KR20230111095A - Method and system for providing e-commerce service using SNS - Google Patents

Abstract

The present invention relates to a method of selling a product by posting product-related information along with posting of an article using a social network service (SNS), (a) accessing a social media server through the Internet by executing a social media application installed in a publisher terminal; (b) posting, by the publisher terminal, text, pictures, photos, or videos through a posting module after selecting posts provided by social media applications; (c) searching for and posting product information of a portal shopping mall or corporate shopping mall provided by a social media server through a shopping mall server through a product information posting module after the publisher terminal selects posting product information provided by a social media application; (d) searching for friends by executing a social media application installed in a viewer terminal connected to the social media server; (e) the viewer terminal reading articles posted by the searched friend using the publisher terminal and browsing product information posted using the publisher terminal; (f) determining, by the viewer terminal, purchase of the corresponding product after reading information on the product posted by the publisher terminal; (g) when a viewer terminal purchases a product for a product posted by a publisher terminal in the social media server, it includes a step of accumulating a certain amount of points set for a member of the publisher terminal as a reward. In the present invention, publishers receive rewards for posting product information, and viewers can purchase products based on trust with the publisher, so impulsive purchases can be avoided, and publishers voluntarily promote products in portal shopping malls or corporate shopping malls.

Description

Method and system for providing e-commerce service using SNS

The present invention relates to a method for shopping for products, and more particularly, to a method for selling products by posting product-related information along with posting articles using a social network service (SNS).

In general, social media refers to a platform in which users subscribed to a social networking service (SNS) such as Twitter and Facebook share information and opinions with each other to broaden their interpersonal networks. Social media stands out as the perfect electronic replica of the spoken-word news era. Through SNS, people speak or deliver news directly with their mouths, and crowd around the communicator to listen to the news. Today, only the types of media are different, and we live by gathering on social media like coffeehouses in the era of spoken word news, snooping around to see if there is any news, and playing the role of a Crier who delivers aloud when there is news.

In addition, social commerce (Social Commerce) is a type of e-commerce that utilizes SNS such as Facebook or Twitter, and is a sales method that provides a product at an unconventional discount price when a certain number or more buyers gather. Also known as social shopping. This is because people who want to purchase products mainly use social network services in the process of gathering group buyers to secure discounts. Social commerce is attracting attention as a new consumer market as the use of smartphones and social network services become popular. Products registered by social commerce companies are usually sold for 24 hours per unit item, and high discount rates ranging from 50% to 90% are usually applied. However, there is a condition that a certain number or more must be purchased, for example, if more than 100 people purchase, 50% of the regular price is discounted. Mostly, products from small businesses related to performances, restaurants, cafes, and beauty are sold in large quantities, and products such as leisure, fashion, home appliances, and food are also handled. Such a high discount rate is provided because vendors expect high excise sales and promotional effects. General product sales are highly dependent on advertising and marketing, but in social commerce, marketing costs are minimal because consumers voluntarily promote products through social network services to gather buyers. For that reason, some companies consider social commerce itself not a means of sales, but a means of promotion and marketing to secure long-term customers.

In novel commerce through conventional social media, discount rates are provided according to a certain number of group buyers, so it is difficult to match the number of group buyers and there is a risk of impulse purchase.

As a prior art related to the present invention, Patent Document 1 includes (a) a first smart phone having a direct transaction app installed, registering direct transaction product information to be sold in a direct transaction server by executing the direct transaction app; (b) when the product information is registered, the first smart phone performs product spreading so that the product information can be displayed on a second smart phone, which is a smart phone of an acquaintance, through SNS through the direct transaction app; (c) the second smart phone executes the installed direct transaction app to receive product information introduced through the spreading, and uses the direct transaction app to transmit the product information through SNS to a third smart phone that is another acquaintance's smart phone. Spreading the product to a smart phone; and (d) displaying the product information and relationship information between acquaintances who have spread the product information on the screen of the third smartphone, wherein the direct transaction app provides link information for product purchase along with the product information displayed on the screen of the smartphone through the spread, and when the link information is clicked, the product is moved to a corresponding product sales site and product purchase is made. , The direct transaction app displaying a screen for selecting or entering relationship information with a seller or a forwarder who has transmitted product information; When the relationship information is selected or input by the product information transmitter through the displayed screen, the direct transaction app generates a unique link value representing the relationship information, and transmits the unique link value and product information to a third smartphone, which is an acquaintance's smartphone; And the direct transaction app installed in the third smart phone receives the unique link value and product information, and uses the unique link value to display relationship information and product information between the product seller and distributors, and the relationship information between the acquaintances is unique in that the relationship information between the acquaintances includes personal trust relationship information that can affect product purchase that enables the product seller and distributors who spread product information to be identified, and delivery route information that allows the seller and all distributors in the product information delivery path to be displayed whenever product information is delivered. A product selling method using SNS relationship information is disclosed, characterized in that the relationship information between acquaintances is generated as a link value, and the relationship information between acquaintances is accumulated by selecting or inputting relationship information between the sender and receiver of product information by a smartphone that performs product spreading whenever product spreading is performed, and displaying the accumulated relationship information on a smartphone that receives product information.

