CN101784011A - Control device and method for releasing advertisements in mobile terminal according to triggering information - Google Patents

Control device and method for releasing advertisements in mobile terminal according to triggering information Download PDF

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Publication number
CN101784011A
CN101784011A CN 200910045614 CN200910045614A CN101784011A CN 101784011 A CN101784011 A CN 101784011A CN 200910045614 CN200910045614 CN 200910045614 CN 200910045614 A CN200910045614 A CN 200910045614A CN 101784011 A CN101784011 A CN 101784011A
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information
advertisement
mobile
invention
control
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CN 200910045614
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Chinese (zh)
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马良骏
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上海亿动信息技术有限公司
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Abstract

The invention provides a control method for releasing advertisements in a mobile terminal according to trigger information, which comprises the following steps that: a. whether trigger information exists is judged; and b. if the trigger information exists, advertisement information is released. The invention also provides a control device for releasing the advertisements in the mobile terminal according to the trigger information and the corresponding mobile terminal. Optimally, the invention can be applied to a mobile terminal advertisement release control system to realize the precise control of advertising targets and advertising time, so as to improve the effective arrival rate of the advertisement information. Through the reasonable application of the contents of the invention, the worry caused to the audiences by advertisement information release in inappropriate time can be prevented, so as to improve the effectiveness of advertisement release. When being applied in client end software, the invention can display the advertisement information on the client end software and accurately determine the advertisement contents according to the brands, key words and other information that the audience attributes, locations and mobile terminals corresponding to the client end software belong to.

Description

一种在移动终端中根据触发信息发布广告的控制装置及方 One kind of advertisement distribution control apparatus according to the trigger information and the party in a mobile terminal

law

技术领域 FIELD

[0001] 本发明涉及信息发布控制系统,尤其是广告信息发布系统,具体地,涉及信息发布 [0001] The present invention relates to an information distribution control system, in particular advertising information distribution system, in particular, relates to information dissemination

控制系统中根据基于组件产生的触发信息发布广告信息的控制方法以及相应的控制装置。 The control method of the control system based on the advertising information generated trigger information components and the corresponding control means. 背景技术 Background technique

[0002] 随着互联网技术的高速发展,尤其是移动通信3G时代的到来,以移动终端为主要平台的下一代网络技术将赋予信息传播以更大的便利。 [0002] With the rapid development of Internet technology, especially in the 3G era of mobile communications, mobile terminal as the main platform for the next generation of network technology information dissemination will give greater convenience. 基于移动终端媒体的信息传播方案能够允许广告主利用WAP应用向受众传播各种形式的广告,例如文字广告、图像广告、声音广告以及视频广告等等,而且移动终端的易携带性可以使用户方便地获得各种咨询信息。 The mobile terminal based on the media information dissemination program can allow advertisers to use various forms of propagation WAP application advertising to an audience, such as text ads, image ads, audio ads, video ads, etc., and easy portability of the mobile terminal allows the user to easily access to a variety of advisory information. 目前移动终端正成为广告主投放广告的首选媒体。 Currently mobile terminal is becoming the media of choice for advertisers to advertise.

[0003] 相伴而生的是,由于移动终端相对电视、报纸等媒介而言其通信过程可以不受时间、地域影响,因此若通过移动终端所发布的广告信息是用户不感兴趣的,则用户不得不面临随时随地被广告打扰的烦恼。 [0003] attendant, due to the relatively mobile terminal television, newspapers and other media in terms of its communication process can not time and regional influence, so if the mobile terminal advertisement information published by the user is not interested, the user may not not to be disturbed at any time facing the trouble of advertising. 如果用户对广告主投放的广告不感兴趣,则广告主不但为没有准确到达的广告信息付出了不必要的成本,而且用户还可能因为广告信息的打扰而对广告主产生厌烦情绪,所以如何实现广告信息的精确投放以及不扰民的投放显得格外重要,这也是多数新媒体所面临的问题。 If the user of advertisers running ads not interested in the advertisers only pay for the advertising information is not accurate arrival of unnecessary costs, but users may also disturb because advertising messages and tired of feeling for advertisers, so how advertising accurate delivery information, and not disturbing delivery is particularly important, and this is a problem faced by most of the new media.

[0004] 现有技术中存在基于数据库管理技术对广告投放进行匹配的方案,例如,根据受众的身份信息、兴趣爱好信息以及购物历史信息等信息来尽量确保受众只接收到其感兴趣的广告。 [0004] prior art database management technology to match ads based scheme, for example, according to the identity information of the audience, hobbies information and purchase history information and other information to try to ensure that the audience receives only advertising their interest. 但现有技术没有提供如何精确选择广告投放时机的技术方案,当然更没有提供在合理控制广告投放时机的同时精确控制广告投放内容的技术方案,这正是本发明所主要解决的技术问题。 However, the prior art does not provide how to select the exact timing of advertising technology solutions, of course, does not provide reasonable technical solutions at the same time control the timing of advertising precise control of advertising content, which is what the present invention is mainly to solve the technical problems.

发明内容 SUMMARY

[0005] 针对现有技术中的缺陷,本发明的目的是通过对移动终端中各种组件的状态变化以及操作的判断来提供一种在移动终端中根据触发信息发布广告的控制方法以及相应的控制装置。 [0005] For the prior art drawbacks, an object of the present invention is achieved by a change of state of the various components is determined and the operation of the mobile terminal to provide a method of controlling a mobile terminal according to the trigger information and corresponding advertising the control device.

[0006] 根据本发明的一个方面,提供一种在移动终端中根据触发信息发布广告的控制方法,包括步骤:a.判断是否存在触发信息;b.若存在触发信息,则发布广告信息。 [0006] In accordance with one aspect of the invention, there is provided a method of controlling a mobile terminal according to the trigger information advertising, comprising steps of: a determination whether there is a trigger information; B, if present, trigger information, the advertising information. [0007] 优选地,所述步骤a包括步骤:al.判断所述移动终端中的一个或多个组件是否被操作;a2.若所述一个或多个组件被操作,则确定存在所述触发信息。 [0007] Preferably, said step a comprises the step of:.. Al determination of the mobile terminal one or more components is operated; A2 if the one or more components are operating, it is determined that the presence of the trigger information. 优选地,所述步骤al 包括如下步骤中的任一种:判断所述硬件是否被按动;判断所述硬件是否被点击;判断所述硬件是否被卸载;或者判断所述硬件是否被安装。 Preferably, said step al comprises any one of the following steps: determining whether the hardware is pressed; determining whether the hardware has been clicked; determining whether the hardware is unloaded; or it is judged whether the hardware is installed.

[0008] 根据本发明的另一个方面,还提供一种在移动终端中根据触发信息发布广告的控制装置,包括:第一判断装置,用于判断是否存在触发信息以及第一发布装置,用于当存在触发信息时发布广告信息。 [0008] According to another aspect of the present invention, there is further provided a mobile terminal control apparatus according to the trigger information distribution advertisement, comprising: a first judging means for judging whether or not the trigger information, and a first release means is present, for advertising information when there is trigger information. [0009] 根据本发明的又一个方面,还提供一种移动终端,其可以根据触发信息在所述移动终端内发布广告,包括上述的控制装置。 [0009] According to another aspect of the present invention, there is provided a mobile terminal, which may be within the advertising mobile terminal according to the trigger information, including said control means. 优选地,所述移动终端包括终端:移动电话;个人数字助理;具有移动通讯功能的笔记本计算机;具有移动通讯功能的电视信号接收设备;或者黑莓。 Preferably, the mobile terminal includes a terminal: a mobile telephone; personal digital assistant; laptop computer with a mobile communication function; television signal receiving apparatus having a mobile communication function; or blackberry.

[0010] 本发明通过判断所述触发信息是否存在来确定所述待发布广告信息以及发布所述待发布广告信息的时机,与现有技术相比,更好地利用了用户对移动终端进行操作的过程中产生的多种信息,实现了精确控制广告投放时机,可以应用于以移动终端为媒体平台的广告投放业务。 [0010] The present invention, by determining the presence or absence of the trigger information to determine the advertisement information to be distributed and the release timing of the advertisement information to be distributed, as compared with the prior art, a better use of the mobile user terminal operating a variety of information generated in the process, to achieve precise control of the timing of advertising can be applied to mobile terminals as a media platform advertising business. 通过对本发明内容的合理应用,可以有效地避免在不恰当时机发布广告信息给受众造成的困扰,从而提高广告发布的有效性。 Through the rational use of the present invention can effectively prevent the inappropriate time to publish the advertising messages distress caused, thereby increasing the effectiveness of advertising. 当本发明应用于客户端软件时,可以在客户端软件上显示广告信息而且可以根据客户端软件所对应的受众属性、地域、移动终端所属品牌、客户端软件对应关键字等信息来准确地确定广告内容。 When the present invention is applied to the client software to accurately determine the advertisement information may be displayed according to the client software and the corresponding audience attribute area, the mobile terminal belongs to the brand, the keyword information corresponding to the client software on a client software, etc. advertising content. 不仅如此,由于本发明不局限于通过WAP网页显示广告信息,所以可以借助WRT(Web R皿-time)等技术手段实现在移动终端中播放动画形式的广告信息,大大提高了广告的趣味性和吸引力,达到更好的广告效果。 Moreover, since the present invention is not limited by the WAP page displaying advertisement information, it is possible by means of WRT (Web R -time dish) and other technical means displays the animated advertisement information in a mobile terminal, greatly improving the advertising of interest, and attraction, to achieve better advertising results.

附图说明 BRIEF DESCRIPTION

[0011] 通过阅读参照以下附图对非限制性实施例所作的详细描述,本发明的其它特征、 目的和优点将会变得更明显: [0011] By reading the following detailed description of non-limiting embodiments given with reference to the following figures, other features of the present invention, objects and advantages will become more apparent:

[0012] 图l示出根据本发明一具体实施方式的,在移动终端中,尤其是其中的信息发布控制系统根据触发信息发布信息的方法的流程图; [0012] Figure l shows an embodiment of the present invention, in a mobile terminal, in particular the information flow control method according to the trigger information publisher publishing information;

[0013] 图2示出根据本发明的第一实施例的,在移动终端中根据触发信息发布广告信息的控制方法的流程图; [0013] FIG. 2 shows a flow chart of a control method of the trigger information distribution of advertisement information in a mobile terminal according to a first embodiment according to the present invention;

[0014] 图3示出根据本发明的第二实施例的,在移动终端中根据触发信息发布信息的控制方法的方法流程图; [0014] FIG. 3 shows a flow chart of a method according to the trigger information distribution control method in a mobile information terminal according to a second embodiment of the present invention;

[0015] 图4示出根据本发明的第三实施例的,在移动终端中根据触发信息发布信息的控制方法的方法流程图; [0015] FIG. 4 shows a flow chart of a method according to the trigger information of the information distribution control method in a mobile terminal according to a third embodiment of the present invention;

[0016] 图5示出根据本发明的另一个具体实施方式的,移动终端根据触发信息发布广告信息的网络拓扑图; [0016] Figure 5 illustrates a mobile terminal according to the trigger information distribution network topology advertisement information according to another embodiment of the present invention;

[0017] 图6示出根据本发明的第五实施例的,在移动终端中根据触发信息发布信息的控制装置的结构示意图; [0017] FIG. 6 shows a schematic view of the structure of the trigger information of the information distribution control device in a mobile terminal according to a fifth embodiment of the present invention;

[0018] 图7示出根据本发明的第四实施例的,在移动终端中根据触发信息发布信息的控制装置的结构示意图;以及 [0018] FIG. 7 shows a schematic structural diagram of the trigger information of the information distribution control apparatus according to a fourth embodiment of the present invention in a mobile terminal according to; and

[0019] 图8示出根据本发明的又一个具体实施方式的,所述移动终端与信息发布控制系统配合根据触发信息发布信息的网络拓扑图。 [0019] FIG. 8 shows a complex network topology information according to the trigger information published yet another embodiment of the present invention, the mobile terminal and information distribution system in accordance with the control.

具体实施方式 detailed description

[0020] 图1示出根据本发明的一个具体实施方式的,在信息发布控制系统中根据用户终端类型发布信息的控制方法的流程图。 [0020] FIG. 1 shows one embodiment of the present invention, in the information distribution system control flowchart of a control method for the release of information based on the user terminal type. 图l示出根据本发明的一个具体实施方式的,在移动终端中,尤其是应用于所述移动终端的广告信息发布系统中根据触发信息发布信息的控制方法的流程图。 Figure l shows a specific embodiment of the present invention, in the mobile terminal, in particular applied to the advertisement information distribution system of the mobile terminal trigger information distribution control flowchart of the method in accordance with the information. 具体地,在本实施例中,首先通过执行步骤S200以及步骤S201判断是否存在触发信息,而所述广告信息发布系统根据所述触发信息用于指示发布广告信息。 In particular, in the present embodiment, by performing the first determination step S201 and the step S200 whether or not the trigger information is present, the advertisement information distribution system and information indicating advertising information according to the trigger. 本领域技术人员理解,为了基于所述移动终端精确地控制向用户发布广告的时机,所述控制系统以所述触发信息为触发条件向用户发布广告,换句话说,所述触发信息与发布广告信息的适当时机之间存在相应关系,只有当存在所述触发信息时所述控制系统才主动地向用户发布广告信息。 Those skilled in the art will appreciated that for the mobile terminal based on the timing accurately controlled advertising to a user, the control system of the advertising information to a user trigger a trigger condition, in other words, the trigger information and advertising there is a correlation between the appropriate time information, the trigger only when there is information to the control system before its own initiative users to publish advertising information. 进一步地,所述触发信息可以是单独的指令,例如,通过私有协议规定以控制帧的形式实现所述触发信息;也可以通过判断是否存在特定的其它指令来判断是否存在触发信息,例如,若监测所述移动终端发起与互联网的连接的请求信息,则判断存在所述触发信息。 Further, the trigger information may be a single instruction, for example, through a private agreement implemented in the form of a control frame, the trigger; it can also be determined by determining whether a particular instruction is present with other trigger information, e.g., if monitoring initiation request message of the mobile terminal connection to the Internet, it is judged that there is the trigger information. 本领域技术人员理解,是否存在所述触发信息可以由所述移动终端进行判断,然后将判断结果发送给所述控制系统;也可以由所述控制系统进行判断,这并不影响本发明的实质内容。 Those skilled in the art understand, the presence or absence of the trigger information may be determined by the mobile terminal, and then sends the determination result to the control system; may be determined by the control system, which does not affect the essence of the present invention content.

