CN107633021A

CN107633021A - A kind of dispensing of graph text information, generation method and device

Info

Publication number: CN107633021A
Application number: CN201710737844.8A
Authority: CN
Inventors: 雷平
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2012-12-19
Filing date: 2012-12-19
Publication date: 2018-01-26
Also published as: CN103885951A; CN103885951B

Abstract

All very cumbersome to solve the renewal of graph text information and manufacturing process this application provides a kind of dispensing of graph text information, generation method and device, it is long to expend the time, it is less efficient the problem of.Described put-on method includes：The graph text information request of the page is received, wherein, include Transfer Parameters in the graph text information request；User profile in Transfer Parameters, it is determined that corresponding metadata information；According to the template type in the Transfer Parameters, corresponding template is obtained from ATL, wherein, the templates of several different templates types is stored with the ATL, the template type is corresponding with the format information of element in element database；According to the metadata information and template, the element with corresponding format information is obtained in element database, wherein, the elements of some different-format information is stored with the element database；The template and element are delivered to the page.

Description

A kind of dispensing of graph text information, generation method and device

Technical field

The application is related to internet graph text information technology, more particularly to the put-on method and device of a kind of graph text information, And the generation method and device of a kind of graph text information.

Background technology

With the development of network, more and more various graph text information is launched in network, for example, utilizing the horizontal stroke on website The methods of width, text link, multimedia, graph text information is published or issued in internet, passes through network delivery to Internet user.

The graph text information refers to the information for having picture also to have word.In the prior art when making graph text information, First, template, the content to be launched in manual confirmation template are designed by graph text information creative making person, and makes corresponding figure Literary information picture and official documents and correspondence, then the graph text information picture and official documents and correspondence are write to the relevant position of template, are finally fabricated to one The complete graph text information of branch.In user's webpage clicking, can obtains corresponding graph text information, and is illustrated in webpage.

But in the above method, all fixations of each graph text information are made, and therefore, are launched to renewal Graph text information, it is necessary to make a new graph text information.Launched to make a new intention, it is necessary to set again Template is counted, then makes and adds corresponding graph text information picture and official documents and correspondence.The renewal of graph text information and manufacturing process are all very It is cumbersome, expend the time it is long, it is less efficient.

The content of the invention

This application provides a kind of put-on method of graph text information and device, to solve the renewal of graph text information and make Journey all very it is cumbersome, expend the time it is long, it is less efficient the problem of.

Accordingly, present invention also provides a kind of generation method of graph text information and device, and a kind of graph text information Jettison system.

In order to solve the above problems, this application discloses a kind of put-on method of graph text information, including：

The graph text information request of the page is received, wherein, include Transfer Parameters in the graph text information request；

User profile in Transfer Parameters, it is determined that corresponding metadata information；

According to the template type in the Transfer Parameters, corresponding template is obtained from ATL, wherein, the ATL In be stored with the templates of several different templates types, the template type is corresponding with the format information of element in element database；

According to the metadata information and template, the element with corresponding format information is obtained in element database, wherein, institute State the element that some different-format information are stored with element database；

The template and element are delivered to the page.

Accordingly, disclosed herein as well is a kind of generation method of graph text information, including：

Graph text information request is sent during page rendering, wherein, include user profile and template in the graph text information request Type；

Receive the template and element of feedback；

The graph text information being made up of the template and element is launched onto the relevant position of the page.

Accordingly, disclosed herein as well is a kind of delivery device of graph text information, including：

Request receiving module, the graph text information for receiving the page are asked, wherein, include biography in the graph text information request Pass parameter；

Analysis module, for the user profile in Transfer Parameters, it is determined that corresponding metadata information；

First acquisition module, for the template type in the Transfer Parameters, corresponding mould is obtained from ATL Plate, wherein, the templates of several different templates types, the template type and element in element database are stored with the ATL Format information it is corresponding；

Second acquisition module, for according to the metadata information and template, being obtained in element database to have corresponding format The element of information, wherein, the elements of some different-format information is stored with the element database；

Putting module, for the template and element to be delivered into the page.

Accordingly, disclosed herein as well is a kind of generating means of graph text information, including：

Sending module, graph text information request is sent during for page rendering, wherein, comprising using in the graph text information request Family information and template type；

Feedback reception module, for receiving the template and element of feedback；

Page putting module, the graph text information for will be made up of the template and element are launched to the relevant position of the page On.

Accordingly, disclosed herein as well is a kind of jettison system of graph text information, including：Client and server；

The server, including：

Request receiving module, the graph text information for receiving when the front opening page are asked, wherein, the graph text information request In include Transfer Parameters；

Feedback module, for the template and element to be delivered into the page；

The client, including：

Compared with prior art, the embodiment of the present application comprises at least following part or all of advantage：

First, in the embodiment of the present application, different graph text informations can be shown when user opens a page every time, this be because Can be according to the graph text information request structure graph text information of the page for the application.Wherein, transmission is included in the graph text information request Parameter, different Transfer Parameters can determine different graph text informations, specifically can according to the user profile in Transfer Parameters, It is determined that corresponding metadata information.And according to the template type in the Transfer Parameters, corresponding mould is obtained from ATL Plate.Then the element with corresponding format information can be obtained, by institute in element database according to the metadata information and template State template and element is delivered to the page.The element and template may be constructed graph text information, therefore in the embodiment of the present application Graph text information fixation makes, can as the opening of the page makes and launches graph text information, the renewal of graph text information with Manufacturing process, the consuming time is shorter, and efficiency is higher.

Secondly, in order to reduce the analysis time of user profile, metadata information is obtained as early as possible, can also be previously according to user Identity information and behavioral data, it is determined that and storing the metadata information of user.So that when launching graph text information to the user, It can be determined according to identity information, and find the metadata information of corresponding storage, improve the efficiency of analysis, while metadata information Meet the demand of user, therefore the graph text information for meeting user's request can be produced, can effectively improve graph text information Clicking rate.

Again, the embodiment of the present application is when analyzing behavior, the webpage that can be browsed according to picture and text type to user Data carry out statistic of classification, so as to determine the accounting of the concern degrees of data of each picture and text type according to the quantity of each web data, from And cause concern degrees of data more to have emphasis, there can also be the acquisition of emphasis when subsequently obtaining element, therefore can produce Meet the graph text information of user's request, clicking rate can be improved.

Again, if failing according to classification of the picture and text type to web data, browsed same web page data can be searched Similar users, the behavioural habits of similar users, demand can get the attention rate of the similar users than more consistent Data, as the concern degrees of data of the user, therefore the graph text information for meeting user's request can be produced, can equally had Improve clicking rate in effect ground.

