KR20140034431A

KR20140034431A - Advertising system

Info

Publication number: KR20140034431A
Application number: KR1020120100713A
Authority: KR
Inventors: 최한석
Original assignee: (주)온세통신
Priority date: 2012-09-11
Filing date: 2012-09-11
Publication date: 2014-03-20

Abstract

The present invention relates to an advertising system combined with devices connectable to media through a network. The advertising system includes a system server, user terminals, and an advertiser server, which are connected to each other through the network. The system server includes: an advertisement DB including advertisements transmitted from the advertiser server, a client DB including customer information, and a room DB including information about channels provided by the system server; an advertisement transmission module for transmitting advertisements to the user terminals; a counting module for charging advertising expenses according to viewing advertisements; and a game module for providing users gathered on a channel with a game. [Reference numerals] (AA,BB,CC,) User terminal; (DD) Client DB, 12; (EE) Advertisement DB, 13; (FF) Room DB, 12; (GG) Broadcast DB, 15; (HH) Advertisement transmission module, 21; (II) Charging module, 22; (JJ) Game module, 12

Description

Ad system combining media and network accessible devices {ADVERTISING SYSTEM}

The present invention relates to an advertising system in which a device accessible to a media and a network is combined.

The present invention relates to an advertising system in which a device connectable to a media and a network is combined. Although the current advertising market is much larger than before, the advertising time is limited and the price is very expensive because it is impossible to advertise during the program in the case of the advertisement using the effective airwaves. Advertisements on cable TV are also available during viewing, but only increase the advertising time, and in many cases return to the original channel when the program starts and then return to the original channel when the program starts. In the case of over-the-air advertising, the advertisements attached to before and after the program start are often good.

In the case of advertisements using mobile phones, mobile phones are small in size and have a limited amount of data that can be received wirelessly, which can cause consumer dissatisfaction when downloading takes time. When combined with time, consumers often turn away from advertising, and the reality is that consumers spend very little time focusing on actual advertising.

In the case of Korean Patent No. 10-2001-00501003, 'Insert insertion and payment processing device and method using a mobile phone', the user's fee for the advertisement insertion by giving the user the option of advertising and notifying the advertiser about the data on the correct use of the advertisement However, even if you give consumers the choice of advertising, it doesn't mean that they focus on advertising.

In addition, in the past, a certain amount of points were given to consumers who viewed the advertisements, and these points were used in various ways. However, since the accumulated points are not large, the consumers did not deliberately see the advertisements because of the points.

As such, there have been many proposals for increasing the advertising efficiency, but it is required to propose a method for improving the advertising efficiency.

The present invention has been made to solve the above problems, and an object of the present invention is to propose a method of efficiently utilizing the points given in return for viewing the advertisement while improving the efficiency of the advertisement.

In order to achieve the above object, there is provided an advertisement system combining a media and a device accessible to a network, the system including a system server, a user terminal, and an advertiser server connected through a network, wherein the system server is provided from an advertiser server. It includes an advertisement DB containing the transmitted advertisement, the customer DB containing the customer information and the room DB containing the information of the channel provided by the system server, the advertisement transmission module for transmitting the advertisement to the user terminal and the advertisement viewing It includes a counting module for counting the number of advertisement viewing according to the capture may be a device that can be connected to the network through the connection signal provided through the media to the user connected to the system server to watch the advertisement.

The system server may provide an event characterized by a specific channel.

The system server provides a game that masks the winner as a form of event.

The system server includes a game module that provides a game for users gathered in the channel, and the user who accesses the user terminal acquires the qualification to participate in the channel after watching the advertisement transmitted from the advertisement DB to join the channel.

It may be to cover the winner for all the users who participated.

The media may be any one of radio, airwave TV, internet broadcast, cable TV, newspaper, magazine, and DMB.

The device may be any one of a smartphone, a smart pad, a PDA, a smart TV, a pc, a notebook, a netbook, and a tablet PC.

It may further include an authentication module for authenticating the identity to provide the prize to the winner.

The game is a tournament game that can quickly determine the winner, and more specifically, it may be a rock-paper-scissors game.

Each channel may have different advertisement viewing requirements for joining the channel.

The advertisement DB further includes a broadcast DB including contents such as a broadcast time, an advertisement guide time for linking with a broadcast program broadcast in a specific time zone,

The advertisement guidance time corresponds to any one of the advertisement time before and after the broadcast of the program and the present broadcasting time. At the advertisement guidance time, the broadcaster server transmits an advertisement message during the broadcast.

After the advertisement guide time, it may be possible to enter the channel associated with the advertisement.

