KR20210010105A - A marketing service server based on prediction quiz and betting and method thereof - Google Patents

Abstract

The present invention relates to a marketing service method based on a prediction quiz and betting and a method thereof. The marketing service method comprises the steps of: generating a predictive quiz matching advertisement content when advertisement request information including the advertisement content is received from at least one advertiser terminal, and generating a cast card to which a time limit for checking a correct answer to the predictive quiz is set; b) providing a content providing application for providing a content providing service according to a request of a user terminal, collecting user profile information from the user terminal that has received the content providing application, and collecting user activity information related to the usage history of the content providing service through the content providing application; c) extracting user interest content information for each user terminal based on the user profile information or the user activity information, selecting cast cards related to the extracted user interest content information, generating recommendation list information, and providing the same to each user terminal; and d) checking the correct answer to the predictive quiz and paying a reward according to participation points for user prediction results corresponding to the correct answer after the time limit set to the selected cast card has elapsed when quiz entry information including the user prediction results and the participation points for the predictive quiz of the cast card selected from the user terminal is received.

Description

Prediction quiz and betting-based marketing service provision server and its method {A MARKETING SERVICE SERVER BASED ON PREDICTION QUIZ AND BETTING AND METHOD THEREOF}

The present invention relates to a prediction quiz and betting-based marketing service providing server and method thereof.

With the development of the Internet, various advertisement methods are being developed through the Internet. One of the most commonly used advertising methods on the Internet is so-called banner advertising. For banner advertisements, a banner-type advertisement section is provided in a certain area of the Internet screen to which the user is connected to display the advertisement desired by the advertiser, and when the user clicks the displayed advertisement, a link to the sale site of the goods or services set by the advertiser Make it possible.

Since such banner advertisements are randomly displayed without considering the characteristics of users who access the sales site set by the advertiser, there is a disadvantage that the advertiser cannot effectively perform the targeted advertisement. For example, if the products sold by the advertiser are products mainly used by teens, the advertiser wants to target teen teens as a major target for advertising and access the sale site through banner ads, Since banner advertisements are provided at random regardless of the status, there are many cases of meaningless advertisements. Banner advertisements provided at random in this way make users feel uncomfortable and rejection due to the appearance of unnecessary advertisements and unwanted banners or pop-up windows.

Accordingly, various advertisement techniques for maximizing advertisement effects have been developed focusing on advertisement target targets, and among them, keyword advertisement methods are representative. The keyword advertisement method is a method of analyzing keywords input by the user and providing advertisements that match the user's interests to the user.

This keyword advertising method requires expensive advertising costs compared to banner ads from the point of view of the advertiser. However, the cost per unit advertising effect is rather inexpensive because the advertiser can selectively proceed with the advertisement. Only matching advertisements can be provided. However, the keyword advertisement method has a disadvantage in that it is practically impossible to accurately analyze the user's taste through the keyword, and therefore, advertisements that are only spam advertisements are provided to the majority of users.

On the other hand, the advertisement method in which a user is paid for viewing advertisements is to pay certain points in the form of cyber money, mileage, etc. to the user who views the advertisement, and the advertiser pays for the points.

In an advertisement method that pays a user for watching an advertisement, some users mechanically click on the advertisement screen or pop-up, so that only points are acquired without knowing or knowing the advertisement content at all. Therefore, although the actual advertisement effect for the advertisement cannot be guaranteed, the advertiser has a disadvantage of having to spend an advertisement cost for viewing advertisements regardless of the advertisement effect.

Recently, an advertisement method has appeared to maximize the effect of advertisement product promotion by providing a quiz game in addition to the simple advertisement product promotion. However, such an advertisement method has a problem of collectively promoting advertisement products without grasping an unspecified number of advertisement propensities.

Republic of Korea Patent Laid-Open Patent No. 10-2016-0071228 (name of the invention: advertisement providing method using game and advertisement providing server executing the same)

In order to solve the above-described problem, the present invention provides a cast related to advertisement content through content curation based on user activity information related to viewing, purchase, reservation, search, etc. of various contents including advertisement contents according to an embodiment of the present invention. You can select and recommend cards and participate by inputting a certain point while applying the prediction result for the predictive quiz set in the cast card.Therefore, game rewards to the user terminal who applied for the quiz while promoting advertising content The purpose is to be able to pay.

