JP2001306941A - Advertisement method and advertisement system using computer network and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method capable of obtaining effective advertisement effects by using a computer network. SOLUTION: This process for deciding the winner of a prize is provided with a stage (S102) for inviting task responders, a stage (S103) for presenting advertisement information and tasks to the task responders, a step (S104) for accepting responses to the tasks, and a stage (S105) for deciding whether or not the accepted responses fulfill prescribed conditions. Thus, it is possible to give the applicants incentives to carefully listen to the advertisement information by including the state (S104) that the applicants can subjectively participate in.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method using a computer system, and more particularly, to a method for obtaining an effective advertisement effect using an Internet environment.

[0002]

2. Description of the Related Art In recent years, with the spread of computer network systems represented by the Internet, advertising activities using computer systems have been active. As these advertising activities, for example, what is called a banner-type advertisement using a Web page, or an e-mail magazine format using e-mail or the like as a mainstream are mainly used.

[0003] In a Web page and an e-mail magazine, an advertiser may provide advertisement information and provide prizes and the like to attract the interest of Web page viewers and e-mail magazine subscribers. Often done. Usually, the number of winners who can win a prize is predetermined,
Winners are determined by lottery from among the applicants (applicants). At this time, it is often the case that a quiz is set and a lottery is conducted for correct answerers.

[0004]

However, the method of determining a prize by lottery in a sweepstakes is that once an applicant has performed an application procedure, he or she will be involved in processing until the winner is determined. Therefore, the degree of interest in the advertiser is low, and a sufficient advertising effect cannot be obtained. In addition, since a certain period of time is required from the application procedure to the winning determination, the characteristics of the computer network such as real-time property and interactive property cannot be utilized.

[0005] It is an object of the present invention to provide a method capable of obtaining an effective advertising effect by utilizing the features of a computer network.

[0006]

According to an aspect of the present invention, there is provided an advertisement method for providing advertisement information via a computer network, comprising the steps of: The method includes the steps of presenting advertisement information and a task, receiving a response to the task, and determining whether the received response satisfies a predetermined condition.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS First, an outline of an advertisement method according to a first embodiment of the present invention will be described. The advertisement to which the present invention is applied includes a case in which the company advertises its own products, but is more effective in a case where it is entrusted by another company and performs an advertising agency. At this time, a person who transmits advertisement information that can be browsed on the computer network is referred to as an advertisement supplier. An entity that entrusts an advertisement to an advertisement supplier is referred to as an advertisement consignor. It should be noted that the present invention can be applied to the case where an advertisement is carried out for the company, assuming that the advertising consignor and the advertising supplier are the same. Also, those who view ads,
That is, general consumers are referred to as viewers, terminal computer operators, users, applicants, participants, applicants, and the like according to the situation.

[0008] An advertisement supplier is entrusted by one or a plurality of advertisement entrusters with an advertising agency using a prize. The advertisement supplier presents the advertisement information of the advertisement consignment to the Internet user and distributes the prize to the applicant. At this time,
When the number of prizes that can be distributed is larger than the number of prizes that can be distributed, a process for determining a winner is performed. The process of determining the winner is, for example,
It is conceivable to give a problem to the applicant and win the correct answer. If the correct answer is still greater than the number of sweepstakes available for distribution,
What is necessary is just to give a problem. Of course, in the present invention, the process of determining a winner is not limited to this example. The advertisement supplier has established a Web page using the Internet, and performs the above-described series of advertisement proxy using this Web page and electronic mail.

Next, an embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing an outline of a configuration of the Internet to which the present invention is applied.

In FIG. 1, reference numeral 10 denotes a server computer, which is connected to the Internet via a line such as a telephone line. Are terminal computers, which are connected to the Internet in the same manner as the server computer 10.

The server computer 10 constitutes an advertisement system 100 to be described later, and a Web provided by an advertisement supplier.
Manages data and the like for generating pages. The terminal computers 11, 12,...
This is the computer used by page viewers.