The advertisement message may be provided in the form of a two-dimensional barcode.

The advertisement message may be provided two or more times and may enter the channel only when all the messages are stored and authenticated.

The broadcast program may be to provide a temporary URL during broadcasting and to give a participation opportunity only to those who access through the URL.

By the invention as described above, the customer can be utilized without collecting meaningless points that are not used well, and the advertiser has the effect of increasing the efficiency of the advertisement.

1 shows a system according to the invention.
2 to 13 show an embodiment according to the present invention.
14 is a flowchart for explaining an embodiment according to the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention. 1 is a diagram illustrating a configuration of a system according to the present invention. The system according to the present invention is the system server 11 and the customer DB 12 that stores the customer's information, the advertisement DB 13 that stores the details of the advertisement and the room DB 14 where the customers are going to play the game. The advertisement DB 13 includes a broadcast DB 15 that includes information such as a broadcast time when linked to a broadcast. The media targeted by the present invention include radio, Internet broadcast, DMB, It may also include cable television, newspapers, magazines, movies, videos, books, etc. It is not limited to certain kinds of broadcasts, such as news, entertainment programs and sports. The room DB 14 includes information about a room opened by an advertiser and a room opened by an individual customer.

In addition, the system server is an advertisement transmission module 21 for transmitting an advertisement to a customer in order to expose the advertisement of the advertiser, a counting module 22 for charging the advertiser the amount of advertising according to the exposure of the advertisement and a game for the customers who enter the room It includes a game module 23 for proceeding and hiding the winner.

Initially, advertisers post an advertisement in the advertisement DB 13 through the advertiser server 16, and when the user views the advertisement, the advertiser uploads details such as the advertisement fee paid to the user. The system server 11 classifies the advertisements posted by the advertisers and stores them in the advertisement DB 13 and when the user accesses the system server 11 by using a mobile phone, a PC, etc., and indicates the intention to participate in the game. Provide the user with a list of advertisements stored in the DB 13 and watch the advertisements, or have the system server randomly choose and provide the user with the advertisements for viewing.

In this case, the accessible device includes both the Internet and a device that can be connected to a network. The device may also include a TV itself. Devices including advanced central processing units or other touch screens, cameras, microphones, keyboards, mice, joysticks, remote controls, sensors (including sensors such as acceleration sensors, proximity sensors, motion sensors, illuminance sensors, gravity sensors, light sensors, and magnetic fields) It can also be connected using additional equipment, including sensors, pressure sensors, temperature sensors, heart rate sensors, gyroscope sensors, neuron sensors, etc.), and programs that connect text, telephone, remote control programs, and specific actions to specific programs. It can also be connected using other biometrics (using personal characteristics such as retina, fingerprint, voice, and face), bioelectricity, biometric information, and magnetic field.

That is, all types of devices that can be connected to the network, and all types of operations that use any type of s / w to connect using any recognition method may be included. While watching a broadcast, it is also possible to photograph and recognize a specific symbol appearing on the broadcast.

For example, when a user watches a specific broadcast through a TV to watch an advertisement, when the user sees a TV program and receives some form of signal to access the advertisement system, the user may access the advertisement system directly on the TV screen and access the network. Connections can be made using separate devices where possible. These signals can be made at any time without notice so as not to watch only certain parts of the TV. Or it can be provided at the end of all the sponsors of the program or at some specific point in time. In the TV program, it can be presented in the form of a QR code or provided as a URL so that the user can be connected by taking a broadcast content like a QR code.

In this case, the user terminal used is a device that can run all the currently used OS such as Android, IOS, Linux, Windows, Unix (smartphone, smart pad, PDA, smart TV, tablet PC, laptop, PC, netbook, workstation). ) May be included.

In this way, when the user connects to the system server, the system server allows the user to watch the advertisement through the corresponding device. When the user views the advertisement, the system server 11 provides the counting module with the cost for viewing the advertisement. Billing is made through the advertiser server 16 and the details are stored in the customer DB. After watching the advertisement, the user can enter the room of his choice to proceed with the game and may end up being paid points.

That is, the counting module checks how much the user watched the advertisement and bills the advertiser server for it.

Here, the user may enter a room opened by a broadcaster or a system server and proceed with the game, or the user may open a room and play a game. To this end, the system server 11 provides a list of rooms available to the user.

In addition, the system server can provide an event to the user, the game that screens the winner may also be one of the event, and in addition to the advertisers in return for watching the program and advertisements such as meals with celebrities, sports tickets, discount coupons, etc. Can provide all the events of known type to the user.

