CN107944904A - A kind of advertisement orientation put-on method, device, system and electronic equipment - Google Patents

A kind of advertisement orientation put-on method, device, system and electronic equipment Download PDF

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Publication number
CN107944904A
CN107944904A CN201711103899.XA CN201711103899A CN107944904A CN 107944904 A CN107944904 A CN 107944904A CN 201711103899 A CN201711103899 A CN 201711103899A CN 107944904 A CN107944904 A CN 107944904A
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client
function point
advertising function
type
matching result
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王洪鑫
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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Priority to CN201711103899.XA priority Critical patent/CN107944904A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

An embodiment of the present invention provides a kind of advertisement orientation put-on method, device and electronic equipment, including：The function point information of advertising function point to be matched, and the attribute information of client to be put are obtained, the function point information represents the attribute information of the advertising function point；The function point information of acquisition is matched with the attribute information of the client to be put, obtains matching result；Judge whether matching result meets default fixed condition；When matching result meets default fixed condition, the advertisement with the advertising function point is launched to the client to be put.It can realize that the matching of client of the advertisement with supporting the advertisement is launched.

Description

A kind of advertisement orientation put-on method, device, system and electronic equipment
Technical field
The present invention relates to advertisement putting technical field, more particularly to a kind of advertisement orientation put-on method, device, system and Electronic equipment.
Background technology
Once complete advertisement putting relies on displaying of the client to ad material, and shows the passback of data.At present, extensively Accusing the method launched and used is mainly：Client receives video/web access requests of user, and sends and include to ad system There is video to be visited/webpage attribute information (such as：Video/web page title, personage and tag attributes) advertisement putting request；Advertisement System receives advertisement putting request, according to video to be visited/webpage attribute information, launches to client and to be visited is regarded with described Frequently/matched advertisement of webpage attribute information.
However, inventor has found in the implementation of the present invention, at least there are the following problems for the prior art：
With the continuous upgrading of client, its version is also more and more, but the version updating of client relies primarily on user Active triggering, can not complete in a short time, therefore within a period of time, can there are the client of multiple versions at the same time. And with the continuous upgrading of ad system, adline is also more and more, but many advertisements can only be in the client of particular version Launched on end.When carrying out advertisement putting using existing advertisement placement method, it can only accomplish advertisement and video to be visited/webpage category Property information match, and can not ensure advertisement with support the advertisement particular version client matching launch, when advertisement is thrown When being placed in the client for not supporting the advertisement, it may result in advertisement and play normal operation that is abnormal, or even influencing client.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of advertisement orientation put-on method, device, system and electronic equipment, uses Launched in the matching for realizing particular clients of the advertisement with supporting the advertisement.Concrete technical scheme is as follows：
In a first aspect, an embodiment of the present invention provides a kind of advertisement to orient put-on method, including：
Obtain the function point information of advertising function point to be matched, and the attribute information of client to be put, the work( The attribute information that information represents the advertising function point can be put；
The function point information of acquisition is matched with the attribute information of the client to be put, obtains matching knot Fruit；
Judge whether the matching result meets default fixed condition；
When the matching result meets the default fixed condition, launched to the client to be put with described wide Accuse the advertisement of function point.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge whether the corresponding client release of the advertising function point and the version of the client to be put match；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine The matching result meets the default fixed condition；
Alternatively, when the corresponding client release of the advertising function point and the version of the client to be put do not match that When, determine that the matching result is unsatisfactory for the default fixed condition.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The function point information further includes the corresponding terminal type of the advertising function point, the category of the client to be put Property information further includes the terminal type of the affiliated terminal of client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge the terminal type of the corresponding terminal type of the advertising function point and the affiliated terminal of client to be put Whether match；
When the corresponding terminal type of the advertising function point and the affiliated terminal of client to be put terminal type not When matching, determine that the matching result meets the default fixed condition；
Alternatively, when the corresponding terminal type of the advertising function point and the terminal class of the affiliated terminal of client to be put When type matches, judge the corresponding client release of the advertising function point and the client to be put version whether phase Match somebody with somebody；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine The matching result meets the default fixed condition.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The function point information further includes the corresponding client type of the advertising function point, the client to be put Attribute information further includes the type of the client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge whether the corresponding client type of the advertising function point and the type of the client to be put match；
When the type of the corresponding client type of the advertising function point and the client to be put does not match that, really The fixed matching result meets the default fixed condition；
Alternatively, when the corresponding client type of the advertising function point and the type matching of the client to be put When, judge whether the corresponding client release of the advertising function point and the version of the client to be put match；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine The matching result meets the default fixed condition.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The function point information further includes the corresponding terminal type of advertising function point and advertising function point and corresponds to Client type, the attribute information of the client to be put further includes the terminal class of the affiliated terminal of client to be put The type of type and the client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point and institute State the terminal type of the affiliated terminal of client to be put and whether the type of the client to be put matches；
When the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point with it is described When the terminal type of the affiliated terminal of client to be put and the type of the client to be put do not match that, the matching is determined As a result the default fixed condition is met；
Alternatively, when the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point with When the terminal type of the affiliated terminal of client to be put and the type matching of the client to be put, judge described wide Accuse the corresponding client release of function point and whether the version of the client to be put matches；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine The matching result meets the default fixed condition.
Further, before judging whether the matching result meets default fixed condition, further include：
Determine the corresponding default fixed condition of the advertising function point；
It is described to judge whether the matching result meets default fixed condition, including：
Judge whether the matching result meets the corresponding default fixed condition of the advertising function point；
It is described when the matching result meets the default fixed condition, being launched to the client to be put has institute The advertisement of advertising function point is stated, including：
It is described when the matching result meets the corresponding default fixed condition of advertising function point, to described to be put Client launches the advertisement with the advertising function point.
Further, it is described to launch the advertisement with the advertising function point to the client to be put, including：
Obtain the advertisement to be put for meeting the default fixed condition in advertisement base；
The advertisement to be put is launched to the client to be put.
