CN1391181A - Headline advertisement making devices and methods, storage medium - Google Patents
Headline advertisement making devices and methods, storage medium Download PDFInfo
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- CN1391181A CN1391181A CN01144063A CN01144063A CN1391181A CN 1391181 A CN1391181 A CN 1391181A CN 01144063 A CN01144063 A CN 01144063A CN 01144063 A CN01144063 A CN 01144063A CN 1391181 A CN1391181 A CN 1391181A
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Abstract
A banner advertisement forming apparatus 1 accepts banner advertisement forming information required to form a banner advertisement from a banner advertisement managing apparatus 1 connected via a network 3. Upon receipt of a banner advertisement forming command, the banner advertisement forming apparatus 1 forms a banner advertisement based upon the stored banner advertisement forming information. A sponsor may instruct the banner advertisement managing apparatus 1 to form the banner advertisement in a simple manner.
Description
Technical field
The present invention relates to make the technology of management headline advertisement.
Background technology
In recent years, along with popularizing of computer network, webpage becomes important advertising media.The person of offering of webpage collects the investor, as the repayment of providing funds, often the headline advertisement that is called relevant its investor is published on webpage.After headline advertisement is clicked,, so the investor will attract the attention of headline advertisement reviewer, for example use animation, or make the headline advertisement of having implemented distinct design owing to be movable to the website that its investor offers.
In general,, for the advertisement reviewer, can be fed up with so, reaction rate is reduced if long-time continuous is used same headline advertisement.Therefore, the investor often will regularly change the design of headline advertisement etc.
And, because headline advertisement shows same advertisement for all reviewer without exception, so for example also have to the hobby that should imagine the user of reading on every webpage that carries the advertisement of indicating topic, age level etc., the situation that need show the headline advertisement that matches to its webpage.
But, because the design etc. of periodic replacement headline advertisement, lay equal stress on and newly make headline advertisement and make investor's burden, so wish the technology that exploitation can be made headline advertisement simply.
On the other hand, the reviewer layer of webpage imagination on the page or leaf of whenever throwing the net, change publish headline advertisement may not be correct, and for the webpage of vast client layer reading, the design that is difficult to imagine the reviewer layer and changes headline advertisement.Therefore, wish that exploitation is not at the page or leaf of whenever throwing the net, but each client layer change is shown the technology of headline advertisement design.
Summary of the invention
The object of the invention is to provide a kind of technology, makes the investor can carry out the making indication of headline advertisement easily.Other purposes of the present invention are to provide a kind of technology, can change the headline advertisement of demonstration according to the attribute of headline advertisement reviewer.
In order to solve above-mentioned problem, the invention provides a kind of advertisement making devices, be connected with the headline advertisement management devices by network, it is characterized in that, comprise: headline advertisement making information receiving portion, accept to be used to make the required headline advertisement making information of headline advertisement by described headline advertisement management devices; Storage part, the headline advertisement making information that storage is accepted.
And, the invention provides a kind of headline advertisement making devices, making is used for the headline advertisement that shows on the headline advertisement browsing apparatus that connects by network, it is characterized in that, comprise: the headline advertisement making information storage part will be used to make the required headline advertisement making information of headline advertisement and store explicitly with the headline advertisement identifying information that is used to discern headline advertisement making information; Personal information property store portion stores personal information and attribute explicitly; The Attribute Recognition information storage part is stored described attribute and described headline advertisement identifying information explicitly; The personal information receiving portion is accepted the userspersonal information of described headline advertisement browsing apparatus; With headline advertisement making portion, after accepting personal information, extract and its personal information associated attributes, extract the headline advertisement identifying information that is associated with the attribute that extracts, make headline advertisement according to the headline advertisement making information that is associated with the headline advertisement identifying information that extracts.
Description of drawings
Fig. 1 is the synoptic diagram that explanation is applied to headline advertisement making management system of the present invention.
Fig. 2 is the schematic pie graph of headline advertisement management devices 1 shown in Figure 1.
Fig. 3 is the schematic pie graph of headline advertisement making devices 2 shown in Figure 1.
Fig. 4 is the figure of explanation subject matter data file structure.
Fig. 5 is the figure of explanation template data file structure.
Fig. 6 is the figure that explanation shows the morphological data file structure.
Fig. 7 is the indication that explanation headline advertisement making devices 2 is accepted from headline advertisement management devices 1, and storage is used to produce the information processing process flow diagram of headline advertisement.
Fig. 8 is the exemplary plot of presentation graphic indication picture.
Fig. 9 is the exemplary plot of expression subject matter data registration picture.
Figure 10 is the exemplary plot that the expression model is selected picture.
Figure 11 is the exemplary plot that expression shows form indication picture.
