CN102497595A - Method and device for carrying out advertisement publishing in fixed terminal - Google Patents

Method and device for carrying out advertisement publishing in fixed terminal Download PDF

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Publication number
CN102497595A
CN102497595A CN2011104007491A CN201110400749A CN102497595A CN 102497595 A CN102497595 A CN 102497595A CN 2011104007491 A CN2011104007491 A CN 2011104007491A CN 201110400749 A CN201110400749 A CN 201110400749A CN 102497595 A CN102497595 A CN 102497595A
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fixed terminal
video file
video
idle
information
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CN2011104007491A
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Chinese (zh)
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张潇
鄂文轩
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鄂文轩
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Abstract

The embodiment of the invention discloses a method and a device for carrying out advertisement publishing in a fixed terminal. Through the application of the technical scheme of the invention, the fixed terminal identifies an idle area existing in the playing process of a video file, when the fixed terminal plays the video file, advertisements are published in the identified idle area, therefore, on the basis that users can normally watch the video file, the idle area in a display area of the fixed terminal is fully utilized to carry out advertisement publishing; on one hand, the efficiency and frequency of advertisement publishing are improved; on the other hand, the normal video watching of users is not influenced, so that a new advertising mode is created for fields such as video type client software, Internet video sharing/VOD (video on demand)/ live broadcast platforms and video terminal advisement players, and more effective advertisement publishing is realized under the premise that user experience is not affected.

Description

一种固定终端中的广告发布方法和设备 Advertising method and apparatus for fixed terminal

技术领域 FIELD

[0001] 本发明涉及通信技术领域,特别涉及一种固定终端中的广告发布方法和设备。 [0001] The present invention relates to communication technologies, and particularly relates to a method and apparatus for advertising the fixed terminal. 背景技术 Background technique

[0002] 广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。 [0002] advertising to a particular need, through some form of media, open and wide transmission of information to the public means of propaganda.

[0003] 广告有广义和狭义之分,广义广告包括非经济广告和经济广告。 [0003] advertising has broad and narrow, generalized advertising advertising including non-economic and economic advertising. 非经济广告指不以盈利为目的的广告,又称效应广告,如政府行政部门、社会事业单位乃至个人的各种公告、启事、声明等,主要目的是推广;狭义广告仅指经济广告,又称商业广告,是指以盈利为目的的广告,通常是商品生产者、经营者和消费者之间沟通信息的重要手段,或企业占领市场、推销产品、提供劳务的重要形式,主要目的是扩大经济效益。 Non-economic advertising refers not for profit advertising, also known as the effect of advertising, such as government administrative departments, social institutions and even individuals a variety of announcements, notices, statements and so on, the main purpose is to promote; narrowly advertising refers only to the economic ad, and said the commercials, refers to the profit for the purpose of advertising, usually commodity producers, an important means of communicating information between operators and consumers or companies dominate the market, sell products, provide an important form of labor, the main purpose is to expand economic benefits.

[0004] 而随着商业活动的发展,经济广告已经成为了现代商家进行产品推广的不可获取的手段,而互联网业务的普及以及休闲活动的需求,使人们通过各种播放设备进行视频欣赏的时间大幅增长,因此,这样的一个领域也成为了经济广告所关注的一个新的重点区域。 [0004] With the development of commercial activities, advertising has become a modern economy businesses can not obtain a means of product promotion, and the demand and popularity of the Internet business of leisure activities, so that people enjoy video playback devices through a variety of time substantial growth, therefore, such an area has also become a new focus on regional economic advertising concerns.

[0005] 在现有的在视频广告的实现方案包括: [0005] In existing implementations in video advertising, including:

(1)利用缓冲时间,在流媒体视频缓冲的等待时间里播放广告视频或图片。 (1) use of buffer time, play video or image ads in latency streaming video buffering inside.

[0006] (2)利用暂停时间,在使用者暂停或结束播放的时间里,播放广告视频或图片。 [0006] (2) using the pause, pause or end user at the time of play, the play advertising videos or pictures.

[0007] (3)利用介绍页面,在播放器页面上或视频网页区域中放置广告信息(非全屏幕状态下可见)。 [0007] (3) describes the use of a page, or placing the advertisement information (full-screen non-visible state) the page area in the video player page.

[0008] (4)视频本身就是广告,即视频本身就是直接或间接广告信息分众、软广告电影而对于上述的各种视频广告,其具体的广告播放区域往往采用固定区域播放的方式, [0008] (4) Video ads themselves, i.e., the video itself that is directly or indirectly advertisement information divided, and the above-described soft advertising movie various video ads, ads specific play area play area is often used in a fixed manner,

即用移动应用页面中的固定矩形区域,在其中滚动播放广告图片。 That fixed rectangular area mobile applications page, in which scrolling advertising images.

[0009] 在实现本发明的过程中,发明人发现现有技术至少存在以下问题: [0009] During the implementation of the present invention, the inventors found that the prior art has at least the following problems:

对于现有的视频广告发布方案,其只能在特定场景下才能进行广告插入,从而,造成在视频播放过程中占主要比重的播放时间中不能进行广告发布,浪费了宝贵的广告发布空间。 For existing video advertising program, which can be done only under certain scenarios ad insertion, thereby causing major proportion accounted for playing time in the video during playback can not be advertised, wasting valuable advertising space.

[0010] 另一方面,固定位置的广告发布方式不能保证与视频播放画面的配合,可能会对画面造成遮挡等干扰,从而影响用户的正常视频观看过程。 [0010] On the other hand, advertising does not guarantee fixed position in conjunction with the video playback screen, the screen might cause occlusion interference, thus affecting the normal user's video viewing process.

发明内容 SUMMARY

[0011] 本发明提供一种固定终端中的广告发布方法和设备,用以解决按照现有的视频广告发布方案中所存在的广告发布效率低,以及对用户的正常视频操作造成影响,降低用户体验的问题。 [0011] The present invention provides a method and apparatus for advertising the fixed terminal, to solve the low release efficiency of advertising according to the present embodiment as the conventional video ads, and the impact on the user's normal video operation, and reduce experience problems.

[0012] 为达到上述目的,本发明一方面提供了一种固定终端中的广告发布方法,所述方法至少包括以下步骤: [0012] To achieve the above object, an aspect of the present invention provides a fixed terminal in advertising, the method comprising at least the steps of:

固定终端识别视频文件在播放时所存在的闲置区域;当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告。 Fixed terminal identifying the video file during playback idle region exists; when the fixed terminal to play the video file, the fixed terminal identified in the advertising area to idle. [0013] 优选的,所述固定终端识别视频文件在播放时所存在的闲置区域,具体包括: 所述固定终端将所述视频文件的分辨率与播放所述视频文件时的所使用的播放器的 [0013] Preferably, the fixed terminal region idle identifying the video file during playback exists, comprises: a fixed terminal used by the player when the resolution of the video file playing video file of

分辨率进行匹配,将所述视频文件在所述播放器中进行正常播放时所未占用的播放器显示空间,作为所述视频文件在播放时所存在的闲置区域;和/或, When the resolution matched, the video file playback in the normal player as unoccupied player display space as an idle region when playing the video file is present; and / or,

所述固定终端在所述视频文件的多个视频单元帧中进行像素颜色识别,将符合相应规则的颜色区域作为所述视频文件在播放时所存在的闲置区域;和/或, The fixed terminal units in a plurality of video frames of the video file to identify color pixel, the corresponding color region in line with the rules as an idle region when playing the video file is present; and / or,

所述固定终端根据所接收到的视频文件所携带的闲置区域信息,确定所述视频文件在播放时所存在的闲置区域,其中,所述闲置区域信息由所述视频文件的提供方进行确定。 The fixed terminal is idle according to the received area information carried by the video file, the video file is determined idle region exists during playback, wherein the idle region information determined by the provider of the video file.

[0014] 优选的,所述固定终端识别视频文件在播放时所存在的闲置区域之后,还包括: 如果所述固定终端识别到所述视频文件在播放时存在多个闲置区域,所述固定终端将 After [0014] Preferably, the fixed terminal identification idle region when playing the video file is present, further comprising: if the terminal is fixed to the fixed terminal identifies a plurality of said video files spanning segment during playback, the will

所识别到的多个闲置区域进行合并处理,得到一个合并后的闲置区域,并在所述视频文件播放时,将所述合并后的闲置区域置于所述视频文件的播放画面的一侧。 The identified plurality of unused areas are merged to obtain a combined region after idle, and when the video playback, the combined idle region placed on one side of the playback screen of the video file.

