TWI505701B - A system and method for IPTV interactive channel service - Google Patents

Description

System and method for IPTV interactive channel service

The invention relates to a system and a method for an IPTV interactive channel service, which runs on a television set box and integrates IPTV interactive services into a television channel playing service, and the user does not need to switch to other external services or other services while watching the television channel. The page allows you to perform various interactive activities, such as questionnaires, voting, prize-collection, and link-based activities, without interrupting viewing.

IPTV (Internet Protocol Television) technology is an emerging business that is developed by global telecom operators. The biggest difference from traditional TV is that it provides a variety of innovative and convenient service functions. In addition to the most basic TV channel services, on-demand movies are also included. Services, audio and video entertainment services, life information services, interactive game services, etc. However, the existing IPTV interactive channel service lacks immediacy and diversity, and fails to use the interactive service activities to bring the audience the highest pleasure. In addition, the IPTV interactive channel service allows users to manipulate the menu through the remote control, which is different from the interactive user of the Internet TV by operating the web interface through the mouse.

TV channel interactive activities, focusing on timeliness, often bring the greatest sense of participation to users in the first time. The existing interactive activities of TV channels are mostly conducted by wireless TV stations or cable TV operators in coordination with program content planning. The method is to call the live program call Call-in or the SMS voting activity. All the above methods require additional user fees, which will inevitably reduce users. Participation in the willingness to participate in TV channel interactions, so that it is impossible to make objective sampling statistics on user opinions.

Moreover, the interactive mode of TV channel interactive activities only provides a channel for answering and answering. The user finishes the interactive activity immediately after completing the answer. It is impossible to review the answering record, and there is no way to know the statistical results. The interactive mode of this TV channel still has much room for improvement.

In addition, the IPTV interactive activities are designed to be used in external services. When interactive activities are carried out, other external service web pages must be loaded. The conversion service will delay, interrupting TV viewers' viewing emotions, and is not suitable for interactive activities while watching TV channels. The IPTV interactive channel service has a similar concept mentioned in the following prior patent technology: 201002068; on the other hand, the interactive IPTV TV channel interactive menu and message prompts, the design starting point is channel classification, providing program information, or service list. It does not apply to interactive event services, and similar concepts are mentioned in the following prior patent technologies: 201110703, 201109977, 200849996.

It can be seen that there are still many shortcomings in the above-mentioned methods of use, which is not a good design, but needs to be improved.

In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of the present invention has improved and innovated, and after years of painstaking research, he finally succeeded in researching and developing the system and method for applying the IPTV interactive channel service.

The object of the present invention is to provide an instant interactive channel service technology for the IPTV (Internet Protocol Television) television channel service, so that the television user can operate the TV set and the set-top box through the remote control at the first time of the event. Operate, while watching TV, channel or program-related time-sensitive interactive activities.

The second object of the present invention is to provide an IPTV interactive service activity inquiry system, which is used for the user to query all interactive activities within the time limit, including interactive activity topics, interactive activity topics, answering record queries, statistical results, and prize-receiving classes. Interactive prizes, award-winning interactive prize-winning lists, all interactive related information, and simplified interactive service processes.

A further object of the present invention is to use the interactivity and feedback of IPTV to collect statistical user responses and interaction records, and then to learn about the public's preferences and to modify the IPTV service content, in order to provide IPTV services that are more in line with the needs of the audience.

The promotion of IPTV interactive channel service is the development trend of the TV industry. In addition to the one-way broadcast channel broadcast, TV entertainment will join the two-way interactive activity element and design a diversified and perfect service technology to help users to watch TV channels simultaneously. Complete the purpose of the interactive activity.

A system and method for an IPTV interactive channel service that achieves the above objects includes the following modules: (1) a television channel playing module, (2) an interactive service module, and (3) an interactive service database. When the user's set-top box is turned on, the interactive service module downloads and processes the interactive service data from the database. The interactive service module consists of an interactive data processing unit, an instant interactive service unit, and an interactive portal service unit. In the interactive service module, the interactive data processing unit first classifies and processes the interactive service information downloaded by the database, and according to the type, attribute and effective time of the interactive activity, respectively, the instant interactive service unit and the interactive portal service unit are respectively integrated for further data integration. The instant interactive service unit handles instant channel interactions, while the interactive portal service unit provides an interactive service activity query system. The TV channel playing module provides basic TV channel playing function and is connected with the interactive service module to complete the interactive function service function while watching the TV channel, and achieve two-way multi-dimensional interaction. The interactive service database stores information about all interactions and user response records.

The system of the IPTV interactive channel service of the present invention combines the original IPTV service of the IPTV with the interactive service, so that the user can enjoy the interactive activity while watching the television channel, and the composition thereof comprises a television channel playing module, providing a television broadcast channel broadcast, The basic channel turntable operation function is connected to the instant interactive service unit and the interactive portal service unit; the interactive data processing unit integrates channel interaction related data obtained by the interactive service database; an instant interactive service unit supports the television Channel service combined with interactive service provides one of the TV channel instant interactive activities service; interactive portal service unit, supports all interactive query services, provides user window to browse all interactive activities; and interactive service database to store information about the interactive activities.

