WO2001061581A1

WO2001061581A1 - Advertisement method using computer network, advertisement system, and recorded medium

Info

Publication number: WO2001061581A1
Application number: PCT/JP2001/001071
Authority: WO
Inventors: Hiroshi Suzuki
Original assignee: Webport Corporation
Priority date: 2000-02-15
Filing date: 2001-02-15
Publication date: 2001-08-23
Also published as: JP2001306941A; AU2001232301A1

Abstract

An advertisement method in which a prize as a means of advertisement is given. In the process of determining a prizewinner, a step of allowing an applicant to subjectively participate the determination. As a result, an incentive to carefully read advertisement information is given. Thus using a computer network, an effective advertisement effect is produced.

Description

Specification

Advertising method using computer network,

Advertising systems and recording media

The present invention relates to an advertisement method using a computer system, and more particularly, to a method for obtaining an effective advertisement effect using an Internet environment. Background art

In recent years, with the spread of convenience network systems represented by the Internet, advertising activities using computer systems have been actively performed. These advertising activities include, for example, what is called a banner-type advertisement using a Web page, and an e-mail magazine format using electronic mail or the like.

Advertisement information is posted on web pages and e-mail magazines, and advertisers provide prizes to attract the interest of web page readers and e-mail magazine subscribers, and solicit applicants. Is often done. Usually, the number of winners who can win a prize is determined in advance, and the winners are determined by lottery from among the applicants (applicants). At this time, quizzes are often given, and lotteries are often conducted for correct answerers. Disclosure of the invention

However, the method of determining the prize winners by lottery is that once the applicant has completed the application procedure, he or she will not be able to participate in the subsequent processing until the winners are determined. Interest level is low and sufficient advertising effect cannot be obtained. Also, since it takes a certain period of time from the application procedure to the winning decision, it is not possible to take advantage of the real-time and interactive characteristics of computer networks.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method capable of obtaining an effective advertising effect by utilizing the characteristics of a computer network.

In order to achieve the above object, the present invention provides a computer-readable medium In an advertisement method for providing notification information, a step of recruiting a task responder, a step of presenting the advertisement information and the task to the task responder, a step of receiving a response to the task, and a step in which the received response is a predetermined response. Determining whether or not the condition is satisfied. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a block diagram showing an outline of the configuration of the Internet to which the present invention is applied.

FIG. 2 is a block diagram showing a configuration of the server computer 10.

FIG. 3 is a block diagram illustrating an example of a functional configuration of the terminal computer 11.

FIG. 4 is a flowchart showing an outline of the processing of the embodiment.

Figure 5 is a web page transition diagram during the participation procedure.

Figure 6 is a schematic diagram of the e-mail when the participation procedure is completed.

Figure 7 is a transition diagram of the Web page when displaying a question and receiving an answer.

FIG. 8 is a diagram illustrating an outline of the correct answer extraction process.

FIG. 9 is a diagram illustrating an example of a main page of the web page.

FIG. 10 is a diagram illustrating an example of the program description page.

FIG. 11 is a diagram illustrating an example of the participation procedure page.

FIG. 12 is a diagram illustrating an example of the participation confirmation mail.

FIG. 13 is a diagram for explaining an example of the task guide mail.

FIG. 14 is a diagram illustrating an example of the assignment page.

FIG. 15 is a diagram illustrating an example of a transmission content confirmation page.

FIG. 16 is a diagram illustrating an example of a reception confirmation page.

FIG. 17 is a diagram illustrating an example of a correct answerer mail.

FIG. 18 is a diagram for explaining an example of an incorrectly answered e-mail.

FIG. 19 is a diagram for explaining an example of the e-mail for the winner.

FIG. 20 is a diagram illustrating an example of a registration procedure page.

FIG. 21 is a diagram for explaining another example of the problem.

