CN114500427A - Method, apparatus and computer readable medium for transmitting advertisement message in chat group - Google Patents
Method, apparatus and computer readable medium for transmitting advertisement message in chat group Download PDFInfo
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- H—ELECTRICITY
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- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
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Abstract
The scheme can acquire advertisement content information set by a first user, generate advertisement information according to the advertisement content information, and then control a second user to send the advertisement information in the chat group when preset conditions are met. For a first user who wants to release the advertisement message, the equipment only needs to preset the advertisement content information corresponding to the advertisement message, automatically generates the corresponding advertisement message according to the advertisement content information and automatically sends the advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed any more, so that the operation of advertisement release can be simplified, and the labor cost is reduced.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to a method, an apparatus, and a computer readable medium for sending an advertisement message in a chat group.
Background
With the development of information technology and electronic commerce technology, channels and modes for people to conduct transactions on the internet are increased, wherein a new electronic commerce mode is formed by using social software as a tool for constructing transaction channels.
In this e-commerce model, some operators use the chat group function in the instant messaging software to build a chat group consisting of their own client groups, and promote transactions by issuing various kinds of advertisement messages for marketing in the chat group. For example, after creating a chat group, an operator may issue offer information of various commodities in the group, so that other users in the group may conduct a commodity purchase after seeing the offer information.
For the operator, when various types of preference information are published in a chat group, the message needs to be edited and sent in the form of a common chat message. When a plurality of pieces of preferential information need to be periodically and repeatedly issued or periodically and circularly issued, an operator needs to select the preferential information to be issued by himself, then message editing operations such as multiple pasting and copying are repeated to finish message editing, and the effect of periodic and repeated issuing or circular issuing can be achieved only by actively controlling the time interval for sending the messages.
Disclosure of Invention
An object of the present application is to provide an advertisement message transmission method, apparatus and computer readable medium in a chat group.
To achieve the above object, some embodiments of the present application provide an advertisement message sending method in a chat group, including:
acquiring advertisement content information set by a first user;
generating an advertisement message according to the advertisement content information;
and when the preset conditions are met, controlling a second user to send the advertisement message in the chat group.
Some embodiments of the present application also provide an advertising messaging device within a chat group, wherein the device comprises a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein the computer program instructions, when executed by the processor, trigger the device to perform advertising messaging within the chat group.
Further, some embodiments of the present application also provide a computer readable medium having stored thereon computer program instructions executable by a processor to implement an advertising messaging method within the chat group.
According to the advertisement message sending scheme in the chat group, the advertisement content information set by the first user can be obtained, the advertisement message is generated according to the advertisement content information, and then the second user is controlled to send the advertisement message in the chat group when the preset condition is met. For a first user who wants to release the advertisement message, the first user only needs to preset the advertisement content information corresponding to the advertisement message, the equipment can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement release can be simplified, and the labor cost is reduced.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
fig. 1 is a flowchart illustrating a process of sending an advertisement message in a chat group according to an embodiment of the present application;
FIG. 2 is an interaction diagram of a group advertisement application for implementing advertisement publishing by using the solution provided by the embodiment of the present application;
fig. 3 is a schematic structural diagram of an apparatus for implementing an advertisement message sending method in a chat group in an embodiment of the present application;
the same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In a typical configuration of the present application, the terminal, the devices serving the network each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, which include both non-transitory and non-transitory, removable and non-removable media, may implement the information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.
The embodiment of the application provides an advertisement message sending method in a chat group, which comprises the steps of obtaining advertisement content information set by a first user, generating an advertisement message according to the advertisement content information, and controlling a second user to send the advertisement message in the chat group when preset conditions are met. For a first user who wants to release the advertisement message, the first user only needs to preset the advertisement content information corresponding to the advertisement message, the equipment can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement release can be simplified, and the labor cost is reduced.
