KR20010070020A - Advertising delivery system and method therefor - Google Patents

Abstract

PURPOSE: A system and a method for an advertisement distribution technology are provided to increase an incentive to view advertisement. CONSTITUTION: The advertisement distribution system which is connected network has a data storage device for advertisement pages which stores data of advertisement pages for each advertisement object, an advertisement page output device which takes data of advertisement pages regarding an advertisement object that a user selects out of the data storage device and outputs the respective advertisement pages to a user terminal in order as the user indicates, and a point imparting process device which performs processing for imparting points (e.g. unique value points, miles of mileage, money, securities, etc.), allocated to each advertisement page to the user as the user does prescribed operation (e.g. gives a correct answer to a quiz of each page) made to correspond to the advertisement page regarding the advertisement object that the user selects.

Description

Advertising delivery system and method therefor}

The present invention relates to an advertisement delivery technology in a network, and more particularly, to an advertisement delivery technology that gives a user points that can be used for shopping or the like in exchange for advertisement viewing.

U.S. Pat.Nos. 5794210 and 5855008 disclose systems for paying consumers who pay attention to advertisements sent over a network.

While these US patents disclose that consumers pay attention to advertisements sent over a network, they collect information about how much or how interested the consumer is in the advertisement being sent to help deliver the advertisement. There is no point of view. There is also a lack of consideration about how to give consumers more incentives to watch advertisements.

Accordingly, an object of the present invention is to provide an advertisement delivery technology capable of acquiring a price point for advertisement viewing and acquiring information about a user's interest.

Another object is to provide an advertisement delivery technique that increases the motivation to watch advertisements.

1 is a block diagram showing a system overview in the present invention;

Figure 2 is a schematic diagram for explaining the relationship between the server and the terminal in the present invention,

3 is a diagram showing an example of a first page;

4 is a diagram showing an example of a web page for shopping;

5 is a diagram showing an example of a web page for a game;

6 is a diagram illustrating an example of a web page for a community;

7 is a diagram showing an example of a web page dedicated to a user;

8 is a diagram showing an example of a list display page of an advertisement target;

9 is a view showing an example of the first advertisement page of an advertisement target;

10 is a diagram showing an example of an advertisement page of a second page of an advertisement target;

11 is a diagram showing an example of an advertisement page on a third page of an advertisement target;

12 is a diagram illustrating a processing flow of advertisement delivery processing.

<Description of the symbols for the main parts of the drawings>

1: Ad Delivery System 3: Internet

5, 7, 9: user terminal 11: Luther

13: LAN 15: Web Server

17: DB server 19: Various DB

21: mail server 23: application server

191: personal information database 193: advertising information database

195: Marketing Information Database 197: Point Information Database

199: Shopping Information Database

An advertisement delivery system connected to the network according to the first aspect of the present invention includes an advertisement page data storage device that stores data of a plurality of advertisement pages for one advertisement object, and an advertisement selected by a user according to a user's instruction. Advertisement page output means for taking out data of the advertisement page relating to the target from the data storage for the advertisement page and outputting each advertisement page to the user terminal in order; and a predetermined operation corresponding to each advertisement page about the advertisement target selected by the user. As a user performs, a point grant processing means for executing a process for granting a user points (e.g., points which are the price of the reader, miles of mileage, money, securities, etc.) assigned to each advertisement page is performed. Have

The processing for granting a point to a user is, for example, when a database for recording points is included in the advertisement delivery system, the value obtained by adding the point value immediately before the user and the point value to be given this time in the database corresponds. This process registers as a new point value of the user. In addition, there may be a process of transmitting a request for increasing the mile value or the amount of money included in another system to the system. Each time a point is granted, the system not only sends a request to increase or increase the amount of mileage or money included in the other system, but also collects and replaces points acquired in a certain period of time with another system. You may do it. For example, in the first aspect of the present invention, there is provided a means for converting a point given to a user into a point value (for example, an amount of money) in another point system (for example, electronic money) at a predetermined conversion rate; It is also possible for the configuration to have means for notifying the operator of the other point system of the assignment of point values in the other point system to the user.

By installing a plurality of advertisement pages for one advertisement target, the advertiser can appeal more to the user step by step. On the other hand, since the user can earn points every time a predetermined operation (for example, answering a quiz about the contents of an advertisement page or simply selecting the next page) is performed for each advertisement page, Incentives continue to watch the page. In addition, on the system side, an audience rating up to each page of a plurality of advertisement pages can be obtained, and a proposal of a change of advertisement contents and collection of information such as individual interests can be performed.

The "point" according to the first aspect of the present invention can also be configured to congest in the order in which the advertisement page, which is the beginning of the point grant, is output to the user terminal. By adopting such a configuration, the advertiser side can increase the effect of the advertisement by including a more important message on a later page. In addition, it is possible to increase the viewer rating of the entire number of advertisement pages. The user side is given an incentive to continue to view ad pages later. The system can also obtain data on the effect of point allocation on a large number of advertisement pages.

A predetermined operation corresponding to each advertisement page described above can also be configured so that the question about the content of the advertisement page can be correctly answered. By providing a quiz on each advertisement page, it is possible to prevent an illegally acquiring point by circulating the advertisement page by an automatic circulation robot of a network or the like.

In the first aspect of the present invention, an access history storage device that stores information about an advertisement object selected by each user in the past, and information stored in the access history storage device, with reference to the information stored in the access history storage device, from the same advertisement object for the same user. It is also possible to have a prohibition means for prohibiting the granting of points. This is to prevent the same user from earning points by selecting the same advertisement target many times. For example, the prohibition means may be configured such that the advertisement object that the user has selected in the past is not displayed to the user. Moreover, even if the same advertisement object can be selected, the structure which makes point provision processing means not function is also possible.

In the first aspect of the present invention, a personal information storage device that stores personal information (for example, information on a preference and an address) of each user, and information stored in the personal information storage device are referred to the personal information of the user. It is also possible to construct a list display page of customized advertisement objects, and to have a list display page structure output means for outputting the list display page of the advertisement object to the user terminal of this user. If the advertisement target which the user is likely to select in advance is stored as personal information in advance, more effective advertisement delivery can be achieved. In addition to not only registering the personal information to the user, the list display page may be automatically configured from the past access history.

