201109977 六、發明說明： 【發明所屬之技術領域】 本發明係關於一種在網路電視上產生互動式使用者介 面之方法及終端設備，尤指一種可在網路電視上產生分層 群組化之互動式使用者介面，以方便使用者點選之相關技 術。 【先前技術】 儘管目前國内的網路電視（尤指丨PTV)市場並未高皮普 及，但一般咸認網路電視市場之後勢看好，原因在於：網 路電視相較於傳統的有線電視頻道可以提供收視戶更多元 的服務項目，在人機介面上可以更具互動性與親和力。以 最基本的頻道節目收視功能為例，我國有線電視的主管機 關對於有線電視頻道已有定頻的規定，意即各個節目頻道 在不同地區透過不同系統業者播放時，均應為相同的頻道 編號。姑不論各地區的有線電視糸統業者是否確貫遵守定 頻規定，經過定頻及群組化的有線電視頻道，仍未提供收 視戶一理想的使用者介面。 目前國内已知的部分有線電視頻道及其分類的狀況概 如下表所示： 洋片 國片 知識 購物 63 - HBO 59 -衛視電影台 26 - DISCOVERY 83 -東森購物一台 64-CINEMAX 62 -緯來電影台 28 -國家地理頻道 88 - Μ0Μ0購物台 65 -好萊塢電影 61 -龍祥電影台 29 -動物星球頻道 89- VIVA TV 購物 66 -衛視西片台 60 -東森電影台 27 -旅遊生活頻道 84 -東森購物二台 67-AXN頻道 30 -亞洲旅遊台 85 -東森購物三台 68 -東森洋片台 31 -華視教育頻道 87 -東森購物優頻道 69 -緯來育樂台 70 -國家地理頻道 86 -東森購物五台 201109977 由上表可知，目前有線電視頻道除了定頻外’也有群 組化的安排，例如洋片電影台集中在63~69頻道’國片·電 影台集中在59〜62頻道，購物台則集中在83〜89頻道。 但如是分配對於使用者選台時的幫助不大’原因概如下列 1 .既有有線電視頻道，只在切換頻道時會在頻道畫面 的右上角處顯示頻道編號，但該頻道編號對於使用者接下 來的換台動作並不具任何提示作用，使用者無法得知下一 頻道是什麼節目’下下一頻道又是什麼節目。因此使用者 大多只能無特定目的地一邊切換頻道，一邊瀏覽切換頻道 後的内容’就使用者介面而言，並未給予使用者任何協助 及導引。 2·如前揭所述，既有有線電視頻道在頻道類型上的確 有所規範，例如相同類型的頻道集中某些編號範圍，但在201109977 VI. Description of the Invention: [Technical Field] The present invention relates to a method and terminal device for generating an interactive user interface on a network television, and more particularly to a layered grouping on a network television The interactive user interface is convenient for users to click on relevant technologies. [Prior Art] Although the current domestic Internet TV (especially 丨PTV) market is not popular, it is generally optimistic after the Internet TV market, because Internet TV is better than traditional cable TV. The channel can provide more services for the viewers, and can be more interactive and affinitive on the human-machine interface. Taking the most basic channel program viewing function as an example, the competent authorities of China's cable television have fixed frequency regulations for cable TV channels, meaning that each program channel should be the same channel number when playing through different system operators in different regions. . Regardless of whether the cable TV operators in various regions have consistently adhered to the fixed frequency regulations, the fixed-frequency and grouped cable TV channels have not yet provided an ideal user interface for the viewers. The status of some cable TV channels and their classifications known in China are as follows: Foreign Films National Knowledge Shopping 63 - HBO 59 - Satellite TV Station 26 - DISCOVERY 83 - Dongsen Shopping One 64-CINEMAX 62 - Weft Come to Film Station 28 - National Geographic Channel 88 - Μ0Μ0 Shopping Desk 65 - Hollywood Movie 61 - Longxiang Film Station 29 - Animal Planet Channel 89 - VIVA TV Shopping 66 - Satellite TV Western Film Series 60 - Dongsen Film Station 27 - Travel Life Channel 84 - Dongsen Shopping II 67-AXN Channel 30 - Asia Travel Desk 85 - Dongsen Shopping Three Taiwan 68 - Dongsen Ocean Film Station 31 - Huashi Education Channel 87 - Dongsen Shopping Channel 69 - Weilai Yule 70 - National Geographic Channel 86 - Dongsen Shopping Wutai 201109977 As can be seen from the above table, the current cable TV channel has a group arrangement in addition to the fixed frequency. For example, the movie film station is concentrated in the channel 63~69. The film and movie stations are concentrated on channel 59~62. The shopping platform is concentrated on channels 83~89. However, if the assignment is not helpful for the user to select the station, the reason is as follows. 