Figure 12 is used to illustrate that the automatic generating unit of headline advertisement generates the process flow diagram that headline advertisement is handled automatically.
Figure 13 is the illustrative diagram of explanation headline advertisement making management system application example.
Figure 14 is the schematic pie graph of headline advertisement making devices 2 shown in Figure 13.
Figure 15 is the figure of declared attribute decision table lattice structure.
Figure 16 is the structural drawing of the corresponding form of declared attribute figure.
Figure 17 is the schematic diagram of the headline advertisement browsing apparatus 4 shown in Figure 13.
Figure 18 is that explanation headline advertisement making devices 2 is accepted the indications from headline advertisement management devices 1, the processing flow chart that the user property of the information of headline advertisement making and reading headline advertisement is associated with storing.
Figure 19 is the exemplary plot of expression specified title advertisement method of deploying picture.
Figure 20 is the processing flow chart that explanation headline advertisement making devices 2 produces the headline advertisement corresponding with the user property of headline advertisement browsing apparatus 4.
Figure 21 is the exemplary plot of expression input personal information picture.
Embodiment
The following describes embodiments of the invention.
Fig. 1 schematically illustrates the figure that uses headline advertisement making management system of the present invention.
As shown in the figure, present embodiment headline advertisement making management system has headline advertisement management devices 1 and headline advertisement making devices 2 by internet 3 interconnective structures.
Fig. 2 is the schematic diagram of mark advertising management device 1 shown in Figure 1.
As shown in the figure, headline advertisement management devices 1 comprises: CPU11; Main storage means 12; External memories such as hard disk unit 13; Read the reading device 14 that has the program, data etc. of mobility recording medium 15 from CD-ROM, DVD-ROM etc.; Keyboard; Input medias such as mouse 16; Display device such as display 17; The communicator 18 that communicates by internet 3 and headline advertisement making devices 2; And the interface 19 of managing data transmission reception between above-mentioned each inscape; This device can be constructed to have on the signal conditioning package of general formation.
Operating system) 131, WWW browser program 132 and signal procedure 133 externally in the memory storage 13, storage is used for OS (the Operation System: of overall control information treating apparatus work.Certainly, also can store other programs etc. as required.
CPU11 is loaded in WWW browser program 132 and signal procedure 133 on the main storage means 12 and carries out.Thus, WWW browser 111 and communication process portion 112 are constructed on signal conditioning package.
WWW browser 111 utilizes HTTP (Hyper Text Transfer Protocol: HTTP) the read data (webpage etc.) of headline advertisement making devices 2 disclosed HTML forms.
Communication process portion 112 control communicators 18, WWW browser 111 is used for variety of protocol, the processing such as for example PPP, TCP/IP with advertisement making devices 2 signal posts need.
Fig. 3 is the schematic pie graph of the headline advertisement making devices 2 shown in Fig. 1.
As shown in the figure, headline advertisement management devices 2 comprises: CPU21; Main storage means 22; The external memory 23 of hard disk unit etc.; Read the reading device 24 that has the program, data etc. of mobility recording medium 25 from CD-ROM, DVD-ROM etc.; Input media such as keyboard, mouse 26; Display device such as display 27; The communicator 28 that communicates by internet 3 and headline advertisement making devices 1; And manage and above-mentionedly respectively constitute data between the unit and send the interface 29 that receives; This device can be constructed to have on the signal conditioning package of general formation.
Externally in the memory storage 23, storage is used for OS (Operation System) 231, www server program 232, signal procedure 233, headline advertisement making program 234, subject matter data file 235, template data storehouse 236, the template data file 237 of overall control information treating apparatus work and shows morphological data file 238.Certainly, also can store other programs etc. as required.
CPU21 loads www server program 232, signal procedure 233, headline advertisement making program 234 on the main storage means 212 and carries out.Thus, www server 211, communication process portion 212 and ad production portion 213 are constructed on signal conditioning package.
The data of www server 211 open HTML forms make the WWW browser 111 of headline advertisement management devices 1 can utilize HTTP to read.
Communication process portion 212 control communicators 28 are handled required various discussing and deciding, so that www server 211, headline advertisement making portion 213 and headline advertisement management devices 1 communicate.
Headline advertisement making portion 213 has subject matter data registration receiving portion 2131, model is selected receiving portion 2132, shown form indication receiving portion 2133, headline advertisement making order receiving portion 2134 and the automatic preparing department 2135 of headline advertisement.
Subject matter data registration receiving portion 2131 is according to the registration of accepting from the indication of headline advertisement management devices 1 as the subject matter data of headline advertisement display element.Here, as the headline advertisement display element, the text that shows, sign (ロ go), commodity image etc. are for example arranged in headline advertisement.Subject matter data registration receiving portion 2131 is recorded in the subject matter data of accepting on the subject matter data file 235.Subject matter data receiving portion 2131 can be accepted a plurality of subject matter data, and the subject matter data of acceptance are marked with the figure number and manage.
