CN107343089A - Information-pushing method and Related product - Google Patents
Information-pushing method and Related product Download PDFInfo
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- CN107343089A CN107343089A CN201710474832.0A CN201710474832A CN107343089A CN 107343089 A CN107343089 A CN 107343089A CN 201710474832 A CN201710474832 A CN 201710474832A CN 107343089 A CN107343089 A CN 107343089A
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- user
- mobile terminal
- modules
- processor
- display screen
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72448—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions
- H04M1/72454—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions according to context-related or environment-related conditions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/445—Program loading or initiating
- G06F9/44505—Configuring for program initiating, e.g. using registry, configuration files
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/18—Eye characteristics, e.g. of the iris
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2250/00—Details of telephonic subscriber devices
- H04M2250/52—Details of telephonic subscriber devices including functional features of a camera
Abstract
The present embodiments relate to technical field of mobile terminals, discloses a kind of information-pushing method and Related product.In the embodiment of the present invention, mobile terminal obtains user in the operational circumstances of mobile terminal by processor, and operational circumstances are transmitted to the AI modules of mobile terminal;AI modules determine the action type of user according to aforesaid operations situation, if the action type of user is unused operation, generate ad content, and the display screen that ad content is transmitted to mobile terminal is exported.As can be seen here, the embodiment of the present invention can be analyzed user's using terminal situation by AI modules, when operation of the user to mobile terminal is unused operation, analysis user have it is larger be likely to be at idle condition and export ad content, so as to improve the effect of publicity of advertisement pushing.
Description
Technical field
The present invention relates to technical field of mobile terminals, more particularly to a kind of information-pushing method and Related product.
Background technology
The technological progress of mobile terminal has turned into an epitome of development in science and technology, greatly changes the life of people, people
The daily item such as be accustomed to being exchanged, entertained, handle official business by mobile terminal.
Huge audience based on mobile terminal, carrying out advertisement pushing on mobile terminals becomes a kind of conventional means.
User browse webpage, download data when, or in mobile terminal application output notice message when, can usually be pushed to user
Various advertisements.However, the advertisement of push may bother user's normal use mobile terminal;And on the other hand, user et al.,
When being in Deng car or have a holiday, because more free time time is, it is necessary to obtain some information to kill time, if in such time
Advertisement, its effect are ideal.
Therefore, how effective advertisement pushing is carried out on mobile terminals, turn into the worth the problem of thought deeply.
The content of the invention
The embodiments of the invention provide a kind of information-pushing method and Related product, user can be used by AI modules
Terminal situation is analyzed, and when operation of the user to mobile terminal is unused operation, analysis user has larger be likely to be at
Idle condition and export ad content, so as to improve the effect of publicity of advertisement pushing.
In a first aspect, the embodiments of the invention provide a kind of mobile terminal, including processor, artificial intelligence AI modules and aobvious
Display screen, the processor connect the AI modules, and the AI modules connect the display screen, wherein,
The processor, for obtaining operational circumstances of the user in the mobile terminal, by the operational circumstances transmit to
The AI modules;
The AI modules, for determining the action type of user according to the operational circumstances, wherein, the action type bag
Include and be absorbed in operation and unused operation;If the action type of the user is the unused operation, ad content is generated, by described in
Ad content is transmitted to the display screen;
The display screen, for exporting the ad content.
Second aspect, the embodiments of the invention provide a kind of information-pushing method, applied to including processor, artificial intelligence
The mobile terminal of AI modules and display screen, methods described include:
The mobile terminal controls the processor to obtain operational circumstances of the user in the mobile terminal, by the operation
Situation is transmitted to the AI modules;
The AI modules are controlled to determine the action type of user according to the operational circumstances, wherein, the action type bag
Include and be absorbed in operation and unused operation;If the action type of the user is the unused operation, the AI modules are controlled to generate
Ad content, the ad content is transmitted to the display screen;
The display screen is controlled to export the ad content.
The third aspect, the embodiment of the present invention provide a kind of mobile terminal, and the mobile terminal, which has, realizes that the above method designs
The function of the behavior of middle mobile terminal.The function can be realized by hardware, and corresponding software can also be performed by hardware
Realize.The hardware or software include one or more modules corresponding with above-mentioned function phase.In a possible design, move
Dynamic terminal includes processor, artificial intelligence AI modules and display screen, and the processor, AI modules and display screen are configured as supporting
Mobile terminal performs corresponding function in the above method.Further, mobile terminal can also include communication interface, the communication
Interface is used to support the communication between mobile terminal and other equipment.Further, mobile terminal can also include memory, institute
State memory to be used to couple with processor and AI modules, it preserves the necessary programmed instruction of mobile terminal and data.
Fourth aspect, the embodiment of the present invention provide a kind of mobile terminal, including processor, artificial intelligence AI modules, display
Screen, memory, communication interface and one or more programs, wherein, one or more of programs are stored in the storage
In device, and it is configured by the processor and AI modules execution, described program includes implementing for performing the present invention such as
The instruction of step in example second aspect either method.
5th aspect, the embodiments of the invention provide a kind of computer-readable recording medium, wherein, it is described computer-readable
Storage medium stores the computer program for electronic data interchange, wherein, the computer program causes computer to perform such as
Part or all of step described in second aspect either method of the embodiment of the present invention, the computer include mobile terminal.
6th aspect, the embodiments of the invention provide a kind of computer program product, wherein, the computer program product
Non-transient computer-readable recording medium including storing computer program, the computer program are operable to make calculating
Machine is performed such as the part or all of step described in second aspect either method of the embodiment of the present invention.The computer program product
Can be a software installation bag, the computer includes mobile terminal.