Second aspect, an embodiment of the present invention provides a kind of advertisement to orient delivery device, including：
Data obtaining module, for obtaining the function point information of advertising function point to be matched, and client to be put Attribute information, the function point information represents the attribute information of the advertising function point；
Information matches module, for by the attribute information of the function point information of acquisition and the client to be put into Row matching, obtains matching result；
Matching result judgment module, for judging whether the matching result meets default fixed condition；
Advertisement putting module, for when the matching result meets the default fixed condition, to the visitor to be put Launch the advertisement with the advertising function point in family end.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The matching result judgment module, specifically for judge the corresponding client release of the advertising function point with it is described Whether the version of client to be put matches；When the corresponding client release of the advertising function point and the client to be put When the version at end matches, determine that the matching result meets the default fixed condition；Alternatively, work as the advertising function point pair When the client release answered and the version of the client to be put do not match that, it is described pre- to determine that the matching result is unsatisfactory for If fixed condition.Further, the function point information includes the corresponding client release of the advertising function point, described to wait to throw Putting the attribute information of client includes the version of the client to be put；
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The function point information further includes the corresponding terminal type of the advertising function point, the category of the client to be put Property information further includes the terminal type of the affiliated terminal of client to be put；
The matching result judgment module, specifically for judging that the corresponding terminal type of the advertising function point is treated with described Whether the terminal type for launching the affiliated terminal of client matches；When the corresponding terminal type of the advertising function point is treated with described When the terminal type of the dispensing affiliated terminal of client does not match that, determine that the matching result meets the default fixed condition； Alternatively, when the corresponding terminal type of the advertising function point and the terminal type of the affiliated terminal of client to be put match When, judge whether the corresponding client release of the advertising function point and the version of the client to be put match；Work as institute When stating the version of the corresponding client release of advertising function point and the client to be put and matching, the matching result is determined Meet the default fixed condition.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The function point information further includes the corresponding client type of the advertising function point, the client to be put Attribute information further includes the type of the client to be put；
The matching result judgment module, specifically for judge the corresponding client type of the advertising function point with it is described Whether the type of client to be put matches；When the corresponding client type of the advertising function point and the client to be put When the type at end does not match that, determine that the matching result meets the default fixed condition；Alternatively, work as the advertising function point When corresponding client type and the type matching of the client to be put, the corresponding client of the advertising function point is judged Whether end version and the version of the client to be put match；When the corresponding client release of the advertising function point and institute When stating the version of client to be put and matching, determine that the matching result meets the default fixed condition.
Further, the function point information includes the corresponding client release of the advertising function point, described to be put The attribute information of client includes the version of the client to be put；
The function point information further includes the corresponding terminal type of advertising function point and advertising function point and corresponds to Client type, the attribute information of the client to be put further includes the terminal class of the affiliated terminal of client to be put The type of type and the client to be put；
The matching result judgment module, specifically for judging the corresponding terminal type of the advertising function point and described wide Accuse terminal type and the to be put client of the corresponding client type of function point with the affiliated terminal of client to be put Whether the type at end matches；When the corresponding terminal type of the advertising function point and the corresponding client of advertising function point When type is not matched that with the terminal type of the affiliated terminal of client to be put and the type of the client to be put, really The fixed matching result meets the default fixed condition；Alternatively, when the corresponding terminal type of the advertising function point and described Terminal type and the to be put visitor of the corresponding client type of advertising function point with the affiliated terminal of client to be put During the type matching at family end, the version of the corresponding client release of the advertising function point and the client to be put is judged Whether match；When the version of the corresponding client release of the advertising function point and the client to be put matches, Determine that the matching result meets the default fixed condition；
Further, the advertisement orientation delivery device further includes condition determining module, for judging the matching knot Before whether fruit meets default fixed condition, the corresponding default fixed condition of the advertising function point is determined；
The matching result judgment module, specifically for judging whether the matching result meets the advertising function point pair The default fixed condition answered；
The advertisement putting module, specifically for meeting the corresponding default throwing of the advertising function point when the matching result When putting condition, the advertisement with the advertising function point is launched to the client to be put.
Further, the advertisement putting module, meets the default fixed condition specifically for obtaining in advertisement base Advertisement to be put；The advertisement to be put is launched to the client to be put.
The third aspect, an embodiment of the present invention provides a kind of advertisement to orient jettison system, including：Lower list server and dispensing Engine；
Lower single server, for creating advertisement, and the advertising function point for setting advertisement to have, and create advertisement work( The function point information that can be put, function point information represent the attribute information of advertising function point；
The dispensing engine, for obtaining the function point information of advertising function point to be matched, and client to be put Attribute information；And matched the function point information of acquisition with the attribute information of the client to be put, matched As a result；Judge whether the matching result meets default fixed condition；And when the matching result meets default fixed condition When, launch the advertisement with the advertising function point to be matched to the client to be put.
Fourth aspect, an embodiment of the present invention provides a kind of electronic equipment, including processor, communication interface, memory and Communication bus, wherein, processor, communication interface, memory completes mutual communication by communication bus；
Memory, for storing computer program；
Processor, during for performing the program stored on memory, realizes any of the above-described advertisement orientation put-on method Step.
5th aspect, the embodiment of the present invention additionally provide a kind of computer-readable recording medium, described computer-readable to deposit Instruction is stored with storage media, when run on a computer so that computer performs any of the above-described advertisement orientation Put-on method.
6th aspect, the embodiment of the present invention additionally provides a kind of computer program product for including instruction, when it is being calculated When being run on machine so that computer performs any of the above-described advertisement orientation put-on method.
In advertisement orientation put-on method provided in an embodiment of the present invention, by the function of obtaining advertising function point to be matched The attribute information of point information and client to be put, and the attribute information of function point information and client to be put is carried out Match somebody with somebody, obtain matching result, and judge whether the matching result meets default fixed condition, when matching result meets default throwing When putting condition, advertisement putting is carried out, so as to reach advertisement with supporting the particular clients of the advertisement to match the effect launched.
