CN103888489A - Popularization information providing method, collection method, device, terminal equipment and server - Google Patents
Popularization information providing method, collection method, device, terminal equipment and server Download PDFInfo
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- CN103888489A CN103888489A CN201210557457.3A CN201210557457A CN103888489A CN 103888489 A CN103888489 A CN 103888489A CN 201210557457 A CN201210557457 A CN 201210557457A CN 103888489 A CN103888489 A CN 103888489A
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Abstract
The invention relates to a popularization information providing method, a collection method, a device, terminal equipment and a server. The popularization information providing method comprises steps that: terminal equipment information is acquired, and a popularization server is informed of the terminal equipment information; an equipment identifier which is generated by the popularization server according to the terminal equipment information is received and stored; the popularization information which is generated on the basis of the popularization effect is sent to the popularization server, and the popularization information comprises the equipment identifier. Through the method, the device, the terminal equipment and the server, accuracy of the popularization information can be guaranteed.
Description
Technical field
The application relates to a kind of promotion message provides collection method, device, terminal equipment and server.
Background technology
Popularization is that product (such as cell-phone customer terminal) oneself, service, technology, culture, deed etc. allow more people and organization etc. understand, to accept by four traditional media giant (newpapers and periodicals, broadcast, TV, network) advertisement, thereby reaches publicity, universal object.The way of promotion of at present main flow and utilize terminal equipment (computer, mobile phone, panel computer etc.) to promote.
In cell-phone customer terminal extension process, mobile phone upgrading or trace information (the application is called promotion message) are deleted, if advertisement is to pay based on follow-up effect, can cause trace logic confusion,
Chaotic main cause has two, and one is that another one reason is because effect paid period is longer because install after the cell-phone customer terminal of being promoted upgrading or unloading, and when likely effect occurs, the client of being promoted has repeatedly been upgraded or unloaded.
If promoter simulates popularization with virtual machine, prior art is not identified this, causes trace information erroneous judgement.There is not timing in the transmission of promoter's information, for the promoter based on effect charging, is reinstalled if effect not yet produces front client, can cause first promoter's popularization invalid.
User installation and upgrading, first promoter who makes user enter advertisement cannot obtain income, thereby reduce enthusiasm and income that user promotes, advertisement promotion person's income is difficult to maintain popularization, in actual wireless side is promoted, cell-phone customer terminal updating speed is very fast, and user is easy to just change original client that is accompanied with advertising results because of mobile phone upgrading in the time not exciting advertising results, thereby cause advertisement promotion person's achievement to be thrown into the eastward flowing stream, greatly reduce promoter's enthusiasm.
Summary of the invention
The technical problem that the application will solve is to provide a kind of promotion message collection method, device, terminal equipment and server, collects the problem of the trace logic confusion causing to solve existing promotion message.
For solving above technical problem, the application provides a kind of promotion message supplying method, and described method comprises:
Obtain terminal equipment information, and by described terminal equipment information notice promotion server;
Receive and preserve described promotion server according to the device identification of described terminal equipment Information generation;
The promotion message producing based on promotion effect is sent to described promotion server, and described promotion message comprises described device identification.
For solving above technical problem, the application also provides a kind of promotion message collection method, and promotion server is carried out following steps:
The terminal equipment information of receiving terminal apparatus;
According to the device identification of described terminal equipment Information generation and send to described terminal equipment;
Receive promotion message, described promotion message produces based on promotion effect, comprises described device identification;
The promotion message that record receives.
For solving above technical problem, the application provides a kind of promotion message tape deck, and described device comprises:
Terminal equipment acquisition module, for obtaining terminal equipment information;
Device identification memory module, for preserving the device identification of reception, described device identification is that promotion server is according to described terminal equipment Information generation;
Promotion message generation module, for the promotion message producing based on promotion effect, described promotion message comprises described device identification;
Transceiver module, for notifying promotion server by described terminal equipment information; The device identification sending for receiving described promotion server, also for to promotion message described in described promotion server.