As shown in Figure 4, subject matter data file 235 is provided with graphics number 2351, text data 2352, the pictorial data 2353 of sign, the zone of commodity pictorial data 2354.
Model selects receiving portion 2131 to be registered in advance in the template data storehouse 236.Model according to the configuration of the profile of accepting to determine headline advertisement from the indication of headline advertisement management devices 1 and subject matter data is selected.Model selects receiving portion 2131 that the information of the model of relevant acceptance is recorded in the template data file 237.Model selects receiving portion 2131 can accept many template data, and the subject matter data of acceptance are marked with the figure number and manage.
As shown in Figure 5, template data file 237 is provided with the zone of the information (pattern recognition number) 2372 of graphics number 2371, the model relevant with the selection of accepting.
Demonstration form indication receiving portion 2133 is accepted the indication that headline advertisement shows form from headline advertisement management devices 1.Wherein, show form, the font, size, color of the text that shows on the color, headline advertisement of size, the headline advertisement of headline advertisement etc. are for example arranged as headline advertisement.Show that form indication receiving portion 2133 is recorded in the information of the demonstration form of relevant acceptance on the demonstration morphological data file 238.
As shown in Figure 6, show that morphological data file 238 is provided with the zone of the information 2386 of the information 2385 of the information 2384 of the information 2383 of the information 2382 of graphics number 2381, relevant headline advertisement size, relevant headline advertisement color, relevant text font, relevant text font size, relevant textcolor.
Below, the operation of the headline advertisement making management system of above-mentioned formation is described.
In the present embodiment, the headline advertisement making management system is carried out following processing: the indication that headline advertisement making devices 2 is accepted from headline advertisement management devices 1, and storage is used for the information of headline advertisement making; And headline advertisement making devices 2 is accepted the headline advertisement making requirement, the making headline advertisement.
At first, the indication that headline advertisement making devices 2 is accepted from headline advertisement management devices 1 is described, storage is used to generate the information processing of headline advertisement.
Fig. 7 is the operational flowchart of explanation headline advertisement making devices 2 at this moment.
After www server 211 is accepted the visit of headline advertisement management devices 1 through communication process portion 212, on the WWW of headline advertisement management devices 1 browser 111, carry out the reading of webpage.
At first, 211 pairs of WWW browsers 111 of www server are pointed out the figure indication picture 390 (S101) of example as shown in Figure 8.As shown in the figure, this figure indication picture 390 comprise the tablet pattern number zone 391, new register button 392, eliminate button 393.
In this figure indication picture 390, can use input media 16 as the user's of headline advertisement management devices 1 headline advertisement principal, numerical value is input to figure number input area 391, and clicks and set up new registration procedure button 392 or eliminate the some of button 393.That is, wanting to set up new registration procedure required information, so that generate under the situation of headline advertisements such as subject matter data, template data, the figure number input that available keyboard etc. will be used to discern this information is at figure number input area 391, and button is set up new registration procedure in click.On the other hand, under wanting to eliminate for the situation of making the required information of the headline advertisement of having registered, figure number input that available keyboard etc. will be used to discern this information is at figure number input area 391, and clicks and eliminate button 393.
Www server 211 carries out following processing (S102) according to receiving button.
When www server 211 accepts to eliminate button 393 clicks, according to being recorded in subject matter data file 235, template data file 237 respectively, showing the data on the morphological data file 238, eliminate and be input to the corresponding data (S103) of the numerical value graph of a correspondence 2351,2371,2381 of figure number input area 291.
When www server 211 accepted to set up new registration procedure button 392 clicks, storage was input to the numerical value of figure number input area 391, pointed out the subject matter data registration picture 300 (S104) of example as shown in Figure 9 to WWW browser 111 simultaneously.As shown in the figure, this subject matter data registration picture 300 comprises text registration zone 301, identification record zone 302, commodity image registration zone 303, OK button 304.
Text registration zone 301 can be accepted text data, and sign registration zone 302 and commodity image registration zone 303 can be accepted GIF (Graphics interchange format: the GIF(Graphic Interchange format)) pictorial data of form etc.
In this subject matter data registration picture 300, can use input media 16 as the user's of headline advertisement management devices 1 headline advertisement principal, to each zone input data.That is, the headline advertisement principal for example utilizes keyboard to import to want the text data that shows on headline advertisement on text registration zone 301.And on sign registration zone 302 and commodity image registration zone 303, Pasting for example resembles graph data with the picture of formation such as graphic making software.
