KR20000024361A - Method of performing advertisement on internet - Google Patents

Abstract

PURPOSE: A method for an advertisement on internet is provided to transmit directly an advertisement of a political candidate to a netizen by providing information about the candidate and an event. CONSTITUTION: A method for an advertisement on internet is to provide a business model for advertising a profile of a political candidate on internet. The method comprises the steps of: providing a frame showing a candidate on a web browser screen of a netizen connected to an advertisement server; moving a mouse pointer to the object candidate; clicking the object frame to see an event window for advertising the candidate; replying a quiz provided from the advertisement server; and giving points to the netizen according to a result of the quiz.

Description

Internet advertising method {METHOD OF PERFORMING ADVERTISEMENT ON INTERNET}

The present invention relates to a method of publicizing a person using a network, and in particular, to provide a business model for promoting the profile of candidates on the Internet.

The present invention provides a method for election candidates to efficiently provide the public with their profile and findings through the network. However, the advertisement technology according to the present invention can be applied not only to election candidates, but also to publicity for other purposes, and can be applied through networks such as the Internet, cable television networks, wireless communication networks, and satellite communication networks.

As the number of Internet users explodes, researches on techniques for providing advertisements to users on the Internet are being conducted. Unlike advertisements using conventional advertising media such as radio, television, or cable television, advertisement through the Internet enables one-to-one advertisements according to consumer's tendency, and provides information to customers by securing a distribution network by the advertisement itself. And there are advantages that can measure the advertising effect.

Banner-type advertisement, pop-up advertisement, delivery advertisement technique, etc. are used as the technique of the Internet advertisement, and the Internet advertisement technology according to the prior art is described in US Patent No. 5,740,549. However, the banner advertisement technology according to the related art is a technique of allocating a bar-shaped space to a portion of a web page provided by a web browser so that a user may view an advertisement in the form of text or image while surfing the web to the user.

The banner advertisement according to the related art sees advertisements and information provided by the advertiser's web site only when general netizens visit the advertiser's homepage. In other words, the advertiser can deliver advertisements and information to the netizens only while the general netizens visit the advertiser's web site, so the method is very passive and it is not easy to expect a large advertising effect.

In particular, banner advertisements are perceived as a headache for netizens who require only certain 'useful' information, and recently, computer programs have been introduced to remove banner advertisements from websites that users access. In addition, even if a banner advertisement is placed on a website popular among netizens, the conventional banner advertisement technology has a limit on the number of banner advertisements that can be displayed on an allowed screen size.

Therefore, recently, there is an ad specialized site specializing in advertising, and the emergence of Internet advertising technology with a new technique that encourages the general public to visit the ad specialized site and voluntarily read the contents of the advertisement is urgently needed. It is becoming.

Accordingly, a first object of the present invention is to provide an advertisement method through a network that can effectively deliver advertisement contents to netizens.

A second object of the present invention is to provide a network advertisement method in which, in addition to the first object, the election candidates can effectively communicate their profile or opinion to the general public.

A third object of the present invention is to provide a network advertisement method in addition to the first object, which can induce netizens to frequently access the Internet advertisement site by satisfying the enjoyment.

A fourth object of the present invention is to provide an internet advertising method that can provide a high advertising effect to advertisers in addition to the first object.

A fifth object of the present invention is to provide a new Internet advertising method that can maximize the promotion of a person on the Internet, in addition to the first object.

1 is a view showing a web initial screen provided by an internet advertising server according to a preferred embodiment of the present invention.

Figure 2 illustrates a first embodiment of the event window containing the promotional material and quiz according to the present invention.

3 shows a second embodiment of an event window according to the invention;

4 illustrates a third embodiment of an event window in accordance with the present invention;

5 is a flowchart illustrating a method of performing an event linked to a person frame in accordance with the present invention.

In order to achieve the above object, the present invention provides a method of performing an advertisement to a netizen connected to the advertisement server by the advertisement server through the Internet, wherein a plurality of persons to be promoted are displayed on the web browser screen of the netizen connected to the advertisement server. Providing a frame; Displaying an event image linked to the frame when the netizen moves the mouse to one of the plurality of person frames of the promotion; When the netizen clicks on the frame, the advertisement server providing an event window containing a promotional material and a quiz of the promotional person; The netizen viewing or listening to the promotional material provided by the advertisement server and responding to a quiz; The advertisement server provides an advertisement method comprising the step of awarding points or prizes according to the quiz correct answer result answered by the netizen.

