KR101587516B1 - Intelligent authentication advertisement payment system and method using the same - Google Patents

Intelligent authentication advertisement payment system and method using the same Download PDF

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Publication number
KR101587516B1
KR101587516B1 KR1020150053336A KR20150053336A KR101587516B1 KR 101587516 B1 KR101587516 B1 KR 101587516B1 KR 1020150053336 A KR1020150053336 A KR 1020150053336A KR 20150053336 A KR20150053336 A KR 20150053336A KR 101587516 B1 KR101587516 B1 KR 101587516B1
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South Korea
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advertisement
authentication
content
information
payment
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KR1020150053336A
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Korean (ko)
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남경아
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남경아
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

An embodiment of the present invention relates to an intelligent authentication advertisement payment system and an intelligent authentication advertisement payment method using the intelligent authentication advertisement payment system. A technical problem to be solved is to allow a user to view a content advertisement provided by an advertiser, And then proceeds to pay the advertisement cost paid by the advertiser.
To this end, in an embodiment of the present invention, a user terminal performing a predetermined settlement receives a content advertisement registered in an intelligent authentication advertisement server from an advertiser terminal, watches the content advertisement, An advertisement registration module for registering a plurality of content advertisements provided from the advertiser terminal and having respective payment amounts set therein; An authentication generation module that generates authentication information set to be linked to the content advertisement by the advertiser terminal; An advertisement presentation module for transmitting the content advertisement and authentication information linked to the content advertisement to the user terminal; And a content advertisement selected by the user terminal is executed, an authentication process is performed for authentication information linked to the content advertisement, and after completion of the authentication process, a payment fee to be paid by the user terminal is set to a payment amount for the content advertisement And an advertisement execution module for terminating advertisement viewing and performing settlement based on the advertisement cost when the advertisement is received.

Description

TECHNICAL FIELD [0001] The present invention relates to an intelligent authentication advertisement payment system and an intelligent authentication advertisement payment system using the intelligent authentication advertisement payment system.

An embodiment of the present invention relates to an intelligent authentication advertisement payment system and an intelligent authentication advertisement payment method using the same.

As the use of the Internet has become common, the importance of the Internet as an advertising medium has long been acknowledged.

Internet advertising is most common on banners on the homepage. Banners usually contain images, which have links to specific pages. Clicking on the banner will take you to a specific site or event promotional page.

However, a conventional banner advertisement through an Internet browser is provided unilaterally when a user accesses a portal site such as a Naver or the like, and is provided regardless of the sex, age, and interest of the connected user, making it difficult to guarantee the appropriateness of the advertisement.

In the case of an advertiser who spends advertising expenses according to the exposure time of the banner advertisement, even if the user performs another operation while leaving the banner advertisement on the monitor, or even if he / she is absent, the advertisement expenses are uniformly expended. There is a problem that the advertising cost by the user increases.

In addition, the conventional advertisement has a problem in that it does not click, accidentally clicks, or clicks and then immediately closes again, so that it is not possible to know whether or not the user actually recognized the advertisement.

In addition, the general simple click type authentication method also has a problem that the user can not confirm whether the advertisement is effectively recognized by the user because the user clicks the OK button or the simple object without recognizing the advertisement properly.

As a result, existing advertisements are inevitably low in cost, which leads to poor quality of the advertisement, and it is impossible to expect a high advertising effect for both advertisers and publishers, and the user is also interested in advertising that is not given special benefits There is a problem that the effect given by the advertisement is inevitably small.

Open Patent Publication No. 10-2014-0099385 'Active Compensatory Advertising System via Internet Browser and Method thereof' Published Patent Publication No. 102014-0021144 " advertisement viewing confirmation system and method "

An embodiment of the present invention provides an intelligent authentication advertisement payment system that allows a user to view a content advertisement provided by an advertiser, and proceeds with an advertisement fee paid by an advertiser through an authentication process for the advertisement, Provide payment method.

