CN102385581A

CN102385581A - Control method and control device for issuing advertisements according to key features of net playing equipment

Info

Publication number: CN102385581A
Application number: CN201010268357XA
Authority: CN
Inventors: 蒋斌
Original assignee: Individual
Current assignee: Individual
Priority date: 2010-09-01
Filing date: 2010-09-01
Publication date: 2012-03-21

Abstract

The invention provides a control method for issuing advertisements according to key features of net playing equipment, which comprises the following steps of: a, acquiring input feature information of an input device of the net playing equipment; b, determining a first type of site of the net playing equipment according to the input feature information; c, judging whether the net playing equipment accesses the first type of site or not; and d, if the net playing equipment accesses the first type of site, issuing advertisement information to the net playing equipment. On the other hand, the invention also provides a control device for issuing the advertisements according to the key features of the net playing equipment and aims at judging whether net playing persons are positioned in a bored state or not by acquiring the magnitude of the key frequency of the net playing persons in the process of browsing websites and issuing various advertisement information to the net playing persons when users are positioned in a bored state. Therefore, the control method and control device provided by the invention not only can be used for providing a new advertisement issuing path for advertisers, but also can be used for providing recreative advertisement information for the net playing persons which are addicted to a network world.

Description

A kind of control method and device according to equipment for surfing the net button characteristic releasing advertisements

Technical field

The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to a kind of control method and control corresponding device according to equipment for surfing the net button characteristic releasing advertisements.

Background technology

Along with the high speed development of Internet technology, the information on the internet is more and more abundanter, and people can pass through the up-to-date information of internet browsing.In recent years, along with popularizing of wireless Internet application, the number of users through surfing Internet with cell phone also grows with each passing day gradually, and the prospect of wireless Internet economy is also more and more approved by people.Enterprise, various group begin to utilize this instrument of wireless Internet to come to be oneself service; Hope influence power through wireless Internet raising self; Perhaps directly utilize wireless Internet to create commercial value, the WAP site of for example present various entities, wireless internet advertising and hand call payment system or the like.

On the other hand, for advertiser, popularizing of internet provides limitless business opportunity for it.Nowadays, increasing advertiser begins to turn to internet platform from traditional media (for example, newspaper, TV etc.) at present.Online families have such cognition; Now arbitrarily open a website and can both see the advertising message of covering the sky and the earth; But many times, the user does not hope to see the various advertisements of ejection when online, so the user usually can close these advertisement windows in the very first time.And when user online feels bored, usually can hope again to receive that some recreational advertisements kill time, when in the prior art, all kinds of websites also can't intelligence judges the opportunity that the user needs advertising message.

Therefore; If a kind of online custom according to different user can be provided; The site information of for example often browsing, when online according to this user input information keying frequency information etc.; Will make online families obtain better user experience on suitable opportunity to users to release advertisement information, but present also desirable without comparison technical solution.

Summary of the invention

To defective of the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device according to equipment for surfing the net button characteristic releasing advertisements.

According to an aspect of the present invention; A kind of control method according to equipment for surfing the net button characteristic releasing advertisements is provided; Comprise that step a. obtains the input feature vector information of the input media of equipment for surfing the net; Wherein, the said input feature vector information operated characteristic information of input media that comprises said equipment for surfing the net; Step b. confirms the first kind website of said equipment for surfing the net according to said input feature vector information; Step c judges that whether said equipment for surfing the net is at the said first kind website of visit; And steps d. if said equipment for surfing the net is at the said first kind website of visit, then to said equipment for surfing the net issuing advertisement information.

According to another aspect of the present invention; A kind of control device according to equipment for surfing the net button characteristic releasing advertisements also is provided; Comprise like lower device: first deriving means; It is used to obtain the input feature vector information of the input media of equipment for surfing the net, wherein, and the operated characteristic information of input media that said input feature vector information comprises said equipment for surfing the net; First confirms device, and it is used for confirming according to said input feature vector information the first kind website of said equipment for surfing the net; First judgment means, it is used to judge that whether said equipment for surfing the net is at the said first kind website of visit; And first distributing device, it is used for when said equipment for surfing the net during at the said first kind website of visit, then to said equipment for surfing the net issuing advertisement information.

The present invention confirms through the input feature vector information of the equipment for surfing the net input media that analysis gets access to when the user is in boring idle condition; Thereby only when the user is in boring idle condition just to users to release advertisement; Can avoid like this because of when the user is busy, sending advertisement to it, minimizing even elimination user are to the dislike of advertisement.Preferably, the present invention obtains online family size of keying frequency when browsing web sites and judges whether it is in alysosis, and when this user is in alysosis, issues various advertising messages to it.So both can also can the advertising message that be used to divert oneself be provided simultaneously for advertiser provides a kind of new ad distribution approach for the online families that are immersed in for a long time in the network world.

Description of drawings

Through reading the detailed description of non-limiting example being done with reference to following accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, a kind of process flow diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements;

Fig. 2 illustrates according to a second embodiment of the present invention, a kind of process flow diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements;

Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of process flow diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements;

Fig. 4 illustrates according to an embodiment of the present invention, a kind of network topology synoptic diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements;

Fig. 5 illustrates a fourth embodiment in accordance with the invention, a kind of structural representation of the control device according to equipment for surfing the net button characteristic releasing advertisements;

Fig. 6 illustrates according to a fifth embodiment of the invention, a kind of structural representation of the control device according to equipment for surfing the net button characteristic releasing advertisements; And

Fig. 7 illustrates according to a sixth embodiment of the invention, a kind of structural representation of the control device according to equipment for surfing the net button characteristic releasing advertisements.

Embodiment

The present invention provides a kind of control method of the input feature vector releasing advertisements according to the equipment for surfing the net input media mainly on the basis of existing Internet advertising distribution technology.It will be apparent to those skilled in the art that; In the ordinary course of things; Often dislike receiving advertisement when the user surfs the Net, for example the user does not hope to be bothered by advertisement when chatting on line or play games with breathless interest, but when the user is in boring idle condition; Send advertisement to the user and not only can not cause user's dislike, and can help the user to kill time.Therefore starting point of the present invention is at first to judge the user through technological means when to be in boring idle condition, sends advertisement if the user is in boring idle condition to it.For example; When online family when being in alysosis, tend to the various information on the webpage clicking aimlessly, and this when alysosis the frequency of clicking to webpage be regular governed; If the frequency of user's webpage clicking is in first numerical range; Then there is greatly probability can confirm that this moment, the user was in alysosis, in this case, can judges whether it is in alysosis according to online family size of keying frequency when browsing web sites through control method of the present invention; And when this user is in alysosis, issue various advertising messages to it.Particularly; In one embodiment of the invention; At first the numerical range through in the background service system of equipment for surfing the net, confirming a said incoming frequency is as basis for estimation, then according to the user in the process of all kinds of websites of visit, whether whether the size of the incoming frequency of said equipment for surfing the net input media is in the website of confirming this user's current accessed in the said numerical range belongs to first kind website; Be judged as when sure when said, then to this user's equipment for surfing the net issuing advertisement information.Wherein, said first kind website can be regarded as the website that the user just can browse when boring.

Fig. 1 illustrates according to the first embodiment of the present invention, a kind of process flow diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements.Particularly, in the present embodiment, execution in step S210 at first obtains the input feature vector information of the input media of equipment for surfing the net, wherein, and the operated characteristic information of input media that said input feature vector information comprises said equipment for surfing the net.It will be appreciated by those skilled in the art that in practical application said equipment for surfing the net mainly comprises computer terminal and portable terminal (for example mobile phone) etc.Particularly, for example, when the user surfed the Net through said computer terminal, said input media mainly comprised keyboard, mouse right and left key and mouse roller etc.Again for example, when the user surfed the Net through said mobile phone (being said portable terminal), said input media mainly comprised mobile phone key (comprising numerical key and directionkeys etc.), can also be induction pen that is complementary with this handset touch panel etc.Further, in said equipment for surfing the net, can gather the input feature vector information of said input media through an information collecting device.It will be apparent to those skilled in the art that; Said information collecting device is preferably mounted in said equipment for surfing the net terminal; It can transmit through the information between correspondent control circuits realization and said input media; Promptly when said input media was operated, said information collecting device obtained its operated characteristic information.Particularly, those skilled in the art can realize said process through prior art, do not repeat them here.