1. There is a cable channel, and the channel number is displayed in the upper right corner of the channel screen only when the channel is switched, but the channel number is for the user. The next channel change action does not have any suggestion, and the user cannot know what program the next channel is, and what program is next channel. Therefore, most users can only switch channels after browsing channels without a specific destination. In terms of the user interface, the user is not given any assistance or guidance. 2. As mentioned above, the existing cable TV channels are indeed standardized on the channel type, for example, certain number ranges in the same type of channel set, but in
前有些有線電視系統業者是在—Some cable TV system operators are in the former —
—節目介紹頻道循 目’其畫面包含一 ’其中’群組頻道 ’而預覽畫面則輪 節目的片段。由於 組中每一頻道的節 ’序，所以無法讓 例如使用者想要知 201109977 道各個洋片電影頻道目前正在播放的節目内容，但該節目 介㈣道正在播放購物台群組的頻道節目片段，對於使用 者而e，其無從得知什麼時候會給 町1矢嘗輪到洋片電影頻道群組， 且即使輪到了洋片電影頻道群 貝迢群組也無法立刻得到使用者 屬意頻道的節目内容，因此針 u此對於使用者在選台上的協助極 其有限。 由上述可知，既有有線電視頻道儘管具有較多的頻道 :供收視’但受限於有線電視頻道係—單向的播放系統， 其無法配合使用者的實際 丁、^求以美供滿足使用者需要的使 用者介面。但在網路雷葙 ...M 一 的機制下，就機上盒與服務平台 系、.先之間的資訊傳輸模式雔 飞疋又向的，其有機會提供一雙向 溝通的使用者介面，但既有 & μ &兩 電視在切換頻道方式上仍 依禮有線電視頻道的槿式， //α 、Λ 並未善用網路環境可雙向溝通 ’優勢，從而亦未提供使用者 .^ Η 丈用者具有親和力的人機介面，故 有待進一步檢討 ^ 7並4求可行的解決方案。 【發明内容】 因此’本發明主要目沾产坦μ # 的在k供一種在網路電視上產生 互動式使用者介面之方法， 1 二李绥挺& 主要係令一终端設備由服務平 右一八昆被 式使用者介面，該互動式使用者介面具 使用去八^ 曰使用者選擇使用該互動式 1定用者^丨面，將在雷满全 選覃里面上直接顯示經過群組化的多層 選早，對於使用者而言，夕喝 動作，，、湏在遙控器上使用簡單的按鍵 ^ 即可方便地找到 功处八土 ’疋的群組及群組中特定的節目或 力月b，々使用者在切換頻道 及服務+台糸統的服務項目更 201109977 臻快速便利。 為達成前述目的採取的主要技術手段係令一終端設備 /刀別與一近端的電視機及一遠端的服務平台系統連結該 終端没備可由服務平台系統提供一互動式使用者介面，該 互動式使用者介面包括： 一表層選單’其含有複數併排的類型選項，每一類型 選項为別代表~種群組類型； 層以上的群組選單’每一群組選單分別與表層選單 中的一類型選項關聯，又每一群組選單中含有一個以上的 牛選項°玄事件選項為一圖像化介面，其顯示内容與事 件選項所代表的事件的有關； 又刖述终端設備並執行以下步驟： 接收使用者送出互動式使用者介面的使用請求； 在電視機的畫面上顯示該表層選單，供使用者選取； 接收使用者對表層選單内其中—類型選項的選取請求 » > 〇〇自服務平台系統下載該選取類型選項所關聯的群組選 早，並在電視機的畫面上顯示，供使用者選取； 在前述方法中係利用終端設備與服務平台系統可雙向 溝通的㈣，並由服料Μ統提供經過分層群組化的層 狀選單’供使用者選取’在表層選單中提供代表各種不同 群組類型的類型選項(例如洋片、國片、综合、知識'購物 ···等）’讓使用者可以先快速的找到感興趣的群組類型，在 决定類型選項後，即進入關聯的群組選單，在該群組選單 中提供相同類型的事件選項，該等事件選項則以圖像化介 201109977 面供使用者執行直覺式操作，以電影台為㈣，當使用者在 表層選單中選擇的類型選項A「洋片電影」時，即進入在 厂洋片電影」的群組選單，令。 坭八一 。亥群組選早即列出分別代#‘ _、AXN、CINEMAX等 以代表如 两逼的事件選項，而每一事件選 項的圖像化介面將播放對應頻道的節…，供使用者劉 覽，藉此方便使用者選擇欲觀賞的節目。 本發明次-目的在提供—種滑動式選單，尤指運用在 前述表層選單上的選單模式，其可供使用者利用遙控器上 的方向鍵移動及選取選單内的；、，+ , 、早円的選項，以方便使用者的操作 〇 為達成前述目的採取的技術手段係令前述滑動式選單 包括-待選區及-目標區，該待選區内具有複數選項，各 選項並可在-移動路徑上作正向或反向移冑；又該目桿區 係設在待選區内的固定位置，且位於各選項的移動路徑上 當使用者在前述選單下使用遙控器的方向鍵，可使各 選項逐一地趨近並進入目標區’或離開目標區，當使用者 令感興趣的選項進入目標區時，可利用遙控器上的按鍵選 取該選項。利用則述技術手段’使用者可透過操作遙控号 輕易在網路電視上執行切換動作。 【實施方式】 首先請參閱第一圖所示’係本發明一可行實施例的系 統架構，包括一終端設備、至少一服務平台系統（2〇)及一 電視機（30);其中：於本實施例中*該終端設備係一機上 201109977 ()h機上蓋（1 〇)係透過網路與服務平台系統（20)連結 ，並由服務平台系統（2G)下載頻道節目，而送至相連接的 電^機（30)上播放’又機上盒（1Q)係接受—遙控器（扣)送出 7 #與服務平n统（2Q)進行雙向資訊傳輪以執行 頻道切換或加值服務；^^ 服办’又刖述遙控态（40)—般係指無線式 遙控益，但對於所屬技術領域具有通常知識者可以理解的 疋·$遙控器（4Q)亦可為有線式或設於機上盒（10)或電視 機（30)的輸入介面。- The program introduction channel is followed by a picture in which the picture contains a 'in the group channel' and the preview picture is a segment of the program. Due to the section of each channel in the group, it is not possible for the user to know, for example, that the program content currently being played by each movie film channel of 201109977 is being played, but the program (4) is playing the channel program segment of the shopping group group. For the user, e, it is impossible to know when it will give the town 1 to taste the