JP2005333654A - Commercial information distribution method and commercial information distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve an advertising effect when distributing commercial information to a mobile telephone set and to improve convenience when a user utilizes commercial information. <P>SOLUTION: PUSH distribution of simplified information relating to commercial information to a cellular phone 5 is performed and in response to a request from the cellular phone 5, detailed information relating to the commercial information is transmitted to the cellular phone 5. Furthermore, the commercial information is transmitted to a public telephone set 6 in response to a request from the cellular phone 5 or from the public telephone set 6. Moreover, the public telephone set 6 comprises a display 61, a printer 62, a recorder 63 and a communication cable 64 for cellular phones. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a commercial information distribution method and a commercial information distribution system.

Recently, while sending commercial information to mobile phones and using the advertising effect of the phone, it is trying to promote the increase of subscriptions by lowering the phone fee by making the commercial provider bear a part of the phone fee. A commercial information distribution system has been proposed (Patent Document 1).
JP-A-10-210192

However, the conventional techniques have the following problems.
That is, since the display screen of the mobile phone is relatively small, there is a problem that display information is difficult to see, and a large amount of information cannot be displayed at the same time.
In addition, since a mobile phone cannot be equipped with a large-capacity memory, there is a problem that a large amount of commercial information cannot be stored.
Furthermore, there is a problem that commercial information cannot be used by separating from the mobile telephone.
In addition, since mobile phones tend to have a lower communication speed than wired communication devices, there is a problem in that large-capacity commercial information cannot be displayed quickly and comfortably.

The present invention has been made in view of the above-described problems in the prior art. When distributing commercial information to a mobile phone, the commercial information can be displayed in an easy-to-view manner for the recipient of the commercial information. It is an object of the present invention to provide a commercial information distribution method and a commercial information distribution system capable of simultaneously displaying the information.
In addition, the present invention provides a commercial information distribution method and a commercial information distribution system in which a commercial information recipient can store a large number of commercial information and can use the commercial information separately from a mobile phone. The task is to do.
Furthermore, an object of the present invention is to provide a commercial information distribution method and a commercial information distribution system capable of quickly and comfortably obtaining a large amount of commercial information.

  The first invention of the present application that solves the above problem divides commercial information into simple information and detailed information, PUSH distributes the simple information to a mobile phone, and the detailed information in response to a request from the mobile phone. Is transmitted to the mobile telephone, the commercial information distribution method.

  Here, PUSH (push) distribution refers to distribution using PUSH technology. A WWW browser requests data from a WWW server and receives data distribution, whereas PUSH technology does the reverse. That is, data is sent from the server to the browser.

  Further, the second invention of the present application is the commercial information distribution method of the first invention of the present application, wherein a link to the detailed information is set in the simple information, and the request for making the request through the link is executed. It is characterized by.

  According to a third aspect of the present application, there is provided a commercial information distribution method characterized in that commercial information is distributed to a mobile telephone, and specific commercial information is transmitted to a specific public terminal in accordance with a request from the mobile telephone. is there.

  In addition, the fourth invention of the present application distributes commercial information attached with transfer procedure information to a public terminal to a mobile phone, and processes the request for transmitting the commercial information to a specific public terminal by the transfer procedure information. This is a commercial information distribution method.

  Further, the fifth invention of this application distributes commercial information attached with an identification code as display data to a mobile telephone, displays the identification code on the mobile telephone, announces the identification code, and The commercial information distribution method is characterized in that a request for transmitting the commercial information specified by is received from the public terminal and the request is processed.

In addition, the sixth invention of this application distributes commercial information to a mobile phone, holds the commercial information in the mobile phone, connects the mobile phone and a public terminal with a cable, and holds the commercial information in the mobile phone. A commercial information distribution method characterized in that commercial information is transferred from the mobile telephone to a public terminal and the commercial information is output to the public terminal.
Here, the output corresponds to display on a display, printing, and storage on a recording medium.