The intelligent authentication advertisement payment system according to an embodiment of the present invention is a system in which a user terminal performing a predetermined payment receives content advertisement registered in an intelligent authentication advertisement server from an advertiser terminal and watches the content advertisement, An advertisement registration module for registering a plurality of content advertisements provided from the advertiser terminal and each having a payment amount set therein; An authentication generation module that generates authentication information set to be linked to the content advertisement by the advertiser terminal; An advertisement presentation module for transmitting the content advertisement and authentication information linked to the content advertisement to the user terminal; And a content advertisement selected by the user terminal is executed, an authentication process is performed for authentication information linked to the content advertisement, and after completion of the authentication process, a payment fee to be paid by the user terminal is set to a payment amount for the content advertisement And an advertisement execution module for terminating the advertisement viewing and performing settlement with the advertisement cost when the advertisement is reached.

Wherein the authentication generation module includes: a game type authentication generation unit for generating game type authentication information in which content advertisement selected by the user terminal and game information related to the content advertisement are combined; A question type authentication generating unit for generating question type authentication information in which a content advertisement selected by the user terminal is combined with quiz information and questionnaire information related to the content advertisement; And a plug-in authentication generation unit for generating plug-in authentication information in which a content advertisement selected by the user terminal and plug-in information provided from the advertiser terminal are combined.

Wherein the authentication creation module includes at least one game template corresponding to the game information, a question, an answer, and a correct answer item for the content advertisement corresponding to the quiz information, a question item for the content advertisement corresponding to the questionnaire information, An item can be created.

In the authentication process, in the case of the game type authentication information, a normal word and an image related to the content advertisement, an abnormal word and an image not related to the content advertisement are respectively applied as items of a predetermined game, In the state where the game is executed, whether or not the authentication according to the user's selection of the item has reached the reference score can be determined.

In the authentication process, in the case of the questionnaire-type authentication information, the answer information about the quiz entered by the user terminal and the score according to the valid answer to the question are inputted into the quiz and the questionnaire information related to the contents advertisement, Depending on whether the score has been reached, it can be decided whether or not to be certified.

In the authentication process, in the case of the plug-in authentication information, a start interface function provided by the advertiser terminal is called to execute an authentication module using a corresponding authentication code and a resource. Can be determined.

Wherein the advertisement execution module monitors the plurality of other content advertisements when the payment fee to be paid by the user terminal is larger than the payment amount for the content advertisement, and when the payment fee reaches the payment amount, And may settle the advertisement cost.

And an application management module for registering an advertisement payment application for settlement of the content advertisement, wherein the application management module stores the identification information of the advertisement payment application and content advertisement type information Can be managed to be linked with the advertisement payment application.

The identification information of the advertisement payment application may be linked to at least one advertisement payment application.

The content advertisement may include any one of an image advertisement, a video advertisement, and an animation advertisement.

According to another aspect of the present invention, there is provided an intelligent authentication advertisement payment method, wherein a user terminal performing a predetermined payment receives content advertisement registered in an intelligent authentication advertisement server from an advertiser terminal and watches the content advertisement, The method comprising: a first step of requesting the intelligent authentication advertisement server for a contents advertisement list through the user terminal, the intelligent authentication advertisement payment method comprising the steps of: A second step of receiving a content advertisement list from the intelligent authentication advertisement server and selecting a desired content advertisement; A third step of requesting an authentication type content advertisement from the content advertisement to the intelligent authentication advertisement server; A fourth step of extracting the requested content type advertisement and transmitting the extracted content type advertisement to the user terminal; A fifth step of executing the authentication type content advertisement received from the intelligent authentication advertisement server; A sixth step of executing authentication information included in the authentication type content advertisement; A seventh step of transmitting a result of executing the authentication information to the intelligent authentication advertisement server to determine whether authentication is successful; And an eighth step of performing settlement using the advertisement cost if the authentication is successful as a result of the determination.

The user terminal is connected to the intelligent authentication advertisement server by executing an advertisement payment application installed in the user terminal between the first step and the second step and then performs user authentication by inputting user information, And extracting the content advertisement list and transmitting the extracted content advertisement list to the intelligent authentication advertisement server.

An intelligent authentication advertisement payment system and an intelligent authentication advertisement payment method using the same according to an embodiment of the present invention allow a user to view a content advertisement provided from an advertiser, Since payment is in progress, the user must be aware of the contents of the contents advertisement to succeed in authentication and to make payment, and further, the user can concentrate on watching the contents advertisement.