Certainly, implement any of the products of the present invention or method it is not absolutely required to reach all the above excellent at the same time Point.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is attached drawing needed in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, without creative efforts, can be with Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the flow diagram that advertisement provided by one embodiment of the present invention orients put-on method；
Fig. 2 is the flow diagram that the advertisement that another embodiment of the present invention provides orients put-on method；
Fig. 3 is the structure diagram that advertisement provided by one embodiment of the present invention orients delivery device；
Fig. 4 is the structure diagram that the advertisement that another embodiment of the present invention provides orients delivery device；
Fig. 5 is the structure diagram that advertisement provided by one embodiment of the present invention orients jettison system；
Fig. 6 is the structure diagram of electronic equipment provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, those of ordinary skill in the art are obtained every other without making creative work Embodiment, belongs to the scope of protection of the invention.
Fig. 1 is the flow diagram that advertisement provided by one embodiment of the present invention orients put-on method, including：
S101, obtains the function point information of advertising function point to be matched, and the attribute information of client to be put, work( The attribute information that information represents advertising function point can be put.
The function point information of the advertising function point obtained in this step, expression be advertising function point an attribute letter Breath, specifically, the function point information of advertising function point can include the corresponding client release of advertising function point, advertising function point In the corresponding client type of corresponding terminal type and advertising function point any one or it is two kinds any, can also be at the same time Including the corresponding client release of advertising function point, the corresponding terminal type of advertising function point and the corresponding client of advertising function point Hold type.Correspondingly, the attribute information of client to be put is corresponding with the function point information of advertising function point, can include treating Launch any one in the version, the terminal type of the affiliated terminal of client to be put and the type of client to be put of client Kind is two kinds any, can also include version, the terminal class of the affiliated terminal of client to be put of client to be put at the same time The type of type and client to be put.
S102, the function point information of acquisition is matched with the attribute information of the client to be put, is matched As a result.
In this step, by the advertising function obtained in S101 point information attribute information corresponding with client to be put into Row matching, matching result can be that two kinds of information are consistent, can also be big between two kinds of information when two kinds of information table registration values Small relation.For example, when the function point information of advertising function point includes the corresponding client release of advertising function point, client to be put When the attribute information at end includes the version of client to be put, by the corresponding client release of advertising function point and client to be put The version at end is matched, and obtained matching result is then the corresponding client release of advertising function point and client to be put Version is identical, or is more than the version of client to be put for the corresponding client release of advertising function point；Or advertising function The corresponding client release of point is less than the version of client to be put.
S103 judges whether matching result meets default fixed condition.
S104, when matching result meets default fixed condition, being launched to the client to be put has the advertising function The advertisement of point.
In the advertisement orientation put-on method shown in Fig. 1 provided in an embodiment of the present invention, by obtaining advertisement to be matched The function point information of function point, and the attribute information of client to be put, and by function point information and client to be put Attribute information is matched, and obtains matching result, when matching result meets default fixed condition, is then thrown to client to be put The advertisement with above-mentioned advertising function point is put, effectively prevent in existing advertisement putting technology, can not ensure that advertisement is somebody's turn to do with supporting The problem of particular clients matching of advertisement is launched, has reached advertisement with supporting the particular clients of the advertisement to match the effect launched Fruit.
, can be before carrying out advertisement orientation and launching, it is first determined each in advertisement orientation put-on method shown in above-mentioned Fig. 1 The advertising function point that type advertisement has, and create the function point information of each advertising function point.Adline is different, it has Advertising function point can not also be same, a type of advertisement can have an advertising function point, it is possible to have Duo Geguang Accuse function point.
In above-mentioned S104, if an advertisement has multiple advertising function points, multiple advertising function points of the advertisement can be worked as Function point information and the matching result of attribute information of client to be put when all meeting default fixed condition, to visitor to be put Launch the advertisement in family end.
Below in conjunction with the accompanying drawings, advertisement provided in an embodiment of the present invention orientation put-on method, apparatus and system are carried out detailed Description.
The embodiment of the present invention also provides a kind of advertisement orientation put-on method, as shown in Fig. 2, specifically comprising the following steps：
S201, the function point information for obtaining advertising function point to be matched, and the attribute information of client to be put, work( The attribute information that information represents advertising function point can be put.
The function point information of acquired advertising function point in this step, can be the actual features for advertising function point And attribute, being pre-created and storage, this method directly acquires during execution.
In the embodiment of the present invention, function point information can include the corresponding client release of advertising function point, visitor to be put The attribute information at family end includes the version of client to be put.
Further, function point information can also include in the corresponding terminal type of advertising function point or client type Any one, or the corresponding terminal type of advertising function point or client type can also be included at the same time, correspondingly, to be put The attribute information of client can also include the terminal type of the affiliated terminal of client to be put or the type of client to be put In any one, or can also the terminal type including client to be put affiliated terminal or client to be put at the same time Type.
In the embodiment of the present invention, client release can be the version number of client；Terminal type can be divided into movement Terminal and PC terminals, the operating system that can also be used according to terminal are divided, for example, be divided into IOS operating system type, Android operation system type and window OS Types, can also be divided according to terminal device title, e.g., Iphone, Gphone etc.；The type of client can be divided according to the title of client, i.e. the client of different names is For different types of client.
S202, matched the function point information of acquisition with the attribute information of client to be put, obtains matching result.
In this step, matching result can be that two kinds of information are consistent, can also be when two kinds of information table registration values, two kinds of letters Magnitude relationship between breath.
, can be based on specific function point information and client to be put acquired in above-mentioned S201 in this step Attribute information, is matched accordingly, obtains matching result, specifically can be as follows：
For the matching between the corresponding client release of advertising function point and the version of client to be put, matching result It whether consistent can be, or magnitude relationship between the two.
For between the corresponding terminal type of advertising function point and the terminal type of the affiliated terminal of client to be put Match somebody with somebody, whether matching result can be consistent.
For the matching between the corresponding client type of advertising function point and the type of client to be put, matching result Whether consistent can be.
S203, judge whether matching result meets default fixed condition, if it is satisfied, into S204, if conditions are not met, into Enter S205.
In this step, it can be based in above-mentioned S202, for acquired specific function point information and visitor to be put The matching result of the attribute information at family end, carries out the corresponding judgement for whether meeting default fixed condition.
