CN107730337A - Information-pushing method and device - Google Patents
Information-pushing method and device Download PDFInfo
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- CN107730337A CN107730337A CN201610665473.2A CN201610665473A CN107730337A CN 107730337 A CN107730337 A CN 107730337A CN 201610665473 A CN201610665473 A CN 201610665473A CN 107730337 A CN107730337 A CN 107730337A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
- G06Q30/0625—Directed, with specific intent or strategy
- G06Q30/0629—Directed, with specific intent or strategy for generating comparisons
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
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Abstract
This application discloses information-pushing method and device.One embodiment of methods described includes：Record the operation information of user in predetermined webpage；Obtain the sequence information of the online commodity of user's purchase in predetermined amount of time；The information for the online commodity that the information of the online commodity of operation information association associates with the sequence information is inquired about in the merchandise news table pre-set；Matching relationship in the information of online commodity and the set of the candidate's commodity pre-established based on operation information association between the information of each candidate's commodity, and the matching relationship between the information of online commodity and the information of each candidate's commodity of the sequence information association, choose at least one candidate's commodity；The information of the selected candidate's commodity of push.The embodiment solves the problems, such as information-pushing method specific aim difference.
Description
Technical field
The application is related to field of computer technology, and in particular to Internet technical field, more particularly to information-pushing method
And information push-delivery apparatus.
Background technology
Information pushes, and is by certain technical standard or agreement, on the internet by pushing away also known as " Web broadcast "
The information that user needs is sent to reduce by information overload technology.Information advancing technique by active push information to user,
User can be reduced searched on network the time spent in.
Existing information push scheme mainly has：Recommended by a part of commodity of operation personnel's artificial screening；Pass through
Offline big data analysis, to each user modeling, recommends different commodity etc. by different models, but these push schemes do not have
Have and pushed with reference to the real-time demand of user so that information pushes no specific aim.
The content of the invention
The purpose of the application is to propose a kind of improved information-pushing method and information push-delivery apparatus, carried on the back to solve the above
The technical problem that scape technology segment is mentioned.
In a first aspect, this application provides a kind of information-pushing method, methods described includes：Record user in predetermined webpage
Operation information；Obtain the sequence information of the online commodity of user's purchase in predetermined amount of time；In the commodity pre-set
The letter for the online commodity that the information of the online commodity of operation information association associates with the sequence information is inquired about in information table
Breath；Each candidate quotient in the information of online commodity based on operation information association and the set of the candidate's commodity pre-established
Matching relationship between the information of product, and the information of the online commodity of sequence information association and each candidate's commodity
Information between matching relationship, choose at least one candidate's commodity；The information of the selected candidate's commodity of push.
In certain embodiments, the information of the online commodity based on operation information association and the time pre-established
Select the matching relationship between the information of each candidate's commodity in the set of commodity, and the online commodity of sequence information association
Information and each candidate's commodity information between matching relationship, choose at least one candidate's commodity, including：By described in
Operation information association online commodity information and the sequence information association online commodity information respectively with each time
The information of commodity is selected to carry out Similarity Measure, wherein, the information of the online commodity includes the classification and/or key of online commodity
Word, the information of candidate's commodity include the classification and/or keyword of candidate quotient product；Result based on Similarity Measure, choose
At least one candidate's commodity.
In certain embodiments, the information of the online commodity based on operation information association and the time pre-established
Select the matching relationship between the information of each candidate's commodity in the set of commodity, and the online commodity of sequence information association
Information and each candidate's commodity information between matching relationship, choose at least one candidate's commodity, in addition to：Obtain
The sales volume information of each candidate's commodity；Based on the sales volume information, the information of the online commodity of the operation information association
Matching relationship in set with the candidate's commodity pre-established between the information of each candidate's commodity, and the sequence information
Matching relationship between the information of online commodity and the information of each candidate's commodity of association, chooses at least one candidate quotient
Product.
In certain embodiments, the information of the online commodity based on operation information association and the time pre-established
Select the matching relationship between the information of each candidate's commodity in the set of commodity, and the online commodity of sequence information association
Information and each candidate's commodity information between matching relationship, choose at least one candidate's commodity, including：Obtain institute
State the historical operation information and History Order information of user；Based on the historical operation information association online commodity information with
Matching relationship in the set of the candidate's commodity pre-established between the information of each candidate's commodity, the History Order information are closed
Matching in the information of online commodity of connection and the set of the candidate's commodity pre-established between the information of each candidate's commodity is closed
System, the information of online commodity of the operation information association and each candidate's commodity in the set of the candidate's commodity pre-established
Matching relationship between information, and the information and the letter of each candidate's commodity of the online commodity of sequence information association
Matching relationship between breath, choose at least one candidate's commodity.
In certain embodiments, the operation information and the sequence information are stored in the distributed post built in advance and ordered
Read in message system, the distributed post is subscribed in message system, and the message producer issues the operation information or described ordered
Single information, message user subscribes to the operation information or the sequence information, to obtain the operation information or the order
Information, wherein, user's operation includes at least one of following：Browse online commodity, online commodity added to shopping cart, will be
Line commodity, which remove shopping cart, the online commodity of collection and cancelled, collects online commodity.
