JP4941080B2 - Network advertisement distribution system, network advertisement distribution apparatus, method and program - Google Patents

Network advertisement distribution system, network advertisement distribution apparatus, method and program Download PDF

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JP4941080B2
JP4941080B2 JP2007120885A JP2007120885A JP4941080B2 JP 4941080 B2 JP4941080 B2 JP 4941080B2 JP 2007120885 A JP2007120885 A JP 2007120885A JP 2007120885 A JP2007120885 A JP 2007120885A JP 4941080 B2 JP4941080 B2 JP 4941080B2
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user
terminal
information processing
information
relationship
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JP2007317177A (en
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順一 國土
芳浩 小野
岳彦 柏木
孝 白木
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日本電気株式会社
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Description

  The present invention relates to a network advertisement distribution system, a network advertisement distribution apparatus, a method, and a program, and more particularly, to a network advertisement distribution system, a network advertisement distribution apparatus, a method, and a program that perform advertisement distribution using a social network service system.

  The traditional AFFILIATE delivery model on the Internet homepage directs the buyer to the site by writing a recommendation article even if the user has not actually purchased the product. It was a thing.

Next, a conventional affiliate advertisement model will be described with reference to FIG.
As shown in FIG. 13, in the conventional affiliate advertisement model, AFFILIATER (user who receives sales promotion expenses) 100 and BUYER (user who purchases goods) 200 are completely separated. 2) Register in the affiliate system, set a Recommend article in step (3), BUYER 200 refers to the product in the store 300 via the website 400 in steps (4) and (5), steps (6), ( 7) The sale is completed, and the sales promotion costs (AFFILIATE) accompanying the purchase are provided in steps (8) and (8 ').

In addition, as a conventional network advertisement distribution system, Patent Document 1 proposes a Web server that promotes exchange between friends held by each member, facilitates community management, and manages a friend database for each member. Patent Document 2 proposes a network advertising method and system for effectively advertising product sales using web pages.
JP 2002-56000 A JP 2002-83213 A

However, the conventional network advertisement distribution system has the following problems.
For example, a reliability problem. Because even unpurchased customers can write Recommended articles, there is a problem of lack of credibility, because there are people who pretend to be customers and entice other customers, There is a problem that can not be trusted in sites such as anonymity and those who have no friendship.

  Another problem is that whether or not the product has been purchased is not reflected in the reliability, but it is also a problem that the method is a rating method that does not depend on the purchase price. In the first place, the current AFFILIATE system has 1 There was no system to provide promotional costs to multiple AFFILIATER for a single purchase.

  In addition, there was no way to evaluate the distribution of sales promotion expenses based on the amount of each purchase price for multiple AFFILIATER for a certain sale. In actual distribution and the existing AFFILIATE system, the sales promotion costs for the sales may increase or decrease depending on the size of the new sales. However, the distribution of sales promotion expenses for new sales did not change depending on the amount of purchases in the past.

  Also, there is a problem with the description work (INPUT) of the recommended article, and writing the recommended article is a troublesome work especially for terminals that are difficult to input, such as mobile phone terminals, so it is easier. The INPUT method was a problem.

  In addition, there is a problem with the recommended article reference work (OUTPUT), and referencing the recommended article is a troublesome work especially for terminals with a small display display area such as a mobile phone terminal. A simple reference work (OUTPUT) method is required.

  The present invention has been made in view of the above circumstances, and is a network advertisement distribution system and network advertisement distribution apparatus capable of notifying a user of reliable information and improving sales promotion, which are the problems described above. It is an object to provide a method and a program.

  In order to achieve this object, the present invention has the following features.

A network advertisement distribution system according to the present invention includes:
Multiple devices,
First information processing means for storing user purchase information corresponding to each of the plurality of terminals;
A network advertisement distribution system comprising: a second information processing unit that stores an aggregate in which the user is registered;
A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing means of the user information of the second terminal,
The first information processing means includes
When the purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing means, the second information processing means relates to the user of the extracted second terminal. If the user of the first terminal having the relationship is extracted and the purchase information of the user of the first terminal having the relationship is present, the first terminal user having the relationship is extracted. Allocate sales promotion costs to the two information processing means,
The second information processing means includes:
A part of the sales promotion cost is allocated to users of the first terminal having the relationship, or when there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion is performed. A part of the cost is distributed to each user of the plurality of first terminals having the relationship at a distribution ratio dynamically calculated according to the content of the purchase history of each user. It is characterized by.
A network advertisement distribution system according to another aspect of the present invention is as follows.
Multiple devices,
First information processing means for storing user purchase information corresponding to each of the plurality of terminals;
A network advertisement distribution system comprising: a second information processing unit that stores an aggregate in which the user is registered;
A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notification of purchase information of the user of the second terminal to the first information processing means;
The first information processing means includes
When the information of the user of the second terminal extracted from the aggregate is notified by the second information processing means, the second information processing means has a relationship with the extracted second terminal. When the user of the first terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and there is a purchase history of the user of the first terminal having the relationship, the user has at least the relationship. Allocate the sales promotion cost to the user of the first terminal, or if there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion cost has at least the relationship. Allocating to each user of the plurality of first terminals at a distribution ratio dynamically calculated according to the contents of each user's purchase history
It is characterized by that .

Moreover, the network advertisement distribution device according to the present invention includes:
First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
A second information processing means for storing an aggregate in which the user is registered, and a network advertisement distribution device comprising:
A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing means of the user information of the second terminal,
The first information processing means includes
When the purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing means, the second information processing means relates to the user of the extracted second terminal. If the user of the first terminal having the relationship is extracted and the purchase information of the user of the first terminal having the relationship is present, the first terminal user having the relationship is extracted. Allocate sales promotion costs to the two information processing means,
The second information processing means includes:
A part of the sales promotion cost is allocated to users of the first terminal having the relationship, or when there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion is performed. A part of the cost is distributed to each user of the plurality of first terminals having the relationship at a distribution ratio dynamically calculated according to the content of the purchase history of each user. It is characterized by.
A network advertisement distribution device according to another aspect of the present invention is as follows.
First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
A second information processing means for storing an aggregate in which the user is registered, and a network advertisement distribution device comprising:
A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notification of purchase information of the user of the second terminal to the first information processing means;
The first information processing means includes
When the information of the user of the second terminal extracted from the aggregate is notified by the second information processing means, the second information processing means has a relationship with the extracted second terminal. When the user of the first terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and there is a purchase history of the user of the first terminal having the relationship, the user has at least the relationship. Allocate the sales promotion cost to the user of the first terminal, or if there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion cost has at least the relationship. Allocating to each user of the plurality of first terminals at a distribution ratio dynamically calculated according to the contents of each user's purchase history
It is characterized by that.

The network advertisement distribution method according to the present invention includes:
First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
A network advertisement distribution method performed by a network advertisement distribution apparatus having second information processing means for storing an aggregate in which the user is registered,
Registering the user of the first terminal in the aggregate as a user having a predetermined relationship with the user of at least one second terminal registered in the aggregate;
When purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal are predetermined. The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing means of the user information of the second terminal,
By the first information processing means,
When the purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing means, the user of the extracted second terminal is sent via the second information processing means. If there is a purchase history of the user of the first terminal having the relationship, the user of the first terminal having the relationship is referred to and purchase information of the user of the first terminal having the relationship is extracted. Distributing sales promotion expenses to the second information processing means;
By the second information processing means,
A part of the sales promotion cost is allocated to users of the first terminal having the relationship, or when there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion is performed. A part of the cost is distributed to each user of the plurality of first terminals having the relationship at a distribution ratio dynamically calculated according to the content of the purchase history of each user. It is characterized by.
A network advertisement distribution method according to another aspect of the present invention is as follows.
First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
A network advertisement distribution method performed by a network advertisement distribution apparatus having second information processing means for storing an aggregate in which the user is registered,
Registering the user of the first terminal in the aggregate as a user having a predetermined relationship with the user of at least one second terminal registered in the aggregate;
When purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal are predetermined. The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notification of purchase information of the user of the second terminal to the first information processing means;
By the first information processing means,
When the information of the user of the second terminal extracted from the aggregate is notified by the second information processing means, the relationship with the extracted second terminal via the second information processing means If there is a purchase history of the user of the first terminal having the relationship, the purchase information of the user of the first terminal having the relationship is referred to, and at least the relationship is obtained. If there is a user corresponding to each of the plurality of first terminals having the relevance, the sales promotion cost is at least the relevance. To each user of a plurality of first terminals having a distribution ratio dynamically calculated according to the contents of each user's purchase history
It is characterized by that.

In addition, the network advertisement distribution program according to the present invention includes:
A first information processing function for storing user purchase information corresponding to each of a plurality of terminals;
A network advertisement distribution program for causing a computer to execute a network advertisement distribution apparatus having a second information processing function for storing an aggregate in which the user is registered;
A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
By causing the computer to execute the network advertisement distribution program,
The purchase information of the user of the first terminal, if from the first information processing function is notified to the second information processing functions, the by the second information processing function, the user and a predetermined first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing function of the user information of the second terminal,
When purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing function, the first information processing function causes the second information processing function to pass through the second information processing function. The user of the first terminal having a relationship with the extracted user of the second terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and the user of the first terminal having the relationship If there is a purchase history of, sales promotion costs are allocated to the second information processing function,
The second information processing function allocates a part of the sales promotion cost to the users of the first terminal having the relationship, or a user corresponding to each of the plurality of first terminals having the relationship. If present, a part of the sales promotion cost is dynamically distributed to each user of the plurality of first terminals having the relationship according to the contents of the purchase history of each user It is characterized by distributing by ratio .
A network advertisement distribution program according to another aspect of the present invention is as follows.
A first information processing function for storing user purchase information corresponding to each of a plurality of terminals;
A network advertisement distribution program for causing a computer to execute a network advertisement distribution apparatus having a second information processing function for storing an aggregate in which the user is registered;
A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
By causing the computer to execute the network advertisement distribution program,
When purchase information of the user of the first terminal is notified from the first information processing function to the second information processing function, the second information processing function allows the purchase information of the user of the first terminal to be predetermined. The user of the second terminal having the relationship of Notifying the purchase information of the user of the second terminal to the first information processing function,
When the user information of the second terminal extracted from the aggregate is notified by the second information processing function, the first information processing function passes the second information processing function through the second information processing function. The user of the first terminal having the relationship with the extracted second terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and the purchase history of the user of the first terminal having the relationship is extracted. If there is a user corresponding to each of the plurality of first terminals having the relevance, the sales promotion expenses are allocated to at least the user of the first terminal having the relevance, Distributing the sales promotion fee to each user of the plurality of first terminals having the relevance at a distribution ratio dynamically calculated according to the contents of the purchase history of each user.
It is characterized by that.