[0015] 优选的,当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告,具体包括: [0015] Preferably, when the fixed terminal to play the video file, the fixed terminal to advertise on the identified idle region comprises:

所述固定终端通过网络发布的广告信息,或所述固定终端本地存储的广告信息,或随所述视频文件一起接收到的广告信息,获取需要发布的广告,并在所识别到的闲置区域中进行发布; The fixed terminal advertisement information distributed by the network, or the fixed terminal advertisement information stored locally, or received along with the advertisement video file information acquiring need to publish advertisements, and the identified region in the idle publishing;

其中,所述固定终端按照预设的广告播放规则,对在所识别到的闲置区域中发布的广告进行更新。 Wherein the stationary terminal according to a preset rule ad plays, in the advertising of the identified region to be updated idle.

[0016] 优选的,当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告,具体包括: [0016] Preferably, when the fixed terminal to play the video file, the fixed terminal to advertise on the identified idle region comprises:

所述固定终端识别当前的视频播放信息和/或用户状态信息,在所识别到的闲置区域中发布与当前的视频播放信息和/或用户状态信息相匹配的广告。 The fixed terminal identification information of the currently playing video and / or user information, release information of the current video playback and / or user status information advertising matches identified in the idle region.

[0017] 优选的,当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告,还包括: [0017] Preferably, when the fixed terminal to play the video file, the fixed terminal identified in the advertising area to idle, further comprising:

当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布其他公共信息、新闻信息或其他与所述固定终端所对应的用户相关的个性化服务信息; When the fixed terminal to play the video file, the common stationary terminal post additional information to the identified idle region, the personalized service information news or other information corresponding to the fixed terminal associated with a user;

其中,所述固定终端通过网络发布的信息,或所述电视设备本地存储的信息,或随所述视频文件一起接收到的信息,获取需要发布的相应信息。 Wherein the fixed terminal information distributed through a network, the television apparatus or information stored locally, or the information received together with the video file, to obtain the corresponding information needs to be published.

[0018] 另一方面,本发明实施例还提供了一种固定终端,至少包括: 识别模块,用于识别视频文件在播放时所存在的闲置区域; [0018] On the other hand, embodiments of the present invention further provides a fixed terminal, at least comprising: an identification module configured to identify unused area when playing the video file is present;

发布模块,用于当所述固定终端播放所述视频文件时,在所述识别模块所识别到的闲置区域中发布广告。 Release means for fixing said terminal when playing the video file, the advertising identification module identifies idle region.

[0019] 优选的,所述固定终端,还包括: [0019] Preferably, the fixed terminal, further comprising:

合并模块,用于在所述识别模块识别到所述视频文件在播放时存在多个闲置区域时, 将所述识别模块所识别到的多个闲置区域进行合并处理,得到一个合并后的闲置区域,并在所述视频文件播放时,将所述合并后的闲置区域置于所述视频文件的播放画面的一侧;所述发布模块,还用于当所述固定终端播放所述视频文件时,在所述合并模块所生成的合并后的闲置区域中发布广告。 Merge module, the identification module for identifying when said video file to a plurality of idle areas during playback, the identification module identifies a plurality of unused areas are combined to give a combined idle region after and when the video playback, the idle region placed on one side of the merging of the video file playback screen; said release module is further configured to, when the fixed terminal to play the video file , advertising in the idle region after merging the merge module generated.

[0020] 优选的,所述发布模块,具体用于: [0020] Preferably, said release module is configured to:

通过网络发布的广告信息,或所述固定终端本地存储的广告信息,或随所述视频文件一起接收到的信息,获取需要发布的广告,并在所识别到的闲置区域中进行发布; Advertisement information distributed through a network, or the fixed terminal advertisement information stored locally, or the information received together with the video file, acquires the advertisement need to publish, and to publish the identified idle region;

其中,所述发布模块,还用于按照预设的广告播放规则,对在所识别到的闲置区域中发布的广告进行更新。 Wherein, said release module is further configured to play according to a preset advertisement rules for advertising in the identified region to be updated idle.

[0021] 优选的, [0021] Preferably,

所述识别模块,还用于识别当前的视频播放信息和/或用户状态信息; 所述发布模块,还用于在所识别到的闲置区域中发布与当前的视频播放信息和/或用户状态信息相匹配的广告。 The identification module is further configured to identify the current playback video information and / or user information; said release module is further configured to release at an identified idle current video playback area information and / or status information to the user phase matching ads.

[0022] 与现有技术相比,本发明具有以下优点: [0022] Compared with the prior art, the present invention has the following advantages:

通过应用本发明的技术方案,固定终端识别视频文件在播放时所存在的闲置区域,当固定终端播放该视频文件时,在所识别到的闲置区域中发布广告,从而,在不影响用户正常收看视频文件的基础上,充分利用固定终端显示区域中的闲置区域进行广告发布,一方面提高了广告发布的效率和频率,另一方面也不会影响用户的正常视频观看,为视频型移动客户端软件、互联网视频分享/点播/直播平台、视频终端广告机等领域开创了新的广告模式,在不影响用户体验的前提下,实现更加有效的广告发布。 By applying the technical solution of the present invention, the fixed terminal to identify the video file during playback exists unused area, when the fixed terminal plays the video file, advertising in the identified idle region, so that, without influencing the normal viewing video files on the basis of full use of idle fixed terminal display area in the area were advertising, on the one hand to improve the efficiency and frequency of advertising, on the other hand it will not affect normal users to watch video, video-type mobile clients software, internet video sharing / demand / broadcast platform, video terminal advertising and other fields to create a new advertising model, without affecting the user experience, to achieve more effective advertising.

附图说明 BRIEF DESCRIPTION

[0023] 图1为本发明实施例提出的一种固定终端中的广告发布方法的流程示意图; [0023] Fig 1 a schematic flow diagram of a method for advertising a fixed terminal in the embodiment of the proposed embodiment of the invention;

图2A为一种保持视频文件画面的原始分辨率,同时浪费显示区域的视频播放方式的示意图; 2A is a method of maintaining the original resolution of the video picture files, while waste diagram illustrating a video playback mode display area;

图2B为一种通过画面拉伸,充分利用显示区域的视频播放方式的示意图; 图3A为一种满足视频文件的高度需要,在宽度上浪费了一些显示区域的视频播放方式的示意图; FIG. 2B through the screen as a drawing, a schematic diagram of the video playback mode of the full use of the display area; FIG. 3A is a highly desirable which satisfies the video file, the video playback mode width schematic display of some wasted area;

图:3B为一种以实际节目画面为基准进行分辨率适配的视频播放方式的示意图; 图4A和图5A分别为一种固定终端的播放区域存在双重区域浪费的视频播放方式的示意图; FIG: 3B as a schematic view of adapting the resolution video playback mode is performed with reference to actual program screen; FIGS. 4A and 5A are respectively a schematic view that there is wasted dual play mode video playback area region of a fixed-terminal;

图4B和图5B分别为一种固定终端的播放区域不存在双重区域浪费的视频播放方式的示意图; 4B and 5B are playing a fixed-terminal region of the double schematic waste video playback mode region is absent;

图6为本发明实施例所提出的一种合并处理过程的示意图; FIG 6 schematic diagram of a merging process according to the proposed embodiment of the invention;

图7为本发明实施例所提出的一种具体应用场景中的固定终端中的广告发布方法的流程示意图; FIG 7 is a schematic flow of a method for advertising a specific application scenario according to the proposed stationary terminal embodiment of the invention;

图8为本发明实施例所提出的具体的发布形式的示意图; 图9为本发明实施例所提出的一种固定终端的结构示意图。 FIG 9 is a schematic structure of a stationary terminal according to the proposed embodiment of the invention; release form shows a specific embodiment of the proposed embodiment of the present invention FIG.