Second aspect, this application provides a kind of information push-delivery apparatus, described device includes：Recording unit, it is configured to
Record the operation information of user in predetermined webpage；Acquiring unit, it is configured to obtain user's purchase in predetermined amount of time
The sequence information of online commodity；Query unit, it is configured to inquire about the operation information in the merchandise news table pre-set
The information for the online commodity that the information of the online commodity of association associates with the sequence information；Unit is chosen, is configured to be based on
The letter of each candidate's commodity in the information of online commodity of the operation information association and the set of the candidate's commodity pre-established
Matching relationship between breath, and the information and the information of each candidate's commodity of the online commodity of sequence information association
Between matching relationship, choose at least one candidate's commodity；Push unit, it is configured to push the letter of selected candidate's commodity
Breath.
In certain embodiments, the selection unit, is further configured to：The online business that the operation information is associated
The information of product and the information of the online commodity of sequence information association are similar to the information progress of each candidate's commodity respectively
Degree calculates, wherein, the information of the online commodity includes the classification and/or keyword of online commodity, the letter of candidate's commodity
Breath includes the classification and/or keyword of candidate's commodity；Result based on Similarity Measure, choose at least one candidate's commodity.
In certain embodiments, the selection unit, is further configured to：Obtain the sales volume of each candidate's commodity
Information；Based on the sales volume information, the information of the online commodity of operation information association and candidate's commodity for pre-establishing
Matching relationship in set between the information of each candidate's commodity, and the sequence information association online commodity information with
Matching relationship between the information of each candidate's commodity, chooses at least one candidate's commodity.
In certain embodiments, the selection unit, is further configured to：Obtain the historical operation information of the user
With History Order information；The information of online commodity based on historical operation information association and candidate's commodity for pre-establishing
Matching relationship in set between the information of each candidate's commodity, the information of the online commodity of the History Order information association with
Matching relationship in the set of the candidate's commodity pre-established between the information of each candidate's commodity, the operation information association
Matching relationship in the online information of commodity and the set of the candidate's commodity pre-established between the information of each candidate's commodity, with
And the matching relationship between the information of online commodity and the information of each candidate's commodity of the sequence information association, choose
At least one candidate's commodity.
In certain embodiments, the operation information and the sequence information are stored in the distributed post built in advance and ordered
Read in message system, the distributed post is subscribed in message system, and the message producer issues the operation information or described ordered
Single information, message user subscribes to the operation information or the sequence information, to obtain the operation information or the order
Information, wherein, user's operation includes at least one of following：Browse online commodity, online commodity added to shopping cart, will be
Line commodity, which remove shopping cart, the online commodity of collection and cancelled, collects online commodity.
The information-pushing method and device that the application provides, the operation information of user in predetermined webpage is recorded first, obtain
The sequence information for the online commodity that user buys in predetermined amount of time, and inquiry operation is believed in the merchandise news table pre-set
The information for the online commodity that the information of the online commodity of breath association associates with sequence information, being existed afterwards based on what operation information associated
Matching relationship in the set of the information of line commodity and the candidate's commodity pre-established between the information of each candidate's commodity, and
Matching relationship between the information of online commodity and the information of each candidate's commodity of sequence information association, chooses at least one time
Commodity are selected, the information of selected candidate's commodity is finally pushed, solves the problems, such as conventional information method for pushing specific aim difference.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that the application can apply to exemplary system architecture figure therein；
Fig. 2 is the flow chart according to one embodiment of the information-pushing method of the application；
Fig. 3 is the schematic diagram according to an application scenarios of the information-pushing method of the application；
Fig. 4 is the flow chart according to another embodiment of the information-pushing method of the application；
Fig. 5 is the structural representation according to one embodiment of the information push-delivery apparatus of the application；
Fig. 6 is adapted for the structural representation of the computer system of the server for realizing the embodiment of the present application.
Embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Be easy to describe, illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the exemplary system of the embodiment of the information-pushing method that can apply the application or information push-delivery apparatus
System framework 100.
As shown in figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted with using terminal equipment 101,102,103 by network 104 with server 105, to receive or send out
Send message etc..Various client applications, such as the application of net purchase class, browser can be installed on terminal device 101,102,103
Class application, news category application, the application of novel class, the application of music class, mailbox client, social platform software etc., user can make
Electric business class website is accessed with the various applications on terminal device, the operation such as scans for, click on, browsing.
