JP2022142939A - System, method, computer program, originator device, and consumer device - Google Patents

Abstract

To solve the problem in which: it is desired that a product/service can be sold directly from word of mouth by creating opportunities to generate real word of mouth, an introduction, or the like from a consumer such as an influencer or a frequent customer (fan) for the product/service.SOLUTION: A system includes: an originator device that transmits product/service detailed information, which is content for an originator to explain a product/service to a consumer or the like; and a server device that generates a purchase object based on the product/service detailed information. The server device determines a reward for the originator obtained by the product/service being purchased based on at least one of an attribute of the originator and an attribute of the content.SELECTED DRAWING: Figure 2

Description

The present invention relates to systems, methods, computer programs, originator devices, consumer devices.

In recent years, online sales of goods/services have gained popularity, and sellers are of great interest in how to convey the appeal of goods/services to consumers. In recent years, it is known that individual consumers, by communicating the attractiveness of their products/services, have other consumers interested in the products/services and encourage them to purchase such products/services online. . Influential figures, also referred to as influencers, are also known to encourage consumers to purchase goods/services online.

Consumers such as influencers and customers (fans) who are good at products and services will create opportunities for real word-of-mouth and introductions, and it is desired that products and services can be sold directly from word-of-mouth.

A system according to an embodiment of the present invention includes an originator device that transmits detailed product/service information, which is content for explaining a product/service to a consumer or the like, and based on the detailed product/service information, a server device that generates a purchase object, wherein the server device assigns a reward to the sender obtained by purchasing the product/service to at least one of attributes of the sender and attributes of the content. decision based on

1 illustrates a vending system according to an embodiment of the invention; 1 shows a configuration of an information processing device including a server device, a merchant device, an originator device and a consumer device; The processing flow of the entire system is shown.

[System configuration]
FIG. 1 shows a sales system 100 according to an embodiment of the invention. Merchandising system 100 includes server device 105 , merchant device 110 , originator device 115 and consumer device 120 . Server device 105 , merchant device 110 , originator device 115 and consumer device 120 are each connected via Internet 150 . Server device 105, merchant device 110, originator device 115 and consumer device 120 may each be two or more devices.

Merchant device 110 is typically a computer device such as a clothing-related or other merchandise brand or store. Merchant device 110 can manage products and services for sale. The seller device 110 is not limited to those related to clothing, and may be used by sellers in various fields. Hereinafter, in order to promote understanding of the present invention, products/services will be described as clothes-related products unless otherwise specified.

The originator device 115 can transmit information about products and services sold by the user of the seller device 110 . A user of the originator device 115 is a service user on the Internet, and typically can be a person who has a certain degree of fame in a social media service (SNS) or the like. The possessor can be, for example, a certain number of followers or an influencer who is a user who obtains a certain number of "likes" for each post.

Consumer device 120 may obtain information transmitted from originator device 115 and purchase goods or services based on the transmitted information. Consumer device 120 may also be able to sell purchased goods and services as second-hand goods.

Merchant device 110, originator device 115, and consumer device 120 may be stationary computing devices or computer terminals such as laptop computers, tablets, smart phones, and the like. The server device 105 is composed of one or more computer devices. The users of server device 105, merchant device 110, originator device 115, and consumer device 120 are typically different, but some or all of them may be the same.

Server device 105 receives information about products to be sold from seller device 110 . Based on the received information, server device 105 transmits items to be sold to sender device 115 . The sender device 115 selects a product for which the user (sender) of the sender device 115 wants to transmit information (for example, a product to be advertised) from products to be sold. Server device 105 receives information on a product to be transmitted from sender device 115 and creates a virtual shop for selling the product. The server device 105 transmits the product to the consumer device 120 at the virtual store. A user of sender device 115 can send information about products via social network services provided by server device 105 and/or other entities. The consumer device 120 can access the social network service and receive information about the merchandise posted by the sender device 115 . Furthermore, the user (consumer) of the consumer device 120 can purchase products from the virtual shop on the server device 105 based on the product information obtained via the social network service.

Merchant device 110 may be managed by multiple merchants. The server device 105 may be managed by multiple entities.

FIG. 2 shows the configuration of an information processing device including server device 105 , merchant device 110 , originator device 115 and consumer device 120 . The server device 105, the merchant device 110, the originator device 115, and the consumer device 120 are information processing devices, and as shown in FIG. 220 and a communication device 225 . The processor 205, memory 210, storage 215, input/output device 220, and communication device 225 are connected to each other via a bus. The configuration of the information processing device is an example, and the information processing device may not include some of the devices shown in the drawings and/or may include other devices.

[First embodiment, processing of the entire system]
FIG. 3 shows the processing flow of the entire system. Merchant device 110 provides server device 105 with information about the goods and/or services it wishes to sell (step 305). The server device 105 transmits part or all of the information on the product and/or service to the caller device 115 owned by the pre-registered caller (step 310). A sender uses the sender device 115 to access, for example, social network services (SNS) such as Facebook, Instagram, and Twitter, EC (electronic commerce) sites managed by the server device 105 or other server devices, and others. Select a product and/or service for which you want to transmit information through a service on the Internet, including services such as Originator device 115 transmits information regarding the selected goods and/or services to server device 105 (step 315). Server device 105 identifies the address of each caller (step 320). As a result, the provider of the server device 105 can send information about products and services to the sender's address. Note that step 320 may be omitted if the caller's address is not used. A sender can send a usage scene of a product or the like, an impression of using the product, or the like via a service on the Internet such as SNS. Server device 105 creates a virtual store for each caller based on the information about the selected goods and/or services (step 325). The server device 105 provides users (consumers) of the consumer device 120 with information on products and/or services in the virtual store. Accordingly, originator device 115, consumer device 120, and merchant device 110, in response to originator device 115 transmitting information regarding the goods and/or services selected by the originator to server device 105, A virtual store can be displayed. A consumer can operate the consumer device 120 to find products of interest in services on the Internet such as SNS, and purchase products and/or services from virtual shops associated with SNS. can. The consumer device 120 sends information regarding the desired product and/or service to the server device 105 (step 330). Based on the information about the user of the consumer device 120, the server device 105 creates destination information for products and/or services, and further distributes part or all of the sales proceeds or profits of the products and/or services. , at least to merchants of goods and/or services and originators of virtual stores (step 335). Each step is described in more detail below.

