M379946 五、新型說明： 【新型所屬之技術領域】 本創作係一種網路協定電視（IPTV)互動廣告裝置，特別係 一種架構在一個封閉式網路協定電視（IPTV)之網路電視環境 下，提供互動式選單之功能選擇，更可依不同廣告主、不同 使用端族群、不同需求提供分門別類的差異化服務頁面。 【先前技術】 隨著網路蓬勃發展，收看電視的方法演變出不同以往無線 電視或有線電視的型態，而是以數位電視透過自選節目，自 由的選擇想觀看的節目，也因為如此收看型態不同，習知電 視廣告也勢必轉換型態，又，習知電視廣告為線性廣告排播 方式（lmear business modei)，係一種毫無目標漫天撒網、 大海撥針為作為的廣告行銷模式，不但浪費有限資源，其成 效也不明確，不但不符合數位電視自選節目之收視型態，更 有以下缺點： ，電視廣告的時段破口有限，亦即每 徊郎目能提供之廣 告時間有限，相對廣告影片長短有限； 2. 熱門節目或黃金時段節目廣告費用高昂； 3. 不旎彈性地重複、倒轉或定格瀏覽廣止 4. 無從即時獲得客戶對於廣告效果之反：及回應； = 乏關聯資料分析整合’無法掌握使用端之喜好，進而 提供付合使用端需求之廣告； 6.無法將廣告時段分割成不同片段，給予不同的内容炉 結’使用戶無法在同一個廣告時段 心 選擇，並無法主動對有興趣的内容進行剧覽“ 效二述因素’導致廣告效果有限，使廣告所花費之成本 由此可見，上述習用電視廣告方式仍有諸多缺失，實非_ 3 M379946 良善之設計，而亟待加以改良。 本案創作人鑑於上述習用電視廣告方式所衍生的各項缺 點’乃亟思加以改良創新，並經多年苦心孤詣潛心研究後， 終於成功研發完成本件網路協定電視（IPTV)互動廣告裝置。 【新型内容】 本創作之目的即在於提供一種網路協定電視（1打乂）互動 f告ΐ置’讓使用端在家中便能於螢幕顯示及數位機上盒經 ι控器透過網頁互動式選單，點選欲使用之功能及廣告，達 成方便使用端進行内容搜尋及瀏覽之目的。 本;lj作之另目的即在於提供一種網路協定電視（〗pTV) =動廣告裝置，配合模組化網頁設計及中央控管機制處理廣 。影片的上下架與派送，只需於新增廣告内容時依其識別碼 找到對應的多媒體内容，即可產生—個新的廣告服務。 創作之又目的即在於提供一種網路協定電視（IPTV) 動廣口裝置’可使用群體廣播（multicast)技術提供群播熱門 =廣σ内☆’也可提供點對點（unicast)播放單播隨選（Vide〇 :灰’ V〇D)内S，不同的播放技術可滿足不同的播放 而:使用端在廣告内容收看上能有不同的全新體驗。 本創作之再-目的即在於提供一種網路協定電視（ip 的庵^ °裝置提供關聯性資料分析功能，亦即使用端相關 土歩可達成上述創作目的之—種網路協定電視（IPTV)互動廣 丄其主要包含：—數位機上盒，負責與主應用程式伺 使：端H用程式伺服器及串流伺服器溝通’並接收來自 服考夕兩入1由螢幕透過遙控器的訊號，支援主應用程式飼 ° ’祠頁瀏見及串流伺服器之串流視訊内容、mp3音樂擋 M379946 内容，扮演中樞溝通的地位；一主應用程式伺服器，該主魚 用私式伺服ϋ以模組化網頁架構設計，透過不同參數取得^ 產生頁面’提高頁面的通用性’又該主應用程式伺服 含一個廣告分類選項介面，可以透過網路接受由數位機上各 發出的網頁瀏覽超文本傳輸協議（ΗΤΤρ)請求回覆超文ς 輸協議（HTTP)給數位機上盒，同時將由資料庫中取得其所要 求的資訊，將網頁内容透過網路傳送到數位機上盒呈現豆 中所提供的廣告之版面設計安排可提供不同需^廣告位置 及多媒體呈現選項’讓不同廣告主能自由方便選擇，使 也可依興趣點選内容播放；—副應用程式伺服^，該副應用 程式飼服器可提供特別頁面需求之廣告内容，以聯結導^或 網路服務（web Service)的方式納人主應用程式伺服器構成_ 完善廣告平台；一串流伺服器，該串流伺服器接收數位機上 盒送出的影片播放需求，將影片以串流技術傳送到數位機上 盒播放；一資料庫，該資料庫儲存瀏覽紀錄、廣告内容資訊 及訂賭紀錄，提供給主應用程式伺服器來存取，將資訊保存 下來1並可提供報表及資料分析，透過資料紀錄，可提供^ 告主貧料分析報表，資料分析的結果，也可提供分群行銷， 差異化服務功能。 【實施方式】 請同時參閱圖-、圖二、及圖三所示，為本創作一種網路 協定電視（IPTV)互動廣告裝置之架構圖、主應用程式伺服器 之其他功能應用示意圖、及串流伺服器之播放方式示意圖， 包含有： ' 一數位機上盒4,該數位機上盒4係與主應用程式伺服器 6及串流伺服器溝通8，並接收來自使用端丨經由螢幕3透過 遙控器2輸入之訊號，提供網頁瀏覽内容及串流廣告影片内 容、mp3音樂檔播放内容給使用端！經由螢幕3收看扮演 5 令樞溝通的地位，· 另外，每一數Y立；L人1 別碼，透過此識別：，上可二7 一識別碼’在此稱為— 使用端】。 7供主應用程式伺服器6辨識不同的 -遙控H 2’該遙控器可為紅外線遙控器，係提 訊ΓΛ遙面控"二傳達指令給數位機上盒4,為使用端】之Ϊ 定：、倒轉 '快瀏覽、操作影音内容播放功能 '影片 一士？ 轉專功能’為本裝置主要之輸入介面，· 化網頁竿構^式1服器^該主應用程式飼服器6係以模組 新的產品流水號及建： = = 數來產生頁面’界定 音内容，於排版頁ϋ數，上傳對應圖播及影 後’即可過不同的參數取：序 用性·文，兮+ * 土只®3徒同網頁頁面的通 面，可利用遙^^程式词服器更包含—個分類廣各選項介 65)選項進入㈣捷鍵進入或由廣告服首頁（廣告專區 、項以1。均經分料群料錢 Ϊ内：者亦便於依照需求分門別類進行檢索有興趣之廣二 ;出=頁=用程式飼服器可從網路接受由數位機上盒 :出之網頁«超文本傳輸協議（Ηττρ)請求，並 =協Λ(ΓΡ)請求給數位機上盒4,同時網頁頁面將= 傳數::4其1，的資訊，將網頁頁面内容透過轉 不同需位所呈現之版面設計安排更可依據 二== 體呈現選項，讓不同廣告主能自 由方便選擇，使用端也可依興趣點選廣告内容播放； 功：更=應有用程式伺服器6除了廣告專區… 線乂購物61，該線上購物61可提供我的最愛商品選擇， 此功此應用可以分為兩項操作方式，—為新增最愛商品，另 M379946 一則為載入我的最愛商品； 拙獎及問卷調查62’該抽獎及問卷調查62可提供互動式 遊戲以供抽獎或問卷調查功能； 多媒體電子型錄63 ’該多媒體電子型錄63之功能選單的 呈現運用透明混核處理（Alpha_blending)的技術或背景圖方 式，選項内容及圖卡文及等對應訊息動態改變，以完成不同 '的需求，此種創新的多媒體電子型錄功能，將可將產品内容 -作多方面的介紹，供廣告主選擇，電子型錄及線上影音資料 庫的整合型服務提供，符合國家節能政策； 鲁 η線上購票及贈票機制64 ’該線上購票及贈票機制64分為 序號索取、優惠代碼索取、留資料回撥、整合電信帳單等制 度專功能。 一副應用程式伺服器7，該副應用程式伺服器7可提供特 .別網頁頁面需求之廣告内容，以聯結導向或網路服務（web service)的方式納人主應用程式伺服器6，構成—完善的廣告 平台； ^ 一串流伺服器8,該串流伺服器8接收數位機上盒4送出 φ 的廣告影片播放請求，將廣告影片以串流技術傳送到數位機 - 上盒4並投過螢幕3播放給使用端丨收看； 另外，串流伺服器8提供之播放方式可以分為兩種：隨選 互動廣告内容81及首頁廣告内容82，分別利用點對點傳送 (unicast)和群播送（muiticast)兩項技術； 其中，在隨選互動廣告内容81中包含有一管理子模組， 該管理子模組’以中央管理之模式，將取得的廣告影片、廣 告主代碼、對應圖卡、背景音樂、頁面編排產生出各廣告頁 面，再由管理者透過維運介面，將此資訊更新入資料庫9,以M379946 V. New Description: [New Technology Area] This creation is a network protocol television (IPTV) interactive advertising device, especially in a network television environment with closed network protocol television (IPTV). Provide interactive menu function selection, and provide differentiated