Preferably, said information collecting device can also be gathered said user's keying frequency through counter.For example, in one minute, the user press left mouse button n time, m time, the enter key p that clicks on the keyboard are inferior to press right mouse button.Particularly; It will be apparent to those skilled in the art that; Said information collecting device can be gathered the user at every turn to the concrete operations information of said input media (for example, supressing numerical key on left mouse button, right mouse button, the keyboard etc.), then can be in the unit interval through said counter; This user operates the number of times of different key in the said input media, thereby calculates this user's incoming frequency information.

Then, execution in step S211 confirms the first kind website of said equipment for surfing the net according to said input feature vector information.It will be appreciated by those skilled in the art that the described implementation process of this step preferably can (being control device of the present invention) handle in the background service system of said equipment for surfing the net.Particularly, in a preference, can set the numerical range of an incoming frequency in the background service system of said equipment for surfing the net.For example, said numerical range can be per minute button (comprising all buttons in the said input media) 30 times-40 times; Again for example, can also to be that per minute is pressed left mouse button (being the specific keys of said a certain input media) 25 times-35 inferior for said numerical range.Those skilled in the art can utilize prior art in the background service system of said equipment for surfing the net, to preestablish the numerical range of said incoming frequency; Come judges when visiting different web sites through the relevant numerical judgment means then; Whether the incoming frequency numerical value in the said input feature vector information drops in the said setting numerical range; In the time of in it drops on said numerical range, the website that then can confirm this user's current accessed is the first kind website of said equipment for surfing the net.

Further; In another preference; Can also confirm two types of different websites in advance in the background service system of said equipment for surfing the net; Different incoming frequency information is confirmed the upper lower limit value of said numerical range when visiting said two types of websites respectively according to said user then, thereby can confirm the numerical range of said incoming frequency information.In practical application, wherein one type of higher website of incoming frequency that website can be an input media, for example door class website, web game class website etc.; And another kind of website can be the lower website of incoming frequency of input media, and for example novel is read a type website, video website etc.Incoming frequency information when the background service system of said like this equipment for surfing the net just can be according to the said two types of websites of user capture can be confirmed said numerical range bound.More particularly; It will be apparent to those skilled in the art that; Said two types of websites can comprise one or more website, and the background service system of said like this equipment for surfing the net can be noted the specific address of each website in said two types of websites respectively and confirm said two types of websites.Further, those skilled in the art can also suitably adjust the bound of said numerical range according to actual conditions, thereby confirm new numerical range, and this does not influence essence of the present invention, does not repeat them here.Then; When this user visits other different web sites through equipment for surfing the net; The information collecting device of said equipment for surfing the net is with the incoming frequency information of said input media in the acquisition units time (for example 1 minute); When said incoming frequency numerical value drops in the said numerical range, confirm that then the website of said user's current accessed is the first kind website of said equipment for surfing the net.

Then, execution in step S212 judges that whether said equipment for surfing the net is at the said first kind website of visit.Particularly, in practical application, the said first kind website of confirming through above-mentioned steps S211 is stored in the background service system of said equipment for surfing the net.Described in above-mentioned embodiment, the background service system of this equipment for surfing the net can be stored said first kind website through the network address of noting said first kind website.Like this as said user during once more through the online of this equipment for surfing the net, the network address of importing when the background service system of said equipment for surfing the net will be according to this user capture website judges that whether it is at the said first kind website of visit.It will be apparent to those skilled in the art that; The background service system of said equipment for surfing the net can obtain the station address that the user imports in browser address bar, judge through the corresponding database running program whether the network address of said user's input belongs to said first kind website then.

Further, when the judged result of above-mentioned steps S212 is sure, promptly said equipment for surfing the net is when the said first kind website of visit, then next gets into step S213, to said equipment for surfing the net issuing advertisement information; Otherwise if the result of the judgement of above-mentioned steps S212 is for negating, promptly said equipment for surfing the net is not when the said first kind website of visit, then continues to carry out this determining step S212.Particularly, according to control method of the present invention, when this user visits said first kind website once more, confirm that then this user is in alysosis, therefore the background service system through said equipment for surfing the net is to this users to release advertisement information.Particularly, it will be appreciated by those skilled in the art that in a preference that the advertising message of said issue can leave in the database of background service system of said equipment for surfing the net in advance.Further, when above-mentioned judged result is sure, said background service system then can be transferred advertising message in the said database through corresponding control programs, and with said advertising message through said equipment for surfing the net to this user's issue.In another preference; The advertising message of said issue can also be stored in the service end of each website; When the said first kind website of this user capture, the background service system of said equipment for surfing the net will send the indication information of issuing advertisement information through relevant control program to this website (being said first kind website) then.Correspondingly, the server end of this first kind website will be according to said indication information to said equipment for surfing the net issuing advertisement information.Further, those skilled in the art can also utilize other prior aries to realize the process of said issuing advertisement information, and this does not influence essence of the present invention, does not repeat them here.

Fig. 2 illustrates according to a second embodiment of the present invention, a kind of process flow diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements.Particularly, in the present embodiment, at first execution in step S2201 is to step S2203, and concurrently, execution in step S2211 is to step S2213.It will be apparent to those skilled in the art that; Above-mentioned two groups of steps are arranged side by side; Can confirm said first threshold through said step S2201 to said step S2203; Can confirm said second threshold value through said step S2211 to said step S2213, thereby and then combine definite said first numerical range of the said first threshold and second threshold value.

More particularly, at first execution in step S2201 confirms second type of website.It will be appreciated by those skilled in the art that in a preferred embodiment said second type of website can be confirmed by the background service system of said equipment for surfing the net voluntarily.For example; In said background service system, can store all site information (for example comprising information such as station address, the Type of website) through a database; Selection is wherein confirmed as said second type of website (for example can confirm that said second type of website is news category website, forum class website etc.) in any type website according to actual scene then; Particularly, said background service system can be stored in said second type of definite site information in the tables of data.Further, those skilled in the art can also upgrade the information of second type of website described in this tables of data through relevant control program.

In another preference, the background service system of said equipment for surfing the net can also be confirmed said second type of website according to this user's the online custom.For example, those skilled in the art can utilize prior art to obtain the website browsing history information in this user's equipment for surfing the net.Then, the history information that obtains is analyzed classification, can confirm roughly that like this this user browses the frequency of dissimilar websites at ordinary times through relevant control program.Thereby said background service system can confirm that wherein arbitrary type of website is as said second type of website according to above-mentioned analysis result.Further, those skilled in the art can also change the embodiment that multiple definite said second type of website according to practical application, do not repeat them here.

Execution in step S2202 then, the second incoming frequency information when obtaining the said second type of website of user capture.Particularly, according to the described control method of the foregoing description, in the database of said background service system, storing fixed second type of site information, wherein said second type of site information comprises the website information of said each second type of website at least.When said user browsed web sites through equipment for surfing the net, this background service system can confirm that whether this user is at the said second type of website of visit according to the station address of its input like this.Further, when the website of said user's current accessed is second type of website, said background service system will be gathered the second incoming frequency information of said input media through information collecting device.Particularly, those skilled in the art can write the process that relevant control program is implemented in the said second incoming frequency information of statistics in the unit interval in said information collecting device.More particularly, can also realize obtaining the second incoming frequency information of arbitrary button in the said different input media through the Different control program.For example; When said user through the computer terminal during as said equipment for surfing the net, said information collecting device can count in the unit interval on (for example in 1 minute) second incoming frequency information of said left mouse button, the second incoming frequency information of said right mouse button, the said keyboard the second incoming frequency information of each button etc. respectively.Further, those skilled in the art can also combine other prior aries to change more embodiment to realize the described process of this step, do not repeat them here.

