WO2016111501A1

WO2016111501A1 - Online combined advertisement system and method based on plurality of advertisements

Info

Publication number: WO2016111501A1
Application number: PCT/KR2015/014523
Authority: WO
Inventors: 변기만
Original assignee: 변기만
Priority date: 2015-01-05
Filing date: 2015-12-30
Publication date: 2016-07-14
Also published as: KR20160084125A

Abstract

An online combined advertisement system (100) based on a plurality of advertisements comprises: a plurality of computers or mobile devices; and a server transmitting, to the plurality of computers or mobile devices so as to display thereon, one set of combined advertisements obtained by combining a plurality of advertisements so as to treat same as one bundle. Each of the combined advertisements comprises an award for each individual entry advertisement, the award being given to a winner, and the awards for each of the individual advertisements are added up so as to obtain an added-up award. Also, the server provides a survey on the combined advertisements, and also provides the added-up award which is given to at least one or more winner who is determined through a determining step in which correct responses to the survey are processed, the correct responses being selected among responses by users of the computers or mobile devices.

Description

【Specification】

[Name of invention]

Online federation advertising system and method based on multiple advertisements

Technical Field

The present invention relates to an online advertising system and method, and more particularly, to increase the participation of users by associating a plurality of advertisements requested by a plurality of advertisers with prizes provided for the advertisements in one bundle. Accordingly, the present invention relates to a system and a method for obtaining advertisers high satisfaction with advertisement execution.

Background Art

Online advertising is a huge industry and growing rapidly. The global Internet advertising market is growing significantly each year, but there are still problems. Many common online advertising practices are controversial and many advertisers and advertising managers are skeptical about the effectiveness of online advertising. Advertisers' primary concerns are, of course, how many people see their ads and minimize advertising costs.

On the other hand, today's consumers are disgusted with the rise and fall of advertisements from numerous online media, and through ad blocking software, they are able to select their own exposure to advertisements.

Therefore, an advertiser is urgently required to have an advertising strategy that can lead consumers to voluntarily and seriously watch advertisements while preventing unnecessary advertising costs due to unnecessary clicks.

[Detailed Description of the Invention]

[Technical problem]

An object of the present invention is to prepare a set of associated advertisements by associating the advertisements into a bundle according to a certain standard such as a product or a business, or according to a request order, or randomly, and the set of associated advertisements as a unit In order to provide users (consumers) with an online federation advertising system and method based on a plurality of advertisements, which can be synergistically compared to the case in which advertisements are individually displayed on digital media.

Another object of the invention is an entry comprising a set of associated advertisements

(entry) at least one winner selected from among the correct respondents to the questionnaire given to the associated advertisements by applying certain percentages or different percentages to the advertising costs of the advertisements (individual ads) Prizes by rank within the range of awards The awards provide an online federation advertising system and method that maximizes the effectiveness of the promotion by encouraging users' interest and enthusiasm and clear motivation to participate in advertising. Awards awarded in connection with entry advertisements are determined by the server according to criteria and guidelines set by the server operator, not by advertisers, so it is possible to set a large amount of awards. The aggregated awards are distributed online to users (consumers), resulting in a very large sum of the combined awards. The huge awards are encouraging to attract consumers' attention and motivation to participate, and since they can realize the lotto principle through advertising, the participating consumers will naturally watch the advertisement with a sincere heart (just like the winning of the lottery). will be. Furthermore, in connection with a questionnaire such as a quiz dug for each of the entry advertisements that make up the associated advertisements, consumers do not necessarily have to watch all the entry advertisements and send a response to the server. It is not necessary to see. This reduces the psychological rejection of consumers' federated advertising. Thus, for example, even a user (consumer) who participated in a particular individual entry advertisement with a prize pool of 100 million won, according to the federated advertising system of the present invention, if the combined prize pool is 1 billion and one winner is selected, the maximum 10 It could be a billion winner. Furthermore, if all of the associated advertisements are sought after, consumers will be eligible to participate in the same lottery for the correct answer to each questionnaire, thus increasing their chances of winning and, consequently, their willingness to participate in the associated advertisements. You can also increase it. These are results that benefit both advertisers, advertisers and consumers.

It is still another object of the present invention to provide a hidden line federation advertisement system and method in which access rights for specific users (consumers) are restricted according to the advertiser's selection condition. The advertiser's selection criteria are based on demographic profiles and the advertiser specifies the criteria when advertizing. Therefore, properties of specific users whose access to the advertisement is restricted according to the advertiser's selection conditions are determined. Access restrictions may be made for all or some of the federated advertisements, which are determined by the conditions selected by the advertisers of the entry advertisements that make up the federated advertisements. For example, if the conditions selected by the advertisers are all the same or have a common part for all, users of a certain gender or age will have limited access to all associated advertising. This restriction of access is particularly a means of protecting the interests of the advertiser. Because when an advertiser requests an ad, By specifying conditions for the target users (consumers) that you want to watch, you have the means to proactively restrict clicks on ads from unwanted users, thus maximizing your own advertising effectiveness at the same cost. Because you can do it.

