KR100539679B1 - An advertisement method involving printing out handbills via a network - Google Patents

Abstract

An advertisement method using a plurality of customer terminals connected to an output device and a system in which a server is connected through a network, the method comprising: (a) a customer connecting and logging in to the server using the customer terminal; (b) the server providing a banner advertisement to the client terminal; (c) selecting a banner advertisement provided by the customer; (d) assigning a unique serial number to the customer while the selected banner advertisement is output by the output device in the form of an advertisement leaflet; (e) the customer entering the unique serial number and sending it to the server (30); And (f) accumulating points for the customer if the serial number transmitted to the server 30 matches the serial number assigned to the customer in step (d). do.

Banner Ad, Network, Ad Flyer, Print

Description

An advertisement method involving printing out handbills via a network}

The present invention will be described in detail with reference to the following drawings, but these drawings illustrate preferred embodiments of the present invention, and the technical concept of the present invention is not limited to the drawings and should not be interpreted.

1 is a view schematically showing the configuration of a system for performing an advertising method according to the present invention.

Figure 2 is a flow chart showing the implementation of the advertising method according to the present invention.

3 is a view showing an initial screen when a customer connects to a server providing a service according to a preferred embodiment of the present invention.

4 is a diagram illustrating a screen providing an output window according to a banner advertisement selection according to a preferred embodiment of the present invention.

5 is a view showing an advertisement leaflet outputting the advertisement content, according to a preferred embodiment of the present invention.

6 is a view showing a screen providing a window for inputting a serial number after output, according to a preferred embodiment of the present invention.

7 is a view showing a screen indicating that the points have been earned, in accordance with a preferred embodiment of the present invention.

The present invention relates to an advertising method through a network, and more particularly, to an advertisement method through a network capable of increasing advertisement effect and ensuring reliability by providing a classified advertisement according to a taste of a customer in the form of a leaflet.

Today, the rapid development of the two-way network called the Internet has led to a rapid increase in e-commerce, which has attracted interest in new advertising media advertising specific companies or products. Currently, most of the advertisements that are made through the Internet are in the form of banner advertisements. When a user who accesses the site clicks on a banner displayed on a specific portion, such as the top or bottom of a web page, the page corresponding to the advertisement content is hyperlinked. As you can see the contents of the advertisement. However, it is true that the advertising effect is questioned in light of the fact that general users are reluctant to click on the banner.

In order to overcome these limitations, various advertising methods have been proposed, a representative example of which is a method of granting predetermined points or reserves according to the number of banner clicks. However, this method is also known to bring the end of the user repeatedly clicks on the banner randomly to accumulate points to achieve the advertising effect.

The present invention has been made to solve the above problems, to provide an advertising method to ensure that customers can recognize the advertisement by inducing to output a banner advertisement in the form of a leaflet and earn points according to the output.

The present invention also has an object to implement a conventional print advertising method at a low cost through the network.

Still another object of the present invention is to provide an advertisement method for maintaining an accurate advertisement delivery and afterimage of an advertisement image more continuously.

In order to achieve the above object, an advertisement method through a network according to the present invention includes a plurality of customer terminals connected to an output device and an advertisement method using a system in which a server is connected through a network.

(a) a customer accessing and logging in to the server using the customer terminal; (b) the server providing a banner advertisement to the client terminal; (c) selecting a banner advertisement provided by the customer; (d) assigning a unique serial number to the customer while the selected banner advertisement is output by the output device in the form of an advertisement leaflet; (e) the customer entering the unique serial number and sending it to the server (30); And (f) earning points for the customer if the serial number sent to the server 30 matches the serial number assigned to the customer in step (d).                     

In addition, the step (d), (d-1) providing an advertisement screen for the banner advertisement selected by the customer; (d-2) providing a message to the client terminal inducing the server to output the advertisement leaflet; (d-3) confirming that the customer outputs an advertisement leaflet; And (d-4) outputting an advertisement leaflet by the output device.

