KR102476880B1 - Standby screen search advertisement system using real-time rising search terms service of search portal sites and method thereof - Google Patents

Abstract

The present invention relates to a standby screen search advertisement system and method using a real-time rapidly rising search word service of a search portal site, and more particularly, to a standby screen application (or "APP") of a user's mobile terminal. Provide a quiz advertisement (Cost Per Quiz: CPQ) that provides a reward for answering the quiz correctly through Real-time fast-rising search word service of a search portal site that can double the advertising effect by the search word itself according to the search word ranking and the advertising effect caused by the search by rapidly increasing the search term ranking for the keyword in the real-time rapidly rising search term service of the search site. It relates to a used standby screen search advertisement system and method.

Description

Standby screen search advertisement system using real-time rising search terms service of search portal sites and method thereof}

The present invention relates to a standby screen search advertisement system and method using a real-time rapidly rising search word service of a search portal site, and more particularly, to a standby screen application (or "APP") of a user's mobile terminal. Provide a quiz advertisement (Cost Per Quiz: CPQ) that provides a reward for answering the quiz correctly through Real-time fast-rising search word service of a search portal site that can double the advertising effect by the search word itself according to the search word ranking and the advertising effect caused by the search by rapidly increasing the search term ranking for the keyword in the real-time rapidly rising search term service of the search site. It relates to a used standby screen search advertisement system and method.

Currently, with the rapid development of wireless communication technology and mobile terminal technology, the mobile advertising market based on the mobile Internet is expanding.

As the mobile advertising market expands, companies are developing and applying new mobile advertising methods.

In general, how many mobile terminal users are exposed to mobile advertisements is important, and mobile advertisements are being developed to expose them to many users.

These representative mobile advertisements deliver information from advertisers through advertisements and quizzes, and when users participate in quizzes and get correct answers, points are provided to users and advertising costs are provided (Cost Per Quiz: CPQ) advertisements. to be.

Mobile advertisements developed from CPQ advertisements provide quizzes to users, but advertise using search services called real-time search word services and real-time rapidly rising search words services of portal sites (hereinafter referred to as "real-time rapidly rising search word services"). A real-time fast-rising search word that attracts users' attention and induces a lot of exposure by inducing a search for the correct answer of the quiz with a keyword corresponding to and enabling the keyword to rise to a high search word ranking of the real-time fast-rising search word service by the search induction There is an advertisement using the service (referred to as "advertisement for an emergency inspection" for convenience of description below).

In general, real-time inspection advertisements are keywords that allow a subject company that wants to advertise for real-time inspections to answer a quiz corresponding to the target of advertisement targeting an unspecified number of users through its homepage and application, or the website and application of affiliated companies. leads to a search with

In addition, a reward is provided to a user who completes a mission to get the correct answer to a quiz by performing a search according to an advertisement for a real grade sword.

Normally, compensation is provided with various types of points provided in the corresponding homepage or application where the user viewed the advertisement for the real grade test. Of course, the user should be registered as a member of the service provided to the corresponding homepage or application and log in as a member.

As described above, the conventional real-time search advertisement provides a real-time fast-rising search word service to an unspecified number of users and provides rewards to users who have performed missions using the real-time fast-rising search word service, so that new members can be introduced and many people Although it has the effect of exposing the corresponding advertisement target, since it targets an unspecified number of people, there is a problem in that advertising costs are high because compensation is paid to too many people.

In order to solve this problem, a method of limiting the number of people who can receive compensation within a certain total amount of compensation in a first-come-first-served basis is applied to advertisements for failure inspections to solve this problem. There was a problem that could give a negative image about it.

In addition, the conventional search advertisement aims to expose the advertisement target corresponding to the search term of the keyword to more people by registering a keyword for the corresponding advertisement target at a certain rank or higher in the real-time rapidly rising search word service. Depending on the social issues at the time of implementation, achieving the target ranking may be difficult or easy.

However, there is a problem in that the conventional false test advertisement cannot be dealt with when the target ranking is not achieved, and as a result, there is a problem in that a complaint may be received from the advertiser.

Republic of Korea Patent Registration No. 10-1639426 (Announced on July 13, 2016)

Therefore, an object of the present invention is to provide a quiz advertisement (Cost Per Quiz: CPQ) that provides a reward when the correct answer to the quiz is correct through an idle screen application (or "APP") of a user's mobile terminal. However, it is notified that the correct answer to the quiz can be checked by entering a specific keyword corresponding to the advertisement target to be advertised on the search portal site, so that the search term ranking for the keyword in the real-time rapid rising search term service of the search site is rapidly increased, It is to provide a standby screen search advertisement system and method using a real-time rapidly rising search word service of a search portal site that can obtain an advertisement effect by the search word itself and an advertisement effect due to the search double.

Another object of the present invention is to provide an advertisement for an illegal search using a search portal site's real-time fast-rising search word service, but if a predetermined criterion is not satisfied, members who have not participated in an advertisement for an illegal search are induced to participate in an advertisement for an illegal search. It is to provide a standby screen search advertisement system and method using a real-time rapidly rising search word service of a search portal site that can be handled to satisfy the above criteria.

In order to achieve the above object, the standby screen search advertisement system using the real-time fast-rising search word service of the search portal site according to the present invention: transmits advertisement request information when a screen activation event occurs, and displays the idle screen by the installed standby screen application. Including a quiz that provides a reward if the correct answer is correct, it is informed that the correct answer to the quiz can be checked by entering a specific keyword corresponding to the target to be advertised in the search means of the search portal site provided by the portal search server. Displays the Missing Skills Ad Selection page asking whether or not to select the Missing Skills Advertisement, and if the Missing Skills Advertisement is selected on the Missing Skills Advertisement Selection page, the Missing Skills Advertisement includes a means for acquiring the answer to the quiz. a user's mobile terminal for receiving and displaying an advertisement page for a practical grade test including a quiz, and transmitting an answer entered through the correct answer acquisition unit; and upon receipt of the advertisement request information from the user mobile terminal, providing the forfeiture detection advertisement selection page to a user mobile terminal of a member accessed through the idle screen application at a preset exposure time of the forfeiture detection advertisement, the user mobile Search advertisement providing points to members of the user's mobile terminal when the correct answer to the quiz is obtained from the user's mobile terminal, and the practical exam quiz advertisement page is provided to the user's mobile terminal when an actual level test advertisement is selected from the terminal. Characterized in that it comprises a server unit.

The user's mobile terminal includes a portal search server of a search portal site that wirelessly connects to a wired/wireless data communication network to provide a real-time rapidly rising search word service by determining a ranking of the search advertisement server unit and real-time rapidly rising search words connected to the wired/wireless data communication network; and a wireless communication unit that performs data communication; a display unit for displaying a standby screen and a main screen, displaying a failed grade test advertisement selection page through a standby screen application on the standby screen, and displaying a failed grade quiz advertisement page through the application on the main screen; input unit; And a quiz that provides a reward when the answer is correct through the idle screen displayed on the display unit by the installed idle screen application, but corresponds to the advertisement target to be advertised in the search means of the search portal site provided by the portal search server A miss test advertisement selection page asking whether or not to select a miss test advertisement indicating that correct answers to the quiz questions can be checked by inputting specific keywords is received from the search advertisement server unit and displayed, and the miss test advertisement is selected through the input unit. When the failed grade test advertisement on the page is selected, the actual grade test quiz advertisement page providing the failed grade test advertisement including the correct answer acquisition means for acquiring the answer to the quiz is received and displayed, and the answer entered through the correct answer acquisition means and a terminal control unit for transmitting to the search advertisement server unit.

