KR20000037439A - Advertising method on Internet using quiz - Google Patents

Abstract

PURPOSE: A quiz type advertizing method is provided to enhance curiosity on a banner advertizement by giving specific web site users a quiz on a specific banner advertizement among a plurality of advertizement banners, and giving the users milage points or giving a chance for the users to participate in an event if the users make a correct answer. CONSTITUTION: A quiz type advertizement method comprises the steps of logging in a specific web site(S41, S42), making a host computer read a corresponding advertizement from an advertizement management database, and transmit the read advertizement to user's terminal via a web server(S43), checking if the user visit the web site for a set time(S44), making the host computer transmit a massage window for memory to give a chance to participate in a quiz(S45), checking if a set time has passed after displaying the massage window(S46), and making the host computer transmit other massage window for a question to the user's terminals.

Description

Advertising method on Internet using quiz

The present invention relates to an advertisement technology on the Internet, and more particularly, a plurality of banners provided by a site at the site immediately or after a predetermined time after the subscriber logs in to the site. banner) The present invention relates to a method of advertising on the Internet using a quiz method to raise a subscriber's interest (curiosity) about a banner advertisement by giving a quiz for a specific banner advertisement.

Recently, with the explosive increase of Internet users, various services are provided on the Internet. That is, many types of services such as home shopping site, search site for information search, news site, auction site, web hosting site, etc. are provided according to the development of e-commerce technology. Most sites are getting financial income from advertising on the Internet.

However, in the related art, since advertisements are unilaterally provided to subscribers, not only the user's interest in the advertisements is lowered but also most of the subscribers remove the advertisements. As a result, the reliability of the advertisement is lowered, which reduces the income of the operator, which in turn lowers the quality of the various services provided on the Internet or reduces the services.

The present invention has been proposed to solve the above-mentioned shortcomings, and the subscriber can log-in to a specific site immediately or after a predetermined time, and among the plurality of banner advertisements provided by the site. The purpose of the present invention is to provide an advertising method on the Internet using a quiz method to raise a subscriber's interest (curiosity) for banner advertisement by taking out a quiz for banner advertisement.

In addition, another object of the present invention is to increase the interest of subscribers by giving mileage points to the user who clicked on the banner ad to see the details as well as to give a separate mileage point to the subscriber who participated in the quiz and clicked the correct answer to the banner ad The purpose is to provide an advertising method on the Internet using a quiz method that can stimulate the curiosity of subscribers.

In addition, another object of the present invention can be paid for the mileage points given to the subscriber who clicked the banner ad or clicked the right answer of the quiz using the banner ad in cash or paid for the purchase of other goods or services on the Internet. Rather, it is to provide an advertising method on the Internet using a quiz method to maximize the advertising effect by increasing the interest of the subscribers delivered to the subscribers by participating in the sweepstakes held on the site.

1 is a block diagram for implementing an advertising method on the Internet using a quiz method according to the present invention.

2 is a format of a datagram showing a general Internet protocol.

3 is a flowchart illustrating a subscriber registration procedure for advertisement on the Internet using a quiz method according to the present invention.

4 is a flowchart illustrating an advertisement procedure for advertisement on the Internet using a quiz method according to the present invention.

5A and 5B illustrate various examples of a screen displaying an answer of a quiz among advertising methods on the Internet using a quiz method according to the present invention.

6A and 6B illustrate various examples of screens for clicking on a correct answer among advertisement methods on the Internet using a quiz method according to the present invention.

