KR101652645B1 - User participative advertizement apparatus and advertising method using thereof - Google Patents

User participative advertizement apparatus and advertising method using thereof Download PDF

Info

Publication number
KR101652645B1
KR101652645B1 KR1020150099105A KR20150099105A KR101652645B1 KR 101652645 B1 KR101652645 B1 KR 101652645B1 KR 1020150099105 A KR1020150099105 A KR 1020150099105A KR 20150099105 A KR20150099105 A KR 20150099105A KR 101652645 B1 KR101652645 B1 KR 101652645B1
Authority
KR
South Korea
Prior art keywords
advertisement
user
data
compensation
response
Prior art date
Application number
KR1020150099105A
Other languages
Korean (ko)
Inventor
김강민
Original Assignee
김강민
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 김강민 filed Critical 김강민
Priority to KR1020150099105A priority Critical patent/KR101652645B1/en
Application granted granted Critical
Publication of KR101652645B1 publication Critical patent/KR101652645B1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to an advertisement apparatus for paying a reward according to user's viewing of an advertisement and an advertisement method using the same. The user participation type advertisement apparatus of the present invention includes an advertisement management unit for outputting an advertisement list including one or more line items and outputting advertisement data corresponding to the selected advertisement item by the user, A response input unit for inputting response data from a user using response means, a compensation determination unit for determining whether or not the user is compensated for viewing the advertisement based on the similarity between the advertisement data and the response data, And a compensation providing unit for providing compensation. According to the present invention, by inputting response data by using various input means such as a camera and a microphone mounted on the user terminal, the user can be more immersed in the advertisement viewing, There is an advantage in that appropriate compensation can be paid only to the user.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a user participation advertisement apparatus and an advertisement method using the same,

More particularly, the present invention relates to an advertisement apparatus for paying a reward according to a user's viewing of an advertisement, and more particularly, And more particularly, to a user participation type advertisement apparatus and an advertisement method using the same.

Recently, as mobile devices such as smart phones and tablet PCs are becoming popular, the mobile advertisement market that exposes advertisements through mobile devices is expanding.

Conventionally, an advertisement is displayed on a part of a screen of a user's mobile device in the form of a banner to expose an advertisement to a user such as a mobile device. An advertiser can watch an advertisement through an advertisement banner, , And discounts are used.

In general, however, users' interests concentrate only on the rewards paid for watching the advertisement. That is, in the past, compensation can be paid without paying attention to the advertisement. Therefore, there is a problem that advertisers can not obtain the advertisement effect due to the excessive investment of the advertisement cost. As described above, according to the conventional advertisement method, since it is not possible to confirm whether or not the user has actually viewed the advertisement, there is a problem that it is difficult to effectively transmit the advertisement contents.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a system and a method for providing advertisement data to a user terminal by comparing the advertisement data exposed by a user with response data inputted by a user who viewed the advertisement, The user can input the response data by using various input means such as a camera, a microphone, etc. so that the user can be more immersed in the advertisement viewing, and the advertiser can actually pay the appropriate compensation A user participation advertisement device, and an advertisement method.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned can be understood by the following description and more clearly understood by the embodiments of the present invention. It will also be readily apparent that the objects and advantages of the invention may be realized and attained by means of the instrumentalities and combinations particularly pointed out in the appended claims.

To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described herein, there is provided a user participation type advertisement apparatus, comprising: an advertisement management unit for outputting an advertisement list including at least one advertisement item and outputting advertisement data corresponding to a user- A response input unit for determining response means of the user and inputting response data from the user using the response means, a compensation determination means for determining whether or not the user is compensated for the advertisement viewing based on the similarity between the advertisement data and the response data And a compensation providing unit for providing a predetermined compensation to the user according to a determination result of the compensation determination unit.

According to another aspect of the present invention, there is provided an advertisement method using a user participation type advertisement device, the advertisement management unit outputting an advertisement list including at least one advertisement item and outputting advertisement data corresponding to the selected advertisement item, Determining a response means of a user according to a type of data, receiving response data from a user using the response means, determining a compensation for a user's advertisement viewing based on the similarity between the advertisement data and the response data, Determining whether the payment is made, and paying a predetermined compensation to the user according to a determination result of the compensation determination unit.