Again, if the concern degrees of data of user can not be determined, it can also obtain and predefine common concern degrees of data, as The metadata information of the user.Wherein, concern degrees of data is that the behavior to each user carries out analyzing acquisition jointly, therefore jointly Concern degrees of data has the characteristic generally adapted to, meets the behavioural habits of most users, therefore can produce and meet user's need The graph text information asked, it can equally reach the purpose for improving clicking rate.

Again, can be obtained wherein for the situation that picture and text classification described in concern degrees of data is more in the embodiment of the present application Top N, so as to there is the acquisition element of emphasis, produce the graph text information for meeting user's request.

Again, graph text information request can be sent in the embodiment of the present application during page rendering, in the graph text information request Including making user profile and template type needed for graph text information so that server can be according to the user profile and template Type obtains element and template.Subsequent page can receive the template and element, and will be made up of the template and element Graph text information launch to the graph text information on the relevant position of the page, show real-time manufacturing completion in the page.

Brief description of the drawings

Fig. 1 is a kind of put-on method flow chart of graph text information described in the embodiment of the present application；

Fig. 2 is the metadata information acquisition methods flow chart of user described in the embodiment of the present application；

Fig. 3 is the determination method flow diagram that degrees of data is paid close attention to described in the embodiment of the present application；

Fig. 4 is element acquisition methods flow chart described in the embodiment of the present application；

Fig. 5 is a kind of generation method flow chart of graph text information described in the embodiment of the present application；

Fig. 6 is a kind of delivery device structure chart of graph text information of the embodiment of the present application；

Fig. 7 be graph text information described in the embodiment of the present application delivery device in metadata information preset module structure chart；

Fig. 8 be graph text information described in the embodiment of the present application delivery device in the second acquisition module structure chart；

Fig. 9 is a kind of generating means structure chart of graph text information described in the embodiment of the present application；

Figure 10 is a kind of jettison system structure chart of graph text information described in the embodiment of the present application.

Embodiment

It is below in conjunction with the accompanying drawings and specific real to enable the above-mentioned purpose of the application, feature and advantage more obvious understandable Mode is applied to be described in further detail the application.

Each graph text information all fixations in the prior art are made, and therefore, believe to update launched picture and text Breath, it is necessary to make a new graph text information.Launched to make a new graph text information, it is necessary to redesign Template, then make and add the picture and official documents and correspondence of corresponding graph text information.The renewal of graph text information and manufacturing process are all very It is cumbersome, expend the time it is long, it is less efficient.

This application provides a kind of put-on method of graph text information, can be made according to graph text information request, it is different Transfer Parameters can produce different graph text informations, the renewal of graph text information and manufacturing process, it is shorter to expend the time, efficiency It is higher.

In the embodiment of the present application, graph text information can be collectively formed by template and element, and template may include size and layout Deng, and element specifically may include picture, official documents and correspondence etc., and picture, official documents and correspondence can also further comprise that picture and text type, form etc. are believed Breath.For example, a kind of related data of graph text information therein is as shown in table 1：

Table 1

Further, the element can also include and the picture or official documents and correspondence associated link address, the chained address Webpage corresponding to graph text information can be specifically directed towards, so that when user clicks on the picture or official documents and correspondence in graph text information, can be with Pass through webpage corresponding to the chained address access of association.

Wherein, the size under template refers to the size of template, and in template the position of each element size.Under template Layout refer to the layout of the position of each element in template, i.e., the placement regulation of the position of each element in template.

Various templates are distinguished using template type in the embodiment of the present application, the template type is common certainly by size and layout It is fixed, therefore size and layout are associated with each other.

For example, template size is 5*5cm, the position size of picture is 5*3cm in template, the position size of official documents and correspondence in template 5*2cm, then the layout of the template can be middle display picture, and both sides show official documents and correspondence, and the official documents and correspondence on both sides respectively accounts for 5*1cm, from And form a kind of template type.The layout of template can also be that the left side shows that (left figure is right in such as table 1 for display official documents and correspondence on the right of picture Word), or, the right display picture left side display official documents and correspondence, so as to form other two kinds of template types.

The format information refers to the form of picture and official documents and correspondence, for example, the size of picture, the font of word in official documents and correspondence Deng.In the embodiment of the present application, the size of template and the format information of element are corresponding, as the size of picture can not be more than, template The size of the middle position for placing picture, for example, the size for placing the position of picture is 5*3cm, then picture will be equal to or slightly less than 5*3cm.Therefore, the format information and the template type have corresponding relation.

The picture and text type refers to the field belonging to element, such as picture and text type is grouped by sector, then includes：Purchase Thing, game, news etc., it can also be divided by industry keyword, such as clothes, shoes, electronic product etc..

In the embodiment of the present application, template can be stored in ATL, element is stored in element database, then the template The template of several different templates types is stored with storehouse, the element of some different-format information is stored with the element database, The template type is corresponding with the format information of element in element database.

Reference picture 1, which show a kind of put-on method flow chart of graph text information described in the embodiment of the present application.

Step 101, the graph text information request of the page is received, wherein, include Transfer Parameters in the graph text information request.

When user opens some page, graph text information position is included in the page, the graph text information position is to show in the page Show the position of graph text information, then graph text information position can send graph text information and ask to the server for making graph text information.

Corresponding server can receive the graph text information request of the page, wherein, it can include and pass in the graph text information request Parameter is passed, the Transfer Parameters specifically may include：User profile and template type etc..The user profile is used for make picture and text Element needed for information provides foundation, i.e., can determine to obtain which kind of member usually makes graph text information according to the user profile. The template type is the size and pattern of the template for the graph text information to be made, such as the right word of left figure, the and for example lower word of upper figure Deng, and for example picture size, the size of word, font etc..

Step 102, the user profile in the Transfer Parameters, it is determined that corresponding metadata information.

The Transfer Parameters include user profile, and server can obtain the biography after graph text information request is received The user profile in parameter is passed, and the user profile in the Transfer Parameters is analyzed, can be determined correspondingly by analysis Metadata information.

Wherein, the metadata information is one of follow-up foundation of element for obtaining and forming graph text information, i.e., according to first number It is believed that breath can determine to obtain which kind of member usually makes graph text information, such as the element that clothes are related, or the element that game is related.

Step 103, the template type in the Transfer Parameters, corresponding template is obtained from ATL.

The Transfer Parameters include template type, and therefore, server can obtain institute after graph text information request is received The template type passed in parameter is stated, corresponding template is then obtained from ATL.

