CN110717773A - Marketing management system based on advertisement push - Google Patents
Marketing management system based on advertisement push Download PDFInfo
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- CN110717773A CN110717773A CN201810764990.4A CN201810764990A CN110717773A CN 110717773 A CN110717773 A CN 110717773A CN 201810764990 A CN201810764990 A CN 201810764990A CN 110717773 A CN110717773 A CN 110717773A
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- 238000013523 data management Methods 0.000 claims abstract description 39
- 238000007726 management method Methods 0.000 claims abstract description 27
- 238000013500 data storage Methods 0.000 claims description 18
- 230000005540 biological transmission Effects 0.000 claims description 13
- 230000009286 beneficial effect Effects 0.000 abstract description 6
- 238000012384 transportation and delivery Methods 0.000 description 4
- 238000000034 method Methods 0.000 description 3
- 230000007547 defect Effects 0.000 description 1
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The invention discloses a marketing management system based on advertisement push, which is characterized by comprising a server terminal, a client terminal and a user terminal, wherein the server terminal is respectively connected with the client terminal and the user terminal through wireless creation; the server terminal comprises a total data management module and a push matching module, the client terminal comprises a client registration login module, a client data management module and a client ordering module, and the user terminal comprises a control module and a display module; the matched users can be selected to carry out targeted advertisement putting through the wishes of the clients or the corresponding advertisements can be automatically matched and put on the electronic equipment of the users according to the requirements of the users, so that the effective advertisement reading is improved, and the beneficial effects brought by advertisement playing are increased.
Description
Technical Field
The invention relates to the technical field of advertisement information transmission, in particular to a marketing management system based on advertisement push.
Background
The application of multimedia advertisements is ubiquitous, and in life, the advertisements in markets, parking stations, bus stations, televisions and the like are ubiquitous, but the existing advertisements can be popped up on electronic equipment such as mobile phones, computers and the like no matter whether users need to use the advertisements or not, so that effective information help cannot be provided for the users, and many companies need to carry out propaganda and can select targeted users to play the advertisements, so that an effective advertisement push system is needed, and the beneficial effect brought by advertisement playing is improved.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a marketing management system based on advertisement push, which can select matched users to perform targeted advertisement putting or automatically match corresponding advertisements to be put on electronic equipment of users according to the requirements of the users through the wishes of the users, thereby improving effective advertisement reading, increasing the beneficial effects brought by advertisement playing and solving the defects caused by the prior art.
In order to solve the technical problems, the invention provides the following technical scheme: a marketing management system based on advertisement push comprises a server terminal, a client terminal and a user terminal, wherein the server terminal is respectively connected with the client terminal and the user terminal through wireless creation;
the server terminal comprises a total data management module and a push matching module, the client terminal comprises a client registration login module, a client data management module and a client ordering module, and the user terminal comprises a control module and a display module;
the client registration login module is used for a client to register, login, enter client information and enter advertisement information, and transmitting the client information and the advertisement information to the client data management module;
the client ordering module is used for creating order application information by a client and transmitting the order application information to the client data management module;
the customer data management module is used for receiving, processing and storing the customer information, the advertisement information and the order application information, and is also used for transmitting the customer information, the advertisement information and the order application information to the total data management module;
the total data management module is used for receiving and storing the customer information, the advertisement information and the order application information, processing the order application information to generate order processing information and transmitting the order processing information and the advertisement information to the push matching module;
the push matching module is used for receiving the order processing information and the advertisement information, processing the order processing information to generate control information and feedback information, transmitting the control information and the advertisement information to the control module, and transmitting the feedback information to the customer data management module;
the control module is used for receiving and executing the control information and transmitting the advertisement information to the display module;
the display module is used for displaying the advertisement information.
In the marketing management system based on advertisement push, a customer data viewing module is arranged inside the customer data management module, and the customer data viewing module is connected with the customer data management module;
the client data viewing module is used for viewing all data information by a client.
The marketing management system based on advertisement push comprises a total data receiving module, a total data processing module and a total data storage module;
the total data receiving module is used for receiving the customer information, the advertisement information and the order application information and respectively transmitting the customer information, the advertisement information and the order application information to the total data processing module and the total data storage module;
the total data processing module is used for processing the order application information, generating order processing information which is respectively transmitted to the total data storage module and the push matching module, and transmitting the advertisement information to the push matching module;
the total data storage module is used for receiving and storing the customer information, the advertisement information, the order application information and the order processing information.
In the marketing management system based on advertisement push, an advertisement data acquisition module and a user information acquisition module are arranged inside the total data management module;
the advertisement data acquisition module is used for collecting various advertisement data information and respectively transmitting the advertisement data information to the total data processing module and the total data storage module;
the user information acquisition module is used for collecting user data information and respectively transmitting the user data information to the total data processing module and the total data storage module;
and the total data processing module transmits the received advertisement data information and the received user data information to the push matching module.