The configuration of the server computer 10 will be described. FIG. 2 is a block diagram illustrating a functional configuration of the server computer 10. The server computer 10 includes a control unit 101, a reception control unit 102, and a transmission control unit 1.
03, a user management unit 104, and a storage unit 105, and these functions constitute the advertisement system 100. However, these functions can be distributed to a plurality of computers.

The control means 101 comprises a CPU and the like, and controls each means of the advertisement system 100. The reception control unit 102 controls reception of data transmitted from a terminal connected via the Internet. Transmission control means 103 controls data transmitted to the terminal. The user management unit 104 is a Web server provided by the advertisement system 100.
It manages information about those who have registered to use the page and those who have accepted the participation in the program, details of which will be described later. The storage means 105
It is composed of a hard disk device and the like. Storage means 105
Contains the registrant file 301 and the participant file 30
2 is stored. This will also be described later.

Next, the configuration of the terminal computers 11, 12,... Will be described. FIG. 3 is a block diagram illustrating an example of a functional configuration of the terminal computer 11. The terminal computer includes a control unit 111, an image output unit 112, an input unit 113, a reception control unit 114, and a transmission control unit 1.
15 and storage means 116.

The control means 111 comprises a CPU or the like.
It controls each unit of the terminal computer 11 and the like. The image output unit 112 performs a process of displaying an image on an image output device connected (built-in) to the terminal computer. The input unit 113 includes a keyboard, a mouse, and the like, and controls an instruction from an operator of the terminal computer. The reception control unit 114 controls reception of data transmitted from the server computer 10. The transmission control unit 115 controls data transmitted to the server computer 10. The storage means 116 is constituted by a hard disk device or the like, and includes basic software (OS), application software (browser) for developing data displayed from the server computer into an image and displaying the image, and application software for reading and writing e-mail. (Mailer) and the like are stored.

Here, a process in which the terminal computer 11 displays a Web page provided by the advertisement system 100 on the image output device by using the reception control means 114 or the like will be described. In the storage means 105 of the advertising system 100, W
HTML (Hypert) for generating web pages
In addition to a text file described in a language called "ext Markup Language", files such as images, sounds, and videos are stored. Also, W
The eb page contains a URL (Uniform Resource L) so that it can be identified on the Internet.
ocator) is uniquely assigned.

When the operator of the terminal computer activates the browser and designates the URL of the Web page desired to be browsed, the transmission control means 115 instructs the advertisement system 100 to generate the designated Web page. Make a request to read the file. Advertising system 100
In response to this request, the transmission control unit 103 reads the requested file from the external storage device 223 and
TP (Hypertext Transfer Pro
Transfer to the terminal computer using a communication protocol called tocol).

The control means 101 of the terminal computer executes the HTM included in the file received by the reception control means 114.
It has means for interpreting a text file described in the L language, creates an image in accordance with the contents of the text file, and uses the image output means 112 to send an image to the image output device.
Display page b.

Next, how the advertisement method according to the present embodiment is performed will be described.

In this embodiment, it is assumed that the advertisement supplier has contracted the advertisement agency of the company A, the company B, and the company C which are the advertising consignors. Company A, Company B and Company C outsource prizes Ga, Gb and Gc to advertisement suppliers for their own advertisements. The number of prizes is 50 for Ga and 100 for Gb
And Gc is 150. Needless to say, the prize is not limited to a tangible object such as a product.

[0021] A series of processes from recruiting applicants for a specific prize to determining the acquirer on a Web page provided by the advertisement supplier are referred to as a program. In the case of the present embodiment, since there are three types of prizes, three programs are displayed on the Web page.

In the present embodiment, the advertisement system 100
Presents a quiz as an issue for those who wish to win prizes. Only the correct answerer of the quiz can proceed to the next task, the quiz. In this manner, the quiz is repeated until the number of correct answers is finally reduced to 50 or less who will be the product acquirers.

FIG. 4 is a flowchart showing an outline of the processing of this embodiment.

First, a process in which an advertisement supplier notifies a program (S101) and accepts a participant (S102) will be described. FIG. 5 is a transition diagram of a Web page provided by the advertisement supplier during this processing.