  According to a seventh aspect of the present application, in the commercial information distribution method according to the sixth aspect of the present application, the output is displayed on a display, printed, or stored on a recording medium.

  Further, the eighth invention of the present application is a means for PUSH delivery of simple information of commercial information composed of simple information and detailed information to the mobile phone, and the detailed information is received in response to a request from the mobile phone. A commercial information distribution system comprising means for transmitting to a mobile telephone.

Further, the ninth invention of the present application provides means for PUSH delivery of simple information of commercial information comprising simple information and detailed information linked thereto to a mobile phone,
A commercial information distribution system comprising: means for transmitting the detailed information to the mobile phone in response to a request by the link from the mobile phone.

The tenth invention of the present application includes an advertisement distribution system that distributes display data related to commercial information to a mobile phone, and a public terminal that includes a display.
The advertisement distribution system is a commercial information distribution system configured to transmit display data related to commercial information to a specific public terminal in accordance with a request from the mobile telephone.

  The eleventh invention of the present application is characterized in that in the commercial information distribution system of the tenth invention of the present application, transfer procedure information to a public terminal is provided for each commercial information.

  The twelfth aspect of the present application includes an advertisement distribution system that distributes display data related to commercial information to a mobile phone, and a public terminal that includes a display, the advertisement distribution system according to a request from the public terminal. The commercial information distribution system is configured to transmit display data related to commercial information to a public terminal that has requested it.

  A thirteenth invention of the present application is characterized in that, in the commercial information distribution system of the twelfth invention of the present application, an identification code as display data is provided for each commercial information.

  The 14th invention of the present application is the commercial information distribution system of the 10th invention of this application or the 12th invention of this application, wherein the public terminal is provided with a printer.

  The fifteenth aspect of the present application is the commercial information distribution system according to the tenth aspect of the present invention or the twelfth aspect of the present invention, wherein the public terminal is provided with a recording device that records information on a portable recording medium. It is characterized by.

  The 16th invention of the present application is the commercial information distribution system of the 10th invention of this application or the 12th invention of this application, characterized in that the public terminal is provided with a communication cable connected to the mobile telephone. To do.

  According to a seventeenth aspect of the present application, in the commercial information distribution system according to the tenth aspect of the present invention or the twelfth aspect of the present application, the public terminal is provided with a communication cable connected to the mobile telephone, and the commercial information A mobile phone having a memory unit for holding is provided.

As described above, the present invention incorporates a public terminal equipped with a display, a printer, and a recording device into the system, so that commercial information can be displayed on the large screen of the public terminal in an easy-to-view manner, and a large amount of information is displayed simultaneously. There is an effect that can be.
Further, the present invention prints commercial information on paper by a printer installed in a public terminal, or stores commercial information in a recording medium that can be carried by a recording device installed in the public terminal, thereby obtaining a large number of commercial information. It can be stored, and commercial information can be used separately from the mobile phone.
Furthermore, the present invention has an effect that large-capacity commercial information can be obtained quickly and comfortably on the go by using a mobile telephone or a public terminal having a higher communication speed.
The present invention is particularly convenient for mobile phone users who are not personal computer users.

  The present invention also divides commercial information into simple information and detailed information, pushes the simple information to the mobile phone, and sends the detailed information to the mobile phone in response to a request from the mobile phone. Therefore, the user can catch the latest commercial information anytime and anywhere without missing it, and can obtain detailed information instantly as needed. Speaking from the advertisement distribution side, there is an effect that a lot of commercial information can be distributed within a predetermined time by the push distribution of simple information.

  A commercial information distribution method and a commercial information distribution system according to an embodiment of the present invention will be described below with reference to the drawings. The following is one embodiment of the present invention and does not limit the present invention.

  First, the configuration of a commercial information distribution system according to an embodiment of the present invention will be described with reference to FIG. FIG. 1 is a block diagram showing a configuration of a commercial information distribution system according to an embodiment of the present invention.