The terminal control unit may include an operating system unit that approves use of the idle screen; a portal site search application unit that accesses the portal site and provides the search means; and after receiving approval for the idle screen from the operating system unit, receiving an unsuccessful grade detection advertisement selection page asking whether to select the failed grade detection advertisement from the search advertisement server unit, and displaying the failed grade detection advertisement selection page on the standby screen through the operating system unit; When the failed grade test advertisement on the failed grade test advertisement selection page is selected through the input unit, a failed grade test quiz advertisement page providing a failed grade test advertisement including a correct answer obtaining means for obtaining an answer to the quiz is received and displayed, It is characterized in that it includes a standby screen application unit that transmits the answer input through the correct answer acquisition unit to the search advertisement server unit.

The idle screen application unit may include: a screen activation monitoring unit for monitoring whether a screen activation event for activating the screen of the display unit occurs; an idle screen advertisement providing unit which receives an unsuccessful search advertisement selection page from the search advertisement server unit and displays it on the idle screen when the screen activation event occurs; an advertisement selection monitoring unit that monitors whether or not the missed grade detection advertisement on the displayed missed grade detection advertisement selection page is selected; and, when the failed grade test advertisement is selected, receiving and displaying a practical skill quiz advertisement page providing an actual grade test advertisement including a correct answer acquiring means capable of acquiring an answer to the quiz, and displaying an answer input through the correct grade acquiring means. and a terminal search inducing quiz advertisement providing unit for transmitting to the search advertisement server unit.

The idle screen application unit may include an app conversion monitoring unit that monitors whether the idle screen application is switched to the background while the idle screen application is being executed; and an app switching notification unit that transmits app switching notification information notifying that the idle screen application has been switched to the background to the search advertisement server unit when the idle screen application is switched to the background.

The search advertisement server unit includes a communication unit that performs data communication with a user's mobile terminal connected to a wired/wireless data communication network and a portal search server of a search portal site that determines a ranking of a real-time fast-rising search word and provides a real-time fast-rising search word service; Member DB that stores member information on multiple members and accumulated points for each member, and quizzes that provide rewards when correct answers are given, by entering specific keywords corresponding to the advertising targets to be advertised in the search means of the search portal site a storage unit including an advertisement DB for storing at least one missed grade advertisement indicating that the correct answer to the quiz can be checked and at least one exposure time information for each missed grade count advertisement; and upon receipt of the advertisement request information from the user mobile terminal, providing the forfeiture detection advertisement selection page to a user mobile terminal of a member accessed through the idle screen application at a preset exposure time of the forfeiture detection advertisement, the user mobile A controller configured to provide the failed grade quiz advertisement page to the user's mobile terminal when a successful grade test advertisement is selected from the terminal, and to provide points to a member of the user mobile terminal when a correct answer to the quiz is obtained from the user mobile terminal; It is characterized by including.

The control unit may include: an advertisement providing unit providing at least one advertisement including the real-time inspection advertisement through an application at an exposure time of the exposure time information when receiving the advertisement request information from the user's mobile terminal; a quiz advertisement selection detection unit that monitors whether the missed grade check advertisement is selected; a search-inducing quiz advertisement providing unit that provides user mobile terminals of members registered in the member DB accessed through the communication unit when the practical grade test advertisement is selected; a correct answer obtaining unit for obtaining and outputting an answer through the correct answer input window of the failed grade test advertisement; and a correct answer verification unit that compares the answer of the quiz obtained through the correct answer acquisition unit with a correct answer registered in advance for the failed grade test advertisement to determine whether the correct answer is correct, and provides points to members of the user's mobile terminal if the correct answer is correct. characterized by

The storage unit further includes a query count management DB for storing the number of queries participating in the quiz for each of the failed grade detection advertisements. The number of queries corresponding to members participating in the advertisement is increased and counted, and the number of queries is monitored to see if the number of queries falls short of the number of queries set by the standard. and a handling unit configured to transmit a message for inducing participation in the missed search advertisement to handle the number of queries so that the number of queries exceeds the standard set number of queries.

The handling unit may include: a query number counting unit that increases and counts the number of queries corresponding to members who have participated in the advertisement for missing class; a query count monitoring unit that monitors whether the number of queries falls short of the reference number of queries; and if the number of queries is not met, by sending a message to a user mobile terminal of a member of the member DB who has not participated in the false detection advertisement, the number of queries exceeds the number of queries set by the standard. It is characterized in that it includes a participation induction unit.

The handling unit obtains the member identification information of the member who provided the correct answer when obtaining the correct answer, compares it with member identification information that previously provided the correct answer, determines whether the member participates repeatedly, and in case of duplicate participation, the query It is characterized in that it further comprises a duplicate count prevention unit for transmitting a message notifying that a duplicate participation has been performed to the user mobile terminal of the member without performing a number count.

The number of queries management DB stores a maximum inductive reflection parameter, and the handling unit monitors whether the number of queries exceeds the maximum inductive reflection parameter, and if the number of queries exceeds the maximum inductive reflection parameter, the quiz for the advertisement for failure detection Characterized in that it further comprises a participant limiting unit for limiting participation.

The advertisement DB further stores target search word rankings for each commercial advertisement, and the control unit obtains the search word ranking of the keyword of the real-time rapidly rising search word service of the portal site, and the obtained search word ranking falls short of the target search word ranking. If it is not reached, a message is sent to the user's mobile terminal of a member of the member DB who has not participated in the false search advertisement, so that the search word ranking of the keyword is the target search word ranking. Characterized in that it further comprises a handling unit for handling to exceed.

The control unit may include: an app conversion detection unit that monitors whether the application providing the practical grade quiz advertisement page is switched to another application when the practical grade test advertisement is provided, and outputs app conversion information when switching to another application; and a message sending unit that transmits a message including quiz advertisement access information for direct access to the quiz advertisement page for the actual grade test to the user's mobile terminal when app conversion information is input from the app conversion detection unit.

In order to achieve the above object, a standby screen search advertisement method using a real-time rapidly rising search word service of a search portal site according to the present invention includes: an advertisement request process in which a user's mobile terminal transmits advertisement request information when a screen activation event occurs; When the search advertisement server receives advertisement request information from the user's mobile terminal due to the occurrence of the screen activation event, including a quiz that provides a reward if the correct answer is correct, but to advertise in the search means of the search portal site provided by the portal search server To the user's mobile terminal of a member who accesses through the idle screen application during the preset exposure time of the misspelling advertisement, which informs that the correct answer to the quiz can be checked by entering a specific keyword corresponding to the target of advertisement A process of requesting selection of an unsuccessful test advertisement selection page for sending an unsuccessful test advertisement selection page asking for selection; a failure detection advertisement selection request display process of displaying a failure detection advertisement selection page in an idle screen display state by an idle screen application installed on the user's mobile terminal; a process of providing a failed grade quiz advertisement page to the user's mobile terminal, when the search advertisement server selects the failed grade test advertisement; When the user's mobile terminal selects the failed grade test advertisement on the failed grade test advertisement selection page, the user's mobile terminal displays the failed grade test quiz advertisement page including the failed grade test advertisement including a correct answer obtaining means for obtaining an answer to the quiz, and a step of displaying an advertisement for a failed grade test and transmitting an answer, receiving and displaying an advertisement page for a quick test quiz, and transmitting an answer input through the correct answer acquisition means; and a reward providing process in which the search advertisement server provides points to members of the user mobile terminal according to whether or not the answer is correct when the answer to the quiz is obtained from the user's mobile terminal.

