CN101631282B - Method for realizing dynamic advertisement - Google Patents
Method for realizing dynamic advertisement Download PDFInfo
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- CN101631282B CN101631282B CN2008101325664A CN200810132566A CN101631282B CN 101631282 B CN101631282 B CN 101631282B CN 2008101325664 A CN2008101325664 A CN 2008101325664A CN 200810132566 A CN200810132566 A CN 200810132566A CN 101631282 B CN101631282 B CN 101631282B
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Abstract
The invention discloses a method for realizing a dynamic advertisement. The method comprises the following steps that: an incoming call reminding system platform configures a first dynamic strategy table and a second dynamic strategy table for storing content of the advertisement; and the incoming call reminding system platform writes the content of the dynamic advertisement into the configured first dynamic strategy table and the second dynamic strategy table, and plays the content of the advertisement which is stored in the first dynamic strategy table or the second dynamic strategy table for a calling party through a hang-up short message and/or for a called party through an incoming call reminding message during performing incoming call reminding service. The method can dynamically transmit updated content of the advertisement to the user, meet requirement of the transmitting party and the receiving party of advertisement information respectively, realize individual service, make an advertising target clear, and better achieve the effect of advertising.
Description
Technical field
The present invention relates to the communications field, and especially, relate to a kind of implementation method of dynamic advertising.
Background technology
Call reminding is that the communications service provider is the Missing Call Notification that the user provides.This business can make the called party information during system preserves user's shutdown or out of reach automatically; After user start or user get back to service area; System in time notifies the user with these information that the form of note will be preserved, and guarantees the incoming call during the user does not miss this.
At present; In a call reminding note, talk about the information of note except the leakage of necessity, also have the information space residue of tens words; Like this; The call reminding platform just can be handed down to called more additional bussiness imformation in leakage words note end or advertising message, thereby makes full use of existing Internet resources, reduces the advertising cost input of operator.These bussiness imformation or advertising message are kept in the database of call reminding platform.
At present; Also mainly there is following defective in the call reminding advertisement: flexibility is fixed, lacked to (1) ad content; In a single day ad content configure, just relatively fixing; All users receive identical advertisement, can't satisfy different user crowd's different needs, and can't reach best advertising results; (2) practicality is fixed, lacked to the advertisement send mode, advertisement with static mode or dynamically the mode broadcast of wheel send to the called subscriber, the passive reception of user, can't select whether to receive advertisement; (3) advertisement transmission object is single, and advertisement can only send to called leakage words user, and the reception groups of objects with advertisement does not expand calling subscriber crowd to.
Yet, the technical scheme that can address the above problem is not proposed at present as yet.Configuration is used for the called party information during the out of reach of a plurality of dynamic strategy tables of stores advertisements content.
Summary of the invention
Consider the problems referred to above and make the present invention, for this reason, main purpose of the present invention is to provide a kind of implementation of dynamic advertising, dumb with advertisement configuration in the solution correlation technique, as can't to select to play object problem.
According to embodiments of the invention, a kind of implementation method of dynamic advertising is provided, be used for realizing moving advertisement at incoming prompt service.
This method comprises: the configuration of call reminding system platform is used for the first dynamic strategy table and the second dynamic strategy table of stores advertisements content; The call reminding system platform writes the first dynamic strategy table and the second dynamic strategy table of configuration with the content of dynamic advertising, and when carrying out incoming prompt service, plays the ad content in first dynamic strategy table or second dynamic strategy table stored to the calling subscriber and/or through the call reminding note to the called subscriber through hang-up short message.
And this method may further include: upgrade the ad content in the first dynamic strategy table and the second dynamic strategy table and play customer group information accordingly with predetermined period.
At this moment, when after upgrading completion, carrying out incoming prompt service, play the ad content of recent renewal in the first dynamic strategy table and/or the second dynamic strategy table to relative users according to the broadcast customer group information of upgrading.
Preferably, the call reminding system platform is provided with the Control Parameter that expression is play the ad content in the first dynamic strategy table or play the ad content in the second dynamic strategy table, and carries out the broadcast of advertisement according to Control Parameter.
