CN102843583A - Display method, media play system and media play terminal of advertisements - Google Patents

Display method, media play system and media play terminal of advertisements Download PDF

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Publication number
CN102843583A
CN102843583A CN2012102851150A CN201210285115A CN102843583A CN 102843583 A CN102843583 A CN 102843583A CN 2012102851150 A CN2012102851150 A CN 2012102851150A CN 201210285115 A CN201210285115 A CN 201210285115A CN 102843583 A CN102843583 A CN 102843583A
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China
Prior art keywords
program
source
information
promotional literature
object scene
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CN2012102851150A
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Chinese (zh)
Inventor
陈莉锋
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TCL Corp
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TCL Corp
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Publication date
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Priority to CN2012102851150A priority Critical patent/CN102843583A/en
Publication of CN102843583A publication Critical patent/CN102843583A/en
Pending legal-status Critical Current

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Abstract

The invention relates to the technical field of a media play terminal and provides a display method, a media play system and a media play terminal of advertisements. The method is that data source remote service is set up, wherein the data source comprises a program source and a program advertisement information source. The program source comprises at least one scene which comprises at least one scene object. The program advertisement information source comprises at least one advertisement document. Linkage information is arranged according to the linkage relationship between the advertisement document and the scene object. Then a connection with a remote server is set up to transmit the program source and the program advertisement information source. The program source is broadcast until the scene object of the program source appears, and then the advertisement document is triggered to be broadcast according to the linkage information. By the display method, the media play system and the media play terminal of advertisements, a user can watch programs from a media play terminal and at the same time watch advertisements relevant to scene objects in the programs of the media play terminal. Therefore, advertisements are no longer annoying programs.

Description

A kind of display packing of advertisement, media play system and media broadcast terminal
Technical field
The invention belongs to the media broadcast terminal technical field, relate in particular to a kind of display packing, media play system and media broadcast terminal of advertisement.
Background technology
At present; The input mode of the advertising business of media broadcast terminal still adopts traditional mode by media broadcast terminal platform embedding fixation of advertisement; The advertisement that this mode provides has not only occupied the playing programs time, and this advertisement is neither the content relevant with the media broadcast terminal program, neither the user required and the content of being concerned about; Can not make the user when watching the media broadcast terminal program, get access to more information.
In addition; When the user when watching the media broadcast terminal program; When interested in certain object scene that occurs in the media broadcast terminal program; Also can't obtain the information of this object scene, perhaps also need in network, to retrieve again, the information that media broadcast terminal can not directly be showed this object scene in real time is to the user.
Summary of the invention
The embodiment of the invention provides a kind of display packing, media play system and media broadcast terminal of advertisement; Be intended to solve advertisement that prior art throws in neither the content relevant in media broadcast terminal with the media broadcast terminal program; Neither the user required and the content of being concerned about; Can not make the user when watching the media broadcast terminal program, get access to the problem of more information.
On the one hand, a kind of display packing of advertisement is provided, said method comprises:
Set up the data source remote service, said data source comprises program source and program commercial information source, and said program source comprises at least one scene, and said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature;
Incidence relation according to said promotional literature and said object scene is provided with related information;
Connect transmission program source and program commercial information source data with remote server;
Play said program source, when being played to the object scene of said program source,, triggering and play said promotional literature according to described related information
On the other hand, a kind of media play system is provided, said system comprises:
Remote server and media broadcast terminal, wherein said remote server comprises:
The media data source service unit; Be used to provide the data source remote service, said data source comprises program source and program commercial information source, and said program source comprises at least one scene; Said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature;
Association is provided with the unit, is used for according to the incidence relation of said promotional literature and said object scene related information being set;
Said media broadcast terminal comprises:
Connect and set up the unit, be used for connecting, transmission program source and program commercial information source data with remote server;
Broadcast unit is used to play said program source, when being played to the object scene of said program source, according to described related information, triggering and plays said promotional literature.
Correspondingly, the present invention also provides a media broadcast terminal, and said media broadcast terminal comprises a broadcast unit, is used for the broadcast program source, when being played to the object scene of said program source, according to described related information, triggering and plays said promotional literature.
In embodiments of the present invention; Can reach the user when watching the media broadcast terminal program; Watch simultaneously with said media broadcast terminal program in the relevant advertisement of object scene that occurs; Make that advertisement no longer is annoying program, and make the user can obtain the contents of being concerned about more, improved user's experience greatly.