[0021] 具体地,在所述步骤S200中,判断所述移动终端中的一个或多个组件是否被操 [0021] In particular, said movable in the step S200, it is determined in the terminal whether one or more components are operated

作。 Make. 其中,所述组件至少可以包括用于所述移动装置的硬件以及客户端软件。 Wherein at least the assembly may include client software and hardware of the mobile device. 更为具体地, More specifically,

所述操作可以包括所述组件的安装、卸载以及任一或任多用户对所述移动终端的操作,优 The operation may include mounting the assembly, unloading and any one or any multi-user operating the mobile terminal, preferably

选地,所述控制系统可以结合所述移动终端的其它指令来判断所述组件是否被操作。 Alternatively, the control system instructs the mobile terminal to the other may be combined to determine whether the component is operating.

[0022] 执行所述步骤S200后,接下来执行所述步骤S201,具体地,在所述步骤S201中,若 [0022] After performing the step S200, executes the next step S201, specifically, in the step S201, if

所述一个或多个组件被操作,则确定存在所述触发信息。 The one or more components are operating, it is determined that the trigger information is present. 更为具体地,所述触发信息可以与 More specifically, the trigger information may be associated with

一个或多个组件的操作相对应,例如,若组件A被操作则确定存在触发信息A,若组件B被操 Operation of one or more components corresponding to, for example, when the operation assembly A is A trigger information is determined to exist, if the B component is operated

作则确定存在触发信息B,若组件A以及组件B先后被操作则确定存在触发信息C,若组件 The trigger for determining the presence information B, the component A and component B if has been determined that there is operated the trigger information C, if component

A、组件B以及组件C同时被操作则确定存在触发信息D。 A, component B and component C is determined that there are simultaneously operated trigger information D. 进一步地,本领域技术人员理解, Further, those skilled in the art understand,

操作多个组件或者多次操作同一个组件也可以引发多个触发信息,在此不予赘述。 Operating multiple components or multiple operations can also lead to the same component multiple trigger information, detailed descriptions are omitted.

[0023] 最后执行步骤S202,根据所述触发信息发布所述广告信息,优选地,可以事先建立 [0023] The final implementation step S202, according to the trigger information publishing the advertisement information, may preferably be established in advance

所述触发信息与所述广告信息的关联关系,根据在本步骤中根据该关联关系可以确定并发 Association with the trigger information of the advertisement information, may be determined according to the association relationship according to the present step in the concurrent

布所述广告信息。 The cloth advertising information. 本领域技术人员理解,通过触发信息确定被发布的广告信息可以提高被 Those skilled in the art will appreciate that increase by triggering information to determine advertisement information is released

发布信息的准确度,可以有针对性地发布广告,例如图2以及图3所示。 Post accuracy information to be released targeted advertising, for example 3 shown in FIG. 2 and FIG.

[0024] 在本实施例的一个变化例中,所述步骤S202变化为若存在触发信息,则发布广告 [0024] In one variation of this embodiment, the step S202 is changed to the trigger information, if present, the advertising

信息,本实施例与图1所示实施例的不同在于,在本变化例中所述触发信息只是发布所述 Different information, for example, the embodiment shown in FIG. 1 of the present embodiment is that, in the present embodiment the change in the release of the trigger information only

广告信息的触发条件,换句话说,所述广告信息根据实际需要不一定根据所述触发信息来 Advertisement information triggering condition, in other words, the advertisement information according to the trigger information according to the actual need not necessarily

确定,例如根据其他条件来确定,具体可以参考对图2或图3实施例的描述。 Determining, for example, determined according to other conditions, reference may be specifically described embodiment of FIG. 2 or FIG. 3 embodiment.

[0025] 上述图1概括地介绍了本发明的思路,下面通过更为具体的实施例来阐述本发 [0025] FIG 1 above overview of the idea of ​​the present invention, the following to illustrate the present invention more specifically through examples

明。 Bright. 首先,图2示出根据本发明的第一实施例的,在移动终端中,尤其是在应用于其中的广 First, FIG. 2 shows a first embodiment of the present invention, in the mobile terminal, in particular applied to a wide therein

告信息发布控制系统中根据触发信息发布广告信息的控制方法的流程图。 Advertisement flowchart information distribution system control method for controlling release of the advertisement information according to the trigger information. 具体地,在本实 In particular, in the present

施例中,首先执行步骤S210,判断所述移动终端中的用于所述移动终端的硬件是否被按动, Embodiment, the first execution step S210, the mobile terminal determines whether the mobile terminal hardware is pressed,

例如该移动终端的键盘或者按键是否被按动。 For example, the mobile terminal whether a keyboard or key is pressed. 具体地,在本实施例中,用户通过按动所述硬 In particular, in the present embodiment, the user presses the hard

件对所述移动终端进行操作,例如用户通过按动键盘输入文字符号,又例如用户通过按动 Member to operate the mobile terminal, for example by the user pressing the keyboard to enter text symbols, for example, another user by pushing

按键发起与互联网的连接,又例如用户通过按动触摸装置打开一个网页。 Key to initiate a connection to the Internet, and for example, a user touches the device by pushing open a web page. 进一步地,所述硬 Further, the hard

件被按动后向所述移动终端所包含的控制装置(例如智能手机芯片)发送相应的指令,通 After pressing member is the control device included in the mobile terminal (e.g., smart phone chips) transmits a corresponding instruction through

过监测是否接收到上述指令可以判断所述硬件是否被按动,若接收到上述指令则判断所述 By monitoring whether the command is received may determine whether the hardware is pressed, when receiving the above instruction is determined

硬件被按动;否则,判断所述硬件没有被按动。 Hardware is pressed; otherwise, determining whether the hardware has not been pressed. 其中,某些指令可能需要用户按动多个所述硬件来发出,例如,同时按住键盘上的"*"键和"#"键来连接互联网;又例如,通过按动键盘中的多个键来编辑关键字,这并不影响本发明的实质。 Wherein, some instructions may require the user to press a plurality of said hardware issue, for example, while holding down the "*" key and a "#" key on the keyboard to connect to the Internet; As another example, the plurality of pressing the keyboard key to edit keywords, this does not affect the essence of the invention.

[0026] 本领域技术人员理解,所述硬件在大部分时间里都处于没有被按动的状态,优选地,将没有被按动的状态作为所述硬件的基本操作状态,即常态下判断所述硬件没有被按动,当接收到上述指令后判断所述硬件被按动。 [0026] Those skilled in the art will appreciate that the hardware most of the time are in a state of not being pressed, preferably, is not substantially pressed state as the operating state of the hardware, i.e., the normal state is determined said hardware is not pressed, after receiving the instruction determines the hardware is pressed. 本领域技术人员也理解,在本实施例中,并不是将用户每一次对所述硬件的按动操作都作为对所述硬件的"按动",只有特定操作目的的按动操作才是本实施例中所述的"按动",例如,按动手机中键盘中的挂断键既可以用于挂断电话,也可以用于关闭网页,若假设所述信息发布控制系统在用户关闭网页后向其发布广告,则为了挂断电话而对挂断键的按动操作不是本实施例中所述的"按动",而为了关闭网页而对挂断键的按动操作是本实施例中所述的"按动",该次"按动"触发所述信息发布控制系统向上述手机发布广告信息。 Those skilled in the art will also be appreciated, in the present embodiment, not each time the user presses the operation of the hardware as the hardware are "pushing", only the specific operation of the pressing operation is the object of the present the embodiment of the "push", for example, pressing the phone keyboard can be used both for end key hang up and to be used to close the page, assuming that the information distribution system control user page Close after its advertising, to hang up the End key is pressed while the operation is not described in the present embodiment, "pushing", and in order to close the web page of the End key pressing operation of the present embodiment is in the "press", the second "push" information distribution control system triggers the advertising information to the phone. 更为具体地,用户可以通过多种按动方式对所述硬件进行操作,例如单次或连续两次按动所述硬件,又例如连续多次按动所述硬件,又例如长时间按住所述硬件。 More specifically, the user may be pressing by a variety of ways of operating the hardware, such as a single or continuous pressing the two hardware, and the hardware, for example, repeatedly pressing, and for example, the long press said hardware.

[0027] 接着执行步骤S211,若所述硬件被按动,则确定存在所述硬件指示信息。 [0027] then perform step S211, the if the hardware is pressed, it is determined that there is information indicating the hardware. 具体地, 在本实施例中,若步骤S210的判断结果是肯定的,即所述移动终端中的所述硬件被按动, 则确定存在所述硬件指示信息。 In particular, in the present embodiment, if the determination result in step S210 is affirmative, i.e., the hardware in the mobile terminal is pressed, it is determined that there is information indicating the hardware. 优选地,所述硬件指示信息用于指示所述硬件的参数规格, 其中,所述硬件的参数规格可以包括所述硬件的名称、硬件类型、制造商、品牌、工作状态(例如开启或关闭)以及所述移动终端的型号中的任一种信息或任多种信息。 Preferably, the indication information for indicating said hardware parameters of the hardware specification, wherein said hardware specification parameters may include the name of the hardware, the hardware type, manufacturer, brand, the operating state (e.g., open or closed) and any one or any of the model information of the mobile terminal in a variety of information. 例如,若用户通过触摸屏打开一个网页,则确定存在所述硬件指示信息(即触摸屏被点击);又例如,当用户通过键盘打开一个软件时,则确定存在所述硬件指示信息(即键盘被按动)。 For example, if a user opens a Web page via the touch screen, determining the presence of said hardware instruction information (i.e., the touch screen is clicked); another example, when the user opens a software keyboard, it is determined that there is the hardware instruction information (i.e., the keyboard is pressed move). 本领域技术人员理解,优选地,可以在所述硬件安装时(即产生一个硬件指示信息)读取所述硬件指 Those skilled in the art understand, preferably, when the mounting hardware (i.e., a hardware instruction information) reading said hardware means

示信息并记录在所述移动终端的存储器中,次优选地,也可以当所述硬件被按动(即产生另一个硬件指示信息)后读取所述硬件指示信息并将其记录在缓存中,这并不影响本发明的实质内容。 And shows information recorded in the memory of the mobile terminal, less preferably, may be pressed when the hardware (i.e., hardware to generate another indication information) is read after the hardware and indication information recorded in the cache this does not affect the substance of the present invention.

[0028] 然后进入步骤S212,根据所述硬件指示信息从所有备选广告信息中确定最合适发布的广告信息作为待发布广告信息。 [0028] then proceeds to step S212, the information indicative of the hardware according to the most appropriate release determining advertisement information to be distributed as the advertisement information from the advertisement information of all candidates. 具体地,在本实施例中,所述移动终端将所述硬件指示信息发送给所述信息发布控制系统,然后所述信息发布控制系统根据所述硬件指示信息从所有备选广告中确定最合适发布的广告信息作为待发布广告信息。 In particular, in the present embodiment, the mobile terminal indicating the hardware information to the information distribution control system and the control information release system hardware, according to the indication information determined from all candidates most suitable ad to be published as advertising information advertising information.

[0029] 更为具体地,本领域技术人员理解,为了提高广告的发布效果,本发明提供的信息 [0029] More specifically, those skilled in the art understand that, in order to improve the effect of advertising of the release, the present invention provides information

发布控制系统尽量地发布那些能被所述硬件所支持的广告信息,或者对于信息发布控制系 Distribution control system as much as possible the advertising information that can be supported by the hardware, or the control system for information dissemination

统而言利益最大化的广告信息,或者按照其他规则(例如随机规则)来发布广告信息,不论 For the system to maximize the benefits of advertising information, or in accordance with other rules (such as random rules) to publish a classified information, whether

按照哪种策略,都涉及到从多个备选广告信息中选择一个最符合该策略或者符合该策略的 According to what kind of strategy involves selecting from a number of alternative advertising information in one of the most consistent with the policy or the policy in line with

广告信息予以发布,所以本步骤能够完成这个功能。 Advertising information to be released, so this step can perform this function. 优选地,所述备选广告信息是多个,但 Preferably, the candidate is a plurality of advertisement information, but

也不排除只有一个备选广告信息的可能性,这并不影响本发明的实质内容,在此不予赘述。 Only one candidate does not rule out the possibility of advertising messages, this does not affect the substance of the present invention, not described herein.

[0030] 例如,用户通过按动所述移动终端包含的键盘打开一个网页,该网页包含一个尺 [0030] For example, a user of the mobile terminal by pressing the keypad opening comprises a page that contains a foot

寸为全屏的广告位,因此所述信息发布控制系统需要获取所述移动终端的显示装置的分 Inch full screen ad slots, so the system needs to acquire control information publishing division of the display device of the mobile terminal

辨率,这样可以使得向所述移动终端发布的全屏广告信息的分辨率与所述移动终端的显 Significant resolution, which may cause the release full-screen advertisement information to the mobile terminal, the mobile terminal resolution

示装置的分辨率相一致或者最接近,具体地,通过获取Http协议的头域(Header)中的 Resolution of the display device coincides with or is closest to, in particular, by obtaining Http protocol field in the header (Header)

"User-Agent"参数可以知道所述移动终端的型号,然后根据所述移动终端的型号查找其所 "User-Agent" can know the model parameters of the mobile terminal, according to which it is and then find the model of the mobile terminal

9包含的显示装置的分辨率。 The resolution of the display device 9 included. 又例如,若所述硬件指示信息指示所述硬件的生产商是某一公司,则可以将该公司的广告信息确定为所述待发布广告。 As another example, if the hardware indication information indicates that the hardware is manufactured by a company, it is possible to determine the information to the company's advertising to be advertising. 又例如,若所述硬件指示信息指示所述移动终端所包含的摄像装置的像素较低,则可以将数码相机广告或者带高像素摄像头的手机广告确定为所述待发布广告信息。 As another example, if the hardware lower pixel indication information indicates that the mobile terminal comprises the image pickup device, the advertisement or may be a digital camera with a high pixel camera phone ads determined to be the advertising information. 又例如,用户通过按动所述移动终端所包含的音量控制键将音量关闭,则此时所述硬件指示信息指示所述移动终端所包含的音响装置处于关闭的工作状态,因此所述信息发布控制系统确定不含有声音的广告信息作为待发布广告信息。 As another example, a user volume included in the mobile terminal by pressing the volume control key is off, at this time the hardware device indicative of the acoustic information indicating the mobile terminal included in a closed working condition, so the information publishing control system determines advertisement information does not contain the sound to be as advertising information.