具体实施方式 detailed description

[0024] 如背景技术所述,现有的视频广告发布方案中,一方面,没有有效的利用正常视频观看过程中的大量时间,造成了广告发布效率的降低,另一方面,固定位置进行广告发布的方式,会对用户的正常视频观看和操作过程产生影响,或者影响了正常画面的播放,或者对视频操作按钮进行了遮挡,导致误操作。 [0024] As described in the background, conventional video advertising programs, on the one hand, there is no effective during normal video viewing using a lot of time, resulting in a decrease in the efficiency of advertising, on the other hand, a fixed location advertising release manner, and video viewing during normal operation will have an impact on the user, or affect the normal playback screen, or the video operation buttons were blocked, causing malfunction.

[0025] 本发明正是基于此问题提出了一种固定终端中的广告发布方法,由固定终端自行识别视频文件在播放时所存在的闲置区域,并利用这样的闲置区域进行广告发布。 [0025] The present invention is based on this problem is proposed a method for advertising a fixed terminal, a fixed terminal identification idle region when playing the video file itself is present, and with such unused area for advertising.

[0026] 在本发明实施例所提出的技术方案中,固定终端具体指PC、Mac等计算机终端,以及其他固定式的媒体机,其特征在于通过固定的连接方式固定于某个特定的位置,通过有线或无线网络进行数据传输,相应的信息接入网络主要是广域网和局域网。 [0026] In the technical solutions proposed in the embodiment of the present invention, specifically refers to a fixed terminal PC, Mac computer terminals and the like, and other fixed media of the machine, characterized by a fixed connection to a particular fixed location, data transmission via wired or wireless network, the access network information corresponding mainly WAN and LAN.

[0027] 如图1所示,为本发明实施例提出的一种固定终端中的广告发布方法的流程示意图,该方法具体包括以下步骤: [0027] As shown in FIG. 1, a schematic flowchart of a method for advertising a fixed terminal in the embodiment presented invention embodiment, the method includes the following steps:

步骤S101、固定终端识别视频文件在播放时所存在的闲置区域。 Step S101, the fixed terminal to identify the video file during playback idle region exists.

[0028] 需要指出的是,本步骤所指的视频文件具体为该固定终端准备进行播放的视频文件,该文件可以为固定终端通过网络获取的流媒体文件(主要应用与在线播放场景),也可以为本地存储的媒体文件,视频文件存储位置的变化并不会影响本发明的保护范围。 [0028] It is noted that, in this step refers to a video file for playback specific video files prepared for the fixed terminal, the streaming media file can be acquired via the network is a fixed terminal (main application and online play scenes), also It may be locally stored media file, video file storage location change does not affect the scope of the present invention.

[0029] 在具体的处理场景中,根据具体的闲置区域的识别标准,本步骤中的具体处理方案至少可以包括以下几种: [0029] In a particular process the scene, according to specific criteria identified idle region, a specific process step according to the present embodiment may include at least the following:

方案一、识别播放过程中视频文件未占用的播放器显示空间。 A program, during playback of video files to identify unoccupied player display space.

[0030] 在此方案下,所述固定终端将所述视频文件的分辨率与播放所述视频文件时的所使用的播放器的分辨率进行匹配,将所述视频文件在所述播放器中进行正常播放时所未占用的播放器显示空间,作为所述视频文件在播放时所存在的闲置区域。 Player to be used when [0030] In this embodiment, the fixed terminal to the resolution of the video file and play the video file matches the resolution, the video file in the player when the normal playback unoccupied player display space as the video file during playback idle region exists.

[0031] 在实际应用中,视频文件与播放器的显示画面的分别率不一定是完全匹配的,一方面,同一个视频文件可能在具有不同分辨率的显示画面的播放器中进行播放,播放器不一定能够适配视频文件自身的分辨率,另一方面,同一个视频文件同样也可能在不同的固定终端中进行播放,而不同的固定终端的显示区域(显示屏)的大小和分辨率也会存在区别。 [0031] In practical applications, a display screen of each video file and the player is not necessarily an exact match, on the one hand, a single video file may be played in the player display screen having a different resolution, the playback is not necessarily adapted to the resolution of the video file itself, on the other hand, the same video files may also be played in different fixed terminal, and the display area different from fixed terminal (display) size and resolution also there is a difference.

[0032] 在这样视频文件与播放器的显示画面的分别率不匹配的情况下,现有的技术方案主要包括以下两种: [0032] In the case of such a display screen of each video file does not match with the player, the prior art solutions include the following two:

(1)将播放画面保持视频文件的原始分辨率,然后在屏幕上进行播放,并产生大量的显示区域的浪费,具体如图2A所示,为一种保持视频文件画面的原始分辨率,同时浪费显示区域(图中的两个黑色区域即为浪费的显示区域,视频文件画面中的圆形表示图象显示情况,在正常分辨率下为正圆形)的视频播放方式的示意图。 (1) The playback picture holding the original resolution of the video file, and then be played on the screen, and display a large amount of wasted area, specifically shown in Figure 2A, the original resolution of the video as a file holding pictures, while wasteful display area (two in the figure is the black region of the display area of ​​the waste, the circles represent the image display screen of the video file, the perfect circle at a normal resolution) video playback schematic manner.

[0033] (2)将视频文件拉伸,填补全部的显示区域,但造成了播放画面的变形,具体如图2B所示,为一种通过画面拉伸,充分利用显示区域(图中不再有浪费的显示区域,视频文件画面中的圆形表示图象显示情况,在正常分辨率下为正圆形,在拉伸状态下为椭圆)的视频播放方式的示意图。 [0033] (2) stretching the video file, to fill the entire display area, but causing deformation playback screen, specifically shown in Figure 2B, through the screen as a drawing, make full use of the display area (FIG no longer there wasteful display region, the circles represent the image display screen of the video file, the resolution of the normal circular, elliptical under tension) is a schematic view of a video play mode.

[0034] 无论是上述的哪种处理方式,均存在不足之处,在实际应用中,用户观看视频时, 更希望在最大清晰度的情况下,尽可能保持画面不失真,即保持画面分辨率,因此,上述的(1)更加广泛的被采用。 [0034] no matter which of the above approach, are present deficiencies in practical applications, when users watch videos, and more hope at maximum resolution, to keep the screen without distortion as far as possible, that is to keep the screen resolution Therefore, the above-described (1) is more widely used.

[0035] 但是,这样的处理方式造成了一些显示区域的浪费,上述的步骤SlOl即完成了对这部分浪费区域的识别,将其确定为视频文件在播放时所存在的闲置区域,并继续进行后续的处理。 [0035] However, this approach creates some waste of the display area, the above steps SlOl to complete the identification of this portion of the waste area, it is determined as an idle region when playing the video file is present, and continue subsequent processing.

[0036] 方案二、识别视频中自带的闲置区域。 [0036] Scheme II, identifying the video comes idle region.

[0037] 在此方案下,所述固定终端在所述视频文件的多个视频单元帧中进行像素颜色识别,将符合相应规则的颜色区域作为所述视频文件在播放时所存在的闲置区域。 [0037] In this embodiment, the fixed terminal to identify a plurality of pixel color video unit frame of the video file complies with the rule as a color region corresponding idle region when playing the video file is present.

[0038] 在实际应用中,视频文件的压制过程中可能会在实际节目画面之外存在一定的非画面区域,例如,在一些电影类视频文件中广泛存在的黑边区域,这样的黑边可能来源于原始拷贝,也可能是出于在保持画面比例的前提下,满足目标压制文件的分辨率需求的一种填充内容,无论是哪种情况,非画面区域的存在,造成了实际显示区域的缩小,甚至可能因为存在这样的非画面区域,而压缩视频文件在固定终端中的实际播放区域。 [0038] In practice, the pressing process in the video file may be some non-screen region other than the actual program picture, for example, black border region in a number of film-based video file widespread, this black border may from the original copy, it may be out while maintaining the aspect ratio, a filler content to meet the needs of target suppression resolution file, in either case, the presence of non-picture area, resulting in the actual display area reduced, since there may even be a non-picture area, the actual compressed video file playback area in a fixed terminal.

