CN1901461A - System and method for insert broadcasting advertisement in connecting net waiting process - Google Patents
System and method for insert broadcasting advertisement in connecting net waiting process Download PDFInfo
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- CN1901461A CN1901461A CN 200610061898 CN200610061898A CN1901461A CN 1901461 A CN1901461 A CN 1901461A CN 200610061898 CN200610061898 CN 200610061898 CN 200610061898 A CN200610061898 A CN 200610061898A CN 1901461 A CN1901461 A CN 1901461A
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Abstract
This invention relates to a system and a method for broadcasting advertisements in the process of waiting for on-line, in which, the system includes an on-line terminal including a network connection module, an ad storage and a play control module, also an ad server and a network server, in which, the play control module reads ad files from the internal ad storage of the on-line terminal to play it and switches the display screen to the current played ad content when the terminal sends connection to the being accessed server based on the input instruction of the user and waits for returning related data, once it receives data returned back from the network server, it stops playing the ad files and switches the screen to the interface of connecting to the internet.
Description
Technical field
The present invention relates to the advertising message treatment technology in wired and the wireless network, more particularly, relate to a kind of system and method that can in networking wait process, break for commercialsy.
Background technology
The connection speed of present mobile wireless network is still slower, after the user clicks on links, needs to wait for the long time uninterestingly.The GPRS network of China Mobile for example, theoretical velocity can reach 115.2kbps; The CDMA 1X network of CHINAUNICOM, theoretical velocity can reach 153.6kps, but the speed of GPRS is at 30kbps (about speed of download 3K byte per second) under actual environment, and the speed of CDMA 1X is at 100kpbs (about speed of download 10K byte per second).Add the conversion process time of network connection setup time and procotol, when on the GPRS mobile phone, browsing a common webpage, the average latency: 30-90 second, on CDMA 1X network, also want 10-30 second.
Along with the enforcement of 3G network, network speed can progressively improve, but user's stand-by period also can exist.This is because the stand-by period during to access internet is not depended on network speed not singlely, for the complicated business logic, its stand-by period is influenced by the response cycle of server end and processing speed, when the request of server too much or user's processing of request cycle when complicated, all need to allow the user wait for during this period.In the prior art, mainly adopt following two kinds of processing methods that allow the user wait for.
1. show and wait for prompting, allow the user wait for uninterestingly
The Opera browser in Nokia's 6600 type mobile phones for example, submit the request that connects the Internet to the user after, can show " in the processing ... ", when obtaining return data, show new data.This method is the simplest, but the user can not get any information in the wait process, does not know that even system transmitting data and still crashing, and the method is undoubtedly in test user's judgment and patience.
2. display network connects animation, shows dynamic progress bar, tells present download progress
Built-in web browser in Nokia's 6600 type mobile phones for example, submit the request that connects the Internet to as the user after, can show the earth and the current data downloaded amount (so-and-so k) and the percentage of rotation.This method has been improved user's experience, tells the user not crash now, but this information and real stand-by period be not directly proportional, for example the user has waited 30 seconds, shows to reach 50%, but only needs just reach from 50% to 100% suddenly in 3 seconds.In addition, be used for the Microsoft Internet Explore browser of PC, when access internet, if being made as, " status bar " of this program open, the literal that on the fillet status bar of bottom, shows " opening ... " then, the next door has the blue progress bar without any data elongated gradually, keep original information constant on the screen, blue progress bar is represented present progress, when reaching the longest, show complete acquisition return data, the content of changing then on the screen is up-to-date data.But InternetExplore has progress prompt and inconsistent problem of real time equally, shows that uncertain state information is undoubtedly in the imagination and the psychological endurance power that test the user.
What adopt in above-mentioned two kinds of technical schemes all is the work in series mode, as shown in Figure 1.Wherein, system submits the request of user's connection the Internet to, and shows or do not show simple progress msg, shows new data when pending data returns again, network connect set up before, system allows the family wait for uninterestingly, waste user's equipment and time.In the application with frequent network connection, as the magnanimity information by mobile network's Query Database, existing equipment is a kind of test to user's patience.Under the situation of the stand-by period that can't reduce user's reality, this seems is a kind of inevitable waste.