Then execution in step S2203 confirms said first threshold according to the said second incoming frequency information.Particularly, in a preference, said background service system can be confirmed as said first threshold with the said second incoming frequency information.Embodiment according to above-mentioned steps S2212; For example; When said information collecting device in the unit interval (for example 1 minute), gather be the second incoming frequency information of all buttons in the input media of said equipment for surfing the net the time, then said first threshold is made up of single numerical value, for example 40 times/per minute.Again for example, when said information collecting device is gathered the second incoming frequency information of each button in the input media of said equipment for surfing the net respectively in the unit interval (for example 1 minute), then said first threshold will be made up of a plurality of different numerical.For example, left mouse button: 20 times/per minute; Right mouse button: 8 times/per minute; The keyboard enter key: 10 times/per minute etc. do not repeat them here.In other words, in such embodiment, promptly each button in the said input media has all been confirmed corresponding said first threshold.Further, those skilled in the art can also utilize other prior aries to change more embodiment, do not repeat them here.

Similarly, corresponding with above-mentioned implementation process, at first execution in step S2311 confirms the 3rd type of website.Execution in step S2312 then, the 3rd incoming frequency information when obtaining said the 3rd type of website of user capture.Then execution in step S2313 confirms said second threshold value according to said the 3rd incoming frequency information.The practical implementation that it will be appreciated by those skilled in the art that above-mentioned three steps flow charts can not repeat them here with reference to said step S2201 to S2203.Further, it will be appreciated by those skilled in the art that according to said first threshold and said second threshold value confirmed and can confirm said first numerical range, be about to above-mentioned two threshold values respectively as two end points of said first numerical range.Further; Said first numerical range is not limited to confirm according to said first threshold and said second threshold value; Those skilled in the art can suitably adjust said first numerical range according to practical application, and this does not influence essence of the present invention, does not repeat them here.

Follow execution in step S222, obtain the incoming frequency of the input media of said equipment for surfing the net.In practical application, in said equipment for surfing the net, can obtain the incoming frequency of said input media through information collecting device.It will be apparent to those skilled in the art that; Said information collecting device is preferably mounted in said equipment for surfing the net terminal; It can transmit through the information between correspondent control circuits realization and said input media; Promptly when said input media is operated, said information collecting device obtains said concrete operations information (for example, left mouse button has been clicked once, keyboard enter key pressed one inferior).Further, can also promptly obtain the incoming frequency information of said input media through each button in the said input media of counters count or all buttons operated number of times in the unit interval in the said information collecting device.Further, art technology can also utilize other prior aries to realize the described implementation process of this step, does not repeat them here.

Next execution in step S223 judges that said first incoming frequency is whether in first numerical range.It will be appreciated by those skilled in the art that the described implementation process of this step preferably accomplishes in the background service system of said equipment for surfing the net.Particularly; In said background service system, can carry out said judgement flow process through a judgment means; Wherein said judgment means is connected with said information collecting device, and this judgment means can receive the first incoming frequency information that said information collecting device collects.Further, those skilled in the art can write relevant algorithm routine and realize said deterministic process in said judgment means.

If the judged result of said step S223 is sure, promptly said first incoming frequency is in said first numerical range, then next gets into step S224; If the judged result of said step S223 is for negating, promptly said first incoming frequency not in said first numerical range, process ends then.Wherein, through said step S224, the website of said equipment for surfing the net current accessed is confirmed as said first kind website.Those skilled in the art can store definite said first kind website through a database in said background service system.Particularly, those skilled in the art can note the network address of current accessed website through relevant control program, and maintenance data storehouse action statement records the address of said website in the database.

Execution in step S225 judges whether said equipment for surfing the net sends the access request that is used to visit said first kind website then.Particularly, according to said step S224, the information of said first kind website has been stored in the background service system of said user's equipment for surfing the net.Like this, when the user once more through the online of said equipment for surfing the net, and in browser address bar during the input station dot address, this background service system can obtain the site address that said user imports through corresponding control programs in last network process.Further, background service system will compare with the said first kind website that is stored in the database according to the site address of user's input.For example, in an embodiment, the main body of background service system in can intercepting user input station dot address (is the main body of domain name, for example Www.baidu.comIn baidu), then according to this domain name main information in database, search whether exist the domain name identical with it (promptly this user whether send the visit said first kind website access request).

If the judged result of said step S225 is sure, promptly said equipment for surfing the net sends the access request that is used to visit said first kind website, then next gets into step S226; Otherwise if the judged result of said step S225 is what negate, promptly said equipment for surfing the net does not send the access request that is used to visit said first kind website, then continues to carry out said determining step S225.Wherein, through said step S226, confirm said equipment for surfing the net at the said first kind website of visit, those skilled in the art can realize this step with reference to said step S212, repeat no more at this.

Last execution in step S228 is to said equipment for surfing the net issuing advertisement information.Particularly, sent the access request of visiting said first kind website when said equipment for surfing the net after, the background service system of this equipment for surfing the net will send the information of transferring advertising message to said advertising database.In a preference, said advertising database places said background service system, and wherein the advertising message in the advertising database can have the ad distribution merchant to throw in advance in the background service system of said equipment for surfing the net.Then, sent the accessing request information of visiting said first kind website as this user after, this background service system will directly be transferred the advertising message of storing in the said advertising database, and issue correspondent advertisement information through this user's equipment for surfing the net to said user.In another preference, said advertising database can also be the advertising database (for example reward voucher website, online media sites etc.) of the third party system that is associated with said equipment for surfing the net.Particularly, sent the accessing request information of visiting said first kind website as this user after, said background service system can obtain the advertising message in this advertising database through network.In another preference, said advertising database can also be the advertising database of said first kind website service end.It will be appreciated by those skilled in the art that server end in various websites can be provided with an advertising database and deposit the advertising message that each advertiser throws on this website.When this first kind website of said user capture, the background service system of said equipment for surfing the net can send the indication information to said equipment for surfing the net issuing advertisement information to the server of this first kind website like this.Correspondingly, the server of said first kind website will be according to said indication information to this equipment for surfing the net issuing advertisement information.Further, those skilled in the art can also combine other prior aries to change more embodiment, do not repeat them here.

Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of process flow diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements.Particularly, in the present embodiment, execution in step S230 at first obtains the input media kind of the input media of said equipment for surfing the net.It will be appreciated by those skilled in the art that employed different equipments for surfing the net when surfing the Net according to the user, the input media corresponding with it is also with different.For example, when the user surfed the Net through the computer terminal, said input media mainly comprised keyboard, mouse etc., and when said computer terminal was notebook computer, said input media also comprised touch pad.Again for example, when the user surfed the Net through portable terminal (for example being example with the mobile phone), said input media mainly comprised cell phone keyboard, and when said mobile phone was supported handwriting input, correspondingly said input media also comprised the induction pen that is complementary with handset touch panel.In practical application, in the background service system of said equipment for surfing the net, can gather said different input kind through information collecting device.It will be apparent to those skilled in the art that; Said input media mainly is to import various operational orders to the terminal corresponding with it (referring to the equipment for surfing the net terminal here); For example; The user is in the browsing page process, and the left button of clicking the mouse is normally opened a site link (promptly sending the operational order of opening site link to said equipment for surfing the net terminal), when said information collecting device receives this instruction, just can carry out said operational order like this.Further, this information collecting device can also be confirmed the kind (for example, can confirm that according to the foregoing description the user accomplishes input action through left mouse button) of input media according to said operational order.Those skilled in the art can also combine other prior aries to realize the described implementation process of this step, do not repeat them here.

