CN110956483A - Advertisement information pushing method, system, server and vehicle - Google Patents

Advertisement information pushing method, system, server and vehicle Download PDF

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Publication number
CN110956483A
CN110956483A CN201811127008.9A CN201811127008A CN110956483A CN 110956483 A CN110956483 A CN 110956483A CN 201811127008 A CN201811127008 A CN 201811127008A CN 110956483 A CN110956483 A CN 110956483A
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advertisement
information
vehicle
advertisement information
target
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吴锦冠
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Shanghai Pateo Network Technology Service Co Ltd
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Shanghai Pateo Network Technology Service Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0265Vehicular advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013Eye tracking input arrangements

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  • General Physics & Mathematics (AREA)
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  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
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  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

The application relates to an advertisement information pushing method, a system, a server and a vehicle, wherein the vehicle sends real-time acquired external videos and eyeball tracking information to the server, and when the server receives the external videos and the eyeball tracking information, the server determines target advertisements on the road side according to the eyeball tracking information and the external videos and obtains advertisement information of the target advertisements, and the obtained advertisement information is sent to the vehicle, so that the vehicle displays the advertisement information to a user. Through the mode, the user intention can be timely acquired according to the eyeball tracking information, so that the advertisement information pushing service is conveniently and timely provided, and the seen and obtained travel experience is realized.