1 is a diagram schematically illustrating an intelligent authentication advertisement payment system according to an embodiment of the present invention.
FIG. 2 is a diagram showing a network between the intelligent authentication advertisement server and the user terminal of FIG. 1;
3 is a diagram schematically showing the operation of the authentication generation module of FIG.
4 is a flowchart illustrating an intelligent authentication advertisement payment method according to another embodiment of the present invention.
5 is a flowchart showing the authentication generation step of FIG.

The terms used in this specification will be briefly described and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements as well, without departing from the spirit or scope of the present invention. Also, the terms "part," " module, "and the like described in the specification mean units for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

FIG. 1 is a view schematically showing an intelligent authentication advertisement payment system according to an embodiment of the present invention, FIG. 2 is a view showing a network between the intelligent authentication advertisement server and a user terminal of FIG. 1, And schematically showing the operation of the authentication generation module.

Referring to FIG. 1, an intelligent authentication advertisement payment system according to an embodiment of the present invention is a system in which a user terminal 30 performing a predetermined settlement receives a content advertisement from an advertiser terminal 20, And then proceeds to settle the advertisement with the advertisement cost paid by the advertiser through the authentication process for the viewing.

In this intelligent authentication advertisement payment system, in the case of a small payment in which a small amount of payment is made, the user is allowed to pay the advertisement fee paid by the advertiser through the authentication process of watching the advertisement and watching the advertisement properly, The user is encouraged to watch the advertisement and the content of the advertisement is recognized, so that the authentication is successfully performed and the settlement is performed. Thus, the advertisement effect can be raised by inducing the interest of the user and providing the advertisement with the reliable authentication , Which can help advertisers, publishers, and users alike.

The user terminal 30 is a terminal device that accesses the intelligent authentication advertisement server 10 through a wired / wireless network, receives a predetermined article or service, performs payment, and watches an advertisement for payment. At this time, the user can perceive the contents advertisement through the direct action such as clicking, touching, keyboard input, left / right up / down movement, fingerprint recognition or the like with respect to the user terminal 30. [ To this end, the user terminal 30 of the present invention may be a smart phone, an IPad, a PDA (Personal Digital Assistant), a HPC (Hand Personal Computer), a web pad, a notebook, a WAP ) Phone, a Palm PC, an e-Book terminal, a Hand Held Terminal (HHT), a PC, and a smart TV.

Also, the advertiser terminal 20 accesses the intelligent authentication advertisement server 10 through the wired / wireless network, registers and manages a desired content advertisement in the intelligent authentication advertisement server 10, sets an advertisement cost for the content advertisement, A laptop, a smart phone, an IPad, a PDA, and the like capable of registering and managing a content advertisement and capable of executing an Internet browser or an application on the device, , An HPC, a web pad, a WAP phone, a Palm PC, an e-Book terminal, an HHT, and a smart TV.

The intelligent authentication advertisement server 10 is connected to the user terminal 30 or the advertiser terminal 20 via a wired or wireless network to provide an intelligent authentication advertisement service, And is provided to register membership information or content advertisement information through subscription.

2, the intelligent authentication advertisement server 10 includes an advertisement registration module 110, an authentication generation module 120, an advertisement presentation module 130, an advertisement execution module 140, Management module 150. FIG. Although not shown, the intelligent authentication advertisement server 10 receives user information or advertiser information including unique information (e.g., ID, password) of a user or an advertiser from the user terminal 30 or the advertiser terminal 20 A membership management module for registering and authenticating as a member by receiving and inputting a user ID, advertiser information, content advertisement information, payment amount information, advertisement cost information, and the like, As shown in FIG.

The advertisement registration module 110 is a device in which at least one content advertisement is registered from the advertiser terminal 20, and a predetermined payment amount is set by the advertiser in the content advertisement. Also, the advertisement registration module 110 may connect the authentication process generated by the authentication generation module 120 to the registered content advertisement. At this time, the advertisement registration module 110 can assign various kinds of authentication to one content advertisement, and when there are a plurality of types of authentication, the authentication can be randomly selected when the user watches the content advertisement. Also, the content advertisement may be differently priced according to the type of authentication to be connected.

The content advertisement may include any one of an image advertisement, a video advertisement, and an animation advertisement. In addition, the content advertisement may further include an html document.

