KR20140135449A - Apparatus for personalized advertisement contents using quiz battle and method thereof - Google Patents

Abstract

The present invention relates to an apparatus and a method to provide personalized advertisement content through a quiz battle in order for users to be exposed to advertisement by combining an advertisement on an advertised product, which an advertiser wants to promote, with a quiz. The disclosed personalized advertisement content providing method through a quiz battle includes the following steps of: receiving the input of user information through a portable terminal in order to participate in a quiz battle; outputting information on an application installed in the terminal; receiving personalized advertisement content, which is appropriate for a user advertisement tendency which is analyzed based on the user information and the information on the application, from the outside; displaying at least one among a quiz battle participation guide, a quiz battle participation condition guide, and advertisement product information of an advertisement provider by providing personalized advertisement content for a user according to steps; confirming whether conditions for quiz battle participation are satisfied; displaying the quiz content of the quiz battle; and displaying a winner of the quiz battle.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a personalized advertisement content providing apparatus using quiz batt,

The present invention relates to an apparatus and a method for providing a customized advertisement content through a quiz bat, and more particularly, to an apparatus and a method for providing a customized advertisement content providing apparatus, .

In the past, TV or media were used to expose advertising products to the public. In addition, the promotion of more advanced advertising products has been promoted with the development of the Internet by attracting public access to the web pages opened on the Internet.

In recent years, there has been a technique for maximizing the effect of promoting advertisement products by providing a quiz game accompanied by advertisement of a simple advertisement product. However, such conventional technology has a problem of collectively promoting advertisement products without grasping a large number of advertisement tendencies.

Korean Patent Laid-Open Publication No. 2001-0077006 (entitled " Internet advertising system using advertisement quiz and method thereof) ", Korean Patent Publication No. 2000-0024178 (entitled " A method of Internet advertisement for allowing contents to be used free of charge for advertisement and advertisement viewers applying quiz and puzzle game, Korean Patent Registration No. 10-0817100 (corresponding to Korean Patent Publication No. 2002-0037577) Description of the Related Art According to a quiz advertisement system (a quiz advertisement system of the present invention and a quiz advertisement method using the quiz advertisement system), a technique for Internet advertisement using a quiz to connect a quiz to a specific website is known.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in an effort to solve the above problems, and it is an object of the present invention to provide a method and apparatus for analyzing information of a general application installed in a smart phone, The purpose of the advertisement is to provide customized advertising contents along with the quiz battles by simultaneously providing advertisements that match the ad orientation with the quiz battles.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method for providing a quiz batt game, the method comprising: inputting user information through a portable terminal to participate in a quiz bat, outputting information on an application installed in the terminal, Receiving at least one of the advertisement product information, the quiz bat participation information, and the quiz bat participation condition guide of the advertisement provider by providing the customized advertisement content to the user step by step, A step of confirming whether or not a quiz bat participation condition is established, a step of displaying quiz contents of a quiz bat, and a step of displaying a winner of a quiz bat. ≪ / RTI >

In addition, providing the customized advertisement contents to the users step by step includes displaying the basic information of the advertisement product information and the quiz bat participation guide, displaying the detailed information of the advertisement product information as an image or a moving picture, And a step of displaying a guide to the user.

In addition, the quiz participation condition may include at least one of a homepage where an advertisement product of an advertisement provider is advertised, a recommended web page where a product of an advertisement provider can be inspected, a questionnaire provided by an advertisement provider, Characterized in that the condition is fulfilled.

Further, the displayed quiz content is quiz content related to the advertisement product of the advertisement provider.

Further, the winner is characterized by obtaining a prize corresponding to the number of participants participating in the quiz bat.

Meanwhile, an object of the present invention is to provide an information processing apparatus and a method and system for performing the method of the present invention, which includes input means for inputting information collected from a portable terminal, analysis means for analyzing the tendency of the user based on the collected information, A content matching means, and a quiz batt content, to the portable terminal. The present invention can be achieved by providing a customized advertisement content providing apparatus through a quiz bat.

The information collected by the portable terminal is information about a quiz bat participant input through the portable terminal and information about an app installed in the terminal.

