KR20160077236A - Method for advertising service by built-up character - Google Patents

Method for advertising service by built-up character Download PDF

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Publication number
KR20160077236A
KR20160077236A KR1020140178124A KR20140178124A KR20160077236A KR 20160077236 A KR20160077236 A KR 20160077236A KR 1020140178124 A KR1020140178124 A KR 1020140178124A KR 20140178124 A KR20140178124 A KR 20140178124A KR 20160077236 A KR20160077236 A KR 20160077236A
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South Korea
Prior art keywords
character
server
user
advertiser
advertisement
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KR1020140178124A
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Korean (ko)
Inventor
안정훈
조진승
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주식회사 셈스게임즈
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Priority to KR1020140178124A priority Critical patent/KR20160077236A/en
Priority to PCT/KR2015/013538 priority patent/WO2016093647A1/en
Publication of KR20160077236A publication Critical patent/KR20160077236A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a method to provide an advertising service based on a built-up character. A method to provide an advertising service based on a built-up character according to an embodiment of the present invention comprises: a step (S100) that a server receives a character from an advertiser and registers the same; a step (S200) that the server receives information about a selected character from a user and provides a set of parts of the character; and a step (S300) that the server charges the advertiser if the character is built up by the user. According to the present invention, an advertisement using the present invention is able to attract more interest from users compared to existing methods since an advertisement viewer can enjoy the advertisement which is not provided by the advertiser in one way, and an exposure time to the advertisement can be also extended. As such, the advertising effect is higher than that of existing methods.

Description

METHOD FOR ADVERTISING SERVICE BY BUILT-UP CHARACTER < RTI ID = 0.0 >

The present invention relates to an advertisement service method based on an assembled character, and more particularly, to an advertisement service method for allowing a user to perform assembly of a 3D character on a client to perform advertisement of contents including the character.

People use a variety of advertising methods to advertise the goods or content they sell. Advertisements using online are becoming diverse not only in offline advertisements such as floor advertisements and media advertisements, but also in the development of communication devices such as network technologies such as the Internet and personal computers.

In the case of offline advertising, the cost is high and the time for advertisement to be exposed to each user is short compared to the cost. Also, adding a banner to a web site, which is a typical online advertising method, is also costly. In addition, the existing offline advertisement or the website banner advertisement method provides advertisement to all people, and it is difficult to advertise only to a specific user.

In addition, the existing advertisement method has difficulties in attracting and attracting users. That is, a general pop-up system or a bottom-screen advertisement system does not attract the user's interest, and thus the advertising effect is low.

Therefore, unlike the existing advertising method, it is necessary to provide an online advertisement method which can provide advertisement to users and thus can advertise only the users who are likely to use the contents of the advertiser by the advertisement.

The present invention is not limited to an advertisement method in which the server is unilaterally transmitted from the same advertiser to the customer as in the conventional advertisement method but the server provides the character parts in the contents of the advertiser to the user and the user performs the character assembly, The present invention also provides a method for providing an advertisement service based on an assembled character, which increases the advertisement exposure time and the interest degree of the advertisement by enhancing the advertisement effect.

According to another aspect of the present invention, there is provided an assembled character-based advertisement service method including: receiving a character from an advertiser; The server selecting the registered character from the user and providing the part set of the character; And charging the advertiser with the server when the character is assembled.

Further, the set of parts may be characterized in that the server receives and generates a request for fragmentation of the registered character from the advertiser.

Further, the number of parts to be assembled according to the degree of difficulty of the server may be differently configured.

When the user completes the character assembly, the server instructs the user client to start driving the application when an application related to the character is already installed in the user client, Providing installation data of the application to the user when the user client is not installed in the user client; And performing billing to the advertiser.

In addition, the step of registering a character may include a step in which the server selects a location where the character is to be displayed on an interface of a user client from the advertiser, and the charging step may include: And performing billing to the advertiser.

In addition, when the user completes the assembly of the character, the server may provide a reward to the user.

The reward may be any one of a reward used for paying character selection or character editing in the server and a reward used for purchasing an item in an application in which the character is registered in the server.