Description

Advertisement information pushing method, system, server and vehicle
Technical Field
The application relates to the technical field of vehicles, in particular to an advertisement information pushing method, an advertisement information pushing system, a server and a vehicle.
Background
With the rapid development of automobile industry and the improvement of living standard of people in China, the quantity of automobiles owned by families of residents is rapidly increased, and the automobiles gradually become one of indispensable transportation means in the life of people.
Meanwhile, people do not position the automobile into a simple transportation tool and a travel tool any more, and the intelligent travel is realized through the automobile, so that the requirements are more and more increased. The eyeball tracking technology can track eyeballs and characteristic changes around the eyeballs, or track according to the change of the angle of the iris, or actively project light beams such as infrared rays and the like to the iris to extract characteristics, when the eyes of people look at different directions, the eyes have slight changes, the changes can generate the extractable characteristics, and the computer can extract the characteristics through image capture or scanning, so that the changes of the eyes are tracked in real time, the state and the requirement of a user are predicted, response is carried out, and the purpose of controlling equipment by the eyes is achieved. For automobile manufacturers, the application of eyeball tracking technology is still a new topic, and at present, a camera is mainly used for monitoring the eyeball movement of a driver, and if the eyes of the driver are closed for a little long time, a system can start a sound alarm to wake up the driver so as to prevent accidents. Because the application of the eyeball tracking technology in the automobile field is still limited to the analysis of eyeball states at present, but not really applied to the identification of intentions of users, in this way, under a scene, when a user drives a car to pass through a section of road and watches interesting advertisements around, the vehicle cannot acquire the intentions of the user in time, so that the user cannot acquire required information in time, and the travel experience of the user is influenced.
In response to the above problems, those skilled in the art have sought solutions.
Disclosure of Invention
An object of the present application is to provide an advertisement information push method, system, server and vehicle, which can solve the above technical problems, and can timely obtain a user intention according to eyeball tracking information, thereby conveniently and timely providing an advertisement information push service, and realizing what you see is what you get travel experience.
In order to solve the above technical problem, the present application provides an advertisement information pushing method, including:
the vehicle sends the vehicle exterior video and eyeball tracking information collected in real time to the server;
when the server receives the external video and the eyeball tracking information, the target advertisement of the road side is determined according to the eyeball tracking information and the external video, the advertisement information of the target advertisement is obtained, and the obtained advertisement information is sent to the vehicle, so that the vehicle displays the advertisement information to a user.
Wherein, according to eyeball tracking information, the outer video of car confirms the target advertisement of road side and obtains the advertising information of target advertisement, include:
the server acquires the eyeball motion angle of the user according to the eyeball tracking information;
determining a target identification area according to the vehicle exterior video and the eyeball motion angle;
if the duration of the target identification area is consistent with the duration of the target identification area, carrying out advertisement identification on the target identification area;
and if the advertisements are identified in the target identification area, taking at least one of the identified advertisements as a target advertisement on the road side and acquiring advertisement information of the target advertisement.
Wherein the using at least one of the identified advertisements as a target advertisement on the road side and acquiring advertisement information of the target advertisement includes:
if the number of the identified advertisements is one, taking the advertisements as target advertisements on the road side and acquiring advertisement information of the target advertisements;
and if the number of the identified advertisements is more than or equal to two, taking the advertisement which is closest to the central position of the target identification area in the identified advertisements as a target advertisement and acquiring advertisement information of the target advertisement, or taking all the identified advertisements as target advertisements and acquiring the advertisement information of each target advertisement.
Wherein, after the target advertisement of road side is confirmed and the advertising information of target advertisement is obtained according to eyeball tracking information, the outer video of car, still include:
the server acquires advertisement reference information according to the advertisement information;
and when the server sends the acquired advertisement information to the vehicle, the server also sends the corresponding advertisement reference information to the vehicle so that the vehicle can display the advertisement information and the advertisement reference information to a user.
Wherein the vehicle presents the advertising information to a user, including:
the vehicle displays the received advertising information via a head-up display and/or plays the received advertising information via a voice device.
Wherein the method further comprises:
when the vehicle receives the advertisement information, the advertisement information and the corresponding vehicle exterior video are stored, and when an instruction for checking the advertisement information is received, the advertisement information and the corresponding vehicle exterior video are displayed.
Wherein the method further comprises:
and when receiving a mobile terminal viewing instruction, the vehicle sends an information acquisition request to the server so that the server sends the advertisement information to a corresponding mobile terminal for display.
The application also provides a vehicle, which comprises a video acquisition device, an eyeball tracking device and a processing module;
the video acquisition device is used for acquiring the video outside the vehicle;
the eyeball tracking device is used for collecting eyeball tracking information;
the processing module is respectively connected with the video acquisition device and the eyeball tracking device, and is used for loading and executing at least one program instruction to realize the following method:
the method comprises the steps that a vehicle sends real-time acquired vehicle exterior videos and eyeball tracking information to a server, so that when the server receives the vehicle exterior videos and the eyeball tracking information, target advertisements on the road side are determined according to the eyeball tracking information and the vehicle exterior videos, advertisement information of the target advertisements is obtained, and the obtained advertisement information is sent to the vehicle;
