JP2008191764A - Bidirectional questionnaire survey device, survey system, and survey method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a bidirectional questionnaire survey device, a survey system and a survey method which can be easily conducted by using a QR code and a portable terminal. <P>SOLUTION: This bidirectional questionnaire survey method includes a first step for transmitting or reproducing a video including a two-dimensional code showing an electronic mail address corresponding to the response of questionnaires; and a second step for receiving electronic mail to the electronic mail address destination, and for totaling and analyzing the received electronic mail to each electronic mail address. The transmission destination address of the received electronic mail is the electronic mail address generated from a picked-up two-dimensional code image. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an interactive questionnaire survey apparatus, a survey system, and a survey method that can be easily participated by a viewer using a two-dimensional code and a portable terminal and that can be easily performed by a distribution side.

  Conventionally, in TV broadcasting, the questionnaire survey for viewers is conducted by the moderator explaining the question verbally, displaying the question as text information, that is, subtitles, on the TV screen, In the case where the telephone number or network address is immediately telephoned, faxed, connected to the Internet, or sent by e-mail, the answer was received by sending a postcard or the like when offline.

For example, methods disclosed in Patent Documents 1 to 4 below are known.
JP 2004-252901 A JP 2002-27431 A JP 2001-298726 A Utility model registration No. 3107777 JP-A-7-254037

  However, the answering method using the telephone or fax described above has a problem that the troublesomeness of inputting a telephone number and the possibility of inputting an incorrect number eliminate the viewer's willingness to answer. Even when responding via the Internet or email, you ’ll have to enter the address of the connection, and if you ’re using a different computer, you ’ll have to leave your viewing screen. Similarly, there is a problem that the viewer's willingness to answer is lost.

  Also, the distribution side has a heavy burden of placing telephones, faxes, internet connection facilities and operators, and there is a risk of exceeding the capacity that can be accepted if there is a simultaneous response. There is a problem that it is necessary to give a margin to the capacity such as, and when the capacity is actually exceeded, the answer to the questionnaire at the corner is lost.

  In addition, there is a problem that it is difficult to conduct further investigation by contacting the viewer who has answered the questionnaire.

  Accordingly, the present invention has been devised to solve the above-described problems of the prior art, and viewers can easily participate, and distribution can be easily aggregated, and the aggregated results are displayed on the display screen in real time. An object of the present invention is to provide an interactive questionnaire survey apparatus, a survey system, and a survey method.

  In addition, the present invention provides an interactive questionnaire survey device that accumulates a database that contributes to various research and can also expect advertising revenue by providing further questionnaires and information to viewers who participated in the questionnaire on the distribution side, An object is to provide an investigation system and an investigation method.

  It is another object of the present invention to provide an interactive questionnaire survey device, a survey system, and a survey method that can promote viewer participation.

  In order to solve the above-described problem, the interactive questionnaire survey method (1) according to the present invention is a first step of transmitting or reproducing a video including a two-dimensional code representing an e-mail address corresponding to each questionnaire response. A second step of receiving an e-mail addressed to the e-mail address, and sorting and analyzing the received e-mail for each e-mail address, and the transmission destination address of the received e-mail is: The e-mail address is generated from the captured image of the two-dimensional code.

  Further, the interactive questionnaire survey method (2) according to the present invention includes the member registration guide information by specifying the sender email address of the received email in the interactive questionnaire survey method (1) described above. A third step of sending a thank-you email to the sender, and sending further information or a questionnaire to the sender registered as a member by inputting and sending predetermined information to the member registration guidance information And a fourth step.

  The interactive questionnaire survey method (3) according to the present invention is characterized in that, in the interactive questionnaire survey method (2) described above, the predetermined information includes the sender's nickname, age, sex, and current residence area. It is said.

  An interactive questionnaire survey apparatus (1) according to the present invention includes a video transmission unit that transmits or reproduces a video including a two-dimensional code representing an electronic mail address corresponding to each questionnaire response, and an electronic device addressed to the electronic mail address. A receiving server that receives the mail, and a totaling analysis unit that sorts and analyzes the e-mail according to each e-mail address, and the transmission destination address of the received e-mail is the captured two-dimensional code The e-mail address is generated from an image.

  The interactive questionnaire survey device (2) according to the present invention uses the above-described interactive questionnaire survey device (1) to send a thank-you email including member registration guide information to the email using a sender email address. A transmission server that transmits further related information or a questionnaire to the sender registered as a member, and the sender e-mail address is identified from the e-mail by the tally analysis unit. The sender e-mail address.

