TWI705402B - A membership system based on a community website and its operating method and an operating method for a membership meal ordering system based on a community website - Google Patents

Abstract

This disclosure is related to an operating method for a membership system based on a community website, which is operating with a background server, a sales terminal and a client terminal and the sales terminal and the background server being connected therebetween, and the operating method includes: when the client terminal logins into the community website and turns on a membership function, the background server obtains client terminal related data through the community website; the background server transmits an identification code related to the member function to the client terminal; and the background server receives the identification code and transaction details from the sales terminal, wherein the sales terminal reads the identification code and a barcode of at least one item, and the transaction details, subjected to the at least one item, at least one amount and a total amount, are transmitted to the background server through a host of the sales terminal.

Description

A member system based on a social group website and its operating method, and an operating method of a member ordering system based on a social group website

This application relates to the field of membership systems, and in particular to a membership system based on social networking sites and the operating methods of such membership systems.

Social network services (community websites) are mainly used to build online communities for a group of people with the same interests and activities. Such services are often based on the Internet, providing users with various interactive channels for contact and communication, such as e-mail and instant messaging services. Most social networks provide a variety of ways for users to interact, such as chatting, mailing, video, file sharing, blogs, news groups, etc. Social networks provide new ways for information exchange and sharing. A website as a social network generally has a large number of registered users. There are many social network service websites in the world. Well-known ones include Facebook, Instagram, WeChat, Douyin, Baidu Tieba, Weibo, etc.

In recent years, third parties have been allowed to develop applications based on Facebook's website application programming interface (API). LINE has provided Messaging API function earlier. Service providers with development capabilities can connect service content to LINE through Messaging API. For friends of these service providers, you can interact with other LINE accounts through the LINE chat interface and operate various online services. With the development of e-commerce and social economy, more and more companies urgently need to use social networking sites to gather users, consumers and members.

On the other hand, once a company decides to construct its membership information, two possible solutions are: develop its own membership application (APP), purchase a packaged membership management system, or join an existing store integration platform APP.

(1) Self-developed membership APP

After many stores have grown to a certain scale, in order to consolidate member loyalty, most of them will develop their own member apps. Through the membership APP, companies or stores can push advertisements or send coupons to members. Companies can also collect member information through member apps to perform big data analysis and improve the accuracy of advertising.

Although self-developed member APPs can be expected to have powerful and complete member background information to meet the needs of enterprises, the cost of system development and maintenance is quite high. In addition, companies must also hire information-related personnel to be responsible for system maintenance. Furthermore, since consumers must download the membership app first, this will cause inconvenience to consumers and affect consumers' willingness to join corporate membership.

(2) Purchase a packaged membership management system or join an existing store integration platform APP

In order to reduce the cost of developing membership apps, some companies will choose to purchase existing packaged services from third-party companies. Third-party operators can provide a complete package of software to assist specific companies in developing their own membership apps, placing coupons or points to increase the return rate of consumers. Since specific companies do not need to develop their own systems, and the back-end server is set up on the service provider side, specific companies can save a lot of construction and maintenance costs.

However, although the fees for such services are relatively close to the people, because third-party companies only provide fixed templates, the websites of most member APPs look the same, making it difficult to show the characteristics of specific companies. The structure and function of the website may not be able to meet the needs of a particular enterprise.

If you purchase a packaged member APP platform, although you can save the development cost of the member APP, the company still has to rent the system and network space every year, and cannot obtain the ownership of the system data. The business results and member information are easy to change as the lease expires. disappear. In addition, specific companies cannot obtain accurate member transaction details, which limits the marketing of specific companies.

In view of this, in order to overcome the inconveniences of existing self-developed membership applications, existing store integration platforms or packaged membership management systems, according to an embodiment of the present invention, a membership system based on social networking sites is proposed here, including: The back-end server, including the basic member database, which has established a connection with the back-end server; and the sales end, which has established a connection with the back-end server. When the client logs in to the social website, the client opens the membership function , The backend server sends the identification code related to the membership function to the client, the scanner on the sales end scans the identification code and the barcode of at least one product, and the transaction details composed of at least one product, at least one amount and total amount are sold through At the end of the cash register (POS) and sent to the back-end server.

According to another embodiment of the present invention, a method for operating a membership system based on a social networking site is proposed here, and a method for operating a membership system based on a social networking site is used in conjunction with a back-end server, sales end, and client , The sales terminal and the back-end server are connected. The operation method includes: when the client logs in the social website and activates the membership function, the back-end server obtains the client-related data through the social website; the back-end server sends and The identification code related to the membership function is sent to the client; and the back-end server receives the identification code and transaction details from the sales end. The sales end reads the identification code and the barcode of at least one product, and the The transaction details composed of the amount are sent to the back-end server through the host of the sales end.