movie film channel group, and even if it is the turn of the movie channel group, the group can not immediately get the user's favorite channel. The content of the program, so the assistance of the user on the channel selection is extremely limited. It can be seen from the above that although there are more channels for cable television channels: for viewing, but limited to the cable channel system - one-way playback system, it can not be used with the user's actual Ding, User interface required. However, under the mechanism of the Internet Thunder...M, the information transmission mode between the set-top box and the service platform system is first and foremost, and it has the opportunity to provide a two-way communication user interface. However, both the & μ & two TVs still rely on the style of the cable channel in the switching channel mode, //α, 并未 does not make good use of the network environment, can communicate in both directions, and thus no user is provided. .^ Η The user has an affinity man-machine interface, so it is necessary to further review ^ 7 and 4 for a feasible solution. SUMMARY OF THE INVENTION Therefore, the present invention is mainly directed to a method for generating an interactive user interface on a network television, and a second method is to make a terminal device service flat right. The eight-kun is user interface, the interactive user interface is used to select the user's choice to use the interactive 1 user's face, which will be displayed directly on the full selection. The multi-layer selection is early, for the user, the evening drink action, and the simple button ^ on the remote control can conveniently find the specific program or force in the group and group of the work. Month b, 々 users in the switching channel and service + Taiwanese service project more 201109977 臻 fast and convenient. The main technical means for achieving the above purpose is to connect a terminal device/knife to a near-end television and a remote service platform system. The terminal is not provided by the service platform system to provide an interactive user interface. The interactive user interface includes: a surface menu 'which contains multiple side-by-side type options, each type option is not representative of the ~pop group type; the group menu above the layer 'each group menu and the surface menu respectively One type of option association, and each group menu contains more than one cow option. The meta-event option is an imaged interface whose display content is related to the event represented by the event option; the terminal device is described and the following is performed Step: receiving a request for the user to send an interactive user interface; displaying the surface menu on the screen of the television for the user to select; receiving the user's selection request for the -type option in the surface menu » > The group associated with the selection type option is downloaded from the service platform system and displayed on the screen of the television. In the foregoing method, the terminal device and the service platform system can be used for two-way communication (4), and the layered menu of 'layered user' is provided by the service system to provide a representative in the surface menu. Type options for various group types (eg, foreign films, national films, synthesis, knowledge 'shopping···, etc.) allow users to quickly find the type of group of interest, after entering the type option, enter Associated group menus, which provide the same type of event options in the group menu. These event options are used to graphically perform the intuitive operation for the user, with the movie station as (4), when the user is at the surface. When the type option A selected in the menu is "Natural Movies", the group menu of "In the Movies" will be entered.