As shown in FIG. 1, the commercial information distribution system of the present embodiment includes a mobile phone 5, an advertisement distribution system 1 that distributes display data related to commercial information to the mobile phone 5, and a public telephone 6 as a public terminal. , Websites a 1, a 2, a 3... Opened on the Internet 4.
The cellular phone 5 includes a display 51, an operation unit 52, an audio monitor 53, a connector 54, and a memory unit 55 that holds received commercial information.
Unlike a normal telephone, the public telephone 6 is a terminal device having an access means such as a WWW browser that enables access to a home page via the Internet 4. The public telephone 6 is provided with a display 61, a printer 62, and a recording device 63 for recording information on a portable recording medium. In the present embodiment, a card-shaped electronic recording medium (hereinafter referred to as an IC card) that is large enough to fit in the hand is used as the portable recording medium. In addition, a magnetic recording medium such as a floppy (registered trademark) disk or an optical recording medium such as a CD-R (Compact Disc-Recordable) or a CD-RW (Compact Disc-Rewriteable) may be used as the recording medium. A plurality of different types of recording media may be used simultaneously. Further, the public telephone 6 is provided with a communication cable 64 for connecting the mobile phone 5.

The advertisement distribution system 1 includes a transmission / reception unit 11, a control unit 12, and a commercial information database 13. The commercial information database 13 (hereinafter referred to as CMDB) stores commercial information of each company. The transmission / reception unit 11 transmits commercial information and receives requests from the mobile phone 5 and the public telephone 6. The control unit 12 registers new commercial information in the CMDB 13 and extracts commercial information to be distributed from the CMDB 13.
The mobile phone 5 is accessible to the Internet 4.

Commercial information is divided into simple information and detailed information. The simple information is as follows. Character information indicating the main points of the advertisement including the company name and product name, for example, “XX is light and multi-functional and will be newly released on XX month!” (XX company) ○ Notice of store opening sale ”. In addition, image information (including still images and moving images) such as the appearance of products and image characters (singer and talent) is included. Further, it is assumed that voice information of about 15 seconds such as tie-up music and performance information (MIDI information etc.) of about 16 bars for playing music using the internal sound source of the mobile phone 5 are included. In addition, the above-described character information, image information, audio information, and performance information are combined. The specific content of the simple information is different from the advertiser because there are various advertising methods such as making it possible to grasp the characteristics of the product with a short exposure, or to prioritize impact and attract customers. A wide variety is produced according to the creator's intentions. However, the commercial information distribution system of this embodiment is operated with certain restrictions imposed on the detailed information due to the requirement to send a large amount of simple information at a certain time.
On the other hand, the detailed information has the following contents. Product spec information (performance, function, features, color, size, etc.), price, release date, various information related to products such as dealers, and various information related to services such as service contents, fees, places where services can be received, etc. In addition, various information about the performers such as the entertainment history of the talent who is the image character of the advertisement, the contents of the activity, the announcement of the planned activity, etc., sales information (release date, price, ranking, etc.) of the tie-up song, producer Message, message from singer, voice information of chorus, and so on. Also include links to related WEB sites. The detailed information is composed of one or a combination of two or more of character information, image information, audio information, and performance information. Images of products, talents, stores, etc., guide maps, etc. are configured by the image information. The voice information constitutes tie-up songs, talent voice messages, and the like. The ringing melody of the tie-up music is composed by the performance information.

  Next, the procedure of the commercial information distribution method or the operation of the commercial information distribution system according to the embodiment of the present invention will be described with reference to FIG. 1, FIG. 2, FIG. 3, FIG.

As a premise, the user subscribes to the commercial information distribution system. The user receives treatment such as a new subscription charge free, a communication charge free for advertisement distribution, a communication charge free (or discount) related to communications other than advertisement distribution, and a call charge free (or discount).
On the other hand, the advertiser's company requests the commercial information distribution system to distribute advertisements for a fee. Part of the fee (advertisement fee) paid by the advertiser is returned to the user's communication fee and call charge.
Upon receiving the advertisement distribution request, the commercial information distribution system stores and manages the commercial information of the company in the advertisement distribution system 1. Specifically, the control unit 12 registers commercial information of the company in the CMDB 13.

