JP2002063476A - Advertisement providing server, advertisement system and device, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To urge an unspecified majority of users to look at a company advertisement as much as possible. SOLUTION: When a terminal device 9-1 accesses the server 5 of a quiz provider, a quiz start image and the image of a list of companies are displayed on the terminal device 9-1. When the terminal device 9-1 sends company selection data, the advertisement image of the selected company is displayed on the terminal device 9-1. The quiz image includes quizzes. A user 10-1 sends a quiz answer from the terminal device 9-1. When the user 10-1 gives all correct answers, the server 5 gives prize money, etc., to the terminal device 9-1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertisement system and the like.

[0002]

2. Description of the Related Art Recently, advertisements and the like are posted on various homepages on networks such as the Internet.

[0003]

However, the user often ignores the advertisement.

The present invention has been made in view of such a problem, and an object of the present invention is to provide an advertisement system and the like in which an unspecified number of users view advertisements as much as possible.

[0005]

According to a first aspect of the present invention, there is provided a server connected to a terminal device on a user side via a network, wherein at least one company is provided with an advertisement and a quiz. Is displayed, and determination means for determining whether or not the answer to the quiz from the user is a correct answer is provided.

[0006] In the first invention, the server displays an advertisement and a quiz about the company on the terminal device on the user side, and determines whether or not the answer from the user is a correct answer.

If the answer is correct, the server or
An incentive such as a prize is sent from the company server or the like to the user side.

[0008] A second invention is an advertisement system in which a server and a terminal device are connected via a network. When the terminal device accesses the server, an advertisement and a quiz are displayed. If you answer all questions correctly,
An advertisement system, wherein an incentive is given from the server to the terminal device side. In the second invention, in the advertisement system, when the terminal device accesses the server, an advertisement and a quiz are displayed on the terminal device.
When all questions are correctly answered from the terminal device to the quiz, an incentive is given from the server to the terminal device side.

[0009] The third invention comprises a display means for displaying an advertisement and a quiz, an input means for inputting information on the answer to the quiz and the respondent, and a judgment means for judging whether the answer is correct or not. An advertising device characterized by the following. Third
According to the invention, an advertisement and a quiz about the advertisement are displayed, and the respondent reads the advertisement and inputs an answer. If the answer is correct, the respondent is given an incentive.

[0010]

Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a configuration diagram of an advertisement system 1 according to one embodiment of the present invention. As shown in FIG. 1, in the advertisement system 1, the server 5, the company servers 7-1, 7-2,.
-1, 10-2, ... side terminal devices 9-1, 9-2,
... are connected.

The network 3 is, for example, the Internet.

The server 5 of the quiz provider is a company server 7
A quiz program having an advertisement obtained by editing an advertisement or the like provided from -1, 7-2,.
1, 9-2,... This server 5 is managed by an agent or the like, and when the user 10 answers the quiz correctly,
Give prizes, prizes, etc.

That is, the server 5 edits a quiz program as shown in FIGS. 4 to 9 and sends the quiz program to the quiz program from the server 7-1, 7-2,... An advertisement edited based on the coming advertisement or the like is posted.

In the quiz program, an advertisement page including the quiz is displayed, and the page advances when the user 10 answers the quiz. For example, the quiz relates to the contents of the advertisement displayed on the page, and the user 10 reads the advertisement and answers the quiz.

Are advertisers participating in the advertisement system 1, and provide the server 5 with advertisements, questions about advertisements, and the like.

The company servers 7-1, 7-2,... Pay an advertisement fee to the server 5. The server 5 uses a part of the advertisement fee as a prize for the user 10-1 or the like.

The terminal devices 9-1, 9-2,... Are computers, mobile phones, PDAs, and the like of general users 10-1, 10-2,.

The programs and data for implementing the server 5 can be stored in a recording medium such as a CD-ROM and distributed, or can be distributed via the network 3.

Next, the operation of the advertising system 1 will be described with reference to the flowchart shown in FIG. For example, when the terminal 5-1 of the user 10-1 accesses the server 5 (step 201), the terminal 5-1
Is displayed (step 20).
2). On the quiz start screen 11, selection buttons 13 and 15 for participating in and not participating in the quiz are displayed. Then, when participating, the user 10-1 inputs a name, an address, a mail address, and the like.

When the user 10-1 selects the button 13 for participating in the quiz with the terminal device 9-1, a screen 21 of a company list as shown in FIG.
Is displayed (step 203). As shown in FIG. 4, the company list screen 21 includes a company selection button 23-.
1, 23-2,... Are displayed.

The user 10-1 selects a company selection button 23-i on the company list screen 21 displayed on the terminal device 9-1.
Press (i is an integer) to select a specific company (step 204). For example, the user 10-1 presses the company selection button 23-1 and selects the corporation A.

On the screen of the terminal device 9-1, a page such as a corporate advertisement of the selected corporation A is displayed (step 2).
05), the user 10-1 answers the quiz on the advertisement page (step 206). For example, a company name screen 31 shown in FIG. 5 is displayed, and then a new product introduction screen 41 shown in FIG. 6 is displayed.

As shown in FIG. 6, the screen 41 includes quiz questions 63-1, 63-2,... Question 63-1
For example, "What is the name of the new engine system installed in the new product car X?"
Information about the answer to the question 63-1 is described in the advertisement "Introduction of a new product" on the screen 41, and the user 10 needs to read the advertisement in order to answer the question 63-1. The question 63 may be irrelevant to the content of the screen.
The user 10-1 inputs answers to the questions 63-1, 63-2,... From the terminal 9-1.