FIG. 22 is a block diagram illustrating a second embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

First, an outline of the advertisement method according to the first embodiment of the present invention will be described. The advertising method to which the present invention is applied includes the case of advertising its own products, but it is more effective when entrusted by another company and acting as an advertising agency. At this time, the person who sends out the advertising information that can be browsed on the computer network is called the advertisement supplier. An entity that entrusts an advertisement to an advertisement supplier is referred to as an advertisement consignor. It should be noted that, in the case of carrying out the advertisement of the company, it is needless to say that the present invention can be applied by regarding the advertisement consignor and the advertisement supplier as the same. Those who view advertisements, that is, general consumers, are referred to as viewers, terminal computer operators, users, applicants, participants, applicants, etc., depending on the situation.

The advertising supplier is entrusted by one or more advertising consignors to an advertising agency using sweepstakes. The advertising supplier presents the advertising information of the advertising consignor to the Internet user and distributes the prize to the applicant. At this time, if the number of prizes that can be distributed by the applicant is larger than the number of prizes that can be distributed, processing to determine the winner will be performed. The process of determining the winner may be, for example, to give a problem to the applicant and make the correct answer a winner. If the number of correct answers is still greater than the number of prizes that can be distributed, further questions may be given. Of course, in the present invention, the process of determining a winner is not limited to this example. The advertising provider has established a web page using IN-Yuichi Net, and performs the above series of advertising agency using this web page and e-mail. Next, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing an outline of a configuration of an in-home network to which the present invention is applied.

In FIG. 1, reference numeral 10 denotes a server convenience store, which is connected to the Internet via a line such as a telephone line. Reference numerals 11, 12,... Denote terminal computers, which are connected to the Internet in the same manner as the server computer 10. The server computer 10 and the terminal computers 11, 12 ... are, for example, ordinary information processing devices including a central processing unit (CPU), a main storage device, an external storage device, an input / output control device, a communication control device, and the like. Can be used.

The server computer 100 constitutes an advertisement system 100 described later, and manages data and the like for generating a Web page provided by an advertisement provider. Terminal convenience One night, one, one two, etc. are computer evenings used by viewers of web pages provided by advertising providers.

The configuration of the server computer 10 will be described. FIG. 2 is a block diagram showing a functional configuration of the server computer 10. The server computer 10 includes control means 101, reception control means 102, transmission control means 103, user management means 104, and storage means 105. Constitute the advertising system 100. However, these functions can be distributed to multiple computers.

The control means 101 is composed of a CPU or the like, and controls each means of the advertisement system 100. The reception control means 102 controls the reception of the data transmitted from the terminal connected via the Internet. The transmission control means 103 controls data transmitted to the terminal. The user management means 104 manages information about those who have registered to use the web page provided by the advertising system 100 and those who have already accepted participation in the program. Details will be described later. The storage means 105 is composed of a hard disk device or the like. The storage means 105 stores a registrant file 301 and a participant file 302. This will also be described later.

Next, the configuration of the terminal console 11 1, 1 2,... Will be described. FIG. 3 is a block diagram illustrating an example of a functional configuration of the terminal computer 11. In the terminal convenience store, control means 1 1 1 1, image output means 1 1 2, input means 1 1 3, reception control means 1 1 4, transmission control means 1 1 5, word storage means 1 1 6 is provided.

The control means 111 comprises a CPU or the like, and controls each means of the terminal computer 11. The image output means 1 1 2 performs a process of displaying an image on an image output device connected (built-in) to the terminal computer. The input means 113 includes a keyboard, a mouse, and the like, and controls an instruction from an operator of the terminal computer. The reception control means 114 controls reception of the data transmitted from the server computer 10. The transmission control means 115 controls data transmission to the server computer 10. The storage means 1 16 is composed of a hard disk device and the like, and is used to display the basic software (0S) and the data received from the server computer in an image. It stores application software (browser) and application software (mailer) for reading and writing e-mail.

Here, a process in which the terminal computer 11 displays a Web page provided by the advertisement system 100 on the image output device using the reception control means 114 or the like will be described. The storage means 105 of the advertising system 100 stores text files written in a language called HTML (Hypertext Markup Language) for generating Web pages, as well as files such as images, sounds, and videos. ing. In addition, an address using a notation called a URL (Uniform Resource Locator) is uniquely attached to the Web page so that it can be identified on the website.