Technical Solution

To this end, the present invention provides a hidden line federated advertising system based on a plurality of advertisements, the system comprising: a plurality of computing devices connected to each other via a network; And a set of federated advertisements obtained by associating a plurality of entry advertisements to be treated as a bundle, an award provided in association with the federated advertisements, and a questionnaire associated with the federated advertisements. Include. Here, the associated advertisements, the award, and the questionnaire are transmitted from the server to each of the computing devices via the network. And the server executes a decision process of selecting at least one winner for providing the award in the correct correct answers selected from responses from users of the computing devices for the question.

The object of the present invention is also achieved by a method, wherein a federated advertisement method based on a plurality of advertisements according to the present invention is a set of associated advertisements obtained by associating a plurality of entry advertisements to be treated as a bundle. Providing an award provided in association with the associated advertisements, and a questionnaire associated with the associated advertisements, via a network to a plurality of computing devices by a server. Then receiving, by the server, the answers to the questionnaire transmitted from the users of the computing devices via the network, and selecting, by the server, the correct answers from the above questions about the questionnaire. Steps. And at least one winner from the server for providing the award among the correct answers. The step determined by the proceeds.

According to one embodiment, the associated advertisements comprise a plurality of entry advertisements associated with the classification of the goods.

According to one embodiment, the federated advertisements comprise a plurality of entry advertisements federated according to the classification of the industry.

According to one embodiment, the number of entry advertisements that make up the associated advertisements is limited by the combined amount of the individual awards provided for each of the entry advertisements. According to one embodiment, the aggregated awards are obtained by summing up individual awards provided for each of the entry advertisements that make up the associated advertisements. Individual awards are priced by the server.

According to one embodiment, each of the entry advertisements that make up the associated advertisements may be subject to the access restriction specified by the advertiser. Access restrictions are based on demographic data.

According to one embodiment, each of the entry advertisements making up the federated advertisements may have a number of target users designated by the advertiser. The number of target users may be the number of correct respondents to the survey.

According to one embodiment, all of the correct answers to the questionnaire for each of the entry advertisements that make up the associated advertisements are entitled to participate in the lottery. Advantageous Effects

The federated advertising system and method according to the present invention prepares a set of federated advertisements by associating the advertisements into a bundle according to a certain standard such as a product or an industry, and relates to the entry advertisements forming the federated advertisements. To provide consumers (users; 50, 60, 70) with the associated advertisements, thereby achieving access to the ads of enough consumers in a short time, and leading to serious advertising viewing. It becomes possible. Because it is possible to form huge awards depending on the industrial position of advertisers participating in the federation (10, 20, 30) or on the number of federated advertisements, which can not be achieved by individual advertising practices. This is because the effect can be achieved. Huge awards will draw the attraction to huge advertising, just like in the lottery.

In other words, if companies (advertisers) with large positions in the industry, such as large corporations, participate in the federated advertising system according to the present invention, a small number of coalitions can form huge awards and the sum of the awards Very big results will be achieved. In addition, companies that have a competitive relationship or a special relationship such as a cooperative relationship can decide whether to participate by fully considering the gain or loss of their participation in the alliance, so that advertisers are not harmed in any case. . On the other hand, small companies such as small and medium-sized enterprises can achieve the size of the alliance in terms of numbers, which can create opportunities to make up for the poor sales caused by lack of interest due to funding or organizational power, even with good products. Will be. In either case, companies participating in the alliance, whether they are in competition, in partnership, in large companies or in small businesses, will be able to assess in advance the gains and losses that will be gained from the federation of their advertising. It can be considered sufficiently.

Big awards have the power to induce great interest and motivation for participation in many ways. Therefore, consumers will take seriously and diligently and faithfully to the associated advertisements that are awarded with large awards, thus achieving the desired advertising goals in the short term (e.g., achieving the desired number of target users early). It is possible to secure large enough, thick, diverse, and poor users as customers, and to prevent the departure of customers, thus achieving continuous and efficient advertising purposes.

Because the size of the awards offered for federated advertisements is so large, users (50, 60, 70) are motivated to watch the advertisement even if access to all or some of the entry advertisements making up the federated advertisements is restricted. Is still struggling so the participation in advertising will not go down. This is an advantage of obtaining the maximum advertising effect at the same cost in terms of the advertiser (10, 20, 30).

Thus, an advertisement system and method are obtained that can satisfy the interests of both advertisers, advertisers, and consumers.

[Brief Description of Drawings]

1 is a schematic block diagram showing an online federated advertising system according to the present invention.

2 is a follow-up chart illustrating a process of requesting a federation advertisement campaign by an advertiser logging in to a website of the federation advertisement system according to the present invention.