Reference is now made to FIG. FIG. 2 is a flowchart 1 of the embodiment of the present invention.
First, the advertisement distribution system 1 pushes commercial information to the mobile phone 5 via the Internet 4. Specifically, simple information of commercial information transmitted from the CMDB 13 by the control unit 12 is extracted and passed to the transmission / reception unit 11. In response, the transmission / reception unit 11 pushes commercial information to the mobile phone 5 via the Internet 4 (step S1). PUSH (push) distribution refers to distribution using PUSH technology. A WWW browser requests data from a WWW server and distributes it, but PUSH technology does the reverse. That is, data is sent from the server to the browser. Users can view the latest information on the WWW like a television.
When the commercial information is PUSH distributed to the mobile phone 5, simple information related to the latest commercial information is always displayed on the display 51 of the mobile phone 5. For example, the simple information is sent to the mobile phone 5 as follows. That is, it is a mode in which simple information related to each piece of commercial information is broadcast in order at regular intervals, or simple information related to a plurality of pieces of commercial information is displayed in a list simultaneously. In addition, text information that cannot be displayed at one time is automatically scrolled, and finally an image such as the appearance of the product is displayed for about 3 seconds. This is repeated as 3 sets, and simple information related to the next commercial information is displayed. You may take the aspect of flowing.

  The user can make a call, answer a call, and use other functions of the mobile phone 5 by performing a predetermined operation using the operation unit 52 including the push button of the mobile phone 5. The mobile phone 5 switches from the commercial display to another display according to these needs. In addition, a link to detailed information is set in the simple information, and the user performs a predetermined operation using the operation unit 52 of the mobile phone 5 to execute the link. By executing the link, the detailed information related to the commercial information can be easily called.

Here, it is assumed that the user performs an operation of calling detailed information related to commercial information. As a result of the operation, a transmission request for linked detailed information is transmitted to the advertisement distribution system 1 (step S2).
In the advertisement distribution system 1, the transmission / reception unit 11 receives the transmission request and passes it to the control unit 12. The control unit 12 extracts the detailed information of the commercial information related to the transmission request from the CMDB 13 and passes it to the transmission / reception unit 11. The transmitter / receiver 11 transmits the detailed information to the mobile phone 5 via the Internet 4 (step S3). Thereby, the mobile phone 5 receives the detailed information and displays the character information and the image information included in the detailed information on the display 51. When the received detailed information includes audio information, the audio information is reproduced and output from the audio monitor 53. If the received detailed information includes performance information, the performance information is executed, the internal sound source of the mobile phone 5 is sounded, and the sound is output from the sound monitor 53.
The user can obtain and enjoy various practical and entertaining information related to products, services, appearance talents, tie-up songs, and the like based on detailed information. When the detailed information includes links to the related WEB sites a1, a2, a3,..., The user can easily access the related WEB sites a1, a2, a3.

  Next, a case where the user uses the public telephone 6 will be described.

The user goes to the nearest public telephone 6 (step S4).
The user performs a predetermined operation on the mobile phone 5 or the public telephone 6, specifies the commercial information and the public telephone 6, and requests the advertisement distribution system 1 to transmit the commercial information to the public telephone 6 (step S5). . Specifically, it is performed as follows.