[0039] 例如,在如图3A所示的视频播放方式中,为了满足视频文件的高度需要,只能在宽度上浪费了一些显示区域,但事实上,这样的显示方式中,实际节目画面之外的非画面区域被完整的保存了下来,但这样的区域对于视频文件观看者来讲,并没有价值,因此,这样的视频方式相当于是为了保护没有价值的非画面区域而缩小了视频,更加合理的播放方式应该是以实际节目画面为基准进行分辨率的适配,例如图3B所示,为一种以实际节目画面为基准进行分辨率适配的视频播放方式的示意图,但这样的技术在现有技术中并没有实现,这主要在于实际节目画面的识别还存在一定的困难,而且非画面区域的存在对于视频文件压制过程存在不可替代的作用。 [0039] For example, the video player shown in FIG. 3A, is highly desirable in order to meet the video file, only some of the display area is wasted in the width, but in fact, such a display mode, the screen of the actual program non-picture area outside the box is full of preserved, but this area for video files viewer in terms of no value, and therefore, such a video mode is equivalent to protect the non-picture area of ​​no value while reducing the video, more reasonable play mode is adapted to be actual program resolution picture as a reference, as shown in FIG e.g., a schematic diagram of the video playback mode is adapted to the resolution of 3B as a reference for the actual program picture, but such techniques not achieved in the prior art, which is to identify the actual main program screen, there are still some difficulties, but the presence of the non-picture area is present for compressed video file irreplaceable role process.

[0040] 在此基础上,上述的方案二希望充分利用这样的非画面区域,因此,步骤SlOl即完成了对这部分非画面区域的识别,将其确定为视频文件在播放时所存在的闲置区域,并继续进行后续的处理。 [0040] On this basis, the above-described embodiment two want to take advantage of such a non-picture area, therefore, to complete the identification step SlOl this part of the non-picture area, it is determined as idle when playing the video file is present region, and to continue subsequent processing.

[0041] 需要进一步指出的是,考虑到具体的非画面区域主要是以黑边区域或者其他纯色区域的方式存在,因此,相应的识别方式可以采用像素颜色识别技术,同时,为了避免单个或部分画面中实际节目画面中存在相似的颜色像素而导致的识别误差,可以在视频文件的多个视频单元帧中进行像素颜色识别,然后,综合多个识别结果,滤除掉可能存在识别误差的识别结果,得到可靠度更高的非画面区域的识别结果。 [0041] It is further noted that, taking into account the specific, non-screen areas are present embodiment mainly black edge area or other areas of solid color, therefore, can be a corresponding pixel color of identification recognition technology employed, while, in order to avoid or partially single similar color pixels present in the picture caused by actual program identification error screen, pixel color may be identified in a plurality of units of video frames of the video file, and then, a plurality of integrated recognition result, there may be filtered out to identify recognition errors As a result, higher reliability of the recognition result of the non-picture area.

[0042] 在实际应用中,可以主要识别黑色像素,但是,为了避免色差所带来的影响,可以为识别对象设置一定的色差允许范围,这样,避免了无法识别灰色非画面区域的问题,当然,如果是别的像素颜色目标是其他颜色,相应的处理过程同样可以参照这样的处理进行色差允许范围的调整。 [0042] In a practical application, black pixels may be primarily recognize, however, to avoid the influence caused by chromatic aberration, chromatic aberration can be provided to identify certain target allowable range, so that, to avoid the problem of not recognize the non-gray picture area, of course, , if the pixel color is the other color other objectives, appropriate processing can also be performed with reference to such a process allows the color adjustment range.

[0043] 方案三、综合利用前述的方案一和方案二。 [0043] Solution 3 and a utilization scheme of the two programs.

[0044] 这样的处理可以进一步综合前述的方案一和方案二的优点,例如,先在所述视频文件的多个视频单元帧中进行像素颜色识别,确定该视频文件的非画面区域,相反的,也就确定了实际节目画面的区域,直接将该区域的分辨率与播放所述视频文件时的所使用的播放器的分辨率进行匹配,然后,确定该实际节目画面在播放器中进行正常播放时所未占用的播放器显示空间,并将这样的空间作为所述视频文件在播放时所存在的闲置区域。 [0044] Such processing may further integration of the two programs and a program advantages, e.g., to identify a plurality of pixel color video unit frame of the video file, determining a non-picture area of ​​the video file, the opposite , the program will determine the actual area of ​​the screen, the player resolution used when the resolution of the video file playing area are matched directly, then, it is determined that the actual program in the normal picture player when playing the unoccupied player display space, and this space as an idle region when playing the video file is present.

[0045] 例如,在图4A和图5A中,固定终端的播放区域中既存在非画面区域,也存在未占用的播放器显示空间,即存在双重区域浪费,按照上述的方案三进行处理,直接以实际节目画面为基础进行视频播放区域的调整,可以分别得到如图4B和图5B所示的视频播放方式,其中,图4B中不再存在非画面区域,而图5B中则不再存在未占用的播放器显示空间,从而, 避免了双重浪费的存在。 [0045] For example, in FIGS. 4A and 5A, the playback area fixed terminal in the presence of both the non-picture area, there are unoccupied player display space, i.e. the presence of a double region to waste, the process according to the above embodiment three, directly in actual adjustment program picture based on the video playback area, a video playback mode can be obtained as shown in FIG. 4B and 5B, respectively, wherein the non-picture area in FIG. 4B no longer exists, and FIG. 5B is not longer exists display space occupied by the player, in order to avoid the presence of double waste.

[0046] 而通过这样的方案三所确定的闲置区域,只会在实际节目画面的一侧或相对称的两侧出现,而不会如图3A、图4A和图5A中所示,出现在实际节目画面的四周分布的闲置区域,最大程度的减少了限制区域的大小,增大了实际节目画面的播放区域。 [0046] With this embodiment the determined three idle region, only on one side of the screen or the actual program, said opposite sides appears without FIG. 3A, FIG. 4A and 5A appear in unused area is surrounded by pictures of the actual program, minimizes the size of the restricted area, the program increases the actual playing area of ​​the screen.

[0047] 方案四、根据接收到的信息确定视频文件中的闲置区域。 [0047] Scheme IV is determined according to the received information in the unused area of ​​the video file.

[0048] 在此方案下,所述固定终端根据所接收到的视频文件所携带的闲置区域信息,确定所述视频文件在播放时所存在的闲置区域,其中,所述闲置区域信息由所述视频文件的提供方进行确定。 [0048] In this embodiment, the fixed terminal is idle according to the received area information carried by the video file, the video file is determined idle region exists during playback, wherein the area information by the idle provider of video files will be OK.

[0049] 这样的方案相当于视频文件中的闲置区域的识别处理直接由视频文件的发布源来完成,固定终端接收到视频节目时,同时会接收到闲置区域的信息,固定终端直接根据该信息确定相应的闲置区域,并继续进行后续的处理。 [0049] This embodiment corresponds to the idle region recognition processing video files directly from the distribution source to complete the video file, the fixed terminal receives a video program, while receiving the information will be unused area, the fixed terminal directly according to the information determining a corresponding idle region, and to continue subsequent processing.

[0050] 这样的处理简化了固定终端中的处理过程,而且考虑到同一个视频文件可能被不同的固定终端所播放,因此,只需要这个视频文件进行一次的闲置区域识别,相应的闲置区域的信息即可被所有的接收该视频文件的固定终端所应用,显然节约了大量的处理资源。 [0050] Such processing simplifies the handling of the fixed terminal, and taking into account the same video file can be played by a different fixed terminal, and therefore, only the video file a spare area identification corresponding idle region information is applied to all the fixed terminal receives the video file, obviously it saves a lot of processing resources.

[0051] 方案五、综合利用前述的方案一和方案四。 [0051] the fifth aspect, the utilization of a program and program IV.

[0052] 这样的处理可以进一步综合前述的方案一和方案四的优点,例如,固定终端在接收和播放相应的视频文件时,同时会接收到闲置区域的信息,先根据这样的闲置区域的信息,确定该视频文件的非画面区域,相应的,也就确定了实际节目画面的区域,直接将该区域的分辨率与播放所述视频文件时的所使用的播放器界面(或显示屏)的分辨率进行匹配, 然后,确定该实际节目画面在该固定终端中进行正常播放时所未占用的显示空间,并将这样的空间作为所述视频节目在播放时所存在的闲置区域。 [0052] Such processing may further integration of the foregoing embodiment I and embodiment four advantages, for example, a fixed terminal when receiving and play the video file, and receives the information of idle region, the first information such slack area in accordance with , of the video file is determined non-picture area, and correspondingly, the program will determine the actual area of ​​the screen, when used directly in the region of the resolution of the video file player playing interface (or display screen) of resolution match, then the display space determines the actual program normal playback picture in the fixed terminal as unoccupied, and such a space as an idle region when playing the video program present.