  An interactive questionnaire survey system (1) according to the present invention includes a video transmission unit for transmitting or reproducing a video including a two-dimensional code representing an electronic mail address corresponding to each questionnaire response, and an electronic mail addressed to the electronic mail address. A receiving server that receives the email, aggregates and analyzes the emails for each email address, and uses the sender email address and a summary analyzer that identifies the sender email address of the email Sending a thank-you email containing member registration guidance information to the sender, and an interactive questionnaire survey device comprising a transmission server for sending further related information or a questionnaire to the sender registered as a member, An image reception display device for receiving and displaying the video sent from the interactive questionnaire survey device, and the image reception table A portable terminal that selects and captures the two-dimensional code indicating a favorite questionnaire response from the video displayed by the apparatus, and transmits the electronic mail using the generated electronic mail address. It is said.

  According to the present invention, since the viewer does not need to input a questionnaire response or a transmission email address, the viewer may have a complicated impression, or an invalid email may be transmitted due to an incorrect transmission address input. Can be prevented. Since the viewer can easily participate in the questionnaire, the viewer's willingness to answer can be promoted. In addition, there is an effect that the distribution side is less burdensome on equipment and staffing, can perform a questionnaire in real time, and can easily count the answers of the questionnaire.

  In addition, viewers can easily participate in the program in real time, buy what was shown in the program or introduced, or obtain related information, and receive presents by participating in questionnaire surveys. And has the advantage of being able to make friends with other viewers with the same preferences and opinions.

  For the distribution side, it is possible to easily conduct surveys and interactive broadcasting without incurring a large amount of money, and it is also possible to easily conduct program research through the questionnaire, making it possible to produce programs that better meet the needs of viewers, There is an advantage that a new program form can be developed. Furthermore, advertising revenue can be estimated by providing additional information and questionnaires to registered viewers, and various research results including product research and consumer research are obtained. This has the advantage that it can be a new source of income related to marketing research.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(First embodiment)
FIG. 1 is a block diagram showing a schematic configuration of the interactive questionnaire survey system according to the first embodiment of the present invention. The interactive questionnaire survey system includes an interactive questionnaire survey device (hereinafter also referred to as a questionnaire device) 1, an image reception display device 2, a mobile terminal 3, a communication network 4 between the questionnaire device 1 and the mobile terminal 3, and a questionnaire A broadcasting network 5 is provided between the device 1 and the image reception display device 2.

  The questionnaire device 1 controls each unit, executes a predetermined process described later, a code creation unit 12 that creates a two-dimensional code based on an e-mail address, the created two-dimensional code and other An image composition unit 13 that synthesizes the distribution image, a distribution unit 14 that distributes the image, a receiving server 15 that receives the e-mail, and a distribution destination address of the e-mail, and distributes the e-mail to perform various statistical analysis And a questionnaire total analysis unit 16 for outputting the results, and a data bus 20 for transmitting data between the units.

  Here, the two-dimensional code refers to data such as characters expressed as a two-dimensional figure and / or color pattern. The most popular two-dimensional code in Japan is the QR code (registered trademark), which can include information corresponding to 4,296 alphanumeric characters, 7,089 numeric characters, and 1,817 kanji characters. Examples of the QR code creation method include those disclosed in Japanese Patent Laid-Open No. 7-254037 and those described in the two-dimensional code symbol (QR code basic specification JIS X0510) which is a standard document of the Japanese Standards Association. FIG. 2 shows an example of a QR code image.

  The image receiving display device 2 has a function of receiving a signal from the questionnaire device 1 and displaying an image on a display screen. The image receiving display device 2 is installed on the viewer side and includes the image of the two-dimensional code. Display the delivered image. Of course, the image reception display device 2 can also be provided in the questionnaire device 1 to monitor the distribution, and the image reception display device 2 can also have an audio output function or the like. There is a machine.

  The portable terminal 3 is used by the viewer. The two-dimensional code displayed on the display screen of the image receiving display device 2 is photographed with a built-in camera, and the two-dimensional code is obtained by performing image processing. It has a function of generating an included e-mail address and returning an e-mail. In addition to sending and receiving mail, it also has a function to connect to the Internet. For example, there are a mobile phone, a PHS, and another portable information terminal.