※ Explanation of code about main part of drawing ※

1: site 2: host computer

3: subscriber management database 5: web server

6: Internet 7: Modem subscriber

8: terminal (PC) 9: public telephone network (PSTN)

10: ISP 11: LAN environment subscriber

12 terminal PC 13 hub

14: Router

One embodiment of the advertising method on the Internet using the quiz method according to the present invention for achieving the above object, when a subscriber is logged in to a particular site (log-in), providing a plurality of banner advertisements to the subscriber The connection step, the memory step of outputting a banner ad for the quiz answer to the subscriber's message window in advance to inform the quiz answer after the log-in, and the question to click the banner ad for the quiz answer after a predetermined time The question step of outputting a message to the subscriber's message window, when the subscriber clicks on the banner advertisement, the answer checking step of determining whether the clicked banner advertisement is the same banner advertisement as the correct answer of the quiz, and the result of clicking on the subscriber who participated in the quiz And a transmitting step of transmitting.

When the memory message window is clicked in order to deliver the correct answer of the quiz in advance, the banner advertisement for the quiz answer is automatically moved to the bottom of the message window along a predetermined trajectory among a plurality of banner advertisements provided as the desktop window. It is preferable.

In addition, when a specific bar is clicked in a memory message window for delivering the correct answer of the quiz in advance in the memory step, a banner advertisement for a quiz correct answer among a plurality of banner advertisements provided as a background window is displayed along a predetermined trajectory. It is desirable to automatically move to the bottom of the window.

The quiz correct banner advertisement is preferably at least one banner advertisement specified by the operator of a specific site. And, if the memory message window for transmitting the correct answer of the quiz in advance in the storage step, it is preferable that the banner advertisement for the quiz answer is automatically moved to the message window.

In the storing step, when a predetermined bar is clicked on a message window and then one or more banner advertisements among a plurality of banner advertisements displayed on the background window are clicked, the mobile terminal moves them to a message window along a predetermined trajectory and then designates a correct answer to the quiz. It is preferable.

And, it is preferable that the banner advertisement clickable as the correct answer of the quiz in the question step is displayed in one or more windows of the desktop window or the message window, and the memory message and the question message are displayed in one message window. desirable.

In one embodiment of the present invention, when the subscriber clicks on the transmitted banner advertisement, the subscriber can be given mileage points and then send the details of the banner advertisement to the subscriber. When ordering the advertisement, it is desirable to transmit the order information to the advertiser.

In addition, an embodiment of the present invention further comprises the step of granting a mileage point to a subscriber who clicks on a banner advertisement for the correct answer of the quiz, or earns the mileage point for each subscriber for a predetermined period and then obtains a predetermined mileage point. It may further comprise the step of paying cash to the excess subscribers or accumulating the mileage points for each subscriber for a predetermined period and executing a prize event targeting the subscribers exceeding a predetermined mileage points.

The mileage points accumulated for each subscriber may be used as a cost for purchasing goods or services on the Internet.

Another embodiment of the advertising method on the Internet using the quiz according to the present invention, when a subscriber is logged in to a particular site (log-in), the access step of providing a plurality of banner advertisements to the subscriber, and the banner of the background window after access A memory step of outputting a message indicating that the ad is a correct answer for a quiz after a predetermined day, a question step of outputting a question message to the subscriber's message window so as to click a quiz answer banner after a predetermined time, and the subscriber has a banner ad Clicking, characterized in that it comprises a response step of determining whether the clicked banner advertisement is the same banner advertisement as the correct answer of the quiz, and transmitting the result of the click to the subscribers participating in the quiz.

And, it is preferable that the banner advertisement clickable as the correct answer of the quiz in the question step is displayed in one or more windows of the desktop window or the message window, and the memory message and the question message are displayed in one message window. desirable.

In one embodiment of the present invention, when the subscriber clicks on the transmitted banner advertisement, the subscriber can be given mileage points and then send the details of the banner advertisement to the subscriber. When ordering the advertisement, it is desirable to transmit the order information to the advertiser.

In addition, an embodiment of the present invention further comprises the step of granting a mileage point to a subscriber who clicks on a banner advertisement for the correct answer of the quiz, or earns the mileage point for each subscriber for a predetermined period and then obtains a predetermined mileage point. It may further comprise the step of paying cash to the excess subscribers or accumulating the mileage points for each subscriber for a predetermined period and executing a prize event targeting the subscribers exceeding a predetermined mileage points.