For example, the template type correspondingly-sized is A, it is laid out as the template of the right word of left figure, then acquisition corresponding template type.

Step 104, according to the metadata information and template, the member with corresponding format information is obtained in element database Element.

According to metadata information obtained above, it may be determined that obtain the member which kind of element obtains which kind of picture and text type Element, and then pass through the element of which kind of format information of template determination acquisition.Wherein, the element can include official documents and correspondence and picture.

For example, the picture and text type of element can be determined by metadata information, the specially related element of clothes, Ran Houtong The format information that template determines element is crossed, if the size of template is A, is laid out as the right word of left figure, then the format information of element is Song Word uses the Song typeface in body, a, i.e. official documents and correspondence, and the size of picture and official documents and correspondence is a.

Wherein, the official documents and correspondence and picture can be with associated link address, so that subsequently showing that picture and text are believed in webpage During breath, the chained address can be triggered by clicking on the official documents and correspondence or picture, it is corresponding so as to access corresponding page browsing Product.

Step 105, the template and element are launched and arrives the page.

It is above-mentioned get template and element after, the template and element can be launched onto the page, so as to The graph text information being made up of the template and element is shown in the page.

In the embodiment of the present application, the template and element can be delivered to the page, then at the page by described in Template and element combinations are shown into graph text information in the page；Can also be by the template and element combinations into graph text information, so The graph text information is launched afterwards and arrives the page, so as to directly display the graph text information.

In summary, in the embodiment of the present application, different graph text informations can be shown when user opens a page every time, this It is because the application can be according to the graph text information request structure graph text information of the page.Wherein, included in the graph text information request Transfer Parameters, different Transfer Parameters can determine different graph text informations, specifically can be according to the user in Transfer Parameters Information, it is determined that corresponding metadata information.And according to the template type in the Transfer Parameters, obtained from ATL corresponding Template.Then the element with corresponding format information can be obtained in element database according to the metadata information and template, The template and element are delivered to the page.The element and template may be constructed graph text information, therefore the application is implemented Graph text information not make by fixation in example, can be as the opening of the page makes and launches graph text information, and graph text information is more New and manufacturing process, the consuming time is shorter, and efficiency is higher.

In the embodiment of the present application, the user profile includes：Include the data cached of user behavior information.

Graph text information can be sent in graph text information position to ask to server, due to being often stored with the caching of browser User's browses record, can be used for the behavior for analyzing user, determines the focus of user, i.e., event interested, therefore, if Detect and the data cached of user behavior information is included in the browser for opening the page, then graph text information position can get described It is data cached, and data cached as user profile it is sent to server using described.

Optionally, the user profile described in step 102 in Transfer Parameters, it is determined that corresponding metadata information, including：

Analyzed by the data cached behavior to user, the concern degrees of data of the user is determined, as right The metadata information answered.

It is described it is data cached in can preserve the record that user's history browses webpage, that is, save the behavior letter of corresponding user Breath, thus can to it is described it is data cached in user behavior analyze, using analysis result as metadata information.Therefore, The focus of user is recognized that according to the metadata information, i.e. user is interested in which things, for example, caching The page data of the network game correlation more than comparison is preserved in data, then illustrates that the user is relatively more interesting to network game.

After the focus for recognizing user, user is than more sensitive to the focus, is recommended and the pass if user The related graph text information of note point, the probability that user clicks on is just higher, therefore, corresponding user's pin can be obtained by above-mentioned analysis Concern degrees of data to recommending graph text information, can be using the concern degrees of data as corresponding metadata information.The then concern Degrees of data can be as the recommendation foundation for recommending graph text information to user.

Wherein, the concern degrees of data refers to degree of concern of the user to certain class things, can be by user behavior Analysis obtain.In the embodiment of the present application, the concern degrees of data can be i.e. user's pin for recommending graph text information Degree of concern to recommending all kinds of specifying informations in graph text information.For example, user's once browsed shopping class is drawn by analysis Website, wherein, the webpage on skirt has 10, and the webpage on shorts has 6, and the webpage on shirt has 4, then is directed to The recommendation graph text information for class of doing shopping, it is 50%, 30% and 20% respectively for the degree of concern of skirt, shorts and shirt.Then The concern degrees of data of the user can be formed according to these analysis results.

In summary, user profile described in the embodiment of the present application is included comprising the data cached of user behavior information, because This can be analyzed the behavior of user, to determine metadata information.Therefore metadata information more meets the demand of user, energy Enough effective clicking rates for improving graph text information.

In actual treatment, certain influence may be produced to efficiency to data cached progress analysis in real time, the application is real Example is applied in order to fast and accurately obtain metadata information, can also carry out following methods.

Reference picture 2, give the metadata information acquisition methods flow chart of user described in the embodiment of the present application.

Step 201, the identity information and behavioral data of user is obtained in advance.

Wherein, the identity information is a kind of data for identifying user, for example, the pertinent registration letter of website registered user Breath, including：User name, mailbox etc., it is also possible to including address, phone etc..And for example, user IP (Internet Protocol, Network interconnection agreement) address, NIC address etc..

The behavioral data is the data for identifying user behavior, for example, user in a certain website to browse track i.e. clear The related data for each webpage look at, and for example, user behavior information it is data cached, browse each website including a certain user Related data.

In the embodiment of the present application, the identity information and behavioral data of user can user's Website login, access webpage when, Server is sent to as Transfer Parameters, so that server can get corresponding identity information and behavioral data.

Step 202, analyzed using behavior of the behavioral data to user, determine the concern number of degrees of the user According to.

Then can be analyzed using behavior of the behavioral data to user, for example, to each info web in behavioral data Classified, counted, determine the concern degrees of data of the user, herein analysis method and the above-mentioned caching for including behavioural information The analysis method of data is basically identical, therefore repeats no more.

Step 203, the user is identified using identity information, and using the concern degrees of data of the user as the user Metadata information and stored.

One user can be identified by the identity information, it is above-mentioned analyze the concern degrees of data after, can will The concern affected metadata information for the user of degrees of data, the identity information of user is associated and stored with metadata information In the server.

After the metadata information of each user is stored with server, it can be found by the identity information of user corresponding Metadata information, then the user profile can include the identity information of user.

The then user profile described in step 102 in Transfer Parameters, it is determined that corresponding metadata information, including：

Using user corresponding to the identity information determination of the user；Search the metadata information of the user of storage.

Server obtains the identity information of user from the user profile of Transfer Parameters, can be true by the identity information The fixed user that it is identified, it then can find the metadata information of the user stored in server.

