CN102802056B - Method used for inserting advertisement in digital broadcasting television program - Google Patents
Method used for inserting advertisement in digital broadcasting television program Download PDFInfo
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- CN102802056B CN102802056B CN201210335482.7A CN201210335482A CN102802056B CN 102802056 B CN102802056 B CN 102802056B CN 201210335482 A CN201210335482 A CN 201210335482A CN 102802056 B CN102802056 B CN 102802056B
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Abstract
The invention relates to a method used for inserting an advertisement in a digital broadcasting television program. The method comprises the following steps of: monitoring the television program received by a user, inquiring, updating and playing an information data base according to the television program information received by the user currently, and judging whether the television program received by the user meets a propelling movement advertising condition, and obtaining an advertising message so as to carry out propelling movement. The method used for inserting the advertisement in the digital broadcasting television program provided by the invention has the advantages that the user can watch an advertising message on a digital broadcasting television terminal according to need, and the compromise of an advertising agent and user benefit is realized.
Description
Technical field
The present invention relates to digital broadcast television and play field, particularly relate to a kind of method of insertion of advertising in digital broadcast television program.
Background technology
Mobile digital broadcast television system is used for transmitting digital broadcast television program to mobile TV user, at present, transmits mobile digital broadcast television program and usually adopts following digital broadcast television transmission standard: CMMB, DVB-H, DVB-T, T-DMB.Operator, while transmission TV programme, also wishes that transmission advertisement or other real time information are for user's viewing.
In prior art, publication number is method and the device that the Chinese patent literature of CN101480053A discloses insertion of advertising in a kind of TV programme, and specifically disclose an advertising segment and be inserted into method in a TV programme of a channels of network TV, comprise the following steps: receive the request that comes from a user, this request requires this TV programme of viewing; According to an advertising strategy of this channels of network TV, monitor the viewing behavior of this user for this channels of network TV, this advertising strategy comprises provides an advertising segment according to this user for the viewing behavior of this channels of network TV; Judge whether the viewing behavior that this detects mates with this advertising strategy; If this viewing behavior is mated with this advertising strategy, this advertising segment is inserted in this TV programme.According to the present invention, user is in the process of viewing TV programme, even if user reorientates this TV programme, user will according to the adlink of predetermined advertising strategy viewing some.
Said method and device, user can only according to the adlink of predetermined advertising strategy viewing some, user can not according to self need watch ad content, do not consider taking into account of advertiser and user benefit, user's viewing for a long time can produce to be weary of, the audience ratings of TV programme is reduced.
Summary of the invention
In order to solve the deficiency that prior art exists, the invention provides a kind of method of insertion of advertising in digital broadcast television program, can some be real-time, extendible supplementary service information for user provides, user also according to demand, can obtain some interested advertisement supports in the process of televising simultaneously.
For achieving the above object, the method for insertion of advertising in digital broadcast television program provided by the invention, the method comprises the following steps:
1) TV programme that receives of supervisory user, and according to the TV program information of the current reception of user, inquiry, upgrades broadcast information database;
2) judge whether user's received television program meets the condition of advertisement;
3) obtain advertising message and push.
Wherein, described step 1) is further comprising the steps: inquire about electronic program list by system time, obtains programm name at that time and program key word.
Wherein, described step 1) is further comprising the steps: the playing duration of statistics TV programme, receives the whether advertisement command information that user sends.
Wherein, according to the TV program information of the current reception of user in described step 1), inquiry, renewal broadcast information database inquire about user's viewed status table of the storage in broadcast information database and upgrade.
Wherein, described user's viewed status table comprises as properties: programm name, program key word, user watch duration and whether advertisement.
Wherein, described step 2) comprise the steps: further
Judge whether the TV program information of the current reception of user is kept at broadcast information database;
Judge whether user allows advertisement;
Whether the TV programme that judgement user pays close attention to certain TV programme or certain type exceedes certain time length.
Wherein, described step 3) is from advertisement information DB or accesses network obtains advertising message, and pushes.