The authentication generation module 120 generates authentication information set to be linked with the content advertisement by the advertiser terminal 20 and includes at least one game template corresponding to the game information as the authentication information, A question and answer for the advertisement, and a correct answer item, and a questionnaire item and a selection item for the content advertisement corresponding to the questionnaire information. Also, the authentication generation module 120 can be generated by a plug-in method using a development tool, an SDK, a library, and a standard interface. The authentication generation module 120 can assign a score to each authentication process and specify a success score.

Such an authentication generation module 120 may be a great advertising effect when it develops an interesting authentication game and becomes a topic. In other words, according to the authentication generation module 120, since the user can not know when the authentication will be performed during the viewing, the user can not take his or her eyes off the advertisement viewing, and the interesting authentication process with the game is introduced. You can maximize promotions for your products by allowing you to put in an authentication process that can test whether your ads are well understood. As a result, since the advertiser goes through a reliable authentication process, it leads to an increase in the will and the unit price for providing the advertisement, and the user can substitute the payment when necessary, thereby increasing the desire for active advertisement viewing.

In order to implement this operation, the authentication generation module 120 includes a game type authentication generation unit 121, a question type authentication generation unit 122, and a plug-in authentication generation unit 123. [

The game type authentication generating unit 121 generates game type authentication information in which the content advertisement selected by the user terminal 30 and the game information related to the content advertisement are combined. The game type authentication generating unit 121 applies the normal words and images related to the content advertisement and the abnormal words and images not related to the content advertisement as the items of the preset game, The game type authentication information can be generated such that the authentication is determined according to whether the score according to the user's selection of the item has reached the reference score. That is, the game-type authentication generating unit 121 generates authentication information in a game format that the game type authentication unit 121 must properly select an item corresponding to the contents advertisement contents. The game type authentication generating unit 121 may be a device for generating correct authentication information such as correct mole catching, correct ballooning, One of the game templates is selected, and a part for registering a normal word and an image corresponding to the contents of the content advertisement and a part for registering an abnormal word and image for the wrong content are set. At this time, the input contents are randomly mixed and applied to game items (balloons, moles, patterns). Also, the game-type authentication generating unit 121 may designate the duration of the game, the maximum number of items, and a score that is a criterion of success.

The questionnaire-type authentication generating unit 122 generates questionnaire-type authentication information in which the content advertisement selected by the user terminal 30 and the quiz information and the questionnaire information associated with the content advertisement are combined. The questionnaire-type authentication generating unit 122 generates questionnaires and questionnaire information related to the contents advertisements. The questionnaire-type-authentication-generating unit 122 obtains answer information on the quiz entered by the user terminal 30, The questionnaire type authentication information can be generated so as to determine whether or not the authentication is performed. That is, the questionnaire-type authentication generating unit 122 is a template that can combine the quiz and the questionnaire corresponding to the contents advertisement to give the authentication and survey effect at a time, and can pass the quiz and the questionnaire, . In this case, the template is set to be divided into a part for inputting a quiz and a part for inputting a questionnaire, a quiz part for creating a question and an answer item for an advertisement and designating a correct answer item, One of the options can be specified as invalid when selected. Here, the reason for designating the invalid item is to prevent the reliability of the question from being lowered by selecting any one without reading the contents. In the invalidation item, contents that are not related to the contents of the questionnaire are inputted. In addition, the questionnaire-type authentication generating unit 122 is provided with a random combination of quizzes and questionnaires so that the user can read the contents thoroughly, the quizzes are validated by selecting the correct answer, and the questionnaire is validated Respectively. In addition, the questionnaire-type authentication generating unit 122 stores and manages the questionnaire contents and the answer statistics separately so that the advertiser can confirm the user response statistics on the questionnaire through numerical values and graphs, so that the invalid items are excluded from the questionnaire statistics Respectively.

The plug-in authentication generating unit 123 generates a plug-in authentication result by combining the content advertisement selected by the user terminal 30 and the plug-in information provided from the advertiser terminal 20 so that the advertiser can directly develop and set the authentication process Information. The plug-in authentication generating unit 123 calls the start interface function provided by the advertiser terminal 20 to execute the authentication module using the authentication code and the resource, and determines whether or not the authentication is performed according to whether the cancel event or the end event is called So that the plug-in authentication information can be generated. The plug-in authentication generation unit 123 is an apparatus for an advertiser to directly implement and register authentication, and develops using the development tool and framework provided by the authentication generation module 120. The plug-in authentication generation unit 123 generates a basic standard API And files such as html, image, and js as a development result can be packaged and registered as one.

The advertisement presentation module 130 is a device that transmits authentication information linked to a content advertisement and a content advertisement to a user terminal 30. The advertisement presentation module 130 communicates with the user terminal 30 in which the content advertisement is displayed and responds to the request of the user terminal 30, in which the content advertisement to be transmitted to the user is managed and executed. For example, the advertisement presentation module 130 performs an authentication process for an AppID requested at the start of content advertisement payment, extracts a content advertisement list suitable for a corresponding application and a user at the time of requesting a content advertisement list, Type content ad is extracted and transmitted together with the advertisement, the statistics management of the content advertisement selected by the user terminal 30, the authentication success, the billing, and the like can be performed.

The advertisement execution module 140 is a device for executing the content advertisement selected by the user terminal 30. The authentication process is performed for the authentication information linked to the content advertisement. After the authentication process is completed, When the settlement cost reaches the settlement amount for the content advertisement, the user stops watching the advertisement and performs the settlement based on the advertisement cost.

In addition, when the payment cost to be paid by the user terminal 30 is larger than the payment amount for the content advertisement, the advertisement execution module 140 may allow the user terminal 30 to view a plurality of other content advertisements, Once you reach the amount, you can close the ad and pay for the advertising costs.

The advertisement execution module 140 is a device for driving a content advertisement to the user terminal 30 and is driven at a time when advertisement payment is required in the web or application of the user terminal 30. [ More specifically, the advertisement execution module 140 requests the content advertisement list after receiving the application ID from the application management module 150, outputs the received content advertisement list, and selects the content advertisement list Receives the advertisement information and the authentication information for the selected content advertisement, and outputs the content advertisement to be executed. Also, the advertisement execution module 140 performs authentication after watching the content advertisement, transmits the authentication result of the user to the server, outputs the next content advertisement until the payment amount is reached, Upon reaching, the content advertisement is terminated and payment is proceeded, but if payment fails, payment is not made.

The application management module 150 is a device for registering an advertisement payment application for payment for content advertisements, and stores identification information of the advertisement payment application and content advertisement type information, which is executed through the advertisement payment application, And the like. The app management module 150 is used by the publisher terminal 40 to register an app or site to be paid for, and gives an application ID (AppID) when the application is registered. Also, the application management module 150 can designate or restrict the types of advertisements to be used in the application, and can register and manage a plurality of applications according to login IDs. At this time, the AppID should be called in the server input value when the payment for the content advertisement proceeds.

According to the intelligent authentication advertisement payment system configured as described above, the content advertisement provided from the advertiser is viewed by the user, and the advertisement payment for the advertisement is paid through the advertisement fee paid by the advertiser. Therefore, only when the user recognizes the content of the content advertisement, authentication can be successfully performed and payment can be performed, and further, the user can concentrate on watching the content advertisement.

Hereinafter, an intelligent authentication advertisement payment method using an intelligent authentication advertisement payment system according to an embodiment of the present invention shown in FIGS. 1 to 3 will be described in detail.

FIG. 4 is a flowchart illustrating an intelligent authentication advertisement payment method according to another embodiment of the present invention, and FIG. 5 is a flowchart illustrating an authentication generation step of FIG.

4 and 5, an intelligent authentication advertisement payment method according to another embodiment of the present invention is a method in which a user terminal 30 performing a predetermined payment is transmitted from an advertiser terminal 20 to an intelligent authentication advertisement server 10 ), Receives content advertisements registered in the Internet, watches content advertisements, and authenticates the viewer, and proceeds with the advertisement cost paid by the advertiser.

More specifically, the intelligent authentication advertisement payment method includes a first step (S10) of requesting a contents advertisement list to the intelligent authentication advertisement server 10 through the user terminal 30, A third step S30, a third step S30, a third step S30, a third step S30, a third step S30, a third step S30, A fourth step S35 for extracting the requested authenticated content ad from the user terminal 30, a fifth step S40 for executing the authenticated content ad received from the intelligent authentication ad server 10, A sixth step (S50) of executing the authentication information included in the content advertisement, a seventh step (S60) of transmitting the result of executing the authentication information to the intelligent authentication advertisement server 10 As a result of the determination in step S60 (S60) If successful and a eighth step (S70) of performing a payment for advertising cost.