and when the advertisement information is received, displaying the advertisement information to a user.
The present application also provides a server for loading and executing at least one program instruction to implement the method of:
when receiving real-time acquired vehicle exterior videos and eyeball tracking information sent by a vehicle, a server determines target advertisements on the road side according to the eyeball tracking information and the vehicle exterior videos and acquires advertisement information of the target advertisements;
and sending the acquired advertisement information to the vehicle so that the vehicle displays the advertisement information to a user.
The application also provides an advertisement information pushing system, which comprises the vehicle and the server.
According to the advertisement information pushing method, the advertisement information pushing system, the server and the vehicle, the vehicle sends the vehicle exterior videos and the eyeball tracking information which are collected in real time to the server, when the server receives the vehicle exterior videos and the eyeball tracking information, the target advertisements on the road side are determined according to the eyeball tracking information and the vehicle exterior videos, the advertisement information of the target advertisements is obtained, and the obtained advertisement information is sent to the vehicle, so that the vehicle displays the advertisement information to a user. Through the mode, the user intention can be timely acquired according to the eyeball tracking information, so that the advertisement information pushing service is conveniently and timely provided, and the seen and obtained travel experience is realized.
The foregoing description is only an overview of the technical solutions of the present application, and in order to make the technical means of the present application more clearly understood, the present application may be implemented in accordance with the content of the description, and in order to make the above and other objects, features, and advantages of the present application more clearly understood, the following preferred embodiments are described in detail with reference to the accompanying drawings.
Drawings
Fig. 1 is a flowchart illustrating an advertisement information push method according to an exemplary embodiment.
FIG. 2 is a block diagram of a vehicle shown in accordance with an exemplary embodiment.
Detailed Description
To further illustrate the technical means and effects of the present application for achieving the intended application purpose, the following detailed description is provided with specific embodiments, methods, steps, structures, features and effects of the advertisement information pushing method, system, server and vehicle according to the present application in conjunction with the accompanying drawings and preferred embodiments.
The foregoing and other technical matters, features and effects of the present application will be apparent from the following detailed description of preferred embodiments, which is to be read in connection with the accompanying drawings. While the present application is susceptible to embodiment and specific details, specific reference will now be made in detail to the present disclosure for the purpose of illustrating the general principles of the invention.
FIG. 1 is a flow diagram illustrating an advertising introduction method according to an exemplary embodiment. Referring to fig. 1, the advertisement information pushing method of the present embodiment includes, but is not limited to, the following steps:
and step 110, the vehicle sends the vehicle exterior video and the eyeball tracking information which are collected in real time to a server.
Wherein, the user may be interested in some advertisement information of the road side in the driving process, at this time, the user can observe the interested advertisement and simultaneously "see the advertisement" to the voice receiving device, or observe the favorite advertisement after "see the advertisement" to the voice receiving device, the processing module of the vehicle identifies the received voice information, thereby triggering the voice instruction of pushing the advertisement information, when triggering the voice instruction of pushing the advertisement information, the vehicle acquires the landscape video of the road side as the vehicle exterior video in real time through the video acquisition device, such as the vehicle-mounted camera, the vehicle exterior video will contain the advertisement interested by the user, the vehicle also tracks the eyeball movement of the user through the eyeball tracking device to obtain the eyeball tracking information of the user, the watching direction of the user can be known through analyzing the eyeball tracking information, the eyeball tracking device is, for example, an image acquisition device such as a camera, and performs tracking by acquiring characteristic changes of an eyeball and the periphery of the eyeball or according to changes of an iris angle, and is, for example, an infrared device, and extracts characteristics by actively projecting light beams such as infrared rays to the iris. Of course, the collection of the video and the eyeball tracking information outside the vehicle can be performed all the time without receiving the voice command of pushing the advertisement information.
Then, the vehicle sends the vehicle exterior video and the eyeball tracking information collected in real time to the server through the vehicle networking network, in one embodiment, the vehicle networking network is a 5G vehicle networking network adopting fifth generation mobile communication (5G), the 5G vehicle networking network has the characteristics of low time delay, high reliability, efficient utilization of frequency spectrum and the like, the problems of vehicle-mounted communication frequency spectrum resource shortage, crowded frequency band, safety and the like can be effectively solved, and the vehicle exterior video and the eyeball tracking information obtained by the server are also the vehicle exterior video and the eyeball tracking information corresponding to each real-time position of the vehicle, and the data error is small.
And step 120, when receiving the vehicle exterior video and the eyeball tracking information, the server determines the target advertisement on the road side according to the eyeball tracking information and the vehicle exterior video and acquires the advertisement information of the target advertisement, and sends the acquired advertisement information to the vehicle, so that the vehicle displays the advertisement information to the user.
Wherein, when receiving outer video of car and eyeball tracking information, the server confirms the target advertisement of road side and obtains the advertising information of target advertisement according to eyeball tracking information, outer video of car, in an embodiment, confirms the target advertisement of road side and obtains the advertising information of target advertisement according to eyeball tracking information, outer video of car, includes:
the server acquires the eyeball motion angle of the user according to the eyeball tracking information;
determining a target identification area according to the vehicle exterior video and the eyeball motion angle;
