JP2002230222A - Method for advertisement and public relations indicating prize competition lot winning probability - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method of improving transparency of a lottery of an advertisement with a prize competition lot and efficiently advertising the adver tisement with a prize competition lot. SOLUTION: This advertising and public relations method for an advertisement with a prize competition lot is provided with a procedure of advertising information or a commodity having a prize lot of various advertising media, a procedure of increasing lot winning probability of a prize lot applicant, a procedure of allowing the lot applicant himself/herself to confirm the lot winning probability, and a procedure of analyzing an application result of the information or commodity with the prize competition lot from the standpoints of organizer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates generally to the application of software, and more particularly to a method of advertising and prize-winning.

[0002]

2. Description of the Related Art Conventionally, a prize lottery advertisement is transmitted and received using an advertisement medium such as a broadcast, a magazine, or a newspaper, or transmitting and receiving an electronic greeting card using the Internet, as disclosed in Japanese Patent Laid-Open No. Hei 11-242714. By doing so, an advertisement method or the like having a prize lottery function is disclosed.

[0003]

However, the conventional advertising method with a prize lottery requires a publicity to advertise the prize lottery itself, which is costly.
There was a problem that, from the viewpoint of the prize draw applicants, there was a doubt that the lottery itself was being executed correctly. Therefore, the present invention has been invented in order to solve these problems.

[0004]

SUMMARY OF THE INVENTION In order to solve the conventional problems, the present invention discloses a procedure for advertising information or a product with a prize lottery in various advertising media, and a method for prize lottery applicants. There is a procedure to increase the probability of winning the game, a procedure for the applicant in the previous term to be able to confirm the probability of winning in the previous term by himself, and a procedure for analyzing the information on the prize lottery and the application result of the product as seen from the organizer. This is an advertising method with a sweepstakes lottery.

[0005]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of a prize lottery winning probability display advertising method according to the present invention will be described in detail.
FIG. 1 shows an embodiment of a prize lottery winning probability display advertising method according to this embodiment. In FIG. 1, reference numeral 101 denotes a user, 102 denotes the Internet (WWW), 103 denotes a prize drawr server, 104
Is an advertiser web page with a sweepstakes, 105 is a sweepstakes banner ad, 106 is a sweepstakes application registration site, 107
Is a prize lottery winning probability display request site, 108 is advertiser data, 109 is a prize lottery applicant data storage unit, 110 is an e-mail distribution program, 111 is a prize lottery winning probability conversion program, 112 is a prize lottery application result analysis processing program , 113 are friends, 114 is friends, 115 is acquaintances, and 116 is an advertiser. User 1
01 is a personal computer connected to the Internet 102 using a communication line,
Go to 03 and get a sweepstakes advertiser website 1
04. The sweepstakes advertiser website 104 is published on the Internet 102. The prize lottery advertiser website 104 is a website provided with a prize lottery to an advertiser's information advertisement and product advertisement at the request of the advertiser 116 and stored as advertiser data 108 in the sponsor server 103. The prize lottery banner advertisement 105 is a prize lottery advertisement given to the prize lottery advertisement website 104, and is used by pasting it on the above-mentioned prize lottery 104. The data and the program in the organizer server 103 are inputted by the operation input of the prize lottery applicant. To display the prize lottery application registration site 106 and the winning probability display requesting site 107, and have a function that can be used. The prize lottery application registration site 106 uses the e-mail distribution program 110 via the above-mentioned organizer server 103 to make friends 113 and 11
4. It has a function of delivering information to an acquaintance 115. The prize lottery display request site 107 is operated by the prize lottery applicant to input the prize lottery prize lottery probability of the prize lottery applicant through the prize lottery lottery probability conversion program 111 in the organizer server 103.
4, or has a function of displaying on the prize lottery banner advertisement 105. The prize lottery applicant data storage unit 109 has a function of storing the data of the applicants who apply for the prize lottery in the above-mentioned organizer server 103 by the operation input of the prize lottery applicant. The e-mail distribution program 110 receives an operation input from the prize lottery applicant from the prize lottery application registration site 106, and the organizer server 10
It has a function of delivering an e-mail introducing the prize lottery advertiser web page 104 via 3. The prize lottery probability conversion program 111 uses the advertiser data 108
Has the function of converting the prize lottery applicant's acquired points into a prize lottery winning probability based on the input of the prize lottery applicant. The prize lottery application result analysis processing program 112 has a function of analyzing personal attribute information based on data passing through the organizer server 103 and transmitting the information to the advertiser 116. The prize lottery winning probability display advertising method of the present embodiment will be described as an example of a prize lottery probability display advertising method on the web. Advertiser 1
In an advertising method for allowing many users to browse 16 information advertisements and product advertisements, an advertiser 116 is pre-registered on an advertiser 116's prize lottery advertisement site 104 on the web.
The organizer requested by the prize draw banner banner 10
User 101 who browsed the advertiser website 104 with the prize lottery pasted 5 and pasted 105
Is given to the user that he may win the prize lottery, and the click of the prize lottery banner advertisement 105 is motivated. The user 101 who has clicked the prize lottery banner advertisement 105 downloads the e-mail distribution program 110 in the organizer server 103 according to the prize lottery application registration site 106 held by the organizer server 103 of the organizer requested by the advertiser 116 in advance. The user 101 who has used the prize lottery banner advertisement 105 and clicked on the user 101 inputs the e-mail address of the user 101 and the e-mail addresses of a plurality of users such as friends and acquaintances. The e-mail addresses of friends 113, 114 and acquaintances 115 are stored in the prize draw applicant data storage unit 109, and at the same time, the prize draw of the advertiser 116 prepared in the advertiser data 108 in the organizer server 103 in advance is displayed. The introduction of the notice website 104 was distributed via the Internet 102 together with the e-mail address of the user 101, prompting the user to browse the above-mentioned prize lottery advertisement website 104, and at the same time, was input by the operation input of the user 101. The number of e-mail addresses of users such as friends and acquaintances is given to the user 101 as points on the organizer side based on the advertiser data 108 previously determined by the request of the advertiser 116, and the points are Prize draw applicant data storage unit 109 in the submitter server 103
Is stored together with the e-mail address registered at the prize lottery application registration site 106 of the user 101, and the prize lottery probability conversion program 1 in the organizer server 103
11 is automatically converted from the above points into a winning probability and displayed on the prize lottery advertisement website 104 or the prize lottery banner advertisement 105, and thereafter, when a preset number of applicants is reached, the prize lottery application result analysis is performed. The processing program 112 automatically notifies the advertiser or the winner. As shown in FIG. 2, the user 101 who has applied for the prize lottery, according to the display of the prize lottery banner advertisement 105, introduces the first semester 104 to an acquaintance and a friend, and thereby the user 101 of the user 101 during the prize lottery running period up to the prize lottery lottery. With an arbitrary operation input, the prize lottery probability of the user 101 participating can be constantly confirmed on the prize lottery advertiser website. The above-mentioned information such as the e-mail registered from the prize lottery application registration site is transmitted to the advertiser in real time by the prize lottery application result analysis processing program 112 in the organizer server 103. Of course, it is needless to say that the user 101 takes measures on the organizer server side in order to prevent the input of the duplicate e-mail address or the intentional input of the fictitious e-mail address.