Reference numeral 500 denotes We provided by the advertisement supplier.
It is an example of the main page of page b. Main page 5
9, a column (reference numeral 501) for explaining the outline of the main page, a registration procedure button 502 for moving to a registration procedure page, and a program guide field 503 for displaying a list of programs to be handled, as shown in FIG. Is arranged.

The registration procedure is a procedure for registering personal information for identifying a participant of the program. The registration process must be completed in order to participate in the program. However, once you complete the manual registration procedure, it is effective even if you subsequently participate in another program. For this reason, when the advertising consignor of the desired prize is different, it is possible to save the participant's trouble of having to perform the registration procedure for each prize.

When the registration procedure button 502 is clicked by the mouse operation of the terminal operator, the advertisement system 100
Displays a registration procedure page 610. Here, the click by the mouse operation of the terminal operator positions the mouse pointer mp of FIG. 9 on the registration procedure button 502,
This is performed by pressing the mouse button.

FIG. 20 is a diagram showing an example of the registration procedure page 610. The registration procedure page 610 includes an address 611, a name 612, a telephone number 613, a mail address 615, a participant ID 615, and a password 6 as shown in FIG.
16 input field, registration button 617, return button 61
8 are arranged. The participant ID 615 is a code for identifying the participant, and duplicate registration is not allowed.
Therefore, when the same participant ID as the already registered participant ID is input, the input of another participant ID is prompted again. The password is a character string for authenticating the participant in combination with the participant ID.

Not only these personal information but also the date of birth,
You may make it input the distinction of gender, marriage unmarried, etc. By analyzing this information, the advertising client can use it for advertising and sales strategies.

After the terminal operator has completed the predetermined input,
When the registration button 617 is clicked, the input data is transmitted to the advertisement system 100 by the transmission control unit 115.
Is transmitted to the registrant file 30 by the user management means 104.
1 is registered and managed.

Next, the program guide section 503 of the main page 500 shown in FIG. 9 will be described. The program guide column 503 shows a list of programs handled by the advertisement supplier. In the case of this example, the products Ga, Gb, and Gc are provided as prizes by the companies A, B, and C, respectively.
Is commissioned, a program for determining the acquirer of these products is displayed.

The terminal operator can select a program in which a desired prize can be obtained by clicking a corresponding place in the program guide column 503. As described above, since the programs of different advertisement clients can be selected by the same procedure, the terminal operator is released from the trouble of repeatedly inputting personal information and the like, and can easily access the advertisement information. Becomes possible.

[0033] The terminal operator operates the program guide column 50.
When 3 is clicked, the advertisement system 100 displays a program description page 510 corresponding to the clicked location, as shown in FIG. In this example, it is assumed that a program that can acquire the product Ga entrusted by the company A is selected.

FIG. 10 is a diagram showing an example of the program explanation page 510. In the figure, a program description page 510 includes a column 511 for displaying the content and the number of products.
A column 512 for explaining the participation conditions, a column 513 for explaining the rules of the program, a description of the product, a column 514 for displaying a comment or the like of the company A as the advertising client, a participation procedure button 515, and a return. Button 516 is arranged.

The column 513 for explaining the rules of the program contains a notice of the participation deadline, an outline of the program, and the like. By describing the description of the product and the comment of Company A in the column indicated by reference numeral 514, it is possible to enhance the advertising effect for the terminal operator who wants to participate in the program. Further, the information described in this section may be displayed as an independent page in order to further increase the degree of attention.

When the terminal operator who browses the program description page 510 desires to participate in the program, the terminal operator can click the participation procedure button 515. On the other hand, if the terminal operator does not wish to participate in the program, the user can return to the main page 500 by clicking the return button 516.

Participation procedure button 515 by terminal operator
When is clicked, the advertising system 100 displays a participation procedure page 520 as shown in an example in FIG.
In the participation procedure page 520, a column 521 for inputting a participant ID, a send button 522, and a return button 523 are arranged.

