KR101061952B1 - Ad reward system and ad reward method that checks and rewards users' real-time advertisement viewing - Google Patents

Abstract

The present invention provides an advertisement reward system and advertisement reward for determining that the user who is watching the advertisement is actually watching the advertisement and providing a reward when the user inputs the real-time response corresponding to the instruction within the time limit. It is about a method. An advertising reward system according to the present invention comprises: means for defining a reward type; Means for defining instructions; Means for defining an input timeout period; Means for defining a valid response; Means for generating interface information for display of an interface window; Means for transmitting the interface information while transmitting advertisement data to a user terminal; Means for receiving response information from the user terminal and storing the total number of participations and the effective response number for each user if the user terminal inputs response data after the user terminal displays the interface information in an interface window; And means for accumulating a reward corresponding to the reward type to the user who responded to the valid response corresponding to the instruction within the time limit. According to the present invention, the user is directed to request a predetermined response to confirm that the user is actually watching the advertisement. This directive allows for continuity and focus so that only users who are immersed in the actual viewing of the advertisement can respond. Sincere viewers can submit a valid response within the time limit and consider such a user a valid viewer and provide some reward.

Description

System and its method for verifying and compensating viewer's real time watching on advertisements}

The present invention provides a user participation interface window that requires input of a specific response according to an instruction within a time limit for users who watch an advertisement provided using wired or wireless communication, and the user inputs appropriate data input indicated by the interface window. Upon completion, the user judges the user's sincere viewing of the advertisement and provides a corresponding reward.

Businesses providing information through broadcasting or the Internet operate a business by receiving advertising costs from advertisers. These operators can increase the effectiveness of advertising by attracting a large number of viewers, and accordingly can set high advertising costs for advertisers. The advertiser pays the advertising costs to these information providers under the premise of having a high viewer rating.

In a one-way communication environment, an advertiser pays an advertisement fee to an operator and simply delivers the advertisement to the user, and the user merely passively watches the advertisement. However, in an interactive communication environment, an advertiser pays an advertising fee to a service provider, and determines whether the user watched an actual advertisement and additionally pays the advertising fee to the user. For example, when an effective time at which an advertisement effect can be properly exhibited is set, and the actual viewing time (visit time) of the user is examined at a specific time point, the viewer is judged as an effective user when the effective time is watched. Another example is informing the user of real-time participation and determining that the user is an effective user when the user acts in accordance with the advertisement through real-time participation.

As described above, the advertiser compensates the advertising fee to the user only when the user watches the advertisement with caution.

SUMMARY OF THE INVENTION The present invention has been made in view of the foregoing, and provides a user participation interface window for users who receive and view information irrespective of a media medium or communication method of providing data, and provides an interface thereof. It is an object of the present invention to provide a reward for an advertiser to a user who inputs a valid response by requesting a response that can be sufficiently input by a user who is normally viewing a window.

According to the advertisement compensation system for confirming and rewarding real-time advertisement viewing of a user of the present invention for achieving the above object, in order to confirm whether a user actually watches advertisement data received through a wired / wireless network, a viewing confirmation interface window An advertisement compensation system for providing a reward for viewing an actual advertisement to a user who is validly responding using the device, the advertisement compensation system comprising: means for defining a reward type including at least one of cyber money, cash, and prizes to be rewarded to the validly responding user; Means for defining instructions requiring a valid response of a user; Means for defining an input time limit to display a current remaining time in real time in an interface window displayed on a screen of a user terminal and to determine a valid response when the user responds within the remaining time; Means for defining a valid response corresponding to a reward type, an instruction, and a time limit; Means for generating interface information including at least two instructions and a time limit from among defined compensation types, instructions, time limits, and responses; Means for transmitting the interface information while transmitting advertisement data to a user terminal; Means for receiving response information from the user terminal and storing the total number of participations and the effective response number for each user if the user terminal inputs response data after the user terminal displays the interface information in an interface window; And means for accumulating a reward corresponding to the reward type to a user who has answered a valid response corresponding to the instruction within the time limit.

According to a preferred feature of the present invention, the interface window displays a random number generated randomly by the advertisement server and requests the input of the random number as a response during the time limit, and at least one or more times may be displayed when providing an individual advertisement. Characterized in that it can.

Preferably, the interface window is provided by the advertisement server to the user terminal or displayed, or after the user terminal downloads and installs a control program of the interface window from the advertisement server, the program is displayed on the screen. It is characterized by upgrading by downloading a patch program from the advertisement server.

In addition, the interface window is suddenly displayed on the user terminal to display the interface information as the content, or at the same time receiving the interface information in the state of displaying only the border of the interface window, characterized in that the content is displayed.

Preferably, the advertisement server may transmit at least two or more pieces of interface information while providing at least one advertisement, and provide a basic reward corresponding to a valid response for each individual interface window and if the display of the predetermined number of interface windows is completed. Providing additional rewards or bonus games in proportion to the total number of valid responses, and providing additional rewards corresponding to game results when the bonus games are provided; Alternatively, when the additional interface is provided each time along with the basic reward for each interface window and the display of the predetermined number of interface windows is completed, additional rewards or bonus games may be provided in proportion to the total number of valid responses. It can be compensated in a manner that provides an additional reward corresponding to the game result.

Furthermore, the advertisement may be an advertisement of the same company or an advertisement of different companies.

Preferably, the response information includes a response result determined by the user terminal whether the user inputs valid response data or response data input by the user in the interface window. The server may determine whether it is valid.

Further, the response data is characterized in that the user confirms the instructions through the interface window displayed on the screen and then responds using the input device of the user terminal or ARS response after accessing the ARS phone to the wired or wireless telephone terminal.

Preferably, the user terminal receives advertisement data and interface information from the advertisement server on a wired / wireless network regardless of a specific media medium and communication method, and displays an interface window including the advertisement data and the interface information on a screen. Characterized in that the terminal can be displayed.