However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above technical problem, a prediction quiz and betting-based marketing service provision method performed by a marketing service providing server according to an embodiment of the present invention includes advertisements including advertisement contents from at least one advertiser terminal. When the request information is received, generating a predictive quiz matching the advertisement content, and generating a cast card in which a time limit for confirming the correct answer of the predictive quiz is set; b) Providing a content providing application for providing a content providing service at the request of a user terminal, collecting user profile information from the user terminal receiving the content providing application, and providing the content providing service through the content providing application Collecting user activity information related to usage history for the user; c) Extracting user interest content information for each user terminal based on the user profile information or user activity information, selecting cast cards associated with the extracted user interest content information, generating recommendation list information, and providing it to each user terminal The step of doing; And d) when quiz application information including a user prediction result and participation points for the predictive quiz of the selected cast card is received from the user terminal, the predictive quiz is performed after a time limit set in the selected cast card has elapsed. And confirming the correct answer, and paying a reward according to participation points for a user prediction result corresponding to the correct answer.

In addition, in the marketing service providing server according to another embodiment of the present invention, a memory in which a program for performing a prediction quiz and a betting-based marketing service providing method is recorded; And a processor for executing the program, wherein the processor is a predictive quiz matching the advertisement content when advertisement request information including advertisement content is received from at least one advertiser terminal by execution of the program And generating a cast card with a set time limit for checking the correct answer of the predictive quiz, providing a content providing application for providing a content providing service according to the request of the user terminal, and the content Collects user profile information from the user terminal receiving the provided application, collects user activity information related to the usage history of the content providing service through the content providing application, and based on the user profile information or user activity information Extracts user-interest content information for each terminal, selects cast cards associated with the extracted user-interest content information, generates recommendation list information, and provides it to each user terminal, and a predictive quiz of the cast card selected from the user terminal When the quiz application information including the user prediction result and participation points for is received, the correct answer to the predictive quiz is checked after the time limit set in the selected cast card has elapsed, and the user prediction result corresponding to the correct answer is Reward is paid according to the participation points for

According to the above-described problem solving means of the present invention, advertisement contents corresponding to the contents of maximum interest for each user are calculated, and cast cards related to these advertisement contents are selected and recommended to each user terminal, so that advertisement contents are processed as spam advertisements. This can be prevented, and users can select and view only content that is of interest to users, thereby providing useful, diverse and highly relevant information.

In addition, the present invention is a game-type reward that matches a lot of prediction results for a predictive quiz and increases the reward amount as the number of participation points is increased when applying for a quiz, thereby providing users with the fun of predicting the future and answering the correct answer. , You can accumulate reward points through quizzes and use them for content transactions.

1 is a diagram showing the configuration of a prediction quiz and betting-based marketing service providing server according to an embodiment of the present invention.
2 is a flowchart illustrating a method of providing a prediction quiz and betting-based marketing service according to an embodiment of the present invention.
3 is an exemplary diagram illustrating a cast card according to an embodiment of the present invention.
4 is an exemplary diagram illustrating a cast card block according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a process of performing a quiz on the cast card of FIG. 4.
6 is an exemplary diagram illustrating a selection screen of a cast card block provided by a content providing application according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

In the present specification, the'terminal' may be a wireless communication device with guaranteed portability and mobility, and may be any kind of handheld-based wireless communication device such as a smart phone, a tablet PC, or a notebook. In addition, the'terminal' may be a wired communication device such as a PC that can access other terminals or servers through a network. In addition, a network refers to a connection structure in which information exchange is possible between nodes such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet (WWW). : World Wide Web), wired and wireless data networks, telephone networks, wired and wireless television networks, etc.

Examples of wireless data networks include 3G, 4G, 5G, 3GPP (3rd Generation Partnership Project), LTE (Long Term Evolution), WIMAX (World Interoperability for Microwave Access), Wi-Fi, Bluetooth communication, infrared communication, and ultrasound. Communication, Visible Light Communication (VLC), LiFi, etc. are included, but are not limited thereto.

