KR100817100B1 - Quiz Advertisement System And Quiz Advertisement Method Using The Same - Google Patents

Abstract

The present invention relates to an advertisement and an internet service, and more particularly, to a quiz advertisement system for providing an advertisement in a quiz pool game form to increase an advertisement effect by inducing a user's participation, and a quiz advertisement method using the same. In order to perform the advertisement of the target designated by the advertiser, the advertisement system receives the advertisement data using the sponsor server to write the advertisement data using the information and data about the target, and creates the quiz including the advertisement contents for the progress of the quiz game. And a quiz creation server for generating quiz data including one or more quizzes, a quiz database for storing quiz data, and a quiz providing server for providing quiz data to users connected through the Internet for use of the quiz game. In addition, the quiz is a puzzle created using an image such as a text quiz, a still image of a scene of a video created for the advertisement of the subject, and an advertisement poster, which is submitted as a sentence composed of information indicating the feature or the subject of the subject. It is composed of a quiz, a video or an image, and may include any one of a prediction quiz for predicting an object's guess or a result of a video, and a ground-pitting quiz provided in a form of plucking to secure a certain area of an image. Can be.

Quizzes, Advertising, Internet, Promotions, Events, Prizes, Competitions

Description

Quiz Advertisement System and Quiz Advertisement Method Using The Same}

1 is a block diagram showing a quiz advertising system according to the present invention.

Figure 2 is a block diagram showing the configuration of a quiz advertising system having subscriber management, billing and statistics creation functions.

Figure 3a to 3c is an exemplary view showing an example of the advertising quiz that can be provided through the quiz system of the present invention.

4 is a configuration example for explaining the quiz platform.

5 is an exemplary diagram showing an example of a user interface to be provided to the user for the progress of the quiz game.

6 is a flowchart illustrating a quiz advertisement method.

Figure 7 is a signal flow diagram illustrating the data flow between the sponsor server, quiz creation server, quiz database, quiz providing server and the user.

8 is a signal flow diagram illustrating a signal flow between a user, a quiz providing server, a subscriber management server, a statistics preparation server, and a billing system.

<Explanation of symbols for the main parts of the drawings>

1, 30: Sponsor Server 3, 32, 42: Quiz Creation Server

5, 34: quiz database 7, 36: quiz server

9: Internet 11, 38, 40: user (or user)

13, 44: subscriber management server 15: subscriber information database

17, 46: statistics server 19, 48: billing system

The present invention relates to advertising and Internet services, and more particularly, to a quiz advertising system for providing an advertisement in the form of a quiz pool game so as to increase the advertising effect by inducing the user's participation and a quiz advertising method using the same.

The advertising sector generates a large amount of expenses, which are almost all of the expenses in the sales and marketing sectors of a company. In addition to the direct purpose of bringing new products to consumers directly or indirectly, it is also a secondary purpose to highlight the image of the company that produced the product and to increase the attention to the new product. These advertisements are increasing in importance with the activation of mass media, and provide a great ripple effect that the success of a company is determined by the success of the advertisement.

Conventional advertisements have become mainstream due to exposure characteristics and cognitive characteristics of advertisements. In other words, by watching and listening together rather than just watching or listening, video media that can have interest and concentration have a good advertising effect. In this regard, television media have been recognized as the most suitable media for performing advertisements.

However, with the advent of the Internet, the game has changed drastically. The use of the television media is limited to the remaining time such as non-working hours and leisure time, and the time for transmitting commercials is also limited thereto. However, the Internet has a characteristic that can be accessed and used anytime, anywhere, even at work time, and this characteristic has been applied to advertisements using the Internet, which has led producers and sellers to pay attention to advertisements through the Internet. However, despite these advantages of the Internet, advertising methods using the Internet to date are limited to a few simple methods. Some examples of advertising methods using the Internet are as follows.

First, push type advertisement using mail, second advertisement through offer of coupon / discount information, third banner advertisement / text advertisement displayed on the site used by many users such as portal site, fourth activation of pop-up window when accessing a specific site or It is a sponsored advertisement that provides complimentary link advertisements, and finally, videos and music for free, and inserts advertisements of sponsor companies before and after the video or music. There are a few more, but we'll outline only the most commonly used advertising methods.

Push-type advertising using e-mail is a method that was used a lot in the early days of the Internet, and the use rate is low since the effect is reduced. Push-type mail advertisements are used in the form of collecting mail addresses used by users and sending an advertisement mail to the collected mail addresses. Such advertisement type mails are restricted in use due to their spam characteristics as users receive illegal properties and unnecessary mails due to the collection and use of unauthorized personal information. For this reason, the push-type advertisement mail has been transformed into an information-type advertisement that sends information necessary only to approvers among users who use a specific site and users who have subscribed to a specific membership system. Such mail-type advertisements cause a lot of traffic to network operators, and tend to be recognized as unnecessary advertisements to recipients of mail-type advertisements.