Meanwhile, according to the advertisement compensation method of checking and rewarding a user's viewing of real-time advertisement of the present invention, in order to confirm whether the user actually watches the advertisement data transmitted through the wired / wireless network, the user who responds effectively using the viewing confirmation interface window An advertisement compensation method of an advertisement server that provides a reward for viewing an actual advertisement, the method comprising: (S21) defining a reward type including at least one of cyber money, cash, and prizes to be rewarded to a valid responder; (S22) defining an instruction requesting a valid response of the user; (S23) defining an input time limit to display a current remaining time in real time in an interface window displayed on the screen of the user terminal and to determine a valid response when the user responds within the remaining time; (S24) defining a valid response corresponding to a compensation type, an instruction, and a time limit; (S25) generating interface information including at least two or more instructions including a time limit and a time limit among the defined compensation types, instructions, time limits, and valid responses; (S26) transmitting the interface information while transmitting advertisement data to the user terminal; (S27) if the user inputs response data after displaying the interface information on an interface window appearing on the screen of the user terminal, receiving response information from the user terminal and storing the total number of participations and the effective response number for each user; And (S28) accumulating a reward corresponding to the reward type to a user who responds to a valid response corresponding to the instruction within the time limit.

The present invention provides a timed instruction to the user so that only users who are immersed in the actual viewing of the advertisement with continuity and concentration can respond to the advertisement, and when the user inputs a valid response in real time within the time limit, the advertisement is faithfully watched. Regarding a user, a predetermined reward is provided.

<1. System configuration>

1 shows a schematic configuration of an advertisement compensation system 1 according to the present invention, and FIG. 2 illustrates an interface window 100 according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement reward system 1 according to the present invention checks an advertisement view of a user in order to receive an advertisement from an advertiser and provides the user with an advertisement server 2 that provides a reward to a valid user. The advertiser terminal 3 registers an advertisement in the advertisement server 2, and the user is requested to confirm a viewing in an interface window that is displayed unintentionally while the advertisement is received from the advertisement server 2, and inputs a corresponding response. It is configured to include a terminal (4).

The advertisement server 2 according to the present invention transmits predetermined instructions to the user terminal 4 in order to confirm whether the user actually watches the advertisement in the process of providing the advertisement of the advertiser to the user. The user receives an instruction that the interface window 100 suddenly displays while watching an advertisement on the user terminal 4 and inputs a response within a time limit. Here, a user who carefully watched the advertisement may immediately input a response to the simple instructions. If the user's response is determined to be a valid response, the advertisement server 2 considers the advertisement as an effective user who has watched the advertisement and provides a predetermined reward.

That is, in the present invention, the user receives and responds to the instructions through the interface window 100 while watching the advertisement, so that only the user who concentrates and faithfully watches while the advertisement is delivered can respond. This is because the instructions are suddenly displayed without notice through the interface window 100 while the advertisement is displayed. In addition, this instruction is provided because a time limit (for example, less than 1 minute) is set and rewards only users who have a valid response in real time within the time limit. Therefore, the user must watch the advertisement with continuity and concentration from the beginning to the end of the advertisement so that the valid response can be submitted in real time within a limited time without missing the instructions provided.

In addition, the present invention may provide a user with a "review function". The replay function is to allow the user to respond by re-displaying the instructions at the request of the user, even if the user misses an opportunity to respond to the advertisement as a sincere viewer. In addition, according to the service policy, the same advertisement may be allowed or disallowed to re-enter the advertisement viewing confirmation in the interface window 100 through the dual viewing. If allowed, it is possible to limit the number of allowances for duplicate participation. For example, if the user selects the same advertisement, it is possible to retry the advertisement up to three times and input a response to the same or different instructions in the process.

The advertisement server 2 may provide advertisement compensation service of the present invention after confirming advertisement viewing for members or non-member users. In case of membership system, it can be operated as paid or free membership system. In addition, the ad server 2 may build and serve a web site that specializes in providing only advertisements, checking advertisements, providing interface information, and providing rewards, and other general websites (eg, portals, schools, public offices, Personal homepage, etc.) In the case of a general web site, the web site is directly provided as an advertisement provider and a rewarding agent. For example, in the process of providing an advertisement to a user by constructing an advertisement server 2 in a portal site, the user who confirms the viewing of the advertisement and submits a valid response is rewarded. It is also possible to insert link information linked to the advertisement server 2 of the present invention into a web page provided by the portal A site. The user must receive instructions and submit a valid response while receiving an advertisement from the advertisement server 2 through the portal site A to receive a reward.

If, as described above, using the portal site to provide the service of the present invention, the main revenue source of the portal site is advertising revenue, the present invention is because the advertiser is to select and compensate for the user who actually watched the advertisement, the existing advertising Different from Therefore, it can be expected that the advertising effect can be maximized when using the service of the present invention in the IT industry, including the existing portal site. Moreover, the maximized advertisement effect may not only have a positive effect on the advertiser, but also create a synergy effect of technical improvement in the entire IT industry including a portal site that builds and services the technology of the present invention.

On the other hand, there are conventional overture advertisements or banner advertisements in which a counter is clicked to give a point. Such advertisements, as in the present invention, did not have a "conditional presentation" that the viewer can judge and directly perform corresponding to the contents and the advertisement situation. Therefore, the user can be accused of indiscriminate fraudulent clicks (so-called continuous clicks like crazy), auto-automatically operated automatons, or patches of utilities pressed automatically. However, since the present invention requires a direct participation response based on the subjective human intelligence of the user rather than the judgment of an artificial computer, the present invention includes various elements that cannot be earned only by the actual viewer of the advertisement content. In addition, there is a demand for sincerity through response time limit and the motivation for continuous interest that only humans can feel.

