KR20010096159A - Method For Advertisementing Back Screen Of Internet - Google Patents

Abstract

PURPOSE: A method for an internet reverse advertisement is provided to enhance an advertising effect through a bidirectional communication between an advertiser and a netizen by publicizing a quiz show event and delivering an event commodity to a prizewinner. CONSTITUTION: An internet connecting terminal(11) connects to the internet(12) by wire/wireless. A web server(13) provides an internet reverse advertisement. A managing server(14) is connected with the web server(13), and provides all sorts of data related to the internet reverse advertisement to the web server(13). An advertisement constructing server(15) is connects to the managing server(14), and provides data or files of various advertisements manufactured by an advertisement constructing terminal(16) to the managing server(14). A guiding database(17) is connected with the managing server(14) and stores various guide texts. A member database(18) is connected with the managing server(14) and stores member information. An advertisement database(19) stores a plurality of advertisements as data or a file. An advertiser database(20) stores information of an advertiser. An event database(21) is connected with the managing server(14) and stores contents of an event and a prizewinner list. A homepage(22) displays contents of an internet reverse advertisement web service and all sorts of information. A plurality of sub pages(23) display the corresponding contents when the user clicks an advertisement on the homepage(22).

Description

Method for Advertisement Back Screen Of Internet}

The present invention relates to a reverse Internet advertising method, and more specifically, by introducing a new concept and strategic products between various businesses through the Internet through a new concept of the Internet advertising marketing business model for the new activation of the Internet advertising marketing market advertisers In addition to creating mutual synergies through new marketing strategies, it is easy to identify market trends and respond to netizens' reactions, and it is possible to expand the revenue structure by reducing advertising costs and increasing sales.

In general, advertisements on the Internet do not escape the form of Benhur advertisements, and when a netizen clicks or selects an ad frame of a certain size, that is, a subpage that automatically connects to a website of the advertisement or displays various information on the screen. By loading the video, for example, pictures, patterns, phrases, etc. by displaying the advertising effect is created.

However, up to now, the internet marketing advertising strategy shows advertisers displaying unilateral Benhur advertisements on the homepages or subpages of various websites. As a result of the marketing advertising strategy of the company, a new marketing business model is required due to the rapid change of the Internet environment.

The present invention is to solve the conventional problems as described above, the contents of the video or a still image is inserted into the back of the screen, the front of the card emails with a variety of instructions written on the e-mail address of the netizens quiz In addition to promoting the show event, the netizens who participated in the quiz show event will be notified of the winning result via card email, and the winners will be delivered directly to the winners to maximize the advertising effect through two-way communication between advertisers and netizens. In addition to providing netizen-centered services, the aim is to provide a reverse Internet advertising method that enables various advertising models to be realized through strategic joint marketing through a new marketing model.

In order to achieve the above object, the present invention provides a web server for operating an Eshow.com website for providing reverse advertising on the Internet, a management server for operating various databases related to reverse advertising web services, and advertisements intended by an advertiser. In the advertisement building server for producing and providing, and the Internet reverse advertising method for providing a reverse advertising web service on the Internet through the guide, member, advertisement, advertiser, event database, and the homepage; The first step is to select advertisers and create and save advertisements with pictures, patterns, and texts intended by advertisers, and to promote the quiz show event held at regular intervals by sending card emails to homepages and netizens. Step 2, after checking the quiz show contents of the card email sent to the e-mail address of the netizen and the quiz show contents guided through the homepage of the e-show.com website, A third step of finding a correct answer through the Internet, a fourth step of loading a homepage and a login process when the user accesses the Internet and enters the quiz show through the Internet to access the Eshow.com, and the netizens Check whether the event icon is selected, and if the event icon is selected, load the subpage of the event icon. The fifth step of checking whether the quiz show event correct answer icon is selected by the netizen, and if the correct answer input icon is selected by the netizen, the correct answer input form is read and displayed on the screen. A sixth step of storing the correct answer to the quiz show event inputted by the user; and when the quiz show event period ends, determining whether or not the correct answer is based on the event correct answer input by the members who participated in the event. The seventh step of calculating the input time and selecting the netizens entered in the shortest time in order, storing the selected winner's member information, and sending a card email containing the winner's information and prize information to the netizen's e-mail address. And prize winners of the quiz show event at the address of the winner. And including the eighth processing station delivery provides Internet advertising method according to claim configured.