In order to solve the above problems, the present invention uses a social network service on a social media platform to sell products to readers by posting various product-related information provided by a social media server along with the posting of articles by a publisher and to reward the publisher with points.

In order to achieve the above object, the present invention comprises: (a) accessing a social media server through the Internet by executing a social media application installed in a publisher terminal; (b) posting, by the publisher terminal, text, pictures, photos, or videos through a posting module after selecting posts provided by social media applications; (c) searching for and posting product information of a portal shopping mall or corporate shopping mall provided by a social media server through a shopping mall server through a product information posting module after the publisher terminal selects posting product information provided by a social media application; (d) searching for friends by executing a social media application installed in a viewer terminal connected to the social media server; (e) the viewer terminal reading articles posted by the searched friend using the publisher terminal and browsing product information posted using the publisher terminal; (f) determining, by the viewer terminal, purchase of the corresponding product after reading information on the product posted by the publisher terminal; (g) When a reader terminal purchases a product for a product posted by a publisher terminal in the social media server, a method of shopping for a product using SNS comprising the step of accumulating a set schedule of points as a reward as a reward is provided.

Also, in the present invention, in step (c), the publisher terminal may post information about products provided by the portal shopping mall or enterprise shopping mall searched by the publisher.

In the present invention, in step (c), after the related search word extraction module extracts keywords related to articles, texts, pictures, photos, or videos posted by the publisher terminal, or related search words including a hashtag (#), one or more product information most closely related to the extracted related search word is recommended, and the corresponding product information can be posted together with the article posted through the product information posting module according to the publisher's selection.

Further, in the present invention, in the step (d), the viewer terminal may be a subscriber or a neighbor who subscribes to articles posted by the publisher terminal, and the viewer terminal may include the latest posted article as a condition for reading the article posted by a plurality of publisher terminals, the article posted by the publisher terminal with the most subscribers or the article recommended by the most recommenders, or the viewer terminal may include the article posted by the publisher terminal that has made friends through friend search.

Further, in the present invention, in the step (f), when the purchase of the product is determined by the viewer terminal, payment and delivery of the product may be performed in a portal shopping mall or a corporate shopping mall that sells the product.

In addition, in the present invention, in the step (g), points can be accumulated as points at a certain rate with respect to the price of the corresponding product or as determined points whenever a product is purchased.

According to the present invention, while using a social network service, a publisher earns points to the publisher when a viewer who has become friends with the publisher views and purchases a product by posting articles and product information, so the publisher can receive a reward, and the viewer can purchase a product based on trust with the publisher, so impulsive purchases can be avoided, and in portal shopping malls or corporate shopping malls, since publishers voluntarily promote products while collecting buyers, there is an advantage in reducing product promotion or marketing costs.

1 is a configuration diagram showing a product shopping system using SNS as an embodiment according to the present invention.
2 is a flowchart illustrating a product shopping method using SNS according to the present invention.

Hereinafter, an embodiment of a product shopping system using SNS according to the present invention will be described in detail with reference to the accompanying drawings.

In FIG. 1, a publisher terminal 1 receives a social network service through a social media server 20 providing a social media platform. The publisher terminal 1 is a smart phone, a tablet, a laptop computer, a desktop, or the like, and the publisher terminal 1 can transmit and receive data through wired and wireless Internet communication.

In addition, the viewer terminal 2 receives a social network service through the social media server 20 that provides a social media platform. The viewer terminal (2) is a smart phone or tablet or laptop or desktop, and the like, and such a viewer terminal (2) is capable of transmitting and receiving data through wired and wireless Internet communication.