According to another embodiment of the present invention, an operating method of a member ordering system based on a social networking site is proposed here, which is used in conjunction with a back-end server, a sales end, and a client. The sales end and the back-end server are connected , The operation method includes: when the client logs on the social website and turns on the ordering function, the background server obtains the client-related data through the social website; the background server sends the identification code related to the ordering function to the client; the background server The server receives the identification code and transaction details from the sales end; and the back-end server pushes the meal fetching message to the social networking site, where the identification code contains the order code related to the order web page information, and the client opens the link to the order code and orders the meal The information is sent to the cash register at the sales end and sent to the back-end server.

Since the membership system requested by the present invention needs to operate in conjunction with a certain social group website, the consumer of the client terminal will register through a common social group website. Consumers on the client side only need to register as a member by joining the official account of the social networking site related to the store or sales side that was established earlier. Members no longer need to carry physical membership cards when shopping, and no need to install additional membership apps. The membership card has been stored in the social website communication software installed in the client's mobile phone. Consumers on the client side only need to show the relevant member screen of the social group website to enjoy member-specific privileges or consumption collection points and other member functions, which in turn enables the successful completion of commercial transactions between the client and the sales side.

In order to further understand the technology, methods and effects of the present invention to achieve the established objectives, please refer to the following detailed descriptions and drawings about the present invention. I believe that the objectives, features and characteristics of the present invention can be thoroughly and concretely obtained. It is understood that, however, the accompanying drawings are only provided for reference and illustration, and are not intended to limit the present invention.

The following is a specific embodiment to illustrate the implementation of "a member system based on a social networking site and its operating method" disclosed in the present invention. Those skilled in the art can understand the advantages and advantages of the present invention from the contents disclosed in this manual. effect. The present invention can be implemented or applied through other different specific embodiments, and various details in this specification can also be modified and changed based on different viewpoints and applications without departing from the concept of the present invention. In addition, the drawings of the present invention are merely schematic illustrations, and are not drawn according to actual dimensions, and are stated in advance. The following embodiments will further describe the related technical content of the present invention in detail, but the disclosed content is not intended to limit the protection scope of the present invention.

It should be understood that although terms such as “first”, “second”, and “third” may be used herein to describe various elements or signals, these elements or signals should not be limited by these terms. These terms are mainly used to distinguish one element from another, or one signal from another signal. In addition, the term "or" used in this document may include any one or a combination of more of the associated listed items depending on the actual situation.

As shown in FIG. 1, a member system 100 based on a social group website according to a preferred embodiment of the present invention includes: a back-end server 101, a basic member database 102, a social group website 111, a client 141, and a sales end 130 , Cash register 131, scanner 132, food ordering platform 133 and network 121. Among them, a connection has been established between the back-end server 101 and the basic member database 102, the sales terminal 130, the cash register 131 and the scanner 132, the above three A connection has been established between them, the client 141, the back-end server 101, the social networking site 111, the sales terminal 130, and the food ordering platform 133, the above five are connected via the network 121. Therefore, one of the client 141, the background server 101, the social networking site 111, and the sales terminal 130 can send a message to the other three through the network 121, or receive messages from the other three.

In one embodiment, the sales terminal 130, the cash register 131, and the scanner 132 are all independent electronic devices, such as a mobile device, a notebook computer, a tablet computer, a car computer, or a smart phone.

In one embodiment, the sales terminal 130, the cash register 131, and the scanner 132 can be integrated into an electronic device, wherein the cash register 131 or the scanner 132 are implemented in software or APP and installed in the electronic device Operating system.

In an embodiment, the sales terminal 130, the cash register 131, or the scanner 132 can be implemented by software or APP, respectively. The sales terminal 130, the cash register 131, or the scanner 132 can be implemented in software or hardware, respectively, and be applied to the membership system based on social networking sites, and the present invention is not limited to this.

In one embodiment, the backend server 101 may include a basic member database 102, and the basic member database 102 and the backend server 101 have an electrical coupling relationship.

In one embodiment, when the client 141 logs in to the social networking site 111, the client 141 activates the membership card function F1, and the background server 101 sends an identification code qr1 related to the membership card function F1 to the client 141, from The sales terminal 130 reads the identification code qr1 and at least one code bar1 of at least one product, for example, scans the identification code qr1 and one code bar1 of at least one product with a scanner 132, and then combines at least one product, at least one amount and a total A transaction list1 composed of the amount passes through a host of the sales terminal 130, which may be an electronic device (such as a cash register 131) with a built-in communication module, and transmits the transaction list1 to the backend server 101.