In summary, in order to reduce the analysis time of user profile, metadata information is obtained as early as possible, can also be previously according to The identity information and behavioral data of user, it is determined that and storing the metadata information of user.So as to launch picture and text letter to the user It during breath, can be determined according to identity information, and find the metadata information of corresponding storage, improve the efficiency of analysis, while first number It is believed that breath meets the demand of user, therefore the graph text information for meeting user's request can be produced, can effectively improve picture and text The clicking rate of information.

Reference picture 3, which show the determination method flow diagram that degrees of data is paid close attention to described in the embodiment of the present application.

In the embodiment of the present application, it is clear that user's online is have recorded in the behavioral data and data cached comprising user behavior The track look at, therefore behavior of the behavior of user including browsing webpage.The then behavior to user is analyzed, it is determined that described The concern degrees of data of user, is specifically included：

Step 301, the web data that user browses is obtained.

The track that user surfs the web is have recorded in behavioral data and data cached comprising user behavior, therefore includes use The web data that family browses, the web data can be obtained.

Step 302, the web data is classified according to picture and text type, and counted respectively per a kind of web data Quantity.

Because the web data may cover various aspects, for example, webpage, network game class website comprising shopping class website Webpage of webpage, the webpage of news website and video website etc., therefore, first had to when can analyze the web data Classified, web data can specifically be made a distinction according to the picture and text type of element in graph text information so that Yong Huhang The classification of classification and element for data is consistent, then the classification also with element of classifying in the metadata information analyzed is kept Unanimously, so as to subsequently according to the picture and text type for being assured that element during metadata information acquisition element by metadata information.

Then the quantity of each off line page data of picture and text type is counted respectively.Pass through above-mentioned processing method, it is possible to The behavior of user is analyzed, including which webpage user has browsed, and can determine that the webpage that user browses is interested by quantity Degree etc..

Step 303, the quantity according to such web data, the concern degrees of data of the user is calculated；

The concern number of degrees of the user to all kinds of picture and text types subsequently can be determined according to the quantity of all kinds of web datas According to.

For example, web data is the webpage of class website of doing shopping, the picture and text type related to shopping class including skirt, trousers, Shirt, overcoat etc..When the web data is classified and counted, count has 10 on the webpage of skirt, on short The webpage of trousers has 6, and the webpage on shirt has 4.Concern degrees of data can be then got according to the quantity of web data, is closed The picture and text type of note has skirt, trousers and shirt.

Can also calculate the percentage of each web data in specific processing respectively, and according to percentage be ranked up with It is determined that to focusing particularly on degree to picture and text type, ranking such as from high to low is skirt 50%, shorts 30% and shirt 20%. So the user is that concern skirt accounts for 50% successively for the concern degrees of data of picture and text type, and concern shorts account for 30%, concern lining Shirt accounts for 20%.

Therefore the information such as the quantity of web data, percentage can also be added to concern degrees of data in the embodiment of the present application In, the application is not construed as limiting to this.

Preferably, the picture and text type includes：Industry or industry keyword.Then according to such webpage number described in step 303 According to quantity, calculate the concern degrees of data of the user, including：

The quantity of web data corresponding to foundation every profession and trade, the ranking of the industry of user's concern is determined, as described The concern degrees of data of user；Or, the quantity according to web data corresponding to every profession and trade keyword, determine the row that the user pays close attention to The ranking of industry keyword, the concern degrees of data as the user.

If the embodiment of the present application picture and text type is industry (or industry keyword), can determine every profession and trade (or industry close Keyword) corresponding to web data quantity, so as to by count determine the user pay close attention to industry (or industry keyword), and To the degree of concern of every profession and trade (or industry keyword).So as to obtain the industry (or industry keyword) of user's concern Ranking, the concern degrees of data as the user.

Wherein, the industry can determine according to demand, and such as comprehensive website, the industry can be new News, amusement, physical culture and finance and economics etc.；And for example for shopping type website, the industry can be women's dress, men's clothing, digital product and General merchandise product etc..Therefore, corresponding industry keyword is also different and distinct because of industry.

Do not limited for the sorting technique of industry, and the determination method of corresponding industry keyword in the embodiment of the present application It is fixed.

In summary, the embodiment of the present application can browse when analyzing behavior according to picture and text type to user Web data carries out statistic of classification, so as to determine accounting for for the concern degrees of data of each picture and text type according to the quantity of each web data Than that so that concern degrees of data more has emphasis, can also have the acquisition of emphasis when subsequently obtaining element, therefore can make The graph text information for meeting user's request is made, clicking rate can be improved.

Sometimes the web data of user may mismatch with picture and text type, can not be classified according to picture and text type, for Following method is provided in such a situation the embodiment of the present application：

If failing according to classification of the picture and text type to web data, the similar use of browsed same web page data is searched Family, the concern degrees of data of the similar users is got, the concern degrees of data as the user.

If the web data mismatches with picture and text type, i.e., fail according to classification of the picture and text type to web data, this When the other users of browsed same web page data, the phase as the user according to the web data of the user, can be searched Like user.

Wherein, the identical web data can refer to same webpage, can also refer to the webpage in web data and belong to same One website.If the browsed identical web data of two users, illustrates that the two users have similar behavioural habits, this The similar users of two users other side each other, the behavior number of its similar users can be simulated by the behavioral data of a user According to, therefore the concern degrees of data of the similar users can be subsequently got, can be as the concern degrees of data of the user.

For example, if the data cached middle web data of user 1 is the webpage of military website, do not pushed away for the web data Graph text information is recommended, therefore, the user 2 of the webpage of the same browsed military website can be searched, then user 2 is the phase of user 1 Like user, concern degrees of data of the user 2 for recommendation graph text information, it is possible to the concern degrees of data as user 1.

Certainly, because user is relatively more, it is thus possible to which needs match similar users from multiple users, therefore can will The more user of similar behavior is as similar users.For example, it is described it is data cached in include the webpages of A network games, B news websites Webpage, then the similar users of browsed same type webpage can be searched by corresponding to.

Such as the webpage of the browsed A network games of user x1, the webpage of C news websites；The webpage of the browsed A network games of user x2, B are new Hear the webpage of website, then user x2 with the behavior of the data cached corresponding user than more consistent, therefore using user x2 as institute The similar users of data cached corresponding user are stated, the similar users, i.e. user x2 concern degrees of data can be got.

In summary, if failing according to classification of the picture and text type to web data, browsed same web page can be searched The similar users of data, the behavioural habits of similar users, demand can get the pass of the similar users than more consistent Degrees of data is noted, as the concern degrees of data of the user, therefore the graph text information for meeting user's request can be produced, equally may be used To effectively improve clicking rate.