service pages according to different advertisers, different user groups and different needs. [Prior Art] With the rapid development of the Internet, the method of watching TV has evolved from the different types of wireless TV or cable TV. Instead, digital TVs are free to choose the programs they want to watch through their own programs. Different states, the traditional TV commercials are also bound to change the type. Moreover, the traditional TV commercials are linear advertising mode (lmear business modei), which is an advertising marketing model with no target, and the use of the sea. Not only is it a waste of limited resources, but its effectiveness is not clear. It not only does not meet the viewing style of digital TV-selected programs, but also has the following shortcomings: The time limit for TV commercials is limited, that is, the advertising time provided by each Langmu is limited. The length of the relative advertising film is limited; 2. The cost of advertising for popular shows or prime time programs is high; 3. It is not flexible, repeating, reversing or arbitrarily browsing. 4. No immediate customer feedback on the effectiveness of advertising: and response; = lack of association Data analysis and integration 'can not grasp the preferences of the use end, and then provide advertising to meet the needs of the use end; 6. The method divides the advertising time into different segments, and gives different content to make the user unable to choose in the same advertising time, and can not actively play the interest in the content of the "effectiveness factor", resulting in limited advertising effect, so that The cost of advertising can be seen from the above, there are still many shortcomings in the above-mentioned conventional TV advertising methods. It is not the design of the good _ 3 M379946, and it needs to be improved. The creators of this case have all the shortcomings derived from the above-mentioned conventional TV advertising methods. After thinking and improving, and after years of painstaking research, I finally successfully developed and developed this Internet Protocol Television (IPTV) interactive advertising device. [New Content] The purpose of this creation is to provide a network agreement TV (1 snoring) ) Interactive f ΐ ' 'Let the use of the terminal at home can be displayed on the screen and digital box on the console through the interactive menu, click on the features and ads to use, to achieve convenient use of content for content search and browsing The purpose of this; lj is to provide a network agreement television (〗 〖pTV) = advertising With the modular web design and central control mechanism, the film can be downloaded and dispatched, and only need to find the corresponding multimedia content according to its identification code when adding new advertising content, which can generate a new advertising service. The purpose of the creation is to provide a network protocol television (IPTV) mobile wide-port device 'available group broadcast (multicast) technology to provide group broadcast hot = wide σ ☆ ' can also provide peer-to-peer (unicast) play unicast with Select (Vide〇: gray 'V〇D) S, different playback technologies can meet different playback: the use of the end of the advertising content can have a different new experience. The purpose of this creation is to provide a network The road agreement television (ip's 庵^ ° device provides the correlation data analysis function, that is, the use of the end-related bandits can achieve