Default fixed condition can be the actual features and attribute for advertising function point, be configured in advance, and pin To different types of function point information, its default fixed condition can be different, specifically can be as follows：
The first default fixed condition：If function point information only includes the corresponding client release of advertising function point, treat Launching the attribute information of client only includes the version of client to be put, in this case, can when both match table Show the default fixed condition of satisfaction, specifically, representing that both match when both are consistent, it is not small one of both information can also to be worked as When another information, represent that both match, for example, the version of client to be put is not less than the corresponding client of advertising function point When holding version, represent that both match, that is, represent to meet default fixed condition；
Second of default fixed condition：If function point information includes the corresponding client release of advertising function point, and Corresponding terminal type, the attribute information of client to be put include the version of client to be put, and client to be put The terminal type of affiliated terminal, in this case, can work as the corresponding terminal type of advertising function point and client institute to be put When the terminal type of category terminal does not match that, that is, determine to meet default fixed condition, and when the corresponding terminal of advertising function point The terminal type of type and the affiliated terminal of client to be put matches, and the corresponding client release of advertising function point is thrown with waiting When putting the version of client and also matching, determine to meet default fixed condition；
The third default fixed condition：If function point information includes the corresponding client release of advertising function point, and Corresponding client type, the attribute information of client to be put include the version of client to be put, and client to be put The type at end, in this case, can work as the type of the corresponding client type of advertising function point and client to be put not phase During matching, that is, determine to meet default fixed condition, and when the corresponding client type of advertising function point and client to be put Type matching, and when the version of the corresponding client release of advertising function point and client to be put also matches, determine Meet default fixed condition；
4th kind of default fixed condition：If function point information includes the corresponding client release of advertising function point, and Corresponding terminal type and client type, the attribute information of client to be put include the version of client to be put, and The terminal type of the affiliated terminal of client to be put and the type of client to be put, in this case, can work as advertising function Corresponding terminal type and client type are put, respectively the terminal type with the affiliated terminal of client to be put and client to be put When one of the type at end does not match that, that is, determine to meet default fixed condition, and when the corresponding terminal type of advertising function point And client type, respectively with the terminal type of the affiliated terminal of client to be put and homogeneous of the type of client to be put Match somebody with somebody, and when the version of the corresponding client release of advertising function point and client to be put also matches, determine to meet default throw Put condition；
5th kind of default fixed condition：If function point information includes the corresponding client release of advertising function point, and Corresponding terminal type and client type, the attribute information of client to be put include the version of client to be put, and The terminal type of the affiliated terminal of client to be put and the type of client to be put, in this case, can work as advertising function Point corresponding client release, terminal type and client type, respectively with the version of client to be put, client to be put When the type of the terminal type of affiliated terminal and client to be put matches, determine to meet default fixed condition, otherwise, i.e., Determine to be unsatisfactory for default fixed condition.
In the embodiment of the present invention, there is the advertising function based on the actual features and attribute of advertising function point, and broadcasting The attribute of the client of the advertisement of point, can also pre-set other default fixed conditions, no longer citing is described herein.
In the embodiment of the present invention, different advertising functions point, can correspond to different default fixed conditions, correspondingly, Before performing this step, the corresponding default fixed condition of advertising function point to be matched can be first determined, and in this step It is middle to judge whether matching result meets the corresponding default fixed condition of the advertising function point.
S204, when matching result meets default fixed condition, being launched to client to be put has the advertising function point Advertisement.
,, then can be true also with other advertising function points if an advertisement with the advertising function point in this step The function point information and the matching result of the attribute information of the client to be put of other fixed advertising function points, if meet default Fixed condition, if be satisfied by, the advertisement is launched to the client to be put.
S205, when matching result is unsatisfactory for default fixed condition, can terminate to be directed to the advertising function point to be matched With the information matches flow between the client to be put, and enter for next advertising function point and the client to be put Between information matches flow.
The flow of put-on method is oriented for advertisement shown in above-mentioned Fig. 2, by taking new bumper advertisements Trueview as an example, into Row citing description, it is specific as follows：
Obtain the function point information of Trueview advertising function points, including it is the corresponding client release of advertising function point, wide The corresponding terminal type of function point and client type are accused, for Trueview advertisements, due to except Iphone and Gphone Outside two kinds of client types, other client types the whole network can upgrade in a short time, without carrying out the orientation of advertisement Launch, therefore, corresponding function point information is described when below for client type being respectively Iphone and Gphone, its In, the first function point information is：When the corresponding terminal type of advertising function point is IPhone, client type does not limit System, the corresponding client release number of advertising function point are 7.0；Second of function point information is：When advertising function point corresponding end When end type is GPhone, client type is not restricted, and client release number is 8.0.
Obtain the attribute information of client to be put, including client release to be put, the affiliated terminal of client to be put Terminal type and client type to be put, wherein, the attribute information of first kind client to be put is：Client to be put The terminal type of affiliated terminal is PC page ends；The attribute information of second class client to be put is：Belonging to client to be put The terminal type of terminal is Iphone, and client type to be put is iqiyi.com video, and client release to be put is 6.0；The The attribute information of three classes client to be put is：The terminal type of the affiliated terminal of client to be put is Iphone, visitor to be put Family end type is iqiyi.com video, and client release to be put is 7.1；The attribute information of 4th class client to be put is：Treat The terminal type for launching the affiliated terminal of client is Gphone, and client type to be put is iqiyi.com video, client to be put It is 7.0 to hold version；The attribute information of 5th class client to be put is：The terminal type of the affiliated terminal of client to be put is Gphone, client type to be put are iqiyi.com video, and client release to be put is 8.1.
For the attribute information of first kind client to be put, since the terminal type of the affiliated terminal of client to be put is Other types in addition to Iphone and Gphone, therefore, can directly launch.
For the attribute information of the second class client to be put, it is matched with the first function point information, is matched As a result it is：The corresponding terminal type of advertising function point is consistent with the terminal type of the affiliated terminal of client to be put, advertising function The corresponding client type of point is consistent with the type of client to be put, and the corresponding client release of advertising function point, which is more than, to be waited to throw Put the version of client.And default fixed condition is：When belonging to the corresponding terminal type of advertising function point and client to be put The terminal type of terminal is consistent, when the corresponding client type of advertising function point is consistent with the type of client to be put, advertisement The corresponding client release of function point is less than or equal to the version of client to be put, and matching result is unsatisfactory for above-mentioned default dispensing Condition, therefore, terminates matching flow.
