TWI705402B - A membership system based on a community website and its operating method and an operating method for a membership meal ordering system based on a community website - Google Patents
A membership system based on a community website and its operating method and an operating method for a membership meal ordering system based on a community website Download PDFInfo
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Abstract
Description
本申請涉及會員系統領域,尤其涉及一種基於社群網站的會員系統及有關於此類會員系統的運作方法。This application relates to the field of membership systems, and in particular to a membership system based on social networking sites and the operating methods of such membership systems.
社群網路服務(社群網站),主要作用是為一群擁有相同興趣與活動的人建立線上社群。這類服務往往是基於網際網路,為使用者提供各種聯繫、交流的互動通路,如電子郵件、即時通訊服務等。多數社群網路會提供多種讓使用者互動起來的方式,可以為聊天、寄信、影音、檔案分享、部落格、新聞群組等。社群網路為資訊的交流與分享提供了新的途徑。作爲社群網路的網站一般會擁有為數眾多的註冊使用者。社群網路服務網站當前在世界上有許多,知名的包括Facebook、Instagram、微信、抖音、百度貼吧、微博等。Social network services (community websites) are mainly used to build online communities for a group of people with the same interests and activities. Such services are often based on the Internet, providing users with various interactive channels for contact and communication, such as e-mail and instant messaging services. Most social networks provide a variety of ways for users to interact, such as chatting, mailing, video, file sharing, blogs, news groups, etc. Social networks provide new ways for information exchange and sharing. A website as a social network generally has a large number of registered users. There are many social network service websites in the world. Well-known ones include Facebook, Instagram, WeChat, Douyin, Baidu Tieba, Weibo, etc.
近年來,第三方被允許開發基於Facebook的網站應用程式介面(API)的應用。LINE稍早已提供了Messaging API功能。有開發能力的服務提供商即可透過Messaging API將服務內容串聯到LINE。對這些服務提供商的好友來說,即可透過LINE聊天介面與其他的LINE帳號進行雙向互動,並操作各式線上服務。隨著電子商務和社群經濟日漸發展,越來越多企業亟需透過社群網站以凝聚使用者、消費者及會員。In recent years, third parties have been allowed to develop applications based on Facebook's website application programming interface (API). LINE has provided Messaging API function earlier. Service providers with development capabilities can connect service content to LINE through Messaging API. For friends of these service providers, you can interact with other LINE accounts through the LINE chat interface and operate various online services. With the development of e-commerce and social economy, more and more companies urgently need to use social networking sites to gather users, consumers and members.
在另一方面,一旦企業決定建構其會員資料時,兩種可能的解決方案是:自行開發會員應用程式(APP)、購買套裝會員管理系統或加入現有的店家整合平台APP。On the other hand, once a company decides to construct its membership information, two possible solutions are: develop its own membership application (APP), purchase a packaged membership management system, or join an existing store integration platform APP.
(1)自行開發會員APP(1) Self-developed membership APP
許多店家發展到一定規模後,為了鞏固會員忠誠度,多半會開發自身的會員APP。透過會員APP,公司企業或店家可以針對會員推播廣告或是發送優惠券。企業也可透過會員APP收集會員資料,藉以進行大數據分析後,提高廣告投放的精準度。After many stores have grown to a certain scale, in order to consolidate member loyalty, most of them will develop their own member apps. Through the membership APP, companies or stores can push advertisements or send coupons to members. Companies can also collect member information through member apps to perform big data analysis and improve the accuracy of advertising.
雖然自行開發會員APP可望得到具備功能強大、完善的會員後台資訊以切合企業需求,但系統開發及維護的成本相當高昂。此外,企業還必須聘請資訊相關人才,以便負責系統維護。再者,由於消費者必須先行下載會員APP,這對消費者將造成不便,將影響消費者加入企業會員的意願。Although self-developed member APPs can be expected to have powerful and complete member background information to meet the needs of enterprises, the cost of system development and maintenance is quite high. In addition, companies must also hire information-related personnel to be responsible for system maintenance. Furthermore, since consumers must download the membership app first, this will cause inconvenience to consumers and affect consumers' willingness to join corporate membership.
(2) 購買套裝會員管理系統或加入現有的店家整合平台APP(2) Purchase a packaged membership management system or join an existing store integration platform APP
為了降低開發會員APP的費用,某些企業會選擇向第三方業者購買現有的套裝服務。第三方業者可提供完整的套裝軟體,協助特定企業開發自身會員APP、投放優惠券或點數,以提高消費者的回流率。由於特定企業不需自行開發系統,後台伺服器架設在服務商端,特定企業可省下大筆的建置和維護費用。In order to reduce the cost of developing membership apps, some companies will choose to purchase existing packaged services from third-party companies. Third-party operators can provide a complete package of software to assist specific companies in developing their own membership apps, placing coupons or points to increase the return rate of consumers. Since specific companies do not need to develop their own systems, and the back-end server is set up on the service provider side, specific companies can save a lot of construction and maintenance costs.
然而,此類服務費用雖然較為親民,但由於第三方業者僅提供固定樣板,使得多數會員APP的網站看起來大同小異,較難展現特定企業的特色。網站架構和功能也未必能切合特定企業的需求。However, although the fees for such services are relatively close to the people, because third-party companies only provide fixed templates, the websites of most member APPs look the same, making it difficult to show the characteristics of specific companies. The structure and function of the website may not be able to meet the needs of a particular enterprise.
若是購入套裝會員APP平台,雖然能省下會員APP的開發費用,但企業每年仍必須租用系統及網路空間,且並無法得到系統資料的所有權,經營成果和會員資料容易隨著租約到期而消失。此外,特定企業亦無法得到精確的會員交易明細資料,這便限制了特定企業行銷。If you purchase a packaged member APP platform, although you can save the development cost of the member APP, the company still has to rent the system and network space every year, and cannot obtain the ownership of the system data. The business results and member information are easy to change as the lease expires. disappear. In addition, specific companies cannot obtain accurate member transaction details, which limits the marketing of specific companies.