The following examples are detailed descriptions to aid understanding of the present invention, and do not limit the scope of the present invention. Accordingly, the invention of the same scope performing the same function as the present invention will also belong to the scope of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the configuration of a prediction quiz and betting-based marketing service providing server according to an embodiment of the present invention.

Referring to FIG. 1, the marketing service providing server 100 includes a communication module 110, a memory 120, a processor 130, and a database 140.

The communication module 110 interworks with a communication network to provide a communication interface required to provide a transmission/reception signal between the marketing service providing server 100, the user terminal 200, and the advertiser terminal 300 in the form of packet data. Furthermore, the communication module 110 may receive a data request from the user terminal 200 or the advertiser terminal 300 and transmit data as a response thereto.

Here, the communication module 110 may be a device including hardware and software necessary for transmitting and receiving a signal such as a control signal or a data signal through a wired or wireless connection with another network device.

The memory 120 records a program for performing a prediction quiz and a betting-based marketing service providing method. In addition, it performs a function of temporarily or permanently storing data processed by the processor 130. Here, the memory 120 may include a volatile storage medium or a non-volatile storage medium, but the scope of the present invention is not limited thereto.

The processor 130 controls the entire process of providing a prediction quiz and a method of providing a betting-based marketing service. Each operation performed by the processor 130 will be described in more detail later.

Here, the processor 130 may include all types of devices capable of processing data, such as a processor. Here, the'processor' may refer to a data processing device embedded in hardware having a circuit physically structured to perform a function represented by a code or instruction included in a program. As an example of a data processing device built into the hardware as described above, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, and an application-specific integrated (ASIC) circuit) and processing devices such as field programmable gate arrays (FPGAs), but the scope of the present invention is not limited thereto.

The database 140 stores data accumulated while performing a prediction quiz and betting-based marketing service provision method. For example, the database 140 stores user profile information for each user terminal, user activity information, cast card information, user interest content information, recommendation list information, user ranking status information, core user list or user status information, advertisement request information, etc. Can be.

2 is a flowchart illustrating a method of providing a prediction quiz and betting-based marketing service according to an embodiment of the present invention, and FIG. 3 is an exemplary diagram illustrating a cast card according to an embodiment of the present invention.

Referring to FIG. 2, the prediction quiz and betting-based marketing service providing server 100 receives advertisement request information including advertisement content from at least one advertiser terminal 300 (S1). In this case, the advertisement request information includes advertisement content related to the advertisement target, advertisement period, and advertisement compensation information.

The marketing service providing server 100 generates a predictive quiz that matches advertising content such as still images and videos, sets a time limit for confirming the correct answer of the predictive quiz, and predicts a quiz based on advertisement compensation information. Generates a cast card (Cast card) with the winning prizes paid to all correct respondents of (S2).

In addition, a minimum participation point or a maximum participation point of the user terminal may be set on the cast card according to the winning prize. In addition, the predictive quiz may not be able to check the correct answer at the time of quiz questioning, and may be generated as questions from a future point of view that can derive the correct answer to the quiz after a limited time has elapsed.

As shown in FIG. 3, the cast card includes a quiz question area in which a predictive quiz is posted, and an information exposure area including advertisement content and link information for accessing an advertiser's web site corresponding to the advertisement content.

At this time, the advertisement content may include an image, video, text, etc. for the advertisement target, and the link information is linked to the advertisement content, so it is normally hidden by the advertisement content, but when the advertisement content is clicked, the advertiser's website is displayed. You can move. In this case, the marketing service providing server 100 stores visit information of a user terminal visiting an advertiser's website (URL) through link information by clicking an image or text of advertisement content.

The marketing service providing server 100 may configure a cast card such that the quiz question area overlaps the information exposure area at a preset ratio by adjusting the screen transparency of the quiz question area. Alternatively, a quiz question area may be placed in a certain area of the screen so that there is no overlapping area on the cast card, and an information exposure area may be disposed in the remaining screen area.