Summary of the invention
At above-mentioned defective, the present invention will solve when utilizing the online of networking terminal in the prior art, and display screen can more always be in the problem at uninteresting wait interface because of network connection speed, makes full use of the default promotional literature of this stand-by period broadcast.
For solving the problems of the technologies described above, the invention provides a kind of system that can in networking wait process, break for commercialsy, comprise the networking terminal, be provided with display module and the network connecting module that is used to be connected the Internet in the described networking terminal, also be provided with the ad storage device that is used for the stores advertisements file, be used to realize the transmit control module of advertisement Play Control function; Wherein, described networking terminal can be sent connection request by its network connecting module to the webserver that will visit according to the instruction of user's input, waiting for that this webserver returns in the process of corresponding data, described transmit control module reads promotional literature and plays from the ad storage device, and display screen is switched to the ad content of current broadcast; In case receive the data that the described webserver returns, the interface that described transmit control module can stop to play described promotional literature and display screen be switched go back to the connection the Internet.
Also comprise Advertisement Server in the system of the present invention; Also comprise the advertisement update module in the described networking terminal; Wherein, described advertisement update module can judge whether the promotional literature in the described ad storage device needs to upgrade, if then notice networking terminal is sent the promotional literature update request to Advertisement Server, described Advertisement Server returns the correspondent advertisement file data according to described update request, saves as new promotional literature by described networking terminal in its ad storage device.
In the system of the present invention, comprise in the described Advertisement Server: be used to store the ad storage module of a plurality of promotional literatures, and be used to respond the advertisement output control module of the update request of described networking terminal with passback respective advertisement file.
In the system of the present invention, described networking terminal is to login the computer of the Internet, mobile phone or personal digital assistant.
In addition, the present invention also provides a kind of method that can break for commercialsy in networking wait process, comprising following steps:
(1) the networking terminal is sent connection request to the webserver that will visit, and is waited for that this webserver returns corresponding data according to the instruction of user's input;
(2) waiting for that the described webserver returns in the process of corresponding data, described networking terminal reads promotional literature and plays from its inner ad storage device, and its display screen is switched to the current in progress ad content of demonstration;
(3) in case described networking terminal receives the data that the described webserver returns, the display screen that then stops to play described promotional literature and will network terminal immediately switches go back to the interface that connects the Internet.
In the method for the invention, promotional literature in the described ad storage device can be write in advance by manufacturer, is perhaps write voluntarily or is customized by the user.
In the method for the invention, the promotional literature in the described ad storage device can be downloaded preservation voluntarily by the networking terminal, and concrete steps are as follows:
(3.1) the networking terminal is sent the promotional literature update request to the Advertisement Server with Internet connection;
(3.2) described Advertisement Server is received after the described update request, returns the correspondent advertisement file data to described networking terminal;
(3.3) described networking terminal receives described promotional literature data, saves as new promotional literature in described ad storage device.
In the method for the invention, described networking terminal can judge whether the number of times that each promotional literature is played reaches predetermined value, can delete if then it is designated; Described networking terminal can be judged not being identified as deletable promotional literature and whether being less than predetermined number in the described ad storage device, if then enter described step (3.1).Perhaps, judge whether the number of times that each promotional literature is played reaches predetermined value, if then with its direct deletion; Then, described networking terminal judges whether the promotional literature of preserving in the described ad storage device is less than predetermined number equally, if then enter described step (3.1).
In the method for the invention, in described step (2), whenever read and play a promotional literature, also its broadcasting time is added 1.
