KR20010070681A - A custom advertisement method using a quiz about the advertisement and thereof apparatus - Google Patents

Abstract

PURPOSE: A customized advertisement method and an apparatus for the same using a quiz are provided to appropriate the advertisement fee on the basis of the effect of an advertisement estimated by leading a consumer to voluntarily participate using a compensation and a quiz, and by objectively judging the effect of the advertisement provided. CONSTITUTION: An advertisement consumer becomes a general member(101). A database on general members is constructed(102). An advertiser inputs provision conditions of prize money, terms and frequencies of an advertisement(103). A server of an Internet advertisement site searches a general member suitable for a condition inputted(104). The server notifies the member that the advertisement is displayed(105). In case that the general member connects to the server(106), information on prize money and quiz related to the advertisement are provided to the general member(107). The member views the advertisement and applies for the quiz(108). The server analyzes the effect of the advertisement and appropriates the advertisement fee(109). Analyzed data on the effect of the advertisement are provided(110). The prize money is provided(111).

Description

A custom advertisement method using a quiz about the advertisement and determine apparatus}

The present invention relates to a method and apparatus for advertising through the Internet, a mobile phone or an imt 2000 terminal, and more particularly, to a method and apparatus for selecting an advertisement target according to a predetermined condition and advertising using a quiz. It is about.

Since the existing one-sided Internet advertisements provide advertisements to an unspecified number of people, the advertisers cannot confirm whether the advertisements are delivered to the desired advertisement targets and thus cannot guarantee the effectiveness of the advertisements. It is difficult to confirm how the advertisement effect is achieved even in the case of the so-called customized advertisement, which provides advertisements according to the attributes of the Internet accessor by analyzing the attributes. In addition, since the above two advertising methods are one-way delivery of advertisements to the Internet users, the voluntary participation of the Internet users cannot be expected, and thus the advertising effects cannot be guaranteed. In addition, there was a problem in determining the advertising cost based on data that is additional to measuring or determining the advertising effect such as the number of advertisements and the number of general members of the site, rather than determining the advertising effect based on objective criteria. That is, there are four existing advertising methods: the selection of the exact advertising targets desired by the advertiser, the voluntary advertisement of Internet users selected as the advertising targets, the objective evaluation of the advertising results, and the reasonable advertising cost based on the evaluated advertising results or effects. Could not be satisfied.

Technical problem to be solved by the present invention is a method and apparatus for providing an advertisement by setting an advertisement target accurately and clearly on the basis of the information of an advertiser (ad target) who wants to provide his advertisement. To provide.

Another technical problem to be solved by the present invention is to induce the voluntary participation of advertising consumers by using rewards and quizzes, and to determine the advertising costs based on the objectively evaluated advertising effects by objectively determining the effect of the provided advertising. And providing the apparatus.

1 is a schematic flowchart of an embodiment on the Internet of the custom advertising method using a quiz.

Figure 2 is a detailed flowchart of the step of registering the advertisement in the ad server in the embodiment of the custom advertisement method using the quiz.

Figure 3 is a detailed flowchart of the step of providing an advertisement registered in the Internet advertising site to the general members of the Internet advertising site in the embodiment of the customized advertising method using the quiz.

Figure 4 is a block diagram showing an embodiment on the Internet of the custom advertising system using a quiz.

Customizing an advertisement method using a quiz of the present invention for solving the above problems comprises the steps of: (a) generating a database for a general member; (b) setting an advertisement source, an advertisement target condition, a quiz associated with the advertisement, and a prize providing standard for the general member who viewed the advertisement; (c) searching for a general member corresponding to the advertisement target condition to notify the searched general member of the posted information of the advertisement, and when the general member accesses, search for a target advertisement according to the advertisement target condition to receive a prize. Providing advertisements with information and quizzes; (d) analyzing the advertising effect by applying the correct answer of the quiz, calculating the advertising cost according to the result and providing it to the general member, wherein the advertisement target condition of the step (b) is age , Restrictions on residence, income, educational background, occupational characteristics, restrictions on the number of people who view advertisements, term restrictions on the length of time advertisements are provided, and prize limits on the amount of prize money offered to general members. It includes additional conditions according to the criteria or the advertiser's request, wherein the advertisement effect analysis of step (d) is characterized in that it includes a constraint distribution, noon correlation correlation or statistical analysis required by the advertiser.