According to the present invention, the serial number is not displayed on the advertisement screen of the step (d-1), but is printed on the leaflet when the advertisement leaflet is output in the step (d-4).

More preferably, in step (b), banner advertisements are classified according to gender, age, hobbies, occupation, etc. of the logged in customer.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 schematically shows an overall configuration of a system for implementing an advertisement method using a network of the present invention. As shown, the system includes a server 30 that provides an advertising service and a plurality of customer terminals 10 connected to the server 30 through a network 20. In the present invention, a network refers to a comprehensive data communication network connected to each other by various networks including a LAN, a WAN, an intranet, and similar internal networks, and providing worldwide access to the Internet. . In addition, the concept of such a network includes not only wired networks including private networks, public telephone networks (PSTN), but also mobile networks via WAP gateways, wireless networks such as satellite communication networks and IMT-2000, and moreover, interactive digital TV transmission and reception networks. It should be understood that. In the present embodiment, the following network is exemplified by the Internet.

The server 30 is a computer that provides a web document written in HTML (Hyper Text Markup Language), XML (eXtensible Markup Languge), etc. via the Internet (20) as a server operating program, membership registration and authentication program, presentation program, etc. It has built-in applications.

The customer terminal 10 may be a PC having a browser such as Netscape, Internet Explorer, etc. capable of displaying a web document provided by the server 30 through the Internet 20. The customer terminal 10 is connected to an output device 11 such as a print port.

The server 30 is linked with a database composed of a member DB 41 and an advertisement DB 42 in addition to the basic database (hereinafter referred to as DB) required for the web service.

The member DB 41 is connected to the server 30 with the personal information of the customers who receive the service, for example, name, ID, password, address, education, gender, age, occupation, hobby, points (cyber money), etc. As described later, a unique serial number or the like according to the advertisement is stored.

As described below, the advertisement DB 42 may store information on a banner advertisement, for example, a banner image file, a video file, a leaflet advertisement file, and the like.

Then, the process of performing the advertisement method of the present invention using the system having the above configuration will be described in detail.

1 and 2, the customer first accesses the server 30 through the network 20 such as the Internet using the customer terminal 10 (step S110). At this time, the server 30 provides, for example, an initial screen as shown in FIG. 3 to the customer terminal 10, which is an input window for member login in addition to the unique service screen provided by the server 30. It contains 50.

Subsequently, the connected customer enters an identifier such as his / her ID and password into the input window 50 and clicks the login button to complete the login. If the customer who is connected for the first time is not registered as a member, the user can move to a member registration page (not shown) and fill out and save a predetermined member registration form provided by the server 30 to register.

After the member login process is completed, the server 30 provides a banner advertisement 60 (step S112), and the customer receives the advertisement by clicking on the banner advertisement 60.

Preferably, the banner advertisement 60 provided by the server 30 is preferably provided differently depending on the logged in customer. For example, when the member login step is completed, the server 30 grasps the member information stored in the member DB 41 and classifies it according to gender, age, occupation, hobby, etc. The advertisement DB 42 may be extracted and provided. If the connected customer's hobby is listening to music, they will display banner ads for the latest MP3 players. In the above description, the banner advertisement is provided when the member is logged in. However, the concept should be understood to include displaying the banner advertisement from the initial access screen and converting the banner advertisement to match it when the member login is completed.

Then, when the customer selects the banner advertisement by clicking the banner advertisement button (step S113), as shown in FIG. 4, the server 30 extracts the corresponding advertisement image from the advertisement DB 42 and displays it on the screen. (Step S114). In the present embodiment, the screen of the main frame is converted into an advertisement image, but is not limited thereto, and the entire page may be switched. The advertisement video is preferably a video, but is not limited thereto.

In step S114, a pop-up window 70 in which a guide for inducing an advertisement image to be displayed on the screen and inducing to output the advertisement image to a printout is displayed. The form of the notice may be applied in various modifications at the level of ordinary skill in the art.