The present invention provides an image reverse advertisement method of an event advertiser image product is inserted into a video and a still image on a background screen of the card email, and the event contents are transmitted to the netizen's e-mail address in front of the event. do.

In the sixth step of determining whether the quiz show event is the correct answer, if the determination result is not the correct answer, the image product advertisement of the event advertiser is inserted as a video and a still image on the desktop by the e-mail address of the corresponding netizen, It provides a reverse Internet advertising method, characterized in that by sending a card email with a drop-out notice on the front.

1 is a block diagram schematically showing the system configuration of the Internet reverse advertising method according to the present invention.

Figure 2 is a flow chart for explaining the Internet reverse advertising method according to the present invention.

Figure 3 is a flow chart for explaining the Internet reverse advertising method according to the present invention.

Figure 4 is a flow chart for explaining the Internet reverse advertising method according to the present invention.

* Description of the symbols for the main parts of the drawings *

11: Internet access terminal (1, N) 12: Internet

13: Web Server 14: Management Server

15: advertising construction server 16: advertising construction terminal

17: guide database (DB) 18: member database (DB)

19: advertising database (DB) 20: advertiser database (DB)

21: Event Database (DB) 22: Homepage

23: subpage

The configuration and operation of the advertising method using the Internet according to the present invention will be described in detail through an embodiment of the present invention.

1 is a block diagram schematically showing the system configuration of the Internet advertising method according to the present invention, Figure 2 is a flow chart for explaining the Internet reverse advertising method according to the present invention, Figure 3 is a present invention Flow chart for explaining the Internet reverse advertising method according to, Figure 4 is a flow chart for explaining the Internet reverse advertising method according to the present invention.

Referring to this, reference numeral 11 denotes that the Internet user is connected to the Internet 12 through a personal computer (PC) or Internet TV installed in a home or office space, and a portable communication terminal carried by the user such as PDA (Personal Digital Assistants), a mobile phone, or the like. Internet connection terminal for physically wired or wireless connection, 12 is a known Internet, 13 is a web server for providing Internet reverse advertising according to the present invention, 14 is connected to the web server 13, Internet reverse advertising web service The management server for providing various data related to the web server 13, 15 is connected to the management server 14 to manage the data or files of various advertisements produced from the advertisement building terminal 16 to be described later management server ( 14 to provide an ad building server, 16 is connected to the ad building server 15 to produce an advertisement, such as a picture, pattern, text, or to modify the produced advertisement One advertising construction terminal, 17 is connected to the management server 14, a guide database for storing the general usage guide, membership terms, advertising method, advertiser status, event guide, etc. of the Internet reverse advertising website, 18 is the management server The member database, which is connected to the member 14 and stores member information such as ID, name, gender, occupation, address, contact, email address, and the like in detail, 19 is configured to display a plurality of advertisements produced and modified from the advertisement building terminal 15. Ad database for storing data or files, 20 is the advertiser information of the Internet reverse advertising, such as advertiser details, contract terms, contract period, advertisement content, ad frame size, etc. advertiser database for storing and managing, 21 is the management server 14 ) And the contents of the quiz show event that is executed at regular intervals such as week, month, quarter, etc. The event database for storing the 22, the homepage is displayed on the Internet reverse advertising web service content and various information and various advertising icons, 23 is made of the phrase or icon form of the various information provided through the homepage 22 When a user clicks on an advertisement, it consists of a number of subpages that display the content.

An embodiment of the Internet reverse advertisement method according to the present invention configured as described above will be described in detail with reference to FIGS.