When the operator of the terminal computer activates the browser and specifies the URL of the Web page that the user wants to browse, the transmission control means 115 instructs the advertisement system 100 to generate the specified Web page. Make a request to read the file. In response to this request, the transmission control means 103 of the advertisement system 100 reads the requested file from the external storage device 223 and sends it to the terminal computer by a communication protocol called HTTP (Hypertext Transformer Protocol). Forward.

The control means 101 of the terminal viewer has a means for interpreting a text file described in the HTML language included in the file received by the reception control means 114, creates an image according to the contents of the text file, A web page is displayed on the image output device using the image output means 112.

Next, how the advertisement method in the present embodiment is performed will be described.

In the present embodiment, it is assumed that the advertising supplier has contracted the advertising agency of the advertising consignors A, B, and C. Company A, Company B and Company C outsource prizes Ga, Gb and Gc to advertising suppliers for their own advertising. Assume that the number of prizes is 50 Ga, 100 Gb, and 150 Gc. It goes without saying that prizes are not limited to tangible items such as products.

Recruit applicants for specific prizes on the web page provided by the advertising supplier Is called a program. In the case of the present embodiment, since there are three types of prizes, three programs are displayed on the Web page.

In the present embodiment, the advertising system 100 presents a quiz as a task for a prize applicant. Only the correct quizers can move on to the next task, the quiz. In this way, the quiz shall be repeated until the correct answerer finally becomes the product acquirer, with 50 or less (in the case of the prize Ga). FIG. 4 is a flowchart showing an outline of the processing of the present embodiment.

First, the process in which the advertisement supplier notifies the program (S101) and accepts the participant (S102) will be described. Figure 5 is a transition diagram of the Web page provided by the advertisement supplier during this processing.

Reference numeral 500 is an example of the main page of the Web page provided by the advertisement supplier. As shown in FIG. 9, the main page 500 has a column (reference numeral 501) describing the outline of the main page, a registration procedure button 502 for moving to the registration procedure page, and a program to be handled. And a program guide column 503 for displaying a list of items.

The registration procedure is a procedure for registering personal information to identify participants in the program. The registration process must be completed in order to participate in the program. However, once you complete the manual registration procedure, it is effective even if you subsequently participate in another program. This eliminates the need to register for each prize, if the advertiser for the desired prize is different, eliminating the need for participants.

When the registration procedure button 502 is clicked by the mouse operation of the terminal operator, the advertising system 100 displays the registration procedure page 610. Here, the clicking by the mouse operation of the terminal operator is performed by positioning the mouse pointer mp in FIG. 9 on the registration procedure button 502 and pressing the mouse button.

FIG. 20 is a diagram showing an example of the registration procedure page 6110. On the registration procedure page 610, enter the address 611, name 612, phone number 613, email address 615, participant ID 615, and password 616 as shown in this figure. Column, a registration button 6 17 and a back button 6 18 are arranged. Participant ID 6 1 5 It is a code to identify the person, and duplicate registration is not allowed. Therefore, if a participant ID that is the same as a participant ID that has already been registered is entered, the user will be prompted to enter another participant ID again. The password is a character string used to authenticate the participant in combination with the participant ID.

Not only these personal information but also the date of birth, gender, marriage / unmarried, etc. may be input. By analyzing this information, the advertising client can use it for advertising and sales strategies.

When the registration button 6 17 is clicked by the terminal operator who has completed the predetermined input, the input data is transmitted to the advertisement system 100 by the transmission control means 115, and the reception control is performed. The data received by the means 102 is registered and managed in the registrant file 301 by the user management means 104.

Next, the program guide section 503 of the main page 500 shown in FIG. 9 will be described. The program guide column 503 shows a list of programs handled by the advertising supplier. In this example, companies A, B, and C have commissioned products G a, G b, and G c, respectively, as a prize, so a program to determine the winners of these products has been established. Is displayed.