In a practical scenario, the execution subject of the method may be a user equipment, or a device formed by integrating the user equipment and a network device through a network. The part related to data processing and storage in the scheme can be realized locally in the user equipment, or can be realized in the network equipment and provides the processing result to the user equipment through the network, for example, the processing of generating the advertisement message according to the advertisement content information, the judgment processing of whether the processing meets the preset condition and the like can be finished in the network equipment, and the processing result is returned to the local equipment after the processing is finished. The interaction related part needs to be implemented by the user equipment, for example, related interface content is displayed to the user, related interaction information is obtained based on the interaction operation of the user, and the like, and the interaction related part can be implemented by the user equipment based on various input or output devices.
The user equipment includes but is not limited to various terminal equipment such as a computer, a mobile phone, a tablet computer and the like, and the input or output device of the user equipment can include a touch screen, a mouse, a keyboard, a display, various sensors and the like; including but not limited to implementations such as a network host, a single network server, multiple sets of network servers, or a cloud-computing-based collection of computers. Here, the Cloud is made up of a large number of hosts or web servers based on Cloud Computing (Cloud Computing), which is a type of distributed Computing, one virtual computer consisting of a collection of loosely coupled computers.
Fig. 1 shows a processing flow of an advertisement message sending method in a chat group according to an embodiment of the present application, which includes at least the following processing steps:
step S101, advertisement content information set by a first user is obtained. The first user is a user needing to publish an advertisement in the chat group, and the advertisement content information includes specific document content of the advertisement, such as pictures, texts, videos and the like of the advertisement.
The first user can set the advertisement content information to be issued in various ways. In the embodiment of the present application, the manner of setting the advertisement content information at least includes that an internal advertisement data source or an external advertisement data source is used, where the internal advertisement data source is an advertisement data source corresponding to the chat group and is carried by an instant messaging application providing the group chat function, for example, a small program, an advertisement management module and the like carried in the instant messaging application providing the group chat function, and the first user may directly enter the setting page through a corresponding function entry in the instant messaging application and set the advertisement content information in the setting page. The external advertisement data source is an advertisement data source unrelated to the instant messaging application providing the group chat function, and may be provided by a third party, for example, an advertisement database of under-flag brands provided by a specific manufacturer, an advertisement database created by the first user, or an advertisement database of other third party applications.
Therefore, when the advertisement content information set by the first user is acquired, the advertisement content information added by the first user in the internal advertisement data source corresponding to the chat group can be acquired. For example, the user a may open a set page of advertisements in the instant messaging application APP1 of the chat group, and add the document content of a certain advertisement to the set page. For example, the user a may also start a management interface of an applet in the instant messaging application of the chat group, select and start an advertisement applet that implements an advertisement setting function therein, and then add a document content of an advertisement in the program interface of the advertisement applet.
In other embodiments of the present application, the advertising content information may also be obtained from an external advertising data source. The external advertisement data source is set by the first user, for example, the first user may designate an advertisement database of a certain third-party application as the external advertisement data source in the instant messaging application providing the group chat function, so that the device may automatically obtain advertisement content information from the advertisement database DB1 of the third-party application when needed.
When the first user sets the external advertisement data source, the first user may set a range of advertisement content information that can be obtained from the external advertisement data source, for example, after the first user designates the advertisement database DB1 of a third-party application as the external advertisement data source, the first user may further designate several specific pieces of advertisement content information, such as ad _ info1 to ad _ info5, from all advertisement content information in the advertisement database DB1 as the obtaining range of the advertisement content information. Thus, when the apparatus acquires advertisement content information from an external advertisement data source (advertisement database DB1), it selects from the five pieces of advertisement content information designated ad _ info1 to ad _ info5 without acquiring other advertisement content information. In addition, when the first user sets the external advertisement data source, the first user can also add advertisement content information to the specified external advertisement data source at the same time, so that personalized advertisement content setting is realized.