For the attribute information of three classes client to be put, it is matched with the first function point information, is matched As a result it is：The corresponding terminal type of advertising function point is consistent with the terminal type of the affiliated terminal of client to be put, advertising function The corresponding client type of point is consistent with the type of client to be put, and the corresponding client release of advertising function point, which is less than, to be waited to throw Put the version of client.Default fixed condition is：When whole belonging to the corresponding terminal type of advertising function point and client to be put The terminal type at end is consistent, when the corresponding client type of advertising function point is consistent with the type of client to be put, advertisement work( The version that corresponding client release is less than or equal to client to be put can be put, matching result meets above-mentioned default dispensing bar Part, therefore, can launch Trueview advertisements to three classes client to be put.
For the attribute information of the 4th class client to be put, it is matched with second of function point information, is matched As a result it is：The corresponding terminal type of advertising function point is consistent with the terminal type of the affiliated terminal of client to be put, advertising function The corresponding client type of point is consistent with the type of client to be put, and the corresponding client release of advertising function point, which is more than, to be waited to throw Put the version of client.Default fixed condition is：When whole belonging to the corresponding terminal type of advertising function point and client to be put The terminal type at end is consistent, when the corresponding client type of advertising function point is consistent with the type of client to be put, advertisement work( The version that corresponding client release is less than or equal to client to be put can be put, matching result is unsatisfactory for above-mentioned default dispensing bar Part, therefore, terminates matching flow.
For the attribute information of the 5th class client to be put, it is matched with second of function point information, is matched As a result it is：The corresponding terminal type of advertising function point is consistent with the terminal type of the affiliated terminal of client to be put, advertising function The corresponding client type of point is consistent with the type of client to be put, and the corresponding client release of advertising function point, which is less than, to be waited to throw Put the version of client.Default fixed condition is：When whole belonging to the corresponding terminal type of advertising function point and client to be put The terminal type at end is consistent, when the corresponding client type of advertising function point is consistent with the type of client to be put, advertisement work( The version that corresponding client release is less than or equal to client to be put can be put, matching result meets above-mentioned default dispensing bar Part, therefore, can launch Trueview advertisements to the 5th class client to be put.
In embodiments of the present invention, by the function point information of advertising function point and the attribute of client to be put to be matched Information is matched, and when matching result meets default fixed condition, being launched to client to be put has above-mentioned advertisement work( The advertisement that can be put, effectively prevent in existing advertisement putting technology, and advertisement can not be ensured with supporting the particular clients of the advertisement The problem of matching is launched, has reached advertisement with supporting the particular clients of the advertisement to match the effect launched.
Based on same inventive concept, the advertisement orientation method that above-described embodiment provides according to the present invention, correspondingly, the present invention One embodiment additionally provides a kind of advertisement orientation delivery device, its structure diagram as shown in figure 3, including：
Data obtaining module 301, for obtaining the function point information of advertising function point to be matched, and client to be put The attribute information at end, the function point information represent the attribute information of the advertising function point；
An information matches module 302, for the attribute information of the function point information of acquisition and client to be put to be carried out Match somebody with somebody, obtain matching result；
Matching result judgment module 303, for judging whether matching result meets default fixed condition；
Advertisement putting module 304, for when matching result meets default fixed condition, launching and having to client to be put There is the advertisement of above-mentioned advertising function point.
Further, function point information includes the corresponding client release of advertising function point, the category of client to be put Property information includes the version of client to be put；
Matching result judgment module 303, specifically for judging the corresponding client release of advertising function point and visitor to be put Whether the version at family end matches；When the corresponding client release of advertising function point and the version of client to be put match When, determine that matching result meets default fixed condition；Alternatively, when the corresponding client release of advertising function point and client to be put When the version at end does not match that, determine that matching result is unsatisfactory for default fixed condition.
Further, function point information includes the corresponding client release of advertising function point, the category of client to be put Property information includes the version of client to be put；
Function point information further includes the corresponding terminal type of advertising function point, and the attribute information of the client to be put is also Include the terminal type of the affiliated terminal of client to be put；
Matching result judgment module 303, specifically for judging the corresponding terminal type of advertising function point and client to be put Whether the terminal type of terminal belonging to end matches；When whole belonging to the corresponding terminal type of advertising function point and client to be put When the terminal type at end does not match that, determine that matching result meets default fixed condition；Alternatively, work as advertising function point corresponding end When end type and the terminal type of the affiliated terminal of client to be put match, the corresponding client release of advertising function point is judged Whether match with the version of client to be put；When the corresponding client release of advertising function point and the version of client to be put When originally matching, determine that matching result meets default fixed condition.
Further, function point information includes the corresponding client release of advertising function point, the category of client to be put Property information includes the version of client to be put；
Function point information further includes the corresponding client type of advertising function point, and the attribute information of client to be put also wraps Include the type of client to be put；
Matching result judgment module 303, specifically for judging the corresponding client type of advertising function point and visitor to be put Whether the type at family end matches；When the corresponding client type of advertising function point and the type of client to be put do not match that When, determine that matching result meets default fixed condition；Alternatively, when the corresponding client type of advertising function point and client to be put During the type matching at end, judge the corresponding client release of advertising function point and client to be put version whether phase Match somebody with somebody；When the version of the corresponding client release of advertising function point and client to be put matches, determine that matching result meets Default fixed condition.