  According to the present invention, it is possible to notify a user of reliable information and improve sales promotion.

  First, the features of the network advertisement distribution system according to the present embodiment will be described with reference to FIG. 1, FIG. 5, and FIG.

  As shown in FIG. 1, the network advertisement distribution system in the present embodiment stores a plurality of terminals (corresponding to 11 to 13) and user purchase information corresponding to each of the plurality of terminals (11). This is a network advertisement distribution system having information processing means (corresponding to the store 20) and second information processing means (corresponding to the SNS 30) for storing the aggregate in which the user is registered.

  As shown in FIG. 5, the user (user A) of an arbitrary terminal (for example, terminal 11) is the terminal of at least one other terminal (for example, terminal 12 or terminal 13) registered in the aggregate. The user (user B, user C) is registered in the aggregate as a user having a predetermined relationship.

  And as shown in FIG. 6, when the purchase information of the user (user A) of an arbitrary terminal (11) is notified from the first information processing means (20) to the second information processing means (30) In addition, the second information processing means (30) sends a user (user B, user C) of another terminal (12, 13) having a predetermined relationship with a user (user A) of an arbitrary terminal (11). It is extracted from the aggregate, and the purchase information of the user (user A) of an arbitrary terminal (11) is notified to the users (user B, user C) of the extracted other terminals (12, 13). To do.

  Thereby, reliable information (purchasing information of the user A) is notified to the user (user B, user C), and sales promotion can be improved. In addition, as purchase information, it is possible to apply the information containing the information of the goods or service which the user A purchased from the commercial site, for example. Further, the first information processing means (20) and the second information processing means (30) can be constructed so that they exist separately and independently as shown in FIG. As shown, it can be constructed to exist in an integrated manner. Hereinafter, a network advertisement distribution system according to the present embodiment will be described with reference to the accompanying drawings.

  FIG. 1 is a diagram showing a configuration of a network advertisement distribution system.

  The network advertisement distribution system includes terminals 11 to 13, a store 20, and an SNS (Social Network Service) 30.

  The terminals 11 to 13 are terminals that can perform purchase processing such as a mobile phone terminal, a PC, and an RFID prepaid / postpaid card. Further, the terminals 11 to 13 may be terminals having a function of simply notifying one's own ID by RFID or magnetism. The terminal 11 performs a purchasing activity at the store 20 and transmits a friendship to the SNS 30.

  The store 20 includes a friend relationship inquiry unit 21, a sales management unit 22, and a user ID / purchase history database 24. The sales management unit 22 includes a user ID / purchase history management unit 23.

  The friend relationship inquiry unit 21 inquires of the SNS management unit 31 about the friend relationship network of the terminals 11 to 13. The sales management unit 22 manages sales of merchandise / services and history data thereof.

  The user ID / purchase history management unit 23 in the sales management unit 22 accesses the user ID / purchase history database 24 and manages purchase history data. The user ID / purchase history database 24 stores a purchase history for each user ID.

  The SNS 30 includes an SNS management unit 31, a purchase history notification unit 33, and a user ID / friend relationship database 34. The SNS management unit 31 includes a user ID / friend relationship management unit 32.

  The SNS 30 provides friendship information to the users A to C who own the terminals 11 to 13 and provides a communication service. In addition, the SNS 30 manages target users who have contributed to product sales and service sales, and information about the degree of contribution, and determines distribution contents of sales promotion expenses (AFFILIATE).

  The SNS management unit 31 performs SNS service processing. The user ID / friend relationship management unit 32 in the SNS management unit 31 accesses the user ID / friend relationship database 34 and manages friend relationship data.

  Further, the purchase history notifying unit 33 transmits the contents of the products / services purchased by the friend to the users A to C who own the terminals 11 to 13. The user ID / friend relationship database 34 stores friend relationship information between user IDs.

  In the configuration shown in FIG. 1, it is assumed that the store 20 and the SNS 30 are sold and serviced by different operators. However, in particular, when the same business provider provides the service, as shown in FIG. 2, the user ID / purchase history database 24 and the user ID / friend relationship database 34 are combined into one user ID / purchase history / friend. It is also possible to construct so as to be shared as the relational database 35.

  Next, operations in the present embodiment will be described with reference to FIGS. It is assumed that no data is registered in the user ID / purchase history database 24 and the user ID / friend relationship database 34 in the initial state.

  With reference to FIG. 3, the case where the user registration of the SNS service is performed to SNS30 from the terminals 11-13 is demonstrated.

  First, a case where the user of the terminal 11 performs user registration with the SNS 30 will be described. The user of the terminal 11 requests user registration from the user ID / friend relationship management unit 32 (step S1).

  The user ID / friend relationship management unit 32 issues a user ID, and registers the issued user ID in the user ID / friend relationship database 34 (step S2).

  The issuing method of the user ID is not particularly limited, and any issuing method can be applied as long as the user ID can be issued uniquely. For example, the user ID / friend relationship management unit 32 Can be issued uniquely, or can be issued uniquely by the user of the terminal 11.

  When the user ID / friend relationship management unit 32 uniquely issues, the user ID / friend relationship management unit 32 assigns ID = ‘XXX’ to the user of the terminal 11. Then, the user ID / friend relationship management unit 32 transmits the user ID to the terminal 11 (step S3).

  Next, a case where the user of the terminal 12 performs user registration with the SNS 30 will be described. The user registration of the terminal 12 is performed in the same manner as the user registration of the terminal 11 described above. In this case, the user ID / friend relationship management unit 32 assigns ID = 'YYY' to the user of the terminal 12 (step (See S4 to S6). In addition, the user registration of the terminal 13 is performed in the same manner. When the user of the terminal 13 performs the user registration in the SNS 30, the user ID / friend relationship management unit 32 gives the user of the terminal 13 ID = ' ZZZ ′ is assigned (see steps S7 to S9).

  As a result, the SNS 30 registers ID = ‘XXX’, ID = ‘YYY’, and ID = ‘ZZZ’ in the user ID / friend relationship database 34.

  The above-described user ID registration process has been described for the case where the user ID is registered in the user ID / friend relationship database 34, but the same process is performed when the user ID is registered in the user ID / purchase history database 24. It will be.

  In the network advertisement distribution system shown in FIG. 1, the SNS 30 is configured so that the user ID managed by the user ID / friend relationship database 34 and the user ID managed by the user ID / purchase history database 24 are related to each other. The user ID is transmitted to and received from the store 20, and the user ID managed by the user ID / friend relationship database 34 and the user ID managed by the user ID / purchase history database 24 are controlled to be the same. To do.

  For example, the SNS 30 registers ID = 'XXX', ID = 'YYY', and ID = 'ZZZ' in the user ID / friend relationship database 34 by the above-described user ID registration process. . In this case, the SNS 30 transmits ID = 'XXX', ID = 'YYY', and ID = 'ZZZ' registered in the user ID / friend relationship database 34 to the store 20 side, and the user ID / purchase history The database 24 is constructed so that ID = 'XXX', ID = 'YYY', and ID = 'ZZZ' are registered.

  Thereby, the user ID managed by the user ID / friend relationship database 34 and the user ID managed by the user ID / purchase history database 24 can be made the same.

  When the user ID managed by the user ID / friend relationship database 34 and the user ID managed by the user ID / purchase history database 24 are managed by different user IDs, the user ID / friend relationship database 34 manages them. The user ID / friend relationship database 34 is configured to manage information for identifying which user ID managed by the user ID / purchase history database 24 corresponds to the user ID related to the user ID. Will do.

  Similarly, information for identifying which user ID managed by the user ID / purchase history database 34 corresponds to the user ID managed by the user ID / friend relationship database 24 is stored in the user. It is constructed so as to be managed by the ID / friend relationship database 24.

  For example, it is assumed that ID = ‘XXX’ is registered in the user ID / friend relationship database 34 and ID = ‘AAA’ is registered in the user ID / friend relationship database 24. At this time, if ID = 'XXX' and ID = 'AAA' are the same user, it is registered in the user ID / friend relationship database 24 as a user ID related to ID = 'XXX'. The registered user ID is registered in the user ID / friend relationship database 34 in association with ID = 'XXX', with the information that ID = 'AAA'.

  Similarly, as a user ID related to ID = 'AAA', the user ID registered in the user ID / friend relationship database 34 is information indicating that ID = 'XXX', ID = 'AAA' The user ID / friend relationship database 24 is registered in association with.

  As shown in FIG. 10, a relay device 40 for changing the user ID is provided between the store 20 and the SNS 30, and the user ID managed by the user ID / friend relationship database 34 is the relay device 40. The user ID and the user ID managed by the purchase history database 24 can also be constructed so as to have a relationship with each other.

  For example, it is assumed that ID = ‘XXX’ is registered in the user ID / friend relationship database 34 and ID = ‘AAA’ is registered in the user ID / friend relationship database 24. At this time, if ID = 'XXX' and ID = 'AAA' are the same user, ID = 'XXX' and ID = 'AAA' are related as shown in FIG. The relay device 40 manages information (conversion table) indicating that the user ID is a unique user ID. Then, as shown in FIG. 10, when ID = 'XXX' is transmitted from the SNS 30 to the relay device 40, the relay device 40 converts ID = 'XXX' → ID = 'AAA' and converts the ID ID = 'AAA' is transmitted to the store 20. Further, as shown in FIG. 10, when ID = 'AAA' is transmitted from the store 20 to the relay device 40, the relay device 40 converts ID = 'AAA' → ID = 'XXX', and the conversion ID = 'XXX' sent to the SNS 30.