In addition, a personalized advertising system using a quiz of the present invention for solving the above problems is a member management unit for registering the advertiser member and the general member; An advertisement target search unit for receiving an advertisement target condition from an advertiser computer and searching for a general member meeting the condition among the registered general members; And an advertisement providing unit which searches for a target advertisement and a quiz associated with the searched advertisement when the searched general member accesses and provides the connected general member with an answer to the quiz, wherein the advertisement providing unit applies. An entry analysis unit for analyzing the received entry and notifying the advertiser; And an advertisement cost calculation unit that calculates an advertisement fee using the execution period of the advertisement, the prize condition, and the advertisement contract information, and bills the advertiser.

Hereinafter, the present invention will be described in detail with reference to the drawings. The present invention relates to a method and a system for advertising through the Internet, a mobile phone or an imt 2000 terminal, but in the present specification, a method and a system for advertising on the Internet will be described as a representative example.

1 is a schematic flowchart of an embodiment on the Internet of the custom advertising method using a quiz. In the stage where an advertisement consumer joins as a general member (101) on the Internet advertising site, the general member receives age, sex, education, occupation, income, hobbies, residential area, residence type, marital status, and whether he / she owns it. Build a database on 102. After signing up for an internet advertising site, an advertiser enters an advertisement source, an advertisement target condition which is a condition of an advertisement consumer, a quiz related to the advertisement, a prize providing condition of a prize to be provided to a general member who viewed the advertisement, an advertisement period or an advertisement frequency (103). )do. As an example of the conditions for the advertisement period or the number of times, the advertiser decides a certain amount of prize money for each general member who sees the advertisement, selects the number of general members who participate in the advertisement, and decides the amount of prize money, or applies for each general member. Only the period of advertising can be set in a state where only the prize amount is set. In this stage, the advertiser processes all the contents necessary for the advertisement, such as setting advertisement target conditions, posting advertisements, posting quizzes, setting a prize amount or advertisement period, in an exclusive member window for advertisers, and advertisers and internet advertisement sites. The contract with the operator of the company may also be dealt with, and the information entered here is used to settle the advertising cost or prize money after the advertisement is finished. After this step, the Internet advertisement site server searches 104 for a general member meeting the conditions entered above and notifies the general member that the advertisement set above has been posted. At this stage, the number of general members searched above can be provided to the advertiser so that it can be used as a basis for deciding whether to run an advertisement. When the general member accesses the Internet advertisement site server (106), the target advertisement whose attribute condition of the connected general member matches the advertisement target condition is searched for prize information such as the accumulated amount of prize money, quizzes and advertisements related to the advertisement. It provides to the general member accessing the Internet advertising site server (107). If there is no target advertisement in which the attribute condition of the general member connected to the advertisement target condition is available, a discount coupon may be provided. The general member who has been provided with the quiz and the advertisement watches the advertisement and applies 108 to the response of the provided quiz. The internet advertisement site server analyzes the advertising effect based on the response of the provided quiz, calculates the advertising cost by reflecting the analyzed advertising effect, calculates the amount of the prize and pays the prize to the beneficiary determined by the lottery (109, 110, 111). )do. For example, the cost of advertising may be calculated by multiplying the number of people who participated in the advertisement by the number of advertisement targets and the advertising cost per person who participated in the advertisement based on the contract details, or by multiplying the percentage of noon answers. The above analysis of the advertising effect can provide the data analyzed in real time when the advertisement is in progress. After the advertisement is completed, the distribution according to the advertisement target condition, the correlation of the noon respondents and other statistical analysis data requested by the advertiser. Provided to (110).

Figure 2 is a detailed flowchart of the step of registering the advertisement in the ad server in the embodiment of the custom advertisement method using the quiz. When the advertiser accesses the Internet advertising site, it is determined whether the advertiser is registered as a member (201). If the member is not registered, the member registration (202) is received. Thereafter, the advertiser member determines whether the target advertisement to be worked on is a new advertisement (203). If the target advertisement is a conventional advertisement, the advertisement member determines whether to view the statistics of the terminated advertisement. If the advertising cost is confirmed (205), and if the advertising cost is paid only the statistical analysis data set by the advertiser, such as the distribution of advertising target conditions, the correlation of the correct answer (206). If the advertisement is not finished in step 204 above is the work target, the statistically analyzed data is provided in real time during the advertisement. In addition, if you want to register a new advertisement in step 203 above, register the advertising source with the quiz (208) and restrict the characteristics of the advertising consumer such as age, residence, marital status, income level, education, occupation, etc. Advertisement target condition), receive information on the number of people (210), receive the information on the time limit (211), receive the amount of prize money (212) and other conditions to add Judgment 213 receives an additional condition 214 if such a condition exists. Comparing the advertisement target conditions entered above with the personal information of the general member, the general member (advertising consumer) corresponding to the search (215) and the general member retrieved the information about the advertisement posting (216). In this step, the number of general members retrieved can be provided to the advertiser so that the advertiser can use it as a basis for determining whether or not to start the advertisement. -MAIL), wired / wireless telephone, mail, etc., and the information notified to the general members may include the total amount of money and the deadline if the amount of prize or total amount of money provided by the advertiser per advertisement is already determined. If a time limit is set, information on the deadline may be provided. All information generated in this process is recorded and managed in a database, and can be provided to the advertiser's view when requested by the advertiser.