[Provision of information about goods/services to the originator (steps 305-310)]
The server device 105 acquires information on products and/or services provided by the seller device 110 from the seller device 110 (for example, from the EC (electronic commerce) site of the seller having the seller device 110) (Fig. 3 step 305). For example, a user (seller) of seller device 110 selects products and/or services to be sold and registers them as a sales list in seller device 110 . Server device 105 can acquire information on products and/or services by accessing the sales list of seller device 110 .

The sales list includes at least product/service identifiers for identifying products and/or services, and product/service type information for specifying types of products and/or services. The product/service type information can include at least information indicating whether the object is a product or service, and information indicating what kind of product/service it is. Examples of information indicating what kind of product/service the product is can be that the product is a coat, pants, or a bag. The sales listing may also include information (eg, photos, descriptions, etc.) that introduces the goods and/or services. When a merchant device 110 provides information about goods and/or services to server device 105, it can provide a merchant identifier that identifies the merchant corresponding to the merchant device 110. FIG.

In another embodiment, a sales list may have sales priorities that designate goods and/or services that it is particularly desired to sell. For example, higher sales priority may be given to items that have a large inventory (items that you want to sell as soon as possible) or items that are suitable for the season when they are sold. In yet another embodiment, the sales listing may include under-selling information indicating under-selling goods and/or services. The sluggish sales information may be the number of items in stock and the number of items already sold (the number of items sold). In this case, the server device 105 or the seller device 110 can calculate the sales rate from the number of sales/the number of inventories, etc., and can identify products and/or services whose sales rate is below a predetermined rate as poor sales. . In another embodiment, the sales listing may have seasonal information indicating the appropriate season for offering goods and/or services. Server device 105 and/or merchant device 110 may update the sales priority based on at least one of poor sales information, sales rate, and seasonal information.

Based on the sales list, the server device 105 transmits part or all of the information on the products and/or services to the caller device 115 of the pre-registered caller (step 310 in FIG. 3).

The server device 105 has preliminarily registered information about the caller. The server device 105 is a caller identifier for identifying the caller and/or an SNS identifier that is an identifier of the SNS used by the caller (for example, the URL (uniform) of the top page on the SNS of the caller. resource locator)) can be registered. The server device 105 can also store caller's preference information such as the caller's hobbies and fields of interest for each caller.

Based on the SNS identifier, the server device 105 accesses the page of the sender's SNS, etc., and accesses the information posted by the sender on the SNS, the follower identifier that identifies the follower of the sender, and the information posted by the follower on the SNS. Information can be obtained. The posted information includes, for example, contents such as photos, videos, texts, and information attached to hashtags. The server device 105 generates the originator's preference information by collecting and analyzing the originator's and/or follower's profile and/or posted information from pages such as SNS of the originator and/or the originator's followers. or can be updated. For example, when the originator and/or the originator's followers are posting about food, the server device 105 generates and distributes the originator's preference information so that the originator can identify that the originator is interested in food. Update. The server device 105 can further acquire the number of followers and the number of comments on the post of the sender from the page of the sender's SNS, etc., and calculate the popularity of the sender. The popularity of an originator may also be calculated based on the number of comments on content posted by a follower of the originator or the number of followers the follower has. In another embodiment, a questionnaire may be provided to the caller, and the server device 105 may generate and update the caller's preference information based on the results of the questionnaire.

The server device 105 transmits information regarding goods and/or services from the sales list to the originator device 115 . Server device 105 may perform the transmission of information regarding goods and/or services in response to a request from originator device 115 . Server device 105 may select predetermined goods and/or services from the sales list and transmit information regarding the selected predetermined goods and/or services to originator device 115 . In another embodiment, originator device 115 selects predetermined products and/or services from the received sales list based on the originator's preference information and transmits information about the selected predetermined products and/or services. may be presented to the person.

Selecting a given product and/or service from a sales list may be performed by server device 105 and/or originator device 115 as follows.
(1) If the season at the time of system use or the season entered by the caller is the same as the season in the seasonal information of the sales list, the products and/or services registered in the seasonal information are selected, that is, Goods and/or services appropriate to the season to be offered are selected. For example, if "summer" is specified as the season, products whose season information in the sales list indicates "summer" (for example, T-shirts and shorts) are selected.
(2) Categories of products and/or services are registered in advance, and products and/or services of a category corresponding to the sender's preference information are selected. For example, when "clothing" is registered in the caller's preference information, products and/or services related to clothing are selected instead of restaurants.
(3) Goods and/or services are selected according to the originator's previous sales volume. For example, information about a given product and/or service is presented only to senders who have purchased a given amount of the product and/or service (senders with good sales performance). /or services are selected for originators with good sales performance.
(4) Goods and/or services for which a predetermined period of time has passed since the seller started selling are selected. For example, products and/or services that have been on sale for less than 6 months or have been on sale for one year or more are selected. For example, products that have been on sale for over a year are selected for originators with good sales performance.
(5) Goods and/or services are selected based on the poor sales information. For example, poor or non-selling goods and/or services are selected. For example, poorly selling items may be selected for originators with good sales performance.
(6) Goods and/or services are selected based on inventory of goods and/or services. For example, goods and/or services may be selected for a given caller if inventory is low.
The above examples are illustrative, and the examples of the present invention are not limited to these. Selection methods other than those described above may be used. Also, the above embodiments can be combined. For example, the above (6) and (3) embodiments may be combined. number (originators with good sales performance). In another embodiment, the merchant may be able to select the caller for each product/service.