In addition; Before calling subscriber and/or called subscriber are carried out ad playing; This method can further comprise: whether the call reminding system of judging calling subscriber and called subscriber place respectively is set to play dynamic advertising in advance, and respectively calling subscriber and called subscriber is carried out ad playing according to judged result.
Particularly; According to judged result the processing that calling subscriber or called subscriber carry out ad playing is specially: judging that the call reminding plateform system is set to play under the situation of dynamic advertising in advance, plays the ad content of storing in the first dynamic strategy table or the second dynamic strategy table; Otherwise carry out ad playing according to the predetermined static advertising strategy.
Preferably, the call reminding system platform is play the ad content of storing in the first dynamic strategy table or the second dynamic strategy table through hang-up short message to the calling subscriber.
Preferably, the call reminding system platform is play the ad content of storing in the first dynamic strategy table or the second dynamic strategy table through the call reminding note to the called subscriber.
Preferably, the mode of through the call reminding note called subscriber being play the ad content of storing in the first dynamic strategy table or the second dynamic strategy table is one of following: carrying in the call reminding note needs the advertisement playing content.
Through technique scheme of the present invention, can be dynamically the ad content that upgrades be sent to the user, satisfied the needs separately of advertising message publisher and reciever simultaneously, realized personalized service, clear and definite advertising objective can reach better advertising results.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, and illustrative examples of the present invention and explanation thereof are used to explain the present invention, do not constitute improper qualification of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart according to the implementation method of the dynamic advertising of the embodiment of the invention;
Fig. 2 is the block diagram of realization according to the system of the implementation method of the dynamic advertising of the embodiment of the invention;
Fig. 3 is the flow chart according to the processing instance of the implementation method of the dynamic advertising of the embodiment of the invention.
Embodiment
In embodiments of the present invention, a kind of implementation method of dynamic advertising is provided, has been used for realizing moving advertisement at incoming prompt service.
As shown in Figure 1, comprise according to this method of the embodiment of the invention: step S 102, and the configuration of call reminding system platform is used for the first dynamic strategy table and the second dynamic strategy table of stores advertisements content; Step S104; The call reminding system platform writes the first dynamic strategy table and the second dynamic strategy table of configuration with the content of dynamic advertising, and when carrying out incoming prompt service, plays the ad content in first dynamic strategy table or second dynamic strategy table stored to the calling subscriber and/or through the call reminding note to the called subscriber through hang-up short message.
And this method may further include: upgrade the ad content in the first dynamic strategy table and the second dynamic strategy table and play customer group information accordingly with predetermined period.
At this moment, when after upgrading completion, carrying out incoming prompt service, play the ad content of recent renewal in the first dynamic strategy table and/or the second dynamic strategy table to relative users according to the broadcast customer group information of upgrading.
Adopt the reason of the storage mode of active and standby table to be that data are that full dose is synchronous; Professional unaffected during the synchronous advertising strategy information of interface in order to make; Marketing client table and advertising strategy table adopt master meter to be equipped with the table mode; A dynamically active and standby table handling of wheel advertisement of system parameters control is set, and during control interface operation master meter, business operation is equipped with table.
Preferably, the call reminding system platform is provided with the Control Parameter that expression is play the ad content in the first dynamic strategy table or play the ad content in the second dynamic strategy table, and carries out the broadcast of advertisement according to Control Parameter.
In addition; Before calling subscriber and/or called subscriber are carried out ad playing; This method can further comprise: whether the call reminding system of judging calling subscriber and called subscriber place respectively is set to play dynamic advertising in advance, and respectively calling subscriber and called subscriber is carried out ad playing according to judged result.
Particularly; According to judged result the processing that calling subscriber or called subscriber carry out ad playing is specially: judging that the call reminding system is set to play under the situation of dynamic advertising in advance, plays the ad content of storing in the first dynamic strategy table or the second dynamic strategy table; Otherwise carry out ad playing according to the predetermined static advertising strategy.