The participant ID column 521 is a column for inputting the participant ID registered during the registration procedure. The terminal operator who wishes to participate in the program and inputs the participant ID can click the send button 522. Thereby, the participation procedure can be completed. As described above, since the operation of inputting the participation ID allows the user to participate in the program, the terminal operator can easily use the program.

On the other hand, if the terminal operator does not wish to participate in the program, the user can return to the program description page 510 by clicking the return button 523.

By the terminal operator who has entered the participant ID,
When the transmission button 522 is clicked, the input participant ID is transmitted to the advertisement system 1 by the transmission control unit 115.
00, and received by the reception control means 102 are registered and managed in the participant file 302 by the user management means 104.

Next, the processing of the advertising system 100 after the completion of the participation procedure will be described. FIG. 6 is a diagram illustrating an outline of an e-mail that the advertising system 100 sends to a participant who has completed the participation procedure. In the advertising system 100, the transmission control means 103 sends a participation confirmation mail 530 to the participant who has completed the participation procedure. FIG. 12 shows an example of the participation confirmation mail. In this figure, the participation confirmation mail 530 includes a message that the participation has been accepted.
31, a thank you 532, a description of the program schedule 533, and an advertisement 534 of the company A, which is the consignor. Here, by describing in the advertisement 534 that the problem imposed by this program is a quiz on the company A, which is an advertising client, the incentive to browse the Web page advertisement provided by the company A is provided.
It can be given to participants.

Next, a description will be given of a process (S103) in which the advertisement system 100 presents a task to a participant.

In the program, a participation acceptance deadline is set, and when the participation acceptance deadline elapses, the number of participants is determined. Then, after the participation acceptance deadline has elapsed, the advertising system 100 presents the participant status and the task to the participant. The presentation of the participant status and the assignment is performed by sending the assignment guidance mail 540 to the participant by e-mail.

FIG. 13 is a diagram showing an example of the task guide mail. In this figure, the assignment guide mail 540 displays a message 541 indicating appreciation for participation, a column 542 for notifying the number of participants, a column 543 indicating the number of winners, and a question of the assignment quiz. A column 544 indicating the URL of the Web page, a column 545 for notifying the deadline of the answer, and an advertisement column 546 for displaying the homepage of the company A are posted.

The participant who has received the task guide mail can browse the Web page on which the problem is displayed by designating the indicated URL 544. FIG. 7 is a diagram showing the transition of the Web page at this time.

The Web page indicated by the URL 544 first displays the assignment page 550. FIG. 14 is a diagram illustrating an example of the assignment page 550. In this figure, an assignment page 550 includes a column 551 for displaying a quiz question as an assignment, and a column 552 for displaying hints for answers.
And a column 553 for the participant to enter the answer, a column 554 for the participant ID to be entered, and a send button 555.

Here, as described above, the problem of the quiz is set to the contents related to the company A, which is the advertising consignor, and further, for example, the URL of the company A's homepage is described as a hint, so that the participant A It is possible to make the user browse the advertisement information on the homepage or the like with interest.

The participant can input the answer in the answer column 553 on the assignment page 550 and the participant ID for identifying the participant in the participant ID column 554. The participant who has input these pieces of information can press the send button 555 to start the answer acceptance procedure (S104).

As shown in the flowchart of FIG. 7, when the transmission button 555 is clicked by the participant, the advertising system 100 displays a transmission content confirmation page 560.

FIG. 15 is a diagram showing an example of the transmission content confirmation page 560. In this figure, transmission content confirmation page 5
A column 561 displays the answer input by the participant.
562 for displaying the participant ID input by the participant
, A column 563 for displaying a participant's e-mail address, a confirmation button 564, and a return button 565.

The advertisement system 100 specifies a participant from the registrant file 301 by using the participant ID input by the participant as a key and uses the user management means 104, and sends the registered mail address to the mail. The address is displayed in a column 563 for displaying the address.

The participant who has confirmed the contents of the transmission can execute the transmission by clicking the confirmation button 564. The user can also click the return button 565 to return to the assignment page 550.