In some embodiments of the present application, the first user may also set the advertisement content information in a more convenient manner in the interactive interface of the chat group. For example, a trigger character may be preset, and when the device detects a trigger character input by the user in a message edit box of the chat group interactive interface, the setting of the advertisement content information may be completed based on the input content related to the trigger character. For example, the trigger may be set to "#", "-", etc., and the first user may edit and send the following content in the chat group: "# Zhenxiang! XX coffee 10 yuan purchase, click link xxxxxxxxxxx ", because the equipment has detected the trigger character" # ", can regard trigger character subsequent content as advertising content information to add to the corresponding internal advertising data source of said chat group automatically. Alternatively, the input content may be setting information of an external advertisement data source, for example, the first user may edit and send the following content in a chat group: "abc.edf.cef/fes/gges/a", because the device detects the trigger character "—, the content" abc.edf.cef/fes/gges/a "subsequent to the trigger character can be set as the access address of the external advertisement data source, so that the device can automatically acquire advertisement content information from the external advertisement data source corresponding to the access address.
And step S102, generating an advertisement message according to the advertisement content information. The advertisement content information includes specific document content of the advertisement, and since an actual advertisement publishing form is published in a chat group in a group message form in the solution of the embodiment of the present application, the specific document content of the advertisement needs to be generated into an advertisement message in a group message form. Wherein the advertisement message supports various forms of rich text, pictures, videos, and the like.
In order to enable the generated advertisement message to attract the attention of the user more and achieve a better advertisement promotion effect, the first user may pre-configure a generation template of the advertisement message, so that the device may automatically adjust the layout form of each element according to the specific element contained in the advertisement content information, for example, automatically adjust the size, color and interval of the text, the relative position of the picture and the text, the size of the playing window of the video, and the like.
And step S103, controlling a second user to send the advertisement message in the chat group when the preset conditions are met.
Therefore, for a first user who wants to release the advertisement message, the first user only needs to preset the advertisement content information corresponding to the advertisement message, the equipment can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of releasing the advertisement can be simplified, and the labor cost is reduced.
The preset condition may be set according to the requirement of the actual application scenario, for example, if the user wishes to repeatedly release a certain advertisement at regular time, the preset condition may be set such that the current time reaches a certain fixed time point or a preset time interval is reached from the last release, and when it is detected that the preset condition is met, the second user may be controlled to send the advertisement message in the chat group, thereby achieving the purpose of repeatedly releasing a certain advertisement at regular time. For example, the validity period of the advertisement may be set so that the advertisement message has a certain timeliness and is not sent after the validity period is exceeded.
Besides the time factor, the preset condition may be set based on the behavior factors of the users in the chat group, for example, the preset condition may be set when a new user joins the group, or when a preset number of users are detected to send group messages, and the like. Through setting reasonable preset conditions, the scheme of the application can be suitable for various different advertisement publishing scenes, and therefore the effect of simplifying the operation of advertisement publishing under various application scenes can be achieved.
The second user is a user who issues an advertisement in the chat group according to a preset condition, and may be a real user in the chat group, such as a first user who provides advertisement content information, an administrator user of the chat group, or the like, or a group virtual user in the chat group, such as a group chat robot, or the like. The scheme of the application is an advertisement publishing scheme applied to the chat group, and real group users can also contain more daily chat contents besides the chat contents related to advertisements in the group chat, so that the group virtual users can be controlled to send the advertisement messages in the chat group when the preset conditions are met, and the interaction of the normal chat contents of the real users is prevented from being influenced.
In some embodiments of the present application, a device may store acquired advertisement messages, generate an advertisement list including the advertisement messages, and when any group member user needs to view the advertisement list, may provide a currently viewable advertisement list to a group member user of a chat group, where the advertisement list includes at least one advertisement message. For example, a list-opened function entry may be displayed in the group interface, the function entry may be presented in the form of a function button, a chart control, a floating window, or the like, and when the group member user clicks the function entry, the triggerable device may provide the currently viewable advertisement list to the group member user of the chat group. The advertisement list is used for summarizing advertisement messages which can be viewed in the chat group, so that the group member users can actively view interested advertisement messages besides passively receiving the advertisement messages sent by the second user.
For the first user who publishes the advertisement, the device may provide the first user with summarized data of the advertisement message published by the first user, for example, may also provide the first user with specific content and/or related data of the advertisement message published by the first user in the form of an advertisement list, so that the first user may conveniently know the specific situation of the advertisement published by the first user.