In the first aspect of the present invention, an access history storage device for storing information about an advertisement target selected by each user in the past, a personal information storage device for storing personal information of each user, an access history storage device and a personal information storage device By referring to the information stored in the device, the advertisement target that the user has selected in the past is removed to construct a list display page of the advertisement target according to the personal information of the user, and the list display page of the advertisement target is displayed on the user terminal of the user. A list display page configuration outputting to the configuration may also be provided.

It is also possible to make the points given to the user available as at least part of the payment at the predetermined shopping site, or to be used as at least part of the participation fee payment of the game or the lottery at the predetermined site. Do. This allows the user to purchase goods cheaper, or to play in a game or lottery. In addition, it is also possible to help marketing by collecting information on which products are purchased and which games or lotteries.

The above-described point grant processing means is configured to execute a process for granting a predetermined point to the user according to the fact that the user who participated in the game or the lottery at a predetermined site wins the game or wins the lottery. It is also possible. This gives incentives for the user to continue using the system.

In the first aspect of the present invention, there is also provided a means for outputting a questionnaire home page including a predetermined questionnaire item to the user terminal, and the point assigning processing means receives the entry contents of the questionnaire home page from the user terminal. A configuration for executing a process for granting a predetermined point to a user of the user terminal is also possible. By answering the questionnaire, the user can acquire various personal information. Since the user side can earn points by answering the questionnaire, incentives are given.

Further, the point granting processing means is configured to execute a process for granting a predetermined point to the user of the user terminal in response to receiving a request for sending the detailed information of the product or service or a trial request for the product or service from the user terminal. It is also possible.

According to a second aspect of the present invention, an advertisement delivery method in a network stores data of an advertisement page about an advertisement object selected by a user from an advertisement page data storage device that stores data of a plurality of advertisement pages for one advertisement object. An advertisement page output step of taking out the advertisement page and outputting the advertisement page to the user terminal, and assigning a point allocated to the advertisement page to the user as the user performs a predetermined operation corresponding to the advertisement page relating to the advertisement target selected by the user. A point granting processing step of executing the processing, and a step of repeating the predetermined page operation as long as the user performs the advertisement page output step and the point granting system up to the last page in the plurality of advertisement pages related to the advertisement target selected by the user. Include.

In a second aspect of the present invention, a process for prohibiting repointing from the same advertisement target for the same user by referring to the information stored in the access history storage device that stores information on the advertisement target selected by each user in the past. It also includes the step of executing.

The modification described with respect to the first aspect of the present invention is applicable to the second aspect.

It is also possible to create a program for causing a computer to execute the advertisement delivery method according to the second aspect of the present invention as described above, which may be, for example, a floppy disk, a CD-ROM, a magneto-optical disk, a semiconductor memory, a hard drive. It is stored in a storage medium such as a disk or a storage device.

In addition, intermediate data required by each means and each step may be stored in a memory or a storage device.

The outline | summary of the system structure in this invention is shown in FIG. The advertisement delivery system 1, the user terminal A 5, the user terminal B 7, and the user terminal C 9, which are main parts of the present invention, are connected to a network such as the Internet 3. The user terminals 5 to 9 are personal computers, for example, and by executing a web browser, various information can be obtained from a myriad of web servers connected to the Internet 3. In addition, the user terminals 5 to 9 may be connected to the Internet 3 via a proxy server or the like. In addition, the user terminal is not limited to a personal computer. For example, it may be a terminal such as a vehicle navigation system, a mobile terminal or a mobile phone.

The advertisement delivery system 1 includes a router 11 connected to the Internet 3, a LAN (Local Area Network) 13 connected to the router 11, and a Web server 15 connected to the LAN 13; And a DB server 17 connected to the LAN 13 and managing and controlling a database DB, various DBs 19 connected to the DB server 17, and a LAN 13; Further, a mail server 21 for sending mail to or receiving mail from a user, and an application server 23 connected to a LAN 13 and performing processing necessary for various services of the advertisement delivery system 1. It includes.

Although only three user terminals are shown in FIG. 1, this is only an example and there exist many user terminals. In addition, although each of the various servers in the advertisement delivery system 1 is shown one by one, this may also provide many with respect to each server from a viewpoint of a processing load or a DB management. In addition, when a plurality of types of user terminals including a mobile terminal, a cellular phone, and the like access the web server 15, the contents of the web page output by the web server 15 according to the type of the user terminal (for example, It is also possible to have a configuration that maintains a means for changing a WML (Wireless Markup Language) format such as a text-only web page. It is also possible to separately prepare a mobile phone or a dedicated server for exchanging.

2, the operation of each server and user terminal in the advertisement delivery system 1 will be described briefly. The web server 15 exchanges with the user terminals 5-9. The web server 15 obtains information from the DB server 17 in response to a request from the user terminals 5 to 9, constructs a web page, and outputs the web page to the user terminals 5 to 9.

The web server 15 exchanges with the DB server 17. For example, when the Web server 15 obtains personal information from the user, the personal information is output to the DB server 17. The DB server 17 then registers this personal information in the personal information database 191. In the advertisement delivery system 1, points are awarded when a user who has registered a user performs advertisement viewing. Therefore, the user must first register a user to obtain points. In the user registration, the following information is input in order to deliver an advertisement in accordance with the user's personal information and preferences.

In other words, name, furigana of full name, postal code, address, telephone number, fax number, sex, age, birthday, marriage and single distinction, number of family members, type of workplace, occupation, e-mail address, family registration and symbol Information. In addition, the information of the symbol makes all of the following items selectable, for example. News (politics, economy, entertainment, technology, etc.), business, entertainment, sports (baseball, soccer, golf, swimming, tennis, skiing, surfing, etc.), exchange rates, investments (including stock investment, etc.), insurance, employment Advancement, further study, real estate, automobiles, bicycles, travel (overseas, domestic, etc.), shopping, gourmets, computers, games, divination (constellations, awards, feng shui, names, blood types, etc.), childcare and education, gambling, alcohol, pets, Fashion, music, health, romance, gardening, outdoor, books and magazines, beauty, animation, lyrics, cooking, DIY, movies, theater, concerts, interiors, and art. Unlike this, in some cases, the reception limit of an e-mail is entered.

