經濟部智慧財產局員工消費合作社印製 571193 A7 B7 五、發明說明（1 ) 技術領域 本發明係關於電子公告板或聊天系統之通知廣告，詳 細爲關於將電子公告板或聊天會話之記事、會話中之單詞 生成轉換爲通知廣告之連結按鈕之生成通知廣告之聊天系 統。 · 背景技術 對於在網際網路上開設首頁之企業，最爲重要之目的 在於多數之顧客訪問其之首頁，認知企業之商品、服務。 又，利用首頁開設虛擬商店，進行申請購買之接受之電子 商務交易之販賣廣爲進行。如此，企業之首頁之如何廣爲 聚集訪問者用之廣告宣傳變得很重要。 此種網際網路上之廣告以：在提供資訊檢索、電子公 告板、聊天站等之各種服務之集客數多之大型網站之首頁 的前端等之最爲醒目處顯示被稱爲旗幟（banner )之小畫 像，一點選畫像，跳至廣告主之W e b網站之構造之旗幟 廣告、打開與首頁不同之小的視窗，於其中登載廣告之躍 出式廣告、以首頁之檢索W e b以關鍵字檢索之際，與該 關鍵字有關之廣告一齊被顯示之關鍵字檢索附隨廣告等爲 眾所知。 在如前述之通知廣告中，設接受資訊檢索、電子公告 板、聊天站等之各種服務之網際網路使用者之利用費用爲 免費，藉由廣告主之旗幟設置費等之廣告費用以進行網站 之營運。對於廣告主而言，即使爲集客數如何多之大型網 本紙張尺國家標準（CNS)A4規格（210 X 297公釐) ^ (請先閱讀背面之注意事項再填寫本頁) ---------訂---------線 j 571193 A7 B7 i、發明說明（2 ) 站，旗幟被點選，跳至廣告主之首頁才開始發揮廣告效果 。因此，採用因應旗幟被點選之次數，對旗幟登載網站支 付廣告費用之構造。 但是，在前述之旗幟廣告、躍出式廣告、關鍵字檢索 附隨廣告中，相同之廣告在一定期間沒有改變被登載之點 ’有使網際網路使用者厭煩之問題。. 免費之公告板系統或免費之聊天系統由於很多以雙方 向通訊以交換訊息之故，很多之利用者重複訪問利用之故 ，爲有效之廣告媒體。但是，對於具有享受訊息交換或即 時對話之明確目的意識之訪問者（在聊天系統爲入室者） 而言，存在係以對於於該處交換話題、會話之趣味爲主體 ，對於We b網頁之角落之旗幟廣告不表示興趣之問題。 又，需求：要以網際網路享受資訊交換或會話之使用 者可以免費參加，個人資訊之祕密可以保持，可以行使資 訊之選擇權之公告板或聊天站。對於此，公告板或聊天服 務之提供企業之課題爲：作成有魅力之網站，如何使集客 數變多，增加對廣告主（顧客）之網站之點選次數，以提 高廣告收入。前述廣告主以各頁廣告首頁之閱覽者之擴大 爲課題，進而，以確實獲取連結於本公司之商品、服務之 購買行動之目標使用者層爲課題。 爲了滿足使用者、網站舉辦企業、廣告主企業之三者 之要求，有相互矛盾之問題。因此，被要求：尊重網際網 路使用者之資訊選擇權，而且，增加目標使用者層訪問廣 告主（顧客）首頁之機會之方法。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------ΊΙΙΦ^ (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 571193 A7 B7 V. Description of the Invention (1) Technical Field The present invention is a notification advertisement on an electronic bulletin board or chat system. The word generation in the conversion into a notification button is a chat system that generates a notification advertisement. · BACKGROUND ART The most important purpose for a company that has a homepage on the Internet is that most customers visit its homepage and recognize the company's products and services. In addition, a virtual store is opened on the homepage, and sales of electronic commerce transactions accepted for purchase applications are widely carried out. In this way, it becomes very important for a company's homepage to be widely used for advertising. This type of advertisement on the Internet displays a banner called a banner at the most prominent place of the front page of a large website that provides a variety of services such as information retrieval, electronic bulletin boards, and chat stations. Small image, select image in one click, jump to the banner ad structured by the advertiser ’s Web site, open a small window different from the homepage, pop-up ads in the advertisement, search by the homepage, and search by keywords On this occasion, it is known that a keyword search accompanying ad is displayed together with an advertisement related to the keyword. In the aforementioned notification advertisement, it is assumed that the use fee of Internet users who receive various services such as information retrieval, electronic bulletin boards, chat stations, etc. is free, and the advertising costs such as the banner setting fee of the advertiser are used to carry out the website Operation. For advertisers, even the national standard (CNS) A4 size (210 X 297 mm) of large netbook paper rulers with a large number of visitors ^ (Please read the precautions on the back before filling this page) ---- ----- Order --------- Line j 571193 A7 B7 i. Description of the invention (2) station, the banner is clicked, and it jumps to the advertiser's homepage to begin to exert the advertising effect. Therefore, a structure is adopted in which advertisement costs are paid to a banner posting site in accordance with the number of times the banner is clicked. However, among the aforementioned banner ads, pop-up ads, and keyword search companion ads, the same ads have not been changed for a certain period of time. ′ There is a problem that annoys Internet users. Free bulletin board systems or free chat systems are effective advertising media because many users exchange messages with each other and many users repeatedly visit and use them. However, for visitors who have a clear purpose of enjoying message exchange or real-time conversation (the entrant in the chat system), the existence is mainly about the interest of exchanging topics and conversations there, and the corner of the Web page Banner ads do not indicate interest. Needs: Users who want to enjoy information exchange or conversation over the Internet can participate free of charge, keep the secrets of personal information, and bulletin boards or chat stations that can exercise their right to choose information. In this regard, the subject of bulletin board or chat service providers is to create attractive websites, how to increase the number of customers, increase the number of clicks on advertisers (customers) 'websites, and increase advertising revenue. The aforementioned advertisers have focused on expanding the number of viewers on the front page of each page of advertisements, and in turn, have targeted users who are sure to obtain purchases linked to our products and services. In order to meet the requirements of users, website hosting companies, and advertiser companies, there are conflicting issues. Therefore, it is required to: respect the information selection rights of Internet users, and increase the target user's level of access to the advertiser (customer) homepage. This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) -------- ΊΙΙΦ ^ (Please read the notes on the back before filling this page) Intellectual Property Bureau, Ministry of Economic Affairs, Consumer Consumption Cooperative Print