According to the present invention as described above, the advertisement data exposed to the user is compared with the response data inputted by the user who viewed the advertisement, and compensation for advertisement viewing is paid according to the degree of similarity. In particular, It is possible to allow the user to be more immersed in viewing the advertisement, and the advertiser is advantageous in that it is possible to pay the appropriate compensation only for the user to which the contents of the advertisement are effectively delivered .

1 is a configuration diagram of a user participation type advertisement apparatus according to an embodiment of the present invention;
2 is a schematic diagram of a user participatory advertising system in accordance with an embodiment of the present invention.
FIG. 3 is a screen on which an advertisement list is output according to an embodiment of the present invention; FIG.
FIG. 4 is a screen showing advertisement data displayed on a user participation type advertisement device according to various embodiments of the present invention. FIG.
5 is a diagram illustrating a process of receiving text using a text input window according to an embodiment of the present invention.
6 is a diagram illustrating a process of receiving an image using a camera according to an embodiment of the present invention.
7 is a diagram illustrating a process of receiving an image using an image input window according to an embodiment of the present invention.
8 is a diagram for explaining a process of determining similarity between advertisement data and response data.
9 is a diagram for explaining a process of determining similarity between advertisement data and response data based on evaluation information of other users;
10 is a flowchart of an advertisement method using a user participation type advertisement apparatus according to an embodiment of the present invention.

The above and other objects, features, and advantages of the present invention will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings, which are not intended to limit the scope of the present invention. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to denote the same or similar elements.

1 is a configuration diagram of a user participation type advertisement apparatus according to an embodiment of the present invention. A user participatory advertisement apparatus 100 according to an exemplary embodiment of the present invention may include an advertisement management unit 110, a response input unit 120, a compensation determination unit 130, and a compensation unit 140 .

Here, the user participatory advertisement device 100 may include a mobile terminal such as a smart phone, a PC, and a tablet, as well as an information processing terminal through which information is processed through a program, . The advertisement managing unit 110, the response input unit 120, the compensation determining unit 130 and the compensation providing unit 140 constituting the user participatory advertisement device 100 may be configured as separate modules (hardware) , Software, or application.

Meanwhile, the user participation type advertisement apparatus 100 according to the embodiment of the present invention may be implemented as an advertisement system in cooperation with the advertisement server 10 and the advertiser terminal 20 as shown in FIG. In one embodiment of the present invention, the advertisement server 10 receives and manages advertisement information from the advertiser terminal 20 and provides the advertisement information to the user terminal 100 at the request of the user terminal 100 . In addition, the advertiser can register the advertisement information in the advertisement server 10 through the advertiser terminal 20.

Hereinafter, the advertisement management unit 110, the response input unit 120, the compensation determination unit 130, and the compensation unit 140 constituting the user participation type advertisement apparatus 100 according to the embodiment of the present invention will be described in more detail do.

The advertisement management unit 110 performs a function of providing an advertisement to a user at the request of the user. More specifically, the advertisement managing unit 110 may be interlocked with the advertisement server 10 via a wired or wireless network, and may receive the advertisement information registered by the advertiser from the advertisement server 10. The advertisement management unit 110 generates an advertisement list using the received advertisement information, and outputs the advertisement list through a predefined interface. Here, the advertisement information may include information on the compensation that can be paid as a result of the advertisement data and the advertisement viewing, and may include the number of times the user can watch the advertisement according to the selection of the advertiser. For example, the advertising data may be text, image, or video.

In addition, the advertisement list may include one or more advertisement items, and the advertisement list may include at least one of advertisement data, number of times the advertisement can be viewed, and information about object compensation for viewing the advertisement.

3 is a screen on which an advertisement list is output according to an embodiment of the present invention. Referring to the advertisement list of FIG. 3, the advertisement management unit 110 receives three advertisement items from the advertisement server, and displays advertisement data, compensation paid as a result of advertisement viewing, And output the advertisement list. Thereby, the user can select a desired advertisement type through the advertisement data or select an advertisement to be viewed according to the type of compensation required, so that the user can view the required advertisement according to the user's selection. In addition, when the advertiser has set the cost for the advertisement in advance, it is possible to display the number of times the advertisement can be viewed together and set the advertisement to be exposed only until the number of times the advertisement is consumed. Here, the compensation paid to the user as a result of viewing the advertisement may include a reserve, a gift certificate, a coupon, a coupon, and a service provision right.

In this manner, when the advertisement list is output and the user selects any one of the advertisement items, the advertisement management unit 110 may output the advertisement data corresponding to the selected advertisement item.