For example, in system shown in Figure 2, comprise and believing in Service Database (DB), incoming prompt service module, the note through subsystem, advertising strategy sync cap.In this system, automatic service can be provided with the system parameters of a caller advertisement SMS, and whether control caller advertisement SMS adopts the dynamic advertising strategy.If the calling subscriber launches the dynamic advertising strategy, then the caller advertisement SMS adopts and issues through the each updating strategy of subsystem; If do not launch the dynamic advertising strategy, then adopt static The Calling Party Hooks On short message content.
Similarly, for the called subscriber, automatic service can be provided with the system parameters of a called advertisement SMS, controls called advertisement SMS and whether adopts the dynamic advertising strategy.If launch the dynamic advertising strategy, then adopt the policy distribution that sends every day through subsystem to the subsidiary card note of the call reminding short message content of called transmission; If do not launch the dynamic advertising note, then adopt static wheel to broadcast storehouse issuing service advertisement SMS.
In addition, interface will be synchronized in the call reminding system through the ftp file mode through the dynamic advertising strategy that subsystem provides every day.Synchronously once lock in time is configurable every day for data file; All data can adopt ASC text character mode; It is synchronous that all transfer of data all belong to full dose, and interface is judged according to active and standby table sign (that is, above-mentioned Control Parameter) and used master meter still to be equipped with table.If automatic service is using master meter; Data full scale clearance during interface will be shown fully; After success was synchronized to Service Database with data file, interface upgraded active and standby sign notice automatic service and uses table fully, and automatic service adopts new advertising strategy to issue advertisement SMS to calling and called.
Preferably, the call reminding system platform is play the ad content of storing in the first dynamic strategy table or the second dynamic strategy table through hang-up short message to the calling subscriber.
Preferably, the call reminding system platform is play the ad content of storing in the first dynamic strategy table or the second dynamic strategy table through the call reminding note to the called subscriber.
Preferably, the mode of through the call reminding note called subscriber being play the ad content of storing in the first dynamic strategy table or the second dynamic strategy table is one of following: carrying in the call reminding note needs the advertisement playing content.
When carrying out business, following for the processing that the dynamic advertising of caller realizes: caller A dials called B, and in called B shutdown or when unreachable, call forwarding gets into incoming prompt service.Business is passed through called B authentication, and the normal operation flow of executed;
When caller A is this network users of this province, then send free recommendation short message (being hang-up short message again) to caller A.If the caller advertisement is set to dynamic strategy, then automatic service reads ad content from dynamic Policy Table;
The dynamic strategy table regularly upgrades short message content every day by interface;
If caller A is not this network users of this province, do not send hang-up short message to caller A;
If the dynamic advertising strategy is not launched in the caller advertisement, the static state that then adopts The Calling Party Hooks On short message content;
If do not find this user's advertising strategy in the dynamic strategy table, then adopt static The Calling Party Hooks On short message content;
Alternatively, after sending the dynamic advertising success, can write journal file, the user is to through subsystem feedback of advertisement implementation status.
In addition, following for the processing that called dynamic advertising realizes: complete call-missing prompt process of professional completion, platform are prepared to issue Lou words note to the called subscriber;
System judges whether to have launched the wheel multicast function, whether in wheel is broadcast blacklist, and current at the wheel that allows between sowing time in the scope.System appends by setting the selected wheel of rule and broadcasts content in the note back of preparing to issue to the user, issues then;
Wheel broadcasts that blacklist both can add through call reminding platform operations maintenance module, deletion, retouching operation; The user also can up note instruction mode adds oneself or the deletion wheel is broadcast the blacklist storehouse;
If called advertisement is set to dynamic strategy, then automatic service reads ad content from dynamic Policy Table;
The dynamic strategy table regularly upgrades short message content every day by interface;
If the dynamic advertising strategy is not launched in called advertisement, then adopt the static state wheel in original version to broadcast storehouse issuing service advertisement SMS;
If do not find this user's advertising strategy in the dynamic strategy table, then adopt the static state wheel in original version to broadcast storehouse issuing service advertisement SMS;
Alternatively, send after the dynamic advertising success, write journal file, the call reminding platform is to through subsystem feedback of advertisement implementation status.