Description of drawings
Fig. 1 is the realization flow figure of the display packing of the advertisement that provides of the embodiment of the invention one;
Fig. 2 is the realization flow figure of the display packing of the advertisement that provides of the embodiment of the invention two;
Fig. 3 is the realization flow figure of the display packing of the advertisement that provides of the embodiment of the invention three;
Fig. 4 is the concrete structure figure of the media play system that provides of the embodiment of the invention four;
Fig. 5 is the concrete structure figure of the media play system that provides of the embodiment of the invention five;
Fig. 6 is the concrete structure figure of the media play system that provides of the embodiment of the invention six.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with accompanying drawing and embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In embodiments of the present invention; Media broadcast terminal and remote server connect; Remote server is provided with related information according to the promotional literature in the program commercial information source of said data source and the incidence relation of object scene earlier, and wherein, the program source of said data source comprises at least one scene; Said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature; After media broadcast terminal receives the program source and program commercial information source data of said remote server transmission; Play said program source program earlier; When being played to the object scene of said program source,, triggering and play said promotional literature again according to described related information.
Below in conjunction with specific embodiment realization of the present invention is described in detail:
Embodiment one
Fig. 1 shows the realization flow of the display packing of the advertisement that the embodiment of the invention one provides, and details are as follows:
In step S101; Remote server is set up the data source remote service, and said data source comprises program source and program commercial information source, and said program source comprises at least one scene; Said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature.
In step S102, the related of said object scene and promotional literature is set, according to the incidence relation of said promotional literature and said object scene related information is set.
In step S103, media broadcast terminal and remote server connect, transmission program source and program commercial information source data.
In the present embodiment, after media broadcast terminal receives the data source of remote server transmission, from said data source, extract program source and program commercial information source and distinguish storage.
In addition, for the ease of management, can carry out classification and storage to promotional literature according to the attribute of object scene relevant in the program source, as promotional literature is divided into: automotive-type, electronic communication class, dress ornament class etc.
In step S104, play said program source, when being played to the object scene of said program source,, triggering and play said promotional literature according to described related information.
In the present embodiment, media broadcast terminal is at first decoded and is play said program source data and detect described related information in real time; Be written into the correspondent advertisement file and play said promotional literature according to program commercial information source address or promotional literature id information related in the said related information again.
Wherein, Connect with remote server said, after the step of transmission program source and program commercial information source data, in the said program source of said broadcast; When being played to the object scene of said program source; According to described related information, trigger and play before the said promotional literature step, can also comprise step:
Promotional literature buffer memory space is set, and is stored in the promotional literature that is written in the described buffer memory space temporarily.
Wherein, before said advertising message source address related in according to related information or promotional literature ID are written into correspondent advertisement file step, can also comprise step:
Inquire about the program commercial information source that whether stores corresponding object scene in the said buffer memory space; If have; Then from the buffer memory memory space, be written into and said object scene corresponding advertisement file, otherwise obtain and be written into and said object scene corresponding advertisement file through remote server.
Concrete, when playing said promotional literature, can on the display screen of media broadcast terminal, advertising information window be set earlier, and then in this messagewindow, play described promotional literature.
In addition, when playing said promotional literature, the media broadcast terminal real-time judge finishes the time that this promotional literature is play, and monitors whether be played to next object scene, if then play and next object scene corresponding advertisement file.
Concrete, said promotional literature comprises literal, animation, at least one item of link information.
Wherein, during media broadcast terminal playing advertisements file, can judge at first whether the animation corresponding with this object scene is arranged in the said promotional literature; If have, the said animation of then preferential broadcast is not if having; Whether have and this object scene word information relates, such as title, brand and the model of said object scene, if having if then searching; Then play said Word message,, the link information of said object scene can be provided in order to be shown to the more object scene information of client; Carry out network retrieval according to this link information, obtain the details of said object scene, can also filter the details of said object scene; Extract the key message that the user is concerned about, said key message comprises: details such as object scene quotation, near selling post, net purchase website, user comment, improved user's experience greatly.
Present embodiment; Can reach the user when watching the media broadcast terminal program; Watch simultaneously with said media broadcast terminal program in the relevant advertisement of object scene that occurs; Make advertisement no longer be and the irrelevant annoying program of program, and make the user can obtain the contents of being concerned about more, improved user's experience greatly.