Advertisements through the provision of coupons / discount information are used in various forms, such as by using a mail and by providing a message or a visit to a site. Providing coupon / discount information provides a slightly better efficiency than the simple mail push type. That is, when the user requests specific information and when the user agrees to use personal information when providing the specific information, the user provides the connection with the person in charge of the coupon / discount information or the person in charge with the specified information. Through this, it is a way to deepen the desire to purchase the product. In other words, it is a way to make a purchase intention by providing a coupon for a discount on a product that was considered a little expensive. However, such information has a disadvantage in that it is easy to be treated as spam information when the user's purchase time, need, and proper price do not match.

Banner advertisement / text advertisement has a different form from the method of providing push type advertisement or coupon / discount information. Banner / text ads are superior to push-type advertisements or coupon / discount information in that they can be used in various places such as web pages, mails, messages, and chat windows. However, in the case of banner / text advertising, it is difficult to specify the effect because it depends entirely on the exposure to the user, and the effect is degraded over time. In more detail, the banner / text advertisement uses a method of inserting a banner / text into a part of a web page, a bottom of a mail, a background of a chat window, or highlighting a different color and size of a specific text. However, banner / text ads that are always fixed in the same location do not attract the user's attention, so they need to be repositioned periodically. There is a disadvantage that is lowered.

Pop-up window activation or compulsory link advertisement is a more advanced way of providing banner / text advertisement. That is, a method of activating a separate web page when the user accesses a specific URL and interposing the advertisement content in the activated new web page or interposing an advertisement related page when the URL is accessed. However, this method is recognized as a malicious spam advertisement and is ignored by the user, and has a disadvantage of causing a strong rejection from users, such as being blocked by various programs including the basic OS of the computer.

The sponsored advertisement is a method that is reasonably recognized than the above-described methods, and allows the user to watch the advertisement instead of using the paid service target content free of charge. That is, the sponsor pays for the paid video and the paid music to start the advertisement. When a user listens to music or watches a video, the user watches or listens to an advertisement so that he / she can listen to the music he wants to watch freely or at a very low cost. However, there is a limit in the number of users who use music or video, and when a large number of users use the network, an excessive load is generated, which leads to an increase in the advertising fee.

Advertisements using the Internet are executed using the methods described above. However, these methods are all limited to expecting the advertising effect by increasing the exposure. However, the advertising method of simply increasing the exposure has been done a lot, and the effect is very low compared to the cost. Therefore, in recent years, there is a search for a method for actively and actively recognizing advertisements by users, not simply exposed. In addition, there is a search for a method of maximizing the effect of the advertisement by limiting the target to provide the advertisement locally and by providing different advertisements for each classified target.

Accordingly, an object of the present invention is to provide a quiz advertising system for providing an advertisement in the form of a quiz pool game so as to increase the advertising effect by inducing the user's participation and a quiz advertising method using the same.

Another object of the present invention is to increase the user's participation in the game by grouping the quiz into stages, types, or mixed forms, and to vary the advertising effect for each quiz, and to enable differential charging accordingly. It is to provide a quiz advertising method.

Another object of the present invention is to configure the quiz data as a quiz platform in order to increase the efficiency of the advertisement, and to set the conditions for providing such as the target of the offer, the offer period, the offer period, whether the event to effectively perform the advertisement to the target desired by the advertiser It is to provide a quiz advertising system and a quiz advertising method using the same.

Another object of the present invention is to calculate the results of the user's use of the quiz game, through which statistics about the progress of the advertisement is created and reflected in subsequent advertisements, and provided to the advertiser as a material to help the advertiser to grasp the advertising status In order to provide a quiz advertisement system and a quiz advertisement method using the same, an effective advertisement can be made at a reasonable advertisement cost by calculating a calculated advertisement cost.

Another object of the present invention is to provide information on the target of the advertisement and the existing advertisement by converting the text, puzzles, guesses, ground eating, etc. in various forms of quizzes, so that users who encounter the advertisement can enjoy the advertisement without any objection. The system and quiz advertising method using the same.

Finally, another object of the present invention is to provide a user use environment configured to be convenient for users to use the quiz game, quiz advertising system to increase the concentration of the quiz advertising and thereby increase the advertising effect quiz advertising method using the same To provide.

In order to achieve the above object, a quiz advertisement system according to the present invention comprises: a sponsor server for creating advertisement data using information and data related to the target, in order to perform the advertisement of the target designated by the advertiser; A quiz creation server configured to receive the advertisement data, create a quiz including advertisement contents for the progress of the quiz game, and generate quiz data including one or more quizzes; A quiz database in which the quiz data is stored; And a quiz providing server providing the quiz data to a user connected through the Internet for use of the quiz game.

