KR20000037317A - Method for advertising through communication network using game - Google Patents

Abstract

PURPOSE: An advertising method using a network game is provided so that a user interest can be induced and a degree of recognition on an advertisement can be enhanced by giving incentive to the user according to the record in a network game. CONSTITUTION: An advertising method using a network game includes several steps. A step is to construct randomly and display the matrix screen overturned a plurality of advertisement drawings according to the connection of a user. If the user clicks the advertisement, displaying the corresponding advertisement, if the advertisements clicked by odd or even numbers are coincided, a state for displaying the advertisement is maintained. if the advertisements clicked by odd or even numbers are not coincided, the advertisement is again overturned. The step is repeated until the all advertisement is represented(S20). A record production step(S80) draws the user's record being conducted the game steps. An incentive providing step(S90) is to endow incentive according to the user's record.

Description

Advertising method using communication game {METHOD FOR ADVERTISING THROUGH COMMUNICATION NETWORK USING GAME}

The present invention relates to an advertising method using an information and communication network, such as the Internet, and to an advertising method using a game on the communication that can increase the user's awareness of the advertisement through a game related to the advertisement.

In general, a conventional advertising method using an information communication network allocates a predetermined area in a banner or box shape to a home page of a web site opened in an information communication network such as the Internet. And display advertisements relating to specific goods or services in this area. Later, when a visitor to this homepage clicks on the above banner or box ad, it will link to display the ad content that introduces the product or service of the ad, thereby linking the visitor to the advertiser's product (including the service). The form and details can be known.

In another conventional communication advertising method, when a specific person accesses an information communication network (for example, the Internet) through a predetermined terminal, an advertising window called an Add Bar is displayed on the screen of the terminal. In addition, there is a method of increasing the advertising effect by providing a credited amount to the terminal user by accumulating a predetermined contract according to the time when the ad bar is displayed.

However, the conventional communication advertising method, such as displaying a banner advertisement on a homepage of a web site or displaying an ad bar on a user's terminal screen, is intended to advertise if the user is interested in the actual advertisement contents and does not examine it carefully. There is a problem that can not raise the awareness of the product or service, and especially unless the visitor or terminal user actively approaches the advertising content to read or listen to the advertising content, the actual advertising effect can not be expected.

Also, the conventional methods only show the user, but cannot obtain data on how fast and how impressively the users perceive each advertisement.

Accordingly, the present invention has been made to solve the problems of the prior art as described above, by allowing the user to play a game related to the advertisement picture to be advertised, and give incentives according to the grades raised through the game, It relates to an advertising method using a communication game that can be induced to increase the awareness of the advertisement.

In addition, an object of the present invention is to provide an advertising method for obtaining statistical data on how the user's awareness of each advertisement.

1 is a schematic block diagram of hardware for carrying out the present invention.

2 is a flowchart illustrating an advertisement method using a game on communication according to a preferred embodiment of the present invention.

FIG. 3 is a flowchart for describing a process of registering a member when the user is not a user registered as a member in the user verification step shown in FIG. 2.

FIG. 4 is an example of a screen showing an advertisement picture that is randomly arranged to a user initially during a game process according to the present invention.

5 is a screen example showing a state in which all the advertising picture is covered during the game process according to the present invention.

6 is a screen example when the same advertisement picture is clicked in succession during the game process according to the present invention.

7 is a screen example when a different pair of advertisement pictures are clicked after the screen of FIG. 6 in the game process according to the present invention.

FIG. 8 is a diagram showing an example in which information about time and clicks used for pairing for each advertisement picture is created as statistical values. FIG.

<Explanation of symbols for main parts of drawing>

10: computer for game server 20a..20n: user terminal

In order to achieve the above object, an advertisement method using a communication game according to the present invention comprises randomly constructing a matrix screen in which a plurality of advertisement pictures are inverted as a user connects to the user, and when a user clicks an advertisement, A game that shows an ad, but if the ad that the user clicks on the odd numbered ad matches the ad that the user clicks on the odd numbered ad, the ad remains visible, if it doesn't match, it is flipped over again and repeated until all the ads appear. And a grade calculation step of assigning grades of the user who performed the game step, and an incentive granting step of granting incentives to the user according to the graded scores of the user.

In addition, the user may be paid in kind such as cash or merchandise as an incentive, and may add points commonly used in communication.

The game may include generating a matrix on a display screen on a communication, randomly combining positions of advertisement pictures to be inserted into the matrix, and inserting advertisement pictures into the matrix according to the combined position. Step, the step of displaying all the advertisement pictures upside down, the step of allowing the user to click on the displayed advertisement picture by using a mouse input device, and the like, when the user clicks the odd-numbered advertisement and the even-numbered advertisement matches the advertisement. Is displayed, and if it does not match, turn over and display again, and when the user matches all the advertisement pictures, the game ends.

In this case, a step of showing the advertisement pictures inserted in the matrix for a predetermined time may be further included between the step of inserting the advertisement pictures into the matrix and the step of displaying all the advertisement pictures upside down.