When the user instructs the user terminal to perform the user registration page, the web server 15 outputs the user registration page to the user terminal. When the content of the user registration page input from the user terminal is received, the web server 15 outputs the received personal information to the DB server 17. The DB server 17 registers the received personal information in the personal information database 191.

The advertisement delivery system 1 in the present embodiment outputs a list display page of advertisement subjects described later to the user. The list display page of this advertisement target is constructed based on the personal information of each user registered in the personal information database 191. That is, based on the information of the address or symbol registered in the personal information database 191, the DB server 17 selects the advertisement target registered in the advertisement information database 193. FIG. Then, the DB server 17 extracts the information of the heading portion of the selected advertisement target from the advertisement information database 193 and outputs it to the Web server 15. The web server 15 constructs a list display page of the advertisement object to be output to the user by using the received headline information of the advertisement object, and outputs this list display page to the user's terminal.

When the user selects one advertisement object by viewing the list display page of the advertisement object, the identification information of the selected advertisement object is returned to the Web server 15. The web server 15 outputs the identification information of the selected advertisement target to the DB server 17. The DB server 17 extracts the information of the corresponding advertisement page from the advertisement information database 193 based on the identification information of the selected advertisement target, and outputs it to the Web server 15.

The web server 15 also outputs to the DB server 17 identification information of a user who has selected an advertisement target. The DB server 17 registers the identification information of the selected advertisement target and the identification information of the user in the marketing information database 195. This makes it possible to accumulate information on which user is interested in which advertisement target.

In addition, the DB server 17 may register the identification information of the selected advertisement target in the personal information of the corresponding user in the personal information database 191. When the identification information of the selected advertisement target is included in the personal information, the process of selecting the advertisement target which should include the list display page of the advertisement target of the user next becomes simple. The advertisement delivery system 1 prevents the user from earning points twice from the selected advertisement target. Therefore, there is a need for a process for excluding an advertisement object that has been selected by the user from an advertisement object to be included in the advertisement object list display page of the user next. If registered in the personal information database 191, it can be taken out along with other personal information required to select the advertisement target. However, if registered in the marketing information database 195, the DB server 17 can perform the same processing by referring to both the personal information database 191 and the marketing information database 195.

As one feature of the present advertisement delivery system 1, a plurality of advertisement pages are prepared for one advertisement target. By viewing a large number of advertisement pages to a user for one advertisement object, not only can the user be more aware of the advertisement object, but also the information on the degree of interest in how much the user is interested in the advertisement can be simplified. Because it can be obtained.

For example, it is assumed that an advertisement page of an advertisement target is composed of three pages. First, when this advertisement target is selected, the Web server 15 outputs the first advertisement page to the user terminal as described above. This advertising page contains a quiz about the contents of this advertising page. When the user presses the send button or the "next" button in response to the quiz, the answer of the quiz is transmitted from the user terminal to the Web server 15. The web server 15 checks the answer of the quiz, and if it is a correct answer, outputs the identification information of the advertisement page, the identification information of the user, and the eject command of the next advertisement page to the DB server 17. The DB server 17 inputs the identification information of the advertisement page and the identification information of the user to the marketing information database 195. This makes it possible to accumulate information on the user's access history. In addition, since the correct answer of the quiz is corrected, a process of giving a point assigned to the advertisement page to the user who corrected the correct answer is performed. That is, the DB server 17 adds the point value assigned to the advertisement page specified by the identification number of the advertisement page to the point value immediately before the user specified in the point information database 197 based on the identification information of the user. The latest point of this user is registered in the point information database 197. In addition, the point value assigned to the advertisement page is stored in the advertisement information database 193.

If the user does not send the correct answer, the Web server 15 adds a comment to promote input of the correct answer and outputs the first advertisement page to the user terminal. On the other hand, when moving to another Web page, for example, since it is the first page, a process of deleting the identification number of the advertisement target and the identification number of the user registered in the marketing information database 195 may be performed.

If the correct answer to the quiz of the first advertisement page is corrected, the Web server 15 outputs the eject command of the next advertisement page to the DB server 17, so that the DB server 17 is the second page from the advertisement information database 193. Information of the advertisement page is extracted and output to the Web server 15. The web server 15 constructs an advertisement page for the second page and outputs it to the user terminal. Similarly, the advertisement page of the second page also contains a quiz about the advertisement page. If you continue to watch the advertisement, answer the quiz and press the send again or "Next" button. If there is no plan to continue to view the advertisement, it may be switched to another web page at this point. The user could still get the first ad page point by stopping seeing the ad so far.

If, in response to the quiz, the transmission or the &quot; next &quot; button is pressed again, the same processing as that at the first advertisement page is performed by the Web server 15 and the DB server 17. When the web server 15 checks the quiz answer and corrects the correct answer, the web server 15 outputs the identification information of the advertisement page, the identification information of the user, and an eject command of the next advertisement page to the DB server 17. The DB server 17 inputs a comparison of the identification information of the advertisement page and the identification information of the user into the marketing information database 195. In addition, since the correct answer of the quiz is corrected, a process of giving a point assigned to the advertisement page to the user who corrected the correct answer is performed. That is, the DB server 17 adds the point value assigned to the advertisement page specified by the identification number of the advertisement page to the point value immediately before the user specified in the point information database 197 based on the identification information of the user. The latest point of this user is registered in the point information database 197. If the user does not send the correct answer, the Web server 15 adds a comment to promote input of the correct answer and outputs the first advertisement page to the user terminal.

If the correct answer to the quiz on the second page of the advertisement is corrected, the Web server 15 outputs a command for ejecting the next advertisement page to the DB server 17, so that the DB server 17 receives 3 information from the advertisement information database 193. The information on the advertisement page on the page is taken out and output to the Web server 15. The web server 15 constructs an advertisement page of the third page and outputs it to the user terminal. Similarly, the advertisement page of the 3rd page contains the quiz about the advertisement page. For example, a question such as a questionnaire may be added to the final page. Moreover, you may provide the application column of a construction goods, and a catalog request column. More effective marketing can be performed.