The process of requesting selection of an advertisement for a missed grade detection may include an advertisement providing step in which the control unit of the search advertisement server unit provides at least one advertisement including an advertisement for a missed grade test through an advertisement providing unit; and a quiz advertisement selection monitoring step in which the controller monitors whether or not the failed grade test advertisement is selected by the user's mobile terminal through a quiz advertisement selection detection unit. If selected, it is characterized in that the selected commercial grade test advertisement is provided to user mobile terminals of members registered in the member DB through a search inducing quiz advertisement providing unit.

The method includes: the control unit of the search advertisement server unit increases and counts the number of queries corresponding to members who have participated in the forfeiture detection advertisement through the handling unit, monitors whether the number of queries does not reach the number of queries set in advance, and if the number of queries does not reach the number of queries set in advance, the member A handling process of transmitting a message inducing participation in the missed search advertisement to a user mobile terminal of a member of the DB who has not participated in the missed search advertisement, and handling the number of queries so that the number of queries exceeds the standard set query number characterized by

The handling process may include a query count counting step in which the control unit increments and counts the number of queries corresponding to members who have participated in the false grade search advertisement through the query number counting unit; a query count monitoring step in which the control unit monitors whether the number of queries falls short of the standard set query number through a query number monitoring unit; and when the number of queries is less than the number of queries set by the reference, the control unit induces participation in the advertisement for the missed examination through a participation inducer to a user mobile terminal of a member who has not participated in the advertisement for the missed examination among members of the member DB. and a participation induction step of transmitting a message and handling the number of queries to exceed the standard set number of queries.

In the handling process, when the control unit obtains the correct answer, member identification information of a member who has provided the correct answer is obtained through the duplicate count prevention unit, and member identification information that has previously provided the correct answer is referred to to determine whether or not the member has participated repeatedly. and, in the case of duplicate participation, not counting the number of queries, and transmitting a message notifying that duplicate participation is transmitted to the user mobile terminal of the member.

In the handling process, the control unit monitors whether the number of queries exceeds a preset maximum inducement reflection parameter through the participant limiting unit, and if the number of queries exceeds the maximum inducement reflection parameter, the participants limiting participation in the quiz for the missed test advertisement. It is characterized in that it further comprises a limiting step.

The method: the control unit of the search advertisement server obtains the search word ranking of the keyword of the real-time rapidly rising search word service of the search portal site through the handling unit, monitors whether the obtained search word ranking does not fall short of the target search word ranking, and falls short In this case, a handling process of sending a message inducing participation in the false search advertisement to the user mobile terminal of a member of the member DB who did not participate in the false search advertisement, and handling the keyword so that the search word rank of the keyword exceeds the target search word rank. It is characterized in that it further comprises.

According to the present invention, when a user who is a service member wants to view a user's mobile terminal, an advertisement for a failed grade test is provided through an idle screen, which is a screen that the user sees for the first time.

The present invention has an effect of efficiently increasing the ranking of a real-time rapidly rising search word service by exposing an advertisement to members of an idle screen application service that exposes an advertisement for a real-time search.

In addition, the present invention monitors any one or more of the number of effective queries participating in the quiz and the ranking of the real-time rapidly rising search word service, and allows members who do not participate in the quiz to participate in the quiz in response to any one of the monitored number of effective queries and ranking. Since handling such as induction can be performed, there is an effect of achieving the target number of queries, ranking, and target ranking retention time more efficiently.

In addition, the present invention pushes the user to easily return to the lost skill quiz advertisement page after confirming the correct answer through search, when he or she deviates from the skill test quiz advertisement page having the skill test advertisement and the correct answer input window for searching the portal site. Since a notification message is transmitted, there is an effect of providing convenience to the user.

In addition, the present invention sets the number of standard setting queries that can achieve high rank in the real-time fast-rising search word service without exceeding the advertising budget, and provides an advertising event for real-time detection within the standard setting number of queries, thereby preventing the exceeding of the advertising budget. There are effects that can be done.

1 is a diagram showing the configuration of a communication system to which a standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site according to the present invention is applied.
2 is a diagram showing the configuration of a user's mobile terminal of a standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site according to the present invention.
3 is a diagram showing the configuration of a search advertisement server unit of an idle screen search advertisement system using a real-time rapidly rising search word service of a search portal site according to the present invention.
4 is a flowchart illustrating a standby screen search advertisement method in a user's mobile terminal among the idle screen search advertisement methods using a real-time rapidly rising search word service of a search portal site according to the present invention.
5 is a flow chart showing an idle screen search advertisement method in a search advertisement server unit among the idle screen search advertisement methods using a real-time rapidly rising search word service of a search portal site according to the present invention.
6 is a diagram showing a service providing screen provided from a search advertisement server unit to a user's mobile terminal according to an embodiment of the present invention.
7 is a diagram showing the real-time rapidly rising search word service ranking according to the real-time search advertisement performed in the idle screen search advertisement system using the real-time rapidly rising search word service of the search portal site according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, the configuration and operation of the idle screen search advertisement system using the real-time rapidly rising search word service of the search portal site according to the present invention will be described in detail, and the idle screen search advertisement method in the system will be described.

1 is a diagram showing the configuration of a communication system to which a standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site according to the present invention is applied.

Referring to FIG. 1 , the idle screen search advertisement system of the present invention includes a user mobile terminal 100 and a search advertisement server unit 300 .

The user mobile terminal 100 and the search advertisement server unit 300 are connected through the wired and wireless data communication network 1, or the local network 2 and the wired and wireless data communication network 1, and the portal search server ( 200) to perform data communication.

The wired/wireless data communication network 1 may be a data communication network in which one or more of an Internet network including a WiFi network, a mobile communication network such as 3G (3G), 4G, and 5G, and a WiBro network are combined. There will be.

The user mobile terminal 100 may be a smart terminal called a smart phone, smart pad, iPhone, iPad, etc., and is a terminal of a member who has subscribed to the service provided by the search advertisement server unit 300 as a member.

The user's mobile terminal 100 is installed according to the present invention and operates on the idle screen (hereinafter referred to as "idle screen application"), and the search advertisement server unit 300 displays the failed test quiz advertisement including the failed test advertisement. The page is provided and displayed on the top layer of the waiting screen, and the portal search server 200 is accessed according to the advertisement for the false grade sword displayed on the standby screen, and a search is performed by the keyword provided in the advertisement for the false grade sword, and acquired according to the search. The selected correct answer is received from a user member and provided to the search advertisement server unit 300 . The configuration and operation of the user mobile terminal 100 will be described in detail with reference to FIG. 2 below. The standby screen is a screen before entering the main screen, and may be composed of a plurality of layers, including a main standby screen used by an operating system (OS), and further including an application standby screen configured by an application (app). You will be able to.

The practical exam quiz advertisement page may be displayed by a separate application such as a web browser driven by the standby screen application.

When accessing the portal search server 200, the idle screen application of the present invention will be able to access by driving the portal site search application.

The portal search server 200 is a server that provides portal sites such as Naver, Daum, Zum, and Nate, and provides search services through the portal sites. Provides a real-time fast-rising search word service that determines the ranking of search words for frequently entered keywords among keywords entered by users to use.

The search advertisement server unit 300 may be an idle screen application server that runs in an idle screen state, such as a cash slide, and is configured separately to perform an operation according to the present invention when an actual search advertisement is selected from the idle screen application server. It may be an application server that becomes

The search advertisement server unit 300 includes a quiz that provides a reward when a correct answer is answered through an idle screen application that is executed in the user mobile terminal 100 and is operated in the idle screen state, but is intended to advertise in the search means of the search portal site. Provides an advertisement for the failed exam, which informs that the correct answer to the quiz can be checked by inputting a specific keyword corresponding to the advertisement target, to the user mobile terminal 100 of members who have access to the advertisement for the failed exam during the preset exposure time And, when the corresponding answer to the quiz is obtained from the user mobile terminal 100, a reward such as a point is provided to the member of the user mobile terminal 100. The point is called by various names such as cookie, cache, etc., and is used as a generic term for all electronic money provided online in the present invention.