  Thereby, even if the store 20 and the SNS 30 do not know which ID is mutually related between the store 20 and the SNS 30, the user ID managed by the store 20 in the relay device 40. And the user ID managed by the SNS 30 can be constructed so as to have a relationship with each other.

  In FIG. 10, the case where the store 20 and the SNS 30 have a one-to-one relationship has been described. However, there are a plurality of stores 20, and the stores 20-1 to n (n is an arbitrary integer) and the SNS 30. In the case of a many-to-one relationship, as shown in FIG. 11, by assigning a store ID to each store 20-1 to n, a plurality of stores 20- 1 to n and the SNS 30, even if the ID related to the difference between the SNS 30 and the SNS 30 is not known in the relay device 40, the user ID managed by the stores 20-1 to n and the SNS 30 It is possible to construct such that the user IDs to be managed have a relationship with each other.

  Further, the user ID of the store 20-1 and the user ID of the store 20-n shown in FIG. 11 do not need to be the same ID for one user, and the user ID of the store 20-1 The user ID of the store 20-n can be set to a different ID for one user.

  Moreover, although demonstrated as store ID in FIG. 11, if each store 20-1 to n can be classified by different ID, it is possible to apply all ID. For example, if the store 20-1 and the store 20-n are the same company, it is possible to distinguish and identify the store 20-1 and the store 20-n by giving different store IDs. It is. Moreover, if the store 20-1 and the store 20-n are stores of different vendors, the store 20-1 and the store 20-n are obtained by applying the vendor ID in addition to the store ID. It is possible to distinguish and identify. That is, any ID can be applied as long as the IDs of the store 20-1 and the store 20-n are unique.

  Next, with reference to FIG. 4, an operation in which the user of the terminal 12 requests the SNS 30 to register the friendship relationship with the user of the terminal 11 will be described.

  The user of the terminal 12 makes a friendship registration request to the user of the terminal 11 to the user ID / friendship management unit 32 in the SNS 30 (step S10).

  The user ID / friend relationship management unit 32 notifies the user of the terminal 11 of a friend relationship registration request from the user of the terminal 12 (step S11). The notification method of the friendship registration request is not particularly limited, and any notification method can be applied. For example, the friendship registration request is directly notified to the terminal 11 or the user of the terminal 11 accesses the SNS 30. When this happens, it is possible to notify a friendship registration request.

  When the user of the terminal 11 approves the friendship registration request (step S12 / YES), the user of the terminal 11 notifies the user ID / friendship management unit 32 of “OK” (step S13). The friend relationship management unit 32 notifies the user of the terminal 12 of “OK” and registers the friend relationship between the user of the terminal 11 and the user of the terminal 12 in the user ID / friend relationship database 34 (steps S14 and S15). .

  Note that when the user of the terminal 11 performs user registration with the SNS 30 or after performing user registration, information such as approving or rejecting the friendship registration request of the users of all the terminals or the users of some terminals is included in the SNS 30. It is also possible to set to.

  Thereby, it becomes possible to automatically perform the friendship registration process based on the information set by the user of the terminal 11 without performing the processes of steps S11 to S13 shown in FIG.

  In addition, when setting information such as approving or rejecting a friendship registration request of a user of some terminals in the SNS 30, it is constructed to set information such as approving or rejecting for each user, or a conditional expression is set. It is also possible to construct such that a user who satisfies the conditional expression is approved or rejected.

  Next, an operation in which the user of the terminal 13 requests the SNS 30 to register as a unilateral SUBSCRIBE instead of a friendship with the user of the terminal 11 will be described.

  Note that the unilateral SUBSCRIBE in the present embodiment means that when the user of the terminal 11 and the user of the terminal 12 purchase a product or receive a service, the purchase information or service content information is sent to the user of the terminal 13. Indicates the relationship to be notified. That is, the friend relationship on the SNS 30 means a relationship as a bidirectional SUBSCRIBE.

  As a one-way SUBSCRIBE registration procedure, first, the user of the terminal 13 makes a unilateral SUBSCRIBE registration request to the user of the terminal 11 to the user ID / friend relationship management unit 32 in the SNS 30 (step S16).

  The user ID / friend relationship management unit 32 searches the user ID / friend relationship database 34 to check whether the user ID = 'XXX' of the terminal 11 recognizes a SUBSCRIBE from a user who is not a friend relationship (step S17). In this embodiment, since it is recognized, a unilateral SUBSCRIBE from the user ID of the terminal 13 = “ZZZ” to the user ID of the terminal 11 = “XXX” is registered in the user ID / friend relationship database 34. Further, the user ID / friend relationship management unit 32 notifies the user of the terminal 13 of the result (step S18).

  Information that the user of the terminal 11 approves or rejects the unilateral SUBSCRIBE registration request of the users of all terminals or the users of some terminals when performing user registration with the SNS 30 or after performing user registration. Can also be set in the SNS 30.

  As a result, as in the process of step S17 shown in FIG. 4, the unilateral SUBSCRIBE registration process can be automatically performed based on the information set by the user of the terminal 11.

  In addition, when setting information such as approving or rejecting unilateral SUBSCRIBE registration requests of some terminal users in the SNS 30, it may be configured to set information such as approving or rejecting for each user. It is also possible to write an expression and construct it so as to approve or reject a user who matches the conditional expression.

  Next, an operation when the user A of the terminal 11 purchases a product (P) from a store will be described with reference to FIGS. FIG. 5 shows the relationship between the users A to C of the terminals 11 to 13.

  As shown in FIG. 5, the relationship between the users A to C of the terminals 11 to 13 is a friend relationship between the user A of the terminal 11 and the user B of the terminal 12, and the user C of the terminal 13 is the user A of the terminal 11. In contrast, a unilateral SUBSCRIBE registration request is made and the SUBSCRIBE registration request is accepted.

  First, as shown in FIG. 6, the user A of the terminal 11 requests the sales management unit 22 of the store 20 to purchase three products (P) with ID = “XXX” (step S20).

  The sales management unit 22 provides three products (P) to the user A of the terminal 11, and ID = 'XXX' is a product in the user ID / purchase history database 24 via the user ID / purchase history management unit 23. Record that three (P) have been purchased (steps S21 and S22).

  Next, the sales management unit 22 notifies the user ID / friend relationship management unit 32 via the friend relationship inquiry unit 21 that ID = 'XXX' has purchased three products (P) and ID = 'XXX. Inquires about the friendship of '(step S23).

  The user ID / friend relationship management unit 32 searches the user ID / friend relationship database 34 and investigates the friend relationship / SUBSCRIBE status of ID = ‘XXX’. Accordingly, the user ID / friend relationship management unit 32 acquires information in which ID = “YYY” is a friend relationship and ID = “ZZZ” is a unilateral SUBSCRIBE relationship.

  The user ID / friend relationship management unit 32 sends the ID = “XXX” to the user of the terminal 12 with ID = “YYY” and the user of the terminal 13 with ID = “ZZZ” via the purchase history notification unit 33. 'Is notified that three products (P) have been purchased (step S24).

  Note that the method for notifying the product purchase in step S24 described above is not particularly limited, and any notification method can be applied. Can be notified when accessing the SNS 30.

  Next, the user ID / friend relationship management unit 32 sends the inquiry result of the friend relationship of ID = 'XXX' to the user ID / purchase history management unit 23 via the friend relationship inquiry unit 21 as ID = 'YYY'. Is a friend relationship and ID = 'ZZZ is notified of information that is a unilateral SUBSCRIBE relationship (step S25).

  Next, the user ID / purchase history management unit 23 searches the user ID / purchase history database 24 and investigates whether there is a history of purchase of the product (P) by ID = 'YYY', 'ZZZ'. After confirming that there is no purchase, the user ID / friend relationship management unit 32 is notified (step S26).

  Next, an operation when the user B of the terminal 12 purchases a product (P) from the store 20 will be described with reference to FIG.

  6, the user B of the terminal 12 has already been notified that the user A of the terminal 11 has purchased three products (P).

  Thereby, since the reliability of goods (P) becomes high, it becomes possible to increase the purchase probability of goods (P). In addition, when the user B of the terminal 12 purchases a product (P), the store 20 distributes the sales to the user A of the terminal 11 and the SNS 30 that provided the information according to the distribution of the sales promotion. Provide expenses (AFFILIATE).

  In addition, when the store 20 distributes sales promotion expenses (AFFILIATE) to the user A of the terminal 11 and the SNS 30 that provided the information, the distribution ratio is determined in advance, and the product purchased by the user B of the terminal 12 It is also possible to construct so that the distribution of the sales promotion expenses (AFFILIATE) is determined based on the number of (P), the number of purchases, and the sales ratio.

  For example, the distribution ratio to be distributed to the user of the terminal and the SNS 30 that provided the information is the terminal user: SNS30 = 5: 5, and the number of products (P) purchased by the user B for the first time = 3, Assume that the number of products (P) purchased by the user B for the second time = 4, and the rate of grant of the sales promotion cost for the sales amount of the products (P) is 10%. Then, it is assumed that the purchase unit price per item (P) is 1000 yen when purchased for the first time, and 1200 yen when purchased for the second time.

  In this case, the total amount of purchase of the product (P) by the user B is 1000 (yen) × 3 (pieces) +1200 (yen) × 4 (pieces) = 7800 yen, and sales promotion fee (AFFILIATE) = 7800 yen × 10% = 780 yen. Since the distribution ratio is terminal user: SNS30 = 5: 5, a method of providing 390 yen for user A of terminal 11 and 390 yen for SNS30 is conceivable.

  It is also possible to give an arbitrary weighting according to the number of products (P), the number of purchases, the date and time, etc., and to dynamically change the amount of the sales promotion fee (AFFILIATE).

  The method for determining the distribution ratio of sales promotion expenses (AFFILIATE) is not particularly limited, and any method can be applied, and sales promotion expenses ( AFFILIATE) can be constructed to determine the allocation ratio.