The pre-selection of goods and/or services by server device 105 and/or originator device 115 facilitates the originator's discovery of suitable goods and/or services.
In the system according to the embodiment of the present invention, the server device receives a sales list from the seller device, selects at least one of the goods and services in part or all of the sales list, and selects at least one of the selected goods and services. The product/service information about one can be sent to the caller device.

[Selection of Goods/Services by Originator and Creation of Virtual Store (Steps 315-325)]
The originator selects a desired product and/or service to be transmitted from part or all of the received information on the product and/or service. Originator device 115 transmits information about the selected product and/or service (including at least the product/service identifier) and the originator identifier to server device 105 in response to the caller's request (step 315). Caller device 115 may have a display that presents goods and/or services to the caller. Along with the goods and/or services, the caller device 115 may indicate on the display the season in which the goods and/or services are available, the category of goods and/or services, the number of goods and/or services in stock, the caller's previous Goods and/or services not selected by sales volume (cannot be selected by caller) and sales volume required to be selectable, previous sales volume of caller, seller sells goods and/or services Information indicating how long it has been since the start, information on slow sales, the amount of inventory for sale of goods and/or services, whether it is possible to provide goods and/or services to the originator in advance, and At least one of the pre-provisioned inventory of goods and/or services may be displayed. The caller can refer to the displayed information and select the desired product and/or service to send.

Server device 105 identifies the originator of originator device 115 that sent the information about the selected product and/or service, and identifies the address of the originator (step 320 in FIG. 3). The merchant and/or provider of the server device 105 uses the identified caller's address to provide the selected goods and/or services to the caller, thereby allowing the caller to access the actual goods and / Or the Service may be used to disseminate information about them. The offering of goods and/or services to the originator may be a rental or a lease. The server device 105 pre-stores the address information of the caller, receives the caller identifier together with the information on the selected product and/or service from the caller device 115, and pre-stores the caller identifier from the caller identifier. It may also identify the information of the originator's address that was sent. In another embodiment, server device 105 may receive the caller's street address from caller device 115 along with information regarding the selected goods and/or services. In another embodiment, if the goods and/or services are not to be provided to the originator, i.e., if the goods and/or services are not delivered to the originator's address, the server device 105 omits step 320 and the originator You do not have to specify the address of

In one embodiment, the server device 105 provides goods and/or services to the caller in response to confirming that the caller has paid a fee or otherwise been compensated. Thereby, the server device 105 can specify that the goods and/or services are to be provided to the caller, and further notify the server device 105 or the seller device 110 that the goods and/or services can be provided to the caller. may In another embodiment, the server device 105 may manage points for each caller, and goods and/or services may be provided to the caller according to the use of the points. For example, if 100 points are required to provide a certain product, the sender can receive the product by using 100 points. Callers may be able to purchase points. Also, the caller may obtain points in response to the goods and/or services that the caller has sent being sold at the virtual store. In another embodiment, if the sender's popularity is equal to or higher than a predetermined popularity (for example, if the number of followers of the sender is 10,000 or more), the sender may provide products and/or services. Upon receipt, points may be awarded to the caller. In other embodiments, where goods and/or services are rented or leased, points may be awarded to the originator or money may be awarded upon the originator returning the goods and/or services. The money may be part or all of the amount deposited in advance by the caller. On the other hand, if the caller does not return the goods and/or services, the caller may be penalized for losing points or paying money. In another embodiment, after the goods and/or services have been provided to the originator, the server device 105 checks whether information regarding the goods and/or services has been transmitted (e.g., Check whether the information has been posted to SNS or the like), and if the information has been posted, points or money may be given to the sender. If not, the caller is penalized by losing points or paying money.

In one embodiment, server device 105 can determine that a return has occurred in response to the delivery person receiving the goods and/or services from the originator. The delivery person has an information processing device (the device itself used by the delivery person is not shown) as shown in FIG. Depending on the situation, information indicating that the return has been made can be transmitted to the server device 105 by the input of the delivery person. In another embodiment, the courier's information processing device can communicate with the server device 105 to receive the delivery address for the goods and/or services. The destination of the goods and/or services may be the merchant, the provider of the server device 105, other senders, and the like. If the delivery destination is another sender, the product and/or service can be sent from the returned sender to the next sender without going through the seller or the like, so that the product and/or service can be sent more quickly. Goods and/or services are sent to more senders in a shorter period of time. Faster delivery of goods and/or services is particularly important for goods and/or services that are in fashion, have short lifecycles, and the like.

Server device 105 creates a virtual store for each caller based at least in part on the product/service identifier and caller identifier transmitted from caller device 115 in response to the caller's request (see FIG. 3). step 325). A virtual store can be an EC site. Usually, when constructing an EC site, the site builder needs to input information such as products, product prices, inventory numbers, and distributors. On the other hand, according to the present invention, an EC site can be easily created simply by selecting the product that the sender wants to send (or the product that he/she wants to sell) (step 315). A virtual store implemented on the server device 105 can list information regarding the goods and/or services selected or offered by the caller. Callers are not necessarily only those familiar with the use of IT equipment. Since the embodiment of the present invention makes it possible to create a virtual store more easily, more callers can create a virtual store.