The quiz data is configured to include at least one quiz platform divided into steps by grouping one or more of the quiz.

The quiz is a puzzle created using an image such as a text quiz, a still image of a scene of a video created for an advertisement of the subject, and an advertisement poster, which is submitted as a sentence composed of the feature or designating information of the subject. Any of quizzes, the video or the image created by using the image, the prediction quiz to predict the guess or the result of the video, and the ground-picking quiz provided in the form of plucking to secure a certain area of the image It can be configured to include one.

The quiz may be based on a criterion including any one of the number of users using the quiz, the game level at which the quiz is provided, the number of correct answerers of the quiz, or the quiz solving time.

A quiz advertisement method using a quiz advertisement system according to the present invention includes a first step of creating advertisement data using information and data about an object in order to perform an advertisement for an object that an advertiser wants to advertise; A second step of creating a quiz including advertisement contents for the progress of the quiz game using the advertisement data, and generating quiz data including one or more quizzes; A third step in which a user who wants to use the quiz game accesses the Internet and starts the quiz game; Providing a quiz data to the user to perform the quiz game; And a fifth step of calculating a use result of the user who proceeds with the quiz game according to the progress of the quiz game.

The quiz advertisement method may further include a sixth step of generating statistics using the use result and a seventh step of calculating an advertisement cost based on the use result.

The quiz data may be configured to include at least one quiz platform that divides the steps by grouping one or more quizzes.

The third step may further include generating an event event for a user who is using the quiz game by event information included in the quiz data.

Other features and operations of the present invention in addition to the above objects will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a quiz advertising system according to the present invention.

Referring to FIG. 1, the quiz advertisement system according to the present invention includes a sponsor server 1, a quiz writing server 3, a quiz database 5, and a quiz providing server 7. In addition, the quiz advertising system according to the present invention may further include a subscriber management server 13, subscriber information database 15, billing system 19 and statistics creation server 17.

The sponsor server 1 is a server operated by an operator to provide advertisement data (AD) to be provided in a quiz form. Here, the advertisement data (AD) means a product or object information, a product name, an object name, an advertisement copy, a video clip, an advertisement music, etc. which are the object of the advertisement, and the advertisement object may vary from a specific product and a company. . In addition, the advertisement data AD includes advertisement information (AI). The advertisement information (AI) is information for efficiently advertising a product or an object. The advertisement information (AI) is an object and time point for providing the advertisement data (AD) by using conditions such as a user's gender, age group, region, interests, purchasing tendency, and occupation. It is decided condition. That is, the advertisement by the advertisement data AD is provided only to the user group selected by the advertisement information AI. The sponsor server 1 prepares the advertisement data AD and provides it to the quiz creation server 3.

The quiz creation server 3 creates a quiz data (QD) including a quiz and a quiz platform by using the advertisement data AD supplied from the sponsor server 1, and quizzes. Stored in the database (3). Here, the quiz is a quiz that includes suggestion information, Allusion Information, Implication Information (AI) for advertisement phrases or products. The implied information (AI) is information that can naturally recognize the product even if it does not directly refer to or point to the product, by solving the quiz or other media. In addition, the quiz platform means a form in which the created quiz is configured into one package under predetermined conditions. The quiz and quiz platform will be described in more detail with reference to FIG. 3. To this end, the quiz creation server 3 provided with the advertisement data classifies the advertisement data AD according to a predetermined condition and extracts and inserts specific data according to a predetermined rule to create a quiz data QD. . In addition, the quiz creation server 3 creates a quiz progress condition (QOC) using the advertisement information (AI). The quiz progress condition (QOC) is information recorded by determining a quiz-by-quiz or quiz-platform-provided condition for providing a corresponding quiz upon access of a user limited by the advertisement information (AI). The quiz providing server 7 provides quiz data QD to the user by this quiz progress information QPC.

Quiz database (5) is stored quiz data (QD) and quiz progress information (QPC) created in the quiz creation server (3), quiz data (QD) and quiz progress conditions stored at the request of the quiz providing server (3) (QOC).

The quiz providing server 7 provides quiz data (QD) through a web page published on the Internet or an application program of a user terminal driven in connection with the Internet, and performs an advertisement through a quiz game. That is, the quiz providing server 7 provides an environment in which one or more users connected through the Internet play a game. In addition, the quiz providing server 7 creates quiz progress data (QPD) according to the result report (Result Report Data: RR) provided from the user as the game progresses. Here, the quiz progress information (QPD) is information prepared by organizing the results according to the game. This quiz progress information (QPD) contains information that can be calculated as the quiz game progresses, such as the number of quizzes processed by user, correct / incorrect information, user level information, the history of quizzes processed by the user, and the quiz time. Included. In addition, the quiz providing server 7 selects a new quiz data QD from the quiz database 7 according to the result report (RR) and provides it to the user.