For solving above technical problem, the application also provides a kind of device end, and described device end comprises promotion message tape deck mentioned above.
For solving above technical problem, the application provides a kind of promotion server, and described promotion server comprises:
Transceiver module, for receiving terminal apparatus information, and sends device identification, and receives promotion message;
Device identification generation module, for according to the device identification of described terminal equipment Information generation;
Promotion message logging modle, the promotion message that record receives, described promotion message produces based on promotion effect, comprises described device identification.
Preferably, described promotion server also comprises ad revenue data generation module, for producing for the ad revenue data of carrying out ad revenue distribution according to the promotion message of record, described ad revenue data comprise one or more in terminal equipment information corresponding to device identification, promoter, popularization income and income generation time.
Compared to prior art, the application's terminal iidentification is the unique string being generated by promotion server, irrelevant with terminal equipment information, thereby guarantees that the judgement based on hardware information there will not be erroneous judgement.The timing of promoting is safeguarded by promotion server, server record hardware information and the unique string and the request time that return.Because promotion server can record the priority information of promotion message, therefore introduce at first user and use the promoter of the application client of being promoted, the income that also can obtain from advertisement promotion, has effectively submitted popularization enthusiasm to.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of the application's promotion message supplying method embodiment 1;
Fig. 2 is the schematic diagram of the application's promotion message collection method embodiment 2;
Fig. 3 is the schematic diagram of the application's promotion message collection method embodiment 3;
Fig. 4, the 5th, the schematic diagram of the application's promotion message collection method embodiment 4;
Fig. 6 is the modular structure schematic diagram of the application's promotion message gathering-device;
Fig. 7 is the modular structure schematic diagram of the application's promotion server.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is clearly and completely described.Obviously, described embodiment is only the application's part embodiment, but not whole embodiment.Based on the embodiment in the application, the every other embodiment that those of ordinary skills obtain under the prerequisite of not making creative work, belongs to the scope that the application protects.
Embodiment 1
The application provides a kind of promotion message supplying method, and as shown in Figure 1, described method realizes based on a promotion message gathering-device, comprising:
The said promotion message gathering-device of the embodiment of the present application can adopt software to realize, such as utilizing SDK (Software Development Kit, be called for short SDK, refer to the set of relevant documentation, example and the instrument of a certain class software of auxiliary development) exploitation.Best, described promotion message gathering-device can be to utilize Php (Hypertext Preprocessor, hypertext preliminary treatment language) or mysql java to develop.
Promotion message gathering-device can be embedded in terminal equipment.This terminal equipment can be the equipment that client is promoted in any installation, includes but not limited to mobile phone, computer etc.
Promoting object can be certain application client, product or service.The said client of the application, refers to the application program (Application) that on wireless platform, developer develops, as mad bird, and micro-letter, day cat wireless client etc.
Promoter obtains the application client of platform mandate and promotes, user obtain promoter promote application client after use, thereby produce promotion effect.Promoter promotes the download of object (such as application client) or the provider of build-in services, can be also the publisher who downloads the link of promoting object (such as application client).
Step 101: obtain terminal equipment information, and by described terminal equipment information notice promotion server;
When popularization object starts for the first time in terminal equipment, promotion message gathering-device collection terminal facility information is also sent to promotion server by terminal equipment information.Terminal equipment information includes but not limited to hardware information or the key message of terminal equipment.
Step 102: receive and preserve described promotion server according to the device identification of described terminal equipment Information generation;
Device identification (Client Device Id) is terminal equipment unique identification, the Information generation being sent according to terminal equipment by promotion server.Device identification can be the information of unique sign terminal equipment of encryption.
Obtain after the encryption device mark that service end returns, promotion message gathering-device is in this device identification of the local storage of terminal equipment.