  Next, the interactive questionnaire survey method according to the first embodiment will be described with reference to the flowchart of FIG. 3 as the operation of the interactive questionnaire survey system shown in FIG.

  In step S0, the contents of the distribution program are prepared. For example, in the case of a gourmet program television broadcast, an analog or digital image is produced and prepared.

  In step S1, when it is desired to conduct a questionnaire regarding the contents of the program as the distribution program progresses, after the control unit 11 determines a plurality of e-mail addresses corresponding to the answers to the questionnaire, the code creating unit 12 A plurality of two-dimensional codes are created based on the addresses.

  For example, suppose that at a point in time when a live broadcast gourmet program progresses, the presenter asks the viewer whether he likes curry rice or ramen. At this time, in the questionnaire apparatus 1 shown in FIG. 1, the control unit 11 prepares a close-up image of curry rice and ramen, and, for example, “yes-curry@amazingTV.co” .jp ”is assigned the email address“ yes-ramen@amazingTV.co.jp ”to the ramen that is the answer. The code creation unit 12 converts the two mail addresses into QR codes and outputs two QR code images.

  In step S2, the image composition unit 13 superimposes or synthesizes the created two-dimensional code images in association with the image of the program content in progress and the plurality of images indicating the answers to the questionnaire.

  For example, as shown in FIG. 4, a curry rice and ramen image, an appropriate caption (caption), and two QR code images representing curry rice and ramen, respectively, are included in the currently broadcast program image. Superimpose (however, the program image currently being broadcast is omitted for simplicity of the screen).

  In step S3, the distribution unit 14 distributes the composite image output from the image composition unit 13 to the outside via the broadcast network 5 such as a television. Distribution means includes wireless distribution using analog or digital radio waves, or wired distribution such as CATV.

  In step S4, the viewer-side image reception display device 2 receives a signal distributed by the questionnaire device 1 via an antenna or a cable, and displays an image on the display screen.

  In step S5, when the viewer wants to participate in the questionnaire survey, the viewer decides one of a plurality of two-dimensional code images indicating the answers of the questionnaire displayed on the display screen of the image receiving display device 2 as the answer, and the portable terminal 3 to take an image.

  For example, if the viewer decides to select curry rice for the selection screen shown in FIG. 4 displayed on the TV screen, the QR code representing the curry rice on the left side of the screen with the mobile phone at hand. Select and take an image.

  In step S6, the mobile phone decodes the QR code to generate an e-mail address included in the QR code, and automatically activates its mail transmission function, for example, as shown in FIG. The viewer executes this automatically activated mail sending function as it is, that is, it sends a mail just by pressing the send button without entering anything about the subject and body, and thereby selects curry rice The answer to the questionnaire is sent out.

  Similarly, if the viewer selects ramen, the user selects the ramen simply by taking a QR code image representing the ramen on the right side of the TV screen in FIG. 4 and executing the automatically activated mail transmission function. Will be sent the answer.

  In step S7, in the questionnaire device 1, the receiving server 15 receives an e-mail from the viewer's mobile terminal 3 via the communication network 4 such as the Internet. The questionnaire totalization analysis unit 16 discriminates, for example, “yes-curry” and “yes-ramen” corresponding to the head account name from the transmission destination address of the received electronic mail, and distributes the electronic mail.

  In step S8, the questionnaire total analysis unit 16 counts the mail for each distributed transmission destination address and performs various statistical analyses. For example, the simplest analysis is to calculate the ratio of the number of mails of each transmission destination mail address indicating the answer result of the questionnaire to the total number of received mails. In this embodiment, as an example, the number of emails that have selected curry and rice and the number of emails that have selected ramen are calculated, and the proportion of emails that have selected curry and rice in all received emails, and the number of emails that have selected ramen. Calculate the percentage. Here, it is assumed that a statistical result of curry rice of 74% and ramen of 26% is obtained.

  Next, in order to visually inform the viewer of the survey results of the questionnaire, the analysis results are imaged. For example, a bar chart showing the ratio of each answer in a questionnaire is created and imaged. As an example, a 74% vs. 26% bar chart can be created.

  In steps S9 and S10, the image composition unit 13 displays an image of the questionnaire survey result, an image of the program content in progress, a plurality of images indicating the answers to the questionnaire, and a plurality of two-dimensional data representing the answers to the questionnaire as necessary. The distribution unit 14 distributes the combined image to the outside of the questionnaire apparatus 1 by combining with the code image.