Referring to FIG. 2, an interface window 100 for confirming whether a user who received an advertisement is viewing an advertisement is illustrated. The interface window 100 according to the present invention may include a compensation type region 101, an instruction region 102, a time limit region 103, and a response region 104.

The reward type area 101 displays the reward details that are rewarded when the user provides a valid online action or response in response to the instruction. Types of rewards include cyber money (eg points, mileage, coins, etc.), cash, gift certificates, and prizes, and there are no special restrictions as long as they can be provided to users for compensation purposes.

Instruction area 102 displays the contents of instructions to be performed by the user. The instructions of the present invention are not particularly limited and only need to be able to determine whether the user has completed the instructions. For example, present a problem to ask for a correct answer or provide a game to ask for participation. Furthermore, of course, various user actions such as membership registration, surveys, and online voting may be required. However, in order to check whether the user actually watches the advertisement faithfully, a valid response must be submitted in real time within the time limit. For example, if the instruction instructs the user to join A site for one week, the user is required to press the confirmation button within 5 seconds of the response time. In this case, it is assumed that the user presses the confirmation button within 5 seconds in the interface window 100, and the user can be compensated as an effective user only after joining the site A for one week.

The timeout area 103 displays a timeout remaining to determine a valid response when the user makes a real-time response corresponding to the instruction after the instruction is displayed. For example, if the common-sense problem is presented as an instruction and the time limit is set to 5 seconds, the screen display of the instruction is displayed along with the time remaining after the "5 second" is displayed. The time limit in the present invention is to determine whether the user has truly watched the advertisement in real time. That is, it presupposes to perform a real-time response action in the interface window 100 suddenly appeared only to the user who is watching the advertisement in good faith. Therefore, when the time limit is long, unfaithful users may submit a response, and even a user who has not watched an advertisement may be lately received by another and receive an effective response, which is contrary to the spirit of the present invention.

The response area 104 is an area where a user checks an instruction and inputs a response input thereto. The user may be presented with a short answer question and may respond. When the user is presented with a multiple choice question, the user may select a specific option from a plurality of options. In addition to answering questions, a simple game may be executed to allow the user to participate in the game.

Of the above four areas 101 to 104, the instruction area 102 and the time limit area 103 for the purpose of the present invention should be included as essential components. If the minimum configuration displays only the instruction region 102 and the time limit region 103, the display of the compensation type is deleted and the user's response input is in either of the two regions 102 and 103. You can do it. When the display of the compensation type is deleted, it is also possible to guide the compensation details of the current instructions and the total compensation details held by the user, as well as guide whether the correct answer is provided after the user inputs the response.

Meanwhile, the interface window 100 illustrated in FIG. 2 is exemplified for better understanding of the present invention, and does not limit the technical scope of the present invention. That is, the interface window 100 may be displayed in various forms or layouts, and various items may be added in addition to the above-described configuration items. For example, an area for requesting user identification information for user identification is added. In addition, the interface window 100 is inserted and displayed at an arbitrary position of the advertisement window where the user watches the advertisement. For example, four areas 101 to 104 may be separately disposed at four corners of the advertisement window.

Furthermore, the above-described areas 101 to 104 are sufficient to display contents in the interface window 100 without separately distinguishing each area. For example, the interface window 100 displays the instructions "Please sign up for AAA.com within 2 hours" and the time limit "5 seconds" in sentence form. This instructs the user to press the confirmation button within 5 seconds and to sign up for the site within 2 hours. Of course, the user who completes the registration within 5 seconds and within 2 hours will be rewarded.

In the present invention, the interface window 100 is i) the advertisement server 2 is provided as the interface information to the user terminal 4 and displayed as it is, and ii) the display control program installed in the user terminal 4 plug-in advertising Only content data is downloaded from the server 2 as interface information, and the user terminal 4 displays the interface window 100 and then reflects the interface information.

Furthermore, when the user terminal 4 installs the above program, it can be installed in addition to the toolbar of the web browser, and can also be installed in a specific program. As an example of the insertion installation, the user terminal 4 with the TV card installed is inserted (added) into the TV control program so that the user is provided with a specific advertisement while watching TV and participates in viewing confirmation. Alternatively, the user may insert and install the advertisement provided by the user into a multimedia player program that automatically plays in real time.

In addition, when the user terminal 4 installs the program, normally, only the outline of the interface window 100 is displayed and the inner window area is displayed transparently, and when the interface information is received, the contents are reflected to the user. It is also possible to display completely. Displaying only the outline suggests that the advertisement viewing confirmation can be performed from time to time, so the user prepares in advance with the expectation of compensation. In addition, it is apparent that the program may have various installation platform environments such as a method of downloading and installing a whole program, a method of executing automatic versioning every time of execution, and a method of downloading and installing a patch program.

Preferably, in the present invention, the advertisement server 2 is provided with response information from the user terminal (4). The response information is information input by the user in response to the instructions in the interface window 100. Here, the response information differs depending on who is the discriminating subject of the response result. When the advertisement server 2 determines, the response data input by the user into the response area 104 is transmitted as the response information to the advertisement server 2 as it is, and the advertisement server 2 determines whether the advertisement server 2 is valid. When the user terminal 4 determines, the response data of the user and the determination result are transmitted to the advertisement server 2 as response information. If the user terminal 4 determines the response result, it is possible to immediately inform the user in real time whether or not the valid response.

More preferably, in the present invention, the number of advertisements provided and the number of times of displaying the interface window 100 may be freely set. In other words, it is sufficient to be able to confirm whether the user is actually watching through the advertisement interface window 100 while providing an advertisement. However, the number of advertisements provided, the number of times of display of the interface window 100, the displayed time interval, and the like may be adjusted according to the service strategy so that the user has a continuous interest in participating in the advertisement viewing.