Sometimes, user just may be cleared up the caching of browser, not the caching number comprising user behavior information According to can not now be analyzed according to behavior of the caching to the user, it is also possible to the member of a certain user is not stored in server Data message.For this kind of user that metadata information can not be determined by behavioural analysis, the application is also previously determined user Common concern degrees of data.

The common concern degrees of data refers to the concern degrees of data that each user is applicable jointly in network, is by network In each user behavior carry out comprehensive analysis after obtain, therefore the common concern degrees of data have it is higher universal Property, each user is all suitable for, therefore, higher clicking rate still can be obtained when recommending graph text information.

For example, when picture and text type is shopping class, then the hot product in the class website that can be done shopping with periodic statistical, and to institute State product and carry out the common concern degrees of data that ranking forms the user for the product for being directed to shopping class.All users may wherein be included To the data such as quantity, ratio of various product purchase, collection, common concern journey of the user to various product may thereby determine that Degree.

Common note degrees of data such as each picture and text type is followed successively by after sorting：Women's dress accounts for 20%, and digital product accounts for 18%, life Articles for use account for 12%, and men's clothing accounts for 10%, and sports apparatus accounts for 10%, and food accounts for 8%, and accessories account for 7%, and case and bag account for 7%, jewelry 5% with And other products account for 3%.

Therefore, metadata information is not stored according to user determined by the identity information of user, then by common attention rate Metadata information of the data as the user.

If detecting, the user profile does not include the data cached of user behavior information, so that the user can not be determined Concern degrees of data, or there is no the identity information of user in user profile so that the concern degrees of data of the user can not be determined, Or identity information in user profile be present, but do not deposited in the server using user determined by the identity information of user Metadata information is stored up, then can not now obtain the concern degrees of data of the user, therefore the preset common concern number of degrees can be obtained According to as this metadata information.

In summary, if the concern degrees of data of user can not be determined, it can also obtain and predefine common concern degrees of data, Metadata information as the user.Wherein, concern degrees of data is that the behavior to each user carries out analyzing acquisition jointly, therefore Common concern degrees of data has the characteristic generally adapted to, meets the behavioural habits of most users, therefore can produce and meet use The graph text information of family demand, it can equally reach the purpose for improving clicking rate.

Preferably, to make graph text information more meet user's request, therefore the element in element database can not be unalterable, because This embodiment of the present application also includes following methods：

The ranking of the industry of user's concern is periodically obtained, or obtains the ranking of the industry keyword of user's concern；Obtain institute Ranking related picture and/or official documents and correspondence are stated, as element renewal into element database.

, can also be simultaneously according to altogether when periodically determining the common concern degrees of data of each picture and text type in the embodiment of the present application The ranking of the industry of user's concern, and the ranking of the industry keyword of user's concern are determined with concern degrees of data.Therefore can be with The ranking of the industry of user's concern is periodically obtained, or obtains the ranking of the industry keyword of user's concern.

Further according to the ranking (or ranking of the industry keyword of user's concern) of the industry of user's concern, related figure is obtained Piece or official documents and correspondence, or picture and official documents and correspondence are obtained simultaneously, as element renewal into element database.So that the element in element database can Determined, and can regularly updated with the focused data according to user, more conform to the demand of user.

Reference picture 4, give element acquisition methods flow chart described in the embodiment of the present application.

In actual treatment, when classifying according to picture and text classification to web data, it is other that a variety of image-texts may be obtained Pay close attention to degrees of data, and the quantity for the graph text information that can be shown in graph text information position in webpage be it is limited, can not be to all kinds of passes Note degrees of data is recommended one by one, therefore also the concern degrees of data can be screened in the embodiment of the present application.

If metadata information is formed by paying close attention to degrees of data jointly, the step 104 is according to the metadata information And template, the element with corresponding format information is obtained in element database, including：

Step 401, the common concern degrees of data is ranked up, obtains the common concern degrees of data work for coming top N For the selection result.

When above-mentioned analysis web data is to determine to pay close attention to degrees of data, it can be determined simultaneously according to the quantity of webpage in web data The quantity of the common note degrees of data of each picture and text type or shared percentage.Therefore the common concern degrees of data can be carried out Sequence, the common concern degrees of data for coming top N is then obtained as the selection result, as the follow-up foundation for obtaining element.

For example, after upper example gets the common note degrees of data of each picture and text type, if N=3, the selection result got is Women's dress, digital product, daily necessities.And it is possible to the respective shared proportion of the common note degrees of data that screens, it is calculated Accounting in the selection result, then women's dress accounts for 20% in the common concern degrees of data before screening, and digital product accounts for 18%, life Articles for use account for 12%, therefore women's dress accounts for 40% in the selection result, and digital product accounts for 36%, and daily necessities accounts for 24%.

Wherein, the N can be determined by the graph text information position of the page, feed back to server by Transfer Parameters, can also There is server determination, the embodiment of the present application is not limited this.

Step 402, using the format information of element in template filter element database.

It is above-mentioned determine template after, because the format information of the template and element is corresponding, therefore can be according to template Screen the format information of element in element database.

Step 403, the element with the format information is obtained from element database using the selection result.

After the format information for determining element, the element with the format information can be obtained according to the selection result, wherein There is the common concern degrees of data of the picture and text type of screening, and its corresponding accounting in the selection result, therefore obtaining element When, it can determine to choose the quantity of element according to the accounting in each concern degrees of data.

Such as graph text information position will show 20 graph text informations, then the selection result according to the concern number of degrees, wherein women's dress account for 40% i.e. 8 graph text informations, computer accounts for 36% i.e. 7 graph text information and daily necessities accounts for 24% i.e. 5 graph text information, then can be with Element is obtained from element database according to above-mentioned accounting.

In actual treatment, the graph text information position of the page or server can precalculate the graph text information position picture and text to be shown The quantity of information, so as to according to the quantity determine displaying graph text information in, each graph text information to show how much, How many element obtained.

, can also be according to the row after above-mentioned screening after acquisition element when template and element combinations are fabricated into graph text information Sequence is shown successively, that is, in the graph text information of 20 shown, first 8 be women's dress graph text information, following 7 be computer picture and text Information, then 5 be daily necessities graph text information.

If metadata information is made up of the concern degrees of data of user, the step 104 is believed according to the metadata Breath and template, the element with corresponding format information is obtained in element database, including：

Concern degrees of data to the user is ranked up, and obtains the concern degrees of data for coming top N as the selection result； Using the format information of element in template filter element database；Being obtained using the selection result from element database has the form The element of information.