  In addition, as information applicable to the contribution degree of sales promotion, the content of a user's purchase history etc. are mentioned, for example. The details of the purchase history include, for example, the number of purchases of the product or service by the user, the number of times the user has purchased the product or service, the amount of money the user has purchased the product or service, and the user purchases the product or service. Information such as the date and time when the user tried to purchase the product or service, and information on the commercial site where the user purchased the product or service. The store 20 manages these pieces of information and determines a distribution ratio according to the managed at least one piece of information. Note that the distribution ratio can be constructed to be performed on the SNS 30 side. In this case, the information is transmitted from the store 20 side to the SNS 30 side.

  First, as shown in FIG. 7, the user B of the terminal 12 requests the sales management unit 22 of the store 20 to purchase one product (P) with ID = “YYY” (step S30).

  The sales management unit 22 provides one product (P) to the user B of the terminal 12, and ID = 'YYY' is a product in the user ID / purchase history database 24 via the user ID / purchase history management unit 23. Record that one (P) has been purchased (steps S31 and S32).

  Next, the sales management unit 22 notifies the user ID / friend relationship management unit 32 via the friend relationship inquiry unit 21 that ID = 'YYY' has purchased one product (P) and ID = 'YYY. Inquires about the friendship of '(step S33).

  The user ID / friend relationship management unit 32 searches the user ID / friend relationship database 34 and investigates the friend relationship / SUBSCRIBE status of ID = ‘YYY’. Thereby, the user ID / friend relationship management unit 32 acquires information that ID = 'XXX' is a friend relationship (ID = 'ZZZ' is not a friend relationship or a unilateral SUBSCRIBE relationship). ).

  The user ID / friend relationship management unit 32 notifies the user of the terminal 11 with ID = 'XXX' through the purchase history notification unit 33 that ID = 'YYY' has purchased one product (P) ( ID = 'ZZZ' is not notified) (step S34).

  Next, the user ID / friend relationship management unit 32 sets ID = 'XXX' as the inquiry result of the friend relationship of ID = 'YYY' to the user ID / purchase history management unit 32 via the friend relationship inquiry unit 21. Information on friendship is notified (step S35).

  Next, the user ID / purchase history management unit 23 searches the user ID / purchase history database 24 to check whether or not there is a history of purchasing the product (P) with ID = ‘XXX’. Accordingly, the user ID / purchase history management unit 23 acquires information that ID = ‘XXX’ has already purchased three products (P).

  Next, the user ID / purchase history management unit 23 provides the SNS 30 with the fact that ID = ‘XXX’ has already purchased three products (P) and the sales promotion fee (AFFILIATE) (step S <b> 36). The SNS 30 provides a part of the sales promotion fee (AFFILIATE) to the user A of the terminal 11 (step S37).

  In the processing operation shown in FIG. 7, when user B purchases the same product as the product purchased by user A, the sales promotion cost (in accordance with the number of products purchased by user A in advance) ( AFFILIATE) can be constructed to change the allocation ratio.

  For example, in step S36 of FIG. 7, the store 20 provides the SNS 30 with the fact that the user A (ID = 'XXX') has already purchased three products (P) and the sales promotion fee (AFFILIATE). However, the distribution ratio of the sales promotion expenses (AFFILIATE) provided by the store 20 to the SNS 30 is changed according to the number of products (P) purchased by the user A (ID = 'XXX').

  In step S36 of FIG. 7, since information indicating that the user A (ID = 'XXX') has purchased three products (P) is provided to the SNS 30 from the store 20, the SNS 30 The sales promotion fee (AFFILIATE) provided by the SNS 30 to the user A (ID = 'XXX') of the terminal 11 according to the number (three) of the product (P) purchased by the user A (ID = 'XXX'). Change the allocation ratio.

  In addition, when user B purchases a product related to the product purchased by user A, the distribution ratio of the sales promotion fee (AFFILIATE) is changed according to the number of products purchased by user A in advance. It is also possible to construct as such.

  For example, in the processing operation shown in FIG. 7 described above, the store 20 stores the user ID / purchase history database 24 based on the information of the user A (ID = 'XXX') notified from the SNS 30 in step S35 of FIG. The user A (ID = 'XXX') decided to investigate whether or not there is a history of purchasing the product (P). At this time, the user A (ID = 'XXX') is the product (P). It is investigated whether or not there is a history of purchasing related related products. If there is a history of purchasing related products, the sales promotion cost provided by the store 20 to the SNS 30 according to the number of purchases of the related products ( Or change the distribution ratio of AFFILIATE).

  Further, when the above-described processing is performed, in step S36 of FIG. 7, the SNS 30 provides information indicating that the user A (ID = 'XXX') has purchased a related product from the store 20 side. The SNS 30 allocates the sales promotion fee (AFFILIATE) provided to the user A (ID = 'XXX') of the terminal 11 by the SNS 30 according to the number of related products purchased by the user A (ID = 'XXX'). Or change the ratio.

  In addition, as a method for specifying the related goods relevant to the goods (P) which the user B purchased, the following method is mentioned, for example.

  As a 1st method, the method in which the shop 20 manages the related goods database which memorize | stores related goods is mentioned. In this case, the store 20 searches the related product database based on the product (P) purchased by the user B in steps S30 to S32, and searches for the related product related to the product (P) purchased by the user B. get. As a result, the related product related to the product (P) purchased by the user B is specified. Then, the store 20 searches the user ID / purchase history database 24 based on the related product of the product (P) and the information of the user A (ID = 'XXX') notified from the SNS 30, and the user A Whether or not there is a history that (ID = 'XXX') has purchased a related product of the product (P) will be investigated.

  As a second method, there is a method in which the store 20 manages a concept dictionary or the like. In this case, the store 20 uses the concept dictionary and identifies the category of the product (P) purchased by the user B in the steps S30 to S32. Thereby, the category (related product) related to the product (P) purchased by the user B is specified. Then, the store 20 searches the user ID / purchase history database 24 based on the category of the product (P) and the information of the user A (ID = 'XXX') notified from the SNS 30, and the user A ( It is investigated whether or not there is a history of purchasing a product whose ID = 'XXX') belongs to the category of the product (P).

  For example, it is assumed that the product (P) purchased by the user B is “golf club”. In this case, the store 20 specifies “golf” as the “golf club” category of the product (P) purchased by the user B using a concept dictionary or the like. Then, the store 20 searches the user ID / purchase history database 24 based on “Golf” of the identified category and the information of the user A (ID = “XXX”) notified from the SNS 30, and the user It is investigated whether or not there is a history of purchasing a product for which A (ID = 'XXX') belongs to “golf”. Accordingly, for example, a “golf club” product of a different color from the “golf club” purchased by the user B, a product of the manufacturer of the “golf club” purchased by the user B, a product related to “golf”, etc. It becomes possible to investigate whether or not there is a purchase history.

  In addition, when there are a plurality of products purchased by the user B and “golf club”, “golf back”, “soccer ball”, etc. are purchased, the store 20 uses a concept dictionary or the like to “golf” It is also possible to construct so as to specify “sports”, which is a superordinate concept such as “soccer” or “soccer”, as a category. Thereby, the store 20 searches the user ID / purchase history database 24 based on the “sports” of the identified category and the information of the user A (ID = “XXX”) notified from the SNS 30. It is possible to investigate whether the user A (ID = 'XXX') has a history of purchasing a product belonging to “sports”.

  In this way, any identification method can be applied as long as it is possible to identify related products related to the product (P) purchased by the user B.

  In the processing operation described above, the distribution ratio of sales promotion expenses (AFFILIATE) is changed according to the number of products purchased by user A in advance. Any information can be applied as long as it is a factor that changes the ratio. For example, the distribution ratio of sales promotion expenses (AFFILIATE) is changed according to the purchase history that user A has purchased in advance. It is also possible to construct as such.

  The details of the purchase history include, for example, the number of products or services purchased by the user, the number of times the user purchased the products or services, the amount of purchase of the products or services by the user, and the products or services by the user. Information such as the date and time of purchase, the date and time when the user tried to purchase the product or service, and information on the commercial site where the product or service was purchased. The store 20 manages these pieces of information and determines a distribution ratio according to the managed at least one piece of information. Note that the distribution ratio can be constructed to be performed on the SNS 30 side. In this case, the information is transmitted from the store 20 side to the SNS 30 side.

  Further, when the user B of the terminal 12 or the user C of the terminal 13 purchases a product in the store 20, the user ID / purchase history database 24 is searched and the purchase history of the product purchased by the user A of the terminal 11 is referred to. It is also possible to build as possible.

  Thereby, the user B of the terminal 12 and the user C of the terminal 13 are based not only on the information of the product purchased by the user A notified from the SNS 30 but also on the purchase history information of the product purchased by the user A of the terminal 11. It becomes possible to purchase the product of the store 20.

  In addition, the purchase history of the product purchased by the user A is reflected in the distribution of the sales promotion fee (AFFILIATE), such as the reference count and the reference time referred to by the user B of the terminal 12 and the user C of the terminal 13. It is also possible to construct.

  For example, when the user B of the terminal 12 refers to the purchase history of the product purchased by the user A, the user A's information (ID = 'XXX'), information such as the reference time, the number of times of reference, etc. Recorded in the user ID / purchase history database 24 as a reference history.

  In this case, the reference history of the user B is recorded in the user ID / purchase history database 24 in association with ID = “YYY”. When the user B of the terminal 12 purchases a product (steps S30 to S32 in FIG. 7), the store 20 stores the reference history of the user B (user A information, reference time) in step S36. The sales promotion fee (AFFILIATE) according to the information such as the reference count) is provided to the SNS 30.

  Next, an operation when the user C of the terminal 13 purchases a product (P) from the store 20 will be described with reference to FIG.

  6, the user C of the terminal 13 has already been notified that the user A of the terminal 11 has purchased three products (P).

  Thereby, since the reliability of goods (P) becomes high, it becomes possible to increase the purchase probability of goods (P). In addition, when the user C of the terminal 13 purchases a product (P), the store 20 distributes the sales to the user A of the terminal 11 and the SNS 30 that provided the information with a distribution according to the degree of contribution of the sales promotion. Provide expenses (AFFILIATE).