When the user presses the "Send" or "Next" button in response to the last quiz and, optionally, the questionnaire or the like, the content of the quiz and the additional questionnaire is transmitted to the Web server 15. The web server 15 checks the quiz answer, and if it is a correct answer, outputs the identification information of the advertisement page, the identification information of the user, and the content of the additional questionnaire to the DB server 17. The DB server 17 inputs a comparison of the identification information of the advertisement page and the identification information of the user into the marketing information database 195. In addition, since the correct answer of the quiz is corrected, a process of giving a point assigned to the advertisement page to the user who corrected the correct answer is performed. That is, the DB server 17 adds the point value assigned to the advertisement page specified by the identification number of the advertisement page to the point value immediately before the user specified in the point information database 197 based on the identification information of the user. The latest point of this user is registered in the point information database 197. The DB server 17 also registers additional questionnaire contents in the marketing information database 195.

At this stage, instead of answering the quiz, you may move to another Web page. The user could get as many points as the first and second page of the advertisement page even if the user stopped viewing the advertisement so far.

In the case of correcting the quiz, the web server 15 constructs a web page displaying all points obtained from the present advertisement target, and outputs it to the user terminal. After that, the process of automatically displaying the list display page of the advertisement target is started. That is, the web server 15 instructs the DB server 17 to take out information for the list display page of the advertisement target for the user. The DB server 17 specifies an advertisement target to be excluded based on the marketing information database 195 and refers to the user's personal information in the personal information database 191 to the user from the advertisement information database 193. Retrieves heading information about the advertisement target to be sent. Then, the DB server 17 outputs the heading information on the advertisement target to be transmitted to the user to the Web server 15. The web server 15 constructs a list display page of the advertisement targets and outputs it to the user terminal. In this way, although the previously selected advertisement target is excluded, the list display page including the advertisement target corresponding to the individual's preference and residence is presented to the user.

Although the advertisement delivery system 1 adopts a configuration in which points are awarded by answering questions such as quizzes and questionnaires, it is also possible to assign points simply by delivering to the next advertisement page. In this case, it is also possible to select the advertisement target from the list of advertisement target display pages and to assign the first point at the time when the user moves to the first advertisement page. It is also possible to configure the first point.

In addition, the distribution of points on each advertisement page can be considered in various forms. For example, it is possible to assign points evenly to each page. It is also possible to mix pages for which all points are not assigned to some of the plurality of advertisement pages. The advertisement delivery system 1 adopts a system of congestion according to the order of advertisement pages to be transmitted. For example, in the case of an advertising page consisting of three pages, 20 points are assigned to the first page, 40 points are assigned to the second page, and 60 points are assigned to the third page. However, it is also possible to assign 20 points to the first page, 20 points to the second page, and 80 points to the third page. In the present invention, the latter pattern is also congested. As the order of the advertisement pages transmitted in this way is assigned a higher point by the advertisement pages later, the viewing of more advertisement pages can be promoted. In other words, it is possible to deliver more appeal to the user about the object of advertisement.

In the above, the marketing information database 195 and the personal information database 191 storing the access history are separately installed so that they are not formed. For example, the DB server 17 regularly checks the marketing information database 195. ), The processing may be performed so as to rewrite the information on the preferences in the personal information based on the field with high access frequency with reference to the access history. This is because the user's preference is not constant and the preference may change after the user registers. It is also possible to renew and register, but by doing so, there is no need to register and update personal information.

In the advertisement delivery system 1, questionnaire reception, a trial application application reception, a catalog request reception, etc. are also performed. When the user enters the questionnaire, the web server 15 outputs the application for the questionnaire to the DB server 17. The DB server 17 takes out the questionnaire home information from, for example, the marketing information database 195 and passes it to the Web server 15. The web server 15 constructs a questionnaire home page from the questionnaire home information and transmits the questionnaire home page to the user terminal of the user who has applied. When the contents of the questionnaire home page are received from the user terminal, the Web server 15 outputs the contents of the questionnaire home page to the DB server 17 to the DB server 17. The DB server 17 registers the contents of the questionnaire home page in the marketing information database 195. The DB server 17 also registers the latest point value in the point information database 197 by adding the point value given by answering this questionnaire to the point value immediately before the user who answered the questionnaire.

When the user makes a trial application, the Web server 15 outputs a home request for the trial application to the DB server 17. The DB server 17 takes out the home information for the trial application, for example, from the marketing information database 195 and outputs it to the Web server 15. The web server 15 constructs a home for the trial application and outputs it to the user terminal of the user who requested the application. When the web server 15 receives the contents of the prototype application home from the user terminal, the web server 15 Print out the contents of the home for the prototype application on the DB server. The DB server 17 registers the contents of the trial application home into the marketing information database 195. In addition, the DB server 17 registers the latest point value in the point information database 197 in addition to the point value given by the test application, in addition to the point value immediately before the user who applied for the test application.

When the user makes a catalog request, the Web server 15 outputs the home request for the catalog request to the DB server 17. The DB server 17 retrieves the information of the catalog claim home from, for example, the marketing information database 195 and passes it to the Web server 15. The web server 15 constructs a catalog request home page from the information of the catalog request home and transmits it to the user terminal of the applied user. When the contents of the catalog request home page are received from the user terminal, the Web server 15 outputs the contents of the catalog request home page to the DB server 17 to the DB server 17. The DB server 17 registers the contents of the catalog request home page in the marketing information database 195. In addition, the DB server 17 registers the latest point value in the point information database 197 by adding the point value given by making this catalog request to the point value immediately before the user who made the catalog request.

The mail server 21 sends an e-mail containing the latest information, privilege information, or other information for facilitating access to the registered user so that the user can use the advertisement delivery system 1 more. At this time, the e-mail address registered in the personal information database 191 is obtained from the DB server 17 and used. In addition, in order to identify registered users with low access frequency, access history information and the like in the marketing information database 195 are referred to through the DB server 17. In some cases, e-mail from the user is accepted. In addition, only the electronic mail is exchanged between the mail server 21 and the user terminal, and it is shown with the dotted line in FIG. It is also possible to send the advertisement itself in the form of an electronic mail. In that case, there may be a case where the link to an advertisement is filled in an electronic mail, and the advertisement itself may be filled in an electronic mail. The electronic mail includes short mail, instant mail, and the like.

