CN101184111A - Advertisement delivery method, system, server and mobile terminal - Google Patents
Advertisement delivery method, system, server and mobile terminal Download PDFInfo
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- CN101184111A CN101184111A CNA2007103013785A CN200710301378A CN101184111A CN 101184111 A CN101184111 A CN 101184111A CN A2007103013785 A CNA2007103013785 A CN A2007103013785A CN 200710301378 A CN200710301378 A CN 200710301378A CN 101184111 A CN101184111 A CN 101184111A
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Abstract
The invention discloses an advertisement launching method, an advertisement launching system, an advertisement launching server and a mobile terminal. The advertisement launching method is characterized in that the advertisement launching server obtains the information of mobile terminal, the software version number supporting advertisement, and the advertisement information corresponding to the information of mobile terminal and the software version number, and delivers the advertisement information to the mobile terminal with the information of mobile terminal and the software version number. The invention has the advantages of delivering advertisement to the users according to the information of mobile terminal and the software version number, and decreasing the disturbances to the users by the advertisement.
Description
Technical field
The present invention relates to the communications field and internet arena, relate in particular to a kind of advertisement placement method, system, server and portable terminal.
Background technology
Along with popularizing and the lifting of capacity of mobile terminal of wireless Internet, in a lot of portable terminals the software of supporting the advertisement putting function is installed all.Because the performances such as its running software platform of portable terminal, user interface and resolution of different type of machines are generally different, it is adaptive therefore need to do type to same software, so same software has different software version is installed.Software is installed version, and (Licence LC) comes unique identification by software version number.
The software version number that advertisement releasing server has according to portable terminal is to the portable terminal advertisement delivery.
Fig. 1 is the software version number that has according to portable terminal in the prior art schematic diagram to the portable terminal advertisement delivery.
As shown in Figure 1, software version number LC1 is corresponding with advertisement information 1, and software version number LC2 is corresponding with advertisement information 2, and software version number LC3 is corresponding with advertisement information 3.The software version number that the category-A portable terminal has is LC1, and the software version number that the category-B portable terminal has is LC2, and the software version number that C class portable terminal has is LC3.Advertisement releasing server obtains the advertisement information corresponding with described software version number, to category-A portable terminal advertisement delivery message 1, to category-B portable terminal advertisement delivery message 2, to C class portable terminal advertisement delivery message 3.
As seen from the above technical solution, advertisement releasing server can carry out advertisement putting at the software version number that portable terminal has, thereby can throw in different advertisements to the different portable terminal of software version number, but, use the different user of the identical portable terminal of software version number, they are generally different to demand of advertisement, adopt that this advertisement placement method is big to user's interference, the cost height of advertisement delivery, the advertisement information amount of issuing is big and feedback rates is lower.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of advertisement placement method, system, server and portable terminal, to reduce the interference of advertisement putting to the user.
For achieving the above object, technical scheme of the present invention specifically is achieved in that
A kind of advertisement placement method, described method comprises: advertisement releasing server obtains information of mobile terminal and supports the software version number of advertisement putting function, obtain and described information of mobile terminal and the corresponding advertisement information of described software version number, throw in described advertisement information to portable terminal with described information of mobile terminal and described software version number.
A kind of advertisement delivery system comprises advertisement releasing server and portable terminal;
Described advertisement releasing server is used for, obtain the software version number of information of mobile terminal and support advertisement putting function, obtain and described information of mobile terminal and the corresponding advertisement information of described software version number, throw in described advertisement information to portable terminal with described information of mobile terminal and described software version number;
Described portable terminal is used for, and sends described information of mobile terminal and the software version number of supporting the advertisement putting function to described advertisement releasing server, receives described advertisement information.
A kind of advertisement releasing server comprises acquiring unit and throws in the unit;
Described acquiring unit is used for, obtain the software version number of information of mobile terminal and support advertisement putting function, obtain and described information of mobile terminal and the corresponding advertisement information of described software version number, described information of mobile terminal, described software version number and described advertisement information are issued described input unit;
Described input unit is used for, and throws in described advertisement information to the portable terminal with described information of mobile terminal and described software version number.
A kind of portable terminal comprises acquiring unit and receiving element;
Described acquiring unit is used for, and obtains the information of mobile terminal of described portable terminal and the software version number of support advertisement putting function, and described information of mobile terminal and described software version number are sent to advertisement releasing server;
Described receiving element is used for, receive that advertisement releasing server sends with described information of mobile terminal and the corresponding advertisement information of described software version number.