The terminal operator can select a program in which a desired prize can be obtained by clicking the corresponding place in the program guide column 503. As described above, since the programs of different advertising clients can be selected by the same procedure, the terminal operator is freed from the trouble of repeatedly inputting personal information, etc., and can easily access the advertising information. Becomes possible.

When the program guide section 503 is clicked by the terminal operator, the advertising system 100 displays a program description page corresponding to the clicked location, as shown in FIG. . In this example, it is assumed that a program that can acquire the product G a commissioned by the company A is selected.

FIG. 10 is a diagram showing an example of the program explanation page 5110. In this figure, the program description page 5110 includes a column 511 for displaying the content and quantity of the product, a column 512 for describing the participation conditions, and a column 513 for describing the rules of the program. , A description of the product, a column 514 displaying the comments of Company A, the advertising client, etc. Button 5 15 and a back button 5 16 are arranged.

Columns 5 and 13 that explain the rules of the program include notification of the deadline for participation and an overview of the program. By describing the description of the product and the comment of Company A in the column indicated by reference numeral 514, it is possible to enhance the advertising effect for terminal operators who want to participate in the program. Further, the information described in this section may be displayed as an independent page in order to further increase the degree of attention.

If the terminal operator who browsed the program description page 5 10 wants to participate in this program, he can click the participation procedure button 5 15. On the other hand, if the terminal operator does not wish to participate in this program, the user can return to the main page 500 by clicking the return button 5 16.

When the terminal operator clicks the participation procedure button 5 15, the advertising system 100 displays a participation procedure page 5 20 as shown in FIG. 11 as an example. In the procedure page 5 220, a column 5 2 1 for inputting a participant ID, a send button 5 2 2, and a return button 5 2 3 are arranged.

The participant ID field 5 2 1 is a field for entering the participant ID registered during the registration procedure. The terminal operator who wishes to participate in the program and enters the participant ID can click the send button 5 2 2. This will allow you to complete the participation procedure. As described above, the user can participate in the program by inputting the ginseng ID, so that the terminal operator can easily use the program.

On the other hand, if the terminal operator does not wish to participate in the program, the user can return to the program description page 5 10 by clicking the return button 5 2 3. When the send button 5 2 2 is clicked by the terminal operator who has input the participant ID, the input participant ID is transmitted to the advertisement system 100 by the transmission control means 115 and the reception control means The data received by 102 is registered and managed in the participant file 302 by the user management means 104.

Next, processing of the advertising system 100 after the participation procedure is completed will be described. FIG. 6 is a diagram illustrating an outline of an e-mail sent by the advertising system 100 to a participant who has completed the participation procedure. The advertising system 100 is composed of transmission control means 100 According to 3, a participation confirmation mail 530 is sent to the participant who has completed the participation procedure. FIG. 12 shows an example of the participation confirmation mail. In this figure, the participation confirmation e-mail 5300 includes the acceptance of participation 531, the appreciation 532, the description of the program schedule 533, and the product consignor. Company A's advertisement 534 is described. Here, by informing the advertisement 534 that the issue imposed by this program is a quiz for Company A, which is an advertising client, participate in the incentive to browse the web page advertisement provided by Company A Can be given to the person. Next, the process (S103) in which the advertisement system 100 presents a task to the participant will be described.

The program has an entry deadline, and if the entry deadline is exceeded, the number of participants will be confirmed. Then, the advertisement system 100 presents the participant status and the task to the participant after the participation acceptance deadline has elapsed. Participant status and issues are presented by sending a task guide e-mail 540 to participants by e-mail.

FIG. 13 is a diagram showing an example of the task guide mail. In this figure, the task guidance email 540 includes a message 540 indicating appreciation for participation, a field 542 for notifying the number of participants, and a field 543 for indicating the number of winners. There is a column 5 4 4 showing the URL of the quiz, which is the subject of the quiz, a column 5 4 5 for notifying the deadline for answering, and an advertising column 5 4 6 for displaying the homepage of Company A. Has been published.