It is basically identical with the method described in above-mentioned Fig. 4 herein, therefore repeat no more.

In summary, can be obtained for the situation that picture and text classification described in concern degrees of data is more in the embodiment of the present application Top N therein, so as to there is the acquisition element of emphasis, produce the graph text information for meeting user's request.

Accordingly, the embodiment of the present application additionally provides a kind of generation method of graph text information.

Reference picture 5, which show a kind of generation method flow chart of graph text information described in the embodiment of the present application.

Step 501, graph text information request is sent during page rendering.

When user asks to open some page, page rendering can be carried out to generate the page, in render process, when being rendered into During graph text information position, graph text information can be sent and asked to the server for making graph text information, to ask the picture and text of real-time manufacturing to be believed Breath.

Wherein, user profile and template type are included in the graph text information request, for determining template and element.

Step 502, the template and element of feedback are received.

Then the template and element that can be fed back with the reception server, graph text information is may be constructed in the page by element and template Middle display.The constructive method of wherein described graph text information has two kinds：

1st, server generates.

Therefore, the template and element for receiving feedback, is specifically included：Receive the figure being made up of template and element of feedback Literary information.

Server can generate graph text information after obtaining template and element, then feed back to the page by described.

2nd, the page generates.

Certainly, the page can also only receive template and element, then be fabricated to the template and element at the page Graph text information.

Step 503, the graph text information being made up of the template and element is launched onto the relevant position of the page.

Then the graph text information that will can be made up of template and element, the relevant position to the page, i.e. graph text information are launched Position in, with the other information in the page be presented along to user.

In summary, graph text information request can be sent in the embodiment of the present application during page rendering, the graph text information please Ask including making user profile and template type needed for graph text information so that server can according to the user profile and Template type obtains element and template.Subsequent page can receive the template and element, and will be by the template and element The graph text information of composition is launched onto the relevant position of the page, and the graph text information that real-time manufacturing is completed is shown in the page.

Secondly, the graph text information can be completed by server, can also be completed by page animation, preparation method spirit It is living.

Reference picture 6, which show a kind of delivery device structure chart of graph text information described in the embodiment of the present application.

Accordingly, present invention also provides a kind of delivery device of graph text information, including：Request receiving module 11, analysis Module 12, the first acquisition module 13, the second acquisition module 14 and putting module 15, wherein：

Request receiving module 11, the graph text information for receiving the page are asked, wherein, included in the graph text information request Transfer Parameters；

Analysis module 12, for the user profile in Transfer Parameters, it is determined that corresponding metadata information；

First acquisition module 13, for the template type in the Transfer Parameters, obtained from ATL corresponding Template, wherein, the templates of several different templates types, the template type and member in element database are stored with the ATL The format information of element is corresponding；

Second acquisition module 14, for according to the metadata information and template, being obtained in element database to have corresponding lattice The element of formula information, wherein, the elements of some different-format information is stored with the element database；

Putting module 15, for the template and element to be delivered into the page.

In the embodiment of the present application, the user profile includes：Include the data cached of user behavior information；

The analysis module 12, specifically for being analyzed by the data cached behavior to user, it is determined that described The concern degrees of data of user, using concern degrees of data metadata information as corresponding to.

Reference picture 7, which show the preset mould of metadata information in the delivery device of graph text information described in the embodiment of the present application Block structural diagram.

In the embodiment of the present application, the delivery device of the graph text information also includes：Metadata information preset module 10, bag Include：

Acquisition submodule 101, for obtaining the identity information and behavioral data of user in advance；

Submodule 102 is analyzed, for being analyzed using behavior of the behavioral data to user, determines the user's Pay close attention to degrees of data；

Identify and sub-module stored 103, for identifying the user using identity information, and by the attention rate of the user Data as the user metadata information and stored.

In the embodiment of the present application, the user profile includes：The identity information of user；

The then analysis module 12, specifically for user corresponding to the identity information determination using the user；Lookup is deposited The metadata information of the user of storage.

In the embodiment of the present application, in addition to：Common attention rate preset module, divides for the behavior in advance to each user Analysis determines common concern degrees of data；

The then analysis module 12, it is additionally operable to not store metadata letter according to user determined by the identity information of user Breath, then pay close attention to metadata information of the degrees of data as the user using common.

In the embodiment of the present application, the element database according further to some different-format information of picture and text type classification storage member Element, the behavior of the user include the behavior for browsing webpage；The then analysis module 12, the net browsed specifically for obtaining user Page data；The web data is classified according to picture and text type, and counts the quantity per a kind of web data respectively；Foundation The quantity of such web data, calculate the concern degrees of data of the user.

In the embodiment of the present application, the analysis module 12, if being additionally operable to lose according to classification of the picture and text type to web data Lose, then search the similar users of browsed same web page data, the concern degrees of data of the similar users is got, as described The concern degrees of data of user.

In the embodiment of the present application, the element database according further to some different-format information of picture and text type classification storage member Element, the behavior of the user include the behavior for browsing webpage；The then analysis submodule 102 of the metadata information preset module, The web data browsed specifically for obtaining user；The web data is classified according to picture and text type, and counted respectively Quantity per a kind of web data；According to the quantity of such web data, the concern degrees of data of the user is calculated.

The analysis submodule 102 of the metadata information preset module, if being additionally operable to according to picture and text type to web data Classification failure, then search the similar users of browsed same web page data, get the concern degrees of data of the similar users, Concern degrees of data as the user.

Reference picture 8, which show the second acquisition module structure in the delivery device of graph text information described in the embodiment of the present application Figure.

In the delivery device of graph text information described in the embodiment of the present application, second acquisition module 14, including：

Sorting sub-module 141, for being ranked up to the common concern degrees of data, obtain the common pass for coming top N Degrees of data is noted as the selection result；

Submodule 142 is screened, for the format information using element in template filter element database；

Acquisition submodule 143, for obtaining the member with the format information from element database using the selection result Element.

In second acquisition module 14 of the embodiment of the present application：

The sorting sub-module 141, it is ranked up for the concern degrees of data to the user, acquisition comes top N Degrees of data is paid close attention to as the selection result；

In the embodiment of the present application, the picture and text type includes：Industry or industry keyword；

The then analysis module 12, specifically for the quantity according to web data corresponding to every profession and trade, determine the user The ranking of the industry of concern, the concern degrees of data as the user；Or, according to web data corresponding to every profession and trade keyword Quantity, determine the ranking of the industry keyword of user's concern, the concern degrees of data as the user.