As shown from the above technical solution, the present invention is the computer system as break for commercialsy control and renewal advertisement control, adopt parallel processing, connecting arbitrary Internet Server and waiting in the process of its return data, the display screen of networking terminal can be switched to the advertisement play mode, for the user plays fresh and alive local advertising information, to improve utilization rate of equipment and installations, increase the information flow flux, simultaneously under the situation of not damaging user experience, bring extra information, improve user's experience to the user.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the schematic flow sheet that the networking terminal is networked in the prior art;
Fig. 2 is that the handling process schematic diagram is waited in the networking among the present invention;
Fig. 3 is the structural representation of the advertisement insertion system among the present invention;
Fig. 4 is the workflow diagram of advertisement insertion method of the present invention;
Fig. 5 is the structural representation of the device of ad storage shown in Fig. 3;
Fig. 6 is the structural representation of the update module of advertisement shown in Fig. 3;
Fig. 7 A is the structural representation of transmit control module shown in Fig. 3;
Fig. 7 B is the display effect figure of display module;
Fig. 8 is the structural representation of network connecting module shown in Fig. 3;
Fig. 9 is the structural representation of the module of ad storage shown in Fig. 3.
Embodiment
The objective of the invention is and under the situation of not damaging user experience, in user's networking wait process, to intercut fresh and alive advertisement, improving user experience, and make full use of device resource, improve the information flow flux, be user and advertiser's creation of value.
The invention provides a kind of method that can break for commercialsy in networking wait process, wherein, the networking terminal is sent connection request to the webserver that will visit, and is waited for that this webserver returns corresponding data according to the instruction of user's input; Meanwhile, described networking terminal reads promotional literature and plays from its inner ad storage device, and its display screen is switched to the current in progress ad content of demonstration; With a little whiles, described networking terminal can judge whether to receive the data that the described webserver returns, if then stop to play described promotional literature and its display screen is switched go back to the interface that connects the Internet, otherwise continues to play promotional literature.
Compare with the traditional tv advertisement, automatically upgrade when the present invention comprises the spare time, promotional literature is local preserves and intercut this three innovation mechanisms in networking wait process, and do not resemble the television advertising be subjected to fully TV control by force, with whether be connected the mandatory broadcast that the Internet has nothing to do.
Present Internet-browser or some networkings download tool software has some advertisement insertion functions, for example Sina (
Www.sina.com) homepage has a lot of advertisement bars or unsteady advertisement position.Different with the present invention is, in browser, computer together with the time download the networking data of ad content and user's request, and be simultaneously displayed in the browser page or occupy a certain position of the page all the time.And the present invention, promotional literature is independently downloaded and is stored in advance in the local ad store device by the advertisement update module, and the networking data with user oneself does not show simultaneously, and only in networking wait process, just can intercut, can not cause any interference to user's normal use (particularly normally logining the Internet)
In order to realize above-mentioned functions, need to make up system as shown in Figure 2, comprising being loaded on the networking terminal, also comprising the webserver and Advertisement Server.As shown in Figure 3, networking terminal of the present invention comprises ad storage device C100, advertisement update module C200, transmit control module C300, network connecting module C400 and display module C500 again; Server comprises ad storage module S100, advertisement output module S200 and the advertisement module S300 that gathers and edits again.
Be illustrated in figure 4 as the concrete workflow in a preferred embodiment of the invention.Show the workflow of networking terminal, Advertisement Server and the webserver among the figure respectively.Dotted arrow wherein represents that signal flow represents flow process progress direction to, solid arrow.
Advertisement Server removes the ad data of receiving management person by the module input of gathering and editing, and outside being stored in these data in the ad storage module, significant feature is to receive the update request that the networking terminal is sent, and selects suitable ad data to return to the networking terminal from the ad storage module according to relevant information then.
For the webserver, its mainly act on prior art in and indistinction, be exactly the networking request that receives the networking terminal, return corresponding data for then the networking terminal.