Figure 2 is a block diagram showing the configuration of a quiz advertising system having subscriber management, billing and statistics creation functions.

The quiz advertising system reflects the results of the quiz process to increase the user's desire to participate, the advertiser uses the results according to the advertisement, and in addition to the configuration of FIG. The subscriber information database 15, the advertisement billing system 19 and the statistics creation server 17 may be further provided.

The subscriber management server 13 records and manages personal information (UI) provided from the user in the subscriber information database 15. In addition, the subscriber management server 13 provides personal information (UI) in response to a request of the quiz providing server 7, so that the quiz providing server 7 can create a quiz progress information (QPD). In addition, the subscriber management server 13 creates user information (Play Data: PD) for each user by using the quiz progress information (QPD) from the quiz providing server 7 and records it in the subscriber information database 15. In addition, the subscriber management server 13 provides personal information (UI) and usage information (PD) according to the request of the statistics creation server 17.

The subscriber information database 15 records user information (UI) and usage information (PD) of users provided from the subscriber management server 13. In addition, the subscriber information database 15 provides the recorded personal information (UI) and usage information (PD) in response to a request of the subscriber management server 13.

Statistics creation server 17 creates statistical data (Statistical Data: SD) according to the user's use of the quiz. Here, the statistical information is the achievement level of the advertisement, the advertising cost according to the regional information, age information, gender information, job information, interest information, income level, participation tendency information of participating quiz game, quiz resolution, etc. of users participating in the quiz game. The information is created to measure the advertising effect. The statistics creation server 17 provides the created statistical information SD to the sponsor server 1.

The billing system 19 calculates an advertisement fee to be charged to the sponsor as the quiz game progresses. Here, although the advertising costs may be used in a flat form, in consideration of the characteristics of the present invention, it is preferable to charge differently according to various conditions such as user problem solving, problem difficulty, and the like. To this end, the billing system 19 charges using information such as billing conditions for each quiz and the number of users according to a quiz progress condition (QPC) and provides it to the sponsor server 1.

3A to 3C are exemplary views showing examples of advertisement quizzes that can be provided through the quiz system of the present invention. Before describing the quiz advertisement method according to the present invention, an example of a quiz advertisement provided by the present invention will be described with reference to FIGS. 3A to 3C. Figure 3a shows an example of an advertising quiz written in the form of associative phrases. The sponsor is an automobile company and assumes an advertisement for selling a new car. The sponsored automobile company prepares the advertisement data (AD) recorded as the characteristics of the new vehicle to be advertised and provides it to the quiz creation server (3) through the sponsor server (1). The quiz creation server 3 creates an advertisement quiz using the information recorded in the advertisement data AD. For example, if '1000 horsepower' and '12 -cylinder engine 'are recorded in the advertisement data (AD) presented by the sponsor, the quiz created by the quiz creation server 3 is used in the form as shown in FIG. 3A. Is provided to. That is, the user is reminded of the characteristics of the new car during the quiz solving process, and since the features are carefully viewed as the core stage of the quiz solving, the performance of the advertisement can be obtained with higher efficiency than the conventional exposure advertisement. Such textual problems may be submitted through voice according to the user's choice.

3B illustrates an example of a quiz using a video. In detail, the method can be used when the sponsor provides the broadcast CD as the advertisement data AD. In the case of CF videos, it is possible to create a quiz of various forms. For example, the user may pause the playback of the CF and allow the user to adjust the situation to be followed or to match the title or musical instrument of the BGM (Back Ground Music). Alternatively, it is possible to provide a quiz in which a product or a character used in the CF is mosaiced and then the target of the mosaiced portion is matched. In this case, by using the video that the user would have seen through other media, the user's memory becomes a form that restores the user's memory, thereby increasing the effect of the advertisement.

Figure 3c is an illustration showing a quiz in the form of a puzzle. It is possible to make a quiz in the form of a puzzle by using a promotional poster used to advertise a movie or a product, or by using a scene of CF. You can create a quiz that divides a poster or image into several pieces, such as four pieces, eight pieces, and nine pieces, and then arranges them in order. In addition, by using the image or poster, you can make a quiz in the form of plowing.

In addition to the form of the quiz described through the drawings, it is possible to advertise through a quiz in which the correct answers are flexible, such as a large number of opinions and a small number of opinions. For example, if a sponsor launches a new product, and you are concerned about color, design, functionality, or price levels, you can ask the user directly. In other words, when the user selects a color suitable for a new product, the user presents a different color image of the same product to the user and selects a user's favorite color. At this time, if a user selects an item selected by many people as the condition of the correct answer, the method is recognized as a correct answer, and the sponsor uses this as a release material of a new product. In addition, it is also possible to make a quiz by using a method of minority reasoning that recognizes a small number of choices for a quiz as the opposite of a lot of reasoning. In addition, it is possible to create a variety of quizzes and provide the user with a quiz game service through which the advertisement can be performed directly or indirectly.