The search advertisement server unit 300 is connected to the manager terminal 500 through the wired/wireless data communication network 1 or the local network 2, and receives arbitrary information about the keyword of the real-time inspection advertisement currently being serviced from the manager terminal 500. Ranking information of the real-time rapidly rising search word service of the portal search server 200 may be obtained.

In addition, the search advertisement server unit 300 acquires real-time rapid rising search word service ranking information from the real-time rapidly rising search word service ranking information providing page provided by the portal search server 200 through the wired/wireless data communication network 1, or the portal search server 200 ), it may be possible to receive real-time rapid rising search word service ranking information and obtain it.

The detailed configuration and operation of the search advertisement server unit 300 will be described in detail with reference to FIG. 3 below.

2 is a diagram showing the configuration of a user's mobile terminal of a standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site according to the present invention.

Referring to FIG. 2 , a user mobile terminal 100 according to the present invention includes a terminal storage unit 110, a display unit 120, an input unit 130, a wireless communication unit 140 and a terminal control unit 150.

The terminal storage unit 110 is a program area for storing an operating system (OS) for controlling the user's mobile terminal 100 according to the present invention, a control program including a standby screen application, a portal site search application, and the like. , a temporary area for temporarily storing data generated during execution of the control program, and a data area for semi-permanently storing data generated during execution of the control program and data required for execution of the control program.

The display unit 120 may be a liquid crystal display (LCD) or an organic electro luminescence display (EL) device, and displays various information in one or more of text, graphics, still images, and moving images. do.

The input unit 130 includes a plurality of buttons that perform multiple functions, a button input device that outputs a button signal for a pressed button to the terminal control unit 150, and a plurality of keys capable of inputting multiple functions and characters. A key input device that includes and outputs a key signal corresponding to a pressed key to the terminal control unit 150, and is integrated with the screen of the display unit 120 to provide a position signal corresponding to the position of the screen being touched to the terminal control unit 150 ) Provides an interface means between the user and the user mobile terminal 100, including any one or more of a touch pad outputting to the user.

The wireless communication unit 140 wirelessly connects to the wired and wireless data communication network 1 to perform data communication with the portal search server 200 and the search advertisement server unit 300 connected to the wired and wireless data communication network 1. do.

The terminal control unit 150 controls the overall operation of the user mobile terminal 100 according to the present invention, including the operating system unit 160, the portal site search application unit 170, and the idle screen application unit 180.

Specifically, the operating system unit 160 includes an idle screen use approval unit 161 that approves displaying information of the corresponding system in a standby screen display state other than the main screen depending on the application when the application is installed, and the standby screen use approval unit 161. An idle screen processing unit 162 receives corresponding information from an application and displays the information at the top in an idle screen display state.

Specifically, the operating system unit 160 has a main standby screen displaying the operation state information and received information of the user mobile terminal 100 before entering the main screen, and the upper layer of the main standby screen is provided with other applications. It is configured to display an application standby screen displaying information. In order to display the application standby screen on the upper layer of the main standby screen, the application needs to be approved by the standby screen use approval unit 160 of the operating system 160 upon installation.

When a screen activation event occurs, the standby screen processing unit 162 displays an application standby screen including information about the standby screen application on the upper layer of the main standby screen for the approved application.

The portal site search application unit 170 is configured by installing a portal site search application such as a web browser, accesses the search portal site, displays information on the search portal site including the search means, and displays the search term entered into the search means. A search for (keyword) is performed and a plurality of pieces of information including the search term are displayed.

The idle screen application unit 180 is configured according to the installation of the idle screen application according to the present invention, and includes a screen activation monitoring unit 181, an idle screen advertisement providing unit 182, an advertisement selection monitoring unit 183, and a terminal search inducing quiz. It includes an advertisement providing unit 184, and controls overall operations according to the present invention, including an app conversion monitoring unit 185, an app conversion notification unit 186, and a message reception processing unit 187 according to an embodiment.

The screen activation monitoring unit 181 monitors whether a screen activation event occurs. The screen activation event may occur when an arbitrary button or a specific button is input from the input unit 130, or may occur when biometric information is detected by a biometric information detection means (not shown) such as fingerprint information, and the search advertisement server It may be generated when a new advertisement is notified from the unit 300, or may be generated when information is received by an arbitrary application.

When it is determined that the screen is activated through the screen activation monitoring unit 181, the idle screen advertisement providing unit 182 receives the failed examination advertisement selection page including the failed examination advertisement from the search advertisement server unit 300 to determine the missed examination. An application standby screen displayed on the display unit 120 is displayed through the standby screen processing unit 162 together with a selection means for selecting whether to select an advertisement or not.

The advertisement selection monitoring unit 183 monitors whether an advertisement for failure detection displayed on the standby screen is selected through the selection means.

When an actual grade test advertisement is selected through the advertisement selection monitoring unit 183, the terminal search inducing quiz advertisement providing unit 184 drives the application in the state of entering the main screen, and searches the practical grade quiz advertisement page through the application. It is received and displayed from the advertisement server unit 300, and when an answer is input through the correct answer input means on the displayed quiz advertisement page, the entered answer is transmitted to the search advertisement server unit 300, and correct answer information is received. It is received and displayed, and if the answer is correct, it is displayed whether or not it is accumulated.

The app conversion monitoring unit 185 determines whether the application displaying the practical grade quiz advertisement page is operating in the top foreground, that is, whether it is displayed on the current screen of the display unit 120, whether the application is switched to the background, or It is monitored whether the practical exam quiz advertisement page is converted to another (web or app) page (the above-mentioned conversion is collectively referred to as "app conversion").

When app conversion is detected through the app conversion monitoring unit 185, the app conversion notification unit 186 transmits app conversion notification information indicating that an app conversion has occurred to the search advertisement server unit 300.

The message reception processing unit 187 receives a quiz advertisement page access information message including quiz advertisement page access information from the search advertisement server unit 300 in response to the sending of the app switching notification information, and displays the information on the display unit 120. display The quiz advertisement page access information message is received in the form of a push message and displayed as a pop-up on the screen or as a push message reception icon, depending on whether it is set or not.

3 is a diagram showing the configuration of a search advertisement server unit of an idle screen search advertisement system using a real-time rapidly rising search word service of a search portal site according to the present invention.

Referring to FIG. 2, the search advertisement server unit 300 includes a storage unit 310, a communication unit 320, and a control unit 330, and provides a real-time rapidly rising search word service of a search portal site according to the present invention as described above. It controls the overall operation to provide the used missing grade detection advertisement.

Specifically, the storage unit 310 includes a program area for storing a control program for controlling the operation of the search advertisement server unit 300 according to the present invention, and a temporary area for temporarily storing data generated during the execution of the control program. , It includes a data area for semi-permanently storing data generated during the execution of the control program and data necessary for the execution of the control program.

According to the present invention, a member DB 311, an advertisement DB 312, and a query number management DB 313 may be configured in the data area.

The member DB 311 stores service use history information for each member including member information for each member who has subscribed to the service provided by the search advertisement server unit 300 and compensation information such as each member's points. . The service use history information for each member may be managed separately.

The advertisement DB 312 includes a quiz that provides a reward when the correct answer is correct, but at least informs that the correct answer to the quiz can be confirmed by entering a specific keyword corresponding to an advertisement target to be advertised in the search means of the search portal site. One or more missed grade sword advertisements and at least one exposure time information for each missed grade sword advertisement are stored. That is, one job search advertisement may be provided to the user mobile terminal 100 so as to be exposed through the application idle screen of the user mobile terminal 100 during the number of times set per day and the exposure time set in the time zone for each number.