有鑑於此,為了克服現存自行開發會員應用程式、現有的店家整合平台或套裝會員管理系統的種種不便,根據本發明的一實施例,在此提出了一種基於社群網站的會員系統,包括:後台伺服器,包含會員基本資料庫,會員基本資料庫與後台伺服器已建立連線;以及銷售端,與後台伺服器已建立連線,其中當客戶端登入社群網站,客戶端開啟會員功能,後台伺服器送出與會員功能相關的識別代碼至客戶端,由銷售端的掃描器掃描識別代碼及至少一商品的條碼,並將由至少一商品、至少一金額與總金額所組成的交易明細透過銷售端的收銀機(POS)而傳送至後台伺服器。In view of this, in order to overcome the inconveniences of existing self-developed membership applications, existing store integration platforms or packaged membership management systems, according to an embodiment of the present invention, a membership system based on social networking sites is proposed here, including: The back-end server, including the basic member database, which has established a connection with the back-end server; and the sales end, which has established a connection with the back-end server. When the client logs in to the social website, the client opens the membership function , The backend server sends the identification code related to the membership function to the client, the scanner on the sales end scans the identification code and the barcode of at least one product, and the transaction details composed of at least one product, at least one amount and total amount are sold through At the end of the cash register (POS) and sent to the back-end server.
根據本發明的另一實施例,在此提出了一種基於社群網站的會員系統的運作方法,與一種基於社群網站的會員系統的運作方法,與後台伺服器、銷售端以及客戶端搭配使用,銷售端與後台伺服器之間已連線,所述運作方法包括:當客戶端登入社群網站並開啟會員功能時,後台伺服器透過社群網站取得客戶端相關資料;後台伺服器送出與會員功能相關的識別代碼至客戶端;以及後台伺服器接收來自於銷售端的識別代碼和交易明細,其中銷售端讀取識別代碼以及至少一商品的條碼,並將由至少一商品、至少一金額與總金額所組成的交易明細透過銷售端的主機而傳送至後台伺服器。According to another embodiment of the present invention, a method for operating a membership system based on a social networking site is proposed here, and a method for operating a membership system based on a social networking site is used in conjunction with a back-end server, sales end, and client , The sales terminal and the back-end server are connected. The operation method includes: when the client logs in the social website and activates the membership function, the back-end server obtains the client-related data through the social website; the back-end server sends and The identification code related to the membership function is sent to the client; and the back-end server receives the identification code and transaction details from the sales end. The sales end reads the identification code and the barcode of at least one product, and the The transaction details composed of the amount are sent to the back-end server through the host of the sales end.
根據本發明的另一實施例,在此提出了一種基於社群網站的會員訂餐系統的運作方法,與後台伺服器、銷售端以及客戶端搭配使用,銷售端與後台伺服器之間已連線,所述運作方法包括:當客戶端登入社群網站並開啟訂餐功能時,後台伺服器透過社群網站取得客戶端相關資料;後台伺服器送出與訂餐功能相關的識別代碼至客戶端;後台伺服器接收來自於銷售端的識別代碼和交易明細;以及後台伺服器將取餐訊息推播至社群網站,其中識別代碼包含訂餐網頁資訊相關的訂餐碼,客戶端開啟訂餐碼的鏈結並將訂餐資訊送至銷售端的收銀機而將其傳送至後台伺服器。According to another embodiment of the present invention, an operating method of a member ordering system based on a social networking site is proposed here, which is used in conjunction with a back-end server, a sales end, and a client. The sales end and the back-end server are connected , The operation method includes: when the client logs on the social website and turns on the ordering function, the background server obtains the client-related data through the social website; the background server sends the identification code related to the ordering function to the client; the background server The server receives the identification code and transaction details from the sales end; and the back-end server pushes the meal fetching message to the social networking site, where the identification code contains the order code related to the order web page information, and the client opens the link to the order code and orders the meal The information is sent to the cash register at the sales end and sent to the back-end server.
由於本發明所請求的會員系統需搭配某一社群網站而運作,客戶端的消費者將透過常見的社群網站進行註冊。客戶端的消費者只需透過加入稍早所建立與店家或銷售端相關的社群網站的官方帳號,即可註冊成為會員。會員在購物時,不用再攜帶實體會員卡,也無須再另外安裝會員APP,客戶端的手機內已安裝的社群網站社群網站通訊軟體已儲存了會員卡。客戶端的消費者只要出示社群網站相關的會員畫面,即可享受會員專屬優惠或是消費集點等會員功能,進而使得客戶端與銷售端之間的商業交易得以順利完成。Since the membership system requested by the present invention needs to operate in conjunction with a certain social group website, the consumer of the client terminal will register through a common social group website. Consumers on the client side only need to register as a member by joining the official account of the social networking site related to the store or sales side that was established earlier. Members no longer need to carry physical membership cards when shopping, and no need to install additional membership apps. The membership card has been stored in the social website communication software installed in the client's mobile phone. Consumers on the client side only need to show the relevant member screen of the social group website to enjoy member-specific privileges or consumption collection points and other member functions, which in turn enables the successful completion of commercial transactions between the client and the sales side.
為了能更進一步瞭解本發明為達成既定目的所採取之技術、方法及功效,請參閱以下有關本發明之詳細說明、圖式,相信本發明之目的、特徵與特點,當可由此得以深入且具體之瞭解,然而所附圖式僅提供參考與說明用,並非用來對本發明加以限制者。In order to further understand the technology, methods and effects of the present invention to achieve the established objectives, please refer to the following detailed descriptions and drawings about the present invention. I believe that the objectives, features and characteristics of the present invention can be thoroughly and concretely obtained. It is understood that, however, the accompanying drawings are only provided for reference and illustration, and are not intended to limit the present invention.