3 is a table showing how an advertising campaign for federated advertisements proceeds when users have limited access to advertisements.

4 is a flowchart illustrating a process of delivering campaign information to users, receiving male answers, and drawing a winner.

[Best form for implementation of the invention]

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic blotting diagram showing a silver line federation advertisement system according to the present invention. The federated advertising system 100 allows a large number of advertisers (10, 20, 30) and users (consumers S) 50, 60, 70, and website 200. The website 200 includes a server 210, an advertisement server 220, an award management server 230, and a shared database 240. Each of the devices that make up the federated advertising system 100 are interconnected so that data can be exchanged with each other by a wireless or wireless network such as the Internet 90.

Database 240 includes user profiles 242, which include demographic data such as gender, age, place of residence, income, occupation, education, interests, dispositions, and other personal information about the user. It consists of information.

1 and 2 together, advertisers 10, 20, and 30 may use their own computer or mobile devices or terminal-based computing devices such as personal computers, mobile phones, laptops, smartphones, handheld devices. Log in to the homepage of the server 210 of the website 200 using (computing deviations). (Step 305) Then, in step 310, click to start the advertisement request, and in step 315 it is determined whether it is a sole advertisement request, and if the answer is affirmative (YES), go to a sole advertisement server (not shown). . The sole advertisement is not a subject of the present invention and is not mentioned anymore. In step 315, if the answer is negative (NO), the process moves to step 320 to determine whether the association advertisement request, and if the answer is NO, the procedure ends. If the answer is YES, go to step 330 and enter attribute data such as the name (name) of the advertiser (10, 20, 30). Attribute data of advertisers 10, 20, 30 are stored in database 240 as advertiser profile 244.

Then go to step 335 to select the type of federated advertisement desired. The type of federated advertising is related to the combination of individual advertisements, through which a set of federated advertisements is obtained by treating and associating a plurality of advertisements to be displayed through digital media as a bundle. Each single advertisement (entry advertisement) that forms federated advertisements maintains its identity and each advertiser (10, 20, 30) of each individual advertisement (entry advertisements) may be different. Or some may be by the same advertiser 10, 20, 30. However, federated advertisements are treated as a bundle or package, so they are distributed to users (50, 60, 70) in relation to federated advertisements, awards, questionnaires, etc. It is only dealt with. Combination methods may be based on the product or industry to be advertised, and may be combined or randomly combined according to the order of advertisement requests from advertisers. That is, in the case of a product, a set of associated advertisements may be obtained by combining individual advertisements (entry advertisements) into a bundle according to a homogeneous product, a heterogeneous product, or a similar product. Also these three The merchandise classification may be mixed with each other to produce a set of associated advertisements. In the case of industries, they may be classified according to homogeneous or heterogeneous types, or they may be classified by a combination of two industries. Furthermore, the classification criteria of the product and the classification criteria of the industry may be mixed with each other to obtain a set of associated advertisements. There is no particular limit on the number of entry ads included in a set of federated advertisements, but may be limited by the recruitment period, the size of awards offered for a set of federated advertisements, and the size of participating companies. will be.

In step 340, the advertisers 10, 20, and 30 select specific advertisement (viewing) conditions. First, the advertisers 10, 20, and 30 may specify and fill in attributes or numbers of target users 50, 60, and 70 (target users), or select from a menu provided by the server 210. Demographic profiles such as gender, age, place of residence, income, occupation, education, interest, and disposition may be used as attributes of the target user (50, 60, 70). The advertisers 10, 20, 30 may also specify the number of users (target users) who will watch their advertisement, and may specify an advertisement exposure period. Specific advertisement conditions selected by each of the advertisers are stored in the advertiser profile 244 for each advertiser, and a separate file may be generated and stored.

Since the conditions selected by the advertisers (10, 20, 30) make it difficult to achieve the advertising purpose, these conditions serve as weights when calculating the advertising costs. In particular, when the advertiser 10, 20, 30 wants the precise number of target users 50, 60, 70, the advertiser 10 may be further limited to the number of correct respondents to the questionnaire described later. In other words, if the number of target users (50, 60, 70) is limited to the number of correct respondents to the survey, the users who have watched the advertisements of the advertisers (10, 20, 30) who have specified such conditions seriously and faithfully ( Since only 50, 60, and 70 will be selected, the advertising effect of the advertisers 10, 20, and 30 will ensure a very high reliability.

After completing the process of participating in the federated advertising campaign of the present invention, the advertisement server 220 divides the advertisements of the web page format provided from the advertisers 10, 20, and 30 into sets of advertisements associated with the database 240. Save it as an advertisement file 246. Alternatively, some entry advertisements may maintain a link to a server managed by each of the advertisers (10, 20, 30). Each advertisement file 246 is linked to reference specific advertisement conditions stored in the advertiser profile 244.