Figure 3 is a detailed flowchart of the step of providing an advertisement registered in the Internet advertising site to the general members of the Internet advertising site in the embodiment of the customized advertising method using the quiz. When the general member accesses the site (301), it is determined whether the general member is registered as a general member (302), and if the general member is not registered, the general member is registered as a general member (303). Thereafter, it is searched whether there is a target advertisement corresponding to the attribute information of the general member who accesses the Internet advertisement site (304), and the quiz and the advertisement are provided together with the present application status and the amount of prize money (306). In this case, if there is no target advertisement, a discount coupon may be provided to the general member accessing the internet advertisement site (305). In step 306, it is determined whether additional information is needed for the general member (307). If necessary, the additional information is received before or after watching the advertisement (308). At this time, in order to be able to solve the quiz only when viewing the advertisement, various quizzes corresponding to the member's attributes are first provided. Then, when a general member selects a specific quiz, an advertisement associated with the selected quiz is provided. Additional conditions can be entered. The general member receives the quiz after watching the advertisement, and the Internet advertisement site server receives the result (309) and performs statistical analysis in real time. If the user receives the input 310 to input additional application from the general member, the application proceeds to step 304 above. Otherwise, the general member logs out 311 from the Internet advertisement site. One thing to note here is that you can limit the number of times a regular member can enter the same quiz. The Internet advertisement site server may terminate the advertisement by comparing the time or date of advertisement on the database with the advertisement time or date accumulated up to the present, or comparing the amount of prize money with the amount of accumulated prize money (312). If not, go to step 301 above and if the advertisement is to be finished, the advertisement is finished and statistical analysis (313) of the advertisement result is performed. At this time, the statistical analysis of the advertisement result is performed based on the information received from the above general members and the advertisement target condition information set by the advertiser when registering the advertisement. Member's ratio, classification graph by correct or incorrect answerers, noon answer classification graph by advertisement target condition, noon answer group classification graph by weight of advertising target general members, discriminant analysis of no answer corrector by advertisement target condition, and logistic regression analysis (Logistic Regression Analysis). Dual discriminant analysis and logistic regression analysis are used to determine the important advertising target conditions affecting the noon answer and to predict the response of the noon answer by each advertisement target condition. Thereafter, the advertisement cost is calculated and billed based on the advertisement result information such as the percentage of noon respondents and the number of general members who watched the advertisement, and the prize money is provided to the general member who viewed the advertisement (314). For example, the cost of advertising may be calculated by multiplying the number of people who participated in the advertisement by the number of advertisement targets and the advertising cost per person who participated in the advertisement based on the contract details, or by multiplying the percentage of noon answers. In addition, if the total prize money is set in advance, by dividing the total prize money by the amount of money per person who participated in the advertisement, the total number of general members to provide the advertisement is determined, and when the advertisement is provided to the number of general members thus determined, the advertisement is terminated. The total advertising cost can be determined by adding the total amount of money to the advertising cost per person multiplied by the number of people provided with the ad.If only the advertising period is set in advance, the total advertising cost can be determined by multiplying the number of members who have received the advertisement within the period. have. In all cases of determining the advertising costs above, the advertising costs can only be determined based on the number of advertisements that are actually exposed to the members who meet the advertising target conditions selected by the advertiser and the members directly report the problem. In addition, by assigning weights to advertisement target conditions, the members who meet the above advertisement target conditions may be divided into several stages to set the criteria of advertisement costs differently. For example, the weight is set to 5 points for the 20s, 3 points for the 30s, and 1 point for the other ages, and the advertising costs are determined by using different weights. The same applies to other advertising target conditions. In addition, in determining the amount of prize money, the total amount of money may be calculated by multiplying the number of general members exposed to the advertisement by the amount of money per person, and may be determined by multiplying the percentage of noon-answered persons, or the amount of money may be determined by considering only the correct answerers. In particular, it is possible to manage the prize weight by advertisement target conditions and provide a large amount of prize money for members with high weights and a small amount of prize money when members with low weights watch the advertisement. The weight may be determined by multiplying the weighted amount of each prize. The selection of general members who will receive the prize money may be by lottery or by other means determined by the advertiser, and the selected general members may be confirmed by e-mail or wired or wireless telephone. Prizes can be provided through unpaid deposits. All of the information generated in this process is recorded and managed in a database as in the description of FIG. 2, and may be provided to the advertiser when the advertiser requests it.