Examples of advertising effectiveness include: a) multiple advertisements of the same company, b) multiple advertisements of affiliated companies, c) multiple advertisements of the same product line, d) multiple advertisements of related products, etc. It is possible to maximize the effectiveness of advertising when providing a (consecutive advertisement of product A and product B, if the consumer statistical analysis shows that the consumption tendency of product B, which is not related to A, is high). .

When providing a plurality of advertisements in this manner, instructions may also be provided for each group in order to encourage the user to participate in advertisement viewing. For example, if a user responds to all six successive sessions and the response results are valid for all three group advertisements by providing six group instructions for a total of three group advertisements, the final bonus game will be provided according to the game result. To provide additional compensation. Of course, it is also acceptable to provide an individual bonus game for every single valid response or any number of six. And if all six responses are valid, the final bonus game can be offered. Providing a continuous interface window 100 for such a series of advertisements, the user is motivated to immerse themselves in viewing the advertisement with higher continuity and concentration with the expectation of bonus rewards and to faithfully comply with the instructions. . In addition, high user participation eventually increases the distribution of advertisements, thereby maximizing the advertising effect desired by advertisers. As a result, the advertiser can trust the user's viewing confirmation according to the result of the present invention and is willing to pay the corresponding advertisement cost because the advertisement effect is high.

When the interface window 100 is displayed six times, the number of times corresponding to the sixth time is displayed to indicate that the bonus reward is provided. Therefore, the user's expectation of the bonus reward increases as time passes, so that the user actively participates in watching advertisements and viewing confirmations.

The advertiser terminal 3 according to the present invention may set various advertisement conditions when registering an advertisement. An example of an advertisement condition is for the advertiser to set interface information including reward type, instructions, time limit and valid response. To this end, the advertisement server 2 may provide an advertisement condition setting page to the advertiser accessing the homepage to receive detailed setting of the advertisement condition from the advertiser. In addition, the advertiser may specify the user target by other classification information such as age, region, gender, and type of the user terminal 4 for the target advertisement. In the case of the target advertisement, the advertisement is selectively provided only to users who meet the conditions set by the advertiser, thereby ensuring the opportunity of participating in the advertisement viewing confirmation. Furthermore, when setting an advertisement, it is possible to specify an advertisement providing site, an advertisement target content, a TV program, an advertisement date and time, and the like.

The user terminal 4 according to the present invention displays advertisements received in real time from the advertisement server 2 in a wired / wireless network on the screen without being dependent on a specific media medium or communication method, and displays the interface window 100 on the screen during advertisement reproduction. It includes all devices that can display and receive real-time response input from the user and send it to the ad server 2. For example, there is a mobile terminal capable of wireless Internet access (WAP) with a computer terminal, PDA, PMP, TV, other portable device capable of wired and wireless Internet (to be described later with reference to FIGS. 25 to 34).

In addition, the user terminal 4 does not necessarily require visual elements for viewing advertisements and confirming advertisement viewing. For example, if the user terminal 4 is a wired or wireless telephone, the user can listen to an advertisement according to the ARS guidance, receive a reward type and instructions, and use the telephone keypad in the process of receiving voice guidance for the remaining time for a limited time. The case of input also belongs to the scope of the present invention. In addition, the advertisement viewing and interface window 100 may use the display device of the user terminal 4, and the response input may be made by ARS telephone connection and respond according to the announcement.

By using the role of the user terminal 4 of the present invention described above, the following service industries are also possible. That is, operators (eg, advertisers, ad server operators, etc.) related to the service of the present invention provide the user terminal 4 to the user free of charge. Of course, the user terminal 4 is provided with a dedicated program for checking advertisement viewing by default to provide an environment in which the user can watch advertisements compulsorily. Instead of receiving the user terminal 4 free of charge, the user may cover the cost of the user terminal 4 with the rewards earned through viewing advertisements. For example, an operator may provide a user terminal 4 applicable to the present invention, such as a computer terminal, a mobile communication terminal, a TV terminal (dmb, airwave TV, IP TV), and other portable terminals, free of charge to the user. The cost or various communication and service usage charges generated from the terminal is replaced with the user's advertisement viewing reserve.

Hereinafter, with reference to the accompanying drawings looks at in detail the configuration of a preferred embodiment of the present invention.

3 shows an internal structure of the advertisement server 2 according to an embodiment of the present invention.

The advertisement server 2 according to an embodiment of the present invention includes a reward type defining means 21 for receiving and storing a reward type to be provided to the user, and an instruction defining means for receiving and storing instructions to be performed by the user ( 22) a time limit definition means 23 for receiving and storing a time limit that a user should enter within a valid time; and a valid response definition means for receiving and storing a valid response corresponding to a defined compensation type, an instruction, and a time limit. (24), interface information generating means (25) for generating interface information including the compensation type to be displayed on the interface window (100), instructions, time limit, and content data of the response area, and user interface (4) for interface information. Interface information transmission means 26, which receives the user's response information and analyzes and statistics the total number of responses and the number of valid responses for each user. Provide information in response to receiving means 27 and the compensation corresponding to the valid user response, and further includes a compensation providing means (28) for storing a compensation history.

Detailed functions and operations of the individual components 21 to 28 constituting the advertisement server 2 will be described through an advertisement compensation method of checking and rewarding real-time advertisement viewing of a user, which will be described later.

<2. Method composition>

The advertisement compensation method of confirming and rewarding a user's real-time advertisement viewing according to an embodiment of the present invention may be preferably realized through the construction of the system 1 described above.

4 is a flowchart illustrating an advertisement compensation method according to an embodiment of the present invention.

In the following description, it is assumed that the advertisement server 2 has already set advertisements and advertisement conditions to be provided to the user from the advertiser.

The compensation type defining means 21 of the advertisement server 2 registers and stores the compensation type to be provided to the user (S21). Rewards in the present invention has been described that there is no limit to the type of compensation, such as cash, cyber money to pay the user for the actual viewing of the advertisement.

The instruction defining means 22 registers and stores instructions for checking whether the user has actually watched the advertisement (S22). The instructions have already been described for various examples.