Therefore, each function of the publisher terminal 1 and the viewer terminal 2 is not limited, and the publisher terminal 1 and the viewer terminal 2 perform the same function. In other words, the publisher terminal (1) is a subject that posts information on articles and products and reads posted articles and product information, and the viewer terminal (2) reads posted articles and product information as well as posting articles and product information. Moreover, the publisher terminal 1 and the viewer terminal 2 are connected to each other as friends to exchange and browse information in social network services. In addition, the publisher terminal 1 and the viewer terminal 2 may not be friends with each other. For example, the publisher terminal 1 may be a subscriber or a neighbor who subscribes to articles posted by the publisher terminal 1 . In addition, the viewer terminal 2 may be a post recently posted as a condition for reading posts posted by a plurality of publisher terminals 1, a post posted by a publisher terminal 1 with the most subscribers, or a post recommended by the most recommenders, and the reader terminal 2 may be a post posted by a publisher terminal 1 that has made friends through a friend search.

A social media application 10 is installed on the publisher terminal 1 and the viewer terminal 2. The social media application 10 is downloaded from the social media server 20 and installed. The social media application 10 will be a program for transmitting and receiving various data for information exchange between members, that is, software. Characteristically, the social media application 10 includes a writing posting module 11, a product information posting module 12, and a related search word extraction module 13.

The writing posting module 11 enables posting of text, such as text, pictures, photos, or videos, and the product information posting module 12 enables posting of various product information, for example, information on products provided by the shopping mall server 30 of a portal shopping mall or corporate shopping mall in the social media server 20. Furthermore, the product information posting module 12 may post information about products provided by the portal shopping mall or corporate shopping mall that the publisher terminal 1 does not provide from the social media server 20 .

In addition, the related search word extraction module 13 extracts related search words related to texts, texts, pictures, photos, or videos posted by the publisher terminal 1, searches for related products, and automatically recommends them. Furthermore, the related search word extraction module 13 searches for and provides one or more product information most relevant to the keyword or hashtag (#) associated with the article posted by the publisher terminal 1, so that the corresponding product information can be posted together with the article posted through the product information posting module 12 according to the judgment and selection of the publisher.

The social media server 20 is to provide a social media platform in which a plurality of publisher terminals 1 and a viewer terminal 2 can access and exchange information. The social media server 20 is connected to a member information DB 21 for storing member information of each of the publisher terminal 1 and the viewer terminal 2. The member information DB 21 stores and inputs and outputs basic information including the member's phone number, gender, history, etc., ID and password, and point accumulation information provided as a reward to the member.

The shopping mall server 30 is a server of a portal shopping mall that displays and sells various products or a corporate shopping mall that displays and sells only corresponding products. The shopping mall server 30 provides all information on products. Product information of the shopping mall server 30 is provided to the publisher terminal 1 and the viewer terminal 2 through the social media server 20 . The shopping mall server 30 provides and performs information related to payment and delivery while the viewer terminal 2 purchases a product.

The operation of the product shopping method using the SNS of the present invention made as described above will be described with reference to the flowchart of FIG. 2 .

In FIG. 2, first, the publisher terminal 1 and the viewer terminal 2 must download and install the social media application 10 from the social media server 20 or a website providing various applications. In addition, the publisher terminal 1 and the viewer terminal 2 are registered as members for the operation, execution and subscription of social network service (SNS) based on the platform provided by the social media server 20. At this time, the publisher terminal 1 and the viewer terminal 2 must have an ID (ID) and password (PW) set for membership registration and access (S1).

First, in the process of posting articles and product information through the publisher terminal 1, the publisher executes the social media application 10 installed in the publisher terminal 1 and accesses the social media server 20 through the Internet (S2). In addition, the publisher selects posting from among various functions provided by the social media application 10, and then selects and posts various symbols, texts, pictures, photos, or videos through the posting module 11 of the social media application 10 (S3). The information posted by the posting module 11 is transmitted to the social media server 20 and stored or stored in the publisher terminal 1.