The mileage points accumulated for each subscriber may be used as a cost for purchasing goods or services on the Internet.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, a brief description will be given of the World Wide Web (WWW) service on the Internet in order to understand the present invention.

WWW service is based on Hyper Text Transfer Protocol (HTTP), and the service is made by exchanging documents written in HTML (Hyper Text Mark-up Language). WWW service generally has several hyperlinked elements in one service screen. If this element is an HTML document, the document is reloaded. From a service provider's point of view, it is necessary to create and manage various types of documents. If the number of documents is large or fluctuates, if the URL (Uniform Resource Locator) changes or duplicates a lot of data, it becomes difficult to manage them. In addition, CGI technology can show WWW users data such as databases not related to WWW.

HTTP is a communication protocol used when communicating between a client and a server in a WWW service. HTTP can effectively send and receive data in the form of hypermedia in a distributed network environment, and it operates on a simple principle that a server that receives a client's request sends an answer. The client makes a request to the server according to the URL format. The server receives the information and sends the information to the client according to the MIME (Multipurpose Internet Mail Extension) format.

Uniform Resource Locator (URL) is a standard address used to indicate the location of various resources on the Internet. In the WWW, the client requests data in order to request specific data from the server. The protocol and service name and location must be specified. The system used is standardized by URL. The URL is described according to the format shown in Table 1 below.

http://www.youm.ac.kr/index.html

CGI (Computer Graphic Interface) is a standard for connecting between external applications of WWW server. This is not to provide WWW server unilaterally, but to allow the WWW server to dynamically accommodate the user's needs. Normal HTML documents don't change at all until they're converted into editors, while CGI creates and delivers them on the fly, on demand. In most cases, the output form is embedded in the CGI program (Computer Graphic Interface Program).

1 is a network diagram illustrating an example of a network to which an advertisement method according to the present invention is applied. The operator 1 connected to the Internet 6, the subscriber 7 side of the modem environment, and the subscriber of the LAN environment ( 11) the side is shown. Referring to FIG. 1, the operator 1 side includes a host computer 2, a subscriber management database 3, a web server 5, and the like. The subscriber 7 side of a modem environment is a public switched telephone network. (9) is connected to an ISP (Internet Service Provider: 10) to receive various Internet services, and the subscriber 11 side of the LAN (Local Area Network) environment has a subscriber terminal 12, a hub 13 and a router. (14; router) and the like.

The operator 1 registers Internet users connected through the Internet as subscribers, stores subscriber information in the subscriber management database 3, creates advertisements received from advertisers as banner advertisements, and stores them in the advertisement management database. Is provided through a web server (5). The subscriber 7 side of the modem environment is connected to the ISP 10 via a modem by driving a web browser on a terminal 8 such as a personal computer. In addition, the subscriber 11 side of the LAN environment is connected to the Internet 6 through the hub 13 and the router 14 by running a web browser on the terminal 12.

2 is a format of a datagram according to the Internet Protocol (IP V4). As shown in FIG. 2, the data format transmitted over the Internet is composed of a header of 6 bits and a bit of 32 bits and data of arbitrary length. Here, the first word of the header includes version, header length, type of service, total length information, and the second word includes ID, flags, The third word includes a fragmentation offset, and the third word includes time to live, protocol, and header checksum information. The fourth word is a source address, the fifth word is a destination address, and the sixth word is option and padding.

From this data format, it is possible to identify the subscriber by catching various kinds of information necessary according to the present invention.

3 is a flowchart illustrating a subscriber registration procedure on the Internet according to the present invention, and FIG. 4 is a flowchart illustrating an advertisement procedure according to the advertisement method on the Internet using a quiz method according to the present invention.