  First, the user C of the terminal 13 requests the sales management unit 22 of the store 20 to purchase one product (P) with ID = 'ZZZ' (step S40).

  The sales management unit 22 provides one product (P) to the user C of the terminal 13, and ID = 'ZZZ' is a product in the user ID / purchase history database 24 via the user ID / purchase history management unit 23. The fact that one (P) has been purchased is recorded (steps S41 and S42).

  Next, the sales management unit 22 notifies the user ID / friend relationship management unit 32 via the friend relationship inquiry unit 21 that ID = 'ZZZ' has purchased one product (P) and ID = 'ZZZ. Inquires about the friendship of '(step S43).

  The user ID / friend relationship management unit 32 searches the user ID / friend relationship database 34 and investigates the friend relationship / SUBSCRIBE status of ID = 'ZZZ'. As a result, the user ID / friend relationship management unit 32 obtains information in which SUBSCRIBE is present from ID = 'ZZZ' to ID = 'XXX' (ID = 'YYY' is not a friend relationship, and SUBSCRIBE is also performed. Not)

  Since there is no ID = ‘ZZZ’, the user ID / friend relationship management unit 32 determines that there is no user of the terminal that needs to be notified via the purchase history notification unit 33. (ID is not notified to 'YYY' or 'ZZZ').

  Next, the user ID / friend relationship management unit 32 notifies the user ID / purchase history management unit 23 via the friend relationship inquiry unit 21 that ID = 'XXX' is SUBSCRIBEd to ID = 'ZZZ'. (Step S44).

  Next, the user ID / purchase history management unit 23 searches the user ID / purchase history database 24 to check whether or not there is a history of purchasing the product (P) with ID = ‘XXX’. Accordingly, the user ID / friend relationship management unit 32 acquires information that ID = ‘XXX’ has already purchased three products (P).

  Next, the user ID / purchase history management unit 23 provides the SNS 30 with the fact that ID = ‘XXX’ has already purchased three products (P) and the sales promotion fee (AFFILIATE) (step S <b> 45). The SNS 30 provides a part of the sales promotion fee (AFFILIATE) to the user A of the terminal 11 (step S46).

  As described above, the network advertisement distribution system in the present embodiment stores the purchase information of the users A to C corresponding to each of the plurality of terminals 11 to 13 in the store 20. In addition, the aggregate in which the users A to C are registered is stored in the SNS 30.

  In SNS 30, user A of terminal 11 is registered as a user having a predetermined relationship with users B and C of other terminals 12 and 13, as shown in FIG.

  For example, user A of terminal 11 and user B of terminal 12 are registered as friendships. Further, the user A of the terminal 11 and the user C of the terminal 13 are registered as a unilateral SUBSCRIBE relationship.

  And as shown in FIG. 6, when the purchase information of the user A of the terminal 11 is notified from the store 20 to the SNS 30 (step S23), the SNS 30 has a predetermined relationship with the user A of the terminal 11. The users B and C of the terminals 12 and 13 are extracted, and the purchase information of the user A of the terminal 11 is notified to the extracted users B and C of the other terminals 12 and 13 (step S24). Thereby, it becomes possible to notify the purchase information of the reliable user A to the user B and the user C, and to improve sales promotion.

  Since user A and user B having a predetermined relationship are friendships, as shown in FIG. 6, when purchase information of user A of terminal 11 is notified from store 20 to SNS 30. (Step S23), the purchase information of the user A of the terminal 11 is notified to the user B of the terminal 12 (Step S24), and the purchase information of the user B of the terminal 12 is received from the store 20 as shown in FIG. When notified to the SNS 30 (step S33), the purchase information of the user B of the terminal 12 is notified to the user A of the terminal 11 (step S34).

  Further, since user A and user C having a predetermined relationship have a one-sided SUBSCRIBE relationship, purchase information of user A of terminal 11 is notified from store 20 to SNS 30 as shown in FIG. If it is made (step S23), the purchase information of the user A of the terminal 11 is notified to the user C of the terminal 13 (step S24), but as shown in FIG. When the SNS 30 is notified from 20 (step S43), the purchase information of the user C of the terminal 13 is not notified to the user A of the terminal 11.

  Moreover, as shown in FIG. 6, SNS30 notifies the information of the users B and C of the other terminals 12 and 13 which have the predetermined relationship with the user A of the terminal 11 to the shop 20 (step S25). Then, the store 20 refers to the purchase information of the users B and C when the information of the users B and C is notified from the SNS 30, and if there is a purchase history of the users B and C, the sales promotion to the SNS 30. Expenses will be allocated. In FIG. 6, since there is no purchase history of users B and C, the sales promotion cost is not distributed to SNS 30. 7 and 8, since there is a purchase history of the user A, the store 20 distributes the sales promotion cost to the SNS 30. In this case, the SNS 30 also distributes the sales promotion cost to the user A of the terminal 11.

  In the above-described embodiment, only one user of the terminal receives the sales promotion fee (AFFILIATE) for one purchase. In the friend relationship / SUBSCRIBE relationship shown in FIG. For both users A and B, user A of terminal 11 who has purchased three items (P) in advance by user C and user B of terminal 12 who has purchased one item (P) in advance. It can also be constructed to provide promotional expenses (AFFILIATE). In this case, the distribution of sales promotion expenses (AFFILIATE) may be performed at a ratio of 3: 1 that reflects the number of items purchased in advance by each user. Is possible.

  Further, in the case of a friend relationship, when there is a sales promotion contribution twice as high as that in the SUBSCRIBE relationship, it is possible to construct a distribution in a ratio of 3: (1 × 2) = 3: 2.

  In addition, the user ID / friend relationship database 34 of the SNS 30 may be configured to set parameters for measuring intimacy as friend relationships of the users A to C of the terminals 11 to 13, for example. . The SNS 30 can change the distribution of the sales promotion expenses (AFFILIATE) by referring to the parameters. Thereby, it becomes possible to distribute the sales promotion expenses at a distribution ratio according to the strength of the relationship between the users.

  In the above-described embodiment, when the user B of the terminal 12 refers to the purchase history of the product purchased by the user A, the user A information (ID = 'XXX'), the reference time, the number of times of reference, etc. The information is recorded in the user ID / purchase history database 24 as the reference history of the user B. However, the information is not recorded in the user ID / purchase history database 24 but is recorded in the terminal 12 itself. It is also possible to hold a reference history.

  In this case, when the user B of the terminal 12 refers to the purchase history of the product purchased by the user A, the user A information (ID = 'XXX'), information such as the reference time, the number of times of reference, etc. Recorded in the terminal 12 itself as B reference history. Then, as in step S30 of FIG. 7, when the user B of the terminal 12 makes a request for product purchase, the reference history of the user B is transmitted to the store 20 side.

  Then, the store 20 is configured to provide the SNS 30 with a sales promotion fee (AFFILIATE) corresponding to the reference history of the user B (information about the user A, information about the reference time, the number of times of reference, etc.) in step S36 of FIG. To do. In addition, the user B of the terminal 12 designates a specific reference history so that the user B's reference history transmitted to the store 20 side is limited, and transmits the specified specific reference history to the store 20. It is also possible to construct as follows. Thereby, the user B of the terminal 12 can restrict the reference history to be transmitted to the store 20 as the reference history of the user B, and can dynamically change the sales promotion fee (AFFILIATE).

  It is also possible to have a function of limiting the disclosure range of the user's purchase history every time a user of the terminal purchases a product or service. In addition to having a function to limit the disclosure range, it is also possible to have a function to limit whether or not a user's purchase history is disclosed depending on a predetermined level and type of friendship. . The level of friendship may be, for example, friend familiarity or the number of hops to a friend. The familiarity can also be specified by directly inputting the terminal user.

  Further, it may be an indicator that dynamically changes the number of calls made by a mobile phone, past sales promotion results, and the like. The number of hops is one of those representing intimacy such as 1 for a direct friend and 2 for a friend of a friend. In addition, for example, if the type of friendship is in a soccer community, when a soccer equipment is purchased, it is disclosed to the people in that community.

  For example, as shown in FIG. 12, it is assumed that users A to F of a plurality of terminals 11 to 16 are registered in one community. The user A of the terminal 11 has a friendship with the user B of the terminal 12 and the user D of the terminal 14, and the user A of the terminal 11 has a unilateral SUBSCRIBE relationship with the user C of the terminal 13. Assume that there is.

  Further, it is assumed that the user D of the terminal 14 has a friendship with the user A of the terminal 11 and the user F of the terminal 16.

  In addition, it is assumed that the user E of the terminal 15 has no relationship with the users of other terminals belonging to the community.

  In this case, since the user B of the terminal 12 and the user D of the terminal 14 have a relationship (a relationship of friends of friends) via the user A of the terminal 11, the user B of the terminal 12 has purchased. The product D can be notified to the user D of the terminal 14, the purchase history of the user B of the terminal 12 can be referred to by the user D of the terminal 14, and the product purchased by the user D of the terminal 14 can be It is also possible to set so that the user B can be notified or the user B of the terminal 12 can refer to the purchase history of the user D of the terminal 14.

  In addition, since the user B of the terminal 12 and the user F of the terminal 16 are maintained in a friendship relationship via the user A of the terminal 11 and the user D of the terminal 14, The product purchased by the user B can be notified to the user F of the terminal 16, the purchase history of the user B of the terminal 12 can be referred to by the user F of the terminal 16, and the product purchased by the user F of the terminal 16 Can be set so that the user B of the terminal 12 can refer to the purchase history of the user F of the terminal 16.

  Further, since the user C of the terminal 13 has a unilateral SUBSCRIBE relationship with the user A of the terminal 11, the product purchased by the user D of the terminal 14 is notified to the user C of the terminal 13 or the user of the terminal 14 The user C of the terminal 13 can refer to the purchase history of the terminal D, but the user C of the terminal 14 is notified of the product purchased by the user C of the terminal 13, or the purchase history of the user C of the terminal 13 is It is also possible to set so that 14 users D cannot refer to it.