In the marketing management system based on advertisement push, an acquisition and distribution module, a directional distribution module and a data transmission module are arranged in the push matching module;
the acquisition and distribution module is used for receiving the advertisement data information and the user data information, distributing the advertisement data information and the user data information to generate an acquisition control signal, and transmitting the acquisition control signal and the advertisement data information to the data transmission module;
the directional distribution module is used for receiving the order processing information and the advertisement information, analyzing the order processing information to generate a directional control signal, and transmitting the directional control signal and the advertisement information to the data transmission module;
the data transmission module is used for transmitting the received acquisition control signal, the received advertisement data information, the received directional control signal and the received advertisement information to the control module;
the control information comprises the acquisition control signal and the directional control signal.
The marketing management system based on advertisement pushing is characterized in that the control module is arranged inside the electronic equipment, and the display module is a display screen of the electronic equipment.
According to the technical scheme provided by the marketing management system based on advertisement push, the marketing management system has the following effects: the matched users can be selected to carry out targeted advertisement putting through the wishes of the clients or the corresponding advertisements can be automatically matched and put on the electronic equipment of the users according to the requirements of the users, so that the effective advertisement reading is improved, and the beneficial effects brought by advertisement playing are increased.
Drawings
Fig. 1 is a schematic structural diagram of a marketing management system based on advertisement delivery according to the present invention.
Wherein the reference numbers are as follows: the system comprises a client registration login module 101, a client data management module 102, a client ordering module 103, a total data management module 104, a push matching module 105, a control module 106 and a display module 107.
Detailed Description
In order to make the technical means, the characteristics, the purposes and the functions of the invention easy to understand, the invention is further described with reference to the specific drawings.
A preferred embodiment of the present invention provides a marketing management system based on advertisement delivery, which is capable of selecting a matched user to perform targeted advertisement delivery according to the will of a client or automatically matching a corresponding advertisement to be delivered to an electronic device of the user according to the requirement of the user, thereby improving effective advertisement reading and increasing beneficial effects brought by advertisement playing.
As shown in fig. 1, a marketing management system based on advertisement push comprises a server terminal, a client terminal, and a user terminal, wherein the server terminal is connected with the client terminal and the user terminal through wireless creation;
the server terminal comprises a total data management module 104 and a push matching module 105, the client terminal comprises a client registration login module 101, a client data management module 102 and a client ordering module 103, and the user terminal comprises a control module 106 and a display module 107;
the client registration login module 101 is used for a client to register, log in, enter client information and enter advertisement information, and transmit the client information and the advertisement information to the client data management module 102;
the client ordering module 103 is used for creating order application information by a client and transmitting the order application information to the client data management module 102;
the customer data management module 102 is configured to receive, process, and store customer information, advertisement information, and order application information, and is further configured to transmit the customer information, the advertisement information, and the order application information to the total data management module 104;
the total data management module 104 is configured to receive and store the customer information, the advertisement information, and the order application information, process the order application information to generate order processing information, and transmit the order processing information and the advertisement information to the push matching module 105;
the push matching module 105 is configured to receive order processing information and advertisement information, process the order processing information to generate control information and feedback information, transmit the control information and the advertisement information to the control module 106, and transmit the feedback information to the client data management module 102;
the control module 106 is used for receiving and executing the control information and transmitting the advertisement information to the display module 107;
the display module 107 is used for displaying advertisement information.
In the marketing management system based on advertisement push provided by the embodiment, a client data viewing module is arranged in a client data management module 102, and the client data viewing module is connected with the client data management module 102;
and the client data viewing module is used for viewing all data information by a client.
In the marketing management system based on advertisement push provided by this embodiment, the total data management module 104 includes a total data receiving module, a total data processing module, and a total data storage module;
the total data receiving module is used for receiving the customer information, the advertisement information and the order application information and respectively transmitting the customer information, the advertisement information and the order application information to the total data processing module and the total data storage module;
the total data processing module is used for processing the order application information, generating order processing information which is respectively transmitted to the total data storage module and the push matching module 105, and transmitting the advertisement information to the push matching module 105;
the total data storage module is used for receiving and storing the customer information, the advertisement information, the order application information and the order processing information.
In the marketing management system based on advertisement push provided by this embodiment, an advertisement data acquisition module and a user information acquisition module are arranged inside the total data management module 104;
the advertisement data acquisition module is used for collecting various advertisement data information and respectively transmitting the advertisement data information to the total data processing module and the total data storage module;
the user information acquisition module is used for collecting user data information and respectively transmitting the user data information to the total data processing module and the total data storage module;
the total data processing module transmits the received advertisement data information and the user data information to the push matching module 105.
In the marketing management system based on advertisement push provided by this embodiment, the push matching module 105 is internally provided with an acquisition and distribution module, a directional distribution module, and a data transmission module;
the acquisition and distribution module is used for receiving the advertisement data information and the user data information, distributing the advertisement data information and the user data information to generate an acquisition control signal, and transmitting the acquisition control signal and the advertisement data information to the data transmission module;
the directional distribution module is used for receiving the order processing information and the advertisement information, analyzing the order processing information to generate a directional control signal, and transmitting the directional control signal and the advertisement information to the data transmission module;
the data transmission module is used for transmitting the received acquisition control signal, the advertisement data information, the directional control signal and the advertisement information to the control module 106;
the control information comprises an acquisition control signal and a directional control signal.