[0053] 在实际应用中,可以根据实际需要确定采用上述的哪种方案,具体选择的方案内容的变化并不会影响本发明的保护范围。 [0053] In practical applications, can not affect the scope of the present invention varies according to the actual need to determine which of the above-described embodiment, the specific content of the selected program.

[0054] 需要进一步指出的是,为了更加充分的利用闲置区域,本发明实施例所提出的技术方案中,在通过上述的步骤SlOl完成了闲置区域的识别后,还可以对分散分部的闲置区域进行合并处理,从而使闲置区域进行集中。 [0054] It is further noted that, in order to more fully utilize unused area, technical solutions of embodiments proposed in the present invention, after completion of the above steps SlOl recognition idle region, the dispersion may be idle segment region are merged, so that the idle centralized area.

[0055] 相应的处理过程具体为:如果所述固定终端识别到所述视频文件在播放时存在多个闲置区域,所述固定终端将所识别到的多个闲置区域进行合并处理,得到一个合并后的闲置区域,并在所述视频文件播放时,将所述合并后的闲置区域置于所述视频文件的播放画面的一侧。 [0055] The corresponding processing procedure is specifically: if the fixed terminal to identify the presence of a plurality of unused areas video file during playback, the fixed terminal to the identified plurality of unused areas are merged to obtain a merged after the idle region, and when the video playback, the unused area of ​​said integrated placed on one side of the playback screen of the video file.

[0056] 具体的合并处理过程如图6所示。 [0056] DETAILED merge processing procedure shown in FIG.

[0057] 当然,合并处理只是为了集中闲置区域,充分利用闲置区域而采取的处理过程,在实际的应用场景中,是否进行这样的合并处理并不会影响本发明的保护范围。 [0057] Of course, the process just merge processing to idle regions concentrated, taken full use of idle areas in the actual application scenario, whether this merge processing will not affect the scope of the present invention.

[0058] 步骤S102、当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告。 [0058] step S102, when the fixed terminal to play the video file, the fixed terminal identified in the advertising area to idle.

[0059] 在实际的应用场景中,根据广告源的差异,本步骤中的具体处理方式为: [0059] In a practical application scenario, the ad sources based on the difference, the specific embodiment of the present process step is:

所述固定终端通过网络发布的广告信息,或所述固定终端本地存储的广告信息,或随所述视频文件一起接收到的广告信息,获取需要发布的广告,并在所识别到的闲置区域中进行发布。 The fixed terminal advertisement information distributed by the network, or the fixed terminal advertisement information stored locally, or received along with the advertisement video file information acquiring need to publish advertisements, and the identified region in the idle publish.

[0060] 进一步的,为了满足实际广告发布的操作需求,可以设置相应的广告播放规则,例如,按照一定顺序逐一的播放多个广告,或则不断循环的播放一个广告或多个广告所组成广告组合。 [0060] Further, in order to meet the needs of the actual operation of advertising may be provided corresponding ad playing rules, e.g., one by one in a certain order to play multiple ads, or the player a continuous cycle or more ad ad ad consisting of combination. 通过这样的规则设置,可以进行多样性的广告发布方式的调整。 , Advertising can be adjusted by way of the diversity of this set of rules. 按照这样的策略,广告可在广告区域内按照一定频率滚动刷新,以适应既有的广告效果统计的方法(CPM 计价)。 In accordance with this strategy, advertising can scroll according to a certain frequency refresh in the advertising area, to accommodate the method (CPM pricing) existing ad performance statistics.

[0061] 需要进一步指出的是,考虑到现有技术的广告发布方案中所存在的广告发布形式固定,缺乏针对性的问题,本发明实施例所提出的技术方案进一步的将广告发布与视频内容或者其他信息进行关联,实现广告发布针对性的增强。 [0061] It is further noted that, taking into account the prior art advertising programs present in the form of fixed advertising, lack of specific problems, the proposed technical solution according to a further embodiment of the present invention will publish video content with advertising or other related information, advertising targeted to achieve enhanced.

[0062] 一方面,所述固定终端识别当前的视频播放信息,根据视频播放内容发布相关的广告,例如,可以通过字幕进行文本识别,当视频字幕中出现了“美食”等于食品相关的字眼,则进行食品广告的发布,也可以通过发音进行音频识别,如果视频中出现了“汽车”的发音,则进行汽车广告的发布,还可以通过画面进行图形识别,如果视频中出现了房屋的画面,则进行住宅广告的发布,当然,在实际的应用场景中还可能存在其他的多种关联机制, 这样的变化可以根据实际的需要进行调整,这均属于本发明的保护范围。 [0062] In one aspect, the fixed terminal identification information of the current video playing, publishing relevant ads based on the content of the video player, for example, can be identified by text captions, subtitles when the video appears in the "food" is equal to food-related words, the publishing food advertising, can also be audio recognition by sound, if there is a "car" pronunciation video, then publish automotive advertising, you can also pattern recognition through the screen, if there is a screen house video, the publishing house advertising, of course, there may be a variety of other related mechanisms in practical application scenarios, such changes can be adjusted according to actual needs, which belong to the scope of the present invention.

[0063] 另一方面,固定终端也可以识别用户状态信息,根据用户状态发布相对应的广告信息,这里的用户状态信息包括地理位置、性别、年龄、当前时间、温度等,例如,如果固定终端识别当前温度高于30摄氏度,则可以发布空调的广告,如果固定终端识别当前时间为中午十二点,则可以发布餐饮广告,当然,在实际的应用场景中还可能存在其他的多种关联机制,这样的变化可以根据实际的需要进行调整,这均属于本发明的保护范围。 [0063] On the other hand, the fixed terminal can identify the user status information, advertising information corresponding to the user state, user state information herein including location, gender, age, the current time, temperature and the like, for example, if the fixed terminal identify the current temperature is higher than 30 degrees Celsius, the air conditioning can publish advertisements, if the fixed terminal recognizes the current time is noon, you can publish advertisements catering, of course, there may be a variety of other related mechanisms in practical application scenarios such variation can be adjusted according to actual needs, which is all within the scope of the present invention.

[0064] 需要指出的是,上述的关联机制可以进一步的增强广告发布的针对性,提高广告效果,但这对固定终端本身的性能存在一定的要求,是否配置相应的功能并进行相应的广告关联可以根据实际需要进行设置,这样的变化并不影响本发明的保护范围。 [0064] It should be noted that the above correlation mechanism can be further enhanced by targeted advertising, improve advertising effectiveness, but there are some requirements on the performance of fixed terminal itself, whether configure the corresponding function and make the appropriate ad relevance can be set according to actual needs, this change does not affect the scope of the present invention.

[0065] 不仅如此,考虑到闲置区域的信息发布功能,在上述的步骤S102执行过程中,除了广告之外,固定终端还可以在所识别到的闲置区域中发布其他公共信息、新闻信息或其他与所述固定终端所对应的用户相关的个性化服务信息,具体发布的信息类型的变化并不会影响本发明的保护范围。 [0065] Moreover, taking into account the information dissemination functions idle region, during the execution of the above-described step S102, in addition to advertising, the fixed terminal may also be released in other public information to the identified idle region, news or other information personalized service information associated with said fixed user terminal corresponding to, variations of the specific type of information does not affect the release of the scope of the present invention.