The time limit defining means 23 registers and stores a time limit in which only a user who is actually watching the advertisement can respond to the instruction (S23). The longer the time limit, the greater the likelihood of an effective response of the user, but relatively less sincerity of the user viewing the advertisement. Therefore, the time limit is set relatively short to induce the user to engage in watching the advertisement and actively participate in viewing confirmation.

The valid response defining means 24 registers and stores a valid response corresponding to the registered instruction (S24). If the instruction is a problem, the answer is correct, and if the user participates in a particular online activity, it will be a success or success.

The interface information generating means 25 generates and stores interface information including compensation information, instructions, time limit, and response information as information for displaying the individual interface window 100 (S25). When the advertisement server 2 provides the interface window to the user terminal 4, the interface information is the window 100 information. When the user terminal 4 displays the interface window 100, the interface information is information regarding compensation information, instructions, time limit, and response to be displayed on the window 100. The generation of the interface information may be generated and stored in advance and may be generated in real time at the time of the user's request.

If the above environment of advertisement registration and service provision is provided, the advertisement server 2 unintentionally transmits interface information to the user terminal in accordance with the advertisement request event of the user.

When the user requests the advertisement, the interface information transmitting means 26 transmits the interface information to the user terminal 4 while the advertisement server 2 provides the advertisement to the user terminal 4. When the user terminal 5 receives the interface information during the advertisement reproduction, the user terminal 5 displays the interface window 100 on the screen in real time. Therefore, when the user is normally watching the advertisement, the user suddenly inputs a response according to the instructions of the interface window 100 displayed on the screen.

The response information receiving means 27 receives and stores the response information from the user terminal 4 (S27). When the user terminal 4 determines whether the response is valid, the response information includes the determination result. On the other hand, when the advertisement server 2 determines, the response information includes the input data of the user, and the advertisement server 2 extracts the input data from the response information to determine whether the response is valid. Here, the received response information may be statistically analyzed and stored in a user-specific DB such as time, response data, total number of responses, number of valid responses, user participation rate, valid response rate, and the like.

The information thus analyzed can be referenced by the system administrator in planning the next reward event. For example, when the participation rate or the correct answer rate of the entire viewer is greater than or equal to a certain value, the lotto participation event is generated as an instruction. The participation rate and the correct answer rate may be guided in the interface window 100 to induce interest of the user. Accordingly, when the event occurrence condition is met, the lottery participation event may be initiated unexpectedly. For example, as an instruction, an instruction to input a random number from 1 to 999,999 is received, after receiving the response information, selecting a winning number and equally distributing a predetermined reward for the winner. Here, the lottery participation event is illustrated as an example for convenience of description and can be replaced by various events.

The reward providing means 28 provides a reward previously announced to the user who has effectively responded to the instruction within the time limit (S28).

<2. Example of use>

5 through 24 illustrate display types of the interface window 100 according to an embodiment of the present invention. For reference, the following examples are intended to induce the user to participate in the advertisement viewing confirmation voluntarily with interest in the interface window 100 suddenly displayed while watching the advertisement, and does not limit the technical rights scope of the present invention.

5 illustrates a string input type I-01 of the interface window 100.

Present a certain character string in the instruction field and enter the character string within the time limit to be considered a valid response. The user inputs a string using a keyboard of a computer terminal, a keypad of various wired / wireless communication devices, and a button of a TV remote controller, and then presses a confirmation button to complete a response.

6 illustrates a push counter type I-02 of the interface window 100.

The number of inputs of a particular key is indicated in the instruction field and the user must enter the key within the time limit to be considered a valid response. The user inputs a character string using the input device of the user terminal 4 according to the instruction and then presses a confirmation button to complete the response. On the other hand, it is not necessarily instructed to repeatedly input a specific key. It is also possible to indicate the repetitive entry of any key or to indicate a mouse click at a particular position.

7 illustrates a copying type I-03 of the interface window 100.

When the instruction directs input of a predetermined character string, the character string may be copied and pasted in the interface window 100 and then input.

8 illustrates the short answer question I-04 of the interface window 100.

Present the short answer in the instructions and enter the correct answer within the time limit to be considered a valid response.

9 illustrates a figure recognition contrast type I-05 of the interface window 100.

When a predetermined figure is presented in the response field and the user inputs the line along the line within the time limit, when the image recognition technique is determined to be valid, the input line of the user is displayed in the effective color. When the user finishes typing, press the OK button. Naturally, the figure may be replaced with other images such as letters, numbers, and pictures.

10 illustrates a figure selection type I-06 of the interface window 100.

It is regarded as a valid response when a predetermined figure is presented in the instruction field and a plurality of figure options are presented in the response field, and the user selects the same figure option as the figure presented within the time limit. The user selects the number of the choice by pressing the number buttons and the arrow keys. Naturally, the figure may be replaced with other images such as letters, numbers, and pictures.

11 illustrates an object tracking shooting game type I-07 of the interface window 100.

Present the moving subject in the instruction box, mark the target when the user points to the subject, and consider the response valid if the user hits the subject within the time limit using the target. When the instruction is a game, the ad server 2 may provide a separate game window.

12 illustrates an object selection shooting game type I-08 of the interface window 100.

Presenting the subject and the plurality of options in the instruction box, selecting the corresponding option and hitting the subject is regarded as a valid response.

FIG. 13 illustrates Mass Reach Form I-09 of the push count of interface window 100.

A valid response is considered if the user enters more than the number of instructions consecutively within the time limit.

14 illustrates a translation I-10 of the interface window 100.

If the user enters the translation string within the time limit according to the variant type for the string of instructions, it is regarded as a valid response. For example, translation is required between a number <-> Korean, a symbol <-> Korean, and an English <-> Korean (pronounced translation).

15 illustrates an arrangement mixed translation I-11 of the interface window 100.