The server 210 creates and manages a list of federated advertisements on the homepage to clearly show how many federated advertising campaigns are currently in progress. Advertising stand The server 220 searches the database 240 upon requests from users 50, 60, and 70 to retrieve the user's computer or mobile devices or terminals such as personal computers, mobile phones, laptops, smartphones, handheld devices, and the like. Advertising data is sent to and displayed on "computing devices". The advertisement data includes associated advertisements, aggregated awards, and questionnaires. The advertisement server 220 refers to the server 210, the award management server 230 (to be described later), and the database 240 when transmitting the advertisement data to users' computers or mobile devices. This is because access rights may be restricted or advertisement campaign termination conditions may vary.

As described above, the advertisement campaign (advert i sing campaign) according to the present invention proceeds based on the associated advertisements. The associated advertisements are prepared as a set of a plurality of advertisements by combining entry advertisements classified according to products or industries into a bundle, and the advertisers can be selected based on the set of associated advertisements (10, 20, 30). ) Is distributed to users (consumers) 50, 60, and 70 according to the conditions chosen. Entry Advertisements Each advertiser 10, 20, 30 may be different and thus each entry advertisement constituting the associated advertisements may have different conditions. Therefore, although federated advertisements are treated as a bundle, the termination of entry advertisements may appear differently once an advertising campaign has progressed. However, because federated advertisements are of the same fate, the set of federated advertisements will continue to be exposed to users (50, 60, 70) by the server 210 until the conditions of the last entry advertisement are met. . Of course, an entry ad that has already been satisfied and terminated will have a message about it and the user (50, 60, 70) will decide whether or not to click on the terminated entry ad, but the set of associated advertisements will continue Are exposed to users 50, 60, and 70 until the end of the last entry ad. This means that even if the advertising campaign is a closed entry advertisement, the possibility of interest is maintained. In contrast, an entry ad that terminates first among the associated advertisements may be deleted from the set of associated advertisements and no longer exposed to users (50, 60, 70).

It should be noted that in step 340 of FIG. 2, when an advertisement cost is determined for entry advertisements constituting associated advertisements in step 340, the award provided to users 50, 60, and 70 is determined. This award is determined by the server 210 according to the criteria set by the operator. The server 210 is responsible for paying by the advertiser 10, 20, 30 of each of the entry ads participating in the federated advertising campaign. After calculating the advertising cost, a certain percentage of the advertising cost is determined as an award. Awards may be awarded at a uniform rate for all entry ads participating in a federated advertising campaign, or different rates may be applied for each of the entry ads.

In this way, once the individual awards provided to users 50, 60, and 70 for each of the entry advertisements are determined, the individual awards are summed together to obtain added awards. This is the case when different rates are applied for each of the entry advertisements. When awards are set at a uniform rate, the same applies to individual awards obtained by applying a certain ratio to each advertisement cost of the entry advertisements, or to adding up an advertisement ratio of each of the entry advertisements and then applying a certain ratio. This summed award is the prize paid to users 50, 60, and 70 in an advertising campaign for one set of associated advertisements. Data relating to the award is stored and managed in the database 240 as an award file 250.

Here, the advertiser (10, 20, 30) of each entry ad participating in the federated advertising campaign receives a special prize for users (50, 60, 70) at his own expense for the advertiser (10, 20, 30). You can also provide This special prize is paid to users 50, 60, and 70 separately from the sum of the awards provided by server 210.

Since the awards provided in connection with the entry advertisements are determined by the server 210 rather than the advertisers 10, 20, 30, it is possible to set a large amount of awards, and in this way the server in connection with the entry advertisements. Since the summed awards determined by 210 are distributed to users 50, 60, and 70 (consumers) online, the resultant sum of the advertising costs is very large. Huge awards are enough to motivate consumers' attention and motivation to participate, and the so-called advertising lottery principle can be realized so that the participating consumers will naturally watch the advertisement with a sincere heart (just in the hope of winning the lottery). will be. Furthermore, as will be clear from the description of the questionnaire and the lottery described below, the consumer views and responds to all the entry advertisements in connection with a questionnaire such as a quiz given for each of the entry advertisements constituting the associated advertisements. Consumers do not necessarily have to watch all the associated advertisements because they do not have to be sent to. This reduces the psychological disapproval of consumers' associated advertising. Furthermore, if all the advertised audiences are humbling, the odds of winning are increased because they are entitled to the same lottery for the correct answer to each questionnaire. Rather, it is a factor that increases the consumer's willingness to participate in the associated advertisements. In other words, the higher the answer to more advertisements, the higher the chances of winning.

Therefore, according to the federated advertising system and method of the present invention, although a number of existing individual advertisements are executed to provide various types of rewards to consumers, the existing individual advertisements can lead to a result that cannot be achieved. . In other words, according to the federated advertising campaign of the present invention, even though the awards provided for individual entry advertisements are not very large, the combined awards are approached to consumers because large sums exceeding expectations are obtained. For example, even if the combined awards are users (consumers) who participated in a specific individual entry advertisement for the combined advertising campaign of 1 billion, the combined advertising system of the present invention may be a winner of 1 billion, which is the sum of the prizes.