Figure 4 is a block diagram showing an embodiment on the Internet of the custom advertising system using a quiz. As shown in FIG. 4, the customized advertisement system using the quiz is composed of an advertiser computer 401, an advertisement consumer computer 402, and an internet advertisement site server 403. The Internet advertisement site server 403 includes a member manager 4033, an advertisement target searcher 4034, an advertisement provider 4035, an application history analyzer 4031, and an advertisement scatterer 4032. The advertiser computer 401 accesses a server of an Internet advertising site through the Internet and transmits and receives necessary information. The member manager 4033 of the user computer 403 registers an advertiser or a general Internet accessor as a general member to build a member information database. The advertisement target search unit 4034 of the user computer 403 receives the advertisement source from the advertiser's computer, constructs an advertisement source database, retrieves the set advertisement target condition and general member information, and then accesses the general member connected to the Internet advertisement site server. Search for matching ads. The advertisement providing unit 4035 of the user computer 403 provides an advertisement to a general member who accesses an internet advertisement site server. The application history analyzing unit 4031 of the user computer 403 receives the correct answer of the quiz provided with the advertisement from the general member computer, and statistically analyzes and constructs an advertisement result database. The advertisement budgeting unit 4032 of the general member computer 403 calculates the advertisement cost according to the advertisement result and calculates the prize money.

Custom advertisement system using a quiz may have a database, the preferred embodiment of building the database is as follows. The database may include an advertisement contract database 404, an advertisement result database 405, a member database 406, and an advertisement source database 407.

As shown in Table 1 below, the advertisement contract database 404 includes the advertiser code, the advertisement code, the advertisement period, the amount of prize money for each general member who viewed the advertisement, the total amount of the prize money, the advertisement cost for each general member who viewed the advertisement, and the advertisement. It is possible to manage the information including the prize weights for each target condition, and provides the necessary information when calculating the advertising costs in the advertising budgeting government (4032).

Ad code Advertiser Code Advertising period Prize amount per member Ad Serving Members Advertising cost per member Total prize money Prize Weight by Ad Target Conditions .... age .... A001 M001 3 months 10 won 11 people 100,000 won 100,000 won 20s-1 points 30s-0 points .... .... ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· .... ....

The advertisement result database 405 can manage the information including the advertisement code, the general member code that viewed the advertisement, and the correct answer, as shown in Table 2 below. You can save and manage statistical data such as answer ratio. The statistical processing result data created here will be provided to advertiser members.

Ad code General Member Code A correct answer Weighted sum .... A001 G001 number 3 38 points .... ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ....

The member database 406 may be composed of a general member file and the advertiser member file, as shown in Table 3 below, the general member file has a unique member unique code, gender, date of birth, place of residence, annual income, marital status, automobile Information such as possession can be managed, and as shown in Table 4 below, the advertiser member file can manage information such as advertiser member code, advertisement fee failure, corporation or individual, address, and the like. The data managed here is provided when calculating the advertising cost or searching for a general member meeting the advertisement target conditions in the advertisement target search unit 4034.

General Member Code gender date of birth residence Annual income marriage car .... G001 south 19990101 Suwon 10 won N Class A .... ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ....

Advertiser Membership Code Advertisement Payment Corporation / Individual address .... A001 N individual 1 Seocho-dong, Gangnam-gu, Seoul .... ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ....