When the confirmation button 564 is clicked, the advertisement system 100 receives the answer data of the participant by the reception control means 102. After receiving the answer data, the advertising system 100 displays a reception confirmation page 570.
FIG. 16 is a diagram illustrating an example of the reception confirmation page 570. In the figure, the reception confirmation page 570 is provided with a column 571 for displaying that the answer has been received, a column 572 for displaying a notification schedule of correct / wrong results, and an end button 573 for ending this page. When the end button 573 is clicked by the terminal operator, the answer receiving process (S104) ends.

Next, the correct answer extraction process (S105) will be described. FIG. 8 is a diagram illustrating an outline of the correct answer extraction process. With respect to the answer data received in the answer receiving process (S104), the control unit 101 compares the answer column with a preset correct answer, and distinguishes between matching and non-matching. Then, the participant corresponding to the matching answer is determined as a correct answerer, and the other participants are determined as incorrect answers. The number of correct answers and the number of incorrect answers are counted.

Then, the answer data accepted by the answer deadline (reference numeral 545) notified by the task guide mail 540 is validated, and the correct answerer and the incorrect answerer are determined.

Next, the number of correct answerers is compared with the number of commodities Ga entrusted by the advertising commissioner A, ie, the number of winners (S106). If the number of correct answerers is larger than the number of winners, a correct answer e-mail 580 indicating that the answer is correct and the next task is sent to the correct answerers. After that, the processes in and after S103 are repeated. On the other hand, an incorrect answerer mail 590 for notifying that the answer is incorrect is sent to the incorrect answerer.

If the number of correct answerers is equal to or less than the number of winners, the winners are determined and mails 60 for notifying the correct answerers of the winners are given.
Send 0.

FIG. 17 shows an example of the e-mail 580 for the correct answerer. In this figure, the correct answerer's mail 580 includes a display 582 indicating that the answer is correct, a display 584 of a guide for the next question, a notice 585 of the deadline for answering, and an advertisement relating to the company A which is the advertising client. FIG. 18 shows an example of the incorrect-solver mail 590. In this figure, the incorrect answerer's mail 590 includes a display 592 indicating that the answer is incorrect, an advertisement relating to the company A as the advertising client, and the like. FIG. 19 shows an example of the e-mail 600 for a winner. In this figure, the e-mail 600 for the winner
Has a display 603 indicating that it has been won,
It contains advertisements for the company.

In the present embodiment, the winner of the advertising item entrusted by Company A is determined as described above. Through such a process, the participant can read the advertising information of the advertising consignor and carefully browse the homepage, and can obtain an effective advertising effect.

In the present embodiment, the user cannot proceed to the next task without answering the task correctly. However, regardless of the correctness of the answer, the number of times the task is given is determined in advance, and the correct answer rate is high. Participants may be elected winners. In this case, the correct answer rate can be calculated by registering the answer result of each assignment in the participant file 302.

The problem is not limited to a problem such as a quiz. For example, an image simulating a slot machine as shown in FIG. 21 is displayed, and when a certain result is obtained, it is determined that the problem has been achieved. It may be. The processing in this case will be described.

In this figure, reference numeral 621 denotes a participant ID
Is a field for inputting a password. Reference numeral 622 is a column for explaining the present task and the prize product. Reference numeral 623 denotes an image imitating a pattern of the slot machine. When the START button 624 is clicked, the pattern is sequentially changed, and thereafter the pattern is stopped and the pattern is updated. This mechanism is, for example, CGI
It can be easily realized using the known technique. The picture is set so as to display “777” with a certain probability, and the participant who has displayed “777” is considered to have cleared the task, and becomes the winner of the predetermined prize.
Reference numeral 625 is a column for displaying an advertisement of an advertising consignor who is a prize provider.

As described above, in the present invention, there are no restrictions on the tasks to be given to the participants,
The procedure is not limited to the present embodiment.

Next, as a second embodiment of the present invention, an advertisement method using a mobile terminal represented by a mobile phone will be described.