The server device 105 compares the content of the listed products and/or services with the content posted on the SNS of the sender identified by the registered SNS identifier. For example, scenes of use of products and/or services on the SNS, photos or videos of coordination, comments on products and/or services, etc., and content of products and/or services listed in the virtual shop on the server device 105 is compared with. The server device 105 associates the product and/or service of the virtual shop with the product and/or service of the SNS or the like according to the comparison result. By association, when a consumer refers to a virtual store, the consumer can also refer to SNS, etc., and vice versa. For example, when a predetermined product in the virtual shop is clicked or tapped on the consumer device 120, the consumer device 120 presents information on the product on the SNS associated with the predetermined product.

In a system according to an embodiment of the present invention, a social network post of a user of said caller device is associated with said virtual shop.

[Purchase of Goods/Services by Consumer (Steps 330-335)]
A consumer purchases goods and/or services by adding the goods and/or services to a cart and checking out of the virtual store via the consumer device 120 . This allows consumers to purchase goods and/or services directly from the originator's virtual store. The consumer device 120 sends the purchased product/service information (including at least the product/service identifier) to the server device 105 (step 330 of FIG. 3). The server device 105 identifies the identifier of the consumer who purchased the product/service and the identifier of the seller from the purchased product/service, and further identifies the sender identifier from the information of the virtual store that handled the product/service. The shipment of goods/services is performed by the merchant or provider of the server device 105 . The consumer's address may be pre-registered in the server device 105, or may be input and transmitted to the server device 105 by the consumer via the consumer device 120 at the time of purchase, thereby enabling the purchase of goods/services. , the consumer's address, and the address entered (such as an address other than the consumer's address). When the provider of server device 105 ships goods/services, the provider obtains the shipping address from server device 105 . When a merchant ships goods/services, merchant device 110 receives a shipping address from server device 105 .

In this embodiment, the server device 105 can identify from which sender's virtual store the consumer purchased the goods/services based on the sender identifier. As a result, the server device 105 can quantitatively determine the influence on sales of products/services for each sender.

In one embodiment, the server device 105 distributes the amount of sales or profit from selling the goods/services to the merchant and the originator. This allows the originator to benefit in addition to the seller. In another embodiment, the server device 105 distributes the sales or profits to the server device 105 providers, sellers and senders. In other embodiments, in the distribution of sales or profits, more may be distributed to the caller according to the caller's popularity. For example, if the number of followers of the caller is between 10,000 and 99,999, the amount distributed to the caller is 5% of the profit amount as the first distribution band, and the number of followers is 100,000 to 99,999. For 499,999 followers, the amount distributed to the caller is 10% of the profit amount as the second distribution band, and for followers between 500,000 and 999,999, the amount distributed to the caller. The amount to be paid is 15% of the profit amount as the third distribution band. In other embodiments, the amount distributed to the caller may be reduced if the caller has not returned the rented or leased goods/services.

A system according to an embodiment of the present invention comprises a server device and a caller device that receives product/service information, which is information about at least one of products and services, from the server device, wherein the caller device receives the caller at least part of the product/service information relating to at least one of the product and service selected by the user of the user device is transmitted to the server device, and the server device receives at least part of the product/service information Optionally, a virtual store can be generated based at least in part on said goods/services information.

[Modification]
A sender uploads content related to goods/services to Internet services such as SNS and other services. In recent years, not only product/service specification information, but also product/service detailed information such as the experience of actually using the product/service and information on the producer or provider of the product/service (“Kuchikomi” or , “Story”, “Monogatari”, etc.). It is known that product/service detailed information affects sales of products/services. In this embodiment, the server device 105 creates purchase objects such as virtual sales floors, purchase buttons for products/services, URLs of sites where products/services can be purchased, and information on stores selling products/services based on detailed product/service information. can do. The product/service detailed information is not an identifier for identifying the product/service, but content for the sender to explain the product/service to consumers or the like. Information about the store of goods/services can include information of the store that sells the goods/services, such as information useful in identifying the store, such as phone number, address, map, and the like.

The product/service detailed information includes at least one of text, image/video, and audio describing the product/service. The sender acquires the sales list information provided by the seller device 110, and specifies the same or similar product/service as the product/service to be specified in the product/service detailed information from the sales list information. The originator transmits the product/service identifier for identifying the specified product/service and detailed product/service information via the originator device 115 to the Internet managed by the server device 105 or a device other than the server device 105. Upload to service.

In another embodiment, the server device 105 or the like may search the sales list information based on the product/service detailed information to obtain the product/service identifier. For example, the originator uploads detailed product/service information to an Internet service managed by the server device 105 or a device other than the server device 105 . In this case, the server device 105 searches for the uploaded product/service detailed information. The server device 105 compares the uploaded product/service detailed information with the sales list information provided from the seller device 110, and confirms that at least a part of the product/service detailed information and the sales list information match. According to the above, the product/service identical or similar to the product/service desired to be specified in the product/service detailed information is specified, and the specified product/service identifier and the product/service detailed information are obtained.

Based on the product/service detailed information and the product/service identifier associated with the product/service detailed information, the server device 105 displays a purchase object such as a purchase button on the page presenting the product/service detailed information. can be generated. Server device 105 generates a purchase object in association with a caller identifier that identifies a caller.

If the product/service detail information has been uploaded to an Internet service where the server device 105 can identify the caller (eg, an Internet service managed by the server device 105), the server device 105 has generated a purchase object; , may send a message to the originator (originator device 115 or other device utilized by the originator) via text message, email, or other messaging service to obtain permission to create a purchase object. .