The system of the IPTV interactive channel service as described above, wherein the interactive data processing unit further comprises an interactive service data obtaining unit, downloading from the interactive service database, and obtaining all valid interactive service related information; the interactive service data integration unit, Pre-classifying and processing the interactive service data obtained by the interactive service database, integrating it into the instant interactive service unit, the interactive portal service unit is easy to obtain; and the interactive service writing unit, which answers and interacts with the updated user. Record the write back to the interactive service database.

Wherein, the interactive data processing unit is the instant interactive service The unit and the interactive portal service unit are shared to reduce the extra work of individual processing of interactive information.

In addition, the instant interactive service unit further includes an instant interactive reminding unit, if the viewing channel has an associated instant interactive activity, proactively prompting the user to perform a channel-related instant interactive activity theme; an instant interactive activity interface, including an operation prompt, through This multi-faceted interface performs various types of interactive activities without switching to other plug-in services; and a user data record unit for recording user responses and interaction records.

However, the interactive portal service unit further includes an interactive activity query list, which lists interactive topics and effective time; an interactive activity interface, which provides an interface for questionnaires, voting, and award-winning interactive activities, with operational prompts, through this pluralism The interface carries out various types of interactive activities, no need to switch to other plug-in services; the interactive event information interface displays its corresponding information according to the type of interactive activities, the questionnaires and voting activities display statistical results, and the award-rewarding activities show awards or The award list and the link type activity display the activity picture; the link guide unit links the service to the location; and the user data record unit records the user's answer and interaction record.

The list of interactive activity queries, including the background for full-screen TV channel playback, the foreground lists all interactive topics and effective time.

Among them, the interactive activity interface, including small screen video Play the channel and watch TV channels at the same time.

The interactive service database stores interactive activity related materials, including interactive activity topics, interactive activity topics, interactive activity topic options and pictures, interactive activity effective time, award-winning interactive awards and winning lists, and award-winning classes. Interactive question answer, user answer record information and link type interactive address data.

The system of the IPTV interactive channel service of the present invention can record the information according to the user and count the user preferences to correct the IPTV service direction. According to the user's answer record information, analyze user preferences and conduct personalized marketing.

The instant interactive service unit further includes promptly prompting the user to perform the channel-related instant interaction, and also supports the prompting disaster prevention instant message. After receiving the disaster prevention message, the user enters the detailed warning message page according to the operation guide. It can also be applied to the instant advertisement message prompting, prompting to receive the items included in the program screen in the video channel, and performing personalized analysis to provide the instant advertisement message. After receiving the instant advertisement message, the user enters the item detailed page according to the operation guide.

The method for the IPTV interactive channel service of the present invention is characterized in that the user is provided to perform channel interaction activities while watching the television channel, and the steps include at least: a. loading the channel from the interactive service database when the set-top box is powered on Interactive service information, classified and integrated into this interaction The service unit is convenient for obtaining the type; b. the user enters the television channel service, and the television channel identification code is used to determine whether the channel in the viewing has an associated and effective instant interactive activity, and if the viewing channel has an associated and effective instant interactive activity , without interrupting the viewing, actively presenting the interactive theme on the TV screen; and c. if the viewing channel has an associated and effective immediate interactive activity, and the user chooses to enter the activity, the interactive activity identification code obtains the interactive activity information, and the screen is heavy Paint, present an interactive interactive interface.

The method for IPTV interactive channel service as described above, wherein the interactive activity associated attribute parameter determines whether there is a related and effective interactive activity in the channel in the viewing. The interaction activity attribute parameter is a channel association, a program association, a time period association or a broadcast association.

The instant disaster prevention instant message is a broadcast association, and all channels have an association, and any of the viewing channels immediately display the message.

The user can follow the interactive service operation guide to enter an immediate interactive activity. Among them, the immediate interactive activity interface block is to adjust its color and transparency, and through the foreground interactive activity block, the user continues to watch the TV channel of the background.

The instant interactive activity interface block adjusts the display color and transmittance of each interface block according to the color analysis of the background broadcast television channel image.

At the same time, the user selects to freeze the broadcast channel screen, pause the background TV channel play, and then complete the interactive activity and then continue the channel play.

The IPTV interactive channel service method of the present invention, wherein the interactive service information loading step comprises: a. the user is powered on the box; b. the interactive service data obtaining unit is loaded from the interactive service database. All interactive service related information; and c. The interactive service data integration unit classifies and processes the interactive service information loaded from the database into the immediate interactive service unit, and the interactive portal service unit is convenient for obtaining the type.

The step of promptly interacting with the theme prompt of the television channel may further include: a. the user enters the television channel service; b. the instant interactive prompting unit judges the viewing according to the television channel identification code in the viewing, and the associated attribute parameter of the interactive activity. Whether the medium channel has an immediate and effective immediate interactive activity within the time limit; and c. if there is an associated and effective immediate interaction in the viewing channel Move to display an instant interactive event prompt.