Further, function point information includes the corresponding client release of advertising function point, the category of client to be put Property information includes the version of client to be put；
Function point information further includes the corresponding terminal type of advertising function point and the corresponding client type of advertising function point, The attribute information of client to be put further includes the terminal type of the affiliated terminal of client to be put and the class of client to be put Type；
Matching result judgment module 303, specifically for judging the corresponding terminal type of advertising function point and advertising function point The terminal type of corresponding client type and the affiliated terminal of client to be put and the type of client to be put whether phase Match somebody with somebody；When whole belonging to the corresponding terminal type of advertising function point and the corresponding client type of advertising function point and client to be put When the type of the terminal type at end and client to be put does not match that, determine that matching result meets default fixed condition；Alternatively, When the corresponding terminal type of advertising function point and the corresponding client type of advertising function point and the affiliated terminal of client to be put Terminal type and client to be put type matching when, judge the corresponding client release of advertising function point with it is to be put Whether the version of client matches；When the corresponding client release of advertising function point and the version of client to be put match When, determine that matching result meets default fixed condition；
Further, as shown in figure 4, above-mentioned advertisement orients delivery device, can also include：
Condition determining module 305, for before judging whether matching result meets default fixed condition, determining advertising function The corresponding default fixed condition of point；
Matching result judgment module 303, specifically for judging whether matching result meets that advertising function point is corresponding default Fixed condition；
Advertisement putting module 304, specifically for meeting the corresponding default fixed condition of advertising function point when matching result When, launch the advertisement with the advertising function point to client to be put.
Further, advertisement putting module 304, meets the to be put of default fixed condition specifically for obtaining in advertisement base Advertisement；Advertisement to be put is launched to client to be put.
The function of above-mentioned each module may correspond to the respective handling step in flow shown in Fig. 1 or Fig. 2, no longer superfluous herein State.
In advertisement provided in an embodiment of the present invention orientation delivery device, obtained first by data obtaining module to be matched wide Accuse function point function point information and client to be put attribute information, then by information matches module by above- mentioned information carry out Match somebody with somebody, obtain matching result, only when matching result meets default fixed condition, advertisement putting module just by advertisement putting extremely Client to be put.As it can be seen that in scheme provided in an embodiment of the present invention, before advertisement putting, advertisement and branch have been taken into full account The matching held between the client of the advertisement is launched, and effectively prevent in existing advertisement putting technology, and advertisement can not be ensured with supporting The problem of particular clients matching of the advertisement is launched, has reached advertisement with supporting the particular clients of the advertisement to match what is launched Effect.
Based on same inventive concept, the advertisement orientation method that above-described embodiment provides according to the present invention, correspondingly, the present invention Another embodiment additionally provides a kind of advertisement orientation jettison system, as shown in figure 5, including：Lower list server 501 and dispensing engine 502。
Lower list server 501, for creating advertisement, and the advertising function point for setting advertisement to have, and create advertisement work( The function point information that can be put, function point information represent the attribute information of advertising function point；
Engine 502 is launched, for obtaining the function point information of advertising function point to be matched, and client to be put Attribute information；And matched the function point information of acquisition with the attribute information of client to be put, obtain matching result；Sentence Whether disconnected matching result meets default fixed condition；And when matching result meets default fixed condition, to client to be put Launch the advertisement with advertising function point to be matched in end.
Further, in one embodiment of the invention, function point information can include the corresponding visitor of advertising function point Family end version, the attribute information of client to be put include the version of client to be put, can also include advertising function point pair Any one in the terminal type or client type answered, or include the corresponding terminal type of advertising function point and visitor at the same time Family end type, correspondingly, the attribute information of client to be put can also include the terminal class of the affiliated terminal of client to be put Any one in the type of type or client to be put, or include the terminal type of the affiliated terminal of client to be put at the same time With the type of client to be put.Launch engine 502 by the attribute information of the function point information of acquisition and client to be put into Row matching, obtains matching result.Wherein, matching result can be that two kinds of information are consistent, can also be when two kinds of information table registration values When, the magnitude relationship between two kinds of information.
Launch engine 502 and judge whether matching result meets default fixed condition, if it is satisfied, dispensing engine 502 can be with The advertisement with the advertising function point is launched to client to be put；It is somebody's turn to do if conditions are not met, launching engine 502 and can terminate to be directed to Information matches flow between advertising function point to be matched and the client to be put, and enter and be directed to next advertising function Information matches flow between point and the client to be put.
Above-mentioned each function of launching engine may correspond to the respective handling step in flow shown in Fig. 1 or Fig. 2, herein no longer Repeat.
In embodiments of the present invention, the function point information of acquisition is carried out matching it with the attribute information of client to be put Afterwards, the corresponding default fixed condition of advertising function point is determined, when matching result meets the corresponding default dispensing bar of advertising function point During part, the advertisement with above-mentioned advertising function point just is launched to client to be put, effectively prevent existing advertisement putting technology In, it can not ensure the problem of advertisement is with supporting the particular clients of the advertisement to match dispensing, reach advertisement with supporting the advertisement The effect launched of particular clients matching, ensure that the normal of advertisement is launched and the normal operation of client.
The embodiment of the present invention additionally provides a kind of electronic equipment, as shown in fig. 6, including processor 601, communication interface 602, Memory 603 and communication bus 604, wherein, processor 601, communication interface 602, memory 603 is complete by communication bus 604 Into mutual communication,
Memory 603, for storing computer program；
Processor 601, during for performing the program stored on memory 603, realizes following steps：
Obtain the function point information of advertising function point to be matched, and the attribute information of client to be put, function point Information represents the attribute information of advertising function point；
The function point information of acquisition is matched with the attribute information of client to be put, obtains matching result；
Judge whether matching result meets default fixed condition；
When matching result meets default fixed condition, launched to client to be put wide with above-mentioned advertising function point Accuse.
The communication bus that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral Component Interconnect, abbreviation PCI) bus or expanding the industrial standard structure (Extended Industry Standard Architecture, abbreviation EISA) bus etc..The communication bus can be divided into address bus, data/address bus, controlling bus etc.. For ease of representing, only represented in figure with a thick line, it is not intended that an only bus or a type of bus.
Communication interface is used for the communication between above-mentioned electronic equipment and other equipment.
Memory can include random access memory (Random Access Memory, abbreviation RAM), can also include Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.Further, memory is also It can be at least one storage device for being located remotely from aforementioned processor.
Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, Abbreviation CPU), network processing unit (Network Processor, abbreviation NP) etc.；It can also be digital signal processor (Digital Signal Processing, abbreviation DSP), application-specific integrated circuit (Application Specific Integrated Circuit, abbreviation ASIC), field programmable gate array (Field-Programmable Gate Array, Abbreviation FPGA) either other programmable logic device, discrete gate or transistor logic, discrete hardware components.