For the networking terminal, its flow process sees that step 911 is to 923.Wherein the flow process about advertisement insertion is that step 917 is to 923.During concrete work, the user uses networking terminal C (can be mobile phone, also can be ordinary PC or personal digital assistant, below be that example describe with the mobile phone) to send the request that connects the Internet, waits pending data to return then; Meanwhile, transmit control module C300 among the networking terminal C reads the local advertising data from ad storage device C100 and plays, and switch the displaying contents of display screen, and the content of current promotional literature is shown on the display screen, the broadcasting time with current promotional literature adds 1 then; In case networking terminal C receives the data of returning, and then stops advertisement insertion immediately, the instant data of just having received that on device screen, show;
In a preferred embodiment of the present invention, in the Nokia mobile phone, installed the Java client software, concrete mechanism and implement as follows.
1 is installed on the Java client of Nokia mobile phone
The present invention adopts Nokia 6600 mobile phones as physical support, with the network functional module of terminal of Java language design the present invention.Its functional module comprises ad storage device C100, advertisement update module C200, transmit control module C300, network connecting module C400 and display module C500 as shown in Figure 3, introduces in detail one by one below.
1.1 ad storage device C100
The present invention uses the RMS (RecordManagement System) that supports in the Java Virtual Machine in Nokia 6600 mobile phones as ad storage device C100, is used for stores advertisements data C140.Ad data C140 comprises any one of figure, image, literal, audio frequency, video, link, instruction and these elements or a plurality of combinations etc.For example link can be certain legal and valid interconnected network address URL, and instruction can be the instruction of making a phone call or sending short messages.
Ad data C140 of the present invention is stored among the RMS in the mode of file, specifically be that the mode that these data are converted to the binary system byte arrays is stored in the RMS memory of supporting in the Java Virtual Machine, this memory generally is a permanent storage media, can be on the memory field or external storage card of embedded in mobile phone.
Each ad data C140 has unique ID, this ID is a unduplicated integer, each ad data has a display page at least, usually this display page is the textual description with html format, filename can be ID.htm, it specifies the video data and the display format thereof of this advertisement, it comprises the text description of advertisement, it can also comprise the link of ad datas such as one or more advertising images, video, audio frequency, instruction, for example 1.htm is the display page file of advertisement ID=1, and it thes contents are as follows:
<!DOCTYPE?HTML?PUBLIC"-//W3C//DTD?HTML?4.01?Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">
<html>
<head>
<meta?http-equiv="Content-Type"content="text/html;charset=utf-8">
＜title〉the brand automobile advertisement＜/title 〉
</head>
<body>
＜p〉certain brand automobile advertisement＜/p 〉
<p><img?src="ad_1.jpg"></p>
＜p〉＜a href=" www.g5yp.com "〉details＜/a〉＜/p 〉
＜p〉phone:＜a href=" tel:13812345678 "〉13812345678＜/a〉＜/p 〉
</body>
</html>
Wherein,＜img src=" ad_1.jpg " show that this advertisement comprises a still image,＜a href=" http://www.g5yp.com " show that this advertisement comprises a hypertext link,＜a href=" tel:13812345678 " show that this advertisement comprises one to 13812345678 instructions of making a phone call.The concrete definition of the html format that the advertisement page adopts can be with reference to HTML syntactic definition or its simplified subset of international standard.
As shown in Figure 5, C100 also comprises as lower interface at the ad storage device: write data-interface C110, sense data interface C120, deleted data interface C130.
Writing data-interface C110 is used for ad data is stored among the ad storage device C100 by create name, input comprises the advertisement data file title and with the ad data of binary system byte array form, if store successfully, this interface returns 0, otherwise return the code of makeing mistakes and indicate error reason, for example return 1 and show that the memory block completely can't store.Ad storage device C100 will write binary system byte arrays that data-interface C110 imports into the standard I/O module stores by mobile phone in the memory that this mobile phone is provided with, and the file name of storage input.
Sense data interface C120 is used for the ad data of appointment is read from the memory of ad storage device C100 management.Be input as the file name of ad data, with the character string forms input, this interface returns the ad data with the storage of binary system byte array form of corresponding this document.For display page, be converted to the demonstration that is used for follow-up display module C300 with the character string of UTF-8 form again.