以下是通過特定的具體實施例來說明本發明所公開有關“一種基於社群網站的會員系統及其運作方法”的實施方式,本領域技術人員可由本說明書所公開的內容瞭解本發明的優點與效果。本發明可通過其他不同的具體實施例加以施行或應用,本說明書中的各項細節也可基於不同觀點與應用,在不悖離本發明的構思下進行各種修改與變更。另外,本發明的附圖僅為簡單示意說明,並非依實際尺寸的描繪,事先聲明。以下的實施方式將進一步詳細說明本發明的相關技術內容,但所公開的內容並非用以限制本發明的保護範圍。The following is a specific embodiment to illustrate the implementation of "a member system based on a social networking site and its operating method" disclosed in the present invention. Those skilled in the art can understand the advantages and advantages of the present invention from the contents disclosed in this manual. effect. The present invention can be implemented or applied through other different specific embodiments, and various details in this specification can also be modified and changed based on different viewpoints and applications without departing from the concept of the present invention. In addition, the drawings of the present invention are merely schematic illustrations, and are not drawn according to actual dimensions, and are stated in advance. The following embodiments will further describe the related technical content of the present invention in detail, but the disclosed content is not intended to limit the protection scope of the present invention.
應當可以理解的是,雖然本文中可能會使用到“第一”、“第二”、“第三”等術語來描述各種元件或者信號,但這些元件或者信號不應受這些術語的限制。這些術語主要是用以區分一元件與另一元件,或者一信號與另一信號。另外,本文中所使用的術語“或”,應視實際情況可能包括相關聯的列出項目中的任一個或者多個的組合。It should be understood that although terms such as “first”, “second”, and “third” may be used herein to describe various elements or signals, these elements or signals should not be limited by these terms. These terms are mainly used to distinguish one element from another, or one signal from another signal. In addition, the term "or" used in this document may include any one or a combination of more of the associated listed items depending on the actual situation.
在圖1中所示,係本發明較佳實施例之基於社群網站的會員系統100,包括了:後台伺服器101、會員基本資料庫102、社群網站111、客戶端141、銷售端130、收銀機131、掃描器132、訂餐平台133以及網路121,其中,後台伺服器101和會員基本資料庫102之間已建立連線,銷售端130、收銀機131與掃描器132,以上三者之間已建立連線,客戶端141、後台伺服器101、社群網站111、銷售端130以及訂餐平台133,以上五者藉由網路121而相連接。因此,客戶端141、後台伺服器101、社群網站111與銷售端130的其中之一可以透過網路121而將一訊息發送至其餘三者,或者接收來自其餘三者的訊息。As shown in FIG. 1, a
在一實施例中,銷售端130、收銀機131、掃描器132三者皆為各自獨立的電子裝置,如行動裝置、筆記型電腦、平板電腦、車載電腦或智慧型手機。In one embodiment, the
在一實施例中,銷售端130、收銀機131、掃描器132三者可整合至一電子裝置,其中收銀機131或掃描器132皆以軟體或APP的方式實現並被安裝於所述電子裝置的作業系統中。In one embodiment, the
在一實施例中,銷售端130、收銀機131或掃描器132可以各自利用軟體或APP的方式實現。銷售端130、收銀機131或掃描器132可各自以軟體或硬體的方式被實作出來,並被應用於基於社群網站的會員系統之中,本發明並不以此為限。In an embodiment, the
在一實施例中,後台伺服器101可包含會員基本資料庫102,會員基本資料庫102與該後台伺服器101之間具一電性耦接關係。In one embodiment, the
在一實施例中,當客戶端141登入社群網站111之時,客戶端141開啟會員卡功能F1,後台伺服器101送出與會員卡功能F1相關的一識別代碼qr1至該客戶端141,由該銷售端130讀取識別代碼qr1及至少一商品的一條碼bar1,比如以一掃描器132掃描該識別代碼qr1及至少一商品的一條碼bar1,並將由至少一商品、至少一金額與一總金額所組成的一交易明細list1透過該銷售端130的一主機,此主機可以是內建一通訊模組的一電子裝置(比如收銀機131)而將交易明細list1傳送至該後台伺服器101。In one embodiment, when the
在一實施例中,銷售端130、該主機、掃描器132三者可整合至一行動裝置,其中收銀機131或掃描器132皆以軟體或APP的方式實現並被安裝於所述行動裝置的作業系統中。In one embodiment, the
上文所述及的識別代碼qr1和條碼bar1可為一維條碼或二維條碼。一維條碼是一種電子條碼技術,其具有快速輸入信息、讀取速度快與可靠性高等優點。The identification code qr1 and the barcode bar1 mentioned above can be a one-dimensional barcode or a two-dimensional barcode. One-dimensional barcode is an electronic barcode technology, which has the advantages of fast input of information, fast reading speed and high reliability.
二維條碼爲另一種電子條碼技術,其主要應用在自動化文字傳輸、數位內容網址連結下載、網址快速連結、身分鑒別與商務交易。Two-dimensional barcode is another electronic barcode technology, which is mainly used in automated text transmission, digital content URL link download, URL quick link, identity authentication and business transactions.
二維條碼主要有兩種類型:動態和靜態。動態二維條碼,也稱作“實時二維條碼”,一旦生成了一個動態二維條碼,二維條碼中所帶的目標鏈結可以在不改動二維條碼本身的情况下再次更改。一旦掃描一個動態二維條碼,可連結至一個伺服器,這個伺服器中儲存著特有訊息,這些訊息將和使用者産生互動;靜態二維條碼只能直接以文本方式存儲訊息或者連結至固定的網頁。這意味著其中的訊息或網頁鏈結無法被更改。There are two main types of two-dimensional barcodes: dynamic and static. Dynamic two-dimensional barcode, also called "real-time two-dimensional barcode", once a dynamic two-dimensional barcode is generated, the target link in the two-dimensional barcode can be changed again without changing the two-dimensional barcode itself. Once you scan a dynamic two-dimensional barcode, you can connect to a server. This server stores unique messages that will interact with users; static two-dimensional barcodes can only store messages directly in text mode or link to a fixed one. Web page. This means that the message or web link cannot be changed.
此外,公知二維條碼的解碼方式爲1)利用光學提取設備(如CCD影像提取器、CMOS影像提取器或掃描器)提取二維條碼的影像,接著再2)透過識別軟體識別二維條碼,最後再3)解碼所識別的二維條碼,並顯示其結果。In addition, the well-known decoding methods for 2D barcodes are 1) using optical extraction equipment (such as CCD image extractor, CMOS image extractor or scanner) to extract the image of the 2D barcode, and then 2) identifying the 2D barcode through recognition software. Finally, 3) decode the identified two-dimensional bar code and display the result.