In FIG. 14, an array of character sets (numbers, characters, symbols, etc.) of a character string is mixed to request translation input from a user.

16 illustrates multiple translations I-13 of the interface window 100.

In FIG. 14 and FIG. 15, an arrangement of types (numbers, letters, symbols, etc.) of a problem set is randomly mixed and requires user's translation input.

17 illustrates an additional game type I-13 of the interface window 100.

If the user provides a valid response to any instruction, then the game is additionally provided. Bonus rewards can be provided based on game results.

18 illustrates the short answer input box type I-14 of the interface window 100.

In the short answer type I-04 of FIG. 8, individual input fields of correct answers are displayed in the response field to instruct the user to input a response corresponding to the total number of characters into the input box. You can give the user a hint about the total number of characters and a space hint for Korean characters.

19 illustrates a color selection type I-15 of the interface window 100.

It is considered a valid response by presenting a predetermined color in the instruction field and a plurality of color options in the response column so that the user selects the same color option as the color presented within the time limit. The user selects the number of the choice by pressing the number buttons and the arrow keys. Alternatively, the presentation color may be selected from the colors painted on the specific image displayed in the response column.

20 illustrates a color selection type I-16 of the interface window 100.

A similar image must be presented in the instruction and response fields, and the wrong part of the image in the response field must be selected within the time limit to be considered a valid response.

21 illustrates a game add-on (I-17) of the short answer field of the interface window 100.

Each time you hit a letter in the response field, you can provide a reward game by providing a probability game (eg, Russian roulette, wheel of fortune, slot machine, etc.).

22 illustrates a user identification type I-18 of the interface window 100.

In the instructions, instruct the user to enter a response that only the user knows or uniquely identifies the user (e.g. member ID, password, digit after the social security number).

23 illustrates an interface connotation (I-19) of the interface window 100.

Display specific image information in the interface window 100 and request an arbitrary response. For example, you may be asked to enter the correct answer for a problem related to the image, or you may present the problem and ask for the correct answer regardless of the image. It is also sufficient to require the confirmation button selection without image or response. On the other hand, it is also possible to display a page turn button and require the user to enter a response after checking the instructions while turning the page.

24 illustrates the total number display type I-20 of the interface window 100.

In the group-specific instructions described above (provide bonus rewards for valid responses to all individual instructions in a group), indicate the total number of instructions provided in the individual group and how many times the user currently performs the instructions. do.

25-34 illustrate a business model according to the type of user terminal 4 according to an embodiment of the present invention. For reference, the following examples are for explaining that the user terminal 4 of the present invention can be applied regardless of the terminal type or communication platform, and do not limit the technical rights scope of the present invention.

25 illustrates a multiple choice short answer selection model B-01.

In the mobile communication terminal, the interface window 100 may be displayed on the screen in the process of receiving an advertisement file by accessing the wireless Internet. The computer terminal may display the interface window 100 on the screen while receiving the advertisement file by accessing the wired or wireless Internet. In addition, the TV (IP TV, a terminal equipped with a TV card) is provided with a specific advertisement while watching TV on a TV capable of internet communication, and the interface window 100 may be displayed on the screen during this process. The user's response input is used for all devices (eg keyboard, keypad, mouse, remote control, touch pen, etc.) supported by the terminal.

Fig. 26 illustrates the wire-wireless model B-02 of the figure selection type.

In a small terminal and a mobile terminal capable of accessing the wireless Internet, the interface window 100 is displayed on the screen while viewing the advertisement provided from the advertisement server 2 in real time. The user completes the response input within the time limit through the terminal.

On the other hand, it has already been described that it is possible to receive a voice advertisement using a telephone, to listen to instructions by ARS guidance, and to input a response.

27 illustrates the video and link model B-03.

The user logs in to a site that provides a video advertisement and selects a specific category to watch the video advertisement. When the user is asked to confirm the video viewing, a response is provided according to the instructions of the interface window 100. If the response is valid, the user is given some reward. Furthermore, when a user purchases a product after selecting a link inserted in the interface window 100 and accessing a specific shopping site, an additional compensation according to the purchase amount may be provided.

28 illustrates a banner advertisement insertion model B-04.

When the banner advertisement of the web page includes an interface window and the user clicks on the banner advertisement, the banner window is first executed when the interface window 100 requests a user's response input and the user completes the response. Alternatively, viewing is performed on the interface window 100 after executing the banner advertisement first.

29 illustrates an IP TV model B-05.

When the logged-in user watches the channel set by the advertiser while watching the IP TV, when the advertisement channel is recognized by the program additionally installed in the control program of the set-top box and the interface window is displayed, the user inputs a response using the remote controller. The set top box then transmits the response information to the advertisement server 4.

Meanwhile, an advertiser creates an advertisement for displaying the interface window 100 at the bottom of the advertisement screen. The user may check the interface window 100 at the bottom along with the advertisement while viewing on a general TV (only broadcast data may be received and displayed), and may connect to the ARS and input a response according to the instruction.

30 illustrates a web browser toolbar model B-06.

The interface window is added to the toolbar of the web browser, and the interface information is displayed while the user watches the advertisement provided after the advertisement request using the button of the toolbar, and the user responds to the instructions.

31 illustrates the Internet telephony program insertion model B-07.

While the user executes the Internet telephony program on the user terminal and logs in to access the Internet telephony service site, the user requests to provide an advertisement on the screen of the program and the interface information is displayed while the user views the provided advertisement. As another example, it is also possible for the user terminal 4 to watch the advertisement and respond to the advertisement viewing confirmation of the present invention in the course of executing the chat program or the Internet banking program.

32 exemplifies the TV card model B-08.

In the process of watching a TV after executing a TV viewing program on a computer terminal equipped with a TV card, when the user receives an advertisement from the advertisement server 2 and watches separately from the TV broadcast, the viewing confirmation program additionally installed in the program When the interface window 100 is displayed, the user inputs a response corresponding to the instruction.