Deleted data interface C130 is used for deleting all literal of given ad, image, data such as video.Be input as advertisement ID, if operate successfully, this interface returns 0, otherwise returns the code of makeing mistakes.
1.2 advertisement update module C200
Advertisement update module C200 sets up the local inventory index to the ad data in the ad storage device.The ad data that has added index is defined as the advertisement stock.As shown in Figure 6, the structure of advertisement stock C210 comprises advertisement stock sequence number C211, advertisement ID C212, reads/do not read to indicate C213.Advertisement update module C200 comprises stock's vernier C220 and backlog total C230 simultaneously, and stock's vernier C220 points to the advertisement stock sequence number of current use, and backlog total C230 indicates the maximum ad quantity of storing in ad storage device C100.
Advertisement update module C200 at first carries out initialization, if first the use, stock's vernier C220 is 0, and advertisement stock C210 is empty, and backlog total C230 is the prefabricated value of system, and is relevant with the memory capacity of concrete mobile phone, and a recommendation is 10.If not first use, the inventory status as a result when being written into the user and using last time.Inventory status comprises backlog total C230, and institute is C210 and stock's vernier C220 in stock.The reason of preserving and be written into inventory status is to avoid leak seeing downloading to local advertisement, improves system effectiveness.Downloaded in stock when for example the user used last time, but do not finish watching, when the user reuses native system, will stock's zero clearing, the advertisement that can watch at last from last time in existing stock, promptly stock's slider position rises and calls the stock to transmit control module C300 demonstration.
Advertisement update module C200 judges all advertisement stock C210 at first then whether for reading, this by check each advertisement stock C210 read/do not read indicate that C213 can realize.When no advertisement stock or do not read the advertisement stock will use up the time advertisement update module C200 will call network connecting module C400 and send update request to the ad data server S, this update request can have the undated parameter of networking terminal appointment.
After receiving the more new data that returns from the ad data server S that imports into from network connecting module C400 at advertisement update module C200, advertisement update module C200 will upgrade and read ad data C140 among the ad storage device C100, and concrete operations are carried out again in two steps.At first call deleted data interface C130 among the ad storage device C100 and delete and read ad data, call then and write data-interface C110 and write new ad data in ad storage device C100.Behind the ad data C140 in having upgraded ad storage device C100, C200 is updated to new inventory data with the advertisement stock C210 that reads of correspondence, promptly uses new advertisement ID and its to read/do not read to indicate that C21 is changed to does not read.
Another major function of advertisement update module C200 is to extract ad data for transmit control module C300 from cache module C100.When transmit control module C300 when it submits advertisement stock request to, advertisement update module C200 obtains the advertisement stock C210 that current stock's vernier C220 points to, from ad storage device C100, read corresponding ad data C140 according to the advertisement ID C212 among the advertisement stock C210 then, then reading/not reading among this advertisement stock C210 being indicated that C213 is changed to reads, and at last stock's vernier C220 is moved down.Noticing that stock's vernier C220 circulates in the scope of backlog total C230 1 increases progressively.
Advertisement update module C200 wants the saving result state when each program withdraws from, promptly preserve all advertisement stock C210 and current stock's vernier C220, and initialization is used when being convenient to start shooting next time.
1.3 transmit control module C300
Transmit control module C300 is used to control opportunity and the mode that local advertising shows, especially, is to enter on the mobile phone screen of networking waiting time the user the user to show fresh and alive advertisement picture, and carries out the screen switching when networking finishes.Shown in Fig. 7 A, transmit control module C300 comprises multithreading control module C340, data resolution module C310, interface display member C320 and render engine C330 again.