Referring back to FIGS. 1 and 2, advertisers 10, 20, 30 may connect to server 210 and specify specific advertisement (viewing) conditions in relation to target users at step 340, which conditions These limits the access rights of certain users 50, 60, 70 to a particular entry ad among the entry ads that make up a set of associated advertisements. Restriction of access based on demographic profiles of advertisers (1 20, 30) selected by their advertisers will drive federation advertising campaigns into various aspects. Access rights can be classified into general access rights and application access rights for surveys. General access is the type of free viewing of federated entry advertisements. Maternal access is a type that allows participants to participate in the decision-making process after watching advertisements and surveys. Therefore, if there is a restriction on the access to the males and females, they will not be able to participate in the decision-making process. This is another attraction for advertisers participating in the federation campaign.

Referring to FIG. 3 together with FIGS. 1 and 2, FIG. 3 is a table for showing an aspect of an advertisement campaign of federated advertisements as users restrict access to advertisements. 3 is a diagram illustrating how a federated advertising campaign proceeds when an advertisement condition is attached to each of the entry advertisements constituting a set of federated advertisements. For convenience of description, the number of entry advertisements and the number of users are limited to three. It was.

In a given federated advertising campaign, for each of the three entry advertisements, the user 50 has access to the advertiser 10 and the advertiser 30's entry advertisements, but does not have access to the advertiser 20's entry advertisements. (Gender restrictions). User in the same way (60) has access to the advertisements of advertiser 30, but cannot participate in the entry advertisements of advertiser 10 and advertiser 20 (restrictions on geography, gender and geography, respectively), and users ( ₇₀ ) are also advertisers (30) You can only participate in the entry of the ad because the entry of the advertiser 10 and advertiser 20 is restricted by gender and age respectively.

As described above, even if the advertisements are included in the set of the associated advertisements according to the conditions applied to each of the advertisements in the federated advertisement campaign of the present invention, the advertisers (10. 20, 30), the effectiveness of the combined advertising campaign, especially enjoyed, it is possible to fully reflect the conditions desired by each advertiser. In other words, while maintaining the characteristics of the associated advertising campaign, the identity of individual entry advertisements is maintained.

Referring now to FIG. 4 in conjunction with FIGS. 1 and 2, FIG. 4 is a flowchart showing a process of delivering campaign information to users and receiving winners by drawing winners. In FIG. 4, for convenience of explanation, the procedure is performed in units of one or more entry advertisements constituting associated advertisements. When the set of federated advertisements is complete and ready to launch a federated advertising campaign, federated advertisements are delivered to the users' computers (50, 60, 70) or mobile devices with relevant information. Delivery to users 5, 60, 70 is processed by award management server 230 with reference to server 210, ad server 220, and database 240. The award management server 230 may send the campaign information to users 50 including campaign information including a plurality of federated advertisements (ie, entry advertisements constituting a set of federated advertisements), a summed award, and a question (quest ionnai re). , 60, 70) to computer or mobile devices. The awards combined with the associated advertisements are detailed above. Therefore, only the questionnaire is described here. The questionnaire included in the campaign information delivered to users 50, 60, and 70 is stored as question file 248 in database 240 as a document file created in association with a set of associated advertisements. The questionnaire may be written by the advertisers 10, 20, 30 or may be provided by the server 210. The questionnaire is a means for determining at least one winner who, on the one hand, fulfills the advertising objectives of each of the entry advertisements that make up the associated advertisements and on the other hand pays the aggregated award. And the two are closely related to each other. As described above, the summed awards associated with a set of associated advertisements are delivered to users 50, 60, and 70. Providing aggregated awards to users (50, 60, 70) significantly increases the motivation of users to participate, thereby reducing the number of ad viewers The purpose is to obtain efficient advertisement results in terms of inducing users' participation. If the sum of the awards to achieve these factors is focused on quantity, then the questionnaire is to deliver advertising content to users in practical terms. This is because the questionnaire consists of questions, surveys, quizzes, etc. related to the content of each of the entry advertisements.

In other words, the summed awards provide users with huge rewards, so users who wish to answer an entry ad of all or some of the associated advertisements to earn this reward are asked to complete a questionnaire related to the entry ad to which their reply is to be sent. Because you will watch.

The questionnaire includes all the individual questionnaires associated with each of the entry advertisements that make up the associated advertisements, where the individual questionnaires may be written in individual document files or in one consolidated document file.

When there is a request for federated advertisements from users 50, 60, 70 via server 210 or a set of federated advertisements ready to run a federated advertising campaign, the award management server 230 Delivery of the campaign information is started. (Step 405 of FIG. 4) Delivery of campaign information proceeds for each of the entry advertisements making up a set of associated advertisements.