  In the example shown in FIG. 6, the image composition unit 13 closes up the imaged bar chart tabulation results, and adds the curry rice and ramen images and appropriate captions to the currently broadcast program image. In FIG. 6, the program image currently being broadcast is omitted for simplicity of the screen.

  In step S11, the viewer-side image reception display device 2 receives an image including the survey result of the questionnaire and displays it on the display screen. The viewer can visually know the total results of the questionnaire responses on the TV screen as shown in FIG.

  As described above, in the interactive questionnaire survey system and the survey method according to the first embodiment, the two-dimensional code of the email address corresponding to the answer of the questionnaire performed on the program content image is superimposed on the program in progress. By distributing the images, the viewer captures an image of a two-dimensional code representing an answer he / she prefers among images displayed on the display with a mobile terminal, and executes an automatically activated mail transmission function Thus, it is possible to easily send a questionnaire response to the decrypted e-mail address. This eliminates the hassle and error of input for sending questionnaire responses, and facilitates participation through questionnaire surveys, thereby realizing an interactive questionnaire survey system in which more viewers participate. In addition, since the survey results of the questionnaire are visually displayed on the display in real time, it is possible to visually know the survey results including their answers in real time from the display. Rise. In addition, by using a portable terminal, it is possible to collect questionnaire responses for a plurality of individuals regardless of the number of installed image reception display devices, and to increase the population of the questionnaire.

  In addition, since questionnaire responses can be automatically collected by the machine in the form of e-mail for the questionnaire implementation side, call center installation and operator placement, link sites on the Internet when collecting questionnaire responses by telephone or fax When collecting questionnaire responses using, there are no problems such as exceeding the server capacity due to simultaneous access, and it is possible to present questionnaires with simple equipment and collect and analyze responses in real time. Thereby, a two-way questionnaire survey can be easily realized in broadcasting.

  In the first embodiment, since only the e-mail address is included in the two-dimensional code, the two-dimensional code can be easily created and the image can be decoded with high accuracy. Even with a two-dimensional code displayed on the screen of a display device installed at a street corner, the e-mail address contained therein can be accurately decoded in a short time.

  Furthermore, in the present invention, when creating a composite image to be distributed, the aspect ratio of the image of the two-dimensional code is taken into consideration so that the two-dimensional code can be correctly decoded in consideration of the aspect ratio of the entire image and the screen shape of the image display device. It is also assumed that the display position in the composite image is adjusted.

For example, as shown in FIG. 21, when a two-dimensional code is displayed on a high-resolution image having an aspect ratio of 16: 9, the image is processed into an image having a current standard resolution with an aspect ratio of 4: 3. The two-dimensional code image is closer to the center of the composite image so that the entire two-dimensional code image is displayed even if both sides of the original composite image with an aspect ratio of 16: 9 are cut. It is desirable to arrange in the position. In addition, in an image display device using a small CRT of about 14 inches, since the curvature of the CRT is large, the image is distorted and displayed around the screen. Therefore, a two-dimensional code is arranged at a position close to the periphery of the composite image. In this case, the recognition rate (probability of correct decoding) of the two-dimensional code by the mobile terminal is lowered. Therefore, it is necessary to adjust the aspect ratio of the two-dimensional code in order to reduce the influence of distortion of the display image. For example, if the aspect ratio of the two-dimensional code is set to 1 to 1.2 with respect to the vertical 1, the recognition rate of the two-dimensional code can be increased.
(Second Embodiment)
FIG. 7 is a block diagram showing a schematic configuration of an interactive questionnaire survey system according to the second embodiment of the present invention. The interactive questionnaire survey system according to the second embodiment is different from the interactive questionnaire survey system according to the first embodiment described above in that an interactive questionnaire survey apparatus includes a code creation unit 12 and an image synthesis unit 13. And a video sending unit 19 that replaces the delivery unit 14, a recording unit 17, and a transmission server 18, and a sender e-mail address of an e-mail that the questionnaire summary analysis unit 16 further receives by the receiving server That is, it differs only in that the viewer's e-mail address is specified.

  Here, the video transmission unit 19 is a set of functions of the code creation unit 12, the image composition unit 13, and the distribution unit 14, or functions of the code creation unit 12, the image composition unit 13, and the distribution unit 14. A video including a two-dimensional code for a questionnaire survey prepared in advance is transmitted or reproduced.