In the marketing management system based on advertisement push provided by this embodiment, the control module 106 is disposed inside the electronic device, and the display module 107 is a display screen of the electronic device.
In summary, the marketing management system based on advertisement push of the present invention can select a matched user to perform targeted advertisement delivery through the will of the client or automatically match a corresponding advertisement to be delivered to the electronic device of the user according to the requirement of the user, thereby improving effective advertisement reading and increasing the beneficial effects brought by advertisement playing.
Specific embodiments of the invention have been described above. It is to be understood that the invention is not limited to the particular embodiments described above, in that devices and structures not described in detail are understood to be implemented in a manner common in the art; various changes or modifications may be made by one skilled in the art within the scope of the claims without departing from the spirit of the invention, and without affecting the spirit of the invention.
Claims (6)
1. A marketing management system based on advertisement push is characterized by comprising a server terminal, a client terminal and a user terminal, wherein the server terminal is respectively connected with the client terminal and the user terminal through wireless creation;
the server terminal comprises a total data management module and a push matching module, the client terminal comprises a client registration login module, a client data management module and a client ordering module, and the user terminal comprises a control module and a display module;
the client registration login module is used for a client to register, login, enter client information and enter advertisement information, and transmitting the client information and the advertisement information to the client data management module;
the client ordering module is used for creating order application information by a client and transmitting the order application information to the client data management module;
the customer data management module is used for receiving, processing and storing the customer information, the advertisement information and the order application information, and is also used for transmitting the customer information, the advertisement information and the order application information to the total data management module;
the total data management module is used for receiving and storing the customer information, the advertisement information and the order application information, processing the order application information to generate order processing information and transmitting the order processing information and the advertisement information to the push matching module;
the push matching module is used for receiving the order processing information and the advertisement information, processing the order processing information to generate control information and feedback information, transmitting the control information and the advertisement information to the control module, and transmitting the feedback information to the customer data management module;
the control module is used for receiving and executing the control information and transmitting the advertisement information to the display module;
the display module is used for displaying the advertisement information.
2. The marketing management system based on advertisement push of claim 1, wherein a client data viewing module is arranged inside the client data management module, and the client data viewing module is connected with the client data management module;
the client data viewing module is used for viewing all data information by a client.
3. The advertisement push-based marketing management system according to claim 2, wherein the total data management module comprises a total data receiving module, a total data processing module, a total data storage module;
the total data receiving module is used for receiving the customer information, the advertisement information and the order application information and respectively transmitting the customer information, the advertisement information and the order application information to the total data processing module and the total data storage module;
the total data processing module is used for processing the order application information, generating order processing information which is respectively transmitted to the total data storage module and the push matching module, and transmitting the advertisement information to the push matching module;
the total data storage module is used for receiving and storing the customer information, the advertisement information, the order application information and the order processing information.
4. The advertisement push-based marketing management system according to claim 3, wherein an advertisement data acquisition module and a user information acquisition module are arranged inside the total data management module;
the advertisement data acquisition module is used for collecting various advertisement data information and respectively transmitting the advertisement data information to the total data processing module and the total data storage module;
the user information acquisition module is used for collecting user data information and respectively transmitting the user data information to the total data processing module and the total data storage module;
and the total data processing module transmits the received advertisement data information and the received user data information to the push matching module.
5. The marketing management system based on advertisement push of claim 4, wherein the push matching module is internally provided with an acquisition and distribution module, a directional distribution module and a data transmission module;
the acquisition and distribution module is used for receiving the advertisement data information and the user data information, distributing the advertisement data information and the user data information to generate an acquisition control signal, and transmitting the acquisition control signal and the advertisement data information to the data transmission module;
the directional distribution module is used for receiving the order processing information and the advertisement information, analyzing the order processing information to generate a directional control signal, and transmitting the directional control signal and the advertisement information to the data transmission module;
the data transmission module is used for transmitting the received acquisition control signal, the received advertisement data information, the received directional control signal and the received advertisement information to the control module;
the control information comprises the acquisition control signal and the directional control signal.
6. The marketing management system based on advertisement push of claim 5, wherein the control module is disposed inside the electronic device, and the display module is a display screen of the electronic device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810764990.4A CN110717773A (en) | 2018-07-12 | 2018-07-12 | Marketing management system based on advertisement push |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810764990.4A CN110717773A (en) | 2018-07-12 | 2018-07-12 | Marketing management system based on advertisement push |
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| CN110717773A true CN110717773A (en) | 2020-01-21 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113935756A (en) * | 2020-06-29 | 2022-01-14 | 上海共联通信信息发展有限公司 | Telecommunication advertisement marketing system based on business hall user big data |
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| CN113935756A (en) * | 2020-06-29 | 2022-01-14 | 上海共联通信信息发展有限公司 | Telecommunication advertisement marketing system based on business hall user big data |
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Application publication date: 20200121 |