Meanwhile, the marketing service providing server 100 provides a content providing application for providing a content providing service according to the request of the user terminal 200 (S3), and a user profile from the user terminal 200 receiving the content providing application Information is collected (S4). User profile information includes personal information such as age, gender, area of residence, occupation, and taste information.

The marketing service providing server 100 collects user activity information related to the usage details of the content providing service through the content providing application (S5). User activity information includes viewing information for advertisement content, user participation behavior information for cast cards, user posting information, quiz application information, reward payment information, attendance information, and content usage information.

The marketing service providing server 100 calculates user achievement information based on user activity information, and pays performance points according to the target achievement when the user achievement information reaches a predetermined target achievement. For example, the user terminal 200 may receive performance points by achieving a target achievement of an attendance rate equal to or greater than the previously established number of times, and accumulate performance points in its own points to be used for content transactions, cast cards, etc. Alternatively, the user terminal 200 may accumulate points by using a mini game provided by the marketing service providing server 100 or the like.

In addition, the marketing service providing server 100 extracts user interest content information for each user terminal by performing a content curation function based on user profile information or user activity information, and a cast card associated with the extracted user interest content information. By selecting them, recommendation list information is generated (S6).

Since the cast card is generated based on the advertisement content, the similarity between the user's interest content definition and the advertisement content may be calculated, and the high ranking cast cards with a high calculated similarity may be generated as recommendation list information.

The marketing service providing server 100 transmits recommendation list information of cast cards for user-customized advertisement content for each user terminal 200 (S7), and the user terminal 200 selects one or more cast cards from the recommendation list information. After the quiz application information including the user prediction result and participation points for the predictive quiz set in the cast card is transmitted to the marketing service providing server 100 (S8).

The marketing service providing server 100 checks the correct answer to the predictive quiz of the cast card after the time limit set for the cast card has elapsed (S9, S10). In addition, a reward is paid according to participation points for each user terminal that has applied for a user prediction result corresponding to the correct answer within the winning prize money set in the cast card (S11).

When the application for the cast card is completed and the compensation payment for each user terminal is completed, the marketing service providing server 100 generates compensation payment information for the cast card, analyzes the compensation payment information and the quiz application information, and quizzes for each advertisement content. User interest is calculated according to winning information, participation frequency, or unit input of participation points (S12).

The marketing service providing server 100 extracts user terminals with a user interest greater than or equal to a preset reference value to generate a core user list, and analyzes user profile information and user activity information for the core user to generate user status information. Then, the core user list or user status information is provided to the advertiser terminal 300 according to the request of the advertiser terminal 300 (S13).

The user status information is user characteristic information including an age group, gender, participation frequency, and transaction frequency participating in a cast card or content transaction conducted by the advertiser terminal 300. This user status information enables the core users in the core user list to be classified into potential customers, contact customers, experienced customers, repurchase customers, and loyalty customers according to user characteristic information.

In general, customers can be classified into five levels: prospects, contacts, experienced customers, repurchase customers, and loyalty customers. Potential customers have not yet made their first transaction, contact customers are in a state that needs to be recognized before preference, experience customers are customers who have made a single purchase after contacting, and repurchase customers are customers who have repeatedly purchased with the motive for repurchase. Customers are customers, and loyalty customers are ultimately loyal customers.

After receiving the core user list or user status information through the marketing service providing server 100, the advertiser terminal 300 reduces the customer churn rate through customer satisfaction based on the user status information, maximizes customer value, and reverses marketing for deficit customers. You can establish a marketing strategy such as.

4 is an exemplary diagram illustrating a cast card block according to an embodiment of the present invention, FIG. 5 is a diagram illustrating a quiz progression process for the cast card of FIG. 4, and FIG. 6 is a diagram illustrating an embodiment of the present invention. It is an exemplary diagram explaining the selection screen of the cast card block provided by the corresponding content providing application.

The marketing service providing server 100 is a cast card block that allows the user terminal 200 to apply for a quiz by selecting cast cards, replays for various contents, reservations, purchases, gifts, etc. An interface screen for a content providing service, such as a content transaction block or an event block for performing an event such as a mini game, may be provided to the user terminal 200.