The present invention is different from the conventional overture, tex, and banner type advertisements in that the advertisement is performed in a state in which the concentration is increased by causing interest of the user, rather than making a mistake through a simple exposure. In other words, the user concentrates to take the quiz, and the advertisement effect is significantly improved compared to the simple exposure type because the user is in contact with the advertisement in a concentrated state. In particular, if the product provided by the sponsor to the user who cleared a certain level of the quiz game can be maximized the effect.

4 is an exemplary configuration diagram for explaining a quiz platform.

Referring to FIG. 4, the platform may be configured by grouping individual quizzes. The quiz platform is used to provide fun to users, to induce smooth progress of the quiz game, and to improve advertising effects. One quiz platform consists of subplatforms that constitute one or more steps (or levels or steps), and each subplatform may consist of one or more problems.

Quiz composition by platform can be divided into different types of quizzes with different levels of difficulty, or each stage consists of homogeneous quizzes, and the other stages consist of neighboring and different kinds of quizzes It can be configured in a form of mixing the quiz of the kind, and increasing the difficulty level of the quiz as the level increases. That is, the quiz platform can be configured in the form of a text problem in the first step (STEP1), puzzles in the second step (STEP2), and pitting in the third step (STEP3).

When configuring the quiz platform, the following steps can be configured to have an associative function can improve the advertising effect. For example, in the case of text problems, let's start with an overview and proceed to the details. Before and after the CF quiz, the content of the CF is written as text, or the image of the same CF is used in several quizzes. An example of a simple association function. In addition, how to associate a product through a figurative expression, for example, suggesting a solution of the name of a new car without mentioning a new car manufacturer and using a quiz in the form of selecting a word containing the meaning. It can be a good way. In addition, in the case of the vehicle participates in the overseas rally or awards, by mentioning this may perform the advertisement without the user recognized as an advertisement. This method has the advantage that the user's awareness of the phrase or picture presented as a quiz to solve the problem more than once to increase the awareness and increase the advertising effect.

In addition, when an event is provided to add interest to the progress of the quiz game, it is possible to plan the progress of the game by adding the event to the quiz platform and setting conditions. The event is preferably used by selecting items of interest to the user, such as products presented by the sponsor and additional points.

The above-mentioned quiz and quiz platform may be diversified or simplified by the advertisement data AD provided by the sponsor. When the advertisement data (AD) is provided from the sponsor, the quiz creation server creates the quiz data (QD) of the above type according to the conditions and the advertisement data (AD) presented from the sponsor, and provides it to the user to achieve the purpose. do.

5 is an exemplary diagram illustrating an example of a user interface to be provided to the user for the progress of the quiz game.

As shown in FIG. 5, the user interface includes a game progress field (GPF) provided with a quiz, a user data field (UDF) displaying user information, and a chat field for chatting with other users. (Catting Field: CF), Gamer Display Field (GDF) where other participants are displayed when multiple users play the game simultaneously, and Observer Display Field (ODF) where users who watch the game are displayed. ), And various fields such as a function field (FF) for executing a function related to game progress. In FIG. 5, only the most basic configuration is illustrated, and various fields may be added, and there may be fields excluded from the above-described fields.

Briefly describing each field, first, the game progress field (GPF) is an area in which quiz data is output. The game progress field (GPF) outputs the quiz data (QD) provided from the quiz providing server, and becomes a main area where the user solves the quiz and proceeds with the game. The user information field UDF displays information related to the user, such as the user's character, such as an avatar, a record, a win rate, a score, and a level of arrival. The chat field CF is a field provided for displaying and maintaining a conversation between a user and another user. In addition, the participant display field (GDF) is an area where a list of other users who participated in the current quiz game is provided. The quiz game of the present invention can be played alone, but can be used simultaneously by a plurality of users, so that a participant display field (GDF) is provided as an area where the information of other users is provided so that the user can check the information about the participants other than the user. Is provided. The Spectator Display Field (CDF) is an area for displaying information of users who observe the game without participating in the game. Here, when using a method such as a tournament or dropping off the wrong person in the quiz game, the dropout among the participants is automatically moved to the spectator display field (CDF), the revived user of the spectator is moved to the participant display field (GDF) Can be. The function provision field (FF) is an area where the user can adjust functions such as game progress, chat-related functions, information display, start / end, or have fun functions such as 'chance'. .

Hereinafter, the quiz advertising method will be described with reference to FIGS. 6 to 8 in consideration of the overall flow.

6 is a flowchart illustrating a quiz advertisement method.