As seen from the above technical solution, technical scheme provided by the invention is according to the software version number advertisement delivery of information of mobile terminal and support advertisement putting function, therefore when advertisement putting, can throw in different advertisements to the different user that uses the identical portable terminal of software version number, reduce the interference of advertisement putting the user.
Description of drawings
Fig. 1 is according to the schematic diagram of software version number to the portable terminal advertisement delivery in the prior art;
Fig. 2 is the flow chart of the advertisement placement method that the embodiment of the invention provided;
Fig. 3 is the structure chart of the advertisement delivery system that the embodiment of the invention provided;
Fig. 4 is the structure chart of the advertisement releasing server that the embodiment of the invention provided;
Fig. 5 is the structure chart of the portable terminal that the embodiment of the invention provided.
Embodiment
For making purpose of the present invention, technical scheme and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
In the advertisement placement method that present embodiment provided, advertisement releasing server is thrown in and described information of mobile terminal and the corresponding advertisement information of described software version number to the portable terminal with described information of mobile terminal and described software version number according to the software version number of information of mobile terminal that gets access to and support advertisement putting function.Described information of mobile terminal comprises and is not limited to the combination in any of following message: support the login account information of the software of advertisement putting function, the information of home location of portable terminal, the operator's informaiton of portable terminal place network.
Fig. 2 is the flow chart of the advertisement placement method that present embodiment provided, and as shown in Figure 2, this method is specifically realized by following steps:
Step 201, portable terminal sends the advertisement update request to advertisement releasing server, has carried the information of mobile terminal such as login account information, information of home location, operator's informaiton of the software version number of the support advertisement putting function of installing in this portable terminal and this software in this advertisement update request.Usually, portable terminal promptly sends described advertisement update request to advertisement releasing server after detecting the operation of the software of logining described support advertisement putting function.Described portable terminal also can send the advertisement update request to advertisement releasing server according to predefined advertisement update rule, for example, portable terminal is set the advertisement update rule for regularly upgrading advertisement, and then this portable terminal will regularly send the advertisement update request to described advertisement releasing server.
Step 202, portable terminal is squeezed into packet according to the set agreement between itself and the advertisement releasing server with described advertisement update request, uploads this packet by wireless channel to advertisement releasing server.
Step 203, advertisement releasing server receives and resolves described packet, obtains described information of mobile terminal and described software version number.
Step 204, advertisement releasing server sends advertisement information to the advertising message storage platform and obtains request, and this advertisement information obtains and carries described information of mobile terminal and described software version number in the request.The advertising message storage platform according to described advertisement information the request of obtaining return advertisement information to described advertisement releasing server.
Store advertisement information in the described advertising message storage platform, also store the corresponding relation between advertisement information and described information of mobile terminal and the described software version number, for example this corresponding relation is described below.
When supposing that information of mobile terminal comprises software login account information, information of home location and operator's informaiton, corresponding relation between advertisement information and described information of mobile terminal and the described software version number has following seven kinds of modes: mode one, the corresponding identical advertisement information of portable terminal with same software version number and same software login account information; Mode two, the corresponding identical advertisement information of portable terminal with same software version number and same home ground information; Mode three, the corresponding identical advertisement information of portable terminal with same software version number and same operator information; Mode four, the corresponding identical advertisement information of portable terminal with same software version number, same software login account information and same home ground information; Mode five, the corresponding identical advertisement information of portable terminal with same software version number, same software login account information and same operator information; Mode six, the corresponding identical advertisement information of portable terminal with same software version number, same home ground information and same operator information; Mode seven, the corresponding identical advertisement information of portable terminal with same software version number, same software login account information, same home ground information and same operator information.
The implementation of above-mentioned corresponding relation can for: set up the attribute of advertisement information and the corresponding lists of information of mobile terminal and software version number, described attribute comprises and is not limited in the following message one or more: the broadcast form of the type of advertisement, the reproduction time of advertisement and advertisement.Described advertisement information not only comprises above-mentioned attribute, also comprises advertisement content.
When only storing described advertisement information in the described advertising message storage platform, store described corresponding relation in the described advertisement releasing server.Described advertisement releasing server sends the advertisement information carry described attribute to the advertising message storage platform and obtains request, described advertising message storage platform according to described advertisement information the request of obtaining return advertisement information with described attribute to described advertisement releasing server.