The users 50, 60, 70 receiving the campaign information will be determined according to the demographic conditions selected by the advertiser of each of the entry advertisements that make up the set of associated advertisements. Therefore, some users will receive all of a set of associated advertisements, while others will only receive some of them. For example, referring again to FIG. 3, in the case of the user 50, the advertisements of the advertiser 10 and the advertiser 30 will be delivered, and the users 60, 70 may receive the advertisements of the advertiser 30. Only you will be delivered. Surveys are the same as advertising.

Alternatively, it would be possible to deliver all of a set of associated advertisements and surveys related to advertisements to all users (50, 60, 70) without discrimination. In this case, for each entry, a message will be attached that specifies the restriction of access to the survey for the survey.

Note that all users 50, 60, and 70 are forwarded the summed word as far as the award information is concerned.

Referring again to FIG. 4 together with FIGS. 1 and 2, the award management server 230 may advertise user profiles 242 and advertisements of the server 210 and the database 240 before delivering the campaign information. The main profile 244 is checked to determine whether the user to be delivered is a member. (Step 410) If the answer is YES, go to step 415 to determine whether the user has access restriction. If the answer is YES, go to step 420 to deliver the campaign information to the member computer or mobile device along with a cover page regarding access restriction. If a user (50, 60, 70) who is to be delivered for an entry ad to be delivered due to access restrictions cannot view the entry ad itself, then simply "a brief message specifying the reason for not being able to view or restricting the access to the mama for questionnaires." (Unavailable or limited access to the survey entry) may only be sent to users 50, 60, 70. This also applies to the following.

If the answer is NO in step 415, go to step 425 to deliver the campaign information to member computers or mobile devices. In this case, users 50, 60, and 70 will receive unlimited campaign information.

If the answer is NO in step 410, go to step 430 to collect demographic data of the user connected through the server 210, and then go to step 435 to see if the user has access restriction. If the answer is NO, go to step 425 and send unlimited campaign information to member computers or mobile devices. If the answer is YES, go to step 440 to send the campaign information along with a beacon about access restriction or a brief message about not being able to view.

Various methods of distributing campaign information may be published or e-mailed as web banner advertisements on websites. The server 210 may distribute an application developed to demonstrate the federated advertising system and method of the present invention through an app store or a place store, and may be downloaded through the homepage of the server 210. It may be. For users (members who have downloaded and installed the application on their computers or mobile devices), the website 200 will send campaign information directly to the user's computer or mobile devices.

The award management server 230 not only delivers campaign information to users 50, 60, and 70, but also receives response data from users, computers or mobile devices, and sends response data 252 to the database 240. Save as). Responses from respondents are collected for each of a set of associated advertisements (ie, each entry advertisement) and sorted by time unit or by a constant cumulative number of received voting data, either in units or in real time. The collected answers are accumulated in the number of target users of the advertiser when the advertiser 10, 20, 30 sets the number of target users. Referring again to FIGS. 1, 2, and 4, the award management server 230 collects the voice answers from the computers or mobile devices of the users 50, 60, and 70 and uses the database 240 as the voice answer data 252. ).

In the case of a response to a separate questionnaire for each set of associated advertisements (each entry advertisement), there is no problem with classification. In the case of the unanswered question about the integrated questionnaire, the questionnaire corresponding to each entry advertisement is examined and classified.

The award management server 230 collects male and female responses from users 50, 60, and 70, and responses corresponding to entry advertisements having a condition regarding the number of target users among the responses are the targets of the entry advertisements. Accumulate in the number of users. The server 210 checks whether a target number of target users has been reached for the entry advertisement, and determines whether to advertise an advertisement campaign for the entry advertisement. If the target number of users has not been reached, the answer data collection continues. (Step 450 of FIG. 4)

Once the number of target users has been reached in step 450, the process moves to step 455 to extract the correct voting data from the responses. The award management server 230 has a screening program that selects the right response data among the answers collected from the users 50, 60, and 70. If the questionnaire is a quiz, the correct response data will be the correct answer. If the questionnaire asks the respondents or not, the correct response data will be in favor or disapproval of it. This will be a good answer to the expected answers. The correct response data selected by the screening program is stored in the database 240 as the correct response data 254.

Here, if the advertiser has set the number of target users for his or her entry ad as the number of correct respondents to his survey, step 450 is to check whether the number of target users has been reached and to select the correct voting data 455 Will be processed in parallel.

The correct answer data 254 is determined and stored for each of the entry advertisements that make up the associated advertisements, which is determined by the advertiser (10, 20, 30) as a condition for his entry advertisement. The number of correct respondents is for checking. Further, correct response data 254 is necessary because one or more winners must be determined for the summed award.