In addition, the publisher selects posting product information provided by the social media application 10 through the publisher terminal 1 (S4). That is, through the product information posting module 12 of the social media application 10, the social media server 20 enables the product information of the corresponding portal shopping mall or corporate shopping mall received from the shopping mall server 30 to be searched, and then, the product information is posted along with the search (S5). In addition, it is preferable that the publisher terminal 1 posts information about products provided by portal shopping malls or corporate shopping malls that are not provided by the social media server 20 . As another example, the related search word extraction module 13 extracts related search words related to texts, texts, pictures, photos, or videos posted by the publisher terminal 1, searches for related products, and automatically recommends them. For example, the related search word extraction module 13 searches for and provides one or more product information most relevant to the keyword or hashtag (#) associated with the article posted by the publisher terminal 1, so that the corresponding product information can be posted together with the article posted through the product information posting module 12 according to the judgment and selection of the publisher.

Next, in the process of the viewer terminal 2 reading articles or product information posted by the publisher terminal 1 or purchasing the viewed product, the viewer connects to the social media server 20. The viewer terminal 2 runs the installed social media application 10 to search for friends made through social network services (S6). At this time, the viewer terminal 2 may be a friend through making friends after the execution of the social media application 10 or a subscriber who subscribes to articles posted by neighbors or the corresponding publisher terminal 1.

The viewer terminal 2 reads the text posted by the searched friend using the publisher terminal 1 (S7). At this time, the viewer terminal 2 reads the latest postings or posts posted by the publisher terminal 1 with the most subscribers or recommended by the most recommenders through the social media application 10, or the reader terminal 2 reads the posts posted by the publisher terminal 1 that has made friends through a friend search.

And the viewer reads the product information posted by the publisher terminal (1) through the viewer terminal (2) (S8). In addition, the viewer terminal 2 determines the purchase of the product after reading the information of the product posted by the publisher terminal 1 (S9). At this time, when the purchase of the product is determined by the viewer through the viewer terminal 2 (S10), payment and delivery of the product is performed by the subject of the portal shopping mall or corporate shopping mall that sells the product.

In addition, when the viewer terminal 2 purchases a product for a product posted by the publisher terminal 1 in the social media server 20, a certain point set for the member of the publisher terminal 1 is accumulated as a reward (S11). That is, the social media server 20 updates the member information DB 21 so that members registered as publishers in the member information DB 21 are rewarded with certain points. Furthermore, the social media server 20 accumulates points as points at a certain rate of the price of the corresponding product, or as a set point whenever a product is purchased.

In the above description, the present invention has been shown and described in relation to specific embodiments, but those skilled in the art that various modifications and changes are possible without departing from the spirit and scope of the invention indicated by the claims. Anyone with ordinary knowledge will understand.

1: Publisher terminal 2: Viewer terminal 10: Social media application 11: Posts module 12: Product information posting module 13: Related search word extraction module 20: Social media server 21: Member information DB 30: Shopping mall server

Claims (1)

(a) accessing a social media server through the Internet by executing a social media application installed in a publisher terminal;
(b) posting, by the publisher terminal, text, pictures, photos, or videos through a posting module after selecting posts provided by social media applications;
(c) The publisher terminal searches and posts the product information of the portal shopping mall or corporate shopping mall provided through the shopping mall server in the social media server through the product information posting module after selecting to post product information provided by the portal shopping mall or corporate shopping mall searched by the social media application or the product information searched by the publisher. After extracting, recommending one or more product information that is most related to the extracted related search word and, according to the publisher's selection, posting the corresponding product information along with the article posted through the product information posting module;
(d) Search for friends by executing a social media application installed on a viewer terminal connected to the social media server, but the viewer terminal may be a subscriber or a neighbor who subscribes to posts posted by a publisher terminal, and the viewer terminal is a condition for reading posts posted by a plurality of publisher terminals. Searching for friends including articles posted by one publisher terminal;
(e) the viewer terminal reading articles posted by the searched friend using the publisher terminal and browsing product information posted using the publisher terminal;
(f) The viewer terminal determines the purchase of the product after viewing the information of the product posted by the publisher terminal, but when the purchase of the product is determined by the viewer terminal, payment and delivery of the product is performed at a portal shopping mall or corporate shopping mall that sells the product;
(g) When a viewer terminal purchases a product for a product posted by a publisher terminal in the social media server, a certain amount of points set for the member of the publisher terminal is accumulated as a reward, but the accumulation of points is a method of shopping for products using SNS, including the step of accumulating points at a certain percentage of the price of the product or with a specified point whenever a product is purchased.