在一實施例中,基於社群網站的會員系統100可更包括了企業資源計劃(ERP)模組和客戶關係管理(CRM)模組,以便對該交易明細list1進行大數據分析。In one embodiment, the
在一實施例中,銷售端130的店家僅需要一台能連上網路121的收銀機131、掃描器132、以及一份印有可供客戶端141進行註冊的QR碼(QR code)的紙張即可,其中紙張上的QR碼已隱含了識別代碼qr1的資訊;在本實施例中,會員系統100中的收銀機131也不需要安裝另外的會員應用程式(APP),只要透過網路121連上會員系統100的後台伺服器101即可。當客戶端141直接出示社群網站通訊軟體上的會員畫面,再透過掃描器132感應之後,後台伺服器101便立即同步交易明細list1等等消費資訊,並通知銷售端130的店家和客戶端141有關於此次消費的點數變動狀況。In one embodiment, the store at the sales end 130 only needs a cash register 131 that can be connected to the
在圖1所示的實施例中,網路121可包括使用通用通訊協定的互連電腦網路和裝置的全球系統,例如TCP/IP網際網路協定系列中的傳輸控制協定(TCP)、消費者資料報協定(UDP)和網際網路協定(IP)。In the embodiment shown in FIG. 1, the
在其他的範例中,網路121可包括由其他服務供應者所有及/或操作的有線或無線通訊網路。例如,網路121可包括與可採用與RAN相同RAT或不同RAT的一個或多個RAN相連接的另一個核心網路。In other examples, the
在本發明的會員系統100中的客戶端141係手機、行動裝置、筆記型電腦、平板電腦、車用電腦或PC等電子裝置的其中之一,其可包括多模能力,例如包括用於經由不同無線鏈路來與不同無線網路進行通訊的多個收發器,本發明對此不作限制。The
另外,爲了提高資料傳輸的安全性,會員系統100中的某些特定元件之間可以被配置成特殊連結。比如後台伺服器101可以透過專線與銷售端130連接。當然,利用現有的加密技術,後台伺服器101與銷售端130之間的交互可以透過網際網路來實現,本發明對此亦不作限制。In addition, in order to improve the security of data transmission, certain specific elements in the
在圖1所示的實施例中,會員系統100需搭配社群網站111而進行運作,其中已事先建立與該銷售端130相關的社群網站111的一連結,此連結與銷售端130的店家的LINE@生活圈或是Facebook官方帳號或粉絲頁面有關。比如,銷售端130可建立一個LINE@的專屬帳號,便可以與一個或多個客戶端進行訊息互動。In the embodiment shown in FIG. 1, the
再者,本發明的會員系統100的會員註冊將透過社群網站111(比如LINE或Facebook)進行。比如可藉著掃描QR碼,客戶端141連結至社群網站111。LINE@可提供一對一的訊息,也適用於銷售端130的店家提供諮詢服務。相較於Facebook的粉絲頁面,LINE@更有助於觸及更多的消費者。Furthermore, the membership registration of the
客戶端141的消費者只需透過加入銷售端130的店家的LINE@或是Facebook官方帳號或粉絲頁面,就可註冊成為會員,而不需要提供其他的資料。在其他實施例中,可能有不同的註冊方式,本發明並不以此為限。Consumers of the
客戶端141的電子裝置中所安裝的社群網站通訊軟體即等同於會員系統100中的虛擬會員卡,只要亮出LINE或Facebook上的會員畫面,即可享受專屬優惠或是消費集點等會員功能,不用再攜帶眾多的實體會員卡,也無須再另外安裝任何APP。The social network communication software installed in the electronic device of the
在一實施例中,社群網站111可接收來自於後台伺服器101所發送的與交易明細list1相關的回饋點數BV1的推播訊息。In an embodiment, the
在一實施例中,社群網站111可接收來自於後台伺服器101所發送的訊息,此訊息係來自於客戶端141確認一使用點數BV2的訊息並向後台伺服器101申請以紅利點數兌換優惠券或禮品,銷售端130將該使用點數BV2的訊息傳送至後台伺服器101,以及後台伺服器101將一剩餘點數BV3的訊息推播至該社群網站111。In one embodiment, the
隨著電子商務和社群經濟日漸發展,越來越多企業開始重視透過社群網站凝聚消費者。目前已發展出軟體即服務技術(Software as a Service,SaaS),可協助企業經營社群網站。With the gradual development of e-commerce and social economy, more and more companies are beginning to attach importance to gathering consumers through social networking sites. At present, Software as a Service (SaaS) technology has been developed to assist companies in operating social networking sites.
此外,聊天機器人技術,能透過人工智慧(AI)功能自動回復LINE@或是Facebook粉絲頁面中出現的問題。某些聊天機器人則強調注重整體商業智慧應用以及使用方便性上,透過簡易以及直覺化的後台設定,企業能整合線上客服、社群行銷、導流導購、會員管理、大數據分析並能串接廠商現有服務。In addition, chatbot technology can automatically respond to questions on LINE@ or Facebook fan pages through artificial intelligence (AI) functions. Some chatbots emphasize the application of overall business intelligence and ease of use. Through simple and intuitive background settings, companies can integrate online customer service, social marketing, guide shopping, membership management, big data analysis and can be connected Vendor’s existing services.