Receiving, by the server, an edit item of the character from the user; And the server analyzing the edit item and charging the calculated amount to the user.

In addition, the server may select a character to be used in the game from among the edited characters from the user; And requesting the server to perform a game by the edited character to the advertiser's game server.

In addition, the server may receive a 3D printing request of the character assembled by the user; And the server performing billing based on the 3D printing request to the advertiser.

According to the present invention as described above, the following various effects are obtained.

First, according to the present invention, an advertisement viewer (i.e., a user) who views an advertisement, rather than a one-sided advertisement provided by an advertiser, The effect of the user on the object is also extended. As a result, the advertising effect is more effective than the conventional method.

Second, if the various contents of the advertisers include only unique characters, the advertisement can be advertised through the present invention. In other words, although general elements such as advertisement texts other than characters are required for a general advertisement, the advertisement service according to the present invention can perform advertisement through partization if the content has only a unique character distinguished from other contents easy.

Third, advertisers' content can be advertised at a lower cost than other advertising methods.

Fourthly, there is an effect that the user who is able to consume or utilize the contents to be advertised can be intensively advertised as an advertisement target. In the case of a game application, a user who enjoys a game using a user client is highly likely to use the application after viewing the advertisement. Since the service according to the present invention uses users who enjoy the game using the user client with interest in the character, it is possible to advertise the service to a specific user who is expected to use the service.

1 is a diagram illustrating a connection relationship between a server and a client for performing an assembled character-based advertisement service method.
2 is a flow chart of an assembled character based advertisement service method.
3 is an exemplary diagram showing a character registered by an advertiser displayed on an interface of a user client.
4 is an exemplary diagram of a character part set displayed on a user client.
5 is an exemplary diagram for requesting a game connection to a user upon completion of character assembly.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element.

In the present specification, a character means an object (for example, a game character, a mascot, a cartoon character, a toy character, etc.) included in a game, a book, For example, when the advertisement object is a game, the character may be a character, an object (e.g., a robot, a car, an airplane, etc.), an animal, etc. appearing in the game.

In this specification, an advertiser means a person who registers a character included in contents such as a game, a book, an animation, etc., in the server and wants to advertise. In this specification, a user refers to a person who is provided with an assembled character through the server.

In this specification, the user client refers to all devices including communication functions by which users can install and use programs (or applications). That is, the user client may include various communication devices such as a mobile phone, a smart phone, a tablet PC, a smart watch, a notebook PC, a desktop PC, a smart camera, and a smart TV. In addition, the user client may include a device that does not include a communication function but can perform communication by combining memory chips having a communication function. For example, if the digital camera is basically not equipped with a communication function but can perform communication by connecting a memory chip including a communication chip, the digital camera can be included in the user client.

1 is a diagram illustrating a connection relationship between a server and a client for performing an assembled character-based advertisement service method. 2 is a flow chart of an assembled character based advertisement service method. 3 is an exemplary diagram showing a character registered by an advertiser displayed on an interface of a user client. 4 is an exemplary diagram of a character part set displayed on a user client. 5 is an exemplary diagram for requesting a game connection to a user upon completion of character assembly.

1 to 5 show a server 100; A user client 200; A character 210; Component 220; And an advertiser client 300 are shown.

Hereinafter, an advertisement service method based on the assembled character 210 according to the embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a diagram illustrating a relationship between a server 100 and a client for performing an advertisement service method based on the assembled character 210.

In order to implement an advertisement service method based on the assembled character 210 according to the present invention, a server 100; A user client 200; And the advertiser client 300 are connected. The server 100 receives the character 210 from the advertiser client 300 and registers the character 210 in the server 100 and transmits the character 210 to the user client 200 so that the user can assemble the character 210 do. The server 100 may perform a function 220 of the character 210 provided from the advertiser client 300 and charge the user or the advertiser according to the service Can be performed. The user client 200 receives a set of the components 220 of the character 210 from the server 100 according to the user's selection and provides the user with an interface for assembling the character 210 do. The advertiser client 300 transmits the character 210 in the content to be advertised to the server 100. The server 100 and the user client 200 or the advertiser client 300 are connected through wireless or wired communication to exchange information.