Referring to FIG. 6, the quiz advertisement method according to the present invention includes a first step S1 in which advertisement data AD is created and delivered, and a quiz data QD is created / stored using the advertisement data AD. The second step S2, the third step S3 in which the user participates in the game, the fourth step S4 in which the quiz data QD is provided to the user, and the result report RR according to the game is created and delivered. It consists of five steps (S5). In addition, the quiz advertising method according to the present invention may further include a sixth step (S6) for calculating statistics and advertising costs.

The first step S1 is a step in which the advertisement planned by the sponsor is created as the advertisement data AD through the sponsor server, and the created advertisement data AD is transmitted to the quiz creation server. In the first step (S1), the sponsor writes additional information necessary for the progress of the advertisement such as advertisement cost, advertisement target, advertisement period, event information, creates advertisement information (AI) and includes it in the advertisement data (AD) to create a quiz. Pass it to the server.

The second step S2 is a step in which the quiz writing server provided with the advertisement data AD creates the quiz data QD. In this second step (S2), the quiz creation server extracts data for quiz creation, that is, text, images, videos, etc. from the advertisement data AD, and creates a quiz using the same. In addition, the quiz creation server combines the created quiz to configure one or more quiz platform, and stores the quiz and quiz platform, that is, the created quiz data (QD) in the quiz database. The quiz data QD creation in the second step S2 is performed by reflecting the advertisement information AI. That is, the advertisement information (AI) is made in the direction of using the advertising information (AI) to check the conditions, such as the preferred quiz type, the exposure by difficulty, the performance of the event and the execution time specified by the sponsor target audience. . To this end, in the second step S2, the quiz progress condition QDC is created using the advertisement information AI.

The third step S3 is a step in which the user participates in the game and a quiz advertisement is performed. In the third step S3, the user connects to the quiz providing server through the Internet, and uses the quiz game through quiz data QD provided from the quiz providing server. To this end, the third step (S3) includes a user signing up for use of the quiz game and delivering personal information (UI) described at the time of signing up to the subscriber management server.

The fourth step S4 is a step in which the quiz data QD is provided to the user. Up to the third step S3, a user who has registered as a member is connected to the quiz providing server to maintain access, and the fourth step S4 is a step in which quiz data is provided for the actual game. In this fourth step S4, the quiz providing server provides game information for the user who maintains the connection to participate and proceeds the game according to the user's selection. In addition, the quiz providing server in the fourth step (S4) is to present whether or not the user can participate in the game according to the quiz progress condition (QPC) is created and delivered from the quiz creation server to proceed with the quiz game.

The fifth step (S5) is a step in which the result report is created and delivered from the user according to the progress of the quiz game. The result report (RR) generated by this fifth step (S5) is delivered to the quiz providing server, subscriber management server is used for user management through the current status of the user's scores, estimates, odds, watched advertisements and the like. To this end, in the fifth step (S5) the quiz providing server creates a quiz progress information (QPD). In addition, the quiz advertising method of the present invention may further include a sixth step (S6) is made of statistics and billing. To this end, in the third step S3, the fourth step S4 or the fifth step S5, the usage information PD may be created by the subscriber management server and stored in the subscriber database. By doing so, in the sixth step S6, the statistics creation server creates the statistical information SD by using the quiz progress information QPD, the usage information PD, and the personal information UI. The sixth step S6 further includes a step in which the created statistical information SD is transmitted to the sponsor server. In addition, the sixth step (S6) is a step of calculating the advertising costs to be paid by the sponsor. In the sixth step (S6), the billing system uses the quiz progress information (QPD), usage information (PD) and personal information (UI) and quiz progress condition (QOC) to determine the progress of the advertisement and accordingly the sponsor The amount to be paid is calculated and provided to the sponsor server.

7 is a signal flow diagram illustrating a data flow between a sponsor server, a quiz creation server, a quiz database, a quiz providing server, and a user.

Referring to FIG. 7, first, advertisement data AD of the sponsor server 30 is created. At this time, the advertisement data (AD) includes the advertisement information (AI) (S100). The created advertisement data (AD (AI)) is delivered to the quiz creation server 32 (S110). The quiz writing server 32 extracts the advertisement information (AI) from the received advertisement data (AD (AI)) (S120). The quiz creation server 32 creates quiz data QD using the advertisement data AD, and creates quiz progress conditions QOC using the extracted advertisement information AI. The created quiz data (QD) and quiz progress conditions (QPC) is delivered to the quiz database 34 by the quiz creation server 32 and stored (S150, S160).