坭 一 。. The group selection of the group is listed as #' _, AXN, CINEMAX, etc. to represent the event options such as two forced, and the graphical interface of each event option will play the corresponding channel section... for the user to view In order to facilitate the user to select the program to watch. The present invention provides a sliding menu, in particular, a menu mode applied to the surface menu, which can be used by a user to move and select a menu using a direction key on a remote controller; , , + , early円 , , , 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 方便 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述 前述Moving forward or backward; the mast area is fixed at a fixed position in the area to be selected, and is located in the moving path of each option. When the user uses the direction button of the remote control under the aforementioned menu, the options can be made. Approaching and entering the target area one by one or leaving the target area, when the user enters the option of interest into the target area, the button on the remote control can be used to select the option. By using the technical means, the user can easily perform the switching action on the network television by operating the remote control number. [Embodiment] Referring first to the first embodiment, a system architecture of a possible embodiment of the present invention includes a terminal device, at least one service platform system (2〇), and a television set (30); In the embodiment, the terminal device is connected to the service system (20) through the network and the service platform system (2G), and is sent to the phase by the service platform system (2G). Connected to the machine (30) to play 'again set-top box (1Q) is accepted - remote control (button) to send out 7 # and service level n (2Q) for two-way information transfer to perform channel switching or value-added services ^^ 服服' and 刖 遥控 remote control state (40) - generally refers to wireless remote control benefits, but for those of ordinary skill in the art can understand 疋·$ remote control (4Q) can also be wired or set The input interface of the set-top box (10) or the television (30).
又本發明主要係在使用者透過遙控器（40)送出一互動 t使用者介面的請求到機上盒（1〇)時，由機上盒（10)自服 平口系.’·先（20)下載該互動式使用者介面，再送至電視機 (=30)上顯示，供使用者選取。在一可行的實現方式中，被 該機上盒（10)與服務平台系統（2〇)連接並開始電源後即 由服務平台系統（2〇)下載一選單元件，當機上盒（彳〇)收到 器（40)送出觸發互動式使用者介面的請求時隨即在 電視機（30)上顯示該互動式使用者介面。 關於別述的互動式使用者介面之内容，其一可行實施 例凊參閱第二圖所示，係包括一表層選單（31)及一層以上 的群組選單（32);其中： 該表層選單（31 )係在使用者送出互動式使用者介面的 e月求時’首先顯示在電視機（3〇)晝面上的内容，該表層選 早（31)基本上為一條狀圖框，在不影響使用者收視當時電 視機（30)上播故節目的前提下，該圖框面積小於整個晝面 ’且所屬技術領域具有通常知識者可以理解的是：該表層 ;^單（31)可以橫向方式顯示在晝面的上、中、下位置（如第 201109977 一圖A c所示）’亦可採取縱向方式顯示在畫面的左側、 中間或右側位置（如第四圖A〜◦所示），本實施例中，係令 °亥表層選單（31)以橫向顯示在畫面的下端處。又前述表層 選單（31)中包含多個併排的類型選項（31彳卜（314)，其數量 可視貫際需要而増減’而每一類型選項（311)〜（314)分別代 表種群組類型（例如洋片、國片、綜合、知識、購物、加 值服務...等）’各類型選項（311卜（314)並可為一圖像化介 面，而由影像或圖形代表各類型選項（311卜（314)的群組特 色，除了前述類型選項（311)〜（314)外，該表層選單（31)内 亦了匕括直接指向特定頻道或服務的快捷選項，經過選取 後可直接切換到該特定頻道或服務。 