7th aspect, the embodiments of the invention provide a kind of mobile terminal, including general processor and display screen, wherein,
The general processor is used for:Operational circumstances of the user in the mobile terminal are obtained, according to the operational circumstances
The action type of user is determined, wherein, the action type includes being absorbed in operation and unused operation;If the operation class of the user
Type is the unused operation, then generates ad content, the ad content is transmitted to the display screen;
The display screen, for exporting the ad content.
In the embodiment of the present invention, mobile terminal obtains user in the operational circumstances of mobile terminal by processor, will operate
Situation is transmitted to the AI modules of mobile terminal;AI modules determine the action type of user according to aforesaid operations situation, if user
Action type is unused operation, then generates ad content, and the display screen that ad content is transmitted to mobile terminal is exported.
As can be seen here, the embodiment of the present invention can be analyzed user's using terminal situation by AI modules, in user to mobile whole
When the operation at end is unused operation, analysis user have it is larger be likely to be at idle condition and export ad content, so as to improve
The effect of publicity of advertisement pushing.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, make required in being described below to embodiment
Accompanying drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for this
For the those of ordinary skill in field, without having to pay creative labor, it can also be obtained according to these accompanying drawings
His accompanying drawing.
Fig. 1 is a kind of structural representation of mobile terminal disclosed in the embodiment of the present invention;
Fig. 2 is the structural representation of another mobile terminal disclosed in the embodiment of the present invention;
Fig. 3 is a kind of schematic flow sheet of information-pushing method disclosed in the embodiment of the present invention;
Fig. 4 is that a kind of functional unit of mobile terminal disclosed in the embodiment of the present invention forms block diagram;
Fig. 5 A are the structural representation of another mobile terminal disclosed in the embodiment of the present invention;
Fig. 5 B are a kind of composition schematic diagram of general processor disclosed in the embodiment of the present invention;
Fig. 5 C are the composition schematic diagram of another general processor disclosed in the embodiment of the present invention.
Fig. 6 is the structural representation of another mobile terminal disclosed in the embodiment of the present invention;
Fig. 7 is the structural representation of another mobile terminal disclosed in the embodiment of the present invention.
Embodiment
In order that the object, technical solutions and advantages of the present invention are clearer, the present invention is made below in conjunction with accompanying drawing into
One step it is described in detail, it is clear that the described embodiment only a part of embodiment of the present invention, rather than whole implementation
Example.Based on the embodiment in the present invention, what those of ordinary skill in the art were obtained under the premise of creative work is not made
All other embodiment, belongs to the scope of protection of the invention.
Term " first ", " second " in description and claims of this specification and above-mentioned accompanying drawing etc. are to be used to distinguish
Different objects, rather than for describing particular order.In addition, term " comprising " and " having " and their any deformations, meaning
Figure is to cover non-exclusive include.Such as contain process, method, system, product or the equipment of series of steps or unit
The step of being not limited to list or unit, but alternatively also including the step of not listing or unit, or alternatively also
Including for other intrinsic steps of these processes, method or equipment or unit.
Referenced herein " embodiment " is it is meant that the special characteristic, structure or the characteristic that describe can wrap in conjunction with the embodiments
In at least one embodiment of the present invention.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
Mobile terminal involved by the embodiment of the present invention can include the various handheld devices with radio communication function,
Mobile unit, wearable device, computing device or other processing equipments for being connected to radio modem, and various forms
User equipment (User Equipment, UE), mobile station (Mobile Station, MS), terminal device (terminal
Device) etc..For convenience of description, apparatus mentioned above is referred to as mobile terminal.The present invention is implemented below in conjunction with the accompanying drawings
Example is introduced.
The embodiments of the invention provide a kind of information-pushing method and Related product, user can be used by AI modules
Terminal situation is analyzed, and when operation of the user to mobile terminal is unused operation, analysis user has larger be likely to be at
Idle condition and export ad content, so as to improve the effect of publicity of advertisement pushing.It is described in detail individually below.
Referring to Fig. 1, Fig. 1 is a kind of structural representation of mobile terminal 100 disclosed in the embodiment of the present invention.Mobile terminal
100 include:Processor 110, artificial intelligence AI modules 120 and display screen 130, AI modules 120 connect processor by bus 140
110 and display screen 130, and can be in communication with each other by bus 140, processor 110, AI modules 120 and display screen 130, and
It is not restricted to that AI modules 120 communicate with processor 110 and AI modules 120 communicate with display screen 130.
In the embodiment of the present invention, processor 110 can be central processing unit (Central Processing Unit, CPU) or
Graphics processor (Graphics Processing Unit, GPU), in some embodiments, it is also referred to as using place
Device (Application processor, AP) is managed, to be made a distinction with BBP.
In the embodiment of the present invention, the executable application programs of processor 110 are called, systemic-function is realized, graph and image processing
Deng the operation performed by original CPU or GPU in mobile terminal.
And AI modules 120, to realize the dedicated processes module of the application in terms of artificial intelligence.AI modules 120 can be carried out greatly
The processing of the artificial intelligence such as data analysis, deep learning so that the process performance of mobile terminal further improves, so as to meet to use
The more individual demands in family.In terms of deep learning is carried out, AI modules 120 can input the sample of flood tide to be trained,
Supposition is made come interpretation data using the Connectionist model after training afterwards.For example, AI modules 120 can be Google
The tensor processing unit (Tensor Processing Unit, TPU) of issue, it, which calculates performance, can reach progress 180 per second
TFlops floating-point operation.