If the needed information of mobile terminal kind of corresponding relation that the information of mobile terminal kind that advertisement releasing server gets access in step 203 adopts more than advertisement releasing server, then advertisement releasing server is still according to described corresponding relation advertisement delivery message.For example, if the information of mobile terminal that advertisement releasing server gets access in step 203 comprises software login account information, information of home location and operator's informaiton, and adopt corresponding relation advertisement delivery message in the described mode two, then advertisement releasing server only obtains and same software version number and the corresponding advertisement information of same home ground information, throws in described advertisement information to the portable terminal with described software version number and described information of home location.
If the information of mobile terminal kind that advertisement releasing server gets access in step 203 is less than the needed information of mobile terminal kind of corresponding relation that advertisement releasing server adopts, advertisement releasing server advertisement delivery message not then, for example, portable terminal X only carries software version number and information of home location in the advertisement update request that advertisement releasing server sends, and described advertisement releasing server adopts described mode seven advertisement delivery message, and then described advertisement releasing server is not to portable terminal X advertisement delivery message.
Step 205, the advertisement information that advertisement releasing server returns the advertising message storage platform according to the set agreement between portable terminal and the advertisement releasing server is squeezed into packet, sends described packet by wireless channel to the portable terminal with described end message and described software version number.
Step 206, portable terminal receives and resolves described packet, plays advertisement according to the advertisement information in the described packet.
Method as shown in Figure 2, described advertising message storage platform can be the unit in the described advertisement releasing server, also can be the self-contained units of distinguishing mutually with described advertisement releasing server.
Method as shown in Figure 2, advertisement releasing server also can adopt following mode to portable terminal advertisement delivery message:
The software version number of information of mobile terminal that memory mobile terminal had in advance in described advertisement releasing server and support advertisement putting function.The described advertisement releasing server cycle obtain described information of mobile terminal and described software version number, according to the corresponding relation of advertisement information and described information of mobile terminal and described software version number, throw in identical advertisement information to portable terminal with identical information of mobile terminal and same software version number.
Fig. 3 is the structure chart of the advertisement delivery system that present embodiment provided, and as shown in Figure 3, this system comprises advertisement releasing server 301 and portable terminal 302.
This advertisement delivery system can further include advertising message storage platform 303.
Advertising message storage platform 303 is used for, the advertisement information that carries described information of mobile terminal and described software version number that receives the advertisement releasing server transmission obtains request, and advertisement information corresponding with described information of mobile terminal and described software version number in the described advertising message storage platform is issued described advertisement releasing server 301.
In ad system shown in Figure 3, when it did not include the advertising message storage platform that is independent of described advertisement releasing server, the structure of described advertising message storage platform was realized by the unit of described advertisement releasing server inside.
Fig. 4 is the structure chart of the advertisement releasing server that present embodiment provided, and as shown in Figure 4, this server comprises acquiring unit 401 and throws in unit 402.
Throw in unit 402 and be used for, throw in described advertisement information to portable terminal with described information of mobile terminal and described software version number.
This advertisement releasing server can further include memory cell 403.
Fig. 5 is the structure chart of the portable terminal that present embodiment provided, and as shown in Figure 5, this portable terminal comprises acquiring unit 501 and receiving element 502.
Acquiring unit 501 is used for, and obtains the information of mobile terminal of described portable terminal and the software version number of support advertisement putting function, and described information of mobile terminal and described software version number are sent to advertisement releasing server.
Receiving element 502 is used for, receive that advertisement releasing server sends with described information of mobile terminal and the corresponding advertisement information of described software version number.
This portable terminal can further include advertisement update request transmitting element 503 and broadcast unit 504.
Advertisement update request transmitting element 503 is used for, send the advertisement update request that carries described information of mobile terminal and described software version number to advertisement releasing server, so that advertisement releasing server is thrown in and described information of mobile terminal and the corresponding advertisement information of described software version number to this portable terminal.
As seen from the above technical solution, the technical scheme that the embodiment of the invention provides is according to the software version number advertisement delivery of information of mobile terminal and support advertisement putting function, therefore when advertisement putting, can throw in different advertisements to the different user that uses the identical portable terminal of software version number, reduced advertisement putting to user's the interference and the cost of advertisement delivery, and the specific aim of advertisement putting is stronger, therefore can obtain higher feedback rates.