Terminal device 101,102,103 can be various electronic equipments, including but not limited to smart mobile phone, tablet personal computer,
E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image
Expert's compression standard audio aspect 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic shadow
As expert's compression standard audio aspect 4) player, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as to being installed on terminal device 101,102,103
The background server that the offers such as the application of net purchase class, browser are supported.Background server can to receive the application of above-mentioned net purchase class,
The request data of browser etc. is carried out the processing such as analyzing, and result is fed back into terminal device.For example, it can record first
Operation information in user's predetermined webpage, the sequence information of the online commodity of user's purchase in predetermined amount of time is obtained, and pre-
The online commodity that the information of the online commodity of inquiry operation information association associates with sequence information in the merchandise news table first set
Information, each time in the information of the online commodity afterwards based on operation information association and the set of candidate's commodity pre-established
Select the matching relationship between the information of commodity, and the information and the letter of each candidate's commodity of the online commodity of sequence information association
Matching relationship between breath, choose at least one candidate's commodity, the letter of the selected candidate's commodity of most backward terminal device push
Breath.
It should be noted that the information-pushing method that the embodiment of the present application is provided typically is performed by server 105, accordingly
Ground, information push-delivery apparatus are generally positioned in server 105.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need
Will, can have any number of terminal device, network and server.
With continued reference to Fig. 2, it illustrates the flow 200 of one embodiment of the information-pushing method according to the application.On
The information-pushing method stated, comprises the following steps：
Step 201, the operation information of user in predetermined webpage is recorded.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With terminal (such as the Fig. 1 operated by wired connection mode or radio connection from user using it to commodity on line
Shown terminal device 103) obtain and record its operation information to commodity on line.As an example, user can pass through terminal
The web browser of upper installation accesses electric business class website, and commodity on line are operated on webpage；Certainly, user can also
Electric business class website is accessed using the net purchase class application installed in terminal, is applied by net purchase class and commodity on line is operated.With
The operation information at family can be browsed online commodity, online commodity are added to shopping cart, online commodity are removed to shopping cart, collection
Online commodity are collected in online commodity and cancellation, are paid close attention to online commodity and are cancelled and pay close attention to online commodity or browse online business
The set of product, for example, browsing the page of a certain Above-the-line, the page of Above-the-line can be used for showing same category or same
Multiple online commodity of brand.
In the present embodiment, predetermined webpage can be the part webpage in a website, for example, some in shopping website
Similar to the page of " dodge purchase " activity, server can be by burying the operation information of user in a technical limit spacing predetermined webpage, can
To be realized by literal translating formula script JavaScript.This user can be identified by the account that user logs in, or it is logical
Cross cookie, mobile device mark etc. and distinguish user identity, cookie refers to number of site to distinguish user identity, be tracked
And it is stored in the data on user local terminal.Then by the way that to URL, (Uniform Resoure Locato, unified resource are fixed
Position device) or other related datas analysis, judge user carried out which kind of operation.The operation information being collected into can be sent in real time
Give traffic log collector, traffic log collector can between just transmit number to for data cached message system every few seconds
According to.
In some optional implementations of the present embodiment, operation information and sequence information are stored in point built in advance
In cloth distribution subscription message system, distributed post is subscribed in message system, and the message producer issues operation information or order
Information, message user's subscription operation information or sequence information, to obtain operation information or sequence information.Distributed post is subscribed to
Message system can be Mark reaction Kafka clusters, and Kafka is a message system project of increasing income.The target of the project is for place
Manage real time data and one unification, high flux, the low platform treated are provided.Kafka clusters are mainly based upon Kafka middleware frameworks
To be built, Kafka clusters play intermediate data caching in information transmission system, due to its Large Copacity, high efficiency,
Data can be received in real time, and the characteristics of safe storage is to cluster, can improve whole information transmission system processing speed.
Step 202, the sequence information of the online commodity of user's purchase in predetermined amount of time is obtained.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
To obtain the sequence information of the online commodity that user buys in predetermined amount of time.Predetermined amount of time can be that current point in time is gone over
A period of time, for example, current time is 9:00, predetermined amount of time can be 8:50~9:00 this period of time.Sequence information
It can be stored in relevant database, generally all be used for descriptive data base shape including some in Relational DBMS
Whether the project of state change, can be changed by this intermediate item with real-time judge sequence information, if changed with regard to synchronous collection
The content of change, it is then delivered to kafka clusters.
Step 203, the information of the online commodity of inquiry operation information association and ordered in the merchandise news table pre-set
The information of the online commodity of single information association.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With the information of the online commodity of inquiry operation information association in the merchandise news table pre-set associated with sequence information
The information of line commodity.The nearest sequence information of the user can be inquired by order middleware, and is found out from sequence information
The information needed such as merchandise news and commodity category.