In one embodiment, the sales terminal 130, the host, and the scanner 132 can be integrated into a mobile device. The cash register 131 or the scanner 132 is implemented in software or APP and installed on the mobile device. Operating system.

The identification code qr1 and the barcode bar1 mentioned above can be a one-dimensional barcode or a two-dimensional barcode. One-dimensional barcode is an electronic barcode technology, which has the advantages of fast input of information, fast reading speed and high reliability.

Two-dimensional barcode is another electronic barcode technology, which is mainly used in automated text transmission, digital content URL link download, URL quick link, identity authentication and business transactions.

There are two main types of two-dimensional barcodes: dynamic and static. Dynamic two-dimensional barcode, also called "real-time two-dimensional barcode", once a dynamic two-dimensional barcode is generated, the target link in the two-dimensional barcode can be changed again without changing the two-dimensional barcode itself. Once you scan a dynamic two-dimensional barcode, you can connect to a server. This server stores unique messages that will interact with users; static two-dimensional barcodes can only store messages directly in text mode or link to a fixed one. Web page. This means that the message or web link cannot be changed.

In addition, the well-known decoding methods for 2D barcodes are 1) using optical extraction equipment (such as CCD image extractor, CMOS image extractor or scanner) to extract the image of the 2D barcode, and then 2) identifying the 2D barcode through recognition software. Finally, 3) decode the identified two-dimensional bar code and display the result.

In one embodiment, the member system 100 based on the social group website may further include an enterprise resource planning (ERP) module and a customer relationship management (CRM) module to perform big data analysis on the transaction list 1.

In one embodiment, the store at the sales end 130 only needs a cash register 131 that can be connected to the network 121, a scanner 132, and a piece of paper printed with a QR code for the client 141 to register. That is, the QR code on the paper already implies the information of the identification code qr1; in this embodiment, the cash register 131 in the member system 100 does not need to install another member application (APP), as long as it is through the Internet 121 connects to the back-end server 101 of the member system 100. When the client 141 directly shows the membership screen on the communication software of the social networking site, and then senses it through the scanner 132, the back-end server 101 immediately synchronizes the transaction details list1 and other consumer information, and informs the store and the client 141 of the sales terminal 130 There are changes in points related to this consumption.

In the embodiment shown in FIG. 1, the network 121 may include a global system for interconnecting computer networks and devices using common communication protocols, such as the transmission control protocol (TCP) in the TCP/IP Internet protocol series, and consumer The data report protocol (UDP) and Internet protocol (IP).

In other examples, the network 121 may include a wired or wireless communication network owned and/or operated by other service providers. For example, the network 121 may include another core network connected to one or more RANs that may adopt the same RAT or a different RAT.

The client 141 in the membership system 100 of the present invention is one of electronic devices such as mobile phones, mobile devices, notebook computers, tablets, car computers or PCs. It may include multi-mode capabilities, such as Multiple transceivers with different wireless links to communicate with different wireless networks are not limited by the present invention.

In addition, in order to improve the security of data transmission, certain specific elements in the membership system 100 may be configured as special links. For example, the backend server 101 can be connected to the sales terminal 130 through a dedicated line. Of course, using the existing encryption technology, the interaction between the back-end server 101 and the sales end 130 can be realized through the Internet, and the present invention does not limit this.

In the embodiment shown in FIG. 1, the membership system 100 needs to work with the social networking site 111, in which a link to the social networking site 111 related to the sales terminal 130 has been established in advance, and this link is connected to the store of the sales terminal 130 LINE@生活圈 or official Facebook account or fan page. For example, the sales terminal 130 can create a dedicated account for LINE@, and then interact with one or more clients.

Furthermore, the membership registration of the membership system 100 of the present invention will be performed through a social networking site 111 (such as LINE or Facebook). For example, by scanning the QR code, the client 141 connects to the social networking site 111. LINE@ can provide one-to-one messages, and it is also suitable for the sales end 130 stores to provide consulting services. Compared with Facebook's fan page, LINE@ is more helpful to reach more consumers.

Consumers of the client 141 only need to register as a member by joining the LINE@ or Facebook official account or fan page of the store of the sales terminal 130 without providing other information. In other embodiments, there may be different registration methods, and the present invention is not limited thereto.

The social network communication software installed in the electronic device of the client 141 is equivalent to the virtual membership card in the membership system 100. As long as the membership screen on LINE or Facebook is displayed, members can enjoy exclusive discounts or consumption points. Function, no longer need to carry numerous physical membership cards, and no need to install any additional APP.