又為方便使用者操作選取，本發明在該表層選單（31) 才木用一滑動式選單設計，主要係在表層選單（31)的圖框内 定義出一待選區（301)，各類型選項（31 w — 及/或快 捷選項，將以設計的數量顯示在該待選區（3〇1)中並在使 用者操作遙控器（40)上的方向鍵時’朝左側或右側移動， 又待選區(301)内進一步定義出一目標區(3〇2)，該目標區 (302)適為一個選項的大小，並位於各選項移動的路徑上， 當使用者操作遙控器(40)使待選區(3〇1)内的選項移動時， 將有選項進入目標區（3〇2)，同時有選項離開目標區（3〇2) ,當使用者感興趣的選項進入目標區（3〇2)時，即可利用遙 控器作進一步的選取。 假設該待選區（301)内只有四個類型選項（31彳卜（314) ’該四個類型選項(311卜(314)的移動方向及移動後的順序 可如第五圖A〜C所示。 201109977 仍請參閱第二圖所示，該群組選單（32)係與表層選單 (川上各類型選項（311H314)的其中之一關聯，又每一群 ”且k單(32)中含有一個以上的事件選項(32”8)，其數 量係視該群組涵蓋的範圍而$，以洋片電影台群組為例， 事件選項（321) (328)分別代表如ΗΒ〇、ΑχΝ、〇|Νεμαχ 等頻道如為購物台群組，則各事件選項（321卜（328)可分 別代表東森' momo、viva等購物台；又前述事件選項 (321) (328)為-圖像化介面，其顯示内容與事件選項所代The invention is mainly used when the user sends a request for interacting with the user interface to the set-top box (1〇) through the remote controller (40), and the set-top box (10) is self-serviced. Download the interactive user interface and send it to the TV (=30) for display. In a feasible implementation manner, after the set-top box (10) is connected to the service platform system (2〇) and the power is started, the service platform system (2〇) downloads a selected unit, and the set-top box (彳〇) The interactive user interface is displayed on the television (30) when the receiver (40) sends a request to trigger the interactive user interface. For a content of the interactive user interface, a possible embodiment, as shown in the second figure, includes a surface menu (31) and a group menu (32) of more than one layer; wherein: the surface menu ( 31) is the content displayed on the TV (3〇) on the e-month when the user sends the interactive user interface. The surface selection (31) is basically a strip frame. Under the premise that the user views the broadcasted program on the television (30) at the time, the area of the frame is smaller than the entire surface, and the person skilled in the art can understand that the surface layer; the single sheet (31) can be horizontally The mode is displayed in the upper, middle and lower positions of the face (as shown in Fig. 201109977 Ac). It can also be displayed vertically in the left, middle or right position of the screen (as shown in Figure A~◦). In this embodiment, the menu (31) is displayed in the horizontal direction at the lower end of the screen. Further, the foregoing surface menu (31) includes a plurality of side-by-side type options (31彳(314), the number of which can be reduced according to the needs of the end) and each type of options (311) to (314) respectively represent the group type. (eg, foreign films, national films, synthesis, knowledge, shopping, value-added services, etc.) 'The various types of options (311 (314) can be an imaged interface, and images or graphics represent various types of options. (311 (314) group features, in addition to the aforementioned type options (311) ~ (314), the surface menu (31) also includes a shortcut option directly pointing to a specific channel or service, after selection can be directly Switching to the specific channel or service. In order to facilitate the user's operation selection, the present invention selects a sliding menu design in the surface menu (31), which is mainly defined in the frame of the surface menu (31). Selection (301), each type of option (31 w — and/or shortcut option will be displayed in the selected area (3〇1) in the number of designs and when the user operates the direction keys on the remote control (40)' Move to the left or right, and enter the selected