The step of presenting the instant interactive activity interface further includes: a. the user selects to enter the instant interactive activity service; b. obtains the interactive topic, option and option picture according to the interactive activity identification code; c. if the user has the answer record, obtains The user answers the data; and d. The picture is redrawn, and the interactive activity theme, the title, the option block, the option picture block, and the remote control operation button prompt are presented, and if the present answer data is present, the previous answer record is presented.

Among them, the option block size changes dynamically with the number of options. This option image block can be shared for each option to reduce the foreground area block masking area. The focus option is if the attached image is present in the option picture block.

The user enters the interactive portal service while viewing the television channel, wherein the step of presenting the interactive activity query list further includes: a. the user selects to enter the interactive portal service; b. obtains all the interactive activity topics and their effective execution time; and c. The picture is redrawn, presenting interactive entry signs, all interactive activity topics and their effective time and remote control button prompts.

The user enters the interactive portal service according to the operation of the interactive service. The interactive portal service, which aggregates all interactive activities, allows users to view all interactive services while watching TV channels.

The interactive activity query list interface block adjusts its color and transparency. Through the interactive activity query list block, the user continues to watch the TV channel of the background. The interactive activity query list interface block adjusts the display color and transmittance of each interface block according to the color analysis of the background broadcast television channel image.

The method for the IPTV interactive channel service of the present invention, wherein the step of the interactive portal interactive query service further comprises: a. the user selects and queries an interactive activity in the interactive activity list of the interactive portal; b. according to the interactive activity identifier, Obtain the interactive activity type; and c. present the corresponding information query page according to the interactive activity type. The steps of the questionnaire and the voting interactive inquiry service further include: a. obtaining the interactive activity title, options and statistical data; and b. re-drawing the picture, presenting the interactive activity theme, the title, the option, and the number of votes of each option. Prompt with the proportional and remote control operation buttons.

The steps of the award-winning interactive inquiry service include: a. obtaining the information of the interactive activity award; b. if the prize-rewarding activity has been closed, obtaining the prize list data of the interactive activity; and c. Paint, present interactive event theme, award name, remote control The button operation prompt, if the interaction is presenting the award picture, if the interaction has been closed to present the winner list.

The steps of the linked interactive query service further include: a. obtaining the interactive information page information of the link; and b. repainting the screen to present an interactive information page.

The user enters the interactive portal service while watching the TV channel, and performs all the effective interactive activities, wherein the steps of the interactive activity include: a. the user selects an interactive activity in the interactive activity list of the interactive portal; b. The interactive activity identifier obtains the interactive activity type; and c. presents the corresponding interactive activity based page according to the interactive activity type.

The steps of conducting the questionnaire, voting, and award-winning interactive services include: a. obtaining the interactive activity title, options, user response record data; b. opening a small screen television channel playing block; and c. Paint, present interactive activity topics, topics, options, remote control button operation prompts, if there is a record of the answer.

The steps of performing the linked interactive service include: a. obtaining the interactive link address information; b. Guided link service.

The invention is directed to the technology designed by the IPTV interactive channel service, and utilizes the technology to integrate various IPTV interactive activities, integrate the television channel playing function, and provide instant interactive services. At the same time, make good use of the information provided by them to present an interactive activity query page.

Please refer to FIG. 1 , which is an architectural diagram of a system for an IPTV interactive channel service according to the present invention. The user 101 controls the access through the remote controller 102, and the remote controller 102 can also replace or share the human-machine interface such as gestures and voice recognition to control the access function, and the set-top box 104 plays with the interactive channel through the TCP/IP protocol. The platform 105 is connected to obtain information stored in the interactive service database 106, and the obtained information page is displayed by the television 103. The interactive channel playing platform 105 includes a TV channel playing module 107 and an interactive service module 108, and the two modules are independent to enhance the flexibility of the interactive service and the TV channel and the program relevance, so that the interactive activity can simultaneously be combined with multiple programs or Channel association, the interactive channel playing platform not only combines channel playing and interactive service functions, but also combines the two functions to provide interactive activities while watching TV programs.

Referring to FIG. 2, the interactive service module 108 is subdivided into an instant interactive service unit 201, an interactive portal service unit 202, and an interactive data processing unit 203. In the interactive service module 108, mutual The interactive service data obtaining unit 212 of the dynamic data processing unit 203 obtains all the interactive activity related data from the interactive service database 106. The interactive service data integration unit 213 of the interactive data processing unit 203 sets the effective time of each interactive activity, the associated attribute parameter, and the associated channel. Or programs, interactive event themes, interactive activity identification codes, interactive activity topics, user response records, award-winning interactive prizes and winning lists, questionnaire-based interactive activities, packaged into an instant interactive service unit 201 and interactive portal services. The unit 202 facilitates the acquisition of the interactive activity data item. The interactive activity data item is shared by the instant interactive service unit 201 and the interactive portal service unit 202, thereby designing to reduce the additional processing of the interactive data by the instant interactive service unit 201 and the interactive portal service unit 202. jobs. Each interactive activity has its own independent interactive activity identification code, and the instant interactive service unit 201 and the interactive portal service unit 202 obtain the interactive activity theme, the associated attribute parameter, the associated channel or program, the effective time of the interactive activity, and the interactive activity according to the interactive activity identification code. Titles, user response records, interactive activity types, award-winning interactive awards and winners, and statistical results of questionnaire-based interactive activities. After the user completes the interactive activity, the interactive service writing unit 214 of the interactive data processing unit 203 writes the updated user answer and interaction record back to the interactive service database 106. The interactive service database 106 stores in addition to interactive activity topics, topics, options, and associated attributes. And other information, including user answers. The answering data is the basis for the user to answer the record source and the interactive activity. The operator can also use this to answer the records and count the user preferences to correct the service direction and achieve positive feedback. According to the user's answering data, the individual user preferences are analyzed to carry out personalized marketing, such as recommendation videos and even personalized advertising marketing.