The participant who has received the assignment guidance e-mail can browse the Web page on which the problem was displayed by specifying the indicated URL 5454. FIG. 7 is a diagram showing the transition of the Web page at this time.

The Web page indicated by UR L 544 displays the assignment page 550 first. FIG. 14 is a diagram showing an example of the assignment page 550. In this figure, the task level 550 has a field 551 for displaying the quiz question, a field for displaying hints for the answer, and a participant inputs the answer. Column 553, column 554 for inputting the participant ID, and transmission button 555 are arranged.

Here, as described above, the quiz problem should be related to Company A, the advertising consignor, and as a hint, for example, the URL of Company A's website should be described. As a result, it will be possible for participants to browse the advertising information on Company A's website etc. with interest.

The participant can enter the answer in the answer box 553 on the assignment page 550, and enter the participant ID for identifying the participant in the participant ID box 554. The participant who has input such information can press the send button 555 to start the answer acceptance procedure (S104).

As shown in the flow chart of FIG. 7, when the transmission button 555 is clicked by the participant, the advertising system 100 displays a transmission content confirmation page 560.

FIG. 15 is a diagram showing an example of the transmission content confirmation page 560. In this figure, the transmission content confirmation page 560 has a column 561 for displaying the answer entered by the participant, a column 562 for displaying the participant ID entered by the participant, A column 563 for displaying an e-mail address, a confirm button 564, and a return button 565 are arranged. The advertising system 100 uses the participant ID entered by the participant as a key, uses the user management means 104 to identify the participant from the registrant file 301, and registers the registered e-mail address. Is displayed in the mail address display column 5 6 3.

The participant who confirms the transmission contents can execute the transmission by clicking the confirmation button 5 6 4. You can also click the back button 5 6 5 to return to the assignment page 5 50.

When the confirmation button 564 is clicked, the advertisement system 100 receives the answer data of the participant by the reception control means 102. The advertising system 100 displays the reception confirmation page 570 after receiving the answer data overnight. FIG. 16 is a diagram showing an example of the reception confirmation page 570. In this figure, the reception confirmation page 570 has a column 571 that displays that the answer has been accepted, a column 572 that displays the notification schedule of correct / wrong results, etc., and an end button 5 that ends this page. 7 3 are arranged. When the end button 573 is clicked by the terminal operator, the answer accepting process (S104) ends.

Next, the correct answer extraction process (S105) will be described. FIG. 8 is a diagram illustrating an outline of the correct answer extraction process. In the answer data received in the answer receiving process (S104), the control means 101 compares the answer column with a preset correct answer and finds a match. Are distinguished from those that do not match. The participant corresponding to the matching answer is regarded as the correct answerer, and the other participants are regarded as incorrect answers. The number of correct answers and the number of incorrect answers are counted.

The correct answerer and incorrect answerer are determined by validating the answer data received by the answer deadline date (reference number 545) announced in the assignment information e-mail 540.

Next, the number of correct answers is compared with the number of products Ga entrusted by the company A, which is the advertising consignor, that is, the number of winners (S106). If the number of correct answers is greater than the number of winners, a correct answer e-mail 580 indicating the correct answer and the next task will be sent to the correct answers. Thereafter, the processing from S103 is repeated. On the other hand, an incorrect answerer e-mail 590 is sent to the incorrect answerer to notify that the answer is incorrect.

If the number of correct answers is equal to or less than the number of winners, the winners will be confirmed and the main winner 600 will be sent to the correct answerers.