The then analysis submodule 102 of the metadata information preset module, specifically for according to webpage corresponding to every profession and trade The quantity of data, determine the ranking of the industry of user's concern, the concern degrees of data as the user；Or, according to each row The quantity of web data corresponding to industry keyword, the ranking of the industry keyword of user's concern is determined, as the user Concern degrees of data.

In the embodiment of the present application, in addition to：

Update module, the ranking of the industry for periodically obtaining user's concern, or obtain the industry keyword of user's concern Ranking；The ranking related picture and/or official documents and correspondence are obtained, as element renewal into element database.

In the embodiment of the present application, the putting module, it is additionally operable to the template and element being fabricated to graph text information, launches To the page.

Reference picture 9, which show a kind of generating means structure chart of graph text information described in the embodiment of the present application.

Accordingly, the embodiment of the present application additionally provides a kind of generating means of graph text information, including：It is sending module 21, anti- Receiving module 22 and page putting module 23 are presented, wherein：

Sending module 21, graph text information request is sent during for page rendering, wherein, included in the graph text information request User profile and template type；

Feedback reception module 22, for receiving the template and element of feedback；

Page putting module 23, the graph text information for will be made up of the template and element launch the corresponding positions to the page Put.

In the embodiment of the present application, the page putting module 23, it is additionally operable to the template and element being fabricated to picture and text letter Breath.

In the embodiment of the present application, feedback reception module 22, the figure being made up of template and element specifically for receiving feedback Literary information.

Reference picture 10, which show a kind of jettison system structure chart of graph text information described in the embodiment of the present application.

Accordingly, present invention also provides a kind of jettison system of graph text information, including：Client 4 and server 3, its In：

Server 3 includes：

Request receiving module 31, the graph text information for receiving the page are asked, wherein, included in the graph text information request Transfer Parameters；

Analysis module 32, for the user profile in Transfer Parameters, it is determined that corresponding metadata information；

First acquisition module 33, for the template type in the Transfer Parameters, obtained from ATL corresponding Template, wherein, the templates of several different templates types, the template type and member in element database are stored with the ATL The format information of element is corresponding；

Second acquisition module 34, for according to the metadata information and template, being obtained in element database to have corresponding lattice The element of formula information, wherein, the elements of some different-format information is stored with the element database；

Putting module 35, for the template and element to be delivered into the page.

The analysis module 32, specifically for being analyzed by the data cached behavior to user, it is determined that described The concern degrees of data of user, using concern degrees of data metadata information as corresponding to.

In the embodiment of the present application, in addition to：Metadata information preset module, including：

Acquisition submodule, for obtaining the identity information and behavioral data of user in advance；

Submodule is analyzed, for being analyzed using behavior of the behavioral data to user, determines the pass of the user Note degrees of data；

Identify and sub-module stored, for identifying the user using identity information, and by the concern number of degrees of the user According to the metadata information as the user and stored.

The then analysis module 32, specifically for user corresponding to the identity information determination using the user；Lookup is deposited The metadata information of the user of storage.

The then analysis module 32, it is additionally operable to not store metadata letter according to user determined by the identity information of user Breath, then pay close attention to metadata information of the degrees of data as the user using common.

In the embodiment of the present application, the element database according further to some different-format information of picture and text type classification storage member Element, the behavior of the user include the behavior for browsing webpage；The then analysis module 32, the net browsed specifically for obtaining user Page data；The web data is classified according to picture and text type, and counts the quantity per a kind of web data respectively；Foundation The quantity of such web data, calculate the concern degrees of data of the user.

In the embodiment of the present application, the analysis module 32, if being additionally operable to lose according to classification of the picture and text type to web data Lose, then search the similar users of browsed same web page data, the concern degrees of data of the similar users is got, as described The concern degrees of data of user.

In the embodiment of the present application, the element database according further to some different-format information of picture and text type classification storage member Element, the behavior of the user include the behavior for browsing webpage；The then analysis submodule of the metadata information preset module, specifically The web data browsed for obtaining user；The web data is classified according to picture and text type, and counted respectively each The quantity of class web data；According to the quantity of such web data, the concern degrees of data of the user is calculated.

The analysis submodule of the metadata information preset module, if being additionally operable to divide web data according to picture and text type Class fails, then searches the similar users of browsed same web page data, gets the concern degrees of data of the similar users, as The concern degrees of data of the user.

In the embodiment of the present application, second acquisition module 34, including：

Sorting sub-module, for being ranked up to the common concern degrees of data, obtain the common attention rate for coming top N Data are as the selection result；

Submodule is screened, for the format information using element in template filter element database；

Acquisition submodule, for obtaining the element with the format information from element database using the selection result.

In second acquisition module 34 of the embodiment of the present application：

The sorting sub-module, it is ranked up for the concern degrees of data to the user, obtains the concern for coming top N Degrees of data is as the selection result；

The then analysis module 32, specifically for the quantity according to web data corresponding to every profession and trade, determine the user The ranking of the industry of concern, the concern degrees of data as the user；Or, according to web data corresponding to every profession and trade keyword Quantity, determine the ranking of the industry keyword of user's concern, the concern degrees of data as the user.

The then analysis submodule of the metadata information preset module, specifically for according to web data corresponding to every profession and trade Quantity, determine the ranking of the industry of user concern, the concern degrees of data as the user；Or, closed according to every profession and trade The quantity of web data corresponding to keyword, determine the ranking of the industry keyword of user's concern, the pass as the user Note degrees of data.

In the embodiment of the present application, in addition to：

The client 4 includes：

Sending module 41, graph text information request is sent during for page rendering, wherein, included in the graph text information request User profile and template type；

Feedback reception module 42, for receiving the template and element of feedback；

Page putting module 43, the graph text information for will be made up of the template and element launch the corresponding positions to the page Put.

In the embodiment of the present application, the page putting module 43, it is additionally operable to the template and element being fabricated to picture and text letter Breath.

In the embodiment of the present application, feedback reception module 42, the figure being made up of template and element specifically for receiving feedback Literary information.

For system embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related Part illustrates referring to the part of embodiment of the method.

Each embodiment in this specification is described by the way of progressive, what each embodiment stressed be with The difference of other embodiment, between each embodiment identical similar part mutually referring to.

The application can be described in the general context of computer executable instructions, such as program Module.Usually, program module includes performing particular task or realizes routine, program, object, the group of particular abstract data type Part, data structure etc..The application can also be put into practice in a distributed computing environment, in these DCEs, by Task is performed and connected remote processing devices by communication network.In a distributed computing environment, program module can be with In the local and remote computer-readable storage medium including storage device.