In addition, when the user clicks on the same pair of advertisement pictures in succession and the advertisement is displayed, the user may click on the advertisement picture to link to the advertiser homepage of the advertisement.

In addition, the advertiser may calculate and provide statistics on the time required to match each advertisement picture and the number of clicks.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram of hardware for carrying out the present invention. As can be seen from the drawings, the hardware for carrying out the present invention includes a game server computer 10 for providing a game related to advertisement. It consists of a user terminal (20a..20n) that can be connected to the game server computer 10 through the information communication network (N). Here, the game server computer 10 and the user terminal (20a..20n) can be connected to the information communication network (N) through a variety of devices and methods currently known, such as a modem (Modem) or CSU (Channel Service Unit), which is Since it is a technique for the main pipe, a separate description will be omitted.

The game server computer 10 is a workstation consisting of a main processor, memory and peripherals of relatively fast performance so that each user can enjoy a game smoothly at the same time even when a large number of users are connected through the information communication network (N). Work Station or better systems are preferred, but not required.

Herein, the game server computer 10 may include general hardware of a computer system, such as a main processor, a network adapter, a display adapter, a main memory device and an auxiliary memory device, and software such as an operating system and various application programs. It includes, and this is a description for the chief officer in the technical field of the present invention, a separate description will be omitted.

The user terminal 20a..20n is generally a personal computer of Netizen, which surfs the Web through the information communication network N, but a personal digital assistant (PDA) As long as the game server computer 10 and the user computer 20a..20n, such as a digital assistant or an internet-connected home game machine, can be connected to an information communication network that can be commonly connected, any type of terminal can implement the present invention. Can be.

However, the user terminal 20a..20n is provided with at least one user operation means such as a keypad or a mouse input device to participate in and play a game provided by the game server computer 10. It is desirable to have both a keypad and a mouse input device.

As described above, the information communication network N may be connected to the game server computer 10, the user terminal 20a .. 20n, and the server computer 30 of the point affiliate company in common to perform data communication with each other. It is enough, and for example, the information communication network (N) may be the Internet (Internet).

Hereinafter, the advertisement method of the present invention using the hardware configured as described above will be described in detail with reference to FIGS. 1 to 8.

First, the user starts the advertisement method of the present invention by operating the user terminal 20 and connecting to the game server computer 10, from the game server computer 10 to the user terminal 20 to the game server computer 10. The homepage configuration files of the opened website are downloaded and the initial screen of the homepage provided by the game server computer 10 is displayed on the display screen of the user terminal 20.

For example, the homepage of the website opened by the game server computer 10 is preferably written in Hypertext Markup Language format, but may be written in any format as long as it can be read by a computer system. .

Next, the game server computer 10 confirms the identity of the connected user (S10).

For example, when the user enters his or her ID and password in the initial screen, the game server computer 10 processes the login or successful login in contrast with the registered member information or logs in. It is treated as a failure, and if it is treated as a login failure, the game cannot be joined.

On the other hand, if the user is a new member who does not register as a new member can be registered in the initial screen, an embodiment of this is as follows.

When the user registers for a new member, the game server computer 20 presents the terms of service to the user (S110), asks the user's consent (S120), and if the user does not agree, the user moves to the initial screen. If the user agrees to the Terms of Service, the user can enter the details of the user (S130).

When the user confirms the input contents (S140), the game server computer 20 inputs the personal details input by the user into a database such as an auxiliary memory device and approves the login (S150).

Then, when the user's identity is confirmed, the game server computer 10 waits for the user's selection about the game start (S20), and when the user selects the game start, a matrix of predetermined columns is generated. (S30).

After generating the matrix as described above, the game server computer 10 randomly combines the arrangement positions of the advertisement pictures stored in the auxiliary storage device or the like (S40), and the advertisement pictures according to the combined arrangement positions. Is inserted into the matrix (S50).

The game server computer 10 also displays the generated game screen on the display screen of the user for a short time, for example, for 10 seconds. An embodiment of the generated game screen is shown in FIG. 4.

The game screen shown in FIG. 4 is an initial screen before starting a game, and shows the matrix M in which the advertisement picture P is inserted for a while for a predetermined time (for example, about 10 seconds). In step S, when the game starts after the predetermined time is exceeded, a screen in which all the advertisement pictures P of the matrix M are flipped is displayed as shown in FIG. 5.

In some embodiments, the game may be started without showing the generated game screen to the user. That is, the screen of FIG. 4 may be omitted and the screen may be directly proceeded to the screen of FIG. 5.

Next, the game server computer 10 proceeds the game according to the game screen generated as described above (S60).

The user clicks on the hidden advertisement picture P of the matrix M by using a key or mouse input of a keypad not shown in the user terminal 20. The hidden advertisement in the clicked portion will be displayed and the user will continue to click on another picture.

In this case, as shown in FIG. 6, when a pair of identical pictures are consecutively clicked, that is, when the user clicks on the odd-numbered ad and the even-numbered ad matches, the corresponding ad is found and continues to be advertised. Will remain, but they will be hidden again if you click on different pairs of pictures as shown in FIG.