For achieving the above object, the device of a kind of insertion of advertising in digital broadcast television program provided by the invention, comprises, and user watches monitoring module, inquiry update module, transmit control module, broadcast information database, and advertisement information DB, wherein,
Described user watches monitoring module, for the digital broadcast television program that supervisory user is watched, and obtains programm name and the program key word of TV programme;
Described inquiry update module, for upgrading the user's viewed status table stored in described broadcast information database;
Described transmit control module, for obtaining advertising message, and is pushed to the digital broadcast television terminal of user;
Described broadcast information database, for storing user's viewed status table;
Described advertisement information DB, for storing the advertising message for user's viewing.
Wherein, described user watches monitoring module, watches the playing duration of a certain TV programme and receive the whether advertisement command information that user sends for counting user.
Wherein, described transmit control module, for judging whether user's received television program meets the condition of advertisement.
The method of insertion of advertising in digital broadcast television program of the present invention and device, there is advantage and technique effect: user no longer passively received television program play in the advertising message inserted by force of operator, whether can allow broadcast advertisement information as required, namely advertiser's interests have been taken into account, add the interest that user watches TV programme simultaneously, improve the audience ratings of TV programme.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, and with content of the present invention together with embodiment, for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the method flow diagram according to insertion of advertising in digital broadcast television program of the present invention;
Fig. 2 is according to renewal user viewed status table flow chart of the present invention;
Fig. 3 is the principle of device block diagram according to insertion of advertising in digital broadcast television program of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
Fig. 1 is the method flow diagram according to insertion of advertising in digital broadcast television program of the present invention, below with reference to Fig. 1, is described in detail the method for insertion of advertising in digital broadcast television program of the present invention:
First, in step 101, user utilizes the digital broadcast television such as mobile terminal or Set Top Box terminal, sends and plays TV programme request, receive and play digital broadcast television program, the standard of this digital broadcast television comprises the digital broadcast television standards such as CMMB, DVB-H, DVB-T or T-DMB;
In step 102, according to the TV program information of current reception, periodically inquire about broadcast information database.In broadcast information database, preserve user's viewed status table that user watches TV programme, the situation that the TV program information in this user's viewed status table can watch program according to user upgrades at any time.TV program information comprises the information such as programm name, television channel number; In digital broadcast television system, the digital signal of broadcast, except audio-video signal, also comprises playbill data, and real-time system time.During digital broadcast television terminal plays digital broadcast television, electronic program list is inquired about by system time, obtain the information such as programm name at that time and program key word, and counting user like watch program, build user's viewed status table, as shown in table 1, user's viewed status table comprises: programm name, program key word, user watch duration, and the whether attribute such as advertisement.
Table 1 user viewed status table
| Field | Type |
| Programm name | Character string |
| Program key word | Character string |
| User watches duration | Time |
| Whether advertisement | Boolean type |
In step 103, judge whether user's viewed status table of broadcast information database preserves the TV program information of the current viewing of user, if the TV program information of the current viewing of user is kept in user's viewed status table, then carry out next step; If the TV program information of the current viewing of user is not kept in user's viewed status table, then forward step 102 to;
In step 104, inquiring user viewed status table, and judge whether user allows advertisement, if allow insertion of advertising, then carry out next step; If user is provided with do not allow advertisement, then forward step 102 to;
User, when watching a certain TV programme, can send whether advertisement command information by digital broadcast television terminal, close or allow to push certain advertisement.Whether advertisement command information is kept in user's viewed status table, if whether advertisement command information is for closing, then, when user watches the TV programme of same type again, stopping is obtained and advertisement;
In step 105, judge whether the time that user watches exceeds the fixed time in user's viewed status table, if exceed the fixed time, then enters next step; If do not exceed the fixed time, then forward step 102 to;
In step 106, obtain advertisement and play.If the program that user pays close attention to certain program or certain type exceedes certain time length, then obtain the digital broadcast television terminal of the transmitting advertisement information such as word or picture to user.Digital broadcast television terminal adopts the blank of the mode of roll titles and picture on screen or marginal position to show user.