In some embodiments of the present application, the device may further jump to a detail page of the advertisement message upon detecting a first viewing operation of the advertisement message by a third user. The third user refers to a user who sees the advertisement message in the chat group and wants to view the specific content of the advertisement message, and the third user can trigger the device to jump to the detail page of the advertisement message by inputting a first viewing operation, such as clicking, long pressing and the like, to the advertisement message.
The detail page of the advertisement message may include information such as a publisher, a publication time, a publication content, a number of readers of the advertisement, so that the user can further know the specific content of the advertisement message in detail by viewing the information.
The detail page of the advertisement message comprises identification information of an advertisement data source, the advertisement data source comprises an internal advertisement data source or an external advertisement data source, and the identification information can be the name, icon and the like of the advertisement data source. The identification information may be provided with a link that jumps to the interactive interface of the advertisement data source, and the user may click the identification information such as the name and the icon, so that the device jumps to the interactive interface of the advertisement data source after detecting a second viewing operation of the fourth user on the identification information of the advertisement data source. The interactive interface can be used for displaying the advertisement messages corresponding to the chat group in the advertisement data source, such as the advertisement messages which are published in the chat group by the advertisement data source and the published historical advertisement messages.
In other embodiments of the present application, in order to enhance the interaction experience of the user, an interaction function region may be further set in the detail page of the advertisement message, the interaction function region may provide an interaction function such as approval, comment, and the like, and the device may update the interaction information of the advertisement message according to the interaction operation after detecting the interaction operation performed by the third user in the interaction function region, for example, after detecting that the user approves the advertisement message, the interaction message regarding the approval number may be updated, and after receiving comment information of the user on the advertisement message, the comment information may be displayed in the interaction function region. Therefore, based on the interactive function area and the corresponding interactive information in the detail page, the group member users who check the details of the advertisement message can conveniently issue comments on the advertisement in the detail page of the advertisement message or perform interactive operations such as praise and the like, so that the opinions of the group member users on the advertisement message are expressed, and the interactive experience among the users is improved.
After updating the interactive information of the advertisement message according to the interactive operation, the device may also push the interactive information corresponding to the interactive operation in the chat group. Therefore, the interactive information such as comments and likes issued by the user on the detail page can be synchronously updated into the chat group, so that the members of the chat group can quickly know the dynamic change condition of the interactive information, and auxiliary information is provided for the popular degree of distinguishing advertisements by the user. In an actual scenario, the pushed interactive information may be sent in the form of a system message in a chat group, or the pushed interactive information of the corresponding advertisement message may also be pushed in the form of a group message by the second user sending the advertisement message.
After updating the interaction information of the advertisement message according to the interaction operation, the device may also push the interaction information corresponding to the interaction operation to the first user corresponding to the advertisement message. Therefore, the interactive information such as comments, praise and the like issued by the user in the detail page is synchronously and quickly provided for the first user issuing the advertisement message, so that the first user can quickly know the dynamic change condition of the interactive information, and the first user can conveniently know the user feedback after the advertisement is issued.
The push function of the interactive message can be turned on or off according to the setting of the relevant user. For example, the first user who issues an advertisement may set whether to start a function of pushing interactive information in a chat group or whether to start a function of pushing interactive information to himself, and any member user of the chat group may also set whether to receive a push message regarding interactive information in the chat group. Therefore, more personalized settings can be provided for related users, related functions can be provided for users who do not need the functions, and the functions can be closed through customized settings for users who do not need the functions, so that interference in normal use of other functions of the chat group by the users is avoided.
In addition, in other embodiments of the present application, administrative rights with respect to advertising messages may also be provided to administrator users of the chat group. The management authority can be used for managing and controlling the advertisement messages issued in the chat group, and the management authority can comprise top advertisement messages, on-shelf and off-shelf messages, push setting and the like. The advertisement message can be set on top of one advertisement message, so that the exposure rate is improved, and more users can quickly check the advertisement message; the shelf-on/off message can control whether to allow the sending of a certain advertisement message, for example, after one advertisement message is shelf-off, the advertisement message cannot be sent to the chat group even if the advertisement message meets the preset condition; the push is set to control whether to push related data about a certain advertising message, for example, interactive information such as reading quantity, praise quantity, comment content and the like of a certain advertising message can be set to be synchronously pushed.