Multithreading control module C340 is used for producing the thread of two concurrent workings, and one is used to submit to user's the networking request and the return data of waiting for server, and another is used to show local advertisement and refresh current screen.Data resolution module C310 is used for resolving the ad data C140 that reads by advertisement update module C200 from ad storage device C100.The display page of ad data C140 in the present embodiment is for adopting the textual description of html format, as shown in the previous example, data resolution module C310 is according to the above-mentioned text flow of HTML syntactic analysis, therefrom parse a series of interface display member C320, still image, hypertext link, instruction of making a phone call or the like as the aforementioned, each display member C320 comprises its display position and displaying contents on screen.Certainly, can use also more that the XML grammer of universal flexible defines ad data, then corresponding data resolution module C310 also wants corresponding the adjustment.Parse all interface display member C320 from ad data after, render engine C330 is used for each interface display member is plotted on the screen of mobile phone exactly, and precision is the physical picture element level.Fig. 7 B provides a final example that shows, as seen, ad data with the mode of image mixed character typeset with writings and image, video rendering to the mobile phone screen, vivid.
When the user submits the networking request to, transmit control module C300 at first uses multithreading control module C340 to produce the thread of two concurrent workings, one is used to submit to user's the networking request and the return data of waiting for server, and another is used to show local advertisement and refresh current screen.When receive the data of returning of networking fully in the networking thread after, the standard display module that calls former application program shows data and the clear screen that returns.
1.4 network connecting module C400
Network connecting module C400 is used for the update request of advertisement update module C200 is sent to Advertisement Server S, receives the ad data that returns from server S then.
As shown in Figure 8, network connecting module C400 sends the update instruction that has undated parameter to Advertisement Server S.Undated parameter C410 can comprise mobile phone terminal ID, can also comprise stamp update time, area code, language codes, advertisement stock capacity, equipment size etc.Undated parameter is convenient to Advertisement Server S and is sent suitable this user mobile phone and relevant ad data to mobile phone, and for example, for the user in Guangzhou, Advertisement Server only need send towards the advertisement in market, Guangzhou, and should not send towards the advertisement in market, Beijing.In addition, server record user's update time or the update time of uploading stab, the ad data of avoiding server to return repetition for this user, the diversity of guarantee information.(not comprising situation special-purpose or user's program request particular advertisement).
Send the update instruction that has undated parameter to Advertisement Server S and realize that by network connection interface C420 embodiments of the invention adopt the HTTP connection protocol of standard on the Internet, send update request to server in the Get mode that passes parameter between the page.For the sake of security, can adopt also that the POST mode is recessive transmits parameter, even can adopt the communications protocol of encryption to maintain secrecy and transmit and the reception data.After server S sends update request, network connection interface C420 receives the data of returning from server, the present invention adopts the tabulation of more new data display update and the content of html format, and method is the same from the method that server obtains webpage or image with common Internet-browser.Certainly, also can adopt the more powerful technology of WebService flexibly to receive data from Advertisement Server.The more new data that network connection interface C420 receives will input to advertisement update module C200, as mentioned before.
1.5 display module C500
Display module C500 is used for display device (as the TFT LCDs of mobile phone) display graphics user interface and the user's data in the networking terminal.According to user's application can display text, data such as image, video, animation, be current techique, be not described in detail in this.
2 run on the Advertisement Server of the Internet
The present invention adopts one to run on Windows Server on the Internet as Advertisement Server, and its functional module comprises ad storage module S100, advertisement output module S200, the advertisement module S300 that gathers and edits as shown in Figure 3.Introduce in detail one by one below.
2.1 ad storage module S100
The present invention uses SQLserver 2000 as the ad storage module, is used for storing the ad data C140 of magnanimity.Ad data C140 comprises any one of figure, image, literal, audio frequency, video, link, instruction and these elements or a plurality of combinations etc.Ad data is present in one group of tables of data that is mutually related in the database with text or binary form, certainly, also can adopt the database form of other types, for example object-oriented database etc.
As shown in Figure 9, ad storage module S100 comprises advertisement table S110 at least, and every ad data C140 is record in the advertisement table, and the advertisement table comprises advertisement id field and literal field at least, and wherein advertisement ID is unique unrepeatable integer.The advertisement table can also comprise image, sound, video, link, network address, instruction, advertisement everyone etc. field.Can be data formats such as character string, numeral, binary system, also can be address or the code that points to authentic document.