if the duration of the target identification area is consistent with the duration of the target identification area, carrying out advertisement identification on the target identification area;
if the advertisements are identified in the target identification area, at least one of the identified advertisements is used as a target advertisement on the road side and advertisement information of the target advertisement is acquired.
In one embodiment, the method of targeting at least one of the identified advertisements as a road-side advertisement and obtaining advertisement information of the targeted advertisement includes:
if the number of the identified advertisements is one, the advertisements are used as target advertisements on the road side and advertisement information of the target advertisements is obtained;
and if the number of the identified advertisements is more than or equal to two, taking the advertisement which is closest to the central position of the target identification area in the identified advertisements as the target advertisement and acquiring the advertisement information of the target advertisement, or taking all the identified advertisements as the target advertisement and acquiring the advertisement information of each target advertisement.
In this embodiment, the eyeball movement angle refers to an included angle between a line of sight of the user and a central axis of the vehicle, so that a viewing direction of the user can be determined according to the eyeball movement angle, for example, the viewing direction of the user is 10 °, 20 °, 30 ° on the left side of the vehicle, and the like. Then, the server extracts at least one frame of image contained in the vehicle exterior video and determines a target identification area in the image according to the eyeball motion angle of the user, for example, an area of 3cm × 3cm (size in the figure) in the direction of 20 ° on the left side of the vehicle, and the size of the target identification area can be determined according to the distance between the vehicle and a road side building, and generally the closer the distance is, the larger the target identification area is.
When a user watches interesting advertisements, the stay time of the sight line of the user is relatively long, and the change of the corresponding determined target identification area is relatively small, so that if the duration of the target identification area is consistent with the set duration, for example, the duration lasts for 3S and is basically unchanged, the advertisement identification is carried out on the target identification area, and if the advertisements are identified in the target identification area, at least one of the identified advertisements is taken as the target advertisement on the road side. In actual implementation, the advertisement recognition is performed by means of image recognition, when the image recognition result conforms to a specific advertisement characteristic, for example, a characteristic such as a specific shape, a brand mark, a brand name, or a speaker photo of a billboard, the advertisement is considered to be recognized, otherwise, the advertisement is not recognized, the number of recognized advertisements can be determined according to the number of advertisement characteristics, the number of advertisement characteristics is generally the same as the data of the advertisement, when the target advertisement is determined, if the number of advertisements is one, the recognized advertisement is taken as a target advertisement on the road side, if the number of advertisements is greater than or equal to two, the advertisement closest to the center position of the target recognition area among the recognized advertisements is taken as the target advertisement, or if the number of advertisements is greater than or equal to two, all the recognized advertisements are taken as the target advertisement, that is, the targeted advertisement may be at least one advertisement determined according to set rules. In one embodiment, if the number of the advertisements is greater than or equal to two, image blocks corresponding to all the identified advertisements can be extracted from the vehicle exterior video and displayed to a user as a candidate, the user selects and acquires information of the required advertisements, at this time, the user can select the advertisements needing to be viewed in a click mode, and when the server receives a selection instruction of the user, the server determines the advertisements corresponding to the selection instruction as target advertisements.
Next, the server obtains advertisement information of the target advertisement, in an embodiment, the advertisement information includes at least one of a brand name, a brand culture, a product series, and a brand advertisement video, and an image of the target advertisement extracted from the vehicle exterior video, the brand name is obtained by image recognition, the brand culture, the product series, and the brand advertisement video are obtained from a third-party website according to the brand name, and the image of the target advertisement extracted from the vehicle exterior video can be used by the user to determine whether the obtained advertisement information is information of an advertisement of interest. After the server acquires the advertisement information, the server sends the acquired advertisement information to the vehicle through the internet of vehicles, and in one embodiment, the server sends the acquired advertisement information to the vehicle through the 5G internet of vehicles so as to reduce information delay.
In one embodiment, after determining a target advertisement on the road side according to the eyeball tracking information and the vehicle exterior video and acquiring advertisement information of the target advertisement, the method further comprises the following steps:
the server acquires advertisement reference information according to the advertisement information;
when the server sends the acquired advertisement information to the vehicle, the server also sends the corresponding advertisement reference information to the vehicle, so that the vehicle displays the advertisement information and the advertisement reference information to the user.
The advertisement reference information refers to information that can provide a reference for consumption for a user, and in one embodiment, the advertisement reference information includes at least one of promotion information, associated brands, and associated products. After the server sends the advertisement information to the vehicle, the vehicle displays the advertisement information and the advertisement reference information to the user, for example, the advertisement information is Tesla Mode X, pure electric vehicle and 100 ten thousand, and the advertisement reference information can be made into consideration of domestic electric vehicles, Wimat and only 30 ten thousand, so that more comprehensive information can be provided for the user.
In one embodiment, the process of the vehicle presenting the advertising information to the user includes:
the vehicle displays the received advertising information via the head-up display and/or plays the received advertising information via the voice device.