FIG. 2 is a flowchart of an advertisement service method based on the assembled character 210.

Referring to FIG. 2, an advertisement service method based on an assembled character 210 according to an embodiment of the present invention includes: a step (S100) in which a server 100 registers a character 210 from an advertiser; The server 100 selects the registered character 210 from the user and provides a set 220 of the character 210 (S200); And S300 charging the server 100 to the advertiser when the character 210 is assembled. An advertising service method based on the assembled character 210 according to an embodiment of the present invention will be described in order.

The server 100 registers the character 210 from the advertiser (S100). As shown in FIG. 3, the advertiser registers the character 210 included in the content to be advertised in the server 100. The advertiser can register the character 210 itself in the server 100 and register the character 220 as a part 220. [

The server 100 selects the registered character 210 from the user and provides a set 220 of the character 210 (S200). The user selects the character 210 desired to be assembled from the server 100 on the interface provided to the user client 200. [ The server 100 provides the user client 200 with a set of components 220 of the character 210 selected by the user through wired / wireless communication. The set of parts 220 refers to a set of shapes in which the character 210 is divided into various parts. 4, when the character 210 is a car of a car driving game, the set 220 of parts is divided into a bottom body, an exterior body, a wheel, a battery, and a motor by disassembly of the vehicle. .

The server 100 may provide the registered set 220 to the user when the advertiser registers the character 210 formed by the advertiser 220 in the server 100. [ When the advertiser registers the character 210 itself, the server 100 receives a request for making the part 220 of the registered character 210 from the advertiser and generates a set of the parts 220 , And provide the generated set of components 220 to the user. That is, the advertiser inputs to the server 100 a number of partial selections or parts 220 desired to make the character 220 of the character 210, Division can be performed. For example, when the character 210 is a car driving car, the server 100 lists the parts that the server 100 can divide in the article, selects the part to be divided from the advertiser, To generate a set of the components 220. [0035] In addition, the server 100 directly receives a division line for the character 210 from the advertiser, and the server 100 performs division in units of the parts 220 most matching the division line, Lt; RTI ID = 0.0 > 220 < / RTI > However, the present invention is not limited to the above-described method in which the server 100 generates a set of components 220, and a method in which the server 100 recognizes the type of the character 210, And so on.

Also, the number of parts 220 to be assembled by the server 100 may vary according to the degree of difficulty. The server 100 may divide the character 210 according to a degree of difficulty desired by the user and provide a set 220 of parts 220 of the character 210 having a different number of divided or divided positions according to a desired degree of difficulty can do. The server 100 may vary the billing amount to the advertiser according to the degree of difficulty since the time required for the character 210 to be exposed and advertised to the user differs according to the degree of difficulty of the component 220. [

When the character 210 is assembled, the server 100 charges the advertiser (S300). The user can manipulate the user client 200 to assemble the character 210. For example, when the user client 200 is a device having a touch screen such as a smart phone, a touch input is received from the user for a connection unit connecting the components 220, The components 220 can be assembled in turn. If the difficulty of assembling the character 210 is high, it is possible to complete the assembling of the character 210 by combining the parts 220 to form an intermediate body and combining the intermediate bodies again. Then, as the character 210 is assembled, the server 100 charges the advertiser. The server 100 can charge the advertiser for the exposure of the character 210 according to the step of assembling the character 210 and charge the advertiser when the character 210 is assembled. The billing may be performed in such a manner that the billing is subtracted from a point (or a deposit) charged in advance by the advertiser in order to receive the service by the server 100. The server 100 may calculate the billing amount And the user client 200 is requested to be paid at a specific time and received. However, the billing method is not limited thereto, and various methods of requesting the advertiser to pay the bill may be applied.