In the present embodiment, can increase income streaming computing framework Storm, Storm of use be one and freely increase income, be distributed
Formula, high fault-tolerant real time computation system, there is the ability of the processing mass data of high concurrent, and it is real-time.By building in advance
Vertical Storm clusters, the data that can be subscribed to real-time reception from kafka, for example, the real-time operation information of user, ordering in real time
Forms data, data analysis calculating is then carried out, classification processing is carried out to required data.Specifically, Kafka consumer can be data
Form is converted to Storm flow datas, is then passed to Storm clusters, and Bolt is a kind of component in Storm, it using tuple as
Input, new tuple is then produced as output.The type that Storm clusters can subscribe to data according to Storm-bolt, transmission
Different pieces of information is to each Storm-bolt.As an example, dodge purchase the page supplying system in, Storm-bolt can include with
Under several classes：Handle all users and browse the data for dodging purchase loose-leaf, the work dodged during purchase user currently browses is obtained with this
It is dynamic；Handle all users and browse the data for dodging the purchase commodity page, the commodity for dodging purchase user and currently browsing are obtained with this, and look into
Go out the commodity category belonging to the commodity；The action in all user's shopping carts is handled, sudden strain of a muscle purchase user is obtained those with this
Commodity add the information that shopping cart or those commodity are deleted；Handle all dodge and purchase collection action, obtaining sudden strain of a muscle purchase with this uses
The merchandise news that family is currently collected；Handle all dodge and purchase order data, real-time merchandise sales information is calculated with this.
Step 204, in the information of the online commodity based on operation information association and the set of the candidate's commodity pre-established
Matching relationship between the information of each candidate's commodity, and the information of the online commodity of sequence information association and each candidate quotient
Matching relationship between the information of product, choose at least one candidate's commodity.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
In the information of the online commodity associated with the operation information inquired based on step 203 and the set of the candidate's commodity pre-established
Matching relationship between the information of each candidate's commodity, and the online commodity of sequence information association that step 203 inquires
Matching relationship between information and the information of each candidate's commodity, choose at least one candidate's commodity.Candidate's commodity can be net
Stand all or part of commodity on sale.
In the present embodiment, the online commodity of operation information association can be determined by search engine ElasticSearch
Information and the candidate's commodity pre-established set in each candidate's commodity information between matching relationship,
ElasticSearch is a search server, is the second popular enterprise search engine, it provides a distribution and used
The full-text search engine of family ability, designed for that in cloud computing, can reach real-time search, stable, reliably, quickly, installation makes
With conveniently.Specifically, ElasticSearch as research tool, can give a mark according to querying condition to the information of satisfaction,
Marking is higher, and it will be considered result the most accurate；So information transmission system can utilize this function, from million
In the sudden strain of a muscle purchase commodity of level, according to querying condition, according to the score of the result of search, desired result is returned to.
In the present embodiment, the data that Storm clusters can handle itself well, are deposited according to ElasticSearch forms
Enter ElasticSearch clusters, utilize distributed search powerful ElasticSearch and the function of analysis, there is provided to follow-up
Obtain the quick data query of user's Recommendations module and search.The data composition that Storm clusters transmit can be inquired about bar
Part, for example, user name ,+category interested+has bought commodity and category recently, further according to querying condition, sends inquiry request
Inquired about to ElasticSearch clusters, acquiescence returns to 100 merchandise newss, with ElasticSearch Query Result scores
Descending sort.
Currently believe as an example, user can also be inquired by ElasticSearch with the sudden strain of a muscle purchase commodity browsed recently
Breath and sudden strain of a muscle purchase action message, and analyze these commodity and belong to those categories (such as：Shorts, socks etc.) and these commodity pass
Key word (such as：This kind of word of aobvious weight reducing, strong absorbing sweat etc.)；Then by above-mentioned category information, keyword message and the use of acquisition
The commodity category that family has been bought recently sends inquiry request to ElasticSearch clusters, finally returns to inquiry as condition
Merchandise news out.The commodity category bought can be used as deduction condition, can avoid recommending its ability to user with this
The similar merchandise news bought.
In some optional implementations of the present embodiment, the information of the online commodity based on operation information association with it is pre-
Matching relationship in the set for the candidate's commodity first established between the information of each candidate's commodity, and sequence information association
Matching relationship between the information of line commodity and the information of each candidate's commodity, at least one candidate's commodity are chosen, including：Will behaviour
Make the online commodity of information association information and sequence information association online commodity information respectively with each candidate's commodity
Information carry out Similarity Measure, wherein, the information of online commodity includes the classification and/or keyword of online commodity, candidate quotient
The information of product includes the classification and/or keyword of candidate quotient product；Result based on Similarity Measure, choose at least one candidate quotient
Product.Keyword can be extracted by some semantic analysis technologies from the page of online commodity.
In some optional implementations of the present embodiment, the information of the online commodity based on operation information association with it is pre-
Matching relationship in the set for the candidate's commodity first established between the information of each candidate's commodity, and sequence information association
Matching relationship between the information of line commodity and the information of each candidate's commodity, at least one candidate's commodity are chosen, in addition to：Obtain
Take the sales volume information of candidate's commodity；Based on sales volume information, the information of the online commodity of operation information association and the time pre-established
Select the matching relationship between the information of each candidate's commodity in the set of commodity, and the letter of the online commodity of sequence information association
Matching relationship between breath and the information of each candidate's commodity, chooses at least one candidate's commodity.