The advertisement DB 312 may further include the number of standard setting queries and target search word rankings for each failed advertisement.

The advertisement DB 312 may further include other execution type advertisements, participatory advertisements, subscription type advertisements, etc.

The number of queries management DB 313 may store the number of queries corresponding to the number of participants participating in the quiz for each advertisement for failing grades, the maximum induction reflection parameter, and the like.

The control unit 330 includes an advertisement providing unit 340, a quiz advertisement selection detection unit 350, a search inducing quiz advertisement providing unit 360, a correct answer obtaining unit 380 and a correct answer verifying unit 410, and depending on the embodiment, the app A conversion detection unit 370, a message transmission unit 390, and a handling unit 420 are further included to control overall operations of the search advertisement server unit 300 according to the present invention.

The advertisement providing unit 340 provides an advertisement selection page including the missed advertisement according to the service provided by the search advertisement server unit 300 to the user's mobile terminal 100 accessed through the communication unit 320, thereby selecting an advertisement. It is provided through the application along with.

The quiz advertisement selection detection unit 350 monitors whether or not an actual grade test advertisement is selected among advertisements provided through the advertisement provider 340, and retrieves information about a failed grade test advertisement for the selected grade test advertisement. ) is provided.

The search induction quiz advertisement providing unit 360 provides the selected user mobile terminal 100 with an unsuccessful grade test advertisement corresponding to the input failed grade test advertisement information when the failed grade test advertisement information is input from the quiz advertisement selection detection unit 350. Through the portal search server 200, a search is induced by the keyword included in the advertisement for the real grade test. The actual grade test advertisement may be provided in the form of any one of an application page and a web page through an application executed on the user's mobile terminal 100 .

The app conversion detection unit 370 checks whether the application providing the failed test advertisement provided by the search inducing quiz advertisement providing unit 360 is running in the top foreground of the user's mobile terminal 100, and the failed test advertisement on the screen of the corresponding application. is being displayed, and other applications are running in the top foreground, and if the application providing the missing advertisement is not running in the top foreground or the missing advertisement is not being displayed in the application, the app conversion information is displayed. It is output to the message sending unit 390. Whether or not the missed grade advertisement is executed at the top level can be determined by receiving information on whether or not the foreground is executed at the top level from the user's mobile terminal 100 by an application providing the missed grade count advertisement.

When app conversion information is input from the app conversion detection unit 390, the message sending unit 390 sends a message including access information to the quiz advertisement page for direct access to the practical exam quiz advertisement page providing the practical exam advertisement, to the user. It is transmitted to the mobile terminal 100. Preferably, the message is sent as a push message of the corresponding application. Upon receiving the push message, the user's mobile terminal 100 displays the push message to inform the user, and when the user who has confirmed the correct answer clicks the quiz ad page access information in the push message, the misclassification check corresponding to the quiz ad page access information You will be directly connected to the quiz advertisement page.

The message sending unit 390 may be configured to unconditionally transmit the push message when providing an advertisement for a failed grade test.

The correct answer acquisition unit 380 monitors whether or not a correct answer is input through the correct answer input window of the failed grade test advertisement when the failed grade test advertisement is provided by the search inducing quiz advertisement provider 360, and if the correct answer is input, the correct answer verification unit 410 ) is output as

The correct answer verification unit 410 compares the answer to the quiz obtained through the correct answer obtaining unit 380 with the correct answer registered in advance for the failed grade test advertisement to determine whether or not the correct answer is correct, and if the correct answer is found, the user mobile terminal 100 ) provides points to its members.

The handling unit 420 includes a query count counting unit 421, a query count monitoring unit 423, and a participation induction unit 424, and a duplicate count prevention unit 422 and a participant limiting unit 425 according to an embodiment. Further comprising: increasing and counting the number of queries corresponding to members participating in the false detection advertisement, determining whether the number of queries exceeds a preset standard, and if the number of queries does not meet the standard, the number of exposures and exposure of the corresponding false detection advertisement Handle the number of queries exceeding the criterion by increasing the time or by inducing more members to participate. The criterion may be the number of standard-setting queries, which is a preset target number of queries, or may be a target search word ranking.

For example, the handling unit 420 monitors whether the number of queries falls short of the number of queries set by the standard, and if it falls short, the user mobile terminal of a member of the member DB 311 who has not participated in the advertisement for the missed test ( 100), the number of queries may exceed the standard set number of queries by transmitting a message for inducing participation in the advertisement for failure detection.

In addition, as another example, the handling unit 420 obtains the search word ranking of the keyword of the real-time rapidly rising search word service of the portal site, monitors whether the obtained search word ranking falls short of the target search word ranking, and if it does not reach the target keyword ranking, the member DB Handling so that the search word rank of the keyword exceeds the target search word rank by sending a message inducing participation in the false grade test advertisement to the user mobile terminal 100 of a member of member (311) who did not participate in the false grade test advertisement. do.

The search word ranking information of the real-time rapidly rising search word service of the portal site may be obtained from the manager through the manager terminal 500, or the ranking information may be obtained from the real-time rapidly rising search word ranking information providing page of the portal search server 200, It may be obtained by receiving real-time rapidly rising search word ranking information from the portal search server 200 .

The query number counting unit 421 counts the number of queries when an answer is obtained through the correct answer acquisition unit 380 or it is confirmed that the correct answer is input through the correct answer verification unit 390, and returns to the query number management DB 313. Save.

When an answer is obtained through the correct answer acquisition unit 380 or when a correct answer is obtained through the correct answer verification unit 410, the duplicate count prevention unit 422 obtains member identification information of the member who provided the correct answer, It compares with the provided member identification information to determine whether the member has participated repeatedly, and transmits a message notifying that the member has participated repeatedly to the user mobile terminal 100 of the member.

The query count counting unit 421 may be configured to count participations determined to be duplicated by the duplicate count preventing unit 422 or may not be counted.

The number of queries monitoring unit 423 monitors whether the number of queries falls short of criteria such as the number of queries set to the standard and the ranking of target search words.

When the number of queries does not meet the criteria, the participation inducing unit 424 induces the member of the member DB 311 who has not participated in the advertisement for the lost grade to participate in the advertisement for the false grade, through the mobile terminal 100 of the user. Send a message to handle the number of queries exceeding the criteria.

The participant limiting unit 425 monitors whether the number of queries exceeds the maximum induction reflection parameter for the misclassification advertisement of the query number management DB 313, and if the number of queries exceeds the maximum induction reflection parameter, the misclassification advertisement Participation in quizzes is restricted. Preferably, the maximum induced reflection parameter is determined not to exceed a set maximum compensation ratio of advertising costs.

4 is a flowchart illustrating a standby screen search advertisement method in a user's mobile terminal among the idle screen search advertisement methods using a real-time rapidly rising search word service of a search portal site according to the present invention.

Referring to FIG. 4, first, the terminal controller 150 checks whether a screen activation event occurs (S111).

When a screen activation event occurs, the terminal control unit 150 transmits the advertisement request information to the search advertisement server unit 300 to receive the failed grade detection advertisement selection page (S113) and displays it on the standby screen (S113, S115).

When the failed attempt advertisement selection page is displayed, the terminal control unit 150 monitors whether or not the failed grade examination advertisement is selected on the lost grade examination advertisement selection page (S117), and when the lost grade examination advertisement is selected, the search advertisement server unit 300 reports the lost grade examination. The quiz advertisement page is received and the actual exam quiz advertisement page is displayed through the application in the state of entering the main screen (S119).