[0031] 最后执行步骤S213,发布所述待发布广告信息。 [0031] The last execution step S213, the release of the information to be advertising. 具体地,在本实施例中,将通过执行步骤S212所确定的所述待发布广告信息向所述移动终端发送,例如通过WAP协议将所述广告信息对应的数据发送至所述移动终端,相应地所述移动终端中的接收处理装置将根据所接收到的数据显示这些数据对应的广告信息。 In particular, in the present embodiment, the determined by executing step S212 transmits advertisement information to be distributed to the mobile terminal, for example, by WAP protocol information corresponding to the advertisement data to the mobile terminal, the corresponding reception processing apparatus to the mobile terminal advertisement information corresponding to the data according to the received display data. 本领域技术人员可以结合现有技术实现本步骤,在此不予赘述。 Those skilled in the art can implement the steps in conjunction with the prior art, not described herein.

[0032] 具体地,本领域技术人员理解,上述步骤S210可以被归纳为用于所述移动终端的硬件的状态是否发生变化,例如上述描述的硬件被按动的情况。 [0032] In particular, those skilled in the art will appreciate that the above step S210 can be summarized for the hardware of the mobile terminal whether the status change, for example, the hardware described above is pressed in. 在按键被"按动"的情况中, 该按键下方的电路模块会产生一个电信号并发送至处理芯片或控制装置中,从而使得所述处理芯片或控制装置可以根据该按键的变化来作出相应的处理,例如发布一个与按键动作相适应的广告信息。 In the case where the button is "pressed", the button below the circuit module generates an electrical signal and sent to the processing chips or the control device, so that the processing chips or the respective control means may be made according to a change of the button processing, such as advertising, information dissemination and a key action to adapt.

[0033] 更具体地,本领域技术人员理解,所述用于所述移动终端的硬件可以是所述移动终端固有的硬件,例如与所述移动终端的其它部件固定在一起而不可拆分的硬件,或者虽然可以拆分但是所述移动终端必不可少的一部分;该硬件也可以是可以独立于所述移动终端存在的硬件,例如可以从所述移动终端上卸载该硬件,被卸载后的该硬件可以被用于另一个移动终端上或者被用于其它设备上,这并不影响本发明的实质内容,在此不予赘述。 [0033] More specifically, those skilled in the art will appreciate that the hardware for the mobile terminal may be a mobile terminal-specific hardware, such as the mobile terminal with the other components are secured together while undetachable hardware, or can be resolved although the part of the mobile terminal, but essential; the hardware may be independent of the presence of the mobile terminal hardware, for example, can be unloaded from the hardware on the mobile terminal, after being unloaded the hardware may be used for another mobile terminal or other device is used, this does not affect the substance of the present invention, not described herein. [0034] 根据上述表述,在本实施例的一个具体变化例中,所述步骤S210可以变化为判断所述硬件是否被点击,相应地,所述步骤S211变化为"若所述硬件被点击,则确定存在所述硬件指示信息"。 [0034] According to the above statements, in a particular variant of the embodiment, the step S210 may be changed to determine whether the hardware is clicked, accordingly, the change in step S211 is "if the hardware is clicked, determining the presence of said hardware instruction information. " 例如,当用户点击手机的静音按键或关闭屏幕按键时,确定存在所述硬件指示信息;又例如,当所述硬件是一块触摸屏装置时,则当用户通过手写笔或者手指点击所述触摸屏时也会产生"存在所述硬件指示信息"的结果。 When another example, when the hardware device is a touch screen, then when the user clicks the stylus or touch screen by fingers; e.g., when the user clicks the phone off the mute button or screen buttons, determining the presence of said hardware instruction information will produce a result "indicates the presence of the hardware information". 本领域技术人员结合现有技术以及上述实施例可以实现其它类似的变化例,在此不予赘述。 Those skilled in the art in conjunction with the prior art and the above embodiments may implement other similar variations, not described herein.

[0035] 而在本实施例的另一个变化例中,所述步骤S210变化为判断所述硬件是否被卸载,相应地,所述步骤S211变化为若所述硬件被卸载,则确定存在所述硬件指示信息。 [0035] In yet another variation of this embodiment, the step S210 is changed to the determination whether the hardware is unloaded, and accordingly, the change in step S211 if the hardware is unloaded, the presence is determined hardware instructions. 例如,当连接所述移动终端的配件被卸载时,则确定存在所述硬件指示信息。 For example, when connected to the mobile terminal fitting is unloaded, it is determined that there is information indicating the hardware. 例如,若连接手机的耳机被卸载,则可以向该手机发布不含声音效果的广告信息;又例如,若连接手机的充电装置被卸载,则可以向该手机发布手机电池广告。 For example, if the phone headset connector is unloaded, it can contain advertising information to the phone sound effects; As another example, if the phone is connected to the charging device is unloaded, the cell phone can publish advertisements to the mobile phone.

[0036] 而在本实施例的又一个变化例中,所述步骤S210变化为判断所述硬件是否被安装,相应地,所述步骤S211变化为若所述硬件被安装,则确定存在所述硬件指示信息。 [0036] In still another variant embodiment of the present embodiment, the step S210 to determine whether the change in the hardware is installed, accordingly, the change in step S211 if the hardware is installed, it is determined that there is the hardware instructions. 例如,登录互联网需要通过数字签名认证,则当用户把含有数字签名的可移动存储卡(例如SecureDisk(SD) 、MultiMediaCard(匪C) 、CompactFlash (CF) 、MemoryStick(MS)以及新出的xD-Picture Card)插入所述移动终端时,则确定存在所述硬件指示信息;相应地,针对插入所述存储卡的触发信息发布一个与提供数字签名服务的厂商有关的广告信息;在另一个变 For example, access to the Internet need digital signature authentication, when a user has a digital signature to a removable memory card (e.g. SecureDisk (SD), MultiMediaCard (bandit C), CompactFlash (CF), MemoryStick (MS) and new out xD- Picture card) is inserted into said mobile terminal, determining the presence of said hardware instruction information; correspondingly, advertising information relating to the vendors to provide a digital signature for the trigger service information into said memory card; in another variant

10化例中,针对插入所述存储卡的触发信息发布一个使用该存储卡的数码相机有关的广告信息,这并不影响本发明的实质内容,在此不予赘述。 10 of the cases, the publisher for the insertion of the memory card information to trigger a memory card of a digital camera advertising information related to the use, this does not affect the substance of the present invention, not described herein. 另一方面,又例如,若用户在手机上连接耳机线或数据连接线,则确定存在所述硬件指示信息,进而可以向该手机发布手机蓝牙配件的广告信息。 On the other hand, another example, if the user connects headset lines or data lines connected to the phone, it is determined that the hardware is present indication information, advertising information may further Bluetooth accessory to the mobile phone handset.

[0037] 类似地,作为图1所示实施方式的一个具体实施例,图3示出根据本发明的第二实施例的,在移动终端中,尤其是应用于其中的信息发布控制系统中根据触发信息发布信息的控制方法的方法流程图。 [0037] Similarly, as the embodiment shown in FIG. 1 a particular embodiment, FIG. 3 shows a second embodiment of the present invention, in the mobile terminal, which is applied in particular information distribution control system according to information distribution method for triggering control method for an information flow chart. 在本实施例中,首先执行步骤S220,判断所述客户端软件是否被激活。 In the present embodiment, performed first step S220, the determining whether the client software is activated. 具体地,若所述客户端软件被用户启动或者自行启动,则确定所述客户端软件被激活,例如用户启动浏览器软件,则确定该浏览器软件被激活;又例如,杀毒软件在所述移动终端启动时自行启动,则确定该杀毒软件被激活;又例如,下载软件监视到用户点击网页中的文件下载链接后自行启动,则确定该下载软件被激活。 In particular, if the client software is started or the user itself started, it is determined that the client software is activated, the user starts the browser software, for example, it is determined that the browser software is activated; another example, the antivirus software start on its own when the mobile terminal starts, it is determined that the antivirus software is activated; another example, downloading software to monitor web page after a user clicks on a file download link to start on its own, it is determined that the downloaded software is activated. 而在本实施例的一个变化例中,根据所述客户端软件的界面是否位于所有(活动)窗口(图层)的顶层来判断所述客户端软件是否被激活,具体地,若所述客户端软件的界面位于所有活动窗口的最上面(顶层),则确定所述客户端软件被激活;否则,判断所述客户端软件没有被激活,这样避免广告被其它图层中的界面所遮挡,从而保证发布效果。 In a variation of this embodiment, according to the client software is located at the interface of all the (active) window (layers) of the top layer to determine whether the client software is activated, in particular, if the client client software interface all active windows located in the uppermost (top), it is determined that the client software is activated; otherwise, determining that the client software is not activated, thus avoiding another ad is blocked by the layer interface, thus ensuring the release effect. 进一步地,本领域技术人员结合现有技术可以根据更多的因素确定所述客户端软件被激活,在此不予赘述。 Further, those skilled in the art in conjunction with the prior art can be determined according to the client software is activated more factors, not repeated herein.

[0038] 接着执行步骤S221,若所述客户端软件被激活,则确定存在所述客户端软件指示 [0038] Next to step S221, and if the client software is activated, it is determined that there is an indication of the client software

信息。 information. 然后进入步骤S222,根据所述客户端软件指示信息从所有备选广告信息中确定最合 Then proceeds to step S222, the instruction information to the client software determines the best fit information from all candidate ads

适发布的广告信息作为待发布广告信息。 Suitable to be published as advertising information advertising information. 具体地,在本实施例中,所述移动终端将所述客户 In particular, in the present embodiment, the mobile terminal of the client

端软件指示信息发送给所述信息发布控制系统,然后所述信息发布控制系统根据所述客户 Client software instruction information to the information distribution control system, then the information distribution control system according to the client

端软件指示信息从所有备选广告中确定最合适发布的广告信息作为待发布广告信息。 End software instructions to determine the most suitable to be published as advertising information advertising information from all candidate advertising. 更为 More

具体地,本领域技术人员理解,为了提高广告的发布效果,本发明提供的信息发布控制系统 In particular, those skilled in the art understand, in order to enhance the release effect of advertising, the present invention provides the information distribution control system

尽量地发布那些能被所述客户端软件所支持的广告信息,或者对于信息发布控制系统而言 Try to publish ads that information can be supported by the client software, or for information distribution control system

利益最大化的广告信息,或者按照其他规则(例如随机规则)来发布广告信息,不论按照哪 Advertising information to maximize the benefits, or to publish a classified information in accordance with other rules (such as random rules), regardless of where in accordance with

种策略,都涉及到从多个备选广告信息中选择一个最符合该策略或者符合该策略的广告信 Kind of strategy involves selecting from a number of alternative advertising information in one of the most consistent with the policy or the policy in line with the letter ad

息予以发布,所以本步骤能够完成这个功能。 Information to be released, so this step can perform this function. 优选地,所述备选广告信息是多个,但也不排 Preferably, the candidate is a plurality of advertisement information, but not row

除只有一个备选广告信息的可能性,这并不影响本发明的实质内容,在此不予赘述。 The possibility of an alternative advertisement information only, this does not affect the substance of the present invention, not described herein.