571193 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（3 ) 本發明係有鑑於前述問題而完成者’其課題在於提供 :舉辦網站之企業關於參加公告板、聊天網站之使用者關 心之話題，提供資訊之同時’提供之網站爲涵蓋多方面之 通知廣告媒體，在1個之網站中可以獲得由複數之顧客來 之廣告收入之構造。 ‘ 課題在於提供：對廣告主（顧客）.提供使用關於企業 之商品、服務之單詞，通知目標使用者之手段’該單詞在 出現於公告板、聊天站上之話題時，利用電子公告板、聊 天站之使用者可以點選之通知廣告。 進而，公告板、聊天站利用#藉由點選即時轉換爲含 連結機能之單詞而被提供之前述會話文中之單詞，可以容 易閱覽與利用者之話題相關之未知的廣告主企業之首頁之 同時，可以公平地享受作爲對於藉由點選之通知廣告閱覽 行爲之附加服務之聊天網站舉辦企業或廣告主企業之提供 的贈品、服務。 發明之揭示 爲了解決上述課題，本發明之生成通知廣告之聊天系 統係由：接續於網際網路之通訊線路之複數之會話發言利 用者終端’；以及 具備具有至少包含將每一該利用者之會話文以時間序 列順序顯示之公告板之C G I之W e b伺服器部之聊天伺 服器；以及 具備：透過前述網際網路進行··在由該聊天伺服器所 本紙張&度適用中國國家標準（CNS)A4規格（210 x 297公釐1 I -------------------^丨訂---------線 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印制取 571193 A7 -- B7 五、發明說明（4 ) 接收之前述會話文中包含預先指定之單詞時，與將藉由於 該單詞嵌入前述廣告主之首頁之UR L位址之H TML文 件’進行設定連結目的地之字元轉換處理之字元轉換會話 文送返前述聊天伺服器之聊天伺服器之第1通信，同時， 透過前述網際網路進行：如在前述利用者終端W e b 網頁晝面利用指向裝置，點選前述字元轉換會話文中之轉. 換單詞，具有可以接收該資訊之字元點選用c G I ，接收 時’與使之連結於廣告主之首頁之連結目的地接續處理之 利用者終端之第2通信之W e b伺服器部之生成通知廣告 控制裝置所形成之聊天系統，其特徵爲： 前述聊天伺服器進而具備包含：該We b網頁所需要 之電子公告板、記事用資料庫；以及由各利用者終端將前 述會話文對前述生成通知廣告控制裝置即時轉送之會話文 轉送手段，以及以前述生成通知廣告控制裝置將該會話文 做字元轉換處理之字元轉換會話文即時轉送於各利用者終 端之字元轉換會話文轉送手段之控制部， 前述生成通知廣告控制裝置至少具備··由登錄廣告主 指定之單詞’使用於前述字元轉換處理之字元轉換用資料 庫，以及登錄廣告主依賴之連結目的地，使用於連結輸出 處理之連結轉換資料庫形成之高速處理用資料庫部；以及 由：藉由前述會話文轉送手段，將由聊天伺服器接收 之會話文分解爲單詞，檢索前述字元轉換用資料庫，對照 、分離那些單詞之文件字元解析手段；以及進行將其轉換 爲字元I D之前述字元轉換處理，將該字元轉換會話文送 本纸張尺度適用中國國豕標準（CNS)A4規格（210 X 297公餐） ---------^-------^ .------ (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 571193 A7 B7 五、發明說明（5 ) 返聊天伺服器之同時，於字元轉換用資料庫記錄該履歷資 料之字元轉換處理手段；以及接收在前述利用者終端 w e b網頁顯示畫面被連結之前述轉換單詞，由被設定於 Η T M L形式之文件之變數以及連結轉換用資料庫1 1 b 對照連結目的地，重寫連結目的地之同時，於該連結轉換 用資料庫記錄該履歷之連結目的地重寫處理手段；以及輸 出該連結目的地，接續於利用者終端與廣告主之W e b伺 服器之連結輸出處理手段形成之中央控制部。 又，如申請專利範圍第1項記載之生成通知廣告之聊 天系統，前述生成通知廣告控制裝置進而具備：由廣告主 來之指定或依賴之字元登錄以及其之連結目的地登錄記錄 用關係資料庫部，前述中央控制部具備：合倂被記錄於前 述高速處理用資料庫部之字元轉換以及字元連結處理履歷 資訊資料以及前述關係資料庫部之資料，產生可以解析爲 行銷用之資料之解析資料產生手段。 又，如申請專利範圍第1項或第2項記載之生成通知 廣告之聊天系統，前述生成通知廣告控制裝置具備管理用 終端部，中央控制部具備：以被記錄於前述高速處理用資 料庫部之字元轉換以及字元連結處理履歷資訊資料爲基礎 ，至少計數點選次數，進行每一廣告主之收費管理之收費 管理手段，由前述管理用終端部處理每一廣告主之收費資 料。 又，如申請專利範圍第1項、第2項或第3項記載之 生成通知廣告之聊天系統，被設定於藉由前述字元轉換處 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 571193 Α7 _____ Β7 五、發明說明（6 ) 理手段之轉換單詞之Η T M L形式文件之變數係由字元 I D、字元名形成，藉由該字元I D與連結轉換資料庫檢 索連結目的地，在該字元I D與連結目的地進而加上點選 日期、時刻，當成履歷資訊資料記錄於連結轉換用資料庫 〇 · 又，如申請專利範圍第1項、第2項、第3項或第4 項記載之生成通知廣告之聊天系統，前述會話文中廣告主 預先指定之單詞至少爲：包含商品名、各種用品名、設施 名、都市等之地域名之名詞、固有名詞、表示行動動作之 動詞、形容詞、以及代名詞，組合彼等之單詞之複合詞、 成語。 又，如申請專利範圍第1項、第2項、第3項、第4 項或第5項記載之生成通知廣告之聊天系統，藉由前述字 元轉換處理手段之前述字元轉換會話文中之轉換單詞係： 下標表示、反轉表示、使亮度或色彩變化之表示、閃爍表 示、組合彼等之表示或於彼等附加圖像形式之表示之其一 〇 又，如申請專利範圍第1項、第2項、第3項、第4 項、第5項或第6項記載之生成通知廣告之聊天系統，前 述電子公告板係包含將該利用者之會話文即時以時間系列 順序顯示之聊天站。 實施發明用之最好形態 第1圖、第2圖係顯示本發明之生成通知廣告之聊天 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------^--------- (請先閱讀背面之注意事項再填寫本頁) 571193 經濟部智慧財產局員工消費合作社印製 Λ7 B7 五、發明說明（7 ) 系統之一實施形態之方塊構成圖。 於此實施例之生成通知廣告之聊天系統1 0 0中，1 係至少具備具有生成通知廣告運用企業之字元點選用 I 1 〇 a之We b伺服器之生成通知廣告控制裝置。 2係與前述生成通知廣告運用企業之運用協力，具備 具有電子公告板用CG I 2 0 a之We b伺服器部2 0之 夥伴企業或個人之聊天伺服器。 3係會話發言利用者之顧客終端，爲具有W e b瀏覽 器程式之利用者終端。 4係係網際網路通訊線路或公眾通訊線路。5係廣告 主之W e b伺服器。 生成通知廣告控制裝置1如第2圖所示般地，係由： 其之伺服器部1 0、可以對應由網際網路來之存取之高速 處理用資料庫部1 1、中央控制部1 2、資料庫伺服器部 1 3、管理用終端部1 4、包含防火牆之通訊線路接續電 路部1 5、記錄由廣告主所指定之單詞之字元登錄以及點 選該單詞時，使之接續於廣告主目的地首頁之連結目的地 登錄記錄用關係資料庫部1 6形成。 令一方面，夥伴企業或個人之聊天伺服器2如第2圖 所示般地，進而具備由··該W e b網頁所必須之電子公告 板、記事用資料庫2 1、以及將在各利用者終端3所輸入 之會話文轉送於生成通知廣告控制裝置1之會話文轉送手 段2 2 a以及將在生成通知廣告控制裝置1產生之字元轉 換會話文轉送於利用者終端3之字元轉送會話文轉送手段 本紙張尺度適用中國國家標準（CNS)A4規格（210 x 297公釐） - ---------------------訂--------·線 ί請先閱讀背面之注意事項再填寫本頁) 571193 經濟部智慧財產局員工消費合作社印製 A7 ____B7____ 五、發明說明（8 ) 2 2 b所形成之聊天伺服器控制部2 2。 此處，對於生成通知廣告控制裝置1之聊天伺服器2 與利用者終端3之間之透過網際網路通訊線路4之通信係 如下述。又，此處，將生成通知廣告控制裝置1與聊天伺 服器2之間之通信當成第1通信，將生成通知廣告控制裝 置1與利用者終端3之間之通信當成第2通信加以說明。 即，生成通知廣告控制裝置1之W e b伺服器部1 〇 進行：透過夥伴企業或個人之聊天伺服器2接收在各利用 者終端3被輸入電子公告板之會話文，在該會話文中包含 廣告主之預先指定之單詞時，與藉由在該單詞嵌入前述廣 告主之首頁URL位址之HTML文件，進行設定連結目 的地之字元轉換處理之字元轉換會話文送返前述聊天伺服 器2之聊天伺服器2之第1通信，以及如在前述利用者終 端3 W e b網頁畫面利用滑鼠等點選前述字元轉換會話文 中之轉換單詞，具有可以接收該資訊之字元點選用C G I 程式1 0 a，在接收其時，與進行使利用者終端3連結於 廣告主之首頁之連結目的地接續處理之利用者終端3之第 2通信。 接著，說明生成通知廣告控制裝置1之W e b伺服器 部1 0以外之各部之詳細。 高速處理用資料庫部1 1係由：登錄廣告主指定或依 賴之單詞，以及進而組合彼等之複合詞，檢索該淸單以使 用於字元轉換處理之字元轉換用資料庫1 1 a ’以及登錄 廣告主依賴之連結目的地，檢索該淸單，使用於連結輸出 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------------------^--------- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 571193 A7 B7 五、發明說明（9 ) 處理之連結轉換用資料庫1 1 b形成。 接著’生成通知廣告控制裝置1之中央控制部1 2係 由：藉由會話文轉送手段2 2 a ，將由聊天伺服器2接收 之會話文分解解析爲單詞，檢索字元轉換用資料庫1 1 a ，對照、分離那些單詞之文件字元解析手段1 2 a ;以及 進行將該單詞轉換爲字元I D之字元轉換處理，將該字元 轉換會話文送返聊天伺服器2之同時，於該字元轉換用資 料庫1 1 a記錄該履歷資料之字元轉換處理手段1 2 b ; 以及接收在利用者終端3 W e b網頁顯示畫面被連結之轉 換單詞，由被設定於Η T M L形式之文件之變數以及連結 轉換用資料庫1 1 b對照連結目的地，重寫連結目的地之 同時，於該連結轉換用資料庫1 1 b記錄該履歷資料之連 結目的地重寫處理手段1 2 c ;以及輸出該連結目的地， 接續於利用者終端3與廣告主之W e b伺服器5之連結輸 出處理手段1 2 d形成。 又，生成通知廣告控制裝置1具備：由廣告主來之指 定或依賴之字元登錄以及其之連結目的地登錄記錄，進而 相關連之資訊之關係資料庫部1 6，中央控制部1 2進而 具備：合倂被記錄於高速處理用資料庫部1 1之字元轉換 以及字元連結處理履歷資訊資料以及關係資料庫部1 6之 資料，產生可以解析爲行銷用之資料之解析資料產生手段 1 2 e ° 又，生成通知廣告控制裝置1具備管理用終端部1 4 ’中央控制部1 0進而具備：以被記錄於高速處理用資料 本紙張尺度適用中國國家標準（CNS)A4規格（210 x 297公釐） -12 - --------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 571193 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（10 ) 庫部1 1之字元轉換以及字元連結處理履歷資訊資料爲基 礎，至少計數點選次數，進行每一廣告主之收費管理之收 費管理手段1 2 f。 又，被設定於藉由字元轉換處理手段1 2 b之轉換單 詞之HTML形式文件之變數係由字元I D、字元名形成 ，藉由該字元I D與連結轉換資料庫1 1 b檢索連結目的 地，在該字元I D與連結目的地進而加上點選日期、時刻 ，當成履歷資訊資料，被記錄於連結轉換用資料庫。 該轉換單詞於利用者終端3中，分別可以以：下標表 示、反轉表示、使亮度或色彩變化之表示、閃爍表示、組 合彼等之表示或於彼等附加圖像形式等之表示等顯示轉換 單詞。如點選該單詞，也可以使之顯示躍出式選單畫面。 又，會話文中廣告主之預先指定之單詞，至少包含商 品名、各種用品名、設施名、都市等之地域名之名詞、固 有名詞、表示行動動作之動詞、形容詞等、或代名詞、組 合彼等之單詞之複合詞、成語等。 接著，依據第3圖說明此生成通知廣告之聊天系統 1 0 0之動作之流程圖。第3圖係說明於第2圖之聊天系 統1 0 0中，在利用者終端3之W e b網頁顯示畫面中， 於會話發言用之電子公告板輸入會話文時（A )、由那時 起之動作之流程圖。 首先，透過網際網路通訊線路4藉由電子公告板用 C G I 2 0 a程式，各利用者每輸入會話文便接收，藉由 轉送該會話文之會話文轉送手段2 2 a透過網際網路4， --------------------訂---------4 (請先閱讀背面之注音？事項再填寫本頁) 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ^13 - 經濟部智慧財產局員工消費合作社印製 571193 A7 B7 五、發明說明（11 ) 生成通知廣告控制裝置1將其接收。 中央控制部1 2將接收之會話文藉由文件字元解析手 段1 2 a檢索字元轉換用資料庫1 1 a ，如有與會話文中 一致之單詞或複合詞，抽出該單詞，接著每——致之單詞 藉由字元轉換處理手段1 2 b將該單詞轉換爲字元I D， 將該轉換之轉換會話文透過網際網路送返聊天伺服器2。 此處，聊天伺服器2將被送返之轉換會話文藉由字元 轉換會話文轉送手段2 2 b，藉由電子公告板用 C G I 2 0 a程式透過網際網路4，將該轉換會話文顯示 於公告板（B )。 由利用者終端3之（A )起傳送會話文之信號，至在 (B )接收轉換會話文爲止之「字元轉換處理」中，聊天 伺服器2成爲仲介，與生成通知廣告控制裝置1通信，進 行該處理（第1通信）。 