Then, execution in step S231 judges saidly whether belong to the first input media kind by key class.Particularly, in practical application, the background service system of said equipment for surfing the net can preestablish the kind of said first input media.In a preference, when said equipment for surfing the net was the computer terminal, the mouse of said background service system in can setting input device was said first input media, comprises left button, right button and the roller of mouse particularly.When the user surfed the Net through the computer terminal, said information collecting device can judge whether said input media belongs to the first input media kind according to the input feature vector information of the said computer terminal that gets access to like this.For example, when the user has clicked right mouse button, said information collecting device just can judge that it belongs to said first input media; And when this user passed through keyboard input information, said information collecting device just can judge that it does not belong to said first input media.In another preference, when said equipment for surfing the net was portable terminal (for example mobile phone), the direction navigation key of said background service system in can setting input device (cell phone keyboard) was said first input media.Like this in the process of user through mobile terminal Internet access, when said user pressed said direction navigation key, said information collecting device just can judge that it belongs to said first input media; And press when being other buttons (for example numerical key) as said user, said information collecting device just can judge that it does not belong to said first input media.It will be appreciated by those skilled in the art that in the practical implementation process technician can set a judgment means and carry out said judgement flow process in said information collecting device, do not repeat them here.

If the judged result of said step S231 is sure, promptly said is to belong to the first input media kind by key class, then next gets into step S232.Otherwise if the judged result of said step S231 is what negate, promptly said button does not belong to the first input media kind time-like, and then this treatment scheme finishes.

Wherein, Through said step S232, the website that is about to said equipment for surfing the net current accessed is confirmed as said first kind website, particularly; According to the described embodiment of above-mentioned steps; It will be appreciated by those skilled in the art that when said to belong to the said first input media kind time-like (for example user click computer mouse, when pressing the directionkeys on the cell phone keyboard) that said user is usually through this equipment for surfing the net website that surfs the web by key class.Then, said background service system can be confirmed as said first kind website with the website of this user's current accessed.Particularly, said background service system can obtain the site address in the browser address bar of this equipment for surfing the net through corresponding control programs, and said site address is kept in the database of background service system.

Then, execution in step S233 judges whether said equipment for surfing the net is receiving the data that said first kind website sends.It will be appreciated by those skilled in the art that the described embodiment according to above-mentioned steps S232, definite said first kind site stores is in the background service system of user's equipment for surfing the net.Like this, when this user browses web sites through said equipment for surfing the net once more, the source of the data message that said background service system received in the time of can obtaining the user through relevant control program and browse web sites.It will be appreciated by those skilled in the art that in a preference for example, said background service system can be confirmed the source of this data message according to the station address of this user's input.Again for example, said first kind website can also directly send information to said background service system, the data message of pointing out it sending to this user's equipment for surfing the net.

If the judged result of above-mentioned steps S233 is sure, promptly said equipment for surfing the net is to receive the data that said first kind website sends, then next getting into step S234; Otherwise if the judged result of above-mentioned steps S233 is what negate, promptly said user is receiving the data that said first kind website sends, and then continues the said determining step S233 of execution.Wherein, Confirm that through said step S234 said equipment for surfing the net is at the said first kind website of visit; Particularly, according to the source of said definite station data information, said background service system can compare through relevant determining program and the said first kind website of confirming before; When said station data information be when deriving from said first kind website, confirm that then said equipment for surfing the net is at the said first kind website of visit.

Last execution in step S235 is to said equipment for surfing the net issuing advertisement information.Particularly; According to the described embodiment of above-mentioned steps; When this user is visiting said first kind website, said background service system will call several advertising messages in the advertising database (as shown in Figure 4), and issue said advertising message through said equipment for surfing the net to this user.Its practical implementation process can not repeat them here with reference to the embodiment of correlation step among figure 1 or Fig. 2.

In a variant of present embodiment, the said first definite input media kind can be in contrast with the previous embodiment.Particularly, for example, in one embodiment, when said user surfed the Net through the computer terminal, said background service system can confirm that keyboard is the said first input media kind.In another embodiment, when this user surfed the Net through portable terminal (for example being example with the mobile phone), said background service system can confirm that the digital keys in the cell phone keyboard is the said first input media kind.Further, variation correspondingly also will take place in ensuing judgement flow process (being said step S231), promptly not belong to the said first input media kind time-like when said by key class, and the website of said equipment for surfing the net current accessed is confirmed as said first kind website.It will be appreciated by those skilled in the art that such variation does not influence essence of the present invention, does not repeat them here.

In conjunction with the described embodiment of Fig. 1 to Fig. 3,, judge that whether said equipment for surfing the net is example in the flow process of the said first kind website of visit, can also judge through other embodiments with the S212 of step described in Fig. 1.Particularly, for example, in a variant, can judge the page that whether has said first kind website in the client of said equipment for surfing the net.In such embodiment, the website of the said user's current accessed of possibility is not said first kind website, and in other pages of its client browser, has opened said first kind website simultaneously.It will be apparent to those skilled in the art that; Said background service system can obtain the site information of the page of other except that current page in the browser through prior art; When comprising said first kind website in the said site information, confirm that then said equipment for surfing the net is at the said first kind website of visit.Again for example, in another variant, can also judge whether to receive first announcement information of said first kind website, wherein, said first announcement information is used to indicate said equipment for surfing the net at the said first kind website of visit.It will be appreciated by those skilled in the art that in practical application said user can be provided with one or more website that acquiescence is opened in the browser of equipment for surfing the net, promptly after this user's open any browser, will load the information of said acquiescence website automatically.Further, when this acquiescence website is said first kind website, said background service system will receive said first announcement information, just can confirm that correspondingly said equipment for surfing the net is at the said first kind website of visit.Further, those skilled in the art can also combine other prior aries to change more embodiment, do not repeat them here.

Fig. 4 illustrates according to an embodiment of the present invention, a kind of network topology synoptic diagram of the control method according to equipment for surfing the net button characteristic releasing advertisements.Particularly; In the present embodiment, said network topology illustrate equipment for surfing the net 35, with first kind website corresponding server 361, with second type of website corresponding server 362, with the background service system 37 (it comprises according to said control device provided by the invention) and the advertising database 38 of the 3rd type of website 363 corresponding server, said equipment for surfing the net 35.Wherein, said equipment for surfing the net 35 comprises computer terminal 351 and portable terminal 352.

In an embodiment; At first; In said background service system 37, can store all site information (for example comprising information such as station address, the Type of website) through a database, selection is wherein confirmed as said second type of website 362 in any type website according to actual scene then.Particularly, for example can confirm that said second type of website 362 is news category website, forum class website etc., it will be appreciated by those skilled in the art that common user when the above-mentioned website of visit, said incoming frequency is generally higher.Said then background service system 37 can be with said second type of definite website 362 information stores in a tables of data.Similarly, said background service system 37 can also be confirmed said the 3rd type of website 363 through same mode.Wherein, said the 3rd type of website 363 is different from said second type of website 362, for example; Said the 3rd type of website can be that novel is read a type website, video website etc.; It will be appreciated by those skilled in the art that common user when this type of website of visit, said incoming frequency is generally lower.Said then background service system 37 can be with said the 3rd type of definite website 363 information stores in another tables of data.

Then, when said user surfed the Net through computer terminal 351, said background service system 37 can obtain the site address that this user imports in browser address bar.Then; When this user capture be said second type of website 362 or said the 3rd type of website 363 time, said background service system 37 can be gathered the incoming frequency information of the input media of these computer terminal 351 correspondences through an information collecting device (not shown among Fig. 4).For example; When said second type of website 362 or said the 3rd type of website 363 when data messages are sent in said computer terminal 351; Said background service system 37 can confirm that this user is at visit said second type or the 3rd type of website; Correspondingly, said background service system 37 will call the incoming frequency information that said information collecting device begins to gather input media.Particularly, in said information collecting device, can set a unit interval (for example 1 minute), then those skilled in the art can to write corresponding control programs be the incoming frequency information of gathering said input media the cycle with the said unit interval.For example, in the said unit interval mouse pressed m time, that keyboard has been pressed n is inferior; Again for example, said information collecting device can also be captured in further said mouse press in m time left mouse button pressed a time, that right mouse button has been pressed b is inferior.Then, can confirm said incoming frequency information according to the input number of times that is input media in the said unit interval that collects.It will be apparent to those skilled in the art that; The incoming frequency information of said input media can be confirmed the first threshold and second threshold value during according to said second type of website 362 of said user capture and said the 3rd type of website 363; Thereby with the said first threshold and second threshold value is that end points can be confirmed said first numerical range, and wherein said first numerical range preferably is stored in the said background service system 37.