The points earned by the user can be used, for example, at designated shopping sites, game sites, and lottery sites. The application server 23 executes the processing required at the shopping site. For example, when a user shops, the user exchanges with the application server 23 through the web server 15. When the product to be purchased is determined, the payment processing is performed by the application server 23. The application server 23 asks whether the point stored in the payment processing of the purchase price is used through the web server 15. If the user is instructed to use all or part of the stored points, the application server 23 requests the DB server 17 to subtract the specified points. The DB server 17 subtracts the designated point from the point value of the user registered in the point information database 197 and registers the latest point value in the point information database 197 again. In addition, the application server 23 may refer to the point information database 197 through the DB server 17 in advance, and may limit the point value which can be specified based on the point value of this user.

The application server 23 also outputs information about the goods purchased by the user to the DB server 17. The DB server 17 stores the information about the purchased item in the shopping information database 199 together with the identification information of the corresponding user. As a result, the purchase history of the user can be accumulated, and more efficient marketing activities can be supported and carried out.

In addition, since other processes related to shopping are not directly related to the present invention, they will not be described further.

The application server 23 also performs processing relating to the game site and the lottery site. For example, the user is invited to participate in a game or a lottery through the Web server 15. Participation fees are pre-defined in games and lotteries, and these entry fees can cover points earned so far. If the web server 15 receives the participation application for the game or the lottery circuit from the user terminal, the application server 23 outputs the entry application to the application server 23. The application server 23 asks the user through the web server 15 whether to pay the participation fee of the game or the lottery to the stored point. If the user is instructed to use all or part of the stored points, the application server 23 requests the DB server 17 to subtract the specified points. The DB server 17 subtracts the designated point from the point value of the user registered in the point information database 197 and registers the latest point value in the point information database 197 again. In addition, the application server 23 may refer to the point information database 197 through the DB server 17 in advance, and may limit the point value which can be specified based on the point value of the corresponding user.

In this way, when the entry fee is obtained, the application server 23 performs the processing of the game or the lottery. In addition, since the process of the game or the lottery itself is not directly related to the present invention, it is not described any more.

In addition, the application server 23 may output the game or the lottery information which the user participated to the DB server 17. In this case, the DB server 17 may store the identification information of the corresponding user and the information of a game or a lottery to participate in the marketing information database 195.

When the user wins the game processed by the application server 23 or wins the lottery, it is also possible to provide a predetermined point. In this case, the application server 23 outputs the point value given to the user to the DB server 17. The DB server 17 adds the points given to the point values of the users registered in the point information database 197 and registers the latest point values in the point information database 197 again. The application server 23 outputs the information about the points given to the user to the web server 15, and the web server 15 constructs a web page about the point assignment and outputs it to the user terminal.

In the above description, the point information database 197 is part of various DBs 19, and the DB server 17 performs point assigning and drawing processing. However, it is also possible to provide a server to perform separate point granting and withdrawing processing. It is also possible to install a server that allows processing of replacing points with something else, for example, miles in a mileage plan, money, securities, or other special points. In this case, the points given to the user are converted into point values in another point system at a predetermined conversion rate. The operator of the other point system is then notified of the assignment of the point value to the user in the other point system. The replacement process may be performed at each point grant or may be performed at a fixed period.

Each server of the advertisement delivery system of the present invention is programmed to perform the above processing.

Here, an example of the Web page output from the Web server 15 is demonstrated.

3 shows an example of a web page for the first page. On the upper left is the logo mark of Applicant Banaz Network. At the top center of this web page is a link to a page of company description, a link to a page on Press Release, a page to a page on the description of this site, a link to a page on Q & A, and English. A link to the page is placed.

In the upper left end, an area for conducting a search is provided, and a column for inputting a keyword, a button for executing a search, and a check box for selecting a search engine (aaaa and ggg in FIG. 3) are included. Below this area for searching, an area for searching for a forecast is provided, and includes an area input field, a date input field, and a button for executing a search. Below the area for searching for weather forecast, there is an area for searching for fortune of the day, the field of the point type, the field of age, the selection check box of man (MAN) and woman (WOMAN), and the search. Includes a button for execution. Below the area for searching for fortune of the day, a special banner advertisement of the day is placed. Here, the advertising object called AAA, the advertising object called BBB, and the advertising object called CCC are mentioned.

In this Web page, a tab called "WELCOME", a tab called "BANNERS", a tab called "SHOPPING", a tab called "GAME", and a tab called "COMMUNITY" are provided. These tabs are links to respective Web pages, and are now pages of "WELCOME".

Below the tabs, an overview of each page is described. "WELCOME" page is this page, "Welcome to Banaz Network's Web Site!", "Banaz Network is a Web that refunds the subscription fee (incentive point) to all members who watched the advertisement on the website. Site. Enroll now and you'll receive 1,000 points of gift!

A page of "BANNERS" is a list display page of advertisement targets in which banner advertisements are leaked and arranged based on personal information. Here we will send you the information you want on your own homepage, and give you the original homepage address. Only the information you want to be sent is sent there. ” As stated here, when a user is registered, a URL is assigned to the user. When a user accesses this URL, the personal information of the user is retrieved by the DB server 17, and information corresponding to the user is taken out of the database.

The page of "SHOPPING" is a page for shopping. `` Buy points and shop with advantage! "The saved points can be used as discount points in shopping malls on the site." In addition, when an item is bought at a shopping mall, a plan can be obtained in which a predetermined ratio of the purchase price can be obtained as a point.

The GAME page is a web page where online games are held. `` GET POINTS IN NETWORK GAME !! '' `` Participate in network games to increase your points. There is special point reduction chance! " In addition, as described above, the participation fee can be paid at a stored point.

A page of "COMMUNITY" is a page for communicating between users. "Exchange of information on chats and bulletin boards!" If you look closely, there is special information from site! "

Page of "TRY IT OUT!" Is page which accepts application for trial application and questionnaire. For example, PQR company △△ trial application application acceptance! 50banners! "Under" STU company □□ questionnaire entry receptionist! 100banners! ”Is included. The page of "TRY IT OUT!" May be configured to be linked from the page of "COMMUNITY". Moreover, when it wants to appeal largely, you may describe on a first page like FIG.

In the upper right part of this Web page, an area including a link to a page for member registration and a page for inputting user identification information in order for a user who is already a member to acquire points as a registered user is provided.