When the practical exam quiz advertisement page is displayed, the terminal control unit 150 checks whether app switching occurs (S121), whether an answer is obtained through the correct answer input means (S123), and whether a cancellation event occurs (S125).

When app switching occurs, the terminal control unit 150 transmits app switching notification information to the search advertisement server unit 300 (S127), and monitors whether a quiz advertisement page access information message for the app switching notification information is received ( S129), upon reception, the quiz advertisement page access information message is displayed on the display unit 120 (S131).

On the other hand, when an answer is obtained, the terminal control unit 150 transmits the answer to the search advertisement server unit 300 (S141), and determines whether or not correct answer information for the transmission of the answer is received from the search advertisement server unit 300. It monitors (S143), and when the correct answer information is received, it is displayed through the application of the display unit 120 or displayed through a standby screen application (S145).

Also, when a cancellation event occurs, the terminal controller 150 exits the application standby screen and switches to a main standby screen or another application standby screen, and then ends.

5 is a flowchart showing a standby screen search advertisement method in a search advertisement server unit among idle screen search advertisement methods using a real-time rapidly rising search word service of a search portal site according to the present invention, and FIG. 6 is a flowchart according to an embodiment of the present invention. It is a view showing a service providing screen provided to a user's mobile terminal in a standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site, and FIG. It is a diagram showing the real-time rapidly rising search word service ranking according to the real-time light advertisement performed in the used standby screen search advertisement system. It will be described with reference to FIGS. 5 to 7 below.

First, the control unit 330, when receiving advertisement request information from the user mobile terminal 100 accessed through the communication unit 320, displays the user mobile terminal 100 through the idle screen application executed on the user mobile terminal 100. An advertisement selection page, such as 501 in FIG. 6, in which a sudden inspection advertisement can be selected is provided (S211).

After providing the advertisement selection page, the control unit 330 monitors whether a missed advertisement selection event occurs (S213). The failure test advertisement selection event occurs when a failure test advertisement is selected on the advertisement selection page, or when quiz advertisement page access request information is received by the quiz advertisement page access information of the quiz advertisement page access information message, or when the quiz advertisement page access request information is received. It may be generated when quiz advertisement page access request information for advertisement page access information is received.

Upon occurrence of a failure detection advertisement selection event, the control unit 330 provides a quiz corresponding to an advertisement subject to be advertised, and uses a search means of an arbitrary portal site for a keyword corresponding to the advertisement subject to check the correct answer of the quiz. A practical grade test quiz advertisement page, such as 602 in FIG. 6 requesting a search through, is provided to the user's mobile terminal 100 (S215). In FIG. 6, a case is shown in which the practical exam quiz advertisement page 502 and a separate correct answer input page 503 having a correct answer input window are divided and provided, but the correct answer input window is displayed and provided within one practical exam quiz advertisement page. Maybe. Configuring one or two pages is a technique that can be easily configured by a person skilled in the art, so it is not described separately.

The controller 330 may further provide an exposure time of the quiz advertisement through the quiz advertisement page.

After providing the quiz advertisement page, the control unit 330 checks whether an application conversion (app conversion) occurs or whether an answer is obtained through the quiz advertisement page (S217, S219). The application transition means that an application displaying a quiz advertisement page providing an advertisement for a practical test according to the present invention transitions from the top foreground to the background. That is, it means switching from a state in which the application displaying the quiz advertisement page is executed in the top foreground and displayed on the screen in the user's mobile terminal 100 to a state in which the main screen or other applications are executed in the top foreground.

When application switching occurs, the control unit 330 sends a quiz advertisement page access information message including access information to the Guise advertisement page for direct access to the quiz advertisement page to the user's mobile terminal 100 (S221).

On the other hand, if an answer is obtained through the correct answer input window of the quiz advertisement page, the control unit 330 determines whether the obtained answer is correct (S223), and if not, sends an incorrect answer notification message to the user's mobile terminal 100 ( S225), it is determined whether the quiz advertisement time has ended (S227), and if the quiz advertisement time has not ended, the above-described processes after S211 are repeatedly performed.

If the input answer is correct, the controller 330 counts the number of queries (S229) and then determines whether the cumulative number of queries exceeds the standard set query number (S231).

If the cumulative number of queries does not exceed the standard set number of queries, the control unit 330 generates an additional quiz participation inducing message including access information to the quiz advertisement page for inducing participation in the failed attempt advertisement, so that members participate in the missed attempt advertisement. After sending to the user mobile terminal 100 of non-members (S233), the process from S213 onwards is repeated.

On the other hand, if the cumulative number of queries exceeds the standard set number of queries, the control unit 330 determines whether or not the exposure time for the unsuccessful search advertisement has exceeded, and if the exposure time for the unsuccessful search advertisement has not exceeded, the above-described process from S211 is repeated, and End the process if the flash ad exposure time is exceeded.

As described above, by inducing the input of keywords for real-time search advertisements into the search means of the real-time rapidly rising search word service of the search portal site, the present invention can raise the keywords corresponding to the advertisement target to the target search word ranking as shown in FIG. 7, By maintaining a high search term ranking for a certain period of time, many people are induced to take an interest in the advertisement subject of the keyword, and the advertisement effect is amplified.

On the other hand, it is common knowledge in the art that the present invention is not limited to the above-described typical preferred embodiments, but can be implemented by various improvements, changes, substitutions, or additions within the scope of the present invention. If you have the , you can easily understand. If the implementation by such improvement, change, substitution or addition falls within the scope of the appended claims below, the technical idea should also be regarded as belonging to the present invention.

1: wired/wireless data communication network 100: user mobile terminal
110: terminal storage unit 120: display unit
130: input unit 140: wireless communication unit
150: terminal control unit 160: operating system unit
170: portal site search application unit
180: standby screen application unit 181: screen activation monitoring unit
182: standby screen advertisement providing unit 183: advertisement selection monitoring unit
184: Terminal search inducing quiz advertisement provider 185: App conversion monitoring unit
186: app conversion notification unit 187: message reception processing unit
200: Portal search server 300: Search advertisement server unit
310: storage unit 311: member DB
312: Advertising DB 313: Query number management DB
320: communication unit 330: control unit
340: advertisement provider 350: quiz advertisement selection detection unit
360: Search inducing quiz advertisement provider 370: App conversion detection unit
380: correct answer acquisition unit 390: message sending unit
410: correct answer verification unit 420: handling unit
421: query number count unit 422: duplicate count prevention unit
423: query count monitoring unit 424: participation induction unit
425: Participant restriction unit

Claims (20)