Further, when other websites of this user capture (website that promptly is different from said second type of website and said the 3rd type of website), said background service system 37 will obtain the incoming frequency information of said input media through similar above-mentioned embodiment.Then; Through the judgment means in the background service system 37 said incoming frequency information is judged; When this incoming frequency drops on above-mentioned definite said first numerical range; Said background service system 37 will confirm that this website is said first kind website 361, and with the information stores of said first kind website in a database.It will be apparent to those skilled in the art that; In practical application; Said first kind website can comprise a plurality of websites; Promptly when said user capture website, as long as when the incoming frequency of the corresponding input media of its equipment for surfing the net is in determined first numerical range, said first kind website 361 can be confirmed as in this website.Further; Said background service system 37 can also be according to the concrete condition of said user in the different time sections access websites; The information of the said first kind website of updated at any time, those skilled in the art can combine prior art to realize the process of said more new site, do not repeat them here.

Then; When said user through this computer terminal 351 once more during access websites; The background service system 37 corresponding with it can obtain the station address information of this user's input through control program correspondingly; When the website of its visit belonged to said first kind website 361, background service system can call one or more advertising message in the said advertising database 38, and issues said advertising message to this user.Advertising database 38 as shown in Figure 4 can be regarded as a third party system; The background service system 37 of said equipment for surfing the net 35 will be through this advertising database 38 of internet access; And obtain several advertising messages, and then to said user's the said advertising message that gets access to of equipment for surfing the net 35 issues through relevant database manipulation program.Particularly, those skilled in the art can utilize prior art to realize said process, do not repeat them here.

In a variant of present embodiment, said user can also browse web sites as said equipment for surfing the net through portable terminal 352 (for example mobile phone).Different with the computer terminal 351 in the foregoing description, as user during, will visit said first kind website 361, second type of website 362 and the 3rd type of website 363 through wireless network (for example GPRS network, 3G network etc.) through 352 online of said portable terminal.It will be appreciated by those skilled in the art that said portable terminal will transmit relevant data message through wap protocol with all kinds of WAP websites.Further, comprise cell phone keyboard with said portable terminal 352 corresponding input medias or the induction pen that is complementary with handset touch panel etc.When the user surfs the Net through portable terminal 352, said background service system 37 will obtain the incoming frequency information of above-mentioned input media, and its practical implementation process and the foregoing description are similar, do not repeat them here.

In another variant of present embodiment, said second type of website 362 and said the 3rd type of website 363 can omit wherein any.Particularly; In such embodiment, said background service system 37 can only be confirmed wherein arbitrary type of website, and when obtaining such website of said user capture; The incoming frequency information of the input media of said equipment for surfing the net is confirmed a threshold range according to said incoming frequency information then.Wherein, the confirming and can be set up on their own by those skilled in the art of said threshold range for example can fluctuate according to said incoming frequency information and 10% confirm said threshold range etc., and this does not influence essence of the present invention, does not repeat them here.Further, said second type of website 362 can be omitted with said the 3rd type of website 363, and promptly said background service system 37 can directly be confirmed the numerical range of an incoming frequency.In practical application, those skilled in the art can confirm a rational numerical scope through a large amount of investigation data, and the said numerical range that will confirm is stored in the background service system 37.Particularly, those skilled in the art can also combine other prior aries to change more embodiment, do not repeat them here.

Fig. 5 illustrates a fourth embodiment in accordance with the invention, a kind of structural representation of the control device according to equipment for surfing the net button characteristic releasing advertisements.Particularly, in the present embodiment, said control device 4 comprises first deriving means, 41, first definite device 42, first judgment means 43 and first distributing device 44.Wherein, said first deriving means 41 is used to obtain the input feature vector information of the input media of equipment for surfing the net, wherein, and the operated characteristic information of input media that said input feature vector information comprises said equipment for surfing the net; Said first confirms that device 42 is used for confirming according to said input feature vector information the first kind website of said equipment for surfing the net; First judgment means 43 is used to judge that whether said equipment for surfing the net is at the said first kind website of visit; And said first distributing device 44 is used for when said equipment for surfing the net during at the said first kind website of visit, then to said equipment for surfing the net issuing advertisement information.

In a preference of present embodiment; The control device 4 of said equipment for surfing the net (can be understood that said background service system) will obtain the input feature vector information of the input media of equipment for surfing the net through said first deriving means 41; It will be apparent to those skilled in the art that; In practical application, said equipment for surfing the net mainly comprises computer terminal and portable terminal (for example mobile phone) etc.Particularly, for example, when the user surfed the Net through said computer terminal, said input media mainly comprised keyboard, mouse right and left key and mouse roller etc.Further, in said equipment for surfing the net, can gather the input feature vector information of said input media, and send said input feature vector information to said first deriving means 41 through an information collecting device.It will be apparent to those skilled in the art that; Said information collecting device is preferably mounted in said equipment for surfing the net terminal; It can transmit through the information between correspondent control circuits realization and said input media; Promptly when said input media was operated, said information collecting device obtained its operated characteristic information.Particularly, those skilled in the art can realize said process through prior art, do not repeat them here.

Then, confirm the first kind website of said equipment for surfing the net according to said input feature vector information through said first definite device 42.Particularly, in a preference, can set the numerical range of an incoming frequency in the background service system of said equipment for surfing the net.For example, said numerical range can be per minute button (comprising all buttons in the said input media) 30 times-40 times; Again for example, can also to be that per minute is pressed left mouse button (being the specific keys of said a certain input media) 25 times-35 inferior for said numerical range.Those skilled in the art can utilize prior art in the background service system of said equipment for surfing the net, to preestablish the numerical range of said incoming frequency; Confirm that through said first device 42 comes judges when visiting different web sites then; Whether the incoming frequency numerical value in the said input feature vector information drops in the said setting numerical range; In the time of in it drops on said numerical range, the website that then can confirm this user's current accessed is the first kind website of said equipment for surfing the net.

Then, through said first judgment means 43, judge that whether said equipment for surfing the net is at the said first kind website of visit.Particularly, in practical application, confirm that through said first the said first kind website that device 42 is confirmed is stored in the background service system of said equipment for surfing the net.Described in above-mentioned embodiment, the background service system of this equipment for surfing the net can be stored said first kind website through the network address of noting said first kind website.Like this as said user during once more through the online of this equipment for surfing the net, the network address of importing when said first judgment means 43 will be according to this user capture website judges that whether it is at the said first kind website of visit.It will be appreciated by those skilled in the art that said first judgment means 43 can obtain the station address that the user imports in browser address bar, judge through the corresponding database running program whether the network address of said user's input belongs to said first kind website then.

Further, when the judged result of said first judgment means 43 is sure, promptly said equipment for surfing the net is when the said first kind website of visit, then through said first distributing device 44 to said equipment for surfing the net issuing advertisement information.Particularly, according to control method of the present invention, when this user visits said first kind website once more, confirm that then this user is in alysosis, therefore the background service system through said equipment for surfing the net is to this users to release advertisement information.Particularly, it will be appreciated by those skilled in the art that in a preference that the advertising message of said issue can leave in the database of background service system of said equipment for surfing the net in advance.Further, when above-mentioned judged result when being sure, said first distributing device 44 can be transferred advertising message in the said database through corresponding control programs, and with said advertising message through said equipment for surfing the net to this user's issue.In another preference; The advertising message of said issue can also be stored in the service end of each website; When the said first kind website of this user capture, the background service system of said equipment for surfing the net will send the indication information of issuing advertisement information through relevant control program to this website (being said first kind website) then.Correspondingly, the server end of this first kind website will be according to said indication information to said equipment for surfing the net issuing advertisement information.Further, those skilled in the art can also utilize other prior aries to realize the process of said issuing advertisement information, and this does not influence essence of the present invention, does not repeat them here.