Can find out; In above-mentioned processing; The present invention will formulate and send strategy and additional note and take turns and broadcast these two parts of content and separate fully; Advertising strategy is by making through subsystem, and dynamic advertising policy synchronization interface regularly will be synchronized to the call reminding system platform with the ftp file mode through the dynamic advertising strategy of subsystem every day.
The advertising strategy of formulating through subsystem is divided into marketing activity grouping information file and target customer's message file.Marketing activity grouping information file is an advertising strategy information, and target customer's message file is to arriving target customers' particular user.Each client has a target complex sign, the corresponding advertising strategy of each target complex sign.
In practical application, with every day as the cycle of dynamically updating, dynamic advertising policy synchronization interface execution in step is following:
At first, judge whether it is new one day;
Afterwards, the control documents FTP that scanning provides through subsystem after scanning control documents, reads the corresponding data file of control documents.After having guaranteed that like this data file correctly is uploaded to FTP, interface just is synchronized to it in Service Database;
Then, obtain active and standby sign, judge that the interface operation master meter still is equipped with table.If incoming prompt service operation master meter, interface operation is equipped with table.During interface will be shown fully after the data full scale clearance, with content synchronization in the data file in Service Database.In the synchronizing process, if there is repeating data in policy information, indicate for a group, the policy synchronization that priority is the highest is in the Policy Table;
Next, interface upgrades active and standby sign, and the notice automatic service uses and is equipped with table, and business will adopt new advertising strategy to issue advertisement SMS.
As shown in Figure 3, following according to the execution in step of dynamic advertising carousel method of the present invention:
Step 1, complete call-missing prompt process of professional completion, platform are prepared to issue Lou words note to the called subscriber;
Policy library is broadcast in step 2, inquiry dynamically wheel, searches the corresponding marketing customers of this user according to the called subscriber, searches this user's advertising strategy according to marketing customers unique identification; It should be noted that a user here might if a client participates in two plans, just consider the advertising plan that priority is high in a plurality of marketing customers;
Step 3, judged whether that caller wheel broadcasts content, if there is the caller wheel to broadcast content with regard to execution in step 4, otherwise execution in step 5;
Step 4, issue the note that caller wheel is broadcast content;
Step 5, judged whether that called additional wheel broadcasts content, if there is called additional wheel to broadcast content, with regard to execution in step 6, otherwise execution in step 7;
Step 6, broadcast content leaking words note back additional wheel, the leakage words note here is meant the leakage words of integrating later;
Step 7, judged whether that called independent wheel broadcasts content, if there is called independent wheel to broadcast content, execution in step 8, otherwise execution in step 9;
Step 8, issue Lou the words note;
Step 9, issue Lou the words note, issue the note that an independent wheel is broadcast content then separately;
After step 10, the transmission dynamic advertising success, write journal file.
Alternatively, further execution in step 11 (not shown), the interface execution journal information of regularly will marketing returns to through subsystem.Particularly, in step 11, regularly from database, obtain interface every day marketing execution information, generate marketing execution journal data file, upload to through subsystem FTP, upload the data file success after, upload the control documents corresponding with data file.
In sum; The present invention will formulate the transmission strategy and separate with these two parts of additional short message content; Advertising strategy is by formulating through subsystem; Be synchronized to the call reminding system to the transmission strategy of making through file FTP mode every day by interface, the call reminding platform sends tactful additional wheel advertisement according to this when sending leakage words note.Call reminding need feed back to the transmission result of every day through subsystem through the FTP mode simultaneously.The dynamic advertising strategy adopts active and standby two cover tables, system parameters is set controls active and standby sign, and by updating mark after the interface success synchrodata, informing business uses new advertising strategy.The purpose of doing like this is that the incoming prompt service advertisement is unaffected when making the interface synchronization policy, to improve the automatic service treatment effeciency.
And, can broadcast by simultaneously compatible static advertising information wheel in the implementation procedure of the present invention.Not only the short message content at words note end upgrades every day note dynamic advertising method to being attached to Lou in the call reminding, and can formulate the different advertisement scheme to different customers.