  In addition, although the user E of the terminal 15 belongs to the community but does not yet have a relationship with another terminal, the product purchased by the user of the other terminal is still in the community. It is also possible to notify the user E of the terminal 15 to which the user belongs and to set the user E of the terminal 15 to refer to the purchase history of the user of another terminal. In this case, it is also possible for the user of each terminal to set conditions such as whether or not to allow the user E of the terminal 15 to notify the purchase merchandise and to refer to the purchase history.

  Moreover, in this embodiment, it is also possible to distribute a sales promotion expense to the person who purchased goods before that third party purchased goods. As for the distribution ratio of the sales promotion expenses, for example, it is possible to increase the distribution ratio to the person who has the newest purchase date, or to increase the distribution ratio to the person who purchases the most product.

  Furthermore, it is possible to increase the distribution ratio by reflecting the contents of recommended articles, the number of reference times of articles, the reference time of articles, and the past AFFILIATE performance of the articles and users.

  Further, it is also possible to distribute sales promotion expenses to a plurality of users even for users who do not have a conventional purchase history confirmation. In addition, since the reliability is different between a user who has confirmed purchase history and a user who has not confirmed, it is possible to make a difference in distribution.

  In addition, it is not always necessary to allocate sales promotion expenses (AFFILIATE) when purchasing the same product. Even if related products of the same manufacturer or different manufacturers purchase related products, the sales promotion costs (AFFILIATE) ) Can be allocated. At that time, it is also possible to change the distribution ratio of the sales promotion expenses (AFFILIATE) depending on whether it is the same product or a related product.

  In addition, the recommendation article can be additionally input by the user after purchasing the product, so that other users can see the latest recommendation article, and further, the promotion effect of the product can be improved. It becomes possible to improve.

  It is also possible to change the distribution of sales promotion expenses with respect to the purchase time of the product. For example, when the number of accesses to the store 20 for purchasing products is small, it is possible to increase the number of accesses or increase the number of products sold by setting a high distribution of sales promotion expenses. .

  The above-described embodiment is a preferred embodiment of the present invention, and the scope of the present invention is not limited to the above-described embodiment alone. Those skilled in the art will not be able to deviate from the gist of the present invention. It is possible to construct a form with various changes by making corrections and substitutions.

  For example, in the network advertisement distribution system in the above-described embodiment, as illustrated in FIGS. 7 and 8, the store 20 provides the sales promotion expenses to the SNS 30 (steps S 36 and 45), and the SNS 30 provides the user A of the terminal 11. Although the sales promotion cost is allocated (steps S37 and S46), the store 20 can directly distribute the sales promotion cost to the user A of the terminal 11.

  In this case, the store 20 searches the user ID / purchase history database 24 based on the friendship information acquired from the SNS 30 in step S35 shown in FIG. 7 or step S44 shown in FIG. When user A (ID = 'XXX') obtains information that three products (P) have been purchased, the store 20 itself provides a part of the sales promotion expenses to the SNS 30 based on the distribution ratio described above. Thus, the remainder of the sales promotion fee is constructed to be provided to the user A of the terminal 11.

  Further, the store 20 provides the sales promotion cost to the relay device 40 shown in FIGS. 10 and 11, and the relay device 40 distributes the sales promotion cost to the SNS 30 and the user A of the terminal 11. It is also possible to construct.

  Moreover, although the processing operation in the network advertisement delivery system in the above-described embodiment has been described for the case where the store 20 and the SNS 30 have a one-to-one relationship, as illustrated in FIG. The same can be done for the case where the SNS 30 has a many-to-one relationship.

  As shown in FIG. 11, when the stores 20-1 to 20-n and the SNS 30 have a many-to-one relationship, for example, in the processing operation shown in FIG. In addition, the store 20 notifies the store information about the store 20 to the SNS 30 side, and the SNS 30 sends the store information about the store 20 to the user B of the terminal 12 and the user C of the terminal 13 at the time of the product purchase notification in step S24. To be notified.

  Thereby, the user B of the terminal 12 and the user C of the terminal 13 can acquire purchase information and store information when the user A of the terminal 11 purchases a product. The user C can purchase the product based on the store information when the user A of the terminal 11 purchases the product.

  When the user B of the terminal 12 or the user C of the terminal 13 purchases a product based on store information when the user A of the terminal 11 purchases the product, for example, in step S30 shown in FIG. When the user B of the terminal 12 transmits a product purchase request to the store 20, the store information when the user A of the terminal 11 purchases the product is transmitted.

  Thereby, the store 20 grasps that the user B of the terminal 12 purchases the product with reference to the purchase information of the user A of the terminal 11 and that the user A of the terminal 11 purchases the product at the store 20. Will do. Moreover, the store 20 grasps | ascertains that the user B of the terminal 12 and the user A of the terminal 11 are friend relations by performing the process of step S33, S35 of FIG. For this reason, the store 20 can also be constructed so as to distribute the sales promotion expenses according to the store purchased by the user A of the terminal 11 to the user A of the terminal 11.

  In this case, since the store where the user A of the terminal 11 purchased the product is the same as the store where the user B of the terminal 12 purchased the product, the sales promotion cost to be allocated to the user A of the terminal 11 is distributed high. It is preferable to do.

  In addition, when the store where the user A of the terminal 11 purchased the product is different from the store where the user B of the terminal 12 purchased the product, the sales promotion cost allocated to the user A of the terminal 11 is allocated low. It is also possible.

  As described above, the user B of the terminal 12 and the user C of the terminal 13 purchase the product based on the store information when the user A of the terminal 11 purchases the product. It is possible to build the promotion cost to change dynamically.

  In addition, as a method of changing the sales promotion cost dynamically according to the store information, for example, as described above, the store where the user B of the terminal 12 purchased the product and the user A of the terminal 11 purchased the product. When the store at the time is the same, a method of increasing the sales promotion cost can be mentioned. Moreover, when the store where the user B of the terminal 12 purchased the product is different from the store where the user A of the terminal 11 purchased the product, a method of reducing the sales promotion cost can be cited.

  It is also possible to set a distribution ratio for each store so as to change the distribution ratio according to the store, and distribute the sales promotion expenses according to the set distribution ratio to the user A of the terminal 11. is there.

  In the above description, when the user B of the terminal 12 transmits a product purchase request to the store 20 in step S30 shown in FIG. 7, the user A of the terminal 11 purchases the product. Although it has been described that the store information is transmitted, it is preferable that the user B of the terminal 12 transmits a reference history based on the store information when transmitting a purchase request to the store 20. Accordingly, the store 20 can dynamically change the sales promotion cost based on the store information included in the reference history.

  In addition, in step S30 shown in FIG. 7, when the user B of the terminal 12 transmits a request for purchasing a product to the store 20, when the reference history based on the store information is transmitted to the store 20, Based on the store information included in the reference history, the store 20 can also be constructed so that sales promotion costs are allocated to the different store when information about the store different from the store 20 is included. is there.

  Moreover, although the network advertisement delivery system in embodiment mentioned above demonstrated as what the SNS30 manages the user ID and friend relation database 34 which memorize | stores users with a predetermined relationship, between users with a predetermined relationship The device is not limited to the SNS 30 as long as the device can manage the device, and any device can be applied.

  In addition, any device can be applied to the store 20 as long as it can provide goods and services to the users A to C of the terminals 11 to 13, and a virtual store that does not actually exist is also the store 20. Is possible.

  In the network advertisement distribution system in the above-described embodiment, the case where a product is purchased has been described. Even when the user purchases a service or the user is provided with a service, the same processing as in the above-described embodiment is performed. Can be built to do.

  In the above-described embodiment, the users A to C of the terminals 11 to 13 are constructed so that the purchase history of each user recorded in the user ID / purchase history database 24 can be referred to. It is also possible to construct such that the users A to C of 11 to 13 can refer to the friend relationships recorded in the user ID / friend relationship database 34.

  In this case, similarly to the user ID / purchase history database 24, it is possible to have a function of limiting the disclosure range of friendships.

  In addition to having a function to limit the disclosure range, it is also possible to have a function to limit whether or not to disclose a user's friendship according to a predetermined level and type of friendship. . The level of friendship may be, for example, friend familiarity or the number of hops to a friend. The intimacy can also be specified by direct input by the user of the terminal.

  Also, the friendship data used in the communication application installed in each terminal 11-13 is recorded in the user ID / friendship database 34 so that only the user's own friendship data of each terminal 11-13 can be referred to. It is also possible to construct.

  As a result, the users A to C of the terminals 11 to 13 record the users of the terminals related to the users A to C themselves in the user ID / friend relationship database 34, and store the user ID / friend relationship database 34 in the network. It can also be used as a telephone directory.

  Further, the users A to C of the terminals 11 to 13 can access the user ID / friend relationship database 34 and refer to necessary information without recording the information necessary for the terminals 11 to 13 themselves. Become. Even if the terminals 11 to 13 are lost, information necessary for the terminals 11 to 13 itself is not recorded, so that information leakage can be prevented.

  Further, based on the friend relationship data used in the communication application recorded in the user ID / friend relationship database 34, the friend relationship registration process shown in FIG. 4 and the one-sided SUBSCRIBE registration process may be performed. Is possible.

  In addition, the control operation in each device constituting the network advertisement distribution system in the above-described embodiment can be executed by hardware, software, or a combined configuration of both.

  In addition, when executing processing using software, a program in which a processing sequence is recorded can be installed in a memory in a computer incorporated in dedicated hardware and executed, or various types of processing can be executed. The program can be installed and executed on a general purpose computer.

  For example, the program can be recorded in advance on a hard disk or a ROM (Read Only Memory) as a recording medium. Alternatively, the program is temporarily stored on a removable recording medium such as a floppy (registered trademark) disk, a CD-ROM (Compact Disc Read Only Memory), an MO (Magneto optical) disk, a DVD (Digital Versatile Disc), a magnetic disk, or a semiconductor memory. Or can be stored (recorded) permanently. Such a removable recording medium can be provided as so-called package software.

  The program is installed on the computer from the above-described removable recording medium, transferred wirelessly from the download site to the computer, or transferred to the computer via a network such as a LAN (Local Area Network) or the Internet. On the other hand, the computer can receive the transferred program and install it on a recording medium such as a built-in hard disk.