Preferably, said first judgment means 43 comprises the 4th judgment means 431 and the tenth definite device 432.Wherein, said the 4th judgment means 431 is used to judge whether said equipment for surfing the net sends the access request that is used to visit said first kind website; The said the tenth confirms that the judged result that device 432 is used for when said the 4th judgment means is sure, confirms that then said equipment for surfing the net is at the said first kind website of visit.

Particularly, the information of said first kind website has been stored in the background service system of said user's equipment for surfing the net.Like this, when the user once more through the online of said equipment for surfing the net, and in browser address bar during the input station dot address, this background service system can obtain the site address that said user imports through corresponding control programs in last network process.Further, background service system will compare with the said first kind website that is stored in the database according to the site address of user's input.For example, in an embodiment, the main body of background service system in can intercepting user input station dot address (is the main body of domain name, for example Www.baidu.comIn baidu), then according to this domain name main information in database, search whether exist the domain name identical with it (promptly this user whether send the visit said first kind website access request).

Further; When the judged result of said the 4th judgment means 431 is sure; Be that said equipment for surfing the net sends when being used to visit the access request of said first kind website, the correspondingly said the tenth definite device 432 will confirm that said equipment for surfing the net is at the said first kind website of visit.Its practical implementation process can not repeat them here with reference to the description of the foregoing description.

Fig. 6 illustrates according to a fifth embodiment of the invention, a kind of structural representation of the control device according to equipment for surfing the net button characteristic releasing advertisements.It will be appreciated by those skilled in the art that the said control device 4 shown in Fig. 6 ' a can be regarded as embodiment of the said control device shown in Fig. 5.Particularly; In the present embodiment; Different with said control device shown in Fig. 54 is, said control device 4 ' also comprise the 3rd confirms that device 451, the 3rd deriving means the 452, the 4th confirm that device the 453, the 6th confirms that device 461, the 4th deriving means 462 and the 7th confirm device 463.Wherein, the said the 3rd confirms that device 451 is used for confirming second type of website; The second incoming frequency information when said the 3rd deriving means 452 is used to obtain the said second type of website of user capture; The said the 4th confirms that device 453 is used for confirming said first threshold according to the said second incoming frequency information; The said the 6th confirms that device 461 is used for confirming the 3rd type of website; The 3rd incoming frequency information when said the 4th deriving means 462 is used to obtain said the 3rd type of website of user capture; And the said the 7th confirm that device 463 is used for confirming said second threshold value according to said the 3rd incoming frequency information.

Further, said control device 4 ' also comprise first deriving means 41 ', first confirm device 42 ', first judgment means 43 ' and first distributing device 44, said apparatus can be regarded as the preferred implementation of corresponding control device among Fig. 5.Preferably, said first deriving means 41 ' comprise second deriving means 411 ', it is used to obtain the incoming frequency of the input media of said equipment for surfing the net.Said first confirm device 42 ' comprise second judgment means 421 ' with second confirm device 422 '; Said first incoming frequency of wherein said second judgment means 421 ' be used to judge whether in first numerical range, said second confirm device 422 ' be used for when said first incoming frequency is in said first numerical range, the website of said equipment for surfing the net current accessed being confirmed as said first kind website.Said first judgment means 43 ' comprise the 5th judgment means 431 ' with the 11 confirm device 432 '; Wherein said the 5th judgment means 431 ' be used to judge said equipment for surfing the net whether receive data, the said the 11 that said first kind website sends confirm device 432 ' be used for when said the 5th judgment means 431 ' judged result when being sure, confirm that said equipment for surfing the net visiting said first kind website.

More particularly, at first confirm device 451 definite said second type of website through the said the 3rd.It will be apparent to those skilled in the art that; In a preferred embodiment; The said the 3rd definite device can be stored all site information (for example comprising information such as station address, the Type of website) through a database; Selection is wherein confirmed as said second type of website (for example can confirm that said second type of website is news category website, forum class website etc.) in any type website according to actual scene then; Particularly, the said the 3rd confirms that device 451 can be stored in said second type of definite site information in the tables of data.Further, those skilled in the art can also upgrade the information of second type of website described in this tables of data through relevant control program.

In another preference, the said the 3rd definite device 451 can also be confirmed said second type of website according to this user's the online custom.For example, those skilled in the art can utilize prior art to obtain the website browsing history information in this user's equipment for surfing the net.Then, the history information that obtains is analyzed classification, can confirm roughly that like this this user browses the frequency of dissimilar websites at ordinary times through relevant control program.Thereby said background service system can confirm that wherein arbitrary type of website is as said second type of website according to above-mentioned analysis result.Further, those skilled in the art can also change the embodiment that multiple definite said second type of website according to practical application, do not repeat them here.

The second incoming frequency information when then, obtaining the said second type of website of user capture through the 3rd deriving means 452.Particularly, in the database of said background service system, storing fixed second type of site information through the said the 3rd definite device 451, wherein said second type of site information comprises the website information of said each second type of website at least.When said user browsed web sites through equipment for surfing the net, this background service system can confirm that whether this user is at the said second type of website of visit according to the station address of its input like this.Further, when the website of said user's current accessed is second type of website, said background service system will be gathered the second incoming frequency information of said input media through information collecting device, and send to said the 3rd deriving means 452.Particularly, those skilled in the art can write the process that relevant control program is implemented in the said second incoming frequency information of statistics in the unit interval in said information collecting device.More particularly, can also realize obtaining the second incoming frequency information of arbitrary button in the said different input media through the Different control program.For example; When said user through the computer terminal during as said equipment for surfing the net, said information collecting device can count in the unit interval on (for example in 1 minute) second incoming frequency information of said left mouse button, the second incoming frequency information of said right mouse button, the said keyboard the second incoming frequency information of each button etc. respectively.

Then, can confirm said first threshold according to the said second incoming frequency information through the said the 4th definite device 453.Particularly, in a preference, the said the 4th definite device 453 can be confirmed as said first threshold with the said second incoming frequency information.For example, when said information collecting device in the unit interval (for example 1 minute), gather be the second incoming frequency information of all buttons in the input media of said equipment for surfing the net the time, then said first threshold is made up of single numerical value, for example 40 times/per minute.Again for example, when said information collecting device is gathered the second incoming frequency information of each button in the input media of said equipment for surfing the net respectively in the unit interval (for example 1 minute), then said first threshold will be made up of a plurality of different numerical.For example, left mouse button: 20 times/per minute; Right mouse button: 8 times/per minute; The keyboard enter key: 10 times/per minute etc. do not repeat them here.In other words, in such embodiment, promptly each button in the said input media has all been confirmed corresponding said first threshold.Further, those skilled in the art can also utilize other prior aries to change more embodiment, do not repeat them here.

Similarly, corresponding with the foregoing description, can confirm the 3rd type of website through the said the 6th definite device 461; The 3rd incoming frequency information when said the 4th deriving means 462 can be used for obtaining said the 3rd type of website of user capture; And the said the 7th confirm that device 463 is used for confirming said second threshold value according to said the 3rd incoming frequency information.Its embodiment can not repeat them here with reference to the embodiment of preceding text.Further, it will be appreciated by those skilled in the art that according to said first threshold and said second threshold value confirmed and can confirm said first numerical range, be about to above-mentioned two threshold values respectively as two end points of said first numerical range.Further; Said first numerical range is not limited to confirm according to said first threshold and said second threshold value; Those skilled in the art can suitably adjust said first numerical range according to practical application, and this does not influence essence of the present invention, does not repeat them here.

Further, through said second deriving means 411 ' the obtain incoming frequency of the input media of said equipment for surfing the net.In practical application, in said equipment for surfing the net, can obtain the incoming frequency of said input media through information collecting device.It will be apparent to those skilled in the art that; Said information collecting device is preferably mounted in said equipment for surfing the net terminal; It can transmit through the information between correspondent control circuits realization and said input media; Promptly when said input media is operated, said information collecting device obtains said concrete operations information (for example, left mouse button has been clicked once, keyboard enter key pressed one inferior).Further, can also promptly obtain the incoming frequency information of said input media through each button in the said input media of counters count or all buttons operated number of times in the unit interval in the said information collecting device.