Hereinafter, an Internet advertising method according to the present invention will be described in detail with reference to FIGS. 1 to 5.

1 is a view showing a web initial screen provided by an Internet advertising server according to a preferred embodiment of the present invention. Referring to FIG. 1, the initial screen menu 101, the registration menu 102, the modification 103, the usage guide 104, the announcement 105, the e-mail menu 106, and the point confirmation menu 107 are provided. , A winner search menu 108 is provided.

The procedure of registering 102 of the Internet advertisement server according to the present invention may apply a subscription method according to the prior art. When the announcement menu 105 or the usage guide menu 104 according to the present invention is clicked, the corresponding document may be provided along with a new window window. In addition, the winner search menu 108 according to the present invention provides information on the result of the prize event participation provided by the advertisement server.

The winner search result screen according to the present invention may include a member name, membership grade, member ID (ID), name, and the like. The advertisement method provided by the advertisement server according to the present invention may be applied to the promotion of persons of election candidates. The advertisement method according to the present invention is not limited to the promotion of the figures of the candidates for the election, but the description of the candidates of the candidates for the purpose of understanding the spirit of the present invention will be described as a preferred embodiment.

Referring back to FIG. 1, when a general public accesses an advertisement server that performs advertisements using the advertisement method according to the present invention by using a web browser, the advertisement server may include names of candidates for the election and a running area. The person frame 122 including the candidate's photo together with the summary information indicating the back may be displayed according to the selected format.

As a preferred embodiment of the character frame according to the present invention, it is possible to provide a picture of the person to be promoted and the running area and the political party. In addition, the publicity person who is the advertiser of the advertising method according to the present invention can provide a promotional event when the netizens click on their own character frame, thereby creating a publicity opportunity to present their profile or opinions to the netizens. .

That is, when the netizens accessing the advertisement server move the mouse pointer to the person to be promoted frame 115 and 122 on the initial screen shown in FIG. 1, the netizen rolls over an event image provided by the corresponding election candidate. roll over) to display sequentially. Promoter according to the present invention can induce the interest of the netizens by providing a plurality of events, such as the first event, the second event, the third event, when the netizens hover the mouse cursor on their character frame 122 Prize images for each event item may be repeatedly displayed alternately with a portrait of a user for a selected time interval.

At this time, when the netizen clicks on a specific person frame, the netizen's computer provides an event window containing a quiz and a promotion linked to the clicked person frame. The advertisement server according to the present invention provides the netizens a classification (110) by party affiliation (110), classification by person (111), classification by region (112) such as city / province, region classification (113) by city / county / district, or search word ( According to 114, the person frame 122 of the PR figures may be classified and displayed.

As a preferred embodiment according to the present invention, a frame 123 for providing news and general event events may be provided, and an event may be provided to netizens on a daily, weekly or monthly basis to induce event participation. In addition, when the mouse is close to the general event frame 123, the portrait of the candidate may be repeatedly displayed for a selected time interval.

2 is a diagram showing a first embodiment of an event window containing a promotional material and a quiz according to the present invention. Referring to FIG. 2, when one of the plurality of election candidate person frames 122 displayed on the netizen's monitor is clicked, the first event 200 window of the candidate shown in FIG. 2 is provided.

As a preferred embodiment of the first event 200 according to the present invention, a profile 201 of a person may be provided along with a picture 202 of the person to be promoted. On the other hand, the netizen can be given a prize or point score by reading the provided profile 201 and responding to the quiz 202 written in the lower window. Netizens who participated in the first event and completed the quiz response may participate in the second event 205.

3 is a view showing a second embodiment of an event window according to the present invention. Referring to Fig. 3, the second event according to the present invention provides the election candidate's opinion 207 in the event window, and allows the netizen who read the findings to respond to the event quiz 208 to give points or prizes. Doing.

4 is a view showing a third embodiment of an event window according to the present invention. Referring to FIG. 4, the third embodiment of the present invention provides a video 210 with a voice in an event window so that netizens can watch the candidate's speech, and the event quiz at the bottom when the speech is finished. In (211), the questions of the form of listening and answering are answered.