在圖1所示的實施例中,本發明的會員系統100並不需要在收銀機131中另外安裝軟體,而僅透過收銀機131連線到後台伺服器101。在一實施例中,客戶端141 可利用電子裝置直接下載專屬的QR碼辨識軟體,此QR碼辨識軟體可直接透過電子裝置直接辨識銷售端130的店家所提供的QR碼,隨後將客戶端141相關的會員基本資料填寫並登錄於會員基本資料庫102。In the embodiment shown in FIG. 1, the
在圖1所示的實施例中,其中於該後台伺服器101送出該識別代碼qr1 之前,該客戶端141已登入該社群網站111,並透過一第一鏈結url1而將該客戶端141相關的會員基本資料傳送至該後台伺服器101而進行驗證,並將透過該社群網站111的應用程式介面 (API)取得該客戶端141相關資料以及該客戶端141相關的會員基本資料,並將以上資料登錄於會員基本資料庫102,其中透過該社群網站111的API取得該客戶端141相關資料可以是一社群身份(ID)、一識別碼(identifier)或客戶端的一硬體碼的至少其中之一,本發明並不以此為限。In the embodiment shown in FIG. 1, before the back-
在一實施例中,其中來自於銷售端130的交易明細list1 包含:該至少一商品的圖片、金額、規格、屬性、總金額、該客戶端141的送貨地址和聯絡方式的組合。In one embodiment, the transaction details list1 from the
在一實施例中,於該後台伺服器101送出該識別代碼qr1之前,該客戶端141已登入該社群網站111,並透過第一鏈結url1而將該客戶端141相關的會員基本資料傳送至該後台伺服器101而進行驗證。比如,後台伺服器101可包含驗證模組,可用以比對該客戶端141相關的會員基本資料與透過該社群網站111的應用程式介面(API)取得而儲存於會員基本資料庫102的客戶端141相關資料。In one embodiment, before the back-
在一實施例中,基於社群網站的會員系統100可更包括了企業資源計劃(ERP)模組和客戶關係管理(CRM)模組,以便對該交易明細list1進行大數據分析。In one embodiment, the
在一實施例中,於該後台伺服器101送出該識別代碼qr1之前,該客戶端141亦先登入該社群網站111,並透過第一鏈結url1而將該客戶端141相關的會員基本資料傳送至該後台伺服器101而進行驗證。In one embodiment, before the back-
在一實施例中,交易明細list1 可包含:該至少一商品的圖片、金額、規格、屬性、總金額、該客戶端141的送貨地址和聯絡方式的至少其中之一的組合。然而,交易明細list1的內容仍可包含其他的內容,本發明不以此為限。In an embodiment, the transaction detail list1 may include: a combination of at least one of the picture, amount, specification, attributes, total amount, delivery address of the
在圖1所示的實施例中,銷售端130、收銀機131與掃描器132,以上三者之間已建立連線,而且銷售端130與該後台伺服器101已建立連線。In the embodiment shown in FIG. 1, the
在一實施例中,於交易明細list1透過該銷售端130的收銀機131而被傳送至該後台伺服器101之前,更包括以下步驟:透過該銷售端130的收銀機131,由該客戶端141確認該交易明細list1。In one embodiment, before the transaction list1 is sent to the back-
在一實施例中,本發明提供一種會員系統100,可更包含支付系統及交易系統。所述客戶端141用於透過小程式載入電子發票並生成相應的訂單QR碼;所述交易明細list1內包括商品的圖片、價格、規格、屬性、客戶端141收貨地址和聯繫方式等訊息的組合。In one embodiment, the present invention provides a
在一實施例中,收銀機131已內建掃描功能,用於掃描所述訂單QR碼獲取客戶端141的訂單訊息,將其發送至支付系統;在收銀機131上還可以查看相應的支付記錄的狀態。所述支付系統包括接收模組和處理模組,所述接收模組用於接收收銀機131掃描得到的訊息,所述處理模組用於將客戶端141的訂單訊息進行處理得到需支付的金額並生成支付訂單,處理完成後將客戶端141的帳戶訊息發送給交易系統完成資金的支付。In one embodiment, the cash register 131 has a built-in scanning function, which is used to scan the order QR code to obtain the order information of the
在一實施例中,本發明提供一種會員系統100,其中該客戶端141相關的會員基本資料包含電話、ID、照片、性別、年齡、住址等至少其中之一及其組合。In one embodiment, the present invention provides a
在一實施例中,本發明提供一種會員系統100,其中社群網站111係:Facebook、LINE、Quazza、Myspace、Orkut、Twitter、Google+、Instagram以及YouTube的其中之一。In one embodiment, the present invention provides a
因此,對於銷售端的店家而言,本發明的會員系統100可快速設定且成本低廉。店家無須再開發任何APP,也無需聘請資訊人員,更不用在花費時間說服客戶端141下載會員APP。如此一來,店家能省下大量的時間及金錢成本,專注在更能創造價值的活動上,進一步改善企業整體價值鏈。Therefore, for the store at the sales end, the
此外,也可以透過本發明而快速建立會員系統100,進行會員分級。藉由更詳細的會員資料,以及人工智慧(AI)技術的協助,店家能針對目標客群進行精準行銷、主動叫客,並依照會員分級給予不同的優惠或是推播訊息。除了能快速收集新會員,也可進一步鞏固現有老會員。由於本發明的會員系統100設定簡便,任何店家都能快速的完成後台伺服器101的設定。In addition, the
圖2至圖6示範本發明的會員系統的運作流程和操作方法。請同時參閱圖1和圖2,圖2呈現本發明一實施例所繪示基於社群網站111的會員系統100的運作方法。Figures 2 to 6 demonstrate the operation process and method of the membership system of the present invention. Please refer to FIG. 1 and FIG. 2 at the same time. FIG. 2 shows the operation method of the
在步驟S201之中,後台伺服器101收到社群網站111客戶端141相關資料。客戶端141相關資料可以是一社群身份(ID)、一識別碼(identifier)或客戶端的一硬體碼的至少其中之一。在此,客戶端141相關資料係指社群身份,本發明並不以此為限。In step S201, the
在步驟S202之中,後台伺服器101依據來自於社群網站111客戶端141相關資料而產生會員卡功能F1相關的識別代碼qr1。In step S202, the
在步驟S203之中,後台伺服器101將識別代碼qr1傳送到社群網站111,其中識別代碼qr1和條碼bar1可為一維條碼或二維條碼。在一範例中,識別代碼qr1係以QR碼的方式呈現,條碼bar1係以一維條碼的方式呈現,本發明不以此為限。In step S203, the