Each interactive activity association attribute parameter setting can be closely combined with the channel, and the associated attribute parameter includes a channel association, a program association, a time period association, and a broadcast association. The channel association makes the interaction activity related to at least one channel, the programmatic association makes the interaction activity related to at least one program, the time-time association makes the interaction activity related to at least one time period, and the broadcast association is to make the interaction Activities are relevant to all channels.

Please refer to FIG. 3 , which is a flowchart of a method for an IPTV interactive channel service according to the present invention. The steps include: entering a TV channel playing service 3-1-1, and the user can perform a basic function of playing a TV channel, and can also display the operation. Or hide the small electronic program schedule. As shown in Figure 4, the small electronic program guide 401 provides channels, program information, and interactive service operation guides. The immediate interaction prompting unit 204 of the instant interactive service unit 201 determines whether there is a relevant immediate interaction 3-1-2 within the term, and the channel-related interactive activity may be a channel association, a program association, a time period association, or a broadcast association. If there is no associated interactive activity in the viewing channel, the original full screen TV channel will be played and no interface changes will be made, as shown in Figure 5. If there is an associated immediate interactive activity in the viewing channel, the user data recording unit 206 further determines whether the user has answered the interactive activity 3-3-1, and if the related immediate interactive activity has no user answering record; the television screen actively displays the instant interaction. The activity theme prompts 3-1-6, as shown in FIG. 6; if the user has completed the immediate interactive activity, the instant interaction prompting unit 204 determines whether the interactive activity can be repeated for answering 3-1-4, if the answer cannot be repeated. , retain the original full screen TV channel playback, do not make any interface changes, as shown in Figure 5; if the theme is set to repeat, the TV screen actively displays the interactive interactive prompt 3-1-5, as shown in Figure 6. . The user guides the interactive service operation according to the screen prompt, directly enters the interactive activity, and leads to the instant interactive activity interface 205, which does not need to be linked to other service pages or external pages to cause time delay, such as the first instant interaction 3-2-2, That is, enter the unanswered instant interactive activity service, as shown in FIG. 7 , the interactive activity theme and the topic 701, the interactive activity topic option 702, the focus option icon 703, the focus option image 704, and the remote control button prompt 705; If you repeat the immediate interaction 3-2-1, you will enter the instant interactive service that has been answered and can be repeated. Please refer to Figure 8. The screen is in addition to the block described in Figure 7. The previous record of the interactive activity has been selected Select option 806.

Please refer to Figure 6 for an instant interactive theme reminder illustration. Immediate interactive theme prompt 601 block can provide immediate information on disaster prevention, such as earth and stone flow, typhoon, accumulated rainfall, earthquake, tsunami, fire, etc., in addition to displaying the theme of immediate interactive activities. To allow users to watch TV channels without switching to the news station, the first time to know the alert message and increase the escape time. This instant disaster prevention message is a broadcast association and is associated with all channels. This channel is displayed in any channel. Follow the operating guidelines and further guide the detailed information pages of each alert message to break through the existing TV channel operation mode. Users must wait for the TV station to play or the marquee to promptly know the emergency message.

Please refer to FIG. 6 for the instant interactive theme prompt illustration. The immediate interactive theme prompt 601 block can also be applied to the instant interactive advertising message prompt, and the user's preference is analyzed according to the user record stored in the interactive service database 106. When the user is interested in related items, the object appears in the prompt screen, and can further guide the user to the shopping platform to purchase.

Different from the general TV interactive activity type, watching TV channels and providing only interactive activities related to the channel or program, the method of the IPTV interactive channel service of the present invention not only realizes the instant interactive activity service, but also supports viewing. TV channel, No need to jump out of the TV channel broadcast service, directly query all interactive activities. Please refer to Figure 3, when the user watches the TV channel, according to the operation prompt, directly use the remote control to enter the interactive portal service 3-2-3. This service aggregates all interactive activities for users to watch TV programs and query all interactions. The activity is shown in Figure 9.