The above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention, all any modifications of being made within the spirit and principles in the present invention, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. an advertisement placement method is characterized in that, described method comprises:
Advertisement releasing server obtains information of mobile terminal and supports the software version number of advertisement putting function, obtain and described information of mobile terminal and the corresponding advertisement information of described software version number, throw in described advertisement information to portable terminal with described information of mobile terminal and described software version number.
2. the method for claim 1 is characterized in that, described advertisement releasing server obtains information of mobile terminal and supports the software version number of advertisement putting function to comprise:
Advertisement releasing server receives the advertisement update request that carries described information of mobile terminal and described software version number, and described advertisement update request is sent by portable terminal.
3. the method for claim 1 is characterized in that, described advertisement releasing server obtains the advertisement information corresponding with described information of mobile terminal and described software version number and comprises:
Advertisement releasing server to corresponding stored advertisement information, send advertisement information with the advertising message storage platform of described advertisement information corresponding mobile terminal information and software version number and obtain request, described advertisement information obtains and carries described information of mobile terminal and described software version number in the request;
Advertisement releasing server receive that the advertising message storage platform returns with described information of mobile terminal and the corresponding advertisement information of described software version number.
4. as the described method of the arbitrary claim of claim 1 to 3, it is characterized in that described information of mobile terminal is the combination in any of following information: support the login account information of the software of advertisement putting function, the information of home location of portable terminal, the operator's informaiton of portable terminal place network.
5. method as claimed in claim 4 is characterized in that, describedly throws in described advertisement information to the portable terminal with described information of mobile terminal and described software version number and comprises:
Advertisement releasing server is squeezed into packet with advertisement information, sends described packet to the portable terminal with described end message and described software version number, and portable terminal receives and resolve described packet, plays advertisement according to the advertisement information in the described packet.
6. an advertisement delivery system is characterized in that, described advertisement delivery system comprises advertisement releasing server and portable terminal;
Described advertisement releasing server is used for, obtain the software version number of information of mobile terminal and support advertisement putting function, obtain and described information of mobile terminal and the corresponding advertisement information of described software version number, throw in described advertisement information to portable terminal with described information of mobile terminal and described software version number;
Described portable terminal is used for, and sends described information of mobile terminal and the software version number of supporting the advertisement putting function to described advertisement releasing server, receives described advertisement information.
7. advertisement delivery system as claimed in claim 6 is characterized in that described advertisement delivery system further comprises the advertising message storage platform;
The advertising message storage platform is used for, the advertisement information that carries described information of mobile terminal and described software version number that receives the advertisement releasing server transmission obtains request, and advertisement information corresponding with described information of mobile terminal and described software version number in the described advertising message storage platform is issued described advertisement releasing server.
8. an advertisement releasing server is characterized in that, described advertisement releasing server comprises acquiring unit and throws in the unit;
Described acquiring unit is used for, obtain the software version number of information of mobile terminal and support advertisement putting function, obtain and described information of mobile terminal and the corresponding advertisement information of described software version number, described information of mobile terminal, described software version number and described advertisement information are issued described input unit;
Described input unit is used for, and throws in described advertisement information to the portable terminal with described information of mobile terminal and described software version number.
9. server as claimed in claim 8 is characterized in that described server further comprises memory cell;
Described memory cell is used for, accordingly stores advertisements message, with described advertisement information corresponding mobile terminal information with support the software version number of advertisement putting function, the advertisement information that carries described information of mobile terminal and described software version number that the reception acquiring unit is sent obtains request, and the advertisement information corresponding with described information of mobile terminal and described software version number issued described acquiring unit.
10. a portable terminal is characterized in that, described portable terminal comprises acquiring unit and receiving element;
Described acquiring unit is used for, and obtains the information of mobile terminal of described portable terminal and the software version number of support advertisement putting function, and described information of mobile terminal and described software version number are sent to advertisement releasing server;
Described receiving element is used for, receive that advertisement releasing server sends with described information of mobile terminal and the corresponding advertisement information of described software version number.