Between the first step (S10) and the second step (S20), the user terminal 30 accesses the intelligent authentication advertisement server 10 by executing the advertisement payment application installed in the user terminal 30, (S15) of performing user authentication, extracting a content advertisement list corresponding to user information, and transmitting the extracted content advertisement list to the intelligent authentication advertisement server 10.

In the intelligent authentication advertisement payment method configured as described above, payment and entry can be made by viewing the intelligent authentication advertisement at a place where a small payment or a fee-charged content is required.

In order to achieve this, the intelligent authentication advertisement payment method first requests the contents advertisement list to be set according to the conditions by placing the AppID and the additional information (age, sex, etc.) in the application (App) And displays the content advertisement list list to the user. Then, the user can select the content advertisement to be viewed from the list or designate it at random. However, the content advertisement to be watched may be a predetermined advertisement. At this time, the content advertisement includes a video advertisement and an image or animation advertisement. In the video advertisement, after the video ends, the image advertisement waits for the input of the user by displaying an authentication screen requesting authentication after a certain time. At this time, if there is no input from the user for a predetermined period of time, the advertisement is automatically canceled and the settlement does not proceed. Also, if the input for the requested authentication is not correct, the settlement does not proceed. At this time, the screen for requesting authentication may vary depending on the content advertisement, and the authentication type and the verification process may be pattern recognition, game authentication, questionnaire type authentication, or the like as described below.

In the case of the pattern recognition, various items are displayed in a lattice form. Among them, the item related to the contents of the contents advertisement is dragged and checked to see if the pattern is correct. At this time, a large number of patterns are supplied and set at random.

As an example of the above-mentioned game authentication, in the case of a balloon game authentication, several balloons are randomly displayed on the screen, and each balloon contains an image or a word in a balloon. Among them, it is a game that starts by selecting only the balloons that match the content of the contents. Also, if you hit the balloon that matches the content of the content, you will get the score. If you hit the wrong balloon, you will be deducted.

As another example of the above-mentioned gain authentication, in the case of the mule game authentication, in each of the several mole caves, the moles stick out one by one arbitrarily, and each mole exits the head with an image or a word. At this time, it is a game in which only the mole containing the content of the advertisement suitable for the contents advertisement is caught. In other words, if you catch a mole that contains content that matches the contents of the content ad, you get a score. If you catch a mole that contains the wrong content, it becomes a penalty. Successful authentication is required to reach the specified score. In addition, there are several ways to add familiar, easy and simple games to authenticate when the game is successfully completed.

In the case of the questionnaire-type authentication, the quiz and the questionnaire about the contents advertisement contents are displayed at random, and a correct answer for the quiz should be selected, and one of the valid answers for the questionnaire should be selected. At this time, it is necessary to select the correct answer for the quiz, and if the wrong answer is selected, it becomes a deduction. Also, if you choose invalid answers for the questionnaire, you should carefully read and select the questionnaire because the certificate itself becomes invalid.

Such an intelligent authentication advertisement payment method as described above can be applied to any place where a microtransaction is performed, such as a web toon view, a game money charge, a paid contents application, a YouTube video view, or the like.

Although the present invention has been described in connection with the preferred embodiments thereof, it will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

10: intelligent authentication advertisement server 20: advertiser terminal
30: user terminal 40: publisher terminal
110: Ad registration module 120: Authentication creation module
121: game type authentication generating unit 122: question type authentication generating unit
123: plug-in authentication generation unit 130: advertisement presentation module
140: Ad execution module 150: App management module

Claims (12)