  In addition to being executed in time series in accordance with the processing operations described in the above embodiment, the processing capability of the apparatus that executes the processing, or a configuration to execute in parallel or individually as necessary Is also possible.

  As is clear from the above description, the network advertisement distribution system of this embodiment has the following features.

The network advertisement distribution system of this embodiment is
A plurality of terminals including a first terminal and a second terminal;
First information processing means for storing purchase information when a user corresponding to each of the plurality of terminals purchases goods or services;
A network information distribution system comprising: a second information processing unit that stores a collection of registered users registered by the plurality of terminals.
The first terminal is registered as a user by associating with the second terminal or a plurality of other terminals registered in the aggregate;
Purchase information of the first terminal is supplied from the first information processing means to the second information processing means,
The second information processing means notifies purchase information of the first terminal to the second terminal extracted as having the predetermined relationship with the first terminal.

In addition, the network advertisement distribution system of the present embodiment is
A plurality of terminals including a first terminal and a second terminal;
First information processing means for storing purchase information when a user corresponding to each of the plurality of terminals purchases a product or service from a commercial site;
A network information distribution system comprising: a second information processing unit that stores a collection of registered users registered by the plurality of terminals.
The first terminal is registered as a user by associating with the second terminal or a plurality of other terminals registered in the aggregate;
Purchase information of the first terminal is supplied from the first information processing means to the second information processing means,
The second information processing means notifies purchase information of the first terminal to the second terminal extracted as having the predetermined relationship with the first terminal.

In addition, the network advertisement distribution system of the present embodiment is
The first information processing means or the second information processing means issues a user ID for user registration of the plurality of terminals.

In the network advertisement distribution system of the present embodiment,
When the second information processing means associates one of the first terminal and the second terminal with the other terminal and performs association registration with the aggregate,
An association registration request is notified to an associated terminal, and it is determined whether or not the associated terminal registers according to a reply content to the notification.

In the network advertisement distribution system of the present embodiment,
Any of the terminals can be set in advance to approve or reject an association registration request from another terminal when or after performing user registration of association with the aggregate. .

In the network advertisement distribution system of the present embodiment,
When the second terminal performs distribution request registration for requesting the second information processing means so that purchase information of the first terminal is distributed to the second terminal,
The second information processing means notifies the first terminal that the second terminal wants to perform the distribution request registration,
It is characterized by determining whether to register from the reply content to the notification.

In the network advertisement distribution system of the present embodiment,
When any of the terminals performs user registration with the second information processing means or thereafter, it is possible to set in advance to approve or reject distribution request registration from another terminal. To do.

In the network advertisement distribution system of the present embodiment,
When the first terminal has been notified in advance that the first terminal has received provision of goods / services from the first information processing means,
The second terminal receives the provision of the same or related product / service provided to the first terminal from the first information processing means, so that the second information from the first information processing means A sales promotion fee is provided to the information processing means.

In the network advertisement distribution system of the present embodiment,
The second information processing means distributes a sales promotion cost to the first terminal.

In the network advertisement distribution system of the present embodiment,
The second information processing means stores association information of the registered user and the terminals,
The first information processing means distributes the sales promotion cost to the first terminal based on the association information stored in the second information processing means.

In the network advertisement distribution system of the present embodiment,
When the sales promotion cost is distributed to the first terminal, there are other terminals to which the sales promotion cost is distributed, and the sales promotion cost is distributed to the plurality of terminals.

In the network advertisement distribution system of the present embodiment,
When the sales promotion cost is distributed to the first terminal, there are other targets to which the sales promotion cost is distributed, and when the sales cost is distributed to the plurality of terminals,
The first information processing means or the second information processing means sells to each of the plurality of terminals according to information on the number of products / services purchased by each user of the plurality of terminals, the number of times of provision, and the amount of money. It is characterized by distributing promotion costs.

In the network advertisement distribution system of the present embodiment,
The association means a degree of intimacy and reliability between users in the plurality of terminals.

In the network advertisement distribution system of the present embodiment,
After the association registration is performed between the first terminal and the second terminal, the second terminal is configured to modify the closeness setting and the association setting with the user of the first terminal, and It can be deleted.

In the network advertisement distribution system of the present embodiment,
After the association registration is performed between the first terminal and the second terminal, the first terminal is configured to modify the closeness setting and the association setting with the user of the second terminal, and It can be deleted.

In the network advertisement distribution system of the present embodiment,
The second information processing means refers to the intimacy and reliability between users of the first terminal and the second terminal, and determines a distribution ratio of the sales promotion expenses according to the intimacy and the reliability. It is characterized by determining.

In the network advertisement distribution system of the present embodiment,
Among the plurality of terminals, at least one terminal can refer to a purchase history of a product of another terminal.

In the network advertisement distribution system of the present embodiment,
When the second terminal receives purchase of goods or provision of services from the first information processing means, it is possible to designate a terminal to which the sales promotion cost is distributed and the distribution thereof. .

In the network advertisement distribution system of the present embodiment,
When the first terminal receives purchase of goods or provision of services from the first information processing means, the first terminal associates and registers with the second terminal or a plurality of other terminals. It is characterized by restricting notification of purchases and service provisions.

In the network advertisement distribution system of the present embodiment,
When the sales promotion cost is distributed to the first terminal, there are other targets to which the sales promotion cost is distributed, and when the sales cost is distributed to the plurality of terminals,
The first information processing means or the second information processing means distributes the sales promotion cost to each of the plurality of terminals by distribution according to the date and time of purchase by each user of the plurality of terminals. .

It is the figure which showed the structure of the network advertisement delivery system which concerns on this embodiment. It is the figure which showed the other structure of the network advertisement delivery system which concerns on this embodiment. It is a flowchart which shows the processing operation of the network advertisement delivery system which concerns on this embodiment. It is a flowchart which shows the processing operation of the network advertisement delivery system which concerns on this embodiment. It is a flowchart which shows the processing operation of the network advertisement delivery system which concerns on this embodiment. It is the figure which showed the relationship between terminals. It is a flowchart which shows the processing operation of the network advertisement delivery system which concerns on this embodiment. It is a flowchart which shows the processing operation of the network advertisement delivery system which concerns on this embodiment. It is the figure which showed the relationship between terminals. It is a 1st figure which shows the other structural example of the network advertisement delivery system shown in FIG. It is a 2nd figure which shows the other structural example of the network advertisement delivery system shown in FIG. It is a figure for demonstrating the community which belongs to a specific group. It is the figure which showed the structure of the conventional network advertisement delivery system.

Explanation of symbols

11, 12, 13, 14, 15, 16 Terminal 20 Store 20-1 to n Store 21 Friendship inquiry unit 22 Sales management unit 23 User ID / Purchase history management unit 24 User ID / Purchase history database 24-1 to n User ID / Purchase History Database 30 SNS
31 SNS Management Unit 32 User ID / Friend Relationship Management Unit 33 Purchase History Notification Unit 34 User ID / Friend Relationship Database 35 User ID / Purchase History / Friend Relationship Database 40 Relay Device

Claims (22)