Please refer to FIG. 8 , which is an instant interactive activity interface diagram, which includes an immediate interactive theme and topic 701, an interactive activity topic option 702, a focus option icon 703, a focus option image 704, a remote control button prompt 705, and a selected one. Option is marked 806. Different from the general web interface, IPTV instant interactive activity design starting point, in order to provide an instant and can watch the TV while completing the interactive activities, so the above interface block design can dynamically adjust its color and transparency to Basically, according to the color analysis of the background broadcast channel image, the color and transmittance of each interface block can be calculated instantly. Through the interactive interactive activity block, the user can continue to watch the TV channel of the background. Immediate interactive theme and topic 701 block show the theme and topic of ongoing interaction. Because the interactive interactive interface runs on IPTV, unlike the general web design, the foreground interactive masking area must be minimized. The size of the interactive activity topic option 702 changes dynamically with the number of options. For example, if an interactive topic is provided There are three options for the user to answer. This block will only present interactive activity topic options, interactive activity topic options 2, and Interactive activity topic option 3, the remaining interactive activity topic option 4, interactive activity topic option 5, interactive activity topic option 6 and other blocks are transparent. The focus option is labeled 703, which tells the user where the focus is. The focus is on the option picture 704 block, which provides an option picture display. This design allows young children who are illiterate to perform interactive activities on their own. To reduce the foreground interaction masking area, only the corresponding image in which the focus option is located is displayed, instead of rendering an image of all options. In addition, the focus picture 704 block is also displayed dynamically. When the focus option has the corresponding picture, it is displayed in the block. Otherwise, the block is transparent. The above design makes the picture more concise and convenient for the user. Watch TV and interact. The remote control button prompt 705 provides an operation prompt related to the user's immediate interactive activity. The option indicator 806 has been selected to indicate the option that the user has selected, and the existing TV channel interactive activity list only provides questions and options. At the same time, the user can also perform the interactive activity according to the remote control button prompt 705, combined with the time shifting TV function, freeze the background broadcast channel picture, pause the broadcast channel to play, and then wait for the interactive activity to complete, then play the interrupted video channel to This technology avoids missing out on highlights of TV channel shows.

Please refer to FIG. 9 , the interactive activity query list interface diagram for the interactive portal service, which includes the following blocks (1) interactive entry indicator 901: inform the user that the service is an interactive portal query service. (2) Interactive activity theme 902: Display the theme of each interactive activity. (3) Interactive activity effective time block 903: Indicate the effective time of each interactive activity. (4) Remote control button prompt 705: Provide interactive portal service operation prompt. Different from the general web interface, in order to provide users with access to the TV channel and query all interactive activities, the interactive portal service interface is designed to dynamically adjust its color and transparency, according to the background broadcast channel image color sampling analysis, instant Calculate the color and transparency of each interface block, and still play the broadcast channel of the background through the interactive interactive service interface block. The interactive portal service provides users with a window for all interactive activities, and therefore includes a variety of activities that vary according to the type of interaction. Referring to FIG. 10, after the user enters the interactive portal service 10-1, according to the remote controller button prompting instructions, the interactive activity query 10-2-1 can be selected, or the interactive activity 10-2-2 can be performed. If the user chooses to query the interactive activity information, and then displays the corresponding interactive activity information interface 210 according to the interactive activity type: if the interactive activity is the questionnaire, the voting interaction, the questionnaire, the voting interactive activity information page 10-3-1 According to the user data recording unit 211, the statistical result of each topic of the user is provided. As shown in FIG. 11 , the interactive activity theme 902 prompts the user to query the interactive activity theme, and the remote control button prompt 705 is used for the interactive query function, and the statistical result area is used. Block 1102 includes an interactive activity topic 1104, an interactive activity option 702, and an interaction Activity option votes count 1107, and interactive activity option votes ratio map 1106. If the interactive activity queried by the user is a prize-receiving class, the interactive reward activity information page 10-3-2 is displayed. If the activity is still in progress, the award information page is displayed, as shown in FIG. The indicator 901 informs the user of the service, and the remote control button prompt 705 is an interactive query function usage guide. The award information block 1202 includes an interactive activity theme 902, a prize name 1205, and an award picture 1206. If the activity has been closed, the winner list information page is displayed, as shown in FIG. 13, the interactive entry indicator 901 informs the user of the service, and the remote button prompt 705 is an interactive query function use guide, and the winner list information block 1302 includes the interaction. Event theme 902, award name 1205, and winner list 1306. If the interactive activity queried by the user is a link class, the link type interactive event information page 10-3-3 is displayed. If the user chooses to engage in interactive activities 10-2-2, they also enter the corresponding service page according to the type of interactive activities: if the interactive activities selected by the user are questionnaires, prizes, voting, entry questionnaires, prizes and rewards The voting interactive page 10-3-4, as shown in FIG. 14, includes an interactive activity theme and topic 1401, a small screen television channel playing block 1402, a remote control button prompt 705, and an interactive activity title option 702. If the user enters the link type interactive activity, the link type interactive guide service is connected to 10-3-5 via the link guide unit 209.

The previously known technology mainly uses the plug-in service development method to design the IPTV interactive service, and is not suitable for the service type of interactive activities while watching the TV channel. On the other hand, the existing IPTV interactive service function does not provide a unified window query function for interactive activities. The present invention provides a system and method for an IPTV (Internet Protocol Television) interactive channel service, which has the following advantages when compared with other conventional technologies:

1. TV channel playback is the most commonly used service function of IPTV. The present invention combines TV broadcast channel playing service and interactive service to provide seamless transition of interactive activities while watching TV, without waiting for the time delay of switching to the plug-in service. , interrupted viewing emotions.