接著，如進行以滑鼠等點選利用者終端3之電子公告 板2 0 a之轉換會話文之中的轉換單詞（以下標或反轉顯 示等被顯示）之字元點選（C )，透過網際網路4藉由生 成通知廣告控制裝置1之字元點選用C G I 1 〇 a程式接 收轉換單詞，藉由連結目的地重寫手段1 2 c對照以 Η T M L形式文件被設定之變數之字元I D以及連結轉換 用資料庫1 1 b，檢索一致之連結目的地。連結目的地如 判明，藉由連結輸出處理手段1 2 d，藉由字元點選用 C G I 1 0 a程式，透過網際網路4顯示連結目的地之廣 告主之首頁畫面（D)。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 571193 A7 B7 五、發明說明（12 ) 利用者終端3之（C )傳送字元點選信號，在（D ) 接收連結目的地顯示爲止之「字元點選時之處理」中，不 以聊天伺服器2爲仲介，與生成通知廣告控制裝置1直接 進行通信之處理。（第2通信）。 接著，於第4圖顯示第3圖之「字元轉換處理」40 之具體之實施例。於第5圖顯示第3 _之「字元點選時之 處理」5 0之具體的實施例。 以下說明第4圖之字元轉換處理4 0。4 1係顯示一 例之會話文。首先實行文件字元解析手段1 2 a將該會話 文4 1與字元轉換用資料庫1 1. a比較，抽出由廣告主指 定之「雪橇」之單詞。 進而，藉由字元轉換處理手段lib，與字元轉換用 資料庫1 1 a之字元I D對字元名淸單（4 3 )之對比， 由「雪橇」之字元名轉換爲「123」之字元ID (42 )。以此取得之字元I D「1 2 3」爲基礎，將顯示於電 子公告板之字元轉換會話文之Η T M L形式文件之記述例 顯不於（4 4 )。則述HTML形式文件只要是在透過網 際網路被接續之利用者終端3之瀏覽器顯示、動作之軟體 ，可以爲任何者。例如，包含被使用於行動電話終端之緻 密一HTML (C — HTML)等。 以下說明第5圖之字元點選時之處理5 0。設被顯示 於（5 1 )之記述例之Η T M L形式文件在利用者終端3 被點選。藉由點選，經過字元點選用C G I ，藉由連結目 的地重寫處理手段1 2 c，對照字元I D「1 2 3」與連 本紙張尺度適用中國國家標準（CNS)A4規格（210 x 297公釐） (請先閱I*背面/之注1事項再填才本頁) 訂--------，線* 經濟部智慧財產局員工消費合作社印製 經濟部智慧財產局員工消費合作社印制衣 571193 A7 _ B7 五、發明說明（13 ) 結轉換用資料庫1 1 b ’抽出廣告主之首頁之連結目的地 「http://www.bananaclub.co.jp/」，藉由連結輸出處理手段 1 2 d輸出連結目的地，將與其一齊被點選之履歷資訊記 錄於連結轉換用資料庫1 1 b ( 5 2 )。 在該記錄之際，被點選之日期、時刻之資訊由W e b 伺服器之系統日期取得（5 5 )，將字元I D、連結目的 地、日期、時刻之淸單記錄於連結轉換用資料庫1 1 b ( 5 4)。 接著，回到第3圖，說明廣告主6與通知廣告止之終 端之生成通知廣告控制裝置1之流程。如前述般地，由廣 告主6來之字元登錄之指定、依賴以及該連結目的地登錄 係以包含E郵件、F A X等之各種通信方法接收，各被登 錄於字元轉換用資料庫1 1 a、連結轉換用資料庫1 1 b 、關係資料庫1 6。 在生成通知廣告控制裝置1之高速處理用資料庫部 1 1在每次進行前述第1通信以及第2通信之際，如前述 般地，該履歷資訊資料被記錄。藉由該履歷資訊資料，至 少利用者依據字元點選次數，藉由收費管理手段1 2 f對 廣告主6請求費用。此費用通知係以至少包含E郵件、 F A X等之各種通信方法進行。 又’另一方面，高速處理用資料庫部1 1之履歷資訊 資料分開爲每一廣告主之資料，進而，被分類爲每一被指 定之單詞，對照關係資料庫1 6之原始資訊，藉由行銷用 解析資料產生手段1 2 e產生表格，作成也可以報告給廣 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -lb - --------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 571193 A7 ----— B7 五、發明說明（14 ) 告主。 (請先閱讀背面之注意事項再填寫本頁) 又’對於藉由利用者之點選之通知廣告閱覽行爲之附 加服務，作爲配送聊天網站主辦企業、廣告主企業之提供 的贈品或服務之手段，使用前述點選次數等，可以使連結 目的地重寫處理手段1 2 C具有每一定次數之當選者選定 或特定字元之點選等條件之自動判定機能。如此，藉由附 加服務，使之點選以遊玩感覺被轉換之字元，可以提高通 知廣告效果。 進而，於連結輸出處理手段1 2 d中，藉由每一定之 點選次數改變使之連結之廣告主，利用者可以容易閱覽新 鮮的未知之廣告主企業之首頁之故，可以敦促連續之點選 行爲。舉例而言，其特徵爲具有：對於「雪橇」之字元 ID^123」，至點選次數100次爲止，爲運動用品 公司之首頁、由1 〇 1次至2 0 0次爲止，爲滑雪場之首 頁、20 1次至300次爲止，爲旅行社之首頁，30 1 次以後每1 0 0次爲別的首頁等的改變連結目的地之機能 經濟部智慧財產局員工消費合作社印製 產業上之利用可能性 如依據本發明，關於參加公告板、聊天網站之使用者 關心之話題，以點選記事、會話之點單操作，跳至連結目 的地，可以提供資訊。藉由此連結廣告，舉辦網站企業使 其提供之網站爲涵蓋多方面之通知廣告媒體，以1個之網 站可以獲得由複數之顧客來之廣告收入。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 571193 A7 _ B7 五、發明說明（15 ) 又，廣告主（顧客）使用與企業之商品、服務相關之 單詞，確實過濾目標使用者，可以增加企業之首頁之來訪 者。 進而，即時使用使用者關心之電子公告板、聊天站之 通信話題，藉由點選該會話文中之單詞，可以容易存取未 知之首頁，進而，藉由基於點選行爲之贈品、服務之取得 等之特權，可以提高通知廣告之效果。 圖面之簡單說明 圖1係本發明之生成通知廣告之聊天系統之構成圖。 圖2係本發明之生成通知廣告之聊天系統之1實施例 之方塊圖。 圖3係顯示本發明之生成通知廣告之聊天系統之1實 施例之動作流程圖。 圖4係顯示本發明之字元轉換處理之實施例。 圖5係顯示本發明之字元點選時之處理之實施例。 標號之說明 1 :生成通知廣告控制裝置1 (具有生成通知廣告運用企 業或通知廣告主之字元點選用C G I之We b伺服器 )， 2 :聊天伺服器（具有至少包含夥伴企業或個人之電子公 告板用之CGI之Web伺服器）， 3 :利用者終端（會話發言利用者之顧客終端）， 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -- —^— J-----------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 571193 A7 B7 五、發明說明（16 ) 4 :網際網路通訊線路或公眾通信線路， 5 :廣告主之W e b伺服器， 1〇··生成通知廣告控制裝置之W e b伺服器， 1 0 a :字元點選用 CGI(common Gateway Interface ··共通間道介面）程式 1 1 :高速處理用資料庫部， > 1 1 a :字元轉換用資料庫， 122222223 IX ΊΧ r—I r—I i-1 r-H τ—I i-- lx 8 c d 6 f 換廣元換的出解 轉知字轉目輸用 結通件元結結銷 連成文字連連行 •·j········ · 經濟部智慧財產局員工消費合作社印製 lx 理服端接來 管伺終路主 用庫用線告 費料理信廣 ， : 資管通由部 用告解處地處析手器部續之 部 制 控* ， —— 中 段段 之 手手 ， 置，，理，生 庫裝段段處段產 料制手手寫手料，， 資控析理重理資段部 庫 料 資 係 m夸 用 錄 記 錄 登 及 以 ’ 錄 部登 路元 電字 式 程 J *—* 部 G 器 c 服之 伺板 b 告 e 公 w 子 之電 器含 服包 伺少 天至 聊： • . 3 · . ·. 0 0 12 2 2 2 2 庫 料 資 用 寒 記 Λ 板 告 公 ’ 子部 電制 之控 器器 RR 服 伺伺 天天 πυτ ΠΗ --------^--------- (請先閱讀背面之注意事項再填寫本頁) 本紙張尺度適用中國^家標準（CNS)A4規格（210 x 297公釐） -19 - 571193 A7 _B7_ 五、發明說明（17 ) 2 2 a :對生成通知廣告控制裝置之會話文轉送手段， 2 2 b :對利用者終端之字元轉換會話文轉送手段， 部，天 路式聊 電程告 續器廣 接覽知 路瀏通 線 b 成 信 e 生 通 W : •. : 5 0 0 2 3 j—_ (請先閱讀背面之注意事項再填寫本頁) ---------訂---------線- 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -ZU -571193 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (3) The present invention was completed in view of the aforementioned problems, and its task is to provide: the company hosting the website, about users who participate in bulletin boards and chat sites Concerned topics, while providing information, the 'provided website is a multi-faceted advertising media, and one website can be structured to obtain advertising revenue from multiple customers. 'The problem is to provide advertisers (customers) with a means of notifying target users of the words of the company's products and services.' This word uses electronic bulletin boards when topics appear on bulletin boards and chat stations, Users of chat stations can click on the notification ads. Furthermore, bulletin boards and chat stations use # to convert the words in the aforementioned conversation text provided by clicking into words with link functions in real-time, so that you can easily view the homepage of unknown advertisers related to the topic of the user. , You can fairly enjoy the gifts and services provided by chat website hosting companies or advertiser companies as an additional service to notify advertisement viewing behavior by clicking on them. DISCLOSURE OF THE INVENTION In order to solve the above-mentioned problems, the chat system for generating notification advertisements of the present invention consists of: a plurality of conversation speaker user terminals' connected to a communication line on the Internet; and The chat server of the CGI Web server section of the bulletin board in which the conversation text is displayed in time-series order; and the chat server provided with: through the aforementioned Internet, the Chinese national standard applies to the paper & (CNS) A4 size (210 x 297 mm 1 I ------------------- ^ 丨 order --------- line (please read the back first Please fill in this page again) Printed by the Consumers' Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 571193 A7-B7 V. Description of Invention (4) When the previously received conversation contains a pre-specified word, it will be embedded with the word The above-mentioned advertiser ’s homepage ’s HT URL file ’s H TML file ’sets the character conversion process of the link destination ’s character conversion session and returns the first communication to the chat server ’s chat server. Internet: Use the pointing device on the webpage of the aforementioned user terminal Web page, and click on the character conversion in the character conversion conversation. Change the word, and have the character point that can receive the information. Select c GI, and link it to the advertisement when receiving. The chat system formed by the notification control device of the Web server part of the second communication of the user terminal's second destination communication connection processing on the main homepage is characterized in that the aforementioned chat server further includes: the We b The electronic bulletin board and memo database required by the webpage; and the conversational text transfer means for the user terminal to transfer the conversational text to the aforementioned generation notification notification control device in real time; The character conversion conversation text that is subjected to character conversion processing is immediately transferred to the control unit of the character conversion conversation text transfer means of each user terminal, and the aforementioned generation notification advertisement control device has at least ... the word designated by the registered advertiser is used in Character conversion database for the aforementioned character conversion processing, and registration of link items that advertisers rely on The high-speed processing database section formed by the link conversion database used for link output processing; and by: decomposing the conversation received by the chat server into words by the aforementioned conversation transfer means, and searching the aforementioned character conversion Database, which analyzes and separates the character analysis methods of those words; and performs the aforementioned character conversion processing to convert it to a character ID, and sends the character conversion session to the paper standard applicable to the Chinese National Standard (CNS) ) A4 size (210 X 297 meals) --------- ^ ------- ^ .------ (Please read the notes on the back before filling this page) Ministry of Economy Printed by the Intellectual Property Bureau employee consumer cooperative 571193 A7 B7 V. Description of the invention (5) While returning to the chat server, record the character conversion processing means of the resume data in the character conversion database; and receive it in the aforementioned user terminal The aforementioned conversion words that are linked on the web page display screen are changed from the document set in the TML format and the database for link conversion. 1 1 b The link destination is rewritten and the link destination is rewritten. The conversion records the link destination rewriting processing means of the history; and outputs the link destination, which is connected to the central control unit formed by the link output processing means of the user terminal and the advertiser's Web server. In addition, as in the chat system for generating notification advertisements described in item 1 of the scope of patent application, the above-mentioned notification notification advertisement control device further includes registration of designated or dependent characters from the advertiser, and relationship data for registration records of connection destinations thereof. The database department, the central control unit includes: combining the character conversion and character link processing history information data recorded in the high-speed processing database unit and the data of the relationship database unit to generate data that can be analyzed for marketing Means of generating analytical data. In addition, in the chat system for generating notification advertisements described in the first or second scope of the patent application, the generation notification advertisement control device includes a management terminal unit, and the central control unit includes: recorded in the high-speed processing database unit. Based on the zigzag character conversion and character link processing history information data, at least the number of clicks is counted, and the charging management means for charging management of each advertiser is performed, and the aforementioned management terminal unit processes the charging data of each advertiser. In addition, if the chat system for generating notification advertisements described in the first, second, or third scope of the patent application is set, the paper size is adapted to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -------------------- Order --------- line (Please read the precautions on the back before filling this page) Economy Printed by the Ministry of Intellectual Property Bureau's Consumer Cooperative 571193 Α7 _____ Β7 V. Description of the invention (6) Conversion of words by means of processing Η The variables of the TML file are formed by the character ID and the character name. The link conversion database searches for the link destination, adds the clicked date and time to the character ID and the link destination, and records it as history information data in the link conversion database. In the chat system for generating notification advertisements described in item 2, item 3 or item 4, the words pre-designated by the advertiser in the aforementioned conversation text are at least: the name of the domain name including the name of the product, various supplies, facilities, cities, etc. , Proper nouns, verbs showing action Word, and