At this time, the predictive quiz consists of various future prediction questions such as sales volume prediction related to advertising content, sound source prediction, participation audience prediction, virtual casting prediction, brand reputation prediction, and so on. In addition, predictive quizzes, winning prizes, advertisement content, and time limit are set on the cast card, and link information for moving to the advertiser's website is hidden in the announcement content.

On the other hand, the marketing service providing server 100 may pay a reward to the correct answerer by using a joint distribution compensation method or an accumulated multiple compensation method for winning prize money set in the cast card.

First, in the joint distribution compensation method, the winning prize is distributed as much as the participation points of each user terminal and reward is awarded. That is, when the cumulative amount of participation points for a specific cast card reaches the winning prize, the application for the predictive quiz is terminated regardless of the time limit set for the corresponding cast card, and the user terminal that selects the cast card after the quiz application is closed. To provide quiz deadline information.

However, in the predicted quiz of the cast card, the correct answer can be checked after the time limit has elapsed, so the reward cannot be paid immediately after the quiz is closed. Accordingly, when the time limit of the cast card elapses, the marketing service providing server 100 checks the correct answer to the predictive quiz, extracts user terminals that have applied for the user prediction result corresponding to the correct answer, and calculates a correct answer list. And, based on the list of correct respondents, a reward is paid as much as the participation points presented by each user terminal 200 from the winning prize.

At this time, the user terminal 200 inputs as many participation points as possible because the reward increases as the input amount of participation points increases. In this case, since the number of user terminals applying for the cast card is reduced, the effect of promoting advertisement content may be reduced. Therefore, the marketing service providing server 100 secures as much as possible the number of user terminals that apply for the cast card by setting the maximum participation point or the minimum participation point that the user terminal can participate in at one time, and the reward paid to the user terminal is maximum. Make it a point of participation.

Next, the cumulative multiples compensation method is a method in which the compensation of each user terminal increases as the number of user terminals applying for the cast card increases. When the time limit set in the cast card ends, the marketing service providing server 100 closes the application for the predictive quiz, and based on the quiz application information received from all user terminals 200 who applied for the predictive quiz, the participation point Calculate the cumulative amount.

The marketing service providing server 100 calculates a list of correct respondents among the user terminals that applied for the cast card, and differentiates between each user terminal based on the ratio of the cumulative amount of participation points and participation points presented by each user terminal in the list of correct respondents. The enemy pays compensation.

Meanwhile, the marketing service providing server 100 provides a sharing event function for the user terminal 200 to share a cast card through a social network service. In addition, event points may be provided to a first user terminal newly applying for a predictive quiz of a cast card and a second user terminal sharing the cast card to the first user terminal through the shared event function.

Therefore, when a specific cast card is applied with the cumulative multiple compensation method, the user terminal may recommend that the user terminal apply for the corresponding cast card using KakaoTalk or Facebook through a sharing event function in order to increase the amount of compensation. At this time, event points can be differentially paid to the first user terminal and the second user terminal, and the number of sharing the cast card through the sharing event function is limited to the preset maximum number of sharing, so that the sharing message of the cast card is indiscriminately to unwanted users. Due to the transmission, it is possible to prevent the advertisement content of the corresponding cast card from becoming a spam advertisement in advance.

In this way, as the number of user terminals that apply for the cast card increases, the compensation amount of each user terminal increases, and at the same time, the promotional effect of the advertisement content of the cast card may increase.

As shown in FIG. 6, when the user terminal 200 selects a cast card block provided through a content providing application, a recommended card, an ongoing card, a closed card, etc. are displayed on the screen, and the ongoing card is set to the cast card. According to the time limit, comments, and the number of quiz entries, you can see them sorted by popularity card order, latest card order, deadline impending order, and highest prize money order.

When the user terminal 200 selects a content transaction block provided through a content providing application, a content transaction page is displayed on the screen, and the accumulated points are used to view, reserve, purchase, and use various contents including advertisement targets of advertisement contents. You can conduct content transactions such as gifts and replays.