On the other hand, the user 38 who wants to use the quiz game is connected to the quiz providing server 36 through the Internet to log in (S170, S180). The quiz providing server 36 senses the connection of the user 38, and transmits a quiz data request signal QDR to the quiz database 34 for the game use of the user 38 (S190). Quiz database 34 delivers the stored quiz data (QD) and quiz progress conditions (QPC) according to the quiz data request signal (QDR) to the quiz providing server 36 (S200). Quiz progress server provides the user with quiz data (QD) according to the quiz progress conditions (QPC), the user proceeds to use the game (S210, S220). The terminal of the user 38 writes the result of using the user's game as a result report (RR) and provides it to the quiz providing server 36 (S230). Quiz providing server 36 creates a quiz progress information (QPD) using the delivered result report (RR) and delivers it to the quiz database 34 (S240, S250). Then, the quiz database 34 stores and manages the created quiz progress information (QPD) (S260). Quiz advertisement method according to the present invention proceeds as described with reference to FIG. Afterwards, the signal flow between the billing system, the subscriber management server, and the statistics preparation server will be described with reference to FIG. 8.

8 is a signal flow diagram illustrating a signal flow between a user, a quiz providing server, a subscriber management server, a statistics preparation server, and a billing system. In FIG. 8, detailed descriptions of the parts described with reference to FIG. 7 will be omitted.

Referring to FIG. 8, the quiz data QD and the result report RR are transmitted between the user 40 and the quiz providing server 42 according to the connection of the user 40 (S300 and S310). On the other hand, when the user 40 is initially logged in, when the user logs in, personal information of the user 40 is transmitted from the user 40 terminal to the quiz providing server 42 and the subscriber management server 44 (S330). The personal information transmitted to the subscriber management server 44 is stored in the subscriber information database as necessary and is transmitted to the quiz providing server 42 and the statistics creation server 46 as necessary (S340).

The quiz providing server 42 creates the quiz progress information (QPD) according to the result report (RR), and the quiz progress information (QPD) created is the subscriber management server 44, the statistics creation server 46 and the billing system 48 It is delivered to (S360).

The subscriber management server 44 creates the use information PD using the quiz progress information QPD (S370). In addition, the subscriber management server 44 stores the created usage information PD in the subscriber information database and also provides the statistics creation server 46 and the billing system 48 (S380).

Statistics creation server 46 writes the statistical information (SD) using the use information (PD) and quiz progress information (QPD), billing system 38 generates the use information (PD) and quiz progress information (QPD) Create billing information by using (S390, S400). Then, the created statistical information (SD) and cost information (CD) is transmitted to the sponsor server.

The quiz advertising system can also be linked to television broadcasting or interactive broadcasting. It is also possible for users not only to watch the broadcast, but also to solve the problem with the performer online or to provide a service in which the online user solves a problem that the performer cannot solve or the competition between the performer and the online accessor. .

As described above, the quiz advertisement system and the quiz advertisement method using the same according to the present invention can increase the effect of the advertisement by inducing the user's participation.

The quiz advertisement system and the quiz advertisement method using the same according to the present invention group the quiz into stages, types, or mixed forms to increase the user's participation in game use, vary the advertising effect for each quiz, and the differential charging accordingly. It is possible.

The quiz advertising system and the quiz advertising method using the same according to the present invention consists of a quiz platform to quiz data to increase the efficiency of the advertisement, and effectively set advertisers by providing conditions such as the target of the offer, when to provide, period of delivery, events It is possible to conduct advertising to the desired audience.

Quiz advertising system according to the present invention and the quiz advertising method using the same is another object of the present invention to calculate the results of the user's use of the quiz game through which statistics about the progress of the advertising to reflect in the subsequent advertising, and to the advertiser By providing the data to the advertiser to grasp the advertising status, and by calculating the specifically calculated advertising costs it is possible to efficiently advertising by reasonable advertising costs.

The quiz advertising system and the quiz advertising method using the same according to the present invention by converting the information on the advertisement target and the existing advertisement into various forms of quizzes, such as text, puzzle, guessing, land grab, etc. It is possible to encounter advertising.

Finally, the quiz advertising system and the quiz advertising method using the same according to the present invention by providing a user using environment configured to facilitate the user to use the quiz game, it is possible to increase the concentration of the quiz advertising and thereby increase the advertising effect Do.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the technical spirit of the present invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification but should be defined by the claims.

Claims (21)