Seen from the above description, the mobile terminal described by the embodiment of the present invention, while be configured with two and be used at realization
Manage the hardware cell (processor 110 and AI modules 120) of function.The purpose being configured so that is, although the meter of AI modules 120
Calculate performance and be higher than processor 110, but its power consumption is higher, larger burden will be brought to the battery electric quantity of mobile terminal;Therefore, will
Operation to be performed is needed to be separated in mobile terminal, traditional operation is still performed by processor 110, and is related to artificial intelligence
The processing of high amount of calculation, then distribute to AI modules 120 and perform, to reduce the power consumption of mobile terminal.In addition, aforesaid operations point
From purpose also reside in, it is function-specific due to AI modules, thus can be with design standard, general AI modules, to meet not
Same communication standard, different operating system, different hardware configurations mobile terminal artificial intelligence processing need.
In the embodiment of the present invention, processor 110, for obtaining operational circumstances of the user in mobile terminal 100, by the behaviour
Transmitted as situation to AI modules 120.
AI modules 120, for determining the action type of user according to the operational circumstances, wherein, the action type bag
Include and be absorbed in operation and unused operation;If the action type of the user is the unused operation, ad content is generated, by described in
Ad content is transmitted to display screen 130.
Display screen 130, for exporting the ad content.
In the embodiment of the present invention, above-mentioned user is in the operational circumstances of mobile terminal 100, including user using mobile terminal
During, operation that all mobile terminals for taking mobile terminal can monitor.For example, operational circumstances include user
Application, triggering mobile terminal playing video, the shooting of startup mobile terminal started in mobile terminal is first-class.
In the embodiment of the present invention, aforesaid operations type includes being absorbed in operation and unused operation, and absorbed operation refers to user's concentration
The content (including chat interface, document read interface, video playback interface, interface etc.) that energy exports in mobile terminal,
Unused operation refers to use of the user to mobile terminal and presented without purpose, can specifically show as frequent either on or off application, frequency
Time of numerous display screen for being switched between application, persistently watching mobile terminal attentively is shorter etc..In the embodiment of the present invention, AI modules
120 can analyze operational circumstances of the user in mobile terminal, for example, the frequency of analysis user either on or off application determines
The action type of user is absorbed operation or unused operation.
As an alternative embodiment, processor 110 can obtain user in preset time range mobile whole
The operational circumstances at end.Generally require to work in the set time on weekdays in view of user, the preset time range can be set
For workaday quitting time, day off whole day etc..In this way, can prevent from using movement in the user job time
During terminal, the advertisement being pushed is bothered;And on the other hand, working time user is less using the time of mobile terminal, carries out
The effect that advertisement pushing obtains is also not ideal enough.
In the embodiment of the present invention, AI modules 120 generate ad content when the action type of user is unused operation, and will
Ad content is transmitted to display screen 130 and exported.As an alternative embodiment, the ad content can be according to mobile whole
Application data generation in end 100, for example, paid close attention to certain work in the activity recommendation application of user in the mobile terminal 100
Dynamic (for example, having paid close attention to the concert of A singer), then it can generate the ad content of the special edition on A singer.
As can be seen here, in the mobile terminal described by Fig. 1, user's using terminal situation can be divided by AI modules
Analysis, when operation of the user to mobile terminal be unused operation, analyze user and have and larger be likely to be at idle condition and export
Ad content, so as to improve the effect of publicity of advertisement pushing.
Referring to Fig. 2, Fig. 2 is the structural representation of another mobile terminal 200 disclosed in the embodiment of the present invention.Fig. 2 institutes
The mobile terminal shown can obtain on the basis of the mobile terminal shown in Fig. 1, compared with the mobile terminal described by Fig. 1, Fig. 2
Shown mobile terminal also includes front camera 150;Wherein, front camera 150 is connected with bus 140, thus can be real
Now with the communication of AI modules 120.
In the mobile terminal 200 described by Fig. 2, front camera 150 is used to carry out eyeball tracking to user, to determine
User persistently watches the time of display screen 130 attentively, persistently watches the user time tranfer of display screen 130 attentively to processor 110;
Processor 110, for obtaining operational circumstances of the user in mobile terminal 200, operational circumstances are transmitted to AI modules
120;Aforesaid operations situation includes the time that above-mentioned user persistently watches display screen 130 attentively.
AI modules 120 are used to analyze the time that user persistently watches display screen 130 attentively, if user persistently watches display screen 130 attentively
Time be less than the first predetermined threshold value, then the action type of user is defined as unused operation.
AI modules 120 are additionally operable to, if the action type of user is unused operation, ad content are generated, by ad content
Transmit to display screen 130.
In the embodiment of the present invention, AI modules 120 generate ad content when the action type of user is unused operation, and will
Ad content is transmitted to display screen 130 and exported.As an alternative embodiment, the ad content can be according to mobile whole
Application data generation in end 100, for example, paid close attention to certain work in the activity recommendation application of user in the mobile terminal 100
Dynamic (for example, having paid close attention to the concert of A singer), then it can generate the ad content of the special edition on A singer.
Display screen 130, for exporting above-mentioned ad content.
As can be seen here, in the mobile terminal described by Fig. 2, eyeball tracking can be carried out to user by front camera,
To determine that user continuously watches the time of the display screen of mobile terminal attentively;AI modules continuously watch the display screen of mobile terminal attentively to user
Time analyzed, if the time that user continuously watches mobile terminal attentively is shorter, user is defined as unused operation;In user
When operation to mobile terminal is unused operation, analysis user have it is larger be likely to be at idle condition and export ad content,
So as to improve the effect of publicity of advertisement pushing.