the above-mentioned creative purpose - a kind of network protocol television (IPTV) interaction, which mainly includes: - on the digital machine The box is responsible for communicating with the main application: the end H uses the program server and the streaming server to communicate 'and receives the signal from the test eve to enter the screen through the remote control to support the main application. Feeding ° '祠 page browsing and streaming server streaming video content, mp3 music block M379946 content, playing the role of hub communication; a main application server, the main fish with a private servo ϋ modular The web page architecture is designed to obtain the page 'improving the versatility of the page' through different parameters. The main application server also has an advertisement classification option interface, which can accept the webpage browsing hypertext transfer protocol issued by the digital machine through the network ( ) )) request to reply to the Hypertext Transfer Protocol (HTTP) to the digital set-top box, and at the same time, the required information will be obtained from the database, and the content of the webpage will be transmitted to the digital set-top box through the network to present the advertisement provided by The layout design can provide different needs and advertising options and multimedia presentation options 'allow different advertisers to choose freely, so that they can also play according to the interests; - sub-application servo ^, the sub-application feeder can provide The advertising content of the special page needs to be connected to the main application server by means of a link or a web service. Good advertising platform; a streaming server that receives the video playback requirements sent by the digital box, transfers the video to the digital box for streaming, and a database that stores the browsing history. , advertising content information and betting records, provided to the main application server to access, save information 1 and provide reports and data analysis, through the data records, can provide the main poor analysis report, data analysis As a result, group marketing and differentiated service functions are also available. [Embodiment] Please refer to the figure -, Figure 2, and Figure 3 for the creation of an architecture diagram of an Internet Protocol Television (IPTV) interactive advertising device, a schematic diagram of other functions of the main application server, and a string. The schematic diagram of the playing mode of the streaming server includes: 'a digital set-top box 4, which communicates with the main application server 6 and the streaming server 8 and receives from the use terminal 丨 via the screen 3 Through the signal input by the remote control 2, the content of the webpage browsing and the content of the streaming advertising video, and the content of the mp3 music file are provided to the user end! Through the screen 3, it plays the role of 5th pivot communication. In addition, each number is Y; L person 1 code, through this identification: the upper two 7 one identification code 'herein called the - use end】. 