In an embodiment, the social networking site 111 can receive a push message of the feedback points BV1 related to the transaction list 1 sent by the back-end server 101.

In one embodiment, the social networking site 111 can receive a message sent from the back-end server 101. This message is from the client 141 confirming a message to use the points BV2 and apply to the back-end server 101 for bonus points To redeem coupons or gifts, the sales terminal 130 sends the message of using the points BV2 to the backend server 101, and the backend server 101 pushes a message of the remaining BV3 points to the social networking site 111.

With the gradual development of e-commerce and social economy, more and more companies are beginning to attach importance to gathering consumers through social networking sites. At present, Software as a Service (SaaS) technology has been developed to assist companies in operating social networking sites.

In addition, chatbot technology can automatically respond to questions on LINE@ or Facebook fan pages through artificial intelligence (AI) functions. Some chatbots emphasize the application of overall business intelligence and ease of use. Through simple and intuitive background settings, companies can integrate online customer service, social marketing, guide shopping, membership management, big data analysis and can be connected Vendor’s existing services.

In the embodiment shown in FIG. 1, the membership system 100 of the present invention does not need to install additional software in the cash register 131, and only connects to the backend server 101 through the cash register 131. In one embodiment, the client 141 can use the electronic device to directly download the exclusive QR code recognition software. The QR code recognition software can directly recognize the QR code provided by the store of the sales terminal 130 through the electronic device, and then the client 141 Fill in the relevant basic member information and log in to the member basic database 102.

In the embodiment shown in FIG. 1, before the back-end server 101 sends the identification code qr1, the client 141 has logged in the social networking site 111, and the client 141 is sent through a first link url1 The relevant member basic information is sent to the back-end server 101 for verification, and the client 141 related information and the client 141 related member basic information will be obtained through the application programming interface (API) of the social website 111, and Log the above information in the basic member database 102, where the relevant information of the client 141 obtained through the API of the social website 111 can be a community ID, an identifier or a hardware code of the client At least one of them, the present invention is not limited thereto.

In one embodiment, the transaction details list1 from the sales terminal 130 includes: a combination of the picture, amount, specifications, attributes, total amount of the at least one commodity, the delivery address of the client 141, and the contact method.

In one embodiment, before the back-end server 101 sends the identification code qr1, the client 141 has logged into the social networking site 111, and transmits the basic member information related to the client 141 through the first link url1 Go to the backend server 101 for verification. For example, the back-end server 101 may include a verification module, which can be used to compare the basic member information related to the client 141 with the client obtained through the application programming interface (API) of the social website 111 and stored in the member basic database 102 141 related information.

In one embodiment, the member system 100 based on the social group website may further include an enterprise resource planning (ERP) module and a customer relationship management (CRM) module to perform big data analysis on the transaction list 1.

In one embodiment, before the back-end server 101 sends the identification code qr1, the client 141 also first logs in to the social networking site 111, and obtains the basic member information related to the client 141 through the first link url1 Send to the backend server 101 for verification.

In an embodiment, the transaction detail list1 may include: a combination of at least one of the picture, amount, specification, attributes, total amount, delivery address of the client 141, and contact information of the at least one commodity. However, the content of the transaction detail list1 may still include other content, and the present invention is not limited to this.

In the embodiment shown in FIG. 1, the sales terminal 130, the cash register 131 and the scanner 132 have established connections among the above three, and the sales terminal 130 and the backend server 101 have established connections.

In one embodiment, before the transaction list1 is sent to the back-end server 101 through the cash register 131 of the sales end 130, it further includes the following steps: through the cash register 131 of the sales end 130, the client 141 Confirm the transaction details list1.

In one embodiment, the present invention provides a membership system 100, which may further include a payment system and a transaction system. The client 141 is used to load electronic invoices through a small program and generate the corresponding order QR code; the transaction details list1 includes information such as pictures, prices, specifications, attributes, receiving addresses and contact information of the client 141 The combination.

In one embodiment, the cash register 131 has a built-in scanning function, which is used to scan the order QR code to obtain the order information of the client 141 and send it to the payment system; the corresponding payment record can also be viewed on the cash register 131 status. The payment system includes a receiving module and a processing module. The receiving module is used to receive the information scanned by the cash register 131. The processing module is used to process the order information of the client 141 to obtain the amount to be paid. A payment order is generated, and after the processing is completed, the account information of the client 141 is sent to the transaction system to complete the payment of funds.