Once the correct ques- tion data is obtained, the process proceeds to step 460 where a lottery is conducted to determine one or more winners (Fig. 4 step 460). It is executed when the advertisement campaign for all the constituent entry advertisements is finished and thus all the correct response data 254 for each of the entry advertisements is ready. However, if there is a condition for the expiration of the period, the draw will be executed after the expiration of the period. Prizes will be awarded to one or more selected winners within the combined awards. In other words, if there is only one final winner, the sum of the awards will be paid to that person. If there are several final winners, the winner will be awarded according to the ranking determined by the server. The decision program of the award management server 230 determines one or more winners by lottery among the correct answer data 254. When delivering the campaign information to users (50, 60, 70), the user's access to the campaign information is restricted according to the conditions specified by the advertiser (10, 20, 30) for each of the entry advertisements that make up the associated advertisements. At the time of the lottery, the correct answer data is sufficient. In other words, all correct answer data are entitled to participate in the draw.

To illustrate this, if the questionnaire is a quiz and therefore the correct response data is the correct answer, referring back to FIG. 3, the user 50 has access to the advertisements of the advertiser 10 and the advertiser 30 and thus the user 50 Request a federated advertising campaign from the server 200, 210, 220, 230 of the website 200 refers to the database 240, the campaign information of the advertiser (10) and ¾ campaign information of the advertiser (30) On the user's 50's computer or mobile devices. At this time, if the questionnaire is an integrated questionnaire written in one document, a message about an entry advertisement that may or may not be participated by the user 50 is displayed. In the same way, the user 60 and the user 70 can participate only in the advertisement of the advertiser 30, and thus the two users 60 and 70 can only view the campaign information of the advertiser 30.

In the lottery, the user 50 watched the advertisements of the advertiser 10 and the advertiser 30 and then sent a questionnaire for the questionnaire to the website 200 and at least one of the two questions was determined. If the answer is selected by the program, the user 50 can participate in the winner determination process. If the two users 60, 70 respond to the advertiser 30's response, the two users can participate in the drawing process.

The present invention has been described in detail based on the preferred embodiments, which are exemplary and can be variously modified by those of ordinary skill in the art without departing from the scope of the appended claims.

Claims

[Range of request]

[Claim 11

A plurality of computing devices connected to each other via a network;

A server comprising a set of federated advertisements obtained by associating a plurality of entry advertisements to be treated as a bundle, an award provided in association with the federated advertisements, and a questionnaire associated with the federated advertisements;

Wherein the associated advertisements, the award, and the questionnaire are transmitted from the server to each of the computing devices via the network; And

Wherein the server executes a decision process of selecting at least one winner for providing the award in selected correct answers among the answers from users of the computing devices for the questionnaire:

Online federation advertising system based on a plurality of ads including.

[Claim 2]

The method of claim 1,

Each of the entry advertisements constituting the associated advertisements maintains its own identity as an individual advertisement,

The federated advertising campaign is carried out by treating the federated advertisements as a bundle in relation to the distribution, award, or questionnaire of the entry advertisements from the server to the computing devices.

Online federated advertising system based on a plurality of advertisements.

[Claim 3]

The method of claim 2,

Wherein at least one of the entry advertisements is treated as a bundle, further including access restriction, whereby the associated advertising campaign proceeds;

Online federated advertising system based on a plurality of advertisements.

[Claim 4]

The method of claim 1,

The union of the entry advertisements may be obtained by any of the products or businesses to be advertised, the order of advertisements, or a random combination.

Online federated advertising system based on a plurality of advertisements.

[Claim 5]

The method of claim 1, A hidden line federated advertising system based on a plurality of advertisements, wherein an award provided in association with the associated advertisements is determined by the server.

[Claim 6]

The method of claim 1,

The award is obtained by applying a uniform ratio determined by the server for all the entry advertisements constituting the associated advertisements,

Online federated advertising system based on a plurality of advertisements.

[Claim 7]

The method of claim 6,

Wherein the award is obtained by applying the uniform ratio to the advertisement cost of each of the entry advertisements,

Online federated advertising system based on multiple advertisements.

[Claim 8]

The method of claim 1,

The award is obtained by applying a different ratio set by the server for each of the entry advertisements constituting the associated advertisements,

Online federated advertising system based on multiple advertisements.

[Claim 9]

The method of claim 1, wherein.

The award is obtained by applying a predetermined ratio determined by the server to an advertising fee determined for each of the entry advertisements constituting the associated advertisements,

Online federated advertising system based on a plurality of advertisements.

[Claim 10]

The method of claim 1,

At least one of the entry advertisements constituting the associated advertisements further comprises a condition regarding a target user designated by an advertiser,

Online federated advertising system based on a plurality of advertisements.

[Claim 11]

The method of claim 10,

The condition is the number of target users;

Online federated advertising system based on a plurality of advertisements.

[Claim 12] The method of claim 11,

And the number of target users is determined by the number of male and female answers to the questionnaire.