area (301) The step defines a target area (3〇2), which is suitable for the size of an option and is located on the path of each option movement, when the user operates the remote controller (40) to make the candidate area (3〇1) When the option is moved, there will be an option to enter the target zone (3〇2), and there is an option to leave the target zone (3〇2). When the option of interest to the user enters the target zone (3〇2), Use the remote control for further selection. Assume that there are only four types of options in the candidate area (301) (31彳(314)' The four types of options (311 (314) moving direction and moving order can be as Figure 5A to C. 201109977 Still refer to the second figure, the group menu (32) is associated with the surface menu (one of the various types of options (311H314), and each group" and k The single (32) contains more than one event option (32"8), the number of which depends on the range covered by the group, and the foreign movie group group as an example, the event options (321) (328) respectively represent Such as ΗΒ〇, ΑχΝ, 〇 | Ν εμα χ If the channel is a shopping group, then each event option (321 Bu (328) can be divided Don't represent the shopping malls of Dongsen's momo, viva, etc.; the aforementioned event option (321) (328) is the image-based interface, which displays the content and event options.
表的事件的有關，例如電影台的事件選項上係顯示該頻道 播放電衫的片段，購物台的事件選項則顯示該頻道銷售商 。。的相關訊息；對於所屬技術領域具有通常知識者可以理 解的疋.刖述群組選單（32)的圖框面積可視其上事件選項 的數量多寡而調整，在該群組選單（32)選取事件選項的方 式，可採用遙控器（40)上的方向鍵搜尋目標事件選項，亦 可採用前述的滑動式選單。 由上述說明可以瞭解該互動式使用者介面—可行實施 例的内容，至於其如何在電視機（3〇)的晝面上產生及執行 選取控制’主要係令該機上盒（1 〇)具有一控制器，並用以 執行下列步驟（請配合參閱第六圖所示）： 接收使用者送出互動式使用者介面的使用請求（601)， 如前揭所述，使用者可利用遙控器送出前述請求，而遙控 器上可设置專用鍵或組合鍵以執行前述請求； 在電視機的畫面上顯示該表層選單（602)，供使用者由 表層選單上所列的類型選項中選取其感興趣的群組； 接收使用者選取表層選單上其中一類型選項的請求。 201109977 (603)； 自服務平台系統下载該選取類型選項所關聯的群組選 早（6(H)，並在電視機的畫面上顯示（6〇5)，供使用者在群 組選單中選取其感興趣之事件選項； 接收使用者選取群組選單上其中一事件選項的請求 (606)； 向服務平台系統傳送訊息，執行切換動作（6〇7)。 由上述可知，該機上盒〇)利用與服務平台系統可雙 向溝通的操作環境特性，提供使用者更具親和力的使用介 面’該等互動式使用者介面至少具備下列優點： 1·提供直覺式的操作介面：由於互動式使用者介面1 =屬群組化的選單結構，可方便使用者很直覺的找到感 的頻道，使用者可以非常清楚地瞭解目前的所在位置 頻：會發生如傳統有線電視頻道切換，-直上上下下切換 頻道郃不知身在何處。 2·互動式制者介面可以透過服務平台系統隨時更新 互動式介面選單，提供❹者操作。 型分可透過服務平^㈣行頻道類 後位置=二：排？Μ利用選項排列的先 仿的曝先度’相對提升廣告效益。 •互動式使用介面可依象r . k^ ^ 透過服務平台系統可隨時更換季二活動性與廣告作變更， 的視覺觀感。另可採用客$、^，也乂供使用者有不同 宣傳，提供不同客戶群使用不^式以進行廣告與促销活動 宣揚企單 同的互動式使用者介面，以 菜形象或疋其他商業行為。 201109977 【圖式簡單說明】 第一圖：係本發明之系，统架構示意圖。 第二圖：係本發明之互動式使用者介面示意圖。 二圖二c:係本發明互動式使用者介面中表 之一可仃排列方式示意圖。 第四圖A~C :係本發明互動式使 J八使用者介面中表層選單 又一可行排列方式示意圖。 第五圖A〜C:係前述表層選單中各類型選項各種移動 方向及排列方式之示意圖。 第六圖：係本發明之流程圖。 【主要元件符號說明】 (10)機上盒 （20)服務平台系統 (30)電視機 （31)表層選單 (31 1)〜（314)類型選項（32)群組選單 (321)〜（328)事件選項（40)遙控器 12Related to the event of the table, for example, the event option of the movie station displays the segment of the channel playing the electric shirt, and the event option of the shopping station displays the channel seller. . Related information; for those skilled in the art, the frame area of the group menu (32) can be adjusted according to the number of event options, and the event is selected in the group menu (32). The option can be used to search for the target event option using the arrow keys on the remote control (40), or the aforementioned sliding menu. From the above description, the interactive user interface, the content of the feasible embodiment, can be understood, as to how it generates and executes the selection control on the side of the television (3〇), which mainly means that the