FIG. 22 is a block diagram showing an outline of the configuration of a network to which the present invention is applied. In the figure, the configuration of the server computer 10 can be the same as that of the first embodiment. The gateway 30 is connected to the Internet, translates an Internet protocol into a protocol that can be used by the mobile terminal, and exchanges information with the mobile terminals 21, 22,. With such a configuration, the mobile terminals 21 and 2
.. Represent terminal computers 1 in the first embodiment.
As in the case of 1, 12,..., Transmission and reception of e-mail using the Internet, browsing of Web pages, and the like are possible.

Each of the portable terminals 21, 22,... Can be constituted by a portable telephone or the like having a built-in output device such as a liquid crystal panel, an input device such as a key button, and a communication device.

Next, how the advertisement method according to the present embodiment is performed will be described.

In this embodiment, it is assumed that the advertisement supplier has contracted the advertisement agency of the company D which is the advertisement consignor. Company D outsources prizes to advertising suppliers for its own advertising.

In the first embodiment, the assignment is distributed to the participant by e-mail, and the participant's response is also performed by e-mail. In the present embodiment, a form in which the mobility of the form terminal is utilized and the response of the participant solves the problem by an actual action is taken.

More specifically, for example, as an issue,
Between minutes and □ minutes, say the password に to a woman standing with a placard at the entrance of XX ".
Sent by e-mail to the form terminal of the registrant.

Here, if Company D, which is the advertising consignor, is a restaurant, for example, by designating the shop as a meeting place, it is possible to achieve an advertising effect for the participants. In addition, an advertisement effect can be obtained by placing an advertisement relating to an advertising client on the placard.

Further, the advertisement effect can be obtained by setting the password as the product name of the advertising client. Alternatively, as an issue, it is also possible to give "say a copy described on the signage of the advertising client" and actually make the advertising client browse the signboard. Give a problem that you can pick up at stores, etc.
Advertising effects can also be obtained.

In order to determine the winner of the prize item from the participants, such a task is performed a plurality of times, and only the participant who has cleared the task is a target of the subsequent task presentation.
It is necessary to distinguish between participants who have cleared the assignment and those who have not.

This separation process can be performed, for example, by the following method.

In the first method, a server computer 10 or a form terminal accessible to the server computer is prepared at a meeting place or the like, and a participant who has cleared the task, in the above example, “○ hour ○ minute The participant ID and the like of the participant who told the secretary △△ to the woman standing with the placard at the entrance of XX during the period from □ to □ are confirmed and registered in the server computer 10. Then, the next task is transmitted by e-mail to the e-mail address associated with the participant ID. For the next task, the participant who could not clear the task cannot receive it, so that the participant separation processing can be realized.

In the second method, the URL of the Web page displaying the next task is notified to the participant who has cleared the task. If the server computer 10 creates a Web page on which the next assignment is posted in advance, the participant who has cleared the assignment, that is, the URL of this Web page
Since only the person who knows the following can receive the next task, the participant separation processing can be realized.

At this time, the following issue was posted on We
Page b cannot be viewed unless a password is entered, and the URL of the Web page is known, so that the participant who has cleared the assignment can view the Web page instead of the URL of the Web page. The password may be notified.

[0078]

As described above, according to the present invention, the advertising effect can be enhanced by making the applicant participate in the process of determining the prize winner.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an outline of a configuration of the Internet to which the present invention is applied.

FIG. 2 is a block diagram showing a functional configuration of a server computer 10;

FIG. 3 is a block diagram showing an example of a functional configuration of a terminal computer 11;

FIG. 4 is a flowchart showing an outline of processing according to the embodiment;

FIG. 5 is a Web page transition diagram at the time of a participation procedure.

FIG. 6 is a schematic diagram of an e-mail when the participation procedure is completed.

FIG. 7 is a Web page transition diagram when displaying a question and receiving an answer.

FIG. 8 is a diagram illustrating an outline of a correct person extraction process.

FIG. 9 is a view for explaining an example of a main page of a Web page.