FIG. 17 shows an example of a correct answer e-mail 580. In this figure, the correct answer e-mail 580 has an indication of the correct answer 588, a display of the next question guidance 584, a notice of the deadline for answering 580, and A as the advertising commissioner. It contains advertisements for the company. FIG. 18 shows an example of the incorrect e-mail 590. In this figure, the incorrect solution e-mail 590 includes an indication 592 that the solution is incorrect, and an advertisement for the company A, which is the advertising consignor. FIG. 19 shows an example of the e-mail 600 for the winner. In this figure, the e-mail 600 for the winner includes an indication 603 indicating that the winner has been won, and an advertisement for the company A, which is the advertising consignor. In this embodiment, the winner of the advertising item entrusted by Company A is determined as described above. Through such a process, participants can read the advertising information of the advertising consignor and carefully browse the homepage, and can obtain effective advertising effects.

In this embodiment, if the user did not answer the task correctly, he or she could not proceed to the next task, but regardless of the correctness of the answer, the number of times the task was given was determined in advance, and the participation rate with a high correct answer rate was determined. May be the winner. In this case, the correct answer rate can be calculated by registering the answer result of each task in the participant file 302. The tasks are not limited to quizzes and other problems.For example, an image simulating a slot machine as shown in Fig. 21 is displayed, and if a certain result is obtained, it is determined that the task has been achieved. Is also good. The processing in this case will be described.

In this figure, reference numeral 6 2 1 is a column for inputting a participant ID. Reference numeral 622 is a column for explaining the present subject and the prize product. Reference numeral 623 is an image imitating a pattern of a slot machine. When the START button 624 is clicked, the pattern is sequentially changed, and thereafter the pattern is stopped and the pattern is updated. This mechanism can be easily realized by using a known technology such as CGI. The pattern is set to display “7 7 7” with a certain probability, and the participant who displayed this “7 7 7” is considered to have cleared the task, and the predetermined prize Become a winner. Reference numeral 625 is a column for displaying an advertisement of an advertising consignor who is a prize provider.

As described above, in the present invention, there are no restrictions on the tasks to be given to the participants, and the method and procedure for determining the winner are not limited to the present embodiment. Next, as a second embodiment of the present invention, an advertisement method using a mobile terminal represented by a mobile phone will be described.

FIG. 22 is a block diagram showing an outline of a network configuration to which the present invention is applied. In this figure, the configuration of the server computer 10 can be the same as that of the first embodiment. The gateway 30 is connected to the Internet connection network, translates the Internet connection network protocol into a protocol that can be used by the mobile terminal, and exchanges information with the mobile terminals 21, 22,… by radio waves. Do. By adopting such a configuration, the mobile terminals 21, 22,... Can transmit and receive e-mails using the Internet, similarly to the terminal computers 11, 1 2,. And web pages can be browsed.

.. Can be constituted by a mobile phone or the like having a built-in output device such as a liquid crystal panel, an input device such as a key button, and a communication device.

In this embodiment, the advertising supplier contracts the advertising agency of the company D which is the advertising consignor. It is assumed that Company D outsources prizes to advertising providers for its own advertising.

In the first embodiment, the assignment was delivered to the participants by e-mail, and the participants' responses were also sent by e-mail. In the present embodiment, the form of the mobility of the portable terminal is utilized, and the response of the participant takes the form of solving the problem by the actual action.

Specifically, for example, a sentence such as "Say the password to a woman standing at the entrance of XX with a braid at the entrance of XX between the hour and the minute of mouth", Sent to the user's form terminal by e-mail.

Here, if Company D, which is the advertising client, is a restaurant, for example, by designating the store as a meeting place, it is possible to achieve advertising effects for participants. Advertisement effects can also be obtained by placing advertisements on advertising clients on placards.

Advertising effects can also be obtained by using the password as the advertising client's product name. Alternatively, as an issue, it is possible to give “say the copy printed on the signage of the advertiser” and actually browse the signage of the advertiser. It is also possible to obtain advertising effects by giving tasks that can be picked up at stores.

In order to determine the winner of the prize from among the participants, such an assignment is performed multiple times, and only those who have cleared the assignment are eligible for future assignments. It is necessary to separate the participants from those who have not been able to clear. This separation process can be performed, for example, by the following method.