In another embodiment provided by the invention, a kind of computer-readable recording medium is additionally provided, which can Read to be stored with instruction in storage medium, when run on a computer so that computer is performed on any in above-described embodiment The advertisement orientation put-on method stated.
In another embodiment provided by the invention, a kind of computer program product for including instruction is additionally provided, when it When running on computers so that computer performs any above-mentioned advertisement orientation put-on method in above-described embodiment.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or its any combination real It is existing.When implemented in software, can realize in the form of a computer program product whole or in part.Computer program product Including one or more computer instructions.It is all or part of when loading on computers and performing above computer programmed instruction Ground is produced according to above-mentioned flow or function of the embodiment of the present invention.Computer can be all-purpose computer, special purpose computer, calculating Machine network or other programmable devices.Computer instruction can store in a computer-readable storage medium, or from one Computer-readable recording medium is transmitted to another computer-readable recording medium, for example, computer instruction can be from a net Website, computer, server or data center pass through wired (such as coaxial cable, optical fiber, Digital Subscriber Line (DSL)) or nothing Line (such as infrared, wireless, microwave etc.) mode is transmitted to another web-site, computer, server or data center. Above computer readable storage medium storing program for executing can be any usable medium that computer can access or include one or more The data storage devices such as server that usable medium integrates, data center.Above-mentioned usable medium can be magnetic medium, (for example, Floppy disk, hard disk, tape), optical medium (for example, DVD) or semiconductor medium (such as solid state hard disc Solid State Disk (SSD)) etc..
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to Non-exclusive inclusion, so that process, method, article or equipment including a series of elements not only will including those Element, but also including other elements that are not explicitly listed, or further include as this process, method, article or equipment Intrinsic key element.In the absence of more restrictions, the key element limited by sentence " including one ... ", it is not excluded that Also there are other identical element in the process including above-mentioned key element, method, article or equipment.
Each embodiment in this specification is described using relevant mode, identical similar portion between each embodiment Divide mutually referring to what each embodiment stressed is the difference with other embodiment.It is real especially for system For applying example, since it is substantially similar to embodiment of the method, so description is fairly simple, related part is referring to embodiment of the method Part explanation.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention It is interior.

Claims (16)

1. a kind of advertisement orients put-on method, it is characterised in that including：
Obtain the function point information of advertising function point to be matched, and the attribute information of client to be put, the function point Information represents the attribute information of the advertising function point；
The function point information of acquisition is matched with the attribute information of the client to be put, obtains matching result；
Judge whether the matching result meets default fixed condition；
When the matching result meets the default fixed condition, being launched to the client to be put has the advertisement work( The advertisement that can be put.
2. according to the method described in claim 1, it is characterized in that, the function point information is corresponded to including the advertising function point Client release, the attribute information of the client to be put includes the version of the client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge whether the corresponding client release of the advertising function point and the version of the client to be put match；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine described Matching result meets the default fixed condition；
Alternatively, when the version of the corresponding client release of the advertising function point and the client to be put does not match that, Determine that the matching result is unsatisfactory for the default fixed condition.
3. according to the method described in claim 1, it is characterized in that, the function point information is corresponded to including the advertising function point Client release, the attribute information of the client to be put includes the version of the client to be put；
The function point information further includes the corresponding terminal type of the advertising function point, the attribute letter of the client to be put Breath further includes the terminal type of the affiliated terminal of client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge the corresponding terminal type of the advertising function point and the affiliated terminal of client to be put terminal type whether Match；
When the terminal type not phase of the corresponding terminal type of the advertising function point and the affiliated terminal of client to be put Timing, determines that the matching result meets the default fixed condition；
Alternatively, when the corresponding terminal type of the advertising function point and the terminal type phase of the affiliated terminal of client to be put During matching, judge whether the corresponding client release of the advertising function point and the version of the client to be put match；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine described Matching result meets the default fixed condition.
4. according to the method described in claim 1, it is characterized in that, the function point information is corresponded to including the advertising function point Client release, the attribute information of the client to be put includes the version of the client to be put；
The function point information further includes the corresponding client type of the advertising function point, the attribute of the client to be put Information further includes the type of the client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge whether the corresponding client type of the advertising function point and the type of the client to be put match；
When the type of the corresponding client type of the advertising function point and the client to be put does not match that, institute is determined State matching result and meet the default fixed condition；
Alternatively, when the corresponding client type of the advertising function point and the type matching of the client to be put, sentence Whether the disconnected corresponding client release of the advertising function point and the version of the client to be put match；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine described Matching result meets the default fixed condition.
5. according to the method described in claim 1, it is characterized in that, the function point information is corresponded to including the advertising function point Client release, the attribute information of the client to be put includes the version of the client to be put；
The function point information further includes the corresponding terminal type of the advertising function point and the corresponding visitor of advertising function point Family end type, the attribute information of the client to be put further include the affiliated terminal of client to be put terminal type and The type of the client to be put；
It is described to judge whether the matching result meets default fixed condition, including：
Judge that the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point are treated with described Launch the terminal type of the affiliated terminal of client and whether the type of the client to be put matches；
When the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point are waited to throw with described Put the terminal type of the affiliated terminal of client and when the type of the client to be put does not match that, determine the matching result Meet the default fixed condition；
Alternatively, when the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point with it is described When the terminal type of the affiliated terminal of client to be put and the type matching of the client to be put, the advertisement work(is judged Corresponding client release can be put and whether the version of the client to be put matches；
When the version of the corresponding client release of the advertising function point and the client to be put matches, determine described Matching result meets the default fixed condition.
6. according to the method described in claim 1, it is characterized in that, judging whether the matching result meets default dispensing bar Before part, further include：
Determine the corresponding default fixed condition of the advertising function point；
It is described to judge whether the matching result meets default fixed condition, including：
Judge whether the matching result meets the corresponding default fixed condition of the advertising function point；
It is described when the matching result meets the default fixed condition, launched to the client to be put have it is described wide The advertisement of function point is accused, including：
It is described when the matching result meets the corresponding default fixed condition of advertising function point, to the client to be put Launch the advertisement with the advertising function point in end.