在步驟S204之中,後台伺服器101可自收銀機131接收掃描器132所掃描的識別代碼qr1以及交易明細list1。In step S204, the
請同時參閱圖1和圖3,圖3呈現本發明一實施例所繪示基於社群網站111的會員系統100的會員註冊流程,其中縱向箭頭示意時間軸T的方向,縱向箭頭示意客戶端141、社群網站111和後台伺服器101等各元件之間資訊流的傳遞情形。Please refer to FIG. 1 and FIG. 3 at the same time. FIG. 3 shows the member registration process of the
會員系統100需搭配社群網站111而進行運作,其中已事先建立與該銷售端130相關的社群網站111的一連結,此連結與銷售端130的店家的LINE@生活圈或是Facebook官方帳號或粉絲頁面有關。比如,銷售端130可建立一個LINE@的專屬帳號,便可以與一個或多個客戶端進行訊息互動。換言之,於該客戶端141登入該社群網站111時,該社群網站111已與該銷售端130建立一連結。此連結可能以店家的LINE@、Facebook官方帳號或粉絲頁面的方式呈現。The
在步驟S301之中,一客戶端141登入該社群網站111,此時社群網站111將產生與客戶端141相應的社群身份(ID)。In step S301, a
在步驟S302之中,後台伺服器101接收來自於社群網站111的公開資訊,比如社群ID。In step S302, the
在步驟S303之中,後台伺服器101將一第一鏈結url1傳送至社群網站111。In step S303, the
在步驟S304之中,社群網站111顯示有關於第一鏈結url1的資訊。In step S304, the
在步驟S305之中,透過第一鏈結url1所開啟的一頁面而將該客戶端141相關的會員基本資料直接傳送至該後台伺服器101而進行驗證,並將透過該社群網站111的應用程式介面 (API)取得該客戶端141相關資料(比如社群身份、識別碼、硬體碼)以及該客戶端141相關的會員基本資料登錄於與後台伺服器101連結的一會員基本資料庫102,客戶端141從而完成連網註冊。比如,後台伺服器101可包含驗證模組,可用以比對該客戶端141相關的會員基本資料與透過該社群網站111的應用程式介面(API)取得而儲存於會員基本資料庫102的客戶端141相關資料。In step S305, the basic member information related to the
在一實施例中,該後台伺服器101透過該社群網站111取得該客戶端141的硬體碼而進行驗證,當該後台伺服器101透過該社群網站111取得該客戶端141的該硬體碼與該會員基本資料庫102中的記錄不符合時,後台伺服器101將一驗證失敗的訊息推播至該社群網站111。In one embodiment, the back-
請同時參閱圖1和圖4,圖4呈現本發明一實施例所繪示基於社群網站111的會員系統100的消費流程,其中縱向箭頭示意時間軸T的方向,縱向箭頭示意客戶端141、社群網站111、後台伺服器101和銷售端130等各元件之間資訊流的傳遞情形。Please refer to FIGS. 1 and 4 at the same time. FIG. 4 shows the consumption process of the
在步驟S401之中,一客戶端141登入該社群網站111並開啟一會員卡功能F1時,此時社群網站111將產生與客戶端141相應的社群ID。In step S401, when a
在步驟S402之中,後台伺服器101接收來自於社群網站111的公開資訊,比如社群ID。In step S402, the
在步驟S403之中,後台伺服器101依據社群ID而產生與會員功能相關的一識別代碼qr1並將其傳送至社群網站111。In step S403, the
在步驟S404之中,社群網站111根據識別代碼qr1,產生一相應的QR碼並呈現於客戶端141的社群網站111通訊軟體。In step S404, the
在另一實施例中,後台伺服器101依據社群ID而產生與會員功能相關的一識別代碼qr1可直接傳送至客戶端141的通訊模組並產生包含識別代碼qr1的一簡訊服務(SMS)訊息。In another embodiment, the
在步驟S405之中,掃描客戶端141會員卡及商品條碼,後台伺服器101接收來自於銷售端130的該識別代碼qr1和一交易明細list1,其中其中銷售端130讀取該識別代碼qr1以及至少一商品的條碼,比如以掃描器132掃描包含識別代碼的QR碼以及至少一商品的一條碼bar1。In step S405, the
在步驟S406之中,銷售端根據QR碼以及條碼bar1而將由至少一商品、至少一金額與一總金額所組成的該交易明細list1透過一主機,比如該銷售端130的收銀機131而將該交易明細list1傳送至該後台伺服器101。In step S406, according to the QR code and the barcode bar1, the sales end sends the transaction list1 composed of at least one commodity, at least one amount and a total amount through a host, such as the cash register 131 of the sales end 130 The transaction details list1 is sent to the
在一實施例中,於該交易明細list1被傳送至該後台伺服器101之前,更包括以下步驟:透過該銷售端130的收銀機131,由該客戶端141確認該交易明細list1。In one embodiment, before the transaction list1 is transmitted to the back-
在圖1所示的實施例中,會員系統100需搭配社群網站111而進行運作,其中已事先建立與該銷售端130相關的社群網站111的一連結,此連結與銷售端130的店家的LINE@生活圈或是Facebook官方帳號或粉絲頁面有關。比如,銷售端130可建立一個LINE@的專屬帳號,便可以與一個或多個客戶端進行訊息互動。In the embodiment shown in FIG. 1, the
請同時參閱圖1和圖5,圖5呈現本發明一實施例所繪示基於社群網站111的會員系統100的消費集點以及兌換點數的流程,其中縱向箭頭示意時間軸T的方向,縱向箭頭示意客戶端141、社群網站111、後台伺服器101和銷售端130等各元件之間資訊流的傳遞情形。Please refer to FIG. 1 and FIG. 5 at the same time. FIG. 5 shows the flow of the consumption collection points and redemption points of the
在步驟S501之中,一客戶端141登入該社群網站111,此時社群網站111將產生與客戶端141相應的社群ID。In step S501, a
在步驟S502之中,後台伺服器101接收來自於社群網站111的公開資訊,比如社群ID。In step S502, the
在步驟S503之中,後台伺服器101依據社群ID而產生與會員卡功能相關的一識別代碼qr1並將其傳送至社群網站111。In step S503, the
在步驟S504之中,社群網站111根據識別代碼qr1,產生一相應的QR碼並呈現於客戶端141的社群網站111通訊軟體。在另一實施例中,後台伺服器101依據社群ID而產生與會員卡功能相關的一識別代碼qr1可直接傳送至客戶端141的通訊模組並產生包含識別代碼qr1的一SMS訊息。In step S504, the