synonymous with the word of their combination of compound words, and idioms. In addition, if the chat system for generating notification advertisements described in the scope of the application for patents 1, 2, 3, 4, or 5 uses the aforementioned character conversion processing means in the aforementioned character conversion conversation text, Conversion word system: subscript display, reverse display, display that changes brightness or color, flicker display, combination of their expressions or expressions in their additional image forms, such as patent application scope No. 1 Item, item 2, item 3, item 4, item 5, or item 6 of the chat system for generating notification advertisements, the aforementioned electronic bulletin board contains the user's conversation text displayed in real time series Chat station. The best form for implementing the invention Figures 1 and 2 show the chats that generate notification advertisements according to the present invention. The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ------- -^ --------- (Please read the notes on the back before filling this page) 571193 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Λ7 B7 V. Invention Description (7) One of the implementation forms of the system Block composition diagram. In the chat system 100 for generating a notification advertisement in this embodiment, 1 is a device for generating a notification advertisement control device having at least a We b server with a character point selection I 1 〇a of a notification advertisement generating enterprise. 2 is in cooperation with the above-mentioned advertisement notification application company, and has a chat server of a partner company or an individual with a We b server section 20 of CG I 2 0 a for electronic bulletin boards. The customer terminal of the 3 series conversation speaker user is a user terminal having a Web browser program. 4 is an Internet communication line or a public communication line. Web server of 5 series advertisers. As shown in FIG. 2, the advertisement notification control device 1 is generated by: its server portion 10, a high-speed processing database portion 11 that can correspond to access from the Internet 1, and a central control portion 1 2. Database server part 1 3. Management terminal part 1 4. Communication line connection circuit part including firewall 1 5. Record the character registration of the word specified by the advertiser and click the word to make it connect The relationship database 16 for link destination registration records on the advertiser destination homepage is formed. On the one hand, as shown in FIG. 2, the chat server 2 of the partner company or individual is further provided with an electronic bulletin board, a memorandum database 2 1 necessary for the Web page, and a database to be used in each The conversation text input by the user terminal 3 is transferred to the conversation text transfer means 2 2 a for generating and advertising the advertisement control device 1, and the character conversion conversation text generated by the generation notification advertisement control device 1 is transferred to the character transfer of the user terminal 3 Conversation text transfer method This paper size applies Chinese National Standard (CNS) A4 specification (210 x 297 mm)---------------------- Order ---- ---- · line, please read the notes on the back before filling this page) 571193 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 ____B7____ V. Description of the invention (8) 2 2 b Chat server control department twenty two. Here, the communication system between the chat server 2 that generates the notification advertisement control device 1 and the user terminal 3 through the Internet communication line 4 is as follows. Here, the communication between the generation notification advertisement control device 1 and the chat server 2 will be referred to as the first communication, and the communication between the generation notification advertisement control device 1 and the user terminal 3 will be described as the second communication. In other words, the Web server unit 10 for notifying the advertisement control device 1 is generated by receiving a conversation message inputted to an electronic bulletin board at each user terminal 3 through a chat server 2 of a partner company or an individual, and the advertisement is included in the conversation message. In the case of a pre-designated word of the host, a character conversion conversation is performed by setting the character conversion processing of the link destination by embedding the HTML file of the advertiser's homepage URL address in the word, and returning it to the chat server 2 The first communication of the chat server 2 and the use of a mouse or the like on the user terminal 3 Web page screen to click the conversion word in the character conversion conversation, and the character point that can receive the information selects the CGI program 10a, upon receiving it, the second communication with the user terminal 3 which performs the connection destination connection processing for connecting the user terminal 3 to the homepage of the advertiser. Next, the details of the parts other than the Web server part 10 which generates the notification advertisement control device 1 will be described. The high-speed processing database section 11 is composed of: a character conversion database 1 1 a ′ that is registered with the words specified or relied on by the advertiser, and further combined with their compound words, and retrieves the list for character conversion processing And register the link destination that the advertiser relies on, retrieve the list, and use it for link output. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------------ -------- ^ --------- (Please read the notes on the back before filling out this page) Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 571193 A7 B7 V. Description of the invention (9 ) Processed link conversion database 1 1 b is formed. Next, the central control unit 12 of the notification control device 1 generates and analyzes the conversation received by the chat server 2 into words by means of conversation transfer means 2 2 a, and searches the character conversion database 1 1 a, compare and separate the file character analysis means 1 2 a of those words; and perform the character conversion process of converting the word into the character ID, and return the character conversion conversation to the chat server 2 at the same time, The character conversion database 1 1 a records the character conversion processing means 1 2 b of the resume data; and the conversion word received linked to the user terminal 3 Web page display screen is set in Η TML format. The variable of the file and the database 1 1 b for link conversion refer to the link destination and rewrite the link destination, and at the same time, the link destination rewrite processing means 1 2 c is recorded in the link conversion database 1 1 b And outputting the link destination, which is formed by connecting output processing means 1 2 d connected to the user terminal 3 and the Web server 5 of the advertiser. In addition, the advertisement control device 1 for generating notifications includes a registration database of designated or dependent characters from the advertiser, and a connection destination registration record thereof, and further a related information database section 16 for the related information, and a central control section 12 and further Equipped with: The combination of the character conversion and character link processing history information data and relationship database data recorded in the high-speed processing database section 11 to generate analytical data generating means that can be parsed into marketing data 1 2 e ° In addition, the advertisement notification control device 1 includes a management terminal unit 1 4 'the central control unit 1 0 and further includes: to be recorded in high-speed processing materials. This paper standard applies the Chinese National Standard (CNS) A4 standard (210 x 297 mm) -12--------------------- Order --------- line (Please read the precautions on the back before filling in this Page) 571193 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (10) Based on the character conversion and character link processing history information data of the Library Department 1, at least count the number of clicks and perform each Charge management for advertisers' fee management Means 1 2 f. In addition, the variables set in the HTML format document of the converted word by the character conversion processing means 1 2 b are formed by the character ID and the character name, and the character ID and the link conversion database 1 1 b are retrieved The link destination adds the clicked date and time to the character ID and the link destination as history information and is recorded in the link conversion database. The converted words in the user terminal 3 can be represented by: subscript display, reverse display, display that changes brightness or color, flashing display, combination of them, or display of additional image forms, etc. Show converted words. If you click on the word, you can also display a pop-up menu screen. In addition, the pre-designated words of the advertiser in the conversation text include at least the names, proper nouns, proper nouns, verbs, adjectives, etc. of pronouns, combinations, etc. Compound words, idioms, etc. Next, a flowchart of the operation of the chat system 100 generating the notification advertisement will be described with reference to FIG. 3. FIG. 3 is an illustration of the chat system 100 shown in FIG. 2 in the chat screen 100 of the user terminal 3 when the conversation text is input on the electronic bulletin board for conversation speech (A), from then on Flow chart of the action. First, through the Internet communication line 4 through the electronic bulletin board using the CGI 2 0 a program, each user receives a conversation, and by the conversation transfer means 2 2 a to transfer the conversation through the Internet 4 , -------------------- Order --------- 4 (Please read the note on the back? Matters before filling out this page) This paper size applies China National Standard (CNS) A4 Specification (210 X 297 mm) ^ 13-Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 571193 A7 B7 V. Description of Invention (11) Generate notification to the advertising control device 1 to receive it. The central control unit 12 searches the received conversational text by means of document character analysis 12a, and searches the character conversion database 1a. If there is a word or compound word that is consistent with the conversational text, it extracts the word, and then every— The word of Zhizhi converts the word into a character ID by the character conversion processing means 1 2 b, and returns the converted conversational text to the chat server 2 through the Internet. Here, the chat server 2 uses the character conversion session text transfer means 2 2 b to return the converted session text, and uses the CGI 2 0 a program to transmit the converted session text through the electronic bulletin board. Displayed on the bulletin board (B). In the "character conversion process" from (A) of the user terminal 3 to the transmission of the conversation text, the chat server 2 becomes an intermediary in the "character conversion processing" until the reception of the conversation text (B), and communicates with the advertisement control device 1 for generating notifications. To perform this processing (first communication). Next, if a mouse is used