[0066] 需要进一步指出的是,上述的固定终端中进行广告发布的方法可以通过固定终端中具体的播放器软件、浏览器软件或视频型客户端软件等来实现,即播放器软件、浏览器软件或视频型客户端软件等直接对视频文件进行闲置区域的识别,并在进行视频播放时进行广告发布,也可以通过另设的第三方软件或者固定终端的具体模块单元或硬件(例如CPU) 来实现,首先由相应的第三方软件或模块单元或硬件直接对视频文件进行闲置区域的识别,然后,当播放器、浏览器软件或视频型客户端软件等进行相应的视频文件的播放时,相应的第三方软件或模块单元或硬件在播放器的相应的闲置区域进行广告发布。 [0066] It is further noted that the method of advertising is carried out can be achieved by a fixed terminal specific player software, browser software or video type client software such as the above-mentioned fixed terminals, that player software, browser software, video or other type of client software, directly to the video file to identify idle region, and advertising during video playback, or by a separate third party software or hardware units or specific modules (e.g., CPU) of the fixed terminal is achieved, the video file is first identified by the corresponding idle region directly, or third-party software modules or hardware units, and then, when the player, a video browser software or other type of client software to play the corresponding video file, the appropriate third-party software or hardware or modular units in the corresponding advertising unused area of ​​the player.

[0067] 具体的,通过上述的技术方案描述,可以看出: [0067] Specifically, the above described technical solution, it can be seen:

对于固定终端侧的技术方案,在实际应用中主要可以应用的技术场景至少包括: 通过相应的浏览类软件(浏览器或视频类客户端软件)在进行视频网站的视频文件的在线播放过程中,在相应的闲置区域使用本方案置入广告。 For the fixed terminal side aspect, in the practical application scenarios can be mainly applied in the art comprising at least: browsing through the corresponding type of software (browser or a video-based client software) online video playback of the video file sites is performed, the program used in place ads corresponding idle region.

[0068] 视频应用软件(文件播放、网络流媒体播放等)在进行本地或网络中的视频文件的播放过程中,使用本方案置入广告。 [0068] Video Software (playback, streaming media network, etc.) during the playback of a local network or video files using the program place ads.

[0069] 操作系统功能模块(视频播放器、浏览器、视频聊天软件)等在运行过程中,当需要进行视频文件播放时,使用本方案置入广告。 [0069] The operating system function module (video player, a browser, a video chat software), etc. In operation, when the video playback is required, use the program place ads.

[0070] 硬件设备(CPU、USB设备或硬件解码显卡等)在进行视频播放处理时,使用本方案 [0070] When the hardware (CPU, USB device, or graphics hardware decoding, etc.) video playback processing is performed using the program

置入广告。 Placement advertising.

[0071] 在具体的处理场景中,在应用本方案进行相应处理的基础上,具体应用场景的变化并不会影响本发明的保护范围。 [0071] In a specific scenario processing performed on the basis of the corresponding application process of the present embodiment, a specific application scenario changes will not affect the scope of the present invention.

[0072] 进一步的,在上述的各种场景下,可能会存在上述的方案四或方案五所提出的接收视频文件的发布源所发布的闲置区域信息的情况,也可能存在所播放的广告是由视频文件的发布源指示的情况,这样的情况下,在本地进行的处理依旧按照前述说明进行,通过具体的软件或硬件进行最终的广告插入和播放,只是在视频文件发送给固定终端前,由视频文件的发布源端进行相应的闲置区域识别和/或相应的广告发布内容确定,这样的变化并不影响本发明的保护范围。 [0072] Further, in the above various scenarios, there may be a case of idle area information above program distribution source to receive video files four or program five proposed released, there may be advertising played by case distribution source instruction video file, such a case, the processing performed by the local still in accordance with the instructions, final ads inserted and played by a particular software or hardware, just before sending it to the fixed terminal a video file by a source end of the video files corresponding idle region identification and / or determining the appropriate advertising content, such a change does not affect the scope of the present invention.

[0073] 与现有技术相比,本发明具有以下优点: [0073] Compared with the prior art, the present invention has the following advantages:

通过应用本发明的技术方案,固定终端识别视频文件在播放时所存在的闲置区域,当固定终端播放该视频文件时,在所识别到的闲置区域中发布广告,从而,在不影响用户正常收看视频文件的基础上,充分利用固定终端显示区域中的闲置区域进行广告发布,一方面提高了广告发布的效率和频率,另一方面也不会影响用户的正常视频观看,为视频型移动客户端软件、互联网视频分享/点播/直播平台、视频终端广告机等领域开创了新的广告模式,在不影响用户体验的前提下,实现更加有效的广告发布。 By applying the technical solution of the present invention, the fixed terminal to identify the video file during playback exists unused area, when the fixed terminal plays the video file, advertising in the identified idle region, so that, without influencing the normal viewing video files on the basis of full use of idle fixed terminal display area in the area were advertising, on the one hand to improve the efficiency and frequency of advertising, on the other hand it will not affect normal users to watch video, video-type mobile clients software, internet video sharing / demand / broadcast platform, video terminal advertising and other fields to create a new advertising model, without affecting the user experience, to achieve more effective advertising.

[0074] 为了进一步阐述本发明的技术思想,现结合具体的应用场景,对本发明的技术方案进行说明。 [0074] To further clarify the technical idea of ​​the present invention are combined with a specific application scenario, for the technical solution of the invention will be described.

[0075] 为了描述方便,本发明实施例中具体以视频文件播放时正常节目画面周边的黑边(包括非画面区域和未占用的播放器显示空间)作为闲置区域的一种具体示例,对本发明所提出的技术方案进行说明,在实际应用中,具体闲置区域的表现形式的变化并不会影响本发明的保护范围。 [0075] For ease of description, embodiments of the present invention specifically to black side normal program periphery of the screen when video files (including non-picture area and the unoccupied player display space) one specific example of the unused area, the present invention the proposed technical solution described, in practice, the specific forms of the idle area change will not affect the scope of the present invention.

[0076] 进一步的,本发明实施例具体以前述的方案三进行黑边识别,这样的方案选择并不限制本发明实施例所提出的技术方案。 [0076] Further, embodiments of the present invention to the specific embodiment of the three sides of a black identification, such a scheme does not limit the selection of the proposed technical solution according to embodiments of the present invention.

[0077] 如图7所示,为本发明提出的一种具体应用场景中的固定终端中的广告发布方法的流程示意图,具体包括以下步骤: Process [0077] 7, present a particular application scenario presented in the fixed terminal advertising method of the invention is a schematic diagram, includes the following steps:

步骤S701、固定终端在待播放的视频文件中进行黑边识别。 Step S701, the black-side fixed terminal for identifying a video file to be played in.

[0078] 即固定终端对视频文件的若干时间位置的视频单元祯进行像素颜色(黑色)识别, 以判断视频是否存在黑边以及既有黑边的分辨率尺寸。 [0078] i.e., the fixed terminal unit Chen video some time will be the location of the video file pixel color (black) to identify, to determine both the size and the resolution of the black side edge of whether a video black exists.

[0079] 同时反向确定正常节目画面分辨率。 [0079] Meanwhile the program counter to determine the normal picture resolution.

[0080] 步骤S702、固定终端将视频文件的正常节目画面与显示屏分辨率进行匹配,识别闲置的黑边区域。 [0080] step S702, fixed terminal normal program picture video files and display resolution black edge region matching, identifying idle.

[0081] 这样的识别,是确定该实际节目画面在播放器中进行正常播放时所未占用的播放器显示空间,并将这样的空间作为所述视频文件在播放时所存在的闲置区域。 [0081] This identification is actually the program determines that the normal screen in the player as the player displays unoccupied space, this space and the unused area as a file of the video during playback is present.

[0082] 步骤S703、对黑边区域进行合并,置于正常节目画面的一侧。 [0082] step S703, the edge region of the black are combined, placed on one side of the normal program picture. [0083] 如果步骤S702中所识别到的黑边区域位于正常节目画面的上方和下方,则可以将正常节目画面上移或下移,将两个黑边区域合并为一个,并放在正常节目画面的下方或上方。 [0083] If the step S702 to the identified black edge region located above and below the normal program picture, the normal program may be shifted up or down the screen, two black areas into one side, and on the regular programming below or above the screen.

[0084] 如果步骤S702中所识别到的黑边区域位于正常节目画面的左侧和右侧,则可以将正常节目画面左移或右移,将两个黑边区域合并为一个,并放在正常节目画面的右侧或左侧。 [0084] If the step S702 to the identified black edge region of the left and right of the normal program picture, the program picture can be properly left or right side areas of the two merged into a black and placed right or left of the normal program picture.