[0039] 在本实施例中,优选地,所述客户端软件指示信息包括所述客户端软件的版本号 [0039] In the present embodiment, preferably, the indication information includes client software version number of the client software

以及所述客户端软件的名称。 And the name of the client software. 在这样的实施例中,结合上述步骤S222可以确定这样的与所 In such an embodiment, the binding may be determined so that the above-described step S222 and the

述触发信息相适应的广告信息,例如,根据所述客户端软件的名称可以获取所述客户端软 Said advertising information adapted to trigger, for example, under the name of the client software the client can obtain soft

件的提供商,然后发布该提供商的其余客户端软件的广告信息。 Providers pieces, and advertising information the rest of the client software provider. 又例如,不同版本的杀毒软 As another example, different versions of antivirus software

件的界面中的广告位大小不同,则根据该杀毒软件的版本号确定其界面中广告位的大小, Different slot sizes in the interface member, the size of which is determined in accordance with the interface slot version number of the antivirus software,

然后将该尺寸为该广告位大小的广告信息确定为所述待发布广告信息;又例如,不同版本 Then the size of the advertisement information for the ad slot size is determined as the advertisement information to be distributed; As another example, different versions

的杀毒软件所对应的用户需求不同,若该杀毒软件的版本为企业版本,则将高档软件广告 Different antivirus software corresponding to the user's needs, if the version of the antivirus software for the enterprise edition, high-end software will be advertising

确定为所述待发布广告,若该杀毒软件的版本为个人版本,则将常用软件广告确定为所述 To be identified as the advertising, if the version of the antivirus software for personal version of the software will be used to determine the ad

待发布广告信息。 Be advertising information. 又例如,视频播放软件所支持的媒体文件格式有限,则获取该视频播放软 As another example, limited video playback software supported media file formats, then get the video player software

件的名称后,根据该名称确定该视频播放软件所支持的媒体文件格式信息,然后将格式可 After parts of the name, the name of the file format information to determine media video player software support in accordance with, and then formats

以被该视频播放软件所支持的广告信息确定为所述待发布广告信息,以确保视频格式的广 OK to advertising information is supported by the video player software to be the advertising information to ensure wide video format

告信息被正确地显示。 Advertisement information is displayed correctly. [0040] 而在一个变化例中,所述客户端软件指示信息包括其他信息,例如通过所述客户端软件发布广告的历史信息、通过所述客户端软件被访问广告的历史信息以及所述客户端软件所获取的关键字信息。 [0040] In one variation, the client software instruction information includes other information such as the history information by the advertising client software, by the client, and the client software history information is accessed ad end software acquired keyword information. 例如,资源搜索软件被激活后,所述客户端指示信息可以包括该资源搜索软件所获取的用户输入的搜索关键词,这样,通过该搜索关键词可以知道用户的兴趣爱好,进而根据用户的兴趣爱好发布用户感兴趣的广告信息;又例如,下载软件的界面中包含广告位,该下载软件被激活后,所述客户端指示信息可以包括通过该下载软件发布广告的历史信息或者通过所述客户端软件被访问广告的历史信息,结合所述历史信息来确定所述待发布广告信息,从而避免向用户发布重复的广告;又例如,用户通过所述客户端软件输入用户名和密码以登录相应的系统,则所述客户端软件指示信息包括上述用户名,其中,该用户名是该用户身份的关键字信息。 For example, the resource search software is activated, the client information indicative of the resource may include a user input search software acquired search keyword, so that, by the keyword search can know the user's interests, interests of users in accordance with further Hobbies advertising information of interest to the user; after another such as downloading software interface contains advertising, download the software is activated, the client instruction information may include historical information on advertising by downloading the software or by the client client software is accessed advertisement history information, combined with the history information to determine the advertising information to be released, in order to avoid duplicate publish advertisements to users; another example, a user by the client software to enter a user name and password to log the corresponding system, the client software instruction information includes the name of said user, wherein, the user name is user identity information of the key.

[0041] 进一步地,本领域技术人员理解,在另一个变化例中,所述客户端软件指示信息还可以包括该客户端软件所对应的移动终端的其他硬件和/或软件有关的信息。 [0041] Furthermore, those skilled in the art understand, in another variant embodiment, the client software may also include information indicating information about hardware of other client software corresponding to the mobile terminal and / or software. 例如,可以包括所述移动终端的品牌信息,从而针对Nokia的手机发布诺基亚公司主推的音乐服务有关的广告信息或者诺基亚公司制作的公益广告,从而加深该移动终端的持有者对诺基亚公司的忠诚度;又例如,可以包括所述移动终端的型号信息和/或该移动终端所运行的操作系统版本的信息,从而可以从多种格式的广告信息中选择最适合所述移动终端播放的格式来播放广告信息以便达到最好的广告效果,例如通过所述移动终端型号判断该终端支持动画,而优选地播放动画格式的广告信息。 For example, you can include brand information of the mobile terminal, so the main push release Nokia's music service or advertising information about Nokia making PSAs for Nokia mobile phones, thus deepening the holder of the mobile terminal of loyalty to Nokia degree; turn, may include information such as model information or the mobile terminal / mobile terminal to run the operating system version, which can select the most suitable from the mobile terminal displays the advertisement information in multiple formats to format play advertisement information to achieve the best advertising effect, e.g., by the mobile terminal determines that the terminal type supports animation, and preferably displays the advertisement information of the animation format. 在又一个变化例中,所述客户端软件指示信息还可以包括该客户端软件所在移动终端所加入的移动网络的运营商的信息,例如其指示所述移动网络由中国移动公司或中国电信公司提供,基于这样的客户端软件指示信息可以选择与该运营商有关的广告信息,例如中国电信推出的"189"网络的促销广告等;又例如其指示正在为所述移动终端提供通信服务的基站(即所述移动终端在所述基站的覆盖范围内)的唯一编号,从而基于这样的客户端软件指示信息可以选择与所述基站所在地域有关的广告信息,例如选择"北京"地域优选播放的广告信息等等。 In yet another variation, the client software may also include information indicative of information carriers the mobile terminal where the client software of the added mobile network, for example, indicating that the mobile network or by the China Mobile China Telecom provided, based on the information indicating the client software can choose the advertising information concerning the operator, such as China Telecom launched the "189" network promotional advertising; another example which indicates that the base station is providing communication services to the mobile terminal (i.e., the mobile terminal within the coverage area of ​​the base station) a unique number, information indicating that the base station may select the geographical location of the advertisement information based on the related client software, for example, selecting "Beijing" play area is preferably advertising information and so on.

[0042] 最后执行步骤S223,向所述客户端软件发布所述待发布广告信息。 [0042] The last execution step S223, the client software to publish the advertisement information to be released. 具体地,在本实施例中,在所述客户端软件的界面中所包含广告位发布所述待发布广告,从而产生该广告信息在所述客户端软件中被播放的情况,例如形成在移动终端的显示屏幕上运行一个客户端软件(例如金山词霸或者MS Office软件),而该客户端软件中的某一个部位或多个部位显示一个或多个广告信息。 In particular, in the present embodiment, the client interface software publisher ad slots included in the advertisement to be distributed to generate where the advertisement information is broadcast in the client software, for example, a mobile running a client software (e.g. MS Office powerword or software) on the display screen of the terminal, and a certain portion of the client software or a plurality of locations or a plurality of advertisement information displayed. 进一步地,本领域技术人员理解,在一个变化例中,也可以通过所述客户端软件创建或调用一个新的界面来显示所述待发布广告信息,例如在所述客户端软件的窗口之上又出现一个新窗口(Window)且该新窗口全部或部分显示一个或多个广告信息,而优选地,关闭所述新窗口后所述客户端软件没有发生任何变化。 Further, those skilled in the art will appreciated that in a variation of the embodiment, or may be invoked to create a new interface to display the advertisement information to be distributed by the client software, for example the client software on a window and a new window (window) and all or part of the new window display one or more advertisement information appears, and preferably, after closing the new window of the client software without any change. 本领域技术人员可以结合现有技术实现本步骤,在此不予赘述。 Those skilled in the art can implement the steps in conjunction with the prior art, not described herein.

[0043] 在本实施例的一个变化例中,上述步骤S220变化为判断所述客户端软件是否被调用,相应地,所述步骤S221变化为若所述客户端软件被调用,则确定存在所述客户端软件指示信息。 [0043] In one variation of the present embodiment, the above-described step S220 to determine whether the change of the client software is called, respectively, the step S221 is changed if the client software is called, it is determined that the presence of said client software instructions. 本领域技术人员理解,一个软件在运行过程中可能会调用其它软件或者其本身以完成一定的功能,例如浏览器可以调用下载软件来下载文件,又例如浏览器可以调用文字处理软件来在线打开文档,又例如电子书阅读软件可以调用音乐播放软件来播放电子书的声音特效,又例如软件管理软件可以调用其它软件的安装以及卸载软件。 Those skilled in the art will understand that a software during operation may call other software or their own to complete certain functions, such as the browser can invoke to download software to download files, but also for example the browser can call the word processor to open a document online , such as e-book reading software and can be called music player software to play the e-book sound effects, such as software and call management software can install other software, and uninstall the software. 具体地,在本 In particular, in the present

12实施例中,如所述客户端软件被调用,则针对被调用的所述客户端软件发布与其相关的广告信息,例如,若音乐播放软件被调用,则可以向所述移动终端发布音乐会的广告信息;又例如,若下载软件被调用,则发布适合在该下载软件界面的广告位中发布的广告信息。 Example 12, as the client software is called, the associated advertisement publishing information for the client software is called, for example, when the music playing software is called, may be issued to the mobile terminal concert advertising information; another example, if the downloaded software is called, published for advertising information published in the advertising download software interface. [0044] 而在本实施例的另一个变化例中,上述步骤S220变化为判断是否存在调用所述客户端软件的指令,相应地,所述步骤S221变化为"若存在调用所述客户端软件的指令,则确定存在所述客户端软件指示信息"。 [0044] In yet another variation of this embodiment, the above-described step S220 to determine whether a change instruction to call the client software exists, accordingly, a change in the step S221 is "if a call to the client-side software present instruction, it is determined that the presence of the client software instruction information. " 本领域技术人员理解,所述客户端软件通过指令被调用,有时被调用的所述客户端软件可能不存在或者不能正常运行,例如,浏览器通过指令调用音频播放软件以播放一段背景音乐,若本地以及远程都不存在与该背景音乐对应的音频播放软件,则浏览该页面时无法听到所述背景音乐。 Those skilled in the art will appreciate that the client software is invoked by a command, the client software may be invoked may not exist or is not functioning properly, e.g., the browser invokes the audio player software instructions to play a background music, if local and remote background music does not exist in the corresponding audio player software, you can not hear the background music while browsing the page. 例如可以生成run命令来调用所述音频播放器,根据该run命令确定存在与该音频播放器相应的指示信息,进而可以向所述移动终端发布与所述音频播放软件相适应的广告信息。 It may be generated, for example, the run command to invoke the audio player, determining the presence of the corresponding indication information to the audio player, in turn, may publish the advertisement information to the audio playback software adapted to the mobile terminal based on the run command.

[0045] 而在本实施例的又一个变化例中,上述步骤S220变化为判断在所述客户端软件的用户交互界面中是否接收到用户点击的操作,相应地,上述步骤S221变化为"若在所述客户端软件的用户交互界面中接收到用户点击的操作,则确定存在所述客户端软件指示信息"。 [0045] In still another variation of the present embodiment example, the above-described step S220 to determine whether the change in the received user interface of the client software to operate a user clicks, accordingly, a change in the step S221 is "if receiving the operation of the user clicks on the client user interface software, determining the presence of the client software instruction information. " 本领域技术人员理解,用户通常通过鼠标、键盘或者触摸输入装置完成在交互界面中的点击操作,而这样的点击操作通过输入中断的方式可以被处理芯片或其它控制装置所接收,从而可以实现针对上述交互界面的点击操作。 Those skilled in the art understand, the user is usually done click operation in an interactive interface through a mouse, keyboard or a touch input device, and this click operation through the input interruption manner can be received by processing chip or other control devices, can be achieved for click the operation of the interactive interface. 本领域技术人员结合现有技术以及上述实施例可以实现这样的变化,在此不予赘述。 Those skilled in the art in conjunction with the prior art and the above embodiments may be implemented such variations, not described herein.

[0046] 本领域技术人员理解,优选地,所述客户端软件至少包括脚本语言或者动态链接 [0046] Those skilled in the art understand, preferably, the client software includes at least a scripting language or dynamic link

库或者其他常用的客户端软件,例如移动终端中所使用的MS Office软件或者各种游戏软 Library or other common client software, such as MS Office software used in the mobile terminal or various game software

件等。 And so on. 具体地,脚本语言至少可以用于实现动态页面,一段实现具体功能的脚本语言可以被理解为一个独立的客户端软件。 Specifically, at least a scripting language can be used to implement dynamic pages, scripting language for a specific function can be understood as a standalone client software. 所述动态链接库通常被移动终端或移动终端中的其他组件 The dynamic link library is typically a mobile terminal or other components of the mobile terminal

调用来实现各种功能,例如与服务器端通讯,被调用的动态链接库本身或者与调用其的组件或程序也可以被理解为一个独立的客户端软件,这并不影响本发明的实质内容,在此不予赘述。 Calls to achieve a variety of functions, such as communication with the server, is called dynamic link library itself or its components or the calling program can also be understood as a standalone client software, which does not affect the substance of the present invention, not described herein.

[0047] 在上述图2、图3所示实施例的一个变化例中,不论通过所述硬件或客户端软件被 [0047] In one variation of this embodiment 2, FIG. 3 shown in the above figures, regardless of the hardware or by the client software is

触发,所述移动终端均主动获取该移动终端的相关信息,并主动传送给一个广告发布系统, Triggering the mobile terminal are actively obtain information about the mobile terminal and sent to a proactive advertising system,

例如一个由广告服务商运营的广告服务器。 For example, an ad server operated by advertising service providers. 在这样的变化例中,所述广告发布系统接收来 In such an embodiment variation, the system receives advertising

自所述移动终端的上述信息,并直接从中获取了与所述移动终端有关的信息,例如所述移 It said information from said mobile terminal, and directly derive information associated with the mobile terminal, for example, the shift

动终端的型号、厂商、所加入的移动网络、运行于其中的客户端软件的版本号、客户端软件 Models of mobile terminal vendors, added the mobile network, which runs on the client software version number, the client software

所正在处理的关键字等信息,也可以是与所述移动终端有关的网络信息,例如该移动终端 The key information being processed and the like, or a network information associated with the mobile terminal, the mobile terminal e.g.

所在移动网络是否繁忙等等。 Where the mobile network is busy, and so on. 相应地,基于这些信息可以选择最适合的广告信息予以发布, Accordingly, the advertisement information based on the information you can choose the most suitable to be released,

例如步骤S212或者S222所示,在此不予赘述。 For example, step S212 or S222, the detailed descriptions are omitted. 进一步地,本领域技术人员理解,这样的变 Further, those skilled in the art will appreciate that such variations

化例与现有技术存在较大差别,现有技术往往由所述广告发布系统自行基于来自移动终端 There is a big difference with the embodiment of the prior art, the prior art often advertised by the mobile terminal from a system based on their own

的信息分析所需要的信息,移动终端处于被动的地位;而本变化例则由移动终端主动地传 Information required for the analysis of the information, the mobile terminal in a passive position; and variations of the present embodiment transmitted by the mobile terminal actively

送其希望广告发布系统获知的信息,移动终端处于主动地位,且所述被发布的广告信息与 Want to send advertising information which is known to the system, the mobile terminal is in active position, it is released and the advertisement information and

所述移动终端正在进行的操作具有更大的关联性,可以达到更好的广告效果。 The mobile terminal has a larger ongoing operation of relevance, you can achieve better advertisement effect.