In one embodiment, the present invention provides a membership system 100, wherein the basic member information related to the client 141 includes at least one of phone number, ID, photo, gender, age, address, etc. and a combination thereof.

In one embodiment, the present invention provides a membership system 100, in which the social group website 111 is one of Facebook, LINE, Quazza, Myspace, Orkut, Twitter, Google+, Instagram, and YouTube.

Therefore, for the store at the sales end, the membership system 100 of the present invention can be set up quickly and at low cost. The store does not need to develop any more apps, nor does it need to hire information personnel, let alone spend time persuading the client 141 to download member apps. In this way, the store can save a lot of time and money costs, focus on more value-creating activities, and further improve the overall value chain of the enterprise.

In addition, the membership system 100 can also be quickly established through the present invention to perform membership classification. With more detailed member information and the assistance of artificial intelligence (AI) technology, the store can target target customer groups for precise marketing, proactively call customers, and give different discounts or push messages based on membership ratings. In addition to quickly collecting new members, it can also further consolidate existing old members. Since the membership system 100 of the present invention is easy to set up, any store can quickly complete the setting of the backend server 101.

Figures 2 to 6 demonstrate the operation process and method of the membership system of the present invention. Please refer to FIG. 1 and FIG. 2 at the same time. FIG. 2 shows the operation method of the member system 100 based on the social networking website 111 according to an embodiment of the present invention.

In step S201, the backend server 101 receives the relevant information of the client 141 of the social networking site 111. The related information of the client 141 may be at least one of a community identity (ID), an identifier (identifier), or a hardware code of the client. Here, the relevant information of the client 141 refers to the community identity, and the present invention is not limited to this.

In step S202, the background server 101 generates an identification code qr1 related to the membership card function F1 based on the relevant information from the client 141 of the social group website 111.

In step S203, the background server 101 transmits the identification code qr1 to the social networking website 111, where the identification code qr1 and the barcode bar1 can be a one-dimensional barcode or a two-dimensional barcode. In an example, the identification code qr1 is presented as a QR code, and the barcode bar1 is presented as a one-dimensional barcode, and the present invention is not limited to this.

In step S204, the backend server 101 can receive the identification code qr1 scanned by the scanner 132 and the transaction details list1 from the cash register 131.

Please refer to FIG. 1 and FIG. 3 at the same time. FIG. 3 shows the member registration process of the member system 100 based on the social networking site 111 according to an embodiment of the present invention. The vertical arrow indicates the direction of the time axis T, and the vertical arrow indicates the client 141. , The situation of the information flow between the social networking site 111 and the back-end server 101 and other components.

The membership system 100 needs to work with the social website 111, in which a link to the social website 111 related to the sales end 130 has been established in advance, and this link is connected to the LINE@生活圈 or Facebook official account of the store 130 of the sales end 130 Or fan page related. For example, the sales terminal 130 can create a dedicated account for LINE@, and then interact with one or more clients. In other words, when the client 141 logs in to the social website 111, the social website 111 has already established a link with the sales terminal 130. This link may be presented in the form of the store’s LINE@, Facebook official account or fan page.

In step S301, a client 141 logs in to the social website 111, and the social website 111 will generate a community identity (ID) corresponding to the client 141 at this time.

In step S302, the backend server 101 receives public information from the social networking website 111, such as a community ID.

In step S303, the backend server 101 transmits a first link url1 to the social networking website 111.

In step S304, the social group website 111 displays information about the first link url1.

In step S305, the basic member information related to the client 141 is directly transmitted to the back-end server 101 through a page opened by the first link url1 for verification, and the application of the social networking site 111 The programming interface (API) obtains the relevant information of the client 141 (such as community identity, identification code, hardware code) and the basic member information related to the client 141 to log in a basic member database 102 connected to the back-end server 101 , The client 141 thus completes the online registration. For example, the back-end server 101 may include a verification module, which can be used to compare the basic member information related to the client 141 with the client obtained through the application programming interface (API) of the social website 111 and stored in the member basic database 102 141 related information.

In one embodiment, the back-end server 101 obtains the hardware code of the client 141 through the social website 111 for verification. When the back-end server 101 obtains the hardware code of the client 141 through the social website 111, When the body code does not match the record in the member's basic database 102, the background server 101 will push a verification failure message to the social group website 111.

Please refer to FIGS. 1 and 4 at the same time. FIG. 4 shows the consumption process of the membership system 100 based on the social networking site 111 according to an embodiment of the present invention. The vertical arrow indicates the direction of the time axis T, and the vertical arrow indicates the client 141, Information flow between the social networking site 111, the back-end server 101 and the sales terminal 130 and other components.