Below this area is the area of events currently being held. Here is link of explanation page of campaign called "all those who enrolled newly with 1,000 present", link to campaign page "one looking for cheap airline ticket from shopping site by all means", "1,000,000 from game site Link to campaign page "during today's noon tug-of-war game participant receptionist" during point conflict ultra quiz participant receptionist, and link to page of "1000 points in response to questionnaire from Banaz site" are included.

At the bottom of this page are links to pages of various information (copyrights, trademarks, links, legal issues, membership status, rules and regulations, recruitment, opinions and impressions).

4 shows an example of a web page for shopping. The logo mark on the upper left of the page is the same as in FIG. It is also the same that today's special banner advertisement is placed on the left side. Links, such as company information at the top of the page is also the same as FIG. The types of tabs under the link such as company information are the same as those in Fig. 3, but it is shown that the tab of SHOPPING is selected.

Below the tab, guidance of "WELCOME" is shown similarly to FIG. On the right side of the guidance of "WELCOME", an area including a link to a page such as membership registration is provided in the same manner as in FIG.

The contents of the shopping site are shown in the lower part of the "WELCOME" guide. Here, a product name search column, a category search column, and a search button are provided. For example, a shopping market using the agent function is also held ("Register what you want! Bunners Agent Service !!"). As new information, shops such as DDD, EEEE, and ZZZ are introduced. In addition, it is link to explanation page of new open store, link to explanation page of store during opening preparations, link to explanation page of card handling store, link to page of nationwide map, page to all lists as store list Links to pages of 50 and ABC order. There is also a link to the user guide.

The product search can be performed for each category, and links to various fields are shown on the right side of the shopping area. Link to "Department Store, flower, gift" industry store and subcategory of this category, link to "General sale, discount, home appliance" industry store and link to subcategory of this category, "personal computer, Links to "Mobile" industry stores and links to subcategories of this category, links to "food drinks" industry stores and links to subcategories of this category, links to "fashion" industry stores, and subordinates of this category Link to category, link to "life office miscellaneous goods" industry store and link to subcategory of this category, link to "health, beauty, the welfare" industry store and link to subcategory of this category, " Link to hobby sports car industry store and link to subcategory of this category, link to "media" industry store and subcategory of this category Of links, it includes links to "trip-ticket" industry links and shops in this category links to a sub-category of "service" industries to store links and sub-categories in this category of.

The link group of various information is the same as FIG.

5 shows an example of a web page of a game. The tab provided in the upper part shows that "GAME" is selected. 5 is a part different from FIG. 4 below the heading of "SAMPLE GAME!". In the "SPECIAL" column, there is an entry section for the ultra quiz. Here, a link to a page for performing an entry procedure and a button to a page for explaining a product are provided. The entry fee is 100 points here. As mentioned above, this point can be paid from points already acquired. In the case of winning the game, a prize, for example, a predetermined victory point is given.

In the group game section, there are entries for the tug-of-war game and the ball game. Each entry fee is 100 points.

In the personal game column, a participation recruitment column of "Othello game" is provided. This entry fee is 50 points.

6 shows an example of a web page of "COMMUNITY". The tab provided in the upper part shows that "COMMUNITY" is selected. 6 is a part different from FIG. 4 below the heading of "COMMUNITY!". In the area of "SPECIAL CHAT", links to chat pages such as individuals, hobbies, travel, cars, horse racing, music, sports, and games are provided. In addition, you can create a new chat page such as `` Create a chat room that suits your hobbies and tastes and collect friends! ''.

In addition, in the area of the bulletin board, a notice is written as a link to the bulletin board, "Let's list various things you want to hear, information you want to know, and information that helps you!" For example, a link to a bulletin board page divided into various fields may be provided. As a kind of bulletin board, when a product is purchased from a shopping site included in the advertisement delivery system 1, a function for writing an evaluation of the product can be added. In addition, in the area of the exchange diary, there is a notice saying, "Link up your friends through the exchange diary!"

In the advertisement delivery system 1, when one URL is assigned to a registered user and the registered user specifies a URL assigned to the registered user, the web server 15 accesses the DB server 17. Tells you to retrieve information for this URL. The DB server 17 extracts the personal information of the registered user corresponding to the URL from the personal information database 191, obtains information for constructing a web page suitable for personal information from various DBs 18, and obtains the Web server 15 ) The web server 15 outputs, for example, a web page as shown in FIG. 7 to the user terminal based on the information obtained from the DB server 17.

On the left side of FIG. 7, the total number of points of the user (here, 100,000 points), the number of viewing points of advertisements (here 65000 points (banners)), and the number of "LUCKY" points acquired in the lottery, etc. (here, 35000 points) (banners) field is installed. In addition, as reference information, an information column of the current number of accesses (here, 23500 persons) is provided. For example, when the number of accesses of a day becomes equal to or greater than a predetermined threshold value, a configuration may be added in which predetermined points are added to all registered users who access the day. That is, for example, the DB server 17 counts the number of accesses and stores identification information of the access user. When all the access numbers have reached a predetermined threshold, the DB server 17 performs a process for adding a predetermined point to the accessed user. In addition, the special banner advertisement of the day is shown below the access column.

Moreover, looking at the lower left of FIG. 7, the weather forecast column is provided. This column is intended to automatically extract and present weather forecast information at the place of residence (here, Tokyo) from the place of residence of the registered user. Under the weather forecast column, there is a constellation column. This column is also configured to take out information on the fortune of the registered user from the birthday information of the registered user.

In the center of Fig. 7, a region of new information is provided. The content of the information presented in the area of the new information is also presented such that the selected information is presented based on the information on the preferences of the registered user. Here, the headings of the link to the preferences of registered users are listed first, with the headings "Introduction to New Shops," "New Year Special", "Event Corner", "Travel Special", and "Christmas Fair" being held.

In the upper right part of Fig. 7, a link to the schedule notebook is provided. In this way, a page for recording the schedule of the registered user as a service is provided. For example, the application server 23 may execute a process for schedule management.

Under the link of the schedule notebook, an area for searching is provided. A column for inputting a keyword, a search command button, and a search engine selection check box are provided.