Preferably, the advertisement management unit 110 may display the advertisement data or the advertisement list using any one of a push notification, a popup notification, and a banner. FIG. 4 is a screen displaying advertisement data in the user participatory advertisement apparatus 100 according to various embodiments of the present invention. Referring to the banner screen 400a of FIG. 4, the advertisement managing unit 110 may be configured to insert a banner into a screen of an application executed through the user participating advertisement apparatus 100, Can be output. 4, the advertisement managing unit 110 may output the advertisement data and the advertisement list by using a push notification message as shown in the push notification screen 400b of FIG. 4 or by using a popup notification window as shown in the popup notification screen 400c of FIG. 4 It is possible.

The response input unit 120 determines the response means of the user according to the type of the advertisement data and receives the response data using the response means. More specifically, the advertisement data may include a text type, an image type, and a user behavior type. For example, the text type refers to the type of delivery of a sentence consisting of one or more words, and the image type refers to an image delivery type such as a logo or a graphic. In addition, the user behavior type is a type that requires a user to perform a specific action, such as a type requiring a user to follow a person appearing in the advertisement, or a type requiring a user to perform an instruction indicated by the advertisement.

Here, the response means of the user means means for inputting response data corresponding to the type of the advertisement data, and may be, for example, a camera, a microphone, an image input means, and a text input means. As a result, it is possible to receive images by using a camera, input voice by using a microphone, and input images or text input means.

The response input unit 120 may determine the response means of the user according to the type of the advertisement data, and may receive the response data from the user using the determined response means. For example, when the advertisement data is a text type, the response input unit 120 may determine a text input window as a response means and input text through a text input window.

In another embodiment of the present invention, response input 120 may be configured such that the user directly writes the characters through the image input window if the advertisement data is of the text type. In this case, if the user writes a character, the character can be extracted from the input image through the image input window.

The response input unit 120 determines the microphone as a response means and outputs the voice of the user through the microphone to the voice input unit 120. [ Input can be received. For this, the response input unit 120 may include a function of converting the voice inputted through the microphone into text. In another example, if the advertisement data is a text type, a microphone, an image input window, and a text input window may be previously designated and provided to the user as an answer means for receiving a text, Response data may be input by using the means.

 In the various embodiments of the present invention, when the advertisement data is of the image type, the response input unit 120 determines the image input window as the response means, and then receives response data corresponding to the advertisement data from the user using the image input window . Also, when the advertisement data is a user behavior type, the response input unit 120 may determine the camera as a response means and receive an image through the camera.

Hereinafter, a process of receiving response data from a user using various response means as described above with reference to Figs. 5 to 7 will be described.

5 is a diagram illustrating a process of receiving text using a text input window according to an embodiment of the present invention. Referring to FIG. 5, the advertisement management unit 110 outputs a screen 500b for displaying an advertisement image screen 500a and a query for confirming whether a user views an advertisement. Then, the response input unit 120 executes a text input window (500c) to receive the response data from the user in response to the inquiry, and receives the text using the text input window.

6 is a view for explaining a process of receiving an image using a camera according to an embodiment of the present invention. Referring to FIG. 6, the advertisement management unit 110 outputs a screen 600b displaying an advertisement image screen 600a and instructions required to the user who viewed the advertisement. Next, the response input unit 120 executes a camera (600c) to confirm whether the instruction is fulfilled or not, and can input an image using the camera.

7 is a diagram illustrating a process of receiving an image using an image input window according to an embodiment of the present invention. Referring to FIG. 7, the advertisement management unit 110 outputs a screen 700b displaying an advertisement image screen 700a and instructions for a user who viewed the advertisement. Then, the response input unit 120 executes an image input window (700c) to check whether the instructions are fulfilled or not, and can input an image using the camera.

As described above, the response input unit 120 allows the user to input response data using a response means such as a camera, a microphone, a text input window, and an image input window mounted on the user terminal, There is an advantage that can be provided.

The compensation determining unit 130 performs a function of determining whether or not the user is compensated for the advertisement viewing based on the similarity between the advertisement data and the response data. More specifically, the compensation determination unit 130 may compare the advertisement data with the response data, and calculate the similarity based on the matching ratio. For example, when the advertisement data is "HOW ", and" HOW "is input from the user, the similarity degree can be calculated as 100%. In addition, when the advertisement data is a graphic, the similarity can be calculated according to the result of calculating the matching ratio of the graphic form of the advertisement data and the graphic form input from the user. Preferably, the compensation determining unit 130 may determine that the compensation for the advertisement viewing of the user is paid only when the calculated similarity is equal to or greater than a predetermined reference value (for example, 80%).