In addition, the information about the app installed in the terminal is information about the category of each category of the app.

In addition, the customized advertisement content is at least one of the image content and the moving image, and the quiz bat content is quiz content related to the advertisement product of the advertisement provider.

According to the present invention as described above, it is possible to maximize the advertising effect by separately providing the tailored advertisement contents according to the tendency of each user.

In addition, according to the present invention, when providing customized advertisement contents, a quiz event through a quiz bat can be performed at the same time, thereby maximizing the advertisement effect due to the user's active advertisement acquisition.

According to the present invention, the number of participants can be effectively increased by utilizing the SNS invitation message, and the cumulative prize can be increased, thereby maximizing the number of participants.

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate preferred embodiments of the invention and, together with the description, serve to further the understanding of the technical idea of the invention, It should not be construed as limited.
1 is a configuration diagram of a customized advertisement content providing apparatus through a quiz bat according to the present invention,
FIG. 2 is a screen for registering and signing in when executing a wow app according to the present invention,
3 is a screen for inputting member information according to the present invention,
4 is a screen for providing guidance on terms and conditions according to the present invention,
FIG. 5 is a screen on which customized advertisement contents including quiz battle contents according to the present invention are provided,
6 to 7 are diagrams for issuing a password according to the present invention,
8 to 10 are views for sequentially providing information on an advertisement product to a user according to the present invention,
FIG. 11 is a view for moving a homepage among participation conditions according to the present invention,
FIG. 12 is a diagram for installing an app among participation conditions according to the present invention,
FIG. 13 is a diagram showing a moving picture when providing information on an advertisement product according to the present invention,
FIG. 14 is a view for counting remaining time until five minutes before the beginning of the quiz bat according to the present invention,
15 and 16 are diagrams showing a UI screen of a wow app according to the present invention,
17 to 19 are diagrams showing screens of an app from five minutes before the start of the quiz bat to the start of the quiz bat,
FIG. 20 is a view showing a guiding screen when approaching a quiz battle after completion of filling of a quiz bat according to the present invention, and FIG.
FIG. 21 is a view showing a guide screen when approaching a quiz bat after the start of a quiz bat according to the present invention,
FIG. 22 is a diagram showing a case where the user answers the quiz question according to the present invention and a case where the correct answer is not met;
FIG. 23 is a diagram showing a winning message in a quiz battle for a final player according to the present invention,
24 and 25 are views for inputting and confirming an account for depositing the prize money according to the present invention,
26 to 31 are diagrams showing contents displayed upon menu selection according to the present invention,
32 is a flowchart sequentially illustrating a method of providing customized advertisement contents through a quiz bat according to the present invention.

Hereinafter, a preferred embodiment of the present invention will be described with reference to the drawings. In addition, the embodiment described below does not unduly limit the content of the present invention described in the claims, and the entire structure described in this embodiment is not necessarily essential as the solution means of the present invention.

<Quiz Battle  Customized ad content delivery device through>

The apparatus for providing a customized advertisement content through the quiz bat according to the present invention exposes an advertisement required by a user through an advertisement recognition system (referred to as a wow box in the present invention) and displays advertisement information in order to raise awareness of the exposed advertisement information. To provide the user with active advertising information acquisition by incorporating the quiz bat included. Hereinafter, the configuration and function of a customized advertisement content providing apparatus through a quiz bat according to the present invention will be described in detail with reference to the accompanying drawings.

First, the user described in the present invention means a user for participating in a quiz battle by executing an application installed in a portable terminal user or a portable terminal.

As shown in FIG. 1, a customized advertisement content providing apparatus through a quiz bat according to the present invention includes a plurality of smartphones 110, 120 and 130, a wow-box 200, and a database 300. Each smartphone user is connected to the wow box 200 via a communication method (for example, 3G or 4G communication network) capable of the Internet or mobile communication. Hereinafter, the connection between the single smartphone 110 user and the wow box 200 will be described as an example.