In some optional implementations of the present embodiment, the information of the online commodity based on operation information association with it is pre-
Matching relationship in the set for the candidate's commodity first established between the information of each candidate's commodity, and sequence information association
Matching relationship between the information of line commodity and the information of each candidate's commodity, at least one candidate's commodity are chosen, including：Obtain
The historical operation information and History Order information of user；The information of online commodity based on historical operation information association with building in advance
Matching relationship in the set of vertical candidate's commodity between the information of each candidate's commodity, the online business of History Order information association
Matching relationship in the set of the information of product and the candidate's commodity pre-established between the information of each candidate's commodity, operation information
Matching in the information of online commodity of association and the set of the candidate's commodity pre-established between the information of each candidate's commodity
Matching relationship between relation, and the information of online commodity and the information of each candidate's commodity of sequence information association, chooses
At least one candidate's commodity.It can establish to push to each user by the historical operation information and History Order information of user and believe
Which commodity category the model of breath, model are determined for the user to, or the commodity with which kind of feature are interested.
Step 205, the information of selected candidate's commodity is pushed.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With the candidate's commodity chosen based on step 204, the information of selected candidate's commodity is pushed.The information of selected candidate's commodity
The title, price, briefly picture, introduction etc. of candidate's commodity can be included.
With continued reference to Fig. 3, Fig. 3 is a schematic diagram according to the application scenarios of the information-pushing method of the present embodiment.Letter
Breath supplying system 300 pulls module 301 including real time data, and the module mainly buries point JS by the page, and (Javascript, Java are retouched
Predicate is sayed) and agency's composition, user is recorded in all browse operations for dodging the purchase page when burying point JS function, and
Send these information in real time has two classes to agency, agency, and one kind is after the reception page buries point JS data, simply to be processed
Afterwards, data-pushing to distributed post is subscribed to message system；Another kind of is the daily record for receiving the modification information on order table
Data, real time orders data are sent to distributed post and subscribe to message system.Distributed post subscribes to message system
Kafka clusters, it can pull the data that module 301 transmits by receiving real-time data in real time, and safe storage is arrived
In Kafka clusters.Real time processing system 303 can be Storm clusters, and real time processing system 303 can be with real-time reception from kafka
The data of subscription, data analysis calculating is then carried out, data carry out classification processing needed for, are then stored in distributed search and divide
Analyse engine 304.Distributed search and analysis engine 304 can be ElasticSearch clusters, and it is useful that storage inside dodges purchase institute
The various details for browsing record and commodity recently at family.Search commercial articles module 305 be used for control user model module 307,
The work of order middleware 306 and distributed search and analysis engine 304, and finally return that the commodity data for recommending user.
Order middleware 306, for the sequence information in real-time query user nearest a period of time.User model module 307, for tieing up
User profile, and some hobby attributes of user etc. are protected, the module can be based on some exploitations and the extensive number of operation processing
According to software platform, according to mass data, operation generation daily.Page management module 308 is used to show the commodity recommended, can be with
Sorted according to score, the position of higher displaying it is more forward.
The method that above-described embodiment of the application provides is obtained by recording the operation information of user in predetermined webpage first
The sequence information for the online commodity that user buys in predetermined amount of time, and inquiry operation is believed in the merchandise news table pre-set
The information for the online commodity that the information of the online commodity of breath association associates with sequence information, being existed afterwards based on what operation information associated
Matching relationship in the set of the information of line commodity and the candidate's commodity pre-established between the information of each candidate's commodity, and
Matching relationship between the information of online commodity and the information of each candidate's commodity of sequence information association, chooses at least one time
Commodity are selected, the information of selected candidate's commodity is finally pushed, solves the problems, such as conventional information method for pushing specific aim difference.
With further reference to Fig. 4, it illustrates the flow 400 of another of information-pushing method embodiment.The information pushes
The flow 400 of method, comprises the following steps：
Step 401, the operation information of user in predetermined webpage is recorded.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With terminal (such as the Fig. 1 operated by wired connection mode or radio connection from user using it to commodity on line
Shown terminal device 103) obtain and record its operation information to commodity on line.
Step 402, the sequence information of the online commodity of user's purchase in predetermined amount of time is obtained.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
To obtain the sequence information of the online commodity that user buys in predetermined amount of time.Predetermined amount of time can be that current point in time is gone over
A period of time, for example, current time is 9:00, predetermined amount of time can be 8:50~9:00 this period of time.
Step 403, the information of the online commodity of inquiry operation information association and ordered in the merchandise news table pre-set
The information of the online commodity of single information association.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With the information of the online commodity of inquiry operation information association in the merchandise news table pre-set associated with sequence information
The information of line commodity.The nearest sequence information of the user can be inquired by order middleware, and is found out from sequence information
The information needed such as merchandise news and commodity category.
Step 404, the sales volume information of each candidate's commodity is obtained.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
To obtain the sales volume information of each candidate's commodity, for example, the real-time computing clusters of Storm can be utilized, each dodge is recorded in real time and is purchased
The sales situation of activity and the sales situation for dodging purchase commodity, in this, as it is follow-up choose candidate's commodity when parameter because typically
In the case of, user is more prone to desire to purchase to the good commodity sold, and so pushes more accurate, the conversion of the commodity of recommendation
Rate is more much higher than not considering the conversion ratio that sales volume is recommended.
