CN109034888A - A kind of data put-on method and device - Google Patents
A kind of data put-on method and device Download PDFInfo
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- CN109034888A CN109034888A CN201810789108.1A CN201810789108A CN109034888A CN 109034888 A CN109034888 A CN 109034888A CN 201810789108 A CN201810789108 A CN 201810789108A CN 109034888 A CN109034888 A CN 109034888A
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- data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
This application provides a kind of data put-on method and devices, wherein method includes: to obtain at least one mark data, and each mark data is corresponding with a user equipment；At least one mark data is packaged into identification data packet；Based on preset dispensing channel, data to be put are thrown to the corresponding user equipment of identification data packet.At least one mark data that data put-on method and device provided by the present application can will acquire is packaged into identification data packet, and then accurate data to be put is thrown to by the corresponding user equipment of identification data packet based on preset dispensing channel, this makes user that need not be concerned about the launch processes of data to be put, it is only necessary to the dispensing effect of monitoring data.
Description
Technical field
This application involves data grass roots marketing techniques field more particularly to a kind of data put-on methods and device.
Background technique
Sometimes, user needs to launch data to its target group based on certain demand, for example, user is to some visitors
After advertisement is launched for the first time in family, some customer resources are had accumulated, in order to carry out mining again to these customer resources, are needed
Advertisement is launched to these clients again, however there is no carry out effectively advertisement based on existing customer data to throw in the prior art
The scheme put.I.e. there is no target data is effectively launched to target group schemes in the prior art.
Apply for content
In view of this, this application provides a kind of data put-on method and devices, effectively to launch mesh to target group
Data are marked, its technical solution is as follows:
A kind of data put-on method, comprising:
At least one mark data is obtained, each mark data is corresponding with a user equipment；
At least one described mark data is packaged into identification data packet；
Based on preset dispensing channel, data to be put are thrown to the corresponding user of the identification data packet and are set
It is standby.
The data put-on method further include:
The identification data packet is stored to database server；
It is described to be based on preset dispensing channel, data to be put are thrown to the corresponding user of the identification data packet
Equipment, comprising:
When needing to launch the data to be put, the identification data packet is obtained from the database server, and really
The dispensing channel of the fixed data to be put launches channel as target；
Channel is launched by the target, launches the number to be put to the corresponding user equipment of the identification data packet
According to.
Wherein, described at least one mark data of acquisition includes:
Obtain at least one telephone number or at least one device identification that user uploads.
Wherein, the dispensing channel of the determination data to be put launches channel as target, comprising:
It obtains user and launches channel from preset multiple at least one chosen in channel of launching, user is chosen
Launch the dispensing channel that channel is determined as the data to be put.
Wherein, described that channel is launched by target, it is launched to the corresponding user equipment of the identification data packet described wait throw
Put data, comprising:
The data to be put and the identification data packet are sent to the target and launch the corresponding destination service of channel
Device；
The data to be put are launched into channel by the target by the destination server and are thrown to the mark
The corresponding user equipment of data packet.
Wherein, the data to be put are advertisement, the target launch channel be one of phone, short message, wechat or
It is a variety of；
It is described by the destination server by the data to be put by the target launch channel be thrown to it is described
The corresponding user equipment of identification data packet, comprising:
When it includes phone and/or short message that the target, which launches channel, advertisement to be put is led to by carrier server
The mode for crossing phone and/or short message is thrown to the corresponding user equipment of the identification data packet；
When it includes wechat that the target, which launches channel, the advertisement to be put is thrown to by wechat server described
Wechat circle of friends on the corresponding user equipment of identification data packet.
A kind of data delivery device, comprising: data acquisition module, data packing block and data putting module；
The data acquisition module, for obtaining at least one mark data, each mark data and a user equipment pair
It answers；
The data packing block, at least one described mark data to be packaged into identification data packet；
Data to be put are thrown to the mark for being based on preset dispensing channel by the data putting module
Know the corresponding user equipment of data packet.
The data delivery device further include: data memory module；
The data memory module, for storing the identification data packet to database server；
The data putting module includes: data acquisition submodule, launches channel and determine that submodule and data launch submodule
Block；
The data acquisition submodule, for when needing to launch the data to be put, from the database server
Obtain the identification data packet；
The dispensing channel determines submodule, for determining that the dispensing channel of the data to be put launches canal as target
Road；
The data launch submodule, for launching channel by the target, to the corresponding use of the identification data packet
Family equipment launches the data to be put.
Wherein, the data acquisition module, at least one telephone number or at least uploaded specifically for obtaining user
One device identification.
Wherein, the data putting module, specifically for being sent to the data to be put and the identification data packet
The target launches the corresponding destination server of channel, and the data to be put are passed through the mesh by the destination server
Mark launches channel and is thrown to the corresponding user equipment of the identification data packet.
Above-mentioned technical proposal has the following beneficial effects:
Data put-on method and device provided by the present application, obtain at least one mark data, each mark data first
It is corresponding with a user equipment, at least one mark data is then packaged into identification data packet, is finally based on preset throwing
Channel is put, data to be put are thrown to the corresponding user equipment of identification data packet.Data put-on method provided by the present application and
Device, at least one mark data that can be will acquire are packaged into identification data packet, and then being based on preset dispensing channel will
Accurate data to be put is thrown to the corresponding user equipment of identification data packet, also, the application be concerned about user need not wait throw
The launch process of data is put, the dispensing effect of monitoring data is only needed.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of application for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is a flow diagram of data put-on method provided by the embodiments of the present application；
Fig. 2 is another flow diagram of data put-on method provided by the embodiments of the present application；
Fig. 3 is the structural schematic diagram of data delivery device provided by the embodiments of the present application；
Fig. 4 is the structural schematic diagram of data putting module in data delivery device provided by the embodiments of the present application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall in the protection scope of this application.
The embodiment of the present application provides a kind of data put-on method, referring to Fig. 1, showing the stream of the data put-on method
Journey schematic diagram, this method may include:
Step S101: obtaining at least one mark data, and each mark data is corresponding with a user equipment.
Wherein, mark data can be telephone number, can also be device identification, as hardware address MAC, international movement are set
Standby identification code IMEI, advertisement identifier IDFA etc..
Wherein, the process for obtaining at least one mark data may include: at least one the mark number for obtaining user and uploading
According to.
It should be noted that usually user needs for data to be thrown to multiple objects, therefore, mark data is usually batch
, for example, user would generally upload batch cell-phone number, alternatively, uploading batch device mark.
Step S102: at least one mark data is packaged into identification data packet.
It should be noted that identification data packet, which has actually corresponded to data, launches object, i.e., the recipient of data to be put
Group.
In the present embodiment, at least one mark data can be packaged by packaged service device, specifically, is being obtained
To after at least one mark data, it can be sent to packaged service device and be packaged request, it is right after packaged service device receives packing request
At least one mark data is packaged, if being packaged successfully, returning to packing, successfully instruction information is returned if being packaged failure
Return the instruction information of packet failure.
Step S103: it is based on preset dispensing channel, data to be put are thrown to the corresponding use of identification data packet
Family equipment.
Wherein, the corresponding user equipment of identification data packet sets for the corresponding user of mark data each in identification data packet
It is standby.
Illustratively, data to be put are advertisement, include multiple telephone numbers, preset dispensing in identification data packet
Channel is phone, short message, wechat, and when carrying out advertisement dispensing, data to be put and identification data packet are sent to operator's clothes
Advertisement to be put is thrown to by business device and wechat server for carrier server by way of phone, short message
The corresponding user equipment of each telephone number in identification data packet, i.e. Operation Server can be with phone number each in identification data packet
The corresponding equipment of code establishes communication connection, and then launches advertisement by way of making a phone call, sending short messages, for wechat server
Each telephone number in identification data packet can be converted to wechat User ID by speech, and then will be wait throw based on wechat User ID
It puts advertisement and is thrown to wechat circle of friends.
Illustratively, data to be put are advertisement, include in identification data packet multiple equipment mark (such as MAC, IMEI,
IDFA etc.), preset dispensing channel is wechat, then when carrying out advertisement dispensing, by data to be put and identification data packet
It is sent to wechat server, advertisement to be put is thrown on the corresponding user equipment of identification data packet by wechat server
Wechat circle of friends, specifically, wechat server are needed when carrying out advertisement dispensing by device identification (such as MAC, IMEI, IDFA
Deng) wechat User ID is converted to, and then the wechat User ID is based on to wechat circle of friends advertisement.
Data put-on method provided by the embodiments of the present application obtains at least one mark data, each mark data first
It is corresponding with a user equipment, at least one mark data is then packaged into identification data packet, is finally based on preset throwing
Channel is put, data to be put are thrown to the corresponding user equipment of identification data packet.Data provided by the embodiments of the present application are launched
Method, at least one mark data that can be will acquire are packaged into identification data packet, and then being based on preset dispensing channel will
Accurate data to be put is thrown to the corresponding user equipment of identification data packet, also, the application be concerned about user need not wait throw
The launch process of data is put, the dispensing effect of monitoring data is only needed.
Referring to Fig. 2, showing another flow diagram of data put-on method provided by the embodiments of the present application, this method
May include:
Step S201: obtaining at least one mark data, and each mark data is corresponding with a user equipment.
Wherein, mark data can be telephone number, can also be device identification, such as MAC, IMEI, IDFA.
Wherein, the process for obtaining at least one mark data may include: at least one the mark number for obtaining user and uploading
According to.
Step S202: at least one mark data is packaged by identification data packet by packaged service device and is stored to data
Library server.
Specifically, after getting at least one mark data, it can be sent to packaged service device and be packaged request, packaged service
After device receives packing request, at least one mark data is packaged, if being packaged successfully, returns to packing successfully instruction
Information, and store obtained identification data packet is packaged to database server, if being packaged failure, return to the finger for being packaged failure
Show information.
It should be noted that identification data packet, which has actually corresponded to data, launches object, i.e., the recipient of data to be put
Group.
Step S203: when needing to launch data to be put, from database server obtain identification data packet, and determine to
The dispensing channel for launching data launches channel as target.
In one possible implementation, many identification data packets, different marks are stored in database server
Data packet may correspond to different data to be put, therefore, mark can be chosen from database server based on data to be put
Data packet, and choose the reception object of data to be put.
After obtaining identification data packet, it may be determined that the dispensing channel of data to be put, in one possible implementation,
Multiple dispensing channels can be preset, select the dispensing channel of data to be put from multiple dispensing channels by user, it is to be put
The dispensing channel of data can be one, or it is multiple, if user does not choose the dispensing channel of data to be put, it is believed that
The dispensing channel of data to be put is all dispensing channels.
Illustratively, pre-set multiple dispensing channels include: phone, short message, wechat, then user can be from phone, short
One or more dispensings launched channel and carry out data to be put are chosen in letter, wechat.
Step S204: launching channel by target, launches data to be put to the corresponding user equipment of identification data packet.
Wherein, the corresponding user equipment of identification data packet sets for the corresponding user of mark data each in identification data packet
It is standby.
Specifically, launching channel by target, the mistake of data to be put is launched to the corresponding user equipment of identification data packet
Journey may include: that data to be put and identification data packet are sent to target to launch the corresponding destination server of channel；Pass through mesh
Data to be put are launched channel by target and are thrown to the corresponding user equipment of identification data packet by mark server.
Illustratively, data to be put are targeted advertisements, and it includes phone, short message and wechat that target, which launches channel, phone, short
Believe that corresponding server is carrier server, the corresponding server of wechat is wechat server, it is assumed that the dispensing that user chooses
Channel is phone, short message and wechat, can be by carrier server by target for launching the case where channel is phone, short message
Advertisement is thrown to the corresponding user equipment of identification data packet by way of phone and short message, it should be noted that mark at this time
Knowing the mark data in data packet is telephone number；It, can be by wechat server by mesh for launching the case where channel is wechat
Mark advertisement is thrown to the wechat circle of friends on the corresponding user equipment of identification data packet, and specifically, wechat server is carrying out extensively
When accusing dispensing, need to be converted to telephone number wechat User ID, and then push to wechat circle of friends based on the wechat User ID
Advertisement.
Data put-on method provided by the embodiments of the present application, obtains at least one mark data first, then will at least one
A mark data is packaged into identification data packet and stores to database server, when needing to launch data to be put, from data
Library server obtains identification data packet, and determines that the dispensing channel of data to be put launches channel as target, and then pass through mesh
Mark launches channel and launches data to be put to the corresponding user equipment of identification data packet.Data provided by the embodiments of the present application are launched
Method, at least one mark data that can be will acquire are packaged into identification data packet, and then being based on preset dispensing channel will
Accurate data to be put is thrown to the corresponding user equipment of identification data packet, and that user need not be concerned about is to be put by the application
The launch process of data only needs the dispensing effect of monitoring data.
Corresponding with above-mentioned data put-on method, the embodiment of the present application also provides a kind of data delivery devices, please refer to
Fig. 3 shows the structural schematic diagram of the data delivery device, may include: data acquisition module 301, data packing block 302
With data putting module 303.
Data acquisition module 301, for obtaining at least one mark data, each mark data and a user equipment pair
It answers.
Data packing block 302, at least one described mark data to be packaged into identification data packet.
Data to be put are thrown to the mark for being based on preset dispensing channel by data putting module 303
The corresponding user equipment of data packet.
Data delivery device provided by the embodiments of the present application obtains at least one mark data, each mark data first
It is corresponding with a user equipment, at least one mark data is then packaged into identification data packet, is finally based on preset throwing
Channel is put, data to be put are thrown to the corresponding user equipment of identification data packet.Data delivery device provided by the present application, can
At least one mark data that will acquire is packaged into identification data packet, and then is based on preset dispensing channel for number to be put
According to being precisely thrown to the corresponding user equipment of identification data packet, the application makes user that need not be concerned about the dispensings of data to be put
Journey only needs the dispensing effect of monitoring data.
In one possible implementation, data delivery device provided by the above embodiment further include: data store mould
Block.
The data memory module, for storing the identification data packet to database server.
It may include: data acquisition submodule referring to Fig. 4, showing the structural schematic diagram of data putting module 303
401, it launches channel and determines that submodule 402 and data launch submodule 403.
Data acquisition submodule 401, for being obtained from the database server when needing to launch the data to be put
Take the identification data packet.
It launches channel and determines submodule 402, for determining that the dispensing channel of the data to be put launches canal as target
Road.
Data launch submodule 403, for launching channel by the target, to the corresponding user of the identification data packet
Equipment launches the data to be put.
In one possible implementation, in data delivery device provided by the above embodiment, data acquisition module
301, specifically for obtaining at least one telephone number or at least one device identification that user uploads.
Wherein, device identification can with but be not limited to MAC, IMEI or IDFA.
In one possible implementation, it launches channel and determines submodule, specifically for obtaining user from presetting
Multiple dispensing channels in choose at least one launch channel, by user choose dispensing channel be determined as the number to be put
According to dispensing channel.
In one possible implementation, data launch submodule, are specifically used for data to be put and described
Identification data packet is sent to the target and launches the corresponding destination server of channel；By the destination server by described wait throw
It puts data and the corresponding user equipment of the identification data packet is thrown to by target dispensing channel.
In one possible implementation, the data to be put are advertisement, the target launch channel be phone, it is short
One of letter, wechat are a variety of；
Data launch submodule and the data to be put are being launched canal by the target by the destination server
When road is thrown to the identification data packet corresponding user equipment, specifically for when the target launch channel include phone and/
Or when short message, carrier server by advertisement to be put by phone and/or short message by way of be thrown to the mark number
According to the corresponding user equipment of packet；It, will be described to be put wide by wechat server when it includes wechat that the target, which launches channel,
Accuse the wechat circle of friends being thrown on the corresponding user equipment of the identification data packet.
Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with other
The difference of embodiment, the same or similar parts in each embodiment may refer to each other.
In several embodiments provided herein, it should be understood that disclosed method, apparatus and equipment, it can be with
It realizes by another way.For example, the apparatus embodiments described above are merely exemplary, for example, the unit
It divides, only a kind of logical function partition, there may be another division manner in actual implementation, such as multiple units or components
It may be combined or can be integrated into another device, or some features can be ignored or not executed.Another point, it is shown or
The mutual coupling, direct-coupling or communication connection discussed can be by some communication interfaces, between device or unit
Coupling or communication connection are connect, can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.In addition, each functional unit in each embodiment of the application can integrate in one processing unit, it is also possible to each
Unit physically exists alone, and can also be integrated in one unit with two or more units.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer readable storage medium.Based on this understanding, the technical solution of the application is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, server or network equipment etc.) execute each embodiment the method for the application all or part of the steps.
And storage medium above-mentioned includes: that USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic or disk.
The foregoing description of the disclosed embodiments makes professional and technical personnel in the field can be realized or use the application.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the application.Therefore, the application
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. a kind of data put-on method characterized by comprising
At least one mark data is obtained, each mark data is corresponding with a user equipment；
At least one described mark data is packaged into identification data packet；
Based on preset dispensing channel, data to be put are thrown to the corresponding user equipment of the identification data packet.
2. data put-on method according to claim 1, which is characterized in that the data put-on method further include:
The identification data packet is stored to database server；
It is described to be based on preset dispensing channel, data to be put are thrown to the corresponding user of the identification data packet and are set
It is standby, comprising:
When needing to launch the data to be put, the identification data packet is obtained from the database server, and determine institute
The dispensing channel for stating data to be put launches channel as target；
Channel is launched by the target, launches the data to be put to the corresponding user equipment of the identification data packet.
3. data put-on method according to claim 1 or 2, which is characterized in that described at least one mark data of acquisition
Include:
Obtain at least one telephone number or at least one device identification that user uploads.
4. data put-on method according to claim 1 or 2, which is characterized in that the determination data to be put
Channel is launched as target and launches channel, comprising:
It obtains user and launches channel from preset multiple at least one chosen in channel of launching, the dispensing that user is chosen
Channel is determined as the dispensing channel of the data to be put.
5. data put-on method according to claim 2, which is characterized in that it is described that channel is launched by target, to described
The corresponding user equipment of identification data packet launches the data to be put, comprising:
The data to be put and the identification data packet are sent to the target and launch the corresponding destination server of channel；
The data to be put are launched into channel by the target by the destination server and are thrown to the mark data
Wrap corresponding user equipment.
6. data put-on method according to claim 5, which is characterized in that the data to be put are advertisement, the mesh
It is one of phone, short message, wechat or a variety of that mark, which launches channel,；
It is described that the data to be put are thrown to by target dispensing channel by the mark by the destination server
The corresponding user equipment of data packet, comprising:
When it includes phone and/or short message that the target, which launches channel, advertisement to be put is passed through by electricity by carrier server
The mode of words and/or short message is thrown to the corresponding user equipment of the identification data packet；
When it includes wechat that the target, which launches channel, the advertisement to be put is thrown to by the mark by wechat server
Wechat circle of friends on the corresponding user equipment of data packet.
7. a kind of data delivery device characterized by comprising data acquisition module, data packing block and data launch mould
Block；
The data acquisition module, for obtaining at least one mark data, each mark data is corresponding with a user equipment；
The data packing block, at least one described mark data to be packaged into identification data packet；
Data to be put are thrown to the mark number for being based on preset dispensing channel by the data putting module
According to the corresponding user equipment of packet.
8. data delivery device according to claim 7, which is characterized in that further include: data memory module；
The data memory module, for storing the identification data packet to database server；
The data putting module includes: data acquisition submodule, launches channel and determine that submodule and data launch submodule；
The data acquisition submodule, for being obtained from the database server when needing to launch the data to be put
The identification data packet；
The dispensing channel determines submodule, for determining that the dispensing channel of the data to be put launches channel as target；
The data launch submodule, and for launching channel by the target, to the identification data packet, corresponding user is set
It is standby to launch the data to be put.
9. data delivery device according to claim 7 or 8, which is characterized in that the data acquisition module is specifically used for
Obtain at least one telephone number or at least one device identification that user uploads.
10. data delivery device according to claim 7, which is characterized in that the data putting module, being specifically used for will
The data to be put and the identification data packet are sent to the target and launch the corresponding destination server of channel, by described
The data to be put are launched channel by the target and are thrown to the corresponding user of the identification data packet by destination server
Equipment.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810789108.1A CN109034888A (en) | 2018-07-18 | 2018-07-18 | A kind of data put-on method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810789108.1A CN109034888A (en) | 2018-07-18 | 2018-07-18 | A kind of data put-on method and device |
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| CN109034888A true CN109034888A (en) | 2018-12-18 |
Family
ID=64643859
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| CN201810789108.1A Withdrawn CN109034888A (en) | 2018-07-18 | 2018-07-18 | A kind of data put-on method and device |
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