Further, through said first incoming frequency of said second judgment means 421 ' judge whether in first numerical range.Wherein, said second judgment means 421 ' be connected with said information collecting device, it can receive the first incoming frequency information that said information collecting device collects.Further, those skilled in the art can said second judgment means 421 ' in write relevant algorithm routine and realize said deterministic process.If second judgment means 421 ' judged result be sure, promptly said first incoming frequency is in said first numerical range, then confirms the device 422 ' website of said equipment for surfing the net current accessed is confirmed as said first kind website by said second.Those skilled in the art can store definite said first kind website through a database in said background service system.Particularly, those skilled in the art can note the network address of current accessed website through relevant control program, and maintenance data storehouse action statement records the address of said website in the database.

Again further, as user during, through said the 5th judgment means 431 ' judge that whether said equipment for surfing the net is in the data that receive said first kind website transmission once more through the online of said equipment for surfing the net.It will be appreciated by those skilled in the art that said fixed first kind site stores is in the background service system of user's equipment for surfing the net.Like this, when this user browses web sites through said equipment for surfing the net once more, the source of the data message that said the 5th judgment means 431 ' can obtain the user through relevant control program received when browsing web sites.It will be appreciated by those skilled in the art that in a preference, for example, said the 5th judgment means 431 ' can confirm the source of this data message according to the station address of this user's input.Again for example, said first kind website can also directly send information to said background service system, the data message of pointing out it sending to this user's equipment for surfing the net.

When said the 5th judgment means 431 ' judged result be sure, promptly said equipment for surfing the net is when receiving the data that said first kind website sends, and then confirms device 432 ' confirm that said equipment for surfing the net is at the said first kind website of visit through the said the 11.At last, through said first distributing device 44 to this users to release advertisement information.Particularly, sent the access request of visiting said first kind website when said equipment for surfing the net after, the background service system of this equipment for surfing the net will send the information of transferring advertising message to said advertising database (as shown in Figure 4).In a preference, said advertising database places said background service system, and wherein the advertising message in the advertising database can have the ad distribution merchant to throw in advance in the background service system of said equipment for surfing the net.Then, sent the accessing request information of visiting said first kind website as this user after, this background service system will directly be transferred the advertising message of storing in the said advertising database, and issue correspondent advertisement information through this user's equipment for surfing the net to said user.In another preference, said advertising database can also be the advertising database (for example reward voucher website, online media sites etc.) of the third party system that is associated with said equipment for surfing the net.Particularly, sent the accessing request information of visiting said first kind website as this user after, said background service system can obtain the advertising message in this advertising database through network.In another preference, said advertising database can also be the advertising database of said first kind website service end.It will be appreciated by those skilled in the art that server end in various websites can be provided with an advertising database and deposit the advertising message that each advertiser throws on this website.When this first kind website of said user capture, the background service system of said equipment for surfing the net can send the indication information to said equipment for surfing the net issuing advertisement information to the server of this first kind website like this.Correspondingly, the server of said first kind website will be according to said indication information to this equipment for surfing the net issuing advertisement information.Further, those skilled in the art can also combine other prior aries to change more embodiment, do not repeat them here.

Fig. 7 illustrates according to a sixth embodiment of the invention, a kind of synoptic diagram of the control device according to equipment for surfing the net button characteristic releasing advertisements.It will be appreciated by those skilled in the art that the said control device shown in Fig. 7 can be regarded as another embodiment of the said control device shown in Fig. 5.Particularly, in the present embodiment, said control device 4 " comprises first deriving means 41 ", first confirm the device 42 ", first judgment means 43 " and first distributing device 44.Preferably, said first deriving means 41 " in comprise the 5th deriving means 411 "; Said first confirms that device 42 " in comprise the 3rd judgment means 421 " confirms device 422 with the 9th "; Said first judgment means 43 " in comprise the 6th judgment means 431 " is confirmed device 432 with the 12 ".

In a preference of present embodiment, at first, " obtain the input media kind of the input media of said equipment for surfing the net through said the 5th deriving means 411.It will be appreciated by those skilled in the art that employed different equipments for surfing the net when surfing the Net according to the user, the input media corresponding with it is also with different.In practical application, in the background service system of said equipment for surfing the net, can gather said different input kind through information collecting device.It will be appreciated by those skilled in the art that said input media mainly is to import various operational orders to the terminal corresponding with it (referring to the equipment for surfing the net terminal here).Further, this information collecting device can also be confirmed the kind (for example, can confirm that according to the foregoing description the user accomplishes input action through left mouse button) of input media according to said operational order.

Then, " judge saidly whether belong to the first input media kind by key class through said the 3rd judgment means 421.Particularly, in practical application, can preestablish the kind of said first input media.In a preference, when said equipment for surfing the net was the computer terminal, the mouse in can setting input device was said first input media, comprises left button, right button and the roller of mouse particularly.When the user surfed the Net through the computer terminal, said the 3rd judgment means 421 " can judge whether said input media belongs to the first input media kind according to the input feature vector information of the said computer terminal that gets access to like this.In another preference, when said equipment for surfing the net was portable terminal (for example mobile phone), the direction navigation key of said background service system in can setting input device (cell phone keyboard) was said first input media.Like this in the process of user through mobile terminal Internet access, when said user pressed said direction navigation key, said the 3rd judgment means 421 " just can judge that it belongs to said first input media; And press when being other buttons (for example numerical key) as said user, said the 3rd judgment means 42 " just can judge that it does not belong to said first input media.

Further; When said the 3rd judgment means 421 " judged result be sure; be said be to belong to the first input media kind time-like by key class, confirm that through the said the 9th device 422 " confirms as said first kind website with the website of said equipment for surfing the net current accessed.Particularly, it will be appreciated by those skilled in the art that when said to belong to the said first input media kind time-like (for example user click computer mouse, when pressing the directionkeys on the cell phone keyboard) that said user is usually through this equipment for surfing the net website that surfs the web by key class.Then, said background service system can be confirmed as said first kind website with the website of this user's current accessed.Particularly, said background service system can obtain the site address in the browser address bar of this equipment for surfing the net through corresponding control programs, and said site address is kept in the database of background service system.Then, " judge the page that whether has said first kind website in the client of said equipment for surfing the net through said the 6th judgment means 431.In such embodiment, the website of the said user's current accessed of possibility is not said first kind website, and in other pages of its client browser, has opened said first kind website simultaneously.It will be apparent to those skilled in the art that; Said background service system can obtain the site information of the page of other except that current page in the browser through prior art; When comprising said first kind website in the said site information, then confirm device 432 and " confirm that said equipment for surfing the net is at the said first kind website of visit through the said the 12.At last, pass through said first distributing device 44 again to this users to release advertisement information.

In a variant of present embodiment; Said the 6th judgment means 431 " be changed to the 7th judgment means; it is used to judge whether to receive first announcement information of said first kind website, wherein, said first announcement information is used to indicate said equipment for surfing the net at the said first kind website of visit; The said the 12 confirms device 432 " is changed to the 13 and confirms device, when its judged result that is used for when said the 7th judgment means is sure, confirm that said equipment for surfing the net visiting said first kind website.It will be appreciated by those skilled in the art that in practical application said user can be provided with one or more website that acquiescence is opened in the browser of equipment for surfing the net, promptly after this user's open any browser, will load the information of said acquiescence website automatically.Further, when this acquiescence website is said first kind website, said background service system will receive said first announcement information, just can confirm that correspondingly said equipment for surfing the net is at the said first kind website of visit.Further, those skilled in the art can also combine other prior aries to change more embodiment, do not repeat them here.

More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. the control method according to equipment for surfing the net button characteristic releasing advertisements is characterized in that, comprises the steps:

A. obtain the input feature vector information of the input media of equipment for surfing the net, wherein, the operated characteristic information of input media that said input feature vector information comprises said equipment for surfing the net;

B. confirm the first kind website of said equipment for surfing the net according to said input feature vector information;

C. judge that whether said equipment for surfing the net is at the said first kind website of visit;

D. if said equipment for surfing the net the visit said first kind website, then to said equipment for surfing the net issuing advertisement information.