In the present invention, advertising message can be obtained from advertisement information DB, also accesses network can obtain the advertising messages such as relevant copy and picture.
Fig. 2 is according to renewal user viewed status table flow chart of the present invention, below with reference to Fig. 2, is described in detail renewal user viewed status table of the present invention:
First, in step 201, user receives and plays digital broadcast television program, and the standard of this digital broadcast television program comprises the digital broadcast television standards such as CMMB, DVB-H, DVB-T or T-DMB; User utilizes the digital broadcast television such as mobile terminal or Set Top Box terminal to send and plays TV programme request, and received television program is play;
In step 202, according to the TV program information of current viewing, periodically whether user's viewed status table of Query Database is preserved user and is watched TV program information, comprise in user's viewed status table as properties: programm name, program key word, user watch duration, and whether advertisement etc.;
In step 203, judge whether the TV program information of the current viewing of user is present in user's viewed status table; If the TV program information of current viewing is kept in user's viewed status table, then forward step 205 to; If the TV program information of current viewing is not present in user's viewed status table, then carry out next step;
In step 204, inquire about electronic program list by system time, obtain the information such as programm name, program key word at that time, and be inserted in user's viewed status table;
In step 205, user's viewed status table is upgraded.
Fig. 3 is the principle of device block diagram according to insertion of advertising in digital broadcast television program of the present invention, as shown in Figure 3, the device of insertion of advertising in digital broadcast television program of the present invention, comprise, user watches monitoring module 301, inquiry update module 302, transmit control module 303, broadcast information database 304, and advertisement information DB 305, wherein
User watches monitoring module 301, its Connection inquiring update module 302, for the digital broadcast television program that supervisory user is watched, passes through system time, inquiry electronic program list, obtains the information such as programm name, program key word of the current digital broadcast television program watched; Counting user watches the playing duration of a certain TV programme; Receive the whether advertisement command information that user sends; By programm name, program key word, playing duration and whether advertisement command information send to inquiry update module 302.
Inquiry update module 302, it connects user respectively and watches monitoring module 301, transmit control module 303 and broadcast information database 304, receive user and watch monitoring module 301 programm name, program key word, playing duration and whether advertisement command information, the user's viewed status table stored in broadcast information database 304 is inquired about and upgraded, and Query Result is sent to transmit control module 303.
Transmit control module 303, it is Connection inquiring update module 302 and advertisement information DB 305 respectively, according to the Query Result that inquiry update module 302 sends, obtain advertising message from advertisement information DB 305 or the Internet, and be pushed to the digital broadcast television terminals such as the mobile terminal of user or Set Top Box.Its mode obtaining advertising message from the Internet can adopt cable network, WLAN (wireless local area network) or mobile communications network.
Broadcast information database 304, its Connection inquiring update module 302, for storing user's viewed status table, this user's viewed status table comprises programm name, program key word, user watch duration, and whether advertisement etc.
Advertisement information DB 305, it connects transmit control module 303, and for storing the advertising message for user's viewing, this advertising message comprises the blank that can adopt the mode of roll titles and picture on screen or marginal position and shows the word of user or picture etc.
One of ordinary skill in the art will appreciate that: the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme that foregoing embodiments is recorded, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. the method for insertion of advertising in digital broadcast television program, the method comprises the following steps:
1) TV programme that receives of supervisory user, and according to the TV program information of the current reception of user, inquiry, upgrades broadcast information database, thus inquires about user's viewed status table of the storage in broadcast information database and upgrade;
2) judge whether user's received television program meets the condition of advertisement;
3) obtain advertising message and push,
Wherein, described step 1) is further comprising the steps: the playing duration of statistics TV programme, receive the whether advertisement command information that user sends, if whether advertisement command information is for closing, then when user watches the TV programme of same type at this, stopping is obtained and advertisement.