8 is a diagram for explaining a process of determining the degree of similarity between the advertisement data and the response data. Referring to the screen 800a in which the advertisement data and the response data of FIG. 8 are displayed, the matching ratio of the response data received from the user on the basis of the picture included in the advertisement data is calculated, and the similarity between the advertisement data and the response data 95%) exceeds a predetermined reference value (80%), it can be determined that the user is compensated. As shown in FIG. 8, the similarity between the advertisement data and the response data may be output to the user in a separate result screen 800b.

Also, in another embodiment of the present invention, the compensation determination unit 130 may determine whether or not compensation is provided based on the evaluation information of other users rather than the similarity between the advertisement data and the response data. To this end, the advertisement device 100 transmits the advertisement data and the response data input by the user to the advertisement server 10, and the advertisement server 10 transmits the advertisement data and the response data to the other users, Input can be received. As a result, the compensation determination unit 130 can determine whether or not the user is compensated for the advertisement viewing based on the evaluation information input by the other users.

In one embodiment of the present invention, the advertising device 100 may operate in an ad-hoc mode for viewing advertisements or in an evaluation mode for evaluating the results of other users' engagements. The advertisement device 100 can operate by the above-described configuration, and when the advertisement device 100 operates in the evaluation mode, it outputs the advertisement data and the response data of the advertisement viewed by the other user, The evaluation information can be inputted to the similarity degree between the data and the response data. In this case, a predetermined compensation can also be provided to the user who has input the evaluation information.

9 is a diagram for explaining a process of determining similarity between advertisement data and response data based on evaluation information of other users. Referring to FIG. 9, the user participatory advertisement apparatus 100 according to an exemplary embodiment of the present invention may operate in an evaluation mode for evaluating advertisement participation results of other users as shown in FIG. 9, A screen 900a displaying the advertisement data of the advertisement watched by the user and the response data thereof is output and a screen 900b for receiving the similarity between the advertisement data and the response data from the user may be output.

The compensation providing unit 140 performs a function of paying the user a predetermined compensation according to the determination result of the compensation determination unit 130. [ The compensation providing unit 140 may be interlocked with the advertisement server 10 or the payment server (not shown). If the compensation determining unit 130 determines that the user is compensated for viewing the advertisement, A predetermined compensation can be paid. Here, the compensation paid to the user may include at least one of a reserve, a voucher, a coupon, a coupon, and a service provision right.

In the above embodiment, the advertisement managing unit 110, the response inputting unit 120, the compensation determining unit 130, and the determining unit 130 are the same as those of the user participating advertisement device 100 according to the embodiment of the present invention. And the compensation providing unit 140 have been described in the user participatory advertisement apparatus 100, it will be apparent to those skilled in the art that one or more of the above configurations may be implemented in the advertisement server 10. For example, the advertisement managing unit 110 and the response input unit 120 may be implemented in the user terminal 100, and the compensation determining unit 130 and the compensation providing unit 140 may be implemented in the advertisement server 10.

According to the present invention as described above, the advertisement data exposed to the user is compared with the response data inputted by the user who viewed the advertisement, and compensation for advertisement viewing is paid according to the degree of similarity. In particular, It is possible to allow the user to be more immersed in viewing the advertisement, and the advertiser is advantageous in that it is possible to pay the appropriate compensation only for the user to which the contents of the advertisement are effectively delivered .

10 is a flowchart of an advertisement method using a user participation type advertisement apparatus 100 according to an embodiment of the present invention. The configuration of the user participatory advertisement apparatus 100 is as described above, and a detailed description of its configuration is omitted. Hereinafter, an advertising method using the user participatory advertisement apparatus 100 will be described in detail with reference to FIG.

First, the advertisement management unit 110 outputs an advertisement list including one or more advertisement items (S102). As described above, the advertisement managing unit 110 may be connected to the advertisement server 10 through a wired or wireless network, and may receive the advertisement information according to a user's request. To this end, the method may further include receiving advertisement information from the advertisement server 10 before step S102.