If the product/service detailed information is uploaded to an internet service for which the server device 105 cannot identify the caller (for example, an internet service managed by a device other than the server device 105), the server device 105 accesses the internet service. , the caller identifier may be obtained from a device other than the server device 105 . The server device 105 can send a message to the originator that it has created the purchase object or obtains permission to create the purchase object based on the originator identifier.

When a message for obtaining permission to generate a purchase object is transmitted, the server device 105 presents the purchase object and product/service detailed information in response to receiving the permission to generate the purchase object from the caller or the like. may be generated on the page where

When consumer device 120 purchases a product/service via a purchase object on a page presenting detailed product/service information, server device 105 distributes a portion of the profit generated from the sale of the product/service to the concerned It can be distributed to the originator of the originator identifier associated with the purchase object.

Whether the product/service detailed information and the sales list information match is determined, for example, by the following processing. The following processing is an example, and other schemes may be used.
(1) The name of the product/service in the sales list appears in the product/service detailed information a predetermined number of times or more (for example, 5 times or more).
(2) One or more characteristic parts of the image/video of the product/service on the sales list exist in the image/video of the product/service detailed information. The characteristic portion may be determined in advance, or may be determined/updated by a learning function such as AI (artificial intelligence).
(3) At least part of the audio associated with the products/services in the sales listing is present in the image/video of the product/service detail information;

In other embodiments, the originator can request server device 105 via originator device 115 to provide (rental, lease, etc.) goods and/or services to the originator. Server device 105 notifies the user of server device 105 or seller device 110 that the request has been received. In response to the provision of a predetermined product/service or the receipt of a request for provision, the server device 105 places a purchase object on a page presenting detailed product/service information on a predetermined product/service. may be generated in In another embodiment, the server device 105 provides goods and/or services to the caller in response to confirming that the caller has paid a fee or otherwise been compensated. may be specified. Based on the fact that the server device 105 has identified the goods and/or services to be provided to the originator, the merchant or the user of the server device 105 provides the goods and/or services to the originator.

According to this embodiment, the originator only needs to upload detailed information to automatically generate a purchase object for content related to his/her goods/services.

By generating a purchase object in the content regarding the product/service, a user who wishes to purchase the product/service in the content can easily purchase the product/service. When a product/service is purchased via a purchase object, a reward (incentive) can be generated for the sender of the content in which the purchase object is installed. The reward is typically money, and may be points that can be used for services on the Internet or the like.

Server device 105 can determine the reward. The reward may be determined based on attributes of the originator and/or attributes of the originator's content. Server device 105 may transmit information regarding the determined reward to originator device 115 .

Originator attributes may include, for example, the popularity of the originator. Popularity is the number of followers of services on the Internet such as SNS, the number of friends, the number of associated users, the number of user comments attached to part or all of the content of the sender, part of the sender Alternatively, it can be the number of user reactions (for example, "Like") given to all contents, or a combination of two or more thereof.

The attributes of the originator's content are the number of times some or all of the originator's content has been read, the number of times some or all of the originator's content has been referenced, and the number of times some or all of the originator's content has been read. or a combination of two or more thereof. The amount of content read is, for example, the amount of time the content was displayed on the screen (also referred to as "stay time"), the number of scrolls or the amount of scrolling on the screen displaying the content. may be determined.

Server device 105 can create purchase objects associated with subscriptions. In this case, the server device 105 can determine the number of reservations for the product/service to be sold by reservation based on at least one of the attribute of the sender and the attribute of the content of the sender. For example, if a popular sender provides content for a reserved product, the number of reservations for the product may be 0.005% of the number of followers of the sender. Server device 105 can transmit the determined number of reservations to seller device 110 .

The server device 105 can manage the number of products/services in stock based on at least one of the attribute of the sender and the attribute of the content of the sender. For example, when a purchase object of a predetermined product is generated in the content of a sender with high popularity, if the inventory quantity of the product is equal to or less than a predetermined threshold, the server device 105 needs to add the inventory of the product. identify that there is In addition, server device 105 may notify seller device 110 of the need to add inventory, an instruction to add inventory, and the like.

In another embodiment, if the caller is a store clerk, the server device 105 stores at least one of the caller's attribute, the caller's content attribute, and the number of items sold through the caller's purchase object. Depending on the situation, the clerk's reward can be increased or decreased. Thereby, the server device 105 can provide a personnel evaluation function.

In variations, some of the steps shown in FIG. 3 may be omitted, processing not shown in FIG. 3 may be added, or the steps shown in FIG. 3 may be modified and performed. good too.

[Second embodiment, inventory management]
In an embodiment of the present invention, when goods/services are rented or leased, the server device 105 manages at least two inventories: inventory for sale and inventory for rental or lease.

As for the inventory for sale, the server device 105 counts the number of inventory for sale for each product/service based on the products/services sold at each sender's virtual shop. Further, when the sales inventory of the product/service becomes less than a predetermined number, the server device 105 transmits to the seller device 110 an instruction to add the sales inventory of the product/service. In another embodiment, when the number of sales inventory decreases in a predetermined period is large, that is, when the rate of decrease (=decrease number/predetermined period (days or hours)) is greater than a predetermined numerical value, the server device 105 , may send to the merchant device 110 an indication of additional inventory for sale of the goods/services in question. In another embodiment, server device 105 can send an instruction to merchant device 110 to increase the number of available inventory if the rate of decrease is greater than a predetermined number.