7 for the main application server 6 to identify different - remote control H 2 'the remote control can be an infrared remote control, the system of remote control &control; two to convey instructions to the digital set-top box 4, for the use of the end] Set:, reverse 'quick browsing, operating audio and video content playback function' film one? The transfer function is the main input interface of the device, and the web application structure is the same as the device. The main application feed device 6 series uses the module new product serial number and construction: = = number to generate the page' Defining the content of the sound, uploading the corresponding number of pages, uploading the corresponding image and the shadows, then you can take different parameters: the use of the text, the text, the 兮+* ^^Program word server also contains - a wide range of options 65) Option to enter (four) Jie key to enter or by the advertising service home page (advertising zone, item to 1. All are divided into groups of money: also easy to follow The demand is divided into categories and is of interest to the public; the out = page = program feeder can be accepted from the network by the digital set-top box: the page «hypertext transfer protocol (Ηττρ) request, and = agreement (ΓΡ) Request to the digital set-top box 4, at the same time the web page will = pass number:: 4, its information, the layout of the web page content through the different needs of the layout design can be based on the second == body rendering options, let Different advertisers can choose freely and conveniently, and the user can also select the advertisement content according to the interest. ; Gong: More = should be useful server 6 in addition to the advertising area... Line 乂 Shopping 61, the online shopping 61 can provide my favorite product selection, this application can be divided into two operations, for adding new favorite products Another M379946 is for loading my favorite products; Awards and Questionnaires 62' The Lucky Draw and Questionnaire 62 can provide interactive games for sweepstakes or questionnaires; Multimedia Electronic Catalogue 63 'The Multimedia Electronic Catalogue 63 The presentation of the function menu uses the technology or background image of the transparent alpha processing (Alpha_blending), and the content of the options and the corresponding information of the graphic card and the like are dynamically changed to complete different requirements, such an innovative multimedia electronic catalogue function. The product content will be introduced in many aspects for advertisers to choose, electronic catalogue and online audio and video database integrated service delivery, in line with national energy conservation policy; Lu η online ticketing and ticketing mechanism 64 'This online purchase The ticket and free ticket mechanism 64 is divided into serial number request, preferential code request, data return, integrated telecom bill and other system-specific functions. The server 7, the sub-application server 7 can provide the advertisement content required by the special webpage page, and the user application server 6 is connected in the manner of connecting the navigation or the web service, and constitutes a perfect Advertising platform; ^ a streaming server 8, the streaming server 8 receives the advertisement movie play request of the φ box on the digital machine, and transmits the advertisement movie to the digital machine - the upper box 4 and casts the screen 3 playback to the user terminal to watch; In addition, the streaming server 8 provides a playback mode that can be divided into two types: on-demand interactive advertising content 81 and homepage advertising content 82, using point-to-point transmission (unicast) and group broadcast (muiticast) Two technologies; wherein, the on-demand interactive advertisement content 81 includes a management sub-module, which adopts a central management mode to obtain an advertisement movie, an advertiser code, a corresponding map card, background music, The page layout generates each advertisement page, and the manager updates the information into the database 9 through the maintenance interface to