[0048] 作为图1所示实施方式的变化例,图4示出根据本发明的第三实施例的,在移动终 [0048] As a variation of the embodiment shown in FIG. 1, FIG. 4 shows a third embodiment of the present invention, the mobile terminal

端中,尤其是应用于其中的信息发布控制系统中根据触发信息发布信息的控制方法的方法流程图。 It ends, wherein in particular applied to information distribution system control method according to a flowchart trigger information distribution control method of the information. 在图1所示实施方式的基础上,在执行所述步骤S233之前,首先执行步骤S231,判断当前情况是否符合限制发布广告信息的条件。 On the basis of embodiments shown in the embodiment of FIG. 1, prior to performing the step S233, the first step S231, the current situation is determined whether the conditions of the advertising information. 若所述步骤S231的判断结果是肯定的,则不再执行其他步骤,本流程结束;否则,若所述步骤S231的判断结果是否定的,即不存在限制发布广告信息的条件,则进入所述步骤S232。 If the judgment result of step S231 is yes, then no additional steps, and the flow ends; otherwise, if the judgment result of step S231 is negative, that is, conditions advertising information does not exist, then enter the said step S232. 本领域技术人员理解,所述步骤S232、S233 至少可以参考图1所示步骤S200、S201以及S202实现,不予赘述。 Those skilled in the art will appreciate that the steps S232, S233 may refer to at least a step shown in FIG. 1 S200, S201 and S202 to achieve, not repeated here.

[0049] 根据不同厂商或广告服务商或者用户对本发明提供的移动终端配置的不同,可以多种方式实现所述步骤S231。 [0049] The different mobile terminals from different vendors or service providers or advertisers of the present invention provides the user configuration, the step S231 may be implemented in various ways. 在本实施例中,优选地,将从当地时间22:00〜6:00设置为限制发布广告信息的条件,则在此时间段内不会根据本发明提供的技术方案来发布广告信息。 00~6:: embodiment, preferably, from 22 in the present embodiment Local conditions 00 set to limit the advertising information, this time period is not advertising information according to the technical solution provided by the invention. 本领域技术人员理解,移动终端可以通过自身时钟来获取时间,也可以从一个服务器中获取该服务器的标准时间,从而与所述条件进行比较。 Those skilled in the art understand, the mobile terminal may be acquired by the own clock time, the standard time can be acquired from a server in the server, so that compared with the condition. 在一个变化例中,所述移动终端提供一个设置选项来区别是否限制发布广告信息,如果该选项的值为"1 ",则表明在任何情况下都不发布广告信息。 In a variant embodiment, the mobile terminal provides options to distinguish whether a set limit advertising information, if the option is "1", it indicates that no advertising information in any case. 在又一变化例中,将所述移动终端的工作模式为"会议模式"时作为限制发布广告信息的条件。 In yet another variant embodiment, the operation mode of the mobile terminal as a limiting condition when the advertising information "meeting mode." 本领域技术人员结合现有技术及上述实施例可实现多种变化,并不影响本发明的实质内容。 Those skilled in the art in conjunction with the prior art and the above-described embodiments may implement a variety of changes, it does not affect the substance of the present invention.

[0050] 进一步地,本领域技术人员理解,上述图l至图4对本发明提供的移动终端,尤其是置于所述移动终端的广告信息发布控制系统所采用的控制方法进行了描述。 [0050] Further, those skilled in the art will appreciate that the above mobile terminal of Figure l to 4 of the present invention provides, in particular, is disposed in the mobile terminal advertisement information distribution system control method used is described. 实际上,上述广告信息发布控制系统可以被理解为下述图6或图7所描述的控制装置(未示出,标号应该为4),而优选地,该控制装置与所述移动终端之外运行的一个广告服务系统相配合来发布广告信息,该广告服务系统通常由一个广告服务商所维护,且此时该控制装置可以被理解为所述广告服务系统的一个客户端或组成部分。 Indeed, the above-described advertisement information distribution control system can be understood as the control device 6 or FIG. 7 described below FIG (not shown, reference numeral should be 4), and preferably, beyond the control apparatus and the mobile terminal running a service advertisement system cooperate to advertising information, the advertising system is usually maintained by an advertising service provider, and the control means at this time can be understood as a client terminal of the ad serving system or components. 次优地,该控制装置也可以独立地运行于所述移动终端内,例如其包括一个包含了多条广告数据的数据库,此时该控制装置可以被理解为一个可以独立运行的广告信息发布控制系统。 Suboptimal, the control means may be operated independently in the mobile terminal, for example, comprising a database comprising a plurality of pieces of advertisement data, in which case the control means may be understood as an advertisement information distribution control can be run independently system. 而在又一个变化例中,所述信息 In yet another variation embodiment, the information

发布控制系统可以直接运行于一广告服务商所维护的服务器中并通过网络与所述移动终端通讯,在此不予赘述。 Posted control system can be run directly on a server maintained by advertising service providers and through the network and the mobile communication terminal, not repeated herein.

[0051] 图5示出根据本发明的另一个具体实施方式的,移动终端根据触发信息发布信息的网络拓扑图。 [0051] FIG. 5 shows, the mobile terminal network topology information according to the trigger information released in accordance with another embodiment of the present invention. 具体地,在本具体实施方式中,用户5对手机9进行操作,其中,所述手机9 包括一个或多个组件,若所述用户5对所述手机9中的一个或多个组件进行操作,则确定存在触发信息,其中,所述触发信息用于指示发布广告,且优选地,所述触发信息包括组件指示信息;进一步优选地,所述组件包括用于所述手机9的硬件以及客户端软件,相应地,所述组件指示信息包括所述硬件指示信息以及所述客户端软件指示信息。 In particular, in the present embodiment, the user 5 to operate mobile phone 9, wherein the mobile phone comprises one or more components 9, if the user 5 to 9 a pair or more components of the mobile phone operation , it is determined that the trigger information is present, wherein, the triggering information indicating advertising, and preferably, the trigger information includes information indicating assembly; more preferably, the said assembly comprising a hardware and customer phone 9 client software, respectively, said assembly comprising a indication information indicating the hardware information and the client software instructions. 更为具体地,若所述用户5对所述硬件进行按动、点击、卸载以及安装,或者所述客户端软件被激活、调用、存在调用所述客户端软件的指令以及在所述客户端软件的用户交互界面中接收到用户点击操作,则相应地确定存在所述硬件指示信息或者所述客户端软件指示信息。 More specifically, if the user 5 the pressing hardware, click, unloading and installation, or the client software is activated, calls, there is an instruction to call the client software at the client, and software user interface receiving a user's click operation, determine the presence of the corresponding indication information of the hardware, or the client software instructions. 本领域技术人员理解,尽管图5中并未示出操作这些组件的过程,但这些操作可以被获取。 Those skilled in the art understand, although not shown in FIG. 5, the operation of these components, but these operations may be acquired. [0052] 进一步地,所述手机9将所述硬件指示信息及客户端软件指示信息发送给所述信息发布控制系统1,其中所述手机9可以通过移动网络经WAP网关接入因特网;然后所述信息发布控制系统1根据所述硬件指示信息以及所述客户端软件指示信息从所有备选广告信息中确定最合适发布的广告信息作为待发布广告信息,其中,所述备选广告信息存储于数据库2中,本领域技术人员理解,所述数据库2可以是所述信息发布控制系统1所包含的 [0052] Further, the mobile phone 9 to the client hardware and software indication information indicating information to the information distribution control system, wherein the mobile phone 9 via the mobile network can access the Internet via the WAP gateway; then the said information distribution control system 1 and the information indicative of the client software determines the most appropriate indication information published advertisement information to be distributed as advertisement information from all candidate advertisement information, wherein the candidate according to the advertisement information stored in the hardware database 2, one skilled in the art will appreciate that the database 2 may be the information distribution system 1 comprises a control

14数据库,也可以是第三方的数据库,例如所述数据库2可以是广告商的数据库;最后所述手 Database 14 may be a third-party database, the database 2 may be e.g. advertiser database; hand the last

机9根据所述信息发布控制系统1确定的所述待发布广告从所述数据库2中读取相应的广告信息。 9 advertising unit based on the information to be released to the control system 1 determines the corresponding advertisement information read from the database 2. 在本具体实施方式的一个变化例中,不同的是,所述信息发布控制系统1根据确定的所述待发布广告从所述数据库2读取相应的广告信息,然后将所述待发布广告信息发送给所述手机9。 In one particular variant of the embodiment, except that, the information distribution control system 1 according to the determined corresponding second read the advertisement from the advertisement information database to be released, and then the advertisement information to be distributed 9 sent to the mobile phone.

[0053] 图6示出根据本发明的第五实施例的,在移动终端中根据用户终端类型发布信息的控制装置的结构示意图。 [0053] FIG. 6 shows a schematic configuration of a mobile terminal in the information distribution control apparatus according to a fifth embodiment of the invention according to the user terminal type. 具体地,在本实施例中,所述控制装置(图6中未示出,标号应该为4)包括第一判断装置41以及第一发布装置42,其中,所述第一判断装置41用于判断是否存在触发信息,所述第一发布装置42用于当存在触发信息时发布广告信息;其中,所述第一判断装置41包括第二判断装置411以及第一确定装置412,其中,所述第二判断装置411用于判断所述移动终端中的一个或多个组件是否被操作,所述第一确定装置412用于当所述一个或多个组件被操作时确定存在所述触发信息。 In particular, in the present embodiment, the control means (not shown in FIG. 6, reference numeral should be 4) comprises a first determining means 41 and the first distribution device 42, wherein the first determining means 41 for determining whether the trigger information is present, the first release means 42 for distributing the advertisement information when there is a trigger information; wherein, the first determining means comprises second determining means 41 first determining means 411 and 412, wherein said second judging means 411 for judging whether the mobile terminal is operated one or more components, the first determining means 412 for determining the presence of said trigger information when said one or more components are operating. 在本实施例中,所述第二判断装置411包括第三判断装置4111 ,其用于判断所述硬件是否被按动,所述第二发布装置421 包括第三发布装置4211 ,其用于根据所述组件指示信息发布所述广告信息,其中,所述第三发布装置4211包括第二确定装置42111以及第四发布装置42112,其中,所述第二确定装置42111用于根据所述组件指示信息从所有备选广告信息中确定最适合发布的广告信息作为待发布广告信息,所述第四发布装置42112用于发布所述待发布广告信息。 In the present embodiment, the second judging means 411 includes a third determining means 4111 for determining whether the hardware is pressed, the second release means 421 includes a third distribution device 4211, according to which the component indication information publishing the advertisement information, wherein, said third release means comprises a second determining means 4211 and the fourth 42111 42112 release means, wherein said second determining means 42111 for indicating information according to the assembly Alternatively, the advertisement information is determined from all the most suitable advertisement information published as advertisement information to be distributed, the release fourth means for issuing the 42112 advertisement information to be distributed. [0054] 更为具体地,所述第一判断装置41通过所述第三判断装置4111判断用户是否通过按动所述硬件对所述移动终端进行操作,例如,若用户按动键盘、按键以及触摸装置等所述硬件打开一个网页,则所述硬件被按动后向所述第三判断装置4111发送相应的指令,所述第三判断装置4111通过监测是否接收到上述指令可以判断所述硬件是否被按动,若接收到上述指令则判断所述硬件被按动;否则,判断所述硬件没有被按动。 [0054] More specifically, the first judging means 41 through the third judging means 4111 determines whether the user by pressing the hardware to operate the mobile terminal, for example, when the user presses a keyboard, buttons, and the touch hardware device or the like to open a web page, then the hardware is pressed after 4111 sends a corresponding instruction to the third judging means, a third judging means 4111 by monitoring whether an instruction based on the above-described hardware whether is pressed, when receiving the above instruction is determined that the hardware is pressed; otherwise, determining whether the hardware has not been pressed. 其中,用户可以通过多种按动方式对所述硬件进行操作,例如单次或连续两次按动所述硬件,又例如连续多次按动所述硬件,又例如长时间按住所述硬件。 Wherein the user can operate the hardware by pressing the plurality of ways, for example single or twice pressing the hardware, and the hardware, for example, repeatedly pressing, and for example, long press the hardware.

[0055] 本领域技术人员理解,所述硬件在大部分时间里都处于没有被按动的状态,优选地,将没有被按动的状态作为所述硬件的基本操作状态,即常态下所述第三判断装置4111 判断所述硬件没有被按动,当接收到上述指令后所述第三判断装置4111判断所述硬件被按动。 [0055] Those skilled in the art will appreciate that the hardware most of the time are in a state of not being pressed, preferably, is not substantially pressed state as the operating state of the hardware, i.e., the normal state third judging means judges that the hardware 4111 is not pressed, after receiving the above instruction third determination means 4111 determines the hardware is pressed. 本领域技术人员也理解,在本实施例中,所述第三判断装置4111并不是将用户每一次对所述硬件的按动操作都作为对所述硬件的"按动",只有特定操作目的的按动操作才是本实施例中所述的"按动"。 Those skilled in the art will also appreciate that, in the present embodiment, the third judging means 4111 not every time the user presses the operation of the hardware as the hardware are "pushing", only the specific operation object the pressing operation of the present embodiment is described in the "pressing."