Device identification is the character string of the unique identification terminal equipment that generated by promotion server, thereby guarantees that the judgement based on hardware information there will not be erroneous judgement, prevents that promoter from utilizing virtual machine to practise fraud.Even if certain is promoted object and is deleted and reinstall the client that other promoters promote by equipment user as client, because device identification is locally stored, so the identification of promoter and user's relation can be not influenced.
Step 103: the promotion message producing based on promotion effect is sent to described promotion server, and described promotion message comprises described device identification.
If there is device identification in this locality, so device identification is sent to promotion server, after promotion server receives, decryption device mark, the terminal equipment information (such as hardware information) of importing into terminal contrasts, if the same return to identical device identification, if different, regenerate one according to terminal equipment hardware information.
Even if user repeatedly installs the client that certain is promoted in terminal equipment, as long as each installation is all activated, promotion message (comprising device identification, promoter and promotion effect etc.) all can be sent to promotion server so, thereby guarantee each promotion message, promotion server all can be known, and the information that the precedence of promoter's promotion effect all can record by promotion server is calculated out.
Promotion effect, refer to produce the object effect (such as entering advertisement, Transaction Success, download, installation, use etc.) of promoting, this promotion effect is the basis that advertisement promotion income produces, the advertising expenditure (also claiming to promote income) of, dealing with is calculated according to the situation of reaching of promotion effect.
Above embodiment 1 is described the application's promotion message collection method based on embedding with the promotion message gathering-device of terminal equipment, below describes based on promotion server:
Embodiment 2
As described in Figure 2, promotion server is carried out following steps to the application's promotion message collection method:
Step 201: the terminal equipment information of receiving terminal apparatus;
As described above, this terminal equipment information can be collected and be sent by the promotion message gathering-device that is embedded in terminal equipment, and terminal equipment information includes but not limited to the hardware information of terminal equipment.
Step 202: identify and send to described terminal equipment according to described terminal equipment information generating device;
Described device identification can send to the promotion message gathering-device embedding in terminal equipment or terminal equipment.Described device identification is that the random number (or unique string) and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
Step 203: receive promotion message, described promotion message produces based on promotion effect, comprises described device identification;
As described above, described promotion message can be by being embedded in the promotion message gathering-device recording and sending of terminal equipment or being sent by terminal equipment, described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
Step 204: the promotion message that record receives.
Described promotion server records the promotion message of reception chronologically.
The timing that the timing that the timing of promotion effect can be reported by promotion message and promotion server record promotion message is embodied, and also can the popularization flow entry time based on recording in promotion message embody.
Promotion server has recorded device identification and terminal equipment information, popularization client, promoter information and the popularization flow entry time associated with this device identification simultaneously, the sequential recording according to promotion message or popularization flow entry time are determined the sequencing of promoter's promotion effect, and carry out the popularization distribution of income of predetermined allocation strategy based on this sequencing, such as first promoter obtains 50% ad revenue of this popularization client, second is respectively obtained 25% this ad revenue with the 3rd.
Embodiment 3
As described in Figure 3, promotion server is carried out following steps to the application's promotion message collection method:
Step 301: receiving terminal apparatus information;
Step 302: according to the device identification of described terminal equipment Information generation transmission;
Described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
Step 303: receive promotion message, described promotion message produces based on promotion effect, comprises described device identification;
Described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
Step 304: the promotion message that record receives;
Described promotion server records the promotion message of reception chronologically.
Step 305: described promotion server produces for the ad revenue data of carrying out ad revenue distribution according to the promotion message of record, described ad revenue data comprise one or more in terminal equipment information corresponding to device identification, promoter, popularization income and income generation time.
Promoter refers to help user or the company of popularization.
Advertising business system can be carried out the distribution of ad revenue according to the promotion message of promotion server record (as device identification and popularization flow entry time).
Due to system log (SYSLOG) is facility information and device identification, after changing, the client of being promoted again produces promotion effect, promotion server still can get promotion message, it is all the distribution that can carry out advertisement interests, like this, because causing the situation that tracking data is lost, upgrading just no longer occurs, simultaneously, different device identifications also can be done data correlation to relevant information by identical hardware device, thereby obtains the precedence promoter.