The marketing service providing server 100 may analyze compensation payment information and quiz application information to provide user ranking status information including participation frequency, unit input of participation points, compensation payment amount, popularity or recommended posts. For example, it is possible to provide a ranking status such as popular holy papers, comments with many recommendations, unit input of participation points, and cumulative amount of participation points.

In addition, the marketing service providing server 100 provides a function to write a post about the predictive quiz to the cast card, and predicts the predictive quiz through the post writing function according to the sharing or invitation request of the user terminal 200 The resulting voting window or mini chat window can be provided to the corresponding user terminal.

The prediction quiz and betting-based marketing service providing method according to the embodiment of the present invention described above may be implemented in the form of a recording medium including instructions executable by a computer such as a program module executed by a computer. . Such recording media include computer-readable media, and computer-readable media may be any available media that can be accessed by a computer, and include both volatile and nonvolatile media, and removable and non-removable media. In addition, computer-readable media includes computer storage media, which are volatile and nonvolatile embodied in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. , Removable and non-removable media.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention do.

100: Marketing service providing server
110: communication module 120: memory
130: processor 140: database

Claims (19)

In the prediction quiz and betting-based marketing service provision method performed by the marketing service provision server,
a) When advertisement request information including advertisement content is received from at least one advertiser terminal, a predictive quiz matching the advertisement content is generated, and a time limit for confirming the correct answer of the predictive quiz is set (Cast card);
b) Providing a content providing application for providing a content providing service at the request of a user terminal, collecting user profile information from the user terminal receiving the content providing application, and providing the content providing service through the content providing application Collecting user activity information related to usage history for the user;
c) Extracting user interest content information for each user terminal based on the user profile information or user activity information, selecting cast cards associated with the extracted user interest content information, generating recommendation list information, and providing it to each user terminal Step to do; And
d) When quiz application information including a user prediction result and participation points for the predictive quiz of the selected cast card is received from the user terminal, the predictive quiz is received after a time limit set for the selected cast card has elapsed. Checking the correct answer, and paying a reward according to the participation point for the user prediction result corresponding to the correct answer, prediction quiz and betting-based marketing service providing method. The method of claim 1,
The step a),
The advertisement request information includes advertisement content, advertisement period, advertisement compensation information,
To set the winning prize for each cast card based on the advertisement compensation information, prediction quiz and betting-based marketing service providing method. The method of claim 2,
Step d),
To set the minimum participation point or the maximum participation point according to the winning prize money set in the cast card, prediction quiz and betting-based marketing service providing method. The method of claim 2,
Step d),
When the accumulated amount of the participation points reaches the winning prize set in the cast card based on the quiz application information received from the user terminal, terminating the application of the predictive quiz regardless of the time limit set in the cast card;
Checking a correct answer to the predictive quiz after the time limit set in the cast card has elapsed, extracting user terminals that have applied for a user prediction result corresponding to the correct answer, and calculating a correct answer list; And
Comprising the step of paying a reward as much as participation points presented by each user terminal in the winning prize based on the list of correct answerers, prediction quiz and betting-based marketing service providing method. The method of claim 1,
Step d),
When the time limit set for the selected cast card ends, closing the application for the predictive quiz, and calculating a cumulative amount of the participation points based on the quiz application information received from the user terminal;
Extracting user terminals that have applied for a user prediction result corresponding to the correct answer based on the quiz application information, and calculating a list of correct answers;
Prediction quiz and betting-based marketing service comprising the step of differentially paying compensation to each user terminal based on a ratio of the participation point presented by each user terminal in the correct answerer list and the accumulated amount of the participation point Delivery method. The method of claim 1,
Step d),
The user terminal provides a sharing event function for sharing the cast card through a social network service,
Through the shared event function, event points are paid to each of a first user terminal applying for the predictive quiz of the cast card and a second user terminal that shares the cast card to the first user terminal, respectively, and How to provide betting-based marketing services. The method of claim 6,
Providing a prediction quiz and betting-based marketing service that differentially pays the event points to the first user terminal and the second user terminal, and limits the number of cast card sharing through the sharing event function to a preset maximum number of sharing Way. The method of claim 1,