According to the contents of the above guidance, when the customer clicks, for example, the confirmation button, the advertisement is output in the form of a leaflet by the output device 11 such as a print connected to the customer terminal 10 (step S115). An example of the advertisement leaflet thus output is illustrated in FIG. 5.                     

According to a feature of the present invention, a member-specific serial number 80 to be given to the member is printed on the printed advertisement leaflet. This serial number 80 does not appear on the monitor of the customer terminal 10 and appears only in the printout, which is a factor for inducing the customer to output the advertisement leaflet. The serial number 80 is newly assigned every time a client accessing the banner advertisement is displayed by clicking on it, and even if the same client is set to be different each time the advertisement is received, the closing of the existing banner advertisement that is repeatedly clicked randomly is performed. To prevent them. Preferably, the serial number 80 given to the customer is stored in the member DB 41 and stored until updated to the next serial number.

As described above, when the output of the advertising leaflet is completed, the server 30 then displays a message window 71 for inputting a unique serial number assigned to the member together with the content indicating the completion of the output as shown in FIG. While transmitting to the terminal 10, a serial number input window 90 is provided (step S116).

This process is to check whether the customer has been given a serial number by printing the advertisement leaflet.

In response, the customer inputs the member serial number 80 described in the output advertisement leaflet into the serial number input window 90 and transmits it (step S117). Then, the server 30 determines whether the input member serial number 80 matches the serial number assigned at the time of outputting the advertisement leaflet (step S118), and if it matches, accumulates a predetermined point for the corresponding customer (step S118). S119). The points include any form of payment given to the customer corresponding to the output of the advertising leaflet, such as cyber money or mileage.

Preferably, as shown in FIG. 7, the server 30 provides the customer with a message window 72 indicating the accumulation of the corresponding point.

Customers can enjoy various services and events provided by the server by using their own accumulated points or cyber money. Since these services or events are typical to those skilled in the art, detailed descriptions thereof will be omitted. More preferably, by treating the leaflet output as described above as a lottery to draw a regular lottery and to provide an event that provides prizes or money, the customer will keep the leaflet, thereby achieving a continuous advertising effect.

Although the present invention has been described with reference to specific embodiments and drawings, it is not limited thereto, and various modifications may be applied within the scope of the technical idea of the present invention. For example, the same system as described above can be implemented by using the customer terminal as a TV having a set top box and connecting an output device thereto.

According to the advertisement method through the network of the present invention, since the customer not only sees the advertisement image but also outputs it in the form of an advertisement leaflet, the advertisement effect can be directly obtained compared to the conventional advertisement method that randomly clicks the banner. This advantage overcomes the limitations of existing banner ads, so that advertisers can also directly deliver advertisements directly to consumers. In addition, it can have the same effect as distributing an advertising leaflet online at low cost. In addition, since the consumer encounters the advertisement in the form of an advertisement leaflet, the afterimage of the advertisement effect lasts to maximize the advertisement marketing effect.

Claims (4)

As an advertisement method using a plurality of customer terminals connected to an output device and a system in which a server is connected through a network, (a) accessing and logging in to the server through the customer terminal; (b) providing a banner advertisement from the server to the customer terminal; (c) selecting the provided banner advertisement in the customer terminal; (d) providing a unique serial number uniquely designated according to the selected banner advertisement together with the advertisement screen for the selected banner advertisement from the server to the customer terminal; (e) displaying the banner advertisement in the client terminal but not the unique serial number; (f) providing a message to the customer terminal for inducing output of the advertisement leaflet from the server; (g) confirming to output the advertisement leaflet at the client terminal; (h) outputting the advertisement and the unique serial number as a leaflet by the output device; (i) providing an input window for inputting the unique serial number from the server to the customer terminal as soon as the output of the leaflet is completed; (j) inputting the outputted unique serial number into the input window through the customer terminal and transmitting it to the server; And and (k) accumulating points if the unique serial number transmitted to the server matches the unique serial number provided to the customer terminal in step (d). delete delete delete

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