First, the eshow.com website of the web server 13 that provides the Internet reverse advertisement web service according to the present invention selects the advertiser to be advertised by the reverse advertisement method of the Internet as shown in FIG. 2 (ST 1). Detailed information such as advertiser personal information, contract terms, contract period, advertisement contents, advertisement frame size, etc. are stored in the advertiser database 20 (ST 2), and the advertisement is made of, for example, pictures, drawings, text, etc. intended by the advertiser. The water is produced through the advertisement building terminal 16 and stored in the form of data or a file in the advertisement database 16 (ST 3).

The Eshow.com website of the web server 13 reads various event contents for conducting a quiz show event at regular intervals such as week, month, quarter, etc. from the event database 21 to the screen through the home page 22. Guide (ST 4), and the e-mail in the form of a cart according to the event schedule of the quiz show, insert the event advertiser's image product advertisement on the card email desktop, and write the event content on the front of each member The e-mail address will be sent (ST 5). Here, the composition of the card e-mail is inserted into the desktop of the quiz show event such as a new product, such as a video or image, and the content of the quiz show such as the name of the product in front. After finding the correct answer, we will give this product to the first 10 people who upload the correct answer to Eshow.com. (E.g. brand name / model name / feature / function / price / age group / 5 or more of release date)

In addition, as shown in Figure 3 netizens check the quiz show content of the card email sent to their e-mail address or the quiz show contents guided through the homepage 22 of the e-show.com website, the advertiser of the quiz show advertiser In order to find the correct answer through the homepage, agency, newspaper advertisement, etc., and to register the correct answer through the Internet 12, a web browser such as Netscape Navigator and an Explorer of the Internet access terminal 11 thereof. After executing the Internet 12 website such as Netzgo, Cheon Lian, etc. by mysteriously, the user attempts to connect to the Internet 12 by inputting his / her ID and password (ST 11).

Subsequently, when the netizen enters the domain address of the Eshow.com website, the web server 13 loads the homepage 22 and displays the screen, and performs a login procedure to check membership. ST 12) If the netizen selects an event icon (ST 13), and if an icon other than the event icon is selected, the subpage 23 of the icon selected by the netizen is displayed on the screen (ST 14). ).

The web server 13 loads the subpage 23 of the event icon and displays it on the screen when the event icon is selected in step ST 13 to confirm whether the event icon is selected, and then answers the quiz show event by the netizen. If the input icon is selected (ST 15) and the netizen selects another icon, for example, an event winner icon, the winner list stored in the event database 21 is read out and displayed on the screen (ST 16).

The web server 13 reads the correct answer input form stored in the guide database 17 and displays it on the screen when the correct answer input icon is selected in step ST 15 to confirm whether the correct answer input icon is selected (ST 17). The quiz show event correct answer inputted by the netizen is stored in the event database 21 (ST 18).

On the other hand, when the quiz show event period ends, the web server 13 reads from the event database 21 the stored event correct answers inputted by members participating in the corresponding event (ST 21) and determines whether the correct answer (ST 22). If the result is not the correct answer, the advertisement contents of the video or the still image is inserted on the desktop to the member's e-mail address, and the card e-mail containing the dropout guidance, the correct answer, and the product information of the event is transmitted to the front (ST). 23).

The web server 13 calculates the time when the netizen inputs the correct answer when the determination result is correct in step ST 22 of determining whether the correct answer is made (ST 24), and sequentially selects the netizens inputted in the shortest time. Netizen's membership information is stored in the event database 21 (ST 25), the advertisement contents of the video or still image is inserted into the desktop with the member's e-mail address, and the winner's guide and prize information of the event are written on the front. A card email will be sent (ST 26). In this case, a member who has been dropped by the correct answer input time is inserted into a video or a still image of an advertisement on the desktop, and is dropped out of the event due to a timeout. A card email will be sent.