In an embodiment of the present invention, when the user completes the assembly of the character 210, if an application related to the character 210 is already installed in the user client 200, Providing installation data of the application to the user when the application related to the character 210 is not installed in the user client 200; And performing billing to the advertiser. That is, the server 100 uses a method of inducing the execution or installation of the content in a manner of advertising the contents of the advertiser, and accordingly, the server 100 can charge the advertiser and earn a profit. If the application related to the character 210 is already installed in the user client 200 when the user completes the assembly of the character 210, the server 100 transmits the activation of the application to the user client 200, The user client 200 can directly execute the application or provide a pop-up connectable to the execution of the application to the interface of the user client 200 as shown in FIG.

On the other hand, if the application related to the character 210 is not installed in the user client 200, the server 100 can provide the installation data of the application to the user. The provision of the installation data may include a method of downloading the application directly to the user client 200 or providing a downloadable URL and moving to a page of a web site or a market where the application can be downloaded. Thereafter, the server 100 may induce execution or installation (or download) of the application and receive payment from the advertiser in exchange for the user to perform the application.

The step of registering the character 210 includes the step of the server 100 selecting a location on the interface of the user client 200 from which the character 210 is displayed from the advertiser, The server 100 may charge the advertiser based on the billing amount for each location. There is an advantage that the user's hand is easy to reach or is conspicuous according to the position on the interface of the user client 200, so that the cost can be differently set for each position on the interface. Accordingly, the advertiser can select a position to place the character 210 when registering the character 210, and when the user selects the character 210, the server 100 selects the position The user may request the advertiser to pay a fee.

In addition, when the user completes the assembly of the character 210, the server 100 may provide a reward to the user. That is, when the user completes the assembly of the character 210, the server 100 may set the reward to be provided so that the user can induce the user to complete the assembly of the character 210. The reward may correspond to a reward used for editing the character 210 selected in the server 100, a reward used for purchasing items in each game (or application), and the like . For example, a reward of a service provided by the server 100 may be provided to the user so that a popular pay-for-character 210 in the service can be assembled, or the user can edit a specific character 210 in a desired form . Also, providing the reward for purchasing items in the game (or application) in which the user has completed assembly can be motivation for starting the game (or application) including the character 210 by the user. In addition, providing one reward among a plurality of games linked to the service enables a lot of users to utilize the server 100 service in order to obtain a reward of a famous game (or application) Since the character 210 is assembled, it is possible to advertise the game (or application) through the characters 210 registered in the service to many users.

In addition, the server 100 may receive the editing information of the character 210 from the user. And a step of the server 100 analyzing the edit item and charging the calculated amount to the user. The user may wish to change the color, design, etc. of the desired character 210 to create his / her own character 210. Accordingly, the user can input a desired edit item for the specific character 210 through the user client 200, and transmit the edit item to the server 100. [ For example, when the user client 200 is a device having a touch screen such as a smart phone and the character 210 is an automobile, if the user touches a color portion desired to be changed for color change in the editing interface Modifiable features (for example, color, texture, etc.) pop up in a list format, and you can change the color by selecting it. The server 100 may receive the edited items by the user, calculate the costs to be imposed on the edited items through the analysis, and charge the cost to the user. For example, when there are various types of items that can be attached to the exterior of the automobile character 210, the server 100 may determine the items selected and attached by the user, .

In addition, the server 100 may select the character 210 to be used in the game from among the edited characters 210 from the user. And requesting the server 100 to perform a game by the edited character 210 in the game server 100 of the advertiser. Since the user may want to perform a game using the character 210 edited by the user, the server 100 selects the character 210 edited through the charging by the user and requests the game to be performed , The server 100 may transmit the edited character 210 to the game server 100 so that the edited character 210 is applied to the user's game.

In addition, the server 100 may receive a 3D printing request of the character 210 assembled by the user. And charging the server 100 to the advertiser according to the 3D printing request. The user may wish to actually retain the character 210 assembled or edited by himself / herself. Accordingly, the server 100 can be requested for 3D printing from the user. The server 100 may send a production request to a 3D printing company and may generate a file for 3D printing and transmit the file to a user so that the user can print directly. The 3D printing of the character 210 may be charged to the advertiser because it corresponds to the distribution of the advertisement product on behalf of the advertiser.