The cast card includes a quiz question area in which the predictive quiz is posted, and an information exposure area including link information for accessing the advertisement content and the advertiser's web site corresponding to the advertisement content. And a method of providing betting-based marketing services. The method of claim 8,
Link information to the image information or text information of the advertisement content, and when the image information or text information to which the link information is linked is selected, the link information is activated and moves to the advertiser's website while visiting the advertiser's website. To store visit information of the user terminal, prediction quiz and betting-based marketing service providing method. The method of claim 8,
The quiz question area and the information exposure area are overlapped at a predetermined ratio. A method of providing a prediction quiz and betting-based marketing service. The method of claim 1,
Step b),
For each of the user terminals, user activity information including viewing information, user participation behavior information, user posting information, quiz application information, attendance information, and content usage information is collected for each of the user terminals,
Providing a prediction quiz and betting-based marketing service that calculates user achievement information based on the user activity information, and pays performance points according to the target achievement when the user achievement information reaches a preset target achievement Way. The method of claim 1,
Step e) is:
To provide a content transaction page including viewing, reservation, and purchase for various contents including advertisement targets of advertisement contents to the user terminal by using points accumulated in the user terminal according to the content provision service request of the user terminal, Predictive quiz and betting-based marketing service provision method. The method of claim 1,
step f) is:
When the reward payment for each user terminal is completed, the reward payment information for the corresponding cast card is generated, the calculated reward payment information and the quiz application information are analyzed, and the quiz winning information, participation frequency, or participation point unit for each advertisement content Calculate user interest according to the input amount,
A core user list is generated by extracting user terminals whose calculated user interest is equal to or greater than a preset reference value, and user status information is analyzed by analyzing user profile information and user activity information for the core user based on the core user list. Create,
Provide a core user list or user status information to the advertiser terminal at the request of the advertiser terminal,
The user status information is user characteristic information including age group, gender, participation frequency, and transaction frequency participating in a cast card or content transaction conducted by the advertiser terminal, prediction quiz and betting-based marketing service providing method. The method of claim 13,
The user status information is to classify core users in the core user list into potential customers, contact customers, experienced customers, repurchase customers, and loyalty customers according to the user characteristic information, prediction quiz and betting-based marketing service providing method. The method of claim 1,
Step d),
When the compensation payment for each user terminal is completed, compensation payment information for the corresponding cast card is generated, compensation payment information for the corresponding cast card is generated, and
Providing predictive quiz and betting-based marketing service by analyzing the calculated compensation payment information and quiz application information to provide user ranking status information including participation frequency, unit input of participation points, compensation payment amount, popularity or recommended posts Way. The method of claim 1,
Provides a function to write a post about the predictive quiz on the cast card,
According to a request for sharing or invitation from the user terminal, a prediction result voting window or a mini chat window for a corresponding predictive quiz is provided to a corresponding user terminal through the posting function. The method of claim 1,
The predictive quiz is a future question including prediction of sales volume related to advertising content, prediction of sound source, prediction of participating audience, prediction of virtual casting, prediction of brand reputation, prediction quiz and betting-based marketing service providing method. In the marketing service providing server,
A memory in which a program for performing a marketing service providing method using content curation is recorded; And
Includes; a processor for executing the program,
The processor, by executing the program,
When advertisement request information including advertisement content is received from at least one advertiser terminal, a predictive quiz matching the advertisement content is generated, and a time limit for confirming the correct answer of the predictive quiz is set And create
Provides a content providing application to provide a content providing service at the request of a user terminal, collects user profile information from a user terminal that has received the content providing application, and uses the content providing service through the content providing application Collect user activity information related to history,
Extracting user interest content information for each user terminal based on the user profile information or user activity information, selecting cast cards associated with the extracted user interest content information, generating recommendation list information, and providing it to each user terminal,
When quiz application information including a user prediction result and participation points for the predictive quiz of the selected cast card is received from the user terminal, the correct answer to the predictive quiz is elapsed after a time limit set for the selected cast card has elapsed. Checking and paying a reward according to the participation point for the user prediction result corresponding to the correct answer. A computer-readable recording medium on which a program for performing the prediction quiz and betting-based marketing service provision method according to claim 1 is recorded.

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