Therefore, when the user connects to the server according to the present invention and eagerly reads or listens to the candidate's promotional material and matches the correct answer to the subsequent event quiz, the netizens are given a prize or a point score, and the qualified candidate for the election maximizes the promotion effect. You can. The event quiz problem according to the present invention may provide a multiple choice problem, and the plurality of candidate candidate person frames shown in FIG. 1 may be composed of JPG, GIF, FLASH, DHTML, or other animation program files.

5A through 5E are flowcharts illustrating a method of performing an event linked to the person frame 122 according to the present invention. Referring to FIG. 5A, when the mouse pointer is placed on the portrait frame, a continuous and repeatedly moving image, a still image, or a mouse roll over image may be provided (step S300). Next, when the person frame is clicked, an event window linked to the person frame is opened (step S301), and the first event file is received and displayed (step S302).

When the netizens who have viewed the first event file and responded to the event quiz click the submit button (step S303), the ad server determines whether the member is a member (step S304), and if not, proceeds with the registration process (step S304). S305). Subsequently, the ad server checks the correct answer of the quiz response submitted by the netizen (step S306), and if it is incorrect, transmits a message indicating that the answer is not correct (step S307).

Meanwhile, the netizen may click on the winner button 220 to receive the winner screen (step S310). When the correct answer check (step S306) is completed according to the preferred embodiment of the present invention, it is checked whether the corresponding person frame provides the second event (step S308). In this case, as shown in FIG. 5B, when the second event is not provided, it is determined whether the general user overlaps the participation (step S309), and if there is no duplicate participation, the netizen's ID is transmitted to the prize database to obtain the point score. One point can be added (step S311).

On the other hand, if the general netizens overlap participation determination result (step S309) "Yes", the event application audit message is transmitted (step S312). Meanwhile, referring to FIG. 5C, when the second event exists, the second event file document is received (step S314), and the netizen reads the promotional material and responds to the quiz (step S315). Subsequently, the netizen can click the winner button to browse the winner screen (step S316).

On the other hand, the ad server checks the correct answer to the second event quiz submitted by the netizens (step S317), and if the answer is incorrect (step S318), and if the answer is correct (step S318), the third event for the member Is checked (step S319). If the third event does not exist, as shown in FIG. 5D, the advertisement server checks whether the user participates in duplicates in general (step S320), and if there is no duplicate participation, sends the netizen's ID (ID) to the prize database for points. You can add 2 points.

In addition, when there is general user duplication participation, a message informing that the event is thanked may be transmitted (step S322). Meanwhile, referring to FIG. 5E, as a result of confirming the existence of the third event (step S319), when the third event exists, the third event file is read (step S324), and the netizen is a promotional material provided by the third event window. You can view, watch, or listen to and respond to the quiz (step S325).

Subsequently, the netizen may click on the winner button to receive a winner screen (step S326). The ad server receiving the quiz response of the netizen checks the correct answer (step S327), and if it is not the correct answer, transmits a message indicating that it is an incorrect answer (step S328). On the other hand, if the quiz response that the netizens responded is the correct answer (step S328), and if there is no regular user participation in the duplicate, the netizen's ID can be sent to the prize database and given 3 points of points. (Step S330).

In addition, when there is no general user duplication participation, a message to thank the participation in event entry is transmitted (step S331) and ends. Event quiz in the event quiz response step according to the present invention can provide a multiple choice question. On the other hand, if the netizens answer the incorrect answer to the event quiz according to the present invention can be deducted by the selected score.

The foregoing has outlined rather broadly the features and technical advantages of the present invention to better understand the claims of the invention which will be described later. Additional features and advantages that make up the claims of the present invention will be described below. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures by those skilled in the art may be variously changed, substituted, and changed without departing from the spirit or scope of the invention described in the claims.

As described above, the Internet advertising method according to the present invention has an effect of efficiently delivering a promotional material through event events and quiz questions when the candidates want to deliver their personal details or speeches directly to netizens.

In addition, candidates can obtain accurate statistical data about the voters who click on them, and voters can understand the candidates' history and strengths and weaknesses in an objective and open way.