Referring to Fig. 3, Fig. 3 is a kind of schematic flow sheet of information-pushing method, the information disclosed in the embodiment of the present invention
Output intent can apply to the mobile terminal for including processor, artificial intelligence AI modules, display screen and front camera.Such as figure
Shown in 3, the information-pushing method may include steps of:
301st, front camera carries out eyeball tracking to user, to determine that user persistently watches the time of display screen attentively.
As an alternative embodiment, front camera can continue to obtain the face-image of user, pass through opposite
Eyeball tracking is realized in the tracking of the iris, pupil position of human eye in portion's image, when determining user further according to the result of eyeball tracking
Sequence watches the time of display screen attentively.
302nd, processor obtains the operational circumstances for the user for including the time that above-mentioned user persistently watches display screen attentively, will operate
Situation is transmitted to AI modules.
In the embodiment of the present invention, above-mentioned user is in the operational circumstances of mobile terminal, including user is using mobile terminal
During, operation that all mobile terminals for taking mobile terminal can monitor.For example, operational circumstances open including user
Application, triggering mobile terminal playing video, the shooting of startup mobile terminal in dynamic mobile terminal is first-class.
If the 303, user persistently watches time of display screen attentively and is less than the first predetermined threshold value, AI modules are by the operation class of user
Type is defined as unused operation.
In the embodiment of the present invention, aforesaid operations type includes being absorbed in operation and unused operation, and absorbed operation refers to user's concentration
The content (including chat interface, document read interface, video playback interface, interface etc.) that energy exports in mobile terminal,
Unused operation refers to use of the user to mobile terminal and presented without purpose, can specifically show as frequent either on or off application, frequency
Time of numerous display screen for being switched between application, persistently watching mobile terminal attentively is shorter etc..In the embodiment of the present invention, AI modules
Operational circumstances of the user in mobile terminal can be analyzed, for example, the frequency of analysis user either on or off application determines to use
The action type at family is absorbed operation or unused operation.
304th, in the case that the action type of user is unused operation, AI modules generation ad content, ad content is passed
Transport to display screen.
In the embodiment of the present invention, AI modules generate ad content when the action type of user is unused operation, and will be wide
Content transmission to display screen is accused to be exported.As an alternative embodiment, the ad content can be according in mobile terminal
Application data generation, for example, user in the terminal activity recommendation application in paid close attention to certain activity (for example, close
Note the concert of A singer), then it can generate the ad content of the special edition on A singer.
305th, display screen exports above-mentioned ad content.
As can be seen here, the information-pushing method according to described by Fig. 3, eyeball can be carried out to user by front camera
Tracking, to determine that user continuously watches the time of the display screen of mobile terminal attentively;AI modules continuously watch mobile terminal attentively to user
The time of display screen is analyzed, if the time that user continuously watches mobile terminal attentively is shorter, user is defined as into unused operation;
When operation of the user to mobile terminal is unused operation, analysis user, which has, larger to be likely to be at idle condition and exports advertisement
Content, so as to improve the effect of publicity of advertisement pushing.
Referring to Fig. 4, Fig. 4 is a kind of composition frame chart of the functional unit of mobile terminal 400 disclosed in the embodiment of the present invention.
As shown in figure 4, mobile terminal 400 can include first processing units 401, second processing unit 402 and display unit 403, its
In,
First processing units 401, for obtaining operational circumstances of the user in the mobile terminal, the operational circumstances are passed
Transport to second processing unit 402.
Second processing unit 402, for determining the action type of user according to the operational circumstances, wherein, the operation
Type includes being absorbed in operation and unused operation;If the action type of the user is the unused operation, ad content is generated,
The ad content is transmitted to display unit 403.
Display unit 403, for exporting the ad content.
It is understood that mobile terminal, in order to realize above-mentioned function, it comprises perform each corresponding hardware of function
Structure and/or software module.Those skilled in the art should be readily appreciated that, be described with reference to the embodiments described herein
Each example unit and algorithm steps, the present invention can realize with the combining form of hardware or hardware and computer software.
Some function is performed in a manner of hardware or computer software driving hardware actually, application-specific depending on technical scheme
And design constraint.Professional and technical personnel can specifically realize described work(to each using distinct methods
Can, but this realization is it is not considered that beyond the scope of this invention.
The embodiment of the present invention can carry out the division of functional unit according to above method example to mobile terminal, for example, can
Each functional unit is divided with corresponding each function, two or more functions can also be integrated in a processing unit
In.Above-mentioned integrated unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.Need
It is noted that the division in the embodiment of the present invention to unit is schematical, only a kind of division of logic function is actual real
There can be other dividing mode now.
As an alternative embodiment, first processing units 401 can be processor, second processing unit 402 can
To be artificial intelligence AI modules.Wherein, processor and AI modules can be central processing unit (Central Processing Unit,
CPU), general processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit
(Application-Specific Integrated Circuit, ASIC), field programmable gate array (Field
Programmable Gate Array, FPGA) or other PLDs, transistor logic, hardware component or
Its any combination of person.It can realize or perform the various exemplary logic blocks with reference to described by the disclosure of invention,
Module and circuit.The processor and the AI modules can also realize the combination of computing function, such as include one or more
Combination of individual micro processor combination, DSP and microprocessor etc..Display unit 403 can be display screen, touching display screen etc..
As can be seen here, in the mobile terminal described by Fig. 4, user's using terminal situation can be divided by AI modules
Analysis, when operation of the user to mobile terminal be unused operation, analyze user and have and larger be likely to be at idle condition and export
Ad content, so as to improve the effect of publicity of advertisement pushing.