In addition, in the advertisement message sending method provided by the embodiment of the application, the instant messaging application providing the chat group function can also support functions related to trading, such as online ordering and order management, so that a user can directly order the commodities of the advertisement message in the application program and trade the commodities without other channels, trading is more convenient, and user experience is improved.
Fig. 2 shows an interaction diagram of a group advertisement application for implementing advertisement publishing by using the solution provided by the embodiment of the present application, where the group advertisement application may be an instant messaging application capable of providing a chat group function, and a Client/Server (Client/Server) framework is adopted, where a Client 210 is deployed in a user device for implementing a function related to human-computer interaction with a user and a part of a data processing function, and a Server 220 is deployed in a network device for implementing the rest of the data processing function and providing the data processing result thereof to the Client, so that the Client performs corresponding human-computer interaction based on the processing result. The interaction flow between the client 210 and the server 220 is as follows:
in step S201, the group members set advertisement content information and rules in the application of the client. The advertisement content information includes text, picture, video, link and the like of the advertisement so as to facilitate the subsequent generation of the advertisement message, and the rule may include a validity period, sending conditions and the like of advertisement release so as to facilitate the subsequent generation of the preset conditions.
In step S202, the client uploads advertisement data to the server, where the advertisement data may include the set advertisement content information, rules, creator, and the like.
Step S203, the server generates advertisement messages according to the obtained advertisement data and sends the advertisement messages to the client of each group member, so that the client receiving the advertisement messages displays the advertisement messages in the chat group.
In step S204, the server may also send the advertisement list within the validity period to the clients of each group member, so that the received client displays the advertisement list.
In step S205, the server may further send an advertisement list and related data of the advertisement to the advertisement creator and the client of the administrator user of the chat group, where the advertisement list sent to the client of the creator includes the historical advertisement messages issued by the creator, and the advertisement list sent to the client of the administrator user includes the historical advertisement messages issued by all users in the chat group.
In step S206, the server may also perform processing such as top placement, shelf loading, shelf unloading, data pushing, etc. on the advertisement message according to the settings of the administrator user.
Step S207, the group member opens the detail page of the advertisement message by clicking the advertisement message or the advertisement list at the client, so as to view the specific content of the advertisement, and perform interactive operations such as approval and comment on the advertisement.
And step S208, the client sends the read data for viewing the advertisements and the interactive information such as praise and comment to the server, so that the server records the relevant data of the advertisements.
Based on the same inventive concept, the embodiment of the present application further provides an advertisement message sending device in the chat group, the corresponding method of the device may be the advertisement message sending method in the chat group in the foregoing embodiment, and the principle of solving the problem is similar to that of the method. The apparatus comprises a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform the advertising messaging method within the chat group.
The device may be a user device or a device formed by integrating a user device and a network device through a network. The part related to data processing and storage in the scheme can be realized locally in the user equipment, or can be realized in the network equipment and provides the processing result to the user equipment through the network, for example, the processing of generating the advertisement message according to the advertisement content information, the judgment processing of whether the processing meets the preset condition and the like can be finished in the network equipment, and the processing result is returned to the local equipment after the processing is finished. The interaction related part needs to be implemented by the user equipment, for example, related interface content is displayed to the user, related interaction information is obtained based on the interaction operation of the user, and the like, and the interaction related part can be implemented by the user equipment based on various input or output devices.
The user equipment includes but is not limited to various terminal equipment such as a computer, a mobile phone, a tablet computer and the like, and the input or output device of the user equipment can include a touch screen, a mouse, a keyboard, a display, various sensors and the like; including but not limited to implementations such as a network host, a single network server, multiple sets of network servers, or a cloud-computing-based collection of computers. Here, the Cloud is made up of a large number of hosts or web servers based on Cloud Computing (Cloud Computing), which is a type of distributed Computing, one virtual computer consisting of a collection of loosely coupled computers.