33 illustrates the TV card dual screen model B-09.

The TV viewing program presents a dual screen. For example, it is possible to simultaneously display broadcasts of different channels on a screen through a dual screen. By applying this, the program displays a broadcast advertisement on a main screen when displaying an advertisement in an over-the-air broadcast, displays an advertisement provided by the advertisement server 2 on a sub screen, and displays an interface window 100.

34 illustrates a link insertion model B-10.

When the user accesses the link information displayed on the web page, the advertisement viewing confirmation reward of the present invention is provided.

As described above, an embodiment of an advertisement compensation system and an advertisement compensation method for checking and rewarding a user's real-time advertisement viewing according to the present invention are configured. While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It goes without saying that various modifications and variations are possible within the scope of equivalence of the scope.

The following drawings, which are attached to this specification, illustrate preferred embodiments of the present invention, and together with the detailed description of the present invention serve to further understand the technical spirit of the present invention. It should not be construed as limited to.

1 is a schematic diagram of an advertisement compensation system according to the present invention;

2 is an exemplary view of an interface window according to an embodiment of the present invention.

3 is an internal structure diagram of an advertisement server according to an embodiment of the present invention.

Figure 4 is a flow chart of the advertising compensation method according to an embodiment of the present invention.

5 to 24 are exemplary diagrams for display types of interface windows according to an embodiment of the present invention.

25 to 34 are exemplary diagrams of a business model according to a type of a user terminal according to an embodiment of the present invention.

Claims (16)