Ad storage module S100 can also comprise the advertiser and show S120, the information of the advertiser of every record record in the table, and advertiser's table comprises Customer ID and customer name field at least, wherein Customer ID is unique unrepeatable integer.Client's table can also comprise the field of relevant customer informations such as contact method, account balance.
Ad storage module S100 can also comprise subscriber's meter S130, the information of the cellphone subscriber of every record record in the table, and subscriber's meter comprises mobile phone terminal ID at least, the Termination ID of wherein networking is unique unrepeatable integer.Subscriber's meter can also comprise and user-dependent information, as user's name, contact method, field such as new record, undated parameter more.
Ad storage module S100 also comprises database store process interface S140.At least comprise newly-built advertisement interface S141, upgrade advertisement interface S142, delete advertisement interface S143, read advertisement interface S144, terminal updating interface S145.Newly-built advertisement interface S141 is used for inserting new advertising record according to the advertiser by the input of advertisement collecting and editing system in advertising database S100, and the data that are input as each field in the advertisement table are successfully returned newly-built advertisement ID.Upgrade the content that advertisement interface S142 is used to upgrade existing given ad record, be input as the new data of each field among advertisement ID to be updated and the advertisement table S110, upgrade and successfully return 0, otherwise return the code of makeing mistakes.Deletion advertisement interface S143 is used for deleting all data of the advertisement of appointment, imports advertisement ID to be deleted, and operates and successfully returns 0, otherwise return the code of makeing mistakes.Read the ad data that advertisement interface S144 is used for reading given ad, input advertisement ID returns ad data C140.Terminal updating interface S145 is used for receiving the update instruction that the mobile phone terminal user sends, at first resolve undated parameter, then corresponding information is stored into subscriber's meter S130, and then from advertising database, select suitable new ad data according to this cellphone subscriber's information, return at last and upgrade the advertisement listings tabulation.Terminal updating interface S145 is input as the mobile phone terminal user by the undated parameter C410 that network connection interface C420 transmits, and is output as the advertisement listings tabulation that is fit to this user, and the present invention adopts the renewal data list of html format.
2.2 advertisement output module S200
The present invention uses ASP (Active Server Page) as the advertisement output module, be used for receiving the undated parameter C410 that mobile phone terminal transmits by network connection interface C420, then undated parameter is passed to the terminal updating interface S145 of ad storage module S100, will return to the more new data of mobile phone terminal or upgrade tabulation from ad storage module S100 at last and return to network connection interface C420.Certainly, also can adopt ASP.Net or JSP (Java Servlet Page) to realize this advertisement output module.The database form of other types, for example object-oriented database etc.
The module S300 2.3 advertisement is gathered and edited
The I.E. (Internet Explorer) of utilization and operation of the present invention under the Window platform imports ad data C140 as the advertisement module of gathering and editing with helping advertising management person or advertiser.Advertisement gather and edit module so that with the ad data C140 that submits to by the newly-built advertisement interface S141 among the stored-procedure interface S141 or upgrade advertisement interface S142 and store among the advertisement table S110 among the ad storage module S100.Its technology realizes adopting the list in the HTML grammer, also can adopt Applet structure inputting interface and submit data to.
The advertisement module S300 that gathers and edits allows the user to submit data such as literal, image, sound, video to.The advertisement module S300 that gathers and edits allows the user to change existing record among the ad storage module S100, and in the case, the advertisement module S300 that gathers and edits will call and upgrade advertisement interface S142.The advertisement module S300 that gathers and edits can also realize that the advertiser deletes the function of particular advertisement data by calling deletion advertisement interface S143.