在步驟S505之中,掃描客戶端141會員卡及商品條碼,後台伺服器101接收來自於銷售端130的該識別代碼qr1和一交易明細list1,其中藉由銷售端130的掃描器132掃描包含識別代碼的QR碼以及至少一商品的一條碼bar1。In step S505, the
在步驟S506之中,銷售端根據QR碼以及條碼bar1而將由至少一商品、至少一金額與一總金額所組成的該交易明細list1透過該銷售端130的收銀機131而傳送至該後台伺服器101;在步驟S507之中,後台伺服器101根據交易明細list1而產生回饋點數BV1,且將其傳送至社群網站111;在步驟S508之中,回饋點數BV1的訊息被呈現於客戶端141的社群網站111通訊軟體。In step S506, the sales end sends the transaction details list1 composed of at least one product, at least one amount and a total amount to the backend server through the cash register 131 of the sales end 130 according to the QR code and the
在一實施例中,社群網站111可接收來自於後台伺服器101所發送的訊息,此訊息係來自於在步驟S505之中,客戶端141另確認一使用點數BV2的訊息並向後台伺服器101申請以紅利點數兌換優惠券或禮品,銷售端130將該使用點數BV2的訊息傳送至後台伺服器101,以及後台伺服器101將回饋點數BV1與使用點數BV2的差值,即剩餘點數BV3的訊息推播至該社群網站111(步驟S509)。回饋點數BV1的訊息被呈現於客戶端141的社群網站111通訊軟體(步驟S510)。In one embodiment, the
請同時參閱圖1和圖6,圖6呈現本發明一實施例所繪示基於社群網站的會員訂餐系統的運作流程,其中縱向箭頭示意時間軸T的方向,縱向箭頭示意客戶端141、社群網站111、後台伺服器101、訂餐平台133和銷售端130等各元件之間資訊流的傳遞情形,其中銷售端130的內部可包含訂餐平台133,訂餐平台133亦可位於銷售端130的外部,之間存在一連線而將兩者連結。Please refer to FIGS. 1 and 6 at the same time. FIG. 6 shows the operation process of the member ordering system based on social networking sites according to an embodiment of the present invention. The vertical arrow indicates the direction of the time axis T, and the vertical arrow indicates the
在步驟S601之中,一客戶端141登入該社群網站111並開啟一訂餐功能時,此時社群網站111將產生與客戶端141相應的社群ID。In step S601, when a
在步驟S602之中,後台伺服器101接收來自於社群網站111的公開資訊,比如社群ID。In step S602, the
在步驟S603之中,後台伺服器101依據社群ID而產生與會員卡功能相關的一識別代碼qr1並將其傳送至社群網站111。In step S603, the
在步驟S604之中,社群網站111根據識別代碼qr1,產生一相應的QR碼並呈現於客戶端141的社群網站111通訊軟體。在另一實施例中,後台伺服器101依據社群ID而產生與會員卡功能相關的一識別代碼qr1可直接傳送至客戶端141的通訊模組並產生包含識別代碼qr1的一SMS訊息。In step S604, the
在步驟S605之中,客戶端141開啟社群網站111訂餐功能。In step S605, the
在步驟S606之中,客戶端141社群網站通訊軟體上呈現一訂餐畫面。In step S606, a meal ordering screen is displayed on the communication software of the social networking website of the
在步驟S607之中,客戶端141透過包含訂餐碼的一第二鏈結url2連結至訂餐平台133。In step S607, the
在步驟S608之中,該客戶端141的消費者於訂餐平台133輸入訂餐資訊並將其傳送至銷售端130。In step S608, the consumer of the
在步驟S609之中,銷售端將包含訂餐資訊的一交易明細list1透過該銷售端130的收銀機131而傳送至該後台伺服器101。In step S609, the sales end sends a transaction list1 containing order information to the
在步驟S610之中,後台伺服器101依據交易明細list1而產生取餐資訊並將其傳送至社群網站111。在一範例中,後台伺服器101依據交易明細list1而將與該交易明細list1相關的一第一點數BV1的訊息推播至該社群網站111。In step S610, the
在步驟S611之中,社群網站111根據取餐資訊,產生一相應的取餐代碼並呈現於客戶端141的社群網站111通訊軟體。隨後,客戶端141的會員被通知可至銷售端130取餐(步驟S612)。In step S611, the
〔實施例的可能技術效果〕[Possible technical effects of the embodiment]
費用平價:Cost parity:
為了降低中小企業在財務上的負擔,本發明透過社群網站通訊軟體,作為會員卡的辨認媒介。因此,中小企業無需耗費龐大的資金開發全新的會員APP,或租賃套裝系統。In order to reduce the financial burden of SMEs, the present invention uses social networking website communication software as the identification medium for membership cards. Therefore, SMEs do not need to spend huge amounts of money to develop brand-new membership apps or lease package systems.
操作便捷:Convenient operation:
不像其他的會員系統,消費者必須要另外下載APP才能加入會員,本發明會員系統中的客戶端即包含會員卡,消費者無需下載任何附加的APP。而對店家而言,本發明可讓企業快速完成直觀設計的系統,減少企業花費在會員資料庫建置的時間,可加快系統上線。Unlike other membership systems, consumers must download another APP to join a member. The client in the membership system of the present invention includes a membership card, and consumers do not need to download any additional APP. For the store, the present invention allows the enterprise to quickly complete the intuitively designed system, reduces the time spent by the enterprise on the establishment of the member database, and can speed up the system launch.