此便利的方式，可以迅速的增加廣告内容，讓眾多的使用端 同時旱受擴充廣告内容的成效D 7 M379946 其中，當服務載入首頁廣告内容82後 =劉覽?廣告内容，可使用搖控器2之方== 2之顏色鍵進行快速換w動作，各廣 告可透過同—入口網百；鱼入 θ n 個廣告内容，當選擇由@ 快速鍵的方式直接進入 出來。動的各項功此頁面’以詳盡的功能選單呈現 ::，在隨機互動廣告内容81與首頁廣告内容82之差別 二」：内容82係以群播送(muiucast)的方式播放影音 4，如此安排可以將頻寬資源充分的利用，對於較妖 的訊息，也可以讓使用端1方便迅速得到最新 二::==)?= ::二可《提供使：二=== 換％方式，切換廣告内容。 一資料庫9’該資料庫9儲存每—數位機上盒4之識 覽紀錄、分類廣告内容資訊、線上構票及贈票 ，，…線上購物紀錄]由獎及問卷調查紀 :程；词服器6及串流飼服器8來存取，將資訊保存；ί應 、'可袄供報表及貧料分析，透過資料管理紀錄 使用習性的關連性分析，可提供廣告主資料報表管理： 分析的結果也可提供分群行銷，差異化服務功能。 入ΛΙ垂使用端1係經由勞幕3透過遙控器2操作數位機上 二〜數位機上4盒連接網路5，與串流词服器8、主應用 程式飼服器6、副庫用藉戎刊7 μ Λ ^ 峋應用私式伺服态7做連結，並讀取其MD碼， 應用程^伺服器6則透過次應用㈣器7之協助於資料庫9 子，相關/料，並再透過網路5使數位機上盒4能將串流词 服益8提供之廣告影片或主應用程式伺服器6存取之相關資 M379946 料’傳回給使用端1透過螢幕3收看，並持續利用遙控器2 繼續其他功能應用。 另外’本創作使用高牆内的花園（walled garden)，一詞來 描述客廳互動電視的使用情境網路，為一客廳互動式Ιρτν網 路協定電視（Internet Protocol Television )的網路環境，可提 供廣告業者安全性更高的平台，同時也可提供不同用戶群個 別需求的差異化服務内容，相對於傳統電視為線性（Hnear business model)而言，本創作一種網路協定電視（Ιρτν)互動 廣告裝置為非線性（NON-linear business model)，可提供用戶 隨時選擇想看的廣告内容。 請參閱圖四所示，為本創作一種網路協定電視（Ιρτν)互動 廣告裝置之流程圖，其步驟為： 步驟一：數位機上盒接收使用端透過遙控器輪入之訊 401 ； ’ 步驟二：數位機上盒傳送該數位機上盒之MD識別碼給主 應用程式伺服器402 ; σThis convenient way can quickly increase the advertising content, so that many users can simultaneously expand the effectiveness of advertising content. D 7 M379946 Among them, when the service loads the homepage advertising content 82 = Liu Lan? Advertising content, you can use remote control The color of the box 2 == 2 color key to perform a quick change w action, each advertisement can pass through the same-entry net; the fish enters θ n advertisement contents, and when the selection is directly entered by the @快键 key. The various pages of this activity are presented in a detailed function menu::, the difference between the random interactive advertising content 81 and the homepage advertising content 82: the content 82 is played in a muiucast manner, so arranged You can make full use of the bandwidth resources. For the more demon messages, you can also use the terminal 1 to quickly get the latest two::==)?= ::2. "Provide: 2 === Change % mode, switch Advertising content. a database 9' the database 9 stores the record of each-digit box 4, classified advertising content information, online ticketing and free tickets, ... online shopping records] by awards and questionnaires: Cheng; words The server 6 and the serial feeding device 8 are accessed to save the information; ί 、, 'can be used for report and poor material analysis, and through the correlation analysis of the data management record using habits, can provide advertiser data report management: The results of the analysis can also provide group marketing and differentiated service functions. The use of the end 1 is through the screen 3 through the remote control 2 to operate the digital machine on the two to the digital machine 4 boxes of the connection network 5, with the stream word processor 8, the main application feeder 6, the secondary library By using the magazine 7 μ Λ ^ 峋 application private servo state 7 to make a link and read its MD code, the application server 6 is assisted by the secondary application (four) device 7 in the database 9 related, material, and Then, through the network 5, the digital set-top box 4 can transmit the advertisement video provided by the serial word service 