Fig. 5 A are referred to, Fig. 5 A are the structural representation of another mobile terminal 500 disclosed in the embodiment of the present invention.It is mobile
Terminal 500 includes general processor 501 and display screen 502, and general processor 501 is used for:
Operational circumstances of the user in the mobile terminal are obtained, the action type of user is determined according to the operational circumstances,
Wherein, the action type includes being absorbed in operation and unused operation;If the action type of the user is the unused operation,
Ad content is generated, the ad content is transmitted to the display screen 502.
Display screen 502, for exporting the ad content.
As an alternative embodiment, in the acquisition user in terms of the operational circumstances of the mobile terminal, institute
General processor 501 is stated to be specifically used for:User is obtained in preset time range in the operational circumstances of the mobile terminal.
As an alternative embodiment, the mobile terminal 500 also includes front camera 503;
Front camera 503, for user carry out eyeball tracking, with determine user persistently watch attentively the display screen when
Between, the user is persistently watched the time tranfer of the display screen attentively to general processor 501;The operational circumstances include described
User persistently watches the time of the display screen attentively;
It is described determine the action type of user according to the operational circumstances in terms of, general processor 501 is specifically used for:If
The time that the user persistently watches display screen 502 attentively is less than the first predetermined threshold value, then is defined as the action type of the user
The unused operation.
As an alternative embodiment, the operational circumstances are cut including user using the application during mobile terminal
Change frequency;The number for switching application within the time cycle of preset length for user using switching frequency;
It is described determine the action type of user according to the operational circumstances in terms of, general processor 501 is specifically used for:If
The user's is higher than the second predetermined threshold value using switching frequency, then the action type of the user is defined as into the unused behaviour
Make.
As an alternative embodiment, in terms of the generation ad content, general processor 501 is specifically used for:
The application data that application is paid in mobile terminal 500 is obtained, text is carried out to the application data for paying application
Analyze to obtain the product list of user's payment;Obtain more than one show and colour from server, according to the product list from
Ad content is filtered out in the more than one show and colour.
In the embodiment of the present invention, above-mentioned general processor 501 can include application processor 5011 and artificial intelligence AI moulds
Block 5012.The concrete form of AI modules 5012 can be hardware and/or software, when AI modules 5012 include hardware state, application
Processor 5011 and AI modules 5012 can be integrally disposed or separately positioned, not limit herein.
Fig. 5 B are referred to, Fig. 5 B are a kind of structural representation of general processor 501 disclosed in the embodiment of the present invention.Such as figure
Shown in 5B, AI modules 5012 are integrated among application processor 5011.AI modules 5012 be integrated in application processor 5011 it
When middle, if application processor 5011 is single core processor, AI modules 5012 can be that the intelligence in application processor 5011 is micro-
Process circuit, if application processor 5011 is polycaryon processor, AI modules 5012 can be the single intelligence in polycaryon processor
Intelligent micro-processor interface circuit in energy micro-processor kernel or some micro-processor kernel.
Fig. 5 C are referred to, Fig. 5 C are the structural representation of another general processor 501 disclosed in the embodiment of the present invention.Such as
Shown in Fig. 5 C, AI modules 5012 are independently of application processor 5011.It is separately positioned in AI modules 5012 and application processor 5011
When, AI modules 5011 can be any one coprocessor in addition to application processor 5011 in application processor platform framework
Intelligent micro-processor interface circuit in (such as BBP, DSP and power management chip), or, can be application processor
A newly-installed intelligent microprocessor in platform architecture in addition to the application processor 5011, or, can newly set
The Intelligent Processing Platform independently of the application processor platform put, and the Intelligent Processing Platform comprises at least a special intelligence
Energy processor, the Intelligent Processing Platform communicate to connect with application processor platform, and optionally, Intelligent Processing Platform can also be with depositing
Reservoir, peripheral hardware etc. communicate to connect.
As can be seen here, the mobile terminal described by Fig. 5 A, eyeball tracking can be carried out to user by front camera, with
Determine that user continuously watches the time of the display screen of mobile terminal attentively;AI modules continuously watch the display screen of mobile terminal attentively to user
Time is analyzed, if the time that user continuously watches mobile terminal attentively is shorter, user is defined as into unused operation;In user couple
When the operation of mobile terminal is unused operation, analysis user have it is larger be likely to be at idle condition and export ad content, from
And improve the effect of publicity of advertisement pushing.
Referring to Fig. 6, Fig. 6 is the structural representation of another mobile terminal 600 disclosed in the embodiment of the present invention.As schemed
Show, the mobile terminal includes processor 601, artificial intelligence AI modules 602, display screen 603, memory 604, communication interface 605
And one or more programs, wherein, said one or multiple programs are stored in above-mentioned memory, and are configured by institute
One or more processors execution is stated, said procedure includes being used for the instruction for performing the step in above method embodiment.
For example, said procedure includes being used for the instruction for performing following steps:
Control the processor 601 to obtain user in the operational circumstances of the mobile terminal 600, the operational circumstances are passed
Transport to the AI modules 602;
The AI modules 602 are controlled to determine the action type of user according to the operational circumstances, wherein, the action type
Including being absorbed in operation and unused operation;If the action type of the user is the unused operation, the AI modules 602 are controlled
Ad content is generated, the ad content is transmitted to the display screen 603;
The display screen 603 is controlled to export the ad content.
As can be seen here, in the mobile terminal described by Fig. 6, user's using terminal situation can be divided by AI modules
Analysis, when operation of the user to mobile terminal be unused operation, analyze user and have and larger be likely to be at idle condition and export
Ad content, so as to improve the effect of publicity of advertisement pushing.