[Claim 13]

In U,

At least one of the entry advertisements constituting the federated advertisements further comprises restricting access of certain users among users of the computing devices.

[Claim 14]

The method of claim 13,

The above restriction of access is based on demographic profile,

Hidden line fed advertising system based on a plurality of advertisements.

[Claim 15]

The method of claim 13,

The online federation advertising system based on the plurality of advertisements, wherein said restriction of access restricts eligibility to enter the lottery to determine the winner.

[Claim 16]

The method of claim 1,

At least one of the entry advertisements constituting the associated advertisements comprises demographic conditions relating to a user to view an advertisement,

Determining whether the at least one entry advertisement having the demographic condition is delivered according to whether the users meet the demographic condition,

Online federated advertising system based on a plurality of advertisements.

[Claim 17]

The method of claim 1,

And restricting access to the at least one entry advertisement having the demographic condition according to whether the users meet the demographic conditions.

[Claim 18]

The method of claim 17, A system for advertizing a hidden line based on a plurality of advertisements, wherein said restriction of access restricts eligibility to enter a lottery to determine a winner.

[Claim 19]

The method of claim 1,

Wherein the survey comprises individual surveys associated with each of the entry advertisements that make up the federated advertisements,

Online federated advertising system based on multiple advertisements.

[Claim 20]

The method of claim 1,

All of the correct answers to each of the entry advertisements are eligible to participate in the winner determination process.

Online federated advertising system based on a plurality of advertisements.

[Claim 21]

The method of claim 1,

The probability of winning is proportional to the number of correct answers for each of the entry advertisements sent from each of the users of the computing devices,

Online federated advertising system based on a plurality of advertisements.

[Claim 22]

A set of federated advertisements obtained by associating a plurality of entry advertisements to be treated as a bundle, an award provided in connection with the federated advertisements, and a questionnaire relating to the federated advertisements, is plural by the server. Providing over the network to computing devices of the network;

Receiving, via the server, the answers to the questionnaire sent from users of the computing devices via the network;

Selecting, by the server, correct responses among the responses to the questionnaire; And

Determining, by the server, at least one winner for providing the award among the correct responses;

Online federation advertising method based on a plurality of ads including.

[Claim 23]

The method of claim 22,

Each of the entry advertisements constituting the associated advertisements is a reader as a separate advertisement. Keep the castle,

The federated advertising campaign proceeds by the federated advertisements being treated as a bundle in connection with the distribution, award, or questionnaire of the entry advertisements from the server to the computing devices.

Online federation advertising method based on multiple advertisements.

[Claim 24]

The method of claim 23, wherein

Wherein at least one of the entry advertisements is treated as a bundle further including access restriction, whereby the associated advertising campaign is carried out,

Online federation advertising method based on a plurality of advertisements.

[Claim 25]

The method of claim 22,

The association of the entry advertisements may be obtained by any of the products or businesses to be advertised, the order of advertisements, or a random combination.

Hidden Line Association Advertising Method Based on Multiple Advertisements.

[Claim 26]

The method of claim 22,

And an award provided in association with the federated advertisements is determined by the server.

[Claim 27]

The method of claim 22,

Wherein the award is obtained by applying a uniform ratio determined by the server to all of the entry advertisements constituting the associated advertisements,

Online federation advertising method based on a plurality of advertisements.

[Claim 28]

The method of claim 27, wherein _.

The award is obtained by applying the uniform ratio to the advertisement cost of each of the entry advertisements.

Online federation advertising method based on a plurality of advertisements.

[Claim 29]

The method of claim 22,

The award is awarded for each of the entry advertisements that make up the associated advertisements. Obtained by applying different ratios set by existing servers,

Online federation advertising method based on a plurality of advertisements.

[Claim 30]

The method of claim 22,

And wherein the award is obtained by applying a predetermined ratio determined by the server to an advertisement fee determined for each of the entry advertisements constituting the associated advertisements.

[Claim 31]

The method of claim 22,

Online federation advertising method based on a plurality of advertisements.

[Claim 32]

The method of claim 31, wherein

Where the condition is the number of target users,

Online federation advertising method based on a plurality of advertisements.

[Claim 33]

The method of claim 32,

[Claim 34]

The method of claim 22,

And at least one of the entry advertisements constituting the federated advertisements further comprises restricting access rights of specific users among users of the computing devices.

[Claim 35]

The method of claim 34,

Wherein said restriction of access restricts eligibility to participate in a lottery to determine a winner.

[Claim 36]

The method of claim 34,

The above restriction of access is based on demographic profile, Online federation advertising method based on a plurality of advertisements.

[Claim 37]

The method of claim 22,

And restricting access to the at least one entry advertisement having the demographic condition according to whether the users meet the demographic condition.

[Claim 38]

The method of claim 22,

All of the correct answers to each of the entry advertisements are eligible to participate in the winner determination process,

Online federation advertising method based on multiple advertisements.