8 or the related information of the main application server 6 to the user terminal M379946, and transmit it back to the user terminal 1 through the screen 3, and Continue to use the remote control 2 to continue with other functional applications. In addition, 'this creation uses a walled garden to describe the contextual network of interactive TV in the living room, which is available for a living room interactive Internet Protocol Television network environment. The advertisers have a more secure platform, and can also provide differentiated service content for different user groups. Compared with the traditional TV (Hnear business model), this creation creates a network agreement TV (Ιρτν) interactive advertisement. The device is a NON-linear business model, which provides users with the choice of advertising content they want to see at any time. Please refer to FIG. 4, which is a flow chart of a network protocol television (Ιρτν) interactive advertising device. The steps are as follows: Step 1: The digital set-top box receives the message that the user uses the remote control to turn in the 401; ' Two: the digital set-top box transmits the MD identification code of the digital set-top box to the main application server 402; σ
步驟三：判斷是否已留過資料403，否則重新判斷，是則 接續步驟四； 步驟四：判斷是否已訂購或領取贈品404 ; ν驟五.疋則至購票選單4〇5 ;否則至產品選單。 凊參閱圖五所示，為本創作網路協定電視（ιρτν)1動廣告 裝置之分類廣告運作流程圖，其步驟為： ν驟.數位機上盒將接收來自使用端之指令，傳送給主 應用程式伺服器501 ; 步驟一.主應用程式伺服器接收數位機上盒之指令，並 斷要求之廣告代碼5〇2 ; 步驟二·主應用程式伺服器根據廣告代碼指派廣告， 例如：廣告一 504、廣告二505、廣告三5〇6等。” 9 Μ參閱圖六所示，為本創作一種網路協定電視（IPTV)互動 廣α裝置之線上購票流程圖，其步驟為： 601 步驟 ·數位機上盒接收使用端透過遙控器輸入之訊號 步驟二：主應用程式伺服器接收MD識別碼並载入個人資 料 602 ; 步驟二：主應用程式伺服器載入個人定購清單6〇3 ; 步驟四.判斷疋否修改清單或個人資料604，若有修改則 重新載入清單或個人資料，並於存取於資料庫中； 步驟五：確認無誤後送出訂單605。 月參閱圖七所示，為本創作一種網路協定電視（IPTV)互動 廣告襄置之資料管理架構圖，包含： 每—廣告範本701皆有報表程序7〇2、日誌程序7〇3、用 戶，入資料程序7〇4並依序將報表資料、日誌資料、用戶輸 入資=寫入資料庫9,並製作出客制報表7〇5或制式報表7〇6。 清參閱圖八所示，為本創作一種網路協定電視互動 廣告裝置之報表管理架構圖，包含： 將客制報表705 ,戈制式報表706 ^電子郵件（Emaii)發送 、即時訊息（IM)發送802、網頁瀏覽（Web_based 之方式發送給廣告主804。 本創作一種網路協定電視（IPTV)互動廣告裝置與其他習 用技術相互比較時，更具有下列之優點： 八 I結合影像串流科技、互動網頁、使用端資料庫的特性， 使互動性與個人化得到最佳的整合。 2.藉由數位機上盒識別碼，精準的獲得使用者屬性與直好 等，用端關聯性分析，經過分門別類的分析整理告 主得以根據此精確統計分析結果，針對有潛力及=: 的目標客戶做最有效的產品行銷，節錢大行銷支貝出。 M379946 3-使用端於完全不改變原始電視機的操作模式下，經由遙 控器及數位機上盒自由的選擇有興趣廣告内容在電視 機上觀賞，適合任何年齡層的使用者使用沒有技術門檻 的限制。 & 4. 本裝置具有單一的入口伺服系統方便使用者進入瀏 覽，可使用快捷鍵進入或由廣告服首頁（廣告專區）選項 進入，廣告均經分類分群安排，讓使用者清楚找到目標 内容’亦便於依照需求分門別類檢索。 5. 廣告主可將廣告影片、產品或靜態網頁資訊上架，使用 端透過搖控器與數位機上盒方便找到自己想看的廣 告’使用者透過本裝置所提供的友善介面即可查詢到產 品的相關資訊隨選隨看。 6. 本裝置使用封閉式（Intranet)網路，為—家庭互動式 (Internet Protocol Televisi〇n，ιρτν )網路協定電視的 網路％、境，往來資訊均採用加解密程序處理，且與網際 網路無實體之介接點，無骇客人侵之顧慮，因此使用者 與廣告主同享最高等級之安全保護措施。 7·本裝置與傳統電視收看廣告服務差異在於可提供用戶 主動意願劉覽機制，除了前述目錄選單方式供用戶劉覽 各項產品資訊之外’於網路協定電視（11>7¥)收看頻道服 f或其他服務時對於有興趣的廣告資訊内容，可依内容 提不操作遙控器上的快捷鍵，例& :遙控 ，顏色鍵，直接進人對應的詳細廣告行銷内^產= =並可依機上盒之識別碼、產品流水號進行訂購或投 票等互動操作，此功能有別於傳統電視在收看廣告後， 如欲得到進一步資訊時不能直接取得產品或廣告資 訊，須經由電腦查詢或電話訂購，本裝置提供用戶能於 互動廣告系統t經由資訊聯結、得到更多延伸的產品資 11 M379946 訊、完成產品訂購及訊息回饋等多項功能，對於廣告主 及廣告用戶而言，都是一項實用方便的創新服務。 上列詳細說明係針對本創作之一可行實施例之具體說 明，惟該實施例並非用以限制本創作之專利範圍，凡未脫離 本新型技藝精神所為之等效實施或變更，均應包含於本案之 專利範圍中。 ^ .-'r、上所述’本案不但在技術思想上確屬創新.，並能較習 用物品增進上述多項功效，應已充分符合新穎性及進步性之 法疋新型專利要件，爰依法提出申請，懇請貴局核准本件 新型專利巾請案，以勵創作，至感德便。 【圖式簡單說明】 加圖一為本創作一種網路協定電視（IPTV)互動廣告裝置之 架構圖： 圖二為本創作一種網路協定電視（IPTV)互動廣告裝置 主應用程式伺服器之其他功能應用示意圖； 、σ ^ 串、乍一種網路協定電視(ϊρτν)互動廣告裝置之 串机伺服斋之播放方式示意圖； 流程圖圖四為本創作一種網路協定電視(IPTV)互動廣告裝置之 分類==圖種網路協定電視(IPTV)互動廣告裝置 之 圖五為本創作一 圖 圖六為本創作一種網路協定電視（ΙΡΤ 線上購票流程圖； 勖廣告I置之 圖七為本創作一種網路協定電視（IPTV)互叙& 4 & 資料管理架構圖；以及 ）互動廣告裝置之 圖八為本創作一種網路協定電視（IPTV)互 報表管理架構圖。 