2. control method according to claim 1 is characterized in that, said input feature vector information comprises the first incoming frequency information, and wherein, said step a comprises the steps:

A1. obtain the incoming frequency of the input media of said equipment for surfing the net,

Said step b comprises the steps:

B1. judge that said first incoming frequency is whether in first numerical range;

B2. if said first incoming frequency in said first numerical range, is then confirmed as said first kind website with the website of said equipment for surfing the net current accessed.

3. control method according to claim 2; It is characterized in that said first numerical range comprises the first threshold and second threshold value, wherein; The said first threshold and second threshold value are respectively two end points of said first numerical range, before said step b, comprise the steps:

A. confirm second type of website;

The second incoming frequency information when B. obtaining the said second type of website of user capture;

C. confirm said first threshold according to the said second incoming frequency information.

4. control method according to claim 3 is characterized in that said step C comprises the steps:

-the said second incoming frequency information is confirmed as said first threshold.

5. according to claim 3 or 4 described control methods, it is characterized in that, also comprise the steps: before the said step b

D. confirm the 3rd type of website;

The 3rd incoming frequency information when E. obtaining said the 3rd type of website of user capture;

F. confirm said second threshold value according to said the 3rd incoming frequency information.

6. control method according to claim 5 is characterized in that said step F comprises the steps:

-said the 3rd incoming frequency information is confirmed as said second threshold value.

7. control method according to claim 1 is characterized in that, said input feature vector information comprises the input media kind, and wherein, said step a comprises the steps:

A1 ' obtains the input media kind of the input media of said equipment for surfing the net,

Said step b comprises the steps:

B1 ' judges saidly whether belong to the first input media kind by key class;

B2 '. belong to the said first input media kind as if said by key class, then the website of said equipment for surfing the net current accessed is confirmed as said first kind website.

8. control method according to claim 7 is characterized in that, the said first input media kind comprise in the following kind any or appoint multiple:

-keyboard key;

-mouse button;

-roller; And

-scroll bar.

9. according to claim 7 or 8 described control methods, it is characterized in that said input media kind comprises and the corresponding input media kind of input operation.

10. according to each described control method in the claim 1 to 9, it is characterized in that said step c comprises the steps:

C1. judge whether said equipment for surfing the net sends the access request that is used to visit said first kind website;

C2. if the judged result of said step c1 is sure, confirm that then said equipment for surfing the net is at the said first kind website of visit.

11., it is characterized in that said step c comprises the steps: according to each described control method in the claim 1 to 9

C1 ' judges whether said equipment for surfing the net is receiving the data that said first kind website sends;

C2 '. if the judged result of said step c1 ' is sure, confirm that then said equipment for surfing the net is at the said first kind website of visit.

12., it is characterized in that said step c comprises the steps: according to each described control method in the claim 1 to 9

C1 " judges the page that whether has said first kind website in the client of said equipment for surfing the net;

The judged result of c2 ". if said step c1 " is sure, confirms that then said equipment for surfing the net is at the said first kind website of visit.

13., it is characterized in that said step c comprises the steps: according to each described control method in the claim 1 to 9

C1 " '. judge whether to receive first announcement information of said first kind website, wherein, said first announcement information is used to indicate said equipment for surfing the net at the said first kind website of visit;

C2 " '. if said step c1 " ' judged result be sure, confirm that then said equipment for surfing the net is at the said first kind website of visit.

14. the control device according to equipment for surfing the net button characteristic releasing advertisements is characterized in that, comprises like lower device:

First deriving means, it is used to obtain the input feature vector information of the input media of equipment for surfing the net, wherein, the operated characteristic information of input media that said input feature vector information comprises said equipment for surfing the net;

First confirms device, and it is used for confirming according to said input feature vector information the first kind website of said equipment for surfing the net;

First judgment means, it is used to judge that whether said equipment for surfing the net is at the said first kind website of visit; And

First distributing device, it is used for when said equipment for surfing the net during at the said first kind website of visit, then to said equipment for surfing the net issuing advertisement information.

15. control device according to claim 14 is characterized in that, said input feature vector information comprises the first incoming frequency information, and wherein, said first deriving means comprises like lower device:

Second deriving means, it is used to obtain the incoming frequency of the input media of said equipment for surfing the net,

Said first confirms that device comprises like lower device:

Second judgment means, it is used to judge that said first incoming frequency is whether in first numerical range;

Second confirms device, and it is used for when said first incoming frequency is in said first numerical range, the website of said equipment for surfing the net current accessed being confirmed as said first kind website.

16. control device according to claim 15 is characterized in that, said first numerical range comprises the first threshold and second threshold value; Wherein, The said first threshold and second threshold value are respectively two end points of said first numerical range, it is characterized in that, also comprise like lower device:

The 3rd confirms device, and it is used for confirming second type of website;

The 3rd deriving means, the second incoming frequency information when it is used to obtain the said second type of website of user capture; And

The 4th confirms device, and it is used for confirming said first threshold according to the said second incoming frequency information.

17. control device according to claim 16 is characterized in that, the said the 4th confirms that device comprises like lower device:

The 5th confirms device, and it is used for the said second incoming frequency information is confirmed as said first threshold.

18. according to claim 16 or 17 described control device, it is characterized in that, also comprise like lower device:

The 6th confirms device, and it is used for confirming the 3rd type of website;

The 4th deriving means, the 3rd incoming frequency information when it is used to obtain said the 3rd type of website of user capture; And

The 7th confirms device, and it is used for confirming said second threshold value according to said the 3rd incoming frequency information.

19. control device according to claim 18 is characterized in that, the said the 7th confirms that device comprises like lower device:

The 8th confirms device, and it is used for said the 3rd incoming frequency information is confirmed as said second threshold value.

20. control device according to claim 14 is characterized in that, said input feature vector information comprises the input media kind, and wherein, said first deriving means comprises like lower device:

The 5th deriving means, it is used to obtain the input media kind of the input media of said equipment for surfing the net,

Said first confirms that device comprises like lower device:

The 3rd judgment means, it is used to judge saidly whether belong to the first input media kind by key class;

The 9th confirms device, and it is used for belonging to the said first input media kind time-like when said by key class, then the website of said equipment for surfing the net current accessed is confirmed as said first kind website.

21. control device according to claim 20 is characterized in that, the said first input media kind comprise in the following kind any or appoint multiple:

-keyboard key;

-mouse button;

-roller; And

-scroll bar.

22., it is characterized in that said input media kind comprises and the corresponding input media kind of input operation according to claim 20 or 21 described control device.

23., it is characterized in that said first judgment means comprises like lower device according to each described control device in the claim 14 to 22:

The 4th judgment means, it is used to judge whether said equipment for surfing the net sends the access request that is used to visit said first kind website;

The tenth confirms device, and its judged result that is used for when said the 4th judgment means is sure, confirms that then said equipment for surfing the net is at the said first kind website of visit.

24., it is characterized in that said first judgment means comprises like lower device according to each described control device in the claim 14 to 22:

The 5th judgment means, it is used to judge whether said equipment for surfing the net is receiving the data that said first kind website sends;

The 11 confirms device, when its judged result that is used for when said the 5th judgment means is sure, confirms that said equipment for surfing the net visiting said first kind website.

25., it is characterized in that said first judgment means comprises like lower device according to each described control device in the claim 14 to 22:

The 6th judgment means, it is used for judging whether the client of said equipment for surfing the net exists the page of said first kind website;

The 12 confirms device, when its judged result that is used for when said the 6th judgment means is sure, confirms that said equipment for surfing the net visiting said first kind website.

26., it is characterized in that said first judgment means comprises like lower device according to each described control device in the claim 14 to 22:

The 7th judgment means, it is used to judge whether to receive first announcement information of said first kind website, and wherein, said first announcement information is used to indicate said equipment for surfing the net at the said first kind website of visit;

The 13 confirms device, when its judged result that is used for when said the 7th judgment means is sure, confirms that said equipment for surfing the net visiting said first kind website.