Then, when the user selects any one of the advertisement items from the advertisement list, the advertisement data corresponding to the selected advertisement item is output (S104). Here, the advertisement list may include at least one or more pieces of information about the advertisement data, the number of times the advertisement can be viewed, and the information about the compensation for watching the advertisement for each advertisement item.

Although not shown in FIG. 10, steps S102 and S104 may include outputting advertisement data and an advertisement list using at least one of a push notification, a popup notification, and a banner.

Next, the response input unit 120 determines the response means of the user according to the type of the advertisement data (S106), and receives response data from the user using the determined response means (S108). In step S106, the advertisement data may include a text type, an image type, and a user behavior type. Here, the text type means a transmission type of a sentence composed of one or more words, and the image type means an image transmission type such as a logo or a graphic. In addition, the user behavior type is a type that requires a user to perform a specific action, such as a type requiring a user to follow a person appearing in the advertisement, or a type requiring a user to perform an instruction indicated by the advertisement. The response means of the user means means for inputting response data corresponding to the type of advertisement data, and may be, for example, a camera, a microphone, an image input means, and a text input means. Accordingly, it is possible to receive a video using a camera, a voice using a microphone, and an image or text input means.

Although not shown in FIG. 10, steps S106 and S108 may be performed according to an embodiment as follows.

In an embodiment where the advertisement data is a text type, steps S106 and S108 may include determining a text input window as a response means and inputting text through a text input window. Also in the same embodiment, steps S106 and S108 may include determining a microphone as a response means and receiving a voice of the user via the microphone. And converting the voice inputted through the microphone into text for this purpose.

In an embodiment where the advertising data is a user behavior type, steps S106 and 108 may include determining the camera as the response means and receiving the image via the camera.

In an embodiment where the advertising data is an image type, steps S106 and 108 may include determining an image input window as a response means and receiving an image through the image input window.

Then, it is determined whether or not to compensate for advertisement viewing according to the degree of similarity between the advertisement data and the response data (S110). Specifically, in step S110, the similarity may be calculated according to the matching ratio by comparing the advertisement data and the response data. Only when the calculated similarity exceeds a predetermined reference value (for example, 80%) (S112) It can be determined that the user is compensated for watching the advertisement.

If it is determined in step S112 that the degree of similarity does not exceed the predetermined reference value, it is checked whether the user is to be replayed (S114). If the user accepts the replay, steps S108 to S112 are repeated .

Meanwhile, in another embodiment of the present invention, a step of determining whether or not to pay compensation may be performed based on the evaluation information of other users instead of step S110. For this, a step of receiving evaluation information on the degree of similarity between the advertisement data and the response data from another user and a step of determining whether or not the user is compensated for the advertisement viewing based on the evaluation information may be performed.

Finally, if it is determined in step S112 that the degree of similarity exceeds the reference value, compensation is provided to the user (S116). Here, the compensation paid to the user as a result of viewing the advertisement may include a reserve, a gift certificate, a coupon, a coupon, and a service provision right.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, But the present invention is not limited thereto.

Claims (20)

Outputting an advertisement list in which the advertisement data, the number of times the advertisement can be viewed and the compensation for viewing the advertisement are displayed for each of the at least one line item, and outputting the advertisement data corresponding to the selected advertisement item in the output advertisement list An advertisement management unit;
The present invention provides a text input window, a microphone, an image input window, and at least one response means that the user can select from among the cameras according to the type of the outputted advertisement data. A response input unit for receiving response data of either voice or video;
A compensation judging unit for judging whether or not the user is compensated for the advertisement viewing based on the similarity between the advertisement data and the response data; And
And a compensation providing unit for providing a predetermined compensation to the user according to a determination result of the compensation determination unit,
When the advertisement management unit outputs the advertisement data of the text type,
The response input unit provides the microphone as a user-selectable input unit, receives voice data from the user through the microphone,
Wherein the compensation determination unit provides compensation for advertisement viewing according to the degree of similarity between the advertisement data of the text type and the voice data,
When the advertisement management unit outputs the advertisement data of the user behavior type,
Wherein the response input unit provides the camera as input means selectable by the user, receives image data from the user through the camera,
Wherein the compensation determining unit provides compensation for viewing the advertisement according to the degree of similarity between the advertisement data of the user behavior type and the image data
User participatory advertising device.
delete The method according to claim 1,
The advertisement management unit
And outputs the advertisement data and the advertisement list using at least one of a push notification, a popup notification, and a banner.
User participatory advertising device.
delete delete delete delete delete The method according to claim 1,
The compensation determination unit
And determines whether or not the user is compensated for the advertisement viewing based on the evaluation information inputted from another user with respect to the similarity between the advertisement data and the response data.
User participatory advertising device.
The method according to claim 1,
The compensation providing unit
And compensates at least one of the reserve, the voucher, the coupon, the discount voucher, and the service provision right according to the determination result of the compensation determination unit as a compensation for viewing the advertisement of the user
User participatory advertising device.
delete delete delete delete delete delete delete delete delete delete
KR1020150099105A 2015-07-13 2015-07-13 User participative advertizement apparatus and advertising method using thereof KR101652645B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020150099105A KR101652645B1 (en) 2015-07-13 2015-07-13 User participative advertizement apparatus and advertising method using thereof