資訊完備:Complete information:
透過本發明的後台伺服器,企業可以獲得完整的會員資料。並透過後台伺服器與收銀機、ERP、CRM等企業管理系統串聯,能獲得會員消費資訊。本發明的會員系統也將透過大數據分析,依照會員的消費金額、消費紀錄進行分級、分類,以利後續企業後續的行銷規劃。此外,本發明可分析各區域整體的消費狀況,像是某區域的消費者較喜歡甜一點的品項,或是某區消費者單筆消費金額多落在某一固定金額等市場資訊,以利企業未來再針對產品開發、擴展店面等決策,給予市場數據上的輔助判斷。Through the back-end server of the present invention, enterprises can obtain complete membership information. And through the back-end server and the cash register, ERP, CRM and other corporate management systems in series, can obtain member consumption information. The membership system of the present invention will also use big data analysis to classify and classify members according to the consumption amount and consumption records of the members, so as to facilitate the subsequent marketing planning of the enterprise. In addition, the present invention can analyze the overall consumption status of each area, such as consumers in a certain area prefer sweeter items, or market information such as a single consumption amount of consumers in a certain area falling more than a certain fixed amount, etc. In the future, profitable companies will give auxiliary judgments based on market data for product development and store expansion decisions.
行銷便利:Marketing convenience:
本發明的結合行銷、收銀機或各種企業資源計劃(ERP)模組和客戶關係管理(CRM)模組,以便對交易明細進行大數據分析。本會員系統可設計完整行銷功能,供企業進行廣告推播。比如針對不同的會員等級,規劃獨特的促銷活動。或是針對不同的消費族群,推播不同的行銷資訊。透過會員分類,企業更能精準針對目標客群發送行銷資訊。The present invention combines marketing, cash register or various enterprise resource planning (ERP) modules and customer relationship management (CRM) modules to perform big data analysis on transaction details. This membership system can be designed with a complete marketing function for enterprises to promote advertising. For example, plan unique promotional activities for different membership levels. Or target different consumer groups to promote different marketing information. Through membership classification, companies can more accurately send marketing information to target customer groups.
此外,透過會員購物資料數據分析,並配合AI系統的主動叫客功能,將能讓企業在行銷推廣更加方便,且整體效果將有相當大程度的提升。In addition, through the analysis of member shopping data and the active calling function of the AI system, it will make the marketing and promotion of enterprises more convenient, and the overall effect will be greatly improved.
本發明更可基於客戶端的硬體碼,精準定位客戶端的消費者的地理位置,投放不同平台的人群廣告,不但能鎖定地理位置,也能鎖定商圈地理位置,區分工作場域、住宅場域,商業場域,甚至鎖定新/舊來店客群。The present invention can also accurately locate the geographic location of the client's consumer based on the client's hardware code, and place advertisements for people on different platforms. It can not only lock the geographic location, but also lock the geographic location of the business district, and distinguish between work areas and residential areas. , The commercial field, and even lock in new/old customers.
最後須說明地是,於前述說明中,儘管已將本發明技術的概念以多個示例性實施例具體地示出與闡述,然而在此項技術之領域中具有通常知識者將理解,在不背離由以下申請專利範圍所界定的本發明技術的概念之範圍的條件下,可對其作出形式及細節上的各種變化。Finally, it should be noted that in the foregoing description, although the concept of the technology of the present invention has been specifically shown and described in a number of exemplary embodiments, it will be understood by those with ordinary knowledge in the field of this technology. Various changes in form and details can be made to the technical concept of the present invention as defined by the scope of the following patent applications.
100:會員系統 101:後台伺服器 102:會員基本資料庫 111:社群網站 141:客戶端 130:銷售端 131:收銀機 132:掃描器 133:訂餐平台 121:網路 S201-S204:基於社群網站的會員系統的運作步驟 S301-S305:基於社群網站的會員系統的註冊步驟 S401-S406:基於社群網站的會員系統的消費步驟 S501-S510:基於社群網站的會員系統的消費集點以及兌換點數的步驟 S601-S612:基於社群網站的會員訂餐系統的運作步驟 T:時間軸 100: Member System 101: Background server 102: Basic member database 111: Social Network 141: Client 130: Sales end 131: Cash register 132: Scanner 133: ordering platform 121: Network S201-S204: Operation steps of membership system based on social networking sites S301-S305: Registration steps for membership system based on social networking sites S401-S406: The consumption steps of the membership system based on social networking sites S501-S510: Consumption collection points based on the membership system of social networking sites and steps to redeem points S601-S612: Operation steps of member ordering system based on social networking sites T: Timeline
爲了更清楚的說明本發明實施例中的技術方案,下面將對實施例描述中所需要使用的附圖作簡單的介紹,顯而易見地,下面描述中的附圖僅僅是本發明的一些實施例,對於本領域普通技術人員來說,在不付出過多努力的前提下,還可以根據這些附圖獲得其它的附圖。其中:In order to more clearly describe the technical solutions in the embodiments of the present invention, the following will briefly introduce the accompanying drawings used in the description of the embodiments. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without too much effort. among them:
圖1呈現本發明一實施例所繪示基於社群網站的會員系統;Fig. 1 presents a membership system based on a social group website according to an embodiment of the present invention;
圖2呈現本發明一實施例所繪示基於社群網站的會員系統的運作方法;FIG. 2 presents the operation method of the member system based on the social group website according to an embodiment of the present invention;
圖3呈現本發明一實施例所繪示基於社群網站的會員系統的會員註冊流程;FIG. 3 presents a member registration process of a member system based on a social group website according to an embodiment of the present invention;
圖4呈現本發明一實施例所繪示基於社群網站的會員系統的消費流程;FIG. 4 presents a consumption process of a member system based on a social group website according to an embodiment of the present invention;
圖5呈現本發明一實施例所繪示基於社群網站的會員系統的消費集點以及兌換點數的流程;以及FIG. 5 presents the flow of collecting points and redeeming points in a membership system based on a social group website according to an embodiment of the present invention; and
圖6呈現本發明一實施例所繪示基於社群網站的會員訂餐系統的運作流程。FIG. 6 presents the operation process of the member ordering system based on the social group website according to an embodiment of the present invention.
S201-S204:基於社群網站的會員系統的運作步驟 S201-S204: Operation steps of membership system based on social networking sites
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