Referring to Fig. 7, Fig. 7 is the structural representation of another mobile terminal 700 disclosed in the embodiment of the present invention.Such as Fig. 7
It is shown, for convenience of description, the part related to the embodiment of the present invention is illustrate only, particular technique details does not disclose, please join
According to present invention method part.The terminal can be to include mobile phone, tablet personal computer, PDA (Personal Digital
Assistant, personal digital assistant), POS (Point of Sales, point-of-sale terminal), any mobile terminal such as vehicle-mounted computer,
So that mobile terminal is mobile phone as an example:
Fig. 7 is illustrated that the block diagram of the part-structure of the mobile phone related to mobile terminal provided in an embodiment of the present invention.Ginseng
Fig. 7 is examined, mobile phone includes:Radio frequency (Radio Frequency, RF) circuit 701, memory 702, input block 703, display unit
704th, sensor 705, voicefrequency circuit 706, Wireless Fidelity (wireless fidelity, WiFi) module 707, processor sets
The part such as 708 and power supply 709.It will be understood by those skilled in the art that the handset structure shown in Fig. 7 does not form opponent
The restriction of machine, can be included than illustrating more or less parts, either combine some parts or different parts arrangement.
Each component parts of mobile phone is specifically introduced with reference to Fig. 7:
RF circuits 701 can be used for receive and send messages or communication process in, the reception and transmission of signal, especially, by base station
After downlink information receives, handled to processor sets 708;In addition, it is sent to base station by up data are designed.Generally, RF electricity
Road 701 includes but is not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier (Low Noise
Amplifier, LNA), duplexer etc..In addition, RF circuits 701 can also be communicated by radio communication with network and other equipment.
Above-mentioned radio communication can use any communication standard or agreement, including but not limited to global system for mobile communications (Global
System of Mobile communication, GSM), general packet radio service (General Packet Radio
Service, GPRS), CDMA (Code Division Multiple Access, CDMA), WCDMA
(Wideband Code Division Multiple Access, WCDMA), Long Term Evolution (Long Term Evolution,
LTE), Email, Short Message Service (Short Messaging Service, SMS) etc..
Memory 702 can be used for storage software program and module, and processor sets 708 are stored in memory by operation
702 software program and module, so as to perform the various function application of mobile phone and data processing.Memory 702 can be main
Including storing program area and storage data field, wherein, storing program area can storage program area, needed at least one function should
With program (such as sound-playing function, image player function etc.) etc.;Storage data field can store to be created according to using for mobile phone
Data (such as voice data, phone directory etc.) built etc..In addition, memory 702 can include high-speed random access memory, also
Nonvolatile memory, a for example, at least disk memory, flush memory device or the storage of other volatile solid-states can be included
Device.
Input block 703 can be used for the numeral or character information for receiving input, and produce with the user of mobile phone set with
And the key signals input that function control is relevant.Specifically, input block 703 may include that contact panel 7031 and other inputs are set
Standby 7032.Contact panel 7031, also referred to as touch-screen, collecting touch operation of the user on or near it, (for example user makes
With the operation of any suitable object such as finger, stylus or annex on contact panel 7031 or near contact panel 7031),
And corresponding attachment means are driven according to formula set in advance.Optionally, contact panel 7031 may include touch detecting apparatus
With two parts of touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect what touch operation was brought
Signal, transmit a signal to touch controller;Touch controller receives touch information from touch detecting apparatus, and it is changed
Into contact coordinate, then processor sets 708 are given, and the order sent of reception processing device set 708 and can be performed.This
Outside, the polytypes such as resistance-type, condenser type, infrared ray and surface acoustic wave can be used to realize contact panel 7031.Except touching
Panel 7031 is controlled, input block 703 can also include other input equipments 7032.Specifically, other input equipments 7032 can be with
Including but not limited to physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.
In one or more.
Display unit 704 can be used for display by user input information or be supplied to user information and mobile phone it is various
Menu.Display unit 704 may include display panel 7041, optionally, can use liquid crystal display (Liquid Crystal
Display, LCD), the form such as Organic Light Emitting Diode (Organic Light-Emitting Diode, OLED) it is aobvious to configure
Show panel 7041.Further, contact panel 7031 can cover display panel 7041, when contact panel 7031 is detected thereon
Or after neighbouring touch operation, processor sets 708 are sent to determine the type of touch event, are followed by subsequent processing device set 708
Corresponding visual output is provided on display panel 7041 according to the type of touch event.Although in the figure 7, contact panel 7031
The input of mobile phone and input function are realized with display panel 7041 is the part independent as two, but in some embodiments
In, contact panel 7031 and display panel 7041 can be integrated and realize input and the output function of mobile phone.
Mobile phone may also include at least one sensor 705, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor may include ambient light sensor and proximity transducer, wherein, ambient light sensor can be according to ambient light
Light and shade adjust the brightness of display panel 7041, proximity transducer can close display panel when mobile phone is moved in one's ear
7041 and/or backlight.As one kind of motion sensor, accelerometer sensor can detect in all directions (generally three axles) and add
The size of speed, size and the direction of gravity are can detect that when static, application (such as the horizontal/vertical screen available for identification mobile phone posture
Switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.;As for mobile phone also
The other sensors such as configurable gyroscope, barometer, hygrometer, thermometer, infrared ray sensor, will not be repeated here.
Voicefrequency circuit 706, loudspeaker 7061, microphone 7062 can provide the COBBAIF between user and mobile phone.Audio
Electric signal after the voice data received conversion can be transferred to loudspeaker 7061, is converted to by loudspeaker 7061 by circuit 706
Voice signal exports;On the other hand, the voice signal of collection is converted to electric signal by microphone 7062, is connect by voicefrequency circuit 706
Voice data is converted to after receipts, then after voice data output processor set 708 is handled, through RF circuits 701 to be sent to ratio
Such as another mobile phone, or voice data is exported to memory 702 further to handle.
WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronicses postal by WiFi module 707
Part, browse webpage and access streaming video etc., it has provided the user wireless broadband internet and accessed.Although Fig. 7 is shown
WiFi module 707, but it is understood that, it is simultaneously not belonging to must be configured into for mobile phone, can not change as needed completely
Become in the essential scope of invention and omit.
Processor sets 708 are the control centres of mobile phone, including processor 7081 and artificial intelligence AI modules 7082.Processing
Device set 708 is stored in memory using various interfaces and the various pieces of connection whole mobile phone by running or performing
Software program and/or module in 702, and call and be stored in data in memory 702, perform mobile phone various functions and
Processing data, so as to carry out integral monitoring to mobile phone.Optionally, processor sets 708 may include one or more processing units;
Preferably, processor sets 708 can integrate application processor and modem processor, wherein, application processor is mainly handled
Operating system, user interface and application program etc., modem processor mainly handles radio communication.On it is understood that
Stating modem processor can not also be integrated into processor sets 708.In embodiments of the present invention, processor sets 708
Application processor AP can be used as.
Mobile phone also includes the power supply 709 (such as battery) to all parts power supply, it is preferred that power supply can pass through power supply pipe
Reason system and processor sets 708 are logically contiguous, so as to realize management charging, electric discharge and power consumption by power-supply management system
The functions such as management.
Although being not shown, mobile phone can also include camera, bluetooth module etc., will not be repeated here.
In embodiment shown in earlier figures 3, each step method flow can based on the mobile phone structure realize.
In embodiment shown in earlier figures 4, each unit function can based on the mobile phone structure realize.
As can be seen here, in the mobile terminal described by Fig. 7, user's using terminal situation can be divided by AI modules
Analysis, when operation of the user to mobile terminal be unused operation, analyze user and have and larger be likely to be at idle condition and export
Ad content, so as to improve the effect of publicity of advertisement pushing.
The embodiment of the present invention also provides a kind of computer-readable storage medium, wherein, the computer-readable storage medium is stored for electricity
The computer program that subdata exchanges, the computer program cause computer to perform any as described in above-mentioned embodiment of the method
The part or all of step of method, the computer include mobile terminal.
The embodiment of the present invention also provides a kind of computer program product, and the computer program product includes storing calculating
The non-transient computer-readable recording medium of machine program, the computer program are operable to make computer perform side as described above
The part or all of step of either method described in method embodiment.The computer program product can be a software installation
Bag, the computer include mobile terminal.
It should be noted that for foregoing each method embodiment, in order to be briefly described, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art should also know
Know, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention
It is necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed device, can be by another way
Realize.For example, device embodiment described above is only schematical, such as the division of the unit, it is only one kind
Division of logic function, can there is an other dividing mode when actually realizing, such as multiple units or component can combine or can
To be integrated into another system, or some features can be ignored, or not perform.Another, shown or discussed is mutual
Coupling direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of device or unit,
Can be electrical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer-readable access to memory.Based on such understanding, technical scheme substantially or
Person say the part to be contributed to prior art or the technical scheme all or part can in the form of software product body
Reveal and, the computer software product is stored in a memory, including some instructions are causing a computer equipment
(can be personal computer, server or network equipment etc.) performs all or part of each embodiment methods described of the present invention
Step.And foregoing memory includes:USB flash disk, read-only storage (ROM, Read-Only Memory), random access memory
(RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can be with the medium of store program codes.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
To instruct the hardware of correlation to complete by program, the program can be stored in a computer-readable memory, memory
It can include:Flash disk, read-only storage (English:Read-Only Memory, referred to as:ROM), random access device (English:
Random Access Memory, referred to as:RAM), disk or CD etc..
The embodiment of the present invention is described in detail above, specific case used herein to the principle of the present invention and
Embodiment is set forth, and the explanation of above example is only intended to help the method and its core concept for understanding the present invention;
Meanwhile for those of ordinary skill in the art, according to the thought of the present invention, can in specific embodiments and applications
There is change part, in summary, this specification content should not be construed as limiting the invention.
Claims (18)
1. a kind of mobile terminal, it is characterised in that including processor, artificial intelligence AI modules and display screen, the processor connects
The AI modules are connect, the AI modules connect the display screen, wherein,
The processor, for obtaining operational circumstances of the user in the mobile terminal, the operational circumstances are transmitted to described
AI modules;
The AI modules, for determining the action type of user according to the operational circumstances, wherein, the action type includes special
Note operation and unused operation;If the action type of the user is the unused operation, ad content is generated, by the advertisement
Content transmission is to the display screen;
The display screen, for exporting the ad content.
2. mobile terminal according to claim 1, it is characterised in that in the behaviour for obtaining user in the mobile terminal
In terms of making situation, the processor is specifically used for:User is obtained in preset time range in the operation feelings of the mobile terminal
Condition.
3. mobile terminal according to claim 2, it is characterised in that the mobile terminal also includes front camera;
The front camera, for carrying out eyeball tracking to user, to determine that user persistently watches the time of the display screen attentively,
The user is persistently watched the time tranfer of the display screen attentively to the processor;The operational circumstances are held including the user
The continuous time for watching the display screen attentively;
It is described determine the action type of user according to the operational circumstances in terms of, the AI modules are specifically used for:If the use
The time that the display screen is persistently watched at family attentively is less than the first predetermined threshold value, then the action type of the user is defined as into the spare time
Dissipate operation.
4. mobile terminal according to claim 2, it is characterised in that the operational circumstances use the movement including user
Switching frequency is applied during terminal;The number for switching application within the time cycle of preset length for user using switching frequency
Mesh;
It is described determine the action type of user according to the operational circumstances in terms of, the AI modules are specifically used for:If the use
Family is higher than the second predetermined threshold value using switching frequency, then the action type of the user is defined as into the unused operation.