As for the supply inventory, the server device 105 counts the supply inventory for each product/service based on the number of items rented or leased to each sender. The server device 105 also manages the rental or lease period, and manages so that the supply stock quantity does not fall below a predetermined number in each rental or lease period. The supply inventory count decreases when goods/services are rented or leased and increases when goods/services are returned. When the supply inventory quantity for a predetermined rental or lease period becomes less than a prescribed number, the server device 105 transmits to the seller device 110 an instruction to add the supply inventory for the product/service. In another embodiment, when the number of decreases in the supply inventory quantity in a predetermined period is large, that is, when the decrease rate (=decrease number/predetermined period (days or hours)) is greater than a predetermined numerical value, the server device 105 , an additional indication of inventory for sale may be sent to the merchant device 110 . In another embodiment, server device 105 can send an instruction to merchant device 110 to increase the number of available inventory if the rate of decrease is greater than a predetermined number.

Server device 105 may send instructions to seller device 110 to increase the number of supply inventory and/or sales inventory based on the popularity of the originator of the goods/services. When a famous sender posts a product/service, many followers will refer to the product/service, so there is a high possibility that the sales volume will increase. Therefore, inventory depletion can be prevented by increasing the number of available inventory and/or sales inventory in response to a well-known originator originating goods/services.

The server device 105 determines the number of senders who have transmitted information on products/services that were previously sold but are not currently on sale (discontinued products/services), and according to the information sent, the number of discontinued products/services. Identify a desire to resume selling services. Server device 105 may transmit the request to merchant device 110 . A user associated with merchant device 110 can remanufacture and resell discontinued goods/services as desired. In one embodiment, the server device 105 detects that the number of senders who have sent information about the discontinued product/service exceeds a predetermined threshold, or that the number or ratio of word-of-mouth and evaluations describing good reviews has exceeded a predetermined threshold. It is possible to specify that there is a demand according to, for example, being equal to or greater than a threshold. The server device 105 can at least provide information (such as word of mouth) about the discontinued product/service so that the information about the discontinued product/service is relevant even after the product/service has been discontinued. You can collect comments, ratings, new reviews, etc.

The server device 105 manages that goods/services have been returned from rental or lease. Specifically, the server device 105 has a product identifier that identifies a product or service provided by rental or lease. The server device 105 stores the return flag, the offer identifier, and the rental or lease return date and time in association with the caller identifier of the caller who receives the offer. For example, items with a return flag of "on" have been returned, and items with a return flag of "off" have not been returned. Furthermore, if the return flag is "off" and the rental or lease return date and time have passed the current time, the server device 105 identifies the product/service that has not been returned and the caller who has received the offer. can.

In the system according to the embodiment of the present invention, the server device comprises a sales inventory for managing sales of at least one of goods and services in the virtual store, and a sales inventory for managing provision of the caller device to users. It is possible to manage the supply inventory.

[Third embodiment, purchase process]
The server device 105 aggregates the sales of goods/services at the virtual shop for each sender, seller's brand, and purchaser associated with the virtual shop. Aggregation may be performed at predetermined intervals such as every hour, every week, and every month. When the seller ships the product/service, the seller device 110 acquires the aggregated information and the address of the purchaser from the server device 105, and ships the product/service. When the provider of the server device 105 ships the product/service, the provider acquires the aggregated information and the address of the purchaser from the server device 105, and ships the product/service.

In the system according to the embodiment of the present invention, the server device can identify the address of the user of the caller device in response to receiving at least part of the product/service information.

[Fourth embodiment, reservation sales service]
The server device 105 provides subscription sales services. The caller can pre-order goods/services at the virtual store. Pre-sale is a form of sales in which the actual goods/services do not yet exist, but are sold in advance, and after the number of goods/services sold has been prepared, the goods/services are offered to purchasers. Therefore, in reservation sales, by determining the number of sales at an early stage, the number of goods/services to be prepared can be specified early, and the dead inventory can be reduced.

In the embodiment of the present invention, the server device 105 calculates the number of reserved sales based on the degree of popularity of the caller who made the reserved sales. For example, if it is assumed that 0.02% of the number of followers of the sender knows and purchases the pre-ordered product on the Internet service such as SNS of the sender, by using 0.02% as a coefficient, the server The device 105 calculates the number of reserved sales=number of followers×0.02%.

In another embodiment, the server device 105 calculates the number of pre-orders for a given product for all senders based on the number of pre-orders for that product for a certain sender. The server device 105 makes a function of the correlation between the number of pre-order sales of the sender regarding one or more other products and the number of pre-order sales of a predetermined product for all the senders. The number of pre-orders for a given product for all senders is calculated based on the function.

In another embodiment, the server device 105 may calculate the number of pre-order sales based on the popularity of content senders in which purchase objects for goods/services to be pre-order sold are placed instead of the virtual store. In yet another embodiment, the server device 105 may identify the sender of content related to the product/service to be pre-ordered and calculate the number of pre-orders based on the popularity of the sender.

[Fifth embodiment, social login]
Server device 105 provides a social login service. Social login is to use an ID (Identifier), a password, etc. registered in the server device 105 as an ID of another system. In recent years, an ID registered on a portal site such as Google is used to log in to other services. In this embodiment, if a consumer who has used a virtual shop provided by the server device 105 has consented in advance to use the ID of the consumer at the virtual shop in another system, the consumer However, it is possible to log in to another system using the consumer's virtual shop ID or the like. In another embodiment, a consumer who has used a purchase object provided by the server device 105 may log in to another system using an ID or the like used when using the purchase object of the consumer. can be done. Furthermore, if the consumer consents to use his/her own information in the server device 105 in another system, the other system can obtain the consumer's information from the server device 105 . If the information acquired from the server device 105 is the consumer's purchase history, other systems can provide information such as products that the consumer is likely to be interested in by analyzing the purchase history. In other embodiments, consumer information may include browsing history, preference information, etc., in addition to purchase history.