2. IPTV channel interactive activities emphasize timeliness, the first time will bring users the greatest sense of presence and entertainment. The invention provides an instant interactive service, and actively prompts the user who is watching the TV channel at the beginning of the interactive activity, and can follow the guidelines to complete the interactive activity. Different from the instant interaction of TV industry planners, the use of IPTV to transmit data through the Internet allows users to express their opinions using the remote control instead of paying for additional information via SMS or call-in. The method interacts.

3. The present invention provides an interactive portal service that queries the user for a unified window of all interactive activities. Users can watch this service TV channel programs, all information on interactive activities, and all interactive activities within the time limit. This interactive portal service is seamless and does not interrupt the program in the viewing.

4. The invention integrates multiple interactive modes, and is designed to be applicable to the operation interface of various interactive services. It is only necessary to edit the basic data of the interactive activities to run, and no need to separately develop the pages, thereby saving manpower and cost.

5. The present invention provides a user-friendly operating environment, and is accompanied by a graphical operation guide when interacting, with a consistent operation process, reducing the user learning curve, and is happy to use the interactive channel service.

The detailed description of the present invention is intended to be illustrative of a preferred embodiment of the invention, and is not intended to limit the scope of the invention. The patent scope of this case.

To sum up, this case is not only innovative in terms of technical thinking, but also has many of the above-mentioned functions that are not in the traditional methods of the past. It should be fully in line with the statutory invention patent requirements of novelty and progressiveness. The bureau approved the application for the invention patent, in order to invent the invention, to the sense of virtue.

101‧‧‧Users

102‧‧‧Remote control

103‧‧‧TV

104‧‧‧Machine box

105‧‧‧Interactive channel broadcasting platform

106‧‧‧Interactive Service Database

107‧‧‧TV channel playback module

108‧‧‧Interactive Service Module

201‧‧‧ Instant Interactive Service Unit

202‧‧‧Interactive Portal Service Unit

203‧‧‧Interactive data processing unit

204‧‧‧ Instant interactive reminder unit

205‧‧‧Interactive interactive interface

206‧‧‧User Data Recording Unit

207‧‧‧Interactive activity inquiry list

208‧‧‧Interactive event interface

209‧‧‧Linking unit

210‧‧‧Interactive event information interface

211‧‧‧User Data Recording Unit

212‧‧‧Interactive Service Data Acquisition Unit

213‧‧‧Interactive Service Data Integration Unit

214‧‧‧Interactive service writing unit

3-1-1‧‧‧TV channel broadcasting service

3-1-2‧‧‧Is there a channel-related immediate interaction within the time limit?

3-1-3‧‧‧ Have you answered

3-1-4‧‧‧Can you repeat the answer?

3-1-5‧‧‧Show immediate interaction tips

3-1-6‧‧‧Show immediate interactive activity tips

3-2-1‧‧‧ Repeated immediate interaction

3-2-2‧‧‧First instant interaction

3-2-3‧‧‧Enter interactive portal service

401‧‧‧Small electronic program schedule

601‧‧‧ Instant interactive tips

701‧‧‧ Instant interactive topics and topics

702‧‧‧Interactive event topic options

703‧‧‧Focus on the option mark

704‧‧‧ Focus on the option picture

705‧‧‧Remote button prompt

806‧‧‧Selected option icon

901‧‧‧Interactive entrance sign

902‧‧‧Interactive event theme

903‧‧‧Interactive event effective time block

10-1‧‧‧Interactive Portal Service

10-2-1‧‧‧Interactive activity inquiry

10-2-2‧‧‧Interactive activities

10-3-1‧‧‧ Questionnaire, voting interactive information page

10-3-2‧‧‧ Award-winning interactive event information page

10-3-3‧‧‧Link Interactive Activity Information Page

10-3-4‧‧‧ Questionnaire, Prize-receiving, voting interactive page

10-3-5‧‧‧Linked interactive oriented service links

1102‧‧‧Statistical Results Block

1104‧‧‧Interactive event topics

1106‧‧‧ Interactive activity option votes

1107‧‧‧ Interactive activity option votes

1202‧‧‧ Award Information Block

1205‧‧‧Name of the award

1206‧‧ Award Picture

1302‧‧‧ Winning list information block

1306‧‧‧winning list

1401‧‧‧Interactive activities theme and topic

1402‧‧‧Small TV channel playing block

Please refer to the detailed description of the present invention and the accompanying drawings, which will further understand the technical content of the present invention and its effect. The related drawings are: FIG. 1 is a structural diagram of a system of an IPTV interactive channel service according to the present invention.

FIG. 2 is an interactive service module of a system for an IPTV interactive channel service according to the present invention.

FIG. 3 is a flowchart of a method for an IPTV interactive channel service according to the present invention.

FIG. 4 is a diagram of a small electronic program list of a television channel playing service of a method for IPTV interactive channel service according to the present invention.

FIG. 5 is a diagram of a full screen television channel playing legend of a method for IPTV interactive channel service according to the present invention.

FIG. 6 is a schematic diagram of an instant interactive theme prompting method of the IPTV interactive channel service according to the present invention.