The headline advertisement principal by the hit OK button, can register the subject matter data after input subject matter data on these zones.Promptly, after the OK button 304 of WWW browser 111 was clicked, the data set that will be input to file registration zone 301, sign registration zone 302, commodity image registration zone 303 with communication process portion 112 sent to www server 211 with the information of accepting 304 orders of OK button.
Be input to the subject matter data registration receiving portion 2131 of the data set of above-mentioned file registration zone 301, sign registration zone 302, commodity image registration zone 303 via www server 211 acceptance, these data are associated with the figure number of having accepted, and are recorded in (S105) in the subject matter data file 235.
Then, 211 pairs of WWW browsers 111 of www server of accepting the information of OK button 304 orders are pointed out the model selection picture 310 (S106) of example as shown in figure 10.As shown in the figure, this model selects picture 310 to comprise the zone 311 of expression model guide look.On the zone 311 of expression model guide look, comprise the image that shows model A type 311a, model Type B 311b, model C type 311c.Here, model A～C type have respectively shape alone, with the position relation (with the C type is representative, sees diagram) of text 3111, identification image 3112 and commodity image 3113.These models image is recorded in the template data storehouse 236 explicitly with identifying information in advance.
In model is selected picture 310, use input media 16 as the user's of headline advertisement management devices 1 headline advertisement principal, can select to show image some of model type.Specifically, can click and show the model image 311a～311c want the layout (レ イ ア ウ ト) adopted as headline advertisement.
After WWW browser 111 is accepted the click of certain image, use communication process portion 112 that this model image identifying information is sent to www server 211.Here, identifying information for example can be " T001 ", " T002 " etc.
Accepted the model of above-mentioned model image identifying information via www server 211 and selected receiving portion 2123 that these data are associated with the visual number of having accepted, and be recorded in (S107) in the template data file 237.
Then, 211 pairs of WWW browsers 111 of www server are pointed out the demonstration form indication picture 320 (S108) of example as shown in figure 11.As shown in the figure, this demonstration form indication picture 320 comprises headline advertisement size Selection zone 321, headline advertisement look selection zone 322, text font selection zone 323, text font size selection zone 324, text font look selection zone 325 and OK button 326.
In headline advertisement size Selection zone 321, comprise for example with headline advertisement display size guide look large, medium and small or that count and represent.Select in the zone 322 at the headline advertisement look, comprise the guide look of headline advertisement look.Select in the zone 323 at text font, comprise the text font guide look.Select in the zone 324 in the text font size, comprise the guide look of text font size.And, select in the zone 325 at the text font look, comprise the guide look of text font look.
Show in the form indication picture 320 at headline advertisement, use input media 16 can indicate headline advertisement to show form as the user's of headline advertisement management devices 1 headline advertisement principal.Specifically, according to the display size that in headline advertisement size Selection zone 321, shows, can click the check box 3211 that the display size that adopts is wanted in expression.The text font that shows in headline advertisement look, the headline advertisement, text font size, text font color are all the same, can select check box by clicking.
The headline advertisement principal can register the demonstration form by hit OK button 326 after these regional options.Promptly, after WWW browser 111 is accepted the click of OK button 326, use communication process portion 112 to select zone 321, headline advertisement look to select zone 322, text font to select zone 323, text font size to select zone 324, text font look to select the identifying information of the project selected respectively in the zone 325 to send to www server 211 in the headline advertisement size with the command information of accepting OK button 326.
Be received in headline advertisement size Selection zone 321, headline advertisement look via www server 211 and select zone 322, text font to select zone 323, text font size to select zone 324, text font look to select the demonstration form indication receiving portion 2133 of the identifying information of the project selected respectively in the zone 325 that these data are associated with the figure number of having accepted, and be recorded in the demonstration morphological data file 238 (S109).
Thus, the headline advertisement principal utilizes webpage, can do the indication of relevant headline advertisement design simply.
In addition, make headline advertisement making devices 2 have browser function, headline advertisement making devices 2 itself also can directly accept to be used for the information of headline advertisement making.At this moment, above-mentioned each webpage picture is by display device 27 promptings of headline advertisement making devices 2, and the information corresponding with the operation of accepting on the webpage is recorded in subject matter data file 235 grades.
The indication that headline advertisement making devices 2 is accepted from headline advertisement management devices 1 more than has been described, storage is used to make the headline advertisement information processing.
The following describes headline advertisement making devices 2 and accept to make after the headline advertisement making request processing of headline advertisement.
Headline advertisement generates order receiving portion 2134 and can accept from other function portions in the headline advertisement making devices 2, for example by the www server 211 etc. or the headline advertisement making order of installing etc. by other that are connected with headline advertisement making devices 2 networks.This can provide the function of the server of application service to realize to headline advertisement generation order receiving portion 2134 by for example having.In addition, generate in the order, be included in the figure of registration and whether use the figure of which figure to indicate relevant information at headline advertisement.