動廣告裝置之 12Step 3: Determine whether the data has been retained 403, otherwise re-judgment, then continue with step four; Step 4: determine whether the order has been ordered or received 404; ν 五 疋 疋 疋 至 至 to the ticket purchase menu 4 〇 5; otherwise to the product Menu.凊 Referring to Figure 5, the flow chart of the classified advertisement operation of the creative network agreement television (ιρτν)1 advertising device is as follows: ν骤. The digital set-top box will receive the instruction from the use end and transmit it to the main Application server 501; Step 1. The main application server receives the instruction of the digital machine box, and requests the advertisement code 5〇2; Step 2: The main application server assigns an advertisement according to the advertisement code, for example: advertisement one 504, advertising two 505, advertising three 5 〇 6 and so on. 9 Μ See Figure 6 for the purpose of creating a network agreement television (IPTV) interactive wide alpha device online ticketing flow chart, the steps are: 601 steps · digital set-top box receiving user input through the remote control Signal Step 2: The main application server receives the MD ID and loads the profile 602; Step 2: The main application server loads the personal order list 6〇3; Step 4. Determine whether to modify the list or profile 604, If there is any modification, reload the list or personal data and access it in the database; Step 5: Send the order 605 after confirming the error. See Figure 7 for the month to create a network protocol television (IPTV) interaction. The data management architecture diagram of the advertising device includes: Each advertisement template 701 has a report program 7〇2, a log program 7〇3, a user, a data entry program 7〇4, and sequentially input report data, log data, and user input.资=Write to database 9 and make a customized report 7〇5 or a standard statement 7〇6. See Figure 8 for a report management diagram of a network agreement TV interactive advertising device. Including: Customized report 705, Goblin report 706 ^ E-mail (Emaii) sending, Instant messaging (IM) sending 802, Web browsing (Web_based way to advertiser 804. This is a network protocol television (IPTV) When the interactive advertising device is compared with other conventional technologies, it has the following advantages: The combination of the video streaming technology, the interactive webpage, and the usage-side database enables the best integration of interaction and personalization. The digital box identification code, accurate user attributes and direct, etc., using end-to-end correlation analysis, after sorting and sorting analysis, the advertiser can be based on the accurate statistical analysis results, for potential customers with potential and =: The most effective product marketing, saving money and marketing. M379946 3-Using the terminal to operate the mode without changing the original TV set, the free choice of the remote control and the digital set-top box is interested in advertising content on the TV. Appreciation, suitable for users of any age to use the restrictions without technical thresholds. & 4. This device has a single inlet servo system for convenience Users can enter the browse by using the shortcut keys or by the advertisement service homepage (advertising area) option. The advertisements are classified and arranged so that the user can clearly find the target content'. It is also convenient to search according to the requirements. 5. The advertiser can Advertising videos, products or static webpage information are put on the shelf. The user can easily find the advertisements they want to see through the remote control and the digital on-board box. Users can check the relevant information of the products through the friendly interface provided by the device. 