[Sixth embodiment, second-hand product sales service]
The server device 105 can sell products purchased at the virtual store as second-hand products. The server device 105 creates a list of previously purchased items by the purchaser, and the purchaser's consumer device 120 lists the previously purchased items. The purchaser selects a product to be sold as a second-hand product from the list. As a result, when each caller's virtual store has new items that are the same as second-hand items, the server apparatus 105 displays both new items and second-hand items at each caller's virtual store. Therefore, the server device 105 lists second-hand products in the virtual shop only for products purchased through the virtual shop in the server device 105 . In the present embodiment, sales of second-hand goods can be promoted because the sales of second-hand goods are easy.

In another embodiment, if the sender's virtual shop does not have a new product that is the same as the second-hand product, the server device 105 displays a screen on which the second-hand product can be purchased alongside products of the same brand as the second-hand product and products of the same category as the second-hand product. may be displayed in the virtual shop. In one embodiment, the server device 105 may determine the price of second-hand items according to the number of page views of the sender's virtual shop or the number of followers of the sender. For example, when the number of views or the number of followers is large, the price of second-hand goods may be set high. In another embodiment, the purchaser may be able to enter the price of the used item via the consumer device 120 when listing the used item. In yet another embodiment, the purchaser may be able to select the originator's virtual store that they wish to sell via consumer device 120 when listing used items.

When another consumer purchases a second-hand item via the consumer device 120, the server device 105 distributes the proceeds to the original purchaser who is the seller, the originator of the virtual shop where the sale was made, and the second-hand item. to the original seller of the product. Server device 105 may further distribute the proceeds to providers of server device 105 .

The system according to an embodiment of the present invention further comprises a consumer device that purchases at least one of the goods and services from a virtual store, and the server device responds to a request from the consumer device to store the purchased goods and At least one of the services can be presented at the virtual store as second-hand.

In another embodiment, the server device 105 can sell items such as items purchased through the purchase object as second-hand items. The server device 105 creates a list of previously purchased products and the like of the purchaser, and the purchaser's consumer device 120 lists the previously purchased products and the like. When the purchaser selects a product to be sold as a second-hand product from the list, the server device 105 associates the purchase object of the product with the selected product, thereby displaying the second-hand product as the reference destination of the purchase object of the product. Add and enable second-hand sales. The server device 105 distributes the sales proceeds to at least two of the original purchaser who is the exhibitor, the sender who uploaded the product/service detailed information, the original seller of the used product, and the provider of the server device 105. do.

[Seventh embodiment, user analysis]
The server device 105 can analyze data regarding users, such as purchasers. For example, server device 105 can group users. The grouping of users is determined by the usage rate of the service provided by the server device 105 and/or the total amount of items purchased through the purchase object. In addition, the server device 105 can group users by using the utilization rates of services provided by devices other than the server device 105 . For example, the server device 105 receives external device information relating to a user's purchase history and frequency on an EC site provided by another device, and groups users based on the external device information. External device information may include various information provided by other devices.

Regarding the usage rate of the service, for example, when a purchase object is displayed on the consumer device 120 and the user of the consumer device 120 is registered as a member in advance, the server device 105 may It is possible to calculate the number of logins of 120 users and determine whether or not membership registration is continued. Thereby, the server device 105 determines the usage rate of the service provided by the server device 105 for the consumer device 120 user. For example, a user who has logged in many times during a predetermined period is identified as a user with a high service usage rate. A user who has not continued membership registration or a user whose number of logins in a predetermined period is less than a predetermined threshold is identified as a user with a low service usage rate. Regarding the total amount, the server device 105 calculates the total amount of the items purchased via the purchase object. In another embodiment, the server device 105 can receive, from an external device other than the server device 105, purchase amounts for each user regarding Internet services operated by the external device and products sold at physical stores. Thereby, the server device 105 can calculate the total amount based on the purchase amount for each user provided from the external device. Furthermore, the server device 105 may calculate the total price based on the price of the product purchased via the purchase object and the purchase price for each user received from the external device.

For example, the server device 105 identifies, as a good customer, a user whose service usage rate is greater than a predetermined threshold and whose total amount is greater than a predetermined amount, or whose service usage rate is less than a predetermined threshold, and / Or, a user whose total amount is less than a predetermined amount is specified as a general customer. The server device 105 can group purchasers into good customers or general customers.

Server device 105 may transmit messages, such as promotional messages and coupon offer messages, to users of consumer devices 120 . Server device 105 can determine the destination of the message based on the group. For example, the server device 105 transmits a message regarding information on coupons with a high discount rate to the good customer group. Further, the server device 105 may notify the general customer group that a coupon with a high discount rate will be provided when the purchase amount reaches a predetermined amount. The message may be an invitation to a party, meeting, sales event, or the like. The message may be sent by email, text message, mail, or the like.

The server device 105 may be configured to display purchase objects according to the group on the consumer device 120 . This allows only users in a given group to access a given site. For example, only good customers can access EC sites for exhibitions and family sales. The server device 105 may be configured to display the purchase object of the EC site on the general customer's consumer device 120 after a certain period of time has passed since the EC site of the family sale started to be used. In another embodiment, the server device 105 can notify or publish the rank according to the group to the user.

[others]
When a computer program stored on at least some of the server device 105, merchant device 110, originator device 115, consumer device 120, and other devices is executed, the computer program instructs those devices to implement the above. Execute some or all of the processing in the example.