The web server 13 encloses the goods of the quiz show event and various guide flyers to the winner's address through the list of winners stored in the event database 21 (ST 27). In addition, the souvenir gift is delivered through the event advertisers agency or headquarters, if the province will be processed for shipping.

Therefore, as described above, the reverse Internet advertising method according to the present invention inserts the advertisement contents of the video or the still image to the back of the screen to the netizens, and sends a card email with various guide phrases on the front to guide the quiz show event. In addition, two-way communication between advertisers and netizens is provided by sending winning card emails to a certain number of netizens who input the information input by the netizens who participated in the quiz show event in the shortest time. Maximize the advertising effect through the netizen-centered service, as well as strategic marketing through the new marketing model can realize a variety of advertising models.

In addition, the reverse Internet advertising method according to an embodiment of the present invention is not limited to the above embodiments, and various modifications and changes can be made without departing from the technical gist of the invention.

According to the reverse Internet advertising method according to the present invention made as described above, the advertisement contents of the video or the still image is inserted to the back of the screen to the netizens, and a quiz show event is transmitted by sending a card email with various guide phrases in front of the screen. In addition to the organizers, participating in the quiz show event to send a certain number of winners by sending the winning card e-mail and direct delivery of the event prizes to maximize the advertising effect through the two-way communication between advertisers and netizens, and provide netizens-oriented services In addition, it is effective to realize various advertising models through strategic joint marketing through a new marketing model.

Advertiser according to the present invention can enjoy the reverse advertising effect through various types of products through video card e-mail through the video, thereby reducing the advertising costs and information creation and community based on the netizen needs to identify the president trend as well as customer reduction and The reward is to trigger a repurchase.

Claims (3)

In order to provide reverse advertising on the Internet, a web server 13 for operating an Eshow.com website, a management server 14 for operating various databases related to reverse advertising web services, and an advertisement intended for an advertiser are produced and provided. Internet reverse advertisement method for providing reverse advertisement web service on the Internet through advertisement building server 15, guide, member, advertisement, advertiser, event database 17, 18, 19, 20, 21, and homepage 22 To; Select the advertiser, the first step to create and save the advertisements in the picture, pattern, text intended by the advertiser, and send a card email to the homepage 22 and netizens email address of the quiz show event that is held every certain period After the second stage of promotion and the quiz show contents of the card e-mail transmitted to the e-mail address of the netizen and the quiz show contents guided through the homepage 22 of the Eshow.com website, the homepage of the quiz show advertiser And the third step of finding the correct answer through the agency and newspaper advertisement, and accessing the Internet 12 to enter the quiz show correct answer through the Internet 12, and accessing the Eshow.com loading the homepage 22 And the fourth step of performing a login procedure, and if the event icon is selected by checking whether the event icon is selected by the netizen, After loading the page 23 and displaying it on the screen, the fifth step of checking whether the quiz show event correct answer input icon is selected by the netizen, and if the correct answer input icon is selected by the netizen, reads the correct answer input form. A sixth step of displaying the screen and displaying the quiz show event correct answer inputted by the netizen; and when the quiz show event period ends, determining whether or not the correct answer is determined based on the event correct answer input by members participating in the event, If the answer is correct, calculate the time for entering the correct answer, select the netizens entered in the shortest time in order, save the selected winner's member information, and send a card email with the winner's information and prize information to the netizen's e-mail address. The seventh step of transmitting the prize and the prize of the quiz show event to the winner's address; Internet advertisement advertising method comprising the eighth step of enclosing the delivery guidance announcement processing. The method of claim 1, The image product advertisement of the event advertiser is inserted as a video and a still image on the background of the card email, and the event contents are written on the front of the card email and transmitted to the e-mail addresses of netizens. The method of claim 1, In the sixth step of determining whether the quiz show event is correct or not, if the determination result is not correct, the event advertiser's image product advertisement is inserted as a video and a still image on the desktop using the e-mail address of the corresponding netizen, and is dropped in front of the quiz show event. Internet advertising advertised method characterized in that for sending a card email with a written description.