Utilize the application can accurately locate promotion effect recorded information, by these information, can formulate different clearing logics, realize more rational Popularizing of A, improve promoter's enthusiasm.
Embodiment 4
The application's promotion message recording method embodiment 4, as shown in Figure 4,5, comprising:
Step 401: promotion message tape deck obtains terminal equipment information, and by described terminal equipment information notice promotion server;
Step 402: described promotion server is according to the device identification of described terminal equipment Information generation and send to described promotion message tape deck;
Step 403: described promotion message tape deck is stored described device identification;
Step 404: the promotion message that described promotion message tape deck produces based on promotion effect, sends described promotion message to promotion server and comprise described device identification;
Step 405: the promotion message that described promotion server record receives.
Promotion server has been recorded user and is repeatedly activated certain and promote the information of object by device identification, thereby advertising income repeatedly can be shared in the benefit to promoter, allow really the advertisement promotion person who promotes object (as application client) and recommend user also can be obtained to income.
Promotion message is recorded in promotion server, and the data that formation can be inquired about are stored.
Preferably, described promotion message tape deck sends promotion message chronologically, and described promotion server records promotion message chronologically.
For realizing said method, the application also provides a kind of promotion message tape deck 600, and as shown in Figure 6, described device comprises:
Terminal equipment acquisition module 601, for obtaining terminal equipment information;
Device identification memory module 602, for preserving the device identification of reception, described device identification is that promotion server is according to described terminal equipment Information generation;
Promotion message generation module 603, for the promotion message producing based on promotion effect, described promotion message comprises described device identification;
Preferably, described promotion message is to send to chronologically described promotion server.
Further, described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
Alternatively, described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
The application also provides a kind of device end, and described device end comprises promotion message tape deck mentioned above.
In addition, the application also provides a kind of promotion server, and as shown in Figure 7, described promotion server 700 comprises:
Transceiver module 701, for receiving terminal apparatus information, and sends device identification, and receives promotion message;
Device identification generation module 702, for according to the device identification of described terminal equipment Information generation;
Promotion message logging modle 703, the promotion message that record receives, described promotion message produces based on promotion effect, comprises described device identification.
As mentioned above, described promotion server records the promotion message of reception chronologically.
Particularly, described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
Alternatively, described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
Alternatively, described promotion server also comprises ad revenue data generation module 704, for producing for the ad revenue data of carrying out ad revenue distribution according to the promotion message of record, described ad revenue data comprise one or more in terminal equipment information corresponding to device identification, promoter, popularization income and income generation time.
Compared to prior art, the application's terminal iidentification is the unique string being generated by promotion server, irrelevant with terminal equipment information, thereby guarantees that the judgement based on hardware information there will not be erroneous judgement.The timing of promoting is safeguarded by promotion server, server record hardware information and the unique string and the request time that return.Because promotion server can record the priority information of promotion message, therefore introduce at first user and use the promoter of the application client of being promoted, the income that also can obtain from advertisement promotion, has effectively submitted popularization enthusiasm to.
Because the income of wireless platform advertisement is on the low side all the time, if obtain this mode of ad revenue while adopting simple advertising results to produce, promoter's income is far from enough to the popularization that remains basic, if take various income obtaining mode, can effectively improve promoter's enthusiasm.
One of ordinary skill in the art will appreciate that all or part of step in said method can control related hardware by program and complete, described program can be stored in computer-readable recording medium, as read-only memory, disk or CD etc.Alternatively, all or part of step of above-described embodiment also can realize with one or more integrated circuits.Correspondingly, the each module/unit in above-described embodiment can adopt the form of hardware to realize, and also can adopt the form of software function module to realize.The application is not restricted to the combination of the hardware and software of any particular form.