  The recording unit 17 stores a database including a questionnaire answer count result, a viewer's e-mail address, and the like.

  The transmission server 18 transmits a thank-you thank-you mail to the viewer's e-mail address specified by the reception server 15 via the communication network 4 such as the Internet.

  Next, the interactive questionnaire survey method according to the second embodiment will be described with reference to the flowchart of FIG. 3 as the operation of the interactive questionnaire survey system shown in FIG.

  Note that the operations in steps S0 to S2 in the flowchart of FIG. 3 are not necessary in the present embodiment, and the operations in steps S3 to S11 are almost the same as those in the first embodiment described above. Omitted for.

  In step S12, the recording unit 17 records various information in a database. Examples of the database include a sender e-mail address of a sender who is a viewer, an identification number assigned to each viewer, the number of responses from each viewer, a flag indicating the latest response, and other information Etc. can be included.

  Specifically, for example, the sender email address specified in step S7 is checked against the sender email address recorded in the database. The value of the parameter representing the number of times is increased by 1, and if there is no corresponding mail address, the address is recorded, and the value of the parameter representing the number of questionnaire responses from the address is set to 1. In this way, it is possible to maintain a database of viewers identified by email addresses and the number of responses. When conducting a questionnaire for the first time using this system, the e-mail address may not be recorded at all in the database, and the e-mail address of the user acquired by some means may be registered in advance. .

  Further, the analysis result performed in step S8 can be recorded in the database according to the category. For example, it is possible to record the analysis results of a survey, such as whether a viewer's preference is positive for a particular food, or whether a viewer places importance on the background for a particular political opinion.

  In step S13, the control unit 11 creates a thank-you thank-you mail for the viewers who participated in this questionnaire survey, and the transmission server 18 uses the sender e-mail address specified in step S7 to thank-you mail. Send. Thank-you mail may include information on membership registration, Internet site link information related to viewers' responses, etc., in addition to messages that thank you for participating in this survey. FIG. 8 shows an example of a thank you mail.

  In step S <b> 14, the viewer transmits and registers, for example, a nickname, age, sex, and current residence area in accordance with the thanks e-mail guidance on the mobile terminal 3. These four pieces of information have the advantage that the characteristics of the viewer can be specified, while the service provider has the advantage that the duty of care related to personal information and privacy protection can be reduced. Through this registration, it is possible to conduct various types of high-quality research including research on new programs using response information of questionnaires from viewers who can identify characteristics.

  FIG. 9 is a diagram showing an example of a registration screen displayed when a viewer who has received a thank you message may register, that is, when the “OK” link in FIG. 8 is clicked.

  In step S15, the questionnaire device 6 records the above-described member information in the recording unit 17 in association with the viewer's e-mail address, and guides the viewer to further information and the questionnaire. Viewers who have registered as members will visit the sites and participate in further surveys. In addition, every time a viewer participates in a questionnaire, a certain kind of privilege or a point that can be exchanged for a present may be accumulated.

  Specifically, for example, as shown in FIG. 10, the questionnaire device 6 guides a program SNS (Social Networking Service) to viewers who have registered as members, so that a new questionnaire (see FIG. 11), information service, Information (see FIG. 12) is provided so that a product can be purchased. Thereby, the sponsor of the program can obtain data for consumer research and product development research, and can also sell the product.

  In addition, for example, when a registered viewer's response shows a tendency to prefer a specific food, the nutritional component of the food, related books, a specific SNS community, a link to the manufacturer's homepage, Additional questionnaires can be presented.

  As described above, in the interactive questionnaire survey system and survey method according to the second embodiment, the same effect as the first embodiment can be obtained, and in addition, from the questionnaire response email of the viewer By sending a thank-you thank-you mail to the viewer using the electronic mail address of the identified viewer's mobile terminal, the viewer can be guided to member registration. By providing additional information and questionnaires to registered viewers, viewers can obtain information that interests them and make it easier for them to buy what was shown in the program or introduced. Will be able to participate in new surveys and make friends with the same preferences. Moreover, since a privilege is also obtained by participating in a questionnaire, a viewer's willingness to participate in a questionnaire survey further increases.