set-top box (1 〇) has a controller for performing the following steps (please refer to the sixth figure): receiving a request for use by the user to send an interactive user interface (601), as described above, the user can use the remote controller to send the aforementioned a request, and a dedicated key or a combination of keys may be set on the remote control to perform the aforementioned request; the surface menu (602) is displayed on the screen of the television for the user to select from the type options listed on the surface menu. Group; receives a request from the user to select one of the type options on the surface menu. 201109977 (603); The group associated with the selection type option is downloaded from the service platform system (6(H) and displayed on the TV screen (6〇5) for the user to select from the group menu. The event option of interest; receiving a request by the user to select one of the event options on the group menu (606); transmitting a message to the service platform system, performing a switching action (6〇7). As can be seen from the above, the set-top box Using the operating environment features that can communicate with the service platform system to provide a more user-friendly interface. These interactive user interfaces have at least the following advantages: 1. Provide an intuitive operating interface: due to interactive users Interface 1 = is a grouped menu structure, which is convenient for users to intuitively find the channel of the sense. Users can clearly understand the current location frequency: it will happen like traditional cable TV channel switching, - up and down switching The channel doesn't know where it is. 2. The interactive interface can update the interactive interface menu at any time through the service platform system to provide the best operator interface. The type can be transmitted through the service level ^ (four) line channel class back position = two: row? Μ Use the pre-existing exposure of the options to increase the advertising effectiveness. • Interactive interface can be based on r. k^ ^ Through the service platform system, you can change the visual perception of the second quarter activity and advertising changes at any time. You can also use the customer $, ^, also for the user to have different publicity, to provide different user groups to use the interactive user interface to promote advertising and promotion activities, to promote the business interface, to the image of the dish or other business activities . 201109977 [Simplified description of the drawings] The first figure is a schematic diagram of the system of the present invention. Second figure: is a schematic diagram of an interactive user interface of the present invention. Figure 2 c is a schematic diagram of one of the tables in the interactive user interface of the present invention. The fourth figure A~C is a schematic diagram of another possible arrangement of the surface menu in the J-eight user interface of the present invention. The fifth figure A to C: is a schematic diagram of various moving directions and arrangement modes of various types of options in the surface menu. Figure 6 is a flow chart of the present invention. [Main component symbol description] (10) On-board box (20) Service platform system (30) TV (31) Surface menu (31 1) ~ (314) Type option (32) Group menu (321) ~ (328 ) Event Options (40) Remote Control 12