Below the area for searching, there is a news area. For example, it is also possible to receive information from a newspaper company or the like and accumulate the information in various DBs 18.

For the registered user dedicated page of FIG. 7, each user may include a link to a setting page for changing the configuration of his or her dedicated page. For example, in the example of FIG. 7, the area of the schedule notebook is provided on the upper right side, but the setting such as moving the position of this area downward.

FIG. 8 shows an example of a web page output when a tab of "BANNERS" is selected, that is, a list display page of an advertisement target. The following title of "SAMPLE BANNERS!" Is different from FIG.

In FIG. 8, four advertisement targets are selected as the DB server 17. As described above, this advertisement target is selected based on the user's personal information. In addition, although only four advertisement objects are selected in FIG. 8, the four advertisement objects are not limited to four. It is also possible to select more advertising targets. Moreover, the arrangement | positioning in the web page of an advertisement object may be arranged in order of big point, and it is also possible to arrange in order of big contrast with personal information. Although it was mentioned above, it is also possible to determine that it is more likely to access based on the past access history, and to arrange in order. Further, a method of increasing the size of the display area of the advertisement object having higher priority and reducing the size of the display area of the advertisement object having a lower priority may also be employed.

Next, FIG. 9 shows an example of an advertisement page that is output when the user selects a ○○○ beer. On this first advertisement page, advertisements of ○○○ lager beer are shown. In the lower part of Fig. 9, a quiz about the contents of the advertisement page is set in a dotted line. Three check boxes (55, 100, 111 side) of answer of quiz answer are prepared, we check any one of these and click part called "to next page" installed in the lower right of this advertisement page .

If the correct answer to the quiz, 20 points (banners) is given to the user. In other words, the DB server 17 performs a process for increasing the point value of the corresponding user of the point information database 197 by 20 points.

If the correct answer of the quiz is not corrected, the web server 15 outputs a comment to prompt the correct answer to the user terminal.

If the correct answer to the quiz is correct, the web page shown in FIG. 10 is output. This is an advertisement page of △△ beer. Similarly, in the lower part of Fig. 10, a quiz about the contents of the advertisement page is set in a dotted line. Three check boxes (the first one, the second one, the side of the mixture) are prepared in answer to quiz, and we check in any one of these and say "to next page" installed in the lower right of this advertisement page Click on the part.

If the correct answer to the quiz, 20 points (banners) is given to the user. That is, 40 points can be acquired so far. On the other hand, if the correct answer of the quiz is not corrected, a comment prompting the correct answer to the content of FIG. 10 is output from the Web server 15 to the user terminal.

If the correct answer is given to the quiz, the web page shown in FIG. 11 is output. This is an advertisement page of ○○○ beer. The advertisement page of this advertisement object is three pages, and the web page of FIG. 11 is a final page. Therefore, in comparison with the first and second pages, detailed quizzes are provided in dotted lines. In the example of FIG. 11, six questions are included. Check any of the check boxes provided for each question and click on the "Total 100 Banners GET !!" section at the bottom right of this advertisement page.

If all questions are answered correctly, 60 points (banners) are awarded to the user. That is, 100 points can be acquired from this point. On the other hand, when the correct answer of the quiz is not corrected, a comment prompting the correct answer to the content of FIG. 11 is output from the Web server 15 to the user terminal.

If all the questions are answered correctly, a web page indicating that 100 points have been obtained is output, and the screen automatically moves to a list display page of advertisement targets. However, in the list display page, the advertisement of the ○○○ beer is not already selected by the DB server 17. In this way, the same user is prevented from acquiring points more than once from the same advertisement object.

In addition, since the first advertisement page is not as simple as in FIG. 9, it is considered that the advertisement effect increases when the advertisement page is used to attract more users, such as including a fairy tale. In addition, if the user is not interested, it is not necessary to watch all the advertisement pages, and it is possible to stop in the middle.

As described above, the user's access history is accumulated in the marketing information database 195 and the like. Information on which user has watched which advertisement page of which advertisement target is viewed is useful information for knowing user's preference or interest level.

In FIG. 11, the questionnaire is not included. However, the advertisement effect is increased by including the questionnaire, the trial goods application guide, the catalog requesting guide, or the like in the final advertisement page, or providing a link to these web pages. . In addition, the user can further acquire points by applying for a prototype and requesting a catalog.

12 shows the flow of advertisement delivery and point grant in FIGS. 8 to 11. First, the web server 15 as shown in Fig. 8 outputs a list display page of advertisement targets (step 12). The selection instruction of the advertisement target by the user is output from the user terminal to the Web server 15, and the Web server 15 receives the selection instruction of the advertisement target (step 14). The web server 15 outputs the identification information of the selected advertisement target to the DB server 17. The DB server 17 retrieves the advertisement information database 193 from the identification information of the advertisement target, and outputs the information of the first advertisement page to the Web server 15 (step 16).

If the quiz is installed on the advertisement page, the Web server 15 determines whether a quiz answer has been received (step 18). If the Web server 15 receives the answer to the quiz, the Web server 15 determines whether the answer is correct (step 20). If the web server 15 does not receive a quiz answer, it is determined whether it is the first advertisement page (step 30). If it is the first advertisement page, the process ends. On the other hand, if it is not the first advertisement page, the process proceeds to step 28.

If it is determined in step 20 that the web server 15 has corrected the quiz, the DB server 17 executes a process of assigning points assigned to the advertisement page. On the other hand, if the correct answer of the quiz is not corrected, the Web server 15 outputs the same advertisement page to the user terminal with the comment prompting the user to input the correct answer (step 24). The process then proceeds to step 28.

In the process of assigning the points assigned to the advertisement page, as described above, the DB server 17 accesses the point information database 197, and increases the user's point value by the point value currently assigned to the point information database. (197) This is a processing to register. In some cases, the replacement process may be performed with another type of substitute value.

Next, the Web server 15 or the DB server 17 determines whether the present page is the final page (step 26). If not, the process returns to step 16. That is, the DB server 17 accesses the advertisement information database 193, retrieves the information of the next advertisement page, and outputs it to the Web server 15. The web server 15 constructs a web page based on the information of the next advertisement page and outputs it to the user terminal.