2. the method for insertion of advertising in digital broadcast television program according to claim 1, is characterized in that, described step 1) is further comprising the steps: inquire about electronic program list by system time, obtains programm name at that time and program key word.
3. the method for insertion of advertising in digital broadcast television program according to claim 1, is characterized in that, described user's viewed status table comprises as properties: programm name, program key word, user watch duration and whether advertisement.
4. the method for insertion of advertising in digital broadcast television program according to claim 1, is characterized in that, described step 2) comprise the steps: further
Judge whether the TV program information of the current reception of user is kept at broadcast information database;
Judge whether user allows advertisement;
Whether the TV programme that judgement user pays close attention to certain TV programme or certain type exceedes certain time length.
5. the method for insertion of advertising in digital broadcast television program according to claim 1, is characterized in that, described step 3) is from advertisement information DB or accesses network obtains advertising message, and pushes.
6. the device of insertion of advertising in digital broadcast television program, comprises, and user watches monitoring module, inquiry update module, transmit control module, broadcast information database, and advertisement information DB, it is characterized in that,
Described user watches monitoring module, for the digital broadcast television program that supervisory user is watched, and obtains programm name and the program key word of TV programme;
Described inquiry update module, for upgrading the user's viewed status table stored in described broadcast information database;
Described transmit control module, for obtaining advertising message, and is pushed to the digital broadcast television terminal of user;
Described broadcast information database, for storing user's viewed status table;
Described advertisement information DB, for storing the advertising message for user's viewing,
Wherein, described user watches monitoring module, watch the playing duration of a certain TV programme for counting user and receive the whether advertisement command information that user sends, if whether advertisement command information is for closing, then when user watches the TV programme of same type at this, stopping is obtained and advertisement.
7. the device of insertion of advertising in digital broadcast television program according to claim 6, is characterized in that, described transmit control module, for judging whether user's received television program meets the condition of advertisement.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210335482.7A CN102802056B (en) | 2012-09-12 | 2012-09-12 | Method used for inserting advertisement in digital broadcasting television program |
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| CN201210335482.7A CN102802056B (en) | 2012-09-12 | 2012-09-12 | Method used for inserting advertisement in digital broadcasting television program |
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| CN102802056B true CN102802056B (en) | 2015-06-10 |
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Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103067758A (en) * | 2012-12-17 | 2013-04-24 | 鸿富锦精密工业（深圳）有限公司 | Advertising server and player terminal and system and method of advertising push |
| CN103763584A (en) * | 2013-11-15 | 2014-04-30 | 安徽科大讯飞信息科技股份有限公司 | Information pushing method and system based on mobile terminal and server side |
| CN103648059A (en) * | 2013-11-19 | 2014-03-19 | 乐视网信息技术（北京）股份有限公司 | Advertisement broadcasting method and apparatus |
| CN104065977B (en) * | 2014-06-06 | 2018-05-15 | 北京音之邦文化科技有限公司 | Audio/video file processing method and device |
| CN104080010A (en) * | 2014-06-25 | 2014-10-01 | 刘耀 | Interactive information pushing system and method |
| CN106604137B (en) * | 2016-12-29 | 2020-06-12 | Tcl科技集团股份有限公司 | Method and device for predicting video watching duration |
| CN108038225B (en) * | 2017-12-25 | 2019-02-12 | 北京九章云极科技有限公司 | A kind of data processing method and system |
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| CN1133664A (en) * | 1993-10-27 | 1996-10-16 | 普林斯顿电子广告板公司 | Downstream control of electronic billboard |
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| CN102077602A (en) * | 2008-06-26 | 2011-05-25 | 汤姆逊许可证公司 | Interval based ad insertion used for the delivery of video streams |
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Owner name: BORQS COMMUNICATION TECHNOLOGY (BEIJING) CO., LTD. Free format text: FORMER OWNER: BEIJING BORQS SOFTWARE TECHNOLOGY CO., LTD. Effective date: 20131204 |
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