The first method is to prepare a mobile terminal that can access the server computer at the meeting place, etc., or a participant who has cleared the assignment. Check the participant ID etc. of the participant who has a placard at the entrance of XX between {hours} and □ minutes. I do. Then, the following tasks are sent by e-mail to the e-mail address associated with the participant ID. In the next assignment, participants who cannot clear the assignment cannot receive it. Can be realized.

In the second method, participants who have completed the assignment are passed through the URL on the Web page that displays the next assignment. If you create a web page with the following tasks in advance, the participants who have cleared the tasks, that is, only those who know the URL of this web page, Therefore, the process of separating participants can be realized.

At this time, the web page on which the next assignment is posted must be entered only by entering a password so that it cannot be viewed, and the URL of the web page must be known, and the Instead of the URL of the web page, a password for browsing the web page may be notified.

As described above, according to the present invention, the advertising effect can be enhanced by making the applicant participate in the process of determining the prize winner.

Claims

The scope of the claims

1. In an advertising method of providing advertising information via a computer network,

Displaying information on the terminal on the computer network inviting the caller to respond,

Allowing the respondent to view the advertising information and the assignment, receiving a response to the assignment,

Deciding whether the received response satisfies predetermined conditions for the task.

Advertising method characterized by the following.

2. The advertising method according to claim 1, wherein

Displaying information about the prize for the task response on a terminal on the computer network;

Determining the respondents whose response to the assignment satisfies the predetermined conditions for the assignment as prize winners.

2. The advertisement method according to claim 1, further comprising:

3. Section 5: making the respondents able to view the advertisement information and the task, receiving a response to the task,

Determining whether the received response satisfies predetermined conditions for the task,

3. The advertising method according to claim 1, wherein the method is repeated a plurality of times.

4. In the advertising method according to claim 3, the step of repeating a plurality of times includes:

Accepted responses must be made to task responders who meet the given conditions for the task

Advertising method characterized by the following.

5. In an advertising system that supplies advertising information via a computer network,

A means for displaying information to solicit an issue responder on a terminal on the computer network;

A means for allowing the respondent to view the advertisement information and the assignment, a means for receiving a response to the assignment,

Means for determining whether the received response satisfies predetermined conditions for the assignment

Advertising system characterized by the following.

6. A process for displaying information on recruiting assignment responders on terminals on the computer network,

The process of making the advertisement information and the task accessible to the section TO respondents, the process of receiving the response to the task,

Processing for determining whether the received response satisfies predetermined conditions for the assignment,

A computer-readable recording medium that stores a program to be executed by a computer.o

7. An advertisement information distribution method for distributing advertisement information to mobile information terminals,

Identifying a mobile information device to distribute the first advertising information;

Distributing the first advertisement information to the identified portable information terminal, and identifying the portable information terminal to which the second advertisement information is to be delivered among the portable information terminals to which the first advertisement information has been distributed When,

Delivering the second advertisement information to the specified portable information terminal.

8. An advertising information distribution method for distributing advertising information to mobile information terminals,

Enabling a particular mobile information device to receive the first advertising information; Distributing the first advertisement information to the mobile information terminals that can be received, and determining that the second advertisement information can be received by a specific one of the mobile information terminals that received the advertisement information. And the stage

Distributing the second advertisement information to the portable information terminal that has been made receivable.

9. The portable information terminal is a mobile phone,

9. The advertisement information distribution method according to claim 7, wherein the advertisement information is distributed by e-mail via an Internet connection network.

10. The portable information terminal is a mobile phone,

9. The advertisement information distribution method according to claim 7, wherein the advertisement information is distributed on a web page via an Internet connection.

1 1. An advertising system that distributes advertising information to mobile information terminals,

Means for receiving information for specifying a mobile information terminal to which the first advertisement information is to be delivered; means for delivering the first advertisement information to the specified mobile information terminal;

A means for receiving information for identifying a portable information terminal to which the second advertisement information is to be distributed among the portable information terminals to which the first advertisement information has been distributed; and

Means for delivering the second advertising information to the identified mobile information terminal;

An advertising system comprising: