KR20130097333A - Local advertisement system of interactive tv, and the method - Google Patents

Local advertisement system of interactive tv, and the method Download PDF

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Publication number
KR20130097333A
KR20130097333A KR1020120018919A KR20120018919A KR20130097333A KR 20130097333 A KR20130097333 A KR 20130097333A KR 1020120018919 A KR1020120018919 A KR 1020120018919A KR 20120018919 A KR20120018919 A KR 20120018919A KR 20130097333 A KR20130097333 A KR 20130097333A
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South Korea
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advertisement
advertisement data
local
server
data
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KR1020120018919A
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Korean (ko)
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김원근
함이규
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김원근
함이규
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Priority to KR1020120018919A priority Critical patent/KR20130097333A/en
Publication of KR20130097333A publication Critical patent/KR20130097333A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A local advertising system of a bidirectional TV and a method thereof are provided to supply an advertisement suitable for characteristics of corresponding local consumers by providing a local advertisement through the bidirectional TV. CONSTITUTION: A local advertisement server (20) receives advertisement data from an advertiser server (4), maps the data with a divider, and stores the same. The local advertisement server receives an identifier for a resign from an external device in the region and transmits the advertisement data to the external device. A relay server (40) receives the advertisement data from the local advertisement server. One or more receiving modules (50) receive the advertisement data from the relay server to display it on a specific channel. [Reference numerals] (2) Broadcaster server; (20) Local advertisement server; (4) Advertiser server; (40) Relay server; (50) Receiving module

Description

Local advertising system of interactive TV and its method {LOCAL ADVERTISEMENT SYSTEM OF INTERACTIVE TV, AND THE METHOD}

The present invention relates to a regional advertising system of a two-way TV, and more particularly, to a two-regional TV local advertising system for classifying advertisement data through a delimiter and providing a customized regional advertising service for each region.

Advertisement may be defined as an activity in which an advertiser delivers information on a product, service, or idea to a predetermined person in order to achieve the purpose of the advertisement, and the information is performed through an advertisement medium that can be managed by the advertiser.

Local advertisements are provided by advertisers in a certain area, and provide various advertisements through newspapers, magazines, radios, TVs as well as subway advertisements and internet advertisements. Advertising services are provided.

However, in the case of the conventional local advertising method, because it targets an unspecified number and a limited narrow area, a regionally specialized advertising effect cannot be expected, and in some cases, it may cause an adverse effect that causes a feeling of rejection for a consumer. In addition, the advertising method of providing information through flyers may temporarily introduce the user to his / her workplace, but it is difficult to continuously keep the consumer's attention. The disadvantage is that it does not provide the user with the necessary information.

In the conventional local advertising, since one-sided advertisements are provided from advertisers or advertisements are provided to consumers of a nationwide unit, there is a disadvantage in that it cannot provide advertisements suitable for consumers in a specific region. In addition, the conventional local advertising has a problem that does not induce consumers' continuous attention and consumer behavior.

Recently, two-way TVs are widely used, and in the future, it may be possible to replace the conventional one-way advertising media. Here, the two-way TV is a TV that can communicate between the content provider and the user through the bidirectional rather than the conventional one-way, such as IP-TV (Internet Protocol Television), smart TV, cable TV.

And, most of the two-way TV set-top box is not only the broadcast content, but also has a structure that can be connected to the Internet to provide Internet services, so that it is possible to insert a direct advertising, or to actively accept advertising using a separate channel. It is. As described above, in the interactive IP-TV service in which viewers can take active actions, there is an increasing demand for an active advertising method that is different from the conventional TV commercials, which merely displays advertisements.

That is, in recent years, the advertisement through the Internet is replacing the conventional advertising media due to the development of the Internet technology. However, since most of the Internet advertisements are targeted to an unspecified number of people, they could not provide advertisements in a specific region, and there was a problem in that small businesses that wanted to advertise only a specific region could not use due to high cost.

Therefore, in recent years, through the provision of local advertising through interactive TV, there is a need for an environment that can provide advertisements according to the characteristics of consumers.

An object of the present invention to solve the problem as described above is to provide a local advertising system for a two-way TV by providing a local advertisement for a specific region through a two-way TV, to provide an advertisement suitable for the characteristics of the local consumer.

In addition, another object of the present invention is to provide an interactive TV local advertising system that allows advertisers to provide local advertising at a lower cost through local advertising that is only advertised in the area.

In addition, another object of the present invention is to provide a local advertising system of a two-way TV that can be more effective local advertising by providing a separate advertisement for the general home advertising and stores.

In addition, another object of the present invention is to provide an interface that can be displayed in a variety of forms according to the type of receiving module and the user of the receiving module user, it is possible to enhance the user's convenience and more effectively local advertising To provide a local advertising system of interactive TV.

In addition, another object of the present invention is to provide a map that can be classified by region, day of the week, receiving module, the category of the advertisement and the corresponding advertisement data according to the mapping, the area of the interactive TV that can be more effective local advertising To provide an advertising system.

In order to achieve the above objects, the interactive TV local advertisement system of the present invention receives advertisement data from an advertiser server, stores the received advertisement data by mapping them with a delimiter, and identifies the region from an external device installed in one region. A local advertisement server for transmitting the advertisement data to the external device having the identifier recognized by the discriminator, the external advertisement device connected to the local advertisement server and installed in the region, from the local advertisement server A relay server for receiving the advertisement data, and one or more receiving module for receiving the advertisement data from the relay server to display the advertisement data on a specific channel.

In addition, the local advertisement server receives the advertisement data from the advertiser server, the advertisement data transmission and reception module for transmitting the advertisement data to the relay server of the corresponding area set according to the identifier, the advertisement data and the identifier is mapped, An advertisement data processing module for classifying and processing a type of advertisement data according to a response signal from a receiving module, an advertisement providing time, an advertisement region, and an advertisement category, and storing the separator and the advertisement data mapped to the separator; Characterized in that it comprises an advertising data storage module.

In addition, the receiving module is implemented as an iTV, smart TV, or cable TV to transmit the response signal to the local advertising server, and the interactive stream TV and remote control, screen key to display the broadcast stream image and the advertising data; Implemented to receive the response signal from the user of the receiving module through the motion recognition, or voice recognition, comprising an input means for moving to the advertising data of the lower category or to select the advertising data to purchase the advertisement target item; It is characterized by.

In addition, the local advertisement server maps the identifier divided by the advertisement data processing module including the image, the image, the text and the region, the day of the week, the receiving module, and the advertisement category to the advertisement data storage module. It is characterized by storing.

The local advertisement server may distinguish the receiving module into a household TV and a store TV, and provide the advertisement data by distinguishing between a general household local advertisement and a local store local advertisement.

And, in the interactive TV local advertising method of the present invention, the local advertising server receives the advertisement data from the advertiser server, the advertisement data receiving step to receive the broadcast stream image from the broadcaster server, the local advertising server by region, day of the week, receiving module Registering the delimiters classified by category, storing the advertisement data by mapping the delimiters with the delimiters, and providing the advertisement data by the local advertisement server providing the advertisement data according to the delimiters to a relay server; And displaying, by the module, the advertisement data received from the relay server and overlapping the broadcast stream image, or displaying advertisement data selected according to a response signal of the receiving module.

The bidirectional local advertisement method may further include a virtual channel shifting step of ending the broadcast stream image according to the response signal and moving to a virtual channel implemented by the advertisement data.

The displaying of the advertisement data may include displaying the broadcast stream image and the advertisement data by overlapping the display data, receiving a response signal from the input means of the receiving module, and displaying detailed advertisement data according to the response signal. And requesting and receiving detailed advertisement data received by requesting the local advertisement server, and displaying detailed advertisement data displaying the received detailed advertisement data by the receiving module.

As described above, the bi-directional TV local advertising system of the present invention by providing a local advertisement for a specific region through a bi-directional TV, to provide an environment that can provide an advertisement suitable for the characteristics of the local consumer.

In addition, the interactive TV local advertising system of the present invention provides a local advertising system of a two-way TV that allows advertisers to provide a local advertising at a lower cost through a local advertising that is only advertised in the area.

In addition, the bi-directional TV local advertising system of the present invention provides a local advertising system of a two-way TV that can be more effectively local advertising by providing a separate advertisement for the general home advertising and stores.

In addition, the interactive TV local advertisement system of the present invention provides an interface that can display advertisements in various forms according to the type of the receiving module and the user's selection of the receiving module, thereby enhancing the user's convenience and more effectively local advertising. Provides a local advertising system of interactive TV that can be done.

In addition, the bi-directional TV local advertising system of the present invention by providing a map that can be classified by region, day of the week, receiving module, by category of advertising and corresponding advertising data, it is possible to more effectively local advertising Provides local TV system for interactive TV.

1 is a view showing a schematic configuration of a regional advertising system of a two-way TV according to an embodiment of the present invention.
2 is a block diagram of a local advertisement server according to FIG. 1 according to an embodiment of the present invention.
Figure 3 is a flow chart illustrating a local advertising process through a bi-directional TV local advertising system according to the present invention.
4 is a flowchart illustrating a process of transmitting advertisement data for local advertisement between an advertiser server, a local advertisement server, a relay server, and a receiving module according to an embodiment of the present invention.
5 is a cross-sectional view showing a configuration in which a local advertisement server according to the present invention is connected to a local home TV and a local store TV.
6 is a diagram illustrating a screen displaying a local advertisement through a local home TV according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating a screen displaying a local advertisement through a local home TV according to another embodiment of the present invention.
8 is a diagram illustrating a screen displaying a local advertisement through a local store TV according to an embodiment of the present invention.

The embodiments of the present invention can be modified into various forms and the scope of the present invention should not be interpreted as being limited by the embodiments described below. The present embodiments are provided to enable those skilled in the art to more fully understand the present invention. Therefore, the shapes and the like of the components in the drawings are exaggerated in order to emphasize a clearer explanation.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing a schematic configuration of a regional advertising system of a two-way TV according to an embodiment of the present invention.

In accordance with an exemplary embodiment of the present invention, the interactive TV local advertisement system of the present invention includes a broadcaster server 2, an advertiser server 4, a local advertisement server 20, a relay server 40, and a reception module 50. Include.

The broadcaster server 2 is a server that receives a broadcast stream image from a broadcasting station and provides the broadcast stream image (broadcast image) to a local advertisement server 20 below.

The advertiser server 4 is a server that uploads the advertisement data from the advertiser and provides the uploaded advertisement data to the local advertisement server 20. The advertiser server 4 may store the advertisement data and provide the advertisement data to the local advertisement server 20, but according to an embodiment of the present invention, the local advertisement server 20 directly receives the advertisement data from the advertiser and stores and manages the advertisement data. It may be.

Here, the advertisement data is a data file implemented as text, an image, or a video so that an advertiser may inform or promote an advertisement target item or service to be advertised in a corresponding region.

The local advertisement server 20 is a server which processes or stores the advertisement data and provides the same to the relay server 40 as the broadcast stream image. The local advertisement server 20 receives the advertisement data from the advertiser server 4 and stores the received advertisement data by mapping them with a delimiter.

Here, the delimiter can be recognized by various programs and the like to classify, classify or integrate data. According to an embodiment of the present invention, the delimiter may be configured as a combination of character strings.

In addition, the separator is stored by the local advertisement server 20 by region, day of the week, by the receiving module 50 or by an external device, and by the advertisement category, and stores the appropriate advertisement data to the relay server 40 or the receiving module 50. Perform the function provided. The delimiter performs a function of identifying the relay server 40 and the receiving module 50 by the local advertisement server 20 and at the same time, providing a suitable advertisement data.

The relay server 40 is a server that receives the advertisement data from the local advertisement server 20 and provides it to the receiving module 50 below. The relay server 40 is an external device that receives advertisement data from the local advertisement server 20 and may be implemented as a set top box according to an embodiment of the present invention.

Here, the relay server 40 has an identifier for identifying the area from an external device installed in one area. The relay server 40 transmits the identifier to the local advertisement server 20, and the local advertisement server 20 recognizes the identifier through the identifier. Therefore, the local advertisement server 20 may transmit the advertisement data of the customized local advertisement for the region through the identifier.

The receiving module 50 is a means for receiving the advertisement data from the relay server 40 and displaying the advertisement data on a specific channel. Here, according to an embodiment of the present invention, the receiving module 50 may include a bidirectional TV (not shown) and an input means (not shown).

Two-way TV may be implemented as IP-TV, Smart TV, or Cable TV, and two-way communication between the operator of the local advertisement server 20 and the user of the reception module 50. And TV that can exchange data. The interactive TV transmits the response signal input by the user through the following input means to the local advertisement server 20 and displays the broadcast stream image and the advertisement data by overlapping it.

The input means is implemented to receive the response signal from the user of the receiving module 50 through a remote control, a screen key, motion recognition, or voice recognition. The user may move to the detailed advertisement data through the input means or select specific advertisement data to purchase the advertisement target item.

2 is a block diagram of a local advertisement server 20 according to an embodiment of the present invention.

The local advertisement server 20 of the present invention according to the embodiment of FIG. 2 includes an advertisement data transmission / reception module 22, an advertisement data editing module 24, a control module 26, an advertisement data processing module 28, and an advertisement. It includes a data storage module 30.

The advertisement data transmission / reception module 22 is a module that receives advertisement data from the advertiser server 4 and transmits the advertisement data to the relay server 40. Here, the advertisement data transmission and reception module 22 transmits the advertisement data to the relay server 40 of the corresponding area set according to the identifier.

The advertisement data editing module 24 is a module for processing or editing the advertisement data provided from the advertiser server 4 into a form or format suitable for displaying on the receiving module 50.

The advertisement data processing module 28 is a module for mapping the advertisement data and the separator. In this case, the advertisement data processing module 28 classifies and processes the type of advertisement data, the advertisement providing time, the advertisement region, and the advertisement category according to the response signal from the receiving module 50. That is, the advertisement data processing module 28 maps the detailed advertisement data, etc. suitable for the response signal, and processes the corresponding advertisement signal so as to provide the advertisement data requested by the user of the reception module 50.

The advertisement data storage module 30 is a module for storing various data such as the separator, the advertisement data mapped with the separator. The local advertisement server 20 maps the identifier classified by the advertisement data processing module 28 into the advertisement data including the image, the image, and the text and by the region, the day of the week, the receiving module 50, and the advertisement category. The advertisement data storage module 30 is stored.

The control module 26 controls the operation of various modules of the local advertisement server 20 to be smoothly performed.

Figure 3 is a flow chart illustrating a local advertising process through a two-way TV local advertising system according to the present invention, Figure 4 is an advertiser server 4, local advertising server 20, relay server according to an embodiment of the present invention 40 is a flowchart illustrating a process of transmitting advertisement data for local advertisement between the receiving module 50.

3 and 4, the separator is classified to be divided by region, day of week, receiving module 50, and advertisement category, and is registered in the local advertisement server 20 (S10, S32, and S34). The local advertisement server 20 receives and stores advertisement data from the advertiser server 4 (S12 and S36).

The local advertisement server 20 maps the advertisement data and the separator to match an advertisement format or a target and stores the advertisement data in the advertisement data storage module 30 (S14 and S38). Then, the local advertisement server 20 transmits the advertisement data to the relay server 40 set by the separator (S16, S40).

The relay server 40 transmits the advertisement data provided from the local advertisement server 20 to one or more receiving modules 50 (S18, S42), and the receiving module 50 displays the advertisement data on a two-way TV to display the local advertisement. Provide a service (S20).

When the user of the reception module 50 selects the lower category advertisement data (detailed advertisement data) through the input means (S44), the user receives the lower advertisement data from the local advertisement server 20 and displays the received advertisement data (S46). S48). In addition, the user may be connected to the advertiser server 4 to immediately purchase the advertisement target item or server advertised by the advertisement data (S50).

5 is a cross-sectional view showing a configuration in which the local advertisement server 20 according to the present invention is connected to a local home TV and a local store TV. In accordance with the present invention, the regional advertisement system of the interactive TV is divided into a local household TV 52 and a local store TV 54 according to the type of the receiving module 50 displaying the advertisement data.

Accordingly, the local advertisement server 20 distinguishes the receiving module 50 into a household TV 52 and a store TV 54, and provides the advertisement data by distinguishing between a general household local advertisement and a local store local advertisement. can do.

FIG. 6 is a diagram illustrating a screen displaying a local advertisement through a local household TV 52 according to an embodiment of the present invention.

Referring to FIGS. 6A to 6C, the home TV 52 may display a broadcast image on a display unit (not shown) and display an advertisement of advertisement data A1 on one side thereof. Here, the user of the receiving module 50 may select the advertisement data (A1) to display different kinds of advertisement data (A1, B1, C1, D1), the advertisement data in this case may be implemented in various forms Can be.

For example, when the user of the receiving module 50 has previously set an interest field, appropriate advertisement data may be displayed, or the advertisement data set by region and day of the week in the local advertisement server 20 is displayed. It may be displayed.

In addition, at this time, the broadcast stream image is terminated according to the response signal, and the user moves to a virtual channel implemented by the advertisement data and displays various types of advertisement data so that the user can select the advertisement data according to his or her taste. You may.

When the user selects one of the advertisement data B1 through the input means, the advertisement data B1 may be received from the local advertisement server 20 and displayed.

FIG. 7 is a diagram illustrating a screen displaying a local advertisement through a local home TV according to another embodiment of the present invention.

FIG. 7A illustrates that when the user selects the advertisement display A1 in FIG. 6B, all banner advertisements of the selected A1 category may be displayed. In this case, the broadcast image may be stopped and only the entire banner advertisement may be displayed.

FIG. 7B illustrates that when the user selects the advertisement display A1_1 in FIG. 7A, the detailed advertisement of the selected A1_1 is displayed, and the related event is displayed on one region of the broadcast screen. Of course, even at this time, the broadcast image may be stopped according to an embodiment of the present invention. In addition, the detail screen of A1_1 may be displayed while the detailed screens of 01 to 10 are rolled according to a user's selection.

FIG. 7 (c) shows a viewer input unit for inputting viewer information when the user selects an event display in FIG. 7 (b), and the user inputs the gender, age, and telephone number of the user. can do. The prize sponsor advertisement display may display an advertisement of a sponsor who provided a prize at the event in which the user participates.

8 is a diagram showing a screen for displaying a local advertisement through the local store TV 54 according to an embodiment of the present invention.

Referring to FIG. 8A, the local store TV 54 may display a local store advertisement that is advertisement data of a corresponding local store. FIG. 8 (b) shows that the membership store advertisement, which is advertisement data for stores of other industries in a membership relationship, together with the display of the local store advertisement, may be provided and displayed from the local advertisement server 20. The membership store advertisement may be transmitted from a membership store management database (not shown) of the regional advertisement server 20 managed by a regional unit.

FIG. 8 (c) shows that an intermediate advertisement of a store image or an image may be displayed instead of the broadcast image. Here, the intermediate image of the store image or image is displayed between the broadcast image and another broadcast image. Intermediate advertisement of the store image or image receives and displays the store image corresponding to the area where the relay server 40 is installed from the regional advertisement server 20 to the relay server 40 (by set-top box). In addition, the local store advertisement may be transmitted from the local advertisement server 20 to the relay server 40 (by set-top box) and rolled and displayed with the national advertisement provided by the broadcasting station server 2.

In the above, the configuration and operation of the two-way TV according to the present invention has been shown in accordance with the detailed description and drawings, but this is only described by way of example, various changes within the scope without departing from the spirit of the present invention And changes are possible.

2: broadcaster server 4: advertiser server
20: local advertising server 22: advertising data transmission and reception module
24: advertising data editing module 26: control module
28: advertising data processing module 30: advertising data storage module
40: relay server 50: receiving module
52: local household TV 53: local store TV

Claims (8)

Receives advertising data from the advertiser server, maps and stores the received advertising data to the identifier, and receives an identifier for identifying the region from an external device installed in one region, the identifier having the identifier recognized by the identifier A local advertisement server transmitting the advertisement data to an external device;
A relay server connected to the local advertisement server and configured to receive the advertisement data from the local advertisement server as the external device installed in the region; And
And at least one receiving module to receive the advertisement data from the relay server and display the advertisement data on a specific channel. The method of claim 1,
The local advertising server
An advertisement data transmission / reception module for receiving advertisement data from the advertiser server and transmitting the advertisement data to a relay server of a corresponding region set according to the identifier;
An advertisement data processing module for mapping the advertisement data and the separator and classifying the advertisement data according to the response signal from the receiving module, providing the advertisement time, advertisement region, and advertisement category; And
And an advertisement data storage module for storing the identifier and the advertisement data mapped with the separator. The method of claim 2,
The receiving module
An interactive TV that is implemented as an IP TV, a smart TV, or a cable TV to transmit the response signal to the local advertisement server, and superimpose and display a broadcast stream image and the advertisement data; And
An input that is implemented to receive the response signal from the user of the receiving module through a remote control, a screen key, motion recognition, or voice recognition, moving to a lower category of advertisement data or selecting the advertisement data to purchase an advertisement target item. Interactive TV local advertising system comprising a; means. The method of claim 3, wherein
The local advertising server
The advertisement data processing module may be configured to map the delimiter classified by the advertisement data including the image, the image, the text, and the region, the day of the week, the receiving module, and the advertisement category, and store the classified data in the advertisement data storage module. TV's local advertising system. 5. The method of claim 4,
The local advertising server
The reception module is classified into a household TV and a store TV, and the advertisement data of the two-way TV regional advertising system, characterized in that provided by distinguishing the general home local advertising and local store local advertising. A local advertisement server receiving advertisement data from an advertiser server, and receiving advertisement data from a broadcaster server;
An advertisement data storage step of registering, by a local advertisement server, a separator classified by region, day of week, receiving module, and category, and mapping and storing the advertisement data and the separator;
The advertisement data providing step of providing, by the local advertisement server, the advertisement data according to the separator to a relay server; And
Receiving module receives the advertising data from the relay server to display the overlapping with the broadcast stream image, or display the advertising data selected in response to the response signal of the receiving module; TV's local advertising method. The method according to claim 6,
And a virtual channel shifting step of ending the broadcast stream image according to the response signal and moving to a virtual channel implemented by the advertisement data. The method according to claim 6,
The advertisement data display step
Overlapping and displaying the broadcast stream image and the advertisement data;
A response signal input step of receiving the response signal from the input means of the receiving module;
Requesting and receiving detailed advertisement data received by requesting detailed advertisement data according to the response signal from the local advertisement server; And
And a detailed advertisement data display step of displaying the detailed advertisement data received by the receiving module.
KR1020120018919A 2012-02-24 2012-02-24 Local advertisement system of interactive tv, and the method KR20130097333A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101659753B1 (en) * 2015-10-27 2016-09-27 (주)진명아이앤씨 Smart broadcasting system for providing user interactions and the method thereof
CN107734397A (en) * 2017-10-25 2018-02-23 深圳市雷鸟信息科技有限公司 Television advertisement obtaining and displaying method, advertisement server, television and system
WO2022034935A1 (en) * 2020-08-10 2022-02-17 엘지전자 주식회사 Display device providing customized advertisement and operation method therefor

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101659753B1 (en) * 2015-10-27 2016-09-27 (주)진명아이앤씨 Smart broadcasting system for providing user interactions and the method thereof
CN107734397A (en) * 2017-10-25 2018-02-23 深圳市雷鸟信息科技有限公司 Television advertisement obtaining and displaying method, advertisement server, television and system
WO2022034935A1 (en) * 2020-08-10 2022-02-17 엘지전자 주식회사 Display device providing customized advertisement and operation method therefor

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