Finally, it is to be noted that, herein, such as first and second or the like relational terms be used merely to by One entity or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or operation Between any this actual relation or order be present.Moreover, term " comprising ", "comprising" or its any other variant meaning Covering including for nonexcludability, so that process, method, commodity or equipment including a series of elements not only include that A little key elements, but also the other element including being not expressly set out, or also include for this process, method, commodity or The intrinsic key element of equipment.In the absence of more restrictions, the key element limited by sentence "including a ...", is not arranged Except other identical element in the process including the key element, method, commodity or equipment being also present.

Above to the put-on method and device of a kind of graph text information provided herein, and a kind of generation of graph text information Method and device, it is described in detail, specific case used herein is carried out to the principle and embodiment of the application Illustrate, the explanation of above example is only intended to help and understands the present processes and its core concept；Meanwhile for this area Those skilled in the art, according to the thought of the application, there will be changes in specific embodiments and applications, to sum up Described, this specification content should not be construed as the limitation to the application.

Claims

A kind of 1. put-on method of graph text information, it is characterised in that including：

The graph text information request of the page is received, wherein, include Transfer Parameters in the graph text information request；

Analyzed according to behavior of the Transfer Parameters to user, determine the concern degrees of data of the user；

Metadata information is determined according to the concern degrees of data, element is determined according to the metadata information；

Graph text information is made using the element, is delivered to the page.
2. according to the method for claim 1, it is characterised in that the Transfer Parameters include：Include user behavior information Data cached, identity information and/or behavioral data.
3. according to the method for claim 1, it is characterised in that described method also includes：

The identity information and behavioral data of user is obtained in advance；

Analyzed using behavior of the behavioral data to user, determine the concern degrees of data of the user；

The user, and the metadata information using the concern degrees of data of the user as the user are identified using identity information Stored.
4. according to the method for claim 3, it is characterised in that also include：

The behavior to each user is analyzed in advance, determines the common concern degrees of data of user.
5. according to the method for claim 4, it is characterised in that described to determine that metadata is believed according to the concern degrees of data Breath, including：

Identity information is obtained from the Transfer Parameters；

According to user corresponding to identity information determination, metadata information corresponding to the user is searched；

If the identity information corresponds to user and does not store metadata information, the member using common concern degrees of data as the user Data message.
6. according to any described method of Claims 2 or 3, it is characterised in that the behavior of the user includes browsing webpage Behavior, the then behavior to user are analyzed, and determine the concern degrees of data of the user, including：

Obtain the web data that user browses；

The web data is classified according to picture and text type, and counts the quantity per a kind of web data respectively；

According to the quantity of such web data, the concern degrees of data of the user is calculated.
7. according to the method for claim 6, it is characterised in that also include：

If failing according to classification of the picture and text type to web data, the similar users of browsed same web page data are searched, are obtained The concern degrees of data of the similar users is got, the concern degrees of data as the user.
8. according to the method for claim 6, it is characterised in that the picture and text type includes：Industry or industry keyword；Institute The quantity according to such web data is stated, calculates the concern degrees of data of the user, including：

The quantity of web data corresponding to foundation every profession and trade, the ranking of the industry of user's concern is determined, as the user Concern degrees of data；Or

The quantity of web data corresponding to foundation every profession and trade keyword, the ranking of the industry keyword of user's concern is determined, Concern degrees of data as the user.
9. according to any described methods of claim 1-5, it is characterised in that described method also includes：

Template type in Transfer Parameters, corresponding template is obtained from ATL, wherein, it is stored with the ATL The template of several different templates types, the template type are corresponding with the format information of element in element database.
10. according to the method for claim 9, it is characterised in that described to determine element according to the metadata information, bag Include：

According to the metadata information and template, the element with corresponding format information is obtained in element database, wherein, the member The element of some different-format information is stored with plain storehouse.
11. according to the method for claim 10, it is characterised in that it is described according to the metadata information and template, in member The element with corresponding format information is obtained in plain storehouse, including：

The concern degrees of data is ranked up, obtains the concern degrees of data for coming top N as the selection result, the attention rate Data include the concern degrees of data of user and/or pay close attention to degrees of data jointly；

Using the format information of element in template filter element database；

The element with the format information is obtained from element database using the selection result.
12. according to the method for claim 6, it is characterised in that element database is according to some differences of picture and text type classification storage The element of format information, described method also include：

The ranking of the industry of user's concern is periodically obtained, or obtains the ranking of the industry keyword of user's concern；

The ranking related picture and/or official documents and correspondence are obtained, as element renewal into element database.
13. according to the method for claim 10, it is characterised in that graph text information is made using the element, is delivered to institute The page is stated, including：

The template and element are fabricated to graph text information, are delivered to the page.
14. according to the method for claim 9, it is characterised in that the element include picture, official documents and correspondence picture and text type and/or Format information.
A kind of 15. delivery device of graph text information, it is characterised in that including：

Request receiving module, the graph text information for receiving the page are asked, wherein, include transmission ginseng in the graph text information request Number；

Analysis module, for being analyzed according to behavior of the Transfer Parameters to user, the concern degrees of data of the user is determined, according to Metadata information is determined according to the concern degrees of data；

Second acquisition module, for determining element according to the metadata information；

Putting module, for making graph text information using the element, it is delivered to the page.
16. device according to claim 15, it is characterised in that the Transfer Parameters include：Include user behavior information Data cached, identity information and/or behavioral data.
17. device according to claim 15, it is characterised in that also include：Metadata information preset module, first number It is believed that breath preset module, including：

Acquisition submodule, for obtaining the identity information and behavioral data of user in advance；

Submodule is analyzed, for being analyzed using behavior of the behavioral data to user, determines the attention rate of the user Data；

Simultaneously sub-module stored is identified, for identifying the user using identity information, and the concern degrees of data of the user is made Metadata information for the user is simultaneously stored.
18. device according to claim 15, it is characterised in that also include：

Common attention rate preset module, is analyzed for the behavior in advance to each user, it is determined that paying close attention to degrees of data jointly.
A kind of 19. server, it is characterised in that including：

One or more processors；With

One or more machine readable medias of instruction are stored thereon with, when by one or more of computing devices, are made Obtain the put-on method that the server performs the graph text information as described in one or more in claim 1-14.
20. one or more machine readable medias, instruction is stored thereon with, when executed by one or more processors so that Server is performed such as the put-on method of graph text information one or more in claim 1-14.