Step 405, based on sales volume information, the information of the online commodity of operation information association and the candidate's commodity pre-established
Set in each candidate's commodity information between matching relationship, and the information of the online commodity of sequence information association with it is each
Matching relationship between the information of individual candidate's commodity, choose at least one candidate's commodity.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With the information of the online commodity of operation information association based on the sales volume information got in step 404, inquired in step 403
Matching relationship in set with the candidate's commodity pre-established between the information of each candidate's commodity, what step 403 inquired
Matching relationship between the information of online commodity and the information of each candidate's commodity of sequence information association, chooses at least one time
Select commodity.The high candidate's commodity of sales volume can preferentially be chosen.
Step 406, the information of selected candidate's commodity is pushed.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of information-pushing method operation thereon can
With the candidate's commodity chosen based on step 405, the information of selected candidate's commodity is pushed.The information of selected candidate's commodity
The title, price, briefly picture, introduction etc. of candidate's commodity can be included.
Figure 4, it is seen that compared with embodiment corresponding to Fig. 2, the flow of the information-pushing method in the present embodiment
400 highlight the step 404 for the sales volume information for obtaining each candidate's commodity.Thus, the scheme of the present embodiment description can provide
Mode is more comprehensively pushed, so as to realize more effective information push.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information to fill
The one embodiment put, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device specifically can apply to respectively
In kind electronic equipment.
As shown in figure 5, the above-mentioned information push-delivery apparatus 500 of the present embodiment includes：Recording unit 501, it is configured to record
The operation information of user in predetermined webpage；Acquiring unit 502, it is configured to obtain the online business of user's purchase in predetermined amount of time
The sequence information of product；Query unit 503, be configured in the merchandise news table pre-set inquiry operation information association
The information for the online commodity that the information of line commodity associates with sequence information；Unit 504 is chosen, is configured to close based on operation information
Matching in the information of online commodity of connection and the set of the candidate's commodity pre-established between the information of each candidate's commodity is closed
Matching relationship between system, and the information of online commodity and the information of each candidate's commodity of sequence information association, chooses extremely
Few candidate's commodity；Push unit 505, it is configured to push the information of selected candidate's commodity.
In the present embodiment, recording unit 501, acquiring unit 502, query unit 503, choosing in information push-delivery apparatus 500
The specific processing of unit 504 and push unit 505 is taken to correspond to step 201, step 202, step in embodiment referring to Fig. 2
The associated description of the implementation of 203 steps 204 and step 205, will not be repeated here.
In some optional implementations of the present embodiment, unit 504 is chosen, is further configured to：Operation is believed
Cease the information letter with each candidate's commodity respectively of the information of the online commodity of association and the online commodity of sequence information association
Breath carries out Similarity Measure, wherein, the information of online commodity includes the classification and/or keyword of online commodity, candidate's commodity
Information includes the classification and/or keyword of candidate quotient product；Result based on Similarity Measure, choose at least one candidate's commodity.
In some optional implementations of the present embodiment, unit 504 is chosen, is further configured to：Obtain candidate
The sales volume information of commodity；Based on sales volume information, the information of the online commodity of operation information association and the candidate's commodity pre-established
Set in each candidate's commodity information between matching relationship, and the information of the online commodity of sequence information association with it is each
Matching relationship between the information of individual candidate's commodity, choose at least one candidate's commodity.
In some optional implementations of the present embodiment, unit 504 is chosen, is further configured to：Obtain user
Historical operation information and History Order information；The information of online commodity based on historical operation information association and pre-establish
Matching relationship in the set of candidate's commodity between the information of each candidate's commodity, the online commodity of History Order information association
Matching relationship in the set of information and the candidate's commodity pre-established between the information of each candidate's commodity, operation information association
The information of online commodity and the set of the candidate's commodity pre-established in each candidate's commodity information between matching relationship,
And the matching relationship between the information of online commodity and the information of each candidate's commodity of sequence information association, choose at least one
Individual candidate's commodity.
In some optional implementations of the present embodiment, operation information and sequence information are stored in point built in advance
In cloth distribution subscription message system, distributed post is subscribed in message system, and the message producer issues operation information or order
Information, message user's subscription operation information or sequence information, to obtain operation information or sequence information, wherein, user's operation
Including at least one of following：Online commodity are browsed, online commodity are added to shopping cart, online commodity are removed to shopping cart, collection
Online commodity are collected in online commodity and cancellation.
Below with reference to Fig. 6, it illustrates suitable for for realizing the knot of the computer system 600 of the embodiment of the present application server
Structure schematic diagram.
As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be read-only according to being stored in
Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and
Perform various appropriate actions and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data.
CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always
Line 604.
I/O interfaces 605 are connected to lower component：Importation 606 including keyboard, mouse etc.；Penetrated including such as negative electrode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.；
And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc., it is arranged on as needed on driver 610, in order to read from it
Computer program be mounted into as needed storage part 608.