According to the present invention as described above, the following various effects are obtained.

First, according to the present invention, an advertisement viewer (i.e., a user) who views an advertisement, rather than a one-sided advertisement provided by an advertiser, The effect of the user on the object is also extended. As a result, the advertising effect is more effective than the conventional method.

Second, if the various contents of the advertisers include only unique characters, the advertisement can be advertised through the present invention. In other words, although general elements such as advertisement texts other than characters are required for a general advertisement, the advertisement service according to the present invention can perform advertisement through partization if the content has only a unique character distinguished from other contents easy.

Third, advertisers' content can be advertised at a lower cost than other advertising methods.

Fourthly, there is an effect that the user who is able to consume or utilize the contents to be advertised can be intensively advertised as an advertisement target. In the case of a game application, a user who enjoys a game using a user client is highly likely to use the application after viewing the advertisement. Since the service according to the present invention uses users who enjoy the game using the user client with interest in the character, it is possible to advertise the service to a specific user who is expected to use the service.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: server 200: user client
210: Character 220: Parts
300: Advertiser client

Claims (10)

The server registering the character from the advertiser;
The server selecting the registered character from the user and providing the part set of the character; And
And charging the advertiser with the server when the character is assembled.
The method according to claim 1,
The set of parts,
Wherein the server receives and generates a parting request of the registered character from the advertiser.
3. The method of claim 2,
Wherein the number of parts to be assembled according to the degree of difficulty of the server is differently configured.
The method according to claim 1,
The charging step may include:
When the user completes the assembly of the character,
When the application related to the character is already installed in the user client, the server instructs the user client to start the application, and when the application related to the character is not installed in the user client, To the user; And
And performing billing to the advertiser based on the advertisement information.
The method according to claim 1,
In the character registration step,
And receiving, from the advertiser, a location on the user client's interface where the character is to be displayed,
The charging step may include:
And the server performs billing to the advertiser based on the billing amount for each location.
The method according to claim 1,
And when the user completes the assembly of the character, the server provides the reward to the user.
The method according to claim 6,
The reward,
A reward used for paying character selection or character editing in the server, and a reward used for purchasing an item in an application in which the character is registered in the server.
The method according to claim 1,
The server receiving an edit of the character from the user; And
Further comprising the step of the server analyzing the edit item and charging the calculated amount to the user.
9. The method of claim 8,
The server receiving from the user a character to be used for executing a game among the edited characters; And
Further comprising: requesting the server to perform a game by the edited character to the advertiser's game server.
The method according to claim 1 or 8,
The server receiving a 3D printing request of a character assembled by the user; And
And the server performs billing based on the 3D printing request to the advertiser.
KR1020140178124A 2014-12-11 2014-12-11 Method for advertising service by built-up character KR20160077236A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
KR1020140178124A KR20160077236A (en) 2014-12-11 2014-12-11 Method for advertising service by built-up character
PCT/KR2015/013538 WO2016093647A1 (en) 2014-12-11 2015-12-10 Advertisement service method based on assembly-type character

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020140178124A KR20160077236A (en) 2014-12-11 2014-12-11 Method for advertising service by built-up character

Related Child Applications (1)

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KR1020160117126A Division KR101733052B1 (en) 2016-09-12 2016-09-12 Method for advertising service by built-up character

Publications (1)

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KR20160077236A true KR20160077236A (en) 2016-07-04

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000030544A (en) * 2000-03-02 2000-06-05 김종완 Internet Puzzle of Advertisement
KR20020059268A (en) * 2002-06-03 2002-07-12 김준현 The way of using plastic model kits and system of fabrication at online with using 3 Dimensional technology
KR20060072354A (en) * 2004-12-23 2006-06-28 (주)엘케이소프트 Method and system for role-playing game by using character consisted of multi-components
KR100817100B1 (en) * 2006-03-29 2008-03-26 (주)드림위즈 Quiz Advertisement System And Quiz Advertisement Method Using The Same
JP5826990B2 (en) * 2009-10-20 2015-12-02 株式会社タイトー Advertisement server, game machine, and advertisement system

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