Various applications are installed in the smart phone 110 according to the user. There are apps for each category, such as sports, games, and entertainment. Such an app will be collectively referred to as a general app 111 in the present invention. The app for executing the quiz bat of the present invention will be collectively referred to as a wow app 112. [

When the wow application 112 is executed in the smartphone 110, membership registration and log-in guidance are displayed as shown in FIG. 2, and the member information is input as shown in FIG. 3 to FIG. 4, If both are received, the customized advertisement content including the quiz bat content shown in Fig. 5 is displayed to the user. In FIG. 2, when the user checks the automatic login, the login page is skipped and the password is generated at the e-mail address entered by the user as shown in FIG. 6 to FIG.

When the wow app 112 is executed and connected to the wow box 200, the wow app 112 extracts information on the general app 111 installed in the user's smart phone 110 and transmits the extracted information to the wow box. Various apps are installed in the smartphone 110 according to each category. The wow app 112 extracts information on what types of apps are currently installed in the smart phone 110, and transmits the extracted information to the wow box 200. Then, the wow box 200 can grasp the propensity of each user, which is unique to each user, based on the information on the general application and the member information inputted by the user when joining the membership.

When the wow app 112 is executed and logged in, the smartphone 110 displays customized advertisement contents including quiz battle contents. The quiz batt content and the customized ad content are provided by the wow box 200 by transmitting content suitable for each user to the smartphone 110. The quiz bat content will be described later and will first describe the customized ad content. When the information on the terms of FIG. 4 is completed, the customized advertisement contents are provided with the advertisement contents in turn as shown in FIG. 8 to FIG. 10 along with the quiz bat guide.

FIG. 8 shows basic information on the advertisement product and guidance information on the quiz battle. If a menu located at the top of FIG. 8 is selected, various advertisement lists corresponding to the user tendency are popped up, and information on the advertisement products sequentially selected in three stages as shown in FIG. 8 to FIG. 10 is provided to the user.

FIG. 9 shows a case where the touch screen of the smartphone is touched from one side to the other side in FIG. 8 or a stepwise circle is selected at the bottom of FIG. In FIG. 9, advertisement information about a product to be advertised is provided to the user in detail. The advertisement information provided at this time may be provided as a guidance text (text) and an image as shown in FIG. 9, or may be provided as a guidance text (text) and a moving image as shown in FIG.

FIG. 10 shows information on an advertisement product, a guide to a quiz bat, and a guide to a quiz bat participation condition. The conditions for participating in the quiz bat can be set by installing an app provided by the advertiser (refer to FIGS. 10 and 12), responding to the questionnaire provided by the advertiser, accessing Facebook to recommend the advertiser's product (for example, , And moving to the homepage set by the advertiser (refer to FIG. 11, for example, accessing the web on which the advertiser wants to advertise the advertisement) to receive guidance on the advertisement product. When these conditions of participation are fulfilled, the right to participate in the quiz battles is obtained. As an example, if an advertiser wants to advertise an app related to a game, the condition of the game app can be set as a condition of participation, and the user can acquire the participation right only by installing the game app. 8 to 10, different advertisement products are provided, but it is to show that various advertisement products can be provided. In general, the advertisement contents corresponding to the advertisement products shown in FIG. 8 are shown in FIG. 9 and FIG. 10 in order. However, the conditions of participation may be set as various as necessary.

As described above, when the participation condition is fulfilled, the participation application is completed and the participant can participate in the quiz game battle. Because the quiz game battle is done at a fixed time, if the quiz game battle is not yet started, the waiting time is given until the appointed time. Users who have completed the application can be notified of 1 hour before, 30 minutes before, 5 minutes before the start of the quiz and popped up on the smartphone. 14, when the user whose participation registration has been confirmed through the wow box 200 is connected, the time remaining 5 minutes before the start of the quiz game battle is counted by the wow application 112. At this time, the cumulative prize of the quiz bat depends on the number of participants. In other words, the more participants participate, the more money they will receive. Therefore, you can invite friends or acquaintances using SNS to encourage participation in the quiz battles.