  In addition, the content (image) distribution side can conduct program research through the results of questionnaires, cultivate programs with new contents and forms, and at the same time, conduct consumer research and product development through audience survey responses that can identify characteristics. Information for high-quality marketing research such as research can be collected and provided to sponsors, and new advertising revenue can be expected by introducing and selling products.

  In the first and second embodiments, the broadcasting network 5 between the questionnaire apparatuses 1 and 6 and the image receiving display apparatus 2 is a distribution means for wireless distribution by analog or digital radio waves or wired distribution such as CATV. However, the video distribution means including the two-dimensional code of the present invention is not limited to these, and may be an information network such as the Internet, an intranet, or a local area LAN.

Hereinafter, the present invention will be described from still another application with reference to examples.
(Amazing TV station election program broadcast)
In the first embodiment, a case where the interactive questionnaire survey system of the present invention is applied to an election-related program will be described.

  Note that portions similar to the above-described embodiment are omitted for the sake of brevity. Here, it is assumed that in an election special program or a political program, a viewer participates in a questionnaire in real time and registers as a member in order to reflect his / her opinion while watching the program.

  The viewer who has registered as a member can be guided to a further questionnaire survey as shown in FIG. 13 or a related book and information by a reply mail from the television station.

As described above, in the first embodiment, the program broadcasting side obtains the survey result data by conducting a questionnaire as shown in FIGS. 14 and 15 and provides it to, for example, a magazine or a newspaper company. There is an advantage that a new revenue source can be secured and advertising revenue can be expected by introducing related books. Viewers can save points that can be exchanged for benefits by participating in a questionnaire, and can provide information of interest or purchase books.

(Amazing TV station TV shopping broadcast)
In the second embodiment, an example in which the interactive questionnaire survey system of the present invention is applied to a television shopping program (hereinafter also referred to as a mail-order program) will be described.

  Note that portions similar to the above-described embodiments and examples are omitted for the sake of brevity.

  In the case of a mail-order program, two or more QR codes are displayed on the display screen when a questionnaire survey is conducted on preferences for one product. However, when a product is sold, only one e-mail address can be assigned to one product without considering the color difference, size, etc. of the product. There is. In such a case, other viewers can also program by giving them the option of requesting a product of a different size, color or design, knowing more about the product, or giving feedback about the product, and assigning an email address to them. (See FIG. 16). Here, it is assumed that at any stage, the viewer has already registered as a member as described above.

  Therefore, as shown in FIG. 17, the distribution side can guide the viewers of the members who participated in the questionnaire or requested information to the program SNS / sales channel. Then, the viewer examines information of interest, participates in a questionnaire survey introduced or not introduced in the program as shown in FIG. 18, or directly introduces a product not introduced as shown in FIG. Can be purchased. As a result, all viewers can participate in the program. It is also possible to obtain information on what kind of products the viewer really wants.

  Next, a case where the interactive questionnaire survey system of the present invention is applied to a franchise store or the like will be described.

  In this embodiment, one or more QR codes related to the displayed product are superimposed on a recorded image that is played back by a store terminal or the like. Thereby, the customer can be guided to further detailed information and a questionnaire survey of the product. The recorded image may be recorded on a digital data recording medium such as a DVD, CD-ROM, CD-R, or HDD, or may be recorded on an analog data recording medium such as a VTR tape.

  For example, when a customer sends a mail to a decrypted mail address obtained by photographing a QR code displayed on the screen of the terminal with his / her mobile phone, a related product guide or questionnaire reaches the customer's mobile phone. If the customer further registers customer information, the free sample guide homepage as shown in FIG. 20, the questionnaire homepage as shown in FIG. 18, or the product not displayed or sold in the store as shown in FIG. You can be guided to a page where you can purchase directly.

  In this way, in the third embodiment, the customer side can obtain privilege points and free samples by participating in the questionnaire, and can check the detailed contents of the products and information on the products not sold at the store, There is an advantage that it is possible to purchase products other than the products on display. The store side can collect data for consumer research and product development research through questionnaires. Furthermore, there is an advantage that sales other than stock products can be made, leading to the discovery of new products, and sales can be further promoted by linking with a POS (Point of Sale) database and a member system.

  Although the present invention has been described above with reference to specific embodiments and examples, the present invention is not limited thereto and can be implemented with various modifications without departing from the spirit of the present invention. It is.