Accepted headline advertisement and generated the generation order that the headline advertisement generation of ordering orders receiving portion 2134 to receive to automatic generating unit 2135 notices of headline advertisement, comprising the information of relevant figure indication.
After the automatic generating unit 2135 of headline advertisement is accepted the notice of mentioned order, generate headline advertisement automatically by following processing.Figure 12 is used to illustrate the process flow diagram of operation at this moment.
The automatic generating unit 2135 of headline advertisement is with reference to subject matter data file 235, template data file 237 and show morphological data file 238, obtains in the data that write down in each file and indicates graph of a correspondence number data (S201) with figure.Here, the data that obtain are called subject matter data, template data, demonstration morphological data.
Then, be key with the pattern recognition information that on the template data that obtains, writes down, from template data storehouse 236, extract corresponding model (S202).Then, text, sign, the commodity image that will write down on the subject matter data that obtain imbedded the predetermined position (S203) of this model.
At this moment, when imbedding text, the font that use is write down on the text font data 2381 of the demonstration morphological data that obtains, with the size of record on the text font size data 2382, and the text font chromatic number according to 2383 on the color of record imbed, make the former figure of headline advertisement.
Then, (S204) handled in the processing that the former figure of headline advertisement that makes implements the amplification of image/dwindle according to the size of the demonstration morphological data that obtains, finish headline advertisement.
The pictorial data of the automatic generating unit 2135 of headline advertisement by the headline advertisement that will finish is to proposing headline advertisement and generate the function portion of command request or other devices disclose, transmission etc. (S205), thereby the end headline advertisement is made processing automatically.
Thus, can generate the headline advertisement of indicating automatically based on the headline advertisement principal.
Automatically the headline advertisement that generates is puted up the link of demonstration to headline advertisement principal's website on the certain position of the webpage that publishes this headline advertisement.Because all 2 requests generated headline advertisement to headline advertisement making devices when this webpage was accepted to show request at every turn, so upgrade under the situation of the information that is used for headline advertisement making from headline advertisement management devices 1 the headline advertisement principal, its change is reflected to immediately on the headline advertisement that publishes on the webpage.
Below, the application examples of the headline advertisement making management system of present embodiment is described.
Figure 13 is the synoptic diagram that is used to illustrate present embodiment.
As shown in the figure, present embodiment is in above-mentioned headline advertisement making management system, and headline advertisement browsing apparatus 4 has the structure that is connected with internet 3.Because the headline advertisement making management system is identical with above-mentioned example, so difference mainly is described here.
Figure 14 is 2 a schematic diagram of headline advertisement making devices shown in Figure 13.
As shown in the figure, headline advertisement making devices 2 except the formation of Fig. 3, externally memory attribute decision table 239 and attribute graph corresponding tables 240 in the memory storage 23.
Property determine table 239 as shown in figure 15, record is judged the rule of attribute 2304 according to sex 2391, combination affiliated 2392, hobby 2393.For example, when sex is " man ", affiliated is " pupil ", likes under the situation for " recreation ", is judged to be attribute A.This table will be made in advance.
As shown in figure 16, attribute graph corresponding tables 240 is the tables that make attribute 2401 and figure number 2402 correspondences.
Figure 17 is the schematic pie graph of headline advertisement browsing apparatus 4 as shown in figure 13.
As shown in the figure, headline advertisement browsing apparatus 4 comprises: CPU41; Main storage means 42; The external memory 43 of hard disk unit etc.; The reading device 44 that has medium 45 reading of data of mobility from CD-ROM, DVD-ROM etc.; Input media such as keyboard, mouse 46; Display device such as display 47; The communicator 48 that communicates by internet 3 and headline advertisement making devices 2; And manage the interface 49 that the described data that respectively constitute between the unit send to receive; This device can be constructed to have on the signal conditioning package of general formation.
For the work of overall control information treating apparatus, the OS (OperationSystem) 431, WWW browser program 432 and the signal procedure 433 that are loaded in when externally the canned data treating apparatus starts in the memory storage 43 on the main storage means 42, carry out by CPU41.
CPU41 is loaded in WWW browser program 432 and signal procedure 433 on the main storage means 42 and carries out.Thus, WWW browser 411 and communication process portion 412 are constructed on signal conditioning package.
In addition, the formation of headline advertisement management devices 1 is identical with precedent.
Below, the headline advertisement making management system working condition of above-mentioned formation is described.