Meanwhile, as shown in FIG. 15 and FIG. 16, the UI (User Interface) screen of the WoW app according to the present invention provides a unified UI screen to the user using approximately two screens. FIG. 15 shows a UI used for displaying quiz battle contents, and includes a header area 112a, a content area 112b, and a footer area 112c in roughly three divisions. The header area 112a is an area for displaying a title and a menu icon. The content area 112b includes quiz contents as a quiz battle content, OX selection according to quiz contents, and the remaining time until the start of the quiz bat The contents of the progress bar for the advertiser are displayed, and the advertiser's advertisement banner is displayed for the footer area 112c.

The UI screen composed of two divisions includes a header area 112a as in the case of the three divisions, and the contents area 112b displays information about the advertiser's advertisement product, information on the quiz batt, and the like. The two-segment UI screen can be used mainly in the display of the advertisement product description and the quiz battle guide, which are performed in the three steps described above.

17 to 19 show screens of the app from 5 minutes before the start of the quiz battle to the start of the quiz battle. As shown in FIG. 17, the quiz game waits 5 minutes before the start of the quiz bat, Quot; before the OX quiz starts "is displayed in the area and the start count is performed in the content area of the waiting page (quiz problem area). As shown in FIG. 18, when the quiz battle start time has elapsed, a participation deadline notification is displayed in the content area to inform the start of the quiz bat. When the quiz battle is started, a quiz battle is performed as shown in FIG. 19, quiz contents for an advertisement product advertised in a footer area are provided as OX, and a participant selects any one of OX (quiz battle content exposure) . In the header area, the title "Nike quiz battle" is displayed, and the remaining time until the end of the quiz bat is displayed by the progress bar 113. The provided battle quiz problem can be configured so that the following problem can be solved only for the user who fits the first problem when it is composed of one problem or a plurality of problems and composed of a plurality of problems.

When the quiz batt participant is completed or the user approaches the quiz batt after the quiz batt progresses, as shown in Fig. 20 and Fig. 21, the recruitment personnel are filled in or can not participate, or a message asking to use the next batt bat is displayed. At this time, when a user who has not requested to participate in the quiz bat is approached, the advertisement is exposed to the user from the completion of the filling up to the start of the next advertisement. When the user who has completed the application of the quiz bat after the start of the quiz bat is accessed, And expose the next advertisement after 5 minutes.

As shown in FIG. 22, when the user answers the quiz question, the quiz batt continues with the guidance that the correct answer is met. If the user does not answer the correct answer, the quiz bat ends You will be prompted to apply for the next ad battle. The correct answer to the first quiz problem is the quiz battles for the next question, so the quiz battles are held until the last one is left. If all the problems are exhausted and the problem is no longer possible, the final one can be selected in a variety of ways. If all the participants fail to answer the end, the current ad battle ends or the participants You can go back to the next problem by recycling.

When the last person has won the quiz bat, a guidance message as shown in FIG. 23 is displayed. Then, as shown in FIGS. 24 to 25, an account entry and an account entry confirmation screen are displayed. At this time, the paid prize may be entered into the account or the exchange right of the product advertised by the advertiser may be issued.

26 shows menus for my information, help, announcements, announcement of winners, personal information policy, and logout as information appearing as a drawer on the left side of the screen when the user selects the menu 114 of the WOW APP, As shown in FIG. 27 shows the contents of the internal information and may change the information at a later time. Fig. 28 shows the guidance for the quiz battle, and Fig. 29 shows the guidance for the announcement. FIG. 30 shows a guide to winning the quiz battle, and FIG. 31 shows a guide to the personal information policy.

As shown in FIG. 1, the wow box 200 according to the present invention can be implemented as a server-class computer and is interlocked with an app 112 installed in a smart phone. The input means shown in FIG. 1 receives information on the general application 111 installed in the smartphone. The general application 111 may have various categories, for example, a game app, an app for introducing food, an entertainment app (performance, drama, movie), and a lottery app.

The analyzing means analyzes the user's tendency of the advertisement based on the information about the general application installed in the smart phone and the member information inputted at the time of membership registration. The member information input at the time of membership registration is stored in the user information DB 360. The wow box 200 interfaces with the database 360 to input and output information. As an example, if the app installed on the user's smartphone is a mainstream game app, the user may judge that the user likes the game. Accordingly, the customized advertisement can be an advertisement of an advertiser who wants to develop an application related to a game. In addition, by using information on the sex and age of the user, it is possible to analyze the tendency of the boys, the youths, the elderly, and the elderly to be liked by the gender.