Embodiment two
Fig. 2 shows the realization flow of the display packing of the advertisement that the embodiment of the invention two provides, and need to prove, present embodiment is inherited the scheme of embodiment one, and details are as follows:
In step S201; Remote server is set up the data source remote service, and said data source comprises program source and program commercial information source, and said program source comprises at least one scene; Said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature.
In step S202; Also comprise object scene and ad playing contingency table in said program source or the program commercial information source; Store the time point information that each object scene occurs in said object scene and the ad playing contingency table when playing programs, the incidence relation that promotional literature and object scene is set according to described time point information and corresponding program commercial information source address or promotional literature id information in said broadcast contingency table.
In the present embodiment; Also comprise object scene and ad playing contingency table in said program source or the program commercial information source; Store the time point information that each object scene occurs in said object scene and the ad playing contingency table when playing programs, can in said ad playing contingency table, described related information be set with corresponding program commercial information source address or promotional literature id information according to described time point information.Certainly, said object scene and ad playing contingency table also can be arranged in the program source, do not limit here.
In step S203, media broadcast terminal and remote server connect, transmission program source and program commercial information source data.
In step S204, decode and play said program commercial information source data and detect in real time described related information.
In step S205; Promotional literature buffer memory space is set; And inquire about the promotional literature that whether stores corresponding object scene in the said buffer memory space, and if having, execution in step S206 then; From said buffer memory space, be written into and said object scene corresponding advertisement file, otherwise execution in step S209.
In step S206, be written into the correspondent advertisement file according to program commercial information source address or promotional literature id information related in the related information.
In step S207, be stored in the promotional literature that is written in the described buffer memory space temporarily.
In step S208, play said promotional literature.
In step S209, obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
Embodiment three
Fig. 3 shows the realization flow of the display packing of the advertisement that the embodiment of the invention three provides, and need to prove, present embodiment is inherited the scheme of embodiment one, and details are as follows:
In step S301; Remote server is set up the data source remote service, and said data source comprises program source and program commercial information source, and said program source comprises at least one scene; Said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature.
In step S302; Said program source comprises a plurality of frame data bags; The setting of said frame data bag comprises the extend information of program commercial information source address or promotional literature id information; According to the program commercial information source address or the promotional literature id information of object scene correspondence, the incidence relation of promotional literature and object scene is set in the extend information of the frame data bag that object scene belongs to.
In the present embodiment; Comprise a plurality of frame data bags in the program source; The setting of said frame data bag comprises the extend information of program commercial information source address or promotional literature id information; Program commercial information source address or promotional literature id information that also can be corresponding according to object scene be provided with described related information in the extend information of the frame data bag that object scene belongs to.
In step S303, media broadcast terminal and remote server connect, transmission program source and program commercial information source data.
In step S304, decode and play said information source data and detect in real time described related information.
In step S305; Promotional literature buffer memory space is set; And inquire about the promotional literature that whether stores corresponding object scene in the said buffer memory space, and if having, execution in step S306 then; From said buffer memory space, be written into and said object scene corresponding advertisement file, otherwise execution in step S309.
In step S306, be written into the correspondent advertisement file according to program commercial information source address or promotional literature id information related in the related information.
In step S307, be stored in the promotional literature that is written in the described buffer memory space temporarily.
In step S308, play said promotional literature.
In step S309, obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
Embodiment four
Fig. 4 shows the concrete structure block diagram of the media play system that the embodiment of the invention four provides, and for the ease of explanation, only shows the part relevant with the embodiment of the invention.This media play system can be the unit that is built in software unit, hardware cell or software and hardware combining in server or the media broadcast terminal.In the present embodiment, described system comprises remote server 1 and media broadcast terminal 2, and this remote server 1 comprises media data source service unit 44, and association is provided with unit 42, and this media broadcast terminal 2 comprises: connect and set up unit 41 and broadcast unit 43.
Wherein the media data source service unit 44; Be used to provide the data source remote service; Said data source comprises program source and program commercial information source; Said program source comprises at least one scene, and said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature.
Wherein, connect and set up unit 41, be used for connecting transmission program source and program commercial information source data with remote server;
Association is provided with unit 42, is used to be provided with the related of said object scene and promotional literature, according to the incidence relation of said promotional literature and said object scene related information is set;
Broadcast unit 43 is used to play said program source, when being played to the object scene of said program source, according to described related information, triggering and plays said promotional literature.