[0006]

As is apparent from the above description, according to the invention of the prize lottery winning probability display advertising method of the present invention, the prize lottery winning probability can be confirmed by the user's arbitrary operation during the prize lottery application period. When the server reaches the number of applicants, the computer program automatically performs the lottery. Therefore, is the skepticism of the prize lottery lottery seen by the applicants, that is, the lottery that he / she applied for? Can be avoided. Furthermore, the more the introduction of a prize lottery advertisement to a friend or friend using an e-mail or other communication means, the higher the probability of winning the prize lottery. Therefore, the probability of winning the user's prize lottery can be increased by the user himself. By applying for the prize, the motivation of the user not to be involved in the prize lottery can be attracted until the end of the lottery, the awareness of participation in the prize lottery sponsored by the advertiser increases, and the advertiser's ad browsing opportunity increases. By using this prize lottery winning probability display advertising method, it is possible to consistently perform the analysis of personal attribute information of applicants of prize lottery advertisements that should be performed by the organizer or advertiser. I can do it.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing steps for executing a prize lottery banner advertisement.

[Explanation of symbols]

 101 user 102 Internet 103 Sweepstakes organizer server 104 Advertiser web page with sweepstakes 105 Sweepstakes banner ad 106 Sweepstakes application registration site 107 Sweepstakes winning probability display request site 108 Advertiser data 109 Sweepstakes applicant data storage unit 110 E-mail distribution program 111 Sweepstakes winning probability conversion program 112 Sweepstakes application result analysis processing program 113 Friends 114 Friends 115 Acquaintance 116 Advertiser

Claims (3)

[Claims] 1. A procedure for advertising information or products with a prize lottery among various advertising media, a procedure for increasing the probability that a prize lottery applicant will win the lottery, A prize lottery winning probability display advertisement advertising method comprising: a procedure for confirming the lottery winning probability; and a procedure for analyzing prize lottery information and product application results viewed from the organizer. 2. An information advertisement or a product advertisement provided with a prize lottery prepared by an advertiser and an organizer, and a prize lottery entrant, including the applicant, acquaintances or friends of the applicant with the prize lottery. By participating in or causing the advertisement, points determined in advance by the advertiser and the organizer are given, and the points are directly transmitted to the advertiser or the organizer's server, lottery by the communication means determined by the advertiser or the organizer. Stored in the applicant data storage unit, the computer program converts the lottery probability into the lottery winning probability according to the number and contents of the involved acquaintances and friends, including the applicant, and displays the information in real time. 2. The method of claim 1, wherein the prize lottery winning probability is displayed. 3. The method of claim 1, wherein said method of displaying a prize lottery winning probability display advertisement is displayed as a banner advertisement on a homepage on the web.