[0085] 通过这样的处理,固定终端的显示屏被分为了正常节目画面和黑边区域两部分, 两部分均为规则的矩形区域。 [0085] By such processing, the display screen is divided into a fixed terminal part of the normal program picture of the two sides and the black area, the two parts are regular rectangular region.

[0086] 步骤S704、固定终端在黑边区域发布广告。 [0086] step S704, fixed terminal advertising area in the black side.

[0087] 根据相应的广告发布规则和关联机制,确定播放的广告的具体内容,而广告的内容可以是网络获取的,也可以是本地存储的,具体广告来源、发布规则和关联机制的变换并不会影响本发明的保护范围。 [0087] issued in accordance with the appropriate advertising rules and the associated mechanism to determine the specific content of broadcast advertising, and advertising content can be consumed online, it can be stored locally, specific advertising sources, publishing transformation rule and associated mechanisms and It does not affect the scope of the present invention.

[0088] 具体的发布形式如图8所示。 [0088] The specific release form as shown in FIG.

[0089] 与现有技术相比,本发明具有以下优点: [0089] Compared with the prior art, the present invention has the following advantages:

通过应用本发明的技术方案,固定终端识别视频文件在播放时所存在的闲置区域,当固定终端播放该视频文件时,在所识别到的闲置区域中发布广告,从而,在不影响用户正常收看视频文件的基础上,充分利用固定终端显示区域中的闲置区域进行广告发布,一方面提高了广告发布的效率和频率,另一方面也不会影响用户的正常视频观看,为视频型移动客户端软件、互联网视频分享/点播/直播平台、视频终端广告机等领域开创了新的广告模式,在不影响用户体验的前提下,实现更加有效的广告发布。 By applying the technical solution of the present invention, the fixed terminal to identify the video file during playback exists unused area, when the fixed terminal plays the video file, advertising in the identified idle region, so that, without influencing the normal viewing video files on the basis of full use of idle fixed terminal display area in the area were advertising, on the one hand to improve the efficiency and frequency of advertising, on the other hand it will not affect normal users to watch video, video-type mobile clients software, internet video sharing / demand / broadcast platform, video terminal advertising and other fields to create a new advertising model, without affecting the user experience, to achieve more effective advertising.

[0090] 为了实现本发明的技术方案,基于前述的说明,本发明还提出了一种固定终端,该固定终端的结构示意图如图9所示,具体包括: [0090] To achieve the aspect of the present invention, based on the foregoing description, the present invention proposes a fixed terminal, a fixed terminal a schematic view of the structure shown in Figure 9, comprises:

识别模块91,用于识别视频文件在播放时所存在的闲置区域。 Identification module 91 for identifying the idle region when playing the video file is present.

[0091] 在实际应用中,识别模块91识别闲置区域的方式具体参见前述的三种方案,在此不再重复说明,具体采用哪种方案并不会影响本发明的保护范围。 [0091] In practice, the identification module 91 to identify unused area DETAILED see the three schemes, the description will not be repeated, which solution does not affect the use of the specific scope of the present invention.

[0092] 发布模块92,用于当所述固定终端播放所述视频文件时,在所述识别模块91所识别到的闲置区域中发布广告。 [0092] The issuing module 92, when the fixed terminal is used to play the video file, the advertising identification module 91 identifies the idle region.

[0093] 进一步的,该固定终端还包括: [0093] Further, the fixed terminal further comprises:

合并模块93,用于在所述识别模块91识别到所述视频文件在播放时存在多个闲置区域时,将所述识别模块91所识别到的多个闲置区域进行合并处理,得到一个合并后的闲置区域,并在所述视频文件播放时,将所述合并后的闲置区域置于所述视频文件的播放画面的一侧; Merge module 93, configured to, when the identifying module 91 identifies the presence of a plurality of unused areas video file during playback, the identification module 91 identifies the plurality of unused areas are combined to give a post-merger idle region, and when the video playback, the combined idle region placed on one side of the playback screen of the video file;

所述发布模块92,还用于当所述固定终端播放所述视频文件时,在所述合并模块93所生成的合并后的闲置区域中发布广告。 The releasing module 92 is further configured to, when the fixed terminal to play the video file, advertising idle region after merging the merge module 93 generates.

[0094] 优选的,所述发布模块92,具体用于: [0094] Preferably, the issuing module 92, configured to:

通过网络发布的广告信息,或所述固定终端本地存储的广告信息,获取需要发布的广告,并在所识别到的闲置区域中进行发布; Advertisement information distributed through a network, or the fixed terminal advertisement information locally stored, acquires the advertisement need to publish, and to publish the identified idle region;

其中,所述发布模块92,还用于按照预设的广告播放规则,对在所识别到的闲置区域中发布的广告进行更新。 Wherein said release module 92 is further configured to play according to a preset rule ads, ads posted to the identified idle region is updated. [0095] 在实际的应用场景中, [0095] In a practical application scenario,

所述识别模块91,还用于识别当前的视频播放信息和/或用户状态信息; 所述发布模块92,还用于在所识别到的闲置区域中发布与当前的视频播放信息和/或用户状态信息相匹配的广告。 The identification module 91 is further configured to identify the current playback video information and / or user information; and the publication module 92 is further configured to release the currently playing video information and / or user to the identified idle region state information that matches the ad.

[0096] 不仅如此,考虑到闲置区域的信息发布功能,除了广告之外,发布模块92还可以在识别模块91所识别到的闲置区域中发布其他公共信息、新闻信息或其他与所述固定终端所对应的用户相关的个性化服务信息,具体发布的信息类型的变化并不会影响本发明的保护范围。 [0096] Moreover, taking into account the information dissemination functions spanning segment, in addition, the publisher may publish module 92 other public information identification module 91 identifies the idle region, news or other information to the fixed terminal personalized service information corresponding to the user-related information issued specific type of change does not affect the scope of the present invention.

[0097] 与现有技术相比,本发明具有以下优点: [0097] Compared with the prior art, the present invention has the following advantages:

通过应用本发明的技术方案,在堆叠系统发生分裂时,分裂后的各堆叠系统的主设备交互各自所属的堆叠系统当前的端口状态信息,选择端口状态更优的堆叠系统继续工作, 从而,可以使具有更多的正常业务端口数量的堆叠系统继续工作,使被选择继续工作的堆叠系统具有更好的系统可靠性和更丰富的业务端口选择余地,并避免由于选择存在链路故障的堆叠系统继续工作,而导致业务质量受到影响的情况。 By applying the technical solution of the present invention, when stacking system split in the current port status information of the master device interaction of each stack system postmitotic stack system they belong to, choose stacking system better port status continues to work, so, can It has more normal so that the number of ports services in the stack system to continue operating, so that the stack system is selected to continue to work with better reliability and richer service port choice, select the stack system and avoid the presence of link failures continue to work, and lead to service quality are affected.

[0098] 通过以上的实施方式的描述,本领域的技术人员可以清楚地了解到本发明可以通过硬件实现,也可以借助软件加必要的通用硬件平台的方式来实现。 [0098] By the above described embodiments, those skilled in the art can understand that the present invention may be implemented by hardware, may also be implemented by software plus a necessary universal hardware platform. 基于这样的理解,本发明的技术方案可以以软件产品的形式体现出来,该软件产品可以存储在一个非易失性存储介质(可以是⑶-ROM,U盘,移动硬盘等)中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本发明各个实施场景所述的方法。 Based on such understanding, the technical solutions of the present invention may be embodied in a software product out, the software product may be stored in a nonvolatile storage medium (which may be ⑶-ROM, U disk, mobile hard disk), and includes several instructions that enable a computer device (may be a personal computer, a server, or network device) to execute the methods described in the various embodiments of the present invention.

[0099] 本领域技术人员可以理解附图只是一个优选实施场景的示意图,附图中的模块或流程并不一定是实施本发明所必须的。 [0099] Those skilled in the art can accompanying drawings are merely schematic scene embodiment, the modules or processes in the accompanying drawings are not necessarily embodiments of the present invention to be understood.