When the user registers with the system server, the system server can receive the user's age. The system server allows users to participate in the program according to the age of the program. In order to prevent entry, you can give a special benefit only for adolescents. For example, the percentage of points earned by adolescents can be as high as 20% than adults, and other benefits can be provided.

When the user enters the room, he / she proceeds to play a predetermined game prepared in advance for all the users who enter the room, thereby hiding the winner. The game used here is based on a game such as a rock-paper-scissors tournament, which can easily and easily determine the winner.

Figure 2 below shows the actual progress screen, showing the game channel currently being opened through the mobile. If the winning prize is displayed for each game channel on the page, it indicates whether the game can be participated in or whether the game is in progress. In addition, the start time of the game and the number of possible participants are displayed. The name of the advertiser or the establishment of the room is also displayed. The drawing on the right shows detailed information when one channel is clicked.

Figure 3 is indicated by the name of the pre-game refers to the channel opened by the user individually, the channel creator can randomly enter the name of the channel and give a password to enter only the user can enter.

Figure 4 shows the screen when entering the channel, the winning prize, the information of the participants, etc. are displayed, the advertisement of the advertiser or sponsor may enter the background image.

In addition, the information of the opponent to be brought into the actual game is also displayed.

FIGS. 5, 6 and 7 show screens when the opponent enters the game. FIGS. 6 and 7 illustrate a scissors rock game, which is simple to implement, such as a scissors rock game, so that other games can be played if the game is not significantly affected by the performance of the mobile game, .

In Fig. 7, the left drawing is the case where the user has won, and the right drawing is the case where the user has gone.

FIG. 8 is a screen for a game defeat and shows point information received when a player participates in a game.

Fig. 9 is a screen at the time of winning a game. In the case of a winner who receives a prize, the user is authenticated to receive the product. In the case of direct access using mobile, authentication may be performed separately.

Fig. 10 shows a screen for inputting specific information for receipt of goods.

FIG. 11 shows a screen for switching a point accumulated by a user into cash or switching other coupons.

12 and 13 show a screen for establishing a free channel. The free channel sets a game start date, a game start time, the number of repetitions of the game, an attendee, a password, etc. so that a small number of people can gather and play the game. For this purpose, it is possible to inform the persons who installed the tournament application about the room creation information by using the SNS or the like. In the embodiment of the present invention, the friend information can be stored in advance so that only the friend do.

Figure 14 illustrates a process in accordance with the present invention. If a signal for requesting connection appears while watching various types of media at first, it can be connected using a device that can be connected to a TV, a network, or the like.

At this time, you can watch advertisements and obtain points and use them for donations, fundraising, and funding. You can also watch additional materials for donations, fundraising, and funding.

In addition, it is possible to participate in an event prepared in advance by the advertiser or the system server side, it is possible to participate in the game to determine the winner.

The system such as the present invention can be effectively used for broadcast advertising. In FIG. 1, the broadcast DB 15 is included in the system configuration diagram under the broadcaster server 17 and the advertisement DB. The broadcaster establishes a channel associated with the present broadcast during the broadcast before the broadcast goes out. Will announce that the tournament will take place and announce that the channel will be open during the broadcast or during the commercial. Such a notice may be displayed on one corner of the screen, and by displaying a display such as a two-dimensional barcode, QR code on the broadcast screen and storing the link address in the barcode, the user may take the barcode and move directly to the corresponding channel.

When the channel is opened, the user can enter the channel and proceed with the game using the points obtained by viewing the advertisement. You can also give users early access to the channel a better place in the tournament.

Informing the time during which the channel is open during the broadcast time or the advertisement time of the broadcast can increase the immersion in the broadcast. Or by sending a two-dimensional barcode format announcement during the broadcast time before the broadcast, and sending a two-dimensional barcode format notice or text notice at any time during the broadcast or after the broadcast, only those who immersed in both advertisements participated in the tournament. You can also Alternatively, two-dimensional barcodes can be divided into several parts, and barcodes taken several times on a smartphone can be synthesized into one, so that they can be accessed only when all of them are taken.

In this way, during the broadcast program, information that informs the start of the tournament can be provided to participate in the tournament, and the participants of the tournament can report the advertisement beforehand to participate in the tournament to enhance the advertising effect. In addition, in order to participate in the tournament, the advertisement of the sponsor (advertiser before and after the broadcast) of the program may be previewed to further increase the advertisement efficiency of the program.

It is possible to increase the immersion in broadcasting by providing a URL that can be known only by watching during the broadcasting program and allowing access to the corresponding channel only by accessing the above URL.

In addition, while watching a broadcast program may be selected to play the advertisement immediately on the TV screen, or by connecting to the system server using a separate device that can be connected to the network to watch the advertisement.