In step S401, when a client 141 logs in to the social network 111 and activates a membership card function F1, the social network 111 will generate a community ID corresponding to the client 141 at this time.

In step S402, the backend server 101 receives public information from the social group website 111, such as a community ID.

In step S403, the background server 101 generates an identification code qr1 related to the member function according to the community ID and transmits it to the social network website 111.

In step S404, the social group website 111 generates a corresponding QR code according to the identification code qr1 and displays it on the communication software of the social group website 111 of the client 141.

In another embodiment, the backend server 101 generates an identification code qr1 related to the membership function according to the community ID, which can be directly transmitted to the communication module of the client 141 and generate a short message service (SMS) containing the identification code qr1 message.

In step S405, the client 141 membership card and product barcode are scanned, and the back-end server 101 receives the identification code qr1 and a transaction detail list1 from the sales end 130, wherein the sales end 130 reads the identification code qr1 and at least A barcode of a product, for example, a QR code containing an identification code and a barcode bar1 of at least one product are scanned by the scanner 132.

In step S406, according to the QR code and the barcode bar1, the sales end sends the transaction list1 composed of at least one commodity, at least one amount and a total amount through a host, such as the cash register 131 of the sales end 130 The transaction details list1 is sent to the backend server 101.

In one embodiment, before the transaction list1 is transmitted to the back-end server 101, the following steps are further included: the client 141 confirms the transaction list1 through the cash register 131 of the sales terminal 130.

In the embodiment shown in FIG. 1, the membership system 100 needs to work with the social networking site 111, in which a link to the social networking site 111 related to the sales terminal 130 has been established in advance, and this link is connected to the store of the sales terminal 130 LINE@生活圈 or official Facebook account or fan page. For example, the sales terminal 130 can create a dedicated account for LINE@, and then interact with one or more clients.

Please refer to FIG. 1 and FIG. 5 at the same time. FIG. 5 shows the flow of the consumption collection points and redemption points of the member system 100 based on the social networking site 111 according to an embodiment of the present invention. The vertical arrow indicates the direction of the time axis T. The vertical arrows indicate the information flow between the client 141, the social networking site 111, the back-end server 101, and the sales terminal 130.

In step S501, a client 141 logs into the social website 111, and at this time, the social website 111 will generate a community ID corresponding to the client 141.

In step S502, the backend server 101 receives public information from the social group website 111, such as a community ID.

In step S503, the background server 101 generates an identification code qr1 related to the membership card function according to the community ID and transmits it to the community website 111.

In step S504, the social group website 111 generates a corresponding QR code according to the identification code qr1 and displays it on the communication software of the social group website 111 of the client 141. In another embodiment, the backend server 101 generates an identification code qr1 related to the membership card function according to the community ID, which can be directly transmitted to the communication module of the client 141 and generate an SMS message including the identification code qr1.

In step S505, the client 141 membership card and product barcode are scanned, and the back-end server 101 receives the identification code qr1 and a transaction detail list1 from the sales end 130, which is scanned by the scanner 132 of the sales end 130 including the identification QR code of the code and bar1 of at least one product.

In step S506, the sales end sends the transaction details list1 composed of at least one product, at least one amount and a total amount to the backend server through the cash register 131 of the sales end 130 according to the QR code and the barcode bar1 101; In step S507, the backend server 101 generates reward points BV1 based on the transaction details list1, and sends it to the social networking site 111; in step S508, the message of reward points BV1 is presented on the client 141’s social networking site 111 communication software.

In one embodiment, the social networking site 111 can receive a message sent from the back-end server 101. This message comes from in step S505, the client 141 further confirms a message of using points BV2 and sends it to the back-end server. The server 101 applies for redemption of bonus points for coupons or gifts. The sales end 130 sends the message of using the points BV2 to the backend server 101, and the backend server 101 will return the difference between the points BV1 and BV2. That is, the message of the remaining points BV3 is pushed to the social group website 111 (step S509). The message of the feedback point BV1 is presented on the communication software of the social networking site 111 of the client 141 (step S510).

Please refer to FIGS. 1 and 6 at the same time. FIG. 6 shows the operation process of the member ordering system based on social networking sites according to an embodiment of the present invention. The vertical arrow indicates the direction of the time axis T, and the vertical arrow indicates the client 141, the social Information flow between the group website 111, the back-end server 101, the ordering platform 133, and the sales terminal 130. The sales terminal 130 can include the ordering platform 133, and the ordering platform 133 can also be located outside the sales terminal 130. , There is a connection between the two to connect the two.