1 is a block diagram showing a schematic configuration of an interactive questionnaire survey system according to a first embodiment of the present invention. It is an example of the image of a QR code. It is a flowchart which shows the outline | summary of the interactive questionnaire survey method which concerns on embodiment of this invention. It is an example of the broadcast screen on which the image of the QR code showing a questionnaire answer was superimposed. It is an example of the mail screen of the mobile phone explaining the mail function automatically activated and the mail address obtained by decoding the QR code. It is an example of the broadcast screen on which the image of the survey result of the questionnaire was superimposed. It is a block diagram which shows schematic structure of the interactive questionnaire survey system which concerns on the 2nd Embodiment of this invention. It is an example of the screen of an e-mail of thanks to the viewer who participated in the questionnaire. It is an example of the input screen in the case of performing member registration. It is an example of a mobile phone screen in which members who participated in a questionnaire are guided by further information. It is an example of a mobile phone screen in which members who participate in a questionnaire are guided to a further questionnaire. It is an example of a mobile phone screen in which members who participated in a questionnaire are guided to a purchasing site. It is an example of a mobile phone screen in which members who participated in a questionnaire are guided by further information. It is an example of a mobile phone screen in which members who participate in a questionnaire are guided to a further questionnaire. It is an example of a mobile phone screen in which members who participate in a questionnaire are guided to a further questionnaire. It is an example of the broadcast screen on which the image of two QR codes each representing purchase, an information request, or a questionnaire is superimposed. It is an example of a screen of a mobile phone in which a member is guided by further information. It is the example of a screen of a mobile phone in which a member is guided to a further questionnaire. It is an example of a screen of a mobile phone in which a member is guided to a purchasing site. It is an example of a screen of a mobile phone in which a member is guided by further information. It is a figure explaining determining the arrangement position of the image of the two-dimensional code in a synthesized image in consideration of different aspect ratios of the image display device.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1, 6 Two-way questionnaire survey apparatus 2 Image reception display apparatus 3 Portable terminal 4 Communication network 5 Broadcast network 11 Control part 12 Code preparation part 13 Image composition part 14 Distribution part 15 Reception server 16 Questionnaire total analysis part 17 Recording part 18 Transmission server 19 Video transmission unit 20 Data bus

Claims (6)

A first step of transmitting or playing back a video including a two-dimensional code representing an e-mail address corresponding to each answer of the questionnaire;
A second step of receiving an e-mail addressed to the e-mail address, and sorting and analyzing the received e-mail for each e-mail address;
An interactive questionnaire survey method, wherein a transmission destination address of the received e-mail is the e-mail address generated from the captured image of the two-dimensional code. A third step of identifying a sender email address of the received email and sending a thank-you email including member registration guidance information to the sender;
A fourth step of guiding further related information or a questionnaire to the sender who registered as a member by inputting and transmitting predetermined information to the member registration guidance information. 2. Interactive questionnaire survey method according to 1.   The interactive questionnaire survey method according to claim 2, wherein the predetermined information includes a nickname, age, sex, and current residence area of the sender. A video sending unit for sending or playing back a video including a two-dimensional code representing an e-mail address corresponding to each questionnaire response;
A receiving server for receiving an email addressed to the email address;
A tally analysis unit that sorts and analyzes the e-mail for each e-mail address; and
2. The interactive questionnaire survey device, wherein the transmission destination address of the received e-mail is the e-mail address generated from the captured image of the two-dimensional code. Sending a thank-you email containing member registration guidance information to the sender of the email using the sender email address, and sending further related information or questionnaires to the sender registered member A server,
5. The interactive questionnaire survey device according to claim 4, wherein the sender email address is a sender email address specified from the email by the total analysis unit. A video sending unit for sending or playing a video including a two-dimensional code representing an e-mail address corresponding to each answer of the questionnaire;
A receiving server for receiving an e-mail addressed to the e-mail address;
The e-mail is sorted and analyzed for each e-mail address, and a tally analysis unit for identifying a sender e-mail address of the e-mail, and member registration guide information using the sender e-mail address A two-way questionnaire survey device comprising a transmission server that transmits a thank-you email containing the message to the sender and that transmits further related information or a questionnaire to the sender registered as a member;
An image receiving display device for receiving and displaying the video sent from the interactive questionnaire survey device;
A portable terminal that selects and captures the two-dimensional code indicating a favorite questionnaire response from the video displayed by the image receiving display device, and transmits the e-mail using the generated e-mail address; An interactive questionnaire survey system characterized by comprising.

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