Module in server described in the embodiment of the present application and device is only a kind of example of dividing according to its function; understandably; in the situation that server and device are realized identical function; those skilled in the art can provide one or more other function dividing mode; can be by wherein functional entity device of any one or more functional modules employing or unit are realized in the time of concrete application; undeniable ground, above mapping mode is all within the application's protection range.
Claims (19)
1. a promotion message supplying method, is characterized in that, described method comprises:
Obtain terminal equipment information, and by described terminal equipment information notice promotion server;
Receive and preserve described promotion server according to the device identification of described terminal equipment Information generation;
The promotion message producing based on promotion effect is sent to described promotion server, and described promotion message comprises described device identification.
2. the method for claim 1, is characterized in that: described promotion message is to send to chronologically described promotion server.
3. the method for claim 1, is characterized in that: described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
4. the method for claim 1, is characterized in that: described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
5. a promotion message collection method, is characterized in that, promotion server is carried out following steps:
The terminal equipment information of receiving terminal apparatus;
According to the device identification of described terminal equipment Information generation and send to described terminal equipment;
Receive promotion message, described promotion message produces based on promotion effect, comprises described device identification;
The promotion message that record receives.
6. method as claimed in claim 5, is characterized in that: described promotion server records the promotion message of reception chronologically.
7. method as claimed in claim 5, is characterized in that: described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
8. method as claimed in claim 5, is characterized in that: described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
9. method as claimed in claim 5, it is characterized in that: after recording promotion message, the method also comprises: described promotion server produces for the ad revenue data of carrying out ad revenue distribution according to the promotion message of record, and described ad revenue data comprise one or more in terminal equipment information corresponding to device identification, promoter, popularization income and income generation time.
10. a promotion message tape deck, is characterized in that, described device comprises:
Terminal equipment acquisition module, for obtaining terminal equipment information;
Device identification memory module, for preserving the device identification of reception, described device identification is that promotion server is according to described terminal equipment Information generation;
Promotion message generation module, for the promotion message producing based on promotion effect, described promotion message comprises described device identification;
Transceiver module, for notifying promotion server by described terminal equipment information; The device identification sending for receiving described promotion server, also for to promotion message described in described promotion server.
11. devices as claimed in claim 10, is characterized in that: described promotion message is to send to chronologically described promotion server.
12. devices as claimed in claim 10, is characterized in that: described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
13. devices as claimed in claim 10, is characterized in that: described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
14. 1 kinds of device ends, is characterized in that, described device end comprises the promotion message tape deck as described in any one in claim 10 to 13.
15. 1 kinds of promotion servers, is characterized in that, described promotion server comprises:
Transceiver module, for receiving terminal apparatus information, and sends device identification, and receives promotion message;
Device identification generation module, for according to the device identification of described terminal equipment Information generation;
Promotion message logging modle, the promotion message that record receives, described promotion message produces based on promotion effect, comprises described device identification.
16. promotion servers as claimed in claim 15, is characterized in that: described promotion server records the promotion message of reception chronologically.
17. promotion servers as claimed in claim 15, is characterized in that: described promotion message also comprise promotion effect association terminal equipment information, promote client, promoter's information and promote one or more in flow entry time.
18. promotion servers as claimed in claim 15, is characterized in that: described device identification is that the random number and the described terminal equipment information encryption that generate based on promotion server generate, and this device identification has uniqueness.
19. promotion servers as claimed in claim 15, it is characterized in that: described promotion server also comprises ad revenue data generation module, for producing for the ad revenue data of carrying out ad revenue distribution according to the promotion message of record, described ad revenue data comprise one or more in terminal equipment information corresponding to device identification, promoter, popularization income and income generation time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201210557457.3A CN103888489A (en) | 2012-12-20 | 2012-12-20 | Popularization information providing method, collection method, device, terminal equipment and server |
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| CN201210557457.3A CN103888489A (en) | 2012-12-20 | 2012-12-20 | Popularization information providing method, collection method, device, terminal equipment and server |
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