By means of technical scheme of the present invention, can dynamically the ad content of bringing in constant renewal in be sent to the customer group of appointment, satisfied the needs separately of advertising message publisher and reciever simultaneously; Realized personalized service; Clear and definite advertising objective can reach better advertising results, has improved the practicality and the flexibility of system; And can use enterprise's conventional network resources as far as possible, well merge with the existing resource of enterprise.
The above is merely the preferred embodiments of the present invention, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.All within spirit of the present invention and principle, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. the implementation method of a dynamic advertising is used for realizing moving advertisement at incoming prompt service, it is characterized in that said method comprises:
The configuration of call reminding system platform is used for the first dynamic strategy table and the second dynamic strategy table of stores advertisements content;
Said call reminding system platform writes the said first dynamic strategy table and the said second dynamic strategy table of configuration with the content of dynamic advertising, and when carrying out incoming prompt service, plays the ad content in said first dynamic strategy table or said second dynamic strategy table stored to the calling subscriber and/or through the call reminding note to the called subscriber through hang-up short message;
Upgrade the ad content in said first dynamic strategy table and the said second dynamic strategy table and play customer group information accordingly with predetermined period;
After when carrying out said incoming prompt service, play the ad content of recent renewal in said first dynamic strategy table or the said second dynamic strategy table according to the said broadcast customer group information of upgrading to relative users.
2. method according to claim 1; It is characterized in that; Said call reminding system platform is provided with the Control Parameter that expression is play the ad content in the said first dynamic strategy table or play the ad content in the said second dynamic strategy table, and carries out the broadcast of advertisement according to said Control Parameter.
3. method according to claim 1 is characterized in that, before said calling subscriber and/or said called subscriber are carried out ad playing, further comprises:
Whether the call reminding system of judging said calling subscriber and/or said called subscriber place respectively is set to play dynamic advertising in advance, and respectively said calling subscriber and/or said called subscriber is carried out ad playing according to judged result.
4. method according to claim 3 is characterized in that, according to said judged result the processing that said calling subscriber and/or said called subscriber carry out ad playing is specially:
System is set to play under the situation of dynamic advertising in advance at the said call reminding of judgement, plays the ad content of storing in said first dynamic strategy table or the said second dynamic strategy table; Otherwise carry out ad playing according to the predetermined static advertising strategy.
5. according to each described method in the claim 1,3 and 4, it is characterized in that said call reminding system platform is play the ad content of storing in said first dynamic strategy table or the said second dynamic strategy table through hang-up short message to said calling subscriber.
6. according to each described method in the claim 1,3 and 4; It is characterized in that said call reminding system platform is play the ad content of storing in said first dynamic strategy table or the said second dynamic strategy table through the call reminding note to said called subscriber.
7. according to each described method in the claim 1,3 and 4; It is characterized in that through said call reminding note to the mode that said called subscriber plays the ad content of storing in said first dynamic strategy table or the said second dynamic strategy table be: carrying in said call reminding note needs the advertisement playing content.
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| CN2008101325664A CN101631282B (en) | 2008-07-15 | 2008-07-15 | Method for realizing dynamic advertisement |
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| CN2008101325664A CN101631282B (en) | 2008-07-15 | 2008-07-15 | Method for realizing dynamic advertisement |
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| CN101631282A CN101631282A (en) | 2010-01-20 |
| CN101631282B true CN101631282B (en) | 2012-06-06 |
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Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101835108B (en) * | 2010-03-24 | 2013-06-19 | 杭州东信北邮信息技术有限公司 | System and method for customizing prompt message of incoming call helper service |
| CN101917688A (en) * | 2010-08-16 | 2010-12-15 | 候万春 | Mobile phone, system and method supporting transmission of hang-up short message from called party to calling party |
| CN104754526B (en) * | 2013-12-30 | 2019-01-18 | 中国移动通信集团上海有限公司 | A kind of method and server for distributing short message |
| CN107786952A (en) * | 2016-08-30 | 2018-03-09 | 南京中兴软件有限责任公司 | Information processing method and device |
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