[0056] 进一步地,若所述第三判断装置4111判断所述硬件被按动,则其触发所述第一确定装置412,所述第一确定装置412确定存在所述硬件指示信息。 [0056] Furthermore, if the third determining means determines said hardware 4111 is pressed, it triggers the first determining means 412, the first determining means 412 determines the presence of said hardware instruction information. 优选地,所述硬件指示信息用于指示所述硬件的参数规格,其中,所述硬件的参数规格包括所述硬件的名称、硬件类型、制造商、品牌、工作状态(例如开启或关闭)以及所述移动终端的型号。 Preferably, the indication information for indicating said hardware parameters of the hardware specification, wherein said hardware specification parameters include the name of the hardware, the hardware type, manufacturer, brand, the operating state (e.g., open or closed), and the mobile terminal type. 例如,若用户通过触摸屏打开一个网页,或者当用户通过键盘打开一个软件时,则所述第一确定装置412 确定存在所述硬件指示信息。 For example, if a user opens a Web page via the touch screen, or when the user opens a software keyboard, the first determining means 412 determines the presence of said hardware instruction information.

[0057] 更进一步地,所述第一确定装置412确定存在所述硬件指示信息后触发所述第二确定装置42111根据所述硬件指示信息从所有备选广告信息中确定最合适发布的广告信息作为待发布广告信息,具体地,在本实施例中,所述移动终端将所述硬件指示信息发送给所述第二确定装置42111,然后所述第二确定装置42111根据所述硬件指示信息从所有备选广告中确定最合适发布的广告信息作为待发布广告信息。 [0057] Further, the first determining means 412 determines the presence of the hardware trigger indication information indicative of said second determining means 42111 advertisement information to determine the most suitable release from all candidates according to the advertisement information in the hardware as advertisement information to be distributed, in particular, in the present embodiment, the mobile terminal indicating the hardware information to the second determining means 42111, 42111 and the second determining means based on the hardware information indicative all options in determining the most appropriate ads posted advertising information to be used as advertising information. 本领域技术人员理解,为了提高广告的发布效果,本发明提供的信息发布控制系统尽量地发布那些能被所述硬件所支持的广告信息,或者对于信息发布控制系统而言利益最大化的广告信息,或者按照其他规则(例如随机规则)来发布广告信息,不论按照哪种策略,都涉及到从多个备选广告信息中选择一个最符合该策略或者符合该策略的广告信息予以发布,所以本步骤能够完成这个功能。 Those skilled in the art will be understood in order to enhance the release effect of advertising, information distribution control system of the present invention is possible to provide advertising information that can be supported by the hardware, or to maximize the benefits for the advertisement information publishing information control system or to publish a classified information in accordance with other rules (such as random rules), no matter which strategy in accordance with, are related to selecting a best meets the policy from a plurality of candidate advertising information or advertising messages in line with the strategy to be published, so this steps to complete this function. 优选地,所述备选广告信息是多个,但也不排除只有一个备选广告信息的可能性,这并不影响本发明的实质内容,在此不予赘述。 Preferably, the candidate is a plurality of advertisement information, but only the possibility of an alternative advertisement information are not excluded, it does not affect the substance of the present invention, not described herein. 最后,所述第四发布装置42112将所述第二确定装置42111所确定的所述待发布广告信息向所述移动终端发送,本领域技术人员可以结合现有技术实现这样的发送过程,在此不予赘述。 Finally, the fourth means 42112 to release said second determining means 42111 determines the advertising information to be transmitted to the mobile terminal, to those skilled in the prior art may be combined to achieve such transmission process, in this I will not go into details.

[0058] 在本实施例的一个变化例中,所述第三判断装置4111变化为第四判断装置(图6 中未示出),其用于判断所述硬件是否被点击。 [0058] In the present embodiment a variation of the embodiment, the third judging means 4111 changes to a fourth judging means (not shown in FIG. 6), for determining whether the hardware has been clicked. 例如,所述第四判断装置可以包含触摸屏, 若用户通过触摸屏打开一个网页,则确定存在所述硬件指示信息(即触摸屏被点击)。 For example, the fourth determination means may comprise a touch screen, when the user opens a Web page via the touch screen, determining the presence of said hardware instruction information (i.e., the touch screen is clicked). 而在本实施例的另一个变化例中,所述第三判断装置4111变化为第五判断装置(图6中未示出),其用于判断所述硬件是否被卸载,优选地,所述第五判断装置可以是智能手机的设备管理模块,可以检测手机的耳机、蓝牙模块、数据线以及充电器是否被安装或卸载。 In yet another variation of this embodiment, the third judging means 4111 changes to a fifth judging means (not shown in FIG. 6), for determining whether the hardware is unloaded, preferably, the the fifth judge device may be a smart phone device management module, can detect cell phone headset, whether Bluetooth module, data cable and charger are installed or uninstalled. 而在本实施例的又一个变化例中,所述第三判断装置4111变化为第六判断装置(图6中未示出), 该第六判断装置用于判断所述硬件是否被安装,例如,登录互联网需要通过数字签名认证, 则当用户把含有数字签名的可移动存储卡插入所述移动终端时,则所述第六判断装置确定存在所述硬件指示信息。 In yet another variation of the present embodiment, the third judging means 4111 changes to a sixth judging means (not shown in FIG. 6), the sixth determining means for determining whether the hardware is installed, e.g. , need access to the Internet through a digital signature authentication, when a user of the digital signature contains a removable memory card inserted into said mobile terminal, said sixth determining means determines the presence of said hardware instruction information.

[0059] 具体地,本领域技术人员理解,上述第三判断装置4111、第四判断装置、第五判断 [0059] In particular, those skilled in the art understand, the third judging means 4111, a fourth determination means determines a fifth

装置以及第六判断装置可以被归纳为用于判断所述移动终端的硬件的状态是否发生变化 Determining means and the sixth means it can be summarized as the hardware of the mobile terminal for determining whether the status change

的装置,例如上述描述的硬件被按动的情况。 Means, for example, the hardware described above is pressed in. 在按键被"按动"的情况中,该按键下方的电 In the case where the button is "pressed", the electrical below the key

路模块会产生一个电信号并发送至处理芯片或控制装置中,从而使得所述处理芯片或控制 A path module generates an electrical signal and sent to the processing chips or the control device, so that the processing chips or control

装置可以根据该按键的变化来作出相应的处理,例如发布一个与按键动作相适应的广告信 Device may make corresponding processing according to the change of the key, for example, an advertising channel adapted to the keystrokes

息。 interest. 更为具体地,本领域技术人员理解,所述用于所述移动终端的硬件可以是所述移动终端 More specifically, those skilled in the art will appreciate that the hardware for the mobile terminal may be a mobile terminal

固有的硬件,或者虽然可以拆分但是所述移动终端必不可少的一部分;该硬件也可以是可 Inherent hardware, or can be resolved although the part of it essential for the mobile terminal; hardware also may be the

以独立于所述移动终端存在的硬件,这并不影响本发明的实质内容,在此不予赘述。 Independent of the presence of the mobile terminal hardware, which does not affect the substance of the present invention, not described herein.

[0060] 进一步地,参考上述图1、图2、图5以及下述图7等实施例,本领域技术人员也理 [0060] Further, the above reference to FIG. 1, FIG. 2, FIG. 5 and the following embodiment of FIG. 7 and the like, the present art will also manage

解,所述硬件可以是各种形式的硬件,而不仅仅局限于上述列举的设备,理论上讲可以包括 Solution, the hardware may be in various forms of hardware, but is not limited to the above-listed devices can theoretically include

所有应用于移动终端的硬件。 All the hardware of the mobile terminal is applied.

[0061] 图7示出根据本发明的第四实施例的,在移动终端中根据用户终端类型发布信息的控制装置的结构示意图。 [0061] Figure 7 shows a schematic configuration of a mobile terminal in the information distribution control apparatus according to a fourth embodiment of the present invention according to the type of user terminal. 具体地,在本实施例中,所述控制装置包括第一判断装置41以及第一发布装置42,其中,所述第一判断装置41用于判断是否存在触发信息,所述第一发布装置42用于当存在触发信息时发布广告信息;其中,所述第一判断装置41包括第二判断装置411以及第一确定装置412,其中,所述第二判断装置411用于判断所述移动终端中的一个或多个组件是否被操作,所述第一确定装置412用于当所述一个或多个组件被操作时确定存在所述触发信息。 In particular, in the present embodiment, the control means comprises a first determining means 41 and the first distribution device 42, wherein the first determining means 41 for determining whether or not the trigger information is present, the first release means 42 for publishing presence information when the trigger information; wherein, the first determining means comprises second determining means 41 first determining means 411 and 412, wherein the second determining means 411 for determining whether the mobile terminal whether one or more components are operated, the first determining means 412 for determining when said one or more components is present, the trigger is operated. 在本实施例中,所述第二判断装置411包括第七判断装置4112,其用于判断所述客户端软件是否被激活,所述第二发布装置421包括第三发布装置4211,其 In the present embodiment, the second judging means 411 includes a seventh determining means 4112 for determining whether the client software is activated, the second release means 421 includes a third distribution device 4211, which

16用于根据所述组件指示信息发布所述广告信息,其中,所述第三发布装置4211包括第二确 Assembly 16 according to the indication information for publishing the advertisement information, wherein, said third release means comprises a second determining 4211

定装置42111以及第四发布装置42112,其中,所述第二确定装置42111用于根据所述组件 Setting means and the fourth 42111 42112 release means, wherein said second determining means according to said assembly 42111

指示信息从所有备选广告信息中确定最适合发布的广告信息作为待发布广告信息,所述第 Alternatively, all indication information from the advertisement information most suitable advertisement information to be published as advertising information, said first

四发布装置42112用于发布所述待发布广告信息;其中,所述第四发布装置42112包括第五 Four release means for issuing the 42112 advertisement information to be distributed; wherein said fourth release means comprises a fifth 42112

发布装置421121,其用于向所述客户端软件发布所述待发布广告信息。 Release means 421,121, for the client software released to the advertisement information to be distributed.

[0062] 更为具体地,若所述客户端软件被用户启动或者自行启动,则所述第七判断装置 [0062] More specifically, if the user client software is activated or self-activated, the seventh determining means

4112判断所述客户端软件被激活。 Analyzing the client software 4112 is activated. 而在本实施例的一个变化例中,所述第七判断装置4112 In a variation of this embodiment, the seventh determining means 4112

根据所述客户端软件的界面是否位于图层的顶层来判断所述客户端软件是否被激活,具体 The top layer of the client software is located at the interface of the layer determines whether the client software is activated, particularly

地,若所述客户端软件的界面位于图层的顶层,则所述第七判断装置4112判断所述客户端 , If said client software interface located top layer, said seventh judging means judges that the client 4112

软件被激活;否则,所述第七判断装置4112判断所述客户端软件没有被激活,这样可以避 Software is activated; otherwise, the seventh determining means 4112 determines that the client software is not activated, this can avoid

免广告被其它图层中的界面所遮挡,从而保证发布效果。 Free advertising is obscured by other layers of the interface, thus ensuring the release effect. 进一步地,所述第七判断装置4112 Further, the seventh determining means 4112

判断所述客户端软件被激活后触发所述第一确定装置412,所述第一确定装置412确定存 Analyzing the client software is activated to trigger the first determining means 412, determining means 412 determines that the first memory

在所述客户端软件指示信息,优选地,所述客户端软件指示信息包括所述客户端软件的版 The client software instructions, preferably, the indication information includes client software version of the client software

本号、所述客户端软件的名称、所述客户端软件所运行于的移动终端所属的品牌信息、所述 The present number, the name of the client software, the mobile terminal runs the client software belongs to a branding, the

客户端软件所运行于的移动终端的型号信息、所述客户端软件所运行于的移动终端所使用 Type information of the mobile terminal is client software running on the mobile terminal runs the client software to be used

的操作系统的信息、所述客户端软件所运行于的移动终端所属的移动网络信息、正在为所 Mobile network information of the mobile information terminal operating system, the software running on the client belongs, it is to the

述客户端软件所运行于的移动终端提供移动服务的基站的信息、通过所述客户端软件发布 Providing mobile station information of said mobile terminal services client software runs on, and released through the client software

广告的历史信息、通过所述客户端软件被访问广告的历史信息以及所述客户端软件所获取 Historical information advertising, advertising is accessed by the client software as well as historical information acquired by the client software

的关键字信息中的任意组合。 Any combination of keyword information.

[0063] 更进一步地,所述第一确定装置412确定存在所述客户端软件指示信息后,所述第二确定装置42111根据所述客户端软件指示信息从所有备选广告信息中确定最合适发布的广告信息作为待发布广告信息,具体地,在本实施例中,所述移动终端将所述客户端软件指示信息发送给所述第二确定装置42111,然后所述第二确定装置42111根据所述客户端软件指示信息从所有备选广告中确定最合适发布的广告信息作为待发布广告信息。 [0063] Further, the first determining means 412 determines the presence of the client software the indication information, the second determining means 42111 determines the advertisement information from all candidates according to the client information indicative of the most suitable software Post advertisement information as the advertisement information to be distributed, in particular, in the present embodiment, the mobile terminal of the client software instruction information transmitted to the second determining means 42111, and 42111 according to the second determining means the client software determines the most appropriate indication information published advertisement information to be distributed as advertisement information from all candidate ads. 最后,所述第五发布装置421121向所述客户端软件发布所述第二确定装置42111所确定的所述待发布广告信息,具体地,所述第五发布装置421121可以通过所述客户端软件的界面中所包含的广告位发布所述待发布广告;也可以通过所述客户端软件创建或调用一个新的界面来显示所述待发布广告信息,本领域技术人员可以结合现有技术实现这样的发布过程, 在此不予赘述。 Finally, the fifth means 421,121 published to the client software publisher said second determining means 42111 determines the advertisement information to be distributed, in particular, the fifth through the release means 421,121 client software ad slot interface to be included in the ad publisher; client software may be invoked to create a new interface or to display the advertisement information to be distributed by the client, to those skilled in the prior art may be combined to achieve such the publishing process, not described herein.