When the vehicle receives the advertisement information, the received advertisement information, such as at least one of brand name, brand culture and product series and an image of a target advertisement extracted from an external video can be displayed through a Head Up Display (HUD), the received advertisement information, such as at least one of brand name, brand culture and product series, can be played through an in-vehicle Display, and the advertisement information can be simultaneously output through the Head Up Display and a voice device and the advertisement reference information can be displayed in the same way, so that a user can conveniently and safely obtain interested advertisement information and related information in a driving process, and due to the application of a 5G technology and an eyeball tracking technology, the advertisement information can be more timely and safely obtained, It is convenient, and user's trip is experienced well.
In one embodiment, the method of the present application further comprises the steps of:
when the vehicle receives the advertisement information, the advertisement information and the corresponding vehicle exterior video are stored, and the advertisement information and the corresponding vehicle exterior video are displayed when an instruction for checking the advertisement information is received.
The vehicle stores the advertisement information and the corresponding vehicle-external video for collection when receiving the advertisement information, so that the advertisement information and the corresponding vehicle-external video can be displayed according to the instruction when receiving the instruction for viewing the advertisement information, a user can view the advertisement information in idle time, and the problem of incomprehensive information understanding in the driving process is avoided. In addition, the vehicle stores the advertisement reference information and the corresponding advertisement information when receiving the advertisement reference information, and displays the advertisement information and the corresponding advertisement reference information when receiving an instruction to view the advertisement information.
In one embodiment, the method of the present application further comprises the steps of:
when the vehicle receives a mobile terminal viewing instruction, an information acquisition request is sent to the server, so that the server sends the advertisement information to the corresponding mobile terminal for display.
After the vehicle receives the advertisement information, if a user wants to check the advertisement information through a mobile terminal such as a mobile phone, related operations can be performed on the vehicle-mounted terminal, a mobile terminal checking instruction is triggered to send an information acquisition request to the server, and the server sends the advertisement information to the corresponding mobile terminal to be displayed after receiving the information acquisition request. In addition, after receiving the information acquisition request, the server can also send the advertisement reference information to the corresponding mobile terminal for displaying for the user to refer to.
According to the advertisement information pushing method, the advertisement information pushing system, the server and the vehicle, the vehicle sends the vehicle exterior videos and the eyeball tracking information which are collected in real time to the server, when the server receives the vehicle exterior videos and the eyeball tracking information, the target advertisements on the road side are determined according to the eyeball tracking information and the vehicle exterior videos, the advertisement information of the target advertisements is obtained, and the obtained advertisement information is sent to the vehicle, so that the vehicle displays the advertisement information to a user. Through the mode, the user intention can be timely acquired according to the eyeball tracking information, so that the advertisement information pushing service is conveniently and timely provided, and the seen and obtained travel experience is realized.
FIG. 2 is a block diagram of a vehicle shown in accordance with an exemplary embodiment. As shown in fig. 2, the vehicle of the present embodiment includes a video capture device 210, an eye tracker 220, and a processing module 240.
And the video acquisition device 210 is used for acquiring the video outside the vehicle.
And the eyeball tracking device 220 is used for collecting eyeball tracking information.
The processing module 240 is connected to the video capturing device 210 and the eye tracking device 220, respectively, and configured to load and execute at least one program instruction to implement the following methods:
the vehicle sends the real-time acquired vehicle exterior video and eyeball tracking information to the server, so that when the server receives the vehicle exterior video and the eyeball tracking information, the server determines the target advertisement on the road side according to the eyeball tracking information and the vehicle exterior video and acquires the advertisement information of the target advertisement, and sends the acquired advertisement information to the vehicle;
and when the advertisement information is received, displaying the advertisement information to the user.
For the specific working process and steps of the vehicle of this embodiment, please refer to the description of the embodiment shown in fig. 1, which is not repeated herein.
The present application further provides a server for loading and executing at least one program instruction to implement the following method:
when receiving the real-time acquired vehicle exterior video and eyeball tracking information sent by a vehicle, the server determines a target advertisement on the road side according to the eyeball tracking information and the vehicle exterior video and acquires advertisement information of the target advertisement;
and sending the acquired advertisement information to the vehicle so that the vehicle displays the advertisement information to the user.
For the specific working process and steps of the server of this embodiment, please refer to the description of the embodiment shown in fig. 1 and fig. 2, which is not described herein again.
The application also provides an advertisement information pushing system, which comprises the vehicle and the server.
According to the advertisement information pushing system, the server and the vehicle, the vehicle sends the real-time acquired vehicle-exterior videos and the eyeball tracking information to the server, when the server receives the vehicle-exterior videos and the eyeball tracking information, the target advertisements on the road side are determined according to the eyeball tracking information and the vehicle-exterior videos, the advertisement information of the target advertisements is obtained, the obtained advertisement information is sent to the vehicle, and therefore the vehicle displays the advertisement information to a user. Through the mode, the user intention can be timely acquired according to the eyeball tracking information, so that the advertisement information pushing service is conveniently and timely provided, and the seen and obtained travel experience is realized.
Although the present application has been described with reference to a preferred embodiment, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the application, and all changes, substitutions and alterations that fall within the spirit and scope of the application are to be understood as being included within the following description of the preferred embodiment.