[0100] 本领域技术人员可以理解实施场景中的装置中的模块可以按照实施场景描述进行分布于实施场景的装置中,也可以进行相应变化位于不同于本实施场景的一个或多个装置中。 [0100] It will be appreciated to those skilled in the scene modules in the apparatus described embodiments may be distributed in the embodiment apparatus of the scene, corresponding changes can also be located in one or more devices according to the present embodiment differs from the embodiment according to the scene of the scene. 上述实施场景的模块可以合并为一个模块,也可以进一步拆分成多个子模块。 The above-described embodiments of the scene module can be combined into one module, or split into multiple submodules.

[0101] 上述本发明序号仅仅为了描述,不代表实施场景的优劣。 [0101] Reference merely for description of the present invention, the merits embodiments do not represent the scene.

[0102] 以上公开的仅为本发明的几个具体实施场景,但是,本发明并非局限于此,任何本领域的技术人员能思之的变化都应落入本发明的保护范围。 Only a few [0102] above disclosed specific embodiments of the present invention, a scene, however, the present invention is not limited thereto, anyone skilled in the art can think of variations shall fall within the scope of the present invention.

Claims (10)

1. 一种固定终端中的广告发布方法,其特征在于,所述方法至少包括以下步骤: 固定终端识别视频文件在播放时所存在的闲置区域;当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广生 1. A method of advertising a fixed terminal, wherein said method comprises at least the following steps: fixing the terminal identification while playing a video file idle region exists; when the fixed terminal to play the video file, Kwong Sang release the fixed terminal in the idle region identified
2.如权利要求1所述的方法,其特征在于,所述固定终端识别视频文件在播放时所存在的闲置区域,具体包括:所述固定终端将所述视频文件的分辨率与播放所述视频文件时的所使用的播放器的分辨率进行匹配,将所述视频文件在所述播放器中进行正常播放时所未占用的播放器显示空间,作为所述视频文件在播放时所存在的闲置区域;和/或,所述固定终端在所述视频文件的多个视频单元帧中进行像素颜色识别,将符合相应规则的颜色区域作为所述视频文件在播放时所存在的闲置区域;和/或,所述固定终端根据所接收到的视频文件所携带的闲置区域信息,确定所述视频文件在播放时所存在的闲置区域,其中,所述闲置区域信息由所述视频文件的提供方进行确定。 2. The method according to claim 1, wherein the fixed terminal region idle identifying the video file during playback exists, comprises: the fixed terminal with the resolution of the video file playing when the player is to be used when the video file matches the resolution, the video file playback in the normal player as unoccupied player display space as the video file during playback of the present idle region; the color area and / or the fixed terminal to identify a plurality of pixel color video unit frame of the video file complies with the rule as the corresponding idle region when playing the video file is present; and / or the fixed terminal area according to the received information idle video file carried, determining idle region when playing the video file is present, wherein the information provided by a spanning segment of the video file determined.
3.如权利要求1或2所述的方法,其特征在于,所述固定终端识别视频文件在播放时所存在的闲置区域之后,还包括:如果所述固定终端识别到所述视频文件在播放时存在多个闲置区域,所述固定终端将所识别到的多个闲置区域进行合并处理,得到一个合并后的闲置区域,并在所述视频文件播放时,将所述合并后的闲置区域置于所述视频文件的播放画面的一侧。 The method according to claim 12, wherein the fixed terminal after identifying an idle region when playing the video file is present, further comprising: if the terminal is fixed to the identified video file playback when there are a plurality of idle regions, the fixed terminal to the identified plurality of unused areas are merged to obtain a combined region after idle, and when the video playback, the idle region facing the merged one side of the video file playback screen.
4.如权利要求1所述的方法,其特征在于,当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告,具体包括:所述固定终端通过网络发布的广告信息,或所述固定终端本地存储的广告信息,或随所述视频文件一起接收到的广告信息,获取需要发布的广告,并在所识别到的闲置区域中进行发布;其中,所述固定终端按照预设的广告播放规则,对在所识别到的闲置区域中发布的广告进行更新。 4. The method according to claim 1, wherein, when the fixed terminal to play the video file, the fixed terminal to advertise on the identified idle region comprises: through the fixed terminal Post network advertisement information, the fixed terminal or the advertisement information stored locally, or received together with the video file to the advertisement information, acquires the advertisement need to publish, and to publish the identified idle region; wherein, the stationary terminal according to a preset rule ad plays, in the advertising of the identified region to be updated idle.
5.如权利要求1所述的方法,其特征在于,当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告,具体包括:所述固定终端识别当前的视频播放信息和/或用户状态信息,在所识别到的闲置区域中发布与当前的视频播放信息和/或用户状态信息相匹配的广告。 The fixed terminal identification: The method as claimed in claim 1, wherein, when the fixed terminal to play the video file, the fixed terminal to advertise on the identified idle region, comprises current video information playback and / or user information, advertising information and current video playback and / or user information that matches the identified region to idle.
6.如权利要求1、4或5中任意一项所述的方法,其特征在于,当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布广告,还包括:当所述固定终端播放所述视频文件时,所述固定终端在所识别到的闲置区域中发布其他公共信息、新闻信息或其他与所述固定终端所对应的用户相关的个性化服务信息;其中,所述固定终端通过网络发布的信息,或所述电视设备本地存储的信息,或随所述视频文件一起接收到的信息,获取需要发布的相应信息。 Or 6. A method according to any one of claims 1, 4, 5, wherein, when the fixed terminal to play the video file, the fixed terminal identified in the advertising area to idle, further comprising: a fixed terminal when the playing of the video file, the common stationary terminal post additional information to the identified idle region, news or other information corresponding to the fixed terminal associated with a user personalized service information; wherein, the fixed terminal information distributed through a network, or the television apparatus information stored locally, or the information received together with the video file, obtaining the corresponding information needs to be published.
7. 一种固定终端,其特征在于,至少包括:识别模块,用于识别视频文件在播放时所存在的闲置区域;发布模块,用于当所述固定终端播放所述视频文件时,在所述识别模块所识别到的闲置区域中发布广告。 A fixed terminal, characterized in that, at least comprising: an identification module configured to identify unused area when playing the video file is present; publish module configured to, when the fixed terminal to play the video file, at the said identification module identifies the advertising zone idle.
8.如权利要求7所述的固定终端,其特征在于,还包括:合并模块,用于在所述识别模块识别到所述视频文件在播放时存在多个闲置区域时, 将所述识别模块所识别到的多个闲置区域进行合并处理,得到一个合并后的闲置区域,并在所述视频文件播放时,将所述合并后的闲置区域置于所述视频文件的播放画面的一侧;所述发布模块,还用于当所述固定终端播放所述视频文件时,在所述合并模块所生成的合并后的闲置区域中发布广告。 8. The fixed terminal according to claim 7, characterized in that, further comprising: a merging module, configured to the recognition module recognizes the presence of a plurality of idle video file during playback regions, the identification module the identified plurality of unused areas are merged to obtain a combined region after idle, and when the video playback, the combined idle region placed on one side of the playback screen of the video file; the release module is further configured to, when the fixed terminal to play the video file, advertising idle region after merging the merge module generated.
9.如权利要求7所述的固定终端,其特征在于,所述发布模块,具体用于:通过网络发布的广告信息,或所述固定终端本地存储的广告信息,或随所述视频文件一起接收到的信息,获取需要发布的广告,并在所识别到的闲置区域中进行发布;其中,所述发布模块,还用于按照预设的广告播放规则,对在所识别到的闲置区域中发布的广告进行更新。 9. The fixed terminal according to claim 7, wherein said release module is configured to: publish the advertisement information through the network, or the fixed terminal advertisement information stored locally, or, together with the video file the received information, acquires the advertisement need to publish, and to publish the identified idle region; wherein the publishing module further configured to play according to a preset advertisement rules, identified in the idle region aDVERTISEMENTS be updated.
10.如权利要求7所述的固定终端,其特征在于,所述识别模块,还用于识别当前的视频播放信息和/或用户状态信息;所述发布模块,还用于在所识别到的闲置区域中发布与当前的视频播放信息和/或用户状态信息相匹配的广告。 10. The fixed terminal according to claim 7, characterized in that the identification module is further configured to identify the current playback video information and / or user information; said release module is further configured to identify the idle current area of ​​advertising and video playback information and / or user information that matches.
CN2011104007491A 2011-12-06 2011-12-06 Method and device for carrying out advertisement publishing in fixed terminal CN102497595A (en)

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