[0064] 本领域技术人员理解,优选地,所述客户端软件至少包括脚本语言或者动态链接库或者其他常用的客户端软件。 [0064] Those skilled in the art understand, preferably, at least the client software includes a dynamic link library or a scripting language, or other conventional client software. 具体地,脚本语言至少可以用于实现动态页面,一段实现具体功能的脚本语言可以被理解为一个独立的客户端软件。 Specifically, at least a scripting language can be used to implement dynamic pages, scripting language for a specific function can be understood as a standalone client software. 所述动态链接库通常被移动终端或移动终端中的其他组件调用来实现各种功能,被调用的动态链接库本身或者与调用其的组件或程序也可以被理解为一个独立的客户端软件,这并不影响本发明的实质内容,在此不予赘述。 The dynamic link library invoked is typically a mobile terminal or other components of the mobile terminal to implement various functions, dynamic link library invoked call its own or in combination with the component or may be understood as a separate software client, this does not affect the substance of the present invention, not described herein.

[0065] 在本实施例的一个变化例中,所述第七判断装置4112可以变化为第八判断装置(图7中未示出),其用于判断所述客户端软件是否被调用,例如所述第八判断装置可以通过监视进程来判断所述客户端软件是否被调用。 [0065] In one variation of the present embodiment, the seventh determining means 4112 may be changed to an eighth judging means (not shown in FIG. 7), for determining whether the client software is called, e.g. said eighth judging means can judge whether the monitoring process by the client software is called. 而在本实施例的另一个变化例中,所述第七判断装置4112可以变化为第九判断装置(图7中未示出),其用于判断是否存在调用所述客户端软件的指令,例如,所述第九判断装置可以通过监视函数调用栈来判断是否存在调用所述客户端软件的指令。 In yet another variation of this embodiment, the seventh determining means 4112 may be changed to a ninth determining means (not shown in FIG. 7), for determining whether an instruction to call the client software exists, for example, the ninth judgment means can judge whether or not there is a call instruction of the client software by monitoring function call stack. 而在本实施例的又一个变化例中,所述第七判断装置4112可以变化为第十判断装置(图7中未示出),其用于判断在所述客户端软件的用户交互界面中是否接收到用户点击的操作,本领域技术人员理解,用户通常通过鼠标、键盘或者触摸输入装置完成在交互界面中的点击操作,而这样的点击操作通过输入中断的方式可以被处理芯片或其它控制装置所接收,从而可以实现针对上述交互界面的点击操作。 In yet another variation of the present embodiment, the seventh determining means 4112 may be changed to a tenth judgment means (not shown in FIG. 7), for determining which user interface of the client software whether an operation of the user clicks those skilled in the art understand, the user is usually done click operation in an interactive interface through a mouse, keyboard or a touch input device, and this click operation through the input interruption embodiment may be processing chips or other control receiving means, which can achieve the above-described click operation for the interactive interface. [0066] 图8示出根据本发明的又一个具体实施方式的,信息发布控制系统与移动终端配合根据用户终端类型发布信息的网络拓扑图。 [0066] FIG. 8 shows a further particular embodiment of the present invention, the control information distribution system and the mobile terminal with the publisher network topology information according to the type of user terminal. 具体地,在本具体实施方式中,移动终端用户310对移动终端320中的一个或多个组件进行操作,优选地,所述移动终端320可以包括移动电话(例如iPhone、Gl)、个人数字助理、具有移动通讯功能的笔记本计算机、具有移动通讯功能的电视信号接收设备以及黑莓,然后,所述移动终端320相应地确定所述触发信息并发送给广告发布引擎330,接下来,所述广告发布引擎330接收所述触发信息,并将所述触发信息发送给备选广告匹配系统340,所述备选广告匹配系统340根据所述触发信息确定所述待发布广告信息,并将所述待发布广告信息的标识号作为反馈结果返回给所述广告发布引擎330,进一步地,所述广告发布引擎330根据上述标识号读取发布引擎数据库350 中相应的广告信息并向所述移动终端320发布。 In particular, in the present embodiment, the mobile terminal user 310 pairs in the mobile terminal 320 to operate one or more components, preferably the mobile terminal 320 may include a mobile phone (e.g. iPhone, Gl), a personal digital assistant , a mobile computer having a communication function, a television signal receiving apparatus having a mobile communication function and blackberry, then the mobile terminal 320 determines that the corresponding trigger information and send advertising engine 330, then the advertising engine 330 receiving the trigger information, and send trigger information to the alternative advertisement matching system 340, the alternate advertisement matching system 340 determines that the advertisement information to be distributed according to the trigger information, and to be distributed identification number of the advertisement information is returned as a feedback result to the advertising engine 330, and further, the advertising engine 330 publication engine database 350 the advertisement information corresponding to the mobile terminal 320 according to published reading said identification number.

[0067] 优选地,所述广告发布引擎330、备选广告匹配系统340以及发布引擎数据库350 可以由多台(例如3台)服务器来运行,其中,上述服务器之间通过内部网或互联网相互连接,其中,所述广告发布引擎330所在的服务器是一台与互联网相连接的服务器,可以用于移动终端广告服务。 [0067] Preferably, the advertising engine 330, an alternative ad matching system 340 and database publishing engine 350 may be operated by a plurality of (e.g. three) server, wherein said server is connected to each other between an intranet or internet by wherein the advertising server where the engine 330 is a server connected to the Internet, the advertising service may be a mobile terminal. 本领域技术人员理解,上述服务器可以采用多种品牌以及配置的服务器,例如可以采用Dell、 HP、 IBM、联想以及浪潮等品牌的服务器,上述服务器也可以采用多种操作系统,例如可以采用Windows、 Li皿x、 FreeBSD以及Solaris ;所述发布引擎数据库350可以采用多种格式的数据库,例如可以采用DB2、0racle以及MySQL,这并不影响本发明的实质内容。 Those skilled in the art will appreciate that the above server can use a variety of brands and server configuration, such as Dell, HP, IBM, Lenovo and other brands as well as the wave of the server can use the server can use a variety of operating systems, for example, can use Windows, Li dish x, FreeBSD and the Solaris; the publication database engine 350 may take a variety of database formats, and for example, may be employed DB2,0racle MySQL, this does not affect the substance of the present invention.

[0068] 优选地,上述广告发布引擎330、备选广告匹配系统340以及发布引擎数据库350 等作为子系统组成了一个基于本发明内容的广告发布控制系统(即信息发布控制系统); 优选地,所述移动终端320也可以作为该广告系统的一部分。 [0068] Preferably, the advertising engine 330, an alternative ad matching system 340 and database publishing engine 350 and other subsystems as a control release system of the present invention is based on the advertisement content (i.e., the control information release system); preferably, the mobile terminal 320 may be used as part of the advertising system. 其中,各子系统分别完成特定的功能,并相互配合实现所述广告发布控制系统的功能。 Wherein each subsystem to perform specific functions, respectively, and cooperate with each other to achieve functions of the control system of advertising. 本领域技术人员也理解,上述各子系统的名称以及其负责的功能可以通过不同的方式实现,例如图5、图6以及图7所示,这并不影响本发明的实质内容,不予赘述。 Those skilled in the art will also appreciate that the above as well as the name of each subsystem is responsible functionality may be implemented in different ways, for example in FIG. 5, FIG. 6 and FIG. 7, this does not affect the substance of the present invention, are not repeated .

[0069] 参考上述图5至图8所示实施例以及变化例,本领域技术人员理解,上述图6或图7所描述的控制装置可以被应用于图5或图8所示的移动终端中,该控制装置可以独立地发布广告信息,也可以与图8所示广告发布引擎330、备选广告匹配系统340等子系统配合地发布广告信息。 Mobile terminal according to [0069] above with reference to FIG. 5 to FIG. 8 embodiment and variations, those skilled in the art understand, the control device 7 described above in FIG. 6 or FIG. 5, or may be applied as shown in FIG. 8 the control device may independently advertising information may be published with the ad engine 330 shown in FIG. 8, an alternative ad matching system 340 and other subsystems fit advertising information. 优选地,在图8所示实施例中,应用于所述移动终端320中的控制装置(未示出)以及广告发布引擎330、备选广告匹配系统340共同组成了一个完整的广告信息发布控制系统,并分别完成如上描述的功能。 Preferably, in the embodiment shown in Figure 8, it is applied to the control means of the mobile terminal 320 (not shown) and the advertising engine 330, an alternative ad matching system 340 together form a complete control of the advertisement information publishing the system, as described above and completion, respectively. 本领域技术人员结合现有技术还可以将本发明提供的控制装置与其他现有装置相结合以实现更多的发布广告信息的功能。 Those skilled in the art in conjunction with the prior art control apparatus can also be provided by the present invention in combination with other conventional means to achieve additional advertising information function. [0070] 参考上述图1〜图8所示实施例以及变化例,本领域技术人员理解,尽管我们通过广告信息为例来描述本发明内容,但本发明不仅仅限于发布广告信息,也可以用于发布其他信息,例如公共政策信息、公共安全信息等,这并不影响本发明的实质内容,在此不予赘述。 [0070] Referring to FIG 1 ~ FIG. 8 above embodiments and variations, those skilled in the art understand, although we have described the present invention by an example of advertisement information, but the present invention is not limited to advertising information, may be used to publish additional information, for example, this information does not affect public policy, public security information such as the substance of the present invention, not described herein.

[0071] 本领域技术人员理解,本发明内容可以为发布广告信息带来很多好处,例如对发布时机的控制等等。 [0071] Those skilled in the art understand that the present invention can bring many benefits to the advertising information, such as control over the timing of the release, and so on. 尤其是,通过本发明可以方便地实现在移动终端中以动画形式播放广告信息的目的。 In particular, the player can easily achieve the object of the advertisement information in a mobile terminal of the present invention in animation. 例如当用户通过调用客户端软件发出触发信息后,通过该客户端软件或所述移动终端的处理芯片可以控制其他客户端软件来下载存储于一个广告内容服务器上的Flash动画的数据,并在下载完成后通过所述移动终端播放该Flash动画,从而实现向用户发布动画形式的广告信息的过程。 For example, when the trigger information sent by the calling user client software, through the client software or processing chip of the mobile terminal may control other client software to download data stored in a Flash movie advertisement content server and downloads after completing play the Flash animation by the mobile terminal, enabling the publishing process animated forms of advertising information to the user. 而上述过程可以借助所述移动终端中的Flash Lite功能来实现,例如诺基亚公司生产的N95等产品均支持类似功能,在此不予赘述。 The above process can make use of Flash Lite features of the mobile terminal to achieve, such as the Nokia N95 and other company's products support a similar function, not repeated herein. 这样的发布效果区别于通过WAP网页播放广告信息的现有技术,实际上通过一个客户端软件(例如支持所述Flash Lite功能的播放器)来播放广告信息,从而使得发布广告信息的形式更加灵活、更加容易被用户所接受。 This release effect is different from the prior art WAP pages play advertising messages, in fact, through a client software (such as support for the Flash Lite player function) to play the advertising information, so that the advertising information in the form of more flexible more easily accepted by users.

[0072] 以上对本发明的具体实施例进行了描述。 [0072] The foregoing specific embodiments of the invention have been described. 需要理解的是,本发明并不局限于上述特定实施方式,本领域技术人员可以在权利要求的范围内做出各种变形或修改,这并不影响本发明的实质内容。 Is to be understood that the present invention is not limited to the particular embodiments, those skilled in the art can make various changes and modifications within the scope of the appended claims, this does not affect the substance of the present invention.

Claims (29)