The advertisement distribution system 1 provides transfer procedure information to a public telephone for each piece of commercial information to be distributed. This transfer procedure information is procedure information for performing a procedure for specifying and transferring commercial information by specifying a public telephone (the advertisement distribution system 1 transmits commercial information transmitted to the mobile phone 5 to the public telephone 6). It is. As shown in FIG. 5A, a transfer procedure button 71 is temporarily or regularly displayed on the display screen of simple information or / and detailed information displayed on the display 51 of the mobile phone 5. As shown in FIG. 5A, when the transfer procedure button 71 is displayed and the button 72 in the operation unit 52 is pressed, the transfer procedure button 71 is selected and determined. The user requests the transfer procedure information by pressing the button 72 in the operation unit 52 of the mobile phone 5 (step S21).
Then, the transfer procedure information is transmitted from the advertisement distribution system 1 to the mobile phone 5 (step S22), and the telephone number input screen 73 of the transfer destination public telephone is displayed as shown in FIG. 5B. The user reads the telephone number displayed on the outer surface of the public telephone 6 and operates the operation unit 52 to input the telephone number to the mobile phone 5 (step S23). At this time, the input telephone number is displayed on the telephone number input screen 73 as shown in FIG.
As shown in FIG. 5C, a transfer button 74 is displayed on the telephone number input screen 73. When the button 72 in the operation unit 52 is pressed, the transfer button 71 is selected and determined. The user presses the button 72 in the operation unit 52 of the mobile phone 5 to transmit a request for transmission of commercial information to the public telephone 6 to the advertisement distribution system 1 (step S5-1).
In the advertisement distribution system 1, the transmission / reception unit 11 receives the transmission request and passes it to the control unit 12. The control unit 12 extracts commercial information related to the transmission request from the CMDB 13 and passes it to the transmission / reception unit 11. The transmission / reception unit 11 transmits the commercial information to the public telephone 6 specified by the telephone number via the Internet 4 (step S6-1).
The public telephone 6 that has received the commercial information displays the commercial information on the large screen display 61 (step S7-1).
As described above, since the transfer procedure information to the public telephone is provided for each commercial information, the commercial information to be transmitted can be specified. Further, by inputting and transmitting the telephone number of the public telephone 6, the public telephone 6 to which commercial information is to be transmitted can be specified.

Further, the commercial information and the public telephone may be specified as follows, and a transmission request for the commercial information to the public telephone 6 may be made.
Here, FIG. 3 is referred. FIG. 3 is a flowchart 2 of the embodiment of the present invention.

The advertisement distribution system 1 provides a code number as an identification code for each piece of commercial information to be distributed. The code number is temporarily or regularly displayed on the display screen of simple information and / or detailed information displayed on the display 51 of the mobile phone 5 (step S31).
The user inputs the code number of the desired commercial information displayed on the display 51 of the mobile phone 5 to the public telephone 6 by operating the public telephone 6 (step S32), and further performs a predetermined operation to obtain the commercial information. The transmission request to the public telephone 6 is transmitted to the advertisement distribution system 1 (step S5-2).
In the advertisement distribution system 1, the transmission / reception unit 11 receives the transmission request and passes it to the control unit 12. The control unit 12 extracts commercial information specified by the code number from the CMDB 13 and passes it to the transmission / reception unit 11. The transmission / reception unit 11 transmits the commercial information to the public telephone 6 that is the transmission source of the transmission request via the Internet 4 (step S6-2).
The public telephone 6 that has received the commercial information displays the commercial information on the large screen display 61 (step S7-2).
As described above, since the code number is provided for each commercial information, the commercial information to be transmitted can be specified. Further, since the public telephone 6 requests transmission of commercial information, the public telephone to which commercial information should be transmitted can be specified.

Next, another embodiment when the user uses the public telephone 6 will be described.
Here, FIG. 4 is referred. FIG. 4 is a flowchart 3 of the embodiment of the present invention.

  The user saves and stores the commercial information received by the mobile phone 5 in the memory unit 55 (step S41).

  The user goes to the nearest public telephone 6 (step S4).

The user connects the communication cable 64 provided on the public telephone 6 and the connector 54 of the mobile phone 5 (step S5-3).
Next, the commercial information held in the memory unit 55 of the cellular phone 5 is transferred (transmitted) from the cellular phone 5 to the public telephone 6 via the communication cable 64 (step S6-3).
The public telephone 6 that has received the commercial information displays the commercial information on the large screen display 61 (step S7-3).