to click the character (C) of the conversion word (the subscript or reverse display is displayed) in the conversion conversation of the electronic bulletin board 20a of the user terminal 3, Via the Internet 4, the CGI 1 〇a program is selected to receive the converted words by generating the character points to inform the advertising control device 1 and the link destination rewriting means 1 2 c is used to compare the words of the variables set in the Η TML format file. The meta ID and the link conversion database 1 1 b search the matching link destinations. If the link destination is identified, the link output processing means 1 2 d and the character point selection C G I 1 0 a program are used to display the home screen of the advertiser of the link destination (D) through the Internet 4. This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) ------------------- Order --------- Line ( (Please read the precautions on the back before filling this page) 571193 A7 B7 V. Description of the invention (12) User terminal 3 (C) transmits the character click signal and displays the "word" until the (D) receiving link destination is displayed In the process of "meta-clicking", the process of directly communicating with the advertisement control device 1 for generating notifications without using the chat server 2 as an intermediary. (2nd communication). Next, a specific example of the "character conversion processing" 40 of Fig. 3 is shown in Fig. 4. Fig. 5 shows a specific embodiment of "Processing at the time of character selection" 50 of the 3 _. The following describes the character conversion process 40 in Fig. 4. 41 is an example of conversational text. First, the character analysis means 1 2 a of the file is implemented. The conversation 41 is compared with the character conversion database 1 1. a, and the word "sleigh" specified by the advertiser is extracted. Furthermore, by using the character conversion processing means lib, the character name of the character conversion database 1 1 a is compared with the character name list (4 3), and the character name of "sleigh" is converted to "123 "Character ID (42). Based on the characters I D "1 2 3" obtained, the description example of the T M L format file which will be displayed on the electronic bulletin board in the character conversion conversation is not shown in (4 4). The document in HTML format can be any software as long as it is software for displaying and operating in the browser of the user terminal 3 connected through the Internet. For example, it contains dense-HTML (C-HTML) used in mobile phone terminals. The following describes the processing of 50 when the character is selected in FIG. 5. It is assumed that a description file of the description example (5 1) in the TM file is clicked on the user terminal 3. By clicking, the CGI is selected after the character point, and the link destination rewrite processing method 1 2 c is compared with the character ID “1 2 3” and the paper size of this paper applies the Chinese National Standard (CNS) A4 specification (210 x 297 mm) (please read I * on the back / Note 1 before filling this page) Order --------, line * Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperative Printed by Intellectual Property Bureau of the Ministry of Economic Affairs Printed clothing by employee consumer cooperatives 571193 A7 _ B7 V. Description of the invention (13) Database for conversion 1 1 b 'Extract the link destination of the advertiser's homepage "http://www.bananaclub.co.jp/", The link destination is output by the link output processing means 1 2 d, and the history information that is clicked along with it is recorded in the link conversion database 1 1 b (5 2). At the time of the record, the information of the selected date and time is obtained from the system date of the Web server (5 5), and the character ID, link destination, date, and time are recorded in the link conversion data. Library 1 1 b (5 4). Next, referring back to FIG. 3, the process of generating the notification advertisement control device 1 by the advertiser 6 and the terminal for notifying the advertisement will be described. As described above, the designation and dependency of the character registration from the advertiser 6 and the connection destination registration are received by various communication methods including E-mail, FAX, etc., and each is registered in the character conversion database 1 1 a, link conversion database 1 1 b, relation database 16. Each time the first communication and the second communication are performed each time the high-speed processing database unit 11 that notifies the advertisement control device 1 generates the history information data as described above. With this resume information, at least the user requests the advertiser 6 for a fee according to the number of times the character is clicked, and the fee management means 1 2 f. This fee notification is made by various communication methods including at least E-mail, F A X, and the like. On the other hand, the resume information of the high-speed processing database section 11 is divided into data of each advertiser, and further classified into each designated word, and compared with the original information of the relationship database 16 by Forms generated by marketing analysis analysis data generation means 1 2e, which can also be reported to Guangben paper size applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) -lb---------- ----------- Order --------- line (please read the notes on the back before filling this page) 571193 A7 ----— B7 V. Description of the invention (14) Tell the Lord. (Please read the precautions on the back before filling out this page.) Also, 'additional services for notification of advertisement viewing behavior by the user's choice, as a means of delivering gifts