6. This device uses a closed (Intranet) network, which is used for the Internet Protocol Televisi〇n, ιρτν network protocol TV network%, environment, and transaction information are processed by encryption and decryption procedures, and There is no physical connection with the Internet, and there is no concern for guests, so users and advertisers enjoy the highest level of security protection. 7. The difference between this device and the traditional TV viewing advertising service is that it can provide the user's initiative to browse the viewing mechanism, in addition to the above directory menu for the user to view the product information, 'on the network agreement TV (11> 7 ¥) to watch the channel When serving f or other services, you can use the shortcut keys on the remote control according to the content. Example & remote control, color key, direct entry into the corresponding detailed advertising marketing == and The interactive operation can be ordered or voted according to the identification code of the set-top box and the serial number of the product. This function is different from the traditional TV. After viewing the advertisement, if you want to obtain further information, you cannot directly obtain the product or advertising information. Or by phone, this device provides users with the ability to connect to the interactive advertising system via the information link, get more extended product resources, complete product ordering and message feedback, etc., for advertisers and advertisers, A practical and convenient innovative service. The detailed description above is a detailed description of one of the possible embodiments of the present invention, and is not intended to limit the scope of the present invention, and equivalent implementations or modifications that are not departing from the spirit of the present invention should be included in The patent scope of this case. ^ .-'r, above] This case is not only innovative in terms of technical thinking, but also can enhance the above-mentioned multiple functions compared with the conventional articles. It should fully comply with the novelty and progressiveness of the new patent requirements. To apply, you are requested to approve the request for this new type of patent towel to encourage creation. [Simple diagram of the diagram] Figure 1 is the architecture diagram of a network protocol television (IPTV) interactive advertising device: Figure 2 is the creation of a network protocol television (IPTV) interactive advertising device main application server. Schematic diagram of functional application; σ ^ string, 示意图 a network protocol television (ϊρτν) interactive advertising device, the schematic diagram of the playback mode of the servo-satellite; the flow chart Figure 4 is a creation of a network-associated television (IPTV) interactive advertising device Classification == Figure Network Protocol (IPTV) interactive advertising device Figure 5 is a creation of a picture Figure 6 is a creation of a network agreement TV (ΙΡΤ online ticketing flow chart; 勖 advertising I set the figure seven Create a network protocol television (IPTV) reinterpretation & 4 & data management architecture diagram; and) interactive advertising device Figure 8 is a creation of a network agreement television (IPTV) inter-report management architecture diagram. Advertising device 12