Hereinafter, a case where commercial information is printed and stored will be described.
Here, one of the flowcharts of FIGS. 2, 3 and 4 is referred to.

Subsequent to step S7-1, step S7-2, or step S7-3, printing and storage are performed as follows (step S8).
The user uses the printer 62 to print desired commercial information on paper. For example, a print button is provided using the display 61 as a touch panel, and printing is executed by causing the user to press the print button.
The user records (saves) desired commercial information on the IC card using the recording device 63. Specifically, the user inserts an IC card into the slot portion of the recording device 63, and performs a predetermined operation and saves it. As the predetermined operation, for example, a save button is provided using the display 61 as a touch panel, and the user presses the save button. After saving, the user takes out the IC card and takes it home. This IC card may be brought by the user himself or herself, but the public telephone 6 is equipped with an IC card supply device, or an IC card vending machine is installed in the telephone box 7 to provide the IC card to the user. Also good.

By providing the printing means (printer 62) and the IC card storage means (recording device 63) as described above, the following business becomes possible.
It distributes commercial information with a coupon issue privilege. The user prints the coupon, goes to the retail store that is the subject of the coupon, and receives a discount using the printed coupon.
Also, the commercial information is distributed with a point issue privilege. The IC card is a common membership card for group stores. In other words, the membership card can record points. Of course, it is also possible as a magnetic card. The user writes the point on the public telephone 6 to the member card. The user goes to one of the group stores that are members, presents the member card, and receives a discount corresponding to the points in exchange for the points.
Further, music distribution content is provided on the detailed information of the commercial information or the web site a1. The user stores the music data received by the mobile phone 5 or the public telephone 6 in a recording medium by the recording device 63 of the public telephone 6.
Since public telephones are scattered throughout the city, it is highly convenient, and a large effect of attracting customers can be obtained by the business described above.

It is a schematic block diagram of one embodiment of the present invention. It is the flowchart 1 in one embodiment of this invention. It is the flowchart 2 in one embodiment of this invention. It is the flowchart 3 in one embodiment of this invention. It is a screen flowchart of the mobile telephone in one embodiment of this invention.

Explanation of symbols

1 ... advertising distribution system,
11: Transmitter / receiver,
12 ... control unit,
13. Commercial information database (CMDB),
5 ... Mobile phone,
6 ... Public telephone,
61 ... Display,
62 ... Printer,
63 ... Recording device,
64: Communication cable.

Claims (9)

  Commercial information with an identification code as display data is distributed to a mobile telephone, the identification code is displayed on the mobile telephone, the identification code is notified, and the commercial information specified by the identification code is public terminal A commercial information distribution method characterized by receiving a request for transmission from the public terminal and processing the request.   The commercial information is distributed to the mobile phone, the commercial information is held in the mobile phone, the mobile phone and a public terminal are connected by cable, and the commercial information held in the mobile phone is transmitted from the mobile phone to the public telephone. A commercial information distribution method comprising: transferring to a terminal and outputting commercial information to the public terminal.   3. The commercial information distribution method according to claim 2, wherein the output is displayed on a display, printed, or stored on a recording medium. An advertisement distribution system for distributing display data relating to commercial information to a mobile phone, and a public terminal equipped with a display,
A commercial information distribution system in which the advertisement distribution system is configured to transmit display data related to commercial information to a public terminal that has made a request in accordance with a request from the public terminal.   The commercial information distribution system according to claim 4, wherein an identification code as display data is provided for each commercial information.   The commercial information distribution system according to claim 4, wherein the public terminal is provided with a printer.   5. The commercial information distribution system according to claim 4, wherein the public terminal is provided with a recording device that records information on a portable recording medium.   5. The commercial information distribution system according to claim 4, wherein the public terminal is provided with a communication cable for connecting to the mobile telephone.   The commercial information distribution system according to claim 4, wherein the public terminal includes a mobile telephone having a memory unit that includes a communication cable connected to the mobile telephone and that stores commercial information.

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