Especially, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being tangibly embodied in machine readable
Computer program on medium, above computer program bag contain the program code for being used for the method shown in execution flow chart.At this
In the embodiment of sample, the computer program can be downloaded and installed by communications portion 609 from network, and/or from removable
Medium 611 is unloaded to be mounted.When the computer program is performed by CPU (CPU) 601, perform in the present processes
The above-mentioned function of limiting.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of the various embodiments of the application, method and computer journey
Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation
The part of one module of table, program segment or code, a part for above-mentioned module, program segment or code include one or more
For realizing the executable instruction of defined logic function.It should also be noted that some as replace realization in, institute in square frame
The function of mark can also be with different from the order marked in accompanying drawing generation.For example, two square frames succeedingly represented are actual
On can perform substantially in parallel, they can also be performed in the opposite order sometimes, and this is depending on involved function.Also
It is noted that the combination of each square frame and block diagram in block diagram and/or flow chart and/or the square frame in flow chart, Ke Yiyong
Function as defined in execution or the special hardware based system of operation are realized, or can be referred to specialized hardware and computer
The combination of order is realized.
Being described in module involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described module can also be set within a processor, for example, can be described as：A kind of processor bag
Include recording unit, acquiring unit query unit, choose unit and push unit.Wherein, the title of these modules is in certain situation
Under do not form restriction to the module in itself, for example, recording unit is also described as " user in record predetermined webpage
The unit of operation information ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, the non-volatile calculating
Machine storage medium can be the nonvolatile computer storage media included in said apparatus in above-described embodiment；Can also be
Individualism, without the nonvolatile computer storage media in supplying terminal.Above-mentioned nonvolatile computer storage media is deposited
One or more program is contained, when said one or multiple programs are performed by an equipment so that the said equipment：Record
The operation information of user in predetermined webpage；Obtain the sequence information of the online commodity of user's purchase in predetermined amount of time；Advance
The online commodity that the information of the online commodity of inquiry operation information association associates with sequence information in the merchandise news table of setting
Information；Each candidate's commodity in the information of online commodity based on operation information association and the set of the candidate's commodity pre-established
Information between matching relationship, and sequence information association the information of online commodity and the information of each candidate's commodity between
Matching relationship, choose at least one candidate's commodity；The information of the selected candidate's commodity of push.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to the technology that the particular combination of above-mentioned technical characteristic forms
Scheme, while should also cover in the case where not departing from foregoing invention design, carried out by above-mentioned technical characteristic or its equivalent feature
The other technical schemes for being combined and being formed.Such as features described above has similar work(with (but not limited to) disclosed herein
The technical scheme that the technical characteristic of energy is replaced mutually and formed.
Claims (10)
1. a kind of information-pushing method, it is characterised in that methods described includes：
Record the operation information of user in predetermined webpage；
Obtain the sequence information of the online commodity of user's purchase in predetermined amount of time；
The information and order letter of the online commodity of the operation information association are inquired about in the merchandise news table pre-set
Cease the information of the online commodity of association；
Each candidate in the information of online commodity based on operation information association and the set of the candidate's commodity pre-established
Matching relationship between the information of commodity, and the information of the online commodity of sequence information association and each candidate quotient
Matching relationship between the information of product, choose at least one candidate's commodity；
The information of the selected candidate's commodity of push.
2. according to the method for claim 1, it is characterised in that the online commodity based on operation information association
Matching relationship in the set of information and the candidate's commodity pre-established between the information of each candidate's commodity, and the order
Matching relationship between the information of the online commodity of information association and the information of each candidate's commodity, chooses at least one time
Commodity are selected, including：
The information point of the information for the online commodity that the operation information is associated and the online commodity of sequence information association
Information not with each candidate's commodity carries out Similarity Measure, wherein, the information of the online commodity includes the class of online commodity
Not and/or keyword, the information of candidate's commodity include the classification and/or keyword of candidate quotient product；
Result based on Similarity Measure, choose at least one candidate's commodity.
3. according to the method for claim 1, it is characterised in that the online commodity based on operation information association
Matching relationship in the set of information and the candidate's commodity pre-established between the information of each candidate's commodity, and the order
Matching relationship between the information of the online commodity of information association and the information of each candidate's commodity, chooses at least one time
Commodity are selected, in addition to：
Obtain the sales volume information of each candidate's commodity；
Based on the sales volume information, the information of online commodity and the collection of the candidate's commodity pre-established of the operation information association
Matching relationship in conjunction between the information of each candidate's commodity, and the information of the online commodity of sequence information association and institute
The matching relationship between the information of each candidate's commodity is stated, chooses at least one candidate's commodity.