Claims (10)
1, a kind of system that can in networking wait process, break for commercialsy, comprise the networking terminal, be provided with display module and the network connecting module that is used to be connected the Internet in the described networking terminal, it is characterized in that, also be provided with the ad storage device that is used for the stores advertisements file in the described networking terminal, be used to realize the transmit control module of advertisement Play Control function;
Wherein, described networking terminal can be sent connection request by its network connecting module to the webserver that will visit according to the instruction of user's input, waiting for that this webserver returns in the process of corresponding data, described transmit control module reads promotional literature and plays from the ad storage device, and display screen is switched to the ad content that shows current broadcast; In case receive the data that the described webserver returns, the interface that described transmit control module can stop to play described promotional literature and display screen be switched go back to the connection the Internet.
2, the system that can break for commercialsy in networking wait process according to claim 1 is characterized in that, also comprises Advertisement Server in this system; Also comprise the advertisement update module in the described networking terminal;
Wherein, described advertisement update module can judge whether the promotional literature in the described ad storage device needs to upgrade, if then notice networking terminal is sent the promotional literature update request to Advertisement Server, described Advertisement Server returns the correspondent advertisement file data according to described update request, saves as new promotional literature by described networking terminal in its ad storage device.
3, the system that can break for commercialsy in networking wait process according to claim 2 is characterized in that, comprises in the described Advertisement Server:
Be used to store the ad storage module of a plurality of promotional literatures, and be used to respond the advertisement output control module of the update request of described networking terminal with passback respective advertisement file.
4, according to each described system that can in networking wait process, break for commercialsy among the claim 1-3, it is characterized in that described networking terminal is to login the computer of the Internet, mobile phone or personal digital assistant.
5, a kind of method that can break for commercialsy in networking wait process is characterized in that, may further comprise the steps:
(1) the networking terminal is sent connection request to the webserver that will visit, and is waited for that this webserver returns corresponding data according to the instruction of user's input;
(2) waiting for that the described webserver returns in the process of corresponding data, described networking terminal reads promotional literature and plays from its inner ad storage device, and its display screen is switched to the current in progress ad content of demonstration;
(3) in case described networking terminal receives the data that the described webserver returns, the display screen that then stops to play described promotional literature and will network terminal immediately switches go back to the interface that connects the Internet.
6, method according to claim 5 is characterized in that, the promotional literature in the described ad storage device is write in advance by manufacturer, or write voluntarily or customize by the user.
7, method according to claim 5 is characterized in that, the promotional literature in the described ad storage device is downloaded preservation voluntarily by the networking terminal, and concrete steps are as follows:
(3.1) the networking terminal is sent the promotional literature update request to the Advertisement Server with Internet connection;
(3.2) described Advertisement Server is received after the described update request, returns the correspondent advertisement file data to described networking terminal;
(3.3) described networking terminal receives described promotional literature data, saves as new promotional literature in described ad storage device.
8, method according to claim 7 is characterized in that, wherein,
Described networking terminal can judge whether the number of times that each promotional literature is played reaches predetermined value, can delete if then it is designated;
Described networking terminal can be judged not being identified as deletable promotional literature and whether being less than predetermined number in the described ad storage device, if then enter described step (3.1).
9, method according to claim 7 is characterized in that, wherein,
Described networking terminal can judge whether the number of times that each promotional literature is played reaches predetermined value, if then with its direct deletion;
Described networking terminal can judge whether the promotional literature of preserving in the described ad storage device is less than predetermined number, if then enter described step (3.1).
10, according to each described method among the claim 7-9, it is characterized in that, wherein, in described step (2), whenever read and play a promotional literature, also its broadcasting time is added 1.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610061898 CN1901461A (en) | 2006-07-27 | 2006-07-27 | System and method for insert broadcasting advertisement in connecting net waiting process |
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| Application Number | Priority Date | Filing Date | Title |
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| CN 200610061898 CN1901461A (en) | 2006-07-27 | 2006-07-27 | System and method for insert broadcasting advertisement in connecting net waiting process |
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| CN1901461A true CN1901461A (en) | 2007-01-24 |
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| CN 200610061898 Pending CN1901461A (en) | 2006-07-27 | 2006-07-27 | System and method for insert broadcasting advertisement in connecting net waiting process |
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