When the game server computer 10 finds an advertisement by successively clicking a pair of identical pictures, the game server computer 10 may link the advertisement to the homepage of the advertiser while the advertisement remains. In this case, when the user clicks on the advertisement again during the game, the user is connected to the homepage of the advertiser.

In addition, the game server computer 10 stores the number of clicks until each pair of advertisements is finally clicked and found for each advertisement.

In addition, a click count meter C1 and a progress time meter C2 may be displayed on the top of the matrix M so that the user can easily check the number of clicks and the time that the game is progressed.

Whether or not the game is terminated (S70), the game is terminated when the user matches all of the advertising picture (P), but the user selects to stop or cancel the game by operating the keypad or mouse input during the game There may be a case where the game is terminated.

When the game is finished as described above, the game server computer 10 calculates the ranking and score of the user and inputs the calculated result into a database stored in the auxiliary storage unit, etc. (S80), where the ranking and the score are the user's all the advertisement picture (P) It is preferable to calculate the sum of the number of clicks and the time taken to fit all pairs, for example, to calculate the rank and score using the average time spent per click divided by the total number of clicks You may.

Next, the game server computer 10 gives an incentive to the user according to the calculated ranking and score (S90). The incentive may also provide cash or goods in kind as the incentive. You can also add points such as Money.

Next, the game server computer 10 asks the user whether to re-challenge (S100), and if the user selects the re-challenge, the process returns to the step (S30) of generating a matrix and starts a new game, while the user does not select the re-challenge. If not, exit the game.

In the game server computer 10, as shown in FIG. 8, for each game played by each user, the time required to match each advertisement picture and the number of times of user clicks are calculated as statistics and the advertiser is calculated. To the public.

The statistics provided include clicks for each banner, average match time (the time it took to find a picture pair for that banner), links (the number of times a user clicked on the ad and entered the advertiser's homepage), and match rate ( Banner counts ÷ clicks x 100) and CTR (Click Through Ratio = links ÷ (banners / 2) x 100).

Shorter average match times or fewer clicks mean that users are more likely to remain in memory. Thus, advertisers can obtain useful data to investigate how their banner ads are appealing to users.

As mentioned above, although some Example was given and demonstrated this invention, this invention is not limited to this. Those skilled in the art will appreciate that many modifications and variations can be made without departing from the spirit of the invention.

As described above, the present invention provides a game that matches a picture of an advertisement to a user connected by using an information communication network, and gives an incentive according to the results of the user's performance while playing the game. There is an effect that can increase awareness.

In addition, the present invention has the effect that it is possible to measure the user's awareness of each advertisement picture by providing information such as the time required to match each advertisement picture and the number of clicks by creating a statistical value.

In particular, since the game provided by the present invention is a method in which the user sees the advertisement picture for a while and then gropes the memory to match the picture, the advertisement content is strongly imprinted on the user to maximize the advertisement effect.

Claims (7)

In the communication advertising method, As the user connects, a matrix screen in which a plurality of advertisement pictures are turned upside down is randomly displayed to the user, and when the user clicks on the advertisement, the corresponding advertisement is displayed, but the user clicks on the odd-numbered advertisement and the even-numbered advertisement. If the ad matches, the ad stays visible; if it doesn't match, it flips back over and repeats it until all the ads appear, A grade calculation step of assigning grades of the user who has performed the game step; Advertising method using a game on the communication, characterized in that consisting of an incentive granting step for granting an incentive to the user according to the score of the user. The communication method according to claim 1, wherein in-kind cash or merchandise is paid as an incentive to the user. The advertisement method using a game on a communication as claimed in claim 1, wherein points which are commonly used in communication are added to the user as incentives. According to any one of claims 1 to 3, wherein the game step, Generating a matrix on the communication display screen; Randomly combining the arrangement positions of the advertisement pictures to be inserted into the matrix; Inserting advertisement pictures into a matrix according to the combined position; A step of displaying all the advertisement pictures upside down, A step of allowing the user to click on the displayed advertisement picture by using a mouse input device and the like, A step in which the advertisement remains displayed when the user clicks on the odd-numbered advertisement and the even-numbered advertisement matches, and if it does not match, flips it over and displays it; Advertising method using a game on the communication, characterized in that consisting of the step of ending the game when the user matches all the advertising pictures. The method of claim 4, wherein And displaying the advertisement pictures inserted into the matrix for a predetermined time between the step of inserting the advertisement pictures into the matrix and the step of displaying all the advertisement pictures upside down. The method of claim 4, wherein When a user clicks on an advertisement picture of the same pair consecutively and the advertisement is displayed, the user clicks on the advertisement picture, and the advertisement method is linked to the advertiser's homepage. . [4] The communication method according to any one of claims 1 to 3, further comprising a step of calculating and providing statistics to the advertiser about the time required to match each advertisement picture, the number of clicks, and the like. Advertising method using the game on top.