4. according to the method for claim 1, it is characterised in that the online commodity based on operation information association
Matching relationship in the set of information and the candidate's commodity pre-established between the information of each candidate's commodity, and the order
Matching relationship between the information of the online commodity of information association and the information of each candidate's commodity, chooses at least one time
Commodity are selected, including：
Obtain the historical operation information and History Order information of the user；
Based on the historical operation information association the information of online commodity with it is each in the set of the candidate's commodity pre-established
Matching relationship between the information of candidate's commodity, the information of the online commodity of the History Order information association and is pre-established
Matching relationship in the set of candidate's commodity between the information of each candidate's commodity, the online commodity of the operation information association
Matching relationship in the set of information and the candidate's commodity pre-established between the information of each candidate's commodity, and the order
Matching relationship between the information of the online commodity of information association and the information of each candidate's commodity, chooses at least one time
Select commodity.
5. according to the method any one of claim 1-4, it is characterised in that the operation information and the sequence information
It is stored in the distributed post built in advance to subscribe in message system, the distributed post is subscribed in message system, message life
Production person issues the operation information or the sequence information, and message user subscribes to the operation information or the sequence information,
To obtain the operation information or the sequence information, wherein, user's operation includes at least one of following：Browse online business
Product, shopping cart, the online commodity of collection and the online commodity of cancellation collection are removed by online commodity addition shopping cart, by online commodity.
6. a kind of information push-delivery apparatus, it is characterised in that described device includes：
Recording unit, it is configured to record the operation information of user in predetermined webpage；
Acquiring unit, it is configured to obtain the sequence information of the online commodity of user's purchase in predetermined amount of time；
Query unit, it is configured to inquire about the online commodity of the operation information association in the merchandise news table pre-set
The information for the online commodity that information associates with the sequence information；
Unit is chosen, the candidate's commodity for being configured to the information of the online commodity based on operation information association and pre-establishing
Set in each candidate's commodity information between matching relationship, and the sequence information association online commodity information
Matching relationship between the information of each candidate's commodity, chooses at least one candidate's commodity；
Push unit, it is configured to push the information of selected candidate's commodity.
7. device according to claim 6, it is characterised in that the selection unit, be further configured to：
The information point of the information for the online commodity that the operation information is associated and the online commodity of sequence information association
Information not with each candidate's commodity carries out Similarity Measure, wherein, the information of the online commodity includes the class of online commodity
Not and/or keyword, the information of candidate's commodity include the classification and/or keyword of candidate quotient product；
Result based on Similarity Measure, choose at least one candidate's commodity.
8. device according to claim 6, it is characterised in that the selection unit, be further configured to：
Obtain the sales volume information of each candidate's commodity；
Based on the sales volume information, the information of online commodity and the collection of the candidate's commodity pre-established of the operation information association
Matching relationship in conjunction between the information of each candidate's commodity, and the information of the online commodity of sequence information association and institute
The matching relationship between the information of each candidate's commodity is stated, chooses at least one candidate's commodity.
9. device according to claim 6, it is characterised in that the selection unit, be further configured to：
Obtain the historical operation information and History Order information of the user；
Based on the historical operation information association the information of online commodity with it is each in the set of the candidate's commodity pre-established
Matching relationship between the information of candidate's commodity, the information of the online commodity of the History Order information association and is pre-established
Matching relationship in the set of candidate's commodity between the information of each candidate's commodity, the online commodity of the operation information association
Matching relationship in the set of information and the candidate's commodity pre-established between the information of each candidate's commodity, and the order
Matching relationship between the information of the online commodity of information association and the information of each candidate's commodity, chooses at least one time
Select commodity.
10. according to the device any one of claim 6-9, it is characterised in that the operation information and order letter
Breath is stored in the distributed post built in advance and subscribed in message system, and the distributed post is subscribed in message system, message
The producer issues the operation information or the sequence information, and message user subscribes to the operation information or order letter
Breath, to obtain the operation information or the sequence information, wherein, user's operation includes at least one of following：Browse
Line commodity, shopping cart, the online commodity of collection and the online business of cancellation collection are removed by online commodity addition shopping cart, by online commodity
Product.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610665473.2A CN107730337A (en) | 2016-08-12 | 2016-08-12 | Information-pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610665473.2A CN107730337A (en) | 2016-08-12 | 2016-08-12 | Information-pushing method and device |
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| CN107730337A true CN107730337A (en) | 2018-02-23 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610665473.2A Pending CN107730337A (en) | 2016-08-12 | 2016-08-12 | Information-pushing method and device |
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| CN109308633A (en) * | 2018-08-20 | 2019-02-05 | 国政通科技有限公司 | The precisely method of hit potential user |
| CN110060127A (en) * | 2019-04-18 | 2019-07-26 | 南京德通信息科技有限公司 | It is a kind of for medicine ecommerce information management system, method and apparatus |
| CN110060057A (en) * | 2019-04-18 | 2019-07-26 | 南京德通信息科技有限公司 | A kind of health care product based on big data chooses integration platform, method and apparatus |
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| CN110956514A (en) * | 2018-09-26 | 2020-04-03 | 北京京东尚科信息技术有限公司 | Method and device for generating order information |
| CN112819533A (en) * | 2021-01-29 | 2021-05-18 | 深圳脉腾科技有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN113256362A (en) * | 2020-02-12 | 2021-08-13 | 北京沃东天骏信息技术有限公司 | Method and apparatus for outputting information |
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