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020150099105A KR101652645B1 (en) 2015-07-13 2015-07-13 User participative advertizement apparatus and advertising method using thereof

Publications (1)

Publication Number Publication Date
KR101652645B1 true KR101652645B1 (en) 2016-08-30

Family

ID=56886258

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020150099105A KR101652645B1 (en) 2015-07-13 2015-07-13 User participative advertizement apparatus and advertising method using thereof

Country Status (1)

Country Link
KR (1) KR101652645B1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2019091418A (en) * 2017-11-15 2019-06-13 バイドゥ オンライン ネットワーク テクノロジー （ベイジン） カンパニー リミテッド Method and device for controlling page

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20100020272A (en) * 2008-08-12 2010-02-22 권오석 System and its method for verifying and compensating viewer's real time watching on advertisements
KR20140072848A (en) * 2014-05-16 2014-06-13 (주) 앱디스코 Server and method for mediating advertisement

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20100020272A (en) * 2008-08-12 2010-02-22 권오석 System and its method for verifying and compensating viewer's real time watching on advertisements
KR20140072848A (en) * 2014-05-16 2014-06-13 (주) 앱디스코 Server and method for mediating advertisement

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2019091418A (en) * 2017-11-15 2019-06-13 バイドゥ オンライン ネットワーク テクノロジー （ベイジン） カンパニー リミテッド Method and device for controlling page

Similar Documents

Publication Publication Date Title
KR101362425B1 (en) Method and System for Signage Management
KR102171634B1 (en) Ad Evaluation Method Using User's Gaze Tracking, and Managing Server Used Therein
US20110321107A1 (en) System and Method for Interactive Use of Cable Television Devices and Other Devices
KR20120100277A (en) System for integrated electronic commerce platform based on user location using communication network
WO2016095638A1 (en) Method and apparatus for providing direct-presentation service at user equipment and network device
KR20180004433A (en) Image contents sharing system using application program and communication method using the same
KR101708153B1 (en) Method for providing advertisement platform by using non-audible sound wave and apparatus using the same
JP2012234464A (en) Information processing apparatus, information processing method, information processing system and information processing program
KR101151726B1 (en) System and method for intermediating on-line advertisement
KR101652645B1 (en) User participative advertizement apparatus and advertising method using thereof
JP2010186245A (en) Information distribution system, communication device, management server, information distribution method, and program
US20130275220A1 (en) Method and system for advertising
KR101401205B1 (en) Customized advertisement service providing method using user set-up data for smart device
KR20190059718A (en) billing method according to advertising awareness and digital signage system
KR102348949B1 (en) Product sale apparatus using live video quiz and method thereof
KR101945244B1 (en) Local advertising media intermediary system
US20150317657A1 (en) Dynamic ads and group purchases on a movie theatre screen
JP2003337898A (en) Auction server of display use right and video display system
KR101588657B1 (en) Device and method for displaying advertisement, and advertisement server
WO2020161776A1 (en) Content providing system, content providing method, and content providing program
KR102156073B1 (en) Product sale apparatus using live video and method thereof
JP2008191764A (en) Bidirectional questionnaire survey device, survey system, and survey method
KR20190021853A (en) Method for online advertising using a smart phone and system for performed the method
US20230224551A1 (en) System and method of providing advertisement through streaming video
US20160171614A1 (en) System and method for an interactive crowdfunding platform

Legal Events

Date Code Title Description
AMND Amendment
AMND Amendment
AMND Amendment
X701 Decision to grant (after re-examination)
GRNT Written decision to grant
FPAY Annual fee payment

Payment date: 20190613

Year of fee payment: 4