The advertisement source database 407 includes the advertiser member code, the advertisement code, the advertisement source data, the non-payment of the advertisement, the advertisement period, the total number of members to provide the advertisement, and the properties of the general member to provide the advertisement (advertising). Target condition), and the like, and search for a general member meeting the advertisement target condition in the advertisement target search unit 4034, or provide information necessary for actually providing an advertisement in the advertisement providing unit 4035. . In particular, it can be managed by assigning a weight to each advertisement target condition, and the weight value can be reflected in the analysis of the advertising effect and the calculation of the advertising cost.

Ad code Advertiser Code Ad source Advertisement Payment General Member Attributes and Weights Weighted sum .... age gender residence .... A001 N Audiovisual data N 20s-3 points 30s-4 points Others-0 points Male-2Female-3 Seoul-1 Match-0 .... 32 .... ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· ㆍ ·· .... ....

Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed on a computer. And, it can be implemented in a general-purpose digital computer for operating the program using a medium used in the computer. The media may be stored such as magnetic storage media (e.g., ROM, floppy disk, hard disk, etc.), optical reading media (e.g., CD-ROM, DVD, etc.) and carrier waves (e.g., transmission over the Internet). Media.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

According to the present invention it is possible to overcome the disadvantages of the existing Internet advertising method as described above has the effect described below.

First of all, the advertiser can set the exact target for the advertisement target so that the advertiser can advertise only as necessary. For example, a manufacturer of a product that trial-sells a specific product to a specific region may advertise only to people of a particular gender of a certain age group residing in the specific region.

Secondly, the present invention gives the motivation of voluntary participation to advertisement consumers selected as targets of advertisements through quizzes or prize money, whereby the advertisement consumers voluntarily participate in advertisements and provide other advertisements unilaterally. The advertising effect is expected to be higher than the advertising method.

Thirdly, it is possible to confirm whether or not the ad consumers really watched the advertisement through the quiz-type answer, and to analyze the advertising effect objectively through various statistical analysis techniques.

Fourth, it is possible to set reasonable advertising costs based on the advertising effects evaluated objectively above.

Fifth, as the advertiser can select various conditions for advertising, the advertiser can execute the advertisement within the range of the budget. According to the existing advertising, in most cases, the advertising cost is fixed, whereas, according to the present invention, since the number of exposures of the advertisement can be determined in advance before the advertisement is executed, the advertising cost can be calculated accordingly. It is possible to set up and run advertisements.

In addition, according to the present invention, the related costs can be reduced while increasing the effectiveness of the advertisement, and there is a side effect of identifying the market situation through the above statistical analysis, and as long as the Internet companies can obtain a profit in the advertising market. You might be offered a model.

Claims (6)

(a) creating a database of general members; (b) setting an advertisement source, an advertisement target condition, a quiz associated with the advertisement, and a prize providing standard for the general member who viewed the advertisement; (c) searching for a general member corresponding to the advertisement target condition to notify the searched general member of the posted information of the advertisement, and when the general member accesses, search for a target advertisement according to the advertisement target condition to receive a prize. Providing advertisements with information and quizzes; (d) receiving a correct answer to the quiz, analyzing the advertising effect, calculating the advertising cost according to the results and providing to the general member, the customized advertising method using a quiz. According to claim 1, wherein the advertisement target conditions of step (b) Characteristic restrictions, including age, place of residence, income level, education, and occupation, personnel restrictions limiting the number of people viewing advertisements, term restrictions restricting the length of time that advertisements are served, and prizes that limit the amount of prize money offered to general members. Custom advertising method using a quiz characterized in that it comprises a limit or additional conditions according to the advertiser's requirements. The method of claim 1, wherein the advertisement effect analysis of step (d) Personalized advertising method using a quiz characterized in that the distribution of constraints, noon correlation, or statistical analysis required by the advertiser. The method of claim 1, wherein the advertisement target condition or prize providing condition Weighted management by the content of each condition, and in the analysis of the advertising effect or the calculation of the advertising cost, the customized advertising method using a quiz to calculate the analysis of the advertising effect or the advertising cost by reflecting the weight of each condition. A member management unit for registering advertiser members and general members; An advertisement target search unit for receiving an advertisement target condition from an advertiser computer and searching for a general member meeting the condition among the registered general members; An advertisement providing unit that searches for a target advertisement and a quiz associated with the searched general member when the searched general member accesses and provides the general member with access to the quiz; An application history analysis unit analyzing the application details received from the advertisement providing unit and notifying an advertiser; And The advertisement system using the quiz characterized in that it comprises an advertising cost calculation to calculate the advertising costs using the execution period, the prize conditions and advertising contract information of the advertisement to the advertiser. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 4.