When a screen activation event occurs, a quiz is provided through the standby screen, and it is notified that the correct answer to the quiz can be checked by entering a specific keyword corresponding to the advertisement target to be advertised in the search means of the search portal site. a user mobile terminal for receiving and displaying a practical skill quiz advertisement page including an advertisement for a failed grade test including a correct answer acquisition means capable of obtaining an answer, and transmitting an answer entered through the correct answer acquisition means; and
When receiving advertisement request information requesting an advertisement from the user's mobile terminal, the idle screen application is executed at the preset exposure time of the missed class advertisement to select the missed class advertisement to the user's mobile terminal connected by the execution. An advertisement selection page is provided, and when an advertisement for a failed grade test is selected by the user's mobile terminal, the advertisement page for a failed grade test is provided to the user's mobile terminal. Points are provided to members of mobile terminals,
The number of queries corresponding to the members who participated in the advertisement for the missing grade is increased and counted, and it is checked whether the number of queries is less than the number of queries set in advance. A search advertisement server unit for handling the number of queries to exceed the number of queries set by the standard by transmitting a message for inducing participation in the advertisement for missing class detection,
The user mobile terminal,
A wireless connection to the wired/wireless data communication network wirelessly to perform data communication with the search advertisement server connected to the wired/wireless data communication network and the portal search server of the search portal site that determines the real-time rapidly rising search word ranking and provides the real-time rapidly rising search word service. communications department;
a display unit for displaying a standby screen and a main screen, displaying a failed grade test advertisement selection page through a standby screen application on the standby screen, and displaying a failed grade quiz advertisement page through the application on the main screen;
input unit; and
Through the standby screen displayed on the display unit by the installed idle screen application, the failed search advertisement selection page asking whether to select the missed class advertisement is received from the search advertisement server unit and displayed, and the missed class detection advertisement is selected through the input unit. When the failed grade test advertisement on the page is selected, the actual grade test quiz advertisement page providing the failed grade test advertisement including the correct answer acquisition means for acquiring the answer to the quiz is received and displayed, and the answer entered through the correct answer acquisition means And a terminal control unit for transmitting to the search advertisement server unit,
The terminal control unit,
an operating system unit that approves the use of the standby screen;
a portal site search application unit that accesses the search portal site and provides the search means; and
After receiving approval for the standby screen from the operating system unit, a failed class detection advertisement selection page asking whether or not to select the missed class detection advertisement is received from the search advertisement server unit and displayed on the standby screen through the operating system unit, When the failed grade test advertisement on the failed grade test advertisement selection page is selected through the input unit, the failed grade test quiz advertisement page providing the failed grade test advertisement including a correct answer obtaining means for acquiring an answer to the quiz is received and displayed, and the correct answer is displayed. And a standby screen application unit for transmitting an answer input through an acquisition means to the search advertisement server unit,
The standby screen application unit,
a screen activation monitoring unit that monitors whether a screen activation event that activates the screen of the display unit occurs;
When the screen activation event occurs, after receiving approval for the idle screen through the operating system unit, an idle screen advertisement providing unit that receives an unsuccessful search advertisement selection page from the search advertisement server unit and displays it on the idle screen;
an advertisement selection monitoring unit that monitors whether or not the missed grade detection advertisement on the displayed missed grade detection advertisement selection page is selected; and
When the practical skill quiz advertisement is selected, the practical skill quiz advertisement page providing the practical skill quiz advertisement including the correct answer obtaining means for obtaining the answer to the quiz is received and displayed, and the answer entered through the correct answer obtaining means is displayed. A standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site, comprising a terminal search inducing quiz advertisement provider unit transmitted to a search advertisement server unit.
delete delete delete According to claim 1,
The idle screen application unit,
an app conversion monitoring unit that monitors whether the idle screen application is switched to the background while the idle screen application is being executed; and
When the idle screen application is switched to the background, an app conversion notification unit for transmitting app switching notification information notifying that the idle screen application has been switched to the background to the search advertisement server unit Standby screen search advertisement system using service.
According to claim 1,
The search advertisement server unit,
A communication unit that performs data communication with a user's mobile terminal connected to a wired/wireless data communication network and a portal search server of a search portal site that determines real-time fast-rising search word rankings and provides real-time fast-rising search word service;
Member DB that stores member information on multiple members and accumulated points for each member, and quizzes that provide rewards when correct answers are given, by entering specific keywords corresponding to the advertising targets to be advertised in the search means of the search portal site a storage unit including an advertisement DB for storing at least one missed grade advertisement indicating that the correct answer to the quiz can be checked and at least one exposure time information for each missed grade count advertisement; and
Upon reception of the advertisement request information from the user mobile terminal, the forfeiture detection advertisement selection page is provided to the user mobile terminal of a member accessed through the idle screen application at a preset exposure time of the missed detection advertisement, and the user mobile terminal and a control unit providing the failed grade quiz advertisement page to the user's mobile terminal when selecting an advertisement for a failed grade test from the user's mobile terminal, and providing points to a member of the user's mobile terminal when a correct answer to the quiz is obtained from the user's mobile terminal. A standby screen search advertisement system using a real-time rapidly rising search term service of a search portal site, characterized in that for doing.
According to claim 6,
The control unit,
When the advertisement request information is received from the user's mobile terminal, it includes a quiz that provides a reward when a correct answer is given through an application during the exposure time of the exposure time information, but corresponds to a specific advertisement target to be advertised in the search means of the search portal site. an advertisement providing unit that provides at least one advertisement including an actual grade check advertisement informing that a correct answer to the quiz can be checked by inputting a keyword;
a quiz advertisement selection detection unit that monitors whether the missed grade check advertisement is selected;
a search-inducing quiz advertisement providing unit that provides user mobile terminals of members registered in the member DB accessed through the communication unit when the practical grade test advertisement is selected;
a correct answer obtaining unit for obtaining and outputting an answer through the correct answer input window of the failed grade test advertisement; and
and a correct answer verification unit that compares the answer of the quiz obtained through the correct answer acquisition unit with the correct answer registered in advance for the failed grade test advertisement to determine whether the correct answer is correct, and provides points to members of the user's mobile terminal if the correct answer is correct. A standby screen search advertisement system using a search portal site's real-time rapidly rising search word service.
According to claim 7,
the storage unit,
Further comprising a query number management DB for storing the number of queries participating in the quiz for each advertisement for the actual grade test;
The advertisement DB further stores the number of standard setting queries for each advertisement for failure detection,
The control unit,
The number of queries corresponding to the members who participated in the advertisement for the missed examination is increased and counted, and the number of queries is monitored to determine whether or not the number of queries falls short of the number of queries set as the standard. Waiting using real-time fast-rising search word service of a search portal site, characterized in that it further comprises a handling unit that transmits a message inducing participation in the real-time search advertisement to the user's mobile terminal and handles the number of queries to exceed the number of queries set by the standard. screen search advertising system.
According to claim 8,
The handling part,
a query number counting unit for increasing and counting the number of queries corresponding to members who have participated in the advertisement for missing class;
a query count monitoring unit that monitors whether the number of queries falls short of the reference number of queries; and
If it is not reached, a message inducing participation in the false search advertisement is sent to the user mobile terminal of a member of the member DB who has not participated in the false search advertisement, so that the number of queries exceeds the number of queries set by the standard. A standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site, characterized in that it includes an induction unit.
According to claim 9,
The handling part,
When the correct answer is obtained, the member identification information of the member who provided the correct answer is acquired and compared with member identification information that has previously provided the correct answer to determine whether the member has participated repeatedly, and in case of duplicate participation, the number of queries is counted. A standby screen search advertisement system using a real-time rapidly rising search word service of a search portal site, characterized in that it further comprises a duplicate count prevention unit for transmitting a message notifying that a duplicate participation has been made to the user mobile terminal of the member.
According to claim 9,
The number of queries management DB stores the maximum induction reflection parameter,
The handling part,
The search portal site further comprises a participant limiting unit for monitoring whether the number of queries exceeds the maximum inducement reflection parameter, and for limiting participation in a quiz for the actual grade test advertisement if the number of queries exceeds the maximum inducement reflection parameter. Standby screen search advertisement system using real-time rapidly rising search word service.