Here, since the general application 111 installed in the user's smartphone may be newly installed or deleted according to the passage of time, information on the general application is extracted and transmitted to the wow box 200 when the wow application 112 is executed Continue to update the user's propensity to advertise. The updated advertisement tendency of the user is continuously stored in the user information and propensity DB 360 and used as matching information in ad matching according to the user tendency.

The matching means provides the user with the customized advertisement by matching the user propensity stored in the user information and propensity DB 360 with the advertisements stored in the databases 310, 320, 330 and 340. In addition, the matching means may match the tailored advertisement based on the position by utilizing the location information of the user. That is, if the advertiser desires to make an advertisement suitable for each region, the advertisement based on the user's location may be provided as a customized advertisement.

The output means transmits the customized advertisement matched by the matching means and the corresponding quiz batt contents to the smartphone again so that the smartphone provides the user with the quiz bat content along with the customized advertisement when the wow app 112 is executed.

In addition to the input means, the analysis means, the matching means, and the output means, the wow box 200 may further include various means for exchanging information with the smartphone. For example, as shown in FIG. 13, the video for the advertisement content is stored in the wow box 200, and when the user clicks it on the smartphone, have.

Various information is separately stored in the database 300. In the sponsor advertisement DB 310, image or moving image information of a product to be advertised by the advertiser is stored for each advertiser. The location-based advertisement DB 320 stores information on an advertisement product to be provided based on the location of the advertisement product provided by the advertiser. The advertisement information DB 330 and the sex advertisement DB 340 store advertisement information that can be customized according to the age and gender of each user. The information stored in the sponsor advertisement DB 310, the location-based advertisement DB 320, the age-specific advertisement DB 330, and the sex advertisement DB 340 may be stored in the user information DB And provides them as customized advertisements to the users according to the information about the stars.

The questionnaire DB 350 stores information about a questionnaire for providing the questionnaire provided by the advertiser to the user as one of the participation conditions. If the advertiser has set up the questionnaire as a quiz bat participation condition, the wow application 112 requests contents of the questionnaire from the wow box 200, and the wow box 200 requests the questionnaire stored in the questionnaire DB 350 Terms of participation are obtained by providing content to the WOW app. When the user completes the survey, the completed survey is stored in the survey DB 350 and can be provided to the advertiser in the future.

In the user information and propensity DB 360, contents of the member information inputted by the user at the time of membership registration are stored, and information about the propensity for each user is stored by analyzing the information about the general app 111 installed in the user's smart phone do.

<Quiz Battle  How to deliver customized ad content through>

As shown in FIG. 32, the method for providing customized advertisement contents through a quiz bat according to the present invention is an invention for providing a customized advertisement to a user by analyzing the advertisement propensity of the user. Hereinafter, a method of providing customized advertisement contents through a quiz bat according to the present invention will be described in detail with reference to FIG.

First, the WOW app 112 is installed and executed in the user's smartphone (S10). When the WOW app is executed, the member information for membership is input, and the password is input in an e-mail to which the password for login is input, and the login is performed using the transmitted password (S20).

At this time, the inputted member information (name, age, sex, job, location, and the like) is stored in the database 360 via the wow box 200 and is stored in the general application 111 installed in the user's smartphone (S30).

The wow box 200 analyzes the user's propensity to advertise based on the input member information and the general app information (S40). If the user's tendency toward the advertisement is analyzed, the advertisement content corresponding to the user's tendency is transmitted to the user's smartphone (S50). In addition, a quiz problem corresponding to the advertisement content is transmitted. At this time, the quiz problem is a problem provided in the quiz battle, and may be transmitted to the smartphone from the wow box 200 at the beginning of the quiz bat.

The user moves to the advertisement page of today as shown in FIG. 8 to FIG. 10 to expose the advertisement contents to the user in three steps (S60). In the final stage 3, the user is informed of the conditions of participation in the quiz bat, and the conditions of participation are as described above. This participation condition can be set by the advertiser.