If it is determined that the final page, the DB server 17 registers that the corresponding advertisement target is selected in the access history of the user (step 28). And the process ends. The access history may be set in the personal information database 191 or may be set in the marketing information database 195. By performing this process, it is possible to prevent the same user from acquiring points more than once from the same advertisement object.

In addition, it is also possible to employ a configuration in which a special day such as a wedding anniversary or a birthday is extracted from personal information, and when the day is reached, the DB server 17 performs a process for adding a predetermined point to the user. Do.

While one embodiment of the invention has been described above, the invention is susceptible to various modifications. For example, the configuration of the server shown in FIGS. 1 and 2 can achieve the same function in another configuration as an example. The above is the case where the present invention is installed by a computer program. However, the present invention can be installed only by a combination of a computer program and a dedicated device such as an electronic circuit or a dedicated device such as an electronic circuit.

By using the system of the present invention described above, advertisements are sent to users' mobile terminals, mobile phones, and the like by mail, web pages, etc. to give points to users, provide information to members, games, questionnaires, etc. It is possible to participate in an event, to transmit the effect of an event such as a game or quiz that the user has performed, or to transmit a user's own point acquisition history. By transmitting information to a mobile terminal, a mobile phone, etc., the user can receive necessary information at any place. Since the points acquired by the user can be used in addition to the shopping site or game site included in the system, the process of replacing the point with a predetermined conversion rate with another point system (including a mileage system, money or securities, etc.) It is also possible to provide a means for providing a means for executing according to the instructions. For example, it is also possible to convert the points into the amount of electronic money so that the money can be deposited in the user's electronic money account. This replacement process may be performed every time point is given, or may be performed every fixed period. In the substitution process, a comparison between the user's identification information (account number, etc.) and the numerical value (amount or point value) is transmitted or sent to the operator of another point system. In addition, by using various DBs included in the present system, the segmented corporate advertisement is sent to the user's mobile terminal or mobile phone in the form of mainly text. This allows the user to provide the service to the user who does not use the personal computer by transmitting to the desired means. In addition, the user can receive information for selecting a time and place. For advertisers, selecting a time and transmitting an advertisement is also a powerful advertising means. One-to-one marketing is also possible.

As described above, according to the present invention, it is possible to provide an advertisement delivery technique capable of acquiring an invaluable point for advertisement viewing while acquiring information on a user's interest.

In addition, it was possible to provide an advertisement delivery technology that increases the motivation to watch advertisements.

Claims (15)

In an advertisement delivery system connected to a network, A data storage device for an advertisement page for storing data of a plurality of advertisement pages for one advertisement object; Advertisement page output means for extracting data of an advertisement page about an advertisement target selected by the user from the data storage for the advertisement page according to a user's instruction, and outputting each of the advertisement pages in order to the user terminal; And a point assigning processing means for executing a process for granting the user a point assigned to each advertisement page, as the user performs a predetermined operation corresponding to each advertisement page related to the advertisement target selected by the user. Ad delivery system. The advertisement delivery system according to claim 1, wherein the points are congested in the order in which the advertisement page which is the beginning of the point assignment is output to the user terminal. The advertisement delivery system according to claim 1, wherein a predetermined operation corresponding to each of the advertisement pages can correctly answer a question about the contents of the advertisement page. The access history storage device according to claim 1, further comprising: an access history storage device for storing information about advertisement targets selected by each user in the past; And prohibiting means for prohibiting repointing from the same advertisement target for the same user with reference to the information stored in the access history storing apparatus. The personal information storage device of claim 1, further comprising: a personal information storage device that stores personal information of each user; Outputting a list display page for outputting a list display page of an advertisement target according to the personal information of the user, and outputting the list display page of the advertisement target to the user terminal of the corresponding user by referring to the information stored in the personal information storage device. Advertising delivery system, characterized in that it also has means. The access history storage device according to claim 1, further comprising: an access history storage device for storing information about advertisement targets selected by each user in the past; A personal information storage device that stores personal information of each user, By referring to the information stored in the access history storage device and the personal information storage device, a list display page of an advertisement object tailored to the user's personal information is constructed except for the advertisement object that the user has selected in the past. And a list display page configuration output means for outputting a list display page of a target to a user terminal of a corresponding user. The system of claim 1 wherein the points awarded to the user are available as at least part of a payment at a given shopping site. The system of claim 1, wherein the points awarded to the user are available as at least part of the payment of the participation fee of a game or lottery at a given site. 9. The method according to claim 8, wherein said point assigning processing means comprises: And a process for granting a predetermined point to the user according to whether the user who participated in the game or the lottery at the predetermined site wins the game or wins the lottery. The method of claim 1, further comprising means for outputting a questionnaire home page containing a predetermined questionnaire item to a user terminal, The point grant processing means, And a process for granting a predetermined point to the user of the user terminal as the contents of the questionnaire home page are received from the user terminal. The method of claim 1, wherein the point grant processing means, Advertisement delivery characterized in that a processing for granting a predetermined point to a user of said user terminal is executed in response to receiving a request for sending detailed information of a product or service or a trial request for a product or service from said user terminal. system. According to claim 1, wherein the advertising page output means, And means for enabling an output of the advertisement page for the mobile terminal or the mobile phone which is the user terminal to the mobile terminal or the mobile phone. The apparatus according to claim 1, further comprising: means for converting a point given to a user to a point value in another point system at a predetermined conversion rate; And means for notifying an operator of the other point system of the granting of a point value in the other point system to the user. In the advertising delivery method in the network, An advertisement page output step of extracting data of an advertisement page about an advertisement target selected by the user from a data storage device for advertisement pages storing data of a plurality of advertisement pages for one advertisement target, and outputting the advertisement page to a user terminal; , A point assigning processing step of executing a process for granting the user a point assigned to the advertisement page as the user performs a predetermined operation corresponding to the advertisement page related to the advertisement target selected by the user; And repeating the predetermined operation as long as the user performs the advertisement page outputting step and the point assigning processing step up to the final page in the plurality of advertisement pages related to the advertisement target selected by the user. Ad delivery method in the network. 13. The process according to claim 12, wherein the processing is performed to prohibit repointing from the same advertisement target for the same user by referring to the information stored in the access history storage device that stores information about the advertisement target selected by each user in the past. Advertising delivery method in the network, characterized in that it further comprises the step of.