In addition, there was a conventional advertising method of giving a point to the user who sees the advertisement, but the effect of this advertising method is that the user receives a very small point, so even if you look at the advertisement to collect the points Because it is not dwell on. In the present invention, when the user wins through the tournament game, instead of giving points to each individual, the winner may be given an advertising fee payable by the advertiser as an advertising fee.

In addition, this process can be completed in a short time, thereby increasing the user participation rate.

In other words, the user spends a short time before and after watching the program, immerses them in an advertisement, plays the game for a short time, and decides to watch the program. Because there is no.

In the embodiment, the TV broadcast program is taken as an example, but it can be applied to all existing media such as cable, radio, and newspaper.

11: System server 12: Customer DB
13: Advertisement DB 14: Room DB
15: Broadcast DB 16: Advertiser server
17: broadcaster server 21: advertisement transmission module
22: Counting Module 23: Game Module

Claims

An advertising system combining media and network accessible devices,
It includes system server, user terminal and advertiser server connected through network.
The system server includes an advertisement DB including an advertisement transmitted from an advertiser server, a customer DB including customer information, and a room DB including channel information provided by the system server.
Ad sending module for sending an advertisement to the user terminal and
It includes a counting module for counting the number of times of advertisement viewing according to the viewing of the advertisement,
Ad system that combines media and network accessible device, which captures the access signal provided through the media as a device that can connect to the network and allows users to connect to the system server and watch the advertisement.

The method of claim 1,
The system server provides a special event for each specific channel, characterized in that the event is provided for each channel, including prize payments, meal coupons, discount coupons, spectator tickets, games that cover the winner, lodging, providing a ticket doing,
Ad system combining media and network accessible devices

3. The method of claim 2,
The system server provides a game that masks the winner as a form of event.
The system server includes a game module for providing a game for users gathered in the channel,
A user who accesses the user terminal receives the qualification to participate in the channel after watching the advertisement transmitted from the advertisement DB in order to join the channel.
Ad system that combines media and network accessible devices, covering the winners for all participating users

4. The advertisement system of claim 3, wherein the media is any one of radio, airwave television, Internet broadcasting, cable TV, newspaper, magazine, and DMB.

The method of claim 4, wherein the user terminal and the device may include any one of a smart phone, a smart pad, a PDA, a smart TV, a pc, a notebook, a netbook, and a tablet PC.
Touch screen, camera, microphone, keyboard, mouse, joystick, remote controller, various sensors (including sensors such as acceleration sensor, proximity sensor, motion sensor, illuminance sensor, gravity sensor, light sensor, magnetic field sensor, pressure sensor, temperature sensor, heart rate sensor, Advertising systems incorporating media and network-accessible devices, including access, including gyroscope sensors, neuron sensors, and the like).

The device of claim 5, wherein the device is integrally included in a user terminal, and the device is a separate device from the user terminal, and when the user terminal is connected to the media, the user terminal is connected to the device through a network including a telephone network and the access signal. Ad system combining media and network accessible devices, characterized in that to capture the

The method according to claim 6,
The system further comprises an authentication module for authenticating the identity including the purpose of providing a prize to the winner, the advertisement system combined with a device connected to the network and the network

8. The system of claim 7, wherein the game is a tournament game that can quickly determine the winner, and more specifically, a rock-paper-scissors game.

9. The system of claim 8, wherein the requirements for viewing advertisements for joining channels are different for each channel.

10. The method of claim 9, wherein the advertisement DB further comprises a broadcast DB including the contents such as broadcast time, advertisement guide time for linking with a broadcast program broadcast in a specific time zone,
The advertisement guidance time corresponds to any one of the advertisement time before and after the broadcast of the program and the present broadcasting time. At the advertisement guidance time, the broadcaster server transmits an advertisement message during the broadcast.
Advertisement system that combines the media and the device connected to the network, characterized in that it is possible to enter the channel associated with the advertisement after the advertisement guidance time

11. The system of claim 10, wherein the advertisement message is provided in the form of a two-dimensional bar code.

12. The advertisement system of claim 11, wherein the advertisement message is provided more than once and is accessible to the channel only when all the messages are stored and authenticated.

13. The system of claim 12, wherein the broadcast program provides a temporary URL during broadcast and provides participation opportunities only to those who access through the URL.

7. The system of claim 6, wherein the system server further includes a funding module for funding, wherein the funding module provides funding for users entering the channel.
Funding funds include points, direct payment, remittance, etc.
Ad system that combines media and network accessible devices, characterized by advance introduction for funding