In step S601, when a client 141 logs in to the social website 111 and activates a meal ordering function, the social website 111 will generate a community ID corresponding to the client 141 at this time.

In step S602, the backend server 101 receives public information from the social networking website 111, such as a social ID.

In step S603, the background server 101 generates an identification code qr1 related to the membership card function according to the community ID and transmits it to the community website 111.

In step S604, the social group website 111 generates a corresponding QR code according to the identification code qr1 and displays it on the communication software of the social group website 111 of the client 141. In another embodiment, the backend server 101 generates an identification code qr1 related to the membership card function according to the community ID, which can be directly transmitted to the communication module of the client 141 and generate an SMS message including the identification code qr1.

In step S605, the client 141 activates the ordering function of the social group website 111.

In step S606, a meal ordering screen is displayed on the communication software of the social networking website of the client 141.

In step S607, the client 141 connects to the ordering platform 133 through a second link url2 containing the ordering code.

In step S608, the consumer of the client 141 inputs the order information on the order platform 133 and transmits it to the sales terminal 130.

In step S609, the sales end sends a transaction list1 containing order information to the backend server 101 through the cash register 131 of the sales end 130.

In step S610, the backend server 101 generates meal fetching information according to the transaction details list1 and transmits it to the social networking website 111. In an example, the backend server 101 pushes a message of a first point BV1 related to the transaction detail list1 to the social networking site 111 according to the transaction detail list1.

In step S611, the social networking site 111 generates a corresponding meal retrieval code based on the meal retrieval information and presents it on the social networking site 111 communication software of the client 141. Subsequently, the members of the client 141 are notified that they can pick up the meal at the sales terminal 130 (step S612).

[Possible technical effects of the embodiment]

Cost parity:

In order to reduce the financial burden of SMEs, the present invention uses social networking website communication software as the identification medium for membership cards. Therefore, SMEs do not need to spend huge amounts of money to develop brand-new membership apps or lease package systems.

Convenient operation:

Unlike other membership systems, consumers must download another APP to join a member. The client in the membership system of the present invention includes a membership card, and consumers do not need to download any additional APP. For the store, the present invention allows the enterprise to quickly complete the intuitively designed system, reduces the time spent by the enterprise on the establishment of the member database, and can speed up the system launch.

Complete information:

Through the back-end server of the present invention, enterprises can obtain complete membership information. And through the back-end server and the cash register, ERP, CRM and other corporate management systems in series, can obtain member consumption information. The membership system of the present invention will also use big data analysis to classify and classify members according to the consumption amount and consumption records of the members, so as to facilitate the subsequent marketing planning of the enterprise. In addition, the present invention can analyze the overall consumption status of each area, such as consumers in a certain area prefer sweeter items, or market information such as a single consumption amount of consumers in a certain area falling more than a certain fixed amount, etc. In the future, profitable companies will give auxiliary judgments based on market data for product development and store expansion decisions.

Marketing convenience:

The present invention combines marketing, cash register or various enterprise resource planning (ERP) modules and customer relationship management (CRM) modules to perform big data analysis on transaction details. This membership system can be designed with a complete marketing function for enterprises to promote advertising. For example, plan unique promotional activities for different membership levels. Or target different consumer groups to promote different marketing information. Through membership classification, companies can more accurately send marketing information to target customer groups.

In addition, through the analysis of member shopping data and the active calling function of the AI system, it will make the marketing and promotion of enterprises more convenient, and the overall effect will be greatly improved.

The present invention can also accurately locate the geographic location of the client's consumer based on the client's hardware code, and place advertisements for people on different platforms. It can not only lock the geographic location, but also lock the geographic location of the business district, and distinguish between work areas and residential areas. , The commercial field, and even lock in new/old customers.

Finally, it should be noted that in the foregoing description, although the concept of the technology of the present invention has been specifically shown and described in a number of exemplary embodiments, it will be understood by those with ordinary knowledge in the field of this technology. Various changes in form and details can be made to the technical concept of the present invention as defined by the scope of the following patent applications.