Concrete, said broadcast unit 43 comprises: related detection module 431, advertisement insmod 432 and ad playing module 433.
Wherein, related detection module 431 is used for decoding and plays said program source data and the described related information of real-time detection;
Advertisement insmods 432, is used for being written into the correspondent advertisement file according to related information related program commercial information source address or promotional literature id information;
Ad playing module 433 is used to play said promotional literature.
The media play system that the embodiment of the invention provides can be applied among the method embodiment one of aforementioned correspondence, and details repeat no more at this referring to the description of the foregoing description one.
Embodiment five
Fig. 5 shows the concrete structure block diagram of the media play system that the embodiment of the invention five provides, and for the ease of explanation, only shows the part relevant with the embodiment of the invention.This media play system can be the unit that is built in software unit, hardware cell or software and hardware combining in server or the media broadcast terminal.In the present embodiment, described system comprises remote server 1 and media broadcast terminal 2, and this remote server 1 comprises media data source service unit 54, and association is provided with unit 52, and this media broadcast terminal 2 comprises: connect and set up unit 51 and broadcast unit 53.
Wherein, connect set up being connected among function that unit 51, association be provided with unit 52 and broadcast unit 53 and the embodiment four set up unit 41, the related unit 42 that is provided with is identical with broadcast unit 43, repeat no more at this.
Concrete; Also comprise object scene and ad playing contingency table in said program source or the program commercial information source; Store the time point information that each object scene occurs in said object scene and the ad playing contingency table when playing programs; Said association is provided with unit 52 and comprises: first association is provided with module 521, and this module is used at said broadcast contingency table described related information being set with corresponding program commercial information source address or promotional literature id information according to described time point information.
Concrete, said broadcast unit 53 comprises: related detection module 531, storage judge module 532, advertisement insmod 533, ad store module 534 and and ad playing module 535.
Wherein, related detection module 531, advertisement insmod and 533 insmod 432 identically with ad playing module 433 with the function of ad playing module 535 and related detection module 431, advertisement among the embodiment five, repeat no more at this.
Concrete, ad store module 534 is used to be provided with promotional literature buffer memory space, and is stored in the promotional literature that is written in the described buffer memory space temporarily;
Storage judge module 532; Be used for inquiring about the program commercial information source whether said buffer memory space stores corresponding object scene; If have; Then from the buffer memory memory space, be written into and said object scene corresponding advertisement file, otherwise obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
Further, said broadcast unit 53 also comprises:
Advertising information window is provided with module, is used to be provided with advertising information window, in this messagewindow, plays described promotional literature, and said promotional literature comprises literal, animation, at least one item of link information.
The media play system that the embodiment of the invention provides can be applied among the method embodiment two of aforementioned correspondence, and details repeat no more at this referring to the description of the foregoing description two.
Embodiment six
Fig. 6 shows the concrete structure block diagram of the media play system that the embodiment of the invention six provides, and for the ease of explanation, only shows the part relevant with the embodiment of the invention.This media play system can be the unit that is built in software unit, hardware cell or software and hardware combining in server or the media broadcast terminal.In the present embodiment, described system comprises remote server 1 and media broadcast terminal 2, and this remote server 1 comprises media data source service unit 64, and association is provided with unit 62, and this media broadcast terminal 2 comprises: connect and set up unit 61 and broadcast unit 63.
Wherein, connect set up being connected among function that unit 61, association be provided with unit 62 and broadcast unit 63 and the embodiment four set up unit 41, the related unit 42 that is provided with is identical with broadcast unit 43, repeat no more at this.
Concrete; Said program source comprises a plurality of frame data bags; The setting of said frame data bag comprises the extend information of program commercial information source address or promotional literature id information; Said association is provided with unit 62 and comprises: second association is provided with module 621, and this module is used for program commercial information source address or the promotional literature id information corresponding according to object scene, in the extend information of the frame data bag that object scene belongs to, described related information is set.
Further, broadcast unit 63 comprises: related detection module 631, storage judge module 632, advertisement insmod 633, ad store module 634 and ad playing module 635.
Wherein, related detection module 631, advertisement insmod and 633 insmod 432 identically with ad playing module 433 with the function of ad playing module 635 and related detection module 431, advertisement among the embodiment four, repeat no more at this.
Concrete, ad store module 634 is used to be provided with promotional literature buffer memory space, and is stored in the promotional literature that is written in the described buffer memory space temporarily;
Storage judge module 632; Be used for inquiring about the program commercial information source whether said buffer memory space stores corresponding object scene; If have; Then from the buffer memory memory space, be written into and said object scene corresponding advertisement file, otherwise obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
Further, said broadcast unit 63 also comprises:
Advertising information window is provided with module, is used to be provided with advertising information window, in this messagewindow, plays described promotional literature, and said promotional literature comprises literal, animation, at least one item of link information.
The media play system that the embodiment of the invention provides can be applied among the method embodiment three of aforementioned correspondence, and details repeat no more at this referring to the description of the foregoing description three.
It should be noted that among the said system embodiment that each included unit is just divided according to function logic, but is not limited to above-mentioned division, as long as can realize function corresponding; In addition, the concrete title of each functional unit also just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
Embodiment seven
The present invention also provides a media broadcast terminal, and with reference to Fig. 4, this media broadcast terminal comprises: connect and set up unit 41 and broadcast unit 43.
Wherein, connect and set up unit 41, be used for connecting transmission program source and program commercial information source data with remote server;
Broadcast unit 43 is used to play said program source, when being played to the object scene of said program source, according to described related information, triggering and plays said promotional literature.
Concrete, said broadcast unit 43 comprises: related detection module 431, advertisement insmod 432 and ad playing module 433.
Wherein, related detection module 431 is used for decoding and plays said program source data and the described related information of real-time detection;
Advertisement insmods 432, is used for being written into the correspondent advertisement file according to related information related program commercial information source address or promotional literature id information;
Ad playing module 433 is used to play said promotional literature.
Need to prove; Described related information specifically can be object scene in program source or the program commercial information source and ad playing contingency table, the time point information, the described time point information and the corresponding program commercial information source address or the related information of promotional literature id information that occur when in this object scene and ad playing contingency table, storing each object scene in playing programs.
Described related information can also for; Said program source comprises a plurality of frame data bags; The setting of said frame data bag comprises the extend information of program commercial information source address or promotional literature id information; Program commercial information source address or the promotional literature id information corresponding according to object scene are provided with described related information in the extend information of the frame data bag that object scene belongs to.
The medium media broadcast terminal that the embodiment of the invention provides can be applied among each embodiment of method, system of aforementioned correspondence, and details repeat no more at this referring to the description of the foregoing description one to embodiment six.
In addition; One of ordinary skill in the art will appreciate that all or part of step that realizes in above-mentioned each embodiment method is to instruct relevant hardware to accomplish through program; Corresponding program can be stored in the computer read/write memory medium; Described storage medium is like ROM/RAM, disk or CD etc.
The above is merely preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of within spirit of the present invention and principle, being done, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.

Claims (15)

1. the display packing of an advertisement is characterized in that, said method comprises:
Set up the data source remote service, said data source comprises program source and program commercial information source, and said program source comprises at least one scene, and said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature;
Incidence relation according to said promotional literature and said object scene is provided with related information;
Connect transmission program source and program commercial information source data with remote server;
Play said program source, when being played to the object scene of said program source,, triggering and play said promotional literature according to described related information.
2. the method for claim 1; It is characterized in that; Also comprise object scene and ad playing contingency table in said program source or the program commercial information source, store the time point information that each object scene occurs in said object scene and the ad playing contingency table when playing programs;
In said broadcast contingency table, described related information is set with corresponding program commercial information source address or promotional literature id information according to described time point information.
3. the method for claim 1 is characterized in that, said program source comprises a plurality of frame data bags, and the setting of said frame data bag comprises the extend information of program commercial information source address or promotional literature id information;
Program commercial information source address or the promotional literature id information corresponding according to object scene are provided with described related information in the extend information of the frame data bag that object scene belongs to.
4. according to each described method of claim 1 to 3, it is characterized in that the said program source of said broadcast when being played to the object scene of said program source, according to described related information, triggering the step of playing said promotional literature and comprises:
Decoding is also play said information source data and is detected described related information in real time;
Program commercial information source address or promotional literature id information according to related in the related information are written into the correspondent advertisement file;
Play said promotional literature.
5. method as claimed in claim 4 is characterized in that, connects with remote server said; After the step of transmission program source and program commercial information source data; Playing said program source, when being played to the object scene of said program source, according to described related information; Trigger and play before the said promotional literature step, said method also comprises:
Promotional literature buffer memory space is set, and is stored in the promotional literature that is written in the described buffer memory space temporarily;
Said before said advertising message source address related in according to related information or promotional literature ID are written into correspondent advertisement file step, said method also comprises:
Inquire about the promotional literature that whether stores corresponding object scene in the said buffer memory space; If have; Then from the buffer memory memory space, be written into and said object scene corresponding advertisement file, otherwise obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
6. method as claimed in claim 4 is characterized in that, the said promotional literature step of said broadcast comprises:
Advertising information window is set, in this messagewindow, plays described promotional literature, said promotional literature comprises literal, animation, at least one item of link information.
7. a media play system is characterized in that, said system comprises remote server and media broadcast terminal,
Wherein said remote server comprises:
The media data source service unit; Be used to provide the data source remote service, said data source comprises program source and program commercial information source, and said program source comprises at least one scene; Said scene comprises at least one object scene, and said program commercial information source comprises at least one promotional literature;
Association is provided with the unit, is used for according to the incidence relation of said promotional literature and said object scene related information being set;
Said media broadcast terminal comprises:
Connect and set up the unit, be used for connecting, transmission program source and program commercial information source data with remote server;
Broadcast unit is used to play said program source, when being played to the object scene of said program source, according to described related information, triggering and plays said promotional literature.
8. system as claimed in claim 7; It is characterized in that; Also comprise object scene and ad playing contingency table in said program source or the program commercial information source; Store the time point information that each object scene occurs in said object scene and the ad playing contingency table when playing programs, said association is provided with the unit and also comprises:
First association is provided with module, is used at said broadcast contingency table described related information being set with corresponding program commercial information source address or promotional literature id information according to described time point information.
9. system as claimed in claim 7 is characterized in that, said program source comprises a plurality of frame data bags, and the setting of said frame data bag comprises the extend information of program commercial information source address or promotional literature id information, and said association is provided with the unit and also comprises:
Second association is provided with module, is used for program commercial information source address or the promotional literature id information corresponding according to object scene, in the extend information of the frame data bag that object scene belongs to, described related information is set.
10. system as claimed in claim 7 is characterized in that, said broadcast unit comprises:
Related detection module is used for decoding and plays said program source data and the described related information of real-time detection;
Advertisement insmods, and is used for being written into the correspondent advertisement file according to related information related program commercial information source address or promotional literature id information;
The ad playing module is used to play said promotional literature.
11. system as claimed in claim 10 is characterized in that, said broadcast unit also comprises:
The ad store module is used to be provided with promotional literature buffer memory space, and is stored in the promotional literature that is written in the described buffer memory space temporarily;
The storage judge module; Be used for inquiring about the program commercial information source whether said buffer memory space stores corresponding object scene; If have; Then from the buffer memory memory space, be written into and said object scene corresponding advertisement file, otherwise obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
12. system as claimed in claim 7 is characterized in that, said broadcast unit also comprises:
Advertising information window is provided with module, is used to be provided with advertising information window, in this messagewindow, plays described promotional literature, and said promotional literature comprises literal, animation, at least one item of link information.
13. a media broadcast terminal is characterized in that, described media broadcast terminal comprises:
Broadcast unit is used for the broadcast program source, when being played to the object scene of said program source, according to described related information, triggering and plays said promotional literature.
14. media broadcast terminal as claimed in claim 13 is characterized in that, said broadcast unit comprises:
Related detection module is used for decoding and plays said program source data and the described related information of real-time detection;
Advertisement insmods, and is used for being written into the correspondent advertisement file according to related information related program commercial information source address or promotional literature id information;
The ad playing module is used to play said promotional literature.
15. media broadcast terminal as claimed in claim 14 is characterized in that, said broadcast unit also comprises:
The ad store module is used to be provided with promotional literature buffer memory space, and is stored in the promotional literature that is written in the described buffer memory space temporarily;
The storage judge module; Be used for inquiring about the program commercial information source whether said buffer memory space stores corresponding object scene; If have; Then from the buffer memory memory space, be written into and said object scene corresponding advertisement file, otherwise obtain and be written into and said object scene corresponding advertisement file through the program commercial information source of remote server.
CN2012102851150A 2012-08-10 2012-08-10 Display method, media play system and media play terminal of advertisements Pending CN102843583A (en)

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CN107155116A (en) * 2017-06-19 2017-09-12 环球智达科技(北京)有限公司 The method for obtaining video/audio
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