The "virtual store" in the above example may be a "virtual sales floor." A “virtual sales floor” is not only a “virtual store” but also a shelf (also called a “merchandise shelf”) that is set up in a “virtual store” and grouped by product/service categories, sellers, etc. The above "virtual store" includes a group of virtual stores grouped by product/service category, seller's address, and the like.

Some or all of the elements described as being implemented in hardware in the above embodiments can be implemented in software, and some elements described as being implemented in software. may be implemented in hardware.

In the processing or processing order described above, as long as there is no inconsistency in the processing or processing order, such as using data that should not be used yet in a certain processing, the processing or processing order can be changed freely.

Regarding each of the embodiments described above, a part or all of the embodiments may be combined to be realized as one embodiment.

Each embodiment described above is an illustration for explaining the present invention, and the present invention is not limited to these examples. The present invention can be embodied in various forms without departing from the gist thereof.

100: sales system 105: server device 110: seller device 115: sender device 120: consumer device 150: internet 205: processor 210: memory 215: storage 220: input/output device 225: communication device

Claims (16)

a system,
a sender device for transmitting product/service detailed information, which is content for the sender to explain the product/service to consumers;
a server device that generates a purchase object based on the product/service detailed information;
The system, wherein the server device determines a reward for the originator obtained by purchasing the goods/services based on at least one of attributes of the originator and attributes of the content. The system of claim 1, wherein
The system, wherein the server device determines the number of subscription sales of the product/service based on at least one of the attribute of the sender and the attribute of the content. A system according to claim 1 or 2, wherein
The system according to claim 1, wherein the server device manages the inventory quantity of the product/service based on at least one of the attribute of the sender and the attribute of the content. In the system according to any one of claims 1-3,
The system, wherein the server device determines that at least one of the goods and services can be provided to the caller device in response to receiving a reward from a user of the caller device. In the system according to any one of claims 1-4,
The system, wherein the server device generates the purchase object in association with a caller identifier. 6. The system of claim 5, wherein
The system, wherein the server device sends a message indicating that the purchase object has been created or a message obtaining permission to create the purchase object to the caller device based on the caller identifier. The system of any one of claims 1-6, further comprising a consumer device for purchasing at least one of said goods and services via said purchase object,
wherein the server device adds the used item to the purchase object in response to the consumer device choosing to sell the previously purchased at least one of the goods and services as a used item. In the system according to any one of claims 1-7,
The system according to claim 1, wherein the server device analyzes data on users and classifies a plurality of users into two or more groups. A method executed by a server device, comprising:
a step of receiving detailed product/service information sent by an originator, which is content for explaining the product/service to consumers or the like;
generating a purchase object based on the product/service detail information;
determining a reward for the originator obtained by purchasing the goods/services based on at least one of an attribute of the originator and an attribute of the content;
A method, including A computer program comprising:
a step of receiving detailed product/service information sent by an originator, which is content for explaining the product/service to consumers or the like;
generating a purchase object based on the product/service detail information;
determining a reward for the originator obtained by purchasing the goods/services based on at least one of an attribute of the originator and an attribute of the content;
computer program that causes the A method performed by a caller device, comprising:
a step of transmitting product/service detailed information, which is content for the sender to explain the product/service to a consumer or the like;
a step of receiving, from a server device, information regarding a reward for said caller obtained by purchasing said product/service through a purchase object generated based on said detailed product/service information, said reward; is determined based on at least one of the attribute of the originator and the attribute of the content;
A method, including A computer program, comprising:
a step of transmitting product/service detailed information, which is content for the sender to explain the product/service to a consumer or the like;
a step of receiving, from a server device, information regarding a reward for said caller obtained by purchasing said product/service through a purchase object generated based on said detailed product/service information, said reward; is determined based on at least one of the attribute of the originator and the attribute of the content;
computer program that causes the a caller device,
Sending detailed product/service information, which is content for the sender to explain the product/service to consumers, etc.
receiving, from a server device, information regarding a reward for the sender obtained by purchasing the product/service through a purchase object generated based on the detailed product/service information;
An originator device, wherein the reward is determined based on at least one of an attribute of the originator and an attribute of the content. A method performed by a consumer device comprising:
A step of purchasing at least one of a product and a service through a purchase object in product/service detailed information, which is content for a sender to explain the product/service to a consumer or the like, thereby / wherein a reward to the originator obtained by purchasing a service is determined based on at least one of attributes of the originator and attributes of the content;
displaying a list of goods and/or services generated by the server device, the list of goods and/or services previously purchased by a user of the consumer device;
sending information related to the goods and/or services selected from the list to the server device for associating the information with the purchase object;
A method, including A computer program for purchasing at least one of goods and services on a consumer device through a purchase object in goods/service detail information, which is content for a sender to explain goods/services to consumers, etc. a step whereby a reward to the originator obtained by purchasing the goods/services is determined based on at least one of an attribute of the originator and an attribute of the content;
displaying a list of goods and/or services generated by a server device, said list of goods and/or services previously purchased by a user of said consumer device;
sending information related to the goods and/or services selected from the list to the server device for associating the information with the purchase object;
computer program that causes the A consumer device,
A sender purchases at least one of a product or service through a purchase object in product/service detailed information, which is content for explaining the product/service to a consumer or the like, thereby purchasing the product/service. determining a reward for the originator obtained by the content based on at least one of an attribute of the originator and an attribute of the content;
displaying a list of at least one of goods and services generated by a server device, the list of goods and/or services previously purchased by a user of said consumer device;
A consumer device that transmits information related to at least one of goods and services selected from the list to the server device for associating the information with the purchase object.

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