FIG. 7 is a diagram of an instant interactive activity service of an unanswered record of a method for IPTV interactive channel service according to the present invention.

FIG. 8 is a diagram of an instant interactive activity service of a method for an IPTV interactive channel service according to the present invention.

FIG. 9 is a schematic diagram of an interactive portal interactive activity query list interface of a method for IPTV interactive channel service according to the present invention.

FIG. 10 is a flow chart of an interactive portal service of a method for an IPTV interactive channel service according to the present invention.

FIG. 11 is a diagram of a questionnaire and voting interactive statistics page of a method for IPTV interactive channel service according to the present invention.

FIG. 12 is a diagram of an online award-winning interactive awards page of a method for IPTV interactive channel service according to the present invention.

FIG. 13 is a diagram of a method for an IPTV interactive channel service according to the present invention.

FIG. 14 is a diagram of a page for a questionnaire, a prize-collecting, and a voting-type interactive activity of a method for IPTV interactive channel service according to the present invention.

101. . . user

102. . . remote control

103. . . TV set

104. . . Set-top box

105. . . Interactive channel player platform

106. . . Interactive service database

107. . . TV channel player module

108. . . Interactive service module

Claims (33)

A system for IPTV interactive channel service combines IPTV original TV channel service with interactive service, which is convenient for users to watch TV channels and carry out interactive activities. The composition includes: a TV channel playing module, providing television broadcast channel broadcast, basic The channel turntable operation function is connected with an instant interactive service unit and an interactive portal service unit; an interactive data processing unit that integrates channel interaction related data obtained by an interactive service database; the instant interactive service unit includes one An instant interactive reminder unit, an instant interactive activity interface and a user data recording unit for supporting the television channel service interactive interactive service to generate one of the television channel instant interactive activity services, the instant interactive prompting unit, if the viewing channel has The associated instant interactive activity actively prompts the user to perform the channel-related instant interactive activity theme, and the instant interactive activity interface includes operation prompts, and various types of interactive activities are performed through the multiple interface, and no need to switch to other external services. User data record To answer and record user interaction record; the interactive portal service unit, supports all interactive queries provide a user window to see all the interactive activities; and an interactive database services, interactive activities related to store the information. The system for processing an IPTV interactive channel service according to claim 1, wherein the interactive data processing unit further comprises: an interactive service data obtaining unit, downloading from the interactive service database, and obtaining all valid interactive services. Information; an interactive service data integration unit that first classifies the interactive service data obtained by the interactive service database, integrates it into the instant interactive service unit, the interactive portal service unit facilitates acquisition; and an interactive service write Unit, write the updated user response and interaction records back to the interactive service database. The system for IPTV interactive channel service according to claim 1, wherein the interactive data processing unit is shared by the instant interactive service unit and the interactive portal service unit, thereby reducing the additional work of individually processing the interactive information. The system for IPTV interactive channel service according to claim 1, wherein the interactive portal service unit further comprises: at least one interactive activity query list, listing interactive topics and effective time; at least one interactive activity interface, providing Questionnaire, voting, award-winning interactive activities interface, with operational tips, through this multi-faceted interface for various types of interactive activities, no need to switch to other plug-in services; at least one interactive event information interface, depending on the type of interactive activities Display corresponding information, questionnaires, voting activities show statistical results, awards-reward activities show awards or winners, link-type activities display activity pictures; at least one link-oriented unit, the service is directed to the location; and a user A data recording unit for recording user responses and interaction records. A system for IPTV interactive channel service according to claim 4, wherein the interactive activity query list further includes a background broadcast for a full screen television channel, and the foreground lists all interactive topics and effective time. For example, the system for IPTV interactive channel service described in claim 4, wherein the interactive activity interface further comprises a small screen television channel, and the television channel is simultaneously viewed during the interactive activity. The system for IPTV interactive channel service according to claim 1, wherein the interactive service database stores interactive activity related materials, and further includes an interactive activity theme, an interactive activity topic, an interactive activity topic option and a picture, and an interactive activity effective. Time, have Awards and awards interactive awards and winners, answers to interactive questions, user response records and links. For example, a system for IPTV interactive channel service described in claim 7 of the patent application records user information according to the user's response record information to correct the IPTV service direction. For example, the system of the IPTV interactive channel service described in claim 7 of the patent application analyzes user preferences and conducts personalized marketing according to the user's response record information. A system for IPTV interactive channel service according to claim 1, wherein the instant interactive service unit further comprises promptly prompting the user to perform channel-related instant interaction. A system for IPTV interactive channel service as described in claim 10, wherein the instant interactive service unit also supports prompting disaster prevention instant messages. For example, in the system of the IPTV interactive channel service described in claim 11, after receiving the disaster prevention message, the user enters the detailed alert message page according to the operation guide. A system for IPTV interactive channel service according to claim 10, wherein the instant interactive service unit is also applied to an instant advertisement message prompting to receive items included in the program screen in the video channel. A system for IPTV interactive channel service according to claim 13, wherein the instant interactive service unit prompts the instant advertisement message to be personalized. A system for IPTV interactive channel service according to claim 13, wherein after receiving the instant advertisement message, the user enters the item