Claims (15)

In the method of performing the person promotion to the netizens connected to the ad server through the network, Providing a person to be promoted frame on a web browser screen of the netizen connected to the advertisement server; The netizen moving the mouse pointer on the person frame to be promoted; When the netizen places and clicks the mouse pointer on the person frame, the advertisement server providing an event window containing a promotional material and a quiz of the person to be promoted; The netizen viewing the promotional material of the person to be promoted contained in the event window provided by the advertisement server and responding to the quiz; The ad server assigning points according to a quiz correct answer result answered by the netizen Advertising method comprising a. The method of claim 1, wherein the providing of the person to be promoted frame on the web browser screen of the netizen is performed by the netizen based on a classification, a person classification, a place classification, or a classification based on a search word. Advertising method characterized in that it also provides a classification search window according to one or a combination thereof. The method of claim 1, wherein the netizen moves the mouse pointer to the person frame for promotion. Displaying an image of an event item linked to the person frame to be promoted on the person frame; Advertising method further comprising. The method of claim 3, wherein displaying the image of the event item on the person frame comprises: Repeatedly displaying an image of the event item alternately with an image of the person to be promoted for a predetermined time interval. Advertising method comprising a. The method of claim 3, wherein displaying the image of the event item on the person frame comprises: Repeatedly displaying each image of a plurality of event items alternately with the image of the person to be promoted during a predetermined time interval. Advertising method comprising a. In the method of performing the person promotion to the netizens connected to the ad server through the network, Providing an event frame containing a prize image of the prize event together with personal information of a person to be promoted participating in the prize event on the web browser screen of the netizen connected to the advertisement server; The netizen moving the mouse pointer to the event frame; When the netizen places and clicks the mouse pointer on the event, the advertisement server providing an event window containing a promotional material and a quiz of the person to be promoted; The netizen viewing the promotional material of the person to be promoted contained in the event window provided by the advertisement server and responding to the quiz; The ad server gives a prize according to the quiz correct answer results that the netizens responded Advertising method comprising a. The method of claim 6, wherein the netizen moves the mouse pointer to the event frame. Repeatedly displaying an image of the person to be linked linked to the event frame alternately with the image of the event frame for a time interval selected in the event frame. Advertising method comprising a. The method of claim 1 or 6, wherein the netizens view the promotional material and respond to the quiz. A first step of reading a profile related to a public person displayed in a first event window constituting the event window and responding to a quiz; A second step of reading a finding of a public person displayed in a second event window constituting the event window and responding to a quiz; And A third step of listening to a video speech of the promotional person provided in a third event window constituting the event window and answering a quiz Advertising method comprising the first step of the first step, the first step and the second step, or includes the first step, the second step and the third step. 7. The method of claim 1 or 6, wherein the network comprises any one or a combination of the Internet, a cable television network, a wireless communication network, a satellite communication network. In a method for performing an advertisement to the netizens connected to the ad server via the Internet, Providing a plurality of person frames for promotion on the web browser screen of the netizen connected to the advertisement server; Displaying an event image linked to the frame when the netizen moves the mouse to one of the plurality of person frames of the promotion; When the netizen clicks on the frame, the advertisement server providing an event window containing a promotional material and a quiz of the promotional person; The netizen viewing or listening to the promotional material provided by the advertisement server and responding to a quiz; The ad server granting points or prizes according to a quiz correct answer result answered by the netizen Advertising method comprising a. 11. The method of claim 10, wherein displaying an event image linked to the frame comprises displaying a continuous and repetitive moving image, a still image, or a mouse rollover image. The method of claim 10, wherein the responding to the quiz comprises: Creating a response to the event quiz and sending it to the ad server; The advertisement server authenticating whether the netizen is a member of the advertisement server; Performing a membership registration procedure when the netizen is not a member of the advertisement server; Checking whether the quiz response of the netizen is a correct answer, and if it is incorrect, transmitting a message informing that the quiz response is not a correct answer; Checking whether the quiz response of the netizen is a correct answer, and if it is a correct answer, checking whether a subsequent event exists Advertising method comprising a. The method of claim 12, wherein authenticating the membership comprises: If the membership is authenticated, the netizens receive the winning information by clicking the winner button Advertising method further comprising. The method of claim 12, wherein checking whether the subsequent event exists If there is no subsequent event, determining whether or not a general user overlaps with the event; Assigning a predetermined point score to the netizen if there is no general user duplication; Transmitting and ending a message for appreciating the event participation when there is duplicate participation of the general user Advertising method comprising a. The advertisement method of claim 12, further comprising deducting a predetermined point score when the netizen clicks on an incorrect answer.