The input answer is sent to the server 5 via the network 3 and it is determined whether or not the answer is correct (step 2).
07) If not correct, the process returns to step 206. If the input answer is correct and the advertisement page of the company is not completed (step 208), the process returns to step 205, and the next page, for example, the company notification screen 51 shown in FIG.
Are displayed (step 206). The user 10-1 has questions 63-n and 63 in the screen 51 shown in FIG.
-(N + 1), ... is entered.

When the answer to the question is input and the advertisement page of the company selected in step 208 is completed, the server 5 determines whether or not all the companies participating in the present advertisement system have been selected (step S208). Step 209). If not all the companies have been selected, the process returns to step 203, and the user terminal 9-
1 displays a screen 21 of a list of companies. Then, for example, the user 10-1 presses the company selection button 23-2, sees the advertisement of the corporation B, and answers the quiz.

In the same manner, the processing from step 203 to step 209 is repeated until all the companies are selected.

In step 209, when all the companies are selected and the user 10-1 answers all the quizzes correctly, a prize or a prize is given from the server 5 to the terminal device 9-1 (user 10-1) as an incentive. (Step 21
0). For example, a prize is sent or a prize is mailed from the server 5 to the user 10-1. Note that the prize includes not only a tangible thing but also a travel invitation or the like.

As described above, according to the present embodiment, the user sees the advertisement of the company without skipping the advertisement page for all the companies displayed on the screen 21 of the company list, and then performs the quiz. Therefore, the company can make an effective advertisement. In addition, since the user is given an incentive, there is a motivation to answer the quiz.

In the present embodiment, it is possible to set a time limit for answering the quiz, and to end the quiz if there is no answer input from the terminal device 9-1 within the time limit. The information on the time limit may be displayed on each screen shown in FIGS. 5, 6, and 7. The quiz is for user 10-1.
It is also possible to end on the way according to will.

Also, it is possible to participate in the quiz from a homepage provided by each of the company servers 7-1, 7-2,... And other advertisement pages (including banner advertisements, etc.). When the user inputs the quiz from Step 1, the connection destination is switched to the server 5, and the processing shown in FIG. 2 is performed. In addition, although the quiz is posted on each page in the above-described embodiment, the quiz page may be placed after the advertisement page.

In the present embodiment, questions and answers of the quiz are exchanged via the network 3. However, the following description supplements the stationary advertisement system that does not use the network 3.

The stationary advertisement system includes a display device for displaying screens as shown in FIGS. 3 to 7 and an input device for inputting answers and the like. This input device is a single computer, and the interaction with the user in the quiz is the same as that shown in FIG. 2, but the stationary advertisement system holds the correct answer to the quiz question, and the answer input by the user is correct. Can be determined.

When all the questions are answered correctly, information and the like concerning the user are input and held. at the time,
Alternatively, a prize, a prize, or the like is given to the user as an incentive later. Such an installation type advertisement system can be installed in a store such as a retail store, an event venue, or the like, and is an effective means for displaying advertisements to visitors and visitors.

[0034]

As described in detail above, according to the present invention, it is possible to provide an advertisement system or the like in which an unspecified number of users view advertisements as much as possible.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an advertisement system 1 according to an embodiment of the present invention.

FIG. 2 is a flowchart showing the operation of the advertising system 1.

FIG. 3 is a diagram showing a screen 11;

FIG. 4 is a diagram showing a screen 21;

FIG. 5 is a diagram showing a screen 31 of a corporate advertisement page.

FIG. 6 is a diagram showing a screen 41 of a corporate advertisement page.

FIG. 7 is a diagram showing a screen 51 of a corporate advertisement page.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Advertising system 3 ... Network 5 ... Server 7-1, 7-2 ... Corporate server 9-1, 9-1 ... User terminal device 10-1, 10-2 ... User 11 ... ... Quiz start screen 13 ... Quiz participation button 15 ... Quiz non-participation button 21 ... Company list screen 23-1, 23-2 ... Company selection button 31 ... Company advertisement screen 41 ... Company advertisement screen 51 ... Company Advertising screen 63-1, 63-2, ..., 63-n ... Quiz question

Claims (12)

[Claims] 1. A server connected to a user terminal device via a network, comprising: display means for displaying an advertisement and a quiz for at least one company; and a server for displaying a quiz input from the user terminal device. A determination means for determining whether the answer is a correct answer or not. 2. The advertisement providing server according to claim 1, wherein said display means displays a quiz in an advertisement page. 3. The advertisement providing server according to claim 1, wherein said display means displays a quiz page after displaying all the advertisement pages. 4. The advertisement providing server according to claim 1, wherein the quiz is related to an advertisement. 5. The advertisement providing server according to claim 1, wherein an incentive is given to a user who correctly answers the quiz. 6. A recording medium on which a program for causing a computer to function as the advertisement providing server according to any one of claims 1 to 5 is recorded. 7. An advertisement system in which a server and a terminal device are connected via a network. When the terminal device accesses the server, an advertisement and a quiz are displayed, and a user of the terminal device correctly answers the quiz. Then, an incentive is given to the user on the terminal device side from the server. 8. The advertisement system according to claim 7, wherein a corporate server that provides an advertisement is connected to the network, and the server charges the corporate server. 9. A display unit for displaying an advertisement and a quiz, an input unit for inputting information on the answer to the quiz and the respondent, and a determining unit for determining whether the answer is correct or incorrect. Advertising equipment. 10. The advertising device according to claim 9, wherein if the answer to the quiz is correct, an incentive is given to the respondent. 11. The advertisement apparatus according to claim 9, wherein said display means displays a quiz in an advertisement page. 12. The advertisement apparatus according to claim 9, wherein said display means displays a quiz page after displaying all of the advertisement pages.