First, the operator secures subscribers to those who can communicate with the Internet and stores information about the subscribers in the subscriber management database 3. In this case, the subscriber information may be a subscriber ID, a password, a name, a gender, an age, a residential area, a hobby, a job, etc., and an appropriate advertisement target or service target may be selected according to the subscriber information.

Referring to FIG. 3, when an Internet user who wants to subscribe to receive various information or services requests a subscription (S32) after accessing the operator's site (S31), the provider 1 may include a name, gender, age, A predetermined form of input window for inputting subscriber information such as residence area, hobby, occupation, etc. is output to the subscriber terminal 7 (11) (S33). Subscriber information entered by the subscriber (S34) is stored in the subscriber management database 3 on the operator 1 side (S35), while the subscriber algorithm is executed by the subscriber (7) (11) by the operator (1) side. It is downloaded to the side (downloading) (S36).

Here, the Internet user can protect the rights of the Internet user by allowing the subscriber to select whether to view the quiz-type advertisement in the process of registering as a member of the corresponding side.

Referring to FIG. 4, when a subscriber 7 (11) registered through a procedure as illustrated in FIG. 3 is logged in to a specific site (1: operator) (S41) (S42), the corresponding operator (1). The host computer 2 reads predetermined advertisements from the advertisement management database and transmits the predetermined advertisements to the subscribers 7 and 11 via the web server 5 (S43).

Subsequently, the host computer 2 of the operator 1 transmits a predetermined banner advertisement to the subscriber who visits the site, and the host computer 2 of the operator 1 visits the site for a predetermined time, that is, the subscriber visits a specific site and provides the service. Check whether a plurality of banner advertisements have been seen for a predetermined time (S44).

Here, when the subscriber clicks on the banner advertisement, the host computer 2 accumulates mileage points in the corresponding subscriber column on the subscriber management database 3, and the subscriber terminal 8 (12) displays the specific advertisement contents of the clicked banner advertisement. Output to the desktop or message window of. Of course, the same applies to the banner advertisement mentioned in the following description.

Subsequently, when the subscriber orders the goods or services according to the advertisement contents including the order, the host computer 2 receives the subscriber's order information and delivers it to the advertiser. In this case, the cost of the ordered goods or services may be settled by converting accumulated mileage points into money or by using a financial settlement means such as a credit or debit card not shown.

As soon as the subscriber logs in to the site or the subscriber receives a variety of information or services provided by the site, the host computer 2 on the operator side 1 asks the subscriber to the quiz. In order to give a chance to participate, a message window as shown in FIG. 5A is transmitted to terminals 8 and 12 of subscribers 7 and 11 (S45).

And, if a banner advertisement for a quiz answer is designated by the operator in advance, the banner ad for the quiz answer among the plurality of banner advertisements moves to a lower portion of the memory message window along a predetermined trajectory. A subscriber may move by clicking on a specific bar in the message window.

Subscriber can also designate a banner ad for the quiz answer above, if the subscriber clicks a specific bar in the memory message window and clicks the banner ad for the quiz answer among the banner ads displayed on the desktop window, The host computer 2 of (1) moves the clicked banner advertisement to the message window along a predetermined trajectory.

5B illustrates another example of informing a correct answer in a quiz using a banner advertisement. When a subscriber logs in to the site immediately or after a predetermined time, the host computer 2 of the operator 1 asks the subscriber to the quiz. In order to give an opportunity to participate, a memory message window as shown in FIG. 5B is transmitted to the terminals 8 and 12 of the subscribers 7 and 11. In other words, the subscriber displays a message such as "One of the above banner advertisements is changed to a new banner advertisement after a predetermined time. When the question message window is displayed, click the new banner advertisement!" Make it visible again.

When the predetermined time elapses after the memory message window is displayed in this way (S46), the host computer 2 of the operator 1 sends a message window for questions to the terminals 8 and 12 of the subscribers 7 and 11. As shown in Figure 6a (S47).