The user terminal performing the predetermined payment receives the content advertisement registered in the intelligent authentication advertisement server from the advertiser terminal and watches the content advertisement and proceeds with the advertisement cost paid by the advertiser through the authentication process for the viewing It is an intelligent authentication advertisement payment system,
Wherein the intelligent authentication advertisement server comprises:
An advertisement registration module for registering a plurality of content advertisements provided from the advertiser terminal and each having a payment amount set therein and designating a plurality of types of authentication processes for one content advertisement or randomly selecting a plurality of content advertisements, ;
An authentication generation module that is set to be linked to the content advertisement by the advertiser terminal, a rule for a score is given in each authentication process, and an authentication information in which a success score is specified is generated;
An advertisement presentation module for transmitting the content advertisement and authentication information linked to the content advertisement to the user terminal; And
The content advertisement selected by the user terminal is executed, the authentication process is performed with respect to the authentication information linked to the content advertisement, and after the authentication process is completed, the payment fee to be paid by the user terminal reaches the payment amount for the content advertisement And an advertisement execution module for terminating advertisement viewing and performing settlement with the advertisement cost,
The authentication generation module
A game type authentication generating unit for generating game type authentication information in which a content advertisement selected by the user terminal and game information related to the content advertisement are combined;
A question type authentication generating unit for generating question type authentication information in which a content advertisement selected by the user terminal is combined with quiz information and questionnaire information related to the content advertisement; And
And a plug-in authentication generating unit for generating plug-in authentication information in which a content advertisement selected by the user terminal and plug-in information provided from the advertiser terminal are combined,
In the authentication process, in the case of the plug-in authentication information, a start interface function provided by the advertiser terminal is called to execute an authentication module using a corresponding authentication code and a resource. Is determined,
The plug-in authentication generation unit implements a basic standard API (Application Programming Interface) using a development tool and a framework provided by the authentication generation module 120 and then generates at least one of html, image, and js Wherein the plurality of files are packaged into one file and registered.
delete The method according to claim 1,
The authentication generation module
A question item, an answer, and a correct answer item for the content advertisement corresponding to the quiz information, a question item and a selection item for the content advertisement corresponding to the questionnaire information, and at least one game template corresponding to the game information Features an intelligent certified advertising billing system.
The method of claim 3,
In the authentication process, in the case of the game type authentication information, a normal word and an image related to the content advertisement, an abnormal word and an image not related to the content advertisement are respectively applied as items of a predetermined game, Wherein the authentication is determined according to whether a score according to a user's selection of an item has reached a reference score in a state where the game is executed.
The method of claim 3,
In the authentication process, in the case of the questionnaire-type authentication information, the answer information about the quiz entered by the user terminal and the score according to the valid answer to the question are inputted into the quiz and the questionnaire information related to the contents advertisement, And determining whether or not the authentication has been performed based on whether the score is reached or not.
delete The method according to claim 1,
The advertisement execution module
The user terminal watches a plurality of other content advertisements and terminates the advertisement viewing when the settlement costs reach the settlement amount when the payment cost to be paid by the user terminal is larger than the payment amount for the content advertisement, And the settlement is carried out at a cost.
The method according to claim 1,
And an application management module for registering an advertisement payment application for payment for the content advertisement,
Wherein the application management module manages the identification information of the advertisement payment application and the content advertisement type information executed through the advertisement payment application to be linked with the advertisement payment application.
The method of claim 8,
Wherein the identification information of the advertisement payment application can be linked to at least one advertisement payment application.
The method according to claim 1,
Wherein the content advertisement includes one of an image advertisement, a video advertisement, and an animation advertisement.
The intelligent authentication advertisement payment system according to claim 1, claim 3, claim 5 or claim 7, wherein the user terminal performing the predetermined payment is a content advertisement registered in the intelligent authentication advertisement server from the advertiser terminal And viewing the content advertisement and proceeding with the advertisement cost paid by the advertiser through the authentication process for the viewing,
A first step of requesting the intelligent authentication advertisement server for a content advertisement list through the user terminal;
A second step of receiving a content advertisement list from the intelligent authentication advertisement server and selecting a desired content advertisement;
A third step of requesting an authentication type content advertisement from the content advertisement to the intelligent authentication advertisement server;
A fourth step of extracting the requested content type advertisement and transmitting the extracted content type advertisement to the user terminal;
A fifth step of executing the authentication type content advertisement received from the intelligent authentication advertisement server;
A sixth step of executing authentication information included in the authentication type content advertisement;
A seventh step of transmitting a result of executing the authentication information to the intelligent authentication advertisement server to determine whether authentication is successful; And
And if it is determined that the authentication is successful, performing the settlement based on the advertisement cost.
The method of claim 11,
The user terminal is connected to the intelligent authentication advertisement server by executing an advertisement payment application installed in the user terminal between the first step and the second step and then performs user authentication by inputting user information, And extracting a content advertisement list and transmitting the extracted content advertisement list to the intelligent authentication advertisement server.
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