Fig. 3 shows a structure of a device suitable for implementing the method and/or technical solution in the embodiment of the present application, and the device 300 includes a Central Processing Unit (CPU)301, which can execute various suitable actions and processes according to a program stored in a Read Only Memory (ROM) 302 or a program loaded from a storage portion 308 into a Random Access Memory (RAM) 303. In the RAM 303, various programs and data necessary for system operation are also stored. The CPU 301, ROM 302, and RAM 303 are connected to each other via a bus 304. An Input/Output (I/O) interface 305 is also connected to bus 304.
The following components are connected to the I/O interface 305: an input portion 306 including a keyboard, a mouse, a touch screen, a microphone, an infrared sensor, and the like; an output section 307 including a Display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), an LED Display, an OLED Display, and the like, and a speaker; a storage section 308 comprising one or more computer-readable media such as a hard disk, optical disk, magnetic disk, semiconductor memory, or the like; and a communication section 309 including a Network interface card such as a LAN (Local Area Network) card, a modem, or the like. The communication section 309 performs communication processing via a network such as the internet.
In particular, the methods and/or embodiments in the embodiments of the present application may be implemented as computer software programs. For example, embodiments disclosed herein include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. The computer program performs the above-described functions defined in the method of the present application when executed by the Central Processing Unit (CPU) 301.
It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart or block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer-readable medium carries one or more computer-readable instructions executable by a processor to implement the methods and/or aspects of the embodiments of the present application as described above.
To sum up, the embodiment of the present application provides an advertisement message sending scheme in a chat group, which can obtain advertisement content information set by a first user, generate an advertisement message according to the advertisement content information, and then control a second user to send the advertisement message in the chat group when a preset condition is met. For a first user who wants to release the advertisement message, the first user only needs to preset the advertisement content information corresponding to the advertisement message, the equipment can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement release can be simplified, and the labor cost is reduced.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In some embodiments, the software programs of the present application may be executed by a processor to implement the above steps or functions. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (11)
1. An advertising messaging method within a chat group, wherein the method comprises:
acquiring advertisement content information set by a first user;
generating an advertisement message according to the advertisement content information;
and when the preset conditions are met, controlling a second user to send the advertisement message in the chat group.
2. The method of claim 1, wherein the method further comprises:
providing a list of currently viewable advertisements to group member users of the chat group, the list of advertisements including at least one advertisement message.
3. The method of claim 1, wherein obtaining the advertisement content information set by the first user comprises:
acquiring advertisement content information added by a first user in an internal advertisement data source corresponding to the chat group; or
Advertisement content information is obtained from an external advertisement data source set by a first user.
4. The method of claim 1, wherein controlling the second user to send the advertisement message in the chat group when a preset condition is met comprises:
and when the preset conditions are met, controlling the group virtual users to send the advertisement messages in the chat group.
5. The method according to claim 1 or 2, wherein the method further comprises:
and jumping to a detail page of the advertisement message when the first viewing operation of the third user on the advertisement message is detected.
6. The method of claim 5, wherein the details page of the advertisement message includes an interactive function area therein, the method further comprising:
and after detecting the interactive operation executed by the third user in the interactive function area, updating the interactive information of the advertisement message according to the interactive operation.
7. The method of claim 6, wherein after updating the interaction information of the advertisement message according to the interaction operation, further comprising:
pushing interactive information corresponding to the interactive operation in the chat group; or
And pushing the interaction information corresponding to the interaction operation to a first user corresponding to the advertisement message.
8. The method of claim 5, wherein the details page of the advertisement message includes identification information of an advertisement data source, the advertisement data source including an internal advertisement data source or an external advertisement data source;
and after detecting a second viewing operation of a fourth user on the identification information of the advertisement data source, skipping to an interactive interface of the advertisement data source, wherein the interactive interface is used for displaying the advertisement message corresponding to the chat group in the advertisement data source.
9. The method of claim 1, wherein the method further comprises:
providing administrative privileges for advertising messages to administrative users of the chat group.
10. A computing device comprising a memory for storing computer readable instructions and a processor for executing the computer readable instructions, wherein the computer readable instructions, when executed by the processor, trigger the device to perform the method of any of claims 1 to 9.
11. A computer readable medium having computer readable instructions stored thereon which are executable by a processor to implement the method of any one of claims 1 to 9.
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