Claims (10)

1. An advertisement information pushing method is characterized by comprising the following steps:
the vehicle sends the vehicle exterior video and eyeball tracking information collected in real time to the server;
when the server receives the external video and the eyeball tracking information, the target advertisement of the road side is determined according to the eyeball tracking information and the external video, the advertisement information of the target advertisement is obtained, and the obtained advertisement information is sent to the vehicle, so that the vehicle displays the advertisement information to a user.
2. The method for pushing advertisement information according to claim 1, wherein the determining a target advertisement on a road side according to the eyeball tracking information and the vehicle exterior video and acquiring advertisement information of the target advertisement includes:
the server acquires the eyeball motion angle of the user according to the eyeball tracking information;
determining a target identification area according to the vehicle exterior video and the eyeball motion angle;
if the duration of the target identification area is consistent with the duration of the target identification area, carrying out advertisement identification on the target identification area;
and if the advertisements are identified in the target identification area, taking at least one of the identified advertisements as a target advertisement on the road side and acquiring advertisement information of the target advertisement.
3. The method according to claim 2, wherein the using at least one of the identified advertisements as a target advertisement on a road side and obtaining advertisement information of the target advertisement includes:
if the number of the identified advertisements is one, taking the advertisements as target advertisements on the road side and acquiring advertisement information of the target advertisements;
and if the number of the identified advertisements is more than or equal to two, taking the advertisement which is closest to the central position of the target identification area in the identified advertisements as a target advertisement and acquiring advertisement information of the target advertisement, or taking all the identified advertisements as target advertisements and acquiring the advertisement information of each target advertisement.
4. The method according to claim 2, wherein after determining the target advertisement on the road side according to the eye tracking information and the vehicle exterior video and acquiring the advertisement information of the target advertisement, the method further comprises:
the server acquires advertisement reference information according to the advertisement information;
and when the server sends the acquired advertisement information to the vehicle, the server also sends the corresponding advertisement reference information to the vehicle so that the vehicle can display the advertisement information and the advertisement reference information to a user.
5. The advertisement information pushing method according to any one of claims 1 to 4, wherein the vehicle presents the advertisement information to a user, including:
the vehicle displays the received advertising information via a head-up display and/or plays the received advertising information via a voice device.
6. The advertisement information pushing method according to any one of claims 1 to 4, further comprising:
when the vehicle receives the advertisement information, the advertisement information and the corresponding vehicle exterior video are stored, and when an instruction for checking the advertisement information is received, the advertisement information and the corresponding vehicle exterior video are displayed.
7. The advertisement information pushing method according to claim 1 or 2, wherein the method further comprises:
and when receiving a mobile terminal viewing instruction, the vehicle sends an information acquisition request to the server so that the server sends the advertisement information to a corresponding mobile terminal for display.
8. A vehicle is characterized by comprising a video acquisition device, an eyeball tracking device and a processing module;
the video acquisition device is used for acquiring the video outside the vehicle;
the eyeball tracking device is used for collecting eyeball tracking information;
the processing module is respectively connected with the video acquisition device and the eyeball tracking device, and is used for loading and executing at least one program instruction to realize the following method:
the method comprises the steps that real-time collected vehicle exterior videos and eyeball tracking information are sent to a server, so that when the server receives the vehicle exterior videos and the eyeball tracking information, target advertisements on the road side are determined according to the eyeball tracking information and the vehicle exterior videos, advertisement information of the target advertisements is obtained, and the obtained advertisement information is sent to a vehicle;
and when the advertisement information is received, displaying the advertisement information to a user.
9. A server, wherein the server is configured to load and execute at least one program instruction to implement the method of:
when receiving real-time acquired vehicle exterior videos and eyeball tracking information sent by a vehicle, a server determines target advertisements on the road side according to the eyeball tracking information and the vehicle exterior videos and acquires advertisement information of the target advertisements;
and sending the acquired advertisement information to the vehicle so that the vehicle displays the advertisement information to a user.
10. An advertisement information pushing system comprising the vehicle according to claim 8 and the server according to claim 9.
CN201811127008.9A 2018-09-26 2018-09-26 Advertisement information pushing method, system, server and vehicle Pending CN110956483A (en)

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Cited By (4)

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CN112925815A (en) * 2021-02-23 2021-06-08 四川享宇金信金融科技有限公司 Automatic push information generation system with tracking function
CN113159844A (en) * 2021-04-20 2021-07-23 上海外国语大学 Intelligent advertisement evaluation method and system based on eyeball trajectory tracking
CN113686350A (en) * 2020-05-18 2021-11-23 华为技术有限公司 Road information display method and device and intelligent wearable equipment
CN114205409A (en) * 2020-08-31 2022-03-18 本田技研工业(中国)投资有限公司 Information pushing method and information pushing system

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