If the user achieves the quiz bat participation condition by performing the participation condition described above (S70), the user enters a waiting state until the start of the quiz battle (S80). At this time, a notification message such as 1 hour before, 30 minutes before, and 5 minutes before the start of the quiz pop up in the quiz battle standby state, or displayed in the head area or the content area.

The quiz battle standby page shown in FIG. 17 is started five minutes before the start of the quiz battle. In this case, if the user who is not requested to participate is going to the standby page, In addition, when the participating personnel is completed and the quiz bat is started, the message as shown in Figs. 20 and 21 is displayed when accessing the app.

The quiz battle proceeds at a predetermined time (S90), and the final one of the participants is selected by sequentially fitting the OX quiz problem. The selected finalist is provided with the cumulative winnings of the participant (S100).

If the current quiz bat has ended, a notification message for the next advertisement battle schedule is displayed (S110).

Although the present invention has been described with reference to the embodiment thereof, the present invention is not limited thereto, and various modifications and applications are possible. In other words, those skilled in the art can easily understand that many variations are possible without departing from the gist of the present invention.

110: First smartphone 111: App installed on the first smartphone
112: WoW app 112a installed on the first smartphone: header area
112b: content area 112c: computer area
113: Progress bar 114: Menu
120: 2nd smartphone 121: App installed on 2nd smartphone
122: WoW App 130 installed on 2nd smartphone: 3rd smart phone
131: App installed on the 3rd smartphone 132: Wow app installed on the 3rd smartphone
200: Wow box 300: Database
310: Sponsor Advertisement DB 320: Location Based Advertisement DB
330: Advertising by Age DB 340: Gender Ad DB
350: Survey DB
360: User information and user orientation DB

Claims (9)

Receiving user information through a portable terminal to participate in a quiz bat,
Outputting information on an app installed in the terminal,
Receiving from the outside a customized advertisement content corresponding to the advertisement propensity of the user analyzed based on the user information and information about the app,
Displaying at least one of advertisement product information, a quiz bat participation guide, and a quiz bat participation condition guide of the advertisement provider by providing the customized advertisement content to the user step by step,
Confirming whether the quiz bat participation condition is established,
Displaying the quiz content of the quiz bat, and
And displaying a winner of the quiz bat. &Lt; RTI ID = 0.0 &gt; 15. &lt; / RTI &gt;
The method according to claim 1,
Providing the customized ad content to the user step by step,
Displaying basic information of the advertisement product information and the quiz bat participation guide,
Displaying the detailed information of the advertisement product information as an image or moving picture; and
And displaying a guide to the quiz bat participation condition. &Lt; RTI ID = 0.0 &gt; 15. &lt; / RTI &gt;
The method according to claim 1,
The quiz participation condition
The condition is achieved by participating in at least one of the homepage where the advertisement product of the advertisement provider is advertised, the recommended web page that can recommend the product of the advertisement provider, the questionnaire provided by the advertisement provider, and the installation of the advertisement of the advertisement provider To provide a customized advertisement content through a quiz bat.
The method according to claim 1,
The quiz contents to be displayed,
Wherein the advertisement content is a quiz content related to an advertisement product of an advertisement provider.
The method according to claim 1,
The above-
And the winner corresponding to the number of participants participating in the quiz bat is obtained.
An input means for inputting information collected from the portable terminal,
Analyzing means for analyzing the user's tendencies of advertisement based on the collected information,
A content matching means for matching a customized advertisement content corresponding to the analyzed advertisement propensity of the user;
And output means for outputting the customized advertisement contents including the quiz battle contents to the portable terminal.
The method according to claim 6,
Wherein the information collected by the portable terminal includes:
Wherein the information about the quiz bat participant input through the portable terminal and the information about the app installed in the terminal are provided.
8. The method of claim 7,
The information about the application installed in the terminal is,
Wherein the information on the type of the application is information on the type of the application by category.
The method according to claim 6,
The customized ad content may include:
An advertisement content of at least one of an image and a moving image,
The quiz battle content may include:
Wherein the advertisement content is a quiz content related to an advertisement product of an advertisement provider.

Images