  1. Multiple devices,
    First information processing means for storing user purchase information corresponding to each of the plurality of terminals;
    A network advertisement distribution system comprising: a second information processing unit that stores an aggregate in which the user is registered;
    A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
    When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing means of the user information of the second terminal,
    The first information processing means includes
    When the purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing means, the second information processing means relates to the user of the extracted second terminal. If the user of the first terminal having the relationship is extracted and the purchase information of the user of the first terminal having the relationship is present, the first terminal user having the relationship is extracted. Allocate sales promotion costs to the two information processing means,
    The second information processing means includes:
    A part of the sales promotion cost is allocated to users of the first terminal having the relationship, or when there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion is performed. A part of the cost is distributed to each user of the plurality of first terminals having the relationship at a distribution ratio dynamically calculated according to the content of the purchase history of each user. Network advertisement distribution system characterized by
  2. Multiple devices,
    First information processing means for storing user purchase information corresponding to each of the plurality of terminals;
    A network advertisement distribution system comprising: a second information processing unit that stores an aggregate in which the user is registered;
    A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
    When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notification of purchase information of the user of the second terminal to the first information processing means;
    The first information processing means includes
    When the information of the user of the second terminal extracted from the aggregate is notified by the second information processing means, the second information processing means has a relationship with the extracted second terminal. When the user of the first terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and there is a purchase history of the user of the first terminal having the relationship, the user has at least the relationship. Allocate the sales promotion cost to the user of the first terminal, or if there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion cost has at least the relationship. A network advertisement distribution system characterized in that distribution is performed to each user of a plurality of first terminals at a distribution ratio dynamically calculated according to the contents of each user's purchase history .
  3. The purchase information is
    Network advertisement delivery system according to claim 1, wherein said user comprises a product or service information purchased from commercial sites.
  4. The second information processing means includes:
    From the user of one terminal of the user of the first terminal and the user of the second terminal, the user of the one terminal is set as the user having a predetermined relationship with the user of the other terminal. 4. When receiving a registration request for registration in a body, the user of the one terminal is registered in the aggregate as a user having the predetermined relationship . The network advertisement distribution system according to item 1 .
  5. The second information processing means includes:
    When the registration request is accepted from the user of the one terminal, the user of the other terminal is notified that the registration request is accepted,
    When a notification to approve the registration request is received from a user of the other terminal, the user of the one terminal is registered in the aggregate as a user having the predetermined relationship. The network advertisement distribution system according to claim 4 .
  6. The other terminal is
    Setting means for setting, in the second information processing means, information for deciding whether to approve or reject the user of the one terminal as a user having the predetermined relationship with the aggregate. Have
    The second information processing means includes:
    When the registration request is received from the user of the one terminal, the user of the one terminal is assigned to the aggregate as a user having the predetermined relationship according to the information set by the setting means. A decision is made as to whether to approve or reject the registration, and if it is decided to approve, the user of the one terminal is registered in the aggregate as a user having the predetermined relationship. 4. The network advertisement distribution system according to 4 .
  7. The user having the predetermined relationship is
    If the purchase information of the user of the first terminal is notified to the second information processing means from said first information processing means, the user of the terminal in relation to notify the purchase information of the user of the first terminal When,
    If the purchase information of the user of the first terminal is notified to the second information processing means from said first information processing means, the user of the terminal in relation to notify the purchase information of the user of the first terminal And when the purchase information of the user of the terminal is notified from the first information processing means to the second information processing means, the purchase information of the user of the terminal is sent to the user of the first terminal. With the user of the terminal that is in a notification relationship,
    Network advertisement delivery system according to any one of claims 1 to 6, characterized in that.
  8. The user having the predetermined relationship is
    The network advertisement distribution system according to any one of claims 1 to 7 , wherein the network advertisement distribution system is a user of a terminal having a relationship belonging to a specific group.
  9. The promotional fee or a part thereof, where to allocate to each of the plurality of users of the first terminal having a first terminal of the user or the association with at least the relevant, the first information processing hand stage or pre-Symbol second information processing means,
    In the allocation ratio corresponding to the coupling strength of the relationship between the user of the user and the second terminal of the first terminal, according to any one of claims 1 to 7, characterized in that allocating the promotional expenses Network advertising distribution system.
  10. The promotional fee or a part thereof, where to allocate to each of the plurality of users of the first terminal having a first terminal of the user or the association with at least the relevant, the first information processing hand stage or pre-Symbol second information processing means,
    10. The network advertisement distribution system according to claim 9 , further comprising means for changing the setting of the coupling strength according to an instruction from a user corresponding to each of the plurality of terminals.
  11. The purchase history of the user is
    The number of products or services purchased,
    The number of purchases of goods or services,
    The amount of goods or services purchased and
    The date and time when the product or service was purchased,
    The date and time of purchase of the product or service,
    Information about the commercial site where you purchased the product or service,
    At least one piece of information
    The promotional fee or a part thereof, where to allocate to each of the plurality of users of the first terminal having a first terminal of the user or the association with at least the relevant, the first information processing hand stage or pre-Symbol second information processing means,
    The network advertisement distribution system according to any one of claims 1 to 10 , wherein the distribution ratio is determined according to the at least one information.
  12. The first information processing means includes
    A user corresponding to each of the plurality of terminals stores a reference history when referring to purchase information of the user of the second terminal,
    When there is a purchase history of the user of the second terminal, the sales promotion cost and a reference history of the user of the first terminal are provided to the second information processing means,
    The second information processing means includes:
    Wherein in the allocation ratio corresponding to the contents of the user's reference history of the first terminal, a network advertisement delivery system according to claim 1, wherein the allocating the promotional expenses.
  13. The first information processing means includes
    A user corresponding to each of the plurality of terminals stores a reference history when referring to purchase information of the user of the second terminal,
    3. The network according to claim 2 , wherein when there is a purchase history of the user of the second terminal, the sales promotion cost is distributed at a distribution ratio according to the content of the reference history of the user of the first terminal. Ad delivery system.
  14. The promotional fee or a part thereof, where to allocate to each of the plurality of users of the first terminal having a first terminal of the user or the association with at least the relevant, the first information processing hand stage or pre-Symbol second information processing means,
    According to an instruction from the user corresponding to each of the plurality of terminals, to claim 9, characterized in <br/> comprises a means for specifying the user and the distribution ratio of the first terminal to distribute the promotional expenses 14. The network advertisement distribution system according to any one of items 13 .
  15. The second information processing means includes:
    The network advertisement distribution system according to any one of claims 1 to 14 , further comprising means for restricting a user of the second terminal that notifies purchase information of the user of the first terminal.
  16. A plurality of the first information processing means;
    Among the plurality of first information processing means, a specific first information processing means is:
    When there is a purchase history of the user of the second terminal, the reference history of the user of the first terminal is referred to, and the specific first information processing is included in the information of the reference history of the user of the first terminal. If there are purchase history different from the first information processing means and means to said other first information processing means, according to claim 14 or 15, wherein the allocating the promotional expenses Network advertisement distribution system.
  17. First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
    A second information processing means for storing an aggregate in which the user is registered, and a network advertisement distribution device comprising:
    A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
    When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing means of the user information of the second terminal,
    The first information processing means includes
    When the purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing means, the second information processing means relates to the user of the extracted second terminal. If the user of the first terminal having the relationship is extracted and the purchase information of the user of the first terminal having the relationship is present, the first terminal user having the relationship is extracted. Allocate sales promotion costs to the two information processing means,
    The second information processing means includes:
    A part of the sales promotion cost is allocated to users of the first terminal having the relationship, or when there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion is performed. A part of the cost is distributed to each user of the plurality of first terminals having the relationship at a distribution ratio dynamically calculated according to the content of the purchase history of each user. A network advertisement distribution apparatus characterized by the above.
  18. First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
    A second information processing means for storing an aggregate in which the user is registered, and a network advertisement distribution device comprising:
    A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
    When the purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notification of purchase information of the user of the second terminal to the first information processing means;
    The first information processing means includes
    When the information of the user of the second terminal extracted from the aggregate is notified by the second information processing means, the second information processing means has a relationship with the extracted second terminal. When the user of the first terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and there is a purchase history of the user of the first terminal having the relationship, the user has at least the relationship. Allocate the sales promotion cost to the user of the first terminal, or if there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion cost has at least the relationship. Allocating to each user of the plurality of first terminals at a distribution ratio dynamically calculated according to the contents of each user's purchase history
    A network advertisement distribution apparatus characterized by the above.
  19. First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
    A network advertisement distribution method performed by a network advertisement distribution apparatus having second information processing means for storing an aggregate in which the user is registered,
    Registering the user of the first terminal in the aggregate as a user having a predetermined relationship with the user of at least one second terminal registered in the aggregate;
    When purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal are predetermined. The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing means of the user information of the second terminal,
    By the first information processing means,
    When the purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing means, the user of the extracted second terminal is sent via the second information processing means. If there is a purchase history of the user of the first terminal having the relationship, the user of the first terminal having the relationship is referred to and purchase information of the user of the first terminal having the relationship is extracted. Distributing sales promotion expenses to the second information processing means;
    By the second information processing means,
    A part of the sales promotion cost is allocated to users of the first terminal having the relationship, or when there is a user corresponding to each of the plurality of first terminals having the relationship, the sales promotion is performed. A part of the cost is distributed to each user of the plurality of first terminals having the relationship at a distribution ratio dynamically calculated according to the contents of the purchase history of each user.
    A network advertisement delivery method characterized by the above.
  20. First information processing means for storing user purchase information corresponding to each of a plurality of terminals;
    A network advertisement distribution method performed by a network advertisement distribution apparatus having second information processing means for storing an aggregate in which the user is registered,
    Registering the user of the first terminal in the aggregate as a user having a predetermined relationship with the user of at least one second terminal registered in the aggregate;
    When purchase information of the user of the first terminal is notified from the first information processing means to the second information processing means, the second information processing means and the user of the first terminal are predetermined. The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notification of purchase information of the user of the second terminal to the first information processing means;
    By the first information processing means,
    When the information of the user of the second terminal extracted from the aggregate is notified by the second information processing means, the relationship with the extracted second terminal via the second information processing means If there is a purchase history of the user of the first terminal having the relationship, the purchase information of the user of the first terminal having the relationship is referred to, and at least the relationship is obtained. If there is a user corresponding to each of the plurality of first terminals having the relevance, the sales promotion cost is at least the relevance. To each user of a plurality of first terminals having a distribution ratio dynamically calculated according to the contents of each user's purchase history
    A network advertisement delivery method characterized by the above.
  21. A first information processing function for storing user purchase information corresponding to each of a plurality of terminals;
    A network advertisement distribution program for causing a computer to execute a network advertisement distribution apparatus having a second information processing function for storing an aggregate in which the user is registered;
    A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
    By causing the computer to execute the network advertisement distribution program,
    When purchase information of the user of the first terminal is notified from the first information processing function to the second information processing function, the second information processing function allows the purchase information of the user of the first terminal to be predetermined. The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Informing the first information processing function of the user information of the second terminal,
    When purchase information of the user of the second terminal extracted from the aggregate is notified to the second information processing function, the first information processing function causes the second information processing function to pass through the second information processing function. The user of the first terminal having a relationship with the extracted user of the second terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and the user of the first terminal having the relationship If there is a purchase history of, sales promotion costs are allocated to the second information processing function,
    The second information processing function allocates a part of the sales promotion cost to the users of the first terminal having the relationship, or a user corresponding to each of the plurality of first terminals having the relationship. If present, a part of the sales promotion cost is dynamically distributed to each user of the plurality of first terminals having the relationship according to the contents of the purchase history of each user Allocate by ratio
    A network advertisement distribution program characterized by the above.
  22. A first information processing function for storing user purchase information corresponding to each of a plurality of terminals;
    A network advertisement distribution program for causing a computer to execute a network advertisement distribution apparatus having a second information processing function for storing an aggregate in which the user is registered;
    A user of the first terminal is registered in the aggregate as a user having a predetermined relationship with a user of at least one second terminal registered in the aggregate;
    By causing the computer to execute the network advertisement distribution program,
    When purchase information of the user of the first terminal is notified from the first information processing function to the second information processing function, the second information processing function allows the purchase information of the user of the first terminal to be predetermined. The user of the second terminal having the relationship is extracted from the aggregate, the user of the extracted second terminal is notified of the purchase information of the user of the first terminal, and extracted from the aggregate Notifying the purchase information of the user of the second terminal to the first information processing function,
    When the user information of the second terminal extracted from the aggregate is notified by the second information processing function, the first information processing function passes the second information processing function through the second information processing function. The user of the first terminal having the relationship with the extracted second terminal is extracted, the purchase information of the user of the first terminal having the relationship is referred to, and the purchase history of the user of the first terminal having the relationship is extracted. If there is a user corresponding to each of the plurality of first terminals having the relevance, the sales promotion expenses are allocated to at least the user of the first terminal having the relevance, The sales promotion cost is distributed to each user of at least the plurality of first terminals having the relevance at a distribution ratio dynamically calculated according to the contents of the purchase history of each user. A network advertisement distribution program characterized by Grams.
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