A sponsor server configured to create advertisement data using information and data about the target to perform an advertisement of the target designated by the advertiser; A quiz creation server configured to receive the advertisement data, create a quiz including advertisement contents for the progress of the quiz game, and generate quiz data including one or more quizzes; A quiz database in which the quiz data is stored; And And a quiz providing server for providing the quiz data to a user connected through the internet for using the quiz game. The quiz data, quiz advertising system, characterized in that it comprises at least one quiz platform divided into steps by grouping one or more of the quiz. delete The method of claim 1, wherein the advertisement data, Quiz advertisement system, characterized in that it comprises the advertising information recorded the provision conditions, such as the target of the advertisement, the time of providing, the period of providing. The method of claim 3, wherein the quiz data, Quiz advertisement system characterized in that it comprises a quiz running condition information for selecting and providing the quiz data to the user according to the advertisement information. According to claim 4, The quiz advertising system, Subscriber management server for managing the user's personal information and quiz game using information; A subscriber information database for storing the personal information and the usage information of the user; A statistics creation server for creating statistics related to advertisement progress according to the user's use result of the quiz game; And Quiz advertisement system characterized in that it further comprises a billing system for calculating the advertising costs according to the user's use of the quiz game, and billing the advertiser. The method of claim 5, wherein the quiz, Text quiz submitted in a sentence consisting of the information or designation of the object, Puzzle quiz made using an image such as a still image, an advertisement poster of a scene of the video created for the target advertisement, A prediction quiz created by using the video or the image and predicting the subject's guess or the result of the video; and Quiz advertisement system, characterized in that it comprises any one of the plucking quiz provided in the form of plucking to secure a certain area of the image. According to claim 6, The quiz providing server, Quiz advertisement system, characterized in that the user provides a user interface for the progress of the quiz game. The method of claim 7, wherein the user interface, A quiz display area in which the quiz data is displayed and provided to play a quiz game by the user; A user information display area for displaying personal information such as a win rate, a level, and a score of the user; A participant information display area for displaying information on the quiz game participant other than the user; An spectator display area that displays information of an spectator watching the quiz game; A chat area provided for chatting between the user and the participant; And A function providing area for providing a function for the progress of the quiz game such as an option setting or an item for the progress of the quiz game; Quiz advertising system characterized in that it comprises at least one of. According to claim 5 or 8, The quiz providing server, Quiz advertisement system, characterized in that to create a quiz progress information according to the progress of the user's quiz game using the result report provided from the user's terminal. The method of claim 9, wherein the billing system, Quiz advertisement system using the quiz progress information, the user's personal information to calculate the advertising cost according to the user's performance. The method of claim 10, wherein the quiz, Quiz advertisement system, characterized in that the advertising fee is different from the other quiz by the criteria including any one of the number of users using the quiz, the game level provided with the quiz, the number of correct answers of the quiz, or the time of solving the quiz . A first step in which advertisement data is created using information and data about the target in order to perform an advertisement for the target that the advertiser wants to advertise; A second step of creating a quiz including advertisement contents for the progress of the quiz game using the advertisement data, and generating quiz data including one or more quizzes; A third step in which a user who wants to use the quiz game accesses the Internet and starts the quiz game; Providing a quiz data to the user to perform the quiz game; And And a fifth step of calculating the use result of the user who proceeds with the quiz game according to the progress of the quiz game. The quiz data, quiz advertising method using a quiz advertising system, characterized in that it comprises at least one quiz platform divided into steps by grouping one or more of the quiz. The method of claim 12, A sixth step of generating statistics using the use result; Quiz advertisement method using a quiz advertising system, characterized in that it further comprises a seventh step of calculating the advertising cost based on the use result. delete The method of claim 13, wherein the advertisement data, Quiz advertisement method using a quiz advertising system, characterized in that it comprises the advertising information recorded in the offer conditions, such as the target of the advertisement, when to provide, the period of providing the advertisement. The method of claim 15, wherein the quiz data, Quiz advertisement method using a quiz advertising system characterized in that it comprises a quiz running condition information for selecting and providing the quiz data to the user according to the advertisement information. The method of claim 16, wherein the quiz, Text quiz in the form of sentences consisting of the characteristics of the subject or information indicating the subject, Puzzle quiz made using an image such as a still image, an advertisement poster of a scene of the video created for the target advertisement, A prediction quiz created using the video or the image and predicting the subject's guess or the result of the video, A plucking quiz provided in a plucking form to secure a certain area of the image, and Quiz advertisement method using a quiz advertising system characterized in that it comprises at least one of the majority or a few opinion reason quiz to be able to change the correct answer for the target advertisement and the consumer's opinion on the target . The method of claim 12 or 13, wherein the third step, Quiz advertisement method using a quiz advertising system, characterized in that further comprising the step of generating an event event for the user using the quiz game by the event information included in the quiz data. The method of claim 13, wherein the fifth step, A first sub-step of delivering a result report according to the progress of the quiz game from the user, Quiz advertisement method using a quiz advertising system, characterized in that it comprises a second sub-step that the quiz progress information is created by the result report. The method of claim 19, wherein the seventh step is A third sub-step of using the quiz progress information and the user's personal information to grasp the user's performance; Quiz advertisement method using a quiz advertising system, characterized in that it comprises a fourth sub-step for calculating the advertising costs according to the usage performance. The method of claim 20, wherein the quiz, The quiz is characterized in that the advertising fee is different from other quizzes based on a criterion including at least one of the number of users using the quiz game, the game level provided with the quiz, the number of correct answerers of the quiz, or the time of solving the quiz. Quiz advertising method using a quiz advertising system.

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