or services provided by chat website hosting companies and advertiser companies Using the aforementioned number of clicks, etc., the link destination rewriting processing means 1 2 C can be provided with an automatic judging function for conditions such as the election of a selected number of times or the selection of specific characters. In this way, by adding services to make the characters that have been converted to play feel clicked, the effect of notification advertisements can be improved. Furthermore, in the link output processing means 1 2 d, by changing the number of clicks for a certain number of clicked advertisers, the user can easily view the homepage of a fresh and unknown advertiser company, and can urge continuous points Election behavior. For example, it is characterized by having the character ID ^ 123 of "sleigh", which is the homepage of a sporting goods company until the number of clicks is 100 times, from 101 times to 2000 times, and skiing. The homepage of the field, from 201 to 300 times, is the homepage of the travel agency, and after the 31st time, every 100 times is another homepage. The function of the destination is changed. The Intellectual Property Bureau of the Ministry of Economic Affairs, the employee consumer cooperative, and the printing industry According to the present invention, according to the present invention, on the topics of interest to users who participate in bulletin boards and chat websites, click on the order of notes and conversations to jump to the link destination and provide information. By linking advertisements, the website hosting company makes its website a multi-faceted notification advertising medium, and one website can obtain advertising revenue from multiple customers. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. 571193 A7 _ B7 V. Description of the invention (15) In addition, advertisers (customers) use and companies Words related to goods and services can effectively filter the target users and increase the number of visitors to the company's homepage. Furthermore, the communication topics of the electronic bulletin boards and chat stations that users care about are used in real time. By clicking on the words in the conversation, the unknown homepage can be easily accessed, and furthermore, by obtaining gifts and services based on the click behavior The privilege of waiting can improve the effectiveness of notification advertisements. Brief Description of the Drawings Figure 1 is a block diagram of a chat system for generating notification advertisements according to the present invention. Fig. 2 is a block diagram of an embodiment of a chat system for generating notification advertisements according to the present invention. Fig. 3 is a flowchart showing the operation of the chat system for generating notification advertisement according to the first embodiment of the present invention. FIG. 4 shows an embodiment of the character conversion process of the present invention. FIG. 5 shows an example of processing when the character is selected according to the present invention. Description of the label 1: Control device for generating notification advertisement 1 (with CGI's We B server for generating notification ads using enterprises or notification advertisers), 2: Chat server (with electronic information including at least partner companies or individuals) CGI Web server for bulletin board), 3: User terminal (customer terminal for conversation speaker users), This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm)--^- J ----------- Order --------- line (please read the notes on the back before filling this page) 571193 A7 B7 V. Description of the invention (16) 4: Internet Communication line or public communication line, 5: Web server of the advertiser, 10 ·· Web server that generates notification to the advertising control device, 1 0 a: CGI (common gateway interface · common room for character points) (Channel interface) Program 1 1: High-speed processing database section, > 1 1 a: Character conversion database, 122222223 IX rΧ r—I r—I i-1 rH τ—I i-- lx 8 cd 6 f For the Guangyuan change, the solution for the transfer of knowledge, transfer, and transfer of the connection element, the link, the link, the link, the link, the link, the link, the link, the link, the link, and the link. ··· · The Intellectual Property Bureau employee ministry of the Ministry of Economic Affairs prints the lx server termination to manage the main line of the main library and reports the expense of Xinguang. Control and control of the Ministry *, —— Hand, Hand, Handle, Handle, Handle, Production, Material, Storage, Storage, and Storage of the middle section of the storage section. Recording the record and using the 'Recording Department's Luyuan Electronic Code Cheng J * — * Department G device c server board b sue e public w child's electrical appliances containing server package to chat with: •. 3 ·. · . 0 0 12 2 2 2 2 Cold storage of materials and materials Λ board tells the public 'The controller RR of the sub-branch electric system serves the day πυτ ΠΗ -------- ^ ------- -(Please read the notes on the back before filling out this page) This paper size is applicable to China Standard (CNS) A4 (210 x 297 mm) -19-571193 A7 _B7_ V. Description of the invention (17) 2 2 a: Conversation message transfer means for generating notification advertisement control device, 2 2 b: Conversation message transfer means for user terminal character conversion, Ministry, Sky Road Chat Announcer: Broad access to Zhilu Liutong line b Chengxin e Shengtong W: •.: 5 0 0 2 3 j—_ (Please read the precautions on the back before filling this page) ------- --Order --------- Line- Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This paper is printed in accordance with China National Standard (CNS) A4 (210 X 297 mm) -ZU-