In the present embodiment, the processing that the headline advertisement making management system is carried out is: the indication that headline advertisement making devices 2 is accepted from headline advertisement management devices 1 is associated with storing for example processing of sex, age, hobby etc. of attribute of user of headline advertisement making information and reading headline advertisement; And headline advertisement making devices 2 generates the processing of the headline advertisement corresponding with the user property of headline advertisement browsing apparatus 4.
At first, the indication that headline advertisement making devices 2 is accepted from headline advertisement management devices 1 is described, storage explicitly is used to generate the information of headline advertisement and the processing of the user property of reading headline advertisement.
Figure 18 is the workflow diagram that is used to illustrate headline advertisement making devices 2 at this moment.
Www server 211 is pointed out the headline advertisement method of deploying assigned picture 500 (S301) of example as shown in figure 19 to the WWW person of scanning 111 after making storage be used for above-mentioned generation headline advertisement information processing end.As shown in the figure, this headline advertisement method of deploying assigned picture 500 comprises: the zone 501 of display graphics number; The zone 502 of explicit user (reviewer of headline advertisement) attribute; For user property, be used to indicate the check box zone 503 of using which figure number; And OK button 504.
Here, www server 211 with reference to subject matter data file 235 etc., extracted the figure number after the registration before the prompting of this picture, the figure number that extracts is presented on the figure number viewing area 501.
As previously mentioned, with the attribute that shows on the user property viewing area preestablish many groups (be A～E) in this example, be distinguished into attribute A for example for { male sex, pupil, hobby are recreation }, attribute B for { male sex, middle school student, hobby be physical culture } ..., attribute E is { other }.With this distinguishing ruleization and be recorded on the property determine table 239.
In this headline advertisement method of deploying assigned picture 500, use input media 16 as the user's of headline advertisement management devices 1 headline advertisement principal, can on check box zone 503, import check mark.Specifically, under the advertisement reviewer of attribute A wants to read the situation of headline advertisement of figure 1, click the check box 503a that is positioned at attribute A502a and figure 1 (501a) crossover location, can import check mark.
Equally, for each attribute, can indicate the figure number of reading.
Then, after the indication of relevant all properties finishes, but hit OK button 504.
After WWW procedure service device 211 is accepted hit OK button 504, the information relevant with the check mark that is input to check box zone 503 is recorded in (S302) on the attribute graph corresponding tables 240.
The indication that headline advertisement making devices 2 is accepted from headline advertisement management devices 1 more than has been described, storage explicitly is used to generate the information of headline advertisement and the processing of the user property of reading headline advertisement.
Then, illustrate that headline advertisement making devices 2 generates the processing of the headline advertisement corresponding with the user property of headline advertisement browsing apparatus 4.
Figure 20 is the workflow diagram that is used to illustrate headline advertisement making devices 2 at this moment.
After www server 211 is accepted the visit of headline advertisement browsing apparatus 4 by communication process portion 212, make the WWW person of scanning 411 of headline advertisement browsing apparatus 4 carry out the reading of webpage.
At first, 211 couples of WWW persons of scanning 411 of www server point out the personal information input picture 510 (S401) of example as shown in Figure 21.As shown in the figure, this personal information input picture 510 comprises: selection is as the zone 511 of the sex of the user's of headline advertisement browsing apparatus 4 headline advertisement reviewer; Zone 512 under selecting; Select the zone 513 of hobby; And OK button 514.
In personal information input picture 510, use input media 46 as the user's of headline advertisement browsing apparatus 4 advertisement reviewer, can specify corresponding selection to prop up.Specifically, the headline advertisement reviewer can be clicked the check button that the corresponding selection of expression is propped up for each zone.
After the headline advertisement reviewer finishes to specify selection to prop up, but hit OK button 514.
Accept www server 211 that Ok button 514 clicks according to the relevant sex of property determine table 239 and each zone input, affiliated, the information liked, judge the attribute (S402) of relevant headline advertisement reviewer.
Specifically, the sex of each regional input of retrieval, affiliated, the consistent data of hobby difference in property determine table 239, the attribute of putting down in writing in the data with extraction is as the attribute of headline advertisement reviewer.
Then, the attribute judged as key, is extracted the figure number (S403) of headline advertisement in the dependency figure corresponding tables 240.
Then, www server 211 generates order receiving portion 2134 notices for headline advertisement and comprises that the figure number that will extract is as indicating for information about generation order (S404) with figure.
Accept to generate the headline advertisement of ordering and generate instruction part 2134 carries out above-mentioned headline advertisement according to the described step of Figure 12 generation processing.Then, www server 211 is with reference to the headline advertisement pictorial data that generates, to the WWW person of the scanning 411 demonstration headline advertisements of headline advertisement browsing apparatus 4.
Thus, can show and the corresponding headline advertisement of headline advertisement reviewer attribute.