  1. 一种在移动终端中根据触发信息发布广告的控制方法,其特征在于,包括如下步骤:a.判断是否存在触发信息;b.若存在触发信息,则发布广告信息。 A process according to a control method for triggering advertising information, characterized in that in a mobile terminal, comprising the steps of: a determination whether there is a trigger information; B, if present, trigger information, the advertising information.
  2. 2. 根据权利要求1所述的控制方法,其特征在于,所述步骤a包括如下步骤: al.判断所述移动终端中的一个或多个组件是否被操作;a2.若所述一个或多个组件被操作,则确定存在所述触发信息。 The control method according to claim 1, wherein said step a comprises the steps of: al is determined in the mobile terminal of one or more components is operated; if the one or A2. components is operated, it is determined that the trigger information is present.
  3. 3. 根据权利要求1或2所述的控制方法,其特征在于,所述步骤b中发布广告信息的步骤包括如下步骤:bl.根据所述触发信息发布所述广告信息。 The control method according to claim 12, wherein the step of advertising information in step b comprises the steps of:. Bl publishing the advertisement information according to the trigger.
  4. 4. 根据权利要求2或3所述的控制方法,其特征在于,所述触发信息包括组件指示信息,其中,所述步骤bl包括如下步骤:bll.根据所述组件指示信息发布所述广告信息。 The control method of claim 2 or claim 3, wherein the trigger information includes information indicating component, wherein said step bl comprising the steps of:. Bll assembly according to the indication information of the advertisement information publishing .
  5. 5. 根据权利要求3或4所述的控制方法,其特征在于,所述步骤bl或步骤bll包括如下步骤:-根据所述组件指示信息从所有备选广告信息中确定最适合发布的广告信息作为待发布广告信息;-发布所述待发布广告信息。 The control method according to claim 3 or claim 4, wherein said step or steps bll bl comprising the steps of: - assembly according to the indication information most suitable advertisement information distributed from the advertisement information to all alternative as to be advertising information; - publishing the advertisement information to be released.
  6. 6. 根据权利要求2至5中任一项所述的控制方法,其特征在于,所述组件包括用于所述移动终端的硬件。 6. The control method according to any one of claims 2 to 5, wherein said assembly includes hardware for the mobile terminal.
  7. 7. 根据权利要求6所述的控制方法,其特征在于,所述步骤al包括如下步骤中的任一个.-判断所述硬件是否被按动; -判断所述硬件是否被点击; -判断所述硬件是否被卸载;或者-判断所述硬件是否被安装。 The control method of claim 6, wherein said step al comprises the step of whether any one of the hardware has been pressed is determined .-; - determining whether the hardware is clicked; - Analyzing the whether said hardware is unloaded; or - determining whether the hardware is installed.
  8. 8. 根据权利要求6或7所述的控制方法,其特征在于,所述硬件包括如下装置中的任一项:-键盘;-按键;-触摸装置;-显示装置;或者-可移动存储卡。 8. The control method of claim 6 or claim 7, wherein said hardware comprises any one of the following devices: - a keyboard; - key; - Touch means; - a display means; or - a removable memory card .
  9. 9. 根据权利要求2至5中任一项所述的控制方法,其特征在于,所述组件包括客户端软件。 The control method according to any one of claims 2 to 5, characterized in that said assembly comprises a client software.
  10. 10. 根据权利要求9所述的控制方法,其特征在于,所述步骤al包括如下步骤中的任一个.-判断所述客户端软件是否被激活; -判断所述客户端软件是否被调用;_判断是否存在调用所述客户端软件的指令;或者-判断在所述客户端软件的用户交互界面中是否接收到用户点击的操作。 10. The control method according to claim 9, wherein said step al comprises the steps according to any one of the client software determines .- is activated; - determining whether the client software is called; _ determining whether an instruction to call the client software is present; or - determining whether a user clicks on a user operation interface of the client software.
  11. 11. 根据权利要求io所述的控制方法,其特征在于,所述客户端软件指示信息至少包括如下信息中的任一项或任多项:-所述客户端软件的版本号;-所述客户端软件的名称;_所述客户端软件所运行于的移动终端所属的品牌信息;-所述客户端软件所运行于的移动终端的型号信息;_所述客户端软件所运行于的移动终端所使用的操作系统的信息;_所述客户端软件所运行于的移动终端所属的移动网络信息;_正在为所述客户端软件所运行于的移动终端提供移动服务的基站的信息;-通过所述客户端软件发布广告的历史信息;-通过所述客户端软件被访问广告的历史信息;以及_所述客户端软件所获取的关键字信息。 The control method according to claim io, wherein said client software instruction information includes at least any one of the following information or any one of more of: - the client software version number; - the brand information of the mobile terminal _ the software running on the client belongs;; the name of the client software - the model information of the mobile terminal of the client software running on a; _ the client software running on the mobile operating system information used by the terminal; _ the mobile network information of the client software running on the mobile terminal belongs; _ a base station is providing information and services to the mobile client software running on the mobile terminal; - historical information through the client software distribution advertisements; - historical information is accessed by the advertisement client software; and keyword information _ the client software is acquired.
  12. 12. 根据权利要求9至11中任一项所述的控制方法,其特征在于,所述发布待发布广告信息的步骤还包括如下步骤:_向所述客户端软件发布所述待发布广告信息。 The control method according to any of 9-11 claims, characterized in that the step of the advertising information to be released further comprising the step of: _ the advertising information to be distributed to the client software .
  13. 13. 根据权利要求9至12中任一项所述的控制方法,其特征在于,所述客户端软件至少包括脚本语言或者动态链接库。 9-12 The control method according to any one of the preceding claims, characterized in that said client software comprising at least a scripting language or dynamic link library.
  14. 14. 根据权利要求1至13中任一项所述的控制方法,其特征在于,所述步骤a之前还包括如下步骤:_判断是否符合限制发布广告信息的条件;其中,若所述判断结果是否定的则结束所述处理流程。 14.1 to 13 in the control method according to any one of the preceding claims, characterized in that, prior to said step a further comprises the steps of: determining whether the conditions _ advertising information; wherein, if the determination result is negative then ends the processing flow.
  15. 15. —种在移动终端中根据触发信息发布广告的控制装置,其特征在于,包括:第一判断装置,用于判断是否存在触发信息;以及第一发布装置,用于当存在触发信息时发布广告信息。 15. - kind of advertising control apparatus according to the trigger information, characterized in that a mobile terminal, comprising: a first judging means for judging whether or not the trigger information is present; and a first release means for release when the trigger information is present advertising information.
  16. 16. 根据权利要求15所述的控制装置,其特征在于,所述第一判断装置包括:第二判断装置,用于判断所述移动终端中的一个或多个组件是否被操作;以及第一确定装置,用于当所述一个或多个组件被操作时确定存在所述触发信息。 16. The control apparatus according to claim 15, wherein said first judging means comprises: a second judging means for judging whether the mobile terminal is operated one or more components; and a first determining means for determining the presence of said trigger information when said one or more components are operating.
  17. 17. 根据权利要求15或16所述的控制装置,其特征在于,所述第一发布装置包括:第二发布装置,用于根据所述触发信息发布所述广告信息。 17. The control device of claim 15 or claim 16, characterized in that said first distribution means comprising: a second distribution means for publishing the advertisement information according to the trigger.
  18. 18. 根据权利要求16或17所述的控制装置,其特征在于,所述触发信息包括组件指示信息,其中,所述第二发布装置包括:第三发布装置,用于根据所述组件指示信息发布所述广告信息。 18. The control device of claim 16 or claim 17, wherein the trigger information includes information indicating component, wherein said second release means comprises: a third release means for indicating information according to the assembly publishing the advertisement information.
  19. 19. 根据权利要求18所述的控制装置,其特征在于,所述第三发布装置包括:第二确定装置,用于根据所述组件指示信息从所有备选广告信息中确定最适合发布的广告信息作为待发布广告信息;以及第四发布装置,用于发布所述待发布广告信息。 19. A control device according to claim 18, wherein said third release means comprising: a second determining means, for indicating information according to the assembly determine the most suitable from all candidates ADVERTISEMENTS advertisement information information to be distributed as advertisement information; and a fourth publishing means for publishing the advertisement information to be distributed.
  20. 20. 根据权利要求16至19中任一项所述的控制装置,其特征在于,所述组件包括用于所述移动终端的硬件。 20. The control device 16 to one of claims 19, wherein said assembly includes hardware for the mobile terminal.
  21. 21. 根据权利要求20所述的控制装置,其特征在于,所述第二判断装置包括如下装置中的任一个:-第三判断装置,用于判断所述硬件是否被按动;-第四判断装置,用于判断所述硬件是否被点击;-第五判断装置,用于判断所述硬件是否被卸载;或者_第六判断装置,用于判断所述硬件是否被安装。 21. The control apparatus according to claim 20, wherein said second judging means comprises means either: - a third determining means for determining whether said hardware is pressed; - fourth determination means for determining whether the hardware is clicked; - a fifth determining means for determining whether the hardware is unloaded; _ or sixth judging means for judging whether the hardware is installed.
  22. 22. 根据权利要求20或21所述的控制装置,其特征在于,所述硬件包括如下装置中的任一项:-键盘;-按键;-触摸装置;-显示装置;或者-可移动存储卡。 22. The control device of claim 20 or claim 21, wherein said hardware comprises any one of the following devices: - a keyboard; - key; - Touch means; - a display means; or - a removable memory card .
  23. 23. 根据权利要求16至19中任一项所述的控制装置,其特征在于,所述组件包括客户端软件。 23. A control device according to any of 16 to 19 claims, characterized in that said assembly comprises a client software.
  24. 24. 根据权利要求23所述的控制装置,其特征在于,所述第二判断装置包括如下装置中的任一个:-第七判断装置,用于判断所述客户端软件是否被激活;-第八判断装置,用于判断所述客户端软件是否被调用;-第九判断装置,用于判断是否存在调用所述客户端软件的指令;或者-第十判断装置,用于判断在所述客户端软件的用户交互界面中是否接收到用户点击的操作。 24. The control apparatus according to claim 23, wherein said second judging means comprises means either: - a seventh determining means for determining whether the client software is activated; - of eight judging means for judging whether the client software is called; - a ninth determining means for determining whether an instruction to call the client software is present; or - a tenth judgment means for judging whether the client end user interface software in whether a user clicks on the operation.
  25. 25. 根据权利要求24所述的控制装置,其特征在于,所述客户端软件指示信息至少包括如下信息中的任一项或任多项:-所述客户端软件的版本号;-所述客户端软件的名称;_所述客户端软件所运行于的移动终端所属的品牌信息;-所述客户端软件所运行于的移动终端的型号信息;_所述客户端软件所运行于的移动终端所使用的操作系统的信息;_所述客户端软件所运行于的移动终端所属的移动网络信息;_正在为所述客户端软件所运行于的移动终端提供移动服务的基站的信息;-通过所述客户端软件发布广告的历史信息;-通过所述客户端软件被访问广告的历史信息;以及_所述客户端软件所获取的关键字信息。 25. A control device according to claim 24, wherein said client software instruction information includes at least any one or more of any of the following information: - the client software version number; - the brand information of the mobile terminal _ the software running on the client belongs;; the name of the client software - the model information of the mobile terminal of the client software running on a; _ the client software running on the mobile operating system information used by the terminal; _ the mobile network information of the client software running on the mobile terminal belongs; _ a base station is providing information and services to the mobile client software running on the mobile terminal; - historical information through the client software distribution advertisements; - historical information is accessed by the advertisement client software; and keyword information _ the client software is acquired.
  26. 26. 根据权利要求23至25中任一项所述的控制装置,其特征在于,所述第四发布装置还包括:第五发布装置,用于向所述客户端软件发布所述待发布广告信息。 26. The control device 23-1 according to any of claims 25, wherein said fourth means further comprises a release: release a fifth means for issuing to the client software to be distributed to the ad information.
  27. 27. 根据权利要求23至26中任一项所述的控制装置,其特征在于,所述客户端软件至少包括脚本语言或者动态链接库。 27. The control means 23 to 26 according to any one of the preceding claims, characterized in that said client software comprising at least a scripting language or dynamic link library.
  28. 28. —种移动终端,其可以根据触发信息在所述移动终端内发布广告,其特征在于,包括根据上述权利要求15至27中任一项所述的控制装置。 28. - kind of mobile terminal, which may be within the advertising mobile terminal according to the trigger information, characterized by comprising control means 15-1 27 according to any of the preceding claims.
  29. 29. 根据权利要求1至28中任一项所述权利要求,其特征在于,所述移动终端包括如下终端中的任一种:-移动电话;_个人数字助理;_具有移动通讯功能的笔记本计算机;-具有移动通讯功能的电视信号接收设备;或者-黑莓。 29.1 to 28 to any of the claims claims, wherein said mobile terminal comprises a terminal as any one of: - a mobile telephone; personal digital assistant _; _ having a mobile communication function notebook computer; - television signal receiving apparatus having a mobile communication function; or - blackberry.
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CN102402513A (en) * 2010-09-08 2012-04-04 腾讯科技(深圳)有限公司 Software home page management method, device and system
CN102572081A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method, device and system for playing advertising business
CN102566873A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method for displaying media information of mobile device and operation system of mobile device
CN102595346A (en) * 2012-02-14 2012-07-18 中国民航信息网络股份有限公司 Flight multiple-client message notification system and method thereof
WO2013037211A1 (en) * 2011-09-16 2013-03-21 百度在线网络技术(北京)有限公司 Method and device for displaying operation information-based recommendation information on mobile devices
CN103049518A (en) * 2012-12-18 2013-04-17 四川长虹电器股份有限公司 System and method for providing application service for user based on intelligent device
CN103200262A (en) * 2013-04-02 2013-07-10 亿赞普(北京)科技有限公司 Method, device and system for advertisement scheduling based on mobile network
CN103440083A (en) * 2013-08-23 2013-12-11 深圳市精准分众传媒有限公司 Method for showing mobile phone advertisement in suspension mode
CN103686630A (en) * 2012-09-19 2014-03-26 上海亿动信息技术有限公司 Information release control system based on application program in mobile terminal
CN104331821A (en) * 2014-11-11 2015-02-04 北京金和软件股份有限公司 Method for performing network precision marketing on mobile terminal
CN105282317A (en) * 2014-07-11 2016-01-27 李赫宰 Advertisement system using connection signal of audio output device in digital device and method for the same
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CN102402513A (en) * 2010-09-08 2012-04-04 腾讯科技(深圳)有限公司 Software home page management method, device and system
CN102402513B (en) * 2010-09-08 2016-03-02 腾讯科技(深圳)有限公司 A software Home management method, apparatus and system
CN102572081A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method, device and system for playing advertising business
CN102566873A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method for displaying media information of mobile device and operation system of mobile device
CN102566873B (en) * 2010-12-31 2016-08-03 上海恺达广告有限公司 The method of displaying media information, the operating system for mobile devices, mobile device
WO2013037211A1 (en) * 2011-09-16 2013-03-21 百度在线网络技术(北京)有限公司 Method and device for displaying operation information-based recommendation information on mobile devices
CN102595346A (en) * 2012-02-14 2012-07-18 中国民航信息网络股份有限公司 Flight multiple-client message notification system and method thereof
CN102595346B (en) 2012-02-14 2014-10-22 中国民航信息网络股份有限公司 Message notification system and method for multi-client Air Travel
CN103686630A (en) * 2012-09-19 2014-03-26 上海亿动信息技术有限公司 Information release control system based on application program in mobile terminal
CN103049518B (en) * 2012-12-18 2017-03-08 四川长虹电器股份有限公司 Based smart devices to provide users with an application service system and method
CN103049518A (en) * 2012-12-18 2013-04-17 四川长虹电器股份有限公司 System and method for providing application service for user based on intelligent device
CN103200262A (en) * 2013-04-02 2013-07-10 亿赞普(北京)科技有限公司 Method, device and system for advertisement scheduling based on mobile network
CN103200262B (en) * 2013-04-02 2016-05-25 亿赞普(北京)科技有限公司 An advertising mobile network scheduling method, apparatus and system based on
CN103440083A (en) * 2013-08-23 2013-12-11 深圳市精准分众传媒有限公司 Method for showing mobile phone advertisement in suspension mode
CN105282317A (en) * 2014-07-11 2016-01-27 李赫宰 Advertisement system using connection signal of audio output device in digital device and method for the same
CN104331821A (en) * 2014-11-11 2015-02-04 北京金和软件股份有限公司 Method for performing network precision marketing on mobile terminal
WO2017063604A1 (en) * 2015-10-16 2017-04-20 珠海格力电器股份有限公司 Message push method, mobile terminal and message push server

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