detail page according to the operation guide. A method for IPTV interactive channel service, which is characterized in that a user is provided to perform channel interaction activities while watching a television channel, and the steps include at least: a. loading the channel interactive service information from an interactive service database when the set-top box is powered on , classified and processed by an interactive data processing unit to form an interactive service unit that is easy to obtain; b. The user enters the TV channel service, and determines whether the channel in the viewing has an associated and effective instant interactive activity by using an interactive activity association attribute. If the viewing channel has an associated and effective immediate interactive activity, the viewing is not interrupted, on the television screen. Actively suggest interactive topics; and c. If there is an associated and effective immediate interactive activity in the viewing channel, and the user chooses to enter the activity, the interactive activity identification code obtains the interactive activity information, the picture is redrawed, and the instant interactive activity interface is presented. A method for IPTV interactive channel service according to claim 17, wherein the parameter of the interactive activity association attribute is a channel association, a program association, a time period association or a broadcast association. For example, in a method for claiming an IPTV interactive channel service according to claim 16, wherein the user guides according to the instant interactive activity interface and enters an immediate interactive activity. For example, the method for applying the IPTV interactive channel service described in claim 18, wherein the immediate interactive activity interface is to adjust the color and transmittance thereof, and the user continues to view the background of the television channel through the foreground interactive activity block. . For example, the method for claiming an IPTV interactive channel service according to claim 19, wherein the instant interactive activity interface adjusts the display color and transmittance of each interface block according to the color analysis of the background broadcast television channel image. For example, the method for claiming an IPTV interactive channel service according to claim 18, wherein the user selects to freeze the broadcast channel picture, pause the background TV channel play, and then complete the interactive activity after the interactive channel is played. The method for IPTV interactive channel service according to claim 17, wherein the interactive service information loading step comprises: a. booting the user's set-top box; b. one of the interactive data processing units Access to interactive services a unit that loads all interactive service related information from the interactive service database; and c. an interactive service data integration unit in the interactive data processing unit that classifies the interactive service information loaded from the database and integrates it into An instant interactive service unit and an interactive portal service unit facilitate the acquisition of the type. The method for IPTV interactive channel service according to claim 17, wherein the step of promptly interacting with the theme of the television channel further comprises: a. the user enters the television channel service; b. the instant interactive service unit is immediately The interactive prompting unit determines, according to the TV channel identification code in the viewing, the associated activity of the interactive activity, whether the viewing channel has an associated and effective instant interactive activity within the time limit; and c. if the viewing channel is associated and effective immediately Interactive activity that shows instant interactive activity tips. The method for claiming an IPTV interactive channel service according to claim 17, wherein the step of presenting the instant interactive activity interface further comprises: a. the user selects to enter the instant interactive activity service; b. according to the interactive activity identification code Obtain interactive pictures, options and option pictures; c. If the user has a record, obtain the user's answer data; and d. Repaint the picture, present the interactive activity theme, title, option block, option picture block, remote control operation button prompt If there is a reply, the data will be presented in the previous answer. A method of claim IPTV interactive channel service according to claim 24, wherein the option block size dynamically changes with the number of options. A method for IPTV interactive channel service according to claim 24, wherein the option picture block is shared by each option to reduce the foreground area of the interactive block. A method for claiming an IPTV interactive channel service according to claim 26, wherein the focus option is present in the option picture block if an attached picture exists. For example, in the method for applying the IPTV interactive channel service described in claim 16, the user enters the interactive portal service while watching the television channel, and the interactive service unit includes an interactive activity query list, wherein the step of presenting the interactive activity query list is performed. Including: a. the user chooses to enter the interactive portal service; b. obtains all the interactive activity topics and their effective time; and c. screen redraw, presents interactive entry signs, all interactive activity topics and their effective time and remote control buttons prompt. For example, the method for claiming an IPTV interactive channel service according to claim 28, wherein the interactive portal service aggregates all interactive activities, and the user queries all interactive services while watching the television channel. The method for claiming an IPTV interactive channel service according to claim 30, wherein the interactive activity query list interface block adjusts its color and transparency, and the user continues to view the background through the foreground interactive activity query list block. The TV channel is played. For example, the method for claiming an IPTV interactive channel service according to claim 31, wherein the interactive activity query list interface block adjusts the display color and transmittance of each interface block according to the color analysis of the background broadcast television channel image. The method of claim 704, wherein the interactive portal service unit provides an interactive query service, and the step of the interactive query service includes: a. selecting a user's interactive activity list at the interactive portal Query an interactive activity; b. Obtain an interactive activity type according to the interactive activity identification code; and c. present a corresponding information inquiry page according to the interactive activity type. For example, in the method for applying the IPTV interactive channel service described in claim 17, the user enters an interactive portal service while watching the television channel, and performs all effective interactive activities, wherein the steps of performing the interactive activity include: a. The user selects an interactive activity in the interactive activity list of the interactive portal; b. obtains the interactive activity type according to the interactive activity identifier; and c. presents the corresponding interactive activity performing page according to the interactive activity type.