FIG. 10 is a view for explaining an example of a program explanation page.

FIG. 11 is a diagram illustrating an example of a participation procedure page.

FIG. 12 is a view for explaining an example of a participation confirmation mail.

FIG. 13 is a view for explaining an example of a task guide mail.

FIG. 14 is a diagram illustrating an example of an assignment page.

FIG. 15 illustrates an example of a transmission content confirmation page.

FIG. 16 is a diagram illustrating an example of a reception confirmation page.

FIG. 17 is a diagram illustrating an example of a correct answerer mail.

FIG. 18 is a view for explaining an example of an incorrectly-solved mail.

FIG. 19 is a view for explaining an example of a winner mail.

FIG. 20 illustrates an example of a registration procedure page.

FIG. 21 illustrates another example of a problem.

FIG. 22 is a block diagram illustrating a second embodiment of the present invention.

[Explanation of symbols]

S101: Program announcement step, S102: Participant acceptance step, S103: Assignment presentation step, S104
... answer receiving step, S105 ... correct answer extraction step,
S106: Number of correct answer winners comparison step, S107:
Winner determination step

Claims (11)

[Claims] 1. An advertisement method for providing advertisement information via a computer network, comprising the steps of: displaying, on a terminal on the computer network, information for soliciting a task responder; A step of allowing information and the task to be viewed, a step of receiving a response to the task, and a step of determining whether or not the received response satisfies a predetermined condition for the task. Advertising method. 2. The advertisement method according to claim 1, further comprising the step of displaying information on a prize corresponding to the task response on a terminal on the computer network, wherein the response to the task satisfies a predetermined condition for the task. 2. The advertisement method according to claim 1, further comprising the step of determining a person as a prize winner. 3. A task responder to make the advertisement information and the task browsable, a step of receiving a response to the task, and whether the received response satisfies a predetermined condition for the task. The advertising method according to claim 1, wherein the step of determining whether or not the advertisement is repeated a plurality of times. 4. The advertisement method according to claim 3, wherein the step of repeating a plurality of times is performed for a task responder who satisfies a predetermined condition for the task. 5. An advertisement system for supplying advertisement information via a computer network, comprising: means for displaying, on a terminal on the computer network, information for soliciting a task responder; Means for making information and a task available for browsing; means for receiving a response to the task; and means for determining whether the received response satisfies a predetermined condition for the task. Advertising system. 6. A process for displaying, on a terminal on a computer network, information for soliciting a task responder, a process for allowing the task responder to view advertisement information and a task, and A computer-readable recording medium in which a program for causing a computer to execute a process of receiving a response to the program and a process of determining whether the received response satisfies a predetermined condition for the task is recorded. 7. An advertisement information distribution method for distributing advertisement information to a portable information terminal, comprising the steps of: identifying a portable information terminal that distributes first advertisement information; Distributing the advertising information, identifying the portable information terminal distributing the second advertising information among the portable information terminals distributing the first advertising information, 2. A method for distributing advertisement information, comprising the steps of: 8. An advertisement information distribution method for distributing advertisement information to a portable information terminal, comprising the steps of: enabling a specific portable information terminal to receive first advertisement information; Distributing the first advertisement information to the terminal; and allowing the specific portable information terminal among the portable information terminals that have received the advertisement information to be able to receive the second advertisement information. Delivering the second advertisement information to the portable information terminal. 9. The advertisement information distribution method according to claim 7, wherein the portable information terminal is a mobile phone, and the advertisement information is distributed by e-mail via the Internet. . 10. The portable information terminal is a portable telephone, and the advertisement information is distributed on a Web page via the Internet.
Advertising information delivery method described. 11. An advertisement system for delivering advertisement information to a portable information terminal, comprising: means for receiving information for identifying a portable information terminal to which the first advertisement information is to be delivered; Means for distributing the first advertisement information, and means for receiving information for identifying the portable information terminal delivering the second advertisement information among the portable information terminals delivering the first advertisement information, and the identified portable information Means for distributing second advertisement information to the terminal.