Here, in the message window, "Raise your hand!", "I am OOOO", "Who are you?" "Today's correct answer (password)?" Displays messages such as

In addition, a banner advertisement (multiple banner advertisement) that the subscriber can click on with the correct message is transmitted together with the above message, which is selectively outputted in the desktop window or message window as shown in FIG. 6A or in the desktop window and the message window. All can be output.

6b is another example of the message window for a question, as shown in FIG. 5b above to inform the subscriber of the correct answer of the quiz so that the subscriber can click the correct answer. In addition, the output method and the click method are the same as in FIG. 6A.

Of course, the message window shown in FIG. 6A or 6B may be simultaneously output as one window with the message window shown in FIG. 5A or 5B.

When the subscriber clicks on the banner advertisement which is considered the correct answer among the plurality of banner advertisements by viewing the desktop window or the message window as shown in FIG. 6A or 6B (S48), the host computer 2 of the operator 1 side clicks on the clicked banner advertisement. It is determined whether the banner advertisement is the same as the correct answer of the quiz (S49). Then, the congratulatory message is transmitted to the subscriber who clicked the correct answer (S50).

In addition, when the subscriber clicks the correct answer, the host computer 2 of the operator 1 additionally grants mileage points to the corresponding subscriber column on the subscriber management database 3 (S51).

The operator (1) who grants mileage points to a subscriber who clicks on a general banner advertisement or participates in a quiz and clicks a correct answer, earns mileage points for each member for a predetermined period of time, and then cashes them to the subscriber who exceeds the predetermined mileage points. It can be used to pay for or to purchase goods or services on the Internet.

In addition, the operator 1 accumulates the mileage points of each subscriber for a predetermined period of time and then performs a sweepstakes for the subscribers exceeding the predetermined mileage points every predetermined period (S52) to view banner advertisements or quiz If you click on the right answer and do not use it, you may be able to receive additional benefits.

According to the present invention, a method of renting a banner advertisement space only in a specific site or clicking an advertisement gives a predetermined price, and thus has the following effects.

Existing advertising methods have caused subscribers to consider banner ads as annoying targets or for the purpose of making money, but this advertising method is an advertising method that encourages intellectual curiosity to click naturally by making them a quiz target. Therefore, there is an effect that can induce active and active participation of subscribers by moving away from the passive and passive participation.

In addition, the present invention gives a mileage point to the subscriber who clicked the banner ad to increase the interest of the subscriber, as well as to participate in the quiz, click the right answer (banner advertising) or to give a separate mileage point to the subscriber who clicked the membership after clicking There is an effect that can further stimulate the curiosity of subscribers for banner advertising. In addition, it is effective in moral satisfaction because it is a form of clicking to answer quizzes instead of just clicking on an economic price.

In addition, the present invention can be paid for the mileage points given to the subscriber who clicked the banner ad or clicked the right answer of the quiz using the banner ad or paid for the cost of purchasing other goods or services on the Internet. By allowing them to participate in the sweepstakes to be carried out, it is possible to maximize the advertising effect by increasing the interest of the subscribers delivered to the subscribers.

In addition, as subscribers' interest in banner advertisements increases, operators can increase their economic profits (banner advertisement revenue, etc.) to provide more information and services on the Internet, as well as the quality of information and services. There is an effect to improve.

In addition, the advertiser can obtain a better ad memory effect than the existing method, and the user's image of the advertiser is improved because the user does not have a moral inclination.

Although the present invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the present invention, and such modifications and modifications belong to the appended claims.