The invention is not restricted to the foregoing description, can in its aim scope, do various distortion.
For example, in above-mentioned example, during the each accessing WWW of headline advertisement reviewer server 211, all import personal information.Can carry out user's registration so that save this time, headline advertisement reviewer identifying information and personal information can be registered on the www server 211.At this moment, when accessing WWW server 211, by only importing registered identifying information, www server 211 can be identified the headline advertisement reviewer, its attribute of decidable.
And the attribute of headline advertisement reviewer (user) also can be judged in publishing the webpage of headline advertisement.That is, the webpage that publishes headline advertisement can comprise customer attribute information when 2 requests generate headline advertisements to headline advertisement making devices.Therefore, publish in management on the website of headline advertisement webpage, judge that the processing of user property or registration are used to the information of judging that user property is required.Then, when accepting user's Web page browsing request, judge this attribute of user, attribute information and headline advertisement generation request are sent to headline advertisement making devices 2 together.
The headline advertisement making devices 2 of having accepted this information generates the headline advertisement corresponding with customer attribute information according to above-mentioned steps, so that be presented on the webpage that publishes headline advertisement.
As mentioned above, according to the present invention, the investor can carry out the making indication of headline advertisement simply.And, can change the headline advertisement of demonstration according to the attribute of the reviewer of headline advertisement.
Claims (13)
1. a headline advertisement making devices is connected with the headline advertisement management devices by network, it is characterized in that, comprising:
Headline advertisement making information receiving portion accepts to be used to make the required headline advertisement making information of headline advertisement by described headline advertisement management devices; And
Storage part, the headline advertisement making information that storage is accepted.
2. headline advertisement making devices as claimed in claim 1 is characterized in that, described headline advertisement making information comprises:
The character information that in headline advertisement, shows; And
The picture information that in headline advertisement, shows.
3. headline advertisement making devices as claimed in claim 2 is characterized in that, described headline advertisement making information also comprises:
Configuration information in the headline advertisement of described character information and picture information;
The information of the display packing of relevant described character information; And
The information of relevant headline advertisement profile and color.
4. headline advertisement making devices as claimed in claim 1 is characterized in that,
Comprise headline advertisement identifying information receiving portion, accept to be used to discern the headline advertisement identifying information of described headline advertisement making information by described headline advertisement management devices;
Described storage part is stored headline advertisement identifying information and the described headline advertisement making information accepted explicitly.
5. headline advertisement making devices as claimed in claim 1 is characterized in that, also comprises:
Headline advertisement making order receiving portion is accepted the headline advertisement making order; And
Headline advertisement making portion, accept the headline advertisement making order after, make headline advertisement according to the headline advertisement making information of storing in the storage part.
6. headline advertisement making devices as claimed in claim 4 is characterized in that, comprising:
Headline advertisement making order receiving portion accepts to comprise the headline advertisement making order of headline advertisement identifying information; And
Headline advertisement making portion, accept the headline advertisement making order after, make headline advertisement according to the headline advertisement making information that is stored in explicitly in the storage part with the headline advertisement identifying information that comprises in this headline advertisement making order.
7. a headline advertisement making devices is produced on the headline advertisement that shows on the headline advertisement browsing apparatus that connects by network, it is characterized in that, comprising:
The headline advertisement making information storage part is stored with the headline advertisement identifying information that is used to discern headline advertisement making information explicitly with making the required headline advertisement making information of headline advertisement;
Personal information property store portion stores personal information and attribute explicitly;
The Attribute Recognition information storage part is stored described attribute and described headline advertisement identifying information explicitly;
The personal information receiving portion is accepted the userspersonal information of described headline advertisement browsing apparatus;
Headline advertisement making portion, after accepting personal information, extract and its personal information associated attributes, extract the headline advertisement identifying information that is associated with the attribute that extracts, make headline advertisement according to the headline advertisement making information that is associated with the headline advertisement identifying information that extracts.
8. headline advertisement making devices as claimed in claim 7, it is characterized in that, described Attribute Recognition information storage part is stored described Attribute Recognition information from the information that the headline advertisement management devices acceptance that connects by network is correlated described attribute and described headline advertisement identifying information.
9. as claim 7 or 8 described headline advertisement making devices, it is characterized in that described personal information receiving portion is urged the input personal information to described headline advertisement browsing apparatus, accept the information of input.
10. the headline advertisement making method of a headline advertisement making devices that is connected with the headline advertisement management devices by network is characterized in that, comprises following processing:
Headline advertisement making information is accepted processing, accepts to be used to make the required headline advertisement making information of headline advertisement by described headline advertisement management devices;
Stores processor, the headline advertisement making information that storage is accepted;
Processing is accepted in the headline advertisement making order, accepts the headline advertisement making order; And
Headline advertisement making is handled, accept the headline advertisement making order after, make headline advertisement according to headline advertisement making information in storage portion stores.