5. the mobile terminal according to any one in Claims 1 to 4, it is characterised in that in the generation ad content
Aspect, the AI modules are specifically used for:
The application data that application is paid in the mobile terminal is obtained, text analyzing is carried out to the application data for paying application
To obtain the product list of user's payment;
More than one show and colour is obtained from server, is screened according to the product list from the more than one show and colour
Go out ad content.
6. a kind of information-pushing method, it is characterised in that applied to the shifting for including processor, artificial intelligence AI modules and display screen
Dynamic terminal, methods described include:
The mobile terminal controls the processor to obtain operational circumstances of the user in the mobile terminal, by the operational circumstances
Transmit to the AI modules;
The AI modules are controlled to determine the action type of user according to the operational circumstances, wherein, the action type includes special
Note operation and unused operation;If the action type of the user is the unused operation, the AI modules generation advertisement is controlled
Content, the ad content is transmitted to the display screen;
The display screen is controlled to export the ad content.
7. according to the method for claim 6, it is characterised in that the mobile terminal controls the processor acquisition user to exist
The operational circumstances of the mobile terminal, including:
The processor is controlled to obtain user in preset time range in the operational circumstances of the mobile terminal.
8. according to the method for claim 7, it is characterised in that the mobile terminal also includes front camera;
Methods described also includes:
The front camera is controlled to carry out eyeball tracking to user, to determine that user persistently watches the time of the display screen attentively,
The user is persistently watched the time tranfer of the display screen attentively to the processor;The operational circumstances are held including the user
The continuous time for watching the display screen attentively;
The control AI modules determine the action type of user according to the operational circumstances, including:
If the time that the user persistently watches the display screen attentively is less than the first predetermined threshold value, the AI modules are controlled by described in
The action type of user is defined as the unused operation.
9. according to the method for claim 7, it is characterised in that the operational circumstances use the mobile terminal including user
When apply switching frequency;The number for switching application within the time cycle of preset length for user using switching frequency;
The control AI modules determine the action type of user according to the operational circumstances, including:
If the user's is higher than the second predetermined threshold value using switching frequency, the AI modules are controlled by the operation of the user
Type is defined as the unused operation.
10. the method according to any one in claim 6~9, it is characterised in that the control AI modules generation
Ad content, including:
Control the AI modules to obtain the application data for paying application in the mobile terminal, number is applied to the payment application
According to carry out text analyzing with obtain user payment product list;More than one show and colour is obtained from server, according to described
Product list filters out ad content from the more than one show and colour.
A kind of 11. mobile terminal, it is characterised in that including first processing units, second processing unit and display unit, wherein,
The first processing units, for obtaining operational circumstances of the user in the mobile terminal, the operational circumstances are transmitted
To the second processing unit;
The second processing unit, for determining the action type of user according to the operational circumstances, wherein, the action type
Including being absorbed in operation and unused operation;If the action type of the user is the unused operation, ad content is generated, by institute
Ad content is stated to transmit to the display unit;
The display unit, for exporting the ad content.
12. mobile terminal according to claim 11, it is characterised in that it is single that the mobile terminal also includes preposition shooting
Member;
The preposition image unit, for carrying out eyeball tracking to user, to determine that user persistently watches the display unit attentively
Time, the user is persistently watched the time tranfer of the display unit attentively to the first processing units;The operational circumstances
Persistently watch the time of the display screen attentively including the user;
It is described determine the action type of user according to the operational circumstances in terms of, the second processing unit is specifically used for:If
The time that the user persistently watches the display unit attentively is less than the first predetermined threshold value, then determines the action type of the user
For the unused operation.
13. mobile terminal according to claim 11, it is characterised in that the operational circumstances use the shifting including user
Switching frequency is applied during dynamic terminal;It is described to switch application within the time cycle of preset length using switching frequency for user
Number;
It is described determine the action type of user according to the operational circumstances in terms of, the second processing unit is specifically used for:If
The user's is higher than the second predetermined threshold value using switching frequency, then the action type of the user is defined as into the unused behaviour
Make.
14. a kind of mobile terminal, it is characterised in that including general processor and display screen, the general processor is used for:
Operational circumstances of the user in the mobile terminal are obtained, the action type of user is determined according to the operational circumstances, wherein,
The action type includes being absorbed in operation and unused operation;If the action type of the user is the unused operation, generate
Ad content, the ad content is transmitted to the display screen;
The display screen, for exporting the ad content.
15. mobile terminal according to claim 14, it is characterised in that the general processor include application processor and
Artificial intelligence AI modules, the AI modules are integrated in the application processor, and the AI modules are used for:
Perform at least one step in the step of being performed used in the general processor.
16. mobile terminal according to claim 14, it is characterised in that the general processor include application processor and
Artificial intelligence AI modules, the AI modules are set independently of the application processor, and the AI modules are used for:
Perform at least one step in the step of being performed used in the general processor.
17. a kind of mobile terminal, it is characterised in that connect including processor, artificial intelligence AI modules, display screen, memory, communication
Mouth and one or more programs, wherein, one or more of programs are stored in the memory, and are configured as
Performed by the processor and the AI modules, described program includes being used in perform claim 6 to 10 any one methods of requirement
The step of instruction.
A kind of 18. computer-readable recording medium, it is characterised in that it stores the computer program for electronic data interchange,
Wherein, the computer program causes computer to perform the method as described in claim 6 to 10 any one, the computer
Including mobile terminal.
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Application publication date: 20171110 |