Claims (17)

When a subscriber is logged in to a specific site (log-in), providing a plurality of banner advertisements to the subscriber; A memory step of outputting a banner advertisement for a quiz correct answer in a message window of a subscriber in order to notify a quiz correct answer in advance after log-in; A question step of outputting a question message to the message window of the subscriber so as to click on the banner advertisement for the quiz answer after a predetermined time; When the subscriber clicks on the banner advertisement, an answer checking step of determining whether the clicked banner advertisement is the same banner advertisement as the correct answer of the quiz; And A transmission step of transmitting the click result to the subscriber who participated in the quiz; Advertising method on the Internet using a quiz method characterized in that it comprises a. According to claim 1, When the memory message window is clicked in order to deliver the correct answer of the quiz in advance, the banner advertisement for the quiz answer is automatically moved to the bottom of the message window along a predetermined trajectory among a plurality of banner advertisements provided as the desktop window. Advertising method on the Internet using the quiz method characterized in that. The method of claim 1, In the memory step, when a specific bar of the memory message window for delivering the correct answer of the quiz is clicked in advance, the banner advertisement for the quiz correct answer among the plurality of banner advertisements provided as the background window is located at the bottom of the message window. Advertising method on the Internet using the quiz method, characterized in that automatically moved to. The method according to any one of claims 1 to 3, The quiz answer banner advertising is an advertisement method on the Internet using the quiz method, characterized in that at least one banner advertisement specified by the operator of a specific site. The method of claim 1, If the memory message window for transmitting the correct answer of the quiz in advance in the storage step, the quiz answer banner advertisement is automatically moved to the message window, characterized in that the advertising method on the Internet using the quiz method. The method of claim 1, In the storing step, when a predetermined bar is clicked on a message window and then one or more banner advertisements among a plurality of banner advertisements displayed on the background window are clicked, the mobile terminal moves them to a message window along a predetermined trajectory and then designates a correct answer to the quiz. Advertising method on the Internet using the quiz method characterized in that. The method of claim 1, The advertisement method on the Internet using the quiz method, characterized in that the banner advertisement that can be clicked as the correct answer of the quiz in the question step is displayed in one or more of the desktop window or the message window. The method of claim 1, Advertising method on the Internet using the quiz method, characterized in that the memory message and the question message is displayed in one message window. When a subscriber is logged in to a specific site (log-in), providing a plurality of banner advertisements to the subscriber; A memory step of outputting a message indicating that the banner advertisement of the background window after the connection is correct for a quiz after a predetermined day; A question step of outputting a question message to the message window of the subscriber so as to click on the banner advertisement for the quiz answer after a predetermined time; When the subscriber clicks on the banner advertisement, an answer checking step of determining whether the clicked banner advertisement is the same banner advertisement as the correct answer of the quiz; And A transmission step of transmitting the click result to the subscriber who participated in the quiz; Advertising method on the Internet using a quiz method characterized in that it comprises a. The method of claim 9, The advertisement method on the Internet using the quiz method, characterized in that the banner advertisement that can be clicked as the correct answer of the quiz in the question step is displayed in one or more of the desktop window or the message window. The method of claim 9, Advertising method on the Internet using the quiz method, characterized in that the memory message and the question message is displayed in one message window. The method according to claim 1 or 9, When the subscriber clicks on the transmitted banner advertisement, the mileage point is given to the subscriber, and then the details of the banner advertisement are transmitted to the subscriber. The method of claim 12, The advertisement method on the Internet using the quiz method, characterized in that the order information is sent to the advertiser while ordering the advertisement while viewing the details of the banner advertisement. The method according to claim 1 or 9, Advertising method on the Internet using the quiz method characterized in that the mileage points are given to the subscriber who clicked the banner ad for the correct answer of the quiz. The method of claim 14, The method of advertising on the Internet using a quiz method characterized in that the mileage points are accumulated for each subscriber for a predetermined period and then cash is paid to the subscribers exceeding a predetermined mileage point. The method of claim 14, Advertising method on the Internet using the quiz method characterized in that the mileage points are accumulated for each subscriber for a predetermined period of time and then a prize event is executed for subscribers exceeding a predetermined mileage point. The method of claim 14, The mileage points accumulated for each subscriber, can be used as a cost for purchasing goods or services on the Internet advertising method on the Internet using the quiz method.