11. a method that is produced on the headline advertisement that shows on the headline advertisement browsing apparatus that connects by network is characterized in that, comprises following processing:
The headline advertisement making information stores is handled, and will be used to make the required headline advertisement making information of headline advertisement and store explicitly with the headline advertisement identifying information that is used to discern headline advertisement making information;
The personal information property store is handled, and personal information and attribute are stored explicitly;
The Attribute Recognition information stores is handled, and described attribute and described headline advertisement identifying information are stored explicitly;
Personal information is accepted processing, accepts the user's of described headline advertisement browsing apparatus personal information;
Headline advertisement making is handled, after accepting personal information, extract and its personal information associated attributes, extract the headline advertisement identifying information that is associated with the attribute that extracts, make headline advertisement according to the headline advertisement making information that is associated with the headline advertisement identifying information that extracts.
12. a program makes computing machine have function as the headline advertisement making devices that is connected with the headline advertisement management devices by network, it is characterized in that,
To construct computing machine by the storage part that described headline advertisement management devices is accepted to be used to make the headline advertisement making information receiving portion of the required headline advertisement making information of headline advertisement and store the headline advertisement making information of accepting.
13. a program that is produced on the headline advertisement that shows on the headline advertisement browsing apparatus that connects by network is characterized in that, will construct on the computing machine with the lower part:
The headline advertisement making information storage part will be used to make the necessary headline advertisement making information of headline advertisement and store explicitly with the headline advertisement identifying information that is used to discern headline advertisement making information;
Personal information property store portion stores personal information and attribute explicitly;
The Attribute Recognition information storage part is stored described attribute and described headline advertisement identifying information explicitly;
The personal information receiving portion is accepted the user's of described headline advertisement browsing apparatus personal information; And
Headline advertisement making portion, after accepting personal information, extract and its personal information associated attributes, extract the headline advertisement identifying information that is associated with the attribute that is extracted, make headline advertisement according to the headline advertisement making information that is associated with the headline advertisement identifying information that extracts.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2001177841A JP2002082874A (en) | 2000-06-19 | 2001-06-13 | Device and method for preparing banner advertisement and storage medium |
| JP177841/2001 | 2001-06-13 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1391181A true CN1391181A (en) | 2003-01-15 |
Family
ID=19018626
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN01144063A Pending CN1391181A (en) | 2001-06-13 | 2001-09-30 | Headline advertisement making devices and methods, storage medium |
Country Status (2)
| Country | Link |
|---|---|
| KR (1) | KR20020094884A (en) |
| CN (1) | CN1391181A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104679909A (en) * | 2015-03-25 | 2015-06-03 | 郑州悉知信息技术有限公司 | Website TDK (Title, Description and Keyword) setting method and device |
| CN105975628A (en) * | 2016-05-27 | 2016-09-28 | 北京鼎真文化传媒有限公司 | Digital disc propagation system and method |
| CN107633021A (en) * | 2012-12-19 | 2018-01-26 | 阿里巴巴集团控股有限公司 | A kind of dispensing of graph text information, generation method and device |
| CN110163676A (en) * | 2019-05-17 | 2019-08-23 | 王华华 | A kind of artificial intelligence advertisement plan method and system |
| CN110298680A (en) * | 2018-03-23 | 2019-10-01 | 卡西欧计算机株式会社 | Advertisement management unit, advertisement management method and computer readable recording medium |
-
2001
- 2001-09-22 KR KR1020010058859A patent/KR20020094884A/en not_active Application Discontinuation
- 2001-09-30 CN CN01144063A patent/CN1391181A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107633021A (en) * | 2012-12-19 | 2018-01-26 | 阿里巴巴集团控股有限公司 | A kind of dispensing of graph text information, generation method and device |
| CN104679909A (en) * | 2015-03-25 | 2015-06-03 | 郑州悉知信息技术有限公司 | Website TDK (Title, Description and Keyword) setting method and device |
| CN105975628A (en) * | 2016-05-27 | 2016-09-28 | 北京鼎真文化传媒有限公司 | Digital disc propagation system and method |
| CN110298680A (en) * | 2018-03-23 | 2019-10-01 | 卡西欧计算机株式会社 | Advertisement management unit, advertisement management method and computer readable recording medium |
| CN110163676A (en) * | 2019-05-17 | 2019-08-23 | 王华华 | A kind of artificial intelligence advertisement plan method and system |
Also Published As
| Publication number | Publication date |
|---|---|
| KR20020094884A (en) | 2002-12-18 |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
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