In order to confirm whether the user actually watching the advertisement data transmitted through the wired and wireless network, the advertisement compensation system that provides a reward for viewing the actual advertisement to the user who responds effectively using the viewing confirmation interface window, Means for defining a type of reward including at least one of cyber money, cash, and prizes to be rewarded to a valid responding user; Means for defining instructions requiring a valid response of a user; Means for defining an input time limit to display a current remaining time in real time in an interface window displayed on a screen of a user terminal and to determine a valid response when the user responds within the remaining time; Means for defining a valid response corresponding to a reward type, an instruction, and a time limit; Means for generating interface information including at least two instructions and a time limit from among defined compensation types, instructions, time limits, and responses; Means for transmitting the interface information while transmitting advertisement data to a user terminal; Means for receiving response information from the user terminal and storing the total number of participations and the effective response number for each user if the user terminal inputs response data after the user terminal displays the interface information in an interface window; And Means for accumulating a reward corresponding to the reward type to a user who responded to a valid response corresponding to the instruction within the time limit; Ad reward system comprising an ad server comprising a. The method of claim 1, The interface window, Advertising randomly generated by the ad server and requesting the input of the random number as a response during the time limit, wherein at least one or more advertisements may be displayed when providing individual advertisements. The method according to claim 1 or 2, The interface window, The advertisement server is provided to the user terminal and displayed; After the user terminal downloads and installs a control program of the interface window from the advertisement server, the program is displayed on the screen. The program is an advertisement compensation system, characterized in that for upgrading by downloading a patch program from the ad server. The method of claim 3, The interface window, The advertisement compensation system, characterized in that suddenly displayed in the user terminal to display the interface information as the content or at the same time receiving the interface information in the state of displaying only the border of the interface window. The method of claim 3, The ad server, Transmit at least two or more interface information while providing at least one advertisement, Each individual interface window provides a basic reward corresponding to a valid response, and when the display of the predetermined number of interface windows is completed, additional rewards or bonus games can be provided in proportion to the total number of valid responses. Providing an additional reward corresponding to the; or In addition to the basic reward for each interface window, additional games may be provided each time, and when a predetermined number of interface windows are displayed, additional rewards or bonus games may be provided in proportion to the total number of valid responses. How to provide additional rewards for results Advertising compensation system, characterized in that can be compensated by. The method of claim 5, The advertisement, Advertising compensation system, characterized in that it may be advertising of the same company or different companies. The method of claim 1, The instructions above, I-01) A string input type for a user to input a character string indicated in an instruction field identically; I-02) a push counter type in which a user repeatedly inputs the number of inputs indicated in an instruction field; I-03) Copy type that the user copies or drags and pastes the string displayed in the instruction field; I-04) Short answer type where the user inputs a correct answer to the short answer question indicated in the instruction field; I-05) a figure recognition contrast type that determines a correct answer through figure recognition and comparison when the user draws a figure similar to the figure with respect to the figure displayed in the instruction field; I-06) a figure selection type for presenting a plurality of figure selection options to a figure displayed in an instruction field and instructing a figure to select a matching figure; I-07) a subject tracking shooting game type instructing the user to hit the subject by displaying a target when the user points to the subject with respect to the moving subject indicated in the instruction field; I-08) a subject selection shooting game type for presenting a plurality of options to the user with respect to the moving subject displayed in the instruction field, and instructing the user to track and hit the subject after selecting the corresponding option; I-09) a large number of push types reaching the predetermined number of times for a predetermined time with respect to the predetermined number of times indicated in the instruction field; I-10) Translation type indicating a character string of the same character type and one transformation method in the instruction field and instructing the user to translate the character string into the transformation method; I-11) an array hybrid translation type for displaying at least two character strings and one variation method in an instruction field and for instructing a user to translate the character string into the variation method; I-12) a multi-translation type in which a string of two or more character types and a plurality of modification methods are displayed in an instruction field and an array mixed type for instructing a user to translate the character string into a plurality of modification methods is combined; I-13) an additional game type that further provides a game when the user provides a valid response to any instruction; I-14) a short answer input box type for indicating a user inputting a response corresponding to the total number of characters in the input box by displaying individual input boxes of correct answers in the short answer type in the short answer type; I-15) a color selection type for displaying a specific color in the instruction box and presenting a plurality of options to instruct the user to select an option of the same color; I-16) Wrong picture search type to display a specific image in the instruction field and a similar image in the response field to instruct the user to select the wrong part of the similar image; I-17) in the short answer input box type, a game addition type of the short answer input box that provides a reward of game results by providing a wheel of fortune, a roulette game, or a slot machine game whenever a user inputs a correct answer in an individual input box; I-18) a user identification type instructing a user to input a response which only the user knows or can identify the user in the instruction field; I-19) Indicate the specific image information, not the question, in the Instructions column, display question abbreviations and page turn buttons that require an arbitrary response, and prompt the user to enter a response after checking the instructions as they flip through the pages. An interface connotation including a page turning type; And I-20) When presenting a plurality of sets of interface information for at least one advertisement, each time the interface information is displayed, the user is displayed by displaying the information of the current number of interface information among the total number of interface information. Show all counts driving engagement Advertising compensation system, characterized in that displayed in a separate interface window including. The method of claim 1, The user terminal, B-01) When multiple-choice questions are displayed in the interface window and the multiple-choice short-answer questions are displayed in which the user inputs the correct answer, enter the correct answer by entering the number using the keyboard, selecting it with the mouse, or moving the arrow keys and selecting the OK button. Multiple choice multiple choice model; B-02) When the user selects a specific answer by dialing an answer using the input device of the user terminal and inputting a response using the input device of the user terminal in the interface window, and the user terminal displaying the problem on the screen. Wired and wireless terminal model of the figure selection type; B-03) a video and link model displaying a shopping mall link in an interface window that allows a user to answer a problem of a figure selection type while watching a video and to purchase a discounted price for an answer user only; B-04) When a banner advertisement of a web page includes an interface window and a user clicks on the banner advertisement, the banner advertisement is executed after viewing confirmation through the interface window or viewing confirmation is performed on the interface window after the banner advertisement. Banner ad insertion model; B-05) IP TV model, when the interface window is displayed while watching IP TV, the user inputs a response with a remote controller and the set-top box transmits the response information to the advertisement server; B-06) a web browser toolbar model in which an interface window is added to a toolbar of a web browser, and the interface information is displayed and the user responds while the user views an advertisement provided after an advertisement request using a button of the toolbar; B-07) Internet telephony program insertion model in which the interface information is displayed while the user requests to provide an advertisement on the screen of the internet telephony program installed in the user terminal and the received advertisement is displayed; B-08) TV card model is installed in the computer terminal, the TV card model that the user responds by displaying the interface information while watching TV; B-09) Using the dual screen function of the TV card, one screen displays the received broadcast and the other screen displays the advertisement provided by the ad server, and responds to the interface information displayed while viewing the advertisement. Screen model; And B-10) Link insertion model displayed on the web page that indicates that compensation can be confirmed according to the viewing confirmation, and when the user accesses the link information, the link insertion model that provides an advertisement and responds to the interface information appearing while viewing the advertisement Advertising compensation system, characterized in that by applying a model including a display interface information on the screen and receives a response from the user. The method of claim 1, The response information, A response result determined by the user terminal whether the user inputs valid response data or response data input by the user in the interface window, Advertisement compensation system, characterized in that if the response data is received, the advertisement server determines whether valid. The method according to claim 1 or 9, The response data, Advertising response system characterized in that the user confirms the instructions through the interface window displayed on the screen and then responds using the input device of the user terminal or ARS after accessing the ARS phone to the wired or wireless telephone terminal. The method of claim 1, The user terminal, Regardless of a specific media medium and communication method, the terminal may receive advertisement data and interface information from the advertisement server on a wired / wireless network and display an interface window containing the advertisement data and the interface information on a screen. Advertising reward system. In the advertisement compensation method of the advertisement server for providing a reward for viewing the actual advertisement to the user who responds effectively using the viewing confirmation interface window, in order to confirm whether the user actually watches the advertisement data transmitted through the wired or wireless network, (S21) defining a reward type including at least one of cyber money, cash, and prizes to be rewarded to a valid responding user; (S22) defining an instruction requesting a valid response of the user; (S23) defining an input time limit to display a current remaining time in real time in an interface window displayed on the screen of the user terminal and to determine a valid response when the user responds within the remaining time; (S24) defining a valid response corresponding to a compensation type, an instruction, and a time limit; (S25) generating interface information including at least two or more instructions including a time limit and a time limit among the defined compensation types, instructions, time limits, and valid responses; (S26) transmitting the interface information while transmitting advertisement data to the user terminal; (S27) if the user inputs response data after displaying the interface information on an interface window appearing on the screen of the user terminal, receiving response information from the user terminal and storing the total number of participations and the effective response number for each user; And (S28) accumulating a reward corresponding to the reward type to a user who responds to a valid response corresponding to the instruction within the time limit; Advertising compensation method comprising a. The method of claim 12, The interface window, A form in which the advertisement server is provided to the user terminal and popped up; A program that displays the interface window is installed in the user terminal, and normally displays only the outline, and displays the contents in real time when the interface information is received, and displays the outline again when the user responds; A form installed and displayed by a toolbar of a web browser of a user terminal; And Displayed together in the advertisement display window of the user terminal Advertising compensation method, characterized in that it can be displayed in any one form. The method of claim 12, The step (S27), Receiving a response result determined by the user terminal whether the user has input valid response data or response data input by the user in the interface window as the response information, And when the response data is received, an advertisement server determines whether the advertisement server is valid. 15. The method of claim 14, The response data, After the user checks the instructions through the interface window displayed on the screen, the user responds by using the input device of the user terminal or ARS telephone access to the wired or wireless telephone terminal, and then ARS response. The method of claim 12, The user terminal, Regardless of a specific media medium and communication method, the terminal may receive advertisement data and interface information from the advertisement server on a wired / wireless network and display an interface window containing the advertisement data and the interface information on a screen. Advertising compensation method.

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