delete delete An advertisement request process in which a user's mobile terminal transmits advertisement request information when a screen activation event occurs;
When the search advertisement server receives advertisement request information from the user's mobile terminal due to the occurrence of the screen activation event, including a quiz that provides a reward if the correct answer is correct, but to advertise in the search means of the search portal site provided by the portal search server To the user's mobile terminal of a member who accesses through the idle screen application during the preset exposure time of the misspelling advertisement, which informs that the correct answer to the quiz can be checked by entering a specific keyword corresponding to the target of advertisement A process of requesting selection of an unsuccessful test advertisement selection page for sending an unsuccessful test advertisement selection page asking for selection;
a failure detection advertisement selection request display process of displaying a failure detection advertisement selection page in an idle screen display state by an idle screen application installed on the user's mobile terminal;
providing an unsuccessful sword advertisement page, including an failed grade sword advertisement, to the user's mobile terminal when the failed grade sword advertisement is selected by the search advertisement server unit through the failed grade sword advertisement selection page from the user's mobile terminal;
When the user's mobile terminal selects the failed grade test advertisement on the failed grade test advertisement selection page, the user's mobile terminal displays the failed grade test quiz advertisement page including the failed grade test advertisement including a correct answer obtaining means for obtaining an answer to the quiz, and a step of displaying an advertisement for a failed grade test and transmitting an answer, receiving and displaying an advertisement page for a quick test quiz, and transmitting an answer input through the correct answer obtaining unit;
a reward providing process in which the search advertisement server provides points to members of the user mobile terminal according to whether the answer is correct when the answer to the quiz is obtained from the user's mobile terminal; and
The search advertisement server unit increases and counts the number of queries corresponding to members who have participated in the false detection advertisement through the handling unit, monitors whether the number of queries does not reach the number of queries set in advance, and if it does not reach the number of queries set in advance, the actual number of members of the member DB Further comprising a handling process of transmitting a message inducing participation in the missed search advertisement to a user mobile terminal of a member who has not participated in the urgent search advertisement, and handling the number of queries so that the number of queries exceeds the reference set number of queries;
The process of displaying the advertisement for the real-time inspection and sending the answer,
A screen activation monitoring step of monitoring whether a screen activation event that activates a screen of a display unit by a user mobile terminal occurs;
If the screen activation event occurs, the user's mobile terminal receives approval for the idle screen through the operating system unit, and then receives an unsuccessful search advertisement selection page from the search advertisement server unit and displays the idle screen advertisement on the standby screen. ;
an advertisement selection monitoring step in which the user's mobile terminal monitors whether or not an advertisement for an unsuccessful search on the displayed advertisement selection page for an unsuccessful search is selected; and
When the failed grade test advertisement is selected, the user's mobile terminal receives and displays a practical skill quiz advertisement page providing an actual grade test advertisement including a correct answer obtaining means capable of obtaining an answer to the quiz, and displays the correct grade test advertisement page, A standby screen search advertisement method using a real-time rapidly rising search word service of a search portal site, comprising a step of providing a terminal search inducing quiz advertisement for transmitting an answer entered through the terminal to a search advertisement server unit.
According to claim 14,
The process of requesting selection of an advertisement for an unsuccessful test,
an advertisement providing step in which the control unit of the search advertisement server unit provides at least one or more advertisements including a job search advertisement through an advertisement providing unit; and
a quiz advertisement selection monitoring step in which the control unit monitors whether or not the failed grade detection advertisement is selected by a user's mobile terminal through a quiz advertisement selection detection unit;
The process of providing the real-time sword advertisement,
When the control unit selects the false grade test advertisement, the selected false grade test advertisement is provided to user mobile terminals of members registered in the member DB through a search inducing quiz advertisement providing unit. Standby screen search advertisement method.
delete According to claim 14,
The handling process,
a query count counting step in which the control unit of the search advertisement server unit increments and counts the number of queries corresponding to members who have participated in the search advertisement through the query number count unit;
a query count monitoring step in which the control unit monitors whether the number of queries falls short of the standard set query number through a query number monitoring unit; and
When the number of queries is less than the number of queries set by the standard, the control unit induces participation in the false examination advertisement to the mobile terminal of a member of the member DB who has not participated in the false examination advertisement through the participation induction unit. and a participation induction step of handling the number of queries so that the number of queries exceeds the standard set number of queries by transmitting.
According to claim 17,
The handling process,
When the control unit obtains the correct answer, the member identification information of the member who provided the correct answer is obtained through the duplicate count prevention unit, and the member identification information that has previously provided the correct answer is referred to to determine whether the member participates repeatedly, and Waiting using the real-time fast-rising search word service of the search portal site, characterized in that it further comprises a duplicate count prevention step of transmitting a message notifying that the number of queries has been entered to the user mobile terminal of the member without performing the count of the number of queries upon participation. Screen search advertising method.
According to claim 17,
The handling process,
The control unit monitors whether the number of queries exceeds a preset maximum induction reflection parameter through the participant limiting unit, and if the number of queries exceeds the maximum induction reflection parameter, the participant limiting step of limiting participation in the quiz for the missed advertisement is further included. A standby screen search advertisement method using a real-time rapidly rising search term service of a search portal site, characterized in that for doing.
An advertisement request process in which a user's mobile terminal transmits advertisement request information when a screen activation event occurs;
When the search advertisement server receives advertisement request information from the user's mobile terminal due to the occurrence of the screen activation event, including a quiz that provides a reward if the correct answer is correct, but to advertise in the search means of the search portal site provided by the portal search server To the user's mobile terminal of a member who accesses through the idle screen application during the preset exposure time of the misspelling advertisement, which informs that the correct answer to the quiz can be checked by entering a specific keyword corresponding to the target of advertisement A process of requesting selection of an unsuccessful test advertisement selection page for sending an unsuccessful test advertisement selection page asking for selection;
a failure detection advertisement selection request display process of displaying a failure detection advertisement selection page in an idle screen display state by an idle screen application installed on the user's mobile terminal;
a process of providing a failed grade quiz advertisement page to the user's mobile terminal, when the search advertisement server selects the failed grade test advertisement;
When the user's mobile terminal selects the failed grade test advertisement on the failed grade test advertisement selection page, the user's mobile terminal displays the failed grade test quiz advertisement page including the failed grade test advertisement including a correct answer obtaining means for obtaining an answer to the quiz, and a step of displaying an advertisement for a failed grade test and transmitting an answer, receiving and displaying an advertisement page for a quick test quiz, and transmitting an answer input through the correct answer acquisition means;
a reward providing process in which the search advertisement server provides points to members of the user mobile terminal according to whether the answer is correct when the answer to the quiz is obtained from the user's mobile terminal; and
The control unit of the search advertisement server unit acquires the search word ranking of the keyword of the real-time rapidly rising search word service of the search portal site through the handling unit, monitors whether the obtained search word ranking does not meet the target search word ranking, and if it does not reach the target search word ranking, the member DB A handling process of transmitting a message inducing participation in the miss-adjustment advertisement to a user mobile terminal of a member who has not participated in the miss-adjustment advertisement among members, and handling the search word ranking of the keyword to exceed the target search word ranking,
The process of displaying the advertisement for the real-time inspection and sending the answer,
A screen activation monitoring step of monitoring whether a screen activation event that activates a screen of a display unit by a user mobile terminal occurs;
If the screen activation event occurs, the user's mobile terminal receives approval for the idle screen through the operating system unit, and then receives an unsuccessful search advertisement selection page from the search advertisement server unit and displays the idle screen advertisement on the standby screen. ;
an advertisement selection monitoring step in which the user's mobile terminal monitors whether or not an advertisement for an unsuccessful search on the displayed advertisement selection page for an unsuccessful search is selected; and
When the failed grade test advertisement is selected, the user's mobile terminal receives and displays a practical skill quiz advertisement page providing an actual grade test advertisement including a correct answer obtaining means capable of obtaining an answer to the quiz, and displays the correct grade test advertisement page, A standby screen search advertisement method using a real-time rapidly rising search word service of a search portal site, comprising a step of providing a terminal search inducing quiz advertisement for transmitting an answer entered through the terminal to a search advertisement server unit.

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