11. portable terminal as claimed in claim 10 is characterized in that, described portable terminal further comprises advertisement update request transmitting element and broadcast unit;
Described advertisement update request transmitting element is used for, send the advertisement update request that carries described information of mobile terminal and described software version number to advertisement releasing server, so that advertisement releasing server is thrown in and described information of mobile terminal and the corresponding advertisement information of described software version number to this portable terminal;
Broadcast unit is used for, and plays the advertisement information that receiving element is sent.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103013785A CN101184111A (en) | 2007-12-25 | 2007-12-25 | Advertisement delivery method, system, server and mobile terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103013785A CN101184111A (en) | 2007-12-25 | 2007-12-25 | Advertisement delivery method, system, server and mobile terminal |
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| CN101184111A true CN101184111A (en) | 2008-05-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007103013785A Pending CN101184111A (en) | 2007-12-25 | 2007-12-25 | Advertisement delivery method, system, server and mobile terminal |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009143683A1 (en) * | 2008-05-31 | 2009-12-03 | 华为技术有限公司 | Selecting method, system and device for advertisement contents |
| WO2010028563A1 (en) * | 2008-09-09 | 2010-03-18 | 中兴通讯股份有限公司 | Method and system for protecting privacy |
| CN102724169A (en) * | 2011-03-30 | 2012-10-10 | 上海亿动信息技术有限公司 | Background framework and control system for mobile advertisement system |
| CN103491130A (en) * | 2009-03-04 | 2014-01-01 | 莫亚西斯环球公司 | Cell-allocation in location-selective information provision systems |
| CN103593791A (en) * | 2013-11-07 | 2014-02-19 | 广州优蜜信息科技有限公司 | Mobile advertisement putting method and system |
| CN103679498A (en) * | 2012-09-21 | 2014-03-26 | 亿赞普(北京)科技有限公司 | Method and system for pushing the information on network terminal |
| CN105610954A (en) * | 2015-12-31 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
| CN105701679A (en) * | 2015-12-31 | 2016-06-22 | 山东泰信电子股份有限公司 | Advertisement release system, terminal service system, terminal and method for generating push release |
| CN102047284B (en) * | 2008-06-03 | 2017-05-03 | 高通股份有限公司 | Marketing and advertising framework for a wireless device |
| CN107944904A (en) * | 2017-11-10 | 2018-04-20 | 北京奇艺世纪科技有限公司 | A kind of advertisement orientation put-on method, device, system and electronic equipment |
| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN109034888A (en) * | 2018-07-18 | 2018-12-18 | 天津璧合信息技术有限公司 | A kind of data put-on method and device |
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2007
- 2007-12-25 CN CNA2007103013785A patent/CN101184111A/en active Pending
Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009143683A1 (en) * | 2008-05-31 | 2009-12-03 | 华为技术有限公司 | Selecting method, system and device for advertisement contents |
| CN102047284B (en) * | 2008-06-03 | 2017-05-03 | 高通股份有限公司 | Marketing and advertising framework for a wireless device |
| WO2010028563A1 (en) * | 2008-09-09 | 2010-03-18 | 中兴通讯股份有限公司 | Method and system for protecting privacy |
| CN103491130A (en) * | 2009-03-04 | 2014-01-01 | 莫亚西斯环球公司 | Cell-allocation in location-selective information provision systems |
| CN102724169A (en) * | 2011-03-30 | 2012-10-10 | 上海亿动信息技术有限公司 | Background framework and control system for mobile advertisement system |
| CN102724169B (en) * | 2011-03-30 | 2018-04-20 | 上海亿动信息技术有限公司 | A kind of background framework and control system for moving advertising system |
| CN103679498B (en) * | 2012-09-21 | 2017-10-24 | 亿赞普(北京)科技有限公司 | A kind of information-pushing method and its system to the network terminal |
| CN103679498A (en) * | 2012-09-21 | 2014-03-26 | 亿赞普(北京)科技有限公司 | Method and system for pushing the information on network terminal |
| CN103593791A (en) * | 2013-11-07 | 2014-02-19 | 广州优蜜信息科技有限公司 | Mobile advertisement putting method and system |
| CN105701679A (en) * | 2015-12-31 | 2016-06-22 | 山东泰信电子股份有限公司 | Advertisement release system, terminal service system, terminal and method for generating push release |
| CN105610954A (en) * | 2015-12-31 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
| CN105610954B (en) * | 2015-12-31 | 2020-11-06 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
| CN107944904A (en) * | 2017-11-10 | 2018-04-20 | 北京奇艺世纪科技有限公司 | A kind of advertisement orientation put-on method, device, system and electronic equipment |
| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN109034888A (en) * | 2018-07-18 | 2018-12-18 | 天津璧合信息技术有限公司 | A kind of data put-on method and device |
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