7. method according to any one of claims 1 to 6, it is characterised in that described to launch tool to the client to be put There is the advertisement of the advertising function point, including：
Obtain the advertisement to be put for meeting the default fixed condition in advertisement base；
The advertisement to be put is launched to the client to be put.
8. a kind of advertisement orients delivery device, it is characterised in that including：
Data obtaining module, for obtaining the function point information of advertising function point to be matched, and the category of client to be put Property information, the function point information represents the attribute information of the advertising function point；
An information matches module, for the attribute information of the function point information of acquisition and the client to be put to be carried out Match somebody with somebody, obtain matching result；
Matching result judgment module, for judging whether the matching result meets default fixed condition；
Advertisement putting module, for when the matching result meets the default fixed condition, to the client to be put Launch the advertisement with the advertising function point.
9. device according to claim 8, it is characterised in that the function point information is corresponded to including the advertising function point Client release, the attribute information of the client to be put includes the version of the client to be put；
The matching result judgment module, specifically for judging that the corresponding client release of the advertising function point is waited to throw with described Whether the version for putting client matches；When the corresponding client release of the advertising function point and the client to be put When version matches, determine that the matching result meets the default fixed condition；Alternatively, when the advertising function point is corresponding When client release and the version of the client to be put do not match that, determine that the matching result is unsatisfactory for the default throwing Put condition.
10. device according to claim 8, it is characterised in that the function point information includes the advertising function point pair The client release answered, the attribute information of the client to be put include the version of the client to be put；
The function point information further includes the corresponding terminal type of the advertising function point, the attribute letter of the client to be put Breath further includes the terminal type of the affiliated terminal of client to be put；
The matching result judgment module, specifically for judge the corresponding terminal type of the advertising function point with it is described to be put Whether the terminal type of the affiliated terminal of client matches；When the corresponding terminal type of the advertising function point with it is described to be put When the terminal type of the affiliated terminal of client does not match that, determine that the matching result meets the default fixed condition；Alternatively, When the terminal type of the corresponding terminal type of the advertising function point and the affiliated terminal of client to be put matches, sentence Whether the disconnected corresponding client release of the advertising function point and the version of the client to be put match；When the advertisement When the corresponding client release of function point and the version of the client to be put match, determine that the matching result meets institute State default fixed condition.
11. device according to claim 8, it is characterised in that the function point information includes the advertising function point pair The client release answered, the attribute information of the client to be put include the version of the client to be put；
The function point information further includes the corresponding client type of the advertising function point, the attribute of the client to be put Information further includes the type of the client to be put；
The matching result judgment module, specifically for judging that the corresponding client type of the advertising function point is waited to throw with described Whether the type for putting client matches；When the corresponding client type of the advertising function point and the client to be put When type does not match that, determine that the matching result meets the default fixed condition；Alternatively, when the advertising function point corresponds to Client type and the client to be put type matching when, judge the corresponding client edition of the advertising function point Whether the version of sheet and the client to be put matches；When the corresponding client release of the advertising function point is treated with described When the version of dispensing client matches, determine that the matching result meets the default fixed condition.
12. device according to claim 8, it is characterised in that the function point information includes the advertising function point pair The client release answered, the attribute information of the client to be put include the version of the client to be put；
The function point information further includes the corresponding terminal type of the advertising function point and the corresponding visitor of advertising function point Family end type, the attribute information of the client to be put further include the affiliated terminal of client to be put terminal type and The type of the client to be put；
The matching result judgment module, specifically for judging the corresponding terminal type of the advertising function point and the advertisement work( The terminal type and the client to be put of the corresponding client type of energy point and the affiliated terminal of client to be put Whether type matches；When the corresponding terminal type of the advertising function point and the corresponding client type of advertising function point When not matched that with the terminal type of the affiliated terminal of client to be put and the type of the client to be put, institute is determined State matching result and meet the default fixed condition；Alternatively, work as the corresponding terminal type of advertising function point and the advertisement Terminal type and the to be put client of the corresponding client type of function point with the affiliated terminal of client to be put Type matching when, judge the corresponding client release of the advertising function point and the client to be put version whether Match；When the version of the corresponding client release of the advertising function point and the client to be put matches, determine The matching result meets the default fixed condition.
13. device according to claim 8, it is characterised in that further include：
Condition determining module, for before judging whether the matching result meets default fixed condition, determining the advertisement The corresponding default fixed condition of function point；
The matching result judgment module, specifically for judging whether the matching result meets that the advertising function point is corresponding Default fixed condition；
The advertisement putting module, specifically for meeting the corresponding default dispensing bar of the advertising function point when the matching result During part, the advertisement with the advertising function point is launched to the client to be put.
14. according to any devices of claim 8-13, it is characterised in that the advertisement putting module, specifically for obtaining Take the advertisement to be put for meeting the default fixed condition in advertisement base；Launched to the client to be put described to be put wide Accuse.
15. a kind of advertisement orients jettison system, it is characterised in that including：Lower list server and dispensing engine；
Lower single server, for creating advertisement, and the advertising function point for setting advertisement to have, and create advertising function point Function point information, function point information represent advertising function point attribute information；
The dispensing engine, for obtaining the function point information of advertising function point to be matched, and the category of client to be put Property information；And matched the function point information of acquisition with the attribute information of the client to be put, obtain matching result； Judge whether the matching result meets default fixed condition；And when the matching result meets default fixed condition, to The client to be put launches the advertisement with the advertising function point to be matched.
16. a kind of electronic equipment, it is characterised in that including processor, communication interface, memory and communication bus, wherein, processing Device, communication interface, memory complete mutual communication by communication bus；
Memory, for storing computer program；
Processor, during for performing the program stored on memory, realizes any method and steps of claim 1-7.
CN201711103899.XA 2017-11-10 2017-11-10 A kind of advertisement orientation put-on method, device, system and electronic equipment Pending CN107944904A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
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CN110717773A (en) * 2018-07-12 2020-01-21 上海广润广告有限公司 Marketing management system based on advertisement push
CN111881402A (en) * 2020-08-05 2020-11-03 香港乐蜜有限公司 Configuration data delivery method and device and electronic equipment

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Application publication date: 20180420