100: Member System 101: Background server 102: Basic member database 111: Social Network 141: Client 130: Sales end 131: Cash register 132: Scanner 133: ordering platform 121: Network S201-S204: Operation steps of membership system based on social networking sites S301-S305: Registration steps for membership system based on social networking sites S401-S406: The consumption steps of the membership system based on social networking sites S501-S510: Consumption collection points based on the membership system of social networking sites and steps to redeem points S601-S612: Operation steps of member ordering system based on social networking sites T: Timeline

In order to more clearly describe the technical solutions in the embodiments of the present invention, the following will briefly introduce the accompanying drawings used in the description of the embodiments. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without too much effort. among them:

Fig. 1 presents a membership system based on a social group website according to an embodiment of the present invention;

FIG. 2 presents the operation method of the member system based on the social group website according to an embodiment of the present invention;

FIG. 3 presents a member registration process of a member system based on a social group website according to an embodiment of the present invention;

FIG. 4 presents a consumption process of a member system based on a social group website according to an embodiment of the present invention;

FIG. 5 presents the flow of collecting points and redeeming points in a membership system based on a social group website according to an embodiment of the present invention; and

FIG. 6 presents the operation process of the member ordering system based on the social group website according to an embodiment of the present invention.

S201-S204: Operation steps of membership system based on social networking sites

Claims (11)

A method for operating a membership system based on a social group website, used in conjunction with a backend server, a sales end, and a client. The sales end and the backend server are connected, and the operation method includes: When the client logs in to the social network site and activates a membership card function, the backend server obtains the client-related data through the social network website, where the client-related data is a community identity, an identification code or the client’s At least one of a hardware code; the back-end server generates an identification code related to the membership card function based on the client-related data, and sends the identification code to the client; and the back-end server receives The identification code and a transaction detail from the sales terminal; wherein the sales terminal reads the identification code and a code of at least one product, and transmits the transaction detail composed of at least one product, at least one amount and a total amount through A host of the sales end is sent to the backend server. For example, the operating method described in item 1 of the scope of patent application further includes: before the back-end server sends the identification code, the client has logged in to the social network site and related the client through a first link The basic information of the member is sent to the back-end server for verification, and the relevant information of the client is obtained through the application interface of the social community website and the basic information of the client is registered in a basic member database. For example, in the operation method described in item 1 of the scope of patent application, when the client logs on the social website, the social website has established a link with the sales terminal. Such as the operation method described in item 1 of the scope of patent application, in which the transaction details are Before sending to the back-end server, it further includes the following steps: confirm the transaction details by the client through a cash register of the sales terminal. For example, the operation method described in item 4 of the scope of patent application, wherein the sales terminal, the cash register and a scanner are integrated into an electronic device, and the cash register and the scanner are implemented in software or APP and installed in The operating system of the electronic device further includes the following steps before reading at least the barcode of the product by the scanner: the client confirms a message of a second point and applies for a bonus to the background server The points are redeemed for coupons or gifts; the sales end sends the second point message to the background server; and the background server pushes a third point message to the social network website. An operating method of a member ordering system based on a social group website, used in conjunction with a back-end server, a sales end, and a client. The sales end and the back-end server are connected. The operation method includes: When the client logs in to the social website and opens a meal ordering function, the backend server obtains relevant information of the client through the social website, where the relevant information of the client is a community identity, an identification code or the client’s At least one of a hardware code; the back-end server generates and sends an identification code related to the ordering function to the client based on relevant data of the client; the back-end server receives the identification from the sales end Code and a transaction detail; and the back-end server pushes a meal retrieval message to the social website, where the identification code includes a meal order code related to the order web page information, and the client opens a link to the meal order code The order information is sent to a cash register of the sales terminal and sent to the back-end server. For example, the operation method described in item 1 or 6 of the scope of patent application further includes: the back-end server pushes a first point information related to the transaction details to the social network website. A member system based on a social group website includes: a back-end server, including a basic member database, which has established a connection with the back-end server; and a sales end, which has established a connection with the back-end server. Establish a connection; when a client logs in to the social website, the client opens a membership card function, and the backend server obtains relevant information of the client through the social website. The relevant information of the client is a community identity , At least one of an identification code or a hardware code of the client, the back-end server generates an identification code related to the membership card function according to relevant data of the client, and sends the identification code to the client, A scanner on the sales side reads the identification code and a code of at least one product, and transmits a transaction detail composed of at least one product, at least one amount and a total amount to the back office through a host on the sales side Server; where the sales terminal, the host and the scanner are integrated into a mobile device, and the host and the scanner are implemented in software or APP and installed in the operating system of the mobile device. For example, the membership system described in item 8 of the scope of patent application further includes: an enterprise resource planning module and a customer relationship management module to perform big data analysis on the transaction details. Such as the membership system described in item 8 or 9 of the scope of patent application; wherein the client has logged in to the client before the back-end server sends the identification code The social group website transmits the basic member information related to the client to the backend server for verification through a first link. Such as the membership system described in item 8 or 9